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  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Facebook] Bigger Facebook Ad Images: How to Prepare Yourself
    As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. As mentioned above, the change impacts only the “Right Hand Side” ads for Facebook. What Is Changing?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 23, 2015
    [Facebook] What Does Facebook’s News Feed Updates Mean for You?
    In an effort to the find the right mix of content for people’s News Feed, Facebook announced three updates. While many brands and marketers have become immune to Facebook’s frequent algorithm updates, it’s still a good idea to understand them. What do you think about this latest Facebook News Feed update?
  • CONTENTLY  |  WEDNESDAY, AUGUST 17, 2016
    [Facebook] Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages
    As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. BuzzFeed runs 90 different Facebook pages.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Facebook] The Do's and Don'ts of Using Facebook for Business [Infographic]
    You’ve heard all about the importance of using Facebook to grow your business. But actually doing marketing on Facebook is a whole other story. Wouldn''t it be nice to have a little pocket guide to navigating Facebook? 82% of people think Facebook is a good place to interact with brands. Tweetable Takeaways.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Facebook] Facebook Introduces “Buy” Button – What It Means for Your Biz
    Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. And without ever leaving Facebook. Want more marketing new, tips and advice?
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 6, 2013
    [Facebook] 4 Ways to Attract Holiday Shoppers on Facebook
    To capitalize on the holiday shopping season, start by sprucing up your Facebook page, says social media strategist Joan Barrett. “A well-crafted holiday promotion on Facebook has a lot of potential,” she says. “I’ve seen small businesses sell out of certain inventory because of a Facebook promotion.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Facebook] 5 Little Ways to Get More Facebook Likes
    Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. If you recently set up your Facebook page or could simply use a few pointers on how to get more Facebook Likes, this post is for you.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Facebook] Facebook Stats that Every Social Marketer Should Know
    billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. TrackMaven focused their investigation on Facebook pages with – at minimum – 1,000 Likes. Social Media
  • HUBSPOT  |  WEDNESDAY, AUGUST 7, 2013
    [Facebook] 6 Types of Facebook Posts That'll Help You Generate Leads
    This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. Types of Leads You Can Capture on Facebook. What Is a Lead?
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Facebook] How to Create Facebook Video Ads
    During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. Set Up Your Facebook Campaign.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 28, 2012
    [Facebook] Facebook Advertising – Tips for Success
    Many B2B marketers are seeing the value of Facebook advertising to attract new visitors to their brand. Here are several tips to a successful Facebook ad campaign. Link your ads to your Facebook page [.]. Facebook Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 31, 2013
    [Facebook] Facebook Inception. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars  Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at  www.marsdorian.com/. Comments This Joe is a smart dude, he must be an expert!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Facebook] 5 ways to use social media in sales even if your customer isn’t on Facebook
    The post 5 ways to use social media in sales even if your customer isn’t on Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” Follow all these people! How to find Twitter Lists.
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Facebook] 5 Mistakes Every B2B Company Is Making On Facebook
    While LinkedIn is often the preferred platform for B2B social media , Facebook can be the difference in the success of your marketing, if done right. In the case of Facebook, there are a range of opportunities to flip the traditionally B2C platform in your favor. Keep reading to find out how to get B2B marketing right on Facebook. 1.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] How to Use Hashtags on Twitter, Facebook & Instagram
    While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. What Does 'Hashtag' Mean?
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]
    Just think about how different Facebook was only a year ago! We've also seen some smaller, yet still critical changes to features like Facebook's ad platform , how the social network calculates metrics like 'Reach,' and many more. And that's just talking Facebook. Is your page optimized to attract and engage new Facebook fans
  • OPENTOPIC  |  WEDNESDAY, JULY 1, 2015
    [Facebook] Video Content: Facebook VS. YouTube in the Ring
    Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. News that Facebook has released an update quantifying video activity has been released , but the same question still exists. With 1.44
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Facebook] Facebook Launches Call-to-Action Buttons on Business Pages
    Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button. Here''s How a Facebook Page Call-to-Action Works. He told Facebook , "Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Facebook] Facebook Cracks Down on News Feed Spam From Brand Pages
    Well, Facebook couldn''t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. What Spammy Content Is Facebook Cracking Down On? Facebook We all hate spam. and over.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Still not convinced? Social Media Daily
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Facebook] Should You Use Facebook for Your Business?
    You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. Are There Other Ways to Use Facebook? Thoughts?
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Facebook] Facebook Announces New Social Search Feature Called 'Graph Search'
    Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. about Facebook's big reveal )! We're going to break down what you need to know about Facebook's Graph Search right now. Facebook. Kind of.
