B2B MARKETING TRACTION | TUESDAY, FEBRUARY 22, 2011
[Facebook] What’s Wrong with Your B2B Web Site?
Does each page on your web site have a few actions a visitor can take such as subscribing to your blog or newsletter or following you on Facebook or Twitter, so they are not forced into an “all or nothing” call to action? Tweet. Are you getting more traffic, but no return on your investment in the form of sales revenue?
HUBSPOT | THURSDAY, OCTOBER 6, 2011
[Facebook] Engaged Social Media Users Spend Up to 40 Percent More [Data]
Bain surveyed more than 3,000 consumers and found nearly two-thirds of Facebook users participating in the survey said they posted something about companies and/or products within the last month. In fact, new research from Bain and Company shows that early adopters of social media marketing are seeing some interesting results.
HUBSPOT | WEDNESDAY, MAY 23, 2012
[Facebook] How the Right Tools Can Help Remedy Your Website's Traffic Problem
Many marketers do this for Facebook; then they hop over to LinkedIn; then they move over to Twitter; and before long they have 5 tabs open in their browser and spend the whole day hitting refresh. Got low site traffic? Setting the Stage: Identifying Your Traffic Problem. Let's say you already have a robust analytics package in place.
SOCIAL MEDIA B2B | MONDAY, DECEMBER 13, 2010
[Facebook] 11 Predictions for B2B Social Media in 2011
While the big three platforms of Twitter, Facebook and LinkedIn will continue to reign supreme for most B2B companies, niche industry sites and forums will become more important this year. There have been lots of surveys indicating that spending on social media will grow, so we will not predict that, because we already know it is happening.
FEARLESS COMPETITOR | TUESDAY, MAY 25, 2010
[Facebook] Who’s in charge? Why you need leadership.
But how can you produce such great content across all platforms — blogs, websites, podcasts, webinars, videos, Twitter, Facebook, etc.? One of my favorite B2B marketers, Paul Dunay , (@pauldunay on Twitter, Buzz Marketing for Technology ) recently wrote a great blog article entitled “ Who’s Your Social Media Lightening Rod?
TRADESMEN INSIGHTS | THURSDAY, FEBRUARY 23, 2012
[Facebook] Should Google+ Be Part of Your Content Marketing Strategy?
Google is positioning Google+ as their Facebook for B-to-B. Some of you may have already jumped into Google+. According to recent stats, as of January 2012, there are over 90 million users (Twitter has 100 million active users). Search will do the rest. Google+ and B-to-B: How to Get Started.
TRADESMEN INSIGHTS | WEDNESDAY, OCTOBER 19, 2011
[Facebook] Suggestions on How to Make Sense of Google+
To listen to all the “experts” Google+ is the next best thing to come down the pike and will eventually replace Facebook in the B-to-B space. don’t know if it’s true or not, but since they opened it up to the public a few weeks ago, there are over 50 million users and it’s growing everyday.
SYNECORE | WEDNESDAY, DECEMBER 12, 2012
[Facebook] Case Study: Using Integrated Digital Marketing to Sell Old Books
The site also contains social share buttons linking to solid presences on Facebook and Twitter. On Facebook, there is a lot of visual interaction and well-coordinated messaging with the website. Sometimes cutting-edge marketing is found in the unlikeliest of places. VISUAL AND INTERACTIVE. Pretty slick. DYNAMIC AND PERSONAL. Snappy.
DELICIOUS B2BMARKETING | WEDNESDAY, MARCH 30, 2011
[Facebook] Content Curation Grows Up, Original Content Still Key
Post Comment › Subscribe for updates Comment Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This what is Highlighter? To find the best and most relevant content and bring it forward. Heres what they found.
CLIENT BRIDGE | THURSDAY, AUGUST 9, 2012
[Facebook] Social Media Automation Mistakes
Hubspot recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates. Using social media automation can be tricky (it's supposed to be social after all). But your need for efficiency may make it necessary. From the Hubspot Blog, here are 11 social media automation mistakes marketers need to avoid.
INSIGHTIQ BLOG | THURSDAY, JUNE 7, 2012
[Facebook] Preference Management: Part 2
Connect with us on Twitter , Facebook , and Linkedin Preference management is a tricky subject that requires attention and keeping the consumer in mind. Click here to read Part One of this article. Given the challenge associated with preferences, where should you start? for capturing preference information.
CLIENT BRIDGE | TUESDAY, SEPTEMBER 27, 2011
[Facebook] Generating Leads from Your Blog
Trick out with social bling" Include social-sharing icons, particularly the big three: Facebook, Twitter and LinkedIn. Entrepreneur.com has ten tips for increasing your company's digital presence and converting blog traffic into qualified leads. Show up" Blog on a regular, sustainable schedule. Encourage engagement by responding to comments.
