MARKETRI | TUESDAY, MARCH 26, 2013
[Facebook] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
LinkedIn is more than just Facebook in a business suit. More and more professional services firms are starting to realize this, which may be why LinkedIn overtook Twitter and Facebook as the most popular social network for B2B marketers in 2012. Others want to engage their LinkedIn network but aren’t sure where to begin.
HUBSPOT | THURSDAY, OCTOBER 6, 2011
[Facebook] Engaged Social Media Users Spend Up to 40 Percent More [Data]
Bain surveyed more than 3,000 consumers and found nearly two-thirds of Facebook users participating in the survey said they posted something about companies and/or products within the last month. In fact, new research from Bain and Company shows that early adopters of social media marketing are seeing some interesting results.
IT'S ALL ABOUT REVENUE | MONDAY, NOVEMBER 3, 2014
[Facebook] 3 Case Studies Profiled at Social Fresh West
TV Land tried posting a still frame photo from one of their shows each day on Facebook and saw zero or negative engagement. They tried a variety of content scenarios with relatively low or negative engagement on both Facebook and Pinterest. So how do marketers find what’s best for their brand? One answer: social listening.
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 10, 2012
[Facebook] The More Industrial Marketing Changes, the More it Stays the Same
73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. I’m not trying to be clever or facetious with my headline. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012. Click on the image to enlarge).
KOMARKETING ASSOCIATES | MONDAY, AUGUST 19, 2013
[Facebook] 32 B2B Marketers to Add to Your Google Plus Circles
SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). Recent data analysis from Moz illustrates a positive correlation between Google+ activity and search visibility. How so? Co-founder, ClickZ. Jeffrey L.
INSIGHTIQ BLOG | FRIDAY, APRIL 5, 2013
[Facebook] When Your Favorite Shows Turn Gruesome: Spoilers & Time-shifting
Or at least that was the plan before I read this on Facebook, "Can''t believe it''s over. 'Warning: Walking Dead Spoiler Alert. Like so many of my friends and colleagues, I have little time to watch the few television shows that truly pique my interest and engage me. Goodbye, Andrea!". Great. I.was.just.checking.my.FB.feed. Unlikely.
INSIGHTIQ BLOG | MONDAY, FEBRUARY 20, 2012
[Facebook] Social Online Marketing: Hype is Over, Time to Show the ROI!
When setting up an online social campaign, whether it be a Facebook, Twitter or a Google campaign (or other), a campaign name tag can be added so once a prospect clicks on that campaign, and is redirected to your site, your online analytics solution can capture who that prospect is and apply a unique ID (or cookie).
BIZNOLOGY | TUESDAY, DECEMBER 3, 2013
[Facebook] Trying GroupHigh for Blogger Outreach Campaigns
This sort of high-influencer outreach generally is limited to 25-100 hyper-targeted and super-influential bloggers, tweeters, Facebookers, YouTubers , SoundClouders, Instagramers, Viners , and I guess Google Plussers. 'I am hereby making the jump from humans to robots for all my blogger research. In Tricky. And I need a lot of them.
LEADER NETWORKS | TUESDAY, JUNE 12, 2012
[Facebook] Social Insurance- Getting Back To The Basics Of Relationships
Some examples include The Progressive Girl on Facebook where a person can talk to the Flo, play games and see her garden gnomes as she prepares for summer. When was the last time you thanked your car or home insurance agency for helping you? Probably never-- if you are less than 80 years old. She has over 4.1 Your mileage may vary.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 31, 2011
[Facebook] 10 Marketing Nightmares
Finding Your Facebook Has Been Hijacked. by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer.
HUBSPOT | TUESDAY, OCTOBER 9, 2012
[Facebook] 5 Key Characteristics Every Social Media Community Manager Should Have
Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. They should also increase your Facebook fans and quality Twitter and LinkedIn contacts. You know, the person that manages the whole thing? So how do you make the leap? 2) Listens to the Buzz.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, FEBRUARY 14, 2010
[Facebook] How do I get a job in social media marketing?
