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  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 27, 2012
    [Facebook] A+ for Effective Marketing Content, Not Just Effort
    Your Facebook post has gotten more than 200 ‘likes’ this morning.”). Similarly, you may not yet know the effect of your new Facebook marketing campaign, but you should track how it affects marketing ROI over a period of time. It’s not just that Content Is King.  Content also requires a so-called “Queen” (e.g., Really. Your vs. You’re.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2011
    [Facebook] 16 Experts Answer, “What makes a great infographic?”
    Jeff Widman, Facebook Analytics Expert, PageLever : From a publisher’s perspective, a good infographic needs to be fun to consume and fun to share. Facebook. by Joe Chernov | Tweet this Since agreeing to speak about infographics at  Content Marketing World , the question “What makes a great infographic?” Then what? Share email.
  • BIZNOLOGY  |  TUESDAY, APRIL 7, 2015
    [Facebook] France’s Google is different than ours
    Additionally, we also believe that any missing content voids will probably be provided by third-party apps like Yelp or other review, broker, or menu sites, oftentimes even created automagically by Google+ and Facebook Pages. I spent the last ten days in Paris because my girlfriend has a very cool job and I tagged along. Even the 30s. Right?
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 11, 2015
    [Facebook] Stop Blindly Spending On Digital (And Start Doing This)
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Digital. Native. Mobile. Social. We love to talk about, and focus on the channels. But too often we forget that as consumers we don’t care about the channels. We care about the content. We care about whether the content is funny, or helpful.
  • FIFTH GEAR ANALYTICS  |  TUESDAY, FEBRUARY 11, 2014
    [Facebook] Banks Need To Have More Fun
    One banking sector expert believes that banks are extremely cautious, almost untrusting of developing a digital interaction with their customers, citing the example of how banks treat the world’s largest social media platform, Facebook. For banks, Facebook is just another channel which allows them to push information out to their customers.
  • B2BBLOGGERS  |  THURSDAY, AUGUST 26, 2010
    [Facebook] Metrics That Matter in B2B Marketing [#B2Bchat]
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Absolutely not. How often? Q.
  • HUBSPOT  |  FRIDAY, JANUARY 21, 2011
    [Facebook] 20 Percent of UK Social Networking is Mobile [New Data]
    According to a poll by the Ipsos Marketing’s Consumer Goods team, consumers were more likely to visit a company's website than become a Facebook fan or follow a company on Twitter. However, when looking to connect with other customers or share opinions Facebook was the preferred method. Optimize for Mobile. Connect with HubSpot
  • B2B MARKETING INSIDER  |  MONDAY, JULY 13, 2015
    [Facebook] 7 Common Content Marketing Mistakes And How to Avoid Them
    Social channels like LinkedIn, Twitter and Facebook all have paid distribution offerings. Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences, especially those made by others. NOT DOCUMENTING YOUR CONTENT MARKETING STRATEGY.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 17, 2012
    [Facebook] Top 10 Social Media Blogs to Follow in 2012
    Recommended blog post:  Blending Personal and Business on Facebook. Recommended blog post:  Facebook Changes for Organization Pages: Focus on Results. Social media has gone from being a pastime to a necessary component of any brand and business. As a rule, I also did not include any blogs that I recommended you follow in 2011. Enjoy!
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] Is Content Marketing A Sustainable Marketing Strategy?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Facebook] Did this blog make a difference?
    The Business Case for Facebook, In One Sentence. For Google, the Party is Over Before It Starts — I went against the grain and predicted that Google+ would not be the Facebook killer all the social media geeks predicted. At this time each year I reflect on what has happened on {grow}.  Did it move ahead? Innovations. Thank you!
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 6, 2011
    [Facebook] Cisco Creates B2B Social Content in a Unique Place
    At its core, the newsroom, dubbed “The Network,&# the winning name chosen by Facebook fans, is about extending the reach of Cisco’s content, whether it is a press release, feature story, video or third-party article, by making it sharable. The site also includes Twitter and Facebook feeds prominently featured in the sidebars.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Facebook] The Un-Tapped Value of Employee Social Capital
    Let’s forget the public giants, Facebook and Twitter, for a moment and focus on the social media technologies that connect employees of large companies to each other, inside the company. By Konstanze Alex Brown, {grow} Community Member. Why should any business owner like social media? Why should you care? What company does not want that?
