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  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 11, 2013
    [Facebook] When It Comes to LinkedIn Endorsements, Are We Lemmings?
    For example, Facebook defaults its news feed to the most popular stories, or those with the most likes and comments. LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Facebook] 5 ToDos for your Social Media Success in 2011
    Communicate your open positions through your Facebook Fan Page and advertise it Facebook Ads. Facebook. You should focus on major trands to market your business. Here below are 5 todo's for you to be a step ahead of your competition! 1. Shift your employee recruitment to social media. Let your employees find you! Gowalla.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Facebook] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Klout is free for public use -- just make sure you sign in using your Twitter or Facebook account to connect your true social value! You also get influence points from your Facebook profile (if connected) calculated from interactions on your wall and those of others with a Kred account. Same goes for Facebook if you’re connected.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Facebook] Why You Need Social Media Followers Who Won't Ever Buy
    Okay, so Frank the Facebook fan may never actually purchase your industrial vacuum cleaner for his teeny tiny small business office. But when his buddy, landlord Lenny, is searching for a new one for the apartment building he owns, Facebook fan Frank might just refer you some highly qualified business. Which is better?
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 5, 2011
    [Facebook] Go Beyond the Marketing Motions
    Why Facebook requires different content than Twitter. Many marketers work on one project at a time. They need to create an email marketing campaign or it's Tuesday and the blog post should go up. There are standard execution tactics that go with each one. Yes, I know, I can find inspiration anywhere!]. You'll never touch the sky!"
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Facebook] The Ultimate Guide to Embedding Social Media Posts on Your Website
    In this post, you''ll find the ultimate step-by-step guide to embedding social media posts on your website from Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare. Facebook Posts. — Nike (@Nike) June 9, 2014. 2) Facebook Posts. Step 1: Find the Facebook post you''d like to embed. Table of Contents.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Facebook] Terminus Offers Targeted Display Ads for B2B
    Terminus uses third party data partners to identify cookies belonging to people in the specified roles at the selected companies and connects to ad exchanges, Facebook , and mobile apps to bid on them. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components.
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Facebook] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    The most popular inbound marketing action for 2012 was setting up a Facebook business page ( 76% of respondents ). While Facebook leads the way among the top social media sites used by marketers ( 88% of respondents ) and Twitter isn’t far behind, Google+ also makes a strong showing, pushing itself into the #3 spot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Facebook] It’s time to evolve the social media mindset
    Social outreach (go where the conversation is, not just your Facebook and Twitter). By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  Another organization in the company.  Email. SEO (organic).
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Facebook] The “Whom to Consider?” Buying Phase
    He might ask friends or business associates or he may ask on social networks like Linkedin, Twitter or Facebook. Lead Generation Companies | The “Whom to Consider&# buying phase. Now his mind turns to the decision of whom to look at. He might do a Google search. The Whom to Consider buying phase is a great opportunity.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Facebook] Grab Your Free Guide to Lead Nurturing
    Facebook. by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation.  One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. Share email. LinkedIn.
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Facebook] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    Offer a student review app on Facebook. Installing an app on Facebook provides an easy way for current students and alumni to share their college experiences with your school’s social community. beautiful picture of campus that has been pinned on Pinterest can also be used as an image for a future Facebook post.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, FEBRUARY 28, 2013
    [Facebook] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn.  According to GlobalWebIndex , Google+ now has 343 million active users,  more than any other social network besides Facebook. Because they consider it a ghost town. They say Google+ is  irrelevant. But you know what? Number of Active Users. Circlecentric Marketing.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Facebook] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    Consider what is taking the place of the blog: social sites like Facebook and Twitter. Encourage social sharing (Facebook, LinkedIn, etc.) Number of social shares (tweets, Facebook likes, etc.). Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Facebook] 7 Simple Ways to Attract More People to Your Blog
    Check out Twitter’s trending topics and take notes on common themes among your Facebook friends’ status updates. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Find out what people want to read Social media is a blogger’s best friend. Content Strategy
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 12, 2010
    [Facebook] The 7 Features You Must Include in Your B2B Sales Playbook
    Share this on Facebook. An effective B2B Sales Playbook can energize your sales team and make them more productive in closing new sales. With a playbook, they will have fewer unproductive calls and will reduce time spent in pre-call planning efforts.  Sales playbooks exist in many styles and forms. Keep it simple. Identify all know contacts.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 7, 2011
    [Facebook] Content Checklist: Don’t Publish Without It
    Share this on Facebook. I love checklists because I’m always forgetting things. Once I published a post without a title. Yesterday I almost forgot to hyperlink anything in a post. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. Readable. Understandable.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 12, 2013
    [Facebook] How to avoid the entrepreneur’s “doomsday” mistake
    Move fast, break things” is one of Facebook’s mottos. Emeric Ernoult is a serial entrepreneur and the founder of AgoraPulse , a company providing Facebook management and analytics capabilities. Move fast, break things” is one of Facebook’s mottos. Ultimately, I have created a successful start-up (more than once!) Here it is.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Facebook] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    And yes, I highly recommend getting a Twitter , Google+ and Facebook account in your name as well. On Twitter or Facebook? Follow us @HingeMarketing and join us on Facebook. Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. hated every minute of it.