An ability to navigate Facebook or YouTube might be enough to get you an entry level job at some places but to really build a career you should become proficient at the fundamentals of marketing. Share this on Facebook. Most important requirement: Become a beefy marketer. Get a degree if you can. If you are pursuing a career change.
THE POINT | WEDNESDAY, MARCH 6, 2013
[Facebook] Maker’s Mark: PR Debacle or Social Media Genius?
The same message also appeared on their Facebook page (image above.) By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker’s Mark , a distiller of small batch bourbon based in Loretto, Kentucky. We realize we can’t lose sight of that. Let’s translate, shall we? Group hug.).
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 7, 2012
[Facebook] Top 10 Tips for Exhibition Marketing in the Social Sphere.
One of the best tricks to effectively use Hoot Suite is to assign multiple social accounts including LinkedIn, Facebook, & Pinterest so you can control which tweets go to which areas to secure the best exposure. Facebook for Business – This is not just a personal tool, it has become irresistible for business.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 19, 2011
[Facebook] Savvy Speaks: Google Plus What?
Until then, I'm going to hang back and chat about it on Facebook and Twitter. Users, particularly business users, are wary of Facebook's ever changing privacy policies and usage agreement. Only my Twitter followers and Facebook friends were following me. So what does that mean for your social media marketing strategy?
SAZBEAN | SATURDAY, OCTOBER 19, 2013
[Facebook] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
Best Of News & Notes
SAZBEAN | FRIDAY, MAY 3, 2013
[Facebook] Are You Listening?
If you cast aside all of the social media talking heads, the biggest way in which channels like Facebook and Twitter are different from our traditional broadcast mediums is the fact that they are multi-directional in nature. 'It’s admittedly a tired stereotype. Are you really listening? – Are You Listening? News & Notes
SAZBEAN | FRIDAY, DECEMBER 14, 2012
[Facebook] Don’t Forget The “Marketing” in Content Marketing
People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but in most cases it isn’t. Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.
SAZBEAN | FRIDAY, AUGUST 3, 2012
[Facebook] 10 Tips to Freshen Your Ecommerce Site
Facebook wall post? One important strategy to grow your ecommerce revenue is to keep your store fresh and vibrant. That includes your content, products, and promotions. It may also mean regularly refreshing your navigation, themes, and other design elements. Are your promo banners the same ones you used last month? Tweets? News & Notes
SAZBEAN | WEDNESDAY, APRIL 11, 2012
[Facebook] How to Fully Take Advantage of LinkedIn
It doesn’t require as much day-to-day maintenance as Facebook and Twitter, yet it deserves proper attention because it provides numerous opportunities for building relationships, marketing and business growth. Our social media team has done our fair share of LinkedIn trainings and presentations for clients, both in the B2B and B2C spaces.
SAZBEAN | TUESDAY, MARCH 20, 2012
[Facebook] How to Establish and Grow Business Relationships
By now, you have a robust profile on LinkedIn, you tweet several times a day with hashtags, you have a Facebook Page, several videos on YouTube, and you’ve even created several clever boards on Pinterest. You attend a handful of networking events every month, and you venture out to interesting events like SXSW a couple of times every year.
SAZBEAN | TUESDAY, FEBRUARY 28, 2012
[Facebook] How to Turn Social Feedback into Valuable Business Data
You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value? Why is social insight so valuable? News & Notes
SAZBEAN | FRIDAY, FEBRUARY 17, 2012
[Facebook] 4 Characteristics of a Winning Social Enterprise Strategy
Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause.
SAZBEAN | TUESDAY, SEPTEMBER 6, 2011
[Facebook] 3 ways to build social commerce on your site
Over 750 million users have flocked to Facebook to interact and share with friends. When Howard Schultz came on board with Starbucks in 1982, he advised the company to evolve its business from coffee beans and accessories to coffeehouse culture and espresso by the cup. The idea was initially met with rejection from company founders.
