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  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [Facebook] Generating a Buyer Persona with Facebook Advertising
    How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Not any more …. Tweet This!
  • MARKETING EDGE  |  FRIDAY, APRIL 22, 2011
    [Facebook] Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot
    Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. marketing social media Facebook Facebook Commerce Home Depot Internet Retail Retail SalesQuick and to the point.
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Facebook] Is Facebook Still Relevant for B2B?
    One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page? Facebook works for many B2B businesses but it isn’t a requirement.
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Facebook] Should You Use Facebook for Your Business?
    You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. Are There Other Ways to Use Facebook? Thoughts?
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Facebook] Facebook vs Twitter Infographic
    Bottom line – Facebook is bigger but Twitter users are more loyal. Very cool info graphic. If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social Networks
  • JUNTA 42  |  SATURDAY, NOVEMBER 28, 2015
    [Facebook] This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising
    Next, we’re not surprised that 20 big publishers are having trouble generating revenue from Facebook Instant Articles. Syndicate their content to Facebook. Robert and I are shocked that publishers didn’t anticipate this problem, considering Facebook’s strict ad guidelines. Our solution? Military Hospitals. Sponsor (37:38).
  • FIFTH GEAR ANALYTICS  |  THURSDAY, AUGUST 11, 2011
    [Facebook] Facebook Application Settings. What you should know.
    A friendly reminder about Facebook applications and what they are learning about you. In this SlideShare deck you will learn: How applications are gaining access to your Facebook account. How to change your Facebook Application settings What data these applications are accessing about you.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Facebook] 7 Steps For Awesome B2B Facebook Marketing
    With more than 800 million users Facebook is the major player in the social networking industry. However, many B2B marketers have dismissed Facebook as a B2C channel with no application to B2B. Facebook can be a strong driver of B2B traffic and leads. The people that buy your products spend a lot of time on Facebook.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Facebook] How to Edit a Post on Facebook [New Feature]
    You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? Facebook Starts Rolling Out the Ability to Edit Posts. Facebook rolled out the ability to edit comments on posts a while back, which was a great feature. Facebook Ah, crap. Even worse?
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Facebook] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. Facebook's News Feed Algorithm. That's what Facebook's News Feed has been about since the very beginning. Let's dive in. How It Works.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 27, 2011
    [Facebook] Facebook’s Arctic Servers & 5 Other Cool Data Centers
    by Jesse Noyes | Tweet this Facebook officials announced today that it plans to build a new, 300,000-square foot data center just 60 miles outside the Arctic Circle in Lulea, Sweden. Facebook will have company in Sweden. Marketing Efficiency cool data centers data center mines Facebook data center IBM Sweden The Montain Complex
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 24, 2012
    [Facebook] Another Facebook Photo Change for B2B Companies
    Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. If Timeline wasn’t enough, now Facebook has changed the size and location of the profile photo to match the size and location of personal profile photos.
  • OPENTOPIC  |  WEDNESDAY, JULY 1, 2015
    [Facebook] Video Content: Facebook VS. YouTube in the Ring
    Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. News that Facebook has released an update quantifying video activity has been released , but the same question still exists. With 1.44
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Facebook] How to Build a Great B2B Community on Facebook
    Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. 51% more likely to make a purchase after they “liked” a brand on Facebook. Keys to effective B2B Facebook page development: Paying Attention.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Facebook] Facebook Cracks Down on News Feed Spam From Brand Pages
    Well, Facebook couldn''t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. What Spammy Content Is Facebook Cracking Down On? Facebook We all hate spam. and over.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Facebook] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
    Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. Facebook Apps and Tools.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Facebook] Facebook and Google Going Big on Online Display Ads
    And more of them are appearing on your Facebook account. It’s clear that advertisers like Facebook more than ever. Facebook now accounts for 1 out of every 4 online display ads, accounting for over 1.3 in a publicly weaker position, Google clearly wants to dig into Facebook’s ever larger slice of the pie. million).
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 10, 2013
    [Facebook] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. B2B marketers have to start paying attention to Facebook.
  • WRITING ON THE WEB  |  TUESDAY, MAY 17, 2011
    [Facebook] What Google and Facebook Hide From You
    Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Share this on Facebook. 10 Ways to Use Facebook as a List Building Tool. They know more about you than you realize. And they don’t ask you, they simply assume way too much. That doesn’t interest me. Digg this!
