BIZNOLOGY | TUESDAY, MARCH 26, 2013
[Facebook] In praise of social media mediocrity
Don’t worry, after exploring your competitors online, the bar is really low: everyone has a link to Twitter and Facebook on their web site but very few shops are actively engaged. B2B Marketing On Facebook – Yes? Come on! You’re not @AmericanAir , and you don’t need to be. There, I said it. miles, or 26.2
VERTICAL RESPONSE | FRIDAY, NOVEMBER 7, 2014
[Facebook] How to Set up a Facebook Page for Your Business
It doesn’t have to be an intimidating process to set up Facebook Business Page. In this short video, we walk you through the basic Facebook Page set up so you’ll be up and running in minutes. For more tips about getting started using Facebook for your business, grab our free guide. All rights reserved.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, APRIL 14, 2013
[Facebook] The future of business: Six layers of customer engagement
The third layer is a social layer around all the other social platforms, and that is Facebook. You see, for many people today Facebook IS the Internet. Yes, people love Flickr, but Facebook is the number one photo site in the world. We love YouTube, but millions of hours of YouTube videos are watched every day THROUGH Facebook.
BIZNOLOGY | TUESDAY, MARCH 19, 2013
[Facebook] You’ve gotta blog like there’s nobody watching
Blogging Content Marketing Internet Marketing Social Media Marketing Academy Award Facebook Jennifer Lawrence Milan Kundera Saturday Night Live Silver Linings Playbook social media Unison AgencyIt makes me think of the poem by William W. The most successful social media artists don’t hide their black eyes, they sing them. They want you.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 14, 2013
[Facebook] Does everybody need a social media strategy?
company not affiliated with the brand has set up a rogue Facebook site called “Depend’s adult diapers.” However, they should consider at least a modest Facebook outpost because their future customers will certainly be there. Also, more and more people are using Facebook to search for brand information. Get it?
INBLURBS | FRIDAY, SEPTEMBER 2, 2011
[Facebook] 3.5 billion Reasons for Content Marketing on Facebook for Lead Generation
shared each week on Facebook. Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online. There is no doubt if you want to reach your target audience the chances are good that they are on Facebook. shared each week on Facebook. Again!
BIZNOLOGY | TUESDAY, AUGUST 19, 2014
[Facebook] Write search optimized headlines but have a heart
AOL, Facebook, whatever. Your article will never go viral, it’ll never be shared on Facebook, Twitter, Pinterest, reddit, or even on Google+. When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. Good luck!
BIZNOLOGY | TUESDAY, APRIL 29, 2014
[Facebook] You must live tweet live events
Plus, there’s the excitement of the check-in, be it checking in on Foursquare, Facebook, Google Plus (or even on Foursquare through Instagram, actually). You need to explain the difference between posting to Facebook and Google+ profiles versus Google+ and Facebook Page posting (it’s important). Every single time.
TRADESMEN INSIGHTS | THURSDAY, MARCH 11, 2010
[Facebook] 3 Facebook Tips to Protect Your Privacy
Marketing to the professional tradesman in the Construction, Industrial and MRO markets Home About Me Contact Market Overviews Newsletter Podcasts Services 3 Facebook Tips to Protect Your Privacy If you use your Facebook account for strictly business, then what I’m about to share won’t be as important. Thanks.
BIZNOLOGY | THURSDAY, OCTOBER 11, 2012
[Facebook] Social Business: Facebook for the Enterprise?
As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? Internet Marketing Facebook Social networking service
BIZNOLOGY | WEDNESDAY, JUNE 30, 2010
[Facebook] What's a Facebook fan worth?
I've had a few clients ask me recently what a Facebook fan is worth. If you think about it, most Facebook fans are already your customers. Most people who become Facebook fans of products or brands were real-life fans long before. Now that they "like" you on Facebook, will they buy more? Image via Wikipedia. Not much.
VERTICAL RESPONSE | THURSDAY, DECEMBER 19, 2013
[Facebook] How to Feature Your Customers on Social Media
If you’re simply using social media to send out an occasional post or tweet, you could be missing out: social channels are a great way to interact with customers because they’re already using Twitter, Facebook and other platforms to interact with friends and family. “The cover photo is like a billboard,” she says.