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Facebook] Content Marketing: How This Software Company Achieved More with Less
    They systematically posted multiple tweets for each blog post and one post each on LinkedIn, Google+, and Facebook to get the blog post link in front of followers. A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Those that allocated more got greater results.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 12, 2013
    [Facebook] A Picture is Worth…
    Facebook engagement rates for photos are 37% higher than plain text. Today’s post is from our PR Engineer, Rachel Kerstetter. We’re deep into mapping out marketing plans for 2014. The #1 item they requested from us (and our clients) next year is photos. In fact, a picture might be worth far more than a thousand words now.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 25, 2015
    [Facebook] 7 Game-Changing Marketing Trends To Tackle in 2016
    With Facebook already working on tests for its own search engine, it seems inevitable that search capabilities will go far beyond Google, Bing, and Yahoo. Marketing constantly adjusts and reacts to changes in technology and attitudes. So, what does this mean for competitive marketers that are already strategizing for 2016? It looks that way.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Does Marketing Get No Respect?
    Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 10, 2011
    [Facebook] 12 of the Best WordPress Guides, Hacks and Plugins of 2010
    Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing. Share this on Facebook. WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. WordPress Themes and Plugins. 20 Excellent Free WordPress 3.0
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Facebook] 11 Top Tips For Developing YouTube Influencers
    Facebook can get more organic “day 1” views, while Instagram, Snapchat, Vine and the various new live streaming apps can each have more bite-sized immediacy and up-front influence in the short term. And you can tweet about those videos, too, or post on Facebook. Long-Tail Discoverability. The Real McCoy. You got it.
  • VIEWPOINT  |  MONDAY, SEPTEMBER 12, 2011
    [Facebook] What I learned at Dreamforce 2011
    ” Benioff quoted Facebook founder, Mark Zuckerberg by saying, “The way to delight customers is knowing who they are and what they like.” ” Benioff asked the question, “Why should I know more about strangers on Facebook than my own employees? Jason shared with us his key takeaways from Dreamforce 2011.
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 18, 2015
    [Facebook] Why use Video as Part of your Marketing Mix to Reach the Professional Tradesman
    Consumers view more than 8 billion videos a day on YouTube and Facebook. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Video is a powerful tool. That alone should tell you something – that people like videos. Why should you use short videos to attract the professional tradesman? Here are 12 tips for effective tradesman videos.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 24, 2012
    [Facebook] Eight Ways to Rock at Your Job (or Get a Better One)
    For example, in social media marketing, measures such as Facebook likes, LinkedIn followers and retweets on Twitter are meaningful—but your CEO and CFO couldn’t care less about these metrics. You’re smart, hard-working, and loyal as a dog. So why hasn’t your career taken off the way you had hoped? Be Passionate. Have Ideas.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 19, 2012
    [Facebook] 4 Steps To Succeed In The Digital Age [Slides]
    Please follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. OK, I admit it. I am a sucker for a great slideshare presentation. subscribe to a number of respected marketers, business people and brands who create slideshare presentations I think are worth reviewing. And Strategy
  • WINDMILL NETWORKING  |  FRIDAY, MAY 4, 2012
    [Facebook] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
    Focus: Measurement Facebook allows you access to your Facebook account on your smart phone. Facebook allows brands to engage with consumer via posting photos, videos, sending direct messages, and posting on ‘timelines’.  Social media has also shaped technology that can help drive business. You name it, there is an App for it. 
