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  • INBLURBS  |  THURSDAY, JUNE 14, 2012
    [Facebook] 5 Ways How To Gain A Huge Profit From Facebook Sponsored Stories
    We all heard about facebook ads. Rumors out there stated that paid ads in facebook do not work. And also there have been rumors that Facebook ad revenue decreases. Marin Software an advertising management company proved that Facebook ads work. They go to Facebook to discover new things (research).
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 4, 2010
    [Facebook] Will Facebook replace your B2B Marketing email system?
    I want to roll the clock back a few weeks to the announcement of an initiative by Facebook called – Project Titan. Well first that means that Facebook will issue 400 Million email account – which is no small feat. Second those email accounts will be tied to your Facebook profile Vanity URL in my case PaulDunay@facebook.com.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Facebook] What Your Last Facebook Post Says About Your Brand
    by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  I posted it 17 days ago, and I’ve had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. Social Media b2b marketing Facebook Facebook marketing social media marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 3, 2013
    [Facebook] Social Media: How Motorola Solutions uses Facebook to generate more engagement
    Tweet If you think Facebook is no place for B2B marketers, think again. Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. Firefighters, policeman and other public-safety personnel were engaging on Facebook.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Facebook] Facebook: Do Marketers “Get it”?
    Marketers Not in Sync with Facebook Consumers? This chart featured in an eMarketer article: Facebook Dominant Social Network for SMBs exposes a disconnect between Facebook users/consumers and marketers. Yet, only 16% of consumers say they’ve interacted with a brand on Facebook. If you “Like” brands on Facebook why?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 20, 2010
    [Facebook] Facebook’s Like Button adds Life to your Content
    At last count well over 100,000 websites integrate some form of Facebook’s social plugins (including my site!). They’ve integrated the new Like feature with every product on the site so at a quick view, you can see the number of “Facebookers” who Like the item and maybe even cast your own vote. Share this on Facebook. Digg this!
  • AD YOUR COMMENT HERE  |  WEDNESDAY, JULY 3, 2013
    [Facebook] Twitter, Facebook and Blogging Training Sessions
    Facebook. FACEBOOK 101. How Facebook works. Personal vs. business on Facebook. FACEBOOK 102. Maximizing Facebook’s EdgeRank. Toolkit Twitter blogging Facebook Syracuse Training The topics we’ll hit are:   Twitter. Blogging. Hope you’ll join! Maximizing your profile. Staffing and resources.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 20, 2014
    [Facebook] Use Facebook Status Updates to Drive Traffic to Your Blog
    And using Facebook status updates to send people to your blog is one tactic that any business or brand with a meaningful following should investigate. Use Facebook Status Updates to Drive Traffic to Your Blog by Jim Belosic - Maximize Social Business. Facebook Here are six ways you … Continue Reading.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 30, 2010
    [Facebook] What's a Facebook fan worth?
    I've had a few clients ask me recently what a Facebook fan is worth. If you think about it, most Facebook fans are already your customers. Most people who become Facebook fans of products or brands were real-life fans long before. Now that they "like" you on Facebook, will they buy more? Image via Wikipedia. Not much.
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 29, 2012
    [Facebook] Should businesses ignore Facebook for B2B marketing?
    However, what about Facebook? Business buyers are people and they also use Facebook. Although Facebook is generally [.]. B2B marketing Infographics Social media marketing B2B Facebook LinkedInThe first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Facebook] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    Because of the amount of data available in Facebook, in particular, it''s next to impossible to know what to look for, and how to know if you''re doing a good job or not. That''s why we asked social media experts Simon Penson from Zazzle Media, and Cheri Percy from Distilled what their top tips are for measuring success on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 26, 2013
    [Facebook] Facebook becomes Twitterfied to fight for media attention
    Even though Facebook is the dominant social network by far with more than four times the members of Twitter, tweets dominate the news, at least until now. Facebook quietly announced it is putting its members’ public comments in the mix with television broadcasts and other news outlets. Can Facebook turn this trend?
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 19, 2014
    [Facebook] Valuable Lessons You Can Learn from Successful Brands on Facebook
    Because several women in my office “force” me to look at how businesses are promoting their campaigns – on Facebook and beyond — in innovative and exciting ways. Valuable Lessons You Can Learn from Successful Brands on Facebook by Jim Belosic - Maximize Social Business. Facebook
  • FOLLOW THE LEAD  |  TUESDAY, MARCH 1, 2011
    [Facebook] Little known nugget about measuring the value of Facebook
    “The Social Network,” about the founding of Facebook, picked up the Oscar for Best Writing (Adapted Screenplay) and also won for Film Editing and Best Original Score. The The movie will probably get a surge in sales at the box office, but it will be temporary, whereas people continue to flock to Facebook unabated. The social site [.].
