Page 52 of 132 Previous | Next 
  • WRITING ON THE WEB  |  THURSDAY, MAY 12, 2016
    [Facebook] How to Start a Blog: 7 Steps BEFORE You Blog
    They ask me “Can’t I just use Facebook, LinkedIn or Twitter?”. How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients.
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Facebook] 15 Elements Most Successful Blogs Have in Common
    He says they “will typically increase the number of comments you receive per post by 16% to 33%.” He also advises against using Facebook comments on your posts. That’s because Facebook – not you – will actually own those comments. 8) Header images. What’s on your blog? You’ve got a few posts of course. Maybe a sign-up box. What’s that?
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Facebook] Savvy Week in Review - August 19
    Are Facebook and LinkedIn violating your privacy? - by @globalcopywrite. If you are on Facebook and LinkedIn, definitely read this post from Sarah Mitchell. I bet you'll be surprised at some of your data that is being shared (I was). A New Model for Business: The Museum - via @HarvardBiz. Happy Friday!
  • SAZBEAN  |  MONDAY, JANUARY 31, 2011
    [Facebook] Review: Actionly for Social Media Monitoring & Measurement
    Actionly looks to fill this gap with trending information for keywords over time pulled from Twitter, Facebook, YouTube, Flickr, Blogs and News. One of the biggest challenges in monitoring and measurement of social media for companies is how much efforts are increasing mentions of the brands. Is Actionly Useful? What do you think?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Facebook] How to Utilize B2B Online Marketing to Promote New Solutions
    For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Facebook] Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad
    When it appeared on the company’s Facebook page, the graphic was meant to show support for South Africa’s National Women’s Day. This was a Facebook post instead of a full-blown campaign, so chances are the decision to create the image came down to one or two members of the company’s social media team. Act like a lady. Think like a man.
  • MODERN B2B MARKETING  |  MONDAY, JULY 30, 2012
    [Facebook] 5 Ways to Get Local with your Inbound Marketing
    If you are just targeting English speaking countries, then it makes sense to just have one global page for Facebook, Twitter and LinkedIn. Here is a great example from Starbucks Facebook page where they let you pick between their different country pages. What will work best for your business? most of the top 10 results are from.co.uk
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Facebook] 16 Stats That Prove Social Media Isn't Just a Fad [New Data]
    Twitter isn’t growing as expected, businesses aren''t happy with Facebook''s News Feed, etc. We’ve all heard at some point or another that social media is dying. Although doubters will always exist and the sites we use will continue to change, social media isn''t just a passing fad for business -- and there''s data to prove it.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, FEBRUARY 8, 2013
    [Facebook] [Video] The Rise of Social Selling
    It also includes other user-created content like Twitter, blogs, YouTube and Facebook. Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Basically, it starts with social media -- which is simply user-created content. Your LinkedIn profile is a great example. Making connections.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Facebook] The 23 Best Content Ideation Tools
    And all you have to do is visit ShortForm.tv, choose a channel – ‘Facebook Hits,’ ‘HaHa Funny,’ ‘Animated Shorts’ and so on – then sit back and watch a continuous stream of video content – no more manual searching required.” What are the best tools for finding great content ideas?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Facebook] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    Facebook and Digital Ads. Facebook changed its video ad pricing after many complaints. If you can design an ad with a strong CTA right off the bat, then you won’t need those 10 seconds that Facebook now offers. Author: Aseem Badshah We’re more than halfway through 2015. (It snuck up on us, too!) Right now, many marketers (you?) may
  • CONTENT STANDARD  |  FRIDAY, MARCH 18, 2016
    [Facebook] Cause & Effect: Why a Mobile Marketing Strategy Impacts Your Social Strategy
    Facebook remains the proverbial popular kid when it comes to social. According to a Pew Research study , people are flocking to Instagram and Pinterest—this coming as no surprise, given the demand for visual content, Instagram’s close integration with Facebook, and Pinterest’s ever-growing suite of features to support buying.
  • NUSPARK  |  THURSDAY, MAY 3, 2012
    [Facebook] An Overview of the Google Adwords Recent Changes & New Features
    Well, change is normal; just ask Google and Facebook.  Pity those poor writers who’ve written books on Paid search and Google Adwords. There have been so many modifications in search over the last couple of weeks that it makes those authors scrambling to update.  Many of the paid search changes are welcome; others are drawing controversy. 
