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  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 6, 2012
    [Facebook] Ryan McDermott From AdRoll Talks Social Ad Trends and Measuring Clicks Vs. Impressions
    In particular, we were ecstatic to see Facebook start offering access to its inventory via the Facebook Exchange (FBX) , and we hope this is the start of a trend in the social space. by Dayna Rothman Our Good to Great Virtual Event was a huge success! Many thanks to all of our esteemed panelists for their hard work.
  • SAZBEAN  |  FRIDAY, MAY 3, 2013
    [Facebook] Are You Listening?
    If you cast aside all of the social media talking heads, the biggest way in which channels like Facebook and Twitter are different from our traditional broadcast mediums is the fact that they are multi-directional in nature.  'It’s admittedly a tired stereotype.  Are you really listening? – Are You Listening? News & Notes
  • SAZBEAN  |  FRIDAY, DECEMBER 14, 2012
    [Facebook] Don’t Forget The “Marketing” in Content Marketing
    People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but in most cases it isn’t. Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it.
  • SAZBEAN  |  FRIDAY, AUGUST 3, 2012
    [Facebook] 10 Tips to Freshen Your Ecommerce Site
    Facebook wall post? One important strategy to grow your ecommerce revenue is to keep your store fresh and vibrant. That includes your content, products, and promotions. It may also mean regularly refreshing your navigation, themes, and other design elements. Are your promo banners the same ones you used last month? Tweets? News & Notes
  • SAZBEAN  |  WEDNESDAY, APRIL 11, 2012
    [Facebook] How to Fully Take Advantage of LinkedIn
    It doesn’t require as much day-to-day maintenance as Facebook and Twitter, yet it deserves proper attention because it provides numerous opportunities for building relationships, marketing and business growth. Our social media team has done our fair share of LinkedIn trainings and presentations for clients, both in the B2B and B2C spaces.
  • SAZBEAN  |  TUESDAY, MARCH 20, 2012
    [Facebook] How to Establish and Grow Business Relationships
    By now, you have a robust profile on LinkedIn, you tweet several times a day with hashtags, you have a Facebook Page, several videos on YouTube, and you’ve even created several clever boards on Pinterest. You attend a handful of networking events every month, and you venture out to interesting events like SXSW a couple of times every year.
  • SAZBEAN  |  TUESDAY, FEBRUARY 28, 2012
    [Facebook] How to Turn Social Feedback into Valuable Business Data
    You’ve set up your company’s Facebook Page and Twitter account, pulled together a social media team to start generating engagement, and now you’ve got a decent audience involved in conversations about your brand. Great, but where’s the real value? Why is social insight so valuable? News & Notes
  • SAZBEAN  |  FRIDAY, FEBRUARY 17, 2012
    [Facebook] 4 Characteristics of a Winning Social Enterprise Strategy
    Made possible through cloud computing, the social enterprise mirrors personal social networks like Facebook that leverage the social grid to share information and ideas. What is the social enterprise? Traditionally, the term has referred to an organization’s social mission of philanthropy, charity or furthering a noble cause.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 6, 2011
    [Facebook] 3 ways to build social commerce on your site
    Over 750 million users have flocked to Facebook to interact and share with friends.  When Howard Schultz came on board with Starbucks in 1982, he advised the company to evolve its business from coffee beans and accessories to coffeehouse culture and espresso by the cup.  The idea was initially met with rejection from company founders. 
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Facebook] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • SAZBEAN  |  TUESDAY, JUNE 3, 2014
    [Facebook] Five Tactics to Build a Strong Brand Presence Online
    Or if you’ve always put the emphasis on your company rather than the people behind it, perhaps it’s time to humanize your brand by having your employees sign their Facebook posts and give your brand personality. Photo credit: Wikipedia). Put time and effort into the five following tactics and watch your brand’s internet presence flourish.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 6, 2012
    [Facebook] Connecting the Dots Between Social Media & Demand Generation
    Tip: Social sign-on allows site visitors to log in via social accounts such as Facebook, Twitter, and LinkedIn. by Jesse Noyes | Tweet this Today’s blog post comes courtesy of Carmen Hill, of Babcock & Jenkins, an Eloqua partner and B2B marketing integrated agency focused on demand generation and pipeline acceleration.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 14, 2012
    [Facebook] Everything You Wanted to Know About Visual Content But Were Afraid to Ask
    For example, Facebook’s mobile app will host your content in a way that is viewable for a mobile device and YouTube will allow your video to be viewed on Apple or Android products. If you are simply trying to use visual content to increase Facebook Likes, then the lift would be the estimated increase in Likes from the content.