SALES PROSPECTING PERSPECTIVES | MONDAY, NOVEMBER 26, 2012
[Facebook] Five Hootsuite Features And Their Benefits
If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
HUBSPOT | SUNDAY, JANUARY 13, 2013
[Facebook] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
Facebook has a secret announcement coming up , hot new measurement tools are coming out for Instagram, Yahoo! Our Top Predictions for Facebook's Secret January 15th Announcement. Facebook is revealing something on January 15th, but nobody seems to know exactly what that "something" is just yet. Guess what. Can you believe it?
SAZBEAN | TUESDAY, JUNE 3, 2014
[Facebook] Five Tactics to Build a Strong Brand Presence Online
Or if you’ve always put the emphasis on your company rather than the people behind it, perhaps it’s time to humanize your brand by having your employees sign their Facebook posts and give your brand personality. Photo credit: Wikipedia). Put time and effort into the five following tactics and watch your brand’s internet presence flourish.
ENGAGE | THURSDAY, AUGUST 30, 2012
[Facebook] 5 Best Practices to Build Your Twitter Following
Also, a great way to promote your other social accounts is when you’re thanking them for the follow (this is better through DM) direct the person to your Facebook page. Hey, if they like what you’re tweeting, they’ll probably like what you have to share on Facebook too. So, your company is on Twitter. Image: Steve Corey ].
E-STORM | WEDNESDAY, APRIL 13, 2011
[Facebook] Google +1, But Who's Counting…And Who Cares? | e-storm International
Google’s new social icon is comparable to Facebook’s “Like” button and it will begin appearing next month in search results and ads that when clicked will notify your connections that you think that link, or ad, is “pretty cool.” Google ardently believes that they need to be social to compete. The answer is none. Thanks for the info.
MARKETING GENIUS BLOG | WEDNESDAY, JUNE 23, 2010
[Facebook] Email Testing 101: Landing Page Design
Share this on Facebook. In the previous introductory post about Email Testing we talked about lots of different aspects that could be optimized, from subject line to landing page. landing page is a dedicated page you send people to, rather than sending them to an existing web page. Why Landing Page Testing? What To Optimize For? Tweet This!
ANYTHING GOES MARKETING | SUNDAY, SEPTEMBER 13, 2009
[Facebook] Email Marketing Metrics You Should be Tracking
Chad H Follow me on Twitter: @chadhorenfeldt PS: Become a fan of my new son Matthew on his Facebook fan page. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? Database Accuracy Metrics. Tweet This!
CLIENT BRIDGE | MONDAY, SEPTEMBER 20, 2010
[Facebook] Software Tools for Inbound Marketing
For example, you might integrate your blog with Twitter and your Facebook Page for easy content syndication. The Internet has changed the way companies communicate. And this means that digital communications have become a high priority to marketers. Email marketing - email is still a critical tool in the lead generation arsenal.
NUSPARK | MONDAY, OCTOBER 24, 2011
[Facebook] How B2B Buyers Have Changed- and the Role of Content & Social Media
Related Posts: Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. With social media, buyers can reach out to colleagues, experts, peers, etc.
FIFTH GEAR ANALYTICS | WEDNESDAY, SEPTEMBER 1, 2010
[Facebook] Is Web Analytics Alone Enough to Understand Your Web Interactions?
Share this on Facebook. George Hollister. We’ve discussed this at length in previous posts… Perhaps the fact that we keep bringing it up may allude to the fact that we believe this to be critical to marketing successes in the future. From a web design perspective, that’s an appropriate description. page=aboutus. Tweet This!
