WEBBIQUITY | TUESDAY, JANUARY 6, 2015
[Facebook] 27 (of the) Best Social PR Guides and Tips of 2014
Among them: “use social networking sites like Facebook, Twitter and Google+ to pitch directly to media and influencers”; include visual assets (such as infographics) in your content to increase sharing; optimize titles, meta details and image names for SEO; and extend the value of content through repurposing and syndication.
WINDMILL NETWORKING | THURSDAY, DECEMBER 8, 2011
[Facebook] 4 Fresh Reasons Why Social Media is the New Farmer’s Market
Chances are that platform will be Facebook, but depending on your product you might have better luck concentrating on LinkedIn. There was nothing high-tech about what he did. In fact, he didn’t even have any apps installed or a Facebook Ads budget. He had some of his friends “Like” the page and it grew from there. Let’s chat!
KOMARKETING ASSOCIATES | MONDAY, NOVEMBER 3, 2014
[Facebook] 3 Online Marketing Elements The B2B Organization Should Not Overlook
Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Size Doesn’t Matter.
HUBSPOT | TUESDAY, SEPTEMBER 10, 2013
[Facebook] How to Embed a Google+ Post [Quick Tip]
And recently, we caught wind of embedded Facebook posts. First, there were embedded tweets. Then we had embeddable Pinterest content. Well guess what we have now, folks. Google+ Embedded Posts! That''s right! Yesterday, Google announced the ability to embed posts from Google+ to your website or blog. Let me walk you through it.
BIZNOLOGY | WEDNESDAY, FEBRUARY 13, 2013
[Facebook] Common Content Marketing Mistakes To Avoid
They just absolutely need to “do” Facebook or Twitter or Pinterest. Photo credit: DigitalRalph. You’ve always been marketing. First it was search marketing, then social media marketing, and now you’re looking at the latest thing–the combination of search and social called content marketing. Forget it.
SAVVY B2B MARKETING | TUESDAY, FEBRUARY 21, 2012
[Facebook] Savvy Toolkit - Pinterest for Business via @hubspot
My Facebook and Twitter feeds were full of Pinterest links. Six months ago I was at a "knit up" (a get together for knitters) and the word "Pinterest" was introduced into the conversation. It was a totally foreign concept to me. Most knitters use a social site specifically for knitting called Ravelry.
SAVVY B2B MARKETING | FRIDAY, AUGUST 5, 2011
[Facebook] Savvy Week in Review - August 5
Study: Will You Abandon Facebook in Favor of Google+? How can it be August already? as we kick off the last month of summer, the last thing on your mind may be work. But the blogosphere is always buzzing. Here are some of our favorite picks from the week. Stay cool! Think B2B can't learn a thing or two from the reigning queen of pop?
SAZBEAN | WEDNESDAY, OCTOBER 23, 2013
[Facebook] 5 Crucial Mobile Advertising Tactics for Small Businesses
Add to that the fact that Google and Facebook are shifting more of their revenues to mobile, and it’s clear that mobile marketing, advertising and purchasing is more than just a trend—it’s a key factor in how consumers prefer to do business in today’s marketplace. Mobile Strategy
MODERN B2B MARKETING | TUESDAY, NOVEMBER 25, 2014
[Facebook] 4 Things You Can Learn From Non-Profit Social Media Success
But, if I’m browsing on Facebook and see that a friend is asking for help to raise money for a cause or participating in an activity that benefits a non-profit, I am much more invested and likely to donate. What can brand marketers learn from non-profits about effectively using social media ? Social Media b2b Consumer
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 8, 2013
[Facebook] How I totally screwed up my blogging strategy
For example, I read a post about Facebook that I completely disagreed with. I simply copied the link to the post, pasted it into a new blog post and wrote the headline “Comment on this?” A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. Getting back on track. Who knows?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 6, 2015
[Facebook] Five trends transforming content marketing
Related Stories Seven fascinating marketing lessons of 2015 Navigating the shifting sands of Facebook marketing It’s time for you to start a podcast How to know when it’s time to call it quits The seedy underbelly of advocate marketing. How is this shifting? What What is Inbound Marketing? Ad blocking. Scintillating? Of course.
HUBSPOT | SUNDAY, OCTOBER 13, 2013
[Facebook] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
Updates keep popping up left and right for Twitter, Google, Facebook, and the like. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. Meet Objective-Based Ad Buys: Facebook''s New Consultative Ad Dashboard. that we''ve covered these past several days. but what about Pinterest? right?
B2BBLOGGERS | WEDNESDAY, JULY 7, 2010
[Facebook] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
So even if you never decide to venture into Twitter or Facebook, you still need buyer personas to effectively create trade ads, tradeshow booth signage, or any marketing material if you want to reach these changed B2B buyers. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Right? Sign up.
