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  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JANUARY 30, 2014
    [Facebook] Why Should a B2B Sales Company Have a Facebook Page?
    There are a many, many key reasons why I believe that B2B companies can greatly benefit from having a company Facebook page. I''ll highlight just a few main points. 1. In addition to searching within a general search engine, most younger generations now search for companies on - that''s right - Facebook. On Facebook, you can!
  • BLOG MY CALLS  |  MONDAY, SEPTEMBER 17, 2012
    [Facebook] Facebook and SEO
    He said this: "It is clear that Facebook Shares are the single highest correlated metric with higher Google Rankings.". Turns out that Facebook Shares and the Sum of all Facebook Activities (Shares, Likes and Comments) are the most significant social media-based SEO factors. We took our eye off the Facebook ball.
  • MARKETING ACTION  |  THURSDAY, JULY 9, 2015
    [Facebook] 6 Things You Could Do Right with Facebook Ads
    This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.” There’s a lot of uncertainty around Facebook ads. Since advertising on Facebook is a relatively new channel with a plethora of options available it can be a daunting task to get started. Relevant content. Great!
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 1, 2014
    [Facebook] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
    Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional. Getting new fans.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 15, 2014
    [Facebook] Facebook Announces New Detailed Video Metrics
    As more businesses use video to showcase their company, products and services on Facebook, it’s becoming critical to measure video performance. Facebook is happy to oblige by providing more advanced metrics for all paid and organic videos uploaded directly to Facebook Pages. Image courtesy of Facebook.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Facebook] 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far
    Despite a shaky IPO last spring, Facebook remains the 800-pound gorilla of social media marketing, as it now approaches the billion-user mark. Though often associated with bands and brands, Facebook is viewed as the most effective social media tool (by a fairly large margin) by both B2C and bB2B marketers. Facebook Apps and Tools.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 23, 2015
    [Facebook] What Does Facebook’s News Feed Updates Mean for You?
    In an effort to the find the right mix of content for people’s News Feed, Facebook announced three updates. While many brands and marketers have become immune to Facebook’s frequent algorithm updates, it’s still a good idea to understand them. What do you think about this latest Facebook News Feed update?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Facebook] 3 Facebook Rollouts Every Marketer Should Know About
    by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Facebook] Do B2B Companies Really Need to Be on Facebook?
    Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. Are your customers on Facebook? Can a B2B company quit Facebook?
  • CONTENT MARKETING TODAY  |  MONDAY, JANUARY 17, 2011
    [Facebook] How a Tiny Grocer Outflanks Kroger on Facebook
    The right niche and the right approach enable a two-person company to outshine a retailing giant on Facebook. In particular, their use of live events and of Facebook demonstrates how small can be beautiful when it comes to 21st-century marketing. Best of all, on Facebook they can battle local giant Kroger toe-to-toe.
  • SYNECORE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Facebook] How Facebook’s Graph Search is Embracing SoLoMo
    Graph Search is Facebook’s debut in to the search engine market. Unlike Google’s Penguin algorithm, Graph Search relies on social interactions made on Facebook to make up the database of information it can pull from. The more you and your friends interact on Facebook the more data the Graph will have to work with.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 6, 2011
    [Facebook] The Limitations of Facebook Insights For Websites
    Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. Benefits of Facebook Insights For Websites. No, not at this point.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Facebook] The Six Keys to Small Business Social Media Marketing Success on Facebook
    Have you generated 50% of your website traffic from Facebook? Many small businesses spend time on Facebook without realizing what they perceive to be a good return on their investment. After their Beta website launched on March of 2012, they turned their attention toward Facebook advertising. Adopt the Facebook Page Golden Rule.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Facebook] Facebook for B2B: Your Business Page has a News Feed, too
    Tweet With all of the changes going down on Facebook, it can be tough to keep up. Click on “Use Facebook as [your Page]” on the right. 3. Facebook shows five at any given time; you can change this by editing your Page. B2B Social Media Facebook B2B Tips Facebook for B2B Facebook Pages Facebook Pages News Feed
  • SAZBEAN  |  TUESDAY, MAY 3, 2011
    [Facebook] Facebook Engagement Requires Timing
    Facebook is a bit of a conundrum for businesses. Facebook is also making a bit of revenue from ads. People are on Facebook to interact with their friends and family, and also to waste time (play games). Very few people care very much about most brands that are on Facebook (especially ones that just are promoting themselves).
