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  • HINGE MARKETING  |  FRIDAY, JUNE 20, 2014
    [Facebook] Having Your Professional Presence vs. Personal Presence on Social Media
    Facebook. Facebook is a toss-up. Most companies have a Facebook page where they share jokes and photos from their firm to show their company culture to their clients and potential hires. One of the number one things your current and future clients look for is professional services marketers’ presence on social media.
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 15, 2012
    [Facebook] Is Pinterest a Passing Fad? #SoSlam
    While Facebook and Twitter are just about equal in terms of female to male ratio, Pinterest has an overwhelming female audience (80+%). We decided to take it to the streets (actually, the SocialSLAM VIP Party ) and get a guy’s perspective on this hot Internet tool. And we were pretty shocked by their responses.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 4, 2012
    [Facebook] The Social Media MBA: Part 4: Top Apps and Tools for Social Media Marketers
    Focus: Measurement Facebook allows you access to your Facebook account on your smart phone. Facebook allows brands to engage with consumer via posting photos, videos, sending direct messages, and posting on ‘timelines’.  Social media has also shaped technology that can help drive business. You name it, there is an App for it. 
  • AGILE B2B COPYWRITER  |  THURSDAY, DECEMBER 23, 2010
    [Facebook] K’s Top Five for the Week – December 23
    Share this on Facebook. Tweet I’m getting ready to take a week off for the holidays. Hope you are able to do the same! It’s a great time of year to be with family and remember the things in life that are truly important. Before you rush off to eggnog and mistletoe, I wanted to share with you my top five picks for this week. Tweet This!
  • SALES INTELLIGENCE VIEW  |  THURSDAY, FEBRUARY 13, 2014
    [Facebook] Sales & Marketing Have Moved In Together [Infographic]
    Basically, when you arrange a blind date for your cousin, he’s going to cross-reference the details you provided with OKCupid, Facebook, and the vast sea of information contained in his favorite search engine. Are your sales and marketing relationships on a path toward power. or toxicity? But things have changed. Stop frustrating your cousin.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, APRIL 3, 2013
    [Facebook] Inject April Fools Levity Into Your Marketing All Year Round
    One post I read said that Facebook would begin showing who was viewing your profile. Ragan’s PR Daily — My new favorite Facebook page, PR Daily posts the standard content you’d find on a PR-related site (re: lots of copywriting tips) coupled with some really great images that make me laugh out loud. Love this. Maybe.
  • EARNEST ABOUT B2B  |  WEDNESDAY, AUGUST 18, 2010
    [Facebook] Top Infographics for b2b marketers
    Facebook visualised: commissioned by Mashable, it captures all the topline Facebook stats you need to know       .      .  . 4.  Infographics are all the rage: visual representations of data that are both beautiful and enlightening. Web trend map: plots the Internet’s leading names and domains onto the Tokyo metro map        .
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Facebook] Thanks everyone for a great birthday!
    Twitter, Facebook, Linkedin you name it, everyone knows it is your birthday. In the world of social media, everyone knows it is your birthday. Thanks, Matt. Google knows it. ESPN knows it. Now I have 6,314 Twitter followers. And so many old friends from high school and my home town of Madision, Indiana. Find New Customers Florida Notre Dame
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 14, 2011
    [Facebook] Laugh and Learn with Find New Customers | Episode 48 – It’s a tight, tight world
    We love reading comments and those who share on social networks, such as Twitter, Linkedin, Facebook, Tumblr, Delicious, etc. In his weekly B2B marketing show, Jeff Ogden , President of the B2B lead generation company , Find New Customers ([link] shares a key marketing take-away using wit and humor. ” Dan McDade, Pointclear.
  • WHAT WORKS - WHAT DOESN'T  |  TUESDAY, DECEMBER 21, 2010
    [Facebook] If You MUST Write A Press Release, Do It Better
    Plenty of people use “blogs,” “Twitter,” “Facebook,” or “LinkedIn” but “press release” barely registered. At Schwartz Communications’ breakfast roundtable on content marketing last week, attendees were asked to rank which channels they used to get the news out about their company. That led one attendee to ask why. OK, maybe not for everyone.
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Facebook] B2B Blogging Gets Publishing Discipline
    Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Holy cow!
