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  • WINDMILL NETWORKING  |  FRIDAY, MAY 11, 2012
    [Facebook] Are YOU the Weakest Link? Two Things to Do TODAY to Keep Control of Your Facebook Page.
    When it comes to social media presences for companies, Facebook is still the king. Even though upstart Pinterest is clearly giving Facebook a run for its money , the Facebook page is still the anchor for most companies’ social media strategy. There is nothing that an admin can’t do on a system and that applies to Facebook pages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 31, 2013
    [Facebook] Understanding the moving target of Facebook reach
    'In our latest Marketing Companion Podcas t, Tom Webster and I examine three ripped-from-the-headlines topics critical to digital marketing: A decline in Facebook reach? — New research from several sources indicates that Facebook algorithmic tweaks could be dramatically depressing the visibility of brand posts to their audiences.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook] Your Life According to Facebook: Facebook Overhauls Personal Profiles
    by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Facebook.
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 20, 2010
    [Facebook] If Facebook was a country.
    I'm sure everyone now knows that if Facebook was a country, it'd be the third largest in the world. If Facebook was a country it'd have a GDP ranked 173 out of the 193 countries listed by the IMF the world (between Gambia and Grenada). If Facebook was a country everyone would have dozen of friends they don't know.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Facebook] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 1, 2012
    [Facebook] Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement
    He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Brian He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently,
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2011
    [Facebook] 6 Ways B2B Companies Are Using Facebook
    Is Facebook applicable for B2B companies? With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. As a company selling to other companies, Facebook serves as an important tool for generating leads and nurturing customer relationships. Lead Form Within Facebook.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 13, 2011
    [Facebook] Facebook Releases Best Practice Guide for Marketing | PWB.
  • CEEKUE  |  WEDNESDAY, JULY 21, 2010
    [Facebook] Outlook Facebook Integration
    Microsoft has integrated Facebook into Outlook using the Outlook Social Connector plugin that was introduced last year. Making it possible to connect Facebook accounts to contactpersons in Outlook and providing Facebook updates. Tags: Email facebook Microsoft outlook Integrating Outlook with social media.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 4, 2012
    [Facebook] 3 Ways To Use the Value of a Like or Follow
    Measurement Social Media Facebook hubspot twitterDan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). Then what? Image by Lily15 (Hungarian Wikipedia) CC-BY-SA-3.0
  • WEBBIQUITY  |  SUNDAY, JANUARY 27, 2013
    [Facebook] Five Reasons to “Dislike” Social Media
    There are plenty of posts about Facebook rants as well. For businesses, I’d encourage you to treat your Facebook statuses and Tweets just like you would print ads. you are a small business owner and you have a basic fan page versus a huge sponsored costly Facebook business page, it may be tempting to mix your business with personal.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Facebook] What Your Last Facebook Post Says About Your Brand
    by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  What Your Last Facebook Post Says About Your Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media b2b marketing Facebook Facebook marketing social media marketing
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 29, 2013
    [Facebook] 5 Facebook No-Nos That Turn off Your Customers
    Businesses need to go where their customers are, and the majority of customers are on Facebook,” says Hancock, who manages social media for companies all over California. ?. As more small businesses join the Facebook bandwagon, Hancock has noticed some companies are repelling customers rather than attracting them. All rights reserved.
  • MANHATTAN MARKETING MAVEN  |  SATURDAY, JUNE 4, 2011
    [Facebook] Benchmarking Facebook Fan Engagement
    You’ve attracted 1 million Facebook fans. For the most part, we cannot get this data both because Facebook holds a lot of what we consider “our” data close to the vest and because we have no way to export and crosstab Facebook fans with our own databases of opted-in customers or purchase histories.  Congratulations!
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, JULY 8, 2013
    [Facebook] The Facebook Hashtag
    'This past month Facebook launched new updates yet again. The biggest change though was something many social media gurus have been waiting on: the Facebook hashtag! This post explains what the Facebook hashtag is and how to use it… The post The Facebook Hashtag appeared first on Gossamar. practice. No related posts.
