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  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Facebook] How to Host a Facebook Chat
    'When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats! With the introduction of the new Facebook reply feature, users could actually have conversations in the comments of a post.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 21, 2012
    [Facebook] Facebook is Now a Local Search Tool for Those On-the-Go
    On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in. What Now?
  • EMAGAZINE B2B BLOG  |  TUESDAY, JANUARY 17, 2012
    [Facebook] New Facebook Insights are Meaningful for Business (well, most are anyway)
    There has been a great deal of grumbling among the users of Facebook at the new changes to its look and feel, most notably the roll-out of the Timeline onto everyone’s personal page.  There have also been mixed reviews to the new Facebook Insights provided to Page owners.  Facebook Social MediaWhile I agree some of the new [.].
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] Are You Promoting Your Facebook Fan Page?
    I must confess that when it comes to promoting our Facebook page, we don’t do a good job. But for those of you who are focusing on building your fan page, I came across a great article by Justin Wise in a recent post on Social Media Examiner that highlighted 20 ways to spread the word on your Facebook fan page by educating your readers.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 2, 2012
    [Facebook] Facebook: Are the Good Times Really Over for Good?
    Last week, we perhaps had a watershed moment in the ongoing maturation of Facebook as a business. Mark Cuban, owner of the Dallas Mavericks, posited that Facebook was “blowing it” by offering the Mavs an “opportunity” to make posts visible to its fans for $3,000. People can’t get away from Facebook.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Facebook] Facebook VP: 3 Steps to Building Brands on Facebook
    That’s what David Fischer, Facebook’s Vice President of Advertising and Global Operations, told the audience at ad:tech , the yearly conference for digital marketers. Personalization, Fischer noted, is the reason why Facebook is growing so rapidly – 800 million registered users and counting. David Fischer.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 7, 2012
    [Facebook] B2B Marketers: It’s Time to Claim Your Facebook Company Page
    You may not know it, but your company page already exists on Facebook. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. If your company page did not exist, Facebook created a blank page for you. Facebook b2b marketingAnd, it’s blank.
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 25, 2011
    [Facebook] Why a Facebook Company Page Makes You Less of a Dinosaur
    When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook. Get into the twenty-first century and get on Facebook!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Facebook] 5 ways to use social media in sales even if your customer isn’t on Facebook
    The post 5 ways to use social media in sales even if your customer isn’t on Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” 1) Be there first. 2) Curation nation. Thank you.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 14, 2011
    [Facebook] 8 B2B Facebook Landing Pages
    B2B marketers see the growing numbers of Facebook users and join the ranks of businesses who set up outposts on the world’s largest social network. As Facebook is a tightly controlled environment, there are few opportunities for branding and creating a branded experience for your customers and prospects. Buddy Media. Buddy Media.
  • SAZBEAN  |  THURSDAY, JANUARY 30, 2014
    [Facebook] Does the Facebook News Feed Algorithm Leave Out Lurkers?
    'FACEBOOK LIKE (Photo credit: owenwbrown) There’s been much news about the Facebook News Feed Algorithm which seems to remove posts from most of our friends and the pages we’ve liked — some might claim for reasons of wanting people to buy promoted posts. Will this make Facebook less useful in general?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 25, 2014
    [Facebook] Creating Facebook Retargeting Ads: A Step-by-Step Guide
    'Facebook empowers businesses of all sizes to retarget their existing customers. Here, we walk you through the basics of creating a Facebook retargeting ad in this quick guide. On the left-hand column of your Facebook News Feed page, click Ads Manager. They’ll be matched with people on Facebook to create an audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 3, 2013
    [Facebook] Risky Business: Can Liking a Facebook Page Cost You Your Job?
    Maybe it’s time to go back and examine which pages you’ve “liked” on Facebook. Four deputies and two civilian employees were fired after they “Liked” the Facebook page of the candidate opposing their boss in the campaign for sheriff. Liking a Facebook page is making a statement. The Appeal.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, FEBRUARY 16, 2011
    [Facebook] Will Facebook Messages Replace Email Marketing?
