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  • THE POINT  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Facebook] 10 Ways to Generate More Leads from Your Business Blog
    That’s why it’s important to offer as many subscription options as possible, including RSS, Email, Twitter, Facebook, LinkedIn, and aggregation services like Flipboard. 3. Here are 10 proven ways to generate more leads from your blog. And no, #1 is not “write better content” (because you already knew that.). 1. Subscribe Now!”). 4.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Facebook] Why Every Business Executive Needs to Create an About.Me Profile
    Your Facebook profile? If you are like most business executives, you’ve worked long and hard on your Linkedin profile. You have keywords, recommendations, and even (as I do) common misspellings of your name. Check out the profile of  Jeff Ogden of Find New Customers. Over 40 recommendations there!). And it is not visually compelling. 
  • FEARLESS COMPETITOR  |  MONDAY, MAY 2, 2011
    [Facebook] The “Whom to Consider?” Buying Phase
    He might ask friends or business associates or he may ask on social networks like Linkedin, Twitter or Facebook. Lead Generation Companies | The “Whom to Consider&# buying phase. Now his mind turns to the decision of whom to look at. He might do a Google search. The Whom to Consider buying phase is a great opportunity.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Facebook] 11 Tips to Help Improve Your Brand's Communication Strategy
    The highest percent of Facebook users is between ages 34-54, and the majority of those users are women. Walt Disney World knows this, and that’s why they focus their efforts on Facebook. 4) Show Your Personality. As marketers, we strive to communicate with consumers in the ways that they prefer. Always speak like a human being.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 21, 2013
    [Facebook] Getting Back to Basics In The Future of Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. In this Future of Marketing  series, we have covered topics such as Agile Marketing ,  Big Data ,  Customer Experience ,  Thought Leadership , Culture , Content , and so much more.
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Facebook] Top Instagram Influencers
    Forrester found that engagement rates on Instagram are almost 58 times higher than engagement on Facebook and 120 times higher than Twitter’s. Unlike Twitter or Facebook, Instagram’s omission of a re-share function forces users to keep their likes and comments on the original post instead of sharing it virally. Why Instagram?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Facebook] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Question #1: What are the goals of the strategy?  . of the content being created. Title.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 25, 2013
    [Facebook] 4 Reasons Why Google+ is a Killer B2B Social Media Platform
    They invest in Facebook and Twitter and (more and more) in LinkedIn. According to GlobalWebIndex , Google+ now has 343 million active users, more than any other social network besides Facebook. Most of our B2B clients have staked a claim on Google+, but they don’t invest in it. Because they consider it a ghost town. But you know what?
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 24, 2014
    [Facebook] Why Are You In Marketing?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My second blog post ever included my attempt to answer the question “ Why am I in Marketing? Why are you in marketing? What is the role of marketing in the business? . Or the adrenalin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 10, 2011
    [Facebook] Case study: How one blog post helped me get a job in social media
    Make sure to be active and treat Twitter, Facebook and all the rest like it’s your job. They will stalk your Facebook and Twitter and they will want to find a blog. For more information about Antonia, visit her blog www.socialglitz.com , follow her on Twitter @antoniaharler or join her on Facebook www.facebook.com/socialglitz.
  • TRAACKR  |  TUESDAY, AUGUST 18, 2015
    [Facebook] View From The Boardroom – Social Networks Around The World: Challenges and Opportunities
    Today, B2C as well as B2B companies must pay attention to interactions across endless social channels – Twitter, Facebook, LinkedIn, Google+, Pinterest, Instagram…And more seem to appear every year: Viber has over 200 million users. Facebook messenger has 500 million users. They looked hard to build. They looked sticky.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 12, 2016
    [Facebook] 11 Examples of Instagram Ads We Love
    Additionally, Instagram Ads are displayed based on user Likes and Follows on Instagram and Facebook, giving marketers the opportunity to target their advertising efforts even more precisely. What makes you click on ads? Is it the cute picture of a puppy, the funny caption, or are you only motivated by a great deal? The photos in the ad.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 27, 2012
    [Facebook] Universities are out to prove the ROI of social media
    The most useful tools for recruiting undergraduates include Facebook (94%), YouTube (81%), Twitter (69%) and Downloadable Mobil Apps (51%). In a new research release, the team shows that universities continue to lead the way in the use of social media and its measurement. In 2009-2010, 73% reported monitoring their brand. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 11, 2014
    [Facebook] A speech you will never hear again
    because there is this research about social media that haunts me: “Jealousy is the overwhelming feeling of 30% of the people who view their Facebook news feed.” Facebook and the other social media glitz can make life seem like it is out of reach. But I did have a purpose in doing this. My message was deeply personal.