KOMARKETING ASSOCIATES | TUESDAY, MARCH 29, 2016
[Facebook] Understanding the Relationship Between SEO and SlideShare
You’re able to link to your Twitter, Facebook, LinkedIn, and even Google+ page. Despite my young(ish) age, I absolutely love older music. My karaoke song list consists of Tina Turner, Elton John, Queen, and a little bit of Janis Joplin. absolutely kill it when ‘ Bohemian Rhapsody ’ comes on. SlideShare 101 . Links. Lead Generation.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 1, 2014
[Facebook] The 1 Key To Success In Content Marketing (And Life)
LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 17, 2016
[Facebook] Fast Forward: Video Content Goes Interactive and Personal
Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Whoa, wait a minute, WHAT?! From generic to personal.
FEARLESS COMPETITOR | MONDAY, OCTOBER 31, 2011
[Facebook] Happy Halloween! Only a few days to the premier of Mad Marketing TV
Facebook Marketing with Paul Dunay, Social Media Darwinism and co-author of Facebook Marketing for Dummies. “Mad Marketing TV with Jeff Ogden of Find New Customers ” premiers in three days. Happy Halloween! It will appear every week at the very same day and time. The Host of Mad Marketing. Filed under: MadMarketingTV.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 7, 2015
[Facebook] Sponsored content and the economics of trust
To me, this would was like walking into a showroom for Maserati and seeing a bumper sticker that says “Like Us On Facebook!” To me, this would was like walking into a showroom for Maserati and seeing a bumper sticker that says “Like Us On Facebook!” For more than two decades, I have read The Harvard Business Review.
SOCIAL MEDIA B2B | WEDNESDAY, AUGUST 4, 2010
[Facebook] 28 Awesome B2B Social Media Statistics
Channels : Asked to rate the effectiveness of specific social media sites in their marketing efforts, more than one-half of respondents said that Facebook was “extremely” or “somewhat” effective. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Source ). Source ).
HINGE MARKETING | TUESDAY, JUNE 9, 2015
[Facebook] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
And yes, I highly recommend getting a Twitter , Google+ and Facebook account in your name as well. On Twitter or Facebook? Follow us @HingeMarketing and join us on Facebook. Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. hated every minute of it.
B2B MARKETING INSIDER | WEDNESDAY, OCTOBER 8, 2014
[Facebook] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
Let me know your thoughts in the comments below and please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there. Be funny.
HUBSPOT | MONDAY, OCTOBER 7, 2013
[Facebook] The 5 Habits of Highly Successful Content Creators
In fact, anyone on the internet can take someone else’s content and retweet it, share it on Facebook, pin it -- the list goes on. Spend some time on Twitter, Facebook, and LinkedIn to check out who the thought leaders are in your industry and follow them. Peanut butter and jelly. Batman and Robin. Eggs and ham. content creation
FEARLESS COMPETITOR | FRIDAY, JULY 22, 2011
[Facebook] Laugh and Learn featuring @fearlesscomp | Episode 35 – Making It Real
We also invite you to join us on Facebook or Linkedin. Follow us on Facebook. B2B Marketing | Laugh and Learn featuring @fearlesscomp. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customers , shares a. Jeff Ogden, the Fearless Competitor. key marketing lesson in a fun and witty video. Follow us on Linkedin.
HUBSPOT | TUESDAY, MAY 14, 2013
[Facebook] What Would a 'Mad Men' Era Ad Campaign Look Like Today?
Photos of female celebrities of all ages with vibrant, yet natural-looking hair color would be posted regularly to Facebook, Instagram, and Pinterest. The most popular hair colors and styles across the entire Facebook campaign could even be featured within the application and on a campaign landing page. into a modern day catchphrase?
OPENTOPIC | FRIDAY, APRIL 15, 2016
[Facebook] CMO’s top 10 martech stories for the week – 14 April
Zendesk Message is integrated with Facebook’s Messenger Platform and. Opentopic blog >> cmo.com.au All the latest martech and ad news this week from Zendesk, Teradata, Shopify, Intercom, Twiggle, Livefyre, OpenText, Qualtrics, Localytics, 90 Seconds and Switch Media. Marketing Technology Cmo Digital Marketing undefined
LEADER NETWORKS | FRIDAY, NOVEMBER 16, 2012
[Facebook] Thanksgiving Recipe: Social Media Soup
Dice up some social media sites like Facebook or Twitter or whatever they are familiar with. Not much has changed over time - So I am (re) sharing my recipe Social Media Soup. Hope it brings a chuckle while you labor over your turkey this year. Just eight ingredients, 3 hours and a quarter. That's all you need to create Social Media Soup.
