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  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Facebook] Facebook vs Twitter Infographic
    Bottom line – Facebook is bigger but Twitter users are more loyal. Very cool info graphic. If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social Networks
  • ENGAGE  |  THURSDAY, APRIL 14, 2011
    [Facebook] 3 Tips for Better Engagement on Facebook
    I t’s hard enough getting someone to flirt with you on Facebook. Almost out of the question, especially if you step out of this corny metaphor and into the real-world challenge faced by most organizations: getting more engagement out of people on Facebook. Maybe you even came here through a link on Facebook. But getting engaged?
  • BLOG MY CALLS  |  MONDAY, DECEMBER 10, 2012
    [Facebook] Facebook Marketing Data: Photos Rock
    One of the hidden nuggets of data buried about 647 pages into the blog post was about Facebook marketing. Specifically, Hubspot found that Facebook posts containing photos generate substantially more likes--53% more-- than the average post. Just take more pictures and post them to Facebook. People like photos. They love photos.
  • FATHOM  |  TUESDAY, FEBRUARY 19, 2013
    [Facebook] Why Facebook Ads Can Be a Great Alternative to Google AdWords
    With all this fuss these days around Google AdWords Enhanced Campaigns, advertisers might consider testing more of their digital advertising budget through other advertising channels, such as Facebook Ads. Facebook Paid Advertising/SEM/Display Facebook Ads facebook ads vs. google adwords Facebook Advertising
  • BIZNOLOGY  |  FRIDAY, DECEMBER 21, 2012
    [Facebook] Facebook is Now a Local Search Tool for Those On-the-Go
    On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in. What Now?
  • TOMORROW PEOPLE  |  MONDAY, MAY 21, 2012
    [Facebook] Facebook: Dissecting The IPO [INFOGRAPHIC]
    Source: Facebook: Dissecting The IPO (Infographic). View an enlarged version of this Infographic » Click here to download a.pdf version of this infographic
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 2, 2012
    [Facebook] Facebook: Are the Good Times Really Over for Good?
    Last week, we perhaps had a watershed moment in the ongoing maturation of Facebook as a business. Mark Cuban, owner of the Dallas Mavericks, posited that Facebook was “blowing it” by offering the Mavs an “opportunity” to make posts visible to its fans for $3,000. People can’t get away from Facebook.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 16, 2009
    [Facebook] Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?
    Some points to keep in mind: I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group. used the group search functions found on Facebook and LinkedIn respectively. Interesting Findings: Almost all of the agencies did NOT link to their profiles on Facebook, LinkedIn, Twitter, etc.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JANUARY 17, 2012
    [Facebook] New Facebook Insights are Meaningful for Business (well, most are anyway)
    There has been a great deal of grumbling among the users of Facebook at the new changes to its look and feel, most notably the roll-out of the Timeline onto everyone’s personal page.  There have also been mixed reviews to the new Facebook Insights provided to Page owners.  Facebook Social MediaWhile I agree some of the new [.].
  • BLOG MY CALLS  |  TUESDAY, MAY 15, 2012
    [Facebook] Facebook v. Google+: Who Wins?
    Facebook is the invincible juggernaut. Over 800 million people use Facebook every month. Facebook is dropping 1 billion dollars for companies and patents every other day (or at least it feels like it). Life is good at Facebook headquarters. Their impending IPO could be one of the richest in history. Or is it
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Facebook] Facebook VP: 3 Steps to Building Brands on Facebook
    That’s what David Fischer, Facebook’s Vice President of Advertising and Global Operations, told the audience at ad:tech , the yearly conference for digital marketers. Personalization, Fischer noted, is the reason why Facebook is growing so rapidly – 800 million registered users and counting. David Fischer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 3, 2013
    [Facebook] Risky Business: Can Liking a Facebook Page Cost You Your Job?
    Maybe it’s time to go back and examine which pages you’ve “liked” on Facebook. Four deputies and two civilian employees were fired after they “Liked” the Facebook page of the candidate opposing their boss in the campaign for sheriff. Liking a Facebook page is making a statement. The Appeal.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2011
    [Facebook] 5 Key Tools for Effective Facebook Marketing
    While the average number of Facebook friends per user is 130, people who click the Like button have an average of 310 friends. Justin Kistner of Webtrends revealed this piece of data during yesterday's Facebook marketing webinar. Facebook Pages. Fan pages are the strongest Facebook real estate businesses own.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 12, 2012
    [Facebook] Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers
    At the end of March, Facebook will be launching their new design for fan pages. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Facebook] The 9 Worst Ways to Use Facebook for Business
    Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. You can broadcast messages on their Facebook homepage newsfeed, spark conversations that can provide your company with valuable feedback, and encourage fans to upload their own content. Take advantage of the extra space!
