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  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Facebook] Content Marketing – Are You Getting 35 million Inbound Leads?
    Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. B2B lead generation and lead flow are critical to your business. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. Just build it.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 6, 2013
    [Facebook] 8 Questions To Help You Define Your Content Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. According to the latest research from  IDC , the amount of information we are all creating and sharing has grown 9 times in the last 5 years. Are you looking to define your content strategy ?
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 19, 2013
    [Facebook] Listen. Ask. Share. It’s Time For Agile Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. What is agile marketing? According to Sandra Zoratti, the VP of Marketing at Ricoh, agile marketing is all speed, collaboration and taking an iterative approach to marketing. love to create.
  • SAZBEAN  |  MONDAY, JANUARY 31, 2011
    [Facebook] Review: Actionly for Social Media Monitoring & Measurement
    Actionly looks to fill this gap with trending information for keywords over time pulled from Twitter, Facebook, YouTube, Flickr, Blogs and News. One of the biggest challenges in monitoring and measurement of social media for companies is how much efforts are increasing mentions of the brands. Is Actionly Useful? What do you think?
  • SAZBEAN  |  THURSDAY, APRIL 14, 2011
    [Facebook] Social Media Success takes Planning
    If you jump headlong into social media and setup Facebook, Twitter, LinkedIn, YouTube, etc. Crumbling Base You may have an awesome Facebook page and are doing all the right things to provide value and conversation on Twitter, but if your online base of operations isn’t working for you, it’s working against you.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Facebook] Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?
    by Jesse Noyes | Tweet this The long-whispered rumors are finally confirmed. The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Salesforce laid out the framework during the keynote address at the cloud computing event in San Francisco. So what is the “marketing cloud?”. Get more.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Facebook] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Robin Neifield offers a dozen tips to help “integrate email and each of the major social properties,” such as, on Facebook, “Definitely use your status updates to tease upcoming emails—especially if you have an offer or promo. There are 60 million Facebook posts each day—but 188 billion email messages sent. Adam T.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 16, 2013
    [Facebook] 9 Mobile Apps Every B2B Marketer Should Try
    Fusing together the best of all social worlds, the app supports Facebook Chat, GoogleTalk, Skype, MSN, ICQ, AIM, Yahoo! Spotify is cool because it allows you to connect with Facebook friends, so you can even show value to a prospect connection by exchanging playlists. Batista , a freelance writer, editor and content developer. As
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 4, 2012
    [Facebook] Why marketing doesn’t suck
    Anybody who can open a Twitter account or create a lovely Facebook page is calling themselves a “social media marketer.” Over the past few weeks I have seen a strange series of blog posts expressing that the marketing profession is slimy or one step above a snake oil salesperson. But this was no whim. wanted to be a marketer.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 5, 2012
    [Facebook] The Social Media MBA: Part 3: Social Media Landscape
    Social media is not confined to Facebook and Twitter. Perhaps you check your Facebook in the morning to catch up with friends and notice your neighbor has sent you a message that she wants to start jogging in the morning with you.  These are the emails every instructor loves to read! guarantee you use more than you think. This is HUGE!
  • SYNECORE  |  SATURDAY, MARCH 23, 2013
    [Facebook] The Best Branded Content of the Week: March 23, 2013
    Allstate – Not-Championship Banners. I am just such a fan of the Mayhem character that I couldn’t help but talk about these pictures posted to the Mayhem Facebook wall this week. Not only is this type of content extremely timely and relevant, but it’s a great way for Allstate to engage with their Facebook fans. Spring is in the air!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Facebook] How To Measure A B2B Social Media Program
    While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. The top three tactics that contributed to this success? Email, the website, and SEO. Social
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 15, 2011
    [Facebook] 5 Reasons Face-to-Face Events Still Rule in Europe
    Facebook. by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe. And there’s no doubt that virtual events are gaining traction. It’s great to socialize.  It’s a doable journey.  Share email.