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Facebook] Animation or Real People in Your Online Video: Which is More Effective?
    Twitter | Facebook | LinkedIn |. Videos are useful for explaining a product, service or idea, and there are many different ways to create a video. One of the common questions companies ask about video is regarding using real people or some type of animation. Can I put my own executives on camera if they don’t have any “acting” experience?
  • B2BBLOGGERS  |  WEDNESDAY, JULY 7, 2010
    [Facebook] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
    So even if you never decide to venture into Twitter or Facebook, you still need buyer personas to effectively create trade ads, tradeshow booth signage, or any marketing material if you want to reach these changed B2B buyers. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Right? Sign up.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 3, 2015
    [Facebook] Millennials Hate Ads! Want This Instead
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. If you’re in marketing or advertising, it’s no news that millennials are a big and extremely lucrative market, representing one fourth of the entire US population and over $200 billion in spending power. Traditional Advertising Is Dead.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook] Social Media Apps for Audio and Podcasts
    Twitter | Facebook | LinkedIn |. I have talked about the big channels for podcasts in past blog posts – specifically iTunes, Stitcher, SoundCloud, and Tunein. Author information. Jonah Geil-Neufeld. Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR. Podcasting
  • WINDMILL NETWORKING  |  TUESDAY, JULY 14, 2015
    [Facebook] Share Your Podcast on Social Media and Drive Engagement
    Twitter | Facebook | LinkedIn |. So you’ve created an amazing podcast (if you have questions on that, start here), or maybe you found one that impressed you so much you want to spread the word. It’s worth it to put some effort in: podcasts are a large and growing digital media. Author information. Jonah Geil-Neufeld. Podcasting
  • HALEY MARKETING  |  WEDNESDAY, OCTOBER 21, 2015
    [Facebook] Reach the Right Traffic to Get the Most Conversions on Your Staffing Website
    Social traffic – traffic that comes from a social media outlet (Facebook, twitter, LinkedIn). Website traffic that found a staffing company from a search engine (mainly Google), or on social media (mainly Facebook, Twitter or LinkedIn), had great conversion rates. Why is it important? Different Types of Website Traffic. Google).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 1, 2012
    [Facebook] How to Get Started with Social CRM
    No longer constrained to the phone or email, customers and prospects are finding new ways to voice their concerns, questions and feedback on social channels like Facebook, Twitter and LinkedIn – to name a few. There’s a lot of talk about social CRM these days, but precious little action. So how to get started? Research Tools.
  • HALEY MARKETING  |  THURSDAY, JULY 14, 2016
    [Facebook] What Does Social Sharing Accomplish?
    Facebook. Does your company use social media? Are you performing any kind of social sharing? If not, start. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? LinkedIn (Part I). LinkedIn (Part II).
  • ACT-ON  |  FRIDAY, MARCH 18, 2016
    [Facebook] Top Instagram Influencers
    Forrester found that engagement rates on Instagram are almost 58 times higher than engagement on Facebook and 120 times higher than Twitter’s. Unlike Twitter or Facebook, Instagram’s omission of a re-share function forces users to keep their likes and comments on the original post instead of sharing it virally. Why Instagram?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Facebook] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. There are 500 Million tweets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 21, 2011
    [Facebook] Not Everyone Knows as Much as You Do About Social Media
    They “heard from a friend of a friend that the guy who runs the hardware store down the street got lost in Facebook last week and hasn’t been seen since.”  And to be honest, small business owners who don’t have someone to tackle their marketing also lack the extra time to spare on social media. Marketing. Newness. And it doesn’t feel good.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Facebook] 4 Steps For Improving Your Success Rate Asking for Links
    If target organizations use platforms like Facebook and LinkedIn for content marketing distribution, it makes sense to maintain a level supporting activity in those networks too. The notification system in Facebook also consolidates information, making it less likely you’ll stand out by just “liking” posts.
  • THE FORWARD OBSERVER  |  FRIDAY, FEBRUARY 15, 2013
    [Facebook] 11 Things B2B Marketers Can Learn About Social Media From the US Army
    particularly helpful section for B2B marketers is the guide’s “Do and Don’t” checklist for Facebook and Twitter. Be interesting… "By reading the comments on a Facebook wall or blog post, social media managers can get a feel for what the online community wants to hear. Artillery B2B Marketing Blog > The Forward Observer.
