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  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2011
    [Facebook] [Cartoon] The Leads Are With Sales
    Facebook. by Michael Martin | Tweet this It was hard work and long hours , but Ellber finally got his email campaigns out. The sales team has been following up with the activity it’s generated – but, it looks like there’s a disconnect between what Ellber is telling his boss, and what the sales team is experiencing in action.
  • CONTENT MARKETING TODAY  |  FRIDAY, NOVEMBER 6, 2009
    [Facebook] 6 Reasons to Embrace Social Media Today
    Organizations as diverse as law firms, interior designers, real estate agents, and roofing companies are using blogs, podcasts, videos, and user communities such as Facebook to demonstrate their expertise and thought leadership. Social media marketing is a trend, not a fad. Social media marketing is here to stay. Not next week. But now.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Facebook] 5 Reasons to Outsource Marketing Today
    While CMOs are spending more and more on social media, they are using social media as an add-on to their digital marketing programs rather than a part of an integrated marketing strategy (Hire a twenty-something, arm her with Twitter, Facebook and LinkedIn, stick her in a corner and pray for results.) Get your answer below. Austin Finch, Sr.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 21, 2014
    [Facebook] Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
    They can also export lists for Facebook promotions or to other channels. 'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. Sailthru is a good example. Perhaps I shouldn''t complain. data store.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Facebook] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Have you seen SAP’s Facebook Friend Optimizer ? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Yes or No? More will be sold. Lots more.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JULY 20, 2010
    [Facebook] 5 Ideas and More to Improve B2B Marketing Strategy
    Share this on Facebook. Rick Volz. In a recent Modern B2B Marketing Blog article , the author Maria Pergolino suggests it’s the right time to assess your B2B Marketing Strategy and consider areas of improvement.  Maria suggests the following 5 ideas to improve your marketing strategy: 1. Find new ways to integrate marketing channels. Asking.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Facebook] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    ” But she said Facebook and other social media actually have led many marketers to de-value content by thinking of the distribution as free. 'Think TV ads are a good investment? Guess again. If Kraft gets 4 times better results from content marketing than advertising , then it’s time to rethink your spending.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Facebook] B2B Blogging Gets Publishing Discipline
    Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Holy cow!
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Facebook] 6 Steps To Executing A Content Strategy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Photo Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 3, 2011
    [Facebook] When social media destroys a career — The business case for being a fake
    You could Google my real name and find my blog, or find me on Twitter, LinkedIn, Flickr, or Facebook. A guest post by {grow} community member Leslie Lewis. Leslie Lewis is not my real name. You don’t need to know my real name, and you may never know it.  Here’s why. Not very practical. My career nearly ground to a halt. Don’t we?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 4, 2010
    [Facebook] 28 Awesome B2B Social Media Statistics
    Channels : Asked to rate the effectiveness of specific social media sites in their marketing efforts, more than one-half of respondents said that Facebook was “extremely” or “somewhat” effective. Below are a collection of B2B social media statistics collected from various sources covering a wide range of topics. We Source ). Source ).
  • FIFTH GEAR ANALYTICS  |  TUESDAY, AUGUST 17, 2010
    [Facebook] How Do Consumers Make Decisions? Theory or Fact?
    Share this on Facebook. Bob McCarron. How do customers make decisions? This question has been at the core of marketing strategy for many years.  As marketers manipulate the various principles of marketing, the consumers they seek to reach also change their decision-making criteria.  Are these consumer decision-making theories new?  Digg this!
  • FIFTH GEAR ANALYTICS  |  MONDAY, NOVEMBER 22, 2010
    [Facebook] Apple: A Story of Consistent Brand Messaging Across Channels.
    Share this on Facebook. Kevin Gilbert. Unless you’ve been sleeping under a rock, you are aware that Apple has flooded the market with impressive state-of-the-art and stylish consumer electronics:  iPhone cell phones, iPod MP3 players, iPod Touch hand-held computers, and now the iPad tablet computer. was excited to setup my new iPad.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2011
    [Facebook] 5 Reasons Businesses Must Revolutionize Sales and Marketing
    Facebook and Twitter Inboxes Are the New Email. We're always online, and we mindlessly click Facebook ads and pay more attention to Facebook inbox messages and Twitter Direct Messages than even our own email accounts. Remember when your go-to marketing strategy was outbound? Consumers want to find and receive things right away.