  • HUBSPOT  |  THURSDAY, JANUARY 2, 2014
    [Facebook] How to Identify the Name of a Font [Quick Tip]
    And sometimes, that means they need to find the name of a particular typeface so they can go download it or buy it to use in a Facebook post photo, a poster, or some other form of marketing collateral. 'Sometimes, marketers don’t have access to a professional designer. about the font’s characteristics. From the "Why?"
  • E-STORM  |  WEDNESDAY, APRIL 13, 2011
    [Facebook] Google +1, But Who's Counting…And Who Cares? | e-storm International
    Google’s new social icon is comparable to Facebook’s “Like” button and it will begin appearing next month in search results and ads that when clicked will notify your connections that you think that link, or ad, is “pretty cool.” Google ardently believes that they need to be social to compete. The answer is none. Thanks for the info.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JUNE 23, 2010
    [Facebook] Email Testing 101: Landing Page Design
    Share this on Facebook. In the previous introductory post about Email Testing we talked about lots of different aspects that could be optimized, from subject line to landing page. landing page is a dedicated page you send people to, rather than sending them to an existing web page. Why Landing Page Testing? What To Optimize For? Tweet This!
  • ANYTHING GOES MARKETING  |  SUNDAY, SEPTEMBER 13, 2009
    [Facebook] Email Marketing Metrics You Should be Tracking
    Chad H Follow me on Twitter: @chadhorenfeldt PS: Become a fan of my new son Matthew on his Facebook fan page. If you weren’t aware, Canada (Vancouver specifically) will be hosting the 2010 Winter Olympics. You may be saying – wait a minute, ski jumping is an Olympic event so what’s the problem? Database Accuracy Metrics. Tweet This!
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 20, 2010
    [Facebook] Software Tools for Inbound Marketing
    For example, you might integrate your blog with Twitter and your Facebook Page for easy content syndication. The Internet has changed the way companies communicate. And this means that digital communications have become a high priority to marketers. Email marketing - email is still a critical tool in the lead generation arsenal.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
  • NUSPARK  |  MONDAY, OCTOBER 24, 2011
    [Facebook] How B2B Buyers Have Changed- and the Role of Content & Social Media
    Related Posts: Sales Best Practices include Marketing-Sales Alignment The 3 P’s of B2B Lead Generation: People, Process, Platforms Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently. With social media, buyers can reach out to colleagues, experts, peers, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2010
    [Facebook] The NEW “Four P’s” of marketing
    Share this on Facebook. Place, product, price and promotion. We all learned these basic marketing principles in college and they still stand up today. But the social web is a true shift in the way we communicate and go to market.  People. The social web is the first true PEOPLE-driven communication channel.  Publicly.  Permanently.  Presence.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Facebook] Is Web Analytics Alone Enough to Understand Your Web Interactions?
    Share this on Facebook. George Hollister. We’ve discussed this at length in previous posts…  Perhaps the fact that we keep bringing it up may allude to the fact that we believe this to be critical to marketing successes in the future. From a web design perspective, that’s an appropriate description.   page=aboutus. Tweet This!
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook] Content Strategy Visualized – The Blog Tree Sprouts New Growth
    When I saw it, I immediately went to their Facebook page to “like it” and request that I be added to the next one. They are promoted in all the places where their audience shares content (slideshare, twitter, blog, Facebook). ” The question is being asked by marketing leaders at companies large and small. link].