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Facebook] 5 Ways to Redefine and Retell your Brand’s Story
    boutique might target Pinterest, Instagram and Facebook users while a computer repair service might target Facebook, Twitter and LinkedIn users. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly. It’s time to redefine and retell your brand’s story. Here’s how: 1.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 19, 2012
    [Facebook] 9 Must-Have Basic Business Blog Features
    Feedburner seems to be a top choice. A way to share the blog via Twitter, Facebook, LinkedIn, Google+ and more. A tag cloud which displays themes that the blog posts cover. If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. Basic Blog Features. Commenting.
  • B2B MARKETING TRACTION  |  WEDNESDAY, OCTOBER 12, 2011
    [Facebook] Fuel Your Online Marketing Machine with Dynamic Content
    Tweets, LinkedIn and Facebook status updates. Does your online content make your phone ring? Quality, online content (even if it was written years ago) is the key to getting found online today. This means that you need to be strategic when you plan your content. What kinds of content will fuel your online marketing machine? Press releases.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 4, 2015
    [Facebook] How To Choose Amazing Images And Create Stunning Visual Content
    At Serious Eats, we pull images from our posts and use them with quotes or leads that will compel someone on Facebook or Twitter to click on the link. By NewsCred Brand Strategist Caitlin Domke. It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? Context.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 20, 2011
    [Facebook] 12 B2B Social Media Predictions for 2012
    In the consumer world, many companies send their visitors directly to Facebook. This strategy seems to be based on the fact that people are already on Facebook and why should companies encourage them to leave the environment. 2012 is going to be a big year for adoption of social media for B2B companies. Don’t listen to them.
  • SAZBEAN  |  TUESDAY, FEBRUARY 8, 2011
    [Facebook] Social Media in 15 Minutes Per Day
    For many small businesses this may be Facebook or Twitter or LinkedIn, but do a little bit of research to make sure you’re getting the most bang for your buck. The reality is, most small businesses just can’t find an hour per day (sometimes even per week). Sometimes these are the same places, sometimes not. Thoughts?
  • THE POINT  |  FRIDAY, JULY 12, 2013
    [Facebook] 7 Webinar Invitation Mistakes You Can’t Ignore
    Here, Silverpop includes top navigation (Facebook, Twitter, Website) and a footer with contact information, more links back to the main Website, and yet more social links. How do you prevent your Webinar campaign from being lost in the crowd? If you must use a graphic header, make it count. Secondly, the only message is “Register Now.”
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Facebook] 8 Tips for Leveraging Platforms for Marketing [@InboundNow #37]
    Learning from the gang of four (Amazon, Apple, Facebook, and Google). One of the bones of contention in a few of the interviews I've given is this notion that a small or medium sized company can't learn something from Apple, Amazon, Facebook, and Google. I say yes it can.". Look at Facebook. Tips on building your own platform.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 17, 2014
    [Facebook] 5 Emerging Business Social Media Marketing Trends for 2014 #ANABrand #SMW14 #SMWNYC
    Some have been quick to point out that this is a somewhat shortsighted point of view, as the lifetime profitability of a satisfied customer base should more than offset any short-term losses from daily deals. #4: Facebook in Transition. Users of the social giant Facebook have reported a noticeable rise in branded content.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Facebook] Stories (Not Ads) Help Brands Connect With Millennials
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? They’re listening and receptive.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 17, 2010
    [Facebook] 10 B2B Social Media Case Studies and Examples
    Back then you could find the company on Facebook, Twitter and YouTube. Updated] 10 Examples of B2B Facebook Fan Pages July 2010 Update: This post was written seven months ago. As we have learned by writing posts for this site, people are interested in examples of what other B2B companies large and small are doing with social media.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 2, 2011
    [Facebook] HOW TO: Manage Your Online Reputation Using SEO
    Profiles on social networks are powerful tools for this purpose, as results from large sites like Facebook and Twitter often carry more SEO power than a single post on something like a personal blog. Wacky News of the Week: Manage Your Online Reputation. So good-bye, JK. That was hard.). Of the almost 80% of U.S. Here’s how to get started.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Facebook] Big Data For Marketing: I Want My Real-Time Dashboard
    Please tell me  what you think  in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. “Data is the new oil.” ” That was one of my favorite quotes from a conference I attended earlier this year. Second, we need the foresight to look at new technologies and tools to access it.
