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    [Facebook] An Editorial Calendar for Facebook? Absolutely.
    My job was to optimize and grow that presence with an emphasis on Facebook. I thought to myself, well we have an editorial calendar for our blog which plans out topics and an overarching theme throughout each quarter, why not apply that same philosophy to our Facebook? By creating this content specifically for Facebook, it’s optimized for viewing and sharing on both desktops and the mobile news feed. One stat, one point, one amazingly optimized piece for Facebook.
    [Facebook] Video Content: Facebook VS. YouTube in the Ring
    Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. News that Facebook has released an update quantifying video activity has been released , but the same question still exists. Here are a few things to keep in mind when betting on Facebook VS. YouTube in the ring: Round 1: Content Consumption. Facebook. Facebook.
    [Facebook] Stop Ignoring Facebook Ads: Your Keys To Success
    Facebook ads – you either love them or hate them – but if you’re in ecommerce, you better cozy up to them quickly. Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business in 2015. Facebook has […]. The post Stop Ignoring Facebook Ads: Your Keys To Success appeared first on Marketing Insider Group.
    [Facebook] 5 ways to use social media in sales even if your customer isn’t on Facebook
    The post 5 ways to use social media in sales even if your customer isn’t on Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.”
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Facebook] How to Use Facebook Live: A Complete Guide
    In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? However, for such a simple concept, Facebook Live has a lot of little nuances that marketers will need to learn if they want to get the most out of the platform.
    [Facebook] Facebook Launches Call-to-Action Buttons on Business Pages
    Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button. Here''s How a Facebook Page Call-to-Action Works. According to Venturebeat ''s conversation with a Facebook spokeswoman , Facebook will monitor these links in the same way they monitor current links -- and users can report Pages with malicious links, too.
    [Facebook] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    When people arrive at your Facebook Page, where do you think they first look? That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Whether you''re using Facebook to generate leads, close your next sale, or create a customer community, knowing how to make and optimize your cover photo is very important.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]
    Just think about how different Facebook was only a year ago! We've also seen some smaller, yet still critical changes to features like Facebook's ad platform , how the social network calculates metrics like 'Reach,' and many more. And that's just talking Facebook. Luckily, the folks over at ShortStack have created a great checklist for doing just that on the most popular social network around: Facebook. Is your page optimized to attract and engage new Facebook fans
    [Facebook] Facebook Mistakes and How to Fix Them
    Facebook is a powerful tool to market your business and brand. Likely you’re using Facebook for your business already if you’re a reader here. Mike Gingerich contributes a monthly column on Facebook. A Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Twitter | Facebook | LinkedIn | Pinterest |. Facebook
    [Facebook] Should You Use Facebook for Your Business?
    You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. Here are some things to consider when deciding whether it makes sense for your business: Are Your Customers on Facebook? If you were to use Facebook for your business, do you have time for engagement?
    [Facebook] Five Facebook Tips for Small Businesses
    But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. I recently spoke to Mark Schmulen, general manager of social media at the small-business-focused e-mail service provider Constant Contact about how to go beyond the Facebook wall and make the social network a practical and measurable small business marketing platform. Getting that repeat traffic is the special sauce of Facebook success.
  • JUNTA 42  |  SATURDAY, JUNE 25, 2016
    [Facebook] This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
    In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We also take a closer look at Facebook’s new Creative Hub. Facebook extends Instant Articles – starting with Intel (7:02): Facebook, which created Instant Articles a year ago to make publishers’ articles load faster, is now giving that tool to brands.
    [Facebook] Facebook Inception. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars Dorian describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at Comments This Joe is a smart dude, he must be an expert! by tianakai Related Stories Analysis paralysis. A {growtoon}. Dress for Success. A {growtoon}. Enough is enough. A {growtoon}.
    [Facebook] Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
    If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed. Tapping on place tips won’t post on Facebook or show anyone where you are. Moreover, it’s only available on the Facebook app for iPhone.
