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  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 29, 2015
    [Facebook] Optimizing Facebook Images for Branding
    Facebook posts with beautiful, quality images get more engagement. Did you know that by optimizing your blog post images for Facebook, you can maximize the number of eyeballs on your post and help to increase post shares and brand awareness? Mike Gingerich contributes a monthly column on Facebook. FacebookMike Gingerich.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Facebook] Is Facebook in Danger of Becoming the Next Taboola?
    For months leading up to the election, a slow trickle of angst surrounded Facebook’s fake news problem. “ Facebook, in Cross Hairs After Election, Is Said to Question Its Influence ,” wrote the New York Times. “ Donald Trump Won Because of Facebook ,” preached Max Read in New York magazine.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] How to Use Hashtags on Twitter, Facebook & Instagram
    While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. What Does 'Hashtag' Mean?
  • OPENTOPIC  |  WEDNESDAY, JULY 1, 2015
    [Facebook] Video Content: Facebook VS. YouTube in the Ring
    Facebook Vs. YouTube video content. While YouTube has been dubbed the second largest search engine in the world, many signs point to the power of Facebook as the winning platform to publish videos. News that Facebook has released an update quantifying video activity has been released , but the same question still exists. With 1.44
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Facebook] How to Use Facebook Live: A Complete Guide
    In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? Voilà!
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Facebook] How to Create Facebook Video Ads
    During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. Set Up Your Facebook Campaign.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Facebook] Facebook Launches Call-to-Action Buttons on Business Pages
    Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button. Here''s How a Facebook Page Call-to-Action Works. He told Facebook , "Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Evaluate Your Facebook Page With This Simple Checklist [INFOGRAPHIC]
    Just think about how different Facebook was only a year ago! We've also seen some smaller, yet still critical changes to features like Facebook's ad platform , how the social network calculates metrics like 'Reach,' and many more. And that's just talking Facebook. Is your page optimized to attract and engage new Facebook fans
  • CONTENTLY  |  THURSDAY, DECEMBER 1, 2016
    [Facebook] A Night at the Facebook Hotel
    Welcome to the Facebook Hotel!” drove over to the Snapchat Inn, but couldn’t even figure out where the door was. “I AM LEAVING THE FACEBOOK HOTEL TO LEAD A MORE MEANINGFUL, MONASTIC LIFESTYLE,” I announced to no one in particular. If I was stuck at the Facebook Hotel, I might as well join the masses.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Still not convinced? Social Media Daily
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Facebook] 3 Facebook Rollouts Every Marketer Should Know About
    by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog.
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Facebook] Should You Use Facebook for Your Business?
    You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. Are There Other Ways to Use Facebook? Thoughts?
  • SYNECORE  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
    If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Facebook] Five Facebook Tips for Small Businesses
    But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. Tip #3: Keep it simple.
  • HUBSPOT  |  TUESDAY, JANUARY 15, 2013
    [Facebook] Facebook Announces New Social Search Feature Called 'Graph Search'
    Facebook announced its big news today -- the stuff we've all been sitting at the edge of our seats for, the release we've been pontificating about ( read what some of our ideas. about Facebook's big reveal )! We're going to break down what you need to know about Facebook's Graph Search right now. Facebook. Kind of.
  • HUBSPOT  |  MONDAY, JUNE 23, 2014
    [Facebook] Why Aren't My Facebook Fans Seeing My Posts Anymore?
    If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. What Does Facebook Have to Say About All This? ” The reality is that Facebook is a business just like yours.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Facebook] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. FacebookAuthor information. Neal Schaffer. Neal Schaffer.
  • HUBSPOT  |  FRIDAY, MARCH 22, 2013
    [Facebook] Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
    I've always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too. But it turns out I could have stopped all my maneuvering weeks ago when Facebook quietly updated their Facebook Page Terms to allow calls-to-action in cover photos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 3, 2013
    [Facebook] Risky Business: Can Liking a Facebook Page Cost You Your Job?