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Facebook] The One Effective Use of Facebook for B2B Marketing
    You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# It’s now the second most-visited site on the web , behind only Google. Not even close. Digg this!
  • SOCIAL MEDIA B2B  |  MONDAY, MARCH 21, 2011
    [Facebook] B2B Social Media Example: Dell on Facebook
    At the recent South by Southwest Interactive conference I had the opportunity to talk with Laura Thomas of Dell about Facebook for B2B companies. We talked about: Dell’s B2B Facebook Initiatives including Dell for Business and Social Media for Business Pages. Advice for B2B companies getting started on Facebook.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 7, 2014
    [Facebook] How to Set up a Facebook Page for Your Business
    It doesn’t have to be an intimidating process to set up Facebook Business Page. In this short video, we walk you through the basic Facebook Page set up so you’ll be up and running in minutes. For more tips about getting started using Facebook for your business, grab our free guide. All rights reserved.
  • SAZBEAN  |  FRIDAY, FEBRUARY 11, 2011
    [Facebook] Facebook Pages are People Too
    Facebook is rolling out an update to Facebook Pages which changes the layout to be more like the new Profile layout, along with other changes. This allows a little more separation between personal and professional brands, but also gives brands an opportunity to interact and communicate more widely throughout Facebook.
  • CHRIS KOCH  |  FRIDAY, AUGUST 5, 2011
    [Facebook] 4 Reasons Why Facebook Stinks for B2B Marketing
    The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Facebook] 5 Little Ways to Get More Facebook Likes
    Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. If you recently set up your Facebook page or could simply use a few pointers on how to get more Facebook Likes, this post is for you.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 26, 2015
    [Facebook] 12 Secret Facebook Features Every Marketer Should Be Using [Infographic]
    Using Facebook is easy enough -- most of the 1.49 If you want to up your Facebook skills, check out this infographic from Post Planner. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. billion monthly active users on the site would agree. Social Media Daily Syndication
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Facebook] The Do's and Don'ts of Using Facebook for Business [Infographic]
    You’ve heard all about the importance of using Facebook to grow your business. But actually doing marketing on Facebook is a whole other story. Wouldn''t it be nice to have a little pocket guide to navigating Facebook? 82% of people think Facebook is a good place to interact with brands. Tweetable Takeaways.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Facebook] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Smart Move for Facebook. Maybe.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Facebook] Facebook Stats that Every Social Marketer Should Know
    billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. TrackMaven focused their investigation on Facebook pages with – at minimum – 1,000 Likes. Social Media
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 1, 2014
    [Facebook] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
    Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional. Getting new fans.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 23, 2013
    [Facebook] Full-Screen Facebook Ads a Game Changer?
    Facebook is stepping up its advertising game! Hall writes, “Facebook is reportedly working on full-screen autoplay video ads it will supposedly roll out no later than this summer. as it’s a tell-tale sign of Facebook looking to leverage its overall size for revenue dollars. The post Full-Screen Facebook Ads a Game Changer?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 23, 2015
    [Facebook] What Does Facebook’s News Feed Updates Mean for You?
    In an effort to the find the right mix of content for people’s News Feed, Facebook announced three updates. While many brands and marketers have become immune to Facebook’s frequent algorithm updates, it’s still a good idea to understand them. What do you think about this latest Facebook News Feed update?
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Facebook] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] How to Use Hashtags on Twitter, Facebook & Instagram
    While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. What Does 'Hashtag' Mean?
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]
    Just think about how different Facebook was only a year ago! We've also seen some smaller, yet still critical changes to features like Facebook's ad platform , how the social network calculates metrics like 'Reach,' and many more. And that's just talking Facebook. Is your page optimized to attract and engage new Facebook fans
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Facebook] Facebook Launches Call-to-Action Buttons on Business Pages
    Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button. Here''s How a Facebook Page Call-to-Action Works. He told Facebook , "Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Facebook] Facebook Announces New Social Search Feature Called 'Graph Search'
    Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. about Facebook's big reveal )! We're going to break down what you need to know about Facebook's Graph Search right now. Facebook. Kind of.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Facebook] 5 ways to use social media in sales even if your customer isn’t on Facebook
    The post 5 ways to use social media in sales even if your customer isn’t on Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” Follow all these people! How to find Twitter Lists.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 30, 2014
    [Facebook] Facebook’s declining popularity – Does it matter?
