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  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 26, 2011
    [Facebook] Wow! 500 Posts about B2B Social Media
    The topics range from blogging to Twitter to Facebook. Ways B2B Companies Should Be Using Facebook For Lead Generation. 10 Examples of B2B Facebook Fan Pages. Ways for B2B Companies to Engage on Facebook. Some milestones cannot be ignored and this is one of them. This is now post number 500. Published in 2009.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 14, 2011
    [Facebook] 40 (of the) Best SEO Guide, Tips and Insights of 2011 (So Far)
    and) all major search engines take data feeds from Twitter and Facebook,” Lee Odden provides two tactical approaches (nicely illustrated with diagrams) for incorporating social media efforts into SEO processes. How to keep up? by providing a phone number, physical address and email address). This is one outstanding checklist. And more.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, NOVEMBER 2, 2010
    [Facebook] Top 56 B2B Marketing Posts October 2010
    The 9 Worst Ways to Use Facebook for Business , October 21, 2010 Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. Duplicate your Twitter Strategy on Facebook. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 1, 2012
    [Facebook] This is why you must use Twitter
    When he received the book, he made this Facebook post (along with six photos of the book): Twitter was essential to cutting through the chaos at SXSW. If you’re like me, you probably hated Twitter when you first tried it. The first tweet I ever received was “It’s 4 a.m.” way to help students?  Solve tech problems?
  • VOICE-BASED MARKETING  |  MONDAY, JANUARY 6, 2014
    [Facebook] 3 Things Your B2B Content Marketing Is Missing
    Column Two: share these assets on Facebook on these days. 'B2B marketers are running around in circles trying to find the magic formula to successful content marketing, and it can be stressful wondering if something as important as your efforts in this area are going unrewarded. Oh, it seems so obvious, doesn’t it? Measurement. Track clicks.
  • HUBSPOT  |  TUESDAY, MAY 28, 2013
    [Facebook] What the Arrested Development Re-Launch Tells Us About the Future of Mass Media
    Rensing wanted to create shows that could live not just on the cable platform but across the internet too -- on sites like Twitter, Facebook, and YouTube. Facebook? The “show” would live only on the internet, on various social channels -- Facebook, Twitter, Pinterest, YouTube, Reddit. If you haven’t read it, you really need to.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 20, 2011
    [Facebook] Argyle Social Helps to Track Social Media Results
    It can currently post to Facebook, Twitter and Linked In. Summary : Argyle Social offers social media marketing with above-average features for tracking results. ve had a couple of conversations in recent months with Argyle Social , one of the zillions* of companies offering social media marketing tools.
  • MARKETING GENIUS BLOG  |  THURSDAY, MARCH 31, 2011
    [Facebook] The Dawn of the Marketing Cloud? Not so fast….
    Share this on Facebook. This week Salesforce.com announced the intention to acquire Radian6 , a young company with a great web listening platform allowing marketing teams to monitor a wide variety of sources. If they can work that out successfully (difficult), Radian6 will add a lot of value to the salesforce.com sales and service clouds.
  • MARKETING GENIUS BLOG  |  THURSDAY, JUNE 3, 2010
    [Facebook] You Make the Call
    Share this on Facebook. Just got through with two webinars in two days, the first was with Geoff Moore and David Thompson on how to get leverage social media to provoke customers into new ways of thinking. In both cases the hype around social media and how it is or isn’t translating into the B2B world was the hot topic. Tweet This! Digg this!
  • LOOPFUSE  |  FRIDAY, NOVEMBER 30, 2012
    [Facebook] Our customers say it best - ISM Automation
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. We love to hear from our customers and love even more to feature them here on our blog.  d recommend Loopfuse to any small business looking to get started in marketing automation without the financial or time investment required by the competition. ”.
  • LOOPFUSE  |  MONDAY, AUGUST 27, 2012
    [Facebook] The New Formula for Email Marketing
    You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. This is a nicely done video from the folks at Salesforce.com that talks about how they are moving from batch and blast email marketing campaigns to more automated email marketing focused on delivering the right message to the right person at the right time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Facebook] What is search jacking and how can it hurt your brand?
    To execute this well, I would have to maintain at least eight sites, blogs, Facebook/Twitter accounts, etc. To execute this well, I would have to maintain at least eight sites, blogs, Facebook/Twitter accounts, etc. 'Boy was I in for a surprise when I typed “ content shock ” into the search engine. It’s work. Mark W.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 27, 2014
    [Facebook] Built In Chicago March Launch Shows That Windy City Startup Love is Real
    In the age of Facebook and Twitter, SayHey! Notably relies on the collective Facebook users’ annoyance with unnewsworthy news on the newsfeed. Last night, 100+ Chicago startup enthusiasts poured into Rockit Bar on West Hubbard street, where hands were shaken and drinks were consumed. Who here wants to work at a startup? SayHey! SayHey!