  • FATHOM  |  THURSDAY, OCTOBER 29, 2015
    [Facebook] Fathom SEO Pulse #43: A Zombie Algorithm Update, Battling Mobile Ad Blockers & More
    Facebook Search Expands To Public Posts: Facebook SEO Time?”. Yesterday, Facebook announced that its search feature will now allow users to search all public posts and data, not just search their news feeds. With Facebook’s new search feature, it may be time to start using SEO to optimize your social posts. link]. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 29, 2016
    [Facebook] Will Snapchat snap?
    think this vision is too big of a stretch for even a very well-funded start-up, especially when they will need to be focused on fighting off Facebook’s threat to their core product. By Mark Schaefer. Snapchat announced that it has renamed itself Snap, Inc., explaining, “Snap Inc. is a camera company. They can probably slam it.
  • HALEY MARKETING  |  FRIDAY, APRIL 15, 2016
    [Facebook] How Too Much Promotion Can Hurt Your Staffing Firm
    staffing firm may get three times as many comments on Facebook as they do on Twitter, for example, but they would rather tweet than reply on Facebook. You have a great job you think will be an awesome opportunity and you want to promote it all over your social channels. You post … and you wait … and nothing happens. How can this be?
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Facebook] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Step 1: Identify Your Audience.
  • WRITING ON THE WEB  |  MONDAY, MARCH 14, 2011
    [Facebook] Content Marketing Videos: Speak to Problems First
    Share this on Facebook. What’s the best way to write a script for a video ? Content marketing with videos is a key marketing tool, and it’s getting easier to do. Here’s a new video the folks over at iMotionVideo Studios produced for me. just love this service. This is key for content marketing. What’s your solution?
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Facebook] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Embed your Pinterest account into your Facebook account. You can add a Pinterest tab or app to your Facebook account. It will basically be an embedded version of your Pinterest account, but on Facebook. Connect your Pinterest account to your Facebook, Twitter and Google+ accounts. Do you want traffic to your site?
  • JUNTA 42  |  THURSDAY, MAY 27, 2010
    [Facebook] Lay's Happiness Exhibit Makes Me Sad
     It's not that I don't trust Lays (I don't), but this stuff was written by the Facebook privacy team. If they're open to it, a few words of advice for the team at Lay's: Instead of directing people to a new site, maybe start out with where your customers are at.possibly Facebook. The message below startles me.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 14, 2015
    [Facebook] Sharing Experiences With Customers and Prospects to Increase Sales
    This way, you can tag them on Facebook when you share their experiences." Not long Oracle Marketing Cloud brought together six of the world's best Marketing Master Chefs. The idea was to, yes you guessed it, get their recipes for success. A bit cliche'd perhaps but very successful as well. Here the directions: 1.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 29, 2012
    [Facebook] Three Digital Marketing Musts This Holiday Season
    If you have it in your budget, purchase a gift card for a popular store or restaurant and use a contest widget on your Facebook page or website for people to cast entries.  Photo credit: Vanderelbe.de. The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Give gifts.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Facebook] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015. This appeal led major social media platforms, including Facebook, Instagram, Twitter, and Pinterest, to develop and implement their own versions of buy buttons—with some caveats.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Facebook] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Facebook] 9 Ways to Generate Leads with Mobile Marketing
    Run a Native Ad on Facebook. native ad is a promotional message that’s embedded in a Facebook feed. Since half of your prospects will probably be viewing your native Facebook ad through their mobile device, it’s a simple and easy way to get started in mobile. Learn about the rules of engagement on Facebook with this toolkit. 3.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 22, 2010
    [Facebook] A Customizable Holiday
    facebook linkedin marketing Sales Intelligence social selling twitterLast weekend, I returned home to find my mother brimming with excitement over a Christmas gift for my sister. Sales 2.0 Social Selling B2B b2b sales crm 2.0
  • HUBSPOT  |  FRIDAY, NOVEMBER 1, 2013
    [Facebook] Mustache Marketing 101: How to Fundraise for Movember
