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  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 28, 2015
    [Facebook] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
    50% of Facebook’s daily active users (DAU’s) watch 1 or more videos per day; 53% through shares and as much as 75% via mobile device. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. Are you well on your way to hitting your goals or struggling to maintain performance? New Marketing Data.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Facebook] Content Marketing for Fun and Profit
    Successful content marketing depends on getting your story told as much by folks on Facebook and Twitter as it does coverage in the New York Times (not that  that’s  such a bad thing). Photo credit: Wikipedia. and What do your customers want to do? This What is that definition? And accomplishing that goal isn’t always easy.
  • PAUL GILLIN  |  FRIDAY, APRIL 13, 2012
    [Facebook] More Influence Hocus-Pocus
    There are a number of ways you can increase your Unmetric score such as increasing your engagement on Facebook or responding to queries quicker on Twitter,” the sidebar helpfully suggests. A Chicago company called Unmetric has just raised $3.2 million so it can develop yet another secret metric that purports to measure online influence.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, MARCH 9, 2011
    [Facebook] Salesforce vs. Oracle, Battle of Titans at Sales 2.0 Conference
    Share this on Facebook. From the beginning, Sales 2.0 has promised massive productivity and efficiency gains for Sales and Marketing.  Starting with the Sales 2.0 technology funnel which I first published in “ Sales 2.0 It is remarkable how rich the Sales 2.0 technology arsenal has become in 4 years.  solution. Who won the showdown?  Neither. 
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 10, 2011
    [Facebook] Meet me at the 140 Conference Long Island on May 26th
    On May 26, the first 140 Conference Long Island will feature nearly 50 characters telling you their stories about how the “ state of now ” – the rise of services like Twitter and Facebook and other social media — are affecting their lives and their work. (I present at 12:45pm). Register now at [link]. The afternoon features. Jeff Ogden.
  • SAZBEAN  |  TUESDAY, OCTOBER 30, 2012
    [Facebook] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
    Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). Just a few weeks ago I found myself eyes closed and screaming with the hopes that my bungee cord would hold. Hire an expert or have a review.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JULY 18, 2012
    [Facebook] The Importance of Making Your Content Rule: Chatting with @cc_chapman #highered
    Why a new Facebook Page? We were able to listen to CC Chapman today speak about content production and making completely awesome content for your audience. CC is a best selling author and award winning marketing expert. Guaranteed to leave your audience educated, entertained and inspired! Here are some of the talking points he gave us.
  • ONPATH  |  FRIDAY, DECEMBER 3, 2010
    [Facebook] B2B Lead Nurturing and Social Media
    It's right up there with Twitter and Facebook. By Ardath Albee Marketing Interactions December 01, 2010. I'm hearing a lot of questions and conversations about Social Media as something that's a stand alone from lead nurturing and demand gen. thought it might be useful to share it here. Social media is only one ingredient of lead generation.
  • MARKETING GENIUS BLOG  |  THURSDAY, MAY 13, 2010
    [Facebook] 5 Ways to Create Content Without Writing a Single Word
    Share this on Facebook. Content creation is essential for your lead nurturing and social media strategies. But it’s very time-consuming to write all the content that you need. This post suggests some shortcuts: rather than writing an article, you can also use different media, such as audio or video. Guest Post. Video post. Webinar.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Facebook] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options.
  • BIZNOLOGY  |  TUESDAY, MAY 12, 2015
    [Facebook] Can Google find you in your online store?
    Facebook is a two-way-street  and all you’re doing is dropping links and talking, talking, talking — though many of you are absentee parents. Sorry, earned media isn’t enough on Facebook. With a little technical skill, it’s cheap and easy to build a self-running, autonomous, online store. lives. Use it.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 6, 2011
    [Facebook] 5 Ways Community Banks Can Adopt Social Media
    ” Union First Market operates 99 branches statewide and is an avid user of social media marketing tools like Facebook, Twitter, and YouTube to connect to the community at large and vice versa. Banks use Facebook and blogs for product research by crowdsourcing to gain insight into their customer’s needs and preferences.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 19, 2010
    [Facebook] Social Customer Support delivers Strong ROI
    Share this on Facebook. In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! Tweet This! Share this on Linkedin. Digg this!