  • MANHATTAN MARKETING MAVEN  |  MONDAY, MAY 7, 2012
    [Facebook] In Social Media -- Timing is Everything
    Half use the Internet everyday and most of them are on Facebook. Loads of people buy stuff online at lunchtime or post Facebook status updates during their workday.   Consider these data points:  Facebook’s most consistent spike is Wednesday at 3pm. Facebook predictably spikes at 11a, 3p and 8p daily. hours.
  • SYNECORE  |  THURSDAY, FEBRUARY 28, 2013
    [Facebook] Real-Time Content Marketing and What SMBs Can Learn from Oreo
    Oreo’s Super Bowl blackout tweet was re-tweeted 15,811 times and accrued 19,610 Facebook likes within the first hour. In February of 2011 they were the Guiness Book of World Records awarded them with the record of most “likes” on a Facebook post within 24 hours. It refers to the speed at which content hits the market. Case Study.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 16, 2011
    [Facebook] Please take accountability for your social media experience
    Fry your Facebook friends. Maybe it’s a coincidence, maybe it’s a trend, but I’ve noticed a few posts lately with a theme of how social media is becoming a mind-mucked echo chamber of mind-numbing sameness. If you’re in this camp, I’d like to give you a figurative kick in your sweet patootie. Simplify, simplify.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Facebook] Nine Expert Guides to Local SEO
    While only 9% of consumers rely on social networks to find local businesses, 93% of those consumers use Facebook to get that information. Share this on Facebook. How can you optimize your site for Google Maps ? How important is social media to local search success? How To Hire a Local SEO Consultant by Local SEO Guide. Digg this!
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Facebook] The Recipe for Long-Term Social Media Marketing Success
    You've got the obvious options -- LinkedIn, Facebook, Twitter -- along with a host of niche networks, from Epernicus (a professional networking site for research scientists) to Ravlery (a network for those who love knitting and crochet). On the higher end, nearly 15% spend more than 20 hours each week on social media. 1) Set specific goals.
  • PAUL GILLIN  |  MONDAY, JANUARY 16, 2012
    [Facebook] Live Blog: Lotusphere 2012 Opening Session
    IBM’s Jeff Schick introduces a demo of the new Lotus social business platform, which borrows liberally from Facebook, Hootsuite and paper.li. The user interface is a Facebook/Google+-like internal social network. Michael J. “I found out I was part of a community.” Leverage skills and distribute workload. Content.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 15, 2010
    [Facebook] PR needs to Focus on Conversations
    Share this on Facebook. It’s no secret that the number of publications has declined over the last few years. The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Let me explain …. Tweet This!
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 28, 2012
    [Facebook] Why a Mobile Strategy Is So Important to Reach the Professional Tradesman
    Facebook,Twitter and LinkedIn increased their mobile audiences by more that 50% in 2011. We all know how busy contractors and the trades are. Most of their time is spent on the job site. They rely on their smartphones, and more and more are using tablets in the field. Mobile is not going away. billion people) are mobile subscribers!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 10, 2011
    [Facebook] [Chart] Would Rebecca Black Make A Good Marketer?
    Facebook. by Joel Rothman | Tweet this When’s the best day of the week to send out email? Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#. But we crunched the numbers on 1.5 The emails that appear to get the most interest? Share email. LinkedIn.
  • DIGITAL VOICES  |  FRIDAY, NOVEMBER 1, 2013
    [Facebook] This Week in Digital Strategy 11.1.13
    It has nearly overtaken e-mail as the third most popular sharing channel behind Facebook and Twitter. 'Happy Friday, everyone! As the world keeps turning in the world of digital strategy new insights keep getting uncovered and we are here to round them all up. Effective marketing begins with identifying your audience. Well, yes and no.
