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  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 17, 2015
    [Facebook] PeopleBrowsr Acquires Empire Avenue, and Launches New Network
    Twitter | Facebook | Google+ | LinkedIn |. The new platform […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin. PeopleBrowsr Acquires Empire Avenue, and Launches New Network by Raymond Morin - Maximize Social Business. Social Media Influence
  • WEBBIQUITY  |  TUESDAY, AUGUST 2, 2016
    [Facebook] The Five Best Infographic Creation Tools and Services
    Interest in using infographics for content marketing started to take off in early 2012 and has continued to grow ever since. While there are unquestionably some topics that really aren’t right for infographics , this format remains an entertaining and effective way to communicate statistical or quantitative information. ” — RazorSocial.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 7, 2011
    [Facebook] Answers to 31 Social Media Questions You're Too Shy to Ask
    Answers to Your Facebook Questions. What's the difference between a Facebook Profile and a Facebook Page? As with Google+, a Facebook Profile is for a person, while a Facebook Page is for an entity, like your company. When I set up my Facebook Page, can it have more than one administrator? At this time, no.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Facebook] The Real Roadblock to Social Business Success
    Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. And those benefits can be considerable. Employee participation must be voluntary. Sensors check their location, performance and health.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 22, 2014
    [Facebook] Which Companies are Totally Nailing B2B Marketing?
    Fortunately, Salesforce really excels on social, particularly on Facebook where they consistently using their header image to promote upcoming events. They also use Facebook to prominently display links to everything from infographics to blog posts. Some companies are actually producing really creative B2B marketing. Let’s take a look.
  • CONVERSIONATION  |  SUNDAY, MAY 22, 2011
    [Facebook] Content Marketing: What Content People Share And Why They Do It
    However, although email is used by 86% of the respondents for sharing content, Facebook is already scoring 49%, the same study found. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. We seldom talk about what it is. Nor about the complexity of what makes it get shared.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook] New Strides Made in reddit Advertising Features
    Facebook advertising campaigns are the most popular, featuring a … Continue Reading. As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Author information. Jesse Aaron. Jesse Aaron. |. reddit LIVE! Reddit
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Facebook] 20 Ways to Generate ROI from a Corporate Blog
    Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. Grow your social network by including links to your Twitter account, Facebook page, YouTube channel and other social media points of presence.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 13, 2013
    [Facebook] The Radiohead Guide to Branding Excellence
    Risky Business: Can Liking a Facebook Page Cost You Your Job? By Christopher Craft, {grow} Community Member. Radiohead’s masterful management of their brand is a blueprint for excellence. They record creatively. They market creatively. They distribute creatively. Push The Envelope. This had never been done before. Pivot. Collaborate.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Facebook] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015. This appeal led major social media platforms, including Facebook, Instagram, Twitter, and Pinterest, to develop and implement their own versions of buy buttons—with some caveats.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Facebook] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Sharing photos on Facebook and Twitter will increase engagement and sharing. Take a look at Marketo’s Facebook page  to see social photo sharing in action. YouTube and SlideShare are the obvious channels, but you can also share videos on Facebook, Twitter, and Instagram. 3. Humans are visual. Visual! Photos. Videos.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Facebook] Is Word-of-Mouth Marketing Still Worth Your Time?
    Facebook is the most comprehensive social network, in terms of word of mouth, because it even enables business reviews through its platform. Through conversations, such as those taking place on a Facebook thread, interested parties can be identified. The adage goes that word of mouth is the best form of advertising.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Facebook] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    Robin Neifield offers a dozen tips to help “integrate email and each of the major social properties,” such as, on Facebook, “Definitely use your status updates to tease upcoming emails—especially if you have an offer or promo. There are 60 million Facebook posts each day—but 188 billion email messages sent. Adam T.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 11, 2013
    [Facebook] Instagram vs. Vine: The Smackdown
    Taking and sharing visual images is such an important part of social media , that Facebook recently bought the service and now operates it. Seeing that video sharing was on fire, the powers that be from Instagram and Facebook have decided it is time to throw their hat into the video-sharing ring. Or maybe you want to use both?
  • SYNECORE  |  WEDNESDAY, JULY 31, 2013
    [Facebook] Social Media Marketing 101: What Makes Content Go Viral?
    This is where social media platforms like Facebook, Twitter, and YouTube are ideal transmitters of viral content. The term “viral” is on everyone’s lips these days. Media outlets large and small are increasingly devoting time to covering the latest viral video or tweet. But what exactly is viral content? Why do we love it? IS IT VIRAL?