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 20, 2012
    [Facebook] Business Podcasting: How to and ROI
    Now, Facebook, Twitter, ebooks, video, and other content tactics are shouldering part of the burden of capturing prospects' attention, solving their problems, and demonstrating a brand's expertise. What can a podcast do for your business? The answer might surprise you. Businesses use podcasts to literally give their brand a voice.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 27, 2011
    [Facebook] How Social Media Gave True Blood a Transfusion
    what they care about (the relationship between main characters Sookie and Eric), and the channels they use to follow the action and communicate their feelings (blogs, Twitter, Facebook, HBO.com and mom-focused websites). Our research provided insights into who is watching the show (moms!),
  • SAZBEAN  |  TUESDAY, MAY 31, 2011
    [Facebook] Creating a Social Media Persona to Maintain Brand Consistency
    For example, what’s appropriate for your audience on Facebook, if it’s more casual and fun-loving, may not work on LinkedIn which tends to be more professional. Having many people involved with social media for your company can be really beneficial in terms of spreading the work load, as well as being more responsive to customers.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 6, 2011
    [Facebook] K’s Top Five for the Week – March 6
    Share this on Facebook. Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach. The other three posts talk about content marketing. What to create. How far to explore it. Enjoy! And the other?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JANUARY 28, 2010
    [Facebook] Influencers vs Advocates in B2B Marketing
    Share this on Facebook. According to Wikipedia – Influencer Marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. draw a hard line between Influencers and Advocates.
  • WRITING ON THE WEB  |  THURSDAY, MARCH 31, 2011
    [Facebook] Content Curation: How to Become a Thought Leader
    Share this on Facebook. Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key. share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. To find the best and most relevant content and bring it forward.
  • PAUL GILLIN  |  MONDAY, FEBRUARY 7, 2011
    [Facebook] Groupon Digs the Hole Deeper
    haven’t conducted a scientific analysis, but in monitoring the mainstream media coverage as well as the chatter on Twitter and Facebook today, it appeared to me that commentary was running about 80% negative on the campaign. Too bad Groupon didn’t mention any of those noble goals in the commercials themselves. advertising marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 26, 2013
    [Facebook] What a blog post will look like in 2020
    believe the normal 500 – 1000 word blog posts will enter oblivion because content will serve one of the two emerging reader camps: Snippet readers –  According to FastCompany , Facebook updates make for the most memorable writing. Strange, By Mars Dorian, {grow} Contributing Columnist. No crystal ball required. Screeeech.
  • SYNECORE  |  MONDAY, JULY 1, 2013
    [Facebook] Save the Humans! Wearable Tech Gives a New Definition to Integration
    What was I going to do without instant access to Twitter, Facebook, Instagram, Spotify, Snapchat… OH MY GOSH. On it is the story of my life – all of my Facebook posts with my favorite BuzzFeed articles, my Instagram posts of my sissy, my tweets about my love of hot sauce, my #hashtag war texts with my best friend – you get the idea.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 25, 2012
    [Facebook] Ignite Your Company To Create Content That Rocks
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. We are all drowning in a sea of information. And this is causing battle for customer attention between brands, agencies and publishers. Our kids will see every memory documented and stored in the cloud.
  • BIZNOLOGY  |  MONDAY, AUGUST 8, 2016
    [Facebook] 12 inspiring social media monitoring case studies
    NESTLE PURINA : Monitored Feed the Cattitude, an integrated campaign involving television spots, a landing page, a mobile app, and a Facebook page. Purina hoped to tap into conversation trends on the Feed the Cattitude Facebook page and on other social media venues. They 68% analyze their social media activities. Like this post?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 21, 2015
    [Facebook] Volunteer Tourism Organizations are Leveraging Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Have you ever considered traveling abroad to volunteer? The term “voluntourism” refers to a form of tourism in which travelers participate in voluntary work, typically for a charity. There are a variety of businesses […]. Author information. Debbie Miller. Hospitality Industry.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Facebook] Quiz Mania: Why We Love Taking and Sharing Quizzes
    PlayBuzz, another site with a heavy quiz focus, was the second-most shared publisher on Facebook in October. And the most shared piece of content on Facebook last quarter was a Bitecharge quiz titled “How old do you act?”. And so when you get a chance to find out whether you’re the pop or country version of Taylor Swift, you take it.