  • VOICE-BASED MARKETING  |  TUESDAY, MARCH 4, 2014
    [Facebook] Hooking Online Shoppers and Reeling Them In
    Brace yourself, this may be shocking: Only 2% of shoppers make a purchase during their first visit to an online store, while 98% abandon shopping carts or continue to browse the web to compare prices and products. That’s a lot of customers exiting the sales cycle unconverted! Let’s start at the top: 1. Enabling the Talk. Building a Social Brand.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Facebook] 6 Steps To Executing A Content Strategy
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Content Strategy is a very confusing topic in business and marketing circles. But exactly how do you execute it once you have defined it, sold it in and been handed the mandate to get it done? Photo Source.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Facebook] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • SAZBEAN  |  SATURDAY, JANUARY 7, 2012
    [Facebook] Top Internet strategy, marketing and technology links for the week of January 7, 2012
    The Ultimate Guide to Marketing With Facebook’s Social Plugins (HubSpot). Here are the top Internet strategy, marketing and technology links for the week of January 7, 2012…  . Social Media’s Explosive Growth is Only Beginning  (ReadWriteWeb). 12 Essential Tips for Revitalising Your Blog in 2012 (ProBlogger). Spin Sucks).
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 27, 2012
    [Facebook] How Do You Measure Member Engagement?
    Member engagement is a popular term these days, applied to everything from customer loyalty programs to Facebook games to political campaigns. There are tools that purport to track every “like” or tweet as evidence that your members, or customers, or just visitors, are listening and “engaged”. I’m skeptical. It is dynamic and variable.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 5, 2014
    [Facebook] 3 Trigger Marketing Tips To Improve Engagement
    When holding a visitors’ attention, you are not only competing with your competitors, you are also competing with Buzzfeed, the news, and Facebook feeds, so show your excitement that visitors are choosing to spend their time with you. He frequently writes about using content effectively and getting the most from it. His trick?
  • MARKETING GENIUS BLOG  |  THURSDAY, JULY 28, 2011
    [Facebook] Bootstrapping your Sales and Marketing: How to Test Your Marketing ROI
    Share this on Facebook. In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts.  But how is “effectiveness” defined?  For most marketers, it is Return on Investment (ROI) or how much money you made from each customer vs. the money you spent to get them.  The ROI is 2.4X
  • KOMARKETING ASSOCIATES  |  MONDAY, NOVEMBER 3, 2014
    [Facebook] 3 Online Marketing Elements The B2B Organization Should Not Overlook
    Not utilizing social media: Because social media sites like Facebook have their own review systems, it’s important for businesses to have a local presence. When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Size Doesn’t Matter.
  • HUBSPOT  |  WEDNESDAY, MAY 7, 2014
    [Facebook] The Essential Landing Page Checklist: 16 Things You Need to Double Check
    For example, compare "Free Checklist: Your Go-To Guide for Optimizing Facebook Ads" to "Facebook Ads Ebook." So if your headline is " Free Checklist: Your Go-To Guide for Optimizing Facebook Ads," your sub-header would say something like "Learn all squeezing more traffic, leads, and customers out of Facebook.". Images.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Facebook] 13 Easy-to-Use Tools for Creating Killer Visual Content
    Photos account for 93% of the most engaging posts o n Facebook according to Socialbakers. Photos get 53% more Likes, 104% more comments, and 84% more click-throughs on Facebook according to KissMetrics. They have a variety of image sizes and types to choose from, including Facebook, Twitter, Instagram, and Pinterest posts or covers.