  • B2B MARKETING TRACTION  |  MONDAY, MAY 7, 2012
    [Facebook] B2B Marketers: It’s Time to Claim Your Facebook Company Page
    You may not know it, but your company page already exists on Facebook. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. If your company page did not exist, Facebook created a blank page for you. Facebook b2b marketingAnd, it’s blank.
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 25, 2011
    [Facebook] Why a Facebook Company Page Makes You Less of a Dinosaur
    When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook. Get into the twenty-first century and get on Facebook!
  • CROSS-CHANNEL CONVERSATION  |  WEDNESDAY, APRIL 17, 2013
    [Facebook] The Effectiveness of Using Facebook Login: Analysis of 150 Leading Websites
    '[Posted by Mickael Bentz, Product Marketing Manager, Neolane] Facebook Login (formerly Facebook Connect) is a social sign-on solution.  It allows visitors to log into websites or to complete forms in just a few clicks, using their Facebook credentials. SEO & Social Media Mickael Bentz Posts
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 25, 2014
    [Facebook] Creating Facebook Retargeting Ads: A Step-by-Step Guide
    'Facebook empowers businesses of all sizes to retarget their existing customers. Here, we walk you through the basics of creating a Facebook retargeting ad in this quick guide. On the left-hand column of your Facebook News Feed page, click Ads Manager. They’ll be matched with people on Facebook to create an audience.
  • SAZBEAN  |  THURSDAY, JANUARY 30, 2014
    [Facebook] Does the Facebook News Feed Algorithm Leave Out Lurkers?
    'FACEBOOK LIKE (Photo credit: owenwbrown) There’s been much news about the Facebook News Feed Algorithm which seems to remove posts from most of our friends and the pages we’ve liked — some might claim for reasons of wanting people to buy promoted posts. Will this make Facebook less useful in general?
  • VERTICAL RESPONSE  |  THURSDAY, MAY 15, 2014
    [Facebook] Facebook Announces New Detailed Video Metrics
    'As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages. Image courtesy of Facebook.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Facebook] Will Google+ Overtake Facebook? [Data]
    Or will it take off, catch up to, and surpass the existing social networks like Facebook? But if you take a step back, it's apparent that Google+ still has a lot of catching up to do if it's going to compete with Twitter or Facebook. Facebook currently has over 800 million members, but back in April 2009 - over 2.5
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MARCH 16, 2009
    [Facebook] Personal Brands RULE on Social Networks
    On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. But on Facebook that interaction is relatively low and un-engaging. It’s the sum total of many personal brands that make up that experience people have with your brand on Social Networks like Facebook.
  • LEAD VIEWS  |  FRIDAY, JUNE 25, 2010
    [Facebook] Facebook And Twitter Not For Generating B2B Leads!
    Especially the more popular channels like Twitter, Facebook and Linkedin. Linkedin topped the list of social media sites – sending the maximum number of leads, Wikipedia came second followed by Twitter and then Facebook. People who came in from Facebook – mostly visited the About us page and the Corporate blog.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Facebook] Will Facebook Messages Replace Email Marketing?
    Lots of buzz and speculation about Facebook messages since the big Zuckerberg announce. In fact most Facebookers still don’t have a facebook.com address yet, you still have to be invited.  Sharon Suetos over at the Social Media Examiner has a good piece describing the basics of Facebook messages here: [link]. Tweet This!
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 15, 2013
    [Facebook] 7 Essential Functions for Viral Facebook Contests
    'After the recent change of the Facebook promotion guidelines you can run contests on your timeline with a single post. Related Stories Five Reasons Your Facebook Giveaways Should Not Run on Business Pages New Facebook Contest Rules: What You Need to Know The Anatomy of a Well-Executed Mobile Facebook Contest.
  • CHRIS KOCH  |  FRIDAY, MAY 13, 2011
    [Facebook] Social media’s Hallmark Moment: the Twitter Auto DM
    If your on Facebook too hit me up!” Cause hitting peeple up on Facebook is what me like to do. Social Media Facebook Online Communities Social network Twittertry to imagine the impulses that motivate the writers behind these parsimonious hanging chads of fake individualized attention. Technology is wonderful isn’t it? Will try?