    With images being posted and shared on Facebook and Twitter, millions of people continue to be exposed to the movement, thus spreading awareness more and more each day. Facebook timeline covers. For example, Foster''s dedicated its Facebook page to Movember and even customized its logo to sport a mustache. Its purpose?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 25, 2013
    [Facebook] The best digital business idea that just never worked
    It interested me to the point that I posted the issue on Facebook. A paperless society? Not if the recent SXSW conference was any indicator. know this sounds crazy, but paper is still the preferred communication method at the world’s biggest interactive gathering. Every attendee is handed a printed program guide as big as a phone book.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 2, 2016
    [Facebook] Tolerance, diversity and the social media filter bubble
    My Facebook stream is full of ’em. Many of our cherished digital platforms like Facebook and Google employ algorithms that try to guess what we want to see. My Facebook stream is full of 'em. Many of our cherished digital platforms like Facebook and Google employ algorithms that try to guess what we want to see.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 28, 2010
    [Facebook] How To Focus On Your Marketing Plan
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And while we all try to avoid these topics, the best way to deal with them is straight on. The best approach to dealing with uncertainty is to be prepared and to have a plan. If you haven’t started, you’re already late. Hogwash! You All rights reserved
  • SAZBEAN  |  WEDNESDAY, OCTOBER 9, 2013
    [Facebook] How Companies Use Content Marketing to Generate New Leads
    Over on the B2C side, however, Facebook dominated, used by a whopping 90 percent of marketers for sharing content. Traveling Salesman (Photo credit: John Fraissinet) What tactics are marketers using to generate new leads? That depends on whether you’re marketing B2B or B2C. For B2C companies, the hardest part is managing social media.
  • SAZBEAN  |  WEDNESDAY, JULY 24, 2013
    [Facebook] Key 2013 Marketing Trends to Watch
    Are you looking for the latest marketing trends? Wondering how the wide choice of devices and platforms are impacting marketers and consumers? According to the 2013 Infinite Dial Report by Edison Research, media usage is not a zero-sum game. News & Notes
  • WINDMILL NETWORKING  |  THURSDAY, MAY 31, 2012
    [Facebook] Search or Social: Which Is Best For Your Startup?
    This doesn’t come as a surprise, as there are about 900 million active users of Facebook , and that’s not counting the users on other social networks such as Twitter, LinkedIn, Google+, Foursquare, and Pinterest.  For inspiration, check out one of Social Media Examiner’s Top 10 Small Business Facebook Pages , Intrepid Travel. 
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Facebook] A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries
    Throughout the 50 minute chat hosted by Facebook, Dynamo stayed on brand and on message. In fact I think he mentioned Facebook more than his interviewer – Facebook’s for EMEA, Nicola Mendelsohn. It was her openness to change and her view that the story is not something that she owned, or that was static that was interesting.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Facebook] More New Systems Challenge the Marketing Automation Status Quo
    Other advantages include Google Adword integration; tagging leads by search term and Facebook ad; integration with Webex and GoToWebinar for event management; and a partnership with ZoomInfo to add contact names from companies that visit the client’s Web site. Although this approach is popular, there are others. Here are a few options.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 14, 2012
    [Facebook] 6 Factors that turn social media strategy into RESULTS
    Everyone has a Facebook page. After working as a marketing consultant for more than a decade, I know how exhilarating it is when a client really executes well on a strategy. Unfortunately, I too often see deeply-embedded cultural baggage weighing down a company’s full potential to succeed. “Can you just do this for us?”
  • STORIES THAT SELL  |  THURSDAY, NOVEMBER 11, 2010
    [Facebook] Why Companies Need to F-R-E-E Their Case Studies
    Finally, if you’re not sharing your customer stories on social media sites like Twitter and Facebook, you should be. Increasingly, people are mixing their business and personal into a single stream on Twitter and Facebook , and customer stories are of high interest. The results were pretty shocking. The Search Engine Effect.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] 20 Amazing Examples Of Brand Content Marketing Hubs
    That post has 23,000 shares and more than 210,000 likes on Facebook! And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. think it often helps brands who might need that little push into content marketing, to see what others are doing.