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Facebook] Pick ‘n’ Mix for a Sweet Content Strategy [Infographic]
    Facebook posts. 185% traffic increase when companies have 1,000+ Likes. 4 in 5 social media users want to connect with brands on Facebook . Your Website. website health check will show what needs to be fixed to get the most from your content. 2. Landing Pages. 55% increase in inbound leads when adding 5 landing pages to existing 10.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 27, 2013
    [Facebook] The Human Touch – Important For Marketing Today and Tomorrow
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this  Future of Marketing  series, we have covered topics such as  Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership ,  Culture ,  Content , and so much more.
  • GREAT B2B MARKETING  |  WEDNESDAY, FEBRUARY 26, 2014
    [Facebook] Is Marketing Passé? You Be the Judge
    Steve Case, founder of AOL, just wrote an article for Mashable about Facebook’s acquisition of WhatsApp. Gee, if it were only that easy: Create a product that customers love, let them tell friends and colleagues, watch it go viral, and sell the company to Facebook for $19 billion. And it spread like wildfire.”.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 21, 2013
    [Facebook] The Top 9 Videos From Brands This Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. It’s that time of year to start thinking about what have we done well, as an industry. And recognize the success of those brands who got it right. hope you enjoy the videos! Expect tears!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 26, 2014
    [Facebook] How to be useful, despite your smartphone addiction
    It’s perma-connected to the web, which means every twenty minutes or so, I switch to the twenty other tabs in my browser and check my Facebook / Google Plus / Twitter / Gmail accounts. I get a lot of work done, but I’m also just as useful outside of work. By Mars Dorian, {grow} Contributing Columnist. Here’s how: 1. Really.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 9, 2012
    [Facebook] Savvy Week in Review - March 9
    The new Facebook Timeline - 5 tweaks every marketer should know by @Ducttape. For at least some of the Savvy Sisters, it feels like spring is in full bloom. I don't know about you, but the burst of warm weather inspires productivuty and creativity. It makes me want to get out there and get organized! Are there any favorites we missed?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 29, 2014
    [Facebook] Introducing the Oracle Marketing Cloud
    On Facebook, for example, only 16% of brand posts get delivered to customers who “liked” a brand page, while only 15% of the ads use personalized data. by Kevin Akeroyd | Tweet this We all want to be customer-centric with our marketing. Forrester calls it customer obsession; others go so far as to call themselves customer companies.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Facebook] The 23 Best Content Ideation Tools
    And all you have to do is visit ShortForm.tv, choose a channel – ‘Facebook Hits,’ ‘HaHa Funny,’ ‘Animated Shorts’ and so on – then sit back and watch a continuous stream of video content – no more manual searching required.” What are the best tools for finding great content ideas?
  • FATHOM  |  MONDAY, FEBRUARY 29, 2016
    [Facebook] Who Really Controls Your Marketing?
    You can barely go a week without an update from Google, Facebook, Twitter, or one of the other digital channel operators that many brands use to amplify their marketing efforts. For the past month, I’ve been really trying to hammer home the many ways that marketers feel powerless by examining the current state of marketing. Do you? Agencies.
  • MODERN B2B MARKETING  |  MONDAY, JULY 30, 2012
    [Facebook] 5 Ways to Get Local with your Inbound Marketing
    If you are just targeting English speaking countries, then it makes sense to just have one global page for Facebook, Twitter and LinkedIn. Here is a great example from Starbucks Facebook page where they let you pick between their different country pages. What will work best for your business? most of the top 10 results are from.co.uk
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 4, 2015
    [Facebook] The new guide to minimizing legal risks in Social Media Marketing
    Facebook : Don’t use personal timelines or friend connections to administer promotions (e.g. “share Include an acknowledgement that the promotion is in no way endorsed by or associated with Facebook. Since then, some fundamental legal principles have stayed the same, but new issues have emerged as technology develops.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Facebook] Why Your Personal Brand Represents Your Career Insurance
    But during that time, Paul has kept up his blog, Marketing Darwinism , and he has written books, like Facebook Marketing for Dummies. No matter your age (I’m in my early 50′s), you should have a Twitter profile (I’m @fearlesscomp ) and also be on Facebook, Pinterest, and Google +. Facebook. Paul Dunay. Twitter.
