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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Facebook] Google and Bing reveal that social influence bumps search engine results
    In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. It seems that this development may now also be an emerging element in search engine results.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Facebook] 7 Ways Your Sales Team Can Get Results with B2B Social Media
    Have a vibrant Facebook presence. Your business should already have a Facebook page. From there, encourage members of your sales team to create a Facebook group that relates to your business offerings and invite people to join. 'Are your salespeople actively engaged in social media as part of their lead generation efforts?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 25, 2011
    [Facebook] You’ve probably over-farmed your donors’ land
    They supported the seasonal messaging with direct mail outreaches as well as daily updates shared via Social Media to their followers and friends on Facebook and Twitter. search, as well as search.twitter.com and on Facebook as well, where 800 million global denizens spend their working hours. Image via Wikipedia. Or fertilizers?
  • HUBSPOT  |  MONDAY, AUGUST 2, 2010
    [Facebook] Top 5 Inbound Marketing Articles to Start the Week: Content Sources
    Facebook: Daily Active Users. Altimeter Report: The 8 Success Criteria for Facebook Page Marketing. Jeremiah's article highlights some recent research conducted by Altimeter Group to determine success criteria for Facebook page best practices. Free Download: 2010 Facebook Marketing Guide. Referring Sites and Keywords.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 14, 2011
    [Facebook] 4 Lessons Social Media Pros Can Learn from DemandGen
    Start asking yourself, every day, how is this blog, this tweet, this content series, this Facebook campaign helping us land new customers. Facebook. by Joe Chernov | Tweet this So you are the social media dude – or dudette – at your company. You were tinkering inside Google+ while the rest of the Web begged for an invitation. LinkedIn.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    James Wu | Facebook | Google+ | LinkedIn | Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit? 'A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.”  Wu contributes a monthly column on Social Media and Employment Law.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Facebook] Surveys Show ‘Social Business’ Concept Gaining Traction
    Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It’s also worth noting that 81 percent of respondents use face-to-face interactions to connect with customers or prospects, underlining the fact that Facebook has its limits.
  • BIZNOLOGY  |  THURSDAY, MAY 8, 2014
    [Facebook] B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
    It’s like Facebook for B2B. 'LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. So what are some creative ways to do this? Twitter. Then build another.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 25, 2012
    [Facebook] Add a blog and blogging to your New Year’s resolution
    Photo credit: ELTMAN. In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform. In many ways, blogging made me. In any age other than this one, would I have been able to do any of this?
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 21, 2012
    [Facebook] New Developments in B2B Loyalty Marketing
    In the area of enhancing customer relationships and fostering loyalty, to the power of social media is being felt throughout the B2B marketing world: Companies build the ranks of their followers on Twitter and LinkedIn, their “likes” on Facebook, and their RSS subscribers to blogs and YouTube channels.  Photo credit: Wikipedia.
  • WEBBIQUITY  |  THURSDAY, SEPTEMBER 30, 2010
    [Facebook] How to Write a Social Media Policy
    LinkedIn, Facebook, Plaxo, Hi5, etc.). Share this on Facebook. Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Introduction and Definitions.
  • SALES CHALLENGER  |  MONDAY, JULY 25, 2011
    [Facebook] 5 Tips to Get the Most from Salesforce Chatter
    For those unfamiliar with the platform, Salesforce Chatter is like Facebook, but for organizations. Organizations have perpetually struggled to drive collaboration and knowledge-sharing across their different functions, business units, and geographies. Too many alerts can overwhelm employees, eroding the application’s usefulness.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. Bueller ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Facebook] The New Market for Social Media Consultants
    Incenting knowledge workers —Just as marketers have to find ways to incent potential customers to engage with the company on its Facebook page or LinkedIn group, businesses have to find ways to incent their workers to use the social media tools they are providing.  By Neicole Crepeau, Contibuting {grow}  Columnist. Think Yammer. Tweet.