  • HUBSPOT  |  TUESDAY, AUGUST 13, 2013
    [Facebook] What Is Business Blogging? [FAQs]
    For instance, HubSpot is an inbound marketing platform, so our blog talks about inbound marketing topics -- using Facebook and Twitter for business, email marketing, business blogging, etc. So when someone asks Google something like, " how to generate leads on facebook ," hopefully one of HubSpot''s blog posts will show up! weird.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Facebook] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    Updates keep popping up left and right for Twitter, Google, Facebook, and the like. You may have mastered the art/science of securing a deluge of leads via Facebook and Twitter. Meet Objective-Based Ad Buys: Facebook''s New Consultative Ad Dashboard. that we''ve covered these past several days. but what about Pinterest? right?
  • SAZBEAN  |  THURSDAY, APRIL 19, 2012
    [Facebook] Affiliate Marketing Tips part 2 – Future of Publishing
    If you enjoyed the show, be sure to Like Future of Publishing on Facebook ! Affiliate marketing tips on Future of Publishing: Part 2. Last week, we aired an episode of Future of Engagement about affiliate marketing tips that was intended to give publishers some tips on how to make money off their publications. Highlights. And make more money!
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Facebook] The Brilliance Behind the Ford Barking Lot
    That said, seeing funny dog videos from major brands showing up on Facebook is eye catching, to say the least. A few weeks back, Ford’s Barking Lot video caught my eye: As I was scrolling through my feed, I saw this spinning little chihuahua without audio. With a little paid promotion behind it on Facebook, we’ve seen outstanding pickup.”
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Facebook] Getting Back to Basics In The Future of Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this Future of Marketing  series, we have covered topics such as Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership , Culture , Content , and so much more.
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2011
    [Facebook] Google Enhances +1 Button to Enable Sharing to Google+
    Similar to Facebook's sharing button, when on a web page, clicking the +1 button will also offer the option to 'Share on Google+.' Snippets: Users will also notice that when they click the 'Share to Google+' option, the web page's title, an image, and a description automatically gets pulled in, just as Facebook's sharing feature does.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Facebook] 10 Fresh Ways to Get Better Results From Your Blog Posts
    When posting, keep these two best practices in mind, too: Use images to promote your post , as this has been proven to significantly increase engagement on both Twitter and Facebook. These opportunities include Twitter Ad campaigns , Facebook campaigns , and LinkedIn''s Sponsored Updates feature. Congratulations! Right? Like this idea?
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Facebook] Why Cisco Is Hiring Over 200 Content Marketers
    Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. “Facebook can always change the rules of the game.” “Her vision is to be a leader in real-time personal marketing communications.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 8, 2015
    [Facebook] The Future of B2B Marketing: Predictions from #FutureM15 Speakers
    Whether by crafting 3D advertisements or using animated emojis to interact with their fans on Facebook, these personalized campaigns are something that was completely unheard of 10 years ago. FutureM attendees gathered from 21 states, 3 countries and 38 different industries. — BostonTweetUp (@BostonTweetUp) October 6, 2015.
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Facebook] The 10 Cutest Brand Mascots of All Time
    Like, he shows up in my Facebook News Feed, and I stop scrolling and emit an audible "awww!" And by the way, I know two men who also admitted to being fans of Hipmunk on Facebook purely because "the little chipmunk''s so cute!" This post is full of gratuitous cuteness. That kind of cute. rest my case.). All together now. awwwwww!!!
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Facebook] Pinterest Banks on Web Analytics
    For example, data from e-commerce consultant RichRelevance shows that Pinterest shoppers, on average, spend roughly $170 per browsing session, a huge increase over that of Facebook ($95) and Twitter ($70) users. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Facebook] Twitter Rolls Out Cover Photos: How to Add Yours Today
    Like the recent LinkedIn Company Page changes , the update is purely aesthetic, providing what looks kind of like a right-aligned Facebook Timeline cover photo for brands to play with. It's been forever since we've had a new social media update. Ha, kidding. More like new things are rolling out every week. drop-down menu will appear. HubSpot.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Facebook] An A to Z of Content Marketing Best Practices
    Facebook. Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. The audience growth, the influencers… Sometimes it seems like it just goes on and on. Audience.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 30, 2012
    [Facebook] What You Must Know About Community Management
    Some people assume community managers post updates to Facebook all day. by Jesse Noyes | Tweet this The term “community manager” no longer lives in the realm of buzzwords. Despite the number of community manager positions popping up on LinkedIn though, many organizations still struggle to understand just what community management means today.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 14, 2014
    [Facebook] 3 Easy, Last-Minute Black Friday Ideas You Can Use
    Best Buy created a Facebook event specifically for Black Friday and updated shoppers about hot deals. Target gave away gift cards to new Facebook fans last year. The holidays are a busy time for every small business. With so much to do, devoting time to Black Friday may have been overlooked – but it’s not too late!
