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  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Facebook] 8 Times When You Shouldn't Feel Guilty About Using PPC
    Growing Your Facebook Reach With Qualified Fans. Your Facebook fans are a unique group of people that want to stay involved with your brand. It's also pretty likely that the friends of your fans are also qualified to be your followers, due to the close nature of Facebook relationships. After all, everything in moderation, right?
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2011
    [Facebook] Marketing Automation in a Social World: Take Some of the Work Out of Online Socializing
    Some marketers believe the answer lies simply in software that automatically replies a generic message anytime they are addressed via Twitter, Facebook, etc. by Maria Pergolino Problem: Social media is a “24 hours a day, 7 days a week” proposition, but your business is more like a 9-to-5, with the occasional 7-to-7 or more, situation.
  • MARKETRI  |  THURSDAY, JANUARY 10, 2013
    [Facebook] What is a Community Manager and Does Your B2B Company Need One?
    Twitter is particularly good for this, but community managers may also leverage Facebook and LinkedIn to stay in touch. Social networks like Twitter, Facebook and LinkedIn are also great tools for spreading the word about online events such as webinars or Twitter chats. So what does this term really mean? The short answer is yes.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [Facebook] Social Engagement Stories From SXSW
    woman posted to Marriott Reward’s Facebook page telling them that her husband, who is in the military, was staying at one of their hotels in Saudi Arabia, and that it was his birthday the following day. Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Facebook] Should you make the leap into sponsored content?
    Last week I posed this question on Facebook and received some pretty interesting responses. Last week I posed this question on Facebook and received some pretty interesting responses. The sponsored content wasps are swarming! This is a trend I predicted in the 2012 book Return On Influence. As The case for sponsored content. Always.
  • SOCIAL MEDIA B2B  |  TUESDAY, MARCH 1, 2011
    [Facebook] 5 Tips for Creating Share-Worthy B2B Email Content
    Share blog post comments or Facebook posts and replies. Include your most popular blog posts, your most re-tweeted tweets or your most commented Facebook posts. If you can create share-worthy B2B email content, you can generate additional brand awareness and boost your potential for lead acquisition and sales. Start a conversation.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 25, 2012
    [Facebook] Kwanzoo Builds Content for Cross-Channel Marketing
    The second thing that makes Kwanzoo special is that its pages can be deployed on a client’s own Web site, on external sites and ad networks, embedded in emails, within Facebook, or on a mobile device. I first bumped into Kwanzoo about a year ago at a conference trade show and was frankly puzzled at what they offered. Here’s the story.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Facebook] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Sharing photos on Facebook and Twitter will increase engagement and sharing. Take a look at Marketo’s Facebook page  to see social photo sharing in action. YouTube and SlideShare are the obvious channels, but you can also share videos on Facebook, Twitter, and Instagram. 3. Humans are visual. Visual! Photos. Videos.
  • B2B MEMES  |  MONDAY, SEPTEMBER 19, 2011
    [Facebook] E-Books: The Next Front for Journalists in Transition
    Facebook Subscriptions: Overdrive for Journalists? Over the weekend, I read a couple of blog posts that highlighted for me the shifting battlefront in the digital-media wars. Twitter is no longer a matter for debate among thinking journalists. The next front is something quite different: e-books. He gave two answers. So what’s stopping you?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Facebook] 4 Attributes of Your Next Content Marketing Superstar
    There's more to SMM than just posting tweets or Facebook updates, and a superstar content marketer knows that. Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities. IDC, Kenan Systems, Prospero (mZinga) and Millipore).
  • TRADESMEN INSIGHTS  |  THURSDAY, FEBRUARY 23, 2012
    [Facebook] Should Google+ Be Part of Your Content Marketing Strategy?
    Google is positioning Google+ as their Facebook for B-to-B. Some of you may have already jumped into Google+. According to recent stats, as of January 2012, there are over 90 million users (Twitter has 100 million active users). Search will do the rest. Google+ and B-to-B: How to Get Started.