  • INBLURBS  |  MONDAY, JANUARY 9, 2012
    [Facebook] inBlurbs Blog is nominated as one of the 20 finalists
    Social Media Examiner , the world’s largest online social media magazine, is designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales. One of those blogs is inBlurbs blog.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 10, 2011
    [Facebook] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
    Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on Facebook. WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. WordPress Themes and Plugins. 20 Excellent Free WordPress 3.0
  • INBLURBS  |  WEDNESDAY, JUNE 6, 2012
    [Facebook] How to grow your revenue through Social Customer Support
    A recent survey from Oracle found out that a growing number of customers are reaching out to companies for support through social media sites like Facebook, Twitter, and Yelp and thought their corporate blog. Those users expect companies to response quickly, in less than a day, to their requests. Humanize B2B companies.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Facebook] What Are Your Target Audience’s 5 Top Web Sites?
    Do you use social media like Facebook , Twitter or LinkedIn ? Right now I’m not spending much time on LinkedIn or Facebook or Twitter, and I know I should. Share this on Facebook. If you want to create content that engages readers, you have to know their online habits and interests. Do you access web content via RSS feeds?
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Facebook] Web Presence Optimization, Reloaded
    The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook. From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Why is web presence optimization important?
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 4, 2011
    [Facebook] Find New Customers Fan of the Month – Arthur Germain
    Subscribe to this blog, Like us on Facebook or follow Find New Customers on Linkedin. B2B Lead Generation | Find New Customers Fan of the Month. Each month we recognize a special fan of Find New Customers. This month our fan of the. month is none other than Arthur Germain of the Communication Strategy Group. Why don’t you follow him?
  • TOMORROW PEOPLE  |  THURSDAY, NOVEMBER 29, 2012
    [Facebook] I ? Sprout Social
    It’s a series of dashboards which give you at-a-glance statistics on how many people are following your social media engagement, which of your company profiles are popular and which of your team need some gentle encouragement (or a kick up the backside) to engage more on LinkedIn and Facebook. Here’s what I think, no holds barred!
  • NUSPARK  |  SATURDAY, JUNE 9, 2012
    [Facebook] Retargeting; An Internet Marketing Tactic to Increase Conversions Rates & Leads
    Basic services free; offers email retargeting as well as Facebook retargeting. Let’s talk retargeting.  For the most part, a typical landing pages averages between 2-5% conversion;  the submission of an email address in exchange for purchase, quote, demo, trial, webinar, or content.  Tracking Retargeting. Company A: Website. Get it? Adroll.
  • SAZBEAN  |  MONDAY, MARCH 28, 2011
    [Facebook] Build It and They Won’t Come
    For whatever reason, there’s this misconception that if you put up a website or a blog (or Facebook page or Twitter page, etc.), you’ll suddenly get a ton of business. Having a website or blog is great if people want to learn more about your business, but they have to know that you even exist first (awareness). Nothing is free.
  • HUBSPOT  |  TUESDAY, JULY 12, 2011
    [Facebook] LinkedIn Surpasses MySpace as 2nd Most Popular Online Social Network [Data]
    Facebook, still in first place by far, amassed 160.8 Marketing Takeaway: It looks like we'll soon be looking at Facebook, LinkedIn, and Twitter as the big 3 of the social networking world. To be honest, when I first saw this news , I couldn't believe MySpace was the second-most popular social network until now. Fewer than 33.5
  • NUSPARK  |  SUNDAY, MAY 5, 2013
    [Facebook] 7 Recent or Unique Google Adwords features you should be utilizing today.
    When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords, Bing Ad Center, Facebook Ads, or YouTube ads.  Sometimes we get reminded of features we haven’t used in awhile, but then might be appropriate for a client.  . Subscribe.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Facebook] Why Do Content Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Why do content marketing? I get asked this question all the time. The answer of course is that you should do it because it works. We will earn their trust. Why does SAP use Content Marketing?
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, MARCH 2, 2011
    [Facebook] TDWI Vendor Panel on the Future of BI – part Two
    For example, SalesForce.com has their Chatter feature, much like a Facebook for the enterprise. Now Tibco is offering Tibbr, with features also similar to Facebook. Last week I wrote about the TDWI Executive Summit vendor panel discussion on the Future of BI. There were no surprises in the topics and really none in the responses.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 4, 2012
    [Facebook] Book Review: The B2B Social Media Book
    With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. Depth of subject matter expertise. Stop now.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] Three Ways to Optimize Social Media for Hotels in 2015
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Author information. Debbie Miller. Debbie Miller.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 1, 2013
    [Facebook] 3 Marketing Personalities You Need to Manage
    Facebook ads! In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. There are 3 personalities, however, that I’ve realized are not always productive for improving marketing, generating more leads, and increasing sales revenues! Marketing Personalities You Need to Manage. 1.Myopic Marketer. Pinterest!