  • VOLACCI  |  WEDNESDAY, OCTOBER 2, 2013
    [Facebook] Share User Generated Social Media Content Risk Free by Embedding Posts
    As videos, tweets, photos and even simple quotes take on lives of their own on formats as diverse as Twitter, YouTube, Pinterest, Google+ and Facebook, it is hard to separate where content ends and social messaging begins. Pictured here are the options for Twitter, Google+ and Facebook. 2. Chris Gaffney (@GaffneyCh) August 19, 2013.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2012
    [Facebook] Best Quora Guides and Insights of 2011
    But you often do want to socialize and share daily which is what you can do on Twitter or Facebook” and “There are better niche communities where you can get your questions answered, for example specialist communities or LinkedIn groups.” Is Quora still a significant social media destination? Will it go the way of MySpace?
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Facebook] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Retargeting means that the sweater will up in her Facebook sidebar the next time she logs in or appears in an ad spot on her favorite blog that uses Google ads. At $13.3
  • SAZBEAN  |  FRIDAY, NOVEMBER 4, 2011
    [Facebook] 6 Creative Ways to Make Content More Visual
    In fact, research shows that images actually improve the performance of certain types of content in terms of engagement, such as on Facebook, emails, and even press releases. We humans are visual creatures, and sometimes the best way for us to learn or understand a new concept is to actually see it. News & Notes
  • SAZBEAN  |  MONDAY, JULY 4, 2011
    [Facebook] Does privacy exist in a world of social networks and sharing?
    This allows us to capture a record of all the great things we do, and share our experiences, our recommendations and our memorable moments with friends, colleagues and the world at large, through the medium of popular social networks like Facebook, Twitter, and Yelp. We are the connected generation. But is privacy really the issue?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 12, 2013
    [Facebook] A different way to think about social media ROI
    Was it something they saw on Twitter or Facebook a month ago, a newspaper ad, a drive-time radio spot, or a powerful recommendation from a friend? No matter who I am consulting with or where I am speaking, the “ROI of social media question” is bound to come up. Before I get to my perspective, I would like to declare two caveats.
  • MARKETING ACTION  |  FRIDAY, JUNE 13, 2014
    [Facebook] Choose the Right Social Networks to Boost Your Business
    If you have a Facebook page, look at the Insights dashboard to get an idea of statistics on engagement, geography, gender, and more. Hybrid networks: Facebook, Tumblr, Google+. Demographic : Facebook, everyone and their mother, literally. Facebook has become an online community for every generation. hear you. license.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Facebook] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Facebook  (They sure could use some good press), Hootsuite , Radian6, etc. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it. One final point. Hubspot.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Facebook] The Most Important Marketing Metrics
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook] Business Blogging Time-Saving Tips for You (and Your Cat)
    Plus I figure it will be good Kitty Karma – maybe it will even help keep the cats off Facebook. When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? It’s the dog days of summer but around our house that expression isn’t acceptable.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 28, 2012
    [Facebook] Social Media Marketing Strategy: Starts with Who
    She uses her iPhone to tweet and update her status on Facebook. Janet has been on Facebook since she graduated college and wants to check out Google+ based on a tip from one of her twitter friends who loves the G+ Circles feature. Let’s start with strategy. Sure it’s a great term, but, what is it? What does it actually mean?