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 24, 2013
    [Facebook] The Evolution of Local Search
    Smartphone adoption led to the acceleration of local search volumes, mobile payment options grew, and Google, Apple and Facebook all released new map/local applications. Google's timetable has been accelerated by Facebook's existing business integration. In 2012, a tipping point was reached for local search. View Original Article
  • SAZBEAN  |  THURSDAY, DECEMBER 29, 2011
    [Facebook] 15 Fluff-Free Ways to Step Up Your Social Media Game
    Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and “experimenting” by participating sporadically isn’t really going to generate results. Have you created custom tabs for your Facebook page? The reason for this shift? Hallelujah!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2011
    [Facebook] A Bold Experiment in Paid Content
    Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit. We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Facebook] 7 Social Media Time-Sucks to Eliminate Today
    Your Facebook presence is also spread out across multiple Pages. It doesn't matter if Facebook, Twitter, and LinkedIn are the most popular social networks overall. But another very important thing inbound marketers must optimize is time. Yes, compared to outbound marketing, inbound marketing saves money and is much more effective.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    They took to social media, posting reams of photos to Facebook and Twitter, unveiling the new corporate logo. Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. How Burger King Failed to “Satisfry” Customers. Since slipping to become the No.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Facebook] What Online Marketers Know About You
    Companies like Facebook, LinkedIn, Twitter and Google have access to additional information about many of us, information that can be used to target advertising. According to many in the digital advertising industry, at some point in the future digital marketing will be so targeted that consumers will want to see the ads. Data, of course.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Facebook] The 15 Best LinkedIn Pulse Articles On Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. started publishing on Slideshare in July of 2010. Because Software.
  • LEADERSHIP  |  FRIDAY, DECEMBER 20, 2013
    [Facebook] Interesting Infographics: How B2B Marketers are Using Social Media
    Facebook. Facebook is suitable for using comments to engage with customers. Facebook and Twitter are appropriate tools for brand recognition. Although this is not a recent Infographic, I still found the takeaways for B2B marketers relevant for today and a good reminder. Why do B2B leaders use social media? Twitter. LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 25, 2014
    [Facebook] Where does social media fit in the marketing mix?
    Understanding the moving target of Facebook reach The Future of Twitter. A number of news items coalesced recently and made me wonder … what is the true role of social media in the marketing mix today? How has it changed? Is it really about connection? Is it still a way to engage with customers? Have you listened to our podcast yet?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 3, 2013
    [Facebook] Trying GroupHigh for Blogger Outreach Campaigns
    This sort of high-influencer outreach generally is limited to 25-100 hyper-targeted and super-influential bloggers, tweeters, Facebookers, YouTubers , SoundClouders, Instagramers, Viners , and I guess Google Plussers. I am hereby making the jump from humans to robots for all my blogger research. In Tricky. And I need a lot of them.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 27, 2015
    [Facebook] My Favorite Tool For Content Ideas
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Great content is a must for any successful content strategy. Effective content helps your buyers , drives awareness for your brand as well as your service or product, and helps to convert your readers into leads and ultimately increase sales.
  • FEARLESS COMPETITOR  |  SATURDAY, JANUARY 14, 2012
    [Facebook] 6 Tips For Building a High Quality Blog Following
    At last count, the company had 44,000 Facebook Likes, 14,000 Twitter followers, and 9,400 Youtube subscribers. Think, ‘Will one of my friends from high school think this is worth sharing on Facebook?’ If the answer is yes, that’s a good start.”. Notice the (Editor’s note) on each item. Turn Existing Customers Into Readers.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 27, 2013
    [Facebook] How to Make a Visual Call-to-Action for Social Media [Quick Tip]
    Because of the way social networks like Facebook, Twitter, Pinterest, and Google+ display images, users can''t just click on an image to be taken to your landing page. We''re going to do a Facebook Cover Photo in this example (an 815 x 351 picture). but what does that actually mean? Lots of people take the latter path. visual.
  • THE POINT  |  WEDNESDAY, JUNE 27, 2012
    [Facebook] 5 Campaign Ideas for When You Have No Content
    Especially in the context of lead nurturing , the more ways a prospective customer is connected to your company – by email, Facebook, Twitter, LinkedIn, Pinterest, Google+, etc. For today’s B2B marketer, content is the fuel that feeds the demand generation engine. Answer: you get creative. Run a survey. Host a game or sweepstakes.