HUBSPOT | FRIDAY, OCTOBER 17, 2014
[Facebook] The Social Media Manager's Guide to Staying Organized
HubSpot customers: Learn how to use the bulk scheduling tool here.) "I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. 3) Use the free app Wunderlist to sync your to-do list across all your devices. What content are people posting on each other''s Facebook walls? Social Media
YOUR SALES MANAGEMENT GURU | TUESDAY, AUGUST 5, 2014
[Facebook] Smart Salespeople: Power Network Map
Smarter Salespeople: Power Network Map. This blog is dedicated to salespeople that never want to “dial for dollars” or who never want to make a cold call again! Now that I have your attention…. One action was to assign each salesperson to at least one local networking/association event per month. Smooth move. Then he can begin to sell! Are you?
VERTICAL RESPONSE | WEDNESDAY, AUGUST 7, 2013
[Facebook] 5 Tips to Inject Humor into Your Social Media Mix
When the laugh-inducing “Ship My Pants” Kmart commercial was released on YouTube, several organizations including Time Magazine, Daily Finance, Huffington Post, Buzzfeed, and even ourselves, wrote quick posts including commentary, embedded the video, and shared it on Facebook or Twitter. LOL, ROFL, HAHA. Humor. Use YouTube to find humor.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, MARCH 18, 2015
[Facebook] Three huge ideas to build your networking momentum
To do this I connected with him on both Facebook and LinkedIn. To do this I connected with him on both Facebook and LinkedIn. However, I feel like nowadays people think networking is a quick fix. ” My networking wins did not happen in five minutes, ten minutes, or even overnight. It also takes a wholly human effort.
GROW - PRACTICAL MARKETING SOLUTIONS | SATURDAY, MAY 21, 2011
[Facebook] Not Everyone Knows as Much as You Do About Social Media
They “heard from a friend of a friend that the guy who runs the hardware store down the street got lost in Facebook last week and hasn’t been seen since.” And to be honest, small business owners who don’t have someone to tackle their marketing also lack the extra time to spare on social media. Marketing. Newness. And it doesn’t feel good.
HUBSPOT | THURSDAY, AUGUST 11, 2011
[Facebook] Websites Using Google's +1 Button Get 3.5x the Google+ Visits [Data]
It's experiencing rapid growth, growing much faster than Twitter and Facebook each did in the same time frame. Google+ is the newest kid on the social networking block. This growth plus the fact that it is well, Google, has many marketers working to figure out how to increase traffic and leads from Google+. The result? Marketing Takeaway.
HUBSPOT | THURSDAY, SEPTEMBER 12, 2013
[Facebook] 10 Deadly Reasons Most Websites Fail [SlideShare]
Seven years later, we now have more than 200,000 blog subscribers , 555,300 likes on Facebook and 311,660 followers on Twitter , all because we put valuable content at the center of our marketing. Last week I was checking my Facebook feed on my mobile phone when I noticed a friend liked a post that caught my eye. Think about it. Cough.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 17, 2014
[Facebook] Three Ways to Optimize Social Media for Hotels in 2015
Twitter | Facebook | Google+ | LinkedIn | Pinterest |. It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Author information. Debbie Miller. Debbie Miller.
MODERN B2B MARKETING | MONDAY, NOVEMBER 16, 2015
[Facebook] Join the Big League: 7 Reasons to Go Digital with Your Advertising
Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Retargeting means that the sweater will up in her Facebook sidebar the next time she logs in or appears in an ad spot on her favorite blog that uses Google ads. At $13.3
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, MAY 8, 2013
[Facebook] 5 Keys Ways The Smartest CEOs Use Outside Contractors
presence on Facebook, Twitter, and Pinterest can be capably managed without a social media manager or outside help, right? 83% of Twitter followers and 71% of Facebook fans expect a response to social media customer service queries within 24 hours. One of the biggest reasons that companies fail is that entrepreneurs don’t ask for help.
B2B MARKETING INSIDER | TUESDAY, JULY 17, 2012
[Facebook] 3 Steps To A Customer-Driven Marketing Plan
Please comment below and follow the conversation on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? And the biggest marketing mistake you can make is to just focus on what you have to sell. Wikipedia).
PAUL GILLIN | FRIDAY, JULY 29, 2011
[Facebook] Awareness E-Book Raises the Bar on Social Measurement
They also have multiple presences within each channel, such as product-specific pages on Facebook. The question of how to measure social media performance, particularly in a marketing context, continues to be one of the industry’s hottest topics. These numbers may be of little value, but at least they’re understandable.
