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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 26, 2013
    [Facebook] The Anti-Blog Post to Writing Better Blog Posts.
    It’s touching human hearts, and 5,000 to 10,000 Facebook likes per post(!) I can’t read your blog. In fact, I almost don’t read any social marketing blogs out there, because I’m done with wave bathing in the echo chamber.  I’m done with it  – people echoing echoes everywhere. Bloggers in factory-mode. Frizzzzzle. Right?
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 12, 2015
    [Facebook] How to Suck at B2B Social Media and More Thoughts on Engagement
    Is your focused Facebook campaign falling flat? Twitter, Facebook and the likes won’t necessarily help you sell more. The B2B chatter of late is around the evolving social media landscape and how to figure out if your engagement strategy is working. Not sure why your B2B blog just isn’t working? Never fear. From Tony Zambito.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 2, 2016
    [Facebook] How To Measure A B2B Social Media Program
    While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. The top three tactics that contributed to this success? Email, the website, and SEO. Social
  • HUBSPOT  |  WEDNESDAY, JANUARY 9, 2013
    [Facebook] How to Create Top-Notch Visual Content in PowerPoint [Tutorial]
    Even now, when I launch a new marketing offer, I create an accompanying visual -- whether it's an infographic or just a picture to post on Facebook -- in PowerPoint to pair the campaign with visual content. Let's build an image that will help us promote one of our most recent ebooks, " How to Engage Fans on Facebook.". But it’s true.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 20, 2015
    [Facebook] WTF Does John Cleese Know About Content Marketing
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?” ” It turns out, he knew quite a bit. Tweet this ]. Tweet this! ].
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] The Economist & Marketo: Figuring Out The Next Era of Marketing
    Facebook had only just left the college campus and was still being thought of as a place to tell people what you were having for lunch. Author: Sanjay Dholakia “What a long, strange trip it has been…”. For those of you that are as old as me, you’ll instantly know that quote is from the Grateful Dead’s famous song “Truckin”.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 15, 2011
    [Facebook] 5 Reasons Face-to-Face Events Still Rule in Europe
    Facebook. by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe. And there’s no doubt that virtual events are gaining traction. It’s great to socialize.  It’s a doable journey.  Share email.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Facebook] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Include a link to a ‘Sign Up / In with Facebook’ page within your app. 2. Let your friends know on Facebook and get 10% off your next purchase!” Author: Adam Marchick Convincing consumers to download your mobile app is difficult — but losing their engagement with that app is easy. Build Trust to Onboard Effectively.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Facebook] Why Are You In Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My second blog post ever included my attempt to answer the question “ Why am I in Marketing? Why are you in marketing? What is the role of marketing in the business? . Or the adrenalin.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Facebook] Is Empathy The Secret Ingredient To A Social Business
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. ” But I’m not sure that is enough. What is a Social Business?
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 30, 2011
    [Facebook] [PREDICTION] What Will LinkedIn Do for B2B Marketers?
    If LinkedIn execs have been paying attention to Facebook, some of the most successful ads on the world’s largest social network have been to people already following a company’s page and those people’s friends. Facebook is proving that affinity is a key element to higher response rates to ads. Guess what?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 28, 2012
    [Facebook] Too Many B2B Social Media Objections Got You Down?
    All the big companies are focusing on Facebook. B2B companies looking to drive leads publish regularly on their company blog and send traffic from their Facebook pages to their blog posts. But it also may be that I get tired of saying the same things over and over again. Let’s look at a few of these that keep coming up.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 13, 2013
    [Facebook] Can You Ever Really Scale Social Media Marketing?
    Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media , an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it''s really possible to ever scale social media marketing. Me: Hi Alisa!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 23, 2015
    [Facebook] Does Your Marketing Department Need A Data Scientist? And Other Data News
    The social network is under fire from investors worried that not enough people use its service to support a large business—each month over one billion more people use rival Facebook than use Twitter. Today we present a new feature on the Modern Marketing Blog: The Friday Five. Social media marketing. Cross-channel marketing.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 2, 2012
    [Facebook] Get Snappy, Gain Engagement – 8 Instagram Tips for Your Biz
    Since the birth of Instagram in 2010, the mobile app has reached 30 million users (gaining a new user every second) and made breaking headlines in April when Facebook acquired it for $1 billion in cash and stock. Instagram allows you to seamlessly share your photos on Facebook, Twitter, Flickr, Tumblr, Posterous and Foursquare.