CLIENT BRIDGE | TUESDAY, SEPTEMBER 20, 2011
[Facebook] B2B Mobile Marketing Mistakes
Failing to Utilize Social Media Utilize multiple marketing channels, including Facebook, Twitter and blog posts. Mobile marketing is not just for business to consumer relationships. Over 70% of young executives classify mobile as a primary communications tool. Reliance on PC-based Website Design a mobile optimized website as well.
CLIENT BRIDGE | TUESDAY, SEPTEMBER 13, 2011
[Facebook] Content Marketing in 2012
Andrew Davis - Tumblr will be seen as effective a marketing platform as Twitter, LinkedIn and Facebook. Content Marketing Institute asked the speakers for Content Marketing World to make a series of predictions. Here's a summary of what they expect 2012 to bring in the content marketing space. View Original Article
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 31, 2011
[Facebook] 6 Sure-fire, Can’t Miss Ways to Increase Blog Views
Facebook. by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others. We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post. Then we came up with six absolute locks for triggering views. What does that mean?
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, OCTOBER 6, 2009
[Facebook] Interview with Leading Sales Expert: Jim Keenan
Social Sites like Twitter, LinkedIn, and Facebook give sales people unprecedented access to potential clients at all levels. 1) Why do you think it so hard for marketers to tune into what is effective at the sales level? Marketing is “passive selling”. think the problem is execution and rests in two places. don't see this enough.
MODERN B2B MARKETING | THURSDAY, OCTOBER 31, 2013
[Facebook] The Digital Marketing Mafia: A Breakdown
'Author: Fab Capodicasa If you’ve ever received emails selling Viagra, one hundred Facebook likes, or the classic Nigerian businessman wanting your bank details, you’ve glimpsed the underbelly of digital marketing. They even make friends on Facebook, and post updates! However, bot profiles are becoming increasingly sophisticated.
ENGAGE | THURSDAY, NOVEMBER 1, 2012
[Facebook] 5 Ways to Create More Content Without Creating More Work
If you have a great visual with your article, turn it into a social object by posting it on your Facebook or Pinterest page. Blose advises embracing the Facebook timeline. A lot can happen in a minute. Social media and mobile and digital publishing have seriously altered how people consume, share and interact with information.
VOICE-BASED MARKETING | MONDAY, APRIL 21, 2014
[Facebook] 6 Salesforce Apps Every Marketer Should Be Using
Salesforce for Twitter and Facebook. If your business is heavily into social, then the Salesforce app for Twitter and Facebook is the tool for you. 'What is a marketer without her tools? These days, we rely heavily on technology and CRM systems to make our processes run smoothly, from lead acquisition to lead nurturing. DupeBlocker.
CONTENT MARKETING TODAY | FRIDAY, NOVEMBER 6, 2009
[Facebook] 6 Reasons to Embrace Social Media Today
Organizations as diverse as law firms, interior designers, real estate agents, and roofing companies are using blogs, podcasts, videos, and user communities such as Facebook to demonstrate their expertise and thought leadership. Social media marketing is a trend, not a fad. Social media marketing is here to stay. Not next week. But now.
B2BBLOGGERS | FRIDAY, JULY 23, 2010
[Facebook] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. Have you seen SAP’s Facebook Friend Optimizer ? Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Yes or No? More will be sold. Lots more.
FIFTH GEAR ANALYTICS | TUESDAY, JULY 20, 2010
[Facebook] 5 Ideas and More to Improve B2B Marketing Strategy
Share this on Facebook. Rick Volz. In a recent Modern B2B Marketing Blog article , the author Maria Pergolino suggests it’s the right time to assess your B2B Marketing Strategy and consider areas of improvement. Maria suggests the following 5 ideas to improve your marketing strategy: 1. Find new ways to integrate marketing channels. Asking.
HUBSPOT | SUNDAY, JANUARY 13, 2013
[Facebook] Helpful Instagram Analytics Tools, and Other Marketing Stories of the Week
Facebook has a secret announcement coming up , hot new measurement tools are coming out for Instagram, Yahoo! Our Top Predictions for Facebook's Secret January 15th Announcement. Facebook is revealing something on January 15th, but nobody seems to know exactly what that "something" is just yet. Guess what. Can you believe it?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 10, 2010
[Facebook] Ten social media and technology mega-trends to watch
Facebook has marshaled its community for product development, recruiting 300,000 users to translate its site into 70 language. The entire French Facebook site was translated in one day. Share this on Facebook. I just read a fascinating (and lengthy!) Here are some highlights from this excellent report: 1. Post on Google Buzz.