  • LOOPFUSE  |  MONDAY, JANUARY 30, 2012
    [Facebook] 10 B2B Sales and Marketing Metrics Worth Tracking
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. This is a guest post by Matt Heinz, President, Heinz Marketing. Read more on his Marketing blog. You can get an on-demand recording of the full Webinar here , but below (with some qualifying thoughts & questions) are the 10 metrics. Marketing Cost per Sale.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 2, 2015
    [Facebook] New Use of Social Media in Workplace Lawsuit Notices
    Facebook | Google+ | LinkedIn |. The use of social media in employment law continues to evolve, slowly but surely.  One recent and important development is the use of social media to provide notice to potential plaintiffs regarding wage and hour class action lawsuits. Author information. James Wu. James Y. James Wu.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Facebook] 25 social media influencers Forbes ignored, and why
    Three dazzling examples that turned online influence into offline results The “Be-Attitudes:” Creating influence on Facebook. This list gets distributed far and wide and has become an important badge of “social proof” for those on the list. It is the singular creation of Mr. Shaughnessy. Not so fast. Or is it?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 16, 2011
    [Facebook] Interactive Timeline of FTC Guidelines & “Disruptive Technology” Launches
    Facebook. by Joe Chernov | Tweet this Next Wednesday, I will be presenting on a WOMMA webinar alongside the association’s attorney, a key member of the Public Relations Society of America and an assistant director from the FTC. We hope to see you next week at the WOMMA webinar. Enjoy the interactive timeline below. Share email. Twitter.
  • THE POINT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Facebook] No Leads from Social Media? No Excuses.
    The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? Here they are, in a nutshell: 1. agree.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 16, 2015
    [Facebook] 5 Top Social Media Sites Used by Chinese Girls
    Twitter | Facebook | LinkedIn |. 5 Top Social Media Sites Used by Chinese Girls by Olivier Verot - Maximize Social Business. China has undergone drastic changes in its spending habits these past 10 years. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es). Now, things have […].
  • AD YOUR COMMENT HERE  |  TUESDAY, JULY 31, 2012
    [Facebook] The 2012 State of Web and Social Media Analytics in Higher Ed – @karinejoly at #eduweb12
    Top analytic tools: Google Analytics (97%), Facebook (62%, not growing as much as Google Analytics is), YouTube (40%, big uptake from last year). This session, part of eduWeb2012 , gave the audience a quantitative and qualitative overview of how institutions have adopted analytics to inform their marketing decisions. STATISTICS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 4, 2009
    [Facebook] Twitter smack-down: Pizza joint hit with $2 million lawsuit
    Here we go again with another lawsuit based on a Facebook and Twitter comment.  They just got slapped with a $2 mm libel lawsuit over comments made on Facebook and Twitter.  17 Facebook entries that said, “Do not EVER use Lowandtritt mktg. Welcome to the world’s first hyper-interactive, cross-country, super-charged blog.
  • LOOPFUSE  |  TUESDAY, JANUARY 3, 2012
    [Facebook] Do you have all the pieces of your business puzzle?
    You can follow LoopFuse on Twitter  here or join us on our Facebook fan page  here. I don’t know if this happens to anyone else, but sometimes the Christmas presents at my house end up taking on a theme. This year was the “Year of the Puzzle” at the Murdock household, right down to the Mr. Potato Head that my two year old received.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, NOVEMBER 13, 2013
    [Facebook] How to Drive Inquiries and Leads with a Blog
    It still pays to give each of your blog posts a unique Title and meta tag as one, it helps your content get found by searchers, and two, it makes your content render well when you post it to G+, Facebook, and LinkedIn. The screenshot below shows one of my Facebook posts where I link to one of my blog posts. Reports and E-books.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 8, 2011
    [Facebook] Savvy Week in Review - July 8
    Gini Dietrich answers a question from her Facebook community: what types of content work best for B2B content marketing. With the short work week here in the US, we can't believe it's already Friday! Even though many of us enjoyed short vacations, the blog world was hard at work providing useful insights as always. Enjoy the weekend!