  • THE POINT  |  WEDNESDAY, MAY 12, 2010
    [Facebook] Help Our Client Choose a Logo (Poll)
    Feel free also to share the poll with friends, colleagues, and family using the “SHARE&# button, which will allow you to add this post to Facebook or Twitter, or forward the information via email. Sonoma Canopy Tours will be one of the largest zipline tours in the nation when it opens in Sonoma County, California later this year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 11, 2014
    [Facebook] A speech you will never hear again
    because there is this research about social media that haunts me: “Jealousy is the overwhelming feeling of 30% of the people who view their Facebook news feed.” Facebook and the other social media glitz can make life seem like it is out of reach. But I did have a purpose in doing this. My message was deeply personal.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 13, 2012
    [Facebook] Inbound Marketing 101: Get Your Customers To Listen And Buy [Infographic]
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. Today’s consumers want to learn. 
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 1, 2010
    [Facebook] CRM & Marketing Automation: 7 Critical Integration Points
    Share this on Facebook. While  CRM systems are not built for marketers , Marketing Automation systems are and you can use the same contacts. But it’s not just a one-time import of your contacts. The two systems should stay in sync at all times, so that updates from the CRM system flow into the Marketing Automation system and vice versa.
  • MEASURABLE MARKETING  |  MONDAY, JANUARY 16, 2012
    [Facebook] Perspectives on The Digital Privacy Debate in 2012
    eMarketer research has found that privacy concerns vary according to age, with non-millennial respondents (those 30+) having stronger concerns around hackers, Facebook privacy, targeted web ads, search engine tracking, etc. Privacy in the digital age.an oxymoron for. some, a heated debate for most. The following. Trust. Control. Transparency.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 14, 2011
    [Facebook] Fight Them in the Cafés, Not on the Beaches
    Reading about your products a little too often on Facebook? More and more small business owners are jumping into LinkedIn groups, Facebook and Twitter, not just to drive business but to connect with other business people and ask questions about, say, your products. Do people say bad things about your company online? Ugly things?
  • INSIGHTIQ BLOG  |  FRIDAY, SEPTEMBER 21, 2012
    [Facebook] 5 Ways to Use Pinterest for Your Business
    You might also want to keep in mind that there was a time when your company didn’t even have a Facebook page, and before that, a website. Chances are that you have a presence on Facebook these days, and may also be tweeting, blogging, and embracing all the things social has to offer to the fullest. That is true in a way. Visuals.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2011
    [Facebook] LinkedIn Launches "LinkedIn Today" - Tips Marketers Need to Know
    Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more. Recently, LinkedIn launched a new sharing button that tracks the number of shares much like the buttons from Twitter and Facebook. What does the launch of LinkedIn Today mean for marketers?
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 25, 2012
    [Facebook] 18 Growing B2B Content Marketing Trends to Share
    80% of B2B Marketers use Facebook to distribute their content. Every year the Content Marketing Institute and MarketingProfs collaborate on a content marketing survey of B2B marketers. This year’s results are based on responses from 1,416 North American B2B marketers from all industries and all size companies. Photo Credit: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 12, 2010
    [Facebook] A simple strategy to increase your influence on Twitter
    Link to comments to create on LinkedIn and Facebook and other platforms. Share this on Facebook. “How do I increase my influence on Twitter?&#. business colleague asked me this question and I figured if it was on his mind, it might be on yours too.  So here’s my strategy. 1) Build targeted connections. They’re wrong.  
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Facebook] Latest Case Study: Impact of Social Reviews on New Products Online www.oneillclothing.com
    Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'O’Neill Clothing Presented this Case Study at the eTail West Conference in Palm Springs in Feb 2013.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Facebook] Calling All Social Media Marketers: If a Fan Posts a Social Testimonial in the Forest, Does Anyone Hear It?
    Facebook • Twitter • Digg • StumbleUpon • Add to favorites • Email • RSS • Google 'The age old saying, ‘if a tree falls in the forest and no one is around to hear it, does it make a sound?’
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 16, 2010
    [Facebook] Social Media: Here's a Manufacturer That's Getting It Right
    Web site – When they redesigned their site , they made sure that as social elements were added, they included links to Twitter and Facebook, and to view their latest video, they added a link to YouTube, or to look at their product photos, they added the link to Flickr. By the way, they’re doing a great job. But it was a process.