INBLURBS | WEDNESDAY, MAY 8, 2013
[Facebook] 42 Profitable Reasons to Consider Inbound Marketing Strategy for Business
52% of all marketers have found a customer via Facebook. 'The proven and successful inbound marketing strategy is a great way to generate high quality leads. Why is this inbound marketing such a great way to generate leads? Inbound marketing offers you a strategic and smart approach to be and to stay several steps ahead of your competition.
MODERN B2B MARKETING | THURSDAY, DECEMBER 6, 2012
[Facebook] Ryan McDermott From AdRoll Talks Social Ad Trends and Measuring Clicks Vs. Impressions
In particular, we were ecstatic to see Facebook start offering access to its inventory via the Facebook Exchange (FBX) , and we hope this is the start of a trend in the social space. by Dayna Rothman Our Good to Great Virtual Event was a huge success! Many thanks to all of our esteemed panelists for their hard work.
BIZNOLOGY | WEDNESDAY, AUGUST 14, 2013
[Facebook] Content Marketing – How Strategy Supports Success
But it’s not just the classic LinkedIn vs. Facebook decision. 'Photo credits: www.mysafetysign.com. We love to hear clients talking about social media, SEO, blogging and email marketing, but too often the conversations we hear center on “doing” social media, for example. No, wait. This Vine this is all the rage.
DIGITAL B2B MARKETING | TUESDAY, APRIL 26, 2011
[Facebook] Stop Advertising and Give Them Content! [The Numbers Prove It]
Sponsored posts: Sponsored posts, running approximately every other week, are shared on Facebook and Twitter more often than the top banner is clicked, by nearly a 2-1 margin. Editorial articles: There are 96x as many Twitter and Facebook shares on articles as their are clicks on the top banner. the click rate of the top banner ad.
FIFTH GEAR ANALYTICS | TUESDAY, AUGUST 17, 2010
[Facebook] How Do Consumers Make Decisions? Theory or Fact?
Share this on Facebook. Bob McCarron. How do customers make decisions? This question has been at the core of marketing strategy for many years. As marketers manipulate the various principles of marketing, the consumers they seek to reach also change their decision-making criteria. Are these consumer decision-making theories new? Digg this!
FIFTH GEAR ANALYTICS | MONDAY, NOVEMBER 22, 2010
[Facebook] Apple: A Story of Consistent Brand Messaging Across Channels.
Share this on Facebook. Kevin Gilbert. Unless you’ve been sleeping under a rock, you are aware that Apple has flooded the market with impressive state-of-the-art and stylish consumer electronics: iPhone cell phones, iPod MP3 players, iPod Touch hand-held computers, and now the iPad tablet computer. was excited to setup my new iPad.
WEBBIQUITY | TUESDAY, MAY 6, 2014
[Facebook] Zenith Social Media Marketing Conference – An Event Not to Miss!
Dennis Yu ( @dennisyu ), CTO and founder of Facebook marketing specialist firm BlitzMetrics. 'The Zenith Social Media Marketing Conference is fast approaching, coming up on Thursday, May 22, in Duluth, Minnesota. Lisa Buyer ( @lisabuyer ), smart and engaging online public relations pro and author of the phenomenal new book, Social PR Secrets.
HUBSPOT | MONDAY, SEPTEMBER 13, 2010
[Facebook] Top 5 Inbound Marketing Articles to Start the Week: Emerging Social Platforms
Facebook Fan-Acquisition Strategies. Want more fans of your business' Facebook Fan Page? Carter dives into five of his best fan acquisition strategies to grow your Facebook reach and ultimately generate more revenue: Turn buyers into fans at time of purchase. Use Facebook ads (social PPC). Image Credit: Mashable.
INBLURBS | THURSDAY, JANUARY 6, 2011
[Facebook] Social Media Marketing: Hurry, your competitor is one step ahead
Setup a facebook fan page and a Twitter account and start social media conversation. Download our free eBook: 9 Easy Steps to Facebook Success. FREE Report: Learn How to Add a Facebook Fan Page less than ten minutes! More and more businesses use social media to attract new clients. This turbo charges the social media use.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 23, 2010
[Facebook] The NEW “Four P’s” of marketing
Share this on Facebook. Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the way we communicate and go to market. People. The social web is the first true PEOPLE-driven communication channel. Publicly. Permanently. Presence.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 8, 2013
[Facebook] How I totally screwed up my blogging strategy
For example, I read a post about Facebook that I completely disagreed with. A few weeks ago, I sat down to prepare for the upcoming week’s blog schedule and I became paralyzed. For the first time in four years, I seemingly had nothing to write about. It is quite sickening to reach a point where the ideas stop. Getting back on track.