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Facebook] How to Use Facebook Live: A Complete Guide
    In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? Voilà!
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Facebook] How to Edit a Post on Facebook [New Feature]
    You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? Facebook Starts Rolling Out the Ability to Edit Posts. Facebook rolled out the ability to edit comments on posts a while back, which was a great feature. Facebook Ah, crap. Even worse?
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Facebook] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. But it turns out I could have stopped all my maneuvering weeks ago when Facebook quietly updated their Facebook Page Terms to allow calls-to-action in cover photos.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook] Your Life According to Facebook: Facebook Overhauls Personal Profiles
    by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Facebook.
  • SYNECORE  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
    If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Facebook] Five Facebook Tips for Small Businesses
    But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. Tip #3: Keep it simple.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Facebook] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. What Does Facebook Have to Say About All This? ” The reality is that Facebook is a business just like yours.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Facebook] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. FacebookAuthor information. Neal Schaffer. Neal Schaffer.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Facebook] Facebook Rolls Out New and Improved Business Page Insights
    Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning''s roundup , Facebook announced a pretty sweet update to Page Insights yesterday. Lucky for us, Facebook’s new Insights implement a fix for both of these metrics. Now, Facebook takes clicks on your post into account as well.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Facebook] 10 Examples of Facebook Ads That Actually Work (And Why)
    Facebook ads. Facebook ads are what bring us here today. While there has been quite a bit of controversy surrounding the effectiveness of Facebook ads lately (you remember the whole GM thing , right?), If we're talking about 'online advertising best practices,' exactly what makes an effective Facebook ad? Fiverr. HubSpot.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Facebook] 10 Excellent Examples of Video Marketing on Facebook
    When it comes to finding the right platform to promote your video, Facebook is a strong contender. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. 10 Excellent Examples of Video Marketing on Facebook. 1) #TAYLORvsTREADMILL | Apple.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Facebook] Facebook Launches New Mobile Design for Business Pages
    If you''re the proud owner of a Facebook business page , your page''s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices.
  • HUBSPOT  |  MONDAY, JANUARY 31, 2011
    [Facebook] Top 5 Things Not to Do on Facebook
    Again and again, I see businesses and professionals making these mistakes on Facebook. As someone new to Facebook, these may seem like reasonable things to do, so I'm here to explain why you absolutely should NOT be making these mistakes. 1. The point of Facebook is to interact with your community that's already hanging out there.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Facebook] Facebook vs Twitter Infographic
    Bottom line – Facebook is bigger but Twitter users are more loyal. Very cool info graphic. If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social Networks
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Facebook] Our Top Predictions for Facebook's Secret January 15th Announcement
    little article about some new Facebook rollout. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet. just what is this new "thing" that Facebook is revealing? Our Top Predictions for Facebook's Secret January 15th Announcement. 1) Facebook to Release a Smartphone!
  • BIZNOLOGY  |  WEDNESDAY, APRIL 30, 2014
    [Facebook] Facebook’s declining popularity – Does it matter?
    A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. Where do you see the future of Facebook marketing heading? teenagers.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 19, 2014
    [Facebook] Valuable Lessons You Can Learn from Successful Brands on Facebook
    Because several women in my office “force” me to look at how businesses are promoting their campaigns – on Facebook and beyond — in innovative and exciting ways. Valuable Lessons You Can Learn from Successful Brands on Facebook by Jim Belosic - Maximize Social Business. Facebook
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Facebook] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. To be honest, it''s hard for me to remember how Sponsored Stories differ from the 26 other ad products Facebook has. Facebook is also modifying its current product offerings, in addition to paring them down.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Facebook] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. Facebook's News Feed Algorithm. That's what Facebook's News Feed has been about since the very beginning. Let's dive in. How It Works.
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Facebook] How Facebook’s Filter Bubble Warped My Perception of Reality
    Because Facebook’s algorithm—and the algorithms of every other social network—has gotten frighteningly intelligent. Behind Facebook’s manipulation of political discourse is the same logic that makes sure great movie and TV recommendations show up on the Netflix homepage. Social Voices algorithm facebook Featured
  • CONNECTING ELEMENT  |  TUESDAY, OCTOBER 6, 2015
    [Facebook] How to get the most from the latest Facebook updates
    Get ready for the rollout of Facebook’s latest business page updates as we run through the five most important changes and how to make the most of them. The post How to get the most from the latest Facebook updates appeared first on Connecting Element.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [Facebook] Generating a Buyer Persona with Facebook Advertising
    How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Not any more …. Tweet This!