  • WRITING ON THE WEB  |  THURSDAY, JUNE 16, 2011
    [Facebook] 7 Ways to Format Blogs to Engage Readers’ Brains
    … I’ve added your blog to my Google reader!&# ~ Paul Pichugin “Like&# us on facebook: [link]. Share this on Facebook. What are the two most important parts (a.k.a. opportunities to engage readers) of your business blog post? Most experts will tell you this: The headline. The call to action. It’s not complicated.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Facebook] 7 Reasons You're Not Generating Leads From Social Media
    If someone is following your brand on Facebook, it’s probably to see what valuable content and offers you can offer them. Create special offers for Twitter followers that are different from your offers to your Facebook fans. On Facebook, you can provide as many links as you would like in the Info section.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JUNE 2, 2010
    [Facebook] Predictive Analytics for B2B Marketing
    Share this on Facebook. When you make good use of Marketing Analytics you can focus your attention on the right campaigns and optimize these campaigns for conversion (see my earlier posts on demand generation metrics ). However, reporting is often used to analyze campaigns that have already happened. Analyze Your Data. Find Predictors.
  • MARKETING GENIUS BLOG  |  TUESDAY, MAY 25, 2010
    [Facebook] Increase Email Click-Through Rates With Segmentation
    Share this on Facebook. We all want to receive email that is interesting to read and we get annoyed with messages that miss the mark. So when we send out our own emails, how can we make sure they’re going to be relevant for the recipients? List Segmentation. Segment Your List! Define Your Target Groups. By product. By job role.
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 6, 2010
    [Facebook] The Ultimate KPIs for Marketers
    Share this on Facebook. Many years ago I bought the book “ Measuring Marketing: 103 Key Metrics Every Marketer Needs &# to take my knowledge of marketing measurement to the next level. Unfortunately, going through 100+ metrics is somewhat intimidating and I only read a couple of chapters. Let’s give it a try. Five Example KPIs.
  • MARKETING GENIUS BLOG  |  MONDAY, AUGUST 10, 2009
    [Facebook] Ten Rules for Twitter Sales Effectiveness
    I was checking out Facebook and caught Gerhard Gschwandtner’s great post on Twitter effectiveness. loved it so much I’m reposting it here. Want to know more? Check out his entire post or (better still) join him and leading Sales 2.0 at the upcoming Sales 2.0 Conference in Chicago. Do they use proper English? Monologues are dead.
  • PR MEETS MARKETING  |  TUESDAY, DECEMBER 23, 2008
    [Facebook] Let the 2009 Trend Lists Grow
    Right now, we’re enamored with all the tools – Twitter , Tweetdeck , Twhirl , Facebook , Friendfeed etc.   One of my most popular posts last year was my summary of 2008 trend lists. To me, these seem almost second nature! So what do I think will be top trends for 2009? Here are my top three:  . Conversation Agent – The Future is Now.
  • PR MEETS MARKETING  |  TUESDAY, APRIL 29, 2008
    [Facebook] Brave New World of Media Pitching: Twitter
    Twitter, facebook, linked in, RSS feeds, etc.  . I have a page about how to pitch a blogger , but I'm realizing that this goes beyond pitching bloggers vs. traditional media. It's how do we pitch people in general?  . The questions now is, which is better? I've seen a lot of writing around new ways of pitching. What made this work? del.icio.us
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 20, 2014
    [Facebook] Successful B2B Marketing is Optimized For Users First
    While posting photos of puppies and rainbows on a Facebook page isn’t going to bring the target audience of most companies, showcasing the company culture, employees, and even a few well-crafted light-hearted jokes or photos can show the right face of the business. 'Yes, B2B marketing is businesses marketing to businesses. Final Thoughts.
  • FIFTH GEAR ANALYTICS  |  FRIDAY, APRIL 27, 2012
    [Facebook] Social Communities for Banks… Are They Missing the Point?
    If my two primary financial institutions were on Facebook, I would want to be right there with them – in fact, I’d be that first person to like the page! One that I did come across does have quite a network on Facebook, and is currently under attack by a large number of customers.  Wendy K Emerson. There are few U.S.