  • BIZNOLOGY  |  MONDAY, DECEMBER 23, 2013
    [Facebook] Covering your bases: content marketing components
    Facebook: Your Facebook page will be more appealing if you include an image with each share. 'Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. Social Media. After all, it’s just one giant conversation. Blogging. Email.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 9, 2013
    [Facebook] The Backbone of Link Building: Outreach Strategies
    Often a webmaster or blog owner will intentionally hide their email address on a site to avoid spam and you can outreach to them through Twitter or Facebook which increases your credibility as a real person. 'Reach Out! Photo credit: ~diP). Link building has become a vital part of any SEO strategy. Personalize Your Outreach.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2012
    [Facebook] The Laws Marketers Need to Know to Avoid Legal Backlash
    For example, were you aware that Facebook has pretty strict guidelines about how you can run contests and promotional campaigns on its site? The settlement requires Facebook to allow independent auditors to review Facebook's privacy practices over the next 20 years. Law has been all over the marketing news lately. CAN-SPAM Act.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 26, 2013
    [Facebook] 5 Reasons Australian Marketers Should Check Out CeBIT in Sydney
    With 12 million Australians each month, 1 billion globally, 60% returning daily, and 68% on mobile, its clear Facebook is part of daily Australian life. 'Author: Lisa Handley CeBIT has changed! Today, CeBIT is a three-day crash course in everything you need to understand about the new wave of digital transformation. SCEC Hall 4: 10-5pm.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 22, 2010
    [Facebook] Top 10 Inbound Marketing Ebooks and Webinars of 2010
    Whos Blogging What About Facebook Ebook. The Science of Facebook Marketing. We have reached the time when 2011 is only slightly more than a week away. As marketers around the world prepare for the budgeting, planning, and execution that will happen in the New Year, the team here at HubSpot has been busy looking at data from 2010.
  • HUBSPOT  |  FRIDAY, JANUARY 25, 2013
    [Facebook] Twitter Makes Video Marketing More Accessible With GIF-Like Mobile App, Vine
    Users don't need a Twitter account to use Vine, and despite Mashable's report that its videos weren't getting shared to Facebook, the app claims it supports sharing Vine videos to both Twitter and Facebook, with more social networks "coming soon.". We'll make this one fairly short and sweet, folks, because well, that's what it is.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2011
    [Facebook] 4 Conversation Starters For Selling The CFO On Marketing Automation
    CFOs are less interested in how beautiful your emails are, how big your Facebook page is and the nice things prospects say about your events, and more intrigued by charts and graphs that are trending upwards. Facebook. CFOs aren’t laughing. These analytical number crunchers live for data. But first you need the CFO’s signoff. LinkedIn.
  • HUBSPOT  |  THURSDAY, APRIL 26, 2012
    [Facebook] Why You Need Social Media, Even if Your Customers Don't
    Are there B2C companies without potential customers on Facebook? 79% of US adults use social media (if you were tuning into our webinar with Facebook today, you would have heard that very stat)! Wouldn't you rather leverage the power of big social media sites like Facebook, Twitter, Google+, YouTube, Flickr, LinkedIn, etc.
  • HUBSPOT  |  FRIDAY, JULY 1, 2011
    [Facebook] Top 5 Metrics for Auditing Your Social Media Marketing ROI
    Reach: The number of Twitter followers, Facebook fans, LinkedIn group members, etc. Participating in social media can have a number of beneficial business applications such as facilitating customer service and boosting public relations. Top 5 Social Media ROI Metrics. you have is directly related to your social media success.
  • HUBSPOT  |  FRIDAY, DECEMBER 20, 2013
    [Facebook] Inbound Marketing: Your Ticket to See the World
    For example, we’re all familiar with Facebook, Twitter, and LinkedIn, but is your business on Viadeo ? Follow the hashtag on Twitter, Facebook, and Pinterest and send us your photos, video clips, and stories to show us how you do inbound marketing around the world. Just ask Julie Vetter. Crossing Borders Can Open Up a New World.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 12, 2011
    [Facebook] Measure the Value Prospects Assign to Your Marketing Content
    Social – How many of your prospects and customers are sharing your Webinars, white papers and other content with their social networks via Twitter, LinkedIn, Facebook or mentions in their blog posts? There's a lot of talk about measures and metrics. Do you even know how much time it takes to read the piece on average?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 19, 2011
    [Facebook] 4 Ways to Get the Most Out of Your Social Media Marketing
    Go where they are whether that will be Twitter, LinkedIn, Facebook or YouTube. Social media is the “new thing,&# everybody is doing it, maybe I should too! Sound familiar ? Don’t do it because everyone else is doing it; do it because it makes sense as part of your overall marketing plan. out of social media. Do your research.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, OCTOBER 16, 2011
    [Facebook] Procrastination: Its Real Cost is Not What You Think
    Follow me on Twitter , connect on LinkedIn or friend me on Facebook. It's a weekend afternoon and I'm working on a post for my blog. I'd wanted to get it done during the week, but you know how things go. Before I knew it, I stumbled onto this YouTube video by Piers Steel , author of The Procrastination Equation. have fun to do.