BIZNOLOGY | TUESDAY, APRIL 15, 2014
[Facebook] Remember LinkedIn for social media marketing
In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
WEBBIQUITY | WEDNESDAY, JANUARY 2, 2013
[Facebook] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).
IT'S ALL ABOUT REVENUE | THURSDAY, JUNE 13, 2013
[Facebook] Back to Basics: 6 Quick Social Media Marketing Tips
So you’ve set up your Facebook page, Google+ page, and your Twitter profile…now what? Whether you’re on Twitter, Facebook, or Google+, lists are a great way to filter content. Facebook : On your personal Facebook page you can create lists under “friends.” For example: @LaurenEHarper You are awesome!
BIZNOLOGY | TUESDAY, DECEMBER 10, 2013
[Facebook] 11 Easy Social Media Tips and Tricks
And while just adding Twitter , Pinterest, Facebook, and Google + icons below “Find us on social media” might work for some people, it’s much easier to include as many clues as possible such as your Twitter handle, be it @chrisabraham or @gerrisd for Gerris digital (that’s how people use Twitter). Enjoy! Ask Questions.
PAUL GILLIN | WEDNESDAY, OCTOBER 19, 2011
[Facebook] Facebook Tips for Midsize Businesses
With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 4, 2012
[Facebook] A cautionary tale: Putting your business in the hands of Facebook
The other aspect of their success, and frankly the more interesting part for us, is their Facebook presence. But when I asked them about their business website, they just shrugged their shoulders and laughed. “Why waste time and money on building a website when you can do everything for free on Facebook ?”. cough* Facebook *cough).
WEBBIQUITY | WEDNESDAY, DECEMBER 12, 2012
[Facebook] 24 of the Best Google+ Guides, Tips, Rants and Raves of 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. And will Google+ end Facebook’s domination of social networking—or will it “break the Internet”?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 20, 2013
[Facebook] What will be the next big thing in social media? Here are 7 clues.
Instagram, with 11 employees and no revenue, gets purchased for $1 billion by Facebook. The 23- and 25-year-old founders of Snapchat rejected a $3 billion buy-out offer from Facebook because they expect to get something better. It must dominate a niche. I am often asked what will overtake Facebook. million in stock. Nobody.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, MAY 5, 2015
[Facebook] What you need to know about emerging content forms
Facebook is here to stay — We discuss new research that shows (once again) there is no mass evacuation from Facebook. We have a discussion on Facebook and the apparent stranglehold they have on teens. Tom discusses why a Facebook account is the new driver’s license. Can this revolutionize video storytelling?
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 2, 2014
[Facebook] What’s next for digital marketing?
The missing link to integrated marketing Malignant complexity and its challenge to every marketer Facebook — are businesses going to be in or out? flight away from Facebook and how it might play out. flight away from Facebook and how it might play out. - The commoditization of Big Data and the trickle down to small businesses.
WEBBIQUITY | TUESDAY, DECEMBER 4, 2012
[Facebook] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
What’s the best time of day to post updates on Twitter or Facebook? The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. How large should your cover photo be on Facebook? know—Reddit?
BIZNOLOGY | TUESDAY, FEBRUARY 10, 2015
[Facebook] Wikipedia Management for Dummies
” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” “Why should I?,” ” No you can’t. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way. My best advice is: don’t be shady.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 29, 2013
[Facebook] 6 Tips for Turning Big Data into Great Customer Experiences
Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter Interactive Marketing Online Testing Strategy. The phenomenon of big data certainly comes with big promise.
VERTICAL RESPONSE | TUESDAY, MARCH 25, 2014
[Facebook] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
Or would placing a Facebook ad get you closer to your goals? Dan Golden, chief search artist and president of Chicago-based digital marketing firm Be Found Online , believes it’s important for all businesses to have a presence on both Facebook and Google. Facebook also allows you to set a specific advertising goal.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 4, 2011
[Facebook] Five Mega-trends: How Social Media is Transforming Government
A Facebook site for US government agencies. I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. The debate is took place last week on the Presidency’s Facebook page. Let’s see if you agree. Government.
BIZNOLOGY | TUESDAY, JUNE 5, 2012
[Facebook] Is your social media marketing about listening or talking?