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Facebook] How to Create a Facebook Business Page That Doesn't Suck
    So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Morning?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 18, 2014
    [Facebook] 3 Questions to Ask Before You Create a Facebook Ad
    And Facebook is no different. Facebook started supporting advertising soon after it launched in February, 2004. No matter what size your company is, some questions need to be asked regardless of whether you’re running a multi-million dollar campaign or creating your first self-serve ad on Facebook. So there you have it.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Facebook] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 Sometimes it''s good -- people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually delivers results.
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 30, 2012
    [Facebook] 10 of the Best B2B Facebook Timeline Cover Photos
    Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes , and you had the whole month to get your Page in line. Product Images. Volvo Trucks.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 26, 2015
    [Facebook] 12 Secret Facebook Features Every Marketer Should Be Using [Infographic]
    Using Facebook is easy enough -- most of the 1.49 If you want to up your Facebook skills, check out this infographic from Post Planner. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. billion monthly active users on the site would agree. Social Media Daily Syndication
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Facebook] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. For this reason, it’s no wonder that businesses are investing a large amount of their promotional efforts in social video ads on both Facebook and Instagram. Facebook Video Advertising.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Facebook] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Sort of.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 18, 2014
    [Facebook] 15 Facebook Holiday Contests You Can Create in Minutes
    If you’re in need of some last-minute holiday-contest inspiration for Facebook, look no further. percent of Facebook users say they are likely to share a link to a holiday contest or giveaway.* This monthly Facebook column is contributed by Jim Belosic. Facebook The holiday countdown has begun! Author information.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 3, 2012
    [Facebook] Best Practices for Facebook Posting
    Timing is everything – The best time to post to your Facebook Timeline in general is between 8 p.m.-7 Find more information on timing your Facebook posts. but check your analytics and experiment to find the time that’s best for your company. What a Difference a Day Makes – In general, stories posted on [.].
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Bing Adds 5x More Facebook Content to its Search Results
    know what you're thinking, you well-informed marketer, you: "But Bing was already incorporating social data from Facebook into its search results." Back in June, 2012, Bing started including Facebook Likes, photos, and profile information into search results. What do you think of Bing's partnership with Facebook? You know.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Facebook] How to Turn Customers Into Brand Promoters on Facebook [Infographic]
    Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Facebook is being accused of failing retailers. Generate deep social insights through Facebook Connect.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting. 1) Engage fans with photos. Click to tweet! ). and 3 p.m.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Facebook] Are Facebook Clicks Totally and Utterly Meaningless?
    Earlier this week, Facebook's Brad Smallwood spoke at the IAB MIXX Conference in New York. So basically, marketers are getting really good at measuring how seemingly invaluable their Facebook ad campaigns are. When we're measuring our Facebook ad campaigns, do clicks matter? Clicks don't matter. Wait, what? Blog post over.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 20, 2015
    [Facebook] 5 Ways to Use Facebook Groups for Your Business
    When you think of Facebook for your business, you probably think of Facebook Pages. But are you a member of any Facebook Groups? If not, consider this post a little push because Pages and Groups can go hand-in-hand to boost your Facebook marketing efforts. This monthly Facebook column is contributed by Jim Belosic.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. 24 Best Practices for Successful Social Media Posts. and 3 p.m.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Facebook] How Often Should You Post on Facebook? [New Benchmark Data]
    How often should you post to your business' Facebook Page? "It depends." It does depend -- on your followers' age range, interests, Facebook habits, and so on. When your followers log in to Facebook, they're getting hit with a ton of content. Have you experimented with the impact of Facebook posting frequency on engagement rate?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2011
    [Facebook] Research shows Facebook emotional boost is like marriage
    Among the many interesting findings, Pew reports that the social relationship “boost&# received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. On Facebook on an average day: 15% of Facebook users update their own status. Here is a summary:  .
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Facebook] 8 Rookie Facebook Mistakes No One Should Still Be Making
    Well, the same can be said for Facebook: Just because your business has a Page doesn’t mean that you’re using it right. Even with 10 years of Facebook behind us, we’re all guilty of committing our fair share of social oversights and slip-ups. After all, Facebook is a social network. ” you read my mind.
  • SAZBEAN  |  WEDNESDAY, JUNE 22, 2011
    [Facebook] 7 Ways to Build Your Facebook Fan Base
    Wondering how to get more fans (and keep them) to your Facebook page? You could just run some Facebook ads with a give away incentive, but that may just temporarily increase the number of fans, but not help increase engagement on your page. What do you do to increase engagement with your Facebook fans?