SAZBEAN | THURSDAY, APRIL 26, 2012
[Facebook] A Marketer’s Guide to Optimizing Images for Google Search
There’s no doubt about it: the visual content revolution is upon us, as is evident by the infographic craze, the popularity of websites like Pinterest, and the success of visual content on social media sites like Facebook and Google+. Do you know how to properly optimize that fabulous pink paper unicorn image seen at top right?
B2B MARKETING TRACTION | WEDNESDAY, DECEMBER 4, 2013
[Facebook] B2B Marketers: Is Your Online Brand Working?
If you do not have a strong presence online, begin by updating your website, add a blog, and focus on a couple of key social media platforms that have the most traction, like LinkedIn and Facebook or Twitter. It’s critical to have a strong presence online to attract buyers and then to engage with impact as they make their decision.
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 4, 2010
[Facebook] Social Media: Don’t Forget the Human Side
In order for it to be successful, we need to move that engagement beyond the posts of Facebook or your blog. Encourage networking – if you have all this info about employees on your sites, then suggest that they promote the brand on their Twitter, Facebook and LinkedIn accounts. Social media is about engaging with other people.
BLUE FOCUS MARKETING | SUNDAY, DECEMBER 9, 2012
[Facebook] 10 Steps to Create A Content Marketing Blueprint For Small Business
Check the comments on your blog, Twitter feed and Facebook page. By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Enter the Content Marketing Blueprint. Start with your brand value proposition.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, NOVEMBER 7, 2012
[Facebook] Four Ways to Evolve Your Online Conversions
10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers According to HubSpot, ninety three percent of adults on the. Posted in Conversion Conversion Optimization. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. Test your theory.
WEBBIQUITY | TUESDAY, FEBRUARY 16, 2016
[Facebook] 33 Thought-Provoking B2B Social Media and Marketing Stats
71% said Twitter, while 54% each mentioned Facebook and YouTube. As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Lead generation is still a challenge.
SYNECORE | WEDNESDAY, JULY 31, 2013
[Facebook] Social Media Marketing 101: What Makes Content Go Viral?
This is where social media platforms like Facebook, Twitter, and YouTube are ideal transmitters of viral content. The term “viral” is on everyone’s lips these days. Media outlets large and small are increasingly devoting time to covering the latest viral video or tweet. But what exactly is viral content? Why do we love it? IS IT VIRAL?
WINDMILL NETWORKING | MONDAY, DECEMBER 5, 2011
[Facebook] Google+ Evolves: Multi-Admin Feature for Brand Pages Coming Soon [Analysis]
The new kid on the block quickly made its presence felt, with disruptions being felt across Facebook and Twitter. The reason why Facebook and Twitter are very popular with businesses is, in addition to the large number of users that they can access, that they can easily establish a presence on these sites. Businesses Felt Left Out.
SAZBEAN | SATURDAY, APRIL 26, 2014
[Facebook] Internet Marketing Strategy Articles for the Week of April 21, 2014
Hands On With Facebook Nearby Friends [Video]: No More Checkins (TechCrunch). How to Make Your Facebook Marketing Work for B2B (Social Media Examiner). Report: Facebook is announcing a mobile ad network on April 30 (GigaOM). Here are the top Internet strategy, marketing and technology links for the week of April 21, 2014….
SAZBEAN | WEDNESDAY, JANUARY 9, 2013
[Facebook] Are You Wasting Too Much Time On Social Media Marketing?
Did you know the average user spends almost 7 hours every month on Facebook? Admit it, you’ve wasted time doing things on Facebook and Twitter that had nothing to do with your overall marketing goals. The average tumblr and Pinterest users devote 1.5 hours a month to each of those sites. by Eric Brantner. News & Notes
SAZBEAN | WEDNESDAY, DECEMBER 26, 2012
[Facebook] How Authorship can take your blog to the next level in 2013
Whilst it’s certainly not yet a Facebook or Twitter, Google is doing everything it can to push and promote it. Taking on the might of Facebook is a huge challenge for Google and having learned many lessons from their previous attempt with social networking called Orkut, this time they’re out to really push G+. News & Notes
CLIENT BRIDGE | THURSDAY, DECEMBER 1, 2011
[Facebook] Scheduling Your Social Media Marketing Efforts
Check your business's Facebook Page for questions. Add new content to Facebook like videos or photos. Mondays, Wednesdays and Fridays: Join one hot trend conversation on Twitter and add new content to Facebook. According to Entrepreneur.com, the key to a developing a social networking schedule is to be consistent.
BIZNOLOGY | TUESDAY, DECEMBER 17, 2013
[Facebook] Your website sucks
Include Google+, Pinterest, reddit, StumbleUpon, Facebook, Twitter, and even Tumblr. Ok, I know that you really want your visitors to sign up for your newsletter and Like you on Facebook, but most people really hate that popup that manifests when they’re rushing to check your address before coming to meet you. Alas, Unison is unique.