  • HUBSPOT  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] How Do You Trigger Interest in Your Content? [Marketing Cast]
    Live Webinar: Facebook Page Marketing with Q&A. Learn how you can improve your presence on Facebook, the world's largest networking platform. Join this live webinar to learn how Facebook can help you increase your visibility online. You might be already convinced in the value of content creation for marketing purposes.
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Facebook] Pinterest Crash Course: Get Up and Running In One Day
    Visitors from Pinterest are likely to spend 60% more time on your website than visitors from Facebook. Add the Pinterest tab to your Facebook page. One final step to close out your day: Add the Pinterest tab to your Facebook page. Visit Facebook , choose the Facebook page to add the Pinterest app to, then click “Add Page Tab.”.
  • INBOUND SALES NETWORK  |  THURSDAY, MARCH 3, 2011
    [Facebook] Is Your Social Media Strategy a Field of Dreams?
    Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. So many times, I see companies jump on Twitter or Facebook, just to find no results/only to obtain no results. Step 1. Step 2. Step 3.
  • AVITAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Facebook] My customers don’t use social media
    Is Twitter or Facebook the image you carry? This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it.  Both limit easily achievable possibilities. What does that mean, “use social media”? Then, you need to deal with social media.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 24, 2013
    [Facebook] Are Your Social Media Messages Turning Off Buyers?
    What they tweeted on Twitter appeared on their Facebook page and on their LinkedIn profile. In a recent meeting an executive shared how messages from some of his connections on social media are a turn-off. Are you turning off your buyers before they buy? Some people took our advice and began populating the same messages everywhere.
  • B2B MARKETING TRACTION  |  FRIDAY, JANUARY 11, 2013
    [Facebook] When It Comes to LinkedIn Endorsements, Are We Lemmings?
    For example, Facebook defaults its news feed to the most popular stories, or those with the most likes and comments. LinkedIn endorsements are important in that they build consensus about the skills you bring to the workplace. Since they are easy to give on LinkedIn (see my post on how to endorse ), they can build quickly.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 9, 2011
    [Facebook] 5 ToDos for your Social Media Success in 2011
    Communicate your open positions through your Facebook Fan Page and advertise it Facebook Ads. Facebook. You should focus on major trands to market your business. Here below are 5 todo's for you to be a step ahead of your competition! 1. Shift your employee recruitment to social media. Let your employees find you! Gowalla.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Facebook] The Ultimate Guide to Mastering Pinterest for Marketing
    As with most other social networks, users can perform standard social networking functions such as following the boards of their friends, liking and commenting on other users' pins, re-pinning content to their own boards, sharing others' pins on Facebook and Twitter or via email, and even embedding individual pins on their website or blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Facebook] The 5 Best Social Media Apps for Kids
    Five million kids under age 10 already have Facebook accounts. (In case of “social media emergency,” click here.) Five million kids under age 10 already have Facebook accounts. (In case of “social media emergency,” click here.) “Wait,” I hear you thinking. Social media apps for children? I don’t want my kid on social media.” Edmodo.
  • MARKETING INTERACTIONS  |  TUESDAY, APRIL 5, 2011
    [Facebook] Go Beyond the Marketing Motions
    Why Facebook requires different content than Twitter. Many marketers work on one project at a time. They need to create an email marketing campaign or it's Tuesday and the blog post should go up. There are standard execution tactics that go with each one. Yes, I know, I can find inspiration anywhere!]. You'll never touch the sky!"
  • B2BBLOGGERS  |  TUESDAY, JUNE 22, 2010
    [Facebook] How to Produce and Promote Webinars Successfully [#B2Bchat Recap]
    Use social media to promote via Twitter, LinkedIn and Facebook. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. What advice do marketers have when it comes to producing, promoting, and following up on webinars? We put this question to our #B2Bchat audience in our latest session. If a rep.
