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MarketingProfs: How Augmented Reality and Virtual Reality Are Changing Things for Marketers

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on YouTube or Facebook), or in a specially designed room with large screens all around. The storyline follows the same linear path, but can be experienced differently, depending on which direction the viewer chooses to view at any point in time. Marketing Applications.

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How Marketers Should Measure Digital Engagement

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They browse to a page about a product and get distracted by a Facebook notification on their phone. In the second case (the Facebook distraction), after subtracting out idle time, the session only would last a few seconds. As far as web analytics are concerned, it could easily be counted as a zero-interaction “bounce.”.