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Facebook] How to Create Facebook Video Ads
    During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. The allure for advertisers lies in Facebook's hyper-surgical targeting possibilities and the results Facebook videos can deliver. Set Up Your Facebook Campaign.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Facebook] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. Prior to 2012, marketers had it pretty darn good on Facebook despite frequent redesigns and News Feed algorithm changes to adapt to. On top of declining organic reach and rising doubt in ad effectiveness, Facebook advertising is also getting more expensive.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Facebook] 10 Examples of Facebook Ads That Actually Work (And Why)
    Facebook ads. Facebook ads are what bring us here today. While there has been quite a bit of controversy surrounding the effectiveness of Facebook ads lately (you remember the whole GM thing , right?), Ford and Coke recently gave their seal of approval in a Wall Street Journal article about Facebook ads, with both saying they were finding value in Facebook ads, and with Ford planning to expand its use of Facebook's advertising platform.
    [Facebook] Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers
    At the end of March, Facebook will be launching their new design for fan pages. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes. Today we’re writing about, and providing examples of, the Facebook Fan Page cover image. Facebook Page Cover Images.
    [Facebook] Facebook Announces New Social Search Feature Called 'Graph Search'
    Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. about Facebook's big reveal )! As Facebook puts it, the new search engine, which is currently in beta ( though with a waitlist for which you should sign up ), "takes us back to our roots and allows people to use the graph to make new connections." A Brief History of Facebook's Search Function.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Facebook] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. Due to Facebook's heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos -- specifically, the rule that businesses can't include calls-to-action (CTAs) in their cover photos -- I was forced to brainstorm clever ways to get some CTA action on that prime visual real estate.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Facebook] Facebook Rolls Out New and Improved Business Page Insights
    Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning''s roundup , Facebook announced a pretty sweet update to Page Insights yesterday. Lucky for us, Facebook’s new Insights implement a fix for both of these metrics. Facebook also updated its "Virality" metric to take clicks into consideration. Now, Facebook takes clicks on your post into account as well. What do you think of Facebook’s new Page Insights?
  • HUBSPOT  |  MONDAY, JANUARY 23, 2017
    [Facebook] Why Facebook Ads Will Make You Successful in 2017 & Beyond
    Facebook Ads are going to drive more leads for your business in 2017 than any other paid channel. You’ll need to have the right strategy and execute with agility and precision, but right now there is a massive Facebook opportunity for inbound marketers. Right now, this is the case with Facebook. Facebook’s growth has been tremendous -- and I don’t just mean the number of people who have a Facebook profile. But Facebook has always had reach.
    [Facebook] 3 Facebook Rollouts Every Marketer Should Know About
    by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog. Here are some tips on how marketers can manage 3 of the platform’s most recent additions: Facebook hashtags were rolled out this week.
    [Facebook] 3 Steps To Highly Targeted B2B Facebook Ads With Predictive
    Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Facebook is the #1 digital environment for marketers to reach, engage, educate, and acquire prospects. How Predictive Helped Us Reach A Large, Targeted Audience On Facebook. Making dynamic updates to Facebook ads.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Facebook] 10 Excellent Examples of Video Marketing on Facebook
    When it comes to finding the right platform to promote your video, Facebook is a strong contender. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. 10 Excellent Examples of Video Marketing on Facebook. 7) Groups | Facebook. Since the conception of Facebook, the social networking service has evolved from a collegiate platform to one for the whole family.
  • HUBSPOT  |  MONDAY, JANUARY 31, 2011
    [Facebook] Top 5 Things Not to Do on Facebook
    Again and again, I see businesses and professionals making these mistakes on Facebook. As someone new to Facebook, these may seem like reasonable things to do, so I'm here to explain why you absolutely should NOT be making these mistakes. Not only do you not want to have two profiles (I'll explain why), but also if Facebook catches you , they will shut your account down. The point of Facebook is to interact with your community that's already hanging out there.
    [Facebook] Four Badass Facebook Advertising Tactics
    Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level. After building a solid case around the importance of Facebook advertising it’s now time to put together the tactics for success. The question that many B2B marketers are struggling is; How do I as a marketer best utilize Facebook ads for success?
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Facebook] Facebook Cracks Down on News Feed Spam From Brand Pages
    Well, Facebook couldn''t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. Here''s what you should know about what Facebook is doing -- and how your own Facebook Business Page could be affected. What Spammy Content Is Facebook Cracking Down On? How Will This Affect Your Facebook Business Page?
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Facebook] How Facebook’s Filter Bubble Warped My Perception of Reality
    Because Facebook’s algorithm—and the algorithms of every other social network—has gotten frighteningly intelligent. The content personalization is so selective that if I based my worldview on the information I got from Facebook, I’d assume that nobody was voting for Trump, Bernie was going to sweep the primaries, and all elections were rigged. At the end of the meeting, some conservatives left with assurance that Facebook would address these concerns.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Facebook] Facebook Launches New Mobile Design for Business Pages
    If you''re the proud owner of a Facebook business page , your page''s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices. These updates are accessible starting today via mobile browsers and on the Facebook iOS app, with the changes coming soon to the Facebook Android app.