  • HUBSPOT  |  WEDNESDAY, JUNE 9, 2010
    [Facebook] 4 Tools for Better Facebook Marketing
    As the largest social network, Facebook offers plenty of opportunities for marketers. However, extracting those opportunities sometimes can be difficult using only the tools Facebook provides. Facebook Marketing Tools. Wildfire -- Want to run a contest on Facebook? Facebook Forum 2.0 Connect with HubSpot
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] Are You Promoting Your Facebook Fan Page?
    I must confess that when it comes to promoting our Facebook page, we don’t do a good job. But for those of you who are focusing on building your fan page, I came across a great article by Justin Wise in a recent post on Social Media Examiner that highlighted 20 ways to spread the word on your Facebook fan page by educating your readers.
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Facebook] Should You Use Facebook for Your Business?
    You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. Are There Other Ways to Use Facebook? Thoughts?
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] Facebook Redesigns Facebook Pages
    Recent and upcoming changes to the design of Facebook Pages promises to give social media marketers more flexibility to increase engagement. Pages will look and function more like user profiles. Pages will have more opportunities to share. Early feedback on the changes has been positive. View Original Article
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MAY 4, 2010
    [Facebook] Is B2B Content "Likeable"?
    With all the discussion about Facebook's new "Like" (or "Recommend") button for the web, I thought it would be worthwhile running a small experiment to answer the following question: Do the readers of B2B content share more on Twitter or Facebook? Does it become shareable on Facebook? What have you seen for B2B content?
  • BIZNOLOGY  |  FRIDAY, MAY 18, 2012
    [Facebook] This Post Is NOT About Facebook’s IPO (Sorta)
    No matter how deep you are into your Friday, it is likely that you have been inundated with the Facebook IPO watch. Because the impact of this “event” is not the IPO itself, it’s what Facebook looks like moving forward. Facebook is going to be an interesting entity moving forward. Image via CrunchBase. Why not?
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2012
    [Facebook] Facebook Launches Much-Anticipated Open Graph Applications
    We had an idea Facebook would start rolling out the new Open Graph apps in January when Facebook announced it was starting to accept submissions for Open Graph actions from developers. The big announcement was over within 20 minutes, with Facebook saying they wanted to "keep it casual for now.". Well, it looks like they're here!
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Facebook] 9 Excellent Examples of Brands Using Facebook's New Page Design
    It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. Take a look at how these brands are making use of the new Facebook page design, and use it as inspiration to get your own page up to date!
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 9, 2011
    [Facebook] Facebook Settles with FTC on Privacy Issue: What Does This Bode for Social Media Users and Businesses? [Analysis]
    Facebook has probably realized what the adage on great power coming with great responsibility really means with what it has gone through over the past year. But finally putting an end to the saga and perhaps effectively avoiding any onerous sanctions, Facebook reached a settlement with the FTC last week. Facebook
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 23, 2013
    [Facebook] Full-Screen Facebook Ads a Game Changer?
    'Facebook is stepping up its advertising game! Hall writes, “Facebook is reportedly working on full-screen autoplay video ads it will supposedly roll out no later than this summer. as it’s a tell-tale sign of Facebook looking to leverage its overall size for revenue dollars. Steamfeed.com’s Brian S. Women under 30.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MAY 8, 2012
    [Facebook] 5 Ways to Customize Facebook to Improve Your Business Presence
    We all know Facebook “forced” us to change our appearance to the timeline. Facebook Online Marketing Social MediaAnd we’ve all whined about it, posted about it, complained and shaken our fists in the air. How about using it to improve your business presence? Here are five ways: 1. Pin your images with purpose.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 27, 2013
    [Facebook] Is it time to choose a social media specialty?
    'Click here if you cannot view my interview with Facebook Analytics guru Jon Loomer. ” I got a chance to catch up with a bright young marketing star — Jon Loomer — who has taken the leap and narrowly focused his marketing consultancy on Facebook. Plus, Jon give us one mega bonus tip on how to be effective on Facebook.