  • THE NEW STRATEGIST  |  MONDAY, SEPTEMBER 21, 2015
    [Facebook] Marketing Doubleshot Podcast – Ep.10 – Ad Blocking & Missing out on the Mobile Moment
    Links and resources mentioned in this episode: The Verge – Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web –  www.theverge.com/2015/9/17/933896…death-of-the-web. Mark Schaefer’s {grow} blog – www.businessesgrow.com/blog/. Hotel Tonight – [link].
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Facebook] 6 case studies show Big Data is helping decision making
    Tax preparation is a highly seasonal business. H&R Block had a heavy paid media scheduled but they also used Facebook and Twitter to provide immediate access to a tax professional for Q&A in the “Get It Right” social media campaign. Photo credit: Kevin Krejci. It’s a catchy term that’s easy to say and implies major transformation.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Facebook] A Digital Marketer's Christmas Wish List
    None of the CEOs audited said they used Facebook or Google Plus. My neighbor is a general counsel for a biggish global travel agency, and he blanched at the very thought of his CEO freely Tweeting or Facebooking. Faced with such a herculean mandate, we digital marketers need some loving from St. Nick now more than ever. Here goes.
  • WEBBIQUITY  |  THURSDAY, JUNE 23, 2016
    [Facebook] The Four Best Online Education Tools For Business Pros
    Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. Google Review Count: 287,000. Pricing: free.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [Facebook] 3 Ways to Grow Your Business With User-Generated Content
    Take for example this Facebook ad from Peter Manning that displays a five-star review. The visual of the five stars and the brief, but relevant review communicates the customer’s positive experience quickly and easily for those scrolling through their Facebook feed. 3.   Let Your Customers Do the Talking.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Facebook] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
  • BIZNOLOGY  |  THURSDAY, APRIL 7, 2016
    [Facebook] 10 essentials missing from your business website
    You can even add a Facebook “like” box, Twitter feed, Instagram feed, Pinterest plugin (for sharing pictures), or other social media plugins to connect your online profiles. You want a business website that sells. If your online marketing fails to pull in prospects, then you may be missing some essential digital marketing features.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Facebook] How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
    Whether in a positive or negative tone, the number of comments I've seen on either a blog post or Facebook update without actually reading the content is hair-pulling. recently screwed up big time on Facebook by pasting the wrong link, and spelling "Lego" wrong. I've seen this via email, Facebook, and even in blog comments.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 19, 2014
    [Facebook] Five important lessons on the economics of social media
    Could this connection have formed through only a tweet, a Facebook post, or a LinkedIn update? Could this connection have formed through only a tweet, a Facebook post, or a LinkedIn update? I would like to tell you a short story today about my friend Stanford Smith. story at the heart of the economics of social media. Probably not.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    [Facebook] Big Data For Marketing? It’s All About The Questions
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. think Big Data for Marketing is more about the questions than the answers.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 22, 2013
    [Facebook] Is Your Social Media Strategy Dynamic?
    For Facebook and Google+, the 45–54 year age bracket is the fastest growing demographic. And Facebook still leans young, but the 45- to 54-year-old age bracket has seen 45% growth since year-end 2012. 189 million of Facebook’s users are “mobile only”. 25% of Facebook users don’t bother with privacy settings. See if Ms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 31, 2014
    [Facebook] Winning NFL teams have winning social media strategies too
    All 32 NFL teams have Twitter and Facebook accounts. Data used to determine team rankings: Number of Twitter followers, Facebook Page Fans, and Facebook “Talking About” Stats. All 32 NFL teams have Twitter and Facebook accounts. By Ralph Cipolla, {grow} Community Member. The Pittsburgh Steelers. America’s Team.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 7, 2015
    [Facebook] Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Social Media Tools for Advocacy: How GaggleAMP Helps You Leverage the Other by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • PAUL GILLIN  |  MONDAY, FEBRUARY 7, 2011
    [Facebook] Groupon Digs the Hole Deeper
    haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. Too bad Groupon didn’t mention any of those noble goals in the commercials themselves. advertising marketing
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Facebook] LinkedIn is the New B2B Media Powerhouse
    For many B2B marketers, the data is more relevant than Facebook. Although Facebook will continue to challenge LinkedIn as a place to build business-focused communities, LinkedIn is way ahead of other B2B media companies. The company is profitable, growing, and for the moment, on top of business social media networking. Targeting Data.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 20, 2012
    [Facebook] Giving (Social) Thanks Should Be An All Year Thing
    usually “like” all my likes on Facebook and I try to +1 all my Google+ sharers. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. I love this time of year! The kids start getting excited knowing that Christmas is not too far away. Kennedy.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, DECEMBER 15, 2011
    [Facebook] 2012 Content Marketing Trends for Manufacturers and Industrial Companies
    74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%). I just finished reading an excellent research report from the good folks at Content Marketing Institute (CMI). This report is chock full of statistics and graphs about B2B content marketing.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 25, 2013
    [Facebook] Even B2B Marketers Need to Follow these Internet Trends
    And there are even B2B companies that are driving business from Facebook. Nearly all respondents to the survey shared in the report use Facebook. 3. Many B2B marketers don’t view themselves as cutting edge in the marketing world. They don’t always keep up with the latest trends in digital marketing and social media. Mobile.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 29, 2014
    [Facebook] What the World Would Be Like If B2B Marketing Didn’t Exist?