    [Facebook] 5 Essential Tips to Consider before Boosting a Facebook Post
    It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. In this post, I am going to go over five tips to maximize the effectiveness of boost posts on Facebook. Based on the goal, companies have the ability to target anyone they want on Facebook.
    [Facebook] 11 Examples of Facebook Ads That Actually Work (And Why)
    One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. One way to do just that is to create optimized Facebook Ads targeted at the right audience. So, what does optimized Facebook advertising actually look like?
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Facebook] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. To help get it all straight, we've put together this simple guide on how the news feed works on the three most popular social networks: Facebook, Twitter, and Instagram. Facebook's News Feed Algorithm. That's what Facebook's News Feed has been about since the very beginning.
    [Facebook] Our Top Predictions for Facebook's Secret January 15th Announcement
    A little article about some new Facebook rollout. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet. just what is this new "thing" that Facebook is revealing? Our Top Predictions for Facebook's Secret January 15th Announcement. 1) Facebook to Release a Smartphone! And advertisers have received mobile-only ad targeting , allowing targeting for users only when they're using Facebook from, well, a mobile device.
    [Facebook] How to Edit a Post on Facebook [New Feature]
    You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? Facebook Starts Rolling Out the Ability to Edit Posts. Facebook rolled out the ability to edit comments on posts a while back, which was a great feature. According to Mashable -- and confirmed by Facebook -- many Android users now have the ability to edit their Facebook posts. Facebook
    [Facebook] Generating a Buyer Persona with Facebook Advertising
    How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Frankly that’s buyer persona gold for free from your Facebook Ad campaign. Share this on Facebook. Related posts: Five Ways Facebook Can Get You Fired!
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Facebook] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. To be honest, it''s hard for me to remember how Sponsored Stories differ from the 26 other ad products Facebook has. That''s right, Facebook has 27 different ad products -- and they''re coming to realize that''s too much. So that story above would appear in your News Feed if your friend Jane Doe Liked HubSpot''s Facebook page.
    [Facebook] How to Tell if Your Facebook Efforts are Paying Off
    Measuring the total return on investment of a business’s Facebook efforts with any sort of accuracy is tricky, if not nearly impossible. Here’s an example of what I mean: It’s around lunchtime and a guy sees a Facebook post featuring a … Continue Reading. How to Tell if Your Facebook Efforts are Paying Off by Jim Belosic - Maximize Social Business. Facebook
    [Facebook] So you thought Facebook was free
    If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. The post So you thought Facebook was free appeared first on McCarthy and King Marketing.
    [Facebook] How to Create a Facebook Business Page That Doesn't Suck
    So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Don''t waste your time setting up a Facebook Page that''s not going to deliver the results you want. Try embedding a Facebook Like Box in your blog sidebar.
    [Facebook] Employee Was Properly Facebook Fired
    Regular readers of my posts should remember a few of my articles that explain how even private non-unionized workplaces are subject … Continue Reading Employee Was Properly Facebook Fired by James Wu - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Social Media and Employment Law Facebook Ian Callaghan Kenya Moore National Labor Relations Act National Labor Relations Board NLRA NLRB Richmond District San Francisco
    [Facebook] 10 of the Best B2B Facebook Timeline Cover Photos
    Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes , and you had the whole month to get your Page in line. If you are still planning and preparing your B2B timeline page, here is an awesome Facebook resource post with everything you need to know.
    [Facebook] The Six Keys to Small Business Social Media Marketing Success on Facebook
    Have you generated 50% of your website traffic from Facebook? Many small businesses spend time on Facebook without realizing what they perceive to be a good return on their investment. While there’s no lack of Facebook marketing advice in the blogosphere, there’s no better person to provide that advice than a company that has been successful at using Facebook as its primary marketing channel. Adopt the Facebook Page Golden Rule.