FEARLESS COMPETITOR | WEDNESDAY, AUGUST 7, 2013
[Facebook] Email is Still King: Why Social Media Lags Behind for Marketing
Although social media sites like Facebook and Twitter give businesses access to more followers, it doesn’t necessarily translate into a significant enough method to completely replace traditional email marketing. We hope you enjoy it. __. Social media sites aren’t there to advertise goods. Emails Are More Likely to Convert Sales.
MODERN B2B MARKETING | TUESDAY, AUGUST 14, 2012
[Facebook] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
For example, Facebook’s mobile app will host your content in a way that is viewable for a mobile device and YouTube will allow your video to be viewed on Apple or Android products. If you are simply trying to use visual content to increase Facebook Likes, then the lift would be the estimated increase in Likes from the content.
SAVVY B2B MARKETING | FRIDAY, APRIL 20, 2012
[Facebook] Savvy Week in Review: April 20
LinkedIn 4x better for B2B leads than Facebook or Twitter says HubSpot study by @dmscott re: @Hubspot. Another week, another set of inspiring posts. Hope you enjoy these as much as we did! The Myth of Having To Post Every Day to Be a Successful Blogger by @DannyBrown via @BlogTipsOnline. 75 Top Marketing Blogs to Make Your RSS Reader Fat!
SAVVY B2B MARKETING | FRIDAY, JULY 1, 2011
[Facebook] Savvy Week in Review: July 1
This infographic tells you the best times to Tweet and post on Facebook. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned. all the fun stuff.
FIFTH GEAR ANALYTICS | MONDAY, AUGUST 16, 2010
[Facebook] Winning With Customers – B2B Playbook Review
Share this on Facebook. George Hollister. m reading a newly published book – “Winning with Customers – A Playbook for B2B” by Keith Pigues and Jerry Alderman. After hearing Keith speak, I expected the book to be entertaining, challenging, and enlightening – and I haven’t been disappointed. Start with “Friendlies”.
B2B IDEAS @ WORK | THURSDAY, SEPTEMBER 29, 2011
[Facebook] B2B All Day, Every Day: Are We Reaching Social Media Overload?
The notification tone continuously emanating from your smartphone could mean one of many things: your client just emailed you, your mom just emailed you on another account, someone retweeted you, someone “liked” your Facebook post, someone wants to “link in” with you, someone just checked in – it’s never-ending.
B2B MARKETING INSIDER | TUESDAY, SEPTEMBER 4, 2012
[Facebook] 9 Content Marketing Articles You Shouldn’t Miss
Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
B2B MARKETING INSIDER | TUESDAY, NOVEMBER 15, 2011
[Facebook] B2B Marketers Need To Wake Up and Get Social
Additionally, when I get out from behind my real desk or my virtual one in Twitter and Facebook, I see a world of marketers struggling to keep up. A year ago, Forrester released their CMO Mandate: Adapt or Perish where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, FEBRUARY 25, 2014
[Facebook] Where does social media fit in the marketing mix?
Understanding the moving target of Facebook reach The Future of Twitter. 'A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? How has it changed? Is it really about connection? Is it still a way to engage with customers? Have you listened to our podcast yet?
BIZNOLOGY | THURSDAY, AUGUST 2, 2012
[Facebook] Awaiting the Next Horizon–Will the Internet Enforce Social Good?
Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 17, 2013
[Facebook] Lattice Engines Automates All Steps in Prospect Discovery
The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. 'There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. Lattice Engines was founded in 2006 to fill this gap.
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 14, 2009
[Facebook] Spredfast Offers Systematic Management for Social Media Campaigns
Another key feature is that Spredfast supports multiple “voices” of actual or constructed individuals, each having accounts in multiple channels ( Facebook , Twitter , blogs, etc.). Summary: Social Agency’s Spredfast helps marketers schedule social media campaigns the same way they schedule paid advertising. Silly me. links for each event.
JUNTA 42 | MONDAY, SEPTEMBER 27, 2010
[Facebook] 35 Ways to Market Your Blog
Many business owners forget to tell employees to fan their own sites on Facebook and Follow on Twitter. Post your blogs on Facebook. It never fails. Almost all the businesses we come in contact with continue to look for ways to promote their blog. Here is a handy list of common and some uncommon ways to market your blog.
MI6 MARKETING AGENCY | TUESDAY, APRIL 12, 2011
[Facebook] Social CRM for Small Business
Jon is on Twitter, Linkedin, Facebook and he uses email. An Interview with Jon Ferrara, Nimble Founder. In this episode of the B2BSpecialist podcast I interview Jon Ferrara, founder and CEO of Nimble. wanted to learn more about Jon, why he founded Nimble and his vision for the product. But, Nimble is much more. Enjoy the Interview! love it!
HUBSPOT | FRIDAY, APRIL 29, 2011
[Facebook] 10 Possibilities In a World Without Twitter [Humor]
Facebook and LinkedIn would start adding new features by copying more off each other. Just a few years ago, Twitter never existed. It’s strange to take something that’s so widely used today and picture what life was like before it. It got me thinking, what would the world be like today if we never had Twitter?