    A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. Where do you see the future of Facebook marketing heading? teenagers.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 17, 2011
    [Facebook] How a Tiny Grocer Outflanks Kroger on Facebook
    The right niche and the right approach enable a two-person company to outshine a retailing giant on Facebook. In particular, their use of live events and of Facebook demonstrates how small can be beautiful when it comes to 21st-century marketing. Best of all, on Facebook they can battle local giant Kroger toe-to-toe.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Still not convinced? Social Media Daily
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Facebook] 8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]
    All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. Want to learn what content performs best for any Facebook Page?
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Facebook] Our Top Predictions for Facebook's Secret January 15th Announcement
    little article about some new Facebook rollout. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet. just what is this new "thing" that Facebook is revealing? Our Top Predictions for Facebook's Secret January 15th Announcement. 1) Facebook to Release a Smartphone!
  • SYNECORE  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
    If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Facebook] Facebook Launches New Mobile Design for Business Pages
    If you''re the proud owner of a Facebook business page , your page''s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices.
  • HUBSPOT  |  MONDAY, JANUARY 31, 2011
    [Facebook] Top 5 Things Not to Do on Facebook
    Again and again, I see businesses and professionals making these mistakes on Facebook. As someone new to Facebook, these may seem like reasonable things to do, so I'm here to explain why you absolutely should NOT be making these mistakes. 1. The point of Facebook is to interact with your community that's already hanging out there.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Facebook] 10 Examples of Facebook Ads That Actually Work (And Why)
    Facebook ads. Facebook ads are what bring us here today. While there has been quite a bit of controversy surrounding the effectiveness of Facebook ads lately (you remember the whole GM thing , right?), If we're talking about 'online advertising best practices,' exactly what makes an effective Facebook ad? Fiverr. HubSpot.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 19, 2014
    [Facebook] Valuable Lessons You Can Learn from Successful Brands on Facebook
    Because several women in my office “force” me to look at how businesses are promoting their campaigns – on Facebook and beyond — in innovative and exciting ways. Valuable Lessons You Can Learn from Successful Brands on Facebook by Jim Belosic - Maximize Social Business. Facebook
  • HALEY MARKETING  |  WEDNESDAY, DECEMBER 2, 2015
    [Facebook] 22 Facebook Posts That Will Drive Engagement This Holiday Season
    Today's focus will be on Facebook holiday marketing ideas, and top ways to get your audience engaged with your content. That means you have to prepare 31 different Facebook posts this month, assuming you post once every day. 22 Facebook Holiday Marketing Ideas. Why is a Content Calendar Important? Top Seasonal Jobs.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook] The Ultimate Facebook Marketing Cheat Sheet
    Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. 30 Tips and Tricks for Mastering Facebook Marketing. 1. Setting up a Page is simple.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Facebook] Four Badass Facebook Advertising Tactics
    Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level. After building a solid case around the importance of Facebook advertising it’s now time to put together the tactics for success.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Facebook] Facebook Introduces “Buy” Button – What It Means for Your Biz
    Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. And without ever leaving Facebook. Want more marketing new, tips and advice?
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Facebook] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. What Does Facebook Have to Say About All This? ” The reality is that Facebook is a business just like yours.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 31, 2013
    [Facebook] Facebook Inception. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars  Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at  www.marsdorian.com/. Comments This Joe is a smart dude, he must be an expert!
  • HUBSPOT  |  WEDNESDAY, APRIL 30, 2014
    [Facebook] The Ultimate Guide to Facebook Privacy
    Facebook encourages its users to share far more personal information than almost anywhere else on the web. While this allows the site to offer a premier online social experience, it also gives Facebook access to a lot of information about its users. Here you can set the default privacy setting for all of your future posts on Facebook.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 17, 2013
    [Facebook] Two Examples of Stellar B2B Facebook Pages
    Facebook is a huge topic of interest to B2B marketers, so we wanted to share two examples of stellar B2B Facebook Pages, as a follow-up to How to Build a Great B2B Community on Facebook. Examples of Interaction on Facebook. High level results of Constant Contact’s Facebook initiatives: Over 91,000 Facebook Likes.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Facebook] How Facebook’s Graph Search is Embracing SoLoMo
    Graph Search is Facebook’s debut in to the search engine market. Unlike Google’s Penguin algorithm, Graph Search relies on social interactions made on Facebook to make up the database of information it can pull from. The more you and your friends interact on Facebook the more data the Graph will have to work with.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Facebook] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 Sometimes it''s good -- people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually delivers results.