  • SOCIAL MEDIA B2B  |  THURSDAY, MAY 3, 2012
    [Facebook] Preview of Twitter Advertising Platform for B2B Companies
    looked at Google Analytics and Facebook Insights to determine top countries for the SocialMediaB2B audience. Earlier this year Twitter announced a partnership with American Express to make their self-serve advertising platform available to a limited number of small businesses. This leaves out many B2B companies. Welcome Screen.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JULY 22, 2008
    [Facebook] YouTube - Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0
    Facebook. Close. Sign Up. QuickList ( 0 ). Sign In. Site: Home. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Diigo V3: Highlight & Share the Web! Social Bookmarking 2.0. Rate: 47 ratings Sign in to rate. Views: 31,977. watch in standard quality. watch in high quality. Share. Favorite. Playlists. MySpace.
  • SAZBEAN  |  TUESDAY, JUNE 3, 2014
    [Facebook] Five Tactics to Build a Strong Brand Presence Online
    Or if you’ve always put the emphasis on your company rather than the people behind it, perhaps it’s time to humanize your brand by having your employees sign their Facebook posts and give your brand personality. Photo credit: Wikipedia). Put time and effort into the five following tactics and watch your brand’s internet presence flourish.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Facebook] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Check Facebook to wish contacts a happy birthday. Even more bonus points if you do this outside of Facebook.). You know there is an outstanding message in your Facebook or LinkedIn inbox waiting for you). Don’t let your to-do's bog you down. 10 Daily To-Do's. Good morning, dashboards! Manage your inbox. Set priorities.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 21, 2013
    [Facebook] 5 creative lessons I’ve learned from my enemy
    But they don’t matter A Rant: In Praise of The Unremarkable In praise of the naked business Facebook, the “spiral of envy,” and our Botox Life Five ways to be a more confident blogger. By Mars Dorian, {grow} Contributing Columnist. Since my early childhood, there has been a guy in my life that I can’t stand. And again.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, MAY 2, 2013
    [Facebook] Social Selling Tips For Insides Sales Reps From The Dunphy Family
    You can find out what someone’s favorite bands or films are from their Facebook, see pictures of what they had for lunch on their Instagram, and learn where they work and what they do from their Linkedin profile. Today, you can learn a lot about a person without ever meeting them, simply by checking out their various social media accounts.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Facebook] Optimize for Mobile and Watch Your Social Media Presence Soar
    While a non-optimized site can certainly lead you to Facebook or LinkedIn, an optimized one generally makes social icons or links prevalent and simple to tap. Facebook is the number one most downloaded app of all time, with other social media players like Twitter, Instagram, and Pinterest climbing the ranks every day. Mobile
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Facebook] How to Explain To Your CEO That Social Media Is Not Optional
    Facebook has over 1 billion (about half the total worldwide number of people on the Internet), Twitter 170 million, Google+ has 100 million. Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. See above video.).
  • HUBSPOT  |  FRIDAY, JULY 27, 2012
    [Facebook] 11 Social Media Automation Mistakes to Avoid Like the Plague
    On Facebook, updates last a little bit longer, so you don't need to publish quite as much. Our social media publishing template recommends starting with 8 tweets a day, 4 Facebook updates, 3 LinkedIn updates, and 4 Google+ updates. And LinkedIn caters to a much more professional audience than, say, Facebook. We certainly agree.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Facebook] Increase B2B Traffic and Reach with a LinkedIn Blog
    Each LinkedIn post has its own URL, which means you can share these posts on Twitter, Facebook and any other platforms where your prospects spend their time. LinkedIn has long been the place where B2B marketers could build a professional network, create an online resume and share compelling content with that network. Write Unique Content.
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Facebook] Case Study: Using Integrated Digital Marketing to Sell Old Books
    The site also contains social share buttons linking to solid presences on Facebook and Twitter. On Facebook, there is a lot of visual interaction and well-coordinated messaging with the website. Sometimes cutting-edge marketing is found in the unlikeliest of places. VISUAL AND INTERACTIVE. Pretty slick. DYNAMIC AND PERSONAL. Snappy.