SAZBEAN | SATURDAY, OCTOBER 12, 2013
[Facebook] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
SAZBEAN | SATURDAY, SEPTEMBER 21, 2013
[Facebook] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
Best Of News & Notes
SAZBEAN | SATURDAY, MAY 4, 2013
[Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
'Here are the top Internet strategy, marketing and technology links for the week of May 4, 2013… How to Successfully Launch a New Website & Refresh Your Brand (Search Engine Watch) Millions saw the apple fall, but Newton asked why! News & Notes
SAZBEAN | WEDNESDAY, JANUARY 2, 2013
[Facebook] 3 Things Marketers Can Learn From the Media
These plans need to be tied back to larger brand goals, not secondary metrics like social media growth — because it doesn’t matter if you have 100 more Facebook Likes if you don’t have a cohesive strategy or messaging to turn those Likes into real value for your business. Customers now expect and demand brands to be everywhere.
SAZBEAN | SATURDAY, JULY 21, 2012
[Facebook] Top Internet strategy, marketing and technology links for the week of July 21, 2012
What a Successful Facebook Mobile Strategy May Look Like (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog) (ProBlogger). Why Analytics Matter to Small Business (Mashable!). SmallBizTrends).
SAZBEAN | TUESDAY, DECEMBER 13, 2011
[Facebook] 7 Tips for Stellar Social Media Community Management
You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . Exercise the 80/20 rule.
SAZBEAN | SATURDAY, NOVEMBER 26, 2011
[Facebook] Top Internet strategy, marketing and technology links for the week of November 26, 2011
Facebook Launches Revamped Insights Tool for Business Pages (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty).
SAZBEAN | SATURDAY, SEPTEMBER 17, 2011
[Facebook] Top Internet strategy, marketing and technology links for the week of September 18, 2011
Facebook Best Social Media Network for Brand Interaction (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault (Future Buzz). Microblogging, Social Networking Still Growing Worldwide (Marketing Profs).
SAZBEAN | SATURDAY, JUNE 18, 2011
[Facebook] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
Facebook Growth Outpacing Other Social Media (Marketing Profs). Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). It’s About the Problem (Small Business Trends).
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 28, 2011
[Facebook] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
Slideshare makes it easy to tweet, like or Facebook share links to each presentation. They track the most shared presentations on Twitter and Facebook and will feature your presentation on the home page or a channel page if it is really popular. They alert you with an e-mail that says “your presentation is hot on Facebook.”
ENGAGE | TUESDAY, OCTOBER 23, 2012
[Facebook] Email Marketing: 5 Tips for Using Symbols in Subject Lines
For the August 2012 Engage Newsletter, the A/B test consisted of two subject lines: Test A: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos ?. Test B: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos. And if it doesn’t you should sign up. Okay, two second pitch is over. How appropriate, right?
WRITING ON THE WEB | THURSDAY, NOVEMBER 18, 2010
[Facebook] Print Consumer Magazines Score Big in Europe
Share this on Facebook. Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Yesterday I led a workshop in the Netherlands at Media Partners Group. Be memorable.
WRITING ON THE WEB | WEDNESDAY, NOVEMBER 10, 2010
[Facebook] Content Marketing to the Female Brain
Share this on Facebook. You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? The right hemisphere is the center of abstract conceptual thoughts such as art, music, creativity and inspiration. Core values.
WRITING ON THE WEB | SUNDAY, OCTOBER 24, 2010
[Facebook] Neuromarketing Books for Marketing to Brains
Share this on Facebook. If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.
ENGAGE | WEDNESDAY, FEBRUARY 5, 2014
[Facebook] How Many Screens Are You On Right Now?
caught myself on 4 screens at once last night: streaming an NCCA basketball game on my Apple TV, watching the game stats on my laptop, catching up on some email on my tablet and discussing the game via text and Facebook with fellow fans on my phone. In fact, Twitter reported more than 24.9 34% are browsing on a PC/laptop.
IT'S ALL ABOUT REVENUE | FRIDAY, JULY 6, 2012
[Facebook] Connecting the Dots Between Social Media & Demand Generation
Tip: Social sign-on allows site visitors to log in via social accounts such as Facebook, Twitter, and LinkedIn. by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration.
