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  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. Bueller ?
  • SAZBEAN  |  MONDAY, JUNE 28, 2010
    [Facebook] Review: Klout for Measuring Twitter Influence
    When you first signup with Klout, you’ll be asked to connect with your Twitter and Facebook accounts (not sure what they do with the Facebook information, but I’ve since disconnected that to see what the impact is). Klout is a measurement tool which gives an idea of social web influence (at least via Twitter). Klout score.
  • SALES CHALLENGER  |  MONDAY, JULY 25, 2011
    [Facebook] 5 Tips to Get the Most from Salesforce Chatter
    For those unfamiliar with the platform, Salesforce Chatter is like Facebook, but for organizations. Organizations have perpetually struggled to drive collaboration and knowledge-sharing across their different functions, business units, and geographies. Too many alerts can overwhelm employees, eroding the application’s usefulness.
  • MARKETRI  |  THURSDAY, DECEMBER 13, 2012
    [Facebook] The Public Relations Metamorphosis: Social Media is Here to Stay
    There was no Facebook, Twitter, or LinkedIn, and PR professionals were more or less creating a message that was often mass distributed to target audiences and constituents via a one-sided communications process that typically relied on direct marketing, advertising, print and broadcast media placement. By Jennifer Wasilisin. versus 7.2
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 16, 2010
    [Facebook] Social Media: Here's a Manufacturer That's Getting It Right
    Web site – When they redesigned their site , they made sure that as social elements were added, they included links to Twitter and Facebook, and to view their latest video, they added a link to YouTube, or to look at their product photos, they added the link to Flickr. By the way, they’re doing a great job. But it was a process.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Facebook] Radius Provides High Quality Data on Small Businesses
    Available data includes basics (address, phone, industry, company size, revenue, contact name), Web activity (presence of a Web site, Facebook and Twitter accounts, use of daily deals and check ins, and average review ratings), and technologies used. This latest vision was appealing enough to attract $54.7 businesses and their attributes.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Facebook] 18 Growing B2B Content Marketing Trends to Share
    80% of B2B Marketers use Facebook to distribute their content. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Photo Credit: Flickr.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 15, 2012
    [Facebook] How to Skyrocket Customer Engagement via Google+ Brand Pages
    When it was launched last year,  Google+  set out to be part of the burgeoning social networking space already dominated by Facebook and Twitter. It’s the search giant’s version of Facebook Pages, allowing  businesses to connect with followers or “circlers” in Google parlance. based apparel giant H&M.
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Facebook] Top 5 Inbound Marketing Articles to Start the Week: Content Sources
    Facebook: Daily Active Users. Altimeter Report: The 8 Success Criteria for Facebook Page Marketing. Jeremiah's article highlights some recent research conducted by Altimeter Group to determine success criteria for Facebook page best practices. Free Download: 2010 Facebook Marketing Guide. Referring Sites and Keywords.
  • SAZBEAN  |  WEDNESDAY, MAY 16, 2012
    [Facebook] Chris Brogan Interview – Video creation for business – Future of Publishing
    If you enjoyed the show, be sure to Like Future of Publishing on Facebook ! Customers do not listen to sales pitches from people they don’t know like they used to. In this Future of Publishing interview, Chris Brogan talks about how companies need to go beyond broadcast and genuinely engage with their customers.
  • SAZBEAN  |  THURSDAY, MARCH 29, 2012
    [Facebook] Beyond Likes: How Google and Adobe Aim to Measure Your True Social ROI
    campaign may not do much for sales, but it might add a million Facebook fans or garner an impressive number of retweets. Measuring marketing spending used to be pretty easy, at least in theory: You’d run a big ad campaign and then see if your sales rose. If they did, great. If not, then you wasted your money. News & Notes
  • SAZBEAN  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook] 3 Ways to Improve Your Company’s Social Media Architecture
    In one recent project, my company found our client had close to 150 Facebook pages, more than 65 YouTube channels and 100 Twitter feeds. While the pressures on large organizations to use social media have gone up, creating a social media presence has reached one-click simplicity. The result is a sprawling mess. News & Notes
  • SAZBEAN  |  THURSDAY, JUNE 30, 2011
    [Facebook] Choosing Your Marketing Help in 2011: 5 Things You Should Stop Looking At
    corporate Facebook page with unanswered comments from 6 months prior. Inconsistent messaging. sales and marketing team that barely speak to each other. website optimized for everyone but visitors. blog that claims 36 visitors…per month. Welcome to the marketing cleanup job. Grab your latex gloves and mop, and let’s shine this company up!