TRADESMEN INSIGHTS | TUESDAY, MARCH 20, 2012
[Facebook] Are You Using LinkedIn to Generate Leads?
That’s why it wasn’t a big surprise to me when a recent study by HubSpot said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. LinkedIn has always been one of my best sources of activity to my blog. Keep working to improve your content.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 18, 2010
[Facebook] B2B Marketing Predictions For 2011
While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.
KOMARKETING ASSOCIATES | TUESDAY, APRIL 12, 2016
[Facebook] B2B Marketing Integration: 5 Ways to Work Better With Sales Departments
For instance, if the sales team regularly promises a two-week turnaround on a Facebook ad campaign, but with your current workload, it’s more like four to six weeks, walk the salespeople through the process. Studies have found that sales and marketing teams often use different communication channels as well, only leading to more confusion.
FEARLESS COMPETITOR | THURSDAY, MARCH 24, 2011
[Facebook] How to Do Great Marketing with (Almost) Zero Money
Make it really easy for prospective customers to find by posting to social networks like LinkedIn, Twitter, Facebook as well as Digg, Delicious, StumbleUpon, SlideShare (presentations), YouTube (video). Check out fan pages on Facebook. But we also share it with our readers here.). They cannot buy booths at trade shows. It CAN be done.
B2B LEAD GENERATION BLOG | MONDAY, APRIL 29, 2013
[Facebook] Referral Marketing: 8 tips for building a powerful referral channel
Advocates shared across Facebook, Twitter, PURLs and email. Tweet Prospects that come to your organization because of peer recommendations are two and a half times more responsive than any other marketing channel, according to a study by the American Marketing Association. Here’s some of their advice on how to make this happen: 1.
IT'S ALL ABOUT REVENUE | SUNDAY, AUGUST 3, 2014
[Facebook] 5 Social Media Tips to Enhance Engagement
For example, weekends are the worst time to post on Facebook, while Twitter engagement actually increases on weekends. Facebook recently made it easy by posting trending topics alongside newsfeed. 2. She loves everything about blogging, writing and content marketing. Follow Helen on Twitter @HNesterenko. Congrats! Then what?
SOCIAL MEDIA B2B | FRIDAY, JANUARY 20, 2012
[Facebook] 4 Reasons For B2B Marketers To Explore Pinterest
While Twitter and Facebook require constant upkeep to stay on top of fan and follower comments, questions and shares, brands are able to push out content on their own time without a brand page to constantly update. But despite its reputation as a service for brides and decorators, only 58% of the visitors to the site are women. Niche Value.
SAZBEAN | SATURDAY, MARCH 10, 2012
[Facebook] Top Internet strategy, marketing and technology links for the week of March 10, 2012
Reasons Why Your Facebook Store Might Be Struggling (TechCrunch). 4 Big Reasons Why SEO Will Never Die (Search Engine Watch). Five Things You Need to Fix on Your Facebook Business Timeline (CIO.com). Blinded by Facebook (Harvard Business Review). Why You Should Celebrate Every Win (ProBlogger). Social Times). News & Notes
SAZBEAN | SATURDAY, DECEMBER 24, 2011
[Facebook] Top Internet strategy, marketing and technology links for the week of December 24, 2011
CHART OF THE DAY: Facebook Owns 95% Of Social Networking Time (Business Insider). VOTE: How Is Customer Service Via Facebook? All Facebook). Here are the top Internet strategy, marketing and technology links for the week of December 24, 2011… Remembering Email (Tech Crunch). What’s the right social cocktail for you?
SAZBEAN | SUNDAY, AUGUST 21, 2011
[Facebook] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
Stupidest Mistakes We Keep Seeing On Facebook (All Facebook). How to Combine QR Codes With the Power of Facebook (Social Media Examiner). Here are the top Internet strategy, marketing and technology links for the week of August 21, 2011… Google+ Posts Now Appear in Google Search Results (Mashable). News & Notes
SAZBEAN | SATURDAY, AUGUST 6, 2011
[Facebook] Top Internet strategy, marketing and technology links for the week of August 6, 2011
Things Google+ Does Better Than Facebook and Twitter (NYTimes). All But 7% Of Social Media Campaigns Used Facebook (All Facebook). Here are the top Internet strategy, marketing and technology links for the week of August 6, 2011… The best social media books that have nothing to do with social media (Simply Zesty).
SAZBEAN | SATURDAY, JULY 23, 2011
[Facebook] Top Internet Strategy, Marketing and Technology Links for the Week of July 22, 2011
Twitter vs Facebook: Which Social Network Users Are The Most Active? How To Grow Facebook Pages Using Invite Friends Links (All Facebook). Here are the top Internet strategy, marketing and technology links for the week of July 8, 2011… By the Numbers: Google+ the Biggest Social Network Launch Ever? (All Things D).