Chris was a 20-year veteran of this bank and reached out via the info@ email and then took to Facebook. But not a response to his terse Facebook wall post, a copy-and-paste form response (rule one, never copy-and-paste responses, ever). I know you. It is. That person may very well be Chris-Frigging-Brogen himself! Finally, a response!
PAUL GILLIN | FRIDAY, APRIL 27, 2012
[Facebook] Anatomy of a Facebook Timeline
This was submitted by the folks at Wishpond , a maker of social marketing tools with specific emphasis on Facebook. It’s a pretty good anatomy of the new Facebook timeline. Facebook WishpondClick to enlarge.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, MAY 7, 2013
[Facebook] 3 Ways Social Media can Boost Sales Success
Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Posted in Blogging Business Intelligence Communities Content Marketing Conversational Marketing Enterprise 2.0 So here are 3 reasons why …. Social media provides plenty of ways to do this.
PAUL GILLIN | FRIDAY, JULY 19, 2013
[Facebook] Not Dead Yet: Blogging’s Popularity Surges Among F500
” In the past year, the Fortune 500 have increased their adoption of blogging by 6%, their use of Twitter for corporate communications by 4% and their use of Facebook pages by 4%. Three hundred forty-eight (70%) of the Fortune 500 are now on Facebook. blogging corporate Facebook Research Social Media social networks
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 2, 2015
[Facebook] I don’t know my online audience and neither do you
Facebook recently reported that less than 5 percent of the fans of a company page typically share the content online. Facebook recently reported that less than 5 percent of the fans of a company page typically share the content online. In a normal week, I’ll get at least one email similar to this one: “Hi Mark. Read on.
SMALL MANUFACTURER BLOG | FRIDAY, JANUARY 17, 2014
[Facebook] I Closed My Facebook Page
It’s been apparent for a very long time that Facebook suppresses information. think Facebook is a terrific idea. post everything in real-time — and I actually respond back. I’d love to know your opinions, thoughts, and ideas about Facebook — or social media in general. B2B Social Media Facebook Twitter
SOCIAL MARKETING FORUM | SATURDAY, DECEMBER 18, 2010
[Facebook] How People Engage With Ads On Facebook
Research eyetracking Facebook heatmapSeveral studies were recently unveiled about the ways people engage with advertising on the king of social networks, Facebookand. Here is an overview of one of them, heatmaps included.The study was conducted by the National College of Ireland on behalf of Mulley Communications.
INBLURBS | TUESDAY, JULY 19, 2011
[Facebook] Inbound marketing targeted low cost lead generation and where to start?
Market your content on social media sites like Twitter, Facebook and LinkedIn to expand your reach. When businesses become aware of inbound marketing strategy they don’t know where to start. Mostly the question occurs “where can I find one resource to tie all the loose ends together” to get started the easy way? For example: Blogging.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 12, 2011
[Facebook] Social Media For Social Good. Will It Do Any Good?
But only 33% of those surveyed considered Facebook very important with 46% considering it somewhat important. Too often, nonprofits treat Twitter, Facebook and other forums strictly as broadcasting platforms, rather than as a means for creating conversations with supporters, Andresen said. Facebook. by Jesse Noyes | Tweet this.
B2B MARKETING TRACTION | FRIDAY, MARCH 1, 2013
[Facebook] Is Monetization Killing Facebook?
Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Add to that Facebook’s many changes to privacy settings so that we users have to learn and re-learn as they change. Did monetization kill Facebook?
WEBBIQUITY | MONDAY, JUNE 20, 2011
[Facebook] 6 Reasons Social Media Sucks, But You Need to Use It Anyway
Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Facebook in particular is notorious for privacy issues. Probably better shared over a beer with your buddies than with the world on Facebook or Twitter. 5. Google “Facebook spam and you’ll get 246 million results.
SMALL MANUFACTURER BLOG | FRIDAY, NOVEMBER 1, 2013
[Facebook] Facebook is an Ad Platform, Not a Social Media Platform
Earlier this week, Forrester issued an open letter to Facebook CEO Mark Zuckerberg that dissed the social network for “failing” marketers. According to its research, Facebook came in dead last in terms of how satisfied marketers are with it and other marketing channels. But, that’s not what Facebook is all about.