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 1, 2012
    [Facebook] Anyone Can Create a Facebook Page Using Your Brand
    Did you know that Facebook will allow anyone to create a Facebook Company Page? Facebook believes in open networking. There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 3, 2012
    [Facebook] Top 10 B2B Social Media Posts of 2011
    The oldest post still draws traffic for the terms B2B and Facebook. Because this shows our site as an authority on this topic, other posts about B2B and Facebook have drawn traffic over time. Updated] 10 Examples of B2B Facebook Fan Pages (December). Ways for B2B Companies to Engage on Facebook (September).
  • VERTICAL RESPONSE  |  THURSDAY, MAY 1, 2014
    [Facebook] Facebook’s Changing Algorithm: How to Make it Work for You
    'Earlier this month, Facebook execs penned a blog post describing changes to the social media giant’s news feed algorithm. “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about,” the Facebook blog states.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 2, 2011
    [Facebook] INFOGRAPHIC: Twitter vs. Facebook
    From BuySellAds.com, here's an infographic that compares user demographics between Twitter and Facebook to help marketers understand which platform would be more effective for them. View Original Article
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    [Facebook] How to Create a Facebook Page Vanity URL
    If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. Here's How to Create a Facebook Page Vanity URL: 1.) Facebook will give you a few suggested options based on your name.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Facebook] 5 Ways B2B Companies Can Take Advantage of Facebook
    'Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. The first way to take advantage of Facebook is to create a content strategy.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 30, 2012
    [Facebook] Why Branch Out Instead Of Linking In?
    While LinkedIn is at present the most popular social media network for professionals with approximately 135 million users, Facebook’s base of 800 million users seems to offer some potential competition for professional networking. Many younger professionals are intimidated by LinkedIn but very active on Facebook.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2012
    [Facebook] The Ultimate Guide to Marketing With Facebook's Social Plugins
    Facebook's social what? In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins. It's Facebook's official "share" button for the web. Like Box.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Facebook] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Makes sense, especially since tagging a photo is innately more intimate than simply liking a page on Facebook. When a person posts a photo on Facebook, it can be tagged with a link to the profiles of everyone who appears in that photo.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 22, 2013
    [Facebook] State of the Union Facebook 2013
    The ever evolving Facebook: Profile shown on Thefacebook in 2005 (Photo credit: Wikipedia). Ah … Facebook.  No matter what you call it, the truth is that 2012 was a banner year for FacebookFacebook major stakeholder groups are demanding more and more in 2013. The Future of Facebook Graph Search (and Google).
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Facebook] Facebook Testing 'Subscribe' Button for Business Pages
    Back in September 2011, we reported on Facebook's launch of the 'Subscribe' button for personal profiles. By adding this new button to your Facebook profile, you could allow anyone to subscribe to your own public Facebook updates, whether you're friends with them or not. Hey Facebook. So Facebook -- what's the use case?
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 17, 2011
    [Facebook] How a Tiny Grocer Outflanks Kroger on Facebook
    The right niche and the right approach enable a two-person company to outshine a retailing giant on Facebook. In particular, their use of live events and of Facebook demonstrates how small can be beautiful when it comes to 21st-century marketing. Best of all, on Facebook they can battle local giant Kroger toe-to-toe.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 11, 2010
    [Facebook] 3 Facebook Tips to Protect Your Privacy
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 3 Facebook Tips to Protect Your Privacy If you use your Facebook account for strictly business, then what I’m about to share won’t be as important. real Keeper. Thanks.
  • HUBSPOT  |  TUESDAY, FEBRUARY 15, 2011
    [Facebook] Facebook Pages Offically Killing FBML In Favor of iFrames
    Last week Facebook, made some big changes to its Pages platform. We covered the news and talked about its implications for businesses working to leverage Facebook as a marketing channel. How Do iFrames Benefit Facebook Marketers? Free Download: Facebook Marketing Guide. Find out from industry experts and marketers!
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Facebook] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    also manage RD+B ’s Facebook page. Facebook is a different animal from Twitter so I keep that in mind when posting anything to this page. My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. Absolutely. It’s very fluid. Great question.
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Facebook] 5 Examples of 'Like-Gating' to Generate Facebook Fans
    A technique called " like-gating " is becoming more and more widely used as a way to generate new Facebook fans -- and not without some critics. The idea is that you offer exclusive content to those who 'like' your business' Facebook page, but only if they like the page. All Facebook. The problem? Our take? Sephora. Jenny Craig.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Facebook] How to Achieve a Return on Conversation with Emotional Marketing
    m going to unveil the secret to breaking through the noise on Facebook right here in this post. My thesis posed this simple question: Can this type of deeper interaction and relationship building happen online (specifically on Facebook), between brands and consumers? Amy’s Facebook Page is littered with opinion-seeking posts.