  • SAZBEAN  |  TUESDAY, MAY 31, 2011
    [Facebook] Creating a Social Media Persona to Maintain Brand Consistency
    For example, what’s appropriate for your audience on Facebook, if it’s more casual and fun-loving, may not work on LinkedIn which tends to be more professional. Having many people involved with social media for your company can be really beneficial in terms of spreading the work load, as well as being more responsive to customers.
  • SAZBEAN  |  THURSDAY, DECEMBER 16, 2010
    [Facebook] Indicators of Increasing Brand Loyalty in Social Media
    Even if people are just liking your Facebook posts, that’s at least a small indication that you’re on the right track. Yesterday’s post dealt with using social media to increase brand loyalty. But how do you know if what you’re doing is working? Thoughts? image by William Warby ).
  • SAZBEAN  |  WEDNESDAY, DECEMBER 8, 2010
    [Facebook] Developing a Social Media Content Strategy
    What works on Facebook may not work on Twitter. Having a good content strategy is a vital key to any successful social media strategy. Nor do people care about your marketing messaging. They want to know what’s in it for them, and that’s usually great content. How can you re-use and distribute content without being too repetitive?
  • SAZBEAN  |  MONDAY, JUNE 14, 2010
    [Facebook] Getting Started with Social Media for Your Business
    Set up profiles on the various social networks and start following some people on Twitter, connect with people on Facebook and read blogs. And it’s a good idea to get familiar with what social media is and how it’s being used and can be used before you do anything else. Crush It!: Why NOW Is the Time to Cash In on Your Passion.
  • WEBBIQUITY  |  THURSDAY, DECEMBER 23, 2010
    [Facebook] Webbiquity 2010 Christmas Card
    Share this on Facebook. Wait for it… Rudolph in red-hosed rain gear. Merry Christmas from Webbiquity! Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Share this on FriendFeed. Post on Google Buzz. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Share it on StumbleUpon.
  • CEEKUE  |  TUESDAY, JUNE 15, 2010
    [Facebook] Vital statistics for B2B marketers
    Share this on Facebook Share this on LinkedIn Digg this! Once upon a time B2C led and B2B followed. Not any more. great EarnestAgency video. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] Ecommerce Sales Grow in 2010 as Inbound Marketing Adoption Increases
    Staggering Facebook numbers are a major factor in many businesses turning to the social network to connect with potential customers. audience of Facebook grew to 153.9 With continuing U.S. economic concerns expectations were that eCommerce sales would remain flat or even decrease in 2010. Instead, total U.S billion last year. The U.S.
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Facebook] MindMatrix: A Unique Marketing Automation Platform for SMB
    Learn About MindMatrix Marketing Automation; An Interview with Andrew Carlton, Director of Channel Sales at MindMatrix. here are many marketing automation systems out there that can help firms manage and nurture leads into sales.  MindMatrix is one the platforms I recommend to SMBs. Sure, Paul.  Let’s first consider the status quo. 
  • LOOPFUSE  |  THURSDAY, NOVEMBER 4, 2010
    [Facebook] B2B Marketing: Where does the Funnel begin?
    Share this on Facebook. In a previous post I described how B2B Marketing professionals today view online marketing, employing the 4Cs: Campaign, Customer, Channel, and Customer. It should be made clear to everyone reading, that online B2B Marketing absolutely requires the marrying of inbound marketing and marketing automation data. Digg this!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, JULY 21, 2010
    [Facebook] Survey Says: Email Provides the Perfect Direct Response Test Kitchen.
    Share this on Facebook. Barb Cote. Recently I had the wonderful opportunity to  “make it right.” We had created an email for our B2B client. They were trying to survey prospects on their preferences. This would have enabled them to send messaging and offers that were much more relevant to their actual needs.  What’s the big take-away? link].
  • SYNECORE  |  TUESDAY, FEBRUARY 5, 2013
    [Facebook] Which Digital Marketing Interfaces Are Right for Your Business?
    Just setting up a Facebook page for the sake of setting up a Facebook page can end up being more detrimental to your brand's image if you don't use it correctly. SoLoMo makes a great addition to an already solid marketing campaign, but by itself will not save your business. Now, I want to break that advice down even further.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 19, 2011
    [Facebook] Suggestions on How to Make Sense of Google+
    To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. I don’t know if it’s true or not, but since they opened it up to the public a few weeks ago, there are over 50 million users and it’s growing everyday.