    Maybe it’s time to go back and examine which pages you’ve “liked” on Facebook. Four deputies and two civilian employees were fired after they “Liked” the Facebook page of the candidate opposing their boss in the campaign for sheriff. Liking a Facebook page is making a statement. The Appeal.
  • HUBSPOT  |  FRIDAY, JUNE 22, 2012
    [Facebook] 10 Examples of Facebook Ads That Actually Work (And Why)
    Facebook ads. Facebook ads are what bring us here today. While there has been quite a bit of controversy surrounding the effectiveness of Facebook ads lately (you remember the whole GM thing , right?), If we're talking about 'online advertising best practices,' exactly what makes an effective Facebook ad? Fiverr. HubSpot.
  • HUBSPOT  |  THURSDAY, JUNE 20, 2013
    [Facebook] Facebook Rolls Out New and Improved Business Page Insights
    Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning''s roundup , Facebook announced a pretty sweet update to Page Insights yesterday. Lucky for us, Facebook’s new Insights implement a fix for both of these metrics. Now, Facebook takes clicks on your post into account as well.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Facebook] Facebook Cracks Down on News Feed Spam From Brand Pages
    Well, Facebook couldn''t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. What Spammy Content Is Facebook Cracking Down On? Facebook We all hate spam. and over.
  • HUBSPOT  |  MONDAY, MAY 30, 2016
    [Facebook] 10 Excellent Examples of Video Marketing on Facebook
    When it comes to finding the right platform to promote your video, Facebook is a strong contender. So to help inspire your video marketing efforts on Facebook, I put together a list of 10 clever examples from brands like Apple, LG, BMW, and more. 10 Excellent Examples of Video Marketing on Facebook. 1) #TAYLORvsTREADMILL | Apple.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Facebook] Facebook vs Twitter Infographic
    Bottom line – Facebook is bigger but Twitter users are more loyal. Very cool info graphic. If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social Networks
  • HUBSPOT  |  MONDAY, JANUARY 31, 2011
    [Facebook] Top 5 Things Not to Do on Facebook
    Again and again, I see businesses and professionals making these mistakes on Facebook. As someone new to Facebook, these may seem like reasonable things to do, so I'm here to explain why you absolutely should NOT be making these mistakes. 1. The point of Facebook is to interact with your community that's already hanging out there.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 19, 2014
    [Facebook] Valuable Lessons You Can Learn from Successful Brands on Facebook
    Because several women in my office “force” me to look at how businesses are promoting their campaigns – on Facebook and beyond — in innovative and exciting ways. Valuable Lessons You Can Learn from Successful Brands on Facebook by Jim Belosic - Maximize Social Business. Facebook
  • BIZNOLOGY  |  WEDNESDAY, APRIL 30, 2014
    [Facebook] Facebook’s declining popularity – Does it matter?
    A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. Where do you see the future of Facebook marketing heading? teenagers.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Facebook] How to Edit a Post on Facebook [New Feature]
    You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? Facebook Starts Rolling Out the Ability to Edit Posts. Facebook rolled out the ability to edit comments on posts a while back, which was a great feature. Facebook Ah, crap. Even worse?
  • RADIUS  |  THURSDAY, OCTOBER 13, 2016
    [Facebook] 3 Steps To Highly Targeted B2B Facebook Ads With Predictive
    Enter Facebook + Radius. Building A Highly Targeted B2B Facebook Ad Campaign. Since we were looking to target a broader audience, we decided to leverage the massive social presence of Facebook and their larger audience base. Facebook is the #1 digital environment for marketers to reach, engage, educate, and acquire prospects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 1, 2016
    [Facebook] Submitting to Facebook and other content adjustments you need to make today
    The genesis of the controversial post was a conference I attended of industry thought leaders from the BBC , Public Broadcasting System , Facebook and other well-known media companies. Submitting to Facebook . Submitting to Facebook . Something extraordinary happened the other day. He is bright, passionate, and inspirational.