    Lots of buzz and speculation about Facebook messages since the big Zuckerberg announce. In fact most Facebookers still don’t have a facebook.com address yet, you still have to be invited.  Sharon Suetos over at the Social Media Examiner has a good piece describing the basics of Facebook messages here: [link]. Tweet This!
  • VERTICAL RESPONSE  |  THURSDAY, MAY 15, 2014
    [Facebook] Facebook Announces New Detailed Video Metrics
    'As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages. Image courtesy of Facebook.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 12, 2012
    [Facebook] Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers
    At the end of March, Facebook will be launching their new design for fan pages. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes.
  • CHRIS KOCH  |  FRIDAY, MAY 13, 2011
    [Facebook] Social media’s Hallmark Moment: the Twitter Auto DM
    If your on Facebook too hit me up!” Cause hitting peeple up on Facebook is what me like to do. Social Media Facebook Online Communities Social network Twittertry to imagine the impulses that motivate the writers behind these parsimonious hanging chads of fake individualized attention. Technology is wonderful isn’t it? Will try?
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Facebook] Should You Use Facebook for Your Business?
    You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. Are There Other Ways to Use Facebook? Thoughts?
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] Facebook Redesigns Facebook Pages
    Recent and upcoming changes to the design of Facebook Pages promises to give social media marketers more flexibility to increase engagement. Pages will look and function more like user profiles. Pages will have more opportunities to share. Early feedback on the changes has been positive. View Original Article
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Facebook] Obey Facebook’s Rules of Engagement (Or Else)
    'Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? Nothing like getting a call from a frantic client and then seeing the Facebook email of doom in your inbox: Your app has been disabled. The five Facebook principles. Give people control.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, MAY 4, 2010
    [Facebook] Is B2B Content "Likeable"?
    With all the discussion about Facebook's new "Like" (or "Recommend") button for the web, I thought it would be worthwhile running a small experiment to answer the following question: Do the readers of B2B content share more on Twitter or Facebook? Does it become shareable on Facebook? What have you seen for B2B content?
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Facebook] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch. Facebook Features, pt.
  • EMAGAZINE B2B BLOG  |  TUESDAY, MAY 8, 2012
    [Facebook] 5 Ways to Customize Facebook to Improve Your Business Presence
    We all know Facebook “forced” us to change our appearance to the timeline. Facebook Online Marketing Social MediaAnd we’ve all whined about it, posted about it, complained and shaken our fists in the air. How about using it to improve your business presence? Here are five ways: 1. Pin your images with purpose.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 11, 2010
    [Facebook] 3 Facebook Tips to Protect Your Privacy
    Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 3 Facebook Tips to Protect Your Privacy If you use your Facebook account for strictly business, then what I’m about to share won’t be as important. real Keeper. Thanks.
  • B2B MARKETING TRACTION  |  THURSDAY, NOVEMBER 1, 2012
    [Facebook] Anyone Can Create a Facebook Page Using Your Brand
    Did you know that Facebook will allow anyone to create a Facebook Company Page? Facebook believes in open networking. There are few constraints on Facebook as a default, and when you create a personal profile or company page if you want to protect your privacy you can adjust your settings to suit.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Facebook] 5 Ways B2B Companies Can Take Advantage of Facebook
    'Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. The first way to take advantage of Facebook is to create a content strategy.