  • INBLURBS  |  TUESDAY, NOVEMBER 6, 2012
    [Facebook] Can LIFE + BUSINESS COACHES survive in these economic climes ?
    Get in touch with heather : Facebook. Life + Business Coaches are a dime a dozen on the Internet. Times are tough globally. The economic meltdown is a reality for many. Many companies are tightening their belts + Coaches are a luxury to maintain + engage. Many organizations are in ‘rethink’ mode. wonder –. We are living in a fragile world.
  • INBLURBS  |  THURSDAY, FEBRUARY 16, 2012
    [Facebook] Get your Share of the 123% Growth in Mobile Purchasing
    They rely on their mobile apps from Foursquare, Yelp, Gowalla, Facebook, Twitter, LinkedIn and other which give them information instantly and also location based information where how to hit a great location. Or How Mobile Devices will Make 90% of Your SEO Efforts Obsolete in the Future. This trend is increasingly growing. What do you think?
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, MAY 16, 2011
    [Facebook] How Nathan Dube Sold Me a Printer Via Twitter
    Spending time on Twitter or Facebook posting things to hundreds or thousands of people you don’t really know does seem like a huge waste of time. Tweet What’s the ROI of social media? People in B2B ask this question all the time — and rightly so. We’ve also connected on LinkedIn. don’t need anything fancy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 30, 2013
    [Facebook] 20 blog posts that made a difference — and why
    put some thought into this and am always happy when my audience “votes” for it with a share on Facebook, Twitter and beyond. And one, just for fun … If The Beatles Ran Facebook  – You know, sometimes you just have to Let It Be! “Every song is like a child,” she said. Still, this had to be said.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 9, 2012
    [Facebook] 22 Photos from Eloqua Experience 2012
    Soon, these will appear on our Facebook page, Pinterest and Topliners. by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? We asked attendees to share their photos on Instagram and Twitter with the hashtag #EE12.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Facebook] The Fifth P of the Marketing Mix
    Facebook. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. Bring on the fifth P.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 11, 2013
    [Facebook] One thousand posts. No navel gazing.
    asked some of my friends on Facebook and the general consensus was that they wanted me to write a reflective piece on what I have learned, my expectations when I wrote post number one, and the challenges of success. This is my 1,000th post on {grow}. So I wondered … what should I do to commemorate this? Who was here first? In fact.
  • INBOUND SALES NETWORK  |  THURSDAY, APRIL 12, 2012
    [Facebook] Do You Know What Your Customers Want?
    These are developed during the creation of the persona, and show sales people where they should go to network, i.e. Facebook, Twitter, or Chamber of Commerce mixers. This is a very powerful question. Imagine that you could predict how your customers will react to your next marketing campaign or product launch. What are they struggling with?
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 1, 2013
    [Facebook] 3 Marketing Personalities You Need to Manage
    Facebook ads! In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! Marketing Personalities You Need to Manage. 1.Myopic Marketer. Pinterest!
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 11, 2013
    [Facebook] When It Comes to LinkedIn Endorsements, Are We Lemmings?
    For example, Facebook defaults its news feed to the most popular stories, or those with the most likes and comments. LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Facebook] B2B Sales Enablement: Using B2B Sales Optimization Dashboards
    Share this on Facebook. George Hollister. Wikipedia defines Sales Enablement as “…the process of arming an organization’s sales force with access to the insight, experts, and information that will ultimately increase revenue.” It’s focused on enabling a sales force to excel. It’s all about B2B Channel Management. Tweet This! Digg this!
  • WEBMARKETCENTRAL  |  FRIDAY, JANUARY 30, 2009
    [Facebook] Best of 2008: Search Engine Marketing
    Superpages , Facebook , Quigo (interesting), ContextWeb , LookSmart , ASK (lower CPA than Google? Is there SEM life beyond AdWords (and if so, where?)? How do you write a killer search ad? What should you look for when hiring a paid search agency? Which metrics are most important for measuring PPC success? and MSN.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 12, 2010
    [Facebook] A simple strategy to increase your influence on Twitter
    Link to comments to create on LinkedIn and Facebook and other platforms. Share this on Facebook. “How do I increase my influence on Twitter?&#. business colleague asked me this question and I figured if it was on his mind, it might be on yours too.  So here’s my strategy. 1) Build targeted connections. They’re wrong.  