  • INBLURBS  |  THURSDAY, JUNE 14, 2012
    [Facebook] 5 Ways How To Gain A Huge Profit From Facebook Sponsored Stories
    We all heard about facebook ads. Rumors out there stated that paid ads in facebook do not work. And also there have been rumors that Facebook ad revenue decreases. Marin Software an advertising management company proved that Facebook ads work. They go to Facebook to discover new things (research).
  • TOMORROW PEOPLE  |  THURSDAY, JULY 12, 2012
    [Facebook] 20 Amazing Facebook Cover Photos
    I switched on the Television last night very briefly and I can now see why Facebook is so popular! The New Facebook Timeline for Pages. Add to this the ease of posting those photos to Facebook or Twitter with a few clicks and the web is awash with images from Bondi to Bulgaria. There was nothing to watch. Red Bull. Skittles.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Facebook] Tying Facebook Leads Directly to Revenue: A Marketo Example
    With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. by Jason Miller Want to know the ROI of social media? So do we. How did we do it?
  • HUBSPOT  |  TUESDAY, JUNE 28, 2011
    [Facebook] 7 Steps to Increase Facebook Fans
    Your Facebook fan page is hopping. However before we get to each of the steps, I’d like to make sure you can manage and impact your Facebook Fan conversion rate. urge you add Google analytics to your Facebook page so that you can get better insights into who is visiting the page and how they are getting there.
  • FATHOM  |  WEDNESDAY, FEBRUARY 20, 2013
    [Facebook] Deciphering Facebook’s EdgeRank
    You can’t engage with your Facebook fans if they can’t see your posts. In a webinar yesterday, Fathom’s Bill Balderaz outlined the recent changes to Facebook’s EdgeRank and presented some strategies for staying in front of your fans’ news feeds.
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Facebook] Facebook Launches Clickable Hashtags #Finally
    Today, in a post on its news blog , Facebook announced it would finally be rolling out functional, clickable hashtags. Facebook indicates the update is in response to the fact that until now, "there has not been a simple way to see the larger view of what''s happening or what people are talking about." The Scoop on Facebook Hashtags.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Facebook] Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
    Well as it turns out, Facebook feels your pain. Yesterday, Facebook announced the launch of Global Pages , a new structure to business pages for global brands aimed to provide a better, localized experience for international brands' prospects and customers. How Facebook's New Global Structure Works. In one word: centralization.
  • CEEKUE  |  WEDNESDAY, MARCH 9, 2011
    [Facebook] Will Facebook Replace Your Website?
    According to Stephen Haines, commercial director of Facebook UK, your page on Facebook may well take over the role of your website in future. Many millions of people spend an increasing amount of time on Facebook and for a number of well known companies the number Facebook likes is already far more than the number [.].
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JANUARY 11, 2013
    [Facebook] Two Tricks for Facebook Page Admins
    If you manage Facebook Pages for clients, friends, or others, you’ll definitely want to have these Ninja tricks in your bag. Here’s how you do that: Log in to Facebook and click over to the Page you manage. Do you have a Facebook Page Admin tip? B2B Social Media Facebook Page Admin Tips Facebook Tricks
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 19, 2013
    [Facebook] Former football player compares locker room hazing and Facebook
    Facebook and Twitter provide this same type of unregulated arena that not only allows bullies to find friends and band together, but also allows for these same individuals to create fake persona’s to perform a seemingly multi person attack. By Will Overstreet {grow} Community Member. Is hazing harmful, or a rite of passage? 
  • CEEKUE  |  MONDAY, JULY 19, 2010
    [Facebook] Facebook For CRM
    If you think Facebook, MySpace and alike are the best way to be informed about what your children are up to, I think you need to do something about you communication at home. Tags: Social Media facebook linkedin But on the other hand, [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Facebook] 5 ways to use social media in sales even if your customer isn’t on Facebook
    The post 5 ways to use social media in sales even if your customer isn’t on Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” 1) Be there first. 2) Curation nation. Thank you.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, DECEMBER 8, 2011
    [Facebook] Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.