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [Facebook] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank. 
  • HUBSPOT  |  MONDAY, MARCH 10, 2014
    [Facebook] Facebook Updates Company Page Design and Introduces "Pages to Watch"
    'One of the most annoying things about working with Facebook Company Pages is that each type of post appeared different when viewed on your Page versus in the News Feed. Additions and Subtractions to Facebook Page Features. When Facebook switched up this layout, not all features got transferred over. What''s missing?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 16, 2011
    [Facebook] How B2B Brands Respond to Facebook Attacks
    As B2B companies create Facebook Pages, in addition to creating a content strategy and an engagement strategy, which are processes for what to post and how to engage with comments, they need to develop a process for dealing with a crisis. Dell on Facebook. Intel on Facebook. Conferences Facebook Social Networks crisis plan SXS
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 11, 2011
    [Facebook] Facebook Application Settings. What you should know.
    A friendly reminder about Facebook applications and what they are learning about you. In this SlideShare deck you will learn: How applications are gaining access to your Facebook account. How to change your Facebook Application settings What data these applications are accessing about you.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 20, 2011
    [Facebook] B2B Marketers – It’s Time to Face Your Fear of Facebook
    Less than a year ago Facebook changed its privacy policies and clumsily lost the trust of some of its users – including those who wanted to establish a business presence on Facebook. The reaction was so intense I removed all mention of Facebook in the social media presentations I did for most of last year. Tweet. or 45.8
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Facebook] How to Create a Facebook Business Page That Doesn't Suck
    'So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Morning?
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Facebook] Social Media Writing: How to Write for Engagement on Facebook
    Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience members. Since Facebook is a visual medium, large blocks of text just aren’t as appealing as short, snappy statements.
  • HUBSPOT  |  FRIDAY, DECEMBER 3, 2010
    [Facebook] How to Add Email Lists in Facebook for Page Promotion
    If your business is using Facebook as a part of its inbound marketing strategy, then it is likely that a goal of your marketing team is to expand your reach by attracting more people to like your Facebook page. For a long time marketers have faced a challenge in inviting new users through Facebook. This process has now changed.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 8, 2010
    [Facebook] Why Use Twitter, Facebook & LinkedIn for Content Marketing?
    alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Around 2004, sites like Facebook, Myspace, and Twitter came along, but they didn’t really pick up steam until 2006 and later. Facebook ( friend me here on Facebook ).
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 18, 2011
    [Facebook] Connect Your Blog to Facebook Automatically
    Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. How to Automatically Link Blog Posts to Facebook. Facebook. Share this on Facebook.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Facebook] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Sort of.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 30, 2013
    [Facebook] How Your Biz Can Break Through Facebook Clutter
    Facebook has had a busy first half of 2013, releasing a long-anticipated graph search feature and undergoing a major facelift with posts on the right side of users’ timelines and music, photos and recent activity appearing on the left. The post How Your Biz Can Break Through Facebook Clutter appeared first on VR Marketing Blog.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Facebook] Facebook messaging reaction (pt1)
    Guest blog by Rob Smith, digital director, Blueleaf: Facebook’s new messaging service has a few profound effects on communications, especially to those targeting younger generations. People on Facebook will be able to receive messages in the way they want to receive them (SMS, email, chat etc) and can send them how they want too.
  • CLIENT BRIDGE  |  FRIDAY, APRIL 29, 2011
    [Facebook] INFOGRAPHIC: A World without Facebook
    From SingleGrain, here's an infographic that shows the magnitude of Facebook's influence. View Original Article
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2011
    [Facebook] 17 Things Marketers Should Delete From Their Facebook Strategy NOW
    Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. But for every business that understands it needs a Facebook strategy, there are just as many businesses that are executing their strategy incorrectly. What to Axe From Your Facebook Marketing Strategy.
  • FOLLOW THE LEAD  |  THURSDAY, NOVEMBER 18, 2010
    [Facebook] Keeping Social Media Under Control
    That’s on top of regularly checking Facebook (55%), Twitter (40%) and blogs (23%). Tags: Sales & Marketing Facebook Twitter In what might raise a few eyebrows, top managers check their personal e-mail (90%) slightly more often than their corporate e-mail (89%), according to a recent study. That’s
  • CEEKUE  |  WEDNESDAY, FEBRUARY 9, 2011
    [Facebook] Facebook Is For Kids – Your Future Customers
    You don’t hear them that much anymore today, but there are still people (marketers too) that think using Facebook for serious B2B marketing purposes is nonsense. Facebook – and other social platforms – is for kids, they say. Social Media b2b facebook demographicsDemographics Demographics – like [.].
