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  • LEADER NETWORKS  |  TUESDAY, JUNE 12, 2012
    [Facebook] Social Insurance- Getting Back To The Basics Of Relationships
    Some examples include The Progressive Girl on Facebook where a person can talk to the Flo, play games and see her garden gnomes as she prepares for summer. When was the last time you thanked your car or home insurance agency for helping you? Probably never-- if you are less than 80 years old. She has over 4.1 Your mileage may vary.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 31, 2011
    [Facebook] 10 Marketing Nightmares
    Finding Your Facebook Has Been Hijacked. by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer.
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Facebook] Top 10 Tips for Exhibition Marketing in the Social Sphere.
    One of the best tricks to effectively use Hoot Suite is to assign multiple social accounts including LinkedIn, Facebook, & Pinterest so you can control which tweets go to which areas to secure the best exposure. Facebook for Business – This is not just a personal tool, it has become irresistible for business.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Facebook] Savvy Speaks: Google Plus What?
    Until then, I'm going to hang back and chat about it on Facebook and Twitter. Users, particularly business users, are wary of Facebook's ever changing privacy policies and usage agreement. Only my Twitter followers and Facebook friends were following me. So what does that mean for your social media marketing strategy?
  • SAZBEAN  |  FRIDAY, MAY 3, 2013
    [Facebook] Are You Listening?
    If you cast aside all of the social media talking heads, the biggest way in which channels like Facebook and Twitter are different from our traditional broadcast mediums is the fact that they are multi-directional in nature.  'It’s admittedly a tired stereotype.  Are you really listening? – Are You Listening? News & Notes
  • SAZBEAN  |  FRIDAY, DECEMBER 14, 2012
    [Facebook] Don’t Forget The “Marketing” in Content Marketing
    People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but in most cases it isn’t. Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.
  • SAZBEAN  |  FRIDAY, AUGUST 3, 2012
    [Facebook] 10 Tips to Freshen Your Ecommerce Site
    Facebook wall post? One important strategy to grow your ecommerce revenue is to keep your store fresh and vibrant. That includes your content, products, and promotions. It may also mean regularly refreshing your navigation, themes, and other design elements. Are your promo banners the same ones you used last month? Tweets? News & Notes
  • SAZBEAN  |  WEDNESDAY, APRIL 11, 2012
    [Facebook] How to Fully Take Advantage of LinkedIn
    It doesn’t require as much day-to-day maintenance as Facebook and Twitter, yet it deserves proper attention because it provides numerous opportunities for building relationships, marketing and business growth. Our social media team has done our fair share of LinkedIn trainings and presentations for clients, both in the B2B and B2C spaces.
  • SAZBEAN  |  TUESDAY, MARCH 20, 2012
    [Facebook] How to Establish and Grow Business Relationships
    By now, you have a robust profile on LinkedIn, you tweet several times a day with hashtags, you have a Facebook Page, several videos on YouTube, and you’ve even created several clever boards on Pinterest. You attend a handful of networking events every month, and you venture out to interesting events like SXSW a couple of times every year.
  • SAZBEAN  |  TUESDAY, FEBRUARY 28, 2012
    [Facebook] How to Turn Social Feedback into Valuable Business Data
    You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value? Why is social insight so valuable? News & Notes
  • SAZBEAN  |  FRIDAY, FEBRUARY 17, 2012
    [Facebook] 4 Characteristics of a Winning Social Enterprise Strategy
    Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 6, 2011
    [Facebook] 3 ways to build social commerce on your site
    Over 750 million users have flocked to Facebook to interact and share with friends.  When Howard Schultz came on board with Starbucks in 1982, he advised the company to evolve its business from coffee beans and accessories to coffeehouse culture and espresso by the cup.  The idea was initially met with rejection from company founders. 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Facebook] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Facebook] 6 Twitter Contest Ideas Worth Exploring
    Questions to Ask Yourself Before Launching your Facebook Contest (windmillnetworking.com). Questions to Ask Yourself Before Launching your Facebook Contest Twitter Coming to a Store Near You…SOON! LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Fastest correct answer. Sweepstakes. What can the app do?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Facebook] 9 Content Marketing Articles You Shouldn’t Miss
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Facebook] The Best Example of a Human Email…EVER.