    The open question is whether the long awaited brand pages will provide the firepower Twitter needs to compete with Facebook, LinkedIn and even Google+ for businesses’ attention. According to a study by BtoB magazine , it ranks behind LinkedIn and Facebook as a favorite social media channel, with 67% of b2b marketers using the platform.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 6, 2011
    [Facebook] The Limitations of Facebook Insights For Websites
    Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. Benefits of Facebook Insights For Websites. No, not at this point.
  • SOCIAL MARKETING FORUM  |  SATURDAY, AUGUST 18, 2012
    [Facebook] Display Advertising on Facebook versus Google: Who Wins?
    Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook?
  • BIZNOLOGY  |  FRIDAY, DECEMBER 21, 2012
    [Facebook] Facebook is Now a Local Search Tool for Those On-the-Go
    On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in. What Now?
  • PWB MARKETING BLOG  |  THURSDAY, OCTOBER 13, 2011
    [Facebook] Why Your B2B Social Media is Failing (And What to Do About It)
    Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Remember, Facebook, Twitter, and YouTube are tools, not a social media strategy. Don’t write off Facebook because you don’t think it’s relevant to B2B. The fact is, 41% of B2B marketers are acquiring customers through Facebook.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, OCTOBER 3, 2011
    [Facebook] Dissecting Facebook's Latest Moves
    You may notice drastic and significant changes in the design, functionality and capabilities of individual and branded Facebook pages. These moves, made unilaterally without any advance notice, constitute the next stage in Facebook realizing its vision to eat the Internet and outsmart the competition.    1.    
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Facebook] 20 Facebook Ad Metrics Marketers Should Know
    This is an excerpt from our ebook, How to Create Killer Facebook Ads. Download your free copy if you want to learn more about advertising on Facebook. Reporting is a crucial part of Facebook advertising. Facebook's dashboard offers a range of tracking mechanisms that will help you focus on the results you care about.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] 5 B2B Benefits of Facebook Page Changes
    Facebook has changed the look of their Business Pages, to make them more in line with the recent changes to personal profiles, but they have added functionality that will make Page admins for B2B companies cheer. The community manager has grown across social platforms, but in most cases, their identity has not been revealed on Facebook.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Facebook] Facebook vs Twitter Infographic
    Bottom line – Facebook is bigger but Twitter users are more loyal. Very cool info graphic. If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social Networks
  • BLOG MY CALLS  |  MONDAY, DECEMBER 10, 2012
    [Facebook] Facebook Marketing Data: Photos Rock
    One of the hidden nuggets of data buried about 647 pages into the blog post was about Facebook marketing. Specifically, Hubspot found that Facebook posts containing photos generate substantially more likes--53% more-- than the average post. Just take more pictures and post them to Facebook. People like photos. They love photos.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 23, 2013
    [Facebook] Full-Screen Facebook Ads a Game Changer?
    'Facebook is stepping up its advertising game! Hall writes, “Facebook is reportedly working on full-screen autoplay video ads it will supposedly roll out no later than this summer. as it’s a tell-tale sign of Facebook looking to leverage its overall size for revenue dollars. Steamfeed.com’s Brian S. Women under 30.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Facebook] 5 Best Practices of Facebook eCommerce Stores
    Part of the reason that Facebook has outpaced MySpace as the largest, most important social networking site in the world is that Facebook has opened its doors to external programmers. At first glance, it would seem impossible to sell coffee online but Starbucks did not ignore the prospect of a Facebook store. Become Lady Gaga.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Facebook] 20 Tips to Get Your Content Seen on Facebook
    Facebook can be a great channel for spreading your content to a huge and active audience, but only if your content gets seen. The news feed is the #1 most visible real estate on Facebook. Facebook's Algorithm: EdgeRank. 20 Tips to Get Your Content Seen on Facebook. Focus on positive and fun content on Facebook.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 16, 2012
    [Facebook] What B2B Marketers Need to Know About the Facebook IPO Filing
    by Jason Miller Last week I was interviewed by Demand Gen Report regarding the recent IPO filing by Facebook and how it’s going to affect the B2B marketers’ world. As Facebook inevitably becomes better at  lead generation , B2B marketers are going to be forced to spend more time and money on them as well as on social overall.