WINDMILL NETWORKING | FRIDAY, DECEMBER 14, 2012
[Facebook] 6 Twitter Contest Ideas Worth Exploring
Questions to Ask Yourself Before Launching your Facebook Contest (windmillnetworking.com). Questions to Ask Yourself Before Launching your Facebook Contest Twitter Coming to a Store Near You…SOON! LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Fastest correct answer. Sweepstakes. What can the app do?
B2B VOICES | TUESDAY, JANUARY 3, 2012
[Facebook] Your Game Plan: Focus on Fans
In fact, one thing Facebook got right early on was allowing people to be “fans” of brand pages. customer who uses LinkedIn may not be on Twitter or Facebook while others still rely on email newsletters to know what is happening. How are you attracting and keeping fans? You are What You Read.
INBLURBS | WEDNESDAY, FEBRUARY 1, 2012
[Facebook] Let LinkedIn do FREE Marketing for your business
By the way, you can do this on Twitter, Facebook and other networks as well. LinkedIn has updated their privacy conditions. LinkedIn is now permitted to use your name and picture in any of their advertisements. So they can use this throughout their whole network for their marketing purposes! How scary, or maybe not…? See ch. From the small.
SALES PROSPECTING PERSPECTIVES | FRIDAY, APRIL 12, 2013
[Facebook] Your Social Selling Strategy: Go The Extra Mile
In B2C markets you may emphasize Facebook and Pinterest, while B2B markets may find LinkedIn and Twitter are where their potential customers exist. 'Recently, I was lucky enough to attend the AA-ISP Leadership Summit at the Palmer House in Chicago. Jill had mentioned her “ABC’s” of being social: Always Be Connecting.
TRADESMEN INSIGHTS | TUESDAY, MARCH 16, 2010
[Facebook] Social Media: Here's a Manufacturer That's Getting It Right
Web site – When they redesigned their site , they made sure that as social elements were added, they included links to Twitter and Facebook, and to view their latest video, they added a link to YouTube, or to look at their product photos, they added the link to Flickr. By the way, they’re doing a great job. But it was a process.
EVERYTHING TECHNOLOGY MARKETING | THURSDAY, JUNE 27, 2013
[Facebook] Download the 2013 B2B Content Marketing Report
YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. 'Content marketing is going mainstream in 2013. But what’s behind the buzz and growing popularity of content marketing? Download the new B2B Content Marketing Report to find out. Marketing automation is on the rise.
HUBSPOT | TUESDAY, OCTOBER 9, 2012
[Facebook] 5 Key Characteristics Every Social Media Community Manager Should Have
Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. They should also increase your Facebook fans and quality Twitter and LinkedIn contacts. You know, the person that manages the whole thing? So how do you make the leap? 2) Listens to the Buzz.
WRITING ON THE WEB | WEDNESDAY, SEPTEMBER 12, 2012
[Facebook] Social Media: 3 Things Teenagers Can Teach Business About Getting It Right
Tougher still is finding a teenager who is not connected on Facebook and Twitter. Following a few simple rules can make a huge impact on your success rate with social platforms like Facebook and Twitter. It seems that the younger the employee, the more frequently they use social media. Image: freedigitalphotos.net ).
WRITING ON THE WEB | THURSDAY, SEPTEMBER 2, 2010
[Facebook] Blogging Services: Content Marketing for Coaches
have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Share this on Facebook. Here’s my latest video about my executive coach blogging services produced by iFlashVideo.com. What do you think? Digg this!
BIZNOLOGY | TUESDAY, DECEMBER 3, 2013
[Facebook] Trying GroupHigh for Blogger Outreach Campaigns
This sort of high-influencer outreach generally is limited to 25-100 hyper-targeted and super-influential bloggers, tweeters, Facebookers, YouTubers , SoundClouders, Instagramers, Viners , and I guess Google Plussers. 'I am hereby making the jump from humans to robots for all my blogger research. In Tricky. And I need a lot of them.
HUBSPOT | WEDNESDAY, MAY 25, 2011
[Facebook] 8 Steps to a Killer Social Media Newsroom for Inbound PR
Include links to your Facebook Fan Page, your company’s Twitter feed, Flickr account, YouTube channel, LinkedIn page, etc. Creating remarkable content can be a great way to generate inbound media coverage for your business. Heck, at HubSpot, we do it, too! Here are our top 8 tips for creating a truly stellar one. Keep it fresh!
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, AUGUST 19, 2013
[Facebook] Case study: Is the Procurement Department finally ready for social media?