    Better yet, peruse their Facebook page (oh wait, they “broke up” with Facebook. 'Author: DJ Waldow   “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. Weekly coupon email. Awesome. Amazing. Human. Beyonce.
  • E-STORM  |  WEDNESDAY, APRIL 13, 2011
    [Facebook] Google +1, But Who's Counting…And Who Cares? | e-storm International
    Google’s new social icon is comparable to Facebook’s “Like” button and it will begin appearing next month in search results and ads that when clicked will notify your connections that you think that link, or ad, is “pretty cool.” Google ardently believes that they need to be social to compete. The answer is none. Thanks for the info.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JUNE 23, 2010
    [Facebook] Email Testing 101: Landing Page Design
    Share this on Facebook. In the previous introductory post about Email Testing we talked about lots of different aspects that could be optimized, from subject line to landing page. landing page is a dedicated page you send people to, rather than sending them to an existing web page. Why Landing Page Testing? What To Optimize For? Tweet This!
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 13, 2009
    [Facebook] Email Marketing Metrics You Should be Tracking
    Chad H Follow me on Twitter: @chadhorenfeldt PS: Become a fan of my new son Matthew on his Facebook fan page. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? Database Accuracy Metrics. Tweet This!
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 20, 2010
    [Facebook] Software Tools for Inbound Marketing
    For example, you might integrate your blog with Twitter and your Facebook Page for easy content syndication. The Internet has changed the way companies communicate. And this means that digital communications have become a high priority to marketers. Email marketing - email is still a critical tool in the lead generation arsenal.
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Facebook] How B2B Buyers Have Changed- and the Role of Content & Social Media
    Related Posts: Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. With social media, buyers can reach out to colleagues, experts, peers, etc.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Facebook] Is Web Analytics Alone Enough to Understand Your Web Interactions?
    Share this on Facebook. George Hollister. We’ve discussed this at length in previous posts…  Perhaps the fact that we keep bringing it up may allude to the fact that we believe this to be critical to marketing successes in the future. From a web design perspective, that’s an appropriate description.   page=aboutus. Tweet This!
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of May 4, 2013… How to Successfully Launch a New Website & Refresh Your Brand  (Search Engine Watch) Millions saw the apple fall, but Newton asked why! News & Notes
  • SAZBEAN  |  WEDNESDAY, JANUARY 2, 2013
    [Facebook] 3 Things Marketers Can Learn From the Media
    These plans need to be tied back to larger brand goals, not secondary metrics like social media growth — because it doesn’t matter if you have 100 more Facebook Likes if you don’t have a cohesive strategy or messaging to turn those Likes into real value for your business. Customers now expect and demand brands to be everywhere.
  • SAZBEAN  |  SATURDAY, JULY 21, 2012
    [Facebook] Top Internet strategy, marketing and technology links for the week of July 21, 2012
    What a Successful Facebook Mobile Strategy May Look Like  (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog)  (ProBlogger). Why Analytics Matter to Small Business  (Mashable!). SmallBizTrends).
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Facebook] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . Exercise the 80/20 rule.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Facebook] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Facebook Launches Revamped Insights Tool for Business Pages (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Facebook] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Facebook Best Social Media Network for Brand Interaction  (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs).
  • SAZBEAN  |  SATURDAY, JUNE 18, 2011
    [Facebook] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
    Facebook Growth Outpacing Other Social Media (Marketing Profs). Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). It’s About the Problem (Small Business Trends).