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Facebook] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    'Here are the top Internet strategy, marketing and technology links for the week of May 4, 2013… How to Successfully Launch a New Website & Refresh Your Brand  (Search Engine Watch) Millions saw the apple fall, but Newton asked why! News & Notes
  • SAZBEAN  |  WEDNESDAY, JANUARY 2, 2013
    [Facebook] 3 Things Marketers Can Learn From the Media
    These plans need to be tied back to larger brand goals, not secondary metrics like social media growth — because it doesn’t matter if you have 100 more Facebook Likes if you don’t have a cohesive strategy or messaging to turn those Likes into real value for your business. Customers now expect and demand brands to be everywhere.
  • SAZBEAN  |  SATURDAY, JULY 21, 2012
    [Facebook] Top Internet strategy, marketing and technology links for the week of July 21, 2012
    What a Successful Facebook Mobile Strategy May Look Like  (ReadWriteWeb). Here are the top Internet strategy, marketing and technology links for the week of July 21, 2012… 5 Sleep Mistakes You Don’t Know You’re Making (And How They’re Hurting Your Blog)  (ProBlogger). Why Analytics Matter to Small Business  (Mashable!). SmallBizTrends).
  • SAZBEAN  |  TUESDAY, DECEMBER 13, 2011
    [Facebook] 7 Tips for Stellar Social Media Community Management
    You’ve created a killer Facebook business page, started building up your business’ Twitter following, installed company status updates on your LinkedIn Company Page, and maybe you’ve even created a Google+ Page. Now what? Tips for Successfully Managing Your Social Media Communities . Exercise the 80/20 rule.
  • SAZBEAN  |  SATURDAY, NOVEMBER 26, 2011
    [Facebook] Top Internet strategy, marketing and technology links for the week of November 26, 2011
    Facebook Launches Revamped Insights Tool for Business Pages (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of November 26, 2011… The Secret Ingredient to a Successful Blog  (ProBlogger). Social media has evolved into the art of storytelling, and we must all become masters of it. Simply Zesty).
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Facebook] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Facebook Best Social Media Network for Brand Interaction  (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs).
  • SAZBEAN  |  SATURDAY, JUNE 18, 2011
    [Facebook] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
    Facebook Growth Outpacing Other Social Media (Marketing Profs). Here are the top Internet strategy, marketing and technology links for the week of June 17, 2011… Future of media: This is no time for incrementalism (GigaOM). Just How Strange Are Our Social Media Habits? Simply Zesty). It’s About the Problem (Small Business Trends).
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 28, 2011
    [Facebook] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
    Slideshare makes it easy to tweet, like or Facebook share links to each presentation. They track the most shared presentations on Twitter and Facebook and will feature your presentation on the home page or a channel page if it is really popular. They alert you with an e-mail that says “your presentation is hot on Facebook.”
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 18, 2010
    [Facebook] Print Consumer Magazines Score Big in Europe
    Share this on Facebook. Print magazines are alive and well, but they’re in transition. The ones that are thriving are customer magazines , designed to be helpful and relevant to consumers while delivering marketing messages and building brand loyalty. Yesterday I led a workshop in the Netherlands at Media Partners Group. Be memorable.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 10, 2010
    [Facebook] Content Marketing to the Female Brain
    Share this on Facebook. You’re probably already familiar with the right and left brains… but what about the female brain? How does it differ from a male brain, and what does this mean for content marketers? The right hemisphere is the center of abstract conceptual thoughts such as art, music, creativity and inspiration. Core values.
  • WRITING ON THE WEB  |  SUNDAY, OCTOBER 24, 2010
    [Facebook] Neuromarketing Books for Marketing to Brains
    Share this on Facebook. If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Facebook] 9 Content Marketing Articles You Shouldn’t Miss
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World. I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
  • HUBSPOT  |  SATURDAY, JUNE 14, 2014
    [Facebook] Which Game of Thrones Leader Are You? [Quiz]
    For those of you who have been glued to your screens this entire season (guilty), or you''re tuning in for the first time to see what everyone on Facebook has been groaning about, this quiz is you. 'Is life an imitation of art, or art an imitation of life? Take Game of Thrones , for example. Or maybe, a character reminds you of yourself.
  • ENGAGE  |  THURSDAY, AUGUST 30, 2012
    [Facebook] 5 Best Practices to Build Your Twitter Following
    Also, a great way to promote your other social accounts is when you’re thanking them for the follow (this is better through DM) direct the person to your Facebook page. Hey, if they like what you’re tweeting, they’ll probably like what you have to share on Facebook too. So, your company is on Twitter. Image: Steve Corey ].