  • HUBSPOT  |  SUNDAY, DECEMBER 16, 2012
    [Facebook] Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week
    Facebook Makes Getting More Page Likes Easier For SMBs, From Marketing Land. Just like Twitter, Facebook has been making some changes to its advertising tool too. This new ad update applies to both PC and mobile versions of the Facebook newsfeed. Happy Sunday, marketers! Get ready! Read the full story here.
  • WEBBIQUITY  |  TUESDAY, MAY 8, 2012
    [Facebook] Numbers Game: Putting Analytics into Perspective
    The click through rate from Facebook may be high, but few products are being bought. Guest post by Hernán Gonzalez. Experienced marketers understand added benefits are what make a sale and features are what provide value. That meant that campaigns with lots of bells and whistles were assumed to be more productive. Good Question.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 5, 2013
    [Facebook] Simplest marketing question may be the most difficult
    He was asked by a winery owner to answer the question, how do you measure success online with Facebook or Twitter ? By Jeffery Slater, {grow} Community Member. There is a simple question I ask almost every day about any new marketing project I work on with my team. How would they judge this as worthwhile? SUCCESS MUST BE MEASURED.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Facebook] Social Selling 101 – 3 Social Technologies To Get You Started
    Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. Be careful not to post too much on Facebook, Google+, and LinkedIn as it can hurt your engagement. Begin at the beginning.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 30, 2010
    [Facebook] Why Regularly Updated Content is so Important
    Hint: They may not be Twitter, Facebook or LinkedIn — look outside of the box (industry publications, forums, associations, etc.). You hear it all the time — regularly updated content is vital for your business. Not only is it true, but Tom Nixon over at IdentityPR has a great post on exactly why that’s the case.
  • AGILE B2B COPYWRITER  |  SUNDAY, MARCH 6, 2011
    [Facebook] K’s Top Five for the Week – March 6
    Share this on Facebook. Tweet This week’s top five list focuses on two elements of your marketing mix. First, email marketing. It’s far from dead, but the results you get can change dramatically depending on your approach. The other three posts talk about content marketing. What to create. How far to explore it. Enjoy! And the other?
  • WRITTENT  |  MONDAY, MAY 12, 2014
    [Facebook] Why Storytelling Matters: a Data-Driven Explanation
    In a fascinating case study, Mark Kelley of Taggs reported that “most brand characters do well” when it comes to increasing Facebook engagement for brands. While this study included thousands of brands who used a mascot in at least some of their Facebook posts, a few notable results are included below: Image source.  . Image source.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 25, 2010
    [Facebook] Understanding the Five Customer Relationship Stages to Full Engagement With Your Brand
    Share this on Facebook. Martha Bush. We’ve been talking a lot at SIGMA Marketing Group recently about the end benefit we deliver to our clients.  Our paradigm has shifted from just acquisition and retention.  Below are some questions you’ll want answers to as you build out that 24/7 relationship.”. 1. Share. Attract. Convert. Retain.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [Facebook] The 20 Best Marketing Conferences In 2013
    And follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. One of my first orders of business in any new year is to figure out which conferences I will attend as part of my personal development plan. With that in mind, I asked my social media connections “what are the best marketing conferences?”. Photo Source. Strategy
  • VIRALLY BLOG  |  MONDAY, JANUARY 20, 2014
    [Facebook] Why Virally is great for authors
    Now most people are put off by manual forms but the option to just use a social account such as twitter or Facebook and a few clicks later the content is in their inbox is simple and quick. The Launch! Getting the word is out is of course easier today than it was 5 years ago. Social media has given everyone a voice and a platform. Virally.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Facebook] Twitter's New Profile Layout Is Here: What You Need to Know
    Here''s an example of what the new layout will look like -- you’ll quickly notice how dramatically the layout of the profile page has changed: Looks kind of like Facebook, right? Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Profile Picture. Best Tweets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Facebook] Twitter is dying—and it’s all your fault
    It’s become a big spam-fest on Twitter.   I find myself going back to LinkedIn and also using Google Plus. I’m thinking that I may try to use Facebook more or a third-party tool like Alltop. love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. That’s where the problem is.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JUNE 30, 2010
    [Facebook] Digital Activism Decoded is now available on Amazon
    The media have recently been abuzz with cases of citizens around the world using digital technologies to push for social and political change from the use of Twitter to amplify protests in Iran and Moldova to the thousands of American nonprofits creating Facebook accounts in the hopes of luring supporters. My chapter is on the Digital Divide.