SAZBEAN | TUESDAY, DECEMBER 10, 2013
[Facebook] eCommerce was Strong on Black Friday & Cyber Monday
Social Shopping Was Big According to the IBM reports, Facebook and Pinterest drove the most traffic this year. Traffic from Pinterest spent more on Black Friday, and traffic from Facebook spent more on Cyber Monday. Woo Hoo – Shopping in the Sales! over 2012. Black Friday online sales increased 19% over last year. over last year.
SAZBEAN | SATURDAY, SEPTEMBER 29, 2012
[Facebook] Top Internet strategy, marketing and technology links for the week of September 29, 2012
Here are the top Internet strategy, marketing and technology links for the week of September 29, 2012… Getting Started with Twitter Ads for Small Business (Mashable!) If It’s Done Right. News & Notes
SAZBEAN | SATURDAY, SEPTEMBER 15, 2012
[Facebook] Top Internet strategy, marketing and technology links for the week of September 15, 2012
News & Notes
HUBSPOT | THURSDAY, JULY 23, 2015
[Facebook] How to Get a Personalized Assessment of Your Website [Free Tool]
Just click on the relevant icon to share it via your Twitter, Facebook and LinkedIn accounts. Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. What is Website Grader? How'd you do?
B2BBLOGGERS | MONDAY, MAY 3, 2010
[Facebook] Measuring the Value of Digital Marketing [#B2Bchat Recap]
Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. Search (PPC and SEO). These
DIGITAL B2B MARKETING | TUESDAY, APRIL 26, 2011
[Facebook] Stop Advertising and Give Them Content! [The Numbers Prove It]
Sponsored posts: Sponsored posts, running approximately every other week, are shared on Facebook and Twitter more often than the top banner is clicked, by nearly a 2-1 margin. Editorial articles: There are 96x as many Twitter and Facebook shares on articles as their are clicks on the top banner.
HUBSPOT | FRIDAY, FEBRUARY 7, 2014
[Facebook] Say Hello to #NewKlout: Klout Steps Into the Content Discovery Space
Despite having topics that are mostly relevant to my interests (social media, blogging, marketing, Facebook, and public relations), my feed was littered with content from one PR-focused publication: Removing "public relations" from my topics, though, helped improve the relevancy of the results. The way to do that? Only time will tell.
B2B MARKETING INSIDER | TUESDAY, APRIL 17, 2012
[Facebook] Focus On Customers and Run Like Never Before
But I’ve been personally involved in the campaign as editor of the landing experience. (See this post on creating inbound marketing destination pages for your customers.) So I invite you to check out the “Run Like Never Before” campaign on this site or through the SAP Youtube , Facebook or Twitter accounts and let me know what you think!
HUBSPOT | TUESDAY, AUGUST 13, 2013
[Facebook] What Is Business Blogging? [FAQs]
For instance, HubSpot is an inbound marketing platform, so our blog talks about inbound marketing topics -- using Facebook and Twitter for business, email marketing, business blogging, etc. So when someone asks Google something like, " how to generate leads on facebook ," hopefully one of HubSpot''s blog posts will show up! weird.
DELICIOUS B2BMARKETING | SUNDAY, OCTOBER 31, 2010
[Facebook] The 39 Social Media Tools I’ll Use Today
find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. think Facebook Lite makes Facebook engagement easier – maybe you will too? Smart. implement bit.ly Nifty.
HUBSPOT | FRIDAY, MAY 17, 2013
[Facebook] The 10 Cutest Brand Mascots of All Time
Like, he shows up in my Facebook News Feed, and I stop scrolling and emit an audible "awww!" And by the way, I know two men who also admitted to being fans of Hipmunk on Facebook purely because "the little chipmunk''s so cute!" This post is full of gratuitous cuteness. That kind of cute. rest my case.). All together now. awwwwww!!!
HUBSPOT | SUNDAY, NOVEMBER 11, 2012
[Facebook] 3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week
How to Use Facebook for Mobile Marketing, From HubSpot. But what should I actually do about it?” A great place to start would be Facebook. Download How to Use Facebook for Mobile Marketing to get started. We usually use this time to round up some marketing stories that we think you'd like to hear. veterans. billion in 2016.