    [Facebook] 12 Secret Facebook Features Every Marketer Should Be Using [Infographic]
    Using Facebook is easy enough -- most of the 1.49 If you want to up your Facebook skills, check out this infographic from Post Planner. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. billion monthly active users on the site would agree. But the social media platform is constantly being updated with new features and tools that make using the platform as a marketing and business tool easier and more effective.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Facebook] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 Sometimes it''s good -- people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually delivers results. They don''t have the time to build a Facebook following -- they need eyeballs on their content now. 2) Auto-Posting Tweets to Facebook.
    [Facebook] Best Practices for Facebook Posting
    Timing is everything – The best time to post to your Facebook Timeline in general is between 8 p.m.-7 Find more information on timing your Facebook posts. 7 a.m. but check your analytics and experiment to find the time that’s best for your company. What a Difference a Day Makes – In general, stories posted on [.]. B2B Web Strategy
    [Facebook] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Facebook had already changed its requirements so that tabs had to be hosted elsewhere and displayed on the Page as apps.
    [Facebook] How to Use Hashtags on Twitter, Facebook & Instagram
    While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Facebook. 2) How Hashtags Work on Facebook. Like on Twitter, a Facebook hashtag ties the conversations of different users into one stream.
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Facebook] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. For this reason, it’s no wonder that businesses are investing a large amount of their promotional efforts in social video ads on both Facebook and Instagram. Facebook Video Advertising. Facebook videos now get more reach than any other post on the network. Facebook as a platform spans almost every age demographic equally.
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. According to Facebook , on average, 1,500 possible stories are filtered through per day on an average Facebook user’s News Feed -- but only 300 of them actually make it into a user''s News Feed. Let''s explore Facebook-specific best practices for posting.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. According to Facebook , 1,500 possible stories are filtered through per day on an average Facebook user’s News Feed -- but only 20% of them actually make a user news feed.
    [Facebook] 5 Mistakes Every B2B Company Is Making On Facebook
    While LinkedIn is often the preferred platform for B2B social media , Facebook can be the difference in the success of your marketing, if done right. In the case of Facebook, there are a range of opportunities to flip the traditionally B2C platform in your favor. Keep reading to find out how to get B2B marketing right on Facebook. Why not put those email addresses to good use and try to find more followers and potential buyers through Facebook?
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Bing Adds 5x More Facebook Content to its Search Results
    Just a couple days after Facebook's hyped up "secret" announcement was revealed to be Graph Search -- which, powered by Bing, uses social signals to try to create a truly social search experience within Facebook -- Bing has announced that its search results will now feature 5x more content from users' Facebook friends, including status updates, links, and comments. Back in June, 2012, Bing started including Facebook Likes, photos, and profile information into search results.
  • SAZBEAN  |  WEDNESDAY, JUNE 22, 2011
    [Facebook] 7 Ways to Build Your Facebook Fan Base
    Wondering how to get more fans (and keep them) to your Facebook page? You could just run some Facebook ads with a give away incentive, but that may just temporarily increase the number of fans, but not help increase engagement on your page. This presentation from 360i has some great tips for creatine a growing, engaged fan base for your Facebook page. What do you do to increase engagement with your Facebook fans?
    [Facebook] How to Write Better Headlines for Your Facebook Ads
    billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing. To help you put together a Facebook Ad headline that accomplishes all of the above, we compiled some criteria and tips to guide your efforts.
    [Facebook] Is Facebook in Danger of Becoming the Next Taboola?
    For months leading up to the election, a slow trickle of angst surrounded Facebook’s fake news problem. “ Facebook, in Cross Hairs After Election, Is Said to Question Its Influence ,” wrote the New York Times. “ Donald Trump Won Because of Facebook ,” preached Max Read in New York magazine. And on Monday, BuzzFeed News reported: “ Renegade Facebook Employees Form Task Force To Battle Fake News.”
    [Facebook] How to Optimize Facebook Video
    Facebook has made uploading video to their website easy, and it’s taken off as an “in-demand” method users on Facebook like for consuming information. Mike Gingerich contributes a monthly column on Facebook. A Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Twitter | Facebook | LinkedIn | Pinterest |. Facebook
    [Facebook] Sales Coaching Lessons from Facebook and Snapchat
  • JUNTA 42  |  SATURDAY, NOVEMBER 28, 2015
    [Facebook] This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising
    Next, we’re not surprised that 20 big publishers are having trouble generating revenue from Facebook Instant Articles. Syndicate their content to Facebook. Facebook Instant Articles (9:06): Facebook is experimenting with new advertising approaches for its Instant Articles platform because publishers encountered challenges generating ad revenue from it, reports The Wall Street Journal and Engadget. Content Marketing Examples Facebook Industry News and Trends PNR
    [Facebook] Is Facebook Still Relevant for B2B?