  • VIRALLY BLOG  |  MONDAY, JANUARY 20, 2014
    [Facebook] Why Virally is great for authors
    Now most people are put off by manual forms but the option to just use a social account such as twitter or Facebook and a few clicks later the content is in their inbox is simple and quick. 'The Launch! Getting the word is out is of course easier today than it was 5 years ago. Social media has given everyone a voice and a platform. Virally.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Facebook] The Best Example of a Human Email…EVER.
    Better yet, peruse their Facebook page (oh wait, they “broke up” with Facebook. 'Author: DJ Waldow   “We don’t have time for a long email, and neither do you. It’s very important that we all stay focused and get to the bottom of this Jay-Z / Solange / Beyoncé situation. Weekly coupon email. Awesome. Amazing. Human. Beyonce.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2011
    [Facebook] Marketing Lessons From the Cupcake
    Don’t just offer them vanilla, use social media to share your content, answer questions on LinkedIn and listen to what is being said on Twitter and Facebook. Free eBook: 2011 Facebook Marketing Guide. Download the free eBook to learn how you can use Facebook's ongoing enhances to market your business effectively.
  • VIDYARD  |  THURSDAY, JUNE 5, 2014
    [Facebook] What is Video Seeding and Does Your Brand Need it?
    million views on YouTube, 2,100 Facebook fans, 5,300 followers on Twitter, 27,000 blog posts and more. The seeding company they hired secured over 35 major blogs and earned 2,400 engagements through YouTube, Facebook and Twitter. You need to start video seeding. What is video seeding? Does video seeding work? Not bad right?
  • TOM PISELLO  |  MONDAY, JANUARY 31, 2011
    [Facebook] Is The End of Social Media Already Written Into Its Success?
    To this, now add the real time pressure from social media, where a typical user receives hundreds of daily tweets, dozens of daily Facebook updates, dozens of LinkedIn updates and discussion group posts, blog article feeds … you get the picture. Are the future of Facebook or Twitter doomed by their increasing popularity?
  • DIGITAL VOICES  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook] SMACdown 2013: Who knew marketing solutions could be presented in boxing robes!
    The solution included: Social: Leveraging social channels such as Facebook to promote and share these offers and build the brand. The “Marketing Mavericks” team responded to a challenge from BJ’s Wholesale Club and the “Digital Dynamos” presented a solution for a challenge from iRobot Corporation.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Facebook] The Top Social Media Topics On the Minds of Real Marketers
    Many marketers were looking to go beyond the basics of merely posting on Facebook and wanted to move towards a more measurable strategy. How do you generate a social lift that goes beyond a Facebook “Like”? As an example, instead of just a fishbowl at an event, “Like” us on Facebook to win an iPad. The common denominator?
  • HUBSPOT  |  THURSDAY, MARCH 3, 2011
    [Facebook] 7 Missed Social Media Lead Generation Opportunities
    This process could be a contest on Twitter or Facebook or could be as simple as occasionally asking your followers to recommend to others in their online community to follow your business. Having a Facebook Page Without A Landing Page - The fewer clicks needed for someone to become a lead for your business, the better.
  • CONTENT MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Facebook] Why the Massive Move to Mobile Computing Changes Content Marketing Rules
    Most of those visits are expected to go to Facebook. In fact, eMarketer estimates that the number of mobile Facebook users in the U.S. Get social with Facebook, Twitter or other applications that can reach out to your customers with special offers while they’re on the move and in a buying mood.  . Smartphones Soar.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Facebook] B2B Blogging Gets Publishing Discipline
    Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Holy cow!
  • ENGAGE  |  TUESDAY, OCTOBER 23, 2012
    [Facebook] Email Marketing: 5 Tips for Using Symbols in Subject Lines
    For the August 2012 Engage Newsletter, the A/B test consisted of two subject lines: Test A: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos ?. Test B: Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos. And if it doesn’t you should sign up. Okay, two second pitch is over. How appropriate, right?