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 2, 2011
    [Facebook] INFOGRAPHIC: Twitter vs. Facebook
    From BuySellAds.com, here's an infographic that compares user demographics between Twitter and Facebook to help marketers understand which platform would be more effective for them. View Original Article
  • BIZNOLOGY  |  FRIDAY, MAY 18, 2012
    [Facebook] This Post Is NOT About Facebook’s IPO (Sorta)
    No matter how deep you are into your Friday, it is likely that you have been inundated with the Facebook IPO watch. Because the impact of this “event” is not the IPO itself, it’s what Facebook looks like moving forward. Facebook is going to be an interesting entity moving forward. Image via CrunchBase. Why not?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 12, 2011
    [Facebook] Case study: Facebook ads create Hollywood buzz
    In this case study, we focused on launching a week-long Facebook ad campaign that delivered some stunning results that ultimately grew visits to the client’s website by more than 150% per day, garnered more than 400 views of their movie preview, grew Facebook page likes by more than 200% … and filled the theater. What do you do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 27, 2013
    [Facebook] Is it time to choose a social media specialty?
    'Click here if you cannot view my interview with Facebook Analytics guru Jon Loomer. ” I got a chance to catch up with a bright young marketing star — Jon Loomer — who has taken the leap and narrowly focused his marketing consultancy on Facebook. Plus, Jon give us one mega bonus tip on how to be effective on Facebook.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Facebook] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Makes sense, especially since tagging a photo is innately more intimate than simply liking a page on Facebook. When a person posts a photo on Facebook, it can be tagged with a link to the profiles of everyone who appears in that photo.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 1, 2014
    [Facebook] Facebook’s Changing Algorithm: How to Make it Work for You
    'Earlier this month, Facebook execs penned a blog post describing changes to the social media giant’s news feed algorithm. “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about,” the Facebook blog states.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 9, 2011
    [Facebook] Facebook Settles with FTC on Privacy Issue: What Does This Bode for Social Media Users and Businesses? [Analysis]
    Facebook has probably realized what the adage on great power coming with great responsibility really means with what it has gone through over the past year. But finally putting an end to the saga and perhaps effectively avoiding any onerous sanctions, Facebook reached a settlement with the FTC last week. Facebook
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 23, 2013
    [Facebook] Full-Screen Facebook Ads a Game Changer?
    'Facebook is stepping up its advertising game! Hall writes, “Facebook is reportedly working on full-screen autoplay video ads it will supposedly roll out no later than this summer. as it’s a tell-tale sign of Facebook looking to leverage its overall size for revenue dollars. Steamfeed.com’s Brian S. Women under 30.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 17, 2011
    [Facebook] How a Tiny Grocer Outflanks Kroger on Facebook
    The right niche and the right approach enable a two-person company to outshine a retailing giant on Facebook. In particular, their use of live events and of Facebook demonstrates how small can be beautiful when it comes to 21st-century marketing. Best of all, on Facebook they can battle local giant Kroger toe-to-toe.
  • B2B MEMES  |  FRIDAY, MARCH 11, 2011
    [Facebook] Social Media and Ethics: An Interview with B2B Editor Maureen Alley
    also manage RD+B ’s Facebook page. Facebook is a different animal from Twitter so I keep that in mind when posting anything to this page. My goal with the Facebook page is a place to provide more content than 140 characters—enhancing information that was provided in a tweet. Absolutely. It’s very fluid. Great question.
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [Facebook] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank. 
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2012
    [Facebook] How to Customize Your Social Updates for Facebook and Twitter
    Once upon a time, when marketing on Twitter and Facebook was in its infancy, auto-uploading the same posts to both platforms was considered acceptable and efficient. Twitter and Facebook speak a different language -- what your audience looks for on one is not the same as what they look for on the other. Facebook: Engage and Redirect.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 11, 2011
    [Facebook] Facebook Application Settings. What you should know.