  • TOMORROW PEOPLE  |  MONDAY, MAY 21, 2012
    [Facebook] Facebook: Dissecting The IPO [INFOGRAPHIC]
    Source: Facebook: Dissecting The IPO (Infographic). View an enlarged version of this Infographic » Click here to download a.pdf version of this infographic
  • PWB MARKETING BLOG  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] 11 Twitter Tips for Building Business Relationships
    Follow their company on Facebook. Post one of their blog posts you enjoyed on your Facebook Wall. B2B Internet Marketing B2B Social Media Facebook Media TwitterMore and more businesses are jumping into Twitter to find new customers and connect with current ones. Twitter has unwritten rules of engagement. Make the tweet personal.
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Facebook] How to Host a Facebook Chat
    'When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats! With the introduction of the new Facebook reply feature, users could actually have conversations in the comments of a post.
  • HUBSPOT  |  FRIDAY, NOVEMBER 4, 2011
    [Facebook] The 15 Best Facebook Pages You've Ever Seen
    With more than 800 million users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page. Facebook Pages were specifically engineered for businesses. The 15 Best Facebook Pages You've Ever Seen. Threadless.
  • EMAGAZINE B2B BLOG  |  TUESDAY, JANUARY 17, 2012
    [Facebook] New Facebook Insights are Meaningful for Business (well, most are anyway)
    There has been a great deal of grumbling among the users of Facebook at the new changes to its look and feel, most notably the roll-out of the Timeline onto everyone’s personal page.  There have also been mixed reviews to the new Facebook Insights provided to Page owners.  Facebook Social MediaWhile I agree some of the new [.].
  • BLOG MY CALLS  |  TUESDAY, MAY 15, 2012
    [Facebook] Facebook v. Google+: Who Wins?
    Facebook is the invincible juggernaut. Over 800 million people use Facebook every month. Facebook is dropping 1 billion dollars for companies and patents every other day (or at least it feels like it). Life is good at Facebook headquarters. Their impending IPO could be one of the richest in history. Or is it
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 16, 2009
    [Facebook] Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?
    Some points to keep in mind: I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group. used the group search functions found on Facebook and LinkedIn respectively. Interesting Findings: Almost all of the agencies did NOT link to their profiles on Facebook, LinkedIn, Twitter, etc.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Facebook] Facebook VP: 3 Steps to Building Brands on Facebook
    That’s what David Fischer, Facebook’s Vice President of Advertising and Global Operations, told the audience at ad:tech , the yearly conference for digital marketers. Personalization, Fischer noted, is the reason why Facebook is growing so rapidly – 800 million registered users and counting. David Fischer.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, DECEMBER 10, 2011
    [Facebook] 4 Online Contests Worth Looking Over
    And with the advent of social media, increasingly contests feature Facebook, YouTube or Twitter. The contest helped Dockers spread engagement by hosting it on Facebook. We gave away 200,000 Eaves (EmpireAvenue’s virtual currency) per day to one lucky contest who registered on our Facebook page over 10 days. Dockers. Eloqua.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] How to Create Custom Tabs for Facebook Business Pages
    With over 800 million active users, Facebook can be a powerful channel for your business , no matter what you sell. Facebook business pages are becoming more customizable , and with page tabs, Facebook makes it possible to pull in your own custom content alongside the generic Facebook tabs like "wall," "info," and "activity stream."
  • HUBSPOT  |  WEDNESDAY, DECEMBER 29, 2010
    [Facebook] 7 Proven Facebook Marketing Tactics
    It’s been quite the year for Facebook. Throughout 2010 companies and organizations of all sizes have taken advantage of all that Facebook has to offer. Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix. Here are seven.