    One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page? If your B2B does not have the content, subject matter, or audience for Facebook, then don’t force it. Facebook works for many B2B businesses but it isn’t a requirement. Facebook Social Media
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Facebook] How to Turn Customers Into Brand Promoters on Facebook [Infographic]
    Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. However, in recent past, the declining organic reach on Facebook has made it increasingly difficult for retailers to reap the same marketing benefits. Facebook is being accused of failing retailers.
    [Facebook] Using Facebook For Email Marketing
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. It’s imperative that one uses online marketing for their business. Whether you have a physical location or you’re completely virtual the success of your business maybe determined by your online marketing efforts. And specifically, email marketing is one of the more successful ways of marketing via online.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Facebook] 8 Rookie Facebook Mistakes No One Should Still Be Making
    Well, the same can be said for Facebook: Just because your business has a Page doesn’t mean that you’re using it right. Even with 10 years of Facebook behind us, we’re all guilty of committing our fair share of social oversights and slip-ups. However, before we all start thinking about what Facebook’s next 10 years will bring about, let’s be sure that we''ve got a handle on what Zuck’s given us to work with so far.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Facebook] How Often Should You Post on Facebook? [New Benchmark Data]
    How often should you post to your business' Facebook Page? "It It does depend -- on your followers' age range, interests, Facebook habits, and so on. When your followers log in to Facebook, they're getting hit with a ton of content. According to Facebook Engineering Manager Lars Backstrom , 1,500 possible stories from friends and Pages like are filtered per day on an average Facebook user's News Feed. It depends." Not the definitive answer most people want.
    [Facebook] 4 of the Biggest Changes to Facebook Ads in 2015
    The world of Facebook Advertising is constantly changing. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. In June, Facebook released a new version of its Ad Manager interface, which included new features designed to make advertisers’ lives easier.
    [Facebook] How a Tiny Grocer Outflanks Kroger on Facebook
    The right niche and the right approach enable a two-person company to outshine a retailing giant on Facebook. In particular, their use of live events and of Facebook demonstrates how small can be beautiful when it comes to 21st-century marketing. Facebook is particularly effective because it gives Katie and Brian the chance to interact with their local customers and to alert them of the latest fun, free events. Facebook is a cornerstone of that strategy.
    [Facebook] Email Marketing 2.0 is Facebook and More
    The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook marketing and email marketing are both about developing an audience that allows you to engage over time. Facebook is (part of) Email Marketing 2.0. The most important part of the heading isn’t Facebook, it is Email 2.0.
    [Facebook] Capitalize on Video: Facebook’s New Emphasis
    Are you getting your video fix on Facebook? Facebook is responding by putting a greater emphasis on videos. Facebook just announced that it will “monitor more video interactions.” ” In other words, Facebook plans to track whether or not viewers turn up the volume, make the video full screen or choose to watch a video in high definition. Back in September , Facebook started showing the number of video views next to its signature likes and comments.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Facebook] The Impact of Facebook’s Algorithm Change, in 5 Charts
    Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. Buzzsumo reviewed over 25 million Facebook posts from the top 10,000 brands over the past year, and the results were pretty fascinating.
    [Facebook] Why Silent Facebook Video Is So Popular
    Brands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless. Publishers report that a staggering 85 percent of Facebook video views happen without sound, according to Digiday. Silent video isn’t unique to Facebook. Facebook is hoping to help publishers with a few data-tested features of its own.
    [Facebook] Your Life According to Facebook: Facebook Overhauls Personal Profiles
    by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Put into the context of these updates, the motivation for changes to the Facebook Newsfeed, which confounded many , became clearer. Facebook Timeline.
    [Facebook] Research shows Facebook emotional boost is like marriage
    Among the many interesting findings, Pew reports that the social relationship “boost&# received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. Facebook dominates the social space in this survey: 92% of social media users are on Facebook; 29% use MySpace, 18% used LinkedIn and 13% use Twitter. On Facebook on an average day: 15% of Facebook users update their own status.
    [Facebook] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. The fact is, people are spending a lot of time on Facebook and they are looking at a lot of pages! B2B marketers have to start paying attention to Facebook.