  • LEADERSHIP  |  FRIDAY, JUNE 6, 2014
    [Facebook] Interesting Infographics: Repurposing Content Takes 5 Steps–Here’s How To Do It
    Twitter, Facebook, etc.). As a B2B marketer, we are always searching for ways to publish good, valuable content. After investing significant time and resources into developing your content, do you also repurpose it in your campaigns? What is your advice for successfully repurposing content?
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] The Customer Experience Trap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | The Customer Experience Trap by Joe Ruiz - Maximize Social Business. I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Comments Great post to share with my health care marketing folk. In the.
  • B2BBLOGGERS  |  THURSDAY, JUNE 7, 2012
    [Facebook] Use Storytelling for Powerful B2B Web Content
    Facebook. The new Facebook Timeline is designed for companies to tell their story from beginning to present. Today’s B2B websites must do more than just sell products and services in order to be truly effective. Customers are looking for solutions to problems from companies they can trust. Great storytelling sparks emotion. Your brand.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Facebook] Using reddit for Hiring Talented Employees
    Twitter | Facebook | LinkedIn |. You may have heard about reddit at least once in your life. During the 2012 presidential campaign Barack Obama used it to answer questions from any and everyone. This was just 1 way that the Obama campaign reached out on social media. Now that you remember what reddit is let’s go a little deeper.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 6, 2015
    [Facebook] Podcasting for Business: Leads and Exposure
    Twitter | Facebook | LinkedIn | Podcasting for Business: Leads and Exposure by Jonah Geil-Neufeld - Maximize Social Business. How Do I Grow My Business? “I found you on google.” That’s what the majority of leads that come to our business say when we ask the question: how did you learn about us? We love collecting leads. Video
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Facebook] 5 Ways Social Media Can Drive Revenue
    More people are finding content through social networks like LinkedIn, Twitter and Facebook. by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Here are five ways social media marketing can be used to drive revenue. 1. Extending Your Reach. Buyers were once defined by search terms.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Facebook] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    Forget the thinly-veiled asks like “If you agree, like me on Facebook.” It’s good to send an email to your new subscriber—let’s call her Joanna—asking her to like you on Facebook, but if your channels are siloed and don’t speak to each other, then your mobile app and email will start stepping on each other’s toes. And it makes sense.
  • CONTENTLY  |  MONDAY, OCTOBER 17, 2016
    [Facebook] Millennials Surprisingly Prefer News Articles Over Videos
    But Pew’s study, along with last month’s Wall Street Journal report that revealed Facebook was critically overestimating video metrics, may suggest that the increase in video is more about supply than demand. This trend is far from a death knell for video, which continues to grow at an exceptional rate.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Facebook] Analytics and Sleuthing Tools for reddit
    Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. A lot of my friends in the marketing world are, like me, pretty big data nerds. mean, we have to be! Jesse is a professional blogger with a passion for homebrewing. Reddit
  • B2BBLOGGERS  |  MONDAY, MAY 3, 2010
    [Facebook] Measuring the Value of Digital Marketing [#B2Bchat Recap]
    Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. Do we make strategic decisions based on real, actionable data? With the firehose of data that is available to marketers now-a-days, it’s becoming increasingly difficult to find the information that truly matters. Search (PPC and SEO). These
  • MODERN B2B MARKETING  |  THURSDAY, MAY 16, 2013
    [Facebook] The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond
    They also posted to Facebook, leading to over 19,000 likes and boosting their Instagram followers from 2000 to 36,000 along with over 16,000 pictures submitted. Author: Julio Viskovich Real-time marketing is a process that enables marketers to capitalize on real-time events and deliver a relevant message to the right person at the right time.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 5, 2014
    [Facebook] Smart Salespeople: Power Network Map
    Smarter Salespeople: Power Network Map. This blog is dedicated to salespeople that never want to “dial for dollars” or who never want to make a cold call again! Now that I have your attention…. One action was to assign each salesperson to at least one local networking/association event per month. Smooth move. Then he can begin to sell! Are you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 31, 2011
    [Facebook] A glimpse of the next generation of social media entrepreneurs
    The last third of the trimester, these kids are exploring social media, including specific social networks like Facebook and Twitter, how they are changing, and how they are used by business. By Neicole Crepeau, Contributing {grow} Columinst. The next generation of entrepreneurs is going to rock the world! To kids, free is just part of life.