  • READYPULSE  |  TUESDAY, OCTOBER 1, 2013
    [Facebook] #Shoporg13 Brands with the Most Social Fan Photos (Infographic)
    With over 500 million photos uploaded daily to Facebook, Instagram, and Twitter we want to encourage you to find what is out there! The brands featured have the most Facebook, Twitter, and Instagram fan photos from August 25 – September 25, 2013. 2. Download the ReadyPulse Instagram Marketing Guide! How did we pick the retailers?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 30, 2015
    [Facebook] What Instagram’s Updates Mean for Hospitality Marketing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Instagram has been a prime marketing app for the hospitality industry since it launched. Users could view […]. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. Debbie is the President of Social Hospitality.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 14, 2014
    [Facebook] 3 Easy, Last-Minute Black Friday Ideas You Can Use
    Best Buy created a Facebook event specifically for Black Friday and updated shoppers about hot deals. Target gave away gift cards to new Facebook fans last year. The holidays are a busy time for every small business. With so much to do, devoting time to Black Friday may have been overlooked – but it’s not too late!
  • TOM PISELLO  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] Social Media ROI a Requirement for 2011
    Facebook seems to have the most favorable ROI ratings so far, with 35% indicating superior or average ROI, but with so many not knowing for sure, it’s hard to tell what the results will be until clearer measurement systems are put in place. Pisello Alinean Social Media ROI
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 1, 2013
    [Facebook] Is Video An Opportunity For Marketers?
    Your target audience is constantly exposed to massive amounts of content from competitors via blogs, Twitter, Facebook, LinkedIn and e-mail. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Absolutely! Are marketers scared of video?
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Facebook] SWOT Analysis: Is Instagram Right for Your Media Brand?
    Not to mention, you’re likely present on other social networks like LinkedIn, Facebook, and Pinterest already. As a relatively new social media platform—compared to Facebook and Twitter, which are both more established—Instagram is a space that is still being defined: the company is still testing monetization and traffic circulation features.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Facebook] "They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter
    We don''t always talk about email as another social channel up there with Facebook, Twitter, and Pinterest, but it''s the original social channel that most of us were on. Not everyone wants to fan us on Facebook, but this''ll show up in your inbox on your phone, you can check it at work or on the train in the morning. Memes.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Facebook] Fast Forward: Video Content Goes Interactive and Personal
    Predictive analytics, engagement marketing, and account-based marketing all took hold, and companies like Facebook announced that more than 8 billion videos are viewed every day on their social network. Author: Tyler Lessard Marketing technology took a lot of big steps forward in 2015. Whoa, wait a minute, WHAT?! From generic to personal.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 23, 2012
    [Facebook] 10% of Social Media Reviews Will Be Fake by 2014, and Other Marketing Stories of the Week
    Or, just watch it right here: Facebook Starts Letting You View and Delete Your Facebook Search History, From TechCrunch. If you think about it, Facebook is really one giant search engine. So it only makes sense for Facebook to start focusing on this aspect of the platform from a user experience standpoint. Aw, too bad.
  • BIZNOLOGY  |  MONDAY, DECEMBER 17, 2012
    [Facebook] 6 case studies show Big Data is helping decision making
    Tax preparation is a highly seasonal business. H&R Block had a heavy paid media scheduled but they also used Facebook and Twitter to provide immediate access to a tax professional for Q&A in the “Get It Right” social media campaign. Photo credit: Kevin Krejci. It’s a catchy term that’s easy to say and implies major transformation.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Facebook Post Engagement Stats. The study revealed that sharing is not new, it’s just evolved from face-to-face and verbal sharing, to information age sharing with more up-to-the-minute information via Twitter, Facebook, Instant Messenger, texts and email. Shocked? It’s more common than you might think. Why Do People Share?