  • B2B LEAD BLOG  |  WEDNESDAY, AUGUST 1, 2012
    [Facebook] 3 Demand Generation Dangers in a B2B Blog Redesign
    Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. A big part of lead gen is content, and the simplest content machine on the web is a blog. The new blog goes live, and you’re feeling great, check that one off the to-do list.
  • VOICE-BASED MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Facebook] Social Media Employee Engagement: Beyond the Like Button
    'With 107 million Twitter accounts in the US, 175 million Facebook accounts, and 57 million LinkedIn accounts, it’s undeniable that social media is a force to be reckoned with, and more and more companies seek new ways to use these platforms to generate leads, brand their business, and engage with prospects. How do you get them engaged?
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Facebook] How to Explain To Your CEO That Social Media Is Not Optional
    Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. 'Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. lot more traffic.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [Facebook] Savvy Week in Review - July 8
    Gini Dietrich answers a question from her Facebook community: what types of content work best for B2B content marketing. With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Enjoy the weekend!
  • BIZNOLOGY  |  WEDNESDAY, MAY 29, 2013
    [Facebook] 5 Essential Functions for Every B2B Website
    Communities can be as simple as setting up a LinkedIn group or Facebook page, or as complex as Ingram Micro’s 15-year old peer-to-peer VentureTech Network for its U.S. 'Photo credit: Wikipedia. But what kind of functionality does your B2B website really need?  What website strategies should you pursue for business marketing?  Lead generation.
  • JUNTA 42  |  WEDNESDAY, JUNE 30, 2010
    [Facebook] Content is to marketing like.
    Junta42 ran a contest this week via Twitter and Facebook asking for the best, most creative answer to this statement: Content is to marketing like [blank] is to [blank].  Please review the entries below and then tell us which one you liked the best on the Junta42 Facebook page. we're going to defer it to the community.
  • B2B MEMES  |  FRIDAY, OCTOBER 8, 2010
    [Facebook] Nine Keys to a Robust Editorial Career in Social Media
    To quote Vaynerchuk one more time : “Your latest tweet and comment on Facebook and most recent blog post? Although LinkedIn is the most obvious one for business purposes, Twitter and Facebook may be more valuable, depending on the industries you’re involved in. This isn’t necessarily a bad thing. Be media neutral.
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Facebook] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users. Like - A “Like” is an action that can be made by a Facebook user. Bit.ly - Bit.ly Blip.TV - Blip.TV
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Facebook] Why Do Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Why do content marketing? get asked this question all the time. The answer of course is that you should do it because it works. We will earn their trust. Why does SAP use Content Marketing?
  • SYNECORE  |  MONDAY, DECEMBER 10, 2012
    [Facebook] Google+ Communities: Good for Users, Marketers, and Google
    With design and functionality representing a kooky hybrid between Facebook and LinkedIn groups and Pinterest boards, Communities is good for users, marketers, and of course, Google. If Google could be personified as a politician, it’d be a really good one. Let me explain. USERS: THANKS FOR THE EXPERIENCE. Gather Together.” Follow @chrshorton.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 23, 2014
    [Facebook] Social Media and the History of Aggression
    Facebook, created to unite global conversations, is also the basecamp for bullying so severe it leads to violence and teen suicide. Facebook, created to unite global conversations, is also the basecamp for bullying so severe it leads to violence and teen suicide. Yes, it is going to get weird in here today. And so on. believe in this.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Facebook] 26 Mind-Blowing Black Friday Statistics [Data]
    Nearly three-quarters of retailers will use their Facebook page to reach out to shoppers, up from 57.1 percent monitoring retailers’ Facebook pages. percent will check out retailers’ Facebook pages. Black Friday. 26 Black Friday Statistics for Marketers. Source: Shop.org ) Tweet This Stat! spending has reached $9.7
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 10, 2011
    [Facebook] 8 Rules When Using Social Media as a Support Channel
    Then came Facebook, Twitter and LinkedIn. Facebook. by Zainab Ali | Tweet this. This past week, we published a guest post on Social Times about how B2B customers were turning to social media channels to express complaints and seek support. This week offer 8 rules for organizations looking to use social media as a support channel.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, OCTOBER 5, 2008
    [Facebook] Digital Literacy, Pragmatism and the Social Construction of Reality at dougbelshaw.com
    Facebook /Doug Belshaw. Skip to content. dougbelshaw.com. …education, technology, productivity. About. Get in touch! References. Plugins Used. Archives. SHP Conference 2008. « Failure is the condiment that gives success its flavour. Digital Literacy, Pragmatism and the Social Construction of Reality. Welcome! Thanks for visiting!