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 24, 2013
    [Facebook] Convert Facebook Likes into Sales with These 4 Simple Steps
    Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. Use your Facebook page to develop relationships with your customers and make it easy for them to find links back to the content you create on your blog and website. Create Facebook-exclusive offers. Success!
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Facebook] What Could Kill Google and Facebook
    potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas. You can’t even find anyone working in the place. Twice.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 3, 2010
    [Facebook] Facebook’s fatal flaw
    recently wrote a post stating that Facebook is not likely to be open to strong competition any time soon because the emotional switching costs for consumers are so high. Unfortunately I witnessed this prediction come true when my Facebook account was hacked just hours after I ran this post.  Corruption on social web facebook futurist
  • CEEKUE  |  THURSDAY, AUGUST 12, 2010
    [Facebook] Facebook Changing Layout – Check Your Business Landingpage
    As already announced last October, Facebook is going to make changes to its lay-out in the week of August 23.  An important change is the fact that available width for FBML pages will be limited from 760 to 520 pixels. This change is part of an update to enable Facebook to build the next generation of tools. Tags: facebook
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 16, 2014
    [Facebook] Facebook Mobile Ad Management – NEW User Friendly Tool
    Today Facebook announced the launch of a mobile ads manager that allows for greater management of accounts on the go. The new Facebook Ads Manager will do all of that while allowing users to view insights and even respond to alerts. Need help getting started in using Facebook ads? Advertising Facebook Facebook advertising
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 23, 2011
    [Facebook] Facebook gave us the last piece of the Earned Media puzzle
    A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Will Facebook replace your B2B Marketing email system?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Facebook] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    Your Facebook audience has a craving. According to recent statistics , the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. Facebook videos can provide a big boost to your brand. Pro: Boost your Facebook engagement. Create a photomontage of your Facebook memories.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Facebook] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    She was in a Facebook rut. Many users like Debbie are experiencing Facebook fatigue. A Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. You don’t have to be a victim of Facebook boredom. She was in a Facebook rut.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Facebook] Use Facebook Data to Unlock Consumer Affinity
    When I started this blog back in 2006 Facebook was just getting going but nobody  had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days.
  • MARKETING EDGE  |  SATURDAY, JUNE 18, 2011
    [Facebook] Facebook Losing US Users & Gaining P & G Commerce Pages – Confusing
    Second, Inside Facebook. Second, Inside Facebook reports Facebook lost 6 million users in the United States base of users. marketing social media Facebook Facebook Commerce Facebook Users Procter and GambleTime 28:34 So many mixed messages these days. Quick and to the point.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Facebook] 7 Steps For Awesome B2B Facebook Marketing
    With more than 800 million users Facebook is the major player in the social networking industry. However, many B2B marketers have dismissed Facebook as a B2C channel with no application to B2B. Facebook can be a strong driver of B2B traffic and leads. The people that buy your products spend a lot of time on Facebook.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Facebook] 15 Steps to Building a Better Facebook Contest
    Facebook contests are a proven way to drive engagement and boost visibility. On Facebook, you can run a basic Timeline contest, or use third-party campaign-building software to host a contest that requires a little more effort. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook] Facebook Strategy: Friend or Fan?
    artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody.
  • EMARKETING STRATEGIST  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook] Facebook Strategy: Friend or Fan?
    artist, author or consultant), it’s challenging to figure out where you end as a person and where you begin as a “brand.” It’s crucial that you think though this boundary and are aware of it when using Facebook. Far too often individuals who are the business simply set up a Facebook profile and start Friending anybody and everybody.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Facebook] A Definitive Guide to Using Facebook Insights for Your Business
    Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights. Facebook Page Insights. People.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 20, 2011
    [Facebook] How much is that Facebook Fan worth anyway?
    Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 The true value of a Facebook fan is Zero until you can monetize them. Branding Conversational Marketing Facebook Inbound Marketing Social Media Social Networking Brand Advocates Brandglue Fans Media Equivalent Value MEV Vitru
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 1, 2011
    [Facebook] 10 New Facebook Features Your Brand Needs To Know
    by Jesse Noyes | Tweet this If your company uses Facebook to drive online engagement, then you’ve likely noticed the flurry of enhancements the social media giant has made in recent months. Facebook is among the most transformative communications companies of our time. Using Facebook as your company. Facebook Credits.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Facebook] 10 Reasons Brands Fail to Convert Facebook Fans into Paying Customers
    Posted in Commerce Facebook Interactive Marketing Sales Social Media Social Networking Strategy. According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. It simply can’t be Facebook’s fault….