    [Facebook] Are Facebook Clicks Totally and Utterly Meaningless?
    Earlier this week, Facebook's Brad Smallwood spoke at the IAB MIXX Conference in New York. According to Todd Wasserman's recap on Mashable and a blog on Facebook Studio that recaps the talk, marketers are focusing too much on clicks to measure the effectiveness of their Facebook campaigns, and not enough on two far more critical metrics -- reach, and frequency. When we're measuring our Facebook ad campaigns, do clicks matter?
    [Facebook] 75 of the Best B2B Facebook Marketing Tips
    Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. This is especially true since Facebook introduced the EdgeRank algorithm, which only shows popular content in the newsfeed. Facebook Content. Weekends are more Facebook sharing friendly.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Facebook] 7 of the Best Facebook Live Videos We've Ever Seen
    This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Oh, and did we mention the potential live video has for Facebook engagement? Initial data from Facebook revealed that people comment 10X more on Facebook Live videos than on regular videos. 7 of the Best Facebook Live Videos We've Ever Seen.
    [Facebook] Facebook Strategy: Friend or Fan?
    It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. I have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. Facebook Profile vs. Facebook Fan Page. Facebook’s primary purpose is as a personal networking site.
    [Facebook] Facebook Strategy: Friend or Fan?
    It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody. I have worked with many business owners who have come to regret not thinking through their Facebook strategy before jumping in. Facebook Profile vs. Facebook Fan Page. Facebook’s primary purpose is as a personal networking site.
    [Facebook] Facebook Finally Introduces Embedded Posts: What You Need to Know
    Yesterday, Facebook launched a new feature that we''ve always wanted: the ability to embed Facebook posts on websites. Unfortunately, it''s currently only rolled out to a handful of select whitelisted publications -- folks like CNN , Mashable , and Bleacher Report are the only ones who can embed Facebook posts on their sites. But Facebook says that this update will be rolling out to all users soon. Here''s how you do it: 1) Find the Facebook post you''d like to embed.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Facebook] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Smart Move for Facebook. As a user, the experience of Facebook Instant Articles is great. Facebook is brilliant. Well played, Facebook. Image Credit: Facebook.
    [Facebook] How to get the most from the latest Facebook updates
    Get ready for the rollout of Facebook’s latest business page updates as we run through the five most important changes and how to make the most of them. The post How to get the most from the latest Facebook updates appeared first on Connecting Element. Blog digital marketing facebook social media Social media agency Birmingham social media engagement social media marketing Social media monitoring social strategy
    [Facebook] The 5 Best Things About Facebook Conversions (And How to Set Them Up)
    Make Facebook conversions work for you: 1. Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. You can now measure the checkout … Continue reading → The post The 5 Best Things About Facebook Conversions (And How to Set Them Up) appeared first on Fathom. Conversion Optimization Social Media Facebook Facebook Conversion
    [Facebook] Will Facebook users give Graph Search time to evolve?
    Facebook has recently announced its new Graph Search product. it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. The idea is that, within the large walled garden that is Facebook and its nearly 1 billion users, is a gold mine of information that will help Facebook friends answer questions in ways they never could in the past, AND, to Facebook’s delight, keep users on the Facebook site.
    [Facebook] Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On
    Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power. Facebook video’s functionality has been growing and evolving throughout much of 2016, with the company releasing a series of updates and new opportunities to create and share video on its platform. Facebook Live Video Can Be Reused to Increase ROI.
    [Facebook] What Google and Facebook Hide From You
    Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Share this on Facebook. 10 Ways to Use Facebook as a List Building Tool. They know more about you than you realize. And they don’t ask you, they simply assume way too much. For example, although I live and work from Mexico, I do almost all my business and shopping in the US, in English.
    [Facebook] How to Create a Call-to-Action on Your Facebook Page [VIDEO]
    Facebook has launched a new way to engage with your page community. Shop Now – If you want to get people from your Facebook page to your e-commerce website then this button fits the bill. Watch Video – Have a video on Facebook or YouTube that you’d like your community to watch, this is the button that can make it happen. Take a look and see how quickly you can get your Facebook call-to-action button up and running on your Facebook Page.
    [Facebook] What Facebook Graph Search Means for Your Business
    by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains of data Facebook has collected from its billion users. So what does this mean for your Facebook brand page? The “Facebook Me” is the silver lining of the real me.
    [Facebook] Like-Gating on Facebook Expires Tomorrow. Are You Ready?