  • SAZBEAN  |  WEDNESDAY, MARCH 30, 2011
    [Facebook] Avoid Comparing Oranges to Apples When Measuring Social Media ROI
    By looking at trends, you may  see that when you’re running promotions on Facebook, you have a jump in sales. Without more data, blaming Facebook (or whatever promotin you’re running) may give cause you to make a decision that either doesn’t help you in the future, or actually hurts you. Facebook is a tactic.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Facebook] Why Do Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Why do content marketing? I get asked this question all the time. The answer of course is that you should do it because it works. We will earn their trust. Why does SAP use Content Marketing?
  • BIZNOLOGY  |  THURSDAY, MAY 8, 2014
    [Facebook] B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
    It’s like Facebook for B2B. LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. So what are some creative ways to do this? Twitter. Then build another.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 2, 2013
    [Facebook] How to turn employees into a beacon for your brand
    Their  Facebook page also reflects this mood swing. By {grow} Community Member Deborah Lewis. Businesses of every size are overlooking one of the most powerful weapons at their disposal — their employees — and it took a big photo at a coffee shop to drive this lesson home to me. Serious, concentrated, a bit down at heel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 20, 2014
    [Facebook] Jill Rowley on the hurdles and opportunities for social selling
    ). Click here to see my interview with Jill Rowley. recently got to spend some quality time with Jill Rowley , a force to be reckoned with in the emerging field of social selling. She was kind enough to share some of her insights on this red-hot idea. Jill made headlines recently for being fired by Oracle for talking to an Ad Age reporter.
  • LOOPFUSE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Facebook] Remove duplicates, compare columns, and other tips to use Excel to clean up your marketing data
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Marketing Automation systems perform their best when the data fed in to them is clean. Removing Duplicates. Before importing a list, it’s usually best to remove duplicate entries. Comparing Values. This can be done by following this help article.) Resources.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Facebook] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Facebook] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Socialnomics) 30 Ways to Tell if You’re a Social Media Success  (Small Biz Trends) Advice for Clueless Brands on Social Media  (Mashable!) Business Insider) The Data-Driven Enterprise Marketing Revolution  (All Things D) Are You Making These 5 Basic SEO Mistakes? News & Notes
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 10, 2012
    [Facebook] The More Industrial Marketing Changes, the More it Stays the Same
    73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. I’m not trying to be clever or facetious with my headline. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012. Click on the image to enlarge).
  • FATHOM  |  THURSDAY, APRIL 30, 2015
    [Facebook] Affordable PPC Avenues for Marketing a Law Firm
    Use Facebook to Reach Your Targeted Audience. billion people use Facebook and 64% visit Facebook every day. With such a large net of Facebook users, you can capture more qualified traffic and leads by focusing on your specific target audience and their behaviors.  each year, don’t fret.  More than 1.3
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Facebook] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Blog posts without a call to action are like Facebook posts without images. Inviting your readers to share your blog posts on Twitter or Facebook can provide valuable exposure and an SEO boost. Feel free to share on Twitter or Facebook by using the super-easy share buttons on the left! Or Tweets without links. Of course you do.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Facebook] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords and/or Facebook ads. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Facebook] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Posts You Might Like to Read: Facebook: That was then, this is now. 20 Awesome Facebook Cover Photos. How to Pump Up the Engagement on Your Facebook Page. Will Facebook's Graph Search Be Big for Bing Advertisers? Understanding Facebook's EdgeRank. But I'm always looking for new reading material! 11) Full Quota.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Facebook] The B2B Marketing Guide to Paid Content Distribution
    Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. For most B2B marketers, it isn’t nearly enough. Reddit.