  • HUBSPOT  |  THURSDAY, OCTOBER 21, 2010
    [Facebook] The 9 Worst Ways to Use Facebook for Business
    Facebook fan pages are useful tools for connecting with your audience on a site they visit each and every day. You can broadcast messages on their Facebook homepage newsfeed, spark conversations that can provide your company with valuable feedback, and encourage fans to upload their own content. Take advantage of the extra space!
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Facebook] Visualize Social Media Data
    Facebook. Paul Butler, part of Facebook’s data infrastructure team, took just 2% of Facebook’s user data (10 million records) and compiled this beautiful image that shows how we connect within our countries and around the world. BI Social Media data facebook infographics LinkedIn Twitter visualizeLinkedIn. Twitter.
  • ENGAGE  |  THURSDAY, APRIL 14, 2011
    [Facebook] 3 Tips for Better Engagement on Facebook
    I t’s hard enough getting someone to flirt with you on Facebook. Almost out of the question, especially if you step out of this corny metaphor and into the real-world challenge faced by most organizations: getting more engagement out of people on Facebook. Maybe you even came here through a link on Facebook. But getting engaged?
  • B2B MARKETING TRACTION  |  MONDAY, MAY 7, 2012
    [Facebook] B2B Marketers: It’s Time to Claim Your Facebook Company Page
    You may not know it, but your company page already exists on Facebook. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. If your company page did not exist, Facebook created a blank page for you. Facebook b2b marketingAnd, it’s blank.
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 25, 2011
    [Facebook] Why a Facebook Company Page Makes You Less of a Dinosaur
    When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook. Get into the twenty-first century and get on Facebook!
  • CROSS-CHANNEL CONVERSATION  |  WEDNESDAY, APRIL 17, 2013
    [Facebook] The Effectiveness of Using Facebook Login: Analysis of 150 Leading Websites
    '[Posted by Mickael Bentz, Product Marketing Manager, Neolane] Facebook Login (formerly Facebook Connect) is a social sign-on solution.  It allows visitors to log into websites or to complete forms in just a few clicks, using their Facebook credentials. SEO & Social Media Mickael Bentz Posts
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 23, 2011
    [Facebook] Secret to a Killer B2B Social Media Program
    Businesses spend hours publishing blog posts, sending out tweets, and posting on Facebook how great their product is, promoting speaking events, sharing staff updates, discussing company news, and pushing out special sales and promotion. B2B Social Media Content Marketing Demand Generation Facebook MediaFrustrated.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Facebook] An Editorial Calendar for Facebook? Absolutely.
    My job was to optimize and grow that presence with an emphasis on Facebook. thought to myself, well we have an editorial calendar for our blog which plans out topics and an overarching theme throughout each quarter, why not apply that same philosophy to our Facebook? The One stat, one point, one amazingly optimized piece for Facebook.
  • SAZBEAN  |  THURSDAY, JANUARY 30, 2014
    [Facebook] Does the Facebook News Feed Algorithm Leave Out Lurkers?
    'FACEBOOK LIKE (Photo credit: owenwbrown) There’s been much news about the Facebook News Feed Algorithm which seems to remove posts from most of our friends and the pages we’ve liked — some might claim for reasons of wanting people to buy promoted posts. Will this make Facebook less useful in general?
  • HUBSPOT  |  FRIDAY, DECEMBER 30, 2011
    [Facebook] How Timeline Radically Changes Your Facebook Marketing Strategy
    In the early days of social media, the fact that the shelf life of Facebook posts were much longer than tweets was often discussed. But as the years have passed, Facebook has changed immensely. The most recent posts that appear on a Facebook feed are now a direct result of the latest content being published. hours.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 19, 2011
    [Facebook] The Anatomy of an Effective Facebook Business Page
    Successful inbound marketers understand the value of an effective Facebook presence complete with an engaging business page that attracts a lot of 'Likes' (By the way, have you liked HubSpot on Facebook yet? But for those just getting accustomed to Facebook business pages and all they have to offer, the experience can seem daunting.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Facebook] 25 Facebook Page Ideas You Haven't Tried Yet
    Facebook offers a great opportunity to engage your prospects with its business pages. From videos to photos to questions, there are many different features within Facebook pages that allow you to appeal to every type of user. But how can you keep the content you post on your Facebook page fresh? Posting Statuses on Your Wall.