    After being the tactic du jour for generating more Likes on your Page, Like-gating will be completely gone from Facebook starting tomorrow. In early August 2014, Facebook announced on their developers blog that page admins have until November 5, 2014 to knock Like-gating from their Facebook strategy. This policy change is coupled with technical changes to Facebook''s API that remove the ability to Like-gate at all.
    [Facebook] Linking Instagram to Your Company Facebook Page [Quick Tip]
    One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. By default, Instagram shares images with your personal Facebook profile when you connect Facebook to your Instagram account. Select Facebook.
    [Facebook] Does the Facebook News Feed Algorithm Leave Out Lurkers?
    FACEBOOK LIKE (Photo credit: owenwbrown) There’s been much news about the Facebook News Feed Algorithm which seems to remove posts from most of our friends and the pages we’ve liked — some might claim for reasons of wanting people to buy promoted posts. If you manage a Facebook Page for you ecommerce business, you may have noticed your organic reach and engagement has tanked lately. Will this make Facebook less useful in general?
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Facebook] How to Host a Facebook Chat
    When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats! Similar to a Twitter Chat , a Facebook Chat is a scheduled time to, well, "chat" with a group of people about a particular topic on Facebook. With the introduction of the new Facebook reply feature, users could actually have conversations in the comments of a post.
    [Facebook] How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival
    Facebook is for the opinionated person who overshares details about private life. Regardless of how you feel about Facebook’s business model, you have to credit the platform for facilitating expression and creativity. Perhaps that’s why, despite boasting a high-value professional audience of more than 430 million registered users, it hasn’t seriously challenged Facebook for social supremacy. Facebook dominates, with close to 75 percent.
    [Facebook] 8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]
    All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. According to Shareaholic's latest report , Facebook now drives 25% of all traffic to its publishers' websites. Also, according to Forrester , Facebook owns 13% of all time spent on mobile devices.
    [Facebook] The Ultimate Guide to Facebook Privacy
    Facebook encourages its users to share far more personal information than almost anywhere else on the web. While this allows the site to offer a premier online social experience, it also gives Facebook access to a lot of information about its users. Think about all of the ways we use Facebook and all of the personal information that users share with the social media giant. The first step toward improving your privacy on Facebook is securing your Facebook account itself.
    [Facebook] Can Facebook Save Our Planet?
    Facebook’s Open Compute Project, in my view, could go down as a major milestone and advancement in technology, social networking and B2B marketing history. Facebook’s data center is at the center of their business (their people are at the very core though). No data center, no Facebook. In fact, Facebook is the largest social network on the planet. Facebook, in partnership with Dell and other technology manufacturers, has opened their Kimono!
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Facebook] How to Use Facebook Audience Insights: A Beginner's Guide
    Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. So in this post, we're going to give you an overview of how Facebook Audience Insights works and give you tips on using it in your marketing. on Facebook.
    [Facebook] People Trust Facebook Less Than Congress
    Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind. Facebook has since taken measures to combat the proliferation of false stories, including partnerships with third-party fact-checking organizations and new advertising policies that curtail the profits of shady news purveyors.
    [Facebook] Facebook Launches Product Ads
    Showcasing your products on Facebook just got easier. What makes these ads different than other Facebook ads? This new advertising option has been in the testing phases for months, but with solid feedback, Facebook has decided to roll out Product Ads for everyone. You can upload your entire product catalog and let Facebook create ads for you. Using an algorithm, Facebook will select the best target audience to show your ads to.
    [Facebook] Will Google+ Overtake Facebook? [Data]
    Or will it take off, catch up to, and surpass the existing social networks like Facebook? But if you take a step back, it's apparent that Google+ still has a lot of catching up to do if it's going to compete with Twitter or Facebook. Twitter attracted more than double the traffic in that time, and Facebook attracted over 100 times the traffic , with 1.76 Facebook currently has over 800 million members, but back in April 2009 - over 2.5
    [Facebook] Have You Gotten Your Facebook Privacy Checkup?
    Facebook and privacy are two entities that don’t always play nice. More recently , a user accused Facebook of purposely making the privacy settings hard to understand and change. The Privacy Checkup feature is Facebook’s attempt to right that ship. The post Have You Gotten Your Facebook Privacy Checkup? Social Media Tips in 2 Facebook privacyThe mega social network is no stranger to privacy complaints.
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