  • CONTENTLY  |  MONDAY, OCTOBER 17, 2016
    [Facebook] Millennials Surprisingly Prefer News Articles Over Videos
    But Pew’s study, along with last month’s Wall Street Journal report that revealed Facebook was critically overestimating video metrics, may suggest that the increase in video is more about supply than demand. This trend is far from a death knell for video, which continues to grow at an exceptional rate.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Facebook] How Do You Find The Time For Social Media?
    And follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. How do you find the time for social media? This is the question I get asked probably more than any other. have four lovely children, a demanding job, a wife with a successful career and more.
  • BLUE FOCUS MARKETING  |  MONDAY, MAY 28, 2012
    [Facebook] Social Media Marketing Strategy: Starts with Who
    She uses her iPhone to tweet and update her status on Facebook. Janet has been on Facebook since she graduated college and wants to check out Google+ based on a tip from one of her twitter friends who loves the G+ Circles feature. Let’s start with strategy. Sure it’s a great term, but, what is it? What does it actually mean?
  • B2BBLOGGERS  |  WEDNESDAY, JULY 7, 2010
    [Facebook] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
    So even if you never decide to venture into Twitter or Facebook, you still need buyer personas to effectively create trade ads, tradeshow booth signage, or any marketing material if you want to reach these changed B2B buyers. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Right? Sign up.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Facebook] 16 Stats That Prove Social Media Isn't Just a Fad [New Data]
    Twitter isn’t growing as expected, businesses aren''t happy with Facebook''s News Feed, etc. We’ve all heard at some point or another that social media is dying. Although doubters will always exist and the sites we use will continue to change, social media isn''t just a passing fad for business -- and there''s data to prove it.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Facebook] Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad
    When it appeared on the company’s Facebook page, the graphic was meant to show support for South Africa’s National Women’s Day. This was a Facebook post instead of a full-blown campaign, so chances are the decision to create the image came down to one or two members of the company’s social media team. Act like a lady. Think like a man.
  • WRITING ON THE WEB  |  THURSDAY, MAY 12, 2016
    [Facebook] How to Start a Blog: 7 Steps BEFORE You Blog
    They ask me “Can’t I just use Facebook, LinkedIn or Twitter?”. How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients.
  • B2BBLOGGERS  |  THURSDAY, JUNE 7, 2012
    [Facebook] Use Storytelling for Powerful B2B Web Content
    Facebook. The new Facebook Timeline is designed for companies to tell their story from beginning to present. Today’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. Great storytelling sparks emotion. Your brand.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 1, 2012
    [Facebook] How to Get Started with Social CRM
    No longer constrained to the phone or email, customers and prospects are finding new ways to voice their concerns, questions and feedback on social channels like Facebook, Twitter and LinkedIn – to name a few. There’s a lot of talk about social CRM these days, but precious little action. So how to get started? Research Tools.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Facebook] Savvy Week in Review - August 19
    Are Facebook and LinkedIn violating your privacy? - by @globalcopywrite. If you are on Facebook and LinkedIn, definitely read this post from Sarah Mitchell. I bet you'll be surprised at some of your data that is being shared (I was). A New Model for Business: The Museum - via @HarvardBiz. Happy Friday!
  • SAZBEAN  |  MONDAY, JANUARY 31, 2011
    [Facebook] Review: Actionly for Social Media Monitoring & Measurement
    Actionly looks to fill this gap with trending information for keywords over time pulled from Twitter, Facebook, YouTube, Flickr, Blogs and News. One of the biggest challenges in monitoring and measurement of social media for companies is how much efforts are increasing mentions of the brands. Is Actionly Useful? What do you think?