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Facebook] 7 Ways to Format Blogs to Engage Readers’ Brains
    … I’ve added your blog to my Google reader!&# ~ Paul Pichugin “Like&# us on facebook: [link]. Share this on Facebook. What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. It’s not complicated.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Facebook] The New Market for Social Media Consultants
    Incenting knowledge workers —Just as marketers have to find ways to incent potential customers to engage with the company on its Facebook page or LinkedIn group, businesses have to find ways to incent their workers to use the social media tools they are providing.  By Neicole Crepeau, Contibuting {grow}  Columnist. Think Yammer. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Facebook] Google and Bing reveal that social influence bumps search engine results
    In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. It seems that this development may now also be an emerging element in search engine results.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 1, 2010
    [Facebook] CRM & Marketing Automation: 7 Critical Integration Points
    Share this on Facebook. While  CRM systems are not built for marketers , Marketing Automation systems are and you can use the same contacts. But it’s not just a one-time import of your contacts. The two systems should stay in sync at all times, so that updates from the CRM system flow into the Marketing Automation system and vice versa.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    James Wu | Facebook | Google+ | LinkedIn | Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit? 'A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.”  Wu contributes a monthly column on Social Media and Employment Law.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Facebook] LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know
    Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. Recently, LinkedIn launched a new sharing button that tracks the number of shares much like the buttons from Twitter and Facebook. What does the launch of LinkedIn Today mean for marketers?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, APRIL 27, 2012
    [Facebook] Social Communities for Banks… Are They Missing the Point?
    If my two primary financial institutions were on Facebook, I would want to be right there with them – in fact, I’d be that first person to like the page! One that I did come across does have quite a network on Facebook, and is currently under attack by a large number of customers.  Wendy K Emerson. There are few U.S.
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Facebook] Defining Social Business: a Call for Clarity and Collaboration
    Furthermore, note that social business, as a reality, not as a term, will not die if tomorrow Facebook or Twitter stops existing. Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” Business is business. Social is social.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
  • BIZNOLOGY  |  TUESDAY, APRIL 16, 2013
    [Facebook] Social media and the tragedy in Boston
    first learned about the bombing on Facebook. 'Yesterday, two bombs exploded near the finish line of the Boston Marathon. Then Twitter, then NPR, and then TV. Strangely enough, my television experience is markedly influenced by ubiquitous computing, Internet, networked cameras and video — even Vine ! I DO NOT STICK AROUND. 117FlHz.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 3, 2010
    [Facebook] Don’t Drop Your Drawers on the Web – by John Leavy
    On Facebook. Facebook asks for First Name, Last Name, Email Address, Password, Sex and Birthday. Most members assume whatever community they belong to that the community builders such as Facebook or Twitter have taken every step possible to secure their account; sorry to say that’s not true. little vigilance is in order.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Facebook] Latest Case Study: Impact of Social Reviews on New Products Online www.oneillclothing.com
    Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Facebook] Calling All Social Media Marketers: If a Fan Posts a Social Testimonial in the Forest, Does Anyone Hear It?
    Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’
  • INBLURBS  |  WEDNESDAY, JUNE 27, 2012
    [Facebook] How to Win Customer Loyalty in Social Media with Smart Inbound Marketing
    Many marketers out there still think that a Facebook “like” is a proof of customer loyalty. Or when the do promotions and give coupons and freebies this will help to tie customers to their brand. But the “like” button is mostly clicked by expecting a reward to do so. The top five most popular things customers expects from a brand are: 1.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Facebook] Social Media can be thread to your reputation
    Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers. With or without your involvement. WHERE do you publish your content?
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 6, 2010
    [Facebook] 10 Ways to Make Content More Engaging
    Share this on Facebook. In my opinion and experience, marketing that engages is emotional. The human brain is emotional at its very core. While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon. Actively listen to your audience and respond to their needs.