  • INBLURBS  |  WEDNESDAY, JUNE 27, 2012
    [Facebook] How to Win Customer Loyalty in Social Media with Smart Inbound Marketing
    Many marketers out there still think that a Facebook “like” is a proof of customer loyalty. Or when the do promotions and give coupons and freebies this will help to tie customers to their brand. But the “like” button is mostly clicked by expecting a reward to do so. The top five most popular things customers expects from a brand are: 1.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 17, 2013
    [Facebook] 160 MORE Free Stock Photos You Seriously Need to Download Now
    The photo shown as the featured image on the pinboard below is an example photo from our collection of "Meeting" photos. 3) Facebook Post Image. According to Dan Zarrella , photos on Facebook get more likes, comments, and shares than text, video, and links do. Admittedly, they lacked diversity and more business-style shots.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 1, 2013
    [Facebook] Scribd: Just Another Document Sharing Site?
    Like Facebook, there is a section for updating your recent activity. You can also use this on your business page on Facebook tabs to share content as well. 10 Ways to Use Facebook as a List Building Tool. I may be a late bloomer, but I just discovered Scribd. Yes, that number is correct. Reasons to love Scribd: IT’S FREE.
  • LEADER NETWORKS  |  TUESDAY, JULY 10, 2012
    [Facebook] Insights Into The Social Mind
    Facebook was “the friend network” where in-person friendships are reinforced and extended, virtually. Social business is dynamically changing the face of human interaction and communications globally. disruption is in the making, but this time, human behavior is the driver, not technology. We are returning to the “apple cart” of yesteryear.
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 15, 2012
    [Facebook] Is Pinterest a Passing Fad? #SoSlam
    While Facebook and Twitter are just about equal in terms of female to male ratio, Pinterest has an overwhelming female audience (80+%). We decided to take it to the streets (actually, the SocialSLAM VIP Party ) and get a guy’s perspective on this hot Internet tool. And we were pretty shocked by their responses.
  • SALES CHALLENGER  |  MONDAY, JULY 25, 2011
    [Facebook] 5 Tips to Get the Most from Salesforce Chatter
    For those unfamiliar with the platform, Salesforce Chatter is like Facebook, but for organizations. Organizations have perpetually struggled to drive collaboration and knowledge-sharing across their different functions, business units, and geographies. Too many alerts can overwhelm employees, eroding the application’s usefulness.
  • BUYEROLOGY  |  WEDNESDAY, JUNE 1, 2011
    [Facebook] Social Buyerology: Listening to the Social Buyer
      While it is easy and quick to think of social interaction in terms of technology and platforms such as Facebook and LinkedIn , savvy B2B social marketing means focusing on how these interactions are changed and what potential exists to create new ways of interacting with social buyers.  Image via Wikipedia. Behavioral Listening.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Facebook] Savvy Week in Review - August 19
    Are Facebook and LinkedIn violating your privacy? - by @globalcopywrite. If you are on Facebook and LinkedIn, definitely read this post from Sarah Mitchell. I bet you'll be surprised at some of your data that is being shared (I was). A New Model for Business: The Museum - via @HarvardBiz. Happy Friday!
  • HUBSPOT  |  MONDAY, JANUARY 2, 2012
    [Facebook] 8 Reasons You'll Get Buried Alive Without Quality Content
    Facebook's Timeline Calls for More Content. The new Facebook is here and brings with it features that call for some changes in Facebook marketing. hours , with Facebook closely behind at 3.2 On last week's episode of The Marketing Update , the marketing tip of the week was special. What 2011 Indicated. 1. hours.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2011
    [Facebook] 5 Foundational Marketing Books You Need to Read
    Stop checking your Facebook Newsfeed every ten minutes and pick up a copy of Fast Company instead.  by Jesse Noyes | Tweet this Today’s guest post comes from Todd Defren , a principal at SHIFT Communications , a co-founder of Social Media Club and author of the blog PR Squared. You’re an eager beaver. A go-getter. Todd Defren.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 2, 2015
    [Facebook] New Use of Social Media in Workplace Lawsuit Notices
    Facebook | Google+ | LinkedIn |. The use of social media in employment law continues to evolve, slowly but surely.  One recent and important development is the use of social media to provide notice to potential plaintiffs regarding wage and hour class action lawsuits. Author information. James Wu. James Y. James Wu.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 28, 2011
    [Facebook] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
    Slideshare makes it easy to tweet, like or Facebook share links to each presentation. They track the most shared presentations on Twitter and Facebook and will feature your presentation on the home page or a channel page if it is really popular. They alert you with an e-mail that says “your presentation is hot on Facebook.”