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Facebook] Facebook Launches New Mobile Design for Business Pages
    If you''re the proud owner of a Facebook business page , your page''s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices.
  • HUBSPOT  |  THURSDAY, JANUARY 10, 2013
    [Facebook] Our Top Predictions for Facebook's Secret January 15th Announcement
    little article about some new Facebook rollout. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet. just what is this new "thing" that Facebook is revealing? Our Top Predictions for Facebook's Secret January 15th Announcement. 1) Facebook to Release a Smartphone!
  • HUBSPOT  |  FRIDAY, JUNE 7, 2013
    [Facebook] Facebook Kills Sponsored Stories, Cuts Ad Products in Half
    My buddy over at Nanigans broke some news to me this morning -- Facebook has announced it''s getting rid of Sponsored Stories. To be honest, it''s hard for me to remember how Sponsored Stories differ from the 26 other ad products Facebook has. Facebook is also modifying its current product offerings, in addition to paring them down.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Facebook] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. Facebook's News Feed Algorithm. That's what Facebook's News Feed has been about since the very beginning. Let's dive in. How It Works.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [Facebook] Generating a Buyer Persona with Facebook Advertising
    How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Not any more …. Tweet This!
  • JUNTA 42  |  SATURDAY, NOVEMBER 28, 2015
    [Facebook] This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising
    Next, we’re not surprised that 20 big publishers are having trouble generating revenue from Facebook Instant Articles. Syndicate their content to Facebook. Robert and I are shocked that publishers didn’t anticipate this problem, considering Facebook’s strict ad guidelines. Our solution? Military Hospitals. Sponsor (37:38).
  • HUBSPOT  |  MONDAY, DECEMBER 9, 2013
    [Facebook] How to Create a Facebook Business Page That Doesn't Suck
    So you''ve decided to set up a Facebook page for your company. You''ve heard that 52% of all marketers have found a customer via Facebook in 2013 -- and you want to join in on the fun. But, if you''re going to slap together a Facebook page and expect leads and customers to roll in, you''ve got another thing coming. Morning?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 18, 2014
    [Facebook] 3 Questions to Ask Before You Create a Facebook Ad
    And Facebook is no different. Facebook started supporting advertising soon after it launched in February, 2004. No matter what size your company is, some questions need to be asked regardless of whether you’re running a multi-million dollar campaign or creating your first self-serve ad on Facebook. So there you have it.
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 30, 2012
    [Facebook] 10 of the Best B2B Facebook Timeline Cover Photos
    Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes , and you had the whole month to get your Page in line. Product Images. Volvo Trucks.
  • HUBSPOT  |  THURSDAY, MARCH 13, 2014
    [Facebook] 7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
    People will go to all sorts of lengths to get attention from a small subset of Facebook''s 1.23 Sometimes it''s good -- people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually delivers results.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 26, 2015
    [Facebook] 12 Secret Facebook Features Every Marketer Should Be Using [Infographic]
    Using Facebook is easy enough -- most of the 1.49 If you want to up your Facebook skills, check out this infographic from Post Planner. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. billion monthly active users on the site would agree. Social Media Daily Syndication
  • CONTENTLY  |  TUESDAY, JUNE 14, 2016
    [Facebook] How Facebook’s Filter Bubble Warped My Perception of Reality
    Because Facebook’s algorithm—and the algorithms of every other social network—has gotten frighteningly intelligent. Behind Facebook’s manipulation of political discourse is the same logic that makes sure great movie and TV recommendations show up on the Netflix homepage. Social Voices algorithm facebook Featured
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Facebook] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. For this reason, it’s no wonder that businesses are investing a large amount of their promotional efforts in social video ads on both Facebook and Instagram. Facebook Video Advertising.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Facebook] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Sort of.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 18, 2014
    [Facebook] 15 Facebook Holiday Contests You Can Create in Minutes
    If you’re in need of some last-minute holiday-contest inspiration for Facebook, look no further. percent of Facebook users say they are likely to share a link to a holiday contest or giveaway.* This monthly Facebook column is contributed by Jim Belosic. Facebook The holiday countdown has begun! Author information.