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 16, 2015
    [Facebook] Have You Gotten Your Facebook Privacy Checkup?
    Facebook and privacy are two entities that don’t always play nice. More recently , a user accused Facebook of purposely making the privacy settings hard to understand and change. The Privacy Checkup feature is Facebook’s attempt to right that ship. The post Have You Gotten Your Facebook Privacy Checkup?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Facebook] Why The Nitty Gritty Posting Mechanisms of Facebook Matter
    When I see a post on Facebook with an incredibly long, UTM riddled link. The fact that you’re even using Facebook is a blessing. But if you just invested a mere extra two minutes per update to optimize that post for success, over time you’ll see your Facebook metrics improve. cringe. link! I get it.
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 30, 2012
    [Facebook] 10 of the Best B2B Facebook Timeline Cover Photos
    Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes , and you had the whole month to get your Page in line. Product Images. Volvo Trucks.
  • MI6 MARKETING AGENCY  |  SATURDAY, APRIL 9, 2011
    [Facebook] Can Facebook Save Our Planet?
    Facebook’s Open Compute Project, in my view, could go down as a major milestone and advancement in technology, social networking and B2B marketing history. Facebook’s data center is at the center of their business (their people are at the very core though). No data center, no Facebook. Can Facebook save our planet?
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Facebook] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Sort of.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Facebook] What Your Last Facebook Post Says About Your Brand
    by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  I posted it 17 days ago, and I’ve had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. Social Media b2b marketing Facebook Facebook marketing social media marketing
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Facebook] Facebook Tests Pinterest-Style Feature Called 'Collections'
    Facebook may be dishing out a little bit of competition. According to TechCrunch , these posts save and share products to a “Wishlist” on Facebook users' profiles, and feature a “Buy” button that users can click on to make purchases offsite. What do you think of Facebook's new Collections? Watch out, Pinterest. Who knows.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 8, 2011
    [Facebook] 75 of the Best B2B Facebook Marketing Tips
    Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. Facebook Content. Facebook Advertising.
  • WRITING ON THE WEB  |  FRIDAY, DECEMBER 3, 2010
    [Facebook] 10 Ways to Use Facebook as a List Building Tool
    Facebook can be a powerful list building tool if you know how to use it properly as such. This is Facebook’s way of allowing you to write blog posts directly on FB. Photos are very popular and you can include some text with your link along with a photo that is relevant to your offer. 8.       Use Facebook groups. Digg this!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Facebook] Facebook and Google Going Big on Online Display Ads
    And more of them are appearing on your Facebook account. It’s clear that advertisers like Facebook more than ever. Facebook now accounts for 1 out of every 4 online display ads, accounting for over 1.3 in a publicly weaker position, Google clearly wants to dig into Facebook’s ever larger slice of the pie. million).
  • WRITING ON THE WEB  |  TUESDAY, JUNE 8, 2010
    [Facebook] Why Use Twitter, Facebook & LinkedIn for Content Marketing?
    alt=" Why Use Twitter, Facebook & LinkedIn for Content Marketing?" />. But still, I am using Twitter , Facebook and LinkedIn and I think you should too. Around 2004, sites like Facebook, Myspace, and Twitter came along, but they didn’t really pick up steam until 2006 and later. Facebook ( friend me here on Facebook ).
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Facebook] The Anatomy of a Successful Facebook Post
    When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post. 1) Has a Clear Goal. Drive traffic to your website?
  • ENGAGE  |  THURSDAY, APRIL 7, 2011
    [Facebook] 5 Things Brands Want from Facebook Fans Besides Money
    Though your CFO might get nauseous at the notion of outcomes she can’t put in the bank, there’s a ton of value to be derived from Facebook fans that doesn’t make the cash register ca-ching. Recent survey results from Millward Brown and Dynamic Logic unearthed the top 7 reasons organizations want someone to like them (on Facebook, that is).
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Facebook] An Editorial Calendar for Facebook? Absolutely.