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 28, 2011
    [Facebook] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
    Slideshare makes it easy to tweet, like or Facebook share links to each presentation. They track the most shared presentations on Twitter and Facebook and will feature your presentation on the home page or a channel page if it is really popular. They alert you with an e-mail that says “your presentation is hot on Facebook.”
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 18, 2010
    [Facebook] Print Consumer Magazines Score Big in Europe
    Share this on Facebook. Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Yesterday I led a workshop in the Netherlands at Media Partners Group. Be memorable.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 10, 2010
    [Facebook] Content Marketing to the Female Brain
    Share this on Facebook. You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? The right hemisphere is the center of abstract conceptual thoughts such as art, music, creativity and inspiration. Core values.
  • WRITING ON THE WEB  |  SUNDAY, OCTOBER 24, 2010
    [Facebook] Neuromarketing Books for Marketing to Brains
    Share this on Facebook. If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Facebook] Social Media and the History of Aggression
    Facebook, created to unite global conversations, is also the basecamp for bullying so severe it leads to violence and teen suicide. Facebook, created to unite global conversations, is also the basecamp for bullying so severe it leads to violence and teen suicide. Yes, it is going to get weird in here today. And so on. believe in this.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Facebook] Connecting the Dots Between Social Media & Demand Generation
    Tip: Social sign-on allows site visitors to log in via social accounts such as Facebook, Twitter, and LinkedIn. by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration.
  • ENGAGE  |  THURSDAY, AUGUST 30, 2012
    [Facebook] 5 Best Practices to Build Your Twitter Following
    Also, a great way to promote your other social accounts is when you’re thanking them for the follow (this is better through DM) direct the person to your Facebook page. Hey, if they like what you’re tweeting, they’ll probably like what you have to share on Facebook too. So, your company is on Twitter. Image: Steve Corey ].
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Facebook] 26 Mind-Blowing Black Friday Statistics [Data]
    Nearly three-quarters of retailers will use their Facebook page to reach out to shoppers, up from 57.1 percent monitoring retailers’ Facebook pages. percent will check out retailers’ Facebook pages. Black Friday. 26 Black Friday Statistics for Marketers. Source: Shop.org ) Tweet This Stat! spending has reached $9.7
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Facebook] Google and Bing reveal that social influence drives search engine results
    In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. It seems that this development may now also be an emerging element in search engine results.
  • TOM PISELLO  |  MONDAY, JANUARY 31, 2011
    [Facebook] Is The End of Social Media Already Written Into Its Success?
    To this, now add the real time pressure from social media, where a typical user receives hundreds of daily tweets, dozens of daily Facebook updates, dozens of LinkedIn updates and discussion group posts, blog article feeds … you get the picture. Are the future of Facebook or Twitter doomed by their increasing popularity?
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Facebook] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users. Like - A “Like” is an action that can be made by a Facebook user. Bit.ly - Bit.ly Blip.TV - Blip.TV
  • DIGITAL VOICES  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook] SMACdown 2013: Who knew marketing solutions could be presented in boxing robes!
    The solution included: Social: Leveraging social channels such as Facebook to promote and share these offers and build the brand. The “Marketing Mavericks” team responded to a challenge from BJ’s Wholesale Club and the “Digital Dynamos” presented a solution for a challenge from iRobot Corporation.
  • CONTENT MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Facebook] Why the Massive Move to Mobile Computing Changes Content Marketing Rules
    Most of those visits are expected to go to Facebook. In fact, eMarketer estimates that the number of mobile Facebook users in the U.S. Get social with Facebook, Twitter or other applications that can reach out to your customers with special offers while they’re on the move and in a buying mood.  . Smartphones Soar.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Facebook] B2B Blogging Gets Publishing Discipline
    Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Holy cow!
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Facebook] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Check Facebook to wish contacts a happy birthday. Even more bonus points if you do this outside of Facebook.). You know there is an outstanding message in your Facebook or LinkedIn inbox waiting for you). Don’t let your to-do's bog you down. 10 Daily To-Do's. Good morning, dashboards! Manage your inbox. Set priorities.