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Facebook] 37 Fantastic SEO Guides, Tips and Tactics
    Going beyond the usual SEO guidance, Lisa Wehr explains how to capitalize on mobile and local search, Google encrypted search results, and even Google+ and Facebook: “Where on a social site can you insert keywords? But precisely what constitutes “best practices” in SEO is a continually (and lately, rapidly) moving target.
  • HUBSPOT  |  MONDAY, FEBRUARY 27, 2012
    [Facebook] LinkedIn Launches Company Follow Button (How to Add It Now)
    Like Twitter's follow button and Facebook's like button, LinkedIn's version makes it simple for your website visitors to follow your company's LinkedIn page with just one click. 69%) and Facebook (.77%). Looking to generate more followers for your awesomely optimized LinkedIn Company Page ? (It is awesomely optimized, right?)
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Facebook] Thanks everyone for a great birthday!
    Twitter, Facebook, Linkedin you name it, everyone knows it is your birthday. In the world of social media, everyone knows it is your birthday. Thanks, Matt. Google knows it. ESPN knows it. Now I have 6,314 Twitter followers. And so many old friends from high school and my home town of Madision, Indiana. Find New Customers Florida Notre Dame
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Facebook] Customer Centricity Slogan or Experience?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Customer Centricity Slogan or Experience? When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Of this group only 14% indicated that customer centricity was a hallmark of their brand. Being customer centric feels like a no-brainer goal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 31, 2014
    [Facebook] Best blog posts of 2014
    Five Reasons to be Freaked out By Facebook’s Experiment  – I sincerely love Facebook. Here are three most popular episodes of 2014: Coming Clean on Facebook Reach   – Tom and I tore into new research that demonstrated a cataclysmic slide in organic Facebook reach. Here are my best blog posts of 2014.
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 24, 2016
    [Facebook] 5 Steps for Differentiating Your Staffing Firm
    Haven’t had a Facebook “like” since 2015? Use a program like Haley Marketing Group’s Re-Recruiting program for Facebook, Google and Instagram to drive interested and hard-to-find prospects back to your website, where their potential to increase your bottom line increases exponentially. Don’t give up! Build a Better Company Brand.
  • MI6 MARKETING AGENCY  |  MONDAY, MAY 23, 2011
    [Facebook] B2B Company Websites
    Other online properties linked to site such as Facebook Page, Twitter ID, Plancast, other social media ties. Are corporate websites losing out their own Facebook pages? I we seemed to have established in a previous that Facebook isn’t where it’s at in B2B, Twitter and LinkedIn are better. Advice from Marketing Peers.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 14, 2012
    [Facebook] 5 Steps to Measuring B2B Social Media Marketing
    To determine the value of a Facebook like, use this equation. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who properly measure their social media marketing efforts are able to make improvements faster, gain greater customer engagement and increase profitability. Then measure your share of the conversation.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Facebook] 4 Things You Can Learn From Non-Profit Social Media Success
    But, if I’m browsing on Facebook and see that a friend is asking for help to raise money for a cause or participating in an activity that benefits a non-profit, I am much more invested and likely to donate. What can brand marketers learn from non-profits about effectively using social media ? Social Media b2b Consumer
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Facebook] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. It''s hard. social media! Then check out your results!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Facebook] Klout scores feed a social media sickness
    “ Social proof ” like Twitter followers, Facebook Likes and Klout scores are exceedingly important on the Internet.  In fact, as I explain in Return On Influence , as people look for short-cuts to truth in our information-dense digital world, these numbers may be even more important than what we actually accomplish in our lives.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 12, 2013
    [Facebook] 10 Deadly Reasons Most Websites Fail [SlideShare]
    Seven years later, we now have more than 200,000 blog subscribers , 555,300 likes on Facebook and 311,660 followers on Twitter , all because we put valuable content at the center of our marketing. Last week I was checking my Facebook feed on my mobile phone when I noticed a friend liked a post that caught my eye. Think about it. Cough.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 28, 2011
    [Facebook] 6 Cork-Popping eCards to Ring in the New Year #HoHoHubSpot
    Tweet this eCard Share on Facebook Post on Google+. Tweet this eCard Share on Facebook Post on Google+. (I don't know, all the girls do love it.). Tweet this eCard Share on Facebook Post on Google+. (So many resolutions, so little time.). Tweet this eCard Share on Facebook Post on Google+. ’s sad.