    My job was to optimize and grow that presence with an emphasis on Facebook. thought to myself, well we have an editorial calendar for our blog which plans out topics and an overarching theme throughout each quarter, why not apply that same philosophy to our Facebook? The One stat, one point, one amazingly optimized piece for Facebook.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 12, 2012
    [Facebook] Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers
    At the end of March, Facebook will be launching their new design for fan pages. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 25, 2011
    [Facebook] Gunman updates Facebook status During Standoff
    This is certainly “Weird News of the Week&# – a gunman during a 16 hour standoff with SWAT teams, regularly updated his Facebook status. As reported by Mashable: During a 16-hour standoff with SWAT teams, an armed man in Salt Lake City who had taken a woman hostage updated friends and family about the incident on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 16, 2013
    [Facebook] 5 ways to use social media in sales even if your customer isn’t on Facebook
    The post 5 ways to use social media in sales even if your customer isn’t on Facebook appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. When I talk to B2B sales teams, one of the biggest concerns I hear is: “but my customer isn’t on Twitter.” Follow all these people! How to find Twitter Lists.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook] The Ultimate Facebook Marketing Cheat Sheet
    Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. In fact, 41% of B2B companies and 62% of B2C companies using Facebook have acquired a customer from it. 30 Tips and Tricks for Mastering Facebook Marketing. 1. Setting up a Page is simple.
  • SAZBEAN  |  THURSDAY, FEBRUARY 17, 2011
    [Facebook] 8 Tips to Improve Your Facebook Ads
    Getting the most out of your Facebook advertising can be tricky. Webtrends released a white paper last week, Facebook Advertising Performance, Benchmarks & Insights (pdf) based on the analysis of of 11,529 Facebook ads with some insights that help improve Facebook ad performance. The 11,529 ads served 4.5
  • MARKETING EDGE  |  THURSDAY, AUGUST 19, 2010
    [Facebook] Facebook Marketing Examples WIth Ads & Engagement
    Time 21:33 We round out part two of this series on Facebook Marketing with some highlights from restaurant. Time 21:33 We round out part two of this series on Facebook Marketing with some highlights from restaurant. We then get into the social promotion of the social web with Facebook Marketing An Hour A Day co-author Chris Treadaway.
  • SAZBEAN  |  MONDAY, JULY 11, 2011
    [Facebook] Following Facebook’s Rules for Promotions & Contests
    Looking to get more “likes&# on your Facebook page? Facebook has guidelines about how you’re allowed to use the site for promotions. You have to make sure it’s clear that the promotion is not connected to Facebook either way. You have to notify winners outside of Facebook (via email, snail mail, phone, etc.).
  • SAZBEAN  |  TUESDAY, JULY 23, 2013
    [Facebook] Increase Engagement of Facebook Posts with Photos
    (Photo credit: epSos.de) It may not be much of a surprise, but people are more likely to engage with Facebook posts that include a photo. It´s been well established that, photos are one of the most engaging post types on Facebook. – Photos Make Up 93% of The Most Engaging Posts on Facebook! News & Notes
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 17, 2015
    [Facebook] How to Create a Call-to-Action on Your Facebook Page [VIDEO]
    Facebook has launched a new way to engage with your page community. Shop Now – If you want to get people from your Facebook page to your e-commerce website then this button fits the bill. Take a look and see how quickly you can get your Facebook call-to-action button up and running on your Facebook Page.
  • ENGAGE  |  WEDNESDAY, APRIL 18, 2012
    [Facebook] So, You’re on Facebook. So What?
    T here was a time not long ago when the term “social media strategy” amounted to setting up a Facebook account and enthusiastically asking customers to “Like” your product. Simply being on Twitter or Facebook or even Pinterest won’t do. Firing off timely, well-executed tweets and Facebook posts is a big part of that, sure.
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] Are You Promoting Your Facebook Fan Page?
    I must confess that when it comes to promoting our Facebook page, we don’t do a good job. But for those of you who are focusing on building your fan page, I came across a great article by Justin Wise in a recent post on Social Media Examiner that highlighted 20 ways to spread the word on your Facebook fan page by educating your readers.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JUNE 22, 2012
    [Facebook] Corporate Culture: To Facebook Or Not To Facebook
    Yes, I go on Facebook at work. have a hand in managing our Company’s Facebook page, and while I know there are a lot of nay-sayers out there that lament that social media has little effect on a company’s actual success, I am here to tell you nay-sayers that you are wrong! So I say Facebook at work all you want!
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] Facebook Introduces New Search Feature – Should Google Be Worried?