  • HUBSPOT  |  WEDNESDAY, MAY 29, 2013
    [Facebook] The 5 Social Media Metrics Your CEO Actually Cares About
    Here''s why: Facebook, Twitter, LinkedIn, Google+, and virtually every other social network will tell you how large your audience is, but a large audience doesn''t automatically guarantee any outcomes for your company. 'This is Brian , our CEO. He''s also a data guy. And when it comes to social media, in particular, vanity metrics abound.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 28, 2010
    [Facebook] This is why you will have a career in social media
    The newcomer also secured a major round of funding and both Facebook and Twitter sought to aggressively enhance their location-based offerings. Share this on Facebook. I’m about to make a prediction that surprises even me. know I’m sounding like some wild-eyed social media hype master here but hear me out, OK? Observe. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 28, 2010
    [Facebook] This is why you will have a career in social media
    The newcomer also secured a major round of funding and both Facebook and Twitter sought to aggressively enhance their location-based offerings. Share this on Facebook. I’m about to make a prediction that surprises even me. know I’m sounding like some wild-eyed social media hype master here but hear me out, OK? Observe. 
  • HUBSPOT  |  WEDNESDAY, MAY 5, 2010
    [Facebook] How to Successfully Manage a LinkedIn Group
    Last week, hot on the heels of all of Facebook's exciting announcements , LinkedIn had one of their own: the option to follow companies through the social network. The ability to see employee changes, job opportunities and company profile updates has added even more value to LinkedIn as a tool for Inbound Marketing. Any tips?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Facebook] The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday
    You might be hitting refresh on Facebook News Feed, even though you know its algorithm won''t resurface new content that quickly. Check out Hipmunk''s Facebook page to see how precious (not to mention versatile) the chipmunk mascot can be. 'Hey guys. It''s 3 p.m. East Coast time. And it''s Friday. let me guess what you''re doing.
  • MARKETING INTERACTIONS  |  TUESDAY, NOVEMBER 2, 2010
    [Facebook] Cold Calling with Content
    Content includes voicemails, conversations, emails, articles, Tweets, Answers on LinkedIn, status updates and wall posts on Facebook, blog posts, webinars, videos, podcasts, eBooks, white papers, customer success stories, etc. That's not a question that I, as a content marketing strategist, get asked very often.if Twitter.  
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 6, 2012
    [Facebook] WARNING: 8 Clues Your Nonprofit’s Social Media Implementation and Measurement Strategy is Bogus
    While we’ve pretty much managed in the past year to move beyond the sense that social media is just about letting the world know what you’re eating for breakfast (Twitter) or sharing videos of cat memes (YouTube) or posting vanity updates (Facebook), we’ve still got a long way to go. I just don’t think social media is worth the investment.
  • HUBSPOT  |  WEDNESDAY, APRIL 13, 2011
    [Facebook] 7 Steps to an Even Better Business Blog
    Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. They tell humans and search engines what your article is about when they see it in search results, on Twitter, on Facebook, on LinkedIn, or in email. While blogging is important, it can also be challenging. haven't.
  • INBOUND SALES NETWORK  |  THURSDAY, JANUARY 26, 2012
    [Facebook] It’s Not What You Sell - It’s How You Sell It
    The successful companies will be customer-obsessed, like Facebook, Best Buy, Apple, and Amazon.com. In a world that has gone global, there has never been such stiff competition. Many companies are finding themselves in a much commoditized market place. Think about it. That is much lower than most would expect. They hold all the advantages.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 23, 2011
    [Facebook] B-to-B Blogs Can Help Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. Maybe you Should.
  • HUBSPOT  |  THURSDAY, MARCH 8, 2012
    [Facebook] 7 Components That Comprise a Comprehensive Brand Strategy
    Added a new photo to Facebook ? For example, Porsche reached 1 million Facebook fans quicker than any other automotive brand, so to thank its fans, Porsche made a wraparound for its GT3 Hybrid that included all 1 million names. Your brand’s strategy should be based on company goals. Tie Your Brand to Your Business Model. Measure.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, FEBRUARY 8, 2013
    [Facebook] The Rise of Social Selling
    It also includes other user-created content like Twitter, blogs, YouTube and Facebook. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Basically, it starts with social media -- which is simply user-created content. Your LinkedIn profile is a great example. Making connections.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 6, 2012
    [Facebook] Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz
    What blog posts are their readers sharing on Twitter, LinkedIn and Facebook, what posts are they commenting on and what type of questions are they asking. by Kieran Flanagan Finding and succeeding in new markets is essential for any B2B company that wants to grow. Here are 5 tips for creating your influencer marketing strategy.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 3, 2012
    [Facebook] Opening My Kimono: A Case Study for my Own Site
    — and learning how to use Facebook to investing in marketing automation and my new site upgrade, I’ve been walking the talk. I made a commitment in January to practice what I preach with regard to marketing. Nothing made me feel worse than to tell my clients to do X, Y, or Z — but I wasn’t doing it myself.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, SEPTEMBER 3, 2012
    [Facebook] Opening My Kimono: A Case Study for my Own Site
    — and learning how to use Facebook to investing in marketing automation and my new site upgrade, I’ve been walking the talk. I made a commitment in January to practice what I preach with regard to marketing. Nothing made me feel worse than to tell my clients to do X, Y, or Z — but I wasn’t doing it myself.