  • LEAD VIEWS  |  FRIDAY, JUNE 25, 2010
    [Facebook] Facebook And Twitter Not For Generating B2B Leads!
    Especially the more popular channels like Twitter, Facebook and Linkedin. Linkedin topped the list of social media sites – sending the maximum number of leads, Wikipedia came second followed by Twitter and then Facebook. People who came in from Facebook – mostly visited the About us page and the Corporate blog.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Facebook] Will Facebook Messages Replace Email Marketing?
    Lots of buzz and speculation about Facebook messages since the big Zuckerberg announce. In fact most Facebookers still don’t have a facebook.com address yet, you still have to be invited.  Sharon Suetos over at the Social Media Examiner has a good piece describing the basics of Facebook messages here: [link]. Tweet This!
  • HUBSPOT  |  WEDNESDAY, JUNE 6, 2012
    [Facebook] Facebook Finally Lets Marketers Launch Mobile-Only Facebook Ads
    When Facebook filed its S-1, Mark Zuckerberg outlined 35 risk factors that could "materially and adversely affect" the company. Facebook's mobile platform doesn't show ads -- so the more that grows, the worse for us.". So why is it taking so long for Facebook to jump on the mobile gravy train? And mobile is (shocker) growing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MARCH 16, 2009
    [Facebook] Personal Brands RULE on Social Networks
    On Facebook you can’t be a Friend of a brand but you can be a Fan of a brand. But on Facebook that interaction is relatively low and un-engaging. It’s the sum total of many personal brands that make up that experience people have with your brand on Social Networks like Facebook.
  • BIZNOLOGY  |  FRIDAY, MAY 18, 2012
    [Facebook] This Post Is NOT About Facebook’s IPO (Sorta)
    No matter how deep you are into your Friday, it is likely that you have been inundated with the Facebook IPO watch. Because the impact of this “event” is not the IPO itself, it’s what Facebook looks like moving forward. Facebook is going to be an interesting entity moving forward. Image via CrunchBase. Why not?
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Facebook] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. But it turns out I could have stopped all my maneuvering weeks ago when Facebook quietly updated their Facebook Page Terms to allow calls-to-action in cover photos.
  • DIGITAL BODY LANGUAGE  |  SUNDAY, MAY 24, 2009
    [Facebook] Digital Body Language: Our B2B Facebook Marketing Strategy
    At Eloqua, we are lucky to have some of the most interesting, fun, and social customers around (they are marketers, after all), so when we started talking about what one might do with Facebook from a B2B marketing perspective, an obvious answer came up. So, our Facebook plan developed. Tags: Facebook Social media Eloqua
  • HUBSPOT  |  MONDAY, OCTOBER 24, 2011
    [Facebook] 6 Facebook Marketing Best Practices
    The following is an excerpt from our newest ebook: How to Master Facebook Marketing in 10 Days. You will notice that successful brands on Facebook don’t preach or sell to their fan base, they engage with them. Facebook is no different. Link directly to landing pages for ebooks and webinars to generate leads from Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Facebook] How to Achieve a Return on Conversation with Emotional Marketing
    m going to unveil the secret to breaking through the noise on Facebook right here in this post. My thesis posed this simple question: Can this type of deeper interaction and relationship building happen online (specifically on Facebook), between brands and consumers? Amy’s Facebook Page is littered with opinion-seeking posts.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Facebook] Facebook Tests Pinterest-Style Feature Called 'Collections'
    Facebook may be dishing out a little bit of competition. According to TechCrunch , these posts save and share products to a “Wishlist” on Facebook users' profiles, and feature a “Buy” button that users can click on to make purchases offsite. What do you think of Facebook's new Collections? Watch out, Pinterest. Who knows.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 25, 2013
    [Facebook] 6 Cringeworthy Marketing Technology Failures
    On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Marketing Technology Adobe eloqua Facebook marketo Neolane VerticalResponse 'Today’s marketing simply wouldn’t exist without marketing technology. Or at least that’s how it is supposed to happen. You just create the rules.