    A friendly reminder about Facebook applications and what they are learning about you. In this SlideShare deck you will learn: How applications are gaining access to your Facebook account. How to change your Facebook Application settings What data these applications are accessing about you.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 20, 2011
    [Facebook] B2B Marketers – It’s Time to Face Your Fear of Facebook
    Less than a year ago Facebook changed its privacy policies and clumsily lost the trust of some of its users – including those who wanted to establish a business presence on Facebook. The reaction was so intense I removed all mention of Facebook in the social media presentations I did for most of last year. Tweet. or 45.8
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 16, 2011
    [Facebook] How B2B Brands Respond to Facebook Attacks
    As B2B companies create Facebook Pages, in addition to creating a content strategy and an engagement strategy, which are processes for what to post and how to engage with comments, they need to develop a process for dealing with a crisis. Dell on Facebook. Intel on Facebook. Conferences Facebook Social Networks crisis plan SXS
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Facebook] How to Achieve a Return on Conversation with Emotional Marketing
    m going to unveil the secret to breaking through the noise on Facebook right here in this post. My thesis posed this simple question: Can this type of deeper interaction and relationship building happen online (specifically on Facebook), between brands and consumers? Amy’s Facebook Page is littered with opinion-seeking posts.
  • PWB MARKETING BLOG  |  MONDAY, AUGUST 22, 2011
    [Facebook] Top Ten Reasons You Know You’re a Social Media Expert [Humor]
    So we thought we’d compile the top ten reasons you know you’re a social media expert: You have more than 6 social profiles – Linkedin, Facebook, Twitter, YouTube, Google+, Flickr, FourSquare. You’ve checked-in to a business via Foursquare, Facebook, and Google+. You are the administrator to more than three Facebook Pages.
  • WRITING ON THE WEB  |  TUESDAY, JUNE 8, 2010
    [Facebook] Why Use Twitter, Facebook & LinkedIn for Content Marketing?
    alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Around 2004, sites like Facebook, Myspace, and Twitter came along, but they didn’t really pick up steam until 2006 and later. Facebook ( friend me here on Facebook ).
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 22, 2013
    [Facebook] State of the Union Facebook 2013
    The ever evolving Facebook: Profile shown on Thefacebook in 2005 (Photo credit: Wikipedia). Ah … Facebook.  No matter what you call it, the truth is that 2012 was a banner year for FacebookFacebook major stakeholder groups are demanding more and more in 2013. The Future of Facebook Graph Search (and Google).
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 18, 2011
    [Facebook] Connect Your Blog to Facebook Automatically
    Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. How to Automatically Link Blog Posts to Facebook. Facebook. Share this on Facebook.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Facebook] The Six Keys to Small Business Social Media Marketing Success on Facebook
    Have you generated 50% of your website traffic from Facebook? Many small businesses spend time on Facebook without realizing what they perceive to be a good return on their investment. After their Beta website launched on March of 2012, they turned their attention toward Facebook advertising. Adopt the Facebook Page Golden Rule.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Facebook] Facebook messaging reaction (pt1)
    Guest blog by Rob Smith, digital director, Blueleaf: Facebook’s new messaging service has a few profound effects on communications, especially to those targeting younger generations. People on Facebook will be able to receive messages in the way they want to receive them (SMS, email, chat etc) and can send them how they want too.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 15, 2013
    [Facebook] 7 Essential Functions for Viral Facebook Contests
    'After the recent change of the Facebook promotion guidelines you can run contests on your timeline with a single post. Related Stories Five Reasons Your Facebook Giveaways Should Not Run on Business Pages New Facebook Contest Rules: What You Need to Know The Anatomy of a Well-Executed Mobile Facebook Contest.
  • ENGAGE  |  WEDNESDAY, APRIL 18, 2012
    [Facebook] So, You’re on Facebook. So What?
    T here was a time not long ago when the term “social media strategy” amounted to setting up a Facebook account and enthusiastically asking customers to “Like” your product. I know a three-year-old Malti-Poo named Lucky with his own Facebook page (I’m not even kidding). Simply being on Twitter or Facebook or even Pinterest won’t do.