BIZNOLOGY | TUESDAY, MARCH 4, 2014
[Facebook] Blog your way into a book deal
What you really need social media for, via Twitter, Facebook, YouTube, whatever, is to make it as easy as possible for the people who are fellow birds-of-a-feather to find you. Blogging Slider Book Riot Dave Eggers Facebook Huffington Post Minh Minh Le Publishing twitter Vietnam Do I have a recent example of this happening in the wild?
BIZNOLOGY | TUESDAY, MAY 7, 2013
[Facebook] 3 signs your social media shout is a whisper
Facebook – Plastic Surgeons Get a Lift from Social Media (prweb.com). Content Marketing Internet Marketing Social Media Marketing Business Facebook Internet marketing marketing Marketing and Advertising small business social media Vocus Whitman Every other week I like to remind you that you’re being a social media wuss.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, DECEMBER 8, 2010
[Facebook] 11 B2B Marketing Predictions for 2011
Facebook Advertising – will continue to improve and unfortunately get more expensive. So people are looking for an alternative and that’s Facebook Advertising. even wrote a book this year on just this topic called Facebook Advertising for Dummies (Wiley). NFO is the new SEO – that’s News Feed Optimization on Facebook.
DIGITAL B2B MARKETING | TUESDAY, DECEMBER 17, 2013
[Facebook] Invisible Brand Marketing Is Not Just a Facebook Problem!
Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Yes, Facebook is a public company and they need to increase revenue.
VERTICAL RESPONSE | THURSDAY, MAY 15, 2014
[Facebook] Facebook Announces New Detailed Video Metrics
As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages. Image courtesy of Facebook.
IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 29, 2013
[Facebook] 3 Social Media Marketing Tips For 2014
Twitter and Facebook are still the leading platforms for social advertising, but LinkedIn is becoming a more popular place to advertise as well. by Lauren Harper | Tweet this 2013 was truly a social year. Twitter now boasts 232 million active users who send out 500 million tweets per day. Billion dollars spent in 2013.
BIZNOLOGY | TUESDAY, APRIL 23, 2013
[Facebook] Blogger outreach is more PR than social media
The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook , Twitter , Pinterest , and maybe Google+. And their tweets and Facebook posts and their Tumblr and Pinterest and reddit and everywhere else. And people are suspicious and busy.
IT'S ALL ABOUT REVENUE | SUNDAY, DECEMBER 4, 2011
[Facebook] What Your Last Facebook Post Says About Your Brand
by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel. I posted it 17 days ago, and I’ve had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. Social Media b2b marketing Facebook Facebook marketing social media marketing
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JANUARY 27, 2015
[Facebook] Four ways augmented reality will be coming to your workplace soon
The most notable of these is Oculus , bought last year by Facebook. Related Stories Five 2015 digital marketing trends for your consideration The future of digital marketing will be built on fun What will replace Facebook? The most notable of these is Oculus, bought last year by Facebook. Augmented reality in action Tablets.
BIZNOLOGY | TUESDAY, JUNE 24, 2014
[Facebook] Social networking services should be facilitated not controlled
Maybe you need to do a better job of being an engaged participant on communities that already exists, be it on Facebook or Google Plus groups or pages or on messages, forums, or even subreddits. If you can find a copy, buy one. Everything Amy Jo Kim recommends can be mapped perfectly to web2.0 community is indeed a family. Play with them.
BIZNOLOGY | TUESDAY, APRIL 8, 2014
[Facebook] How to engage bloggers down the long tail
Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
INBLURBS | SATURDAY, SEPTEMBER 17, 2011
[Facebook] Bloggers, Stop Thinking… “Just Do It”
You can reach Matt on Twitter @mattkrautstrunk , LinkedIn and Facebook. We all know that a personal blog and professional blog are inherently different to the core. People who will go out of their way to evaluate needs and fill them immediately themselves are doers. Thinkers can understand needs but they make plans to do them.
BIZNOLOGY | TUESDAY, JANUARY 1, 2013
[Facebook] 11 digital marketing resolution ideas for ’13
However, if you’ll notice, most of what folks are sharing online via Twitter , Facebook , Pinterest , Tumblr, and Google + are articles via links. Digg, Reddit, and StumbleUpon have always done this; however, now it’s even in the way we view our content on Facebook, Google+, Pinterest, and especially Flipboard (see below).