This is a private and secure Facebook-like system. This is a private and secure Facebook-like system. ' . Over the past five months I have been fortunate to be immersed in a fascinating customer research project to determine how social media technologies can be applied to the supply chain. The future of supply chain? by Mark W.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 13, 2011
[Facebook] Chart: The Summer of the Small Business Social Boom
Quite a few of these customers are growing at a very fast pace and are attracting alot of attention on traditional social sites like Facebook, LInkedIn, and Twitter, but also on less talked about, but high volume social discovery sites like Quora, Reddit, and StumbleUpon. Those customers ?with What is going on?
INSIGHTIQ BLOG | TUESDAY, NOVEMBER 1, 2011
[Facebook] Keep the Lead: Key Web Trends for 2012
While having a corporate Facebook page and Twitter account is a great start, to remain successful in the online space will require businesses to integrate deeper with social media-truly engaging users rather than simply broadcasting and advertising to them. has projected to rise six-fold from $5 billion this year to $15 billion in 2015.
MODERN B2B MARKETING | TUESDAY, MARCH 12, 2013
[Facebook] The Top Social Media Topics On the Minds of Real Marketers
Many marketers were looking to go beyond the basics of merely posting on Facebook and wanted to move towards a more measurable strategy. How do you generate a social lift that goes beyond a Facebook “Like”? As an example, instead of just a fishbowl at an event, “Like” us on Facebook to win an iPad. The common denominator?
ACHIEVE MARKET LEADERSHIP | THURSDAY, FEBRUARY 28, 2013
[Facebook] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
They invest in Facebook and Twitter and (more and more) in LinkedIn. According to GlobalWebIndex , Google+ now has 343 million active users, more than any other social network besides Facebook. Because they consider it a ghost town. They say Google+ is irrelevant. But you know what? Number of Active Users. Circlecentric Marketing.
HUBSPOT | TUESDAY, APRIL 19, 2011
[Facebook] Marketing Lessons From the Cupcake
Don’t just offer them vanilla, use social media to share your content, answer questions on LinkedIn and listen to what is being said on Twitter and Facebook. Free eBook: 2011 Facebook Marketing Guide. Download the free eBook to learn how you can use Facebook's ongoing enhances to market your business effectively.
SAZBEAN | FRIDAY, OCTOBER 18, 2013
[Facebook] Vine Is the 6-Second Way to Engage 40 Million Customers
Filming a short clip on a smartphone, and posting it to Twitter or Facebook, is affordable at any budget. 'Online video clips are no longer merely a venue for sharing homemade cat movies. They are also inexpensive, effective marketing tools, perfect for meeting the needs of small, up-and-coming businesses. It is also incredibly easy.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 29, 2014
[Facebook] Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also Groundhog Day. Here in Pennsylvania, that is kind of a big deal. And then just last week.
B2B MARKETING INSIDER | THURSDAY, OCTOBER 27, 2011
[Facebook] 12 Internet Trends You Need To Know From Mary Meeker
If you don’t know Kleiner Perkins, they’ve invested in some companies you may have heard of…like Facebook, Twitter, Spotify, LegalZoom and Groupon. Apple, Facebook, Google and Amazon take the top spots in market capitalization but China’s Baidu and Tencent and Yahoo! Summit. Globalization Continues. While U.S.
HUBSPOT | SATURDAY, JUNE 14, 2014
[Facebook] Which Game of Thrones Leader Are You? [Quiz]
For those of you who have been glued to your screens this entire season (guilty), or you''re tuning in for the first time to see what everyone on Facebook has been groaning about, this quiz is you. 'Is life an imitation of art, or art an imitation of life? Take Game of Thrones , for example. Or maybe, a character reminds you of yourself.
JUNTA 42 | THURSDAY, SEPTEMBER 22, 2011
[Facebook] 6 Steps to Successful Blogging
Twitter, Facebook, LinkedIn, Google+. These could be small or big, such as: Liking you on Facebook. I had the pleasure of presenting to over 100 HVAC contractors today at HVAC Comfortech 2011 on how they can position themselves as THE home comfort services expert in their region. The central theme of the presentation was blogging.
TOM PISELLO | MONDAY, FEBRUARY 14, 2011
[Facebook] Social Media ROI a Requirement for 2011
Facebook seems to have the most favorable ROI ratings so far, with 35% indicating superior or average ROI, but with so many not knowing for sure, it’s hard to tell what the results will be until clearer measurement systems are put in place. Pisello Alinean Social Media ROI
VERTICAL RESPONSE | MONDAY, AUGUST 12, 2013
[Facebook] 5 Search-Savvy Secrets to Google Map Listings
Once you have claimed your business in all of those different places, take it to the next level by talking to your customers and putting up signs reminding them to check in on Foursquare, Facebook and Yelp,” Nuanes recommends. Luckily, Google has helped level the playing field with Google map listings, at least as far as search results go.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JUNE 23, 2014
[Facebook] Social Media and the History of Aggression
Facebook, created to unite global conversations, is also the basecamp for bullying so severe it leads to violence and teen suicide. Facebook, created to unite global conversations, is also the basecamp for bullying so severe it leads to violence and teen suicide. Yes, it is going to get weird in here today. And so on. believe in this.