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Facebook] Defining Social Business: a Call for Clarity and Collaboration
    Furthermore, note that social business, as a reality, not as a term, will not die if tomorrow Facebook or Twitter stops existing. Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” Business is business. Social is social.
  • GREAT B2B MARKETING  |  THURSDAY, JUNE 3, 2010
    [Facebook] Don’t Drop Your Drawers on the Web – by John Leavy
    On Facebook. Facebook asks for First Name, Last Name, Email Address, Password, Sex and Birthday. Most members assume whatever community they belong to that the community builders such as Facebook or Twitter have taken every step possible to secure their account; sorry to say that’s not true. little vigilance is in order.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Facebook] Twitter Rolls Out Cover Photos: How to Add Yours Today
    Like the recent LinkedIn Company Page changes , the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with. It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. drop-down menu will appear. HubSpot.
  • INBLURBS  |  WEDNESDAY, JUNE 27, 2012
    [Facebook] How to Win Customer Loyalty in Social Media with Smart Inbound Marketing
    Many marketers out there still think that a Facebook “like” is a proof of customer loyalty. Or when the do promotions and give coupons and freebies this will help to tie customers to their brand. But the “like” button is mostly clicked by expecting a reward to do so. The top five most popular things customers expects from a brand are: 1.
  • INBLURBS  |  THURSDAY, NOVEMBER 3, 2011
    [Facebook] Social Media can be thread to your reputation
    Companies engage increasingly in social media sites like Facebook, Twitter, LinkedIn and other forums and platforms. They go to step into conversation with their audience to offer better service and support and to strengthen the band between actual and future customers. With or without your involvement. WHERE do you publish your content?
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 6, 2010
    [Facebook] 10 Ways to Make Content More Engaging
    Share this on Facebook. In my opinion and experience, marketing that engages is emotional. The human brain is emotional at its very core. While women process messages with more emotional than men, both must be engaged emotionally for a message to be remembered and acted upon. Actively listen to your audience and respond to their needs.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2011
    [Facebook] Coca-Cola Kicks Pepsi's Ass in Marketing Showdown
    Facebook Business Page Fans: Coca-Cola Wins! Although Pepsi has a strong following with nearly 7 million fans, Coca-Cola has over 36 million fans on its Facebook business page. You've seen this fight before: Coke versus Pepsi. And chances are, you have your own taste preference between the two fierce rivals. Nicely done!
  • LEAD VIEWS  |  MONDAY, AUGUST 29, 2011
    [Facebook] Content Curation Best Practices
    that appeal to us with friends on our social networks like facebook, twitter and the like. The proliferation of the Internet has transformed the way we create, publish and distribute content. Today, the situation is exactly the opposite. The Internet has made a publisher of each one of us. So what exactly is content curation?
  • B2B IDEAS @ WORK  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] B2B All Day, Every Day: Are We Reaching Social Media Overload?
    The notification tone continuously emanating from your smartphone could mean one of many things: your client just emailed you, your mom just emailed you on another account, someone retweeted you, someone “liked” your Facebook post, someone wants to “link in” with you, someone just checked in – it’s never-ending.
  • HUBSPOT  |  THURSDAY, JULY 11, 2013
    [Facebook] How to Embed Instagram Photos and Videos, No Hacks Required [Quick Tip]
    'A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped. and then quickly disappointed because we couldn''t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn''t always work properly. Video. And that''s it!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 6, 2011
    [Facebook] Confessions of a smartphone douchebag
    Dozens of LinkedIn, Facebook and YouTube requests.  I have developed a twitch. can’t go more than 15 minutes without reaching into my pocket, pulling out my smartphone and checking in with the torrent of communications coming at me through email, the social web and my blog. It happens on a regular pace, without planning or thought. 
  • HUBSPOT  |  MONDAY, JUNE 25, 2012
    [Facebook] Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited
    The worst case of this was when we misinterpreted our own, original data to back up a very controversial claim about social media on Facebook. If you've ever been given administrative credentials for a Facebook page, you'll know that you can use Facebook as yourself, or as your company. Ask your boss what she thinks. Twice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] Does Content Marketing Really Have a Confidence Problem?
    Only 37% of marketers believe their Facebook advertising is effective. Only 37% of marketers believe their Facebook advertising is effective. 'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Source).