  • SAZBEAN  |  WEDNESDAY, AUGUST 15, 2012
    [Facebook] Fours things to always avoid in social media
    Though it is commonly known that you can’t offer rewards or have competitions on your Facebook page, as platforms change so do the rules. It really was just another session, but as it was one of the only ones focusing on social media, sometimes it’s good to go back to basics. Direct selling will undo all your social media efforts.
  • CONNECT THE DOCS  |  MONDAY, JANUARY 30, 2012
    [Facebook] ThinkBook
    You can find out more about him on his website , blog , Twitter or on Facebook. A man may die, nations may rise and fall, but an idea lives on. John F. Kennedy. Ideas are always powerful. Ideas bring change, progress and most importantly help in human development. So, are you passionate about ideas? So, what can you do with the Think Book?
  • SAZBEAN  |  SATURDAY, JANUARY 7, 2012
    [Facebook] Top Internet strategy, marketing and technology links for the week of January 7, 2012
    The Ultimate Guide to Marketing With Facebook’s Social Plugins (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of January 7, 2012…  . Social Media’s Explosive Growth is Only Beginning  (ReadWriteWeb). 12 Essential Tips for Revitalising Your Blog in 2012 (ProBlogger). Spin Sucks).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Facebook] Introducing Users to the Concept of Meeting Workspaces in MOSS 2007 | NetworkWorld.com Community
    Facebook. Friday, June 27, 2008. Research Centers. Security. Anti-Virus / Spyware / Spam. Compliance & Regulation. Firewalls / VPN / Intrusion. Services. Cisco Security Watch. Microsoft Security Watch. LANs & WANs. Broadband Services. Ethernet Switches. Metro Ethernet. Routers. WAN Optimization. VoIP & Convergence. IP PBX. WiMAX.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Facebook] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    As you can see in the example below, we built a CTA in PowerPoint and attached a screenshot of a publicly posted Facebook comment. 'Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? Social Share CTAs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 19, 2013
    [Facebook] Feed the beast: 7 practical tips to improve your blog’s search ranking
    Twitter details, Facebook page, contact page, recent posts, etc) saving you a lot of time. Twitter details, Facebook page, contact page, recent posts, etc) saving you a lot of time. 'By Ian Cleary, {grow} Contributing Columnist. There’s plenty of talk about the future of search and whether it’s as important as it used to be. 
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Facebook] Enterprise Social Media and Personal Branding
    Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Oh yeah. Not at all. That brand image matters little in social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 13, 2013
    [Facebook] 7 Personal Branding Lessons You Learn by Falling in Love
    Once I had posted on Facebook, “With a hammer and a chisel, he was busy sculpting the world, but a beautiful statue emerged, when he started sculpting himself.” By  Dr. Amit Nagpal, {grow} Community Member. The first guideline I share with a new client is, “You don’t build a personal brand. Lesson 2) Collaborative mindset.
  • HUBSPOT  |  WEDNESDAY, JUNE 26, 2013
    [Facebook] Brands Show Support for Decision on DOMA, and Other Stories You Missed Today
    Facebook Revamps Ad Manager Analytics. Hot on the heels of Facebook''s updated Page Insights comes a revamp of its ads manager reports , which enables advertisers to track and manage their Facebook ad campaigns. 'Poor dolphins. Apparently they''re choking to death on fish ! Stay strong, Flipper. Those fish spines''ll gitcha.
  • THE POINT  |  WEDNESDAY, MAY 12, 2010
    [Facebook] Help Our Client Choose a Logo (Poll)
    Feel free also to share the poll with friends, colleagues, and family using the “SHARE&# button, which will allow you to add this post to Facebook or Twitter, or forward the information via email. Sonoma Canopy Tours will be one of the largest zipline tours in the nation when it opens in Sonoma County, California later this year.