  • HUBSPOT  |  MONDAY, APRIL 22, 2013
    [Facebook] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
    12) "I''ve seen plenty of Facebook and Twitter accounts that have become nothing more than a band-aid for responding to customer complaints and issuing apologies. 18) "Creating a Facebook page or Twitter account is an invitation to converse with your prospects, customers, and leads. Life is busy. 13) "Don''t try to do it all.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Facebook] My $900 Tweet…
    Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. Say what?!
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Facebook] Cracking the ActiveMQ Monitoring Nut on AWS EC2
    Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google At ReadyPulse, we extensively use ActiveMQ for our messaging backbone. Everyday, millions of messages flow through the ActiveMQ brokers across multiple topics and queues.
  • B2B MARKETING TRACTION  |  FRIDAY, JUNE 6, 2014
    [Facebook] When it Comes to Blog Post Length, Is More More?
    This post includes information on the ideal length for other social media, including Tweets, Google+ updates, Facebook and more, so it’s well-worth reading. A few of the blog posts about this made mention of Seth Godin’s exemplary short blog posts. My answer to the question, “How long should my blog post be?”
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Facebook] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    If your company did a 5K, post a photo on Facebook of employees happily crossing the finish line. Put his or her face on your Facebook page with information about that position and personal interests. What’s the one thing business owners and their employees, partners and even customers all have in common? Then, post about it! often.
  • SAVVY B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2012
    [Facebook] Savvy Toolkit - Pinterest for Business via @hubspot
    My Facebook and Twitter feeds were full of Pinterest links. Six months ago I was at a "knit up" (a get together for knitters) and the word "Pinterest" was introduced into the conversation. It was a totally foreign concept to me. Most knitters use a social site specifically for knitting called Ravelry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 20, 2010
    [Facebook] Are you ready for “The Internet of Things”?
    Share this on Facebook. I was introduced to this short video (above) by Jeff Bullas ** and thought it was a great companion to the mega-trends post I ran last week which introduced this idea of “The Internet of Things.&#. This is fascinating to me.   There are vast and exciting implications for these developments.  Tweet This!
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Facebook] Pinterest Banks on Web Analytics
    For example, data from e-commerce consultant RichRelevance shows that Pinterest shoppers, on average, spend roughly $170 per browsing session, a huge increase over that of Facebook ($95) and Twitter ($70) users. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Facebook] Japan Goes Inbound and Walmart Gets Local [Marketing Update]
    Mike and Peter primarily discussed how Japan is utilizing inbound marketing and how Facebook and Walmart are going local, and also touched on retailers liking the "want" button, and Foursquare launching Radar. Facebook and Walmart Go Local. Japan Does Inbound Marketing. Connect with HubSpot
  • TOM PISELLO  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] Social Media ROI a Requirement for 2011
    Facebook seems to have the most favorable ROI ratings so far, with 35% indicating superior or average ROI, but with so many not knowing for sure, it’s hard to tell what the results will be until clearer measurement systems are put in place. Pisello Alinean Social Media ROI
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Facebook] Just how connected are the world’s top 5 IT services companies?
    Then more specifically, how are these brands using Twitter, Facebook, LinkedIn, YouTube and blogs to engage with their audiences online? Facebook: Again second guess the IBM company page and you’ll get page not found. IBM Research on Facebook is better – 7.3k Facebook: The Accenture Facebook has attracted 3.4k
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Facebook] 5 Fantastic Ways to Engage Your Social Media Followers
    Whether it is commenting on a Facebook status or responding to a tweet, make sure you acknowledge both the positive and the negative feedback. 2. Ask your Twitter followers and Facebook fans what they think about a current event. I have been asked by many people why I prefer one brand over another and why I am so brand loyal.
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Facebook] Why your social business platform doesn’t have 100% adoption
    While Facebook brags about having one billion active users, and Google Plus and Twitter seem to be around the 500 million mark, there are still many more people who do not use them than people who do. Just don’t expect it to look Facebook-ish. Photo credit: Wikipedia. illustration by Aaron Kim). ” (Source: Wikipedia ).