  • ENGAGE  |  FRIDAY, JULY 11, 2014
    [Facebook] The Death of the Social Media Guy
    This person would be on call to show people how use Twitter, set up a Facebook brand page, and ultimately, be responsible for single-handedly carrying out a “social media strategy” with elbow grease as the exclusive item in his budget. we have a Facebook page!,” Social media is easy. My niece started her own blog.”.
  • CONNECT THE DOCS  |  MONDAY, JUNE 4, 2012
    [Facebook] 42 Rules For Your New Leadership Role: Interesting insights
    Pam Fox Rollin: Website : Twitter : Facebook. 42 Rules for Your New Leadership Role by Pam Fox Rollin, describes practical and effective actions for one to make a strong start at the top level Management, especially VP, Director, or Manager Job. Topics covered in this book are 1. How to gain cooperation from your team2. Normal. personal.
  • SAZBEAN  |  MONDAY, MARCH 28, 2011
    [Facebook] Build It and They Won’t Come
    For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness). Nothing is free.
  • SAZBEAN  |  SATURDAY, APRIL 13, 2013
    [Facebook] Top Internet strategy, marketing and technology links for the week of April 13, 2013
    Ignite Social Media) How to Use Twitter as an Effective Customer Service Platform: A Confused.com Case Study  (Socialnomics) Why You Should Market Like You (Want to) Cook  (Portent) 5 Email Marketing Strategies for Customer Retention  (Marketo). News & Notes
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 27, 2012
    [Facebook] Content Marketers Must Read Book of the Week!
    Blog Twitter Facebook     Blog Twitter Facebook. Name: Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Author: Robert Rose             Joe Pulizzi.               . Content marketing is the latest rage now. Who is the book intended for? Top 3 takeaways from the book.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Prior to DocSend, Russ was a Product Manager at Facebook, where he arrived via the acquisition of his startup Pursuit.com. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend. Further, many email services aren’t built to handle the large PDFs necessitated by lengthier docs. Social Media.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 25, 2013
    [Facebook] The Future of Marketing [Slides] – From SAP CMO Jonathan Becher
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. '“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”. We are at an inflection point.”. There are now more mobile phones in the world than people.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Facebook] Content marketing metrics and analytics: it’s all about you
    For example,  Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 4, 2013
    [Facebook] 6 Best Tactics for B2B Lead Generation
    Social media advertising isn’t targetable or scalable enough in many B2B markets to make the list above, but with recent updates from Facebook and rumored changes pending from Twitter, that may change. 'You need to generate leads, right? The B2B lead generation landscape has changed tremendously in the last decade. Search marketing.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Facebook] Savvy Week in Review - August 19
    Are Facebook and LinkedIn violating your privacy? If you are on Facebook and LinkedIn, definitely read this post from Sarah Mitchell. Happy Friday! If you were on vacation like two of our Savvy Sisters were this week, you may have gotten a bit behind in your reading. Here's a great wrap up of some of our favorite posts this week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 4, 2011
    [Facebook] Social Media Conversation. Yes, but at what cost?
    But now their comments are public on company Facebook pages and other social platfroms.   McDonalds has a staff of people Facebooking and tweeting all the time.  There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. But at what cost?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Facebook] Which Companies are Totally Nailing B2B Marketing?
    Fortunately, Salesforce really excels on social, particularly on Facebook where they consistently using their header image to promote upcoming events. They also use Facebook to prominently display links to everything from infographics to blog posts. Some companies are actually producing really creative B2B marketing. Let’s take a look.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2011
    [Facebook] 7 Silly Google+ Business Page Mistakes to Fix NOW
    For an example, let's take a look at the first result returned when performing a search for Facebook on Google+. This looks like Facebook's Google+ business page. But wait.check out that tagline: "facebook community on google+." Is this the official Facebook page? Silly Google+ Page Mistakes to Avoid. Poor use of photos.
  • MARKETING INTERACTIONS  |  WEDNESDAY, OCTOBER 6, 2010
    [Facebook] B2B Content Marketing in the Age of TMI
    I've participated in several client conference calls, answered a few messages on my Facebook page and scanned my TweetDeck columns to make sure I haven't missed anything. Today has been one of those days with too much information (TMI) from the start. I've followed my new Twitter followers. And, you know what? Go on, admit it.