  • SYNECORE  |  WEDNESDAY, DECEMBER 23, 2015
    [Facebook] A Digital Marketer's Christmas Wish List
    None of the CEOs audited said they used Facebook or Google Plus. My neighbor is a general counsel for a biggish global travel agency, and he blanched at the very thought of his CEO freely Tweeting or Facebooking. Faced with such a herculean mandate, we digital marketers need some loving from St. Nick now more than ever. Here goes.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Facebook] 4 of The Hottest Trends in Publishing Right Now
    As targeting capabilities become more sophisticated, and user numbers continue to rise across social media , publishers are continuing to embrace Facebook, LinkedIn, Twitter and even Snapchat as huge traffic drivers. The publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Mobile Madness. Media
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 7, 2013
    [Facebook] 5 Tips to Inject Humor into Your Social Media Mix
    When the laugh-inducing “Ship My Pants” Kmart commercial was released on YouTube, several organizations including Time Magazine, Daily Finance, Huffington Post, Buzzfeed, and even ourselves, wrote quick posts including commentary, embedded the video, and shared it on Facebook or Twitter. LOL, ROFL, HAHA. Humor. Use YouTube to find humor.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 10, 2011
    [Facebook] Meet me at the 140 Conference Long Island on May 26th
    On May 26, the first 140 Conference Long Island will feature nearly 50 characters telling you their stories about how the “ state of now ” – the rise of services like Twitter and Facebook and other social media — are affecting their lives and their work. (I present at 12:45pm). Register now at [link]. The afternoon features. Jeff Ogden.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 23, 2010
    [Facebook] 6 Keys to B2B Marketing Success Today
    Twitter, Facebook, Linkedin, etc. We love comments, retweets, Twitter Followers (@fearlesscomp) and Facebook fans. How can more salespeople make quota, CMOs get more job security and shareholders prosper? What should you do? In my quest to improve the world of B2B marketing, I distill it down to 6 things. Do Simplify. Entertain. Serve.
  • MARKETRI  |  TUESDAY, DECEMBER 18, 2012
    [Facebook] Introduction to JDSupra: A Powerful Marketing Tool for Attorneys and Law Firms
    Facebook: JDSupra maintains a Facebook page for every practice area. In the new era of professional services marketing, education (in the form of valuable content) has emerged as the ultimate way to connect with a targeted audience of potential clients. This is especially true in the legal services industry. But why stop there? Search.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 13, 2012
    [Facebook] The Goal of Marketing – Trust
    Your company needs to be everywhere online – not just a website, but an active, frequently updated blog (the heartbeat of the business), Facebook, Linkedin, Digg, delicious, Twitter, and even Google Plus. We can talk about integrated marketing, social media and content marketing till the cows come home. It doesn’t mean a hill of beans.
  • TONY ZAMBITO  |  WEDNESDAY, MAY 18, 2011
    [Facebook] Social Buyerology: Understanding Buyers in the Social Age
      The spheres of networking has exploded and connections are made daily through channels such as LinkedIn, Twitter, and Facebook.  Image by aafromaa via Flickr. The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.  
  • HUBSPOT  |  MONDAY, OCTOBER 7, 2013
    [Facebook] The 5 Habits of Highly Successful Content Creators
    In fact, anyone on the internet can take someone else’s content and retweet it, share it on Facebook, pin it -- the list goes on. Spend some time on Twitter, Facebook, and LinkedIn to check out who the thought leaders are in your industry and follow them. Peanut butter and jelly. Batman and Robin. Eggs and ham. content creation
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 5, 2013
    [Facebook] Spending more time on SEO than adding value to Google?
    Stop wasting all of your best words on Facebook, Google+, Pinterest, Tumblr, and Twitter! Feed your own site first, before Facebook, Twitter, Pinterest, and even Google+ — and not just the blog you have tacked on to your proper site but start beefing up your entire site with the sort of things that Google finds valuable.
  • THE POINT  |  TUESDAY, APRIL 30, 2013
    [Facebook] Branding is Not Demand Generation. Stop Pretending That It Is.
    Josh’s argument is that search engines are no longer the only channels to offer keyword advertising, and that Twitter and Facebook in particular are now enabling advertisers to reach buyers in the act of expressing interest in a particular topic, trend or product. Hey, I get it. Demand generation is hot. understand. Wait, what?