    After all, InsideView found that LinkedIn generates more leads for B2B companies than Facebook, Twitter or blogs individually. Yet only 47% of B2B marketers say they are actively using LinkedIn vs. 90% on Facebook. Real Personalization Would Exist. offers, ads, promotions) appears that has nothing to do with their interests.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 12, 2015
    [Facebook] How to Ignore Annoying Strangers and Build an Online Community Your Way
    By Rosemary O’Neill, {grow} Community Member There are 20 months between the birthdates of my first child and my set of twins. From the day we finally left the hospital and started strolling around with our crew, my husband and I became experts at dodging super-personal and inappropriate advice from random strangers. Not making that up.
  • HUBSPOT  |  SATURDAY, JUNE 14, 2014
    [Facebook] Which Game of Thrones Leader Are You? [Quiz]
    For those of you who have been glued to your screens this entire season (guilty), or you''re tuning in for the first time to see what everyone on Facebook has been groaning about, this quiz is you. Is life an imitation of art, or art an imitation of life? Take Game of Thrones , for example. Or maybe, a character reminds you of yourself.
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [Facebook] What Marketers Can Learn about Digital Storytelling from Humans of New York
    When I log in to Facebook or Instagram, there are always posts I scroll by without pause—the political rants, the posts about someone’s relationship, and the ones about what you had for dinner. million Facebook fans, or 5.4 HONY thrives on social media—Facebook Likes, comments and shares, and the same with Instagram and Twitter.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
    Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Hey, I get it. Demand generation is hot. understand. Wait, what?
  • SAZBEAN  |  THURSDAY, NOVEMBER 17, 2011
    [Facebook] 20 Ways to Increase Content Visibility on the Top 4 Social Networks
    To help make your content stand out, we’ve come up with a list of 20 tips for increasing content visibility on the top four social networks: Facebook, Twitter, LinkedIn, and Google+. -  20 Ways to Increase Content Visibility on the Top 4 Social Networks by Rachel Sprung. News & Notes
  • SAZBEAN  |  MONDAY, SEPTEMBER 12, 2011
    [Facebook] How Social Media Affects Content Relevance in Search
    Both Bing and Google admitted in interviews that their search results are positively affected by social signals, such as tweets, Facebook Likes, and +1s. Old school SEO pros cover your ears, or be prepared to adapt your craft: Search engines are changing, and social media is a huge part of that change. News & Notes
  • WRITING ON THE WEB  |  MONDAY, MARCH 14, 2011
    [Facebook] Content Marketing Videos: Speak to Problems First
    Share this on Facebook. What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. Here’s a new video the folks over at iMotionVideo Studios produced for me. just love this service. This is key for content marketing. What’s your solution?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 28, 2010
    [Facebook] Influencers vs Advocates in B2B Marketing
    Share this on Facebook. According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. draw a hard line between Influencers and Advocates.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. Author information. Neal Schaffer.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Facebook] 7 Simple Ways to Attract More People to Your Blog
    Check out Twitter’s trending topics and take notes on common themes among your Facebook friends’ status updates. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Find out what people want to read Social media is a blogger’s best friend. Content Strategy
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 15, 2013
    [Facebook] How To Extend B2B Marketing With Better Social Media Measurement Tools
    Facebook. Arguably the most comprehensive of social media reporting dashboards, Facebook insights have come a long way in a short period of time, offering actionable metrics to page managers and business owners. While we have access to web reporting tools, metrics specifically within social media platforms have been poor at best.