  • LEAD VIEWS  |  MONDAY, AUGUST 29, 2011
    [Facebook] Content Curation Best Practices
    that appeal to us with friends on our social networks like facebook, twitter and the like. The proliferation of the Internet has transformed the way we create, publish and distribute content. Today, the situation is exactly the opposite. The Internet has made a publisher of each one of us. So what exactly is content curation?
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] B2B All Day, Every Day: Are We Reaching Social Media Overload?
    The notification tone continuously emanating from your smartphone could mean one of many things: your client just emailed you, your mom just emailed you on another account, someone retweeted you, someone “liked” your Facebook post, someone wants to “link in” with you, someone just checked in – it’s never-ending.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Facebook] 7 Reasons You're Not Generating Leads From Social Media
    If someone is following your brand on Facebook, it’s probably to see what valuable content and offers you can offer them. Create special offers for Twitter followers that are different from your offers to your Facebook fans. On Facebook, you can provide as many links as you would like in the Info section.
  • EMARKETING STRATEGIST  |  MONDAY, NOVEMBER 8, 2010
    [Facebook] How to Kill Your Business with One Email
    Kimberly posted a link to this story on Facebook, “ The Day The Internet Threw A Righteous Hissyfit About Copyright And Pie ”. The Cooks Source Facebook Fan Page has garnered thousands of negative comments (and downright threats!) Why it’s important to give credit where credit is due will quickly become obvious. So, let’s get started.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Facebook] Twitter Rolls Out Cover Photos: How to Add Yours Today
    Like the recent LinkedIn Company Page changes , the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with. It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. drop-down menu will appear. HubSpot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 11, 2014
    [Facebook] A speech you will never hear again
    because there is this research about social media that haunts me: “Jealousy is the overwhelming feeling of 30% of the people who view their Facebook news feed.” Facebook and the other social media glitz can make life seem like it is out of reach. But I did have a purpose in doing this. My message was deeply personal.
  • HUBSPOT  |  MONDAY, JUNE 25, 2012
    [Facebook] Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited
    The worst case of this was when we misinterpreted our own, original data to back up a very controversial claim about social media on Facebook. If you've ever been given administrative credentials for a Facebook page, you'll know that you can use Facebook as yourself, or as your company. Ask your boss what she thinks. Twice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 25, 2014
    [Facebook] The good, the bad, and the ugly of #marketing conferences
    pieces of social media advice that trapped me 5 ways to use social media in sales even if your customer isn’t on Facebook 5 lessons to build a business that I learned from my clients Social media zombies and the 2 percent solution. But how are they changing? How important are they? Does it make sense to attend? To sponsor? Here we go!
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Facebook] How To Build A Culture of Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Content Marketing
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Facebook] 43 Bright Ideas for Promoting Your Lead Gen Content
    Facebook. To learn more about the shelf life of your Facebook posts, check out our post here. . 35) Boost the engagement of an organic Facebook post by putting some money behind it. You can also use Facebook’s Lookalike Audiences to promote content people similar to your fans. But that''s where lots of us get stuck. What 
  • ENGAGE  |  FRIDAY, JULY 11, 2014
    [Facebook] The Death of the Social Media Guy
    This person would be on call to show people how use Twitter, set up a Facebook brand page, and ultimately, be responsible for single-handedly carrying out a “social media strategy” with elbow grease as the exclusive item in his budget. we have a Facebook page!,” Social media is easy. My niece started her own blog.”.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Facebook] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn. 
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Prior to DocSend, Russ was a Product Manager at Facebook, where he arrived via the acquisition of his startup Pursuit.com. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend. Further, many email services aren’t built to handle the large PDFs necessitated by lengthier docs. Social Media.
  • HUBSPOT  |  THURSDAY, JULY 11, 2013
    [Facebook] How to Embed Instagram Photos and Videos, No Hacks Required [Quick Tip]
    'A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped. and then quickly disappointed because we couldn''t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn''t always work properly. Video. And that''s it!
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Facebook] Coca-Cola Kicks Pepsi's Ass in Marketing Showdown
    Facebook Business Page Fans: Coca-Cola Wins! Although Pepsi has a strong following with nearly 7 million fans, Coca-Cola has over 36 million fans on its Facebook business page. You've seen this fight before: Coke versus Pepsi. And chances are, you have your own taste preference between the two fierce rivals. Nicely done!