  • MARKETING INTERACTIONS  |  WEDNESDAY, DECEMBER 1, 2010
    [Facebook] B2B Lead Nurturing and Social Media
    It's right up there with Twitter and Facebook. In a LinkedIn discussion, I posted this response a few months ago to try and lay out a more integrated way of looking at the role I see social media playing within an integrated marketing strategy. thought it might be useful to share it here. answer them. So what gets credit for the lead?
  • THE POINT  |  THURSDAY, OCTOBER 8, 2009
    [Facebook] Is Social Media Wasted on PR Agencies?
    For those companies just dipping their toes in the social media waters, my advice is to look at blogs, Twitter , Facebook et al not just as PR tools, but as a key part of their overall demand generation and lead management strategy. First, let’s get this out of the way: I know some very smart people in the PR field. Reasonable enough, right?
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, MARCH 18, 2013
    [Facebook] Social Prospecting: Using Twitter For Industry Trade-Shows And Conferences
    This person had been very unengaged in our conversation (checking their phone for email, texts, or Facebook) and you could tell they were not very interested in what I had to say. Recently one of our Directors asked me to speak with his teleprospecting team on leveraging social media channels for prospecting. think not!
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Facebook] Content Curation Grows Up, Original Content Still Key
    Post Comment › Subscribe for updates Comment Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This Comment ( ) Share via Facebook Share via Twitter Email This what is Highlighter? To find the best and most relevant content and bring it forward. Heres what they found.
  • VIRALLY BLOG  |  FRIDAY, MARCH 6, 2015
    [Facebook] Let’s Talk About C8H11NO2 In Social Media
    Have you ever wondered why social media is addictive, why you can’t seem to drag yourself away from scrolling through Facebook? Many people spend so much time on social media because the endless scrolling that Facebook and Twitter, subconsciously you do want to reach the end, but it is just a bottomless pit of content.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 2, 2015
    [Facebook] The Brain-Changing Power of Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Social media is a fascinating new human phenomenon. When we look at it deeply from the brain’s point of view, we start to understand that the brain is the social organ of the body. Now it makes more sense that social media and brain functions go hand in hand. Author information.
  • MARKETING ACTION  |  MONDAY, OCTOBER 14, 2013
    [Facebook] B2B Social Marketing: ALL Decision-Makers Use Social for Work
    Facebook, with its billion-plus members, seems like a natural, but while 81 percent of business decision-makers use Facebook at least monthly, a slight majority use it for personal purposes only. 98% of business decision-makers are Spectators (they read blogs, watch videos, or listen to podcasts). What does this mean for marketers?
  • MARKETING GENIUS BLOG  |  MONDAY, OCTOBER 25, 2010
    [Facebook] Marketing Automation Is No Longer About Competitive Advantage, All About Keeping Up
    Share this on Facebook. Having been in the business of Marketing Automation for the past five years or so, I’ve witnessed a rapid growth in adoption. It’s clear that we are beginning to emerge from a state of early adopters to general market interest and need. Interestingly, most of these practices can be tied to Marketing Automation.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 22, 2011
    [Facebook] Win a Signed Copy of “Content Rules”!
    Facebook. by Joe Chernov | Tweet this. We love Content Rules.  You know that by now.  But what we also love is this new category we pioneered: Revenue Performance Management (RPM).  We struck the RPM match a while back, and now industry analysts, financial analysts and other vendors are all fanning the flame. What’s missing?  Free.  On us.
  • PUZZLE MARKETER  |  WEDNESDAY, OCTOBER 10, 2012
    [Facebook] The Rise of Real-Time Bidding. Is Your Business Behind?
    Since the preliminary data from Facebook Exchange hit the streets last month (“Facebook Partners Say Exchange Increased Ad ROI By Up to 20X”), small businesses have taken a new interest in real-time bidding. Below is a guest post by Aubree Parsons , a bright and energetic writer/journalist focused on many topics including marketing.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 20, 2011
    [Facebook] Christmas is a perfect time to create havoc online
    Blog, tweet, and Facebook your slander or meritless accusaton; make a chastizing video, post it, promote it, and kick it to viral! Image via Wikipedia. If you want to tar and feather your sworn enemy online using social media, now’s the perfect time to do it! Turn it up to 11! If Suckers! From now until some time in January.