  • FATHOM  |  WEDNESDAY, APRIL 10, 2013
    [Facebook] Growing Your Nonprofit with Digital Marketing
    Facebook allowed one nonprofit to find a business partner that helped it raise over $11,000. Many nonprofits are using digital marketing to reach supporters and generate interest about their organizations. Recently, an animal rescue group was able to raise $6,000 in 12 hours with email marketing.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 6, 2015
    [Facebook] Social Sales – Who or What is Managing Who?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Social Sales – Who or What is Managing Who? A while back I wrote an article about some of the changes that we are presently seeing in buyer behavior … “Salespeople! Your Customer is Now Driving the Bus!” Jamieson contributes a monthly column on Social Selling.
  • DIGITAL B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Facebook] How We Systematically Overvalue Content Consumption
    If that is part of your audience development strategy, make certain all of the content that builds your audience, but is more likely to capture an errant click on Facebook than capture someone at the point of researching a solution, doesn’t pollute your lead score. Let’s get right to the point. Serial content consumers. Your Turn.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 5, 2015
    [Facebook] You’re Invited: 6 Components to a Successful Event Email
    Use a button maker to help with this task, and direct people to either your sign up form, your site, to a landing page, blog post, or even a Facebook events page with more details. 6. Invite guests via Facebook and other social channels. Creating an event on Facebook is quite simple. Events and emails go hand in hand. Reason.
  • SAZBEAN  |  SATURDAY, OCTOBER 15, 2011
    [Facebook] Top Internet strategy, marketing and technology links for the week of October 16, 2011
    Your Business on Facebook: Solving the Local vs Global Dilemma  (AdAge). Here are the top Internet strategy, marketing and technology links for the week of October 16, 2011… Your 12-Step Social Action Plan  (Marketing Profs). Superb Social Media Stats Presentation For 2011  (Simply Zesty). SEOMoz). Should I Open A New Social Channel?
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Facebook] Savvy Week in Review: July 1
    This infographic tells you the best times to Tweet and post on Facebook. Short week this week and next week, but there's still some bloggy goodness to be shared. The Savvy Sisters will be taking Monday off to enjoy the U.S. Fourth of July holiday - attending cookouts, watching fireworks, getting sunburned. all the fun stuff.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 20, 2015
    [Facebook] How to Get Website Traffic from Periscope
    Twitter | Facebook | LinkedIn | Pinterest |. Periscope is the hot new social network on everyone’s lips right now. The app, which is owned by Twitter, allows users to stream and watch live video broadcasts. Author information. Leah Mazur. Leah Mazur contributes a monthly column on Social Media Traffic Generation.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 3, 2012
    [Facebook] Deliver Results With A Search-Driven Marketing Plan
    Update our Facebook page…no? Why should any marketer consider a search-driven marketing plan? Can’t we just take what we did last year, do 80% of that and add some new bits? You know, we’ll add in some social strategery and what not. Create some viral videos. “how much” and comparison terms like “vs.”
  • HALEY MARKETING  |  WEDNESDAY, FEBRUARY 17, 2016
    [Facebook] A Lesson in Reputation Management from Southwest Airlines
    With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. Not the best news to get as you land. Writer’s Note: This article was initially stopped at this point. bradbialy Thanks for your patience, Brad.
  • SALES ENGINE  |  FRIDAY, OCTOBER 9, 2015
    [Facebook] Demand more from today’s B2B marketer
    These questions are important, because if all you’re doing is pushing out posts to the Facebook page, and no one ever likes the posts or there’s no discussion—in other words, no audience—what you’ve really done is created a 2002 version of a news page on your website where you used to put all of your press releases. What’s your strategy?
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Facebook] 6 Twitter Contest Ideas Worth Exploring
    Questions to Ask Yourself Before Launching your Facebook Contest (windmillnetworking.com). Questions to Ask Yourself Before Launching your Facebook Contest Twitter Coming to a Store Near You…SOON! LinkedIn vs. Facebook for Business in 2011 – The Battle Begins! Fastest correct answer. Sweepstakes. What can the app do?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 30, 2015
    [Facebook] 6 Simple Steps to Creating Your Content Marketing Strategy
    After all, we as brands do not own Facebook or Twitter followers. Creating a content marketing strategy is no simple task. In fact, 2/3 of marketers feel they aren’t successful with their content marketing. For both small and large businesses, the content you create is the main bridge connecting your brand to your customer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Facebook] Would you rather have a lot of stuff or a lot of time?