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 15, 2008
    [Facebook] YouTube - Education Today and Tomorrow
    Facebook. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Rate: 182 ratings Sign in to rate. Views: 171,510. Share. Favorite. Playlists. MySpace. close.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Facebook] 3 Lead Scoring Problems – And How to Solve Them
    Facebook. by Jesse Noyes | Tweet this Today’s guest post comes courtesy of Randy Ilas, Vice President of Product Development & Marketing at Harte-Hanks, an Eloqua partner. Randy is experienced in developing insight-driven demand generation programs for the b2b technology sector. Challenge #1:  Inability to score or prioritize all leads.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2011
    [Facebook] The Impact of M&A on the Marketing Automation Industry
    Facebook. by Joe Payne | Tweet this One of the most talked-about (260+ comments!) posts of the past year was published by Fred Wilson of Union Square Ventures on his popular AVC blog. Titled “ What a CEO Does ,” the article relays a pearl of wisdom Wilson received from a more experienced colleague early in his career. Share email. LinkedIn.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, SEPTEMBER 30, 2012
    [Facebook] Content Marketing: Slow, steady pays off for manufacturer
    Content Marketing: Mindjet’s infographic strategy boosts blog traffic 420%, Facebook views 313.4%. If you are targeting four personas, he estimates it would require 720 pieces to speak to every persona in multiple channels over the course of a year. As a result, he fears marketers are sacrificing quantity for quality. Step #2: Gather ideas.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 17, 2013
    [Facebook] 10 Common Sense Ideas To Raise Your Klout Score
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. In the last week, 4 people have asked me this exact same question: What is Klout ?  Must be a New Year resolution or something. Sorry. None of that here. also am aware that many people hate Klout. Hate what is, what it does, why it exists, etc. I’m Comment.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
    Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. 'Hey, I get it. Demand generation is hot. No problem. understand. Wait, what?
  • LEADER NETWORKS  |  TUESDAY, JANUARY 29, 2013
    [Facebook] Connecting The Dots On The Social Experience
    They have a plethora of social media tool experiments underway: newsletters and blogs for customer communications, twitter and Facebook for customer interaction, LinkedIN for promotions, sometimes even an online customer community to provide all of the above and more. Your B2B firm trumpets its engaged, active customers. Is that all? Really?
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Facebook] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn. According to GlobalWebIndex , Google+ now has 343 million active users, more than any other social network besides Facebook. Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. But you know what?
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Facebook] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Check Facebook to wish contacts a happy birthday. Even more bonus points if you do this outside of Facebook.). You know there is an outstanding message in your Facebook or LinkedIn inbox waiting for you). Don’t let your to-do's bog you down. 10 Daily To-Do's. Good morning, dashboards! Manage your inbox. Set priorities.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MAY 12, 2010
    [Facebook] Do’s And Don’ts Of Building A B2B Community On Twitter
    Share this on Facebook. Recently in an article on B2Bbloggers.com , I stated that the rate of adoption of Twitter for B2B marketing is being slowed because, frankly, at first Twitter can be difficult to understand and hard to use. This hurdle is quickly turning people off to the benefits Twitter can have for their business. do repeat tweets.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 7, 2012
    [Facebook] Social Media Marketing Tools Series #2 Shoutlet
    Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Community Management: Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, and YouTube. Social Media Marketing has become an integral part of any Brand’s marketing activities.