    Facebook is making changes once again. But unlike other changes they’ve made recently , this one will be much more welcome by Facebook’s 1.3 Facebook introduced an improvement to their search functionality that will now allow customers to search their past posts. Social Media Facebook google Search social networkin
  • SMALL MANUFACTURER BLOG  |  FRIDAY, JANUARY 11, 2013
    [Facebook] Two Tricks for Facebook Page Admins
    If you manage Facebook Pages for clients, friends, or others, you’ll definitely want to have these Ninja tricks in your bag. 1. Here’s how you do that: Log in to Facebook and click over to the Page you manage. Do you have a Facebook Page Admin tip? B2B Social Media Facebook Page Admin Tips Facebook Tricks
  • CLIENT BRIDGE  |  WEDNESDAY, JULY 13, 2011
    [Facebook] INFOGRAPHIC: Quantifying Facebook
    From Visual Loop, here's a video infographic that gives perspective on the dramatic pervasiveness of Facebook. View Original Article
  • INBLURBS  |  THURSDAY, MARCH 8, 2012
    [Facebook] Facebook CPC Rates could be an Indicator of Trust Level
    Companies who handle social media authentically and communicate this way with their audience get the most social media juice out and are also well recognized when they do paid campaigns on places like facebook. See graphic below. Infographic: Small Business Social Media. Social media is about conversation and about trust.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 27, 2015
    [Facebook] How to Beat the Newest Facebook Algorithm Change
    On April 21, 2015, Facebook announced another update to their News Feed algorithm. For Facebook users and page admins, this change means two different things. With the new algorithm, Facebook will try even harder to show users a good mix of relevant and trending content from friends/family and the brand pages they follow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2011
    [Facebook] Research shows Facebook emotional boost is like marriage
    Among the many interesting findings, Pew reports that the social relationship “boost&# received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. On Facebook on an average day: 15% of Facebook users update their own status. Here is a summary:  .
  • SAZBEAN  |  THURSDAY, JANUARY 30, 2014
    [Facebook] Does the Facebook News Feed Algorithm Leave Out Lurkers?
    FACEBOOK LIKE (Photo credit: owenwbrown) There’s been much news about the Facebook News Feed Algorithm which seems to remove posts from most of our friends and the pages we’ve liked — some might claim for reasons of wanting people to buy promoted posts. Will this make Facebook less useful in general?
  • INBLURBS  |  WEDNESDAY, JULY 6, 2011
    [Facebook] Facebook Video Calling for Real Time marketing with social media
    With its new Video Calling feature powered by Skype Facebook opens another opportunity for companies to do marketing with social media. With Facebook Video Calling businesses have the opportunity to meet their customers face to face in real time and to chat and to interact with them instantly! Tweet this on Twitter ! ==.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook] The 411 On Facebook Q&As For Marketers
    Does your brand have more than 10,000 Facebook fans? If so, you have access to a unique feature that marketers are just beginning to explore: Facebook Q&A. Although the feature isn’t yet available to pages or individuals with fewer than 10,000 fans, Facebook has indicated the cut-off will eventually be lowered.
  • INBLURBS  |  TUESDAY, SEPTEMBER 4, 2012
    [Facebook] Why do you have a Facebook profile if you don’t want to communicate?
    When I communicate in Facebook and Twitter, then I like to share interesting and valuable content. Sometimes there are users in my network who make the impression they are bothered through this information. Social media is for connection and for communication. To publish and to share content is a sign of generosity.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 12, 2015
    [Facebook] Tips to Prevent Compromised Facebook Accounts
    I always check into my client Facebook accounts first thing in the morning. noticed a post on one of the social media sites I follow, it mentioned a large scale Facebook hacking. By the time I got into work, the story was all over the news, and the sites were taken down temporarily by Facebook. Facebook Security.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MAY 1, 2012
    [Facebook] Join Me on Facebook to Get 31 Tips in 31 Days for Generating Website Leads
    And so, as a way to countdown to the launch of my rebranded Website (and to light a fire under my butt to get this new site DONE before the end of May), I’m doing a Facebook campaign : 31 Tips in 31 Days for Generating Website Leads. You can get easy access to all 31 tips by “Liking” my Facebook page (I’ll also be posting them on Twitter ).