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 13, 2013
    [Facebook] New Facebook Contest Rules: What You Need to Know
    'Two weeks ago Facebook announced that they are changing how businesses run their Facebook contests.  To read the full changes, I … Continue Reading New Facebook Contest Rules: What You Need to Know by Aaron Lee - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 18, 2014
    [Facebook] 3 Questions to Ask Before You Create a Facebook Ad
    And Facebook is no different. Facebook started supporting advertising soon after it launched in February, 2004. No matter what size your company is, some questions need to be asked regardless of whether you’re running a multi-million dollar campaign or creating your first self-serve ad on Facebook. So there you have it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Facebook] Andy Warhol on social media
    Here is his introduction to Facebook, after being asleep for nearly 25 years …. That thing in front of you is an iPad and with that you can instantly connect with people from all over the world through Facebook. But this Facebook looks stupid. Me: Facebook. And how does Facebook stay in business? Me: Not always.
  • EMAGAZINE B2B BLOG  |  TUESDAY, SEPTEMBER 27, 2011
    [Facebook] How to leverage Facebook for business – I
    This is the first of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit.  It assumes some casual familiarity with Facebook, but nothing approaching wizard level.  The second part will appear here within 2 weeks. B2B Web Strategy Social Media
  • CEEKUE  |  WEDNESDAY, AUGUST 11, 2010
    [Facebook] 1 Simple But Very Effective Tip For Facebook, Linkedin And Other Social Platforms
    Millions of people have a profile on one or more of the social platforms like Facebook and Linkedin. There There are also a lot of companies that have a page (Facebook) or a group (Linkedin) where employees gather. Tags: CRM New Platforms facebook linkedin crm All this information is waiting there for you to use it.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 22, 2012
    [Facebook] Corporate Culture: To Facebook Or Not To Facebook
    Yes, I go on Facebook at work. have a hand in managing our Company’s Facebook page, and while I know there are a lot of nay-sayers out there that lament that social media has little effect on a company’s actual success, I am here to tell you nay-sayers that you are wrong! So I say Facebook at work all you want!
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 14, 2009
    [Facebook] The Medium is the Message: B2B Marketing, Social Media, and Conversation Context
    wrote recently about our Facebook B2B marketing strategy , which leveraged the context of the Facebook medium to guide the message being delivered. Facebook carries a very social vibe, and our goal with our Facebook strategy is to keep our conversations relevant to that context. It is the same in social media.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Facebook] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
    Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. Facebook Apps and Tools.
  • HUBSPOT  |  FRIDAY, MAY 4, 2012
    [Facebook] New Facebook Coupon Feature Helps Local Businesses Determine Social ROI
    Are you aware that, according to research from ExactTarget , 58% of Facebook users expect to receive discounts or promotions when they 'like' a business page ? Well yesterday, Facebook started making it a lot easier for marketers to give the people what they want. for now, Facebook plans to roll it out to other countries in the future.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 13, 2014
    [Facebook] How B2B marketers can turn Facebook into a lead generating machine
    Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote Mark Twain, “rumors of Facebook’s death are greatly exaggerated.”. But wait, you thought Facebook was only for B2C brands? Not so!
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Facebook] What are the Best Social Networks for B2B Marketing? (Research)
    According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Facebook LinkedIn Social Media Marketing Twitter 'There’s no question that B2B marketers have embraced social media. The overall results—that social media drives 1.1%
  • ENGAGE  |  WEDNESDAY, APRIL 18, 2012
    [Facebook] So, You’re on Facebook. So What?
    T here was a time not long ago when the term “social media strategy” amounted to setting up a Facebook account and enthusiastically asking customers to “Like” your product. I know a three-year-old Malti-Poo named Lucky with his own Facebook page (I’m not even kidding). Simply being on Twitter or Facebook or even Pinterest won’t do.