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Facebook] 6 Best Tactics for B2B Lead Generation
    Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. 'You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. Search marketing.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 25, 2012
    [Facebook] Add a blog and blogging to your New Year’s resolution
    Photo credit: ELTMAN. In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform. In many ways, blogging made me. In any age other than this one, would I have been able to do any of this?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Facebook] New Developments in B2B Loyalty Marketing
    In the area of enhancing customer relationships and fostering loyalty, to the power of social media is being felt throughout the B2B marketing world: Companies build the ranks of their followers on Twitter and LinkedIn, their “likes” on Facebook, and their RSS subscribers to blogs and YouTube channels.  Photo credit: Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 12, 2010
    [Facebook] A simple strategy to increase your influence on Twitter
    Link to comments to create on LinkedIn and Facebook and other platforms. Share this on Facebook. “How do I increase my influence on Twitter?&#. business colleague asked me this question and I figured if it was on his mind, it might be on yours too.  So here’s my strategy. 1) Build targeted connections. They’re wrong.  
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Facebook] Savvy Week in Review - August 19
    Are Facebook and LinkedIn violating your privacy? If you are on Facebook and LinkedIn, definitely read this post from Sarah Mitchell. Happy Friday! If you were on vacation like two of our Savvy Sisters were this week, you may have gotten a bit behind in your reading. Here's a great wrap up of some of our favorite posts this week.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Facebook] 8 Must-Dos for Pinning to Your Business Pinterest Account
    They encouraged pinners to get in the action by creating boards of their own and sharing across other social networks like Facebook. Pinterest drives more referral traffic than any other social network aside from Facebook, so it’s worth it to make sure your pins are linked. Cool right? business. Pinterest analytics can tell you.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Facebook] Which Companies are Totally Nailing B2B Marketing?
    Fortunately, Salesforce really excels on social, particularly on Facebook where they consistently using their header image to promote upcoming events. They also use Facebook to prominently display links to everything from infographics to blog posts. Some companies are actually producing really creative B2B marketing. Let’s take a look.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Facebook] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Whether it’s through an email newsletter , a blog, via Facebook or Twitter, or in person, customers love to learn useful information about what they’re buying. If you have customers who are also running a business, why not include a profile of them in your newsletter or on your website or Facebook page? Send a Handwritten Note .
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 27, 2014
    [Facebook] Built In Chicago March Launch Shows That Windy City Startup Love is Real
    In the age of Facebook and Twitter, SayHey! Notably relies on the collective Facebook users’ annoyance with unnewsworthy news on the newsfeed. Last night, 100+ Chicago startup enthusiasts poured into Rockit Bar on West Hubbard street, where hands were shaken and drinks were consumed. Who here wants to work at a startup? SayHey! SayHey!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Facebook] Critical guidelines to help you determine your optimal online advertising partner
    The obvious, and largest, example is Facebook, where we have volunteered buckets of information about ourselves and our interests. The obvious, and largest, example is Facebook, where we have volunteered buckets of information about ourselves and our interests. So how do you find the right media partners?
  • BIZNOLOGY  |  THURSDAY, MAY 8, 2014
    [Facebook] B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
    It’s like Facebook for B2B. 'LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. So what are some creative ways to do this? Twitter. Then build another.
  • LEAD VIEWS  |  THURSDAY, AUGUST 12, 2010
    [Facebook] “Why B2B Leads from Social Media Are More like Joe Biden than Lady Gaga”
    Well, there is no denying that Lady Gaga is taking the world by storm, she is everywhere – more than 10 million fans on Facebook and  5 million followers on twitter. Did the unusual headline catch your attention and perk your curiosity? You may like her or hate her, you certainly  cannot ignore her. from social media.
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 6, 2010
    [Facebook] B2B Content Marketing in the Age of TMI
    I've participated in several client conference calls, answered a few messages on my Facebook page and scanned my TweetDeck columns to make sure I haven't missed anything. Today has been one of those days with too much information (TMI) from the start. I've followed my new Twitter followers. And, you know what? Go on, admit it.
  • CONNECT THE DOCS  |  MONDAY, JUNE 4, 2012
    [Facebook] 42 Rules For Your New Leadership Role: Interesting insights
    Pam Fox Rollin: Website : Twitter : Facebook. 42 Rules for Your New Leadership Role by Pam Fox Rollin, describes practical and effective actions for one to make a strong start at the top level Management, especially VP, Director, or Manager Job. Topics covered in this book are 1. How to gain cooperation from your team2. Normal. personal.