THE FORWARD OBSERVER | FRIDAY, OCTOBER 4, 2013
[Facebook] Why B2B Email Marketing Is Sexy (And It Knows It)
Boost Social Interaction – Email can help encourage helpful social interaction with your prospect such as social sharing, Facebook likes and tweeting. 'Artillery B2B Marketing Blog > The Forward Observer B2B marketers who overlook the power and cost effectiveness of email marketing in favor of "sexier" tactics do so at their own peril.
FATHOM | WEDNESDAY, OCTOBER 29, 2014
[Facebook] Challenges with Marketing Healthcare Online (in Google AdWords)
Targeting users on Facebook based on their age, location, and interests can provide really granular targeting, but it can also offend your users and therefore negatively impact your brand. wanted to take some time to write about the various challenges when advertising for healthcare organizations. Medical services and procedures.
TOM PISELLO | MONDAY, JANUARY 31, 2011
[Facebook] Is The End of Social Media Already Written Into Its Success?
To this, now add the real time pressure from social media, where a typical user receives hundreds of daily tweets, dozens of daily Facebook updates, dozens of LinkedIn updates and discussion group posts, blog article feeds … you get the picture. Are the future of Facebook or Twitter doomed by their increasing popularity?
HUBSPOT | FRIDAY, APRIL 29, 2011
[Facebook] 10 Possibilities In a World Without Twitter [Humor]
Facebook and LinkedIn would start adding new features by copying more off each other. Just a few years ago, Twitter never existed. It’s strange to take something that’s so widely used today and picture what life was like before it. It got me thinking, what would the world be like today if we never had Twitter?
CONTENT MARKETING TODAY | MONDAY, APRIL 23, 2012
[Facebook] Why the Massive Move to Mobile Computing Changes Content Marketing Rules
Most of those visits are expected to go to Facebook. In fact, eMarketer estimates that the number of mobile Facebook users in the U.S. Get social with Facebook, Twitter or other applications that can reach out to your customers with special offers while they’re on the move and in a buying mood. . Smartphones Soar.
PAUL GILLIN | THURSDAY, MARCH 24, 2011
[Facebook] B2B Blogging Gets Publishing Discipline
Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Holy cow!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 10, 2010
[Facebook] Ten social media and technology mega-trends to watch
Facebook has marshaled its community for product development, recruiting 300,000 users to translate its site into 70 language. The entire French Facebook site was translated in one day. Share this on Facebook. I just read a fascinating (and lengthy!) Here are some highlights from this excellent report: 1. Post on Google Buzz.
B2B LEAD BLOG | WEDNESDAY, AUGUST 1, 2012
[Facebook] 3 Demand Generation Dangers in a B2B Blog Redesign
• Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. A big part of lead gen is content, and the simplest content machine on the web is a blog. The new blog goes live, and you’re feeling great, check that one off the to-do list.
B2B MARKETING INSIDER | MONDAY, MARCH 31, 2014
[Facebook] Why Brands Need To Act Like Publishers
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
SAVVY B2B MARKETING | FRIDAY, JULY 8, 2011
[Facebook] Savvy Week in Review - July 8
Gini Dietrich answers a question from her Facebook community: what types of content work best for B2B content marketing. With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Enjoy the weekend!
MODERN B2B MARKETING | WEDNESDAY, MAY 28, 2014
[Facebook] The Best Example of a Human Email…EVER.
Better yet, peruse their Facebook page (oh wait, they “broke up” with Facebook. 'Author: DJ Waldow “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. Weekly coupon email. Awesome. Amazing. Human. Beyonce.
JUNTA 42 | WEDNESDAY, JUNE 30, 2010
[Facebook] Content is to marketing like.
Junta42 ran a contest this week via Twitter and Facebook asking for the best, most creative answer to this statement: Content is to marketing like [blank] is to [blank]. Please review the entries below and then tell us which one you liked the best on the Junta42 Facebook page. we're going to defer it to the community.
B2B MEMES | FRIDAY, OCTOBER 8, 2010
[Facebook] Nine Keys to a Robust Editorial Career in Social Media
To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post? Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. This isn’t necessarily a bad thing. Be media neutral.