  • CONTENT MARKETING TODAY  |  MONDAY, APRIL 23, 2012
    [Facebook] Missing the Mobile Inflection Point! Disruptions: With New Comforts, Growing Complacent
    Google and Facebook are being left behind in the shift toward mobile, and the amenities available to their employees might offer some explanation for a slow transition. Google and Facebook, young and successful companies that they are, risk being left behind as technology shifts from PCs and Web browsers to mobile devices.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 13, 2011
    [Facebook] Announcing the B2B Social Media Book
    Announcing The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More (Wiley) by Kipp Bodnar of Hubspot and Jeffrey L. Cohen of Radian6, who are also the co-founders of SocialMediaB2B.com. We are so excited we can barely hold back the whoops and the high-fives.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Facebook] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    And yes, I highly recommend getting a Twitter , Google+ and Facebook account in your name as well. On Twitter or Facebook? Follow us @HingeMarketing and join us on Facebook. Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. hated every minute of it.
  • JUNTA 42  |  MONDAY, FEBRUARY 6, 2012
    [Facebook] What Can a Super Bowl Ad Buy You in Content Marketing?
    The average Content Marketing Institute blog post is shared approximately 600 times via Twitter, Facebook, LinkedIn and Google+ over a six-month period. So, another Super Bowl gone. For those who advertised during the Super Bowl, the average cost of a Super Bowl ad this year was $3.5 For those counting, that’s $116,000 per second.
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Facebook] 7 Recent or Unique Google Adwords features you should be utilizing today.
    When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  Sometimes we get reminded of features we haven’t used in awhile, but then might be appropriate for a client.  . Subscribe.
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Facebook] Enterprise Social Media and Personal Branding
    Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Oh yeah. Not at all. That brand image matters little in social media.
  • HOOTSUITE  |  MONDAY, NOVEMBER 9, 2015
    [Facebook] 15 Must-Follow Social Media Experts on Twitter
    Facebook to Tell #Brands More About Who's Near Their Stores via @adage [this is big!] Mari is a social media thought leader with a specialty in Facebook. Reality Check on The Question: Why is Facebook Organic Reach Declining? Darren Rowse. obE8oTe0xY. — Darren Rowse (@problogger) November 4, 2015. Jay Baer. https://t.co/8zB1KqWsqK
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 26, 2012
    [Facebook] 4 Ways to Make Your Selling More Social
    Whether it’s on Facebook, LinkedIn, Twitter or Q&A sites like Quora, your personal reputation, demonstrated knowledge and sound ethical principles are what get you noticed. by Jesse Noyes | Tweet this Selling, some would argue, has always been social. The quickest way to exchange business cards is through a handshake, after all.
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Facebook] Double Your Publication’s Visits from Social In 10 Minutes a Day
    While Periscope might be one of the hottest new social networks, as a publisher, you’re better off dedicating your time to Facebook, Twitter, LinkedIn, or Instagram. 6) Keep Your Marketing Hat On. Just because you are writing a Facebook post or Tweet, doesn't mean the fundamentals of marketing no longer apply. Media
  • MARKETRI  |  MONDAY, OCTOBER 14, 2013
    [Facebook] Marketing and Social Media Tips from Best-Selling Author, Mark Schaefer
    We choose with whom we interact, whether it be a brand or a friend, and know that there is a human being responding to our tweets or Facebook messages (when brands use social media well, that is). Years ago, it just would have been webpages; today, it’s your company’s Facebook, Twitter, LinkedIn, Google+, and YouTube pages.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Facebook] 45+ Reasons to Attend the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences Social Media Tools
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Facebook] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Facebook] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Facebook] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Here are the top Internet strategy, marketing and technology links for the week of June 2, 2013… 7 Ways to Attract Lots of High Quality Links in the Age of Authority (Duct Tape Marketing) 6 Reasons the Website (vs. Brand Insider) Is Eye Tracking Coming to Google Glass? News & Notes
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Socialnomics) 30 Ways to Tell if You’re a Social Media Success  (Small Biz Trends) Advice for Clueless Brands on Social Media  (Mashable!) Business Insider) The Data-Driven Enterprise Marketing Revolution  (All Things D) Are You Making These 5 Basic SEO Mistakes? News & Notes
  • OPENTOPIC  |  TUESDAY, AUGUST 18, 2015
    [Facebook] Generating Demand with Modern Content Marketing - Christian Jorg TechnologyAdvice Expert Interview
    Think about Facebook Advertising. Why does Facebook advertising work for companies? Because, Facebook optimizes and harnesses the power of profiling. Christian Jorg, CEO of Opentopic, was a recent guest on the TechnologyAdvice Expert Interview Series. What are your thoughts on the customer journey? It's critical.