  • SAZBEAN  |  MONDAY, MARCH 28, 2011
    [Facebook] Build It and They Won’t Come
    For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness). Nothing is free.
  • BUYEROLOGY  |  WEDNESDAY, MAY 18, 2011
    [Facebook] Social Buyerology: Understanding Buyers in the Social Age
      The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.  Image by aafromaa via Flickr. The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.  
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] Does Content Marketing Really Have a Confidence Problem?
    Only 37% of marketers believe their Facebook advertising is effective. Only 37% of marketers believe their Facebook advertising is effective. 'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Source).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 6, 2011
    [Facebook] Confessions of a smartphone douchebag
    Dozens of LinkedIn, Facebook and YouTube requests.  I have developed a twitch. can’t go more than 15 minutes without reaching into my pocket, pulling out my smartphone and checking in with the torrent of communications coming at me through email, the social web and my blog. It happens on a regular pace, without planning or thought. 
  • VIEWPOINT  |  TUESDAY, JANUARY 11, 2011
    [Facebook] 10 Inside Sales Predictions for 2011
    Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.
  • E-STORM  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Facebook] Indonesia: Next Major E-commerce Market?
    'Just two years ago, the main discussion about the Indonesian e-commerce scene was focused on blogshops, which were mostly mom-and-pop shops uploading photos of their wares on Facebook or Blogspot. Transactions were handled offline, with customers SMSing their bank transfer IDs to shop owners to confirm purchases.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Facebook] 7 Silly Google+ Business Page Mistakes to Fix NOW
    For an example, let's take a look at the first result returned when performing a search for Facebook on Google+. This looks like Facebook's Google+ business page. But wait.check out that tagline: "facebook community on google+." Is this the official Facebook page? Silly Google+ Page Mistakes to Avoid. Poor use of photos.
  • SAZBEAN  |  SATURDAY, APRIL 13, 2013
    [Facebook] Top Internet strategy, marketing and technology links for the week of April 13, 2013
    Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study  (Socialnomics) Why You Should Market Like You (Want to) Cook  (Portent) 5 Email Marketing Strategies for Customer Retention  (Marketo). News & Notes
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 27, 2012
    [Facebook] Content Marketers Must Read Book of the Week!
    Blog Twitter Facebook     Blog Twitter Facebook. Name: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Author: Robert Rose             Joe Pulizzi.               . Content marketing is the latest rage now. Who is the book intended for? Top 3 takeaways from the book.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Facebook] 6 Core Benefits of Well-Defined Marketing Personas
    If one of your personas tends to spend more time on Facebook compared to another, who prefers email, you'll know which type of content needs to be in each place. Do you know who your typical customers are? Do you know where they shop? How much money they make in a year? How many kids they have? Customer personas work in the same way.
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Facebook] Is Twitter a Dying Social Network? #MKTGdebate
    That stat comes straight from Twitter, and while it seems like a lot, it's only an eighth of Facebook users. Well, Twitter came out two years after Facebook, but six years before Pinterest. In terms of a social network user growth comparison, this means that Twitter's user numbers should be closer to Facebook. but they're not.
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 18, 2009
    [Facebook] What to Look for When Purchasing in the Cloud
    Use Twitter, LinkedIn (your network), or Facebook groups, etc. I had the great pleasure of presenting at last week’s Cloudworld Conference at Moscone Center. Not surprisingly the subject was Cloud Computing—specifically “What to Look for and What to Look out for when Purchasing in the Cloud”. And with good reason. things to look for: 1.
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Facebook] Case Study: Using Integrated Digital Marketing to Sell Old Books
    The site also contains social share buttons linking to solid presences on Facebook and Twitter. On Facebook, there is a lot of visual interaction and well-coordinated messaging with the website. Sometimes cutting-edge marketing is found in the unlikeliest of places. VISUAL AND INTERACTIVE. Pretty slick. DYNAMIC AND PERSONAL. Snappy.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Facebook] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. '“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. We are at an inflection point.”. There are now more mobile phones in the world than people.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2011
    [Facebook] You’ve probably over-farmed your donors’ land
    They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter. search, as well as search.twitter.com and on Facebook as well, where 800 million global denizens spend their working hours. Image via Wikipedia. Or fertilizers?