  • HUBSPOT  |  SUNDAY, JULY 29, 2012
    [Facebook] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
    Facebook Launches New & Improved Recommendations Plugin for Websites. As usual, Facebook changed something this week. It's the latest addition to Facebook's Social Plugins Suite, which includes the external Like button, Subscribe button, and Facebook Comments section. Oh man, how good does that egg look? Alright then.
  • HUBSPOT  |  THURSDAY, MAY 14, 2015
    [Facebook] 6 Data-Backed Lessons for Content Marketers in Europe
    Notice that Google organic traffic (SEO) had much more positive ratings than Facebook, LinkedIn, Twitter, and Google+ as an organic content distribution option. 5) Paid distribution on social is still not being utilised much. 46% of respondants don't use Facebook ads. Content marketing is nothing new to marketers all over the world.
  • SAZBEAN  |  THURSDAY, JANUARY 26, 2012
    [Facebook] The Ultimate Checklist for Integrated Marketing
    ‘Share on Facebook!’ ‘Follow Us on Twitter/Facebook/LinkedIn/Google+!’) Successful inbound marketing requires a hand in a number of different marketing channels, from blogging, to social media, to email, SEO, PPC, and even live events. Email and Social Media. It’s all about social media. News & Notes
  • THE EFFECTIVE MARKETER  |  TUESDAY, MAY 1, 2012
    [Facebook] Ten Tips On How To Promote Your Website Through Content
    If someone asks you a question of Facebook, Twitter or in blog comments, it is a good idea to create some content about it as it is more likely than that others within your niche market have the same question. 5. In addition, the more something is shared on Facebook or retweeted on Twitter, the more site visitors you will have.
  • E-STORM  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Facebook] Indonesia: Next Major E-commerce Market?
    Just two years ago, the main discussion about the Indonesian e-commerce scene was focused on blogshops, which were mostly mom-and-pop shops uploading photos of their wares on Facebook or Blogspot. Transactions were handled offline, with customers SMSing their bank transfer IDs to shop owners to confirm purchases.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, AUGUST 16, 2011
    [Facebook] Small Manufacturers Use Social Media Effectively
    Many engineers, specifiers, users and buyers of industrial products regularly use social media in their personal lives but work-related usage is limited among this audience. I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Facebook] Online Personal Branding Opportunities Within Your Professional Organizations
    Most importantly, the bio should include links to each and every social media profile you have (your LinkedIn, Twitter, Facebook, etc,) as well as your personal professional blog or website if you have one. Many sales professionals belong to at least one professional organization or networking group, many belong to several. this blog post).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Facebook] How to Write About Things You Know Nothing About
    First, hit up Google and (hear me out) Facebook to perform some general research. This is where Facebook actually comes in handy with a new feature you may have noticed: Related Articles. Sure, there are some hits and misses in Facebook''s Related Articles, but I''ve been finding a lot of good sources from it recently.
  • HUBSPOT  |  MONDAY, MAY 2, 2011
    [Facebook] The Online Anatomy of a Spreading Story
    Facebook: How the News Spread. Don’t know about you, but I first learned about the story from Facebook. In fact, Adam Ostrow wrote that within hours of the reported death, ‘a Facebook Page titled "Osama Bin Laden is DEAD" had already accumulated more than 150,000 ‘likes.’’ Last night, U.S.
  • BUYEROLOGY  |  WEDNESDAY, MAY 18, 2011
    [Facebook] Social Buyerology: Understanding Buyers in the Social Age
      The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.  Image by aafromaa via Flickr. The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.  
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Facebook] 7 Tips for Stellar Social Media Community Management
    You've created a killer Facebook business page, started building up your business' Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you've even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities. 1. Exercise the 80/20 rule. Encourage internal involvement.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 11, 2013
    [Facebook] What Marketers Can Learn From The “Breaking Bad: Alchemy” iBook
    The show launched a photo builder tool called the “ Name Lab ” where fans can create a Facebook cover or profile photo with their names written periodic elements-style. by Amanda Batista | Tweet this Heisenberg has returned. Tactically, modern marketers can learn a great deal from the brand’s engagement initiatives.