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 3, 2012
    [Facebook] Best Practices for Facebook Posting
    Timing is everything – The best time to post to your Facebook Timeline in general is between 8 p.m.-7 Find more information on timing your Facebook posts. but check your analytics and experiment to find the time that’s best for your company. What a Difference a Day Makes – In general, stories posted on [.].
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Facebook] 5 Mistakes Every B2B Company Is Making On Facebook
    While LinkedIn is often the preferred platform for B2B social media , Facebook can be the difference in the success of your marketing, if done right. In the case of Facebook, there are a range of opportunities to flip the traditionally B2C platform in your favor. Keep reading to find out how to get B2B marketing right on Facebook. 1.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting. 1) Engage fans with photos. Click to tweet! ). and 3 p.m.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 20, 2015
    [Facebook] 5 Ways to Use Facebook Groups for Your Business
    When you think of Facebook for your business, you probably think of Facebook Pages. But are you a member of any Facebook Groups? If not, consider this post a little push because Pages and Groups can go hand-in-hand to boost your Facebook marketing efforts. This monthly Facebook column is contributed by Jim Belosic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Facebook] Facebook and Snapchat at war, and four other groovy media trends
    Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Facebook and Snapchat and content wars. So much going on today! OH MY!
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Facebook] How to Write Better Headlines for Your Facebook Ads
    billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Facebook] Bing Adds 5x More Facebook Content to its Search Results
    know what you're thinking, you well-informed marketer, you: "But Bing was already incorporating social data from Facebook into its search results." Back in June, 2012, Bing started including Facebook Likes, photos, and profile information into search results. What do you think of Bing's partnership with Facebook? You know.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Facebook] Facebook's Miscalculated Metrics: What Marketers Need to Know
    Over the past couple of months, you may have heard some things about Facebook's metrics. How was Facebook going to respond? The drama began in September 2016, when Facebook revealed that there was a problem with its video viewership metrics -- the average time that users spent watching videos was being largely overestimated.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Facebook Best Practices. 24 Best Practices for Successful Social Media Posts. and 3 p.m.
  • HUBSPOT  |  MONDAY, MAY 26, 2014
    [Facebook] How to Turn Customers Into Brand Promoters on Facebook [Infographic]
    Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic to ecommerce stores, this traffic has converted at a high rate, boosting retailers’ profits. Facebook is being accused of failing retailers. Generate deep social insights through Facebook Connect.
  • SAZBEAN  |  WEDNESDAY, JUNE 22, 2011
    [Facebook] 7 Ways to Build Your Facebook Fan Base
    Wondering how to get more fans (and keep them) to your Facebook page? You could just run some Facebook ads with a give away incentive, but that may just temporarily increase the number of fans, but not help increase engagement on your page. What do you do to increase engagement with your Facebook fans?
  • DIRECT RESPONSE COACH  |  FRIDAY, JULY 3, 2015
    [Facebook] So you thought Facebook was free
    If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.].
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook] Your Life According to Facebook: Facebook Overhauls Personal Profiles
    by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Facebook.
  • HUBSPOT  |  THURSDAY, JUNE 26, 2014
    [Facebook] 8 Rookie Facebook Mistakes No One Should Still Be Making
    Well, the same can be said for Facebook: Just because your business has a Page doesn’t mean that you’re using it right. Even with 10 years of Facebook behind us, we’re all guilty of committing our fair share of social oversights and slip-ups. After all, Facebook is a social network. ” you read my mind.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Facebook] How Often Should You Post on Facebook? [New Benchmark Data]
    How often should you post to your business' Facebook Page? "It depends." It does depend -- on your followers' age range, interests, Facebook habits, and so on. When your followers log in to Facebook, they're getting hit with a ton of content. Have you experimented with the impact of Facebook posting frequency on engagement rate?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Facebook] Is Facebook Still Relevant for B2B?