  • ENGAGE  |  TUESDAY, OCTOBER 23, 2012
    [Facebook] Email Marketing: 5 Tips for Using Symbols in Subject Lines
    For the August 2012 Engage Newsletter, the A/B test consisted of two subject lines: Test A: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos ?. Test B: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos. And if it doesn’t you should sign up. Okay, two second pitch is over. How appropriate, right?
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Facebook] 3 Demand Generation Dangers in a B2B Blog Redesign
    Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. A big part of lead gen is content, and the simplest content machine on the web is a blog. The new blog goes live, and you’re feeling great, check that one off the to-do list.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Facebook] 5 Fantastic Ways to Engage Your Social Media Followers
    Whether it is commenting on a Facebook status or responding to a tweet, make sure you acknowledge both the positive and the negative feedback. Ask your Twitter followers and Facebook fans what they think about a current event. I have been asked by many people why I prefer one brand over another and why I am so brand loyal.
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Facebook] How to Explain To Your CEO That Social Media Is Not Optional
    Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. 'Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. lot more traffic.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [Facebook] Savvy Week in Review - July 8
    Gini Dietrich answers a question from her Facebook community: what types of content work best for B2B content marketing. With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Enjoy the weekend!
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Facebook] 5 Essential Functions for Every B2B Website
    Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S. 'Photo credit: Wikipedia. But what kind of functionality does your B2B website really need?  What website strategies should you pursue for business marketing?  Lead generation.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Facebook] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. Hate what is, what it does, why it exists, etc. I’m Comment.
  • JUNTA 42  |  WEDNESDAY, JUNE 30, 2010
    [Facebook] Content is to marketing like.
    Junta42 ran a contest this week via Twitter and Facebook asking for the best, most creative answer to this statement: Content is to marketing like [blank] is to [blank].  Please review the entries below and then tell us which one you liked the best on the Junta42 Facebook page. we're going to defer it to the community.
  • B2B MEMES  |  FRIDAY, OCTOBER 8, 2010
    [Facebook] Nine Keys to a Robust Editorial Career in Social Media
    To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post? Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. This isn’t necessarily a bad thing. Be media neutral.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Facebook] Why many of my students will not have a job upon graduation
    Sure everybody is on Facebook, but marketing undergrads are simply not utilizing social media platforms like LinkedIn and blogging to their full potential for business purposes. 'By Jessica Rogers, {grow} Contributing Columnist . Yet, this is how many of my college students expect to find a job this spring when they graduate. Surprised?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Facebook] The 5 Best Social Media Apps for Kids
    Five million kids under age 10 already have Facebook accounts. Five million kids under age 10 already have Facebook accounts. '“Wait,” I hear you thinking. Social media apps for children? don’t want my kid on social media.” Neither do I, and yet we know they’ll try it out sooner or later. This is sort of like having “the talk.” Edmodo.
  • SYNECORE  |  MONDAY, DECEMBER 10, 2012
    [Facebook] Google+ Communities: Good for Users, Marketers, and Google
    With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google. If Google could be personified as a politician, it’d be a really good one. Let me explain. USERS: THANKS FOR THE EXPERIENCE. Gather Together.” Follow @chrshorton.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Facebook] 5 Ways to Redefine and Retell your Brand’s Story
    boutique might target Pinterest, Instagram and Facebook users while a computer repair service might target Facebook, Twitter and LinkedIn users. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly. It’s time to redefine and retell your brand’s story. Here’s how: 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, OCTOBER 5, 2008
    [Facebook] Digital Literacy, Pragmatism and the Social Construction of Reality at dougbelshaw.com
    Facebook /Doug Belshaw. Skip to content. dougbelshaw.com. …education, technology, productivity. About. Get in touch! References. Plugins Used. Archives. SHP Conference 2008. « Failure is the condiment that gives success its flavour. Digital Literacy, Pragmatism and the Social Construction of Reality. Welcome! Thanks for visiting!