  • JUNTA 42  |  SATURDAY, MAY 23, 2015
    [Facebook] This Week in Content Marketing: Facebook’s Move to Swallow Publishers
    We also debate whether Facebook’s launch of its Instant Articles service represents the end of times for publishers or a stairway to heaven. This raises some serious journalistic questions about which articles get shown on Facebook and which get ignored. This week’s show. Recorded live May 18, 2015; Length: 55:02). million.
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Facebook] How to Create a Facebook Business Page That Doesn't Suck
    So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Morning?
  • INBLURBS  |  THURSDAY, MARCH 8, 2012
    [Facebook] Facebook CPC Rates could be an Indicator of Trust Level
    Companies who handle social media authentically and communicate this way with their audience get the most social media juice out and are also well recognized when they do paid campaigns on places like facebook. See graphic below. Infographic: Small Business Social Media. Social media is about conversation and about trust.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] 5 B2B Benefits of Facebook Page Changes
    Facebook has changed the look of their Business Pages, to make them more in line with the recent changes to personal profiles, but they have added functionality that will make Page admins for B2B companies cheer. The community manager has grown across social platforms, but in most cases, their identity has not been revealed on Facebook.
  • INBLURBS  |  MONDAY, MARCH 21, 2011
    [Facebook] The web marketing value of Facebook like Button
    Social Media buttons like facebook, twitter and linkedIn have huge web marketing value and also play a major role in social media marketing. Social Media buttons for Twitter, Facebook and LinkedIn have huge marketing value and your popularity increases when users started sharing your articles in these social media. Facebook Widgets.
  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 30, 2011
    [Facebook] Facebook Changes Don’t Change Challenge
    Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real Facebook Marketing challenge with a client in the shipping business USA2Pilipinas. Facebook marketingWe discuss a real.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 18, 2014
    [Facebook] 15 Facebook Holiday Contests You Can Create in Minutes
    If you’re in need of some last-minute holiday-contest inspiration for Facebook, look no further. percent of Facebook users say they are likely to share a link to a holiday contest or giveaway.* This monthly Facebook column is contributed by Jim Belosic. Facebook The holiday countdown has begun! Author information.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Facebook] How Often Should You Post on Facebook? [New Benchmark Data]
    How often should you post to your business' Facebook Page? "It depends." It does depend -- on your followers' age range, interests, Facebook habits, and so on. When your followers log in to Facebook, they're getting hit with a ton of content. Have you experimented with the impact of Facebook posting frequency on engagement rate?
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 20, 2015
    [Facebook] 5 Ways to Use Facebook Groups for Your Business
    When you think of Facebook for your business, you probably think of Facebook Pages. But are you a member of any Facebook Groups? If not, consider this post a little push because Pages and Groups can go hand-in-hand to boost your Facebook marketing efforts. This monthly Facebook column is contributed by Jim Belosic.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Bing Adds 5x More Facebook Content to its Search Results
    know what you're thinking, you well-informed marketer, you: "But Bing was already incorporating social data from Facebook into its search results." Back in June, 2012, Bing started including Facebook Likes, photos, and profile information into search results. What do you think of Bing's partnership with Facebook? You know.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 9, 2011
    [Facebook] 6 Ways That Facebook is Better Than LinkedIn for B2B Marketing
    We often get the question about investment in LinkedIn vs. Facebook. The only problem is that it’s not as good as Facebook for B2B marketing. After all, we know Facebook is for posting pictures of the kids’ soccer games, for saying happy birthday, for following consumer products, for keeping in touch with your friends.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Facebook] 8 Rookie Facebook Mistakes No One Should Still Be Making
    Well, the same can be said for Facebook: Just because your business has a Page doesn’t mean that you’re using it right. Even with 10 years of Facebook behind us, we’re all guilty of committing our fair share of social oversights and slip-ups. After all, Facebook is a social network. ” you read my mind.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting. 1) Engage fans with photos. Click to tweet! ). and 3 p.m.