SYNECORE | MONDAY, DECEMBER 10, 2012
[Facebook] Google+ Communities: Good for Users, Marketers, and Google
With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google. If Google could be personified as a politician, it’d be a really good one. Let me explain. USERS: THANKS FOR THE EXPERIENCE. Gather Together.” Follow @chrshorton.
HUBSPOT | MONDAY, SEPTEMBER 13, 2010
[Facebook] Top 5 Inbound Marketing Articles to Start the Week: Emerging Social Platforms
Facebook Fan-Acquisition Strategies. Want more fans of your business' Facebook Fan Page? Carter dives into five of his best fan acquisition strategies to grow your Facebook reach and ultimately generate more revenue: Turn buyers into fans at time of purchase. Use Facebook ads (social PPC). Image Credit: Mashable.
MODERN B2B MARKETING | FRIDAY, AUGUST 30, 2013
[Facebook] Feeding the Content Beast is the Least of Your Problems
Many marketers will tell you that “engagement” is measured by number of views on YouTube, Likes on Facebook, retweets on Twitter, or downloads of a whitepaper. 'Author: David Greschler Content marketing has a problem, but it’s not the one people think it is. When asked, most will tell you it’s “feeding the beast”. Content Marketing
BUZZ MARKETING FOR TECHNOLOGY | SUNDAY, OCTOBER 5, 2008
[Facebook] Digital Literacy, Pragmatism and the Social Construction of Reality at dougbelshaw.com
Facebook /Doug Belshaw. Skip to content. dougbelshaw.com. …education, technology, productivity. About. Get in touch! References. Plugins Used. Archives. SHP Conference 2008. « Failure is the condiment that gives success its flavour. Digital Literacy, Pragmatism and the Social Construction of Reality. Welcome! Thanks for visiting!
BUZZ MARKETING FOR TECHNOLOGY | MONDAY, SEPTEMBER 15, 2008
[Facebook] YouTube - Education Today and Tomorrow
Facebook. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. close.
MODERN B2B MARKETING | THURSDAY, DECEMBER 6, 2012
[Facebook] Ryan McDermott From AdRoll Talks Social Ad Trends and Measuring Clicks Vs. Impressions
In particular, we were ecstatic to see Facebook start offering access to its inventory via the Facebook Exchange (FBX) , and we hope this is the start of a trend in the social space. by Dayna Rothman Our Good to Great Virtual Event was a huge success! Many thanks to all of our esteemed panelists for their hard work.
B2B LEAD GENERATION BLOG | SUNDAY, SEPTEMBER 30, 2012
[Facebook] Content Marketing: Slow, steady pays off for manufacturer
Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%. If you are targeting four personas, he estimates it would require 720 pieces to speak to every persona in multiple channels over the course of a year. As a result, he fears marketers are sacrificing quantity for quality. Step #2: Gather ideas.
MODERN B2B MARKETING | TUESDAY, AUGUST 14, 2012
[Facebook] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
For example, Facebook’s mobile app will host your content in a way that is viewable for a mobile device and YouTube will allow your video to be viewed on Apple or Android products. If you are simply trying to use visual content to increase Facebook Likes, then the lift would be the estimated increase in Likes from the content.
HUBSPOT | MONDAY, MARCH 17, 2014
[Facebook] How to Select the Perfect Image for Your Next Blog Post
Remember, the first image in your blog post is usually what gets pulled in when people share links to your content on Facebook, Google+, and LinkedIn. 'By now, you''ve probably heard about the importance of visual content. me too. Things to Consider When Selecting the Perfect Blog Post Image. 1) Do you have the right to use it? how''d I do?
MODERN B2B MARKETING | FRIDAY, JUNE 14, 2013
[Facebook] Get More out of your Marketing Automation with Interactive Content
Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter. 'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat? Why interactive Content?