  • HUBSPOT  |  MONDAY, MAY 2, 2011
    [Facebook] Which Social Networks Should You Be On? [Marketing Cast]
    In this case, Facebook would probably be the preferred platform for communication. David Meerman Scott, for instance, is not on LinkedIn because he invests most of his efforts on channels like Twitter, Facebook and YouTube. Which platforms should one be active on? Where Is Your Target Audience? Don’t Be Everywhere.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 30, 2012
    [Facebook] Our customers say it best - ISM Automation
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. We love to hear from our customers and love even more to feature them here on our blog.  Thanks Tim! We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. To add LoopFuse to Salesforce.com, click here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Facebook] 7 Essential Mobile Apps for Marketers
    Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Evernote Hello.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Facebook] 5 Ways Community Banks Can Adopt Social Media
    ” Union First Market operates 99 branches statewide and is an avid user of social media marketing tools like Facebook, Twitter, and YouTube to connect to the community at large and vice versa. Banks use Facebook and blogs for product research by crowdsourcing to gain insight into their customer’s needs and preferences.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Facebook] The 9 Worst Ways to Use LinkedIn for Business
    However, just like Facebook and Twitter , there are several common mistakes that companies make on LinkedIn. Unlike Facebook, don’t feel like you need to personally know everyone that you connect with. It might seem like overkill to post updates on Facebook, Twitter, AND LinkedIn. Don’t Answer Questions. Twitter). 5.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Facebook] Kred tries to one-up Klout by taking influence to the masses
    Andrew Grill: When we gained access to the Twitter firehose back in 2008, we developed our architecture to be able to handle the masses of data that come from sources like Twitter, Facebook, and the ever-growing social networks. Click here if you can’t see the video of Kred Story. How do we find these influencers?” Tweet.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 11, 2012
    [Facebook] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
    Social Media & Outreach: HootSuite , Contax.io , ManageFlitter , FollowerWonk , Rapportive , Knowem , USPNL , Facebook Ad Manager, SocialMention. would love to read your comments below and feel free to engage the discussion even more on Facebook or Google+. Learn from them. Buying links purely for keyword rankings. Absolutely.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Facebook] The Most Important Marketing Metrics
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Facebook] How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
    Whether in a positive or negative tone, the number of comments I've seen on either a blog post or Facebook update without actually reading the content is hair-pulling. recently screwed up big time on Facebook by pasting the wrong link, and spelling "Lego" wrong. I've seen this via email, Facebook, and even in blog comments.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, SEPTEMBER 16, 2010
    [Facebook] Unified Marketing: Buzzword or Bellwether?
    Share this on Facebook. Kenyon Blunt. The newest buzz-phrase to hit the marketing scene is Unified Marketing. If you’re like me, my first thought is that this is just some new spin on something old, like integrated marketing , relationship marketing or customer relationship management. What needs unifying in today’s marketing world? 
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Facebook] The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]
    Factor: Sacrifice ten Facebook friends. Whopper Sacrifice (a Facebook app) launched in early 2009 with little fanfare and almost no media support — and lasted only 10 days before Facebook shut it down on the basis of “user privacy violation” (the app notified friends when they were deleted). re·mark·able. Enjoy! The OMFG!
  • SYNECORE  |  MONDAY, FEBRUARY 18, 2013
    [Facebook] 4 Steps to Get Started with Integrated Digital Marketing
    Meanwhile, on their Facebook page, they keep their fans updated on the brewing process of their beers. Integrated Digital Marketing can be broken down into 6 main elements: digital presence management, content marketing, targeted discovery, online engagement, social local mobile, and performance management. MARKETING TAKEAWAY.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Facebook] Four Strategies for Matching Gift Success for Your School or Nonprofit
    There may be more social networks than characters in this article, so we’re going to focus on the channels with the greatest reach: Facebook and Twitter. Facebook. Everyone notices that ill-advised tattoo you got in high school for your nonprofit-obsessed girlfriend. Acknowledgement Letters. Newsletters. Twitter. Deep breath.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 18, 2013
    [Facebook] Ad:Tech San Francisco Recap & Takeaways (#adtechsf)
    For example, Facebook Exchange now offers retargeting capabilities to let you reach customers who’ve already been to your site. The Facebook-promoted post functionality is garnering great reviews from those looking to drive traffic to their sites. Last week I headed out west for ad:tech San Francisco. Session Takeaways. Wayne St.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 10, 2012
    [Facebook] The 14 Best WordPress Plugins for Social Media and SEO Optimized Sites for 2012
    SEO Facebook Comment. This plugin helps you leverage the power of Facebook by embedding comments in your site. The plugin also allows you to define the width of the Facebook comment box to better fit your site’s theme. But if you do want to take the Facebook route, this is the plugin that I would recommend to you.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 7, 2011
    [Facebook] [Infographic] Inside The Busy Mind Of A Marketer
    Facebook. by Jesse Noyes | Tweet this What goes on inside the head of today’s marketer? In a word, lots. With brand awareness, nurturing of leads , managing events and even social media duties falling squarely on marketing’s shoulders, it’s no shock that marketers have much on their minds. Click on the image to download the infographic now.