SOCIAL MEDIA B2B | TUESDAY, APRIL 24, 2012
[Facebook] Another Facebook Photo Change for B2B Companies
Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. If Timeline wasn’t enough, now Facebook has changed the size and location of the profile photo to match the size and location of personal profile photos.
PWB MARKETING BLOG | WEDNESDAY, AUGUST 24, 2011
[Facebook] Five Awesome B2B Social Media Statistics
41% of B2B companies are acquiring customers through Facebook. What’s a Facebook page supposed to do for me?” Social media isn’t just Facebook. Facebook might not be right for your business, though it is for Steel Master Buildings, a manufacturer of prefabricated steel buildings for industrial use. Think again.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 22, 2011
[Facebook] Three reasons social media marketing favors small businesses
If you have a moment to spare, I encourage you to watch this three minute news story about a small bakery’s use of Facebook. I’ve spent some time this week attending a few online webinars and catching up on my blog reader and I noticed an interesting trend. Look through the success stories in your blog reader. Coca-Cola.
BIZNOLOGY | FRIDAY, JUNE 29, 2012
[Facebook] Why you shouldn’t bring your social media (completely) in-house
While “everyone” is on Facebook , social media is no longer a land of tinkerers, it’s a land of consumers. Blogger Outreach Blogging Community Manager Crisis Management Crisis Response Public Relations Social Media Marketing Business expert Facebook Marketing and Advertising social media twitter United States zappo
BIZNOLOGY | TUESDAY, MAY 15, 2012
[Facebook] Why you too should be social media slutty
And unless you want to be a professional tweeter and Facebooker all your life, you had better know both what’s out there now as well as what’s coming down the pike. And, whenever I have been given the opportunity to share to my Facebook or Twitter steam, I say YES. Photo credit: Christopher S. Or even Instagram.
BIZNOLOGY | TUESDAY, APRIL 3, 2012
[Facebook] Why Pinterest Matters to Us Social Media Marketers
We all know that illustrating each and every blog post with a topical and striking image can aid in curb appeal when it comes to sharing posts on Google+ , Twitter , and Facebook–images add a splash of color, drawing the eye powerfully to text-only content, no matter how compelling the title. So, what’re you going to do about it?
BIZNOLOGY | TUESDAY, JUNE 18, 2013
[Facebook] Are you a social media forager?
Content Marketing Internet Marketing Social Media Marketing Advertising and Marketing Animal trapping Business Buzzfeed Content marketing Facebook Google Google News Hunting Internet marketing Klout linkedin marketing pinterest public relations social media social media marketing twitter And you surely won’t starve foraging.
CEEKUE | TUESDAY, JULY 27, 2010
[Facebook] 3 Important Tips For Facebook B2B Marketing
The last couple of days I have broken my head over a number of Facebook problems. Create a special page for a business When I first started a business page in Facebook I [.]. Tags: facebook b2b marketing Searching for answers and solutions, I realized there are three important issues that I need to take care of.
MI6 MARKETING AGENCY | WEDNESDAY, SEPTEMBER 28, 2011
[Facebook] Facebook: Do Marketers “Get it”?
Marketers Not in Sync with Facebook Consumers? This chart featured in an eMarketer article: Facebook Dominant Social Network for SMBs exposes a disconnect between Facebook users/consumers and marketers. Yet, only 16% of consumers say they’ve interacted with a brand on Facebook. If you “Like” brands on Facebook why?
BIZNOLOGY | MONDAY, APRIL 15, 2013
[Facebook] 10 reasons social media has peaked. 8 reasons that’s a relief
FACEBOOK: Visits were +10% in the 12 months ending in October versus +56% a year earlier (source: The New York Times ). FACEBOOK AND TWITTER: In another study, Facebook and Twitter grew only +2%; there was no growth in corporate blogs (source: University of Massachusetts Dartmouth ). It was bound to happen. Here
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 27, 2011
[Facebook] The anti-prediction of 2012 social media predictions
Google+ will not be the Facebook killer. The switching costs are too high among Facebook’s core audience. think Google+ is important and it will survive but it will not upend Facebook. Am I right? Watch out for Twitter. 2) Facebook will create alternate universes. Probably you too? Doesn’t matter. Grade = C.