  • CHRIS KOCH  |  FRIDAY, MAY 13, 2011
    [Facebook] Social media’s Hallmark Moment: the Twitter Auto DM
    If your on Facebook too hit me up!” Cause hitting peeple up on Facebook is what me like to do. Social Media Facebook Online Communities Social network Twittertry to imagine the impulses that motivate the writers behind these parsimonious hanging chads of fake individualized attention. Technology is wonderful isn’t it? Will try?
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] Facebook Redesigns Facebook Pages
    Recent and upcoming changes to the design of Facebook Pages promises to give social media marketers more flexibility to increase engagement. Pages will look and function more like user profiles. Pages will have more opportunities to share. Early feedback on the changes has been positive. View Original Article
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Facebook] Should You Use Facebook for Your Business?
    You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. Are There Other Ways to Use Facebook? Thoughts?
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 15, 2013
    [Facebook] 7 Essential Functions for Viral Facebook Contests
    'After the recent change of the Facebook promotion guidelines you can run contests on your timeline with a single post. Related Stories Five Reasons Your Facebook Giveaways Should Not Run on Business Pages New Facebook Contest Rules: What You Need to Know The Anatomy of a Well-Executed Mobile Facebook Contest.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]
    Just think about how different Facebook was only a year ago! We've also seen some smaller, yet still critical changes to features like Facebook's ad platform , how the social network calculates metrics like 'Reach,' and many more. And that's just talking Facebook. Is your page optimized to attract and engage new Facebook fans
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Facebook] 10 Examples of Facebook Ads That Actually Work (And Why)
    Facebook ads. Facebook ads are what bring us here today. While there has been quite a bit of controversy surrounding the effectiveness of Facebook ads lately (you remember the whole GM thing , right?), If we're talking about 'online advertising best practices,' exactly what makes an effective Facebook ad? 1) Bing. Fiverr.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MAY 4, 2010
    [Facebook] Is B2B Content "Likeable"?
    With all the discussion about Facebook's new "Like" (or "Recommend") button for the web, I thought it would be worthwhile running a small experiment to answer the following question: Do the readers of B2B content share more on Twitter or Facebook? Does it become shareable on Facebook? What have you seen for B2B content?
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    'I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting first.
  • HUBSPOT  |  MONDAY, MARCH 12, 2012
    [Facebook] 9 Excellent Examples of Brands Using Facebook's New Page Design
    It's been about a week since Facebook launched the new design for brand pages (along with some slightly new rules and capabilities). If you haven't set up your new Facebook page yet, not to worry. Take a look at how these brands are making use of the new Facebook page design, and use it as inspiration to get your own page up to date!
  • HUBSPOT  |  MONDAY, JANUARY 31, 2011
    [Facebook] Top 5 Things Not to Do on Facebook
    Again and again, I see businesses and professionals making these mistakes on Facebook. As someone new to Facebook, these may seem like reasonable things to do, so I'm here to explain why you absolutely should NOT be making these mistakes. The point of Facebook is to interact with your community that's already hanging out there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Facebook] 8 Shocking New Social Media Facts
    1) 7 percent of Americans have never heard of Facebook. How can seven out of 100 people you see each day have no clue about Facebook? But Facebook is, and the penetration of this single brand is beyond belief. It seems like that fact alone might be a reason some people would want to invest in Facebook. Magazines.