  • BIZNOLOGY  |  THURSDAY, MAY 8, 2014
    [Facebook] B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
    It’s like Facebook for B2B. LinkedIn pen (Photo credit: TheSeafarer). We grow social networks expecting opportunities to create meaningful business relationships. Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. So what are some creative ways to do this? Twitter. Then build another.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Facebook] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    Facebook and Digital Ads. Facebook changed its video ad pricing after many complaints. If you can design an ad with a strong CTA right off the bat, then you won’t need those 10 seconds that Facebook now offers. Author: Aseem Badshah We’re more than halfway through 2015. (It snuck up on us, too!) Right now, many marketers (you?) may
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Facebook] How to Utilize B2B Online Marketing to Promote New Solutions
    For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Facebook] 15 Elements Most Successful Blogs Have in Common
    He says they “will typically increase the number of comments you receive per post by 16% to 33%.” He also advises against using Facebook comments on your posts. That’s because Facebook – not you – will actually own those comments. 8) Header images. What’s on your blog? You’ve got a few posts of course. Maybe a sign-up box. What’s that?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Facebook] [Video] The Rise of Social Selling
    It also includes other user-created content like Twitter, blogs, YouTube and Facebook. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Basically, it starts with social media -- which is simply user-created content. Your LinkedIn profile is a great example. Making connections.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 20, 2015
    [Facebook] An 11-Step Approach to Implementing Employee Advocacy [Free Ebook & Webinar]
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Let me begin by saying, out of any other social media program that your enterprise decides to implement, an employee advocacy program is the one initiative that will touch more of your employees than any. Author information. Neal Schaffer. Neal Schaffer. Employee Advocacy
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Facebook] Quiz Mania: Why We Love Taking and Sharing Quizzes
    PlayBuzz, another site with a heavy quiz focus, was the second-most shared publisher on Facebook in October. And the most shared piece of content on Facebook last quarter was a Bitecharge quiz titled “How old do you act?”. And so when you get a chance to find out whether you’re the pop or country version of Taylor Swift, you take it.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Facebook] Millennials Hate Ads! Want This Instead
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. Traditional Advertising Is Dead.
  • NUSPARK  |  THURSDAY, MAY 3, 2012
    [Facebook] An Overview of the Google Adwords Recent Changes & New Features
    Well, change is normal; just ask Google and Facebook.  Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update.  Many of the paid search changes are welcome; others are drawing controversy. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 21, 2011
    [Facebook] Not Everyone Knows as Much as You Do About Social Media
    They “heard from a friend of a friend that the guy who runs the hardware store down the street got lost in Facebook last week and hasn’t been seen since.”  And to be honest, small business owners who don’t have someone to tackle their marketing also lack the extra time to spare on social media. Marketing. Newness. And it doesn’t feel good.
  • B2BBLOGGERS  |  MONDAY, MAY 3, 2010
    [Facebook] Measuring the Value of Digital Marketing [#B2Bchat Recap]
    Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. Search (PPC and SEO). These
  • BIZNOLOGY  |  MONDAY, NOVEMBER 16, 2015
    [Facebook] Digital learning and the invisible Digital Divide
    After all, nobody gets training in Google, Facebook or iPhones. As you start looking at this closer, you’ll notice that most people who use Google, Facebook and iPhones only use a very small subset of their capabilities. You see it in their body language, their test results, and in their lack of participation. We just use them.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Facebook] 4 of The Hottest Trends in Publishing Right Now
    As targeting capabilities become more sophisticated, and user numbers continue to rise across social media , publishers are continuing to embrace Facebook, LinkedIn, Twitter and even Snapchat as huge traffic drivers. The publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Mobile Madness. Media
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Facebook] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets.
  • HALEY MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Facebook] Reach the Right Traffic to Get the Most Conversions on Your Staffing Website
    Social traffic – traffic that comes from a social media outlet (Facebook, twitter, LinkedIn). Website traffic that found a staffing company from a search engine (mainly Google), or on social media (mainly Facebook, Twitter or LinkedIn), had great conversion rates. Why is it important? Different Types of Website Traffic. Google).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 26, 2013
    [Facebook] What a blog post will look like in 2020
    believe the normal 500 – 1000 word blog posts will enter oblivion because content will serve one of the two emerging reader camps: Snippet readers –  According to FastCompany , Facebook updates make for the most memorable writing. Strange, By Mars Dorian, {grow} Contributing Columnist. No crystal ball required. Screeeech.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Facebook] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    They also posted to Facebook, leading to over 19,000 likes and boosting their Instagram followers from 2000 to 36,000 along with over 16,000 pictures submitted. Author: Julio Viskovich Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Facebook] 5 Ways Social Media Can Drive Revenue
    More people are finding content through social networks like LinkedIn, Twitter and Facebook. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach. Buyers were once defined by search terms.
  • HALEY MARKETING  |  THURSDAY, JULY 14, 2016
    [Facebook] What Does Social Sharing Accomplish?
    Facebook. Does your company use social media? Are you performing any kind of social sharing? If not, start. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? LinkedIn (Part I). LinkedIn (Part II).