  • FATHOM  |  FRIDAY, OCTOBER 16, 2015
    [Facebook] Healthcare Digital Marketing News You Need to Know in October
    Update 1: Facebook Updates Mobile Profiles. What you should know: Facebook announced new mobile-friendly features for Facebook profiles. Update 3: Facebook Emojis. Of course, this simple approach is bound to get more complicated when Facebook rolls the feature out more widely. Keep reading below.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Facebook] Content Marketing – Are You Getting 35 million Inbound Leads?
    Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. B2B lead generation and lead flow are critical to your business. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. Just build it.
  • B2B LEAD BLOG  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Facebook] Content Marketing – Are You Getting 35 million Inbound Leads?
    Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. B2B lead generation and lead flow are critical to your business. What’s working for HubSpot itself is its incredible, 100% staff-based content marketing machine. Just build it.
  • HUBSPOT  |  THURSDAY, OCTOBER 6, 2011
    [Facebook] 12 Important Places You're Forgetting to Add Calls-to-Action
    On Facebook Page: Facebook offers several opportunities to get your CTA out there: via a custom business page tab , through Facebook Ads and Sponsored Stories, and through wall posts on your page. Do your landing page offers generate a high conversion rate but few actual leads? it's a content promotion problem.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Facebook] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    The absurd obsession with media, channels and, in the end, platforms, such as Facebook, was looked upon from the medium perspective from day one. Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are. Easy, although media proliferation made it look harder. There are some nice tips and data in the report.
  • B2BBLOGGERS  |  THURSDAY, DECEMBER 23, 2010
    [Facebook] Technology Naughty Vs. Nice In 2010
    Now Firesheep , a Firefox browser extension, makes it extremely easy for anyone on an open Wi-fi network to take over your Amazon, Facebook and Twitter sessions. And instead of sending out warm seasons’ greetings to your Facebook friends, Firesheep users could make you look like a Grinch by posting spammy messages to your friends’ walls.
  • VIDYARD  |  FRIDAY, JANUARY 29, 2016
    [Facebook] 8 Ways to Use Video for Customer Success, Education, and Advocacy
    And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text. Video is the modern web browser’s medium of choice. And that means you! And more importantly (no offence), your customers. So give the people what they want! Onboarding Videos.
  • TRADESMEN INSIGHTS  |  TUESDAY, JUNE 5, 2012
    [Facebook] Tips on How Manufacturing Can Utilize Social Media
    Whether it’s through Facebook, LinkedIn or Twitter, B2B manufacturers are using social media networks to notify recipients about developments in the industry, offer advice on how best to use their products and answer customer questions. Manufacturers should get on the bandwagon and start using social media. Enjoy. There are pitfalls, however.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 9, 2013
    [Facebook] Why Google+ Communities are the Best Place for B2B Relationships
    Google+ combines all of the direct internet access and search values with the multimedia functions of Facebook. Google+ is not just a social network for B2B companies. It is part of a larger vision for the internet. Just a few years ago the internet was the online space where users would seek out information or purchase products. Simple.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 7, 2015
    [Facebook] FCRA Complaint Against LinkedIn Dismissed
    Facebook | Google+ | LinkedIn |. Case dismissed – good news for LinkedIn! On April 14, 2015, the United States District Court, Northern District of California, dismissed a lawsuit against LinkedIn that alleged the company violated the Fair Credit Reporting Act (“FCRA”).  Author information. James Wu. James Y. James Wu.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Facebook] Unveiling The Pipeline Marketing Technology Stack
    However, because you’ve dropped a tracking cookie or two (Facebook, Google Analytics, third-party vendors, and more use cookies to track conversions and for retargeting) on their first visit, you now have more tools to bring them back, mainly through paid retargeting campaigns on social, search, and display. The Stack, Explained.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Facebook] What The Japanese Can Teach Us About First Impressions.
    Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. When you hand someone your calling card, they will take it gently with two hands, and then place it neatly inside of a special protective card holder.  This is a far cry from how we treat our customers’ business cards here in North America.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 7, 2010
    [Facebook] The 20 craziest things you can do on Twitter
    Share this on Facebook. OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But the human race is made up of all kinds of people and some of them have more important things to do. Bloody great idea. The cows at a Buttermine Farms near Woodstock, Ont., The list includes Brittany Spears.