  • HUBSPOT  |  THURSDAY, JUNE 14, 2012
    [Facebook] Is Twitter a Dying Social Network? #MKTGdebate
    That stat comes straight from Twitter, and while it seems like a lot, it's only an eighth of Facebook users. Well, Twitter came out two years after Facebook, but six years before Pinterest. In terms of a social network user growth comparison, this means that Twitter's user numbers should be closer to Facebook. but they're not.
  • MARKETING GENIUS BLOG  |  TUESDAY, AUGUST 18, 2009
    [Facebook] What to Look for When Purchasing in the Cloud
    Use Twitter, LinkedIn (your network), or Facebook groups, etc. I had the great pleasure of presenting at last week’s Cloudworld Conference at Moscone Center. Not surprisingly the subject was Cloud Computing—specifically “What to Look for and What to Look out for when Purchasing in the Cloud”. And with good reason. things to look for: 1.
  • LEAD VIEWS  |  THURSDAY, AUGUST 12, 2010
    [Facebook] “Why B2B Leads from Social Media Are More like Joe Biden than Lady Gaga”
    Well, there is no denying that Lady Gaga is taking the world by storm, she is everywhere – more than 10 million fans on Facebook and  5 million followers on twitter. Did the unusual headline catch your attention and perk your curiosity? You may like her or hate her, you certainly  cannot ignore her. from social media.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Facebook] Google’s new strategy: We do everything
    Facebook. Every dollar and every minute that Facebook, Microsoft, Apple, and all these others spend defending their core businesses prevents them from coming after Google’s core search and advertising business. While even titans like Facebook and Microsoft feel the need for partnership, Google is its own ecosystem. Adobe.
  • E-LIGN  |  FRIDAY, JULY 12, 2013
    [Facebook] Thoughts on Social Media Privacy for Business Owners
    As public awareness of Facebook’s privacy issues grows, more and more users are flocking to alternatives like these. 'Social media privacy concerns are putting consumers on edge, so be proactive in your social media presence by understanding privacy trends and acknowledging your customers’ needs. Your Customers’ Trust is Fragile.
  • E-LIGN  |  WEDNESDAY, JULY 31, 2013
    [Facebook] 3 Solid Reasons Why Every Business Needs to Create Content
    It is also absolutely essential that you share your content through all the social media platforms such as Facebook, Twitter, and Pinterest. 'Inbound marketing is the strategy of drawing in visitors with blog posts, videos, paid traffic, and above all else, unique and engaging content. Summary. Inbound Marketing
  • B2B MARKETING TRACTION  |  TUESDAY, FEBRUARY 22, 2011
    [Facebook] What’s Wrong with Your B2B Web Site?
    Does each page on your web site have a few actions a visitor can take such as subscribing to your blog or newsletter or following you on Facebook or Twitter, so they are not forced into an “all or nothing” call to action? Tweet. Are you getting more traffic, but no return on your investment in the form of sales revenue?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Facebook] Why Are You In Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'My second blog post ever included my attempt to answer the question “ Why am I in Marketing? Why are you in marketing? What is the role of marketing in the business? . Or the adrenalin.
  • BUYEROLOGY  |  WEDNESDAY, MAY 18, 2011
    [Facebook] Social Buyerology: Understanding Buyers in the Social Age
      The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.  Image by aafromaa via Flickr. The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.  
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Facebook] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. ” ~ IDC.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Facebook] Why Nonprofit Social Media is a Waste of Time
    FACEBOOK. Are you one of those nonprofits that put up a Facebook page because everyone said you “should” ; then started promoting the heck out of it to your current constituency with email and newsletter blasts saying “Hey, we’re on Facebook now.  What could you do to create an engaging dialogue with your Facebook fans?
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 13, 2014
    [Facebook] 5 Easy (and Affordable) Ways to Show Customer Appreciation
    Whether it’s through an email newsletter , a blog, via Facebook or Twitter, or in person, customers love to learn useful information about what they’re buying. If you have customers who are also running a business, why not include a profile of them in your newsletter or on your website or Facebook page? Send a Handwritten Note .