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Facebook] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach. But that’s fine.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 14, 2016
    [Facebook] Nominate Your Favorite Small Town to Receive a Main Street Revival Worth $500,000
    Join the movement on Facebook , Instagram , and Twitter , and support the people who are powering our communities, our economy, and our Small Business Revolution. What’s your favorite small town? Simultaneously, our country is enjoying a resurgence in the number of small businesses operating today. According to the U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2011
    [Facebook] A glimpse of the next generation of social media entrepreneurs
    The last third of the trimester, these kids are exploring social media, including specific social networks like Facebook and Twitter, how they are changing, and how they are used by business. By Neicole Crepeau, Contributing {grow} Columinst. The next generation of entrepreneurs is going to rock the world! To kids, free is just part of life.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Facebook] Say Hello to #NewKlout: Klout Steps Into the Content Discovery Space
    Despite having topics that are mostly relevant to my interests (social media, blogging, marketing, Facebook, and public relations), my feed was littered with content from one PR-focused publication: Removing "public relations" from my topics, though, helped improve the relevancy of the results. The way to do that? Only time will tell.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] 20 Amazing Examples Of Brand Content Marketing Hubs
    That post has 23,000 shares and more than 210,000 likes on Facebook! And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. think it often helps brands who might need that little push into content marketing, to see what others are doing.
  • SAZBEAN  |  SATURDAY, APRIL 28, 2012
    [Facebook] Top Internet strategy, marketing and technology links for the week of April 28, 2012
    Facebook Marketing: Why Less is More  (Mashable!). Here are the top Internet strategy, marketing and technology links for the week of April 28, 2012… The Ultimate Digital Customer Service Guide  (Mashable!). Are You Worth of Social Media – The 2 Types of Talk Triggers  (Convince & Convert). What’s Your Lead Gen Weakness?
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 11, 2012
    [Facebook] Why Your Social Media Presence Needs To Be Vetted By A Social Media Attorney
    Facebook and Google have recently entered into consent decrees with the Federal Trade Commission (“FTC”) in order to avoid expensive, drawn out litigation concerning business practices that the FTC alleged were outside the scope of the social media sites’ privacy policies; and violated their own privacy promises to consumers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 23, 2015
    [Facebook] Does Your Marketing Department Need A Data Scientist? And Other Data News
    The social network is under fire from investors worried that not enough people use its service to support a large business—each month over one billion more people use rival Facebook than use Twitter. Today we present a new feature on the Modern Marketing Blog: The Friday Five. Social media marketing. Cross-channel marketing.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 24, 2013
    [Facebook] Justine Sacco’s (and IAC’s) Social Media mistake
    Add to all of this Twitter, Facebook, blogs, and a slow news day. While Facebook and Pinterest are like pet cats and Google+ is like a pet turtle, Twitter is like owning a pet dog. It’s Christmas Eve. Some of you will be offline and away from your Twitter account for stretches of time between now and 2014. Full stop. Walkies!
  • THE POINT  |  FRIDAY, JULY 12, 2013
    [Facebook] 7 Webinar Invitation Mistakes You Can’t Ignore
    Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. How do you prevent your Webinar campaign from being lost in the crowd? If you must use a graphic header, make it count. Secondly, the only message is “Register Now.”
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Facebook] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Joe’s rave: As I’ve perused Facebook lately, one person keeps showing up in its list of recommended people I should follow: Mark Zuckerberg, CEO of the popular social media channel. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. advertisers. This week’s show. Be human and honest.
  • LEADERSHIP  |  FRIDAY, JUNE 6, 2014
    [Facebook] Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It
    Twitter, Facebook, etc.). As a B2B marketer, we are always searching for ways to publish good, valuable content. After investing significant time and resources into developing your content, do you also repurpose it in your campaigns? What is your advice for successfully repurposing content?
  • HUBSPOT  |  SUNDAY, NOVEMBER 11, 2012
    [Facebook] 3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week
    How to Use Facebook for Mobile Marketing, From HubSpot. But what should I actually do about it?” A great place to start would be Facebook. Download How to Use Facebook for Mobile Marketing to get started. We usually use this time to round up some marketing stories that we think you'd like to hear. veterans. billion in 2016.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Facebook] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    Take a look at this Facebook post from a Minnesota-based non-profit that offers several support-based programs. You could also create a Facebook event for an upcoming fundraiser and send an email with the invitation to the event. 2. Showcase multiple pictures by using apps like Photo Frames for Facebook. Get to the point.
  • SAZBEAN  |  FRIDAY, JULY 1, 2011
    [Facebook] Top 5 Social Media Tools Companies Use
    We all know the three most popular social media apps in our toolkit are: Facebook, Twitter and LinkedIn. But what else are companies using to have an edge and be more efficient and productive in their social media efforts? How are they actually Tweeting? How are they monitoring? – Top 5 Social Media Tools Companies Use.