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Facebook] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    And yes, I highly recommend getting a Twitter , Google+ and Facebook account in your name as well. On Twitter or Facebook? Follow us @HingeMarketing and join us on Facebook. Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. hated every minute of it.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Facebook] Terminus Offers Targeted Display Ads for B2B
    Terminus uses third party data partners to identify cookies belonging to people in the specified roles at the selected companies and connects to ad exchanges, Facebook , and mobile apps to bid on them. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Facebook] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Facebook] The “Whom to Consider?” Buying Phase
    He might ask friends or business associates or he may ask on social networks like Linkedin, Twitter or Facebook. Lead Generation Companies | The “Whom to Consider&# buying phase. Now his mind turns to the decision of whom to look at. He might do a Google search. The Whom to Consider buying phase is a great opportunity.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 21, 2011
    [Facebook] 4 Conversation Starters For Selling The CFO On Marketing Automation
    CFOs are less interested in how beautiful your emails are, how big your Facebook page is and the nice things prospects say about your events, and more intrigued by charts and graphs that are trending upwards. Facebook. CFOs aren’t laughing. These analytical number crunchers live for data. But first you need the CFO’s signoff. LinkedIn.
  • FATHOM  |  THURSDAY, MARCH 6, 2014
    [Facebook] 5 Ways to Get Student Reviews Seen via Higher-Education Social Media
    Offer a student review app on Facebook. Installing an app on Facebook provides an easy way for current students and alumni to share their college experiences with your school’s social community. beautiful picture of campus that has been pinned on Pinterest can also be used as an image for a future Facebook post.
  • ACHIEVE MARKET LEADERSHIP  |  THURSDAY, FEBRUARY 28, 2013
    [Facebook] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn.  According to GlobalWebIndex , Google+ now has 343 million active users,  more than any other social network besides Facebook. Because they consider it a ghost town. They say Google+ is  irrelevant. But you know what? Number of Active Users. Circlecentric Marketing.
  • HUBSPOT  |  FRIDAY, APRIL 25, 2014
    [Facebook] Scoble: Google Is Starting to Remind Me of Microsoft
    But his biggest project was the launch, in 2011, of Google+, Google’s response to the rise of Facebook. Google claims to have 540 million monthly active users on Google+, about half as many as Facebook has. But Facebook quickly copied aspects of the Google+ design, and mitigated that perceived advantage. Mr. Social.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 1, 2012
    [Facebook] KoMarketing Heads to #SMX East 2012
    Description : ”Got questions about how to deal with Twitter, Facebook, Pinterest or other social media sites? Two members of the KoMarketing team will be taking the stage this week at SMX East 2012 in New York City. ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 2, 2011
    [Facebook] Dreamforce Through the Instagram Lens #DF11
    Facebook. by Jesse Noyes | Tweet this That’s a wrap on another wild Dreamforce. Over 45,000 attendees, hundreds of sessions, tons of booths and plenty of parties. But probably the best way to answer the question, “ What is Dreamforce? &# is visually. Welcome to the Social Enterprise. Shot by andrew_sf. The escalators were packed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook] Three Tips for Improving Twitter Ad Campaigns
    Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. You probably won’t hear these tips from someone at Twitter (I know I never did). Stick with me here.
  • DELICIOUS B2BMARKETING  |  MONDAY, APRIL 4, 2011
    [Facebook] 5 Steps for Crafting an Effective B2B SEO Blogging Strategy
    Consider what is taking the place of the blog: social sites like Facebook and Twitter. Encourage social sharing (Facebook, LinkedIn, etc.) Number of social shares (tweets, Facebook likes, etc.). Besides Google Adwords and Bing, what other major PPC sevices are. I am doing PPC for a franchised company with several locations. E.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 19, 2013
    [Facebook] 7 Simple Ways to Attract More People to Your Blog
    Check out Twitter’s trending topics and take notes on common themes among your Facebook friends’ status updates. Blogging is an art and it takes practice to really get right. Here are a few tips for bringing more people to your blog, consistently. 1. Find out what people want to read Social media is a blogger’s best friend. Content Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Facebook] What is search jacking and how can it hurt your brand?