  • INBLURBS  |  THURSDAY, JANUARY 6, 2011
    [Facebook] Social Media Marketing: Hurry, your competitor is one step ahead
    Setup a facebook fan page and a Twitter account and start social media conversation. Download our free eBook: 9 Easy Steps to Facebook Success. FREE Report: Learn How to Add a Facebook Fan Page less than ten minutes! More and more businesses use social media to attract new clients. This turbo charges the social media use.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 31, 2011
    [Facebook] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
    Facebook. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Then we came up with six absolute locks for triggering views. What does that mean? 
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Facebook] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Facebook] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. 'This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. Anyway, back to BlueConic. to a specified customer segment.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Facebook] 34 Awesome Twitter Ideas for Engaging Your Prospects
    For more tips like these for your blog and Facebook page, download the ebook here. Let your Twitter followers know about a great contest or discussion happening on your Facebook page or LinkedIn group, and invite them to be a part of it. Don’t cross-post your content to Facebook and LinkedIn. Responding to Followers.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 20, 2012
    [Facebook] Savvy Week in Review: April 20
    LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study by @dmscott re: @Hubspot. Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline. 75 Top Marketing Blogs to Make Your RSS Reader Fat!
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Facebook] Savvy Week in Review: July 1
    This infographic tells you the best times to Tweet and post on Facebook. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned. all the fun stuff.
  • HUBSPOT  |  TUESDAY, OCTOBER 26, 2010
    [Facebook] 6 Easy Ways to Get More Visitors to Your Blog
    Also think of your blog title as a subject line; people will see your blog title in their email (if they’re email RSS subscribers), on Twitter, on Facebook, and in the search engines. Also, encourage interaction on your social media pages, such as Facebook and Twitter, using this same question strategy. ”). Be unique.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Facebook] Maybe using LESS social media is the path to online success
    Nobody is going to dig through the archives of your tweets and Facebook updates.  By  Srinivas  Rao, Contributing {grow} Columnist. What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Here are a few of the lessons I learned: Creating Lasting Value. Having an End Game.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Facebook] Where does social media fit in the marketing mix?
    Understanding the moving target of Facebook reach The Future of Twitter. 'A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? How has it changed? Is it really about connection? Is it still a way to engage with customers? Have you listened to our podcast yet?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Facebook] Is It Really All About Relationships? Yes, It Is!
    While many people were attempting to quantify the “value” of a Facebook Fan or a Twitter follower I felt they were asking the wrong question.  Measurements like people talking about you on Facebook and watching for the RT’s and mentions on Twitter (or check-ins on Foursquare) are more likely to give you an idea of value.
  • FIFTH GEAR ANALYTICS  |  MONDAY, AUGUST 16, 2010
    [Facebook] Winning With Customers – B2B Playbook Review
    Share this on Facebook. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman.  After hearing Keith speak, I expected the book to be entertaining, challenging, and enlightening – and I haven’t been disappointed.   Start with “Friendlies”.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Facebook] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    In the case of Facebook, for instance, Internet users spend 4x more time on Facebook than on Google. And the total numbers of the more popular social media platforms can’t be ignored: Facebook: 1.3 'Would you like more website traffic, leads, sales and happy customers? Here''s how. That’s where WD-40 comes in. Download here ?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 12, 2012
    [Facebook] Case study: IKEA launches social offer to drive sales
    The Shared Space had more than 36,000 unique users in the first month, and according to the article its Facebook fans tripled in a month. By Neicole Crepeau, Contibuting {grow}  Columnist. If you read my blog, you know that I promote a method of digital marketing that involves developing social offers. Oh, and guess what?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Facebook] Lattice Engines Automates All Steps in Prospect Discovery
    The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. 'There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. Lattice Engines was founded in 2006 to fill this gap.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 14, 2009
    [Facebook] Spredfast Offers Systematic Management for Social Media Campaigns
    Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. Silly me. links for each event.