  • PAUL GILLIN  |  WEDNESDAY, NOVEMBER 16, 2011
    [Facebook] Surveys Show ‘Social Business’ Concept Gaining Traction
    Facebook was identified as the most effective tool by a comfortable margin, but Twitter, LinkedIn and video sharing are all creeping up. It’s also worth noting that 81 percent of respondents use face-to-face interactions to connect with customers or prospects, underlining the fact that Facebook has its limits.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Facebook] 5 Fantastic Ways to Engage Your Social Media Followers
    Whether it is commenting on a Facebook status or responding to a tweet, make sure you acknowledge both the positive and the negative feedback. Ask your Twitter followers and Facebook fans what they think about a current event. I have been asked by many people why I prefer one brand over another and why I am so brand loyal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 2, 2010
    [Facebook] Google and Bing reveal that social influence drives search engine results
    In a blog post at SEOmoz , both Bing and Google confirmed that links shared through Twitter and Facebook have a direct impact on search rankings — and that the social influence of those tweeting the links impacts the organic search results. It seems that this development may now also be an emerging element in search engine results.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Facebook] The 5 Indispensable Requirements of Modern Marketing
    One billion users on Facebook. by Jesse Noyes | Tweet this “Marketing used to be pretty simple.” Not anymore. That’s how Joe Payne , Eloqua’s CEO, opened his Eloqua Experience keynote on what modern marketing is, and what modern marketers need. Everyone, as he put it, is talking about marketing. The world has taken notice. in a single year.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 14, 2013
    [Facebook] Is Personal Branding The Future Of Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. I am truly honored and amazed at all the provocative, interesting and insightful points of views we have seen thus far on the  Future of Marketing. Tell us about yourself? know mine surely is.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 16, 2012
    [Facebook] Teleprospecting and Social Media: 2 Tools Sure To Improve Results
    By the time you have finished reading this, there will have been 37,349 new profile pictures on Facebook, 3,400 new connections added to your network, 15,654 publicly +1’s,8,700 new viral videos and approximately 1.2 Randy Moss will be able to hold his own interview session, and have it broadcast online as if it’s the 6:00 news.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 20, 2012
    [Facebook] Are You Using LinkedIn to Generate Leads?
    That’s why it wasn’t a big surprise to me when a recent study by HubSpot  said that LinkedIn generated the highest visitor to lead conversion rate of 2.74%, almost 3 times higher than both Twitter and Facebook. LinkedIn has always been one of my best sources of activity to my blog. Keep working to improve your content.
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, OCTOBER 13, 2010
    [Facebook] What's Holding Social Media Back?
    He would offer these of-the-moment items along with a discount coupon during a 4-week back-to-school window during August and September in return for “Like” clicks on Facebook or to reward new followers on Twitter.   Consider this real-life example.     An appropriate supply of items cost about $10,000. 1 return.
  • MARKETING INTERACTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Facebook] Content Marketing Should Never Be Advertising
    We now have promoted Tweets, Facebook and LinkedIn ads and other forms of paid placement or sponsored content that's being inserted into real-time streams. The rise of the term Native Advertising seems to be causing quite a stir. This may very well be in creating a label that's inherently in conflict with itself. Where's the line?
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 13, 2010
    [Facebook] Buying Stages & Lead Nurturing, Matching Content
    Share this on Facebook. The ultimate goal of Lead Nurturing is to match your content to the needs of your prospective buyers. That partly depends on the personas of the buyers, so you can match the content to the buyer’s role and their interests. The 5 Stages of the Buying Process. information search. evaluation of alternatives.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Facebook] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Basic services free; offers email retargeting as well as Facebook retargeting. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Company A: Website. Get it? Adroll.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 28, 2013
    [Facebook] Ashton “Chris” Kutcher and His Advice for Inside Sales Reps
    So, I’m at home the other night and perusing Facebook, and I see a few people that I’m connected with posting videos about Ashton Kutcher and this great speech that he gave at the Nickelodeon Kid’s Choice Awards. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Chris Snell, Inside Sales Manager at Care.com.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, APRIL 12, 2013
    [Facebook] Your Social Selling Strategy: Go The Extra Mile
    In B2C markets you may emphasize Facebook and Pinterest, while B2B markets may find LinkedIn and Twitter are where their potential customers exist. 'Recently, I was lucky enough to attend the AA-ISP Leadership Summit at the Palmer House in Chicago. Jill had mentioned her “ABC’s” of being social: Always Be Connecting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 27, 2013
    [Facebook] Why many of my students will not have a job upon graduation
    Sure everybody is on Facebook, but marketing undergrads are simply not utilizing social media platforms like LinkedIn and blogging to their full potential for business purposes. 'By Jessica Rogers, {grow} Contributing Columnist . Yet, this is how many of my college students expect to find a job this spring when they graduate. Surprised?