    This week my young hip friend posted this thought on Facebook:  “For me, the new American dream isn’t about having a lot of stuff — it’s about having a lot of time.” I have this exceedingly cool friend.  He’s young, bright, handsome and hip. In other words … everything I am not. This drove my boss crazy.
  • MARKETING ACTION  |  FRIDAY, JANUARY 18, 2013
    [Facebook] “Send More Email” Top Recommendation for 2013
    Make your Facebook page worth reading. EdgeRank is a Facebook algorithm that behaves like an editor; it decides which stories appear in each user’s newsfeed. Read the whole post, or sample our take on these bits of wisdom: 1. Send more marketing emails. Two thumbs up. 2. Add two pages of fresh content to your site per week.
  • CONTENT STANDARD  |  THURSDAY, JULY 21, 2016
    [Facebook] What Must Fall if Twitter Is to Succeed?
    Rather than continue to change in ways that require relearning and massive campaign revamps, Twitter has carefully added products to its portfolio without pushing over-the-top integration on its users (I’m looking at you, push notifications from Instagram telling me which dog accounts my random high school friends from Facebook run now).
  • DELICIOUS B2BMARKETING  |  SUNDAY, OCTOBER 31, 2010
    [Facebook] The 39 Social Media Tools I’ll Use Today
    find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. think Facebook Lite makes Facebook engagement easier – maybe you will too? Smart. implement bit.ly Nifty.
  • SYNECORE  |  MONDAY, JUNE 10, 2013
    [Facebook] Amazon is Killing it with Millennials (and Advertisers)
    They beat out Master-of-the-Digital-Universe Google (and Facebook and YouTube and Apple…!) Another advantage Amazon has over other tech competitors like Google and Facebook is the ecommerce’s targeting potential, due to the huge amount of data received from purchases. Amazon is “Most Liked”. Looks like Amazon’s the cool kid. Takeaway.
  • VOLACCI  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook] Making Social Media Your Own: A Guide to Vanity URL Customization
    Facebook. To get a custom Facebook URL, simply log into your account and go to www.facebook.com/username If your account controls multiple pages, select the page you want to customize from the drop down screen. Our blog post last week about the roll out of custom URLs at Google+ received considerable interest. . YouTube. Twitter.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Facebook] 7 Questions to Help Create Healthy Employee Engagement
    Twitter | Facebook | Google+ | LinkedIn |. In a recent post, I wrote about employee engagement and offered five ways to engage employees. Apparently I am not the only one thinking about this based on the shares the post enjoyed. There are any number of stats that reveal anemic levels of employee engagement, even among managers. Joe Ruiz.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Facebook] New Year’s Resolutions For Your Social Customer Service
    Twitter | Facebook | LinkedIn | New Year’s Resolutions For Your Social Customer Service by Sofie De Beule - Maximize Social Business. As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Sofie is Community Manager at Engagor.com.
  • BLUE FOCUS MARKETING  |  SUNDAY, DECEMBER 9, 2012
    [Facebook] 10 Steps to Create A Content Marketing Blueprint For Small Business
    Check the comments on your blog, Twitter feed and Facebook page. By now, you have heard all the hype about content marketing. Although this powerful marketing strategy is one of today’s biggest buzzwords, many brands are still hesitant to jump into the mix. Enter the Content Marketing Blueprint. Start with your brand value proposition.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 8, 2011
    [Facebook] Press Coverage Done Right: A Story Of Social Media, PR And Stalking
    My all-time favorite comic is the “How to use Facebook”. As of today, (three days after the story post), there are 116 tweets and 68 shares on facebook. Follow me on Twitter , LinkedIn , Facebook  or Subscribe to the B2B Marketing Insider Blog. You know what they say, “there’s no such thing as bad PR.” It’s a fun story.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Facebook] 5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC
    Some have been quick to point out that this is a somewhat shortsighted point of view, as the lifetime profitability of a satisfied customer base should more than offset any short-term losses from daily deals. #4: Facebook in Transition. Users of the social giant Facebook have reported a noticeable rise in branded content.