  • AVITAGE  |  WEDNESDAY, AUGUST 1, 2012
    [Facebook] My customers don’t use social media
    Is Twitter or Facebook the image you carry? This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it.  Both limit easily achievable possibilities. What does that mean, “use social media”? Then, you need to deal with social media.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 5, 2011
    [Facebook] Savvy Speaks: Marketing Principles that Never Go Out of Style
    Of course, that changes over time, but if your customers aren't into the latest social media craze, don't bother spending a great deal of time and resources trying to figure out Twitter, FaceBook and the rest. If there's one thing you can count of in the world of marketing, it's that there's always something shiny and new to chase down.
  • MEASURABLE MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Facebook] Gap's Re-Branding Misfire
    Within a few hours of being released an enormous flood of negative public opinion was posted across the internet from Twitter to Facebook and the usual chaos ensued. As stated by the Gap on their Facebook Page: Please not the 2010 likes and 556 comments this post received since it was posted on Monday. What happened?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Facebook] Is The Corporate Website Dead?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. . This is not just headline bait.
  • CLIENT BRIDGE  |  FRIDAY, AUGUST 24, 2012
    [Facebook] INFOGRAPHIC: How to Get Check-Ins
    The number of customers using social location applications on their smartphones, like Foursquare, Yelp, and Facebook, is small but growing. From Intuit, here's an infographic on how to encourage your customers to check-in with these applications and drive more traffic to your location. View Original Article
  • CLIENT BRIDGE  |  THURSDAY, SEPTEMBER 1, 2011
    [Facebook] Creating a Branded Foursquare Page
    Connect to Facebook Great fodder for your Facebook page and will likely attract many of your Facebook fans to follow your new Foursquare page. Foursquare, a location-based social media application, has grown steadily and begun partnering with several major brands. Read the Guides Find the basic guide here. View Original Articl
  • FEARLESS COMPETITOR  |  SUNDAY, FEBRUARY 20, 2011
    [Facebook] Weekend Update
    It runs on our blog, on our Facebook fan page and on our business home page. Welcome new subscribers! We’re glad you are here. Sunday posts are of a slightly personal nature – unlike weekday posts. Enjoy! They refused, unless I paid them back in full. Screw you. www.fearlesscompetitor.net – the blog. Very exciting.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Facebook] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. where?,
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 16, 2014
    [Facebook] Online Video is The Future of Content Marketing
    Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” “By 2017, video will account for 69% of all consumer internet traffic, according to Cisco.” It’s a very real possibility.
  • CEEKUE  |  MONDAY, MAY 31, 2010
    [Facebook] Numbers – 1.5
    Share this on Facebook Share this on LinkedIn Digg this! million business searches daily on YouTube globally, making it the second most visited destination for business-related searches after Google. Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on del.icio.us.
  • SMALL MANUFACTURER BLOG  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Facebook] Tooting My Own Horn: Guest Posts You May Like
    If you’re in B2B, you know that Facebook may not be the best channel for you. Facebook, meanwhile, is like advertising at a party.” The stats also show that the growth rate of Google Plus shares was approximately 18.5% per month, almost double that of Facebook (9.3%).” She is FABULOUS. It’s a great list!
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Facebook] How to Use Social Media to Promote Non-Profit Events
    What are the first steps to getting more of our members to Friend or Like us on Facebook? Start by optimizing the marketing tactics you currently use most for better Facebook engagement. For example, if you use direct mail a lot, make sure the space near your logo in those mailings has a prominent "Follow Us on Facebook" message.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2011
    [Facebook] 43% of Twitter Users Access Twitter From a Mobile Phone [Data]
    The research also provided some fascinating data on people who are users of LinkedIn, Facebook, and Twitter. In contrast, Facebook had fewer users on mobile at 34%. The latest data on mobile phone usage is out, and the numbers show that mobile isn't slowing down. That's up by 2.2 percentage points from just 3 months prior.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MAY 21, 2011
    [Facebook] Not Everyone Knows as Much as You Do About Social Media
    They “heard from a friend of a friend that the guy who runs the hardware store down the street got lost in Facebook last week and hasn’t been seen since.”  And to be honest, small business owners who don’t have someone to tackle their marketing also lack the extra time to spare on social media. Marketing. Newness. And it doesn’t feel good.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Facebook] Critical guidelines to help you determine your optimal online advertising partner
    The obvious, and largest, example is Facebook, where we have volunteered buckets of information about ourselves and our interests. The obvious, and largest, example is Facebook, where we have volunteered buckets of information about ourselves and our interests. So how do you find the right media partners?