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Facebook] 16 Stats That Prove Social Media Isn't Just a Fad [New Data]
    Twitter isn’t growing as expected, businesses aren''t happy with Facebook''s News Feed, etc. We’ve all heard at some point or another that social media is dying. Although doubters will always exist and the sites we use will continue to change, social media isn''t just a passing fad for business -- and there''s data to prove it.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Facebook] How to Explain To Your CEO That Social Media Is Not Optional
    Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. See above video.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 10, 2010
    [Facebook] Ten social media and technology mega-trends to watch
    Facebook has marshaled its community for product development, recruiting 300,000 users to translate its site into 70 language. The entire French Facebook site was translated in one day. 2. Share this on Facebook. I just read a fascinating (and lengthy!) Here are some highlights from this excellent report: 1. Post on Google Buzz.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 29, 2014
    [Facebook] Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also  Groundhog Day. Here in Pennsylvania, that is kind of a big deal. It’s just the attitude.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Facebook] [Infographic] Inside The Busy Mind Of A Marketer
    Facebook. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the infographic now.
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 6, 2011
    [Facebook] HubSpot Launches New Marketing Grader Tool
    How effectively are we using Facebook, LinkedIn and Twitter in our marketing? HubSpot added a new tool to its Grader suite, today. The Marketing Grader – a replacement for HubSpot’s Website Grader tool - analyzes 30+ measures of marketing effectiveness and grades the business on a 1-100 scale. Competitive Benchmarking). Blogging).
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Facebook] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Robin Neifield offers a dozen tips to help “integrate email and each of the major social properties,” such as, on Facebook, “Definitely use your status updates to tease upcoming emails—especially if you have an offer or promo. There are 60 million Facebook posts each day—but 188 billion email messages sent. Adam T.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Facebook] The Content Marketing Echo Chamber
    Please tell me what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Most corporate websites serve as platforms for brands to talk about themselves. Social Social Media? These are not conversations. They are content marketing echo chambers.  Brand noise. The messages seem forced.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Facebook] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 5 Steps to Build a Community of Engaging Fans through Social Media by Neal Schaffer - Maximize Social Business. This is a sponsored post written by me on behalf of Full Tilt. All opinions are 100% mine. Social Media Community Building
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [Facebook] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    Google Adwords integration and advertising through Facebook, Twitter, and LinkedIn audiences are more widely available but I don’t include them here. I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. VEST Report. Less is more, I suppose. Of course, none of this is your concern, Dear Reader.
  • ENGAGE  |  WEDNESDAY, MAY 9, 2012
    [Facebook] The Death of the Social Media Guy
    This person would be on call to show people how use Twitter, set up a Facebook brand page, and ultimately, be responsible for single-handedly carrying out a “social media strategy” with elbow grease as the exclusive item in his budget. “ we have a Facebook page! ,” or “we Tweet every  day!”)
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 5, 2015
    [Facebook] Instagram Releases New Visual Storytelling Ad Format
    The new ad format, similar to Facebook’s multi-product ads , displays several sequenced photos with links in one sponsored Instagram post. Instagram’s latest advertising option, carousel ads, allows businesses to resonate with others through the power of visual storytelling. Let us know your thoughts in the comments.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Facebook] Use Google Plus to Create Better Real Estate Connections
    Twitter | Facebook | Google+ | LinkedIn |. Are you a real estate professional eager to tap into the power of Google Plus? Would you like to expand your efforts, but don’t know how? As the connected world continues to evolve, knowing how to make the most of this social powerhouse is essential. Author information. Rebekah Radice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 18, 2011
    [Facebook] Ascent of the social media climbers: Klout goes mainstream
    Sites such as Klout and PeerIndex.net take public information from Twitter, and sometimes Facebook and LinkedIn, to determine a person’s influence on social media. I’ve never done this before, but today I’m reprinting an entire article from another publication on {grow}.  think this is significant. That means you’re a loser.’’.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 14, 2010
    [Facebook] How do I get a job in social media marketing?
    Most important requirement: Become a beefy marketer.  An ability to navigate Facebook or YouTube might be enough to get you an entry level job at some places but to really build a career you should become proficient at the fundamentals of marketing.  Share this on Facebook. If you are pursuing a career change. Tweet? Train others?