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 15, 2011
    [Facebook] B2B Marketers Need To Wake Up and Get Social
    Additionally, when I get out from behind my real desk or my virtual one in Twitter and Facebook, I see a world of marketers struggling to keep up. A year ago, Forrester released their  CMO Mandate: Adapt or Perish  where they spoke about the large number of CMOs who are seeking to transform their upended marketing organizations in 2011.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Facebook] Why Host a Blog on Your Corporate Website?
    › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. Thought leadership is a good thing. Links Let’s be real. What do people like to link to?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 6, 2014
    [Facebook] Pay attention to me: do gimmicks really work in digital marketing?
    Instead of simply “liking” a Facebook page or typing in an email address, people who enter a contest usually need to take it a step further. 'Part of the challenge of digital marketing is that competitors are trying to master it too. Creativity in marketing is often the thing that sets businesses apart. Contests. Viral content.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Facebook] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • BLOG MY CALLS  |  MONDAY, APRIL 28, 2014
    [Facebook] The Impossible Task Facing the LA Clippers Marketing and PR Department
    What do you do, for example, if he comes into your office and demands that you send a Tweet, write a press release, or post something on Facebook that supports him? 'Unless you''ve been living under a rock for the past 48 hours, you''ve probably heard about the deplorable racist comments made by the miserable wretch Donald Sterling.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Facebook] Why You Need Social Media Followers Who Won't Ever Buy
    Okay, so Frank the Facebook fan may never actually purchase your industrial vacuum cleaner for his teeny tiny small business office. But when his buddy, landlord Lenny, is searching for a new one for the apartment building he owns, Facebook fan Frank might just refer you some highly qualified business. Which is better? Need I say more?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 8, 2012
    [Facebook] Are You Obsessed with the Social Small Stuff?
    They don’t care about your Facebook page or if you are active on Twitter. By Stanford Smith, Contributing {grow} Columnist. get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” to the absurd “How many words should I use in every blog post sentence?”. Listen.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 1, 2013
    [Facebook] Scribd: Just Another Document Sharing Site?
    Like Facebook, there is a section for updating your recent activity. You can also use this on your business page on Facebook tabs to share content as well. 10 Ways to Use Facebook as a List Building Tool. 'I may be a late bloomer, but I just discovered Scribd. Yes, that number is correct. Reasons to love Scribd: IT’S FREE.
  • WRITING ON THE WEB  |  FRIDAY, JULY 9, 2010
    [Facebook] Online Reputation? 4 Tips
    Dow Jones has several Facebook pages, including some hosted for certain countries. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing? Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 29, 2014
    [Facebook] Are You Marketing Like Groundhog Day? Bill Murray’s Advice For Brands
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'This Sunday is not only Superbowl Sunday, and the day we get to see all those expensive ads, it is also  Groundhog Day. Here in Pennsylvania, that is kind of a big deal. And then just last week.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 18, 2012
    [Facebook] 7 Reasons Branding & Design Play a Vital Role in Your Marketing
    In other words, encouraging Facebook fans to follow you on LinkedIn, and Twitter followers to circle up on Google+. Take a look at how we've done it across Facebook and LinkedIn, for example: Our LinkedIn connections can get that same positive feeling they're used to when they visit our Facebook page, too! Got it. The problem?
  • SALES INTELLIGENCE VIEW  |  MONDAY, FEBRUARY 4, 2013
    [Facebook] B2B Social Marketing 101
    Furthermore, the cost of advertising is reduced to almost zero on Facebook, Twitter, LinkedIn and many other social sites. When you write a White Paper, break it down to 5 blog posts, Tweet about it, post it on Facebook and LinkedIn, Pin it, add it to StumbleUpon, and determine which networks bring the best leads. Your Have objectives. 
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