PUZZLE MARKETER | THURSDAY, JULY 19, 2012
[Facebook] SMS Marketing Trumps Social Media Marketing [Infographic]
A recent infographic by Mogreet , a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile communication against social media’s top players Facebook, Twitter, Google+, and Pinterest. How many people viewed your Facebook page? What does this mean for marketers?
HUBSPOT | TUESDAY, JANUARY 27, 2015
[Facebook] 9 Brands With Brilliant Facebook Marketing
There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Facebook million.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, AUGUST 18, 2009
[Facebook] Five Ways Facebook Can Get You Fired!
You are about to see a number of real-life case studies about Facebook. Five Ways Facebook Can Get You Fired View more presentations from Paul Dunay. Also don't forget to check out my last eBook on the 7 Ways that Facebook can Change your Life or pre-order Facebook Marketing for Dummies (wiley) due out soon!
BIZNOLOGY | MONDAY, APRIL 16, 2012
[Facebook] 5 studies prove social media is less than 6 degrees of separation
FACEBOOK PROVES IT’S 4.74 DEGREES OF SEPARATION : Scientists at Facebook and the University of Milan reported the average number of acquaintances separating any two people in the world was not six but 4.74. The experiment took a month and involved all of Facebook’s 721 million users. Cover of Kevin Bacon. steps).
BIZNOLOGY | TUESDAY, OCTOBER 9, 2012
[Facebook] How to make real friends (and pimp your Klout) with Flipboard
I’ll get to the point: my secret to being amazingly- and profoundly-engaged with so many of my followers on Twitter , my friends on Facebook, and my circles on Google+ is because I cheat. Whenever And I believe that Flipboard is my secret weapon when it comes to improving and maintaining my Klout score. Same thing with social media.
BIZNOLOGY | TUESDAY, APRIL 24, 2012
[Facebook] Don’t Roll Your Eyes at Social Media Influencers
The top-1,000 influencers of social media, be it blogs, Twitter, Facebook, Pinterest, MySpace, Instagram, Google+, etc., is no indicator of the norm in social media. I experience a lot of contempt for bloggers and social media influencers. If you gird your loins, however, and push through, I kick myself for not having studied it further.
BIZNOLOGY | TUESDAY, MAY 8, 2012
[Facebook] Be a persistent social media parent
And since you’re now the parent of quite possibly a slew of babies — blog, Facebook , Twitter , Pinterest , Google+ , et al — then you had better prepare to be a good parent and put in the time for the long haul. They always say that the parents who put in all the boring, taken-for-granted time are the very best.
BUZZ MARKETING FOR TECHNOLOGY | TUESDAY, JANUARY 11, 2011
[Facebook] News Feed Optimization (NFO) is the new SEO!
One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. It’s all based on Facebook’s algorithm called EdgeRank (see photo above). And you would be surprised what I hear.
IT'S ALL ABOUT REVENUE | THURSDAY, SEPTEMBER 22, 2011
[Facebook] Your Life According to Facebook: Facebook Overhauls Personal Profiles
by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Facebook.
B2B MARKETING TRACTION | MONDAY, APRIL 28, 2014
[Facebook] A Social Media Strategy for B2B Marketers
Last year I would have recommended a minimum of three social media sites to B2B marketers: LinkedIn, Twitter and Facebook. Facebook. Facebook for B2B Marketing? billion users on Facebook (half of whom are accessing it from mobile devices). Then, use Facebook to bring out the human side of your company. LinkedIn.
SOCIAL MARKETING FORUM | WEDNESDAY, AUGUST 29, 2012
[Facebook] Should businesses ignore Facebook for B2B marketing?
However, what about Facebook? Business buyers are people and they also use Facebook. Although Facebook is generally [.]. B2B marketing Infographics Social media marketing B2B Facebook LinkedInThe first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn.
LEAD VIEWS | TUESDAY, AUGUST 14, 2012
[Facebook] Marcom Fatigue: Should Marketers Worry?
Consider the multitude of marketing channels a target prospect in the high tech industry faces each day: email, social media (Facebook, Google+, Twitter), corporate (Yammer, Jive, Chatter, Sharepoint), professional (LinkedIn), advertising (Adwords), blogs and phone calls. Our profession is beginning to see signs of marcom fatigue.