  • CLIENT BRIDGE  |  FRIDAY, APRIL 29, 2011
    [Facebook] INFOGRAPHIC: A World without Facebook
    From SingleGrain, here's an infographic that shows the magnitude of Facebook's influence. View Original Article
  • FOLLOW THE LEAD  |  THURSDAY, NOVEMBER 18, 2010
    [Facebook] Keeping Social Media Under Control
    That’s on top of regularly checking Facebook (55%), Twitter (40%) and blogs (23%). Tags: Sales & Marketing Facebook Twitter In what might raise a few eyebrows, top managers check their personal e-mail (90%) slightly more often than their corporate e-mail (89%), according to a recent study. That’s
  • CEEKUE  |  WEDNESDAY, FEBRUARY 9, 2011
    [Facebook] Facebook Is For Kids – Your Future Customers
    You don’t hear them that much anymore today, but there are still people (marketers too) that think using Facebook for serious B2B marketing purposes is nonsense. Facebook – and other social platforms – is for kids, they say. Social Media b2b facebook demographicsDemographics Demographics – like [.].
  • EMAGAZINE B2B BLOG  |  TUESDAY, SEPTEMBER 27, 2011
    [Facebook] How to leverage Facebook for business – I
    This is the first of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit.  It assumes some casual familiarity with Facebook, but nothing approaching wizard level.  The second part will appear here within 2 weeks. B2B Web Strategy Social Media
  • CEEKUE  |  WEDNESDAY, AUGUST 11, 2010
    [Facebook] 1 Simple But Very Effective Tip For Facebook, Linkedin And Other Social Platforms
    Millions of people have a profile on one or more of the social platforms like Facebook and Linkedin. There There are also a lot of companies that have a page (Facebook) or a group (Linkedin) where employees gather. Tags: CRM New Platforms facebook linkedin crm All this information is waiting there for you to use it.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 8, 2011
    [Facebook] Tips on Using Facebook as a Good B2B Marketing Tool
    Although Facebook’s initial intention was to connect and share on a personal level, B-to-B companies for the most part have a hard time using Facebook as part of their overall marketing program. Here are some facts to consider: People on Facebook. 50% of our active users log on to Facebook in any given day.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 14, 2009
    [Facebook] The Medium is the Message: B2B Marketing, Social Media, and Conversation Context
    wrote recently about our Facebook B2B marketing strategy , which leveraged the context of the Facebook medium to guide the message being delivered. Facebook carries a very social vibe, and our goal with our Facebook strategy is to keep our conversations relevant to that context. It is the same in social media.
  • EMAGAZINE B2B BLOG  |  THURSDAY, MAY 3, 2012
    [Facebook] Best Practices for Facebook Posting
    Timing is everything – The best time to post to your Facebook Timeline in general is between 8 p.m.-7 Find more information on timing your Facebook posts. but check your analytics and experiment to find the time that’s best for your company. What a Difference a Day Makes – In general, stories posted on [.].
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Facebook] Social Media Writing: How to Write for Engagement on Facebook
    Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience members. Since Facebook is a visual medium, large blocks of text just aren’t as appealing as short, snappy statements.
  • ENGAGE  |  MONDAY, AUGUST 13, 2012
    [Facebook] Express Yourself: 6 Ways to Get Creative with Facebook Cover Photos
    What does this have to do with Facebook? According to this study by EyeTrack Shop , visitors spend more time focusing on the cover photo than anything else on a Facebook page. This is perhaps one good thing about the changes that Facebook made a few months back. These cover photos set the tone for your entire Facebook page.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MAY 1, 2012
    [Facebook] Join Me on Facebook to Get 31 Tips in 31 Days for Generating Website Leads
    And so, as a way to countdown to the launch of my rebranded Website (and to light a fire under my butt to get this new site DONE before the end of May), I’m doing a Facebook campaign : 31 Tips in 31 Days for Generating Website Leads. You can get easy access to all 31 tips by “Liking” my Facebook page (I’ll also be posting them on Twitter ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Facebook] Andy Warhol on social media
    Here is his introduction to Facebook, after being asleep for nearly 25 years …. That thing in front of you is an iPad and with that you can instantly connect with people from all over the world through Facebook. But this Facebook looks stupid. Me: Facebook. And how does Facebook stay in business? Me: Not always.