  • SOCIAL MEDIA B2B  |  FRIDAY, JULY 8, 2011
    [Facebook] Thoughts about Google Plus to Inspire B2B Adoption
    My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Why Google+ Doesn’t Stand a Chance Against Facebook. It’s got the ease of Facebook plus the asymmetric relationship nature of Twitter. The Google Plus 50.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 6, 2012
    [Facebook] How to turn blog readers into brand advocates
    Add them as a friend on Facebook or other social network. By  Srinivas  Rao, Contributing {grow} Columnist. If you have been blogging for more than a few months than you have super fans whether you know it or not. You just have to keep an eye out for them. Fortunately there some key indicators. They comment regularly. Approachability.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2009
    [Facebook] Social Network based Caller Routing
    And instead of getting the usual IVR tree – you are prompted for your Facebook id. Reluctantly you give them your Facebook id and behind the scenes there is technology at work that matches you up with the best Call Center agent based on your profile information: Age, Sex, Hometown, Current Location, and Interests.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 24, 2013
    [Facebook] Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited
    Facebook had not yet opened to the public (that happened on September, 11 2006). At the same time, it gave companies new ways to connect with consumers; brands such as Disney, PlayStation, Smirnoff, Samsung, Intel, and Coca-Cola regularly engage with more than a million consumers a month on Facebook. Facebook Graph search).
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 19, 2011
    [Facebook] 3 Steps To Make Blogging A Top Priority
    would be honored if you follow along on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. Are blogs an important part of your marketing mix? More and more research is showing that if you’re not blogging, you just don’t get it. And I’m not talking about a little bit. Simple as that.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 31, 2015
    [Facebook] The B2B Content Marketing Buyer Disconnect [Research]
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing. Buyer Disconnect. Results suffer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 19, 2013
    [Facebook] Case study: Is the Procurement Department finally ready for social media?
    This is a private and secure Facebook-like system. This is a private and secure Facebook-like system.  . Over the past five months I have been fortunate to be immersed in a fascinating customer research project to determine how social media technologies can be applied to the supply chain. The future of supply chain? The results are in.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 2, 2011
    [Facebook] 3 New Buttons To Make Your Brand More Social
    We’ve already dedicated a whole blog post to this development earlier this week, but the short story is Twitter made the “Follow” button more like Facebook’s “Like” button for brands and publishers. Facebook. by Jesse Noyes | Tweet this Call it the week of the button. The result is there are three new buttons you should know about.
  • MARKETRI  |  TUESDAY, DECEMBER 4, 2012
    [Facebook] Google+ and SEO: How G+ Can Optimize Your Content and Improve Search Results in 5 Easy Steps
    At first, people questioned whether it would be the social network to battle Facebook and usurp Mark Zuckerberg’s throne. But adoption was slow, and Google+ quickly went from being called a "Facebook Killer" to a “Ghost Town.” Ever since I became a content marketer, Google+ has been a bit of an enigma.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Facebook] How Strong Company Cultures Increase Productivity, Passion and Profit
    Comment below or find us on Twitter or Facebook and leave a short review Ask not what you can do for your company. Ask what your company can do for you. In the past few years, discussions of company culture have multiplied across start-ups in Silicon Valley, trusted businesses in Boston, and several other areas around the world.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Facebook] Kred tries to one-up Klout by taking influence to the masses
    Andrew Grill: When we gained access to the Twitter firehose back in 2008, we developed our architecture to be able to handle the masses of data that come from sources like Twitter, Facebook, and the ever-growing social networks. Click here if you can’t see the video of Kred Story. How do we find these influencers?” Tweet.
  • BIZNOLOGY  |  THURSDAY, AUGUST 2, 2012
    [Facebook] Awaiting the Next Horizon–Will the Internet Enforce Social Good?
    Individuals could now write their own encyclopedias on Wikipedia, have a voice in politics via blogs, Twitter and Facebook, and develop relationships with people they would have never had the opportunity to meet. Photo credit: Wikipedia. When the Web was first available as a business tool, there were many debates about its value. 