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 6, 2014
    [Facebook] Facebook or Twitter – Which is Better for Your Small Business?
    So what about the top social media networks, Facebook and Twitter? In the Facebook camp, take a look at businesses such as Talking Finger , Earthegy and Chocolate for Breakfast  for inspiration. For our purposes, let’s start by looking at a head-to-head comparison of these two social media network powerhouses: Facebook. Twitter.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Facebook] The One Effective Use of Facebook for B2B Marketing
    You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# It’s now the second most-visited site on the web , behind only Google. Not even close. Digg this!
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Facebook] Facebook Cracks Down on News Feed Spam From Brand Pages
    Well, Facebook couldn''t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. What Spammy Content Is Facebook Cracking Down On? Facebook We all hate spam. and over.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 7, 2014
    [Facebook] How to Set up a Facebook Page for Your Business
    It doesn’t have to be an intimidating process to set up Facebook Business Page. In this short video, we walk you through the basic Facebook Page set up so you’ll be up and running in minutes. For more tips about getting started using Facebook for your business, grab our free guide. All rights reserved.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 11, 2014
    [Facebook] 3 Tips for Creating Great Posts on LinkedIn and Facebook
    It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. b2b content Facebook LinkedIn marketing social media Tips: 1.)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 3, 2013
    [Facebook] Risky Business: Can Liking a Facebook Page Cost You Your Job?
    Maybe it’s time to go back and examine which pages you’ve “liked” on Facebook. Four deputies and two civilian employees were fired after they “Liked” the Facebook page of the candidate opposing their boss in the campaign for sheriff. Liking a Facebook page is making a statement. The Appeal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 17, 2010
    [Facebook] Snooping on Facebook: Not just for stalkers any more
    Today I am here to tell you a story of intrigue and revelation … a story that might forever change the way you think about Facebook. Through public information, a little resourcefulness and my best pal Facebook, you may be amazed at what I found …. His Facebook page is private. Facebook takes over. The hunt begins.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Facebook] Obey Facebook’s Rules of Engagement (Or Else)
    Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? I do. Nothing like getting a call from a frantic client and then seeing the Facebook email of doom in your inbox: Your app has been disabled. The five Facebook principles. Protect data.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 30, 2014
    [Facebook] Facebook’s declining popularity – Does it matter?
    A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. Where do you see the future of Facebook marketing heading? teenagers.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Facebook] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. 4. Facebook. General.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 18, 2013
    [Facebook] Facebook, the “spiral of envy,” and our Botox Life
    Like most people ( 60 percent, in fact ) I often wake up with Facebook.  I scroll through my little world and see the lives of people I do not know very well unfold before my eyes. Facebook Envy Prevails. ” But part of the problem is, we are NOT ourselves on Facebook.  We are a shiny, super-smart, beautiful edited self.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 1, 2013
    [Facebook] Is Monetization Killing Facebook?
    Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Add to that Facebook’s many changes to privacy settings so that we users have to learn and re-learn as they change. Did monetization kill Facebook?
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 19, 2011
    [Facebook] Facebook Tips for Midsize Businesses
    With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 29, 2013
    [Facebook] 5 Facebook No-Nos That Turn off Your Customers
    Businesses need to go where their customers are, and the majority of customers are on Facebook,” says Hancock, who manages social media for companies all over California. ?. As more small businesses join the Facebook bandwagon, Hancock has noticed some companies are repelling customers rather than attracting them. All rights reserved.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Facebook] My Top-5 Most Compelling Apps
    It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. So, when you subscribe to my Gaggle, you can easily retweet the tweets I place into my Gaggle queue and share any of the LinkedIn, Facebook, and Google+ content I place into the queue.