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 15, 2008
    [Facebook] YouTube - Education Today and Tomorrow
    Facebook. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. close.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, SEPTEMBER 30, 2012
    [Facebook] Content Marketing: Slow, steady pays off for manufacturer
    Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%. If you are targeting four personas, he estimates it would require 720 pieces to speak to every persona in multiple channels over the course of a year. As a result, he fears marketers are sacrificing quantity for quality. Step #2: Gather ideas.
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 29, 2012
    [Facebook] Are You Using LinkedIn For New Business Development?
    LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter. 69%) and Facebook (.77%). In a study  conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) Find  new connections and seek referrals. million groups.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
    Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. 'Hey, I get it. Demand generation is hot. No problem. understand. Wait, what?
  • LEADER NETWORKS  |  TUESDAY, JANUARY 29, 2013
    [Facebook] Connecting The Dots On The Social Experience
    They have a plethora of social media tool experiments underway: newsletters and blogs for customer communications, twitter and Facebook for customer interaction, LinkedIN for promotions, sometimes even an online customer community to provide all of the above and more. Your B2B firm trumpets its engaged, active customers. Is that all? Really?
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Facebook] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn. According to GlobalWebIndex , Google+ now has 343 million active users, more than any other social network besides Facebook. Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. But you know what?
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 12, 2010
    [Facebook] Do’s And Don’ts Of Building A B2B Community On Twitter
    Share this on Facebook. Recently in an article on B2Bbloggers.com , I stated that the rate of adoption of Twitter for B2B marketing is being slowed because, frankly, at first Twitter can be difficult to understand and hard to use. This hurdle is quickly turning people off to the benefits Twitter can have for their business. do repeat tweets.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 7, 2012
    [Facebook] Social Media Marketing Tools Series #2 Shoutlet
    Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Community Management: Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Social Media Marketing has become an integral part of any Brand’s marketing activities.
  • HUBSPOT  |  MONDAY, JULY 11, 2011
    [Facebook] 5 Tips to Optimize Your Social Media Engagement
    Setting up a Twitter account and a Facebook page -- these are both a good start, but if you don't attach something tasty to the end of your pole, you'll be fishing for a long time for that viable lead. Monitor what people are tweeting and posting on Facebook , and lend a hand if you can. So what is this 'bait' I'm talking about?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 15, 2011
    [Facebook] B2B Marketers Need To Wake Up and Get Social
    Additionally, when I get out from behind my real desk or my virtual one in Twitter and Facebook, I see a world of marketers struggling to keep up. A year ago, Forrester released their  CMO Mandate: Adapt or Perish  where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Facebook] Surveys Show ‘Social Business’ Concept Gaining Traction
    Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It’s also worth noting that 81 percent of respondents use face-to-face interactions to connect with customers or prospects, underlining the fact that Facebook has its limits.
  • HUBSPOT  |  MONDAY, NOVEMBER 8, 2010
    [Facebook] Answered: 10 Common Social Media Marketing Questions
    Have Facebook and Twitter diluted the effect or need to blog? Facebook and Twitter have actually increased the need and importance of blogging. Facebook, for instance, offers “ social plugins ,” embeddable features that can easily be integrated in your site. It is not going to change the way you are doing business.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 10, 2011
    [Facebook] 8 Rules When Using Social Media as a Support Channel
    Then came Facebook, Twitter and LinkedIn. Facebook. by Zainab Ali | Tweet this. This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Facebook] 3 Lead Scoring Problems – And How to Solve Them
    Facebook. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector. Challenge #1:  Inability to score or prioritize all leads.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Facebook] The Impact of M&A on the Marketing Automation Industry
    Facebook. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. Share email. LinkedIn.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Facebook] Why You Need Social Media Followers Who Won't Ever Buy
    Okay, so Frank the Facebook fan may never actually purchase your industrial vacuum cleaner for his teeny tiny small business office. But when his buddy, landlord Lenny, is searching for a new one for the apartment building he owns, Facebook fan Frank might just refer you some highly qualified business. Which is better? Need I say more?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 16, 2012
    [Facebook] Teleprospecting and Social Media: 2 Tools Sure To Improve Results
    By the time you have finished reading this, there will have been 37,349 new profile pictures on Facebook, 3,400 new connections added to your network, 15,654 publicly +1’s,8,700 new viral videos and approximately 1.2 Randy Moss will be able to hold his own interview session, and have it broadcast online as if it’s the 6:00 news.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Facebook] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 18, 2012
    [Facebook] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
    In other words, encouraging Facebook fans to follow you on LinkedIn, and Twitter followers to circle up on Google+. Take a look at how we've done it across Facebook and LinkedIn, for example: Our LinkedIn connections can get that same positive feeling they're used to when they visit our Facebook page, too! Got it. The problem?