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Facebook] Start With Relevant, Aspire To Remarkable
    Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. The tools to create content are easily accessible, extremely affordable, and not very difficult to learn. That said, just because you can, doesn’t mean you should. With the power to publish comes great responsibility. Sign up. Or Does It?
  • HUBSPOT  |  MONDAY, MAY 27, 2013
    [Facebook] How One Nonprofit Is Using Content to Give Back to U.S. Soldiers
    The OWH Facebook Page. Operation Write Home also creates some incredible content for Facebook. Not only has the organization creatively customized its cover photo and additional pages, but it also consistently shares content that its Facebook fans love. 'Memorial Day is a special day in the U.S. Armed Forces. military.
  • ENGAGE  |  THURSDAY, NOVEMBER 1, 2012
    [Facebook] 5 Ways to Create More Content Without Creating More Work
    If you have a great visual with your article, turn it into a social object by posting it on your Facebook or Pinterest page. Blose advises embracing the Facebook timeline. A lot can happen in a minute. Social media and mobile and digital publishing have seriously altered how people consume, share and interact with information.
  • WEBBIQUITY  |  TUESDAY, JUNE 8, 2010
    [Facebook] Social Media: Making Friends for Fun & Profit
    Facebook. The jury is still out on Facebook’s effectiveness for the B2B market.  We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Share this on Facebook. Guest post by Kim Albee. Should you participate?  What avenues will be most fruitful?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] The 15 Best Infographics of 2014
    8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media. 'Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn''t escape conversation. These 15, however, managed to stand out. My criteria here were not scientific.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 4, 2011
    [Facebook] Social Media Conversation. Yes, but at what cost?
    But now their comments are public on company Facebook pages and other social platfroms.   McDonalds has a staff of people Facebooking and tweeting all the time.  There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. But at what cost?
  • HUBSPOT  |  SUNDAY, DECEMBER 30, 2012
    [Facebook] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
    Randi Zuckerberg Not Happy About Facebook Photo Privacy Breach, From Mashable. Over the holidays, Randi Zuckerberg, the former head of marketing for Facebook, posted a photo on Facebook (how fitting!) Sounds like a pretty normal thing any Facebook user might do, right? So how about we lend you a hand? What do you say?
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Facebook] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Facebook (70.6%). 'How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Facebook] 6 Reasons to Embrace Social Media Today
    Organizations as diverse as law firms, interior designers, real estate agents, and roofing companies are using blogs, podcasts, videos, and user communities such as Facebook to demonstrate their expertise and thought leadership. Social media marketing is a trend, not a fad. Social media marketing is here to stay. Not next week. But now.
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 26, 2012
    [Facebook] How to Make Social Media Marketing More Effective:10 Do’s and Don’t Tips
    Also use content on LinkedIn, Twitter and Facebook to drive traffic to your blog. Social media and its marketing are very important, and how you execute can mean the difference between fair and great results. We all try to formulate best practices. Here are my thoughts and I would love to hear what you would add to the lists: DO’S.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Facebook] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Have you seen SAP’s Facebook Friend Optimizer ? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Yes or No? More will be sold. Lots more.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JULY 20, 2010
    [Facebook] 5 Ideas and More to Improve B2B Marketing Strategy
    Share this on Facebook. Rick Volz. In a recent Modern B2B Marketing Blog article , the author Maria Pergolino suggests it’s the right time to assess your B2B Marketing Strategy and consider areas of improvement.  Maria suggests the following 5 ideas to improve your marketing strategy: 1. Find new ways to integrate marketing channels. Asking.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Facebook] Why Nonprofit Social Media is a Waste of Time
    FACEBOOK. Are you one of those nonprofits that put up a Facebook page because everyone said you “should” ; then started promoting the heck out of it to your current constituency with email and newsletter blasts saying “Hey, we’re on Facebook now.  What could you do to create an engaging dialogue with your Facebook fans?
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Facebook] B2B Blogging Gets Publishing Discipline
    Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Holy cow!