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Facebook] Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]
    When it comes to growing your business on Facebook, getting people to Like your page is only the first step. The best-performing Facebook posts aren''t just shipped on a whim -- they''re deliberately and strategically crafted. To help you develop the right strategy for your Facebook Page, TrackMaven analyzed over 1.5 Facebook
  • JUNTA 42  |  SATURDAY, APRIL 4, 2015
    [Facebook] This Week in Content Marketing: Facebook Moves for Total Internet Domination
    In this week’s episode, Robert and I discuss the movement by major publishers to create content “inside” Facebook’s walls. Media giants ready to publish inside Facebook’s walls – will they ever get out? (2:50): Three big media companies have announced they will begin posting their content natively on Facebook.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 25, 2012
    [Facebook] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
    Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Facebook Updates. Twitter Updates. LinkedIn.
  • SAZBEAN  |  WEDNESDAY, JUNE 22, 2011
    [Facebook] 7 Ways to Build Your Facebook Fan Base
    Wondering how to get more fans (and keep them) to your Facebook page? You could just run some Facebook ads with a give away incentive, but that may just temporarily increase the number of fans, but not help increase engagement on your page. What do you do to increase engagement with your Facebook fans?
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 8, 2011
    [Facebook] Tips on Using Facebook as a Good B2B Marketing Tool
    Although Facebook’s initial intention was to connect and share on a personal level, B-to-B companies for the most part have a hard time using Facebook as part of their overall marketing program. Here are some facts to consider: People on Facebook. 50% of our active users log on to Facebook in any given day.
  • JUNTA 42  |  SATURDAY, MAY 23, 2015
    [Facebook] This Week in Content Marketing: Facebook’s Move to Swallow Publishers
    We also debate whether Facebook’s launch of its Instant Articles service represents the end of times for publishers or a stairway to heaven. This raises some serious journalistic questions about which articles get shown on Facebook and which get ignored. This week’s show. Recorded live May 18, 2015; Length: 55:02). million.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Facebook] Why People Like, Share, and Comment on Facebook [Infographic]
    Of Facebook's 1.25 So what motivates people to Like Facebook posts -- and share them, and comment on them? Research has found several psychological reasons behind why users enjoy using Facebook so much. For example, s tudies observing people browsing on Facebook found psychological indications of happiness, like pupil dilation.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 6, 2013
    [Facebook] Employee Was Properly Facebook Fired
    Regular readers of my posts should remember a few of my articles that explain how even private non-unionized workplaces are subject … Continue Reading Employee Was Properly Facebook Fired by James Wu - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Facebook] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. introductory Facebook Seriously.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Facebook] How to Build a Great B2B Community on Facebook
    Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. 51% more likely to make a purchase after they “liked” a brand on Facebook. Keys to effective B2B Facebook page development: Paying Attention.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 25, 2014
    [Facebook] Creating Facebook Retargeting Ads: A Step-by-Step Guide
    Facebook empowers businesses of all sizes to retarget their existing customers. Here, we walk you through the basics of creating a Facebook retargeting ad in this quick guide. On the left-hand column of your Facebook News Feed page, click Ads Manager. 2. They’ll be matched with people on Facebook to create an audience.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Facebook] 7 Steps For Awesome B2B Facebook Marketing
    With more than 800 million users Facebook is the major player in the social networking industry. However, many B2B marketers have dismissed Facebook as a B2C channel with no application to B2B. Facebook can be a strong driver of B2B traffic and leads. The people that buy your products spend a lot of time on Facebook.
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Facebook] Finally, Facebook Makes It Easy to Run Contests
    Anyone else feel like Facebook''s rolling out updates faster than the speed of light? It got to be so much I actually asked someone on our content team if we needed to update our Facebook for Business ebook -- and she responded with a resounding, "uhhh YEAH." So we did. Facebook Makes Page Promotions Easier to Administer.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 16, 2013
    [Facebook] Facebook Rolls Out Reviews for Places
    While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood. It takes a while for a new feature to be rolled out to almost 1.5
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Facebook] Facebook Launches Call-to-Action Buttons on Business Pages
    Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button. Here''s How a Facebook Page Call-to-Action Works. He told Facebook , "Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 24, 2012
    [Facebook] Did Facebook Jump the Shark? A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy   Maxwell  is a guy who loves his work, family and a good challenge. See more of his cartoons at   EverythingIsMedia.com. growtoons} kacy maxwell social media cartoon social media humor
  • DIRECT RESPONSE COACH  |  FRIDAY, JULY 3, 2015
    [Facebook] So you thought Facebook was free
    If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.].