  • ENGAGE  |  MONDAY, AUGUST 13, 2012
    [Facebook] Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos
    What does this have to do with Facebook? According to this study by EyeTrack Shop , visitors spend more time focusing on the cover photo than anything else on a Facebook page. This is perhaps one good thing about the changes that Facebook made a few months back. These cover photos set the tone for your entire Facebook page.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Bing Adds 5x More Facebook Content to its Search Results
    know what you're thinking, you well-informed marketer, you: "But Bing was already incorporating social data from Facebook into its search results." Back in June, 2012, Bing started including Facebook Likes, photos, and profile information into search results. What do you think of Bing's partnership with Facebook? You know.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MAY 1, 2012
    [Facebook] Join Me on Facebook to Get 31 Tips in 31 Days for Generating Website Leads
    And so, as a way to countdown to the launch of my rebranded Website (and to light a fire under my butt to get this new site DONE before the end of May), I’m doing a Facebook campaign : 31 Tips in 31 Days for Generating Website Leads. You can get easy access to all 31 tips by “Liking” my Facebook page (I’ll also be posting them on Twitter ).
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 27, 2014
    [Facebook] Social Supremacy for Your Business: Facebook Groups vs Google Groups
    'Facebook Groups and Google Groups bring another element of communication and socializing between team members of a business and beyond. … Continue Reading Social Supremacy for Your Business: Facebook Groups vs Google Groups by Tammy Kahn Fennell - Maximize Social Business.
  • CLIENT BRIDGE  |  WEDNESDAY, JULY 13, 2011
    [Facebook] INFOGRAPHIC: Quantifying Facebook
    From Visual Loop, here's a video infographic that gives perspective on the dramatic pervasiveness of Facebook. View Original Article
  • SAZBEAN  |  MONDAY, NOVEMBER 29, 2010
    [Facebook] Stand Out with a Custom Facebook Page
    Facebook! Facebook! Facebook! With so many people spending so much time on Facebook, businesses are clamoring to get a Facebook page set up to get in front of all those eyeballs. It also links to other custom pages on Facebook, giving the story of Coca-Cola and enticing fans to connect via other social networks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 31, 2013
    [Facebook] Facebook Inception. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars  Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at  www.marsdorian.com/. Comments This Joe is a smart dude, he must be an expert!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 5, 2012
    [Facebook] What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
    by Egan Cheung | Tweet this This week’s Facebook S-1 filing allowed us to get a glimpse of figures which have been the subject of much speculation over time.  You should definitely check out Jesse Noyes’  10 fast facts about Facebook. We found that Facebook is topping all of the others currently, at $4.52
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Facebook] 8 Content Ideas for Your B2B Facebook Page Posts
    More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. So, now you can’t say that you can’t think of what to post on your Facebook wall. Tweet.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 9, 2011
    [Facebook] The Single Most Important Social Media Asset
    However, what are companies such as Facebook and Twitter really worth? Social media marketing dot com bubble Facebook LinkedIn social media assets TwitterSocial media and those companies feeding off it or building it have exploded in the past two years.
  • B2B MEMES  |  FRIDAY, FEBRUARY 3, 2012
    [Facebook] The Privacy Canard: David Lazarus and the Evils of Facebook
    In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. Privacy is so 20th century.
  • B2B MARKETING TRACTION  |  MONDAY, JULY 11, 2011
    [Facebook] Have a B2B Facebook & Twitter Presence with Minimal Time
    Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? B2B marketers are interested in having a presence on Facebook and Twitter, but they have two main concerns – time and privacy. Facebook Social Media/Web 2.0 Tweet.
  • SAZBEAN  |  TUESDAY, JANUARY 28, 2014
    [Facebook] The Diverse Paths for Google+ and Facebook
    'Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia) Facebook is a social networking site that is trying to diversify into other applications (Poke, Messenger, Camera, etc), while Google+ is trying to integrate into the already existing array of Google Apps. Will Facebook’s past gaffs cause problems?
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 25, 2013
    [Facebook] B2B Marketers Must Balance Organic and Paid on Facebook
    The CMO’s Guide to Social Media Marketing in a Post Facebook World. And in the past couple of years we’ve gone from zero to six billion dollars in advertising on Facebook and half a billion on Twitter. The second point is illustrated by the subtitle: The CMO’s guide to social media marketing in a post-Facebook world.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Facebook] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    Can you believe that Facebook’s Timeline feature is nearly a year old? Here is a list of things your company might not be doing on Facebook and some ways to ensure that your visual imaging is up to par, so you can build relationships with Facebook’s billion-strong user base: 1. Helen is the founder of writtent.com.
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