    One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page? Facebook works for many B2B businesses but it isn’t a requirement.
  • BIZNOLOGY  |  FRIDAY, JUNE 8, 2012
    [Facebook] Facebook Offers Friendlier Business Page Tools for Marketers
    It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier for them to manage their business pages. Earlier this spring, Facebook rolled out the Admin Panel for Facebook pages. Image via CrunchBase.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Facebook] Are Facebook Clicks Totally and Utterly Meaningless?
    Earlier this week, Facebook's Brad Smallwood spoke at the IAB MIXX Conference in New York. So basically, marketers are getting really good at measuring how seemingly invaluable their Facebook ad campaigns are. When we're measuring our Facebook ad campaigns, do clicks matter? Clicks don't matter. Wait, what? Blog post over.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Facebook] Is Facebook a human right or a weapon?
    Federal Appeals Court ruled that an Indiana state law that bans registered sex offenders from Facebook is unconstitutional. The ruling means thousands of Indiana’s registered sex offenders are now free to use Facebook and other social sites used by millions of children with computers and smartphones. Re-arming the criminals?
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Facebook] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Smart Move for Facebook. Maybe.
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 17, 2011
    [Facebook] How a Tiny Grocer Outflanks Kroger on Facebook
    The right niche and the right approach enable a two-person company to outshine a retailing giant on Facebook. In particular, their use of live events and of Facebook demonstrates how small can be beautiful when it comes to 21st-century marketing. Best of all, on Facebook they can battle local giant Kroger toe-to-toe.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 25, 2011
    [Facebook] Email Marketing 2.0 is Facebook and More
    The Changes to Email Marketing will Not End with Facebook. Jay Baer proposed in a blog post on Monday that Facebook for  Business is Email Marketing 2.0 , and that email can then be used to value marketing efforts on Facebook. Facebook is (part of) Email Marketing 2.0. But email marketing is a one-way blast channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Facebook] The economics of social media and why the Facebook-WhatsApp deal makes sense
    There is a lot of head-scratching going on today as people try to make sense of why Facebook would pay $16 billion for a company with 32 employees and little to no profitability. Christopher Penn wrote a smart piece about the Facebook’s need for user growth and I think he is correct but that is only part of the answer. The data.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 23, 2015
    [Facebook] Capitalize on Video: Facebook’s New Emphasis
    Are you getting your video fix on Facebook? Facebook is responding by putting a greater emphasis on videos. Facebook just announced that it will “monitor more video interactions.” All of these improvements coincide with a slow progression of changes that Facebook has implemented over the past two years.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Facebook] 7 of the Best Facebook Live Videos We've Ever Seen
    This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Oh, and did we mention the potential live video has for Facebook engagement? Getting Started With Facebook Live.
  • HUBSPOT  |  THURSDAY, AUGUST 1, 2013
    [Facebook] Facebook Finally Introduces Embedded Posts: What You Need to Know
    Yesterday, Facebook launched a new feature that we''ve always wanted: the ability to embed Facebook posts on websites. Unfortunately, it''s currently only rolled out to a handful of select whitelisted publications -- folks like CNN , Mashable , and Bleacher Report are the only ones who can embed Facebook posts on their sites.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Facebook] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    What sets pro Facebook marketers apart from the rest? Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Twitter | LinkedIn | 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t by Jim Belosic - Maximize Social Business. Facebook Many things.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 8, 2011
    [Facebook] 75 of the Best B2B Facebook Marketing Tips
    Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. Facebook Content. Facebook Advertising.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 26, 2013
    [Facebook] What Facebook Graph Search Means for Your Business
    by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains of data Facebook has collected from its billion users.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook] Facebook Strategy: Friend or Fan?
    artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook] Facebook Strategy: Friend or Fan?
    artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody.