  • INBLURBS  |  TUESDAY, OCTOBER 11, 2011
    [Facebook] 9 Ways How Chief Marketing Officers can Harness Social Media
    Spread those blog articles in social media like Twitter, Facebook and also in LinkedIn if you are B2B focused. 4.) An IBM study found study found out that about 26 % of chief marketing officers track blogs and only 40 % follow any online communications. Here are some simple steps how companies can step into social media conversation! 1.)
  • NNC SERVICES  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Facebook] Targeted Online Communities: Where Less Selling=More ROI
    How can I get the most out of my Facebook activity? When marketers discuss their social marketing efforts, one term is always at the center of the conversation: ROI.  How do I convert a Twitter follower into a customer? How do I even know my audience is truly interested in what I am talking about?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Facebook] Terminus Offers Targeted Display Ads for B2B
    Terminus uses third party data partners to identify cookies belonging to people in the specified roles at the selected companies and connects to ad exchanges, Facebook , and mobile apps to bid on them. Tuesday’s post on the Adobe Marketing Cloud illustrated the complexity of solutions that combine many marketing and advertising components.
  • B2B LEAD BLOG  |  THURSDAY, AUGUST 23, 2012
    [Facebook] You’ve Got Mail from Eloqua, Hubspot & Neil Patel
    Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS • Google Plus. Great marketing automation is a multifaceted, complex endeavor that done well can be the critical success factor in a more leads, more MQL, more SAL and a faster sales pipeline.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2012
    [Facebook] No more SEO worries for dynamic content?
    And then there was the tweet heard round the SEO world in November, when Google’s Matt Cutts confirmed that Facebook comments are now being indexed. Image via Wikipedia. If you care about how your site is found in organic search, you must spend some of your time thinking about search engine optimization (SEO).
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Facebook] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    After some early failures, Pinterest caught on and quickly attracted a niche audience, and it didn’t take long for it to join other social networks like Facebook and Twitter at the top. You create marketing plans for your Facebook, Twitter, and other social media accounts, right? So, where do you begin? Well, Pinterest is no different.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 10, 2015
    [Facebook] Are you Using Mobile to Share Your Content with Tradesman and Contractors?
    Do they think contractors are checking their Facebook or Twitter accounts during the work day to see what kind of info a manufacturer is promoting that day?  I wonder if those content marketers really understand how and what might be useful to a contractor on a job site. Here are a few. Possible Apps to Consider: Product information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 24, 2011
    [Facebook] How do you make your content go viral — offline?
    Enabled by widespread access to high-speed Internet and free publishing tools like blogging and Facebook, a new generation of influencers has emerged who have created a niche by being able to create compelling content and move it through an engaged network. You’re probably stressed. The information density of our wold is overwhelming.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Facebook] The Best Way To Convert New Buyers Is To Help Them First
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. At the highest level.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Facebook] The State of Marketing Automation 2011
    Share this on Facebook. Yesterday, I had the opportunity to co-present on a webinar with Amanda Batista, from DemandGen Report and Chris Parisi, from Bulldog Solutions, on the State of Marketing Automation in 2011. This was based on a report that Amanda had recently compiled for DemandGen Report. This is where the consumer wins. Tweet This!
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Facebook] B2B Blogging Gets Publishing Discipline
    Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Holy cow!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2012
    [Facebook] The Two Core Elements of B2B Social Media Marketing Success
    “Like” their Facebook pages. There have been numerous models proposed for social media and content marketing (including the Four C’s of Social Media Marketing model previously published here), but when all of the complexity is stripped away, social media marketing success comes down to two core elements: content and amplification.