  • HUBSPOT  |  TUESDAY, MAY 8, 2012
    [Facebook] 20 Simple Ways to Boost Blog Subscribers
    Promote the dedicated subscription landing page you set up in tip number 3, and share it in updates for your various social media accounts such as Twitter, LinkedIn, Google+, and Facebook. You could even create a dedicated tab on your Facebook page and collect subscriptions right within Facebook! 13) Promote on Thank-You Pages.
  • HALEY MARKETING  |  FRIDAY, APRIL 15, 2016
    [Facebook] How Too Much Promotion Can Hurt Your Staffing Firm
    staffing firm may get three times as many comments on Facebook as they do on Twitter, for example, but they would rather tweet than reply on Facebook. You have a great job you think will be an awesome opportunity and you want to promote it all over your social channels. You post … and you wait … and nothing happens. How can this be?
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JULY 6, 2013
    [Facebook] The Top-5 Content Marketing Trends in 2013
    YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Check out our latest B2B Content Marketing Report 2013 and find out what is going on in the world of content marketing. More than 82 percent of B2B marketers are increasing their content production over the next 12 months.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 31, 2012
    [Facebook] 6 Playfully Spooky Marketing Campaigns Just in Time for Halloween
    When you click "Unhaunt," the ghosts disperse with a high-pitched and adorable "YAY!!!" Of course, the final screen is a prompt to share this site on Twitter and Facebook, and a short video that explains the campaign. 4) Oriental Trading Company's Monster. Happy Halloween, everyone! and some treats. Mostly tricks, though. Only it's. No NO NO!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2011
    [Facebook] 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers
    Now more than ever, it is crucial to know who to follow on Twitter, connect with on Facebook, add to your feeds and meet face-to-face in order to maximize your results. So it makes sense that ratcheting up your following on Facebook and Twitter will help you show up in more feeds. Here are five notable tips from the session.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 18, 2012
    [Facebook] Get Ready for Social Marketing Automation!
    The platform allows marketers to add social applications and messages quickly to every channel – Facebook Pages, Twitter and LinkedIn feeds, landing pages, websites, banner ads and emails.  by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Facebook] 8 Ways to Improve Your Online Content Marketing
    From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Check out this article for ideas on how your business can leverage Facebook’s latest tool. Good question. Isn’t it your lucky day. Go figure.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Facebook] 3 Social Media Functions SEO Tools Can Help With
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. While many marketers are […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 5, 2016
    [Facebook] Does Vine Still Matter for Your Video Marketing Strategy?
    Instagram added video in 2013; Facebook ramped up its video capabilities with autoplay not long after. For those companies, sticking to more traditional networks—such as Facebook, Instagram, and YouTube—makes more sense. Research shows that Vine, the six-second video sharing app owned by Twitter, is hemorrhaging users.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Facebook] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. could see where my friends were, what they were up to and with whom.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 19, 2012
    [Facebook] Improving Your Social Recruiting on LinkedIn: 5 Tips to Optimize Your Company Page [INFOGRAPHIC]
    Employment expert Alison Doyle defines social recruiting as when companies and recruiters use Facebook, LinkedIn, Twitter and and other social media sites to source and recruit candidates for employment. There are obviously many things you can do to optimize your social recruiting efforts on LinkedIn. What other things would you recommend?
  • HUBSPOT  |  SUNDAY, FEBRUARY 3, 2013
    [Facebook] The Top 5 Super Bowl-Themed Marketing Stories of the Week
    Super Bowl-themed marketing has certainly made a huge shift with the arrival of Twitter, Facebook, YouTube, and other, more cost-effective marketing tactics. Once YouTube, Facebook, and Twitter came around, suddenly, the world of Super Bowl-themed marketing looked a whole lot more optimistic. "Sunday! Sunday! Sunday!". for 30 seconds.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 13, 2015
    [Facebook] “Plinko” Content: Zig and Zag Your Way to Brand Awareness
    Twitter | Facebook | LinkedIn | YouTube | “Plinko” Content: Zig and Zag Your Way to Brand Awareness by Justice Mitchell - Maximize Social Business. Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 20, 2012
    [Facebook] Giving (Social) Thanks Should Be An All Year Thing
    usually “like” all my likes on Facebook and I try to +1 all my Google+ sharers. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. I love this time of year! The kids start getting excited knowing that Christmas is not too far away. Kennedy.
<< 1 2 ... 50 51 52 53 54 ... 131 132 >>