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
    Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. 'Hey, I get it. Demand generation is hot. No problem. understand. Wait, what?
  • HUBSPOT  |  MONDAY, MAY 27, 2013
    [Facebook] How One Nonprofit Is Using Content to Give Back to U.S. Soldiers
    The OWH Facebook Page. Operation Write Home also creates some incredible content for Facebook. Not only has the organization creatively customized its cover photo and additional pages, but it also consistently shares content that its Facebook fans love. 'Memorial Day is a special day in the U.S. Armed Forces. military.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 25, 2010
    [Facebook] Who’s in charge? Why you need leadership.
    But how can you produce such great content across all platforms — blogs, websites, podcasts, webinars, videos, Twitter, Facebook, etc.? One of my favorite B2B marketers, Paul Dunay , (@pauldunay on Twitter, Buzz Marketing for Technology ) recently wrote a great blog article entitled “ Who’s Your Social Media Lightening Rod?
  • VIEWPOINT  |  TUESDAY, JANUARY 11, 2011
    [Facebook] 10 Inside Sales Predictions for 2011
    Blogs, twitter, Facebook and Linkedin have created an environment where individual sales reps can know showcase their knowledge and value as a partner to their buyers Comment on The Bridge Group's ten predictions for inside sales in 2011. Trish Bertuzzi and Laurie Page start the new year off with some surprising predictions.
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Facebook] 6 Core Benefits of Well-Defined Marketing Personas
    If one of your personas tends to spend more time on Facebook compared to another, who prefers email, you'll know which type of content needs to be in each place. Do you know who your typical customers are? Do you know where they shop? How much money they make in a year? How many kids they have? Customer personas work in the same way.
  • HUBSPOT  |  SUNDAY, DECEMBER 30, 2012
    [Facebook] Instagram Loses 25% of its Daily Active Users, and Other Marketing Stories of the Week
    Randi Zuckerberg Not Happy About Facebook Photo Privacy Breach, From Mashable. Over the holidays, Randi Zuckerberg, the former head of marketing for Facebook, posted a photo on Facebook (how fitting!) Sounds like a pretty normal thing any Facebook user might do, right? So how about we lend you a hand? What do you say?
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Facebook] 6 case studies show Big Data is helping decision making
    H&R Block had a heavy paid media scheduled but they also used Facebook and Twitter to provide immediate access to a tax professional for Q&A in the “Get It Right” social media campaign. Photo credit: Kevin Krejci. It’s a catchy term that’s easy to say and implies major transformation. Is Big Data working? The problem? An example?
  • THE POINT  |  TUESDAY, JUNE 1, 2010
    [Facebook] Can Games Play a Role in B2B Marketing?
    The Facebook game Farmville has (at last count) more than 30 million active daily users. We build Flash AS3 games along with Flash AS3/XHTML apps for Web and Facebook applications. Build traffic, members, and recommendations for a Facebook fan page. And those involved aren’t just kids: the average game player is 35. Absolutely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 28, 2010
    [Facebook] This is why you will have a career in social media
    The newcomer also secured a major round of funding and both Facebook and Twitter sought to aggressively enhance their location-based offerings. Share this on Facebook. I’m about to make a prediction that surprises even me. know I’m sounding like some wild-eyed social media hype master here but hear me out, OK? Observe. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 28, 2010
    [Facebook] This is why you will have a career in social media
    The newcomer also secured a major round of funding and both Facebook and Twitter sought to aggressively enhance their location-based offerings. Share this on Facebook. I’m about to make a prediction that surprises even me. know I’m sounding like some wild-eyed social media hype master here but hear me out, OK? Observe. 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] The 15 Best Infographics of 2014
    8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media. 'Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn''t escape conversation. These 15, however, managed to stand out. My criteria here were not scientific.