  • CLIENT BRIDGE  |  WEDNESDAY, JULY 13, 2011
    [Facebook] INFOGRAPHIC: Quantifying Facebook
    From Visual Loop, here's a video infographic that gives perspective on the dramatic pervasiveness of Facebook. View Original Article
  • SAZBEAN  |  MONDAY, NOVEMBER 29, 2010
    [Facebook] Stand Out with a Custom Facebook Page
    Facebook! Facebook! Facebook! With so many people spending so much time on Facebook, businesses are clamoring to get a Facebook page set up to get in front of all those eyeballs. It also links to other custom pages on Facebook, giving the story of Coca-Cola and enticing fans to connect via other social networks.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Facebook] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
    Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. Facebook Apps and Tools.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 18, 2014
    [Facebook] 3 Questions to Ask Before You Create a Facebook Ad
    And Facebook is no different. Facebook started supporting advertising soon after it launched in February, 2004. No matter what size your company is, some questions need to be asked regardless of whether you’re running a multi-million dollar campaign or creating your first self-serve ad on Facebook. So there you have it.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 13, 2014
    [Facebook] How B2B marketers can turn Facebook into a lead generating machine
    Researchers at Princeton University recently released a study suggesting that Facebook is about to disintegrate and collapse within the next couple years due to a mass user exodus. To misquote Mark Twain, “rumors of Facebook’s death are greatly exaggerated.”. But wait, you thought Facebook was only for B2C brands? Not so!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, FEBRUARY 5, 2012
    [Facebook] What Does Facebook Get Back for Every Sales & Marketing Dollar? [Chart]
    by Egan Cheung | Tweet this This week’s Facebook S-1 filing allowed us to get a glimpse of figures which have been the subject of much speculation over time.  You should definitely check out Jesse Noyes’  10 fast facts about Facebook. We found that Facebook is topping all of the others currently, at $4.52
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Facebook] 8 Content Ideas for Your B2B Facebook Page Posts
    More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. So, now you can’t say that you can’t think of what to post on your Facebook wall. Tweet.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 26, 2013
    [Facebook] What Facebook Graph Search Means for Your Business
    'by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. Graph search is Facebook’s social solution for connected search. So what does this mean for your Facebook brand page? The “Facebook Me” is the silver lining of the real me. You couldn’t until now.
  • B2B MEMES  |  FRIDAY, FEBRUARY 3, 2012
    [Facebook] The Privacy Canard: David Lazarus and the Evils of Facebook
    In the Los Angeles Times today, columnist David Lazarus, a writer I admire, wrote an oddly bitter piece inspired by the Facebook IPO, wondering why so many people under 30 just don’t care about privacy: It’s not just that we no longer feel outraged by repeated incursions on our virtual personal space. Privacy is so 20th century.
  • B2B MARKETING TRACTION  |  MONDAY, JULY 11, 2011
    [Facebook] Have a B2B Facebook & Twitter Presence with Minimal Time
    Do you want to have a presence on Facebook & Twitter, but don’t want to spend tons of time – or sacrifice your personal privacy? B2B marketers are interested in having a presence on Facebook and Twitter, but they have two main concerns – time and privacy. Facebook Social Media/Web 2.0 Tweet.
  • SAZBEAN  |  TUESDAY, JANUARY 28, 2014
    [Facebook] The Diverse Paths for Google+ and Facebook
    'Mark Zuckerberg, founder and CEO of Facebook (Photo credit: Wikipedia) Facebook is a social networking site that is trying to diversify into other applications (Poke, Messenger, Camera, etc), while Google+ is trying to integrate into the already existing array of Google Apps. Will Facebook’s past gaffs cause problems?