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Facebook] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Smart Move for Facebook. Maybe.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Facebook] Facebook and Google Going Big on Online Display Ads
    And more of them are appearing on your Facebook account. It’s clear that advertisers like Facebook more than ever. Facebook now accounts for 1 out of every 4 online display ads, accounting for over 1.3 in a publicly weaker position, Google clearly wants to dig into Facebook’s ever larger slice of the pie. million).
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Facebook] Is Facebook Still Relevant for B2B?
    One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page? Facebook works for many B2B businesses but it isn’t a requirement.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Facebook] 3 Facebook Rollouts Every Marketer Should Know About
    by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog.
  • BIZNOLOGY  |  FRIDAY, JUNE 8, 2012
    [Facebook] Facebook Offers Friendlier Business Page Tools for Marketers
    It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier for them to manage their business pages. Earlier this spring, Facebook rolled out the Admin Panel for Facebook pages. Image via CrunchBase.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 8, 2016
    [Facebook] Facebook Can’t Escape Bias, No Matter What It Says
    Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section.
  • HUBSPOT  |  THURSDAY, AUGUST 1, 2013
    [Facebook] Facebook Finally Introduces Embedded Posts: What You Need to Know
    Yesterday, Facebook launched a new feature that we''ve always wanted: the ability to embed Facebook posts on websites. Unfortunately, it''s currently only rolled out to a handful of select whitelisted publications -- folks like CNN , Mashable , and Bleacher Report are the only ones who can embed Facebook posts on their sites.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 26, 2013
    [Facebook] What Facebook Graph Search Means for Your Business
    by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains of data Facebook has collected from its billion users.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 17, 2011
    [Facebook] How a Tiny Grocer Outflanks Kroger on Facebook
    The right niche and the right approach enable a two-person company to outshine a retailing giant on Facebook. In particular, their use of live events and of Facebook demonstrates how small can be beautiful when it comes to 21st-century marketing. Best of all, on Facebook they can battle local giant Kroger toe-to-toe.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 25, 2011
    [Facebook] Email Marketing 2.0 is Facebook and More
    The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for  Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook is (part of) Email Marketing 2.0. But email marketing is a one-way blast channel.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Facebook] Linking Instagram to Your Company Facebook Page [Quick Tip]
    One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. Select Facebook.
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Facebook] How to Host a Facebook Chat
    When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats! With the introduction of the new Facebook reply feature, users could actually have conversations in the comments of a post.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Facebook] Capitalize on Video: Facebook’s New Emphasis
    Are you getting your video fix on Facebook? Facebook is responding by putting a greater emphasis on videos. Facebook just announced that it will “monitor more video interactions.” All of these improvements coincide with a slow progression of changes that Facebook has implemented over the past two years.
  • HUBSPOT  |  WEDNESDAY, APRIL 30, 2014
    [Facebook] The Ultimate Guide to Facebook Privacy
    Facebook encourages its users to share far more personal information than almost anywhere else on the web. While this allows the site to offer a premier online social experience, it also gives Facebook access to a lot of information about its users. Here you can set the default privacy setting for all of your future posts on Facebook.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Facebook] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    What sets pro Facebook marketers apart from the rest? Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Twitter | LinkedIn | 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t by Jim Belosic - Maximize Social Business. Facebook Many things.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 8, 2011
    [Facebook] 75 of the Best B2B Facebook Marketing Tips
    Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. Facebook Content. Facebook Advertising.
  • HUBSPOT  |  TUESDAY, NOVEMBER 4, 2014
    [Facebook] Like-Gating on Facebook Expires Tomorrow. Are You Ready?
    After being the tactic du jour for generating more Likes on your Page, Like-gating will be completely gone from Facebook starting tomorrow. In early August 2014, Facebook announced on their developers blog that page admins have until November 5, 2014 to knock Like-gating from their Facebook strategy. The Policy Change.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Facebook] How to Write Better Headlines for Your Facebook Ads
    billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook] Facebook Strategy: Friend or Fan?
    artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook] Facebook Strategy: Friend or Fan?
    artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Facebook] [Walkthrough] How to Create a Trackable Contact Us Button on Facebook
    While it’s good to be able to call a client and say 100 visitors ended up on your website last month because of Facebook, just being able to say that isn’t enough for me. Last December Facebook began rolling out Call to Action buttons for pages. Measuring Facebook Conversions - Setting Up Your Facebook Call to Action Button.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Facebook] 7 of the Best Facebook Live Videos We've Ever Seen
    This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Oh, and did we mention the potential live video has for Facebook engagement? Getting Started With Facebook Live.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Facebook] 8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]
    All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. Want to learn what content performs best for any Facebook Page?