  • LEADER NETWORKS  |  TUESDAY, JUNE 12, 2012
    [Facebook] Social Insurance- Getting Back To The Basics Of Relationships
    Some examples include The Progressive Girl on Facebook where a person can talk to the Flo, play games and see her garden gnomes as she prepares for summer. When was the last time you thanked your car or home insurance agency for helping you? Probably never-- if you are less than 80 years old. She has over 4.1 Your mileage may vary.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Facebook] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. But happy to hear your arguments in the comments?). Comment.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Facebook] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • WEBBIQUITY  |  SUNDAY, FEBRUARY 10, 2013
    [Facebook] Ensure Your Business Looks Good Online
    YouTube, Twitter and Facebook are other ways to create a virtual presence and cultivate a following. Guest post by Carrie Bauer. Before the Internet, making a good first impression often meant face-to-face interactions at business meetings, conferences and lunches. This is where ORM, or online reputation management , comes in.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 23, 2012
    [Facebook] I’m 25 And I’m Offended!
    Just a couple weeks ago I posted a call to action to help a company reach their 1,000 th Facebook like and within minutes they were well over 1,000. have a tumblr/facebook/pinterest/twitter/etc. As I scroll through the hundreds of responses that this article garnered I notice how offended my fellow mid-20s peers are.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Facebook] 70 Rising Social Media Stars
    Jason How (Marketing Strategist) — Jason is an up and coming blogger, providing some of the freshest thinking around on practical social media/Facebook marketing, content, strategy and analytics. He’s very dedicated to providing valuable content and has a highly engaged community, especially on Facebook. Go for it. brandabel.
  • WEBBIQUITY  |  WEDNESDAY, JUNE 8, 2011
    [Facebook] How to Build the Ultimate Online Newsroom
    Links to all of the company’s social media profiles (LinkedIn company page, Facebook, YouTube channel, Twitter etc.). • A search-friendly URL structure with “news&# included, e.g. news.company.com/section/pagename or company.com/news/section/pagename (where “section&# is the content type: news releases, bios, images etc.).
  • LEAD VIEWS  |  TUESDAY, SEPTEMBER 21, 2010
    [Facebook] The Science of Getting ReTweeted
    might be popular on Facebook – Twitter is in a different League, here the relationships are not always personal. Facebook is a little more personal and close knit and wording your immediate reactions is the norm. Don’t believe? Below I share some data that interested me as a B2B Social Media Marketer.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Facebook] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    Yeah, they have like 8,000 Facebook reviews raving about them.). Along with finding their Facebook account with almost 50,000 Likes and glowing reviews on Google, Yelp, TripAdvisor, and UrbanSpoon, I found an email address on their crazy cool zombie-themed website and shot them a quick note to see if they''d be willing to talk. .
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 3, 2014
    [Facebook] 4 Winning Tactics to Put in Your Marketing Plan
    It was something about that moment ( the POPE TWEETED? ), plus the fact that young people have left Facebook in droves to move to Twitter where they can follow people and comment with ease (and with more privacy/anonymity). Happy New Year! Marketing continues to change at lightening speed. Substance is king. SEO Is dead. Get more visual.
  • HUBSPOT  |  SUNDAY, FEBRUARY 3, 2013
    [Facebook] The Top 5 Super Bowl-Themed Marketing Stories of the Week
    Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Once YouTube, Facebook, and Twitter came around, suddenly, the world of Super Bowl-themed marketing looked a whole lot more optimistic. "Sunday! Sunday! Sunday!". for 30 seconds.