LEADER NETWORKS | TUESDAY, JANUARY 29, 2013
[Facebook] Connecting The Dots On The Social Experience
They have a plethora of social media tool experiments underway: newsletters and blogs for customer communications, twitter and Facebook for customer interaction, LinkedIN for promotions, sometimes even an online customer community to provide all of the above and more. Your B2B firm trumpets its engaged, active customers. Is that all? Really?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, AUGUST 25, 2010
[Facebook] The most powerful leadership lesson I’ve learned
Share this on Facebook. In graduate school I took a class on “Leaders and Leadership that I hoped would give me respite from the grind of finance and economics. It turned out to be one of the most interesting classes I ever attended and it set me on life-long study of leaders. George was not a rah-rah kind of leader. Be trusted.
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 25, 2013
[Facebook] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
They invest in Facebook and Twitter and (more and more) in LinkedIn. According to GlobalWebIndex , Google+ now has 343 million active users, more than any other social network besides Facebook. Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. But you know what?
WEBBIQUITY | TUESDAY, MAY 6, 2014
[Facebook] Zenith Social Media Marketing Conference – An Event Not to Miss!
Dennis Yu ( @dennisyu ), CTO and founder of Facebook marketing specialist firm BlitzMetrics. 'The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets.
BIZNOLOGY | THURSDAY, AUGUST 2, 2012
[Facebook] Awaiting the Next Horizon–Will the Internet Enforce Social Good?
Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value.
ENGAGE | WEDNESDAY, JUNE 11, 2014
[Facebook] The Best Content Marketing at the 2014 World Cup
Twitter and Facebook each launched their own World Cup hubs so you can aggregate the best content related to the tournament in one place on your social networks. Johnson & Johnson’s oral hygiene brand is setting up a pair of newsrooms in New York and London that will stream content in various languages on Twitter and Facebook.
MARKETING GENIUS BLOG | WEDNESDAY, MAY 12, 2010
[Facebook] Do’s And Don’ts Of Building A B2B Community On Twitter
Share this on Facebook. Recently in an article on B2Bbloggers.com , I stated that the rate of adoption of Twitter for B2B marketing is being slowed because, frankly, at first Twitter can be difficult to understand and hard to use. This hurdle is quickly turning people off to the benefits Twitter can have for their business. do repeat tweets.
CONNECT THE DOCS | FRIDAY, DECEMBER 7, 2012
[Facebook] Social Media Marketing Tools Series #2 Shoutlet
Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Community Management: Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Social Media Marketing has become an integral part of any Brand’s marketing activities.
HUBSPOT | THURSDAY, MARCH 3, 2011
[Facebook] 7 Missed Social Media Lead Generation Opportunities
This process could be a contest on Twitter or Facebook or could be as simple as occasionally asking your followers to recommend to others in their online community to follow your business. Having a Facebook Page Without A Landing Page - The fewer clicks needed for someone to become a lead for your business, the better.
PAUL GILLIN | WEDNESDAY, NOVEMBER 16, 2011
[Facebook] Surveys Show ‘Social Business’ Concept Gaining Traction
Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It’s also worth noting that 81 percent of respondents use face-to-face interactions to connect with customers or prospects, underlining the fact that Facebook has its limits.
MODERN B2B MARKETING | TUESDAY, MARCH 12, 2013
[Facebook] The Top Social Media Topics On the Minds of Real Marketers
Many marketers were looking to go beyond the basics of merely posting on Facebook and wanted to move towards a more measurable strategy. How do you generate a social lift that goes beyond a Facebook “Like”? As an example, instead of just a fishbowl at an event, “Like” us on Facebook to win an iPad. The common denominator?
HUBSPOT | SATURDAY, JUNE 14, 2014
[Facebook] Which Game of Thrones Leader Are You? [Quiz]
For those of you who have been glued to your screens this entire season (guilty), or you''re tuning in for the first time to see what everyone on Facebook has been groaning about, this quiz is you. 'Is life an imitation of art, or art an imitation of life? Take Game of Thrones , for example. Or maybe, a character reminds you of yourself.