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Facebook] Case Study: Using Integrated Digital Marketing to Sell Old Books
    The site also contains social share buttons linking to solid presences on Facebook and Twitter. On Facebook, there is a lot of visual interaction and well-coordinated messaging with the website. Sometimes cutting-edge marketing is found in the unlikeliest of places. VISUAL AND INTERACTIVE. Pretty slick. DYNAMIC AND PERSONAL. Snappy.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, JUNE 18, 2013
    [Facebook] How to Make SaaS Gamification REALLY Work for YOU
    This is the most difficult of the 3 instincts to apply for B2B SaaS products, so I’ll use Facebook likes as an example instead. As soon as they like some new content, they can see their like on their own Facebook timeline and see their friends’ comments as soon as their friends respond to their like. SaaS Gamification Fun Factors.
  • CLIENT BRIDGE  |  THURSDAY, AUGUST 9, 2012
    [Facebook] Social Media Automation Mistakes
    Hubspot recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid.
  • INSIGHTIQ BLOG  |  THURSDAY, JUNE 7, 2012
    [Facebook] Preference Management: Part 2
    Connect with us on  Twitter ,  Facebook , and  Linkedin Preference management is a tricky subject that requires attention and keeping the consumer in mind. Click here  to read Part One of this article. Given the challenge associated with preferences, where should you start? for capturing preference information.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 27, 2011
    [Facebook] Generating Leads from Your Blog
    Trick out with social bling" Include social-sharing icons, particularly the big three: Facebook, Twitter and LinkedIn. Entrepreneur.com has ten tips for increasing your company's digital presence and converting blog traffic into qualified leads. Show up" Blog on a regular, sustainable schedule. Encourage engagement by responding to comments.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 20, 2011
    [Facebook] B2B Mobile Marketing Mistakes
    Failing to Utilize Social Media Utilize multiple marketing channels, including Facebook, Twitter and blog posts. Mobile marketing is not just for business to consumer relationships. Over 70% of young executives classify mobile as a primary communications tool. Reliance on PC-based Website Design a mobile optimized website as well.
  • CLIENT BRIDGE  |  TUESDAY, SEPTEMBER 13, 2011
    [Facebook] Content Marketing in 2012
    Andrew Davis - Tumblr will be seen as effective a marketing platform as Twitter, LinkedIn and Facebook. Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space. View Original Article
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Facebook] Start With Relevant, Aspire To Remarkable
    Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. The tools to create content are easily accessible, extremely affordable, and not very difficult to learn. That said, just because you can, doesn’t mean you should. With the power to publish comes great responsibility. Sign up. Or Does It?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Facebook] 5 ways corporate culture determines social media success
    If your boss is making your employment contingent on Facebook Likes or the number of blog comments you get next month, it might be time to consider another position! A while back I was working with a new client in New York. In every meeting I attended, his name, and his values, were mentioned at least once. Are they able to react?
  • ENGAGE  |  THURSDAY, NOVEMBER 1, 2012
    [Facebook] 5 Ways to Create More Content Without Creating More Work
    If you have a great visual with your article, turn it into a social object by posting it on your Facebook or Pinterest page. Blose advises embracing the Facebook timeline. A lot can happen in a minute. Social media and mobile and digital publishing have seriously altered how people consume, share and interact with information.
  • WEBBIQUITY  |  TUESDAY, JUNE 8, 2010
    [Facebook] Social Media: Making Friends for Fun & Profit
    Facebook. The jury is still out on Facebook’s effectiveness for the B2B market.  We’ve got some useful first steps in the booklet on Facebook specifically, as well as additional tips on both LinkedIn and Twitter. Share this on Facebook. Guest post by Kim Albee. Should you participate?  What avenues will be most fruitful?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 13, 2011
    [Facebook] Social media pioneer says technology will transfom education
    “If Facebook is the social graph, and LinkedIn is the professional graph, Edmodo is the educational graph, ” Hoffman said. LinkedIn Co-Founder Reid Hoffman is sitting on top of the digital world. Hoffman helped create one of the world’s most successful social media platforms. He dominated his niche and monetized his idea. His
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Facebook] 6 Reasons to Embrace Social Media Today
    Organizations as diverse as law firms, interior designers, real estate agents, and roofing companies are using blogs, podcasts, videos, and user communities such as Facebook to demonstrate their expertise and thought leadership. Social media marketing is a trend, not a fad. Social media marketing is here to stay. Not next week. But now.
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