  • MARKETING EDGE  |  FRIDAY, APRIL 22, 2011
    [Facebook] Facebook Sells Your Stuff – Keys to Creating Great Promotions by Home Depot
    Time 27:00 Home Depot’s version of Spring Black Friday on Facebook was a huge hit, promoting sales items on the Home Depot Facebook page, then directing consumers back to the Home Depot website for. marketing social media Facebook Facebook Commerce Home Depot Internet Retail Retail SalesQuick and to the point.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 15, 2010
    [Facebook] LinkedIn as Facebook for the Business World
    (note, this post was cross-posted on It's All About Revenue last week) I've long been a bit skeptical about the use of Facebook for sharing business content. I'm currently running an experiment to see if B2B content is "likeable" on Facebook , and while I have not compiled the data yet, the answers are looking bleak.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Facebook] Five Facebook Tips for Small Businesses
    But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. Tip #3: Keep it simple.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Facebook] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+?
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 18, 2011
    [Facebook] Connect Your Blog to Facebook Automatically
    Are your blog posts fed automatically into Facebook? The other day I was horrified to learn that a dear client was manually posting his blog articles to Facebook. So I asked Facebook expert Annalaura Brown to write this guest post. How to Automatically Link Blog Posts to Facebook. Share this on Facebook. Yikes!
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Facebook] Your Facebook Company Page: How to Show Posts by Others
    If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. Just remember, when it comes to Facebook, repeat after me, “ Change is good. Facebook b2b social media
  • BIZNOLOGY  |  TUESDAY, MARCH 5, 2013
    [Facebook] Facebook paid sponsored content will meet you only halfway
    After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Facebook Saturation (socialmediaexplorer.com).
  • SMALL MANUFACTURER BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Facebook] Facebook for B2B: Your Business Page has a News Feed, too
    Tweet With all of the changes going down on Facebook, it can be tough to keep up. Click on “Use Facebook as [your Page]” on the right. 3. Facebook shows five at any given time; you can change this by editing your Page. B2B Social Media Facebook B2B Tips Facebook for B2B Facebook Pages Facebook Pages News Feed
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] Facebook Introduces New Search Feature – Should Google Be Worried?
    Facebook is making changes once again. But unlike other changes they’ve made recently , this one will be much more welcome by Facebook’s 1.3 Facebook introduced an improvement to their search functionality that will now allow customers to search their past posts. Social Media Facebook google Search social networkin
  • SAZBEAN  |  WEDNESDAY, OCTOBER 6, 2010
    [Facebook] 5 Tips for Protecting Your Privacy on Facebook
    Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional. Facebook Ads. Under Accounts in the upper right, click on Account Settings, then on the Facebook Ads tab.
  • MARKETING EDGE  |  FRIDAY, SEPTEMBER 30, 2011
    [Facebook] Facebook Changes Don’t Change Challenge
    Time 26:39 Regardless of any changes in Facebook to be rolled out this weekend, the challenge stays the same for business Facebook marketing, Attract, Teach, Drive behavior. We discuss a real Facebook Marketing challenge with a client in the shipping business USA2Pilipinas. Facebook marketingWe discuss a real.
  • MARKETING EDGE  |  THURSDAY, AUGUST 19, 2010
    [Facebook] Facebook Marketing Examples WIth Ads & Engagement
    Time 21:33 We round out part two of this series on Facebook Marketing with some highlights from restaurant. Time 21:33 We round out part two of this series on Facebook Marketing with some highlights from restaurant. We then get into the social promotion of the social web with Facebook Marketing An Hour A Day co-author Chris Treadaway.
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Facebook] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, JULY 30, 2010
    [Facebook] The Results: Is B2B Content "Likeable"
    A few months back, with Facebook’s announcement of a “Like” button for the web, I decided to run a quick, highly unscientific experiment to see if B2B content was “likeable”. Facebook, however, is lucky to get one or two likes or shares per post. Tags: Facebook Twitter B2B Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 31, 2013
    [Facebook] Facebook Inception. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Mars  Dorian   describes himself as a creative marketeer with a moon-melting passion for human potential and technology. You can follow his adventures at  www.marsdorian.com/. Comments This Joe is a smart dude, he must be an expert!
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Facebook] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. In a recent survey, Facebook users said they were fed up with the amount of ads clogging their News Feeds.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Facebook] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters How can I design my company’s Facebook page for maximum impact? Mark R.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2012
    [Facebook] Facebook and Google Going Big on Online Display Ads
    And more of them are appearing on your Facebook account. It’s clear that advertisers like Facebook more than ever. Facebook now accounts for 1 out of every 4 online display ads, accounting for over 1.3 in a publicly weaker position, Google clearly wants to dig into Facebook’s ever larger slice of the pie. million).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Facebook] A cautionary tale: Putting your business in the hands of Facebook
    The other aspect of their success, and frankly the more interesting part for us, is their Facebook presence. But when I asked them about their business website, they just shrugged their shoulders and laughed.  “Why waste time and money on building a website when you can do everything for free on Facebook ?”. cough* Facebook *cough).