  • HUBSPOT  |  MONDAY, NOVEMBER 7, 2011
    [Facebook] Google+ Finally Launches Business Pages
    Google+ Pages have a similar look and feel to Facebook Pages, allowing businesses to leverage the social network to connect with their audience, spread their messages, promote their content, and generate leads. The day we've all been waiting for in anticipation is finally here (kind of). Here's a quick video overview from Google.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Facebook] 5 Reasons Your Company Should Be Blogging
    Twitter and Facebook are ideal platforms for quick, short-form messaging – and are incredibly important – but a blog allows you to really dive deep into the topics and trends that matter in your industry. ” Dave Kerpen of Likeable Local. Growing Your Business in the Digital Age. use link or see badge). ” (Agreed!).
  • PUZZLE MARKETER  |  THURSDAY, OCTOBER 25, 2012
    [Facebook] 5 Tips for a Fantastic Marketing Conference
    Embrace the conversations by setting up Twitter hashtags, Facebook pages about the event, or other channels for people to share. ExactTarget created a “ Social Media Lounge ” space that automatically posted tagged Tweets , Instagram photos, and Facebook posts. Start off by introducing the problem. What made it stand out?
  • SALES INTELLIGENCE VIEW  |  TUESDAY, OCTOBER 19, 2010
    [Facebook] It’s Time to Fire Your Sales Team!
    facebook Inbound Marketing jigsaw linkedin Microsoft Dynamics netsuite News oracle oracle crm on demand Salesforce salesforce.com social selling twitter Web 2.0If you are in a leadership position for a sales team you should pay attention. Are you overseeing a team of sales dinosaurs? Prospecting Sales Sales 2.0 Dreamforce Enterprise 2.0
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 18, 2010
    [Facebook] Top 20 Social Selling Articles I Suggest You Read
    facebook jigsaw linkedin Microsoft Dynamics Sales Sales Intelligence sales productivity sCRM selling power social media social selling twitter Web 2.0Sales 2.0 Social CRM B2B Content Marketing CRM customer 2.0 Enterprise 2.0
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Facebook] 5 Easy Ways to Ignite Your Customer Service
    Whether it’s messaging you on Facebook or Twitter, or sending you an email or chat, you should have options open for customer contact. What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Surprise them.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Facebook] What the Death of Google Reader REALLY Means
    Just think about all the recently announced changes Facebook is making to its News Feed , which will not only feature shared articles more prominently, but will also do a better job of surfacing top-shared articles, aggregating popular content, and featuring the conversations happening around those top stories. Pack your bags, Google Reader.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 10, 2010
    [Facebook] Social Media and the Case for Marketing Optimism
    Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts. The truth of course lies somewhere in the middle. Or at least predictably. Some on the call were shocked.
  • BIZNOLOGY  |  MONDAY, JULY 8, 2013
    [Facebook] Why your social business platform doesn’t have 100% adoption
    While Facebook brags about having one billion active users, and Google Plus and Twitter seem to be around the 500 million mark, there are still many more people who do not use them than people who do. Just don’t expect it to look Facebook-ish. Photo credit: Wikipedia. illustration by Aaron Kim). ” (Source: Wikipedia ).
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 16, 2013
    [Facebook] Become a Master of Productivity with IFTTT [VIDEO]
    You use different triggers, such as a tweet or Facebook post to create “recipes,” which help you become more productive. ex: “When a I make a sale on Etsy, send me a text message,” or, “When I update my Facebook page profile picture, update my Twitter profile picture.” Yeah, we do too.
  • TOMORROW PEOPLE  |  WEDNESDAY, APRIL 25, 2012
    [Facebook] The Death of Copy Writing
    With more and more companies embracing social media , creative content also has a high profile within Twitter , Facebook and blogging. Is copywriting really dying? After all, it plays a central role in creating a company’s brand and credibility. It helps to shape public perception of a business and what it has to offer. The result?
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Facebook] Metrics That Matter in B2B Marketing [#B2Bchat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Absolutely not. How often? Q.