  • SYNECORE  |  FRIDAY, JUNE 28, 2013
    [Facebook] Facebook News Feed Ads Dominate, Vindicate Exchange Model
    “Ahh, what a difference a year makes.” I imagine those words or similar are being uttered at Menlo Park by Zuck and crew on the heels of the release of the new, uber-comprehensive (one-billion impression) Adroll study showing Facebook’s News Feed Ads are generating a phenomenal 21x higher click-through rates than standard web retargeting ads.
  • HUBSPOT  |  THURSDAY, AUGUST 1, 2013
    [Facebook] Facebook Finally Introduces Embedded Posts: What You Need to Know
    Yesterday, Facebook launched a new feature that we''ve always wanted: the ability to embed Facebook posts on websites. Unfortunately, it''s currently only rolled out to a handful of select whitelisted publications -- folks like CNN , Mashable , and Bleacher Report are the only ones who can embed Facebook posts on their sites.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Facebook] Linking Instagram to Your Company Facebook Page [Quick Tip]
    One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. Select Facebook.
  • JUNTA 42  |  SATURDAY, APRIL 4, 2015
    [Facebook] This Week in Content Marketing: Facebook Moves for Total Internet Domination
    In this week’s episode, Robert and I discuss the movement by major publishers to create content “inside” Facebook’s walls. Media giants ready to publish inside Facebook’s walls – will they ever get out? (2:50): Three big media companies have announced they will begin posting their content natively on Facebook.
  • SAZBEAN  |  MONDAY, JANUARY 19, 2015
    [Facebook] Measurement Basics for Facebook Pages
    But the power of Facebook and its humungous audience is not to be ignored. Fortunately, there are ways you can track how effective your Facebook campaign actually is. But Facebook has a bevy of tools that allow its page administrators to get deep in analytics. Hey, we get it. There’s the immediate, of course. Bingo.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. 24 Best Practices for Successful Social Media Posts. and 3 p.m.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Facebook] Are Facebook Clicks Totally and Utterly Meaningless?
    Earlier this week, Facebook's Brad Smallwood spoke at the IAB MIXX Conference in New York. So basically, marketers are getting really good at measuring how seemingly invaluable their Facebook ad campaigns are. When we're measuring our Facebook ad campaigns, do clicks matter? Clicks don't matter. Wait, what? Blog post over.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 28, 2010
    [Facebook] Why Facebook is more important than your house
    “What’s going to be the next Facebook?&#. Facebook going to be entrenched as the king of social networking sites because the cost of switching to something else — for most people — will be too high. . The psychology of Facebook. Why won’t there be a “next&# Facebook? Agree?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Facebook] The Science Behind Successful Facebook Ads [Free Ebook]
    Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page. But using Facebook advertising to drive results like these only works if you're smart about it.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 27, 2013
    [Facebook] Facebook Now Lets You Edit Posts
    Facebook announced yesterday that you can now edit your posts. But, the option to edit posts is only available right now for the Android Facebook App. According to  Mashable , “The editing feature will roll out to Facebook users on the web and Android devices over the next day. All rights reserved.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Facebook] How to Turn Customers Into Brand Promoters on Facebook [Infographic]
    Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Facebook is being accused of failing retailers. Generate deep social insights through Facebook Connect.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 26, 2013
    [Facebook] What Facebook Graph Search Means for Your Business
    by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains of data Facebook has collected from its billion users.
  • PWB MARKETING BLOG  |  MONDAY, JULY 9, 2012
    [Facebook] Quick Tip: Change Your “Voice” When Posting on Facebook
    How many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! B2B Marketing B2B Social Media Facebook Media“Voice.” Easy Peasy.
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Facebook] Facebook Finally Supports GIFs: 10 Ways to Celebrate
    And as of today, Facebook is finally allowing users to express themselves via GIF. While Twitter and Pinterest adopted GIF support last year, it was starting to feel like Facebook was going to leave us hanging. In terms of choosing a GIF source, Facebook supports the whole gamut -- Tumblr, Imgur, Giphy, Google Image search, etc.
  • HUBSPOT  |  TUESDAY, NOVEMBER 4, 2014
    [Facebook] Like-Gating on Facebook Expires Tomorrow. Are You Ready?