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 10, 2011
[Facebook] 8 Rules When Using Social Media as a Support Channel
Then came Facebook, Twitter and LinkedIn. Facebook. by Zainab Ali | Tweet this. This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel.
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 28, 2011
[Facebook] 3 Lead Scoring Problems – And How to Solve Them
Facebook. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector. Challenge #1: Inability to score or prioritize all leads.
IT'S ALL ABOUT REVENUE | THURSDAY, JULY 28, 2011
[Facebook] The Impact of M&A on the Marketing Automation Industry
Facebook. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. Share email. LinkedIn.
CRIMSON MARKETING | TUESDAY, OCTOBER 21, 2014
[Facebook] Why Is No One Paying Attention to My Content on Social Media?
In fact, 77 percent of Facebook pages found their widest audience through promoted posts. 'Once upon a time producing a lot of amazing content was all brands needed to get noticed on the internet. Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. Know your options.
THE FORWARD OBSERVER | TUESDAY, JUNE 4, 2013
[Facebook] How to Explain To Your CEO That Social Media Is Not Optional
Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. 'Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. lot more traffic.
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 16, 2012
[Facebook] Teleprospecting and Social Media: 2 Tools Sure To Improve Results
By the time you have finished reading this, there will have been 37,349 new profile pictures on Facebook, 3,400 new connections added to your network, 15,654 publicly +1’s,8,700 new viral videos and approximately 1.2 Randy Moss will be able to hold his own interview session, and have it broadcast online as if it’s the 6:00 news.
HUBSPOT | TUESDAY, APRIL 19, 2011
[Facebook] Marketing Lessons From the Cupcake
Don’t just offer them vanilla, use social media to share your content, answer questions on LinkedIn and listen to what is being said on Twitter and Facebook. Free eBook: 2011 Facebook Marketing Guide. Download the free eBook to learn how you can use Facebook's ongoing enhances to market your business effectively.
MANHATTAN MARKETING MAVEN | WEDNESDAY, OCTOBER 13, 2010
[Facebook] What's Holding Social Media Back?
He would offer these of-the-moment items along with a discount coupon during a 4-week back-to-school window during August and September in return for “Like” clicks on Facebook or to reward new followers on Twitter. Consider this real-life example. An appropriate supply of items cost about $10,000. 1 return.
HUBSPOT | WEDNESDAY, JUNE 23, 2010
[Facebook] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users. Like - A “Like” is an action that can be made by a Facebook user. Bit.ly - Bit.ly Blip.TV - Blip.TV
MARKETING INTERACTIONS | MONDAY, FEBRUARY 25, 2013
[Facebook] Content Marketing Should Never Be Advertising
We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. The rise of the term Native Advertising seems to be causing quite a stir. This may very well be in creating a label that's inherently in conflict with itself. Where's the line?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 23, 2010
[Facebook] The NEW “Four P’s” of marketing
Share this on Facebook. Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the way we communicate and go to market. People. The social web is the first true PEOPLE-driven communication channel. Publicly. Permanently. Presence.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 7, 2012
[Facebook] The 5 Indispensable Requirements of Modern Marketing
One billion users on Facebook. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. in a single year.
SALES INTELLIGENCE VIEW | MONDAY, FEBRUARY 4, 2013
[Facebook] B2B Social Marketing 101
Furthermore, the cost of advertising is reduced to almost zero on Facebook, Twitter, LinkedIn and many other social sites. When you write a White Paper, break it down to 5 blog posts, Tweet about it, post it on Facebook and LinkedIn, Pin it, add it to StumbleUpon, and determine which networks bring the best leads. Your Have objectives.
BIZNOLOGY | MONDAY, FEBRUARY 24, 2014
[Facebook] 11 tips and tools to jump-start your SEO
GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page. 'Photo credit: Sean MacEntee. What do the numbers tell us about the importance of SEO?
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 4, 2012
[Facebook] 9 Content Marketing Articles You Shouldn’t Miss
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.