  • FATHOM  |  WEDNESDAY, JANUARY 23, 2013
    [Facebook] The 5 Best Things About Facebook Conversions (And How to Set Them Up)
    Make Facebook conversions work for you: 1. Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. Conversion Optimization Social Media Facebook Facebook Conversion
  • HUBSPOT  |  TUESDAY, NOVEMBER 4, 2014
    [Facebook] Like-Gating on Facebook Expires Tomorrow. Are You Ready?
    After being the tactic du jour for generating more Likes on your Page, Like-gating will be completely gone from Facebook starting tomorrow. In early August 2014, Facebook announced on their developers blog that page admins have until November 5, 2014 to knock Like-gating from their Facebook strategy. The Policy Change.
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Facebook] How to Host a Facebook Chat
    When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats! With the introduction of the new Facebook reply feature, users could actually have conversations in the comments of a post.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Facebook] What Facebook’s Next Round of Algorithm Changes Means for Pages
    In case you missed it, Facebook recently announced another round of changes to the algorithm that determines what we see in our News Feeds. This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Facebook
  • HUBSPOT  |  WEDNESDAY, DECEMBER 2, 2015
    [Facebook] Linking Instagram to Your Company Facebook Page [Quick Tip]
    One of the best ways to achieve this is by linking your Instagram account to your company's Facebook Page. Posting from Instagram to Your Company Facebook Page Timeline. On Instagram, sharing your posts with your company Facebook Page rather than your personal profile is a matter of changing your settings. Select Facebook.
  • HALEY MARKETING  |  TUESDAY, DECEMBER 22, 2015
    [Facebook] [Walkthrough] How to Create a Trackable Contact Us Button on Facebook
    While it’s good to be able to call a client and say 100 visitors ended up on your website last month because of Facebook, just being able to say that isn’t enough for me. Last December Facebook began rolling out Call to Action buttons for pages. Measuring Facebook Conversions - Setting Up Your Facebook Call to Action Button.
  • WRITING ON THE WEB  |  TUESDAY, MAY 17, 2011
    [Facebook] What Google and Facebook Hide From You
    Do you ever wonder what Google , Facebook , and other sites record about your online viewing habits? Share this on Facebook. 10 Ways to Use Facebook as a List Building Tool. They know more about you than you realize. And they don’t ask you, they simply assume way too much. That doesn’t interest me. Digg this!
  • CONTENTLY  |  WEDNESDAY, AUGUST 3, 2016
    [Facebook] How Microsoft Could Turn LinkedIn Into a Legitimate Facebook Rival
    Facebook is for the opinionated person who overshares details about private life. Regardless of how you feel about Facebook’s business model, you have to credit the platform for facilitating expression and creativity. Facebook dominates, with close to 75 percent. Every social network has a personality. But LinkedIn?
  • HUBSPOT  |  WEDNESDAY, APRIL 30, 2014
    [Facebook] The Ultimate Guide to Facebook Privacy
    Facebook encourages its users to share far more personal information than almost anywhere else on the web. While this allows the site to offer a premier online social experience, it also gives Facebook access to a lot of information about its users. Here you can set the default privacy setting for all of your future posts on Facebook.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 17, 2015
    [Facebook] How to Create a Call-to-Action on Your Facebook Page [VIDEO]
    Facebook has launched a new way to engage with your page community. Shop Now – If you want to get people from your Facebook page to your e-commerce website then this button fits the bill. Take a look and see how quickly you can get your Facebook call-to-action button up and running on your Facebook Page.
  • CONNECTING ELEMENT  |  TUESDAY, OCTOBER 6, 2015
    [Facebook] How to get the most from the latest Facebook updates
    Get ready for the rollout of Facebook’s latest business page updates as we run through the five most important changes and how to make the most of them. The post How to get the most from the latest Facebook updates appeared first on Connecting Element.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Facebook] How to Effectively Use Facebook Ads + Email
    On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach , continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. But we need a mindset shift.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Facebook] 8 Interesting Facebook Stats to Help You Increase Engagement [Infographic]
    All the evidence suggests that Facebook’s News Feed is now one of the most powerful content channels in the world. Shareaholic research shows social media now drives more traffic to its publishers' websites than search, and that Facebook dwarfs all other networks. Want to learn what content performs best for any Facebook Page?