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 10, 2013
    [Facebook] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. B2B marketers have to start paying attention to Facebook.
  • INBLURBS  |  FRIDAY, SEPTEMBER 2, 2011
    [Facebook] 3.5 billion Reasons for Content Marketing on Facebook for Lead Generation
    shared each week on Facebook. Facebook is accessible in 70 languages and has about 750 million users worldwide and there is actually 1,5+ million active business pages online. There is no doubt if you want to reach your target audience the chances are good that they are on Facebook. shared each week on Facebook. Again!
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 14, 2013
    [Facebook] Four Badass Facebook Advertising Tactics
    Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level. After building a solid case around the importance of Facebook advertising it’s now time to put together the tactics for success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 17, 2010
    [Facebook] Snooping on Facebook: Not just for stalkers any more
    Today I am here to tell you a story of intrigue and revelation … a story that might forever change the way you think about Facebook. Through public information, a little resourcefulness and my best pal Facebook, you may be amazed at what I found …. His Facebook page is private. Facebook takes over. The hunt begins.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Facebook] 5 Ways B2B Companies Can Take Advantage of Facebook
    Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. The first way to take advantage of Facebook is to create a content strategy.
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Facebook] How to Create Facebook Video Ads
    During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. Set Up Your Facebook Campaign.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Facebook] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. FacebookAuthor information. Neal Schaffer. Neal Schaffer.
  • VIRALLY BLOG  |  TUESDAY, MAY 12, 2015
    [Facebook] A Quick Guide To Facebook Marketing
    The algorithm that Facebook uses irritates me because it’s constantly changing (much like Google’s) and Facebook is powered by marketing, so of course paid adverts take the preference. Now most of the things I have told you so far have been free, and on Facebook is the only time I recommend paid for advertising.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Facebook] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
    Today, we will focus on Facebook. First, let's quickly identify the differences between a sharing button/link and a follow button, and then view some Facebook facts. Tale of the Tape: Facebook. Interesting Fact: The average media site integrated with Facebook in 2011 received a 300% increase in referral traffic.
  • B2B MARKETING TRACTION  |  MONDAY, AUGUST 15, 2011
    [Facebook] 8 Content Ideas for Your B2B Facebook Page Posts
    More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. So, now you can’t say that you can’t think of what to post on your Facebook wall. Tweet.
  • HUBSPOT  |  FRIDAY, MARCH 4, 2011
    [Facebook] 20 Examples of Great Facebook Pages
    Although only 15.4% of respondents to an eMarketer survey felt that Facebook had a significant ROI, this number is growing. One great way to do this is through a Facebook Page. The iTunes Fan Page brings much of the functionality of the iTunes Store right to their Facebook page. Free Download: 2010 Facebook Marketing Guide.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 27, 2012
    [Facebook] Just another brick in Facebook’s Wall
    posted to Facebook. By {grow} community member Bill Strawderman. As Mark Schaefer reminds us, the “majestic random synergy” of the social web takes hard work, creating, connecting, engaging and genuinely serving others with a growth mindset. Sometimes our quest for making meaningful connections strays to the dark side of the swoon. Hey You.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 18, 2014
    [Facebook] Facebook Stats that Every Social Marketer Should Know
    billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. TrackMaven focused their investigation on Facebook pages with – at minimum – 1,000 Likes. Social Media
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Facebook] How to Edit a Post on Facebook [New Feature]
    You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? Facebook Starts Rolling Out the Ability to Edit Posts. Facebook rolled out the ability to edit comments on posts a while back, which was a great feature. Facebook Ah, crap. Even worse?
  • SAZBEAN  |  FRIDAY, NOVEMBER 8, 2013
    [Facebook] Will People Rate Businesses on Facebook?
    FACEBOOK LIKE (Photo credit: owenwbrown) Facebook has been testing a new feature that displays star ratings (out of five possible) on business pages. This sort of rating also seems to make more sense when you’re in the midst of doing business with a company, which rarely happens on Facebook. What do you think?