  • PAUL GILLIN  |  MONDAY, NOVEMBER 28, 2011
    [Facebook] As Business Goes Social, CIOs Sit on Sidelines
    large percentage of them are still actively blocking employee access to sites like Facebook and YouTube. The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. To my surprise, not a single tweet had been logged during the past hour. Same Old Song and Dance.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 28, 2013
    [Facebook] Ashton “Chris” Kutcher and His Advice for Inside Sales Reps
    So, I’m at home the other night and perusing Facebook, and I see a few people that I’m connected with posting videos about Ashton Kutcher and this great speech that he gave at the Nickelodeon Kid’s Choice Awards. Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com.
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Facebook] 6 case studies show Big Data is helping decision making
    Tax preparation is a highly seasonal business. H&R Block had a heavy paid media scheduled but they also used Facebook and Twitter to provide immediate access to a tax professional for Q&A in the “Get It Right” social media campaign. Photo credit: Kevin Krejci. It’s a catchy term that’s easy to say and implies major transformation.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Facebook] The Best Example of a Human Email…EVER.
    Better yet, peruse their Facebook page (oh wait, they “broke up” with Facebook. Author: DJ Waldow   “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. Weekly coupon email. Awesome. Amazing. See below:  .
  • BLOG MY CALLS  |  TUESDAY, DECEMBER 4, 2012
    [Facebook] Why Your Social Media Strategy is Failing
    They know they need to post to Facebook and Twitter and Google+. Last week we had a great webinar with Thomas Varghese, CEO of eBizUniverse. He's helped thousands of companies generate revenue through social media marketing. He said perhaps the biggest problem he sees with business social media is this: failure to plan. That is bad.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Facebook] 10 Fantastic Marketing Presentations To Watch Today
    Social 101 Facebook by Marcus Nelson. Social 101 Facebook. Been too bogged down with your own marketing activities to learn from other practicing marketing professionals ? Take some time to catch up on what other marketers have to share by taking a gander at some of the awesome marketing presentations below we've culled below. 1.
  • HUBSPOT  |  FRIDAY, APRIL 25, 2014
    [Facebook] The 7 Worst Types of Headlines (And How to Fix Them)
    simple guide to Facebook for marketers becomes something like "How to Generate Leads With Facebook, Run Facebook Ad Campaigns, and Get More Likes on Facebook." Just a few words could stand in the way between the piece of content being a success and a dud. And we really need to stop messing them up. Take them out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 26, 2013
    [Facebook] What a blog post will look like in 2020
    believe the normal 500 – 1000 word blog posts will enter oblivion because content will serve one of the two emerging reader camps: Snippet readers –  According to FastCompany , Facebook updates make for the most memorable writing. Strange, By Mars Dorian, {grow} Contributing Columnist. No crystal ball required. Screeeech.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Facebook] 48 Phenomenal SEO Guides, Tips & Tactics
    Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.” But change is.” by Forbes.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Facebook] 25 TEDTalk Quotes to Inspire You
    These quotes are easily tweetable and Facebook sharable via the TED website, and they can make great additions to your presentations and other marketing content. 11) Joe Sabia: In 6,000 years of storytelling, [people have] gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls. Enjoy! Tweet This! 21) R.A.