TRADESMEN INSIGHTS | THURSDAY, AUGUST 20, 2015
[Facebook] 4 Tips for B2B Social Media Success
It’s important to push your business across many channels; however if you are using Facebook because it’s popular—but your audience isn’t there—it’s a waste of time. Where Facebook has an unlimited amount of characters, it recommends a character count of around 100. Facebook is 2-5 hours, Twitter is about 45 seconds (yikes!),
IT'S ALL ABOUT REVENUE | TUESDAY, AUGUST 2, 2011
[Facebook] Survey: More Than Half of Marketers Responsible for Revenue Goals
Facebook. by Jesse Noyes | Tweet this Calls for a revenue revolution in the marketing world appear to be gaining ground, according to new survey conducted by DemandGen Report and Eloqua. Nearly 53% of respondents said that their marketing departments were responsible for meeting a revenue goal. Registration for the free webinar is here.
B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013
[Facebook] Top 50 B2B Marketing Influencers On Twitter
BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.).
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 4, 2012
[Facebook] Why marketing doesn’t suck
Anybody who can open a Twitter account or create a lovely Facebook page is calling themselves a “social media marketer.” Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. But this was no whim. wanted to be a marketer.
WINDMILL NETWORKING | FRIDAY, JANUARY 4, 2013
[Facebook] The 17 Best WordPress Plugins for Social Media, SEO, and Better Visitor Engagement in 2013
That being said, if Facebook is a primary driver of traffic for you, and your readers do comment often, SEO Facebook Comment is a plugin that you’ll probably want to check out. Really Simple Facebook Twitter Share Buttons. Speed may not be the most important ranking factor, but it’s a factor nonetheless. Hello Bar.
HALEY MARKETING | MONDAY, FEBRUARY 22, 2016
[Facebook] Social Pro Case Study: Developing a Following on Twitter
Last week, we went in depth on Facebook while this week, we are taking a look at the growth and strategies on Twitter while sharing some ideas for improving in 2016. As we take a weekly look at the case study for 365 Healthcare Staffing, we are breaking down the information into individual social media outlets. Twitter.
BIZNOLOGY | TUESDAY, DECEMBER 18, 2012
[Facebook] Becoming a social media pro doesn’t require all 10,000 hours
If people are asking you for help with Twitter, Facebook, Pinterest, reddit, blogging, Tumblr, WordPress, or anything else, you’re ready — to charge people for your time, expertise, insight, and creativity. All you need to do is know more than the person who hires you in order to become a professional. No, you don’t.
HUBSPOT | THURSDAY, AUGUST 25, 2011
[Facebook] Google Enhances +1 Button to Enable Sharing to Google+
Similar to Facebook's sharing button, when on a web page, clicking the +1 button will also offer the option to 'Share on Google+.' Snippets: Users will also notice that when they click the 'Share to Google+' option, the web page's title, an image, and a description automatically gets pulled in, just as Facebook's sharing feature does.
WINDMILL NETWORKING | THURSDAY, APRIL 5, 2012
[Facebook] The Social Media MBA: Part 3: Social Media Landscape
Social media is not confined to Facebook and Twitter. Perhaps you check your Facebook in the morning to catch up with friends and notice your neighbor has sent you a message that she wants to start jogging in the morning with you. These are the emails every instructor loves to read! guarantee you use more than you think. This is HUGE!
IT'S ALL ABOUT REVENUE | SUNDAY, MARCH 15, 2015
[Facebook] Social Engagement Stories From SXSW
woman posted to Marriott Reward’s Facebook page telling them that her husband, who is in the military, was staying at one of their hotels in Saudi Arabia, and that it was his birthday the following day. Austin is buzzing with the thrill of SXSW this week. In just one day at SXSW, the conference generated 94,552 mentions across the web.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, OCTOBER 5, 2015
[Facebook] As digital ad options dry up, marketers turn desperate
Related Stories Facebook alternative network Ello turns nasty The seedy underbelly of advocate marketing Is it better to be honest or nice on the social web? A parable. One day I went in to my boss with a breakthrough idea. “Boss! ” “Really?” ” he said. “Tell me more.” “Right at the top. Period.
HUBSPOT | TUESDAY, FEBRUARY 4, 2014
[Facebook] The Nonprofit Marketer's Guide to the Millennial Persona
On Facebook, Twitter, Pinterest, LinkedIn, and Instagram. Follows several organizations on social media (mostly on Twitter, Facebook, and Instagram). Data has shown that 50% of Millennials share information about charities they support with their Facebook friends , according to a recent Blackbaud study. The reason? Background.
B2B MARKETING INSIDER | FRIDAY, SEPTEMBER 11, 2015
[Facebook] 5 Best Paid Distribution Methods And When to Use Them
64% of corporate website traffic comes from LinkedIn, more than Facebook or Twitter. The fundamental core of successful content marketing programs is, well, creating great content. Even great content, however, needs a push. Paid distribution a great way for brands to quickly grow their audiences and jumpstart engagement with their content.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 26, 2011
[Facebook] Savvy Speaks: How Do You Engage B2B Customers with Social Media?