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 10, 2014
    [Facebook] So what exactly is Virally?
    To solve the second challenge we give you the ability to add social connectors that enable your audience to be able to use their social accounts such as Twitter, LinkedIn and Facebook to download your content in a few clicks. The second challenge could be solved by getting the same people as above to insert a form to capture details.
  • HUBSPOT  |  TUESDAY, OCTOBER 23, 2012
    [Facebook] 12 Places Businesses Should Be Collecting Online Reviews
    Facebook. Did you know there's a place on Facebook for fans to leave recommendations of your business? it's named, aptly, Facebook Recommendations. So if your Facebook Recommendations section isn't exactly hopping, that's alright. mean, we might all be able to rattle off one or two sites ("Yelp! Until today. you know.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 1, 2011
    [Facebook] 5 Vanity Metrics to Stop Measuring (And Better Alternatives)
    Facebook Fans. Did you know that only 3% to 5% of your Facebook Page’s “fans” see the content you post? Use Facebook Insights , Facebook’s free analytics tool, to check which posts generate the highest level of engagement. EdgeRank is kind of like SEO for Facebook newsfeeds.) Twitter Followers.
  • NNC SERVICES  |  WEDNESDAY, JANUARY 25, 2012
    [Facebook] Social Media – a Friend With Benefits
    We drink our morning coffee while checking our Facebook page, we go to work and look for potential business partners on LinkedIn, and before buying something we read customers’ opinions posted on brand pages. For most of us social media has become a way of life. If a few years ago social networks were seen.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 31, 2014
    [Facebook] The 14 Best Marketing Infographics of 2014
    How to Market a Business on Facebook ; Wyzowl. Everyone loves a good infographic. They combine visually attractive design with useful tips, fascinating statistics, and other information that’s actionable and easy to digest. What’s more, they’re tailor-made to be shared, forwarded, tweeted and pinned! Retail.
  • ENGAGE  |  THURSDAY, AUGUST 30, 2012
    [Facebook] 5 Best Practices to Build Your Twitter Following
    Also, a great way to promote your other social accounts is when you’re thanking them for the follow (this is better through DM) direct the person to your Facebook page. Hey, if they like what you’re tweeting, they’ll probably like what you have to share on Facebook too. 5. So, your company is on Twitter. Image: Steve Corey ].
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Facebook] It pays to provide Support with Social Media
    Share this on Facebook. In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Tweet This! Share this on Linkedin.
  • FATHOM  |  TUESDAY, OCTOBER 29, 2013
    [Facebook] 6 Crowdsourcing Techniques to Promote Your Educational Institution
    Facebook groups – If your alumni association doesn’t have its own Facebook page, make one. Marketing to Millennials. Educational marketers spend the majority of their time – and budgets – trying to deliver their message to members of the millennial generation (those born between 1980 and 2000). For millennials, that’s usually online.
  • WEBBIQUITY  |  MONDAY, MARCH 14, 2011
    [Facebook] What’s So Funny About Social Media and Online Marketing? 2010 Edition
    Facebook movie spawns Twitter Parody by Geary Fresh. 13 Facebook Parodies That Will Make You Laugh Out Loud by All Facebook. A 50′s-style Facebook etiquette guide, jealous grandmas, Farmville and more. Anyone can tweet, post or email a funny or clever link and waste a few minutes of your day. Maybe not today.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 30, 2013
    [Facebook] How to Practice Sales Enablement That Helps Reps Rock
    She’s a socially connected individual — she’s where her buyers are: on LinkedIn, on Twitter, on Facebook, Quora, Slideshare, Pinterest, and more. by Amanda Batista | Tweet this Raise your hands if you’ve ever been on the receiving end of a terrible sales call! Now, let’s all do the wave. And you lead with that information.