B2B MARKETING INSIDER | THURSDAY, JANUARY 17, 2013
[Facebook] 10 Common Sense Ideas To Raise Your Klout Score
And follow the conversation on Twitter , LinkedIn , Facebook or Google+. In the last week, 4 people have asked me this exact same question: What is Klout ? Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. Hate what is, what it does, why it exists, etc. I’m Comment.
INBLURBS | THURSDAY, DECEMBER 9, 2010
[Facebook] How to get more Clients and Sales with Social Media Marketing
Social media networks like facebook, Myspace, Twitter etc. Social media marketing is one of the prominent strategies of Internet marketing. are the places where you can find different people from various countries. Thus social media networks are major sources for generating business leads and getting introduced to new clients.
MARKETRI | TUESDAY, MARCH 26, 2013
[Facebook] 4 Timesaving Tools Even the Busiest LinkedIn Networker Will Love
LinkedIn is more than just Facebook in a business suit. More and more professional services firms are starting to realize this, which may be why LinkedIn overtook Twitter and Facebook as the most popular social network for B2B marketers in 2012. Others want to engage their LinkedIn network but aren’t sure where to begin.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, DECEMBER 2, 2010
[Facebook] Google and Bing reveal that social influence drives search engine results
In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. It seems that this development may now also be an emerging element in search engine results.
INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 10, 2012
[Facebook] The More Industrial Marketing Changes, the More it Stays the Same
73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. I’m not trying to be clever or facetious with my headline. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012. Click on the image to enlarge).
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Facebook] How we read online. - By Michael Agger - Slate Magazine
Home the browser Campaign 2008 News & Politics Arts & Life Business & Tech Health & Science Style & Shopping Travel & Food Sports Slate on NPR Video PRINT DISCUSS E-MAIL RECOMMEND Facebook MySpace Mixx Digg Reddit del.icio.us Have fun on Facebook. Michael Agger posted Jan. Michael Agger posted Oct. Be Prepared.
INSIGHTIQ BLOG | FRIDAY, APRIL 5, 2013
[Facebook] When Your Favorite Shows Turn Gruesome: Spoilers & Time-shifting
Or at least that was the plan before I read this on Facebook, "Can''t believe it''s over. 'Warning: Walking Dead Spoiler Alert. Like so many of my friends and colleagues, I have little time to watch the few television shows that truly pique my interest and engage me. Goodbye, Andrea!". Great. I.was.just.checking.my.FB.feed. Unlikely.
INSIGHTIQ BLOG | MONDAY, FEBRUARY 20, 2012
[Facebook] Social Online Marketing: Hype is Over, Time to Show the ROI!
When setting up an online social campaign, whether it be a Facebook, Twitter or a Google campaign (or other), a campaign name tag can be added so once a prospect clicks on that campaign, and is redirected to your site, your online analytics solution can capture who that prospect is and apply a unique ID (or cookie).
BIZNOLOGY | MONDAY, FEBRUARY 24, 2014
[Facebook] 11 tips and tools to jump-start your SEO
GENERATE OUTREACH AND VISIBILITY WITH SOCIAL MEDIA: Your social network pages like Facebook, Twitter, LinkedIn and Google+ not only provide outreach but additional ranking on search pages so your business can appear multiple times on a search page. 'Photo credit: Sean MacEntee. What do the numbers tell us about the importance of SEO?
B2B MARKETING INSIDER | MONDAY, MARCH 31, 2014
[Facebook] Why Brands Need To Act Like Publishers
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
B2B MARKETING INSIDER | THURSDAY, MARCH 14, 2013
[Facebook] Is Personal Branding The Future Of Marketing?
And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. I am truly honored and amazed at all the provocative, interesting and insightful points of views we have seen thus far on the Future of Marketing. Tell us about yourself? know mine surely is.
MODERN B2B MARKETING | WEDNESDAY, MAY 28, 2014
[Facebook] The Best Example of a Human Email…EVER.
Better yet, peruse their Facebook page (oh wait, they “broke up” with Facebook. 'Author: DJ Waldow “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. Weekly coupon email. Awesome. Amazing. Human. Beyonce.