  • E-STORM  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Facebook] Indonesia: Next Major E-commerce Market?
    'Just two years ago, the main discussion about the Indonesian e-commerce scene was focused on blogshops, which were mostly mom-and-pop shops uploading photos of their wares on Facebook or Blogspot. Transactions were handled offline, with customers SMSing their bank transfer IDs to shop owners to confirm purchases.
  • WHAT WORKS - WHAT DOESN'T  |  WEDNESDAY, JULY 21, 2010
    [Facebook] Selling Your Weaknesses in B2B Content Marketing
      Since social media (the use of content-sharing sites such as Facebook, Twitter and LinkedIn to promote a product or service) is one of the main uses for HubSpot’s software   you would expect HubSpot to be a leader in sharing lots of tips about how to use social media and why it’s good. Which they are. The implied solution?
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Facebook] Being Busy is Not Being Productive
    However, updating your Facebook status and retweeting all of your followers is NOT productive. One of the most misleading but commonly held beliefs is being “busy” means that you’re being productive and accomplishing a lot. It’s just that, busy work. The next day begins a new cycle of non-productivity. Delete. Delete.
  • HUBSPOT  |  WEDNESDAY, AUGUST 17, 2011
    [Facebook] 5 Useful Ecommerce Applications of QR Codes
    On that page consider posting opt-ins, 'buy' buttons, links to Twitter and Facebook, or whatever else targets those specific users. You may have seen commercials for the new line of smartphones that allow users to post pictures straight to Twitter and Facebook with the push of a button. Email List Segmentation. Curiosity Pull.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 4, 2012
    [Facebook] Has Your Database Been Hijacked by Imposters? [CHART]
    Social sign-on allows visitors to complete a registration simply by submitting their Facebook , Twitter, or LinkedIn credentials. by Rob Bois | Tweet this Organic growth is a key element to expanding your marketing database. But there’s a loop-hole. People are filling out web forms with fictitious information at an alarming rate.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Facebook] Savvy Speaks: Tips for Engaging in LinkedIn
    LinkedIn is sort of the dark horse of social networking; just about every professional we know is on it, but it doesn't get a lot of attention in the media compared to its flashier cousins, Facebook and Twitter. just can't seem to tear myself away from Facebook, Twitter, blogs, and - most recently (Oh, mighty time suck!) - Pinterest.
  • MARKETING ACTION  |  THURSDAY, APRIL 18, 2013
    [Facebook] Four Steps to Aligning Email Marketing and Social Media
    Do some data mining to see what portion of the email subscriber base is also participating with you on Facebook or Twitter. You may discover one demographic responds best to an email/Facebook strategy, while another prefers email/Twitter. The two most important channels to align are email and social media. Please join the conversation.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Facebook] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options. to $9.99
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [Facebook] Social CRM: Curb Your Enthusiasm
    For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. If you’re a marketer in a medium-to large-sized B2B company, you’re almost certainly using customer relationship management (CRM) software to track your customers and prospects. encourage you to restrain your enthusiasm.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 2, 2010
    [Facebook] Marketing Data Security: Securing Your Cell Phone or Mobile Device
    Share this on Facebook. Kevin Gilbert. Marketing data, including customer and sales information, is some of the most valuable information within an organization. It is paramount that this information remain secured from tampering and theft. In this post, we’ve provided 4 best practices to secure your cell phone or mobile device.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2011
    [Facebook] 101 Signs You're an Inbound Marketer
    You know exactly how many visitors, leads, and customers you got from Facebook. Even your personal Facebook, Twitter, and LinkedIn accounts include calls-to-action. Your Facebook feed is more about work than friends. You have multiple monitors to monitor Twitter and Facebook as you work. Tweet this! ). Tweet this! ).
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Facebook] Marketers: Show Your Love
    They see email, direct mail, promoted Tweets, Facebook ads, banners and TV ads clamoring for their attention and cluttering their lives without adding any value. There is a disturbing trend in both consumer and B2B marketing: Marketers do not love the people they are marketing to. When you look at what passes for marketing, it is no wonder.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Facebook] Recipes For Great B2B Videos [#B2Bchat Recap]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Recipes For Great B2B Videos [#B2Bchat Recap] July 23rd, 2010 | By Anol Bhattacharya It was great to be a part of this week’s #B2BChat.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 20, 2011
    [Facebook] What’s Changing With Social Media?