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 28, 2011
    [Facebook] Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI
    Share this on Facebook. In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts.  But how is “effectiveness” defined?  For most marketers, it is Return on Investment (ROI) or how much money you made from each customer vs. the money you spent to get them.  The ROI is 2.4X
  • HUBSPOT  |  MONDAY, JANUARY 23, 2012
    [Facebook] 8 Great Apps to Make Inbound Marketing Easier [HubSpot Software]
    Facebook Landing Pages (Developer: Convert Social ) -- Have a good following on Facebook, and trying to convert it into lead growth? This app will help, allowing you to set up landing pages and calls-to-action in Facebook. Install the Facebook Landing Pages App. 8. But what about all the other stuff? Install Zerys. 4.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 3, 2013
    [Facebook] Bidding Fond Farewell to BtoB Magazine
    Thanks to Facebook, such interactions are common today across hundreds of brands. I was sad to learn this week that BtoB magazine , which has existed under various brands for nearly 100 years, will be swallowed by Advertising Age at the end of the year. My association with BtoB began as a happy accident. BtoB is a victim of those same forces.
  • DIGITAL B2B MARKETING  |  TUESDAY, AUGUST 7, 2012
    [Facebook] Become An Inbound Marketer Without Creating Content
    Yet before I ever saw one of Leo’s guest posts, myself and many others had already heard about Buffer as a better way to share on Twitter and Facebook. Inbound marketing is all about your content, right? Content is definitely one path, and the path most companies traditionally take. However, it isn’t the only viable approach.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  WEDNESDAY, JANUARY 4, 2012
    [Facebook] [Video] What If You Couldn't Get Any New Customers?
    Follow me on Twitter , connect on LinkedIn or friend me on Facebook. Today's video is designed to get you thinking. Seriously thinking. If you're on a sales team, talk about it together. If you're on your own, explore the ramifications. What you discover may have a huge impact on your success this year. Are we missing anything? I'm serious.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Facebook] LinkedIn Launches Company Follow Button (How to Add It Now)
    Like Twitter's follow button and Facebook's like button, LinkedIn's version makes it simple for your website visitors to follow your company's LinkedIn page with just one click. 69%) and Facebook (.77%). Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? (It is awesomely optimized, right?)
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Facebook] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn. According to GlobalWebIndex , Google+ now has 343 million active users, more than any other social network besides Facebook. Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. But you know what?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Facebook] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    There is no engagement on a LinkedIn Company page like there is on a Facebook Page, so there is really no internal need to have too many administrators for your company’s page. The first thing you should do is define who will be the administrators of the page.  What other tips would you add? My Google Profile+. LinkedIn
  • SOCIAL MEDIA B2B  |  THURSDAY, DECEMBER 8, 2011
    [Facebook] 4 Social Ways to Make B2B Direct Mail More Effective
    Don’t just add a Facebook or Twitter logo, but include your company profile name. Or include a supporting ebook with your offer that includes a registration on your Facebook page. 3. Here are four ways you can incorporate social media into your direct mail campaigns to make them more effective. Add Social Profile Names.
  • REVENUE JOURNAL  |  THURSDAY, NOVEMBER 4, 2010
    [Facebook] How are your landing pages and blogger pitches?
    Talks about how bloggers drive traffic to blogs (mostly Facebook and Twitter, not surprisingly, with LinkedIn being a distant third). Two great studies surfaced this week that will really help you target bloggers more effectively and improve your landing pages. TechCrunch: 2010 State of the Blogosphere. read more.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MAY 21, 2012
    [Facebook] Social Media Isn’t “Ludicrously Complicated,” Business Is
    Swap Facebook for Avis and Loopt for Ensis, and the message is unchanged: business is complicated. by Joe Chernov | Tweet this Last week a graphic published by social media software developer Buddy Media and investment bank Luma Partners caused a stir among social media practitioners. ” SOCIAL LUMAscape.
  • WEBBIQUITY  |  TUESDAY, MAY 3, 2011
    [Facebook] The Nifty 50 Top Women of Twitter for 2011
    Eve is the author of Social Media for the CEO: The Why and ROI of Social Media for the CEO of Today and Tomorrow and CEO of Social Media Delivered, a firm that helps companies leverage LinkedIn, Twitter & Facebook & blogs. What is it? The answer may come from the email marketing field. That is what has driven social media adoption.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, AUGUST 19, 2012
    [Facebook] B2B Social Media Marketing: Focus on leads, not likes
    As its name implies, it allows you to create a customized URL that tracks: Source – For instance, Twitter, Facebook, LinkedIn. Tweet It’s time to generate revenue. Do you know where your social media is contributing? Unless you can provide an unequivocal “yes” and the figures to prove it, keep reading. How many people converted. Share Links.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 11, 2012
    [Facebook] Why Your Social Media Presence Needs To Be Vetted By A Social Media Attorney
    Facebook and Google have recently entered into consent decrees with the Federal Trade Commission (“FTC”) in order to avoid expensive, drawn out litigation concerning business practices that the FTC alleged were outside the scope of the social media sites’ privacy policies; and violated their own privacy promises to consumers.