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 28, 2016
    [Facebook] Paid advertising on Facebook: the boost your content needs?
    Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? Facebook realigned its algorithms so that individual newsfeeds focus more on friends and family of the individual, rather than businesses or publishing outlets. In short, yes.
  • HUBSPOT  |  MONDAY, AUGUST 10, 2015
    [Facebook] How to Use Facebook Audience Insights: A Beginner's Guide
    Facebook Audience Insights is one of the most powerful analytical tools at your disposal -- that is, if you know how to use it. Accessed through Facebook Ads Manager, Audience Insights is free to use and provides a huge amount of demographic and behavioural data about your audience and that of your competitors. on Facebook.
  • SAZBEAN  |  THURSDAY, JANUARY 30, 2014
    [Facebook] Does the Facebook News Feed Algorithm Leave Out Lurkers?
    FACEBOOK LIKE (Photo credit: owenwbrown) There’s been much news about the Facebook News Feed Algorithm which seems to remove posts from most of our friends and the pages we’ve liked — some might claim for reasons of wanting people to buy promoted posts. Will this make Facebook less useful in general?
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 3, 2014
    [Facebook] Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome
    Are you using Facebook ads to drive traffic to your ecommerce site? If you’re not, you’re missing a beat, especially because Facebook recently introduced a concept called lookalike audiences for your website visitors. Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome by Nick Steeves - Maximize Social Business.
  • MI6 MARKETING AGENCY  |  SATURDAY, APRIL 9, 2011
    [Facebook] Can Facebook Save Our Planet?
    Facebook’s Open Compute Project, in my view, could go down as a major milestone and advancement in technology, social networking and B2B marketing history. Facebook’s data center is at the center of their business (their people are at the very core though). No data center, no Facebook. Can Facebook save our planet?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Facebook] Will Google+ Overtake Facebook? [Data]
    Or will it take off, catch up to, and surpass the existing social networks like Facebook? But if you take a step back, it's apparent that Google+ still has a lot of catching up to do if it's going to compete with Twitter or Facebook. Facebook currently has over 800 million members, but back in April 2009 - over 2.5
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Facebook Launches Product Ads
    Showcasing your products on Facebook just got easier. What makes these ads different than other Facebook ads? This new advertising option has been in the testing phases for months, but with solid feedback, Facebook has decided to roll out Product Ads for everyone. What do you think of the recent advertising changes on Facebook?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Facebook] Facebook and Google Going Big on Online Display Ads
    And more of them are appearing on your Facebook account. It’s clear that advertisers like Facebook more than ever. Facebook now accounts for 1 out of every 4 online display ads, accounting for over 1.3 in a publicly weaker position, Google clearly wants to dig into Facebook’s ever larger slice of the pie. million).
  • CONTENTLY  |  THURSDAY, SEPTEMBER 8, 2016
    [Facebook] Facebook Can’t Escape Bias, No Matter What It Says
    Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 20, 2014
    [Facebook] Use Facebook Status Updates to Drive Traffic to Your Blog
    And using Facebook status updates to send people to your blog is one tactic that any business or brand with a meaningful following should investigate. Use Facebook Status Updates to Drive Traffic to Your Blog by Jim Belosic - Maximize Social Business. Facebook Here are six ways you … Continue Reading.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 16, 2015
    [Facebook] Have You Gotten Your Facebook Privacy Checkup?
    Facebook and privacy are two entities that don’t always play nice. More recently , a user accused Facebook of purposely making the privacy settings hard to understand and change. The Privacy Checkup feature is Facebook’s attempt to right that ship. The post Have You Gotten Your Facebook Privacy Checkup?
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