  • JUNTA 42  |  MONDAY, SEPTEMBER 27, 2010
    [Facebook] 35 Ways to Market Your Blog
      Many business owners forget to tell employees to fan their own sites on Facebook and Follow on Twitter. Post your blogs on Facebook. It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 26, 2011
    [Facebook] Stop Advertising and Give Them Content! [The Numbers Prove It]
    Sponsored posts: Sponsored posts, running approximately every other week, are shared on Facebook and Twitter more often than the top banner is clicked, by nearly a 2-1 margin. Editorial articles: There are 96x as many Twitter and Facebook shares on articles as their are clicks on the top banner. the click rate of the top banner ad.
  • WEBBIQUITY  |  TUESDAY, MAY 8, 2012
    [Facebook] Numbers Game: Putting Analytics into Perspective
    The click through rate from Facebook may be high, but few products are being bought. few primary attributes should serve as the basis for determining what’s worth a call for agency resources, such as monitoring actual sales as opposed to casual “Likes” on a Facebook page. Guest post by Hernán Gonzalez. Good Question.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 26, 2012
    [Facebook] Top 12 B2B Marketing Insider Posts Of 2012
    Don’t forget to follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Last week I wrote the Top 10 Marketing Posts of 2012 from Business 2 Community,  the social news site I co-founded with Brian Rice and Dan Criel. This week, I am happy to bring you my Top B2B Marketing Insider Posts of 2012. Strategy
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Facebook] Social CRM for Small Business
    Jon is on Twitter, Linkedin, Facebook and he uses email. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. But, Nimble is much more. Enjoy the Interview! love it!
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Facebook] 9 Ways B2Bs Can Excel With Location-Based Social Media
    B2B companies don't often see how location-based social platforms like Foursquare, Gowalla, SCVNGR, Facebook Places, or Google Places, can benefit them or their customers. It may seem like a no-brainer, but many companies don't have their business listings claimed in Foursquare, Facebook Places, Google Places, or other widely used services.
  • HUBSPOT  |  SUNDAY, NOVEMBER 23, 2014
    [Facebook] From Vikings to Billboards Made of Cake: 5 New Ads You've Gotta See
    The dry humor is a staple for the company that has been gaining notoriety through Facebook ads and word-of-mouth. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Been too busy to watch TV or flip through a magazine this week? New Ads You''ve Gotta See. Marketing Agency
  • INBLURBS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Facebook] Let LinkedIn do FREE Marketing for your business
    By the way, you can do this on Twitter, Facebook and other networks as well. LinkedIn has updated their privacy conditions. LinkedIn is now permitted to use your name and picture in any of their advertisements. So they can use this throughout their whole network for their marketing purposes! How scary, or maybe not…? See ch. From the small.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Facebook] Why Most B2B Social Media Marketing Fails (And How To Fix It)
    It takes more than opening accounts on LinkedIn, Twitter or Facebook.  To learn more about B2B social media and how it helps business move forward, subscribe to the Modern B2B marketing Blog , follow @Marketo on Twitter or like us on Facebook.  . by Maria Pergolino A staggering 86% of B2B firms use social media, according to BizReport.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 2, 2011
    [Facebook] How B2B Companies Can Use Google +1 for Recommendations
    If this sounds like the Facebook Like button, that’s correct, but there is more power in this feature if it is adopted. Instead of updating a Facebook profile one time or leaving a trail of likes on sites across the web, the Google +1 shows up when people are looking for information using search. Go to [link]. CSV file).
  • EVERYTHING TECHNOLOGY MARKETING  |  THURSDAY, JUNE 27, 2013
    [Facebook] Download the 2013 B2B Content Marketing Report
    YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. 'Content marketing is going mainstream in 2013. But what’s behind the buzz and growing popularity of content marketing? Download the new B2B Content Marketing Report to find out. Marketing automation is on the rise.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Facebook] Social Media: 3 Things Teenagers Can Teach Business About Getting It Right
    Tougher still is finding a teenager who is not connected on  Facebook and Twitter. Following a few simple rules can make a huge impact on your success rate with social platforms like Facebook and Twitter. It seems that the younger the employee, the more frequently they use social media. Image: freedigitalphotos.net ).
  • WRITING ON THE WEB  |  THURSDAY, SEPTEMBER 2, 2010
    [Facebook] Blogging Services: Content Marketing for Coaches
    have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Share this on Facebook. Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. What do you think? Digg this!
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 20, 2012
    [Facebook] Are You Using LinkedIn to Generate Leads?