    Businesses focus on the BIG 5 - Facebook, Twitter, LinkedIn, YouTube and blogs are where people spend most of their efforts. Businesses are getting more comfortable with social media and are continuing to integrate it into their overall marketing programs. Companies are broadcasting vs. connecting - Brand building is their primary purpose.
  • SALES LEAD DYNAMICS  |  THURSDAY, JULY 14, 2011
    [Facebook] Eat Your Peas: Always Be Networking
    Connecting via LinkedIn, Facebook, and other social media. In the good times, the phone rings and business just rolls in. There is no time or need for systematic networking (or so we think). Why should you eat your peas (networking) when there is so much steak around (client work)? Because you’ll run out of steak. It’s called feast or famine.
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Facebook] 7 Recent or Unique Google Adwords features you should be utilizing today.
    'When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  We love the fact that these platforms continually to update features for more efficiency and better functionality. 
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Facebook] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Whether it’s through an email newsletter , a blog, via Facebook or Twitter, or in person, customers love to learn useful information about what they’re buying. If you have customers who are also running a business, why not include a profile of them in your newsletter or on your website or Facebook page? Send a Handwritten Note .
  • FIFTH GEAR ANALYTICS  |  THURSDAY, NOVEMBER 11, 2010
    [Facebook] Web Analytics: Understanding the Real Value of Online Conversions.
    Share this on Facebook. Andrew Lucyszyn. Nobody loves numbers more than your boss. Except his or her boss. Oh, and your boss’s boss too, unless you’ve already reached the top of the totem pole. Did you get all that? The key was to find the magic number— the value of what the online conversion or successful engagement meant to the company.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Facebook] 6 Tips on How to Accelerate Word of Mouth Marketing through Social Media
    Through the micro-targeted advertising that can be done in social media through the likes of Facebook Ads (pun intended), we can now provide visuals and dialogue in a relevant way to spark conversations in social media that, if done right, can get people online and offline talking about your brand in an extremely targeted fashion.
  • ENGAGE  |  MONDAY, DECEMBER 17, 2012
    [Facebook] Is It Time to Join a Social Media Support Group? [Infographic]
    So why is it that I can’t—simply cannot—go five minutes in front of a computer without checking my Facebook feed? Did you know, for instance, that the average Facebook user spends 405 minutes each month on the site , or that posting content on social media rewards the human brain the same way as food, and even sex? don’t smoke—much.
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Facebook] What is the True Value of Social Engagement?
    Having an increase in Twitter followers or Facebook likes do not provide any real worth for a business. For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. 'Measuring social impact on a retail client is one of the hardest things to do.  appeared first on Fathom.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JULY 27, 2012
    [Facebook] Perks, Parties, And Prospecting In The Summer
    After reading the article, “Perk wars: Facebook, Zynga, Google jockey for top talent” by Scott Martin, it became apparent to me that companies throughout the country are introducing “perks” as a way to keep employees enthusiastic about coming to work and hitting their numbers. It’s that time of year again.
  • E-STORM  |  FRIDAY, FEBRUARY 25, 2011
    [Facebook] Why 'Likes' and 'Follows' Don't Matter in Social Commerce | e.
    Most retailers are taking some basic social commerce steps, like putting up a Facebook page and opening a Twitter account for marketing messages,&# said Paul Bryan , director of User Research and Design Strategy for Usography. The following proves that Facebook has a strong influence in purchases! An estimated $43.4 Absolutely not!
  • NUSPARK  |  SUNDAY, MARCH 17, 2013
    [Facebook] MindMatrix: A Unique Marketing Automation Platform for SMB
    Some of these features include:  the ability to do simple email campaigns with drag and drop content, creating a social media page and automating content placement on LinkedIn, Twitter and Facebook, automating blog content, tracking inbound (known and anonymous) site traffic, and measuring the effectiveness of your content.  Sure, Paul. 
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 15, 2011
    [Facebook] Sunday Post: Never have a laptop stolen (and not recovered) again!
    Combine this tracking app with the power of Facebook and Twitter and you’ve got a powerful weapon against theft. This is a very important Sunday post – if you own a valuable laptop computer. Do this now. Monday through Saturday, we discuss B2B marketing and lead generation. Sundays are different. Macbook Pro. And it is FREE!
  • SAVVY B2B MARKETING  |  THURSDAY, JULY 7, 2011
    [Facebook] How to Fit Social Media into Your Marketing Strategy
    What are we going to do on Facebook? Plus, they don’t have time to skim LinkedIn, Facebook, or Twitter. At the beginning of the year, ITSMA released a special 47-page report that outlines the steps marketers need to take to successfully integrate social media into their larger marketing strategies.
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