  • HUBSPOT  |  SUNDAY, NOVEMBER 11, 2012
    [Facebook] 3 Mobile Trends Every Marketer Must Know, and Other Marketing Stories of the Week
    How to Use Facebook for Mobile Marketing, From HubSpot. But what should I actually do about it?” A great place to start would be Facebook. Download How to Use Facebook for Mobile Marketing to get started. We usually use this time to round up some marketing stories that we think you'd like to hear. veterans. billion in 2016.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 1, 2012
    [Facebook] This is why you must use Twitter
    When he received the book, he made this Facebook post (along with six photos of the book): Twitter was essential to cutting through the chaos at SXSW. If you’re like me, you probably hated Twitter when you first tried it. The first tweet I ever received was “It’s 4 a.m.” Solve tech problems? Networking on steroids?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Facebook] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. In the last two years, content providers like Facebook have intertwined data and marketing to create people-based marketing. Author: Ashika Balani The days of telemarketers are long gone. Technology is Empowering Marketing.
  • HUBSPOT  |  TUESDAY, JUNE 11, 2013
    [Facebook] The Dark Side of Customer Service: When the Customer Is "Right" but Insane
    Insanity Level: 6. "Hi Facebook, this is what you have to do in life, it f$%!ing Another was told by a customer that he''d make it his mission to publically ruin her company and career because he didn''t get an immediate answer to his Facebook post on a Saturday at midnight. Especially if you never worked in customer service.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 20, 2013
    [Facebook] The Remarkable Marketing Made Simple TV show
    We just launched our first-ever Facebook advertising campaign. This show, which premieres every Thursday at noon ET/9am PT is booming ! So let me share 3 things that make Marketing Made Simple TV a great show. Marketing Made Simple TV is a TV on the Web show, and not a web show. Marketing Made Simple TV has those. And we aim for many more.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 25, 2012
    [Facebook] How Sage Does Social Demand Generation
    Have a Strategy. A lot of brands “create a Facebook page and just start blasting away,” said Baird. “In the beginning you really have to start out with a plan.”. It’s important to note that, while Facebook or LinkedIn might be free, the resources you’ll need to support social efforts won’t be. Do a Social Audit. Don’t Over Promote.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 7, 2015
    [Facebook] Recommended Pinterest Tools for Business: Tailwind
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Are you looking for Pinterest tools to help you maximize your Pinterest marketing? Author information. Neal Schaffer. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Neal Schaffer.
  • PAUL GILLIN  |  FRIDAY, APRIL 13, 2012
    [Facebook] More Influence Hocus-Pocus
    There are a number of ways you can increase your Unmetric score such as increasing your engagement on Facebook or responding to queries quicker on Twitter,” the sidebar helpfully suggests. A Chicago company called Unmetric has just raised $3.2 million so it can develop yet another secret metric that purports to measure online influence.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 26, 2012
    [Facebook] Five Hootsuite Features And Their Benefits
    If you have a Facebook, Linkedin, Google+ page, and Twitter account, no problem, it can auto schedule on all these social media outlets. Recently I had written a post about the five marketing tools I am most thankful for and I included Hootsuite as one of my five. There is no better way to manage your posts then using the bulk scheduler.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 10, 2011
    [Facebook] Social media gold lies in the inner circle
    Another study of sharing via apps on Facebook showed that auto-generated “broadcast” messages that appear in users’ social streams massively drive up user adoption of the application. This study of Facebook sharing showed that “frequent linkers on Facebook have distinctive genre, topic and source patterns particular to their interests.” 
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Facebook] The Consumerization of the Enterprise App
    Facebook and Twitter make it easy to quickly post our thoughts and content to friends and perfect strangers alike. While Chatter feels a little like Twitter and Yammer is more akin to Facebook, both tools make it easy follow colleagues, post updates, share links and organize the workforce into groups. But novelty is rarely enough.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 6, 2011
    [Facebook] What is the Social Enterprise?
    Facebook and Twitter are fluffy social media tools that are consumer oriented and not enterprise class,” he adds. R Ray Wang. by Jesse Noyes | Tweet this Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. Welcome to the Social Enterprise,” it declared. Is it all about social CRM? Michael Krigsman.