    That’s why it wasn’t a big surprise to me when a recent study by HubSpot  said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. LinkedIn has always been one of my best sources of activity to my blog. Keep working to improve your content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Facebook] Kred tries to one-up Klout by taking influence to the masses
    Andrew Grill: When we gained access to the Twitter firehose back in 2008, we developed our architecture to be able to handle the masses of data that come from sources like Twitter, Facebook, and the ever-growing social networks. Click here if you can’t see the video of Kred Story. So what does this mean to you ? Tweet.
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] How Do You Trigger Interest in Your Content? [Marketing Cast]
    Live Webinar: Facebook Page Marketing with Q&A. Learn how you can improve your presence on Facebook, the world's largest networking platform. Join this live webinar to learn how Facebook can help you increase your visibility online. You might be already convinced in the value of content creation for marketing purposes.
  • WINDMILL NETWORKING  |  FRIDAY, JULY 13, 2012
    [Facebook] Your Favorite Social Site Can Also Be Your Mobile Site’s Best Friend
    More and more, new social sites are being developed specifically for mobile, but that certainly doesn’t mean the old standbys don’t have immense value to your mobile business: Facebook: We have all watched Facebook’s struggle in monetizing mobile and its seemingly almost desperate buying frenzy targeted at solving the problem. Mobile
  • INSIGHTIQ BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Facebook] Keep the Lead: Key Web Trends for 2012
    While having a corporate Facebook page and Twitter account is a great start, to remain successful in the online space will require businesses to integrate deeper with social media-truly engaging users rather than simply broadcasting and advertising to them. has projected to rise six-fold from $5 billion this year to $15 billion in 2015.
  • ENGAGE  |  THURSDAY, JUNE 21, 2012
    [Facebook] 3 Infographic Styles to Get Your Message Across in 60 Seconds or Less
    Images reign supreme in social media, and infographics are ideal for pinning, Tweeting, and posting to Facebook (when you get the dimensions right). Have you ever suffered from information overload? Your eyes glaze over and then you start drooling at your screen until you snap your head back and hope no one saw you. The content. The facts.
  • VIRALLY BLOG  |  MONDAY, JANUARY 20, 2014
    [Facebook] Why Virally is great for authors
    Now most people are put off by manual forms but the option to just use a social account such as twitter or Facebook and a few clicks later the content is in their inbox is simple and quick. 'The Launch! Getting the word is out is of course easier today than it was 5 years ago. Social media has given everyone a voice and a platform. Virally.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] 10 Examples of Check-The-Box Marketing
    You email all your employees to like your Facebook page. Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. —–. Are your marketing activities aligned to business objectives or a list of “cool” ideas? All your updates on social channels are promotional. Image Source.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2011
    [Facebook] Christmas is a perfect time to create havoc online
    Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Turn it up to 11! If Suckers! From now until some time in January.
  • TOM PISELLO  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] Social Media ROI a Requirement for 2011
    Facebook seems to have the most favorable ROI ratings so far, with 35% indicating superior or average ROI, but with so many not knowing for sure, it’s hard to tell what the results will be until clearer measurement systems are put in place. Pisello Alinean Social Media ROI
  • HUBSPOT  |  TUESDAY, DECEMBER 10, 2013
    [Facebook] Gary Vee: Most Marketers Are Doing It All Wrong [Q&A]
    My problem was that 97% of marketers on social networks think they’re in the "right hook, right hook, right hook" business, where every Facebook post, every blog post, every tweet on Twitter is trying to sell something. Which picture I put on Facebook or Instagram. The dimensions are different than on a Facebook post.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Facebook] 8 Clever Ways Brands Are Newsjacking the Election for Marketing
    Boston Market is also finding other ways to leverage its campaign by engaging with Facebook fans and encouraging votes in the election in exchange for smaller prizes, including gift cards. Along with launch of its left wing and right wing bourbons, the distillery also launched two separate Facebook pages in support of each position.
  • SAZBEAN  |  TUESDAY, FEBRUARY 8, 2011
    [Facebook] Social Media in 15 Minutes Per Day
    For many small businesses this may be Facebook or Twitter or LinkedIn, but do a little bit of research to make sure you’re getting the most bang for your buck. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). Sometimes these are the same places, sometimes not. Thoughts?