  • LEAD VIEWS  |  THURSDAY, MARCH 24, 2011
    [Facebook] When Employees Kill That Million Dollar Marketing Effort
    Facebook page? If I were to ask you – name the most important marketing asset of your company, how would you reply? Website? Would you be surprised if I  say, your Company’s most important marketing assets are its employees. The problem is, marketers often forget to look at this important aspect. No related posts.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Facebook] What is Right with HR Recruitment Technology
    Twitter | Facebook | LinkedIn | What is Right with HR Recruitment Technology by Laurianne Laval - Maximize Social Business. Before explaining what is right in HR Tech, let’s first define what HR Technology is. Keywords surrounding the HR world started to flood the web. Laurianne is Public Relations Manager at myjobcompany.com.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Facebook] Content marketing metrics and analytics: it’s all about you
    For example,  Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!
  • HUBSPOT  |  FRIDAY, MAY 17, 2013
    [Facebook] The 10 Cutest Brand Mascots of All Time
    Like, he shows up in my Facebook News Feed, and I stop scrolling and emit an audible "awww!" And by the way, I know two men who also admitted to being fans of Hipmunk on Facebook purely because "the little chipmunk''s so cute!" This post is full of gratuitous cuteness. That kind of cute. rest my case.). All together now. awwwwww!!!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 29, 2012
    [Facebook] Maybe using LESS social media is the path to online success
    Nobody is going to dig through the archives of your tweets and Facebook updates.  By  Srinivas  Rao, Contributing {grow} Columnist. What shocked me was to learn how little time some of the biggest names online were actually spending on social media. Here are a few of the lessons I learned: Creating Lasting Value. Having an End Game.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 12, 2015
    [Facebook] Maximizing Your Content: 5 Ideas for Repurposing Blog Posts
    Many marketers simply move on to the next blog post or piece of content, letting the previous posts phase into obscurity (except for maybe an occasional tweet or Facebook post). When your content is written, and the promotion is done, what do you do next? Here are some of the areas where B2B marketers can repurpose their blog posts.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Facebook] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    84% of B2B Marketers use Facebook to distribute their content. The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. The entire report is embedded at the end of this post.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Facebook] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    All of your employees have networks and many of them actively engage in social networks – Facebook, Twitter, Pinterest, and LinkedIn. The core of my strategy is networking, both online and off. I’ve got a robust LinkedIn presence, and I’m active on Facebook, Twitter, Pinterest, and Foursquare. Photo credit: Wikipedia. The result?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 13, 2011
    [Facebook] The Death of Internet Marketing and the Rise of Social SEO
    2004 – Facebook. By Robert Dempsey, Contributing {grow} Columnist. Internet marketing as we once knew it is dead. Gone are the days when a sales page was enough of a relationship to sell a product. Gone are the days when claims of riches tugged enough at the emotions to persuade a sale. Now is the time of social SEO. Then Came SEO.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2012
    [Facebook] Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition
    future post will outline how to find who is sharing your information on Google+, Pinterest and Facebook. Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? You will get a report of visits from each t.co-shortened
  • SAZBEAN  |  SATURDAY, SEPTEMBER 17, 2011
    [Facebook] Top Internet strategy, marketing and technology links for the week of September 18, 2011
    Facebook Best Social Media Network for Brand Interaction  (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of September 18, 2011… If Your Content Has Fleeting Value, It’s Your Own Fault  (Future Buzz). Microblogging, Social Networking Still Growing Worldwide  (Marketing Profs).
  • SAZBEAN  |  THURSDAY, JUNE 24, 2010
    [Facebook] New HootSuite 5 Improves Speed & Adds Features
    Also nice is support for Facebook updates… with links and images being generated so now your updates look just like they would if you shared a link on Facebook. HootSuite just released a new version of their social media application/dashboard/platform programmed in HTML5 for increased speed and performance.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 17, 2010
    [Facebook] 10 Steps to Launch Your Social Media Presence
    Create a Facebook Page ( www.Facebook.com ) - Profiles are for people but pages are for businesses and brands. Be Social - If you are going to make social media work for your business you (or someone representing your company) are going to have to become actively involved. Where does your market get together online?
  • TRADESMEN INSIGHTS  |  THURSDAY, JANUARY 13, 2011
    [Facebook] Why Integration of Social and Traditional Media is Important
    But it takes more than just playing lip service to social media by adding a Twitter or Facebook bug to your ads, PR and direct marketing plans. Synergy-the combined effect that exceeds their individual effects. This certainly applies with marketing. You need to define a process that works for you. It’s simple but important.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 20, 2012
    [Facebook] SEO & WP: Killing it in 2012 – WordCamp Boston
    Facebook Comments. This past weekend I was fortunate enough to speak at WordCamp Boston. The event is one of my favorites to attend as the content is fantastic, the speakers are all extremely knowledgeable and the organizers do a great job. Everyone from casual users to core developers participate, share ideas, and get to know each other.”