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Facebook] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    Forget the thinly-veiled asks like “If you agree, like me on Facebook.” It’s good to send an email to your new subscriber—let’s call her Joanna—asking her to like you on Facebook, but if your channels are siloed and don’t speak to each other, then your mobile app and email will start stepping on each other’s toes. And it makes sense.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Facebook] Ignite Your Company To Create Content That Rocks
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Facebook] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Facebook] 4 Steps For Improving Your Success Rate Asking for Links
    If target organizations use platforms like Facebook and LinkedIn for content marketing distribution, it makes sense to maintain a level supporting activity in those networks too. The notification system in Facebook also consolidates information, making it less likely you’ll stand out by just “liking” posts.
  • THE FORWARD OBSERVER  |  FRIDAY, FEBRUARY 15, 2013
    [Facebook] 11 Things B2B Marketers Can Learn About Social Media From the US Army
    particularly helpful section for B2B marketers is the guide’s “Do and Don’t” checklist for Facebook and Twitter. Be interesting… "By reading the comments on a Facebook wall or blog post, social media managers can get a feel for what the online community wants to hear. Artillery B2B Marketing Blog > The Forward Observer.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Facebook] Business Podcasting: How to and ROI
    Now, Facebook, Twitter, ebooks, video, and other content tactics are shouldering part of the burden of capturing prospects' attention, solving their problems, and demonstrating a brand's expertise. What can a podcast do for your business? The answer might surprise you. Businesses use podcasts to literally give their brand a voice.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 27, 2011
    [Facebook] How Social Media Gave True Blood a Transfusion
    what they care about (the relationship between main characters Sookie and Eric), and the channels they use to follow the action and communicate their feelings (blogs, Twitter, Facebook, HBO.com and mom-focused websites). Our research provided insights into who is watching the show (moms!),
  • SAZBEAN  |  TUESDAY, MAY 31, 2011
    [Facebook] Creating a Social Media Persona to Maintain Brand Consistency
    For example, what’s appropriate for your audience on Facebook, if it’s more casual and fun-loving, may not work on LinkedIn which tends to be more professional. Having many people involved with social media for your company can be really beneficial in terms of spreading the work load, as well as being more responsive to customers.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 6, 2011
    [Facebook] K’s Top Five for the Week – March 6
    Share this on Facebook. Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach. The other three posts talk about content marketing. What to create. How far to explore it. Enjoy! And the other?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 28, 2010
    [Facebook] Influencers vs Advocates in B2B Marketing
    Share this on Facebook. According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. draw a hard line between Influencers and Advocates.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Facebook] Content Curation: How to Become a Thought Leader
    Share this on Facebook. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. To find the best and most relevant content and bring it forward.
  • PAUL GILLIN  |  MONDAY, FEBRUARY 7, 2011
    [Facebook] Groupon Digs the Hole Deeper
    haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. Too bad Groupon didn’t mention any of those noble goals in the commercials themselves. advertising marketing
  • SYNECORE  |  MONDAY, JULY 1, 2013
    [Facebook] Save the Humans! Wearable Tech Gives a New Definition to Integration
    What was I going to do without instant access to Twitter, Facebook, Instagram, Spotify, Snapchat… OH MY GOSH. On it is the story of my life – all of my Facebook posts with my favorite BuzzFeed articles, my Instagram posts of my sissy, my tweets about my love of hot sauce, my #hashtag war texts with my best friend – you get the idea.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2011
    [Facebook] A glimpse of the next generation of social media entrepreneurs
    The last third of the trimester, these kids are exploring social media, including specific social networks like Facebook and Twitter, how they are changing, and how they are used by business. By Neicole Crepeau, Contributing {grow} Columinst. The next generation of entrepreneurs is going to rock the world! To kids, free is just part of life.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Facebook] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
    Now more than ever, it is crucial to know who to follow on Twitter, connect with on Facebook, add to your feeds and meet face-to-face in order to maximize your results. So it makes sense that ratcheting up your following on Facebook and Twitter will help you show up in more feeds. Here are five notable tips from the session.
  • TONY ZAMBITO  |  WEDNESDAY, MAY 18, 2011
    [Facebook] Social Buyerology: Understanding Buyers in the Social Age
      The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.  Image by aafromaa via Flickr. The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.  