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Facebook] Retargeting; A Internet Marketing Tactic to Increase Conversions Rates & Leads
    Basic services free; offers email retargeting as well as Facebook retargeting. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Company A: Website. Get it? Adroll.
  • CLIENT BRIDGE  |  MONDAY, MAY 30, 2011
    [Facebook] INFOGRAPHIC: The Demographics of Social Media
    From Advertising Age, here's an infographic breakdown of the demographics of Facebook, MySpace, LinkedIn, and Twitter. View Original Article
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2012
    [Facebook] 25 TEDTalk Quotes to Inspire You
    These quotes are easily tweetable and Facebook sharable via the TED website, and they can make great additions to your presentations and other marketing content. 11) Joe Sabia: In 6,000 years of storytelling, [people have] gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls. Enjoy! Tweet This! 21) R.A.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 23, 2015
    [Facebook] Social Capital Fuels Customer Experience Marketing
    Twitter | Facebook | Google+ | LinkedIn |. Recently I was listening to Margaret Heffernan deliver a powerful TED talk about the value of social capital. As I reflected on her talk, I realized that social capital is the fuel of true customer experience marketing. By healthy he […]. Author information. Joe Ruiz. Joseph Ruiz.
  • SNAPAPP  |  MONDAY, DECEMBER 15, 2014
    [Facebook] Anatomy of a SnapApp, Part 2: Promotion & Results of Our Thanksgiving Assessment
    your social channels (Twitter, LinkedIn, Facebook, YouTube, Google+, Pinterest) . We promoted the SnapApp on Twitter, LinkedIn, and Facebook (tapping our coworkers to post on their networks, as well), using both organic and paid social promotion. . We have that new piece of content. I’ll promote it on Twitter. Owned. your blog .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 8, 2011
    [Facebook] 10 Ideas: Standing out in the social media jungle
    Become a beefy marketer.   An ability to navigate Facebook or YouTube might be enough to get you an entry level job at some places but to really build a career you should become proficient at the fundamentals of marketing.  promised I would write him a blog post in response, so here it is! Turns out, I didn’t know shit. Charities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2011
    [Facebook] The Death of Internet Marketing and the Rise of Social SEO
    2004 – Facebook. By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Gone are the days when claims of riches tugged enough at the emotions to persuade a sale. Now is the time of social SEO. Then Came SEO.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Facebook] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    If your company did a 5K, post a photo on Facebook of employees happily crossing the finish line. Put his or her face on your Facebook page with information about that position and personal interests. What’s the one thing business owners and their employees, partners and even customers all have in common? Then, post about it! often.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Facebook] Is Video An Opportunity For Marketers?
    Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Absolutely! Are marketers scared of video?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Facebook] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    We discovered that the longest posts (those with over 2,000 words) received more average tweets, LinkedIn shares, and Facebook shares, Likes, and comments. LinkedIn, which targets our readers' business contacts, often outranks Facebook shares. Yep, even yours -- you just have to know how to find them. What Are Compounding Posts?
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Facebook] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    people they know and trust." – Malorie Lucich, Facebook Spokesperson. "Build it and they will come." Many businesses think all they need is a website (sparkly or non-sparkly) for internet domination. Yet some 41% of businesses do not use any optimisation techniques to improve search engine rankings. Don't Push! Substance trumps style.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Facebook] 5 Reasons Your Company Should Be Blogging
    Twitter and Facebook are ideal platforms for quick, short-form messaging – and are incredibly important – but a blog allows you to really dive deep into the topics and trends that matter in your industry. ” Dave Kerpen of Likeable Local. Growing Your Business in the Digital Age. use link or see badge). ” (Agreed!).