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Facebook] Content Marketing: What Content People Share And Why They Do It
    However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. We seldom talk about what it is. Nor about the complexity of what makes it get shared.
  • SAZBEAN  |  MONDAY, AUGUST 1, 2011
    [Facebook] Content Can Make or Break a Social Media Strategy
    While many businesses have decided that social media is important, sometimes they don’t give it any more thought than to setup a Facebook page and a Twitter account. Unlike more traditional marketing channels (print, tv, radio), it’s relatively easy to get started with social media. Broadcast vs. Participation.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [Facebook] Savvy Week in Review - July 8
    Gini Dietrich answers a question from her Facebook community: what types of content work best for B2B content marketing. With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Enjoy the weekend!
  • SMASHMOUTH MARKETING  |  THURSDAY, JANUARY 21, 2010
    [Facebook] 5 Outbound Calling Best Practices
    that means Facebook and ESPN too). Dialing the phone all day is a task. have one guy who calls it panning for gold. He'll say he just swished the phone 20 times, found 4 shiny objects and none were gold. Then an hour later he'll yell "Eureka!" when he does successfully set an appointment. Validate lists prior to dialing. Don't.
  • HUBSPOT  |  TUESDAY, FEBRUARY 4, 2014
    [Facebook] The Nonprofit Marketer's Guide to the Millennial Persona
    On Facebook, Twitter, Pinterest, LinkedIn, and Instagram. Follows several organizations on social media (mostly on Twitter, Facebook, and Instagram). Data has shown that 50% of Millennials share information about charities they support with their Facebook friends , according to a recent Blackbaud study. The reason? Background.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Facebook] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Question #1: What are the goals of the strategy?  . of the content being created. Title.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 14, 2012
    [Facebook] The Key to Online Digital Marketing is Achieving Higher Grades
    There are so many things to think about: How well are you using networking sites such as Facebook , Twitter and LinkedIn ? It’s no longer enough to base your inbound marketing strategy around your dazzling website. How does your website compare? Are you doing enough to generate leads ? Is your site accessible on mobile devices ?
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Facebook] LinkedIn Launches Company Status Updates [How to Get Started]
    Consider LinkedIn's new Company Status Updates field as very similar to Facebook business page updates. In addition, LinkedIn users can 'Like,' comment on, and share a company's updates, a la Facebook. To follow HubSpot's updates on LinkedIn, follow the HubSpot Company Page. The announcement was just as we expected.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Facebook] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Content is also crucial for lead nurturing , SEO and other online marketing initiatives. But producing content is expensive. Producing great content is even more expensive. So why not give it to them?”
  • SNAPAPP  |  WEDNESDAY, JANUARY 7, 2015
    [Facebook] Best of 2014: Surveys & Polls
    This survey allowed MarketingProfs to collect profile data on their audience as well as new leads for their database, promoting it via their influential Facebook, Twitter, and LinkedIn accounts. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months. MarketingProfs: A Day in the Life of a Marketer.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 11, 2012
    [Facebook] 10 Ways To Put Old Blog Posts To Good Use
    We re-share our best material on Twitter and Facebook on a regular monthly schedule. If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Publish an e-book. Speaking of which ….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Facebook] Six hot trends in social influence marketing
    Smart phones are going to auto-publish content to your Facebook timeline and other platforms — where we are shopping, what we are listening to, what we are viewing. The ability to create powerful content that moves through an audience is a legitimate source of influence on the web, and something that just could have happened now. Tweet.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 24, 2011
    [Facebook] [Chart] How Personalization Increases Email Open Rates
    Facebook. by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right.  over the average.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Facebook] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Facebook] Draw Me a POEM: Define Media Influence
    Twitter | Facebook | Google+ | LinkedIn |. To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Author information. Raymond Morin. Raymond has written for several French magazines over the past 15 years.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 20, 2015
    [Facebook] WTF Does John Cleese Know About Content Marketing
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?” ” It turns out, he knew quite a bit. Tweet this ]. Tweet this! ].