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 27, 2014
    [Facebook] Social Supremacy for Your Business: Facebook Groups vs Google Groups
    'Facebook Groups and Google Groups bring another element of communication and socializing between team members of a business and beyond. … Continue Reading Social Supremacy for Your Business: Facebook Groups vs Google Groups by Tammy Kahn Fennell - Maximize Social Business.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 22, 2012
    [Facebook] Corporate Culture: To Facebook Or Not To Facebook
    Yes, I go on Facebook at work. have a hand in managing our Company’s Facebook page, and while I know there are a lot of nay-sayers out there that lament that social media has little effect on a company’s actual success, I am here to tell you nay-sayers that you are wrong! So I say Facebook at work all you want!
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Or if Facebook were a country, it’d be the 3 rd largest in the world? B2B Social Media Blogging Facebook MediaSocial media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers.
  • B2B MARKETING ONLINE  |  FRIDAY, NOVEMBER 19, 2010
    [Facebook] Facebook messaging reaction (2)
    Yesterday, Facebook launched its new messaging service, Facebook Messages. It will provide a unified ‘social inbox’ where Facebook users can see both internal Facebook messages and external emails in one place, combined with IM, SMS and chat. Personally, I think Facebook Messages stands a much better chance.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Facebook] 3 Facebook Rollouts Every Marketer Should Know About
    'by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog.
  • CONFLUENT FORMS  |  THURSDAY, JULY 19, 2012
    [Facebook] Forget Facebook; keep your fans to yourself!
    For the last few years businesses and non-profit organizations have ridden the Facebook bandwagon. They've whole-heartedly plastered "Fan us on Facebook!" across their websites, their marketing material, their fundraising efforts, and anything else that could display a vanity Facebook URL.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 24, 2012
    [Facebook] Another Facebook Photo Change for B2B Companies
    Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. If Timeline wasn’t enough, now Facebook has changed the size and location of the profile photo to match the size and location of personal profile photos.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 11, 2010
    [Facebook] Facebook Makes Branding on B2B Pages More Challenging
    Yesterday Facebook told the rest of us about their upcoming plans regarding the update coming to Pages in the next couple of weeks, even though it may have been on their developer’s road map since last fall. Below is the Dell for Business Facebook Page with its revised layout. Preview Your New Page Layout.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 31, 2013
    [Facebook] Facebook Inception. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars  Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at  www.marsdorian.com/. Comments This Joe is a smart dude, he must be an expert!
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Facebook] What are the Best Social Networks for B2B Marketing? (Research)
    According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. Facebook LinkedIn Social Media Marketing Twitter 'There’s no question that B2B marketers have embraced social media. The overall results—that social media drives 1.1%
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Facebook] Do B2B Companies Really Need to Be on Facebook?
    Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. Are your customers on Facebook? Can a B2B company quit Facebook?
  • CLIENT BRIDGE  |  WEDNESDAY, OCTOBER 17, 2012
    [Facebook] INFOGRAPHIC: "Liking" Brands on Facebook
    Lab42 surveyed 1000 social media users about how they felt about "Liking" a brand on Facebook. The survey led to the conclusion that brand pages on Facebook are more important than companies' websites. From Lab42 and the Hubspot Blog, here's an infographic about how brand pages on Facebook are perceived by social media users.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Facebook] Facebook Boosted Posts: 3 Ways to Target Your Audience
    'You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. When Facebook made their latest algorithm change , they did so with the intention of encouraging businesses to boost or pay for posts to gain more visibility. People similar to people who like your Page.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [Facebook] Social Media Buzz at a Live Event
    competition on the Eloqua Facebook page was created, with a Kindle as a prize, and that competition was then blogged and tweeted about, reinforcing the hashtag, and building awareness of the social media elements at the event itself. Tags: Facebook Social media Twitter Event Marketing
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 23, 2011
    [Facebook] Why Should B2B Companies Care About Facebook’s Changes?