  • INBLURBS  |  THURSDAY, DECEMBER 9, 2010
    [Facebook] How to get more Clients and Sales with Social Media Marketing
    Social media networks like facebook, Myspace, Twitter etc. Social media marketing is one of the prominent strategies of Internet marketing. are the places where you can find different people from various countries. Thus social media networks are major sources for generating business leads and getting introduced to new clients.
  • MARKETRI  |  TUESDAY, MARCH 26, 2013
    [Facebook] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
    LinkedIn is more than just Facebook in a business suit. More and more professional services firms are starting to realize this, which may be why LinkedIn overtook Twitter and Facebook as the most popular social network for B2B marketers in 2012. Others want to engage their LinkedIn network but aren’t sure where to begin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 18, 2010
    [Facebook] Foursquare case study: Are “swarm parties” in your company’s future?
    This is exactly how it went with YouTube, Facebook and Twitter: first success in the US, then in the UK, then years of world domination. Share this on Facebook. Enjoy! At precisely 7.52 pm on August 12, 2010, a hearty cheer rose up from our small tea shop on the south coast of England. It’s a swarm, it’s a swarm!” So what?” Tweet This!
  • HUBSPOT  |  MONDAY, AUGUST 12, 2013
    [Facebook] 8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content
    Facebook is a great example of this -- we''ve already seen them make updates to make images much larger and more visible in the News Feed. 5) Use Facebook''s photo sharing feature, not its status update option, to share links to your content. 'As you may have picked up by now, visual content is a fantastic marketing weapon. oomph.
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 10, 2012
    [Facebook] The More Industrial Marketing Changes, the More it Stays the Same
    73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. I’m not trying to be clever or facetious with my headline. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012. Click on the image to enlarge).
  • INSIGHTIQ BLOG  |  FRIDAY, APRIL 5, 2013
    [Facebook] When Your Favorite Shows Turn Gruesome: Spoilers & Time-shifting
    Or at least that was the plan before I read this on Facebook,  "Can''t believe it''s over. 'Warning: Walking Dead Spoiler Alert. Like so many of my friends and colleagues, I have little time to watch the few television shows that truly pique my interest and engage me. Goodbye, Andrea!". Great. I.was.just.checking.my.FB.feed. Unlikely.
  • INSIGHTIQ BLOG  |  MONDAY, FEBRUARY 20, 2012
    [Facebook] Social Online Marketing: Hype is Over, Time to Show the ROI!
    When setting up an online social campaign, whether it be a Facebook, Twitter or a Google campaign (or other), a campaign name tag can be added so once a prospect clicks on that campaign, and is redirected to your site, your online analytics solution can capture who that prospect is and apply a unique ID (or cookie). 
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 6, 2014
    [Facebook] Taming the Nexus 5 battery and data usage
    use my Plantronics M55 headset all day, text, check Facebook, Twitter, Google+, Google New, Instagram, and all the rest — and by changing these settings with vim and vigor by plugging holes and downgrading connectivity settings, I have been able to actually own the phone I wanted to have in the first place. Yikes! It changed my life.
  • LEADER NETWORKS  |  TUESDAY, JUNE 12, 2012
    [Facebook] Social Insurance- Getting Back To The Basics Of Relationships
    Some examples include The Progressive Girl on Facebook where a person can talk to the Flo, play games and see her garden gnomes as she prepares for summer. When was the last time you thanked your car or home insurance agency for helping you? Probably never-- if you are less than 80 years old. She has over 4.1 Your mileage may vary.
  • THE POINT  |  WEDNESDAY, MARCH 6, 2013
    [Facebook] Maker’s Mark: PR Debacle or Social Media Genius?
    The same message also appeared on their Facebook page (image above.) By now you’ve probably read about a momentous recent decision, and the very public reversal of that decision, made by Maker’s Mark , a distiller of small batch bourbon based in Loretto, Kentucky. We realize we can’t lose sight of that. Let’s translate, shall we? Group hug.).
  • SAVVY B2B MARKETING  |  WEDNESDAY, NOVEMBER 7, 2012
    [Facebook] Top 10 Tips for Exhibition Marketing in the Social Sphere.
    One of the best tricks to effectively use Hoot Suite is to assign multiple social accounts including LinkedIn, Facebook, & Pinterest so you can control which tweets go to which areas to secure the best exposure. Facebook for Business – This is not just a personal tool, it has become irresistible for business.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2011
    [Facebook] Savvy Speaks: Google Plus What?