  • FATHOM  |  WEDNESDAY, JANUARY 23, 2013
    [Facebook] The 5 Best Things About Facebook Conversions (And How to Set Them Up)
    Make Facebook conversions work for you: 1. Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. Conversion Optimization Social Media Facebook Facebook Conversion
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Facebook] What Facebook’s Next Round of Algorithm Changes Means for Pages
    In case you missed it, Facebook recently announced another round of changes to the algorithm that determines what we see in our News Feeds. This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Facebook
  • WRITING ON THE WEB  |  TUESDAY, MAY 17, 2011
    [Facebook] What Google and Facebook Hide From You
    Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Share this on Facebook. 10 Ways to Use Facebook as a List Building Tool. They know more about you than you realize. And they don’t ask you, they simply assume way too much. That doesn’t interest me. Digg this!
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Facebook] How to Effectively Use Facebook Ads + Email
    On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach , continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. But we need a mindset shift.
  • SAZBEAN  |  THURSDAY, JANUARY 30, 2014
    [Facebook] Does the Facebook News Feed Algorithm Leave Out Lurkers?
    FACEBOOK LIKE (Photo credit: owenwbrown) There’s been much news about the Facebook News Feed Algorithm which seems to remove posts from most of our friends and the pages we’ve liked — some might claim for reasons of wanting people to buy promoted posts. Will this make Facebook less useful in general?
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 17, 2015
    [Facebook] How to Create a Call-to-Action on Your Facebook Page [VIDEO]
    Facebook has launched a new way to engage with your page community. Shop Now – If you want to get people from your Facebook page to your e-commerce website then this button fits the bill. Take a look and see how quickly you can get your Facebook call-to-action button up and running on your Facebook Page.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Facebook] Will Google+ Overtake Facebook? [Data]
    Or will it take off, catch up to, and surpass the existing social networks like Facebook? But if you take a step back, it's apparent that Google+ still has a lot of catching up to do if it's going to compete with Twitter or Facebook. Facebook currently has over 800 million members, but back in April 2009 - over 2.5
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 3, 2014
    [Facebook] Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome
    Are you using Facebook ads to drive traffic to your ecommerce site? If you’re not, you’re missing a beat, especially because Facebook recently introduced a concept called lookalike audiences for your website visitors. Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome by Nick Steeves - Maximize Social Business.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Facebook] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    Can you believe that Facebook’s Timeline feature is nearly a year old? Here is a list of things your company might not be doing on Facebook and some ways to ensure that your visual imaging is up to par, so you can build relationships with Facebook’s billion-strong user base: 1. Helen is the founder of writtent.com.
  • MI6 MARKETING AGENCY  |  SATURDAY, APRIL 9, 2011
    [Facebook] Can Facebook Save Our Planet?
    Facebook’s Open Compute Project, in my view, could go down as a major milestone and advancement in technology, social networking and B2B marketing history. Facebook’s data center is at the center of their business (their people are at the very core though). No data center, no Facebook. Can Facebook save our planet?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 24, 2016
    [Facebook] The Science Behind Successful Facebook Ads [Free Ebook]
    Facebook has been proven time and time again to be an effective channel for driving traffic to your website, converting visitors into leads, increasing app installations, and generating more Likes for your business Page. But using Facebook advertising to drive results like these only works if you're smart about it.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Facebook Launches Product Ads
    Showcasing your products on Facebook just got easier. What makes these ads different than other Facebook ads? This new advertising option has been in the testing phases for months, but with solid feedback, Facebook has decided to roll out Product Ads for everyone. What do you think of the recent advertising changes on Facebook?
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 16, 2015
    [Facebook] Have You Gotten Your Facebook Privacy Checkup?
    Facebook and privacy are two entities that don’t always play nice. More recently , a user accused Facebook of purposely making the privacy settings hard to understand and change. The Privacy Checkup feature is Facebook’s attempt to right that ship. The post Have You Gotten Your Facebook Privacy Checkup?
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Facebook] Facebook Relaunches Atlas: What Does It Mean?
    Last week, Facebook announced the re-launch  of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” So, what’s the big deal? The new situation is that Facebook knows who we are and has an absurdly vast amount of data on us. How Facebook did it: The not-so-innocent like.
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