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 4, 2016
    [Facebook] Cross Channel Marketing and the Future of Search
    adMarketplace, Apple, Bing, Facebook, Google, Instagram, and Yahoo, among others, hold a place in cross-channel campaigns -- but marketers still need to learn how to tie together the media similar to the way they learned to link desktop and mobile advertising. It's Friday Five time, our weekly roundup of five stories for one topic.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 22, 2010
    [Facebook] How to Write a Content Marketing Blog Post
    Share this on Facebook. Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MAY 25, 2011
    [Facebook] 12 Tips to Produce Compelling B2B Video
    After editing the video, post it on a variety of social channels, including YouTube and Facebook. Steps to Make B2B Social Media Produce Sales Blogging, engaging, listening to customers on Facebook or Twitter. B2B marketers need to add video to their arsenal of skills in today’s online world. Keep it Simple. Use a Tripod.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Facebook] Is Your Own Website Stopping You From Getting Found Online?
    Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Now more than ever, a “legacy” or old website can keep you from getting found online. Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Facebook] The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
    For example, social media platforms such as Twitter, LinkedIn, Facebook, and Pinterest offer advertising options that can be leveraged to boost your exposure. We’ve found that LinkedIn and Twitter are the most effective promotion platform for our audience of B2B marketers, but you can utilize a similar strategy on Facebook or Pinterest.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 29, 2016
    [Facebook] Social Pro Case Study: Making an Impact on LinkedIn
    Recently, we took a look at the case study for 365 Healthcare Staffing and its presence on Facebook   and Twitter. To have a complete social media presence, staffing firms need to have strategies for growth and sharing content across a number of outlets. This week, we’ll take an in-depth look at the strategy and growth on LinkedIn. LinkedIn.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Facebook] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. It''s hard. social media! Then check out your results!
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Facebook] Why Are You In Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My second blog post ever included my attempt to answer the question “ Why am I in Marketing? Why are you in marketing? What is the role of marketing in the business? . Or the adrenalin.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 8, 2011
    [Facebook] 10 Steps to Maximizing LinkedIn for Sales and Social Media Marketing
    If Facebook were the White Pages, LinkedIn is the Yellow Pages. Why do so many companies have Facebook Pages but never think about creating their own LinkedIn Group? Each point represents a preview of one of the chapters to give you a feel for the content and scope of what I cover in the book. website traffic
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 26, 2013
    [Facebook] The Anti-Blog Post to Writing Better Blog Posts.
    It’s touching human hearts, and 5,000 to 10,000 Facebook likes per post(!) I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber.  I’m done with it  – people echoing echoes everywhere. Bloggers in factory-mode. Frizzzzzle. Right?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 26, 2012
    [Facebook] 4 Ways to Make Your Selling More Social
    Whether it’s on Facebook, LinkedIn, Twitter or Q&A sites like Quora, your personal reputation, demonstrated knowledge and sound ethical principles are what get you noticed. by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 12, 2015
    [Facebook] How to Suck at B2B Social Media and More Thoughts on Engagement
    Is your focused Facebook campaign falling flat? Twitter, Facebook and the likes won’t necessarily help you sell more. The B2B chatter of late is around the evolving social media landscape and how to figure out if your engagement strategy is working. Not sure why your B2B blog just isn’t working? Never fear. From Tony Zambito.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Facebook] Is Empathy The Secret Ingredient To A Social Business
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough. What is a Social Business?
  • CONTENT STANDARD  |  SATURDAY, JULY 2, 2016
    [Facebook] 5 Brands with Highly Successful Messaging Apps Strategies
    Poncho on Facebook Messenger. Publishers like Fusion, Complex, and TechCrunch are just a few companies that have begun to utilize chat bots in Facebook Messenger. On Facebook Messenger, this company is able to allow users to talk directly with their branded character. What happens from there? Kate Spade on WeChat. Eight billion.
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [Facebook] How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
    Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to pair the campaign with visual content. Let's build an image that will help us promote one of our most recent ebooks, " How to Engage Fans on Facebook.". But it’s true.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 30, 2011
    [Facebook] [PREDICTION] What Will LinkedIn Do for B2B Marketers?