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Facebook] From “digital first” to “digital everyone”
    At the same time, people with decision making authority in brands make huge statements on how important Facebook or Google is for their brands. Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. They will remember.
  • INBLURBS  |  MONDAY, FEBRUARY 7, 2011
    [Facebook] Old school marketing vs. inbound marketing
    You have established a corporate blog and you write remarkable content and you distribute it through various social media sites like Facebook, Twitter, LinkedIn and some more. Facebook. You are also active in Foursquare and have set your place in Google places. But do you really think this is all you can do? And here is the problem!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 8, 2011
    [Facebook] The Fifth P of the Marketing Mix
    Facebook. by Sheila Bohan | Tweet this. Every business student at one point learns the Four P’s of the marketing mix: product, price, place, promotion. But according to Sirius Decisions analyst Marisa Kopec, there’s room for another P. The fifth P in the marketing mix is productivity, specifically sales productivity. Bring on the fifth P.
  • B2BBLOGGERS  |  MONDAY, SEPTEMBER 13, 2010
    [Facebook] 18 Hot Topics For B2B Blogs | B2Bbloggers.com - B2B Social Media.
    For example, you can highlight discussions you’re having on Facebook and encourage readers to join the conversation. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6. This challenge is even more difficult if you don’t know what you should blog about. Profile a staff member.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Facebook] How to Optimize Your Google+ Business Page [Free Ebook!]
    Google+ is similar to other social networks like Facebook, Twitter, and LinkedIn when it comes to marketing, but it does have its own strengths and weaknesses. This is slightly different from Facebook, where users might upload an entire album of images at one time. Have you created a Google+ Page for your business yet?
  • PAUL GILLIN  |  WEDNESDAY, JULY 14, 2010
    [Facebook] Paving Media Cow Paths
    Twitter and Facebook badges are now everywhere, and a company that is active on social platforms uses an average of eight of them. Twitter feed, blog or Facebook page that delivers a message without acknowledging replies is an insult. arrived at the train station at about 1 a.m. Only the train didn’t come. For a long time.
  • MARKETING GENIUS BLOG  |  TUESDAY, APRIL 20, 2010
    [Facebook] Monday Marketing Term: Lead Conversion
    Share this on Facebook. Put simply, lead conversion just means that a prospect or lead has converted into a contact, opportunity or account. With marketing automation , lead scoring will enable conversion of marketing generated leads (from trade shows, the web, etc) to sales-ready leads automatically based on “qualifying behavior.” Digg this!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 22, 2013
    [Facebook] 8 Ways To Use Vine To Engage With Video
    Video content also can be shared via Twitter and Facebook. by Amanda Batista | Tweet this Video is perhaps one of the most challenging marketing channels, because we understand the value of it, want to do more of it, but without the bandwidth or expertise, it often ends up on the never-ending marketer’s wish list. Show your product in action.
  • CONNECT THE DOCS  |  THURSDAY, JANUARY 28, 2010
    [Facebook] ClickInsights: Social Media Marketing in 2010
    Youtube Channel url, facebook url, fanpage url, twitter url, blog url. How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 4, 2012
    [Facebook] 9 Content Marketing Articles You Shouldn’t Miss
    Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. It’s a big week here in the world of content marketing. It’s time for Content Marketing World.  I am about to jump on a plane to Columbus, OH to share my latest ideas on the topic of content marketing.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 5, 2014
    [Facebook] To Increase Social Engagement, Don’t Follow the Crowd
    It should come as no surprise that the ubiquitous Facebook is the top social network for content engagement, accounting for more than 60 percent (33.8 Before spending all your energy on Facebook and Twitter, however, it’s important to keep in mind the massive number of users each network has (1.56 The how is just as important, too.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 15, 2011
    [Facebook] 5 Reasons Face-to-Face Events Still Rule in Europe
    Facebook. by Sylvia Jensen | Tweet this The rumors of the physical event’s demise are greatly exaggerated. At least in Europe. Sure, we’ve seen a shift in event marketing strategy away from the ‘big shows’ in Europe. And there’s no doubt that virtual events are gaining traction. It’s great to socialize.  It’s a doable journey.  Share email.
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