    To execute this well, I would have to maintain at least eight sites, blogs, Facebook/Twitter accounts, etc. To execute this well, I would have to maintain at least eight sites, blogs, Facebook/Twitter accounts, etc. There were pornographic images, links to spam sites and other things that elicit a gag reflex. It’s work. Mark W.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, OCTOBER 12, 2010
    [Facebook] The 7 Features You Must Include in Your B2B Sales Playbook
    Share this on Facebook. An effective B2B Sales Playbook can energize your sales team and make them more productive in closing new sales. With a playbook, they will have fewer unproductive calls and will reduce time spent in pre-call planning efforts.  Sales playbooks exist in many styles and forms. Keep it simple. Identify all know contacts.
  • WRITING ON THE WEB  |  THURSDAY, APRIL 7, 2011
    [Facebook] Content Checklist: Don’t Publish Without It
    Share this on Facebook. I love checklists because I’m always forgetting things. Once I published a post without a title. Yesterday I almost forgot to hyperlink anything in a post. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. Readable. Understandable.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Facebook] 6 Twitter Contest Ideas Worth Exploring
    Questions to Ask Yourself Before Launching your Facebook Contest (windmillnetworking.com). Questions to Ask Yourself Before Launching your Facebook Contest Twitter Coming to a Store Near You…SOON! LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Fastest correct answer. Sweepstakes. What can the app do?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 3, 2014
    [Facebook] 5 Social Media Tips to Enhance Engagement
    For example, weekends are the worst time to post on Facebook, while Twitter engagement actually increases on weekends. Facebook recently made it easy by posting trending topics alongside newsfeed. 2. She loves everything about blogging, writing and content marketing. Follow Helen on Twitter @HNesterenko. Congrats! Then what?
  • SAZBEAN  |  WEDNESDAY, MARCH 30, 2011
    [Facebook] Avoid Comparing Oranges to Apples When Measuring Social Media ROI
    By looking at trends, you may  see that when you’re running promotions on Facebook, you have a jump in sales. Without more data, blaming Facebook (or whatever promotin you’re running) may give cause you to make a decision that either doesn’t help you in the future, or actually hurts you. Facebook is a tactic.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Facebook] Why You Need Social Media Followers Who Won't Ever Buy
    Okay, so Frank the Facebook fan may never actually purchase your industrial vacuum cleaner for his teeny tiny small business office. But when his buddy, landlord Lenny, is searching for a new one for the apartment building he owns, Facebook fan Frank might just refer you some highly qualified business. Which is better?
  • BIZNOLOGY  |  THURSDAY, MAY 8, 2014
    [Facebook] B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
    It’s like Facebook for B2B. LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. So what are some creative ways to do this? Twitter. Then build another.
  • HUBSPOT  |  WEDNESDAY, JUNE 25, 2014
    [Facebook] The Ultimate Guide to Embedding Social Media Posts on Your Website
    In this post, you''ll find the ultimate step-by-step guide to embedding social media posts on your website from Twitter, Facebook, Pinterest, Google+, YouTube, Vine, and SlideShare. Facebook Posts. — Nike (@Nike) June 9, 2014. 2) Facebook Posts. Step 1: Find the Facebook post you''d like to embed. Table of Contents.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Facebook] The Most Important Marketing Metrics
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 11, 2011
    [Facebook] The Role of Marketing in B2B – What Should It Be?
    Please follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. The classic B2B company is often sales-driven or product-driven. Professional service firms often rely on the power of the rain-maker salespersons’ contacts to drive their growth. In a product-driven firm, the engineers are in-charge.
  • LOOPFUSE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Facebook] Remove duplicates, compare columns, and other tips to use Excel to clean up your marketing data
    You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Marketing Automation systems perform their best when the data fed in to them is clean. Removing Duplicates. Before importing a list, it’s usually best to remove duplicate entries. Comparing Values. This can be done by following this help article.) Resources.