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Facebook] The 5 Habits of Highly Successful Content Creators
    In fact, anyone on the internet can take someone else’s content and retweet it, share it on Facebook, pin it -- the list goes on. Spend some time on Twitter, Facebook, and LinkedIn to check out who the thought leaders are in your industry and follow them. Peanut butter and jelly. Batman and Robin. Eggs and ham. content creation
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Facebook] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Rants and raves include Marcus Sheridan’s and Ryan Hanley’s new podcast, The Hot Seat; Kevin Spacey’s thoughts on technology firms acquiring media companies; and a video that does a spectacular job of revealing the immense power wielded by the “Gang of Four” (Facebook, Amazon, Google, and Apple). This week’s show. Sponsor (39:47).
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Facebook] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Tool That Will Replace Your Social Media Agency: Likeable Hub by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 5, 2014
    [Facebook] Smart Salespeople: Power Network Map
    Smarter Salespeople: Power Network Map. This blog is dedicated to salespeople that never want to “dial for dollars” or who never want to make a cold call again! Now that I have your attention…. One action was to assign each salesperson to at least one local networking/association event per month. Smooth move. Then he can begin to sell! Are you?
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 9, 2015
    [Facebook] Are Salespeople Overlooking Video?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Are Salespeople Overlooking Video? Everything that we read today about social sales points to three consistent facts … We have moved away from the pitch and instead toward the conversation. Jamieson contributes a monthly column on Social Selling. Social Sales
  • JUNTA 42  |  TUESDAY, JUNE 23, 2009
    [Facebook] Social Media Stages of Involvement - Where You Should Be Spending Your Time
    Facebook )   Maintenance - 30% (i.e., Great social media presentation short by Andrew Davis from TippingPoint Labs given last week at Custom Media Day in New York City. The video is three minutes long and worth the time. DISCLAIMER: I took this with my new Flip camera, which I love.  I failed on both accounts. 
  • WEBBIQUITY  |  THURSDAY, JUNE 30, 2011
    [Facebook] Enterprise Social Media and Personal Branding
    Having optimized profiles on LinkedIn, Twitter and Facebook as well as personal profile / reputation management sites like Google Profile, Plaxo, LookupPage , VisualCV , PeoplePond and BusinessCard2 is crucial to optimizing one’s business online presence. Oh yeah. Not at all. That brand image matters little in social media.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Facebook] A Digital Marketer's Christmas Wish List
    None of the CEOs audited said they used Facebook or Google Plus. My neighbor is a general counsel for a biggish global travel agency, and he blanched at the very thought of his CEO freely Tweeting or Facebooking. Faced with such a herculean mandate, we digital marketers need some loving from St. Nick now more than ever. Here goes.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 12, 2011
    [Facebook] Social Media Across the Organization
    I got a chance to speak Friday at a great event in Copenhagen along with speakers from Berlingske, Denmark’s national daily newspaper, and Facebook. My topic was how companies can use social media, not just for marketing, but across their entire organization. Internet Marketing
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Facebook] 5 Tips to Inject Humor into Your Social Media Mix
    When the laugh-inducing “Ship My Pants” Kmart commercial was released on YouTube, several organizations including Time Magazine, Daily Finance, Huffington Post, Buzzfeed, and even ourselves, wrote quick posts including commentary, embedded the video, and shared it on Facebook or Twitter. LOL, ROFL, HAHA. Humor. Use YouTube to find humor.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 10, 2011
    [Facebook] Meet me at the 140 Conference Long Island on May 26th
    On May 26, the first 140 Conference Long Island will feature nearly 50 characters telling you their stories about how the “ state of now ” – the rise of services like Twitter and Facebook and other social media — are affecting their lives and their work. (I present at 12:45pm). Register now at [link]. The afternoon features. Jeff Ogden.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [Facebook] 6 Keys to B2B Marketing Success Today
    Twitter, Facebook, Linkedin, etc. We love comments, retweets, Twitter Followers (@fearlesscomp) and Facebook fans. How can more salespeople make quota, CMOs get more job security and shareholders prosper? What should you do? In my quest to improve the world of B2B marketing, I distill it down to 6 things. Do Simplify. Entertain. Serve.