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Facebook] Customer Centricity Slogan or Experience?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Customer Centricity Slogan or Experience? When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Of this group only 14% indicated that customer centricity was a hallmark of their brand. Being customer centric feels like a no-brainer goal.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Facebook] 3 Trigger Marketing Tips To Improve Engagement
    When holding a visitors’ attention, you are not only competing with your competitors, you are also competing with Buzzfeed, the news, and Facebook feeds, so show your excitement that visitors are choosing to spend their time with you. He frequently writes about using content effectively and getting the most from it. His trick?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Facebook] Is The Corporate Website Dead?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . This is not just headline bait.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 16, 2013
    [Facebook] The 25 Best Slideshare Presentations Of 2013
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. You may have heard me talk about how   Slideshare is one of the greatest opportunities in content marketing. Did I miss any of your favorites? Let me know what you think in the comments below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Facebook] Get ready. Social scoring will change your life.
    This week, Klout began pulling in Facebook data to get a fuller picture of an individual’s social media footprint and they also have their sights set on LinkedIn, MySpace, Digg, and even Youtube, for future integration. There is an interesting, and perhaps alarming, trend brewing on the social media scene.  This CREEPS ME OUT. Dominate.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 25, 2011
    [Facebook] Chart Chat: Social Media Platforms and B2B Marketing
    While sharing and curating content on social sites like LinkedIn or Facebook; blogs, which are a source of most of a company’s original content, are a big contender for the top spot. Sites like Flickr connect easily with Facebook which adds another layer of potential connections with prospects. Content is important! LinkedIn rules!
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 19, 2014
    [Facebook] More Than A Thousand Words: The Power of Visual Storytelling
    And comment here, on the @ Newscred   Blog  or follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+. It’s no surprise that the saying “A picture is worth a thousand words” was coined by one of the  leading editors  of the 20th century. Information Overload. The Power Of Visual Storytelling. Of course!
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Facebook] Your team is the best content source for search
    While you make not care about it now, produce your recordings as well as you can with the best equipment you can afford (to rent) if only to have a viable sample when and if you should decide to extend your corporate storytelling to Vine, Insta, Periscope, Facebook Live, or even video uploads to YouTube, Facebook, and Google+. Yikes !
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2011
    [Facebook] Christmas is a perfect time to create havoc online
    Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Turn it up to 11! If Suckers! From now until some time in January.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 7, 2010
    [Facebook] Pros and Cons of Blocking Social Media at Your B2B Company
    Regardless, B2B marketers must be equipped to either deal with these policies or offer up valuable reasons to change them. A new report conducted by Purdue University earlier this year spoke to the concerns businesses have for blocking sites such as Facebook and Twitter. tools,&# and 75% hoped to increase revenue by using these tools.
  • VOLACCI  |  MONDAY, JULY 1, 2013
    [Facebook] Social Media and Lead Generation: Befriending Your Audience
    On Facebook , for example, "any advertised or sponsored offer or opportunity must fully disclose the offer terms and conditions.". social media , lead generation Google Plus One Tweet Widget Linkedin Share Button Facebook Like Social media is a trend that''s not going away anytime soon. Is everything in order? Ask yourself:  .
  • HUBSPOT  |  TUESDAY, FEBRUARY 18, 2014
    [Facebook] How to Use "Pay With a Tweet" to Generate Leads
    It''s a service that lets visitors access your lead content without having to “pay” for it by giving up any personal information on a form -- all they have to do is share it with their own networks or Facebook, Twitter, LinkedIn or Xing to access the content. trials or demos of our software). and you''re ready to rock. And voila!
  • VOLACCI  |  FRIDAY, JULY 12, 2013
    [Facebook] Anchoring Your Lead Generating Content
    Google Plus One Tweet Widget Linkedin Share Button Facebook Like This 2.5 minute podcast discusses the importance of anchor content. Anchor content are large lead generating pieces that should be complemented by a series of smaller, purpose-driven pieces for best results. Climb aboard and have a listen. What does this mean?