    Until then, I'm going to hang back and chat about it on Facebook and Twitter. Users, particularly business users, are wary of Facebook's ever changing privacy policies and usage agreement. Only my Twitter followers and Facebook friends were following me. So what does that mean for your social media marketing strategy?
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [Facebook] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • SAZBEAN  |  FRIDAY, MAY 3, 2013
    [Facebook] Are You Listening?
    If you cast aside all of the social media talking heads, the biggest way in which channels like Facebook and Twitter are different from our traditional broadcast mediums is the fact that they are multi-directional in nature.  'It’s admittedly a tired stereotype.  Are you really listening? – Are You Listening? News & Notes
  • SAZBEAN  |  FRIDAY, DECEMBER 14, 2012
    [Facebook] Don’t Forget The “Marketing” in Content Marketing
    People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but in most cases it isn’t. Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.
  • SAZBEAN  |  FRIDAY, AUGUST 3, 2012
    [Facebook] 10 Tips to Freshen Your Ecommerce Site
    Facebook wall post? One important strategy to grow your ecommerce revenue is to keep your store fresh and vibrant. That includes your content, products, and promotions. It may also mean regularly refreshing your navigation, themes, and other design elements. Are your promo banners the same ones you used last month? Tweets? News & Notes
  • SAZBEAN  |  WEDNESDAY, APRIL 11, 2012
    [Facebook] How to Fully Take Advantage of LinkedIn
    It doesn’t require as much day-to-day maintenance as Facebook and Twitter, yet it deserves proper attention because it provides numerous opportunities for building relationships, marketing and business growth. Our social media team has done our fair share of LinkedIn trainings and presentations for clients, both in the B2B and B2C spaces.
  • SAZBEAN  |  TUESDAY, MARCH 20, 2012
    [Facebook] How to Establish and Grow Business Relationships
    By now, you have a robust profile on LinkedIn, you tweet several times a day with hashtags, you have a Facebook Page, several videos on YouTube, and you’ve even created several clever boards on Pinterest. You attend a handful of networking events every month, and you venture out to interesting events like SXSW a couple of times every year.
  • SAZBEAN  |  TUESDAY, FEBRUARY 28, 2012
    [Facebook] How to Turn Social Feedback into Valuable Business Data
    You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value? Why is social insight so valuable? News & Notes
  • SAZBEAN  |  FRIDAY, FEBRUARY 17, 2012
    [Facebook] 4 Characteristics of a Winning Social Enterprise Strategy
    Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 6, 2011
    [Facebook] 3 ways to build social commerce on your site
    Over 750 million users have flocked to Facebook to interact and share with friends.  When Howard Schultz came on board with Starbucks in 1982, he advised the company to evolve its business from coffee beans and accessories to coffeehouse culture and espresso by the cup.  The idea was initially met with rejection from company founders. 
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, NOVEMBER 13, 2011
    [Facebook] Chart: The Summer of the Small Business Social Boom
    Quite a few of these customers are growing at a very fast pace and are attracting alot of attention on traditional social sites like Facebook, LInkedIn, and Twitter, but also on less talked about, but high volume social discovery sites like Quora, Reddit, and StumbleUpon. Those customers ?with What is going on? 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Facebook] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • SAZBEAN  |  TUESDAY, JUNE 3, 2014
    [Facebook] Five Tactics to Build a Strong Brand Presence Online
    Or if you’ve always put the emphasis on your company rather than the people behind it, perhaps it’s time to humanize your brand by having your employees sign their Facebook posts and give your brand personality. Photo credit: Wikipedia). Put time and effort into the five following tactics and watch your brand’s internet presence flourish.
  • ENGAGE  |  THURSDAY, AUGUST 30, 2012
    [Facebook] 5 Best Practices to Build Your Twitter Following
    Also, a great way to promote your other social accounts is when you’re thanking them for the follow (this is better through DM) direct the person to your Facebook page. Hey, if they like what you’re tweeting, they’ll probably like what you have to share on Facebook too. So, your company is on Twitter. Image: Steve Corey ].