    Facebook announced some pretty major updates on their platform this week that will change how users interact and how B2B marketers communicate with them. The changes themselves have gotten lots of coverage so I won’t recap those, but here are some articles that look at Facebook as a business and how other businesses interact with them.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 13, 2013
    [Facebook] New Facebook Contest Rules: What You Need to Know
    'Two weeks ago Facebook announced that they are changing how businesses run their Facebook contests.  To read the full changes, I … Continue Reading New Facebook Contest Rules: What You Need to Know by Aaron Lee - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 30, 2013
    [Facebook] How Your Biz Can Break Through Facebook Clutter
    Facebook has had a busy first half of 2013, releasing a long-anticipated graph search feature and undergoing a major facelift with posts on the right side of users’ timelines and music, photos and recent activity appearing on the left. The post How Your Biz Can Break Through Facebook Clutter appeared first on VR Marketing Blog.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 23, 2009
    [Facebook] Why you need to build your Social Capital?
    web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. This means all this work you are putting into your Facebook profile, LinkedIn account and Twitter followers will all pay off for you and your family.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 18, 2014
    [Facebook] 15 Facebook Holiday Contests You Can Create in Minutes
    If you’re in need of some last-minute holiday-contest inspiration for Facebook, look no further. percent of Facebook users say they are likely to share a link to a holiday contest or giveaway.* This monthly Facebook column is contributed by Jim Belosic. Facebook 'The holiday countdown has begun! Author information.
  • ENGAGE  |  THURSDAY, APRIL 7, 2011
    [Facebook] 5 Things Brands Want from Facebook Fans Besides Money
    Though your CFO might get nauseous at the notion of outcomes she can’t put in the bank, there’s a ton of value to be derived from Facebook fans that doesn’t make the cash register ca-ching. Recent survey results from Millward Brown and Dynamic Logic unearthed the top 7 reasons organizations want someone to like them (on Facebook, that is).
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Facebook] How to Turn Customers Into Brand Promoters on Facebook [Infographic]
    Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Facebook is being accused of failing retailers. Generate deep social insights through Facebook Connect.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [Facebook] Any Publicity is Good Publicity in Social Media, right?
    It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous. Blogging Facebook PR Social Media Social Networking
  • HUBSPOT  |  FRIDAY, FEBRUARY 21, 2014
    [Facebook] Facebook's Newest Feature: See Who's Posting From Your Company Page
    Well, now you''ll have a little less mystery on Facebook. Visible to only other admins on posts, Facebook now will tell you which admins posted what on your Company Page. If you''ve ever managed a Facebook page with multiple admins, you know that this update is incredibly helpful. Have you ever had a social media slipup?
  • FATHOM  |  MONDAY, APRIL 15, 2013
    [Facebook] Offline Data Targeting “Partner Categories” Now Available on Facebook
    'Last week Facebook announced a new form of targeting options called “partner categories.” … Read the rest The post Offline Data Targeting “Partner Categories” Now Available on Facebook appeared first on Fathom. The example below is from the Acxiom data category defining “high-end retail buyers.”.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Facebook] Five Apps that Do the Marketing Work for You
    PostRocket : In a nutshell, PostRocket is Buffer for Facebook. The app analyzes your Facebook page insights and picks optimal times to post your content with auto scheduler option. PostRocket offers optimization analysis that is easy to follow and more streamlined than basic Facebook Insights results. Photo credit: dougbelshaw.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JUNE 17, 2010
    [Facebook] Friends, Avatars, Countrymen, lend me your ears
    As you know we’ve been doing a lot of experimentation with the best way to apply social media in the B2B marketing realm , and David’s post hit on one of the biggest challenges we’re all facing – what to do about Facebook as B2B marketers. The numbers are undeniable, the active population on Facebook is huge.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 25, 2013
    [Facebook] B2B Marketers Must Balance Organic and Paid on Facebook
    The CMO’s Guide to Social Media Marketing in a Post Facebook World. And in the past couple of years we’ve gone from zero to six billion dollars in advertising on Facebook and half a billion on Twitter. The second point is illustrated by the subtitle: The CMO’s guide to social media marketing in a post-Facebook world.
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