  • MARKETRI  |  TUESDAY, DECEMBER 18, 2012
    [Facebook] Introduction to JDSupra: A Powerful Marketing Tool for Attorneys and Law Firms
    Facebook: JDSupra maintains a Facebook page for every practice area. In the new era of professional services marketing, education (in the form of valuable content) has emerged as the ultimate way to connect with a targeted audience of potential clients. This is especially true in the legal services industry. But why stop there? Search.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Facebook] The Goal of Marketing – Trust
    Your company needs to be everywhere online – not just a website, but an active, frequently updated blog (the heartbeat of the business), Facebook, Linkedin, Digg, delicious, Twitter, and even Google Plus. We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Facebook] 20 Simple Ways to Boost Blog Subscribers
    Promote the dedicated subscription landing page you set up in tip number 3, and share it in updates for your various social media accounts such as Twitter, LinkedIn, Google+, and Facebook. You could even create a dedicated tab on your Facebook page and collect subscriptions right within Facebook! 13) Promote on Thank-You Pages.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 3, 2012
    [Facebook] Deliver Results With A Search-Driven Marketing Plan
    Update our Facebook page…no? Why should any marketer consider a search-driven marketing plan? Can’t we just take what we did last year, do 80% of that and add some new bits? You know, we’ll add in some social strategery and what not. Create some viral videos. “how much” and comparison terms like “vs.”
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Facebook] Top Instagram Influencers
    Forrester found that engagement rates on Instagram are almost 58 times higher than engagement on Facebook and 120 times higher than Twitter’s. Unlike Twitter or Facebook, Instagram’s omission of a re-share function forces users to keep their likes and comments on the original post instead of sharing it virally. Why Instagram?
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
    Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Hey, I get it. Demand generation is hot. understand. Wait, what?
  • FATHOM  |  WEDNESDAY, APRIL 10, 2013
    [Facebook] Growing Your Nonprofit with Digital Marketing
    Facebook allowed one nonprofit to find a business partner that helped it raise over $11,000. Many nonprofits are using digital marketing to reach supporters and generate interest about their organizations. Recently, an animal rescue group was able to raise $6,000 in 12 hours with email marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Facebook] Would you rather have a lot of stuff or a lot of time?
    This week my young hip friend posted this thought on Facebook:  “For me, the new American dream isn’t about having a lot of stuff — it’s about having a lot of time.” I have this exceedingly cool friend.  He’s young, bright, handsome and hip. In other words … everything I am not. This drove my boss crazy.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Facebook] 6 Simple Steps to Creating Your Content Marketing Strategy
    After all, we as brands do not own Facebook or Twitter followers. Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and large businesses, the content you create is the main bridge connecting your brand to your customer.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 5, 2015
    [Facebook] You’re Invited: 6 Components to a Successful Event Email
    Use a button maker to help with this task, and direct people to either your sign up form, your site, to a landing page, blog post, or even a Facebook events page with more details. 6. Invite guests via Facebook and other social channels. Creating an event on Facebook is quite simple. Events and emails go hand in hand. Reason.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 23, 2015
    [Facebook] The Myth of Ownership in Customer Experience Marketing
    Twitter | Facebook | Google+ | LinkedIn |. In corporate America, establishing ownership of a project, function, or activity is a familiar process. As a consultant, I have often witnessed the ritual, especially when there is a function or responsibility that’s being created or reorganized. When someone owns a process they are […].
  • SAZBEAN  |  SATURDAY, OCTOBER 15, 2011
    [Facebook] Top Internet strategy, marketing and technology links for the week of October 16, 2011
    Your Business on Facebook: Solving the Local vs Global Dilemma  (AdAge). Here are the top Internet strategy, marketing and technology links for the week of October 16, 2011… Your 12-Step Social Action Plan  (Marketing Profs). Superb Social Media Stats Presentation For 2011  (Simply Zesty). SEOMoz). Should I Open A New Social Channel?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Facebook] Savvy Week in Review: July 1
    This infographic tells you the best times to Tweet and post on Facebook. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned. all the fun stuff.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Facebook] 6 Playfully Spooky Marketing Campaigns Just in Time for Halloween
    When you click "Unhaunt," the ghosts disperse with a high-pitched and adorable "YAY!!!" Of course, the final screen is a prompt to share this site on Twitter and Facebook, and a short video that explains the campaign. 4) Oriental Trading Company's Monster. Happy Halloween, everyone! and some treats. Mostly tricks, though. Only it's. No NO NO!
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 15, 2016
    [Facebook] It’s Not Just Politics: The Evolution of Marketing in Presidential Campaigns
    In fact, Obama’s website was launched by Chris Hughes, one of the co-founders of Facebook, who created it with the intention of being a networking site where volunteers could create groups, plan events, raise funds, and connect with each other. voters. Having a strong digital presence is now table stakes  for political candidates.
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