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Facebook] Engaged Social Media Users Spend Up to 40 Percent More [Data]
    Bain surveyed more than 3,000 consumers and found nearly two-thirds of Facebook users participating in the survey said they posted something about companies and/or products within the last month. In fact, new research from Bain and Company shows that early adopters of social media marketing are seeing some interesting results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 8, 2013
    [Facebook] How I totally screwed up my blogging strategy
    For example, I read a post about Facebook that I completely disagreed with. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. It is quite sickening to reach a point where the ideas stop. Getting back on track.
  • E-STORM  |  WEDNESDAY, APRIL 13, 2011
    [Facebook] Google +1, But Who's Counting…And Who Cares? | e-storm International
    Google’s new social icon is comparable to Facebook’s “Like” button and it will begin appearing next month in search results and ads that when clicked will notify your connections that you think that link, or ad, is “pretty cool.” Google ardently believes that they need to be social to compete. The answer is none. Thanks for the info.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JUNE 23, 2010
    [Facebook] Email Testing 101: Landing Page Design
    Share this on Facebook. In the previous introductory post about Email Testing we talked about lots of different aspects that could be optimized, from subject line to landing page. landing page is a dedicated page you send people to, rather than sending them to an existing web page. Why Landing Page Testing? What To Optimize For? Tweet This!
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 13, 2009
    [Facebook] Email Marketing Metrics You Should be Tracking
    Chad H Follow me on Twitter: @chadhorenfeldt PS: Become a fan of my new son Matthew on his Facebook fan page. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? Database Accuracy Metrics. Tweet This!
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 20, 2010
    [Facebook] Software Tools for Inbound Marketing
    For example, you might integrate your blog with Twitter and your Facebook Page for easy content syndication. The Internet has changed the way companies communicate. And this means that digital communications have become a high priority to marketers. Email marketing - email is still a critical tool in the lead generation arsenal.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Facebook] 5 Key Characteristics Every Social Media Community Manager Should Have
    Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. They should also increase your Facebook fans and quality Twitter and LinkedIn contacts. You know, the person that manages the whole thing? So how do you make the leap? 2) Listens to the Buzz.
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Facebook] How B2B Buyers Have Changed- and the Role of Content & Social Media
    Related Posts: Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. With social media, buyers can reach out to colleagues, experts, peers, etc.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Facebook] Is Web Analytics Alone Enough to Understand Your Web Interactions?
    Share this on Facebook. George Hollister. We’ve discussed this at length in previous posts…  Perhaps the fact that we keep bringing it up may allude to the fact that we believe this to be critical to marketing successes in the future. From a web design perspective, that’s an appropriate description.   page=aboutus. Tweet This!
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Facebook] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Facebook] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of May 4, 2013… How to Successfully Launch a New Website & Refresh Your Brand  (Search Engine Watch) Millions saw the apple fall, but Newton asked why! News & Notes
  • SAZBEAN  |  WEDNESDAY, JANUARY 2, 2013
    [Facebook] 3 Things Marketers Can Learn From the Media
    These plans need to be tied back to larger brand goals, not secondary metrics like social media growth — because it doesn’t matter if you have 100 more Facebook Likes if you don’t have a cohesive strategy or messaging to turn those Likes into real value for your business. Customers now expect and demand brands to be everywhere.
  • SAZBEAN  |  SATURDAY, JULY 21, 2012
    [Facebook] Top Internet strategy, marketing and technology links for the week of July 21, 2012
    What a Successful Facebook Mobile Strategy May Look Like  (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog)  (ProBlogger). Why Analytics Matter to Small Business  (Mashable!). SmallBizTrends).
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Facebook] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . Exercise the 80/20 rule.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Facebook] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Facebook Launches Revamped Insights Tool for Business Pages (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Facebook] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Facebook Best Social Media Network for Brand Interaction  (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs).
  • SAZBEAN  |  SATURDAY, JUNE 18, 2011
    [Facebook] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
    Facebook Growth Outpacing Other Social Media (Marketing Profs). Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). It’s About the Problem (Small Business Trends).
  • ENGAGE  |  TUESDAY, OCTOBER 23, 2012
    [Facebook] Email Marketing: 5 Tips for Using Symbols in Subject Lines
    For the August 2012 Engage Newsletter, the A/B test consisted of two subject lines: Test A: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos ?. Test B: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos. And if it doesn’t you should sign up. Okay, two second pitch is over. How appropriate, right?
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