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Facebook] Foursquare: 3400% Growth In 2010 [Infographic]
    While 6 million users may seem like a lot, it is still far fewer than social media powers like Twitter, Facebook, and LinkedIn. One of the hottest social media applications in 2010 was location-based social network Foursquare. The service that lets users check in to real-world locations recently released some stats about its 2010 growth.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Facebook] Why I Bet My Career On Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. We receive 5,000 marketing messages a day.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Facebook] B2B Marketing needs a stronger Why
    Share this on Facebook. Last year I wrote about how the balance of content has shifted. Bottom line is there is more content being produced by Users than by Publishers these days. Which means Publishers (or Marketers) are now the “white noise” in comparison to User Generated Content. Of course, I ended up doing the same! Enter Simon Sinek.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 26, 2011
    [Facebook] 4 Landing Page Designs for Better Lead Capture
    You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. Landing pages designed for lead capture can help you determine the level of interest a visitor has as well as gather information about who they are. We categorize landing pages for lead capture in the following four ways and suggest the fields for each one: 1.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 28, 2012
    [Facebook] 17 Inspirational Sales & Marketing Quotes to Honor Zig Ziglar
    To leave your condolences for Zig, his website asks that you visit his official Facebook Page here Today, we're very sad to have lost the legendary Zig Ziglar after a short battle with pneumonia at age 86. Ziglar was the author of more than 29 sales and motivational books, including See You at the Top and Over the Top. 17) "Stop selling.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 12, 2014
    [Facebook] Trending: How To Justify Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Although Twitter stock might be suffering, I believe that the platform has some life in it yet. What does Twitter offer that the others don’t? How To Justify The Value Of Content Marketing?
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 16, 2010
    [Facebook] Social Media: Here's a Manufacturer That's Getting It Right
    Web site – When they redesigned their site , they made sure that as social elements were added, they included links to Twitter and Facebook, and to view their latest video, they added a link to YouTube, or to look at their product photos, they added the link to Flickr. They have several threads including plumbing and construction.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Facebook] 6 New Year Resolutions for Employees and Employers Regarding Social Media
    Read and understand all the privacy settings of Facebook , LinkedIn , Twitter , etc.   I know.  There are countless examples of people getting fired because of a post that a supervisor or co-worker saw or shared (just google “facebook firing stories”).  Jaszczyszyn’s co-workers were her Facebook friends. 
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Facebook] Hooking Online Shoppers and Reeling Them In
    Brace yourself, this may be shocking: Only 2% of shoppers make a purchase during their first visit to an online store, while 98% abandon shopping carts or continue to browse the web to compare prices and products. That’s a lot of customers exiting the sales cycle unconverted! Let’s start at the top: 1. Enabling the Talk. Building a Social Brand.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 16, 2013
    [Facebook] 10 Ecommerce Predictions for 2013
    Going forward, we’ll see more brands using social data to personalize experiences on their websites, as well as applying testing and personalization to their own Facebook pages. Posted in Behavioral Targeting Customer Experience eCommerce Mobile Social Media. We know the deal—people are spending, and continuing to spend, more and more online.