  • SNAPAPP  |  TUESDAY, NOVEMBER 1, 2016
    [Facebook] How to Earn Audience Attention With Paid Media: Channel Options & Best Practices
    Facebook. Facebook offers several different types of paid media opportunities, both within the feed and through its network of partners (including Instagram.) users, marketers using targeted Facebook ads can get in front of highly specific groups of people. So how do you know which places are right for your organization?
  • DIGITAL B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Facebook] How We Systematically Overvalue Content Consumption
    If that is part of your audience development strategy, make certain all of the content that builds your audience, but is more likely to capture an errant click on Facebook than capture someone at the point of researching a solution, doesn’t pollute your lead score. Let’s get right to the point. Serial content consumers. Your Turn.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Facebook] The World Has Changed. Has Your Marketing?
    For more updates, please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog. This week I am joining hundreds of B2B Marketing colleagues at the annual conference for the Business Marketing Association. All this is putting new pressures on today’s B2B Marketing leaders.
  • B2BBLOGGERS  |  WEDNESDAY, APRIL 11, 2012
    [Facebook] 10 Ways To Put Old Blog Posts To Good Use
    We re-share our best material on Twitter and Facebook on a regular monthly schedule. If you have brilliant posts gathering dust in the archives, there’s plenty of things you can do to with them to give your marketing a major lift. Here are 10 proven ways to repurpose or remarket valuable blog content. Publish an e-book. Speaking of which ….
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 29, 2013
    [Facebook] The Most Important Marketing Metrics
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget. Strategy
  • SCRIBBLELIVE  |  TUESDAY, JUNE 7, 2016
    [Facebook] Cut Through The Clutter (and earn more shares)
    Forbes contributor  Jason DeMers discovered that the average organic reach per fan on Facebook is 6-7%, while the typical lifespan of a tweet is around 18 minutes. “The primary reason that people share things on their Facebook pages or Twitter feeds, research shows, is to be useful to others.” Know your audience. ” 3.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 15, 2011
    [Facebook] Sunday Post: Never have a laptop stolen (and not recovered) again!
    Combine this tracking app with the power of Facebook and Twitter and you’ve got a powerful weapon against theft. This is a very important Sunday post – if you own a valuable laptop computer. Do this now. Monday through Saturday, we discuss B2B marketing and lead generation. Sundays are different. Macbook Pro. And it is FREE!
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Facebook] Pinterest Banks on Web Analytics
    For example, data from e-commerce consultant RichRelevance shows that Pinterest shoppers, on average, spend roughly $170 per browsing session, a huge increase over that of Facebook ($95) and Twitter ($70) users. Back to Pinterest. The very layout and structure of the Pinterest site lends to its sales action-ability. Of course.".
  • SYNECORE  |  SATURDAY, JANUARY 5, 2013
    [Facebook] The Best Branded Content of the Week: January 5, 2013
    The Nivea Kiss of the Year Facebook contest began running a few weeks before New Years Eve when couples were encouraged to enter to win a trip to NYC and share a kiss on the global stage. Therefore, the branded content is slightly thin this week, but I have every confidence that we will see it return in full force as the month goes on.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 14, 2013
    [Facebook] First Generation Social Selling: Smart But Not Quite Smart Enough
    Insights also give you clues about the mindset and interests of your prospect from social activity such as tweets and Facebook posts. First Generation Social Selling: Smart But Not Quite Smart Enough. Social Selling 1.0 is a good start, but its not enough for today’s hyper-competitive sales environment. With Social Selling 1.0 It’s static.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Facebook] Marketers: Show Your Love
    They see email, direct mail, promoted Tweets, Facebook ads, banners and TV ads clamoring for their attention and cluttering their lives without adding any value. There is a disturbing trend in both consumer and B2B marketing: Marketers do not love the people they are marketing to. When you look at what passes for marketing, it is no wonder.
  • HUBSPOT  |  WEDNESDAY, JUNE 23, 2010
    [Facebook] The Ultimate Glossary: 101 Social Media Marketing Terms Explained
    Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users. Like - A “Like” is an action that can be made by a Facebook user. Its 15 million articles (over 3.3
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Facebook] Why Cisco Is Hiring Over 200 Content Marketers
    Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. “Facebook can always change the rules of the game.” “Her vision is to be a leader in real-time personal marketing communications.
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