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 20, 2012
    [Facebook] Are You Using LinkedIn to Generate Leads?
    That’s why it wasn’t a big surprise to me when a recent study by HubSpot  said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. LinkedIn has always been one of my best sources of activity to my blog. Keep working to improve your content.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, OCTOBER 13, 2010
    [Facebook] What's Holding Social Media Back?
    He would offer these of-the-moment items along with a discount coupon during a 4-week back-to-school window during August and September in return for “Like” clicks on Facebook or to reward new followers on Twitter.   Consider this real-life example.     An appropriate supply of items cost about $10,000. 1 return.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Facebook] Content Marketing Should Never Be Advertising
    We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. The rise of the term Native Advertising seems to be causing quite a stir. This may very well be in creating a label that's inherently in conflict with itself. Where's the line?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Facebook] The 5 Indispensable Requirements of Modern Marketing
    One billion users on Facebook. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. in a single year.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Facebook] Engaging in Conversation Doesn't Grow Reach [Infographic]
    Download this eBook to learn to enhance your business' Internet presence using Facebook, Twitter, LinkedIn, and YouTube. For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. How do you feel about this data? Does it change your outlook on social media engagement?
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 13, 2010
    [Facebook] Buying Stages & Lead Nurturing, Matching Content
    Share this on Facebook. The ultimate goal of Lead Nurturing is to match your content to the needs of your prospective buyers. That partly depends on the personas of the buyers, so you can match the content to the buyer’s role and their interests. The 5 Stages of the Buying Process. information search. evaluation of alternatives.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 17, 2012
    [Facebook] Content Marketing: Clearing Up the Confusion, Trends to Watch in 2013
    Social networks are vital to the success of content marketing efforts, but here, Facebook, Twitter, and Google+ are used primarily as a distributor of links back to the content on the brand’s website — not as containers of the content itself.”. What to look for in content marketing in 2013. Trash Talk over Marketing Buzzwords. among others.
  • HUBSPOT  |  MONDAY, OCTOBER 17, 2011
    [Facebook] Japan Goes Inbound and Walmart Gets Local [Marketing Update]
    Mike and Peter primarily discussed how Japan is utilizing inbound marketing and how Facebook and Walmart are going local, and also touched on retailers liking the "want" button, and Foursquare launching Radar. Facebook and Walmart Go Local. Japan Does Inbound Marketing. Connect with HubSpot
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Facebook] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Basic services free; offers email retargeting as well as Facebook retargeting. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Company A: Website. Get it? Adroll.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 28, 2013
    [Facebook] Ashton “Chris” Kutcher and His Advice for Inside Sales Reps
    So, I’m at home the other night and perusing Facebook, and I see a few people that I’m connected with posting videos about Ashton Kutcher and this great speech that he gave at the Nickelodeon Kid’s Choice Awards. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 12, 2013
    [Facebook] Your Social Selling Strategy: Go The Extra Mile
    In B2C markets you may emphasize Facebook and Pinterest, while B2B markets may find LinkedIn and Twitter are where their potential customers exist. 'Recently, I was lucky enough to attend the AA-ISP Leadership Summit at the Palmer House in Chicago. Jill had mentioned her “ABC’s” of being social: Always Be Connecting.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Facebook] Why Host a Blog on Your Corporate Website?
    › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Thought leadership is a good thing. Links Let’s be real. What do people like to link to?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 6, 2014
    [Facebook] Pay attention to me: do gimmicks really work in digital marketing?
    Instead of simply “liking” a Facebook page or typing in an email address, people who enter a contest usually need to take it a step further. 'Part of the challenge of digital marketing is that competitors are trying to master it too. Creativity in marketing is often the thing that sets businesses apart. Contests. Viral content.
  • BLOG MY CALLS  |  MONDAY, APRIL 28, 2014
    [Facebook] The Impossible Task Facing the LA Clippers Marketing and PR Department
    What do you do, for example, if he comes into your office and demands that you send a Tweet, write a press release, or post something on Facebook that supports him? 'Unless you''ve been living under a rock for the past 48 hours, you''ve probably heard about the deplorable racist comments made by the miserable wretch Donald Sterling.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 29, 2014
    [Facebook] Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also  Groundhog Day. Here in Pennsylvania, that is kind of a big deal. And then just last week.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 1, 2013
    [Facebook] Scribd: Just Another Document Sharing Site?
    Like Facebook, there is a section for updating your recent activity. You can also use this on your business page on Facebook tabs to share content as well. 10 Ways to Use Facebook as a List Building Tool. 'I may be a late bloomer, but I just discovered Scribd. Yes, that number is correct. Reasons to love Scribd: IT’S FREE.
  • WRITING ON THE WEB  |  FRIDAY, JULY 9, 2010
    [Facebook] Online Reputation? 4 Tips
    Dow Jones has several Facebook pages, including some hosted for certain countries. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 28, 2012
    [Facebook] 8 Marketing Strategy Articles You Missed Because You Were Too Busy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We’re winding down the summer and sending the kids back to school. So for the next 2 weeks, I will publish my top articles of the year, that you may have missed because you were just too darned busy. Strategy
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 4, 2013
    [Facebook] B2B Social Marketing 101
    Furthermore, the cost of advertising is reduced to almost zero on Facebook, Twitter, LinkedIn and many other social sites. When you write a White Paper, break it down to 5 blog posts, Tweet about it, post it on Facebook and LinkedIn, Pin it, add it to StumbleUpon, and determine which networks bring the best leads. Your Have objectives. 
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 27, 2011
    [Facebook] 12 Internet Trends You Need To Know From Mary Meeker
    If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, LegalZoom and Groupon. Apple, Facebook, Google and Amazon take the top spots in market capitalization but China’s Baidu and Tencent and Yahoo! Summit. Globalization Continues. While U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Facebook] How does a small business move into social media marketing?
    In other words, they had somebody’s cousin create the company Facebook page. So how should a small business with limited resources realistically approach social media marketing? The time and resources needed to be effective in social media is certainly a problem for companies big and small. How do you make this transition? 2) Learn.
  • B2B VOICES  |  MONDAY, FEBRUARY 6, 2012
    [Facebook] Do Most Online Communities Fail?
    To get a feel for that you can read some of Jeff Carter’ s posts on social media and trading and why he likes Twitter better than Facebook for building his social media trading community. This is an interesting question. Fortune magazine seems to think they are failing. But the answer is never as easy as the question. Have a vision.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 29, 2010
    [Facebook] Did Mashable cross a line?
    The Mashable post was tweeted almost 1,000 times and included in about 500 Facebook sites.  Share this on Facebook. Yesterday, something happened on Mashable which illustrates one of the biggest threats to the social web, to business, and maybe even democracy.  Maybe they’ve been trained as journalists, maybe they’re not. 
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