  • SAZBEAN  |  SATURDAY, OCTOBER 12, 2013
    [Facebook] Top Internet Marketing Strategy Links for the Week of October 7th, 2013
    Advertising Age) Seven Simple Tips for Improving Your B2B Lead Nurturing (Econsultancy) Where in the Customer Life Cycle Do Your Audiences Use Social Media? Best Of News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Facebook] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  SATURDAY, MAY 4, 2013
    [Facebook] Top Internet strategy, marketing and technology links for the week of May 4, 2013
    Socialnomics) 30 Ways to Tell if You’re a Social Media Success  (Small Biz Trends) Advice for Clueless Brands on Social Media  (Mashable!) Business Insider) The Data-Driven Enterprise Marketing Revolution  (All Things D) Are You Making These 5 Basic SEO Mistakes? News & Notes
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, AUGUST 10, 2012
    [Facebook] The More Industrial Marketing Changes, the More it Stays the Same
    73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. I’m not trying to be clever or facetious with my headline. That’s one of the findings from a survey done by GlobalSpec during the first quarter of 2012. Click on the image to enlarge).
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Facebook] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    Facebook and Digital Ads. Facebook changed its video ad pricing after many complaints. If you can design an ad with a strong CTA right off the bat, then you won’t need those 10 seconds that Facebook now offers. Author: Aseem Badshah We’re more than halfway through 2015. (It snuck up on us, too!) Right now, many marketers (you?) may
  • ENGAGE  |  FRIDAY, APRIL 25, 2014
    [Facebook] Don’t Make a Potential $6 Million Mistake on Social Media
    Recently a pharmacy chain was sued by a celebrity for posting an image on Twitter and Facebook of the celeb leaving one of its store. Facebook''s terms of service. Facebook also protects intellectual property, while affording Facebook rights to the use of the content when posted to the channel, but not anyone else.
  • FATHOM  |  THURSDAY, APRIL 30, 2015
    [Facebook] Affordable PPC Avenues for Marketing a Law Firm
    Use Facebook to Reach Your Targeted Audience. billion people use Facebook and 64% visit Facebook every day. With such a large net of Facebook users, you can capture more qualified traffic and leads by focusing on your specific target audience and their behaviors.  each year, don’t fret.  More than 1.3
  • WRITTENT  |  FRIDAY, FEBRUARY 28, 2014
    [Facebook] 15 Call to Action Samples for Rocking Blog Posts that Convert
    Blog posts without a call to action are like Facebook posts without images. Inviting your readers to share your blog posts on Twitter or Facebook can provide valuable exposure and an SEO boost. Feel free to share on Twitter or Facebook by using the super-easy share buttons on the left! Or Tweets without links. Of course you do.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Facebook] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords and/or Facebook ads. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Facebook] Social Media + March = Madness in the Workplace
    James Wu | Facebook | Google+ | LinkedIn | Social Media + March = Madness in the Workplace by James Wu - Maximize Social Business. It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015. 
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Facebook] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    The most popular inbound marketing action for 2012 was setting up a Facebook business page ( 76% of respondents ). While Facebook leads the way among the top social media sites used by marketers ( 88% of respondents ) and Twitter isn’t far behind, Google+ also makes a strong showing, pushing itself into the #3 spot.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 8, 2011
    [Facebook] Grab Your Free Guide to Lead Nurturing
    Facebook. by Joe Chernov | Tweet this Anyone who follows our blog knows that we write for all marketers, not just those responsible for demand generation.  One of the most important topics for the demand gen and marketing ops functions is Lead Nurturing – the process of cultivating leads that are not (yet) ready to buy. Share email. LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Facebook] It’s time to evolve the social media mindset
    Social outreach (go where the conversation is, not just your Facebook and Twitter). By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  Another organization in the company.  Email. SEO (organic).
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 15, 2013
    [Facebook] The B2B Marketing Guide to Paid Content Distribution
    Facebook Ads. Facebook’s targeting options for B2B marketers are far better than many people give it credit for. Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. And they’re right. For most B2B marketers, it isn’t nearly enough. Reddit.
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