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 1, 2013
    [Facebook] This Week in Digital Strategy 11.1.13
    It has nearly overtaken e-mail as the third most popular sharing channel behind Facebook and Twitter. Happy Friday, everyone! As the world keeps turning in the world of digital strategy new insights keep getting uncovered and we are here to round them all up. Effective marketing begins with identifying your audience. Well, yes and no.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Facebook] Are the bad guys winning?
    by PeterJ42 Related Stories Understanding the moving target of Facebook reach Sponsored Content: Edge of integrity or the salvation of advertising? A few months ago, my blog was a target for a denial of service attack. That’s right. New attacks were occurring hundreds of times a day! Highlights from the new book Social Media Explained.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Facebook] 5 Reasons to Outsource Marketing Today
    While CMOs are spending more and more on social media, they are using social media as an add-on to their digital marketing programs rather than a part of an integrated marketing strategy (Hire a twenty-something, arm her with Twitter, Facebook and LinkedIn, stick her in a corner and pray for results.) Get your answer below. Austin Finch, Sr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Facebook] Lessons on responding to negative online comments
    Maybe it’s a bad Yelp review, a negative comment on your Facebook page or an irate customer on Twitter. Maybe it''s a bad Yelp review, a negative comment on your Facebook page or an irate customer on Twitter. By Amber Osbourne, {grow} Contributing Columnist Recently, I saw the movie Chef. Don’t. Recently, I saw the movie Chef.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 27, 2013
    [Facebook] The Past And Future Of sCRM In Prospecting And Selling
    Five years ago, few people thought social networks or social channels like Twitter and Facebook and LinkedIn should be on their business radar screens, and now “Social” is the business buzzword of the day. Sales Prospecting Perspective is pleased to bring you a guest post from Jon Ferrara, CEO of Nimble , a social CRM solution. Listen first.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Prior to DocSend, Russ was a Product Manager at Facebook, where he arrived via the acquisition of his startup Pursuit.com. Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend. Further, many email services aren’t built to handle the large PDFs necessitated by lengthier docs. Social Media.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    One day Facebook doesn''t have hashtags, and the next it does. On Facebook, try 5-10 times per week. One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. The next week, Twitter has a completely redesigned profile layout. After that, Pinterest unveils promoted pins. Social Media
  • HUBSPOT  |  SUNDAY, JULY 28, 2013
    [Facebook] SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week
    This new ad format allows Company Pages to promote their content directly in targeted user''s news stream -- similar to Facebook''s Sponsored Stories. Facebook to Let You Say Why You Hide News Feed Posts (ABC News). Right now, you can hide content on your Facebook News Feed. You''ve even optimized a few landing pages. Video).
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Facebook] Steve Nicholls on Social Media as a Crucial Component for Success
    Blogs, for example, are a very good way for a company to communicate with its customers and having a Facebook Page can be useful to create an internal online community amongst employees, especially the bigger the organization is. Today, a business is no longer sustainable without an effective social media agenda.
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Facebook] 3 Ways to Boost Conversions with Personalization
    Let’s say that you visit Amazon and view a pair of new shoes that you’re interested in, but you end up deciding not to buy and abandon to go to Facebook. As you’re scrolling down your Facebook News Feed, you see a sidebar ad displaying the exact pair of shoes you just looked at on Amazon. Personalized Retargeting Ads. Online Chat.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 21, 2011
    [Facebook] [Chart] How Dynamic Content Drives More Visits
    Facebook. by Egan Cheung | Tweet this A few weeks ago, we looked at how the right type of personalization in your email subject line can lift open rates by up to 10%. Personalization usually means sticking in some piece of static information you know about the lead you are nurturing, like “Open Me, I know you are a CEO!&#. Sign up here.
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Facebook] 5 Tips for a Fantastic Marketing Conference
    Embrace the conversations by setting up Twitter hashtags, Facebook pages about the event, or other channels for people to share. ExactTarget created a “ Social Media Lounge ” space that automatically posted tagged Tweets , Instagram photos, and Facebook posts. Start off by introducing the problem. What made it stand out?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] 5 Ways You Can Add Social Proof to Your Landing Pages
    Examples of social sharing buttons are the Tweet/Share Button, Facebook Like Button, a Pin It Button, and a LinkedIn Share Button. Monitor your social media presence regularly to find tweets, Facebook posts, Instagram posts, and so on that positively reflect your brand. People look at my paintings and think they''re photographs.
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Facebook] LinkedIn is the New B2B Media Powerhouse
    For many B2B marketers, the data is more relevant than Facebook. Although Facebook will continue to challenge LinkedIn as a place to build business-focused communities, LinkedIn is way ahead of other B2B media companies. The company is profitable, growing, and for the moment, on top of business social media networking. Targeting Data.
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