  • BIZNOLOGY  |  FRIDAY, MAY 18, 2012
    [Facebook] This Post Is NOT About Facebook’s IPO (Sorta)
    No matter how deep you are into your Friday, it is likely that you have been inundated with the Facebook IPO watch. Because the impact of this “event” is not the IPO itself, it’s what Facebook looks like moving forward. Facebook is going to be an interesting entity moving forward. Image via CrunchBase. Why not?
  • HUBSPOT  |  TUESDAY, APRIL 23, 2013
    [Facebook] Demystifying How Facebook's EdgeRank Algorithm Works [INFOGRAPHIC]
    But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed -- and only 12% is spent on profile and brand pages. Check it out below for a simple explanation of how EdgeRank impacts the content you post to your Facebook Page.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Facebook] Tying Facebook Leads Directly to Revenue: A Marketo Example
    With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. by Jason Miller Want to know the ROI of social media? So do we. How did we do it?
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Facebook] A Quick Rundown of Facebook Targeting Options [Infographic]
    Used properly, Facebook can be a great resource for marketers due to its highly active user base and the amount of information it has about individual users. But just because there is an opportunity for success on Facebook doesn''t mean everyone''s using the advertising options right. Facebook
  • SAZBEAN  |  MONDAY, JULY 9, 2012
    [Facebook] The ROI of Facebook & Twitter [infographic]
    Great infographic prepared by InventHelp looks at how businesses and brands can measure success on Facebook & Twitter. Using Google Analytic’s Social Value feature, along with unique urls and landing pages can help you correlate activities on Facebook & Twitter to actions that result in revenue for your company.
  • SAZBEAN  |  MONDAY, DECEMBER 20, 2010
    [Facebook] Best of 2010 – Understanding Facebook Page Insights
    original on Facebook page insights posted February 26, 2010). Facebook provides some pretty interesting statistics for business pages. Hope that helps give you some basics for understanding Facebook page statistics. How do you use your Facebook Page Insights? The Year in Review! But what does it all mean? Liked this post?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Still not convinced? Social Media Daily
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 24, 2012
    [Facebook] Another Facebook Photo Change for B2B Companies
    Just when you thought you were settled in with the Facebook Page for your B2B company comes another change. If Timeline wasn’t enough, now Facebook has changed the size and location of the profile photo to match the size and location of personal profile photos.
  • CEEKUE  |  FRIDAY, JULY 30, 2010
    [Facebook] Changing Facebook Business Page Admins And Owners
    I was wondering whether it is wise to create a Facebook Business Page for the business I work for in my personal Facebook profile. That could be a problem when I leave the company which then also would loose its Facebook page. Tags: facebook But I found out there is no problem at all. This is how it works. Create [.].
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Facebook] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    Select Facebook, LinkedIn, and Twitter. To walk you through the mechanics of a successful status update on Facebook, LinkedIn, and Twitter, I developed the following presentation. Facebook Best Practices. Let''s explore Facebook-specific best practices for posting. 1) Engage fans with photos. Click to tweet! ). and 3 p.m.
  • FATHOM  |  WEDNESDAY, JANUARY 23, 2013
    [Facebook] The 5 Best Things About Facebook Conversions (And How to Set Them Up)
    Make Facebook conversions work for you: 1. Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. Conversion Optimization Social Media Facebook Facebook Conversion
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Facebook] 5 Little Ways to Get More Facebook Likes
    Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. If you recently set up your Facebook page or could simply use a few pointers on how to get more Facebook Likes, this post is for you.
  • SAZBEAN  |  TUESDAY, OCTOBER 19, 2010
    [Facebook] Klout Adds Facebook to Influence Measurement
    Klout recently added Facebook into its influence measurement (which previously was looking mostly at Twitter). Even after recalculating my Klout score from time to time, it didn’t move from my initial score until I added in my Facebook profile. They’ve also added some Facebook achievements… Influence Matrix.
  • CEEKUE  |  SUNDAY, AUGUST 15, 2010
    [Facebook] Sunday Cartoon – Facebook
    Share this on Facebook Share this on LinkedIn Digg this! Tags: Sunday Cartoon facebook sunday cartoon Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Facebook] Facebook Launches ‘Relevance Score’ for Ads
    Like your high school English teacher, Facebook is breaking out the red pen. You won’t receive a letter grade, but Facebook will be grading ads on a score of 1 to 10. According to Facebook , “the score is based on the positive and negative feedback we expect an ad to receive from its target audience.”
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