ENGAGE | THURSDAY, JUNE 21, 2012
[Facebook] 3 Infographic Styles to Get Your Message Across in 60 Seconds or Less
Images reign supreme in social media, and infographics are ideal for pinning, Tweeting, and posting to Facebook (when you get the dimensions right). Have you ever suffered from information overload? Your eyes glaze over and then you start drooling at your screen until you snap your head back and hope no one saw you. The content. The facts.
LEADER NETWORKS | TUESDAY, JUNE 12, 2012
[Facebook] Social Insurance- Getting Back To The Basics Of Relationships
Some examples include The Progressive Girl on Facebook where a person can talk to the Flo, play games and see her garden gnomes as she prepares for summer. When was the last time you thanked your car or home insurance agency for helping you? Probably never-- if you are less than 80 years old. She has over 4.1 Your mileage may vary.
IT'S ALL ABOUT REVENUE | MONDAY, OCTOBER 31, 2011
[Facebook] 10 Marketing Nightmares
Finding Your Facebook Has Been Hijacked. by Jesse Noyes | Tweet this Forget Hollywood horror films and haunted houses. Those working in B2B marketing have their own special blend of anxieties and fears. Things like typos in big campaigns, mis-fired tweets and screwed up presentations are enough to scare even the most competent marketer.
SOCIAL MEDIA B2B | MONDAY, FEBRUARY 28, 2011
[Facebook] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
Slideshare makes it easy to tweet, like or Facebook share links to each presentation. They track the most shared presentations on Twitter and Facebook and will feature your presentation on the home page or a channel page if it is really popular. They alert you with an e-mail that says “your presentation is hot on Facebook.”
SAVVY B2B MARKETING | WEDNESDAY, NOVEMBER 7, 2012
[Facebook] Top 10 Tips for Exhibition Marketing in the Social Sphere.
One of the best tricks to effectively use Hoot Suite is to assign multiple social accounts including LinkedIn, Facebook, & Pinterest so you can control which tweets go to which areas to secure the best exposure. Facebook for Business – This is not just a personal tool, it has become irresistible for business.
SAVVY B2B MARKETING | WEDNESDAY, OCTOBER 19, 2011
[Facebook] Savvy Speaks: Google Plus What?
Until then, I'm going to hang back and chat about it on Facebook and Twitter. Users, particularly business users, are wary of Facebook's ever changing privacy policies and usage agreement. Only my Twitter followers and Facebook friends were following me. So what does that mean for your social media marketing strategy?
SALES PROSPECTING PERSPECTIVES | SUNDAY, AUGUST 12, 2012
[Facebook] Sales Prospecting Perspective Weekly Recap - Week of August 6, 2012
In her post Facebook, Tumblr, Twitter Oh My! and Facebook, Tumblr, Twitter Oh My! Part II , Colleen reveals how Facebook, Tumblr, Linkedin, Reddit, and Twitter should be used in conjunction with one another and how you need to reserve certain content for certain sites. My favorite statistic out of the 13: 1. source: HubSpot).
SAZBEAN | FRIDAY, MAY 3, 2013
[Facebook] Are You Listening?
If you cast aside all of the social media talking heads, the biggest way in which channels like Facebook and Twitter are different from our traditional broadcast mediums is the fact that they are multi-directional in nature. 'It’s admittedly a tired stereotype. Are you really listening? – Are You Listening? News & Notes
SAZBEAN | FRIDAY, DECEMBER 14, 2012
[Facebook] Don’t Forget The “Marketing” in Content Marketing
People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but in most cases it isn’t. Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.
SAZBEAN | FRIDAY, AUGUST 3, 2012
[Facebook] 10 Tips to Freshen Your Ecommerce Site
Facebook wall post? One important strategy to grow your ecommerce revenue is to keep your store fresh and vibrant. That includes your content, products, and promotions. It may also mean regularly refreshing your navigation, themes, and other design elements. Are your promo banners the same ones you used last month? Tweets? News & Notes
SAZBEAN | WEDNESDAY, APRIL 11, 2012
[Facebook] How to Fully Take Advantage of LinkedIn
It doesn’t require as much day-to-day maintenance as Facebook and Twitter, yet it deserves proper attention because it provides numerous opportunities for building relationships, marketing and business growth. Our social media team has done our fair share of LinkedIn trainings and presentations for clients, both in the B2B and B2C spaces.
SAZBEAN | TUESDAY, MARCH 20, 2012
[Facebook] How to Establish and Grow Business Relationships
By now, you have a robust profile on LinkedIn, you tweet several times a day with hashtags, you have a Facebook Page, several videos on YouTube, and you’ve even created several clever boards on Pinterest. You attend a handful of networking events every month, and you venture out to interesting events like SXSW a couple of times every year.
SAZBEAN | TUESDAY, FEBRUARY 28, 2012
[Facebook] How to Turn Social Feedback into Valuable Business Data
You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value? Why is social insight so valuable? News & Notes