Sales Engine

FEBRUARY 2, 2016

Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. He asked, “How many of you [CEOs in the audience] are on Facebook?” How many of those with their hands up, and be honest, said just 5 years ago that you would never get on Facebook?”

Lead Generation 120

Lead Generation Facebook Lead Scoring Lead Ranking 120

Sales Engine

APRIL 14, 2016

“My view of social media is a little bit different than others because I believe that very quickly and easily, social media like Facebook can become like the Yellow Pages, and I think it’s a kiss of death for a brand to be eroded in the social media space just because they want to engage.”

B2B 168

B2B Blogger Content Public Relations 168

Sales Engine

NOVEMBER 12, 2015

Jennifer's a speaker, trainer, writer (read her free e-book), blogger, Facebooker , Instagrammer , Tweeter , and YouTuber. Okay, she's not ALL New York. She's traveled the world, educated in the Midwest, and spoken to audiences from coast to coast. She is online and on the money.

Cold Calling 120

Cold Calling Allocation Youtube Internet Marketing 120

Sales Engine

MARCH 28, 2016

What about broadcasting content on social media channels like Facebook and LinkedIn? Email is exactly what people expect even though 99% of the offers that people see are not of interest to them—but you are going to keep getting in front of them. We’ve had the best conversion results by reposting blog posts into LinkedIn.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Sales Engine

FEBRUARY 8, 2016

Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

FEBRUARY 8, 2016

Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them.

Content 120

Content Youtube Statistics Social Media 120

Sales Engine

OCTOBER 9, 2015

These questions are important, because if all you’re doing is pushing out posts to the Facebook page, and no one ever likes the posts or there’s no discussion—in other words, no audience—what you’ve really done is created a 2002 version of a news page on your website where you used to put all of your press releases. What’s your strategy?

Demand 120

Demand B2B Marketing B2B Trade Show 120