  • SAVVY B2B MARKETING  |  WEDNESDAY, FEBRUARY 2, 2011
    [Facebook] Savvy Speaks: How Do You Use LinkedIn?
    don't rely on LinkedIn and instead, as a freelance writer, put most of my efforts into Twitter and Facebook. If I need a source for an article, I'll query on HARO or Facebook. Recently, we've been looking at how businesses use social media for marketing. This week the Savvy Sisters reveal their secrets for using LinkedIn. Stephanie.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Facebook] 4 Ways to Use Email to Increase Followers and Expand Social Media Reach
    Facebook, Twitter, LinkedIn) in the sidebar, header, or footer of your email templates. When fast-food chain Chik-Fil-A used this technique to promote its Facebook fan club to its email subscribers, it grew its Facebook fans from 25,000 to 1 million in less than a year, according to a MarketingSherpa case study. 2. clicks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 3, 2012
    [Facebook] 5 Essential tools to attract a relevant audience to your blog
    How many visitors you have, how many fans on Facebook, how many Twitter followers?  By Ian Cleary, {grow} Contributing Columnist. It is not difficult to drive traffic to your site but what’s the point if visitors don’t stay around and read your blog post, sign up to your email list or buy your product or service? But it does make sense!
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Facebook] The Role of Marketing in B2B – What Should It Be?
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In a product-driven firm, the engineers are in-charge.
  • THE EFFECTIVE MARKETER  |  TUESDAY, SEPTEMBER 20, 2011
    [Facebook] How An Old School Product Leveraged A New Mobile App
    Well, it seems the app has been downloaded over 75,000 times and 50% of users have shared the app via e-mail, Facebook or Twitter, according to the MarketingNews article. As I first started reading about the mobile app that gives tips on stain removal, I wasn’t sure who would actually want to download it.
  • LEAD VIEWS  |  MONDAY, AUGUST 29, 2011
    [Facebook] Content Curation Best Practices
    that appeal to us with friends on our social networks like facebook, twitter and the like. The proliferation of the Internet has transformed the way we create, publish and distribute content. Today, the situation is exactly the opposite. The Internet has made a publisher of each one of us. So what exactly is content curation?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Facebook] Savvy Week in Review: July 1
    This infographic tells you the best times to Tweet and post on Facebook. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned. all the fun stuff.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Facebook] More Than A Thousand Words: The Power of Visual Storytelling
    And comment here, on the @ Newscred   Blog  or follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+. It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the  leading editors  of the 20th century. Information Overload. The Power Of Visual Storytelling. Of course!
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 11, 2013
    [Facebook] 9 Internet Trends Charts You Need To See
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Chart 2.
  • SAZBEAN  |  MONDAY, OCTOBER 6, 2014
    [Facebook] Best Business Uses for Instagram
    While sponsored posts that appear in every user’s feed are available (and expensive), the average small business is going to gain Instagram followers the same way they would on Twitter or Facebook: Start your own profile and build from scratch. Short break for a small craft project… (Photo credit: sazbean). Show off your goods.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 18, 2015
    [Facebook] Three huge ideas to build your networking momentum
    To do this I connected with him on both Facebook and LinkedIn. To do this I connected with him on both Facebook and LinkedIn. However, I feel like nowadays people think networking is a quick fix. ” My networking wins did not happen in five minutes, ten minutes, or even overnight. It also takes a wholly human effort.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Facebook] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Whether it’s through an email newsletter , a blog, via Facebook or Twitter, or in person, customers love to learn useful information about what they’re buying. If you have customers who are also running a business, why not include a profile of them in your newsletter or on your website or Facebook page? Send a Handwritten Note .
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 4, 2007
    [Facebook] Let the 2008 Trend Lists Begin
    Facebook is probably the best default for this as you can maintain the invites and funnel interesting tidbits related to a specific industry/company for story ideas. Digg, MySpace, FaceBook) will survive as general purpose social sites, but smaller players will need to specialize in order to remain viable. We'd like to make this claim.
  • LOOPFUSE  |  MONDAY, OCTOBER 17, 2011
    [Facebook] Marketing Automation Blueprint - The Ultimate "How To" Guide
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. This is a guest post from Tom Callway, Marketing Manager at IT monitoring platform company Opsview. You can connect with Tom on Linkedin or follow him on Twitter @opsview. Tough call? Yes, but this is how I did it. Setting the scene. My challenge. Setting it up.
  • THE POINT  |  THURSDAY, OCTOBER 8, 2009
    [Facebook] Is Social Media Wasted on PR Agencies?
    For those companies just dipping their toes in the social media waters, my advice is to look at blogs, Twitter , Facebook et al not just as PR tools, but as a key part of their overall demand generation and lead management strategy. First, let’s get this out of the way: I know some very smart people in the PR field. Reasonable enough, right?
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Facebook] 45+ Reasons to Attend the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences Social Media Tools
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