    If LinkedIn execs have been paying attention to Facebook, some of the most successful ads on the world’s largest social network have been to people already following a company’s page and those people’s friends. Facebook is proving that affinity is a key element to higher response rates to ads. Guess what?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Facebook] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Include a link to a ‘Sign Up / In with Facebook’ page within your app. 2. Let your friends know on Facebook and get 10% off your next purchase!” Author: Adam Marchick Convincing consumers to download your mobile app is difficult — but losing their engagement with that app is easy. Build Trust to Onboard Effectively.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 28, 2012
    [Facebook] Too Many B2B Social Media Objections Got You Down?
    All the big companies are focusing on Facebook. B2B companies looking to drive leads publish regularly on their company blog and send traffic from their Facebook pages to their blog posts. But it also may be that I get tired of saying the same things over and over again. Let’s look at a few of these that keep coming up.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] The Economist & Marketo: Figuring Out The Next Era of Marketing
    Facebook had only just left the college campus and was still being thought of as a place to tell people what you were having for lunch. Author: Sanjay Dholakia “What a long, strange trip it has been…”. For those of you that are as old as me, you’ll instantly know that quote is from the Grateful Dead’s famous song “Truckin”.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Facebook] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 2, 2012
    [Facebook] Get Snappy, Gain Engagement – 8 Instagram Tips for Your Biz
    Since the birth of Instagram in 2010, the mobile app has reached 30 million users (gaining a new user every second) and made breaking headlines in April when Facebook acquired it for $1 billion in cash and stock. Instagram allows you to seamlessly share your photos on Facebook, Twitter, Flickr, Tumblr, Posterous and Foursquare.
  • THE NEW STRATEGIST  |  MONDAY, SEPTEMBER 21, 2015
    [Facebook] Marketing Doubleshot Podcast – Ep.10 – Ad Blocking & Missing out on the Mobile Moment
    Links and resources mentioned in this episode: The Verge – Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web –  www.theverge.com/2015/9/17/933896…death-of-the-web. Mark Schaefer’s {grow} blog – www.businessesgrow.com/blog/. Hotel Tonight – [link].
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Facebook] 6 case studies show Big Data is helping decision making
    Tax preparation is a highly seasonal business. H&R Block had a heavy paid media scheduled but they also used Facebook and Twitter to provide immediate access to a tax professional for Q&A in the “Get It Right” social media campaign. Photo credit: Kevin Krejci. It’s a catchy term that’s easy to say and implies major transformation.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Facebook] Commercial Misconduct: The Worst TV Ads Ever
    Facebook: Chairs Are Like Facebook. There''s really nothing I can say about this Facebook ad that this (NSFW) parody video didn''t already cover. I''ll let you enjoy. :). It was a simpler time, back then … before the rise of DVRs and streaming video services. watching the programming that the TV stations were broadcasting.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Facebook] 10 Times Personalization Makes You Feel Terrible About Yourself
    If you get a wax, do you stop seeing the spam recipes for one? 5) That Facebook seems determined to thoroughly freak out your boyfriend. Ever feel like technology is mocking you? Like algorithms are trying to ruin your relationships? That personalization tokens know more about you than you know about yourself? Me too. Inbound Marketing
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Facebook] A Digital Marketer's Christmas Wish List
    None of the CEOs audited said they used Facebook or Google Plus. My neighbor is a general counsel for a biggish global travel agency, and he blanched at the very thought of his CEO freely Tweeting or Facebooking. Faced with such a herculean mandate, we digital marketers need some loving from St. Nick now more than ever. Here goes.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    [Facebook] Big Data For Marketing? It’s All About The Questions
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. think Big Data for Marketing is more about the questions than the answers.
  • WEBBIQUITY  |  THURSDAY, JUNE 23, 2016
    [Facebook] The Four Best Online Education Tools For Business Pros
    Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. Google Review Count: 287,000. Pricing: free.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [Facebook] 3 Ways to Grow Your Business With User-Generated Content
    Take for example this Facebook ad from Peter Manning that displays a five-star review. The visual of the five stars and the brief, but relevant review communicates the customer’s positive experience quickly and easily for those scrolling through their Facebook feed. 3.   Let Your Customers Do the Talking.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Facebook] Can You Ever Really Scale Social Media Marketing?
    Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media , an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it''s really possible to ever scale social media marketing. Me: Hi Alisa!
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