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Facebook] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    'My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. To be honest, it''s hard for me to remember how Sponsored Stories differ from the 26 other ad products Facebook has. Facebook is also modifying its current product offerings, in addition to paring them down.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MAY 8, 2012
    [Facebook] 5 Ways to Customize Facebook to Improve Your Business Presence
    We all know Facebook “forced” us to change our appearance to the timeline. Facebook Online Marketing Social MediaAnd we’ve all whined about it, posted about it, complained and shaken our fists in the air. How about using it to improve your business presence? Here are five ways: 1. Pin your images with purpose.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 30, 2013
    [Facebook] How Your Biz Can Break Through Facebook Clutter
    Facebook has had a busy first half of 2013, releasing a long-anticipated graph search feature and undergoing a major facelift with posts on the right side of users’ timelines and music, photos and recent activity appearing on the left. The post How Your Biz Can Break Through Facebook Clutter appeared first on VR Marketing Blog.
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 1, 2012
    [Facebook] Anyone Can Create a Facebook Page Using Your Brand
    Did you know that Facebook will allow anyone to create a Facebook Company Page? Facebook believes in open networking. There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2011
    [Facebook] How to Encourage Engagement on Facebook
    With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. In the survey, AT&T found that 41% of small businesses surveyed have a Facebook page for their business. Free eBook: 2011 Facebook Marketing Guide. eMarketer found a 20.0% Keep Posts Short.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 22, 2013
    [Facebook] State of the Union Facebook 2013
    The ever evolving Facebook: Profile shown on Thefacebook in 2005 (Photo credit: Wikipedia). Ah … Facebook.  No matter what you call it, the truth is that 2012 was a banner year for FacebookFacebook major stakeholder groups are demanding more and more in 2013. The Future of Facebook Graph Search (and Google).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Facebook] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Makes sense, especially since tagging a photo is innately more intimate than simply liking a page on Facebook. When a person posts a photo on Facebook, it can be tagged with a link to the profiles of everyone who appears in that photo.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 2, 2011
    [Facebook] INFOGRAPHIC: Twitter vs. Facebook
    From BuySellAds.com, here's an infographic that compares user demographics between Twitter and Facebook to help marketers understand which platform would be more effective for them. View Original Article
  • HUBSPOT  |  MONDAY, NOVEMBER 19, 2012
    [Facebook] A Simple Breakdown of All Your Facebook Advertising Options
    Facebook seems to be launching a new form of advertising -- or some new feature within the advertising -- every day. From the launch of Sponsored Stories to the mobile promotion of app downloads, Facebook is working hard at post-IPO monetization. This should help you keep all the Facebook ad options straight! 1) Facebook Ad.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 3, 2012
    [Facebook] Top 10 B2B Social Media Posts of 2011
    The oldest post still draws traffic for the terms B2B and Facebook. Because this shows our site as an authority on this topic, other posts about B2B and Facebook have drawn traffic over time. Updated] 10 Examples of B2B Facebook Fan Pages (December). Ways for B2B Companies to Engage on Facebook (September).
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] Are You Promoting Your Facebook Fan Page?
    I must confess that when it comes to promoting our Facebook page, we don’t do a good job. But for those of you who are focusing on building your fan page, I came across a great article by Justin Wise in a recent post on Social Media Examiner that highlighted 20 ways to spread the word on your Facebook fan page by educating your readers.
  • HUBSPOT  |  TUESDAY, JUNE 22, 2010
    [Facebook] How to Create a Facebook Page Vanity URL
    If you don't already have a Facebook page or your business, go create one. With over 500 million active users, Facebook is a powerful network to tap into to expand the online footprint of your business. Here's How to Create a Facebook Page Vanity URL: 1.) Facebook will give you a few suggested options based on your name.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 30, 2012
    [Facebook] Why Branch Out Instead Of Linking In?
    While LinkedIn is at present the most popular social media network for professionals with approximately 135 million users, Facebook’s base of 800 million users seems to offer some potential competition for professional networking. Many younger professionals are intimidated by LinkedIn but very active on Facebook.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Facebook] Infographic: Men vs Women on Facebook
    More Facebook Grader data! This time I looked at the differences between men and women on Facebook and found some pretty interesting things. And don't forget, if you want to learn more about user behavior through data and statistics, be sure to register for my Science of Facebook webinar on June 29th. Connect with HubSpot
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