    After being the tactic du jour for generating more Likes on your Page, Like-gating will be completely gone from Facebook starting tomorrow. In early August 2014, Facebook announced on their developers blog that page admins have until November 5, 2014 to knock Like-gating from their Facebook strategy. The Policy Change.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 25, 2014
    [Facebook] Creating Facebook Retargeting Ads: A Step-by-Step Guide
    Facebook empowers businesses of all sizes to retarget their existing customers. Here, we walk you through the basics of creating a Facebook retargeting ad in this quick guide. On the left-hand column of your Facebook News Feed page, click Ads Manager. 2. They’ll be matched with people on Facebook to create an audience.
  • INBLURBS  |  SATURDAY, JANUARY 11, 2014
    [Facebook] Do You Panic When Facebook Goes Down?
    If you’re a basic Facebook user and find that dreaded “Maintenance” or “Page cannot be displayed” message when logging onto the site, you might get a bit frustrated after multiple attempts to refresh. Though what if you’re a marketer using Facebook? When you hear those two dreaded words, Facebook down, how do you handle it?
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Facebook] How to Use Facebook Audience Insights: A Beginner's Guide
    Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. on Facebook.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 20, 2014
    [Facebook] Use Facebook Status Updates to Drive Traffic to Your Blog
    And using Facebook status updates to send people to your blog is one tactic that any business or brand with a meaningful following should investigate. Use Facebook Status Updates to Drive Traffic to Your Blog by Jim Belosic - Maximize Social Business. Facebook Here are six ways you … Continue Reading.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 16, 2015
    [Facebook] Have You Gotten Your Facebook Privacy Checkup?
    Facebook and privacy are two entities that don’t always play nice. More recently , a user accused Facebook of purposely making the privacy settings hard to understand and change. The Privacy Checkup feature is Facebook’s attempt to right that ship. The post Have You Gotten Your Facebook Privacy Checkup?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook] The Facebook Other Folder and the Strangers Who Love Me There
    In November of 2010, Facebook started sorting users’ messages for them , funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” The Bizarro World of the Facebook Other Folder. Who are the people who send messages to complete strangers on Facebook? Funds raised: zero.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Facebook] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    What sets pro Facebook marketers apart from the rest? Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Twitter | LinkedIn | 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t by Jim Belosic - Maximize Social Business. Facebook Many things.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Facebook] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    Can you believe that Facebook’s Timeline feature is nearly a year old? Here is a list of things your company might not be doing on Facebook and some ways to ensure that your visual imaging is up to par, so you can build relationships with Facebook’s billion-strong user base: 1. Helen is the founder of writtent.com.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 6, 2016
    [Facebook] How to Make the Most of Facebook Interest Targeting
    Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. The post How to Make the Most of Facebook Interest Targeting appeared first on Marketing Insider Group. Content Marketing
  • PWB MARKETING BLOG  |  WEDNESDAY, APRIL 10, 2013
    [Facebook] Facebook Ads: Do They Work?
    However, when I ask clients if they’d consider advertising on Facebook, I often get a blank stare or an immediate ”no” The rejection in using Facebook ads has perplexed me - If well thought out, advertising on a popular platform like Facebook could bring a large return to the client. Facebook Marketing
  • B2B MARKETING INSIDER  |  SATURDAY, APRIL 2, 2016
    [Facebook] Double Your Facebook Followers in 60 Days
    But, if you want to dramatically grow your Facebook followers – then this is one growth hack […]. The post Double Your Facebook Followers in 60 Days appeared first on Marketing Insider Group. As a general rule, I’m not a fan of the term, “growth hacking”. Content Marketing
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Facebook] Bigger Facebook Ad Images: How to Prepare Yourself
    As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. As mentioned above, the change impacts only the “Right Hand Side” ads for Facebook. What Is Changing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 19, 2013
    [Facebook] Former football player compares locker room hazing and Facebook
    Facebook and Twitter provide this same type of unregulated arena that not only allows bullies to find friends and band together, but also allows for these same individuals to create fake persona’s to perform a seemingly multi person attack. By Will Overstreet {grow} Community Member. Is hazing harmful, or a rite of passage? 
  • FATHOM  |  WEDNESDAY, JANUARY 23, 2013
    [Facebook] The 5 Best Things About Facebook Conversions (And How to Set Them Up)
    Make Facebook conversions work for you: 1. Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. Conversion Optimization Social Media Facebook Facebook Conversion
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