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Facebook] Why Are You In Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'My second blog post ever included my attempt to answer the question “ Why am I in Marketing? Why are you in marketing? What is the role of marketing in the business? . Or the adrenalin.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 24, 2014
    [Facebook] Why Willy Wonka Should Not Be Your Business Model
    Some of these companies even engage in their version of Social Media: they have a Twitter or Facebook account, post semi-regularly, but don’t actually engage with any of the users. 'It’s important to get a few of the obvious things out of the way first: 1) Willy Wonka = the 70’s Gene Wilder version of the Roald Dahl book.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Facebook] 28 Awesome B2B Social Media Statistics
    Channels : Asked to rate the effectiveness of specific social media sites in their marketing efforts, more than one-half of respondents said that Facebook was “extremely” or “somewhat” effective. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Source ). Source ).
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 17, 2010
    [Facebook] How Do Consumers Make Decisions? Theory or Fact?
    Share this on Facebook. Bob McCarron. How do customers make decisions? This question has been at the core of marketing strategy for many years.  As marketers manipulate the various principles of marketing, the consumers they seek to reach also change their decision-making criteria.  Are these consumer decision-making theories new?  Digg this!
  • FIFTH GEAR ANALYTICS  |  MONDAY, NOVEMBER 22, 2010
    [Facebook] Apple: A Story of Consistent Brand Messaging Across Channels.
    Share this on Facebook. Kevin Gilbert. Unless you’ve been sleeping under a rock, you are aware that Apple has flooded the market with impressive state-of-the-art and stylish consumer electronics:  iPhone cell phones, iPod MP3 players, iPod Touch hand-held computers, and now the iPad tablet computer. was excited to setup my new iPad.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2012
    [Facebook] 10 Clever Ways Your Email Signature Can Support Your Marketing
    You can either include a link to your personal accounts on sites such as Twitter, LinkedIn, Facebook, Google+, etc., You know that you're a true email marketer if every single one of your emails includes a call-to-action. And I'm not talking about email marketing blasts here. Here are ten awesome suggestions: 1. Your Website (Homepage).
  • WEBBIQUITY  |  TUESDAY, MAY 14, 2013
    [Facebook] 30 Awesome Blogging Guides, Tips and Resources
    And more than half of all social media-driven blog traffic comes from Facebook (28%) and Twitter (26%) combined. Contending that “Everyone always jumps onto Facebook and Twitter as one of their first social media activities. more here in 30 of the best business blogging guides and resources of the past year. Why Blog. IT DROPPED!
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] Five Signs of Hope in Marketing Land
    m sure sales and that helpful lady in accounting have been quietly sending you all sorts of great ideas, broken links and videos they found on Facebook. 'Some people think Spring is the season of hope. think it’s the season of mud and discovering, as the snow melts, that your neighbour’s large dog has added more fibre to its diet. Well done!
  • INBLURBS  |  THURSDAY, JANUARY 6, 2011
    [Facebook] Social Media Marketing: Hurry, your competitor is one step ahead
    Setup a facebook fan page and a Twitter account and start social media conversation. Download our free eBook: 9 Easy Steps to Facebook Success. FREE Report: Learn How to Add a Facebook Fan Page less than ten minutes! More and more businesses use social media to attract new clients. This turbo charges the social media use.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 18, 2015
    [Facebook] What Is Thought Leadership? And When You Should Use It?
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'Few terms raise the ire of the buzzword police more than thought leadership. But But what is thought leadership? Let’s start by getting on the same page. What Is Thought Leadership? It’s not pedigree. Others have pointed.
  • SOCIAL MEDIA B2B  |  TUESDAY, NOVEMBER 30, 2010
    [Facebook] Does B2B Social Media Drive Holiday Sales?
    If you provide business consulting services, does adding a holiday themed landing tab on your Facebook Page bring in end of the year business? Create an engaging holiday themed landing tab on your Facebook Page for your business consulting services and encourage customers to share holiday stories. Let’s look at some examples.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Facebook] 5 ways corporate culture determines social media success
    If your boss is making your employment contingent on Facebook Likes or the number of blog comments you get next month, it might be time to consider another position! A while back I was working with a new client in New York. In every meeting I attended, his name, and his values, were mentioned at least once. Are they able to react?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] 20 Amazing Examples Of Brand Content Marketing Hubs
    That post has 23,000 shares and more than 210,000 likes on Facebook! And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. think it often helps brands who might need that little push into content marketing, to see what others are doing.
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