  • SAZBEAN  |  TUESDAY, JANUARY 3, 2012
    [Facebook] 6 Tips For Building a High Quality Blog Following
    At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. In 2010, New York City startup, Birchbox launched a blog about beauty products before it had any customers. The beauty sample delivery service – and its blog – exploded in popularity. News & Notes
  • SAZBEAN  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Facebook] Social and Mobile Data: A Marriage Made in Marketing Heaven
    With every Facebook “Like” and public check-in to Foursquare, consumers contribute to a widening pool of social data — data marketers are beginning to capitalize on with more targeted and contextually relevant advertising. Nihal Mehta, CEO and co-founder of LocalResponse, recognized this opportunity early. News & Notes
  • SAZBEAN  |  THURSDAY, MAY 10, 2012
    [Facebook] The 1 Billion Dollar Question: How Can I Use Instagram for My Business?
    This mobile picture taking tool was acquired by Facebook for $1 billion just two weeks ago, and people are starting to take notice. Social Media Sharing – You can post any photo you take onto social networks such as Facebook and Twitter. The great thing about Instagram is the fact that a user can utilize the tool just like anyone else. While
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Facebook] Social Media Across the Organization
    I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. My topic was how companies can use social media, not just for marketing, but across their entire organization. Internet Marketing
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 24, 2011
    [Facebook] [Chart] How Personalization Increases Email Open Rates
    Facebook. by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. We were discussing subject line personalization this week, and to settle the debate, we looked at 202 Million emails sent in January 2011. It turns out that personalizing your subject line can help – if you do it right.  over the average.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 4, 2016
    [Facebook] Cross Channel Marketing and the Future of Search
    adMarketplace, Apple, Bing, Facebook, Google, Instagram, and Yahoo, among others, hold a place in cross-channel campaigns -- but marketers still need to learn how to tie together the media similar to the way they learned to link desktop and mobile advertising. It's Friday Five time, our weekly roundup of five stories for one topic.
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Facebook] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    The images come from Tumblr, Pinterest, Instagram, Twitter, and Facebook, creating a united social experience. Instagram and Facebook, in particular, have been important channels for Land Rover to showcase its creativity and inspire engagement while promoting excerpts of its longer YouTube videos. Video: The key to social engagement.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Facebook] 10 Reasons Social Logins Could Be a Game Changer
    They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. Facebook led the pack with about 55 percent of the social login share, with Google trailing behind at 27 percent. What are the benefits of using a social login? More revenue. Valid emails.
  • HUBSPOT  |  MONDAY, JULY 29, 2013
    [Facebook] Tumblr Shuts Down Popular Blogger: Who's Next?
    Think how much time, effort and money your brand has invested in Facebook, for example. Whether you’re talking about Tumblr, Twitter, Facebook, Google+, or any other social platform, the fact is we are all building castles on sand. That’s exactly what happened to a popular blogger who goes by the name Bohemea. Are Brands At Risk?
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Facebook] How B2B and B2C Marketing Are Different
    Post your review on Amazon or tell us what you think on our Facebook page. My fourth book, Social Marketing to the Business Customer ,  came out this week. Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. Group consensus.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 28, 2013
    [Facebook] Five ideas to re-build your personal brand after a move
    Moving is never easy, especially when it affects your personal brand and business.  I just moved nearly a thousand miles from New Jersey to Charleston and wanted to share how I used social media and Internet connections before and after the move to get my personal brand off to a fast, productive start! 1) Facebook, LinkedIn, Pinterest.
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 18, 2013
    [Facebook] Marketing Transformation: 3 Leadership Skills You Need To Succeed
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+. Has the rise of digital, social and mobile technologies affected your marketing organization? As organizations seek to differentiate themselves, Marketing has taken on a more prominent role in many organizations. Because business innovation cycles have sped up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 24, 2013
    [Facebook] Moving your business from digital grief to social media enlightenment
    Instead of thinking narrowly about the “need to put up a Facebook page,” perhaps it is time to evolve in our thinking and consider how the success components embedded in these platforms can align with our specific business objectives. I’m sure may of you can remember a time not so long ago when we didn’t have websites.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, DECEMBER 11, 2013
    [Facebook] What Did I Learn About Social Selling to Prepare for 2014?
    They use Facebook at home, but haven''t correlated using LinkedIn as anything more than a resume. Sales Prospecting Perspectives is pleased to bring you a guest post from Jamie Shanks, Social Selling Expert at Sales for Life. We are about to close out an incredible year. As a sales professional, you can’t deny the changes.
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