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 9, 2011
    [Facebook] Marketing Trends for 2011
    Faced with opportunity and great tools (Facebook, LinkedIn, Twitter and blogs) companies will create task forces and teams to brainstorm, investigate, leverage and launch new ways to generate revenue and satisfy customers.   From Twitter to blogs to Facebook, consumers are in control and this trend is red hot. Advice:  ROI?  R.E.M.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 28, 2014
    [Facebook] Sales Prospecting Perspectives Weekly Recap - Week of February 28, 2014
    Facebook, Google +, and Twitter are just a few of them. Happy Friday, Sales Prospecting Perspectives readers! This week was a busy one for us. As it was the last week of February, our inside sales reps strived to meet their month''s goals while continuously increasing their pipelines. Let us know what you think! Actually, no, not exclusively.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 22, 2012
    [Facebook] #Pubcon 2012: Tips, Tools & Trends
    Facebook now gives you the ability to target your timeline to specific users. On top of that, the social stuff they are involved in, including their Facebook integration is very cool. Last week I was fortunate enough to spend the week in Las Vegas for Pubcon 2012. Top Tips from Pubcon 2012. People like those who like them. Pinterest.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Facebook] The 45 Inbound Marketing Terms You Should Know [Glossary]
    Facebook. As the goliath of the social networks, Facebook is a volatile sandbox of opportunity for any inbound marketer. Focusing entirely on Facebook (or any other large social channel, for that matter) will only give you a small piece of the inbound marketing pie. Yes, I did volunteer to write this seemingly daunting post.
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Facebook] What Is Earned Media? [FAQs]
    This includes paid social media (like Facebook ads and promoted tweets ), paid influencers, pay-per-click (PPC), retargeting, affiliates, and native advertising. Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows?
  • DIGITAL B2B MARKETING  |  THURSDAY, OCTOBER 25, 2012
    [Facebook] The Intersection of Content Marketing and Advertising
    For purposes of this article, we are focused on native advertising within traditional editorial publications, not native advertising formats used by social media platforms like Twitter and Facebook. But how do marketers reach a large audience with their content? The bar for quality is higher than ever before. Does your content measure up?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 22, 2013
    [Facebook] The Native Advertising Trend: Hot or Hoax?
    Facebook’s sponsored posts and Buzzfeed’s presented-by stories are oft-cited examples. By Neicole Crepeau, Contributing {grow}  Columnist. Native advertising.  It’s all the buzz. Marketers are enthralled with it, and studies suggest spending on native advertising will increase significantly in 2013. Why all the excitement? Trust. Native.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 9, 2012
    [Facebook] Savvy Week in Review - March 9
    The new Facebook Timeline - 5 tweaks every marketer should know by @Ducttape. For at least some of the Savvy Sisters, it feels like spring is in full bloom. I don't know about you, but the burst of warm weather inspires productivuty and creativity. It makes me want to get out there and get organized! Are there any favorites we missed?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 4, 2011
    [Facebook] 5 Foundational Marketing Books You Need to Read
    Stop checking your Facebook Newsfeed every ten minutes and pick up a copy of Fast Company instead.  by Jesse Noyes | Tweet this Today’s guest post comes from Todd Defren , a principal at SHIFT Communications , a co-founder of Social Media Club and author of the blog PR Squared. You’re an eager beaver. A go-getter. Todd Defren.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 8, 2011
    [Facebook] The Trojan Horse social media marketing strategy
    While I can’t promise the dominance of a nation (or even Facebook), there is a similar opportunity for marketers today — give people a gift with a little surprise inside. The Greek tale of the Trojan Horse is among the most well-known stories in history. It’s almost like I added them to a blog roll. Pretty clever, huh?
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook] The Traditional Marketing Playbook Is Dead!
    Please follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Are you tired of being badgered by sales people before you are ready to buy? In some organizations, the primary role of marketing is simply to help sales make a deal. How do you help them make a deal? This is all music to my ears.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Facebook] 4 Ways Your Marketing Fails
    If someone visits your website, or walks past your store, or sees your ad or your Facebook page, they should immediately be able to tell what it is you do. Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. That’s great.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Facebook] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    Let’s share what my team and I have come up with: We believe to get optimal results from sponsoring Marketing Made Simple TV, you need to invest in two things: Paid marketing campaign, like Google Adwords and/or Facebook ads. By the way, this award-winning blog is powered by WPEngine – the best and fastest hosting available.
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Facebook] 6 Customer Care Channels Your Ecommerce Company Needs
    If you’re hoping to capitalize on social proof for your company, you must also be ready for the questions and concerns to come rolling in via Twitter and Facebook. You can change the way the wind is blowing almost immediately when you respond to a tweet or Facebook post. Think for just a moment. FAQ Page. Suggested Links. Contact Form.
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