FaceBook. Share their story on your Facebook page or a relevant LinkedIn group. Linked In. Twitter. Google +1. You've done your research, you've picked your poison(s) and you've hung out your social media shingle. Jamie. Answer Questions. Helping them solve their day-to-day problems is a sure crowd-pleaser. Ask Questions.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 3, 2011
[Facebook] How to Do Great Marketing with (Almost) Zero Money
Make it really easy for prospective customers to find by posting to social networks like LinkedIn , Twitter , Facebook as well as Digg , Delicious , StumbleUpon , SlideShare (presentations), YouTube (video). Check out fan pages on Facebook. This post originally ran at SaneraPDC.com as part of March Marketing Madness. The best news?
TRADESMEN INSIGHTS | WEDNESDAY, FEBRUARY 16, 2011
[Facebook] Do You Have a Customer Loyalty Program That Includes Mobile?
There was even greater interest in loyalty programs members could join via brand’s pages like Facebook. According to a recent article in eMarketer.com, interest is high for smart phone users who are relying more on their phones when they are out and about. Only 9% currently participate in such a program. That’s the good news.
VERTICAL RESPONSE | THURSDAY, JANUARY 14, 2016
[Facebook] Nominate Your Favorite Small Town to Receive a Main Street Revival Worth $500,000
Join the movement on Facebook , Instagram , and Twitter , and support the people who are powering our communities, our economy, and our Small Business Revolution. What’s your favorite small town? Simultaneously, our country is enjoying a resurgence in the number of small businesses operating today. According to the U.S.
HUBSPOT | FRIDAY, OCTOBER 3, 2014
[Facebook] 10 Fresh Ways to Get Better Results From Your Blog Posts
When posting, keep these two best practices in mind, too: Use images to promote your post , as this has been proven to significantly increase engagement on both Twitter and Facebook. These opportunities include Twitter Ad campaigns , Facebook campaigns , and LinkedIn''s Sponsored Updates feature. Congratulations! Right? Like this idea?
SAZBEAN | MONDAY, JANUARY 31, 2011
[Facebook] Review: Actionly for Social Media Monitoring & Measurement
Actionly looks to fill this gap with trending information for keywords over time pulled from Twitter, Facebook, YouTube, Flickr, Blogs and News. One of the biggest challenges in monitoring and measurement of social media for companies is how much efforts are increasing mentions of the brands. Is Actionly Useful? What do you think?
MODERN B2B MARKETING | TUESDAY, OCTOBER 25, 2011
[Facebook] Chart Chat: Social Media Platforms and B2B Marketing
While sharing and curating content on social sites like LinkedIn or Facebook; blogs, which are a source of most of a company’s original content, are a big contender for the top spot. Sites like Flickr connect easily with Facebook which adds another layer of potential connections with prospects. Content is important! LinkedIn rules!
SAZBEAN | THURSDAY, APRIL 14, 2011
[Facebook] Social Media Success takes Planning
If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. Crumbling Base You may have an awesome Facebook page and are doing all the right things to provide value and conversation on Twitter, but if your online base of operations isn’t working for you, it’s working against you.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 28, 2010
[Facebook] What Should I Tweet? 5 Ways to Find Great Content for Your Twitter Followers
Tags: Twitter alert Facebook feeding Google Google Alert google alerts Google Reader googles online social networking real-time web RSS rss feeds search engines Social network sources StumbleUpon Topsy tweet Web 2.0
WEBBIQUITY | MONDAY, APRIL 8, 2013
[Facebook] 24 Exceptional Email Marketing Tips, Techniques and Tactics
Robin Neifield offers a dozen tips to help “integrate email and each of the major social properties,” such as, on Facebook, “Definitely use your status updates to tease upcoming emails—especially if you have an offer or promo. There are 60 million Facebook posts each day—but 188 billion email messages sent. Adam T.
VERTICAL RESPONSE | FRIDAY, NOVEMBER 14, 2014
[Facebook] 3 Easy, Last-Minute Black Friday Ideas You Can Use
Best Buy created a Facebook event specifically for Black Friday and updated shoppers about hot deals. Target gave away gift cards to new Facebook fans last year. The holidays are a busy time for every small business. With so much to do, devoting time to Black Friday may have been overlooked – but it’s not too late!
READYPULSE | TUESDAY, OCTOBER 1, 2013
[Facebook] #Shoporg13 Brands with the Most Social Fan Photos (Infographic)
With over 500 million photos uploaded daily to Facebook, Instagram, and Twitter we want to encourage you to find what is out there! The brands featured have the most Facebook, Twitter, and Instagram fan photos from August 25 – September 25, 2013. 2. Download the ReadyPulse Instagram Marketing Guide! How did we pick the retailers?