AD YOUR COMMENT HERE | THURSDAY, JULY 21, 2011
[Facebook] 10 Interesting Content Ideas for You
For the Facebook freaks: Have a guest host. Have a celebrity, influencer or company executive take over your Facebook page for an hour or a day to interact directly with community members and answer their questions. content production blog content ideas Facebook Online Communities TwitterRelate your how?to Related articles.
BUZZ MARKETING FOR TECHNOLOGY | THURSDAY, JUNE 25, 2009
[Facebook] 7 Ways Facebook will Change your Life!
So I have just finished co-authoring a book called Facebook Marketing for Dummies (Wiley) due out this summer. But the one thing it taught me was a profound respect for the Facebook platform. What you are about to see is a number of ideas I have about the future of Facebook. Tags: Social Networking Facebook
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, AUGUST 21, 2011
[Facebook] Google’s plan for world domination — REVEALED!
Facebook was getting too doggone much of the information collection market. Facebook reversed their decision that had allowed pharma companies to not have comments on their pages. Nobody seems to know why Facebook did this. Hell, they already spill their lives all over Facebook every day anyway. More or less.
FATHOM | WEDNESDAY, JANUARY 23, 2013
[Facebook] The 5 Best Things About Facebook Conversions (And How to Set Them Up)
Make Facebook conversions work for you: 1. Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. Conversion Optimization Social Media Facebook Facebook Conversion
INBLURBS | MONDAY, MARCH 14, 2011
[Facebook] Inbound marketing or think globally and work locally
Did you build your Facebook fan page yet for your business? facebook fan page can helpy you to market your business to your local market. Most companies think to get customers from all over the world but miss to focus on their local area, which is much easier than to try to get customers form the other side of the world.
PR MEETS MARKETING | FRIDAY, JULY 9, 2010
[Facebook] Email and Event Marketing on Facebook Doesn’t Work
Recently, I’ve started receiving notifications about these events, not through my email, but through Facebook. Three Things to Consider Before Hitting Send on Facebook. If you’re seeking to migrate your email list to Facebook, then be transparent about what you’re doing. At least I thought I did. Conclusions.
BIZNOLOGY | TUESDAY, MAY 13, 2014
[Facebook] Google integrating G+ Pages and YouTube Channels
Social Media Marketing ChrisAbraham Facebook Gmail Google Google Plus Vic Gundotra YouTube Yes, Vic Gundotra is leaving Google+ and 1,200 Google+ employees are being moved to other parts of the Google , but Google+ isn’t dead. In fact, it’s becoming more and more embedded into everything that is Google. Google+ as Social Layer.
BIZNOLOGY | WEDNESDAY, DECEMBER 26, 2012
[Facebook] Predictions for B2B digital marketing in 2013
It’s that time of the year when observers can’t resist making predictions about developments on the horizon. I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 19, 2011
[Facebook] 5 ways to use social media for solution marketing
But there are great opportunities, such as the ways social media data is being used in the stage-gate funding process for solution development. 2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? So there you have it.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, SEPTEMBER 7, 2011
[Facebook] Why 2,000 Facebook Likes Won’t Save Your Job!
But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire. Does that sound like your job?
BIZNOLOGY | TUESDAY, MAY 1, 2012
[Facebook] Your followers care about you, but do you care?
Not because I had some sort of amazing Klout-gaming strategy but because I have been honestly and openly sharing my grief at the sudden loss of my mother on Google+ , Twitter , but mostly on Facebook. Over the course of a couple days, my Klout score went from 65 to 67 because my mother died. Not But, it is like a mirror, right? Zits and all.
VERTICAL RESPONSE | TUESDAY, MARCH 24, 2015
[Facebook] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
Your Facebook audience has a craving. According to recent statistics , the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. Facebook videos can provide a big boost to your brand. Pro: Boost your Facebook engagement. Create a photomontage of your Facebook memories.
BIZNOLOGY | TUESDAY, JANUARY 15, 2013
[Facebook] When I cross-post I do it mostly by hand (you should too)
And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms. If bit.ly
WEBBIQUITY | MONDAY, MAY 24, 2010
[Facebook] 11 Myths of Social Media Marketing
On the consumer side, the largest cohort of Facebook’s user base is the 35-54 age group, and the fastest growing is the 55+ cohort. Certainly the tools are new: Twitter has only been around since 2007, Facebook since 2006, and even blogging has been popular for less than a decade. Share this on Facebook. Argh, no! Um, no.
VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 25, 2015
[Facebook] Facebook Launches Product Ads
Showcasing your products on Facebook just got easier. What makes these ads different than other Facebook ads? This new advertising option has been in the testing phases for months, but with solid feedback, Facebook has decided to roll out Product Ads for everyone. What do you think of the recent advertising changes on Facebook?
BIZNOLOGY | TUESDAY, OCTOBER 2, 2012
[Facebook] Your keywords suck and are outdated
Internet Marketing Paid Search Public Relations Search Marketing Social Media Marketing AdWords Facebook Google Google AdWords Online Reputation Management orm Search engine optimization twitter Web search engine WebsiteYou probably built your website years ago by now. Like I said, probably years ago. Admit it. Why does this matter?
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, MAY 9, 2012
[Facebook] The Emotion found in Social Data
Data Mining Emotion Facebook Listening Social Media Twitter Andrew Jeavons emotion Social media data Survey AnalyticsLet’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it. As Jeavons points out, most feedback is conducted via traditional methods that suffer from huge structural deficits.
BUZZ MARKETING FOR TECHNOLOGY | WEDNESDAY, OCTOBER 31, 2012
[Facebook] Social Media Gone Wrong … and How to Avoid Making the Same Mistakes
couple years ago, Canlis, a restaurant in Seattle widely regarded as the best in the city, celebrated its 60th birthday, and to mark the occasion, it ran a Facebook and Twitter contest where the winners were able to dine at 1950’s prices. Use Facebook Data to Unlock Consumer Affinity When I started this blog back in 2006 Facebook was.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, OCTOBER 1, 2013
[Facebook] The Future of Twitter
As little Twitter has grown up it is now squarely in the gunsights of Facebook, which can only survive and thrive by increasing its “marketshare” of our personal information. It’s a fun and lively debate which also covers: Why Twitter may be a better investment than Facebook. Facebook’s pre-IPO sneak attack.
PWB MARKETING BLOG | THURSDAY, OCTOBER 13, 2011
[Facebook] Why Your B2B Social Media is Failing (And What to Do About It)
Is no one reading your blog, responding to your Facebook posts, or tweeting your stuff? Remember, Facebook, Twitter, and YouTube are tools, not a social media strategy. Don’t write off Facebook because you don’t think it’s relevant to B2B. The fact is, 41% of B2B marketers are acquiring customers through Facebook.
BIZNOLOGY | TUESDAY, JULY 31, 2012
[Facebook] Do you have a handle on your online reputation?
Why not join Google+ and Facebook , create a profile as well as a Page? Are you sharing them publicly on Flickr, Picasa, and on Facebook and Google+? When you share, are you sharing openly and publicly or do you have your privacy settings on Facebook, Twitter, and Google+ locked down? Burping in Church. Song of Myself. profile?
WEBBIQUITY | MONDAY, JANUARY 17, 2011
[Facebook] Best Social Media Stats, Facts and Marketing Research of 2010
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?
IT'S ALL ABOUT REVENUE | SATURDAY, AUGUST 3, 2013
[Facebook] How Do B2B and B2C Marketers Use Social Media? [CHART]
Stunningly, B2C brands rely on just 5 social media sites for 95% of this type of traffic, and 75% of this audience is hooked into Facebook alone! Social Media B2B B2C Eloqua App Cloud Facebook social diversity social media referral traffic How Do B2B and B2C Marketers Use Social Media?
WEBBIQUITY | MONDAY, FEBRUARY 7, 2011
[Facebook] 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. “The ultimate goal for many businesses is profit, not engagements, retweets or Facebook likes, as Nathan Hangen points out, so he offers a four-step plan to making a blog into an effective, non-pushy sales tool.
BIZNOLOGY | TUESDAY, AUGUST 14, 2012
[Facebook] The best online reputation defense is a good offense
Online Reputation Online Reputation Management Reputation Management Reputation.com CafeMom Facebook Google GovLoop linkedin LiveJournal social media StumbleUpon twitter TypePadIf you’re a serious businessman who’s business isn’t digital, you’re probably too busy making money to fart around on social media.