  • PR MEETS MARKETING  |  FRIDAY, JULY 9, 2010
    [Facebook] Email and Event Marketing on Facebook Doesn’t Work
    Recently, I’ve started receiving notifications about these events, not through my email, but through Facebook. Three Things to Consider Before Hitting Send on Facebook. If you’re seeking to migrate your email list to Facebook, then be transparent about what you’re doing. At least I thought I did. Conclusions.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Facebook] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
    Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. You’re not alone. Sticking to stand-alone metrics.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Facebook] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Sort of.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Facebook] Is Facebook a human right or a weapon?
    Federal Appeals Court ruled that an Indiana state law that bans registered sex offenders from Facebook is unconstitutional. The ruling means thousands of Indiana’s registered sex offenders are now free to use Facebook and other social sites used by millions of children with computers and smartphones. Re-arming the criminals?
  • E-STORM  |  TUESDAY, JULY 12, 2011
    [Facebook] 3 Tips for a Successful Facebook Advertising Campaign
    As Facebook has grown to permeate people’s everyday lives, advertisers have clambered to get in front of these users with memorable and effective Facebook advertising campaigns. Facebook Advertising
  • BIZNOLOGY  |  FRIDAY, JANUARY 25, 2013
    [Facebook] Will Facebook users give Graph Search time to evolve?
    Facebook has recently announced its new Graph Search product. Middle America and the rest of the non-tech world will most certainly understand that one… geesh!) it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. Facebook is asking for a lot here. Really?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook] Why 2,000 Facebook Likes Won’t Save Your Job!
    But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire. Does that sound like your job?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Facebook] The economics of social media and why the Facebook-WhatsApp deal makes sense
    There is a lot of head-scratching going on today as people try to make sense of why Facebook would pay $16 billion for a company with 32 employees and little to no profitability. Christopher Penn wrote a smart piece about the Facebook’s need for user growth and I think he is correct but that is only part of the answer. The data.
  • NUSPARK  |  FRIDAY, SEPTEMBER 10, 2010
    [Facebook] Facebook Can Work for B2B
    How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 1, 2014
    [Facebook] Facebook’s Changing Algorithm: How to Make it Work for You
    Earlier this month, Facebook execs penned a blog post describing changes to the social media giant’s news feed algorithm. “Over time, these stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about,” the Facebook blog states.
  • B2B MARKETING TRACTION  |  MONDAY, MAY 7, 2012
    [Facebook] B2B Marketers: It’s Time to Claim Your Facebook Company Page
    You may not know it, but your company page already exists on Facebook. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. If your company page did not exist, Facebook created a blank page for you. Facebook b2b marketingAnd, it’s blank.
  • EMARKETING STRATEGIST  |  TUESDAY, SEPTEMBER 7, 2010
    [Facebook] How to Alienate Potential Customers on Facebook: A Cautionary Tale
    It includes lessons you need to learn to build your business via Facebook. That’s why when an ad for Marco Polo Designs*, popped up in Facebook, I checked out their page and became a Fan. For those of you not well versed in Facebook, this means I clicked on the “Like&# button on their Facebook Fan page. Wrong.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, JANUARY 11, 2013
    [Facebook] Two Tricks for Facebook Page Admins
    If you manage Facebook Pages for clients, friends, or others, you’ll definitely want to have these Ninja tricks in your bag. 1. Here’s how you do that: Log in to Facebook and click over to the Page you manage. Do you have a Facebook Page Admin tip? B2B Social Media Facebook Page Admin Tips Facebook Tricks
  • CHRIS KOCH  |  FRIDAY, AUGUST 5, 2011
    [Facebook] 4 Reasons Why Facebook Stinks for B2B Marketing
    The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 7, 2012
    [Facebook] Andy Warhol on social media
    Here is his introduction to Facebook, after being asleep for nearly 25 years …. That thing in front of you is an iPad and with that you can instantly connect with people from all over the world through Facebook. But this Facebook looks stupid. Me: Facebook. And how does Facebook stay in business? Me: Not always.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Facebook] 3 Facebook Rollouts Every Marketer Should Know About
    by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 9, 2010
    [Facebook] 5 Ways for B2B Companies to Engage on Facebook
    If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Here’s a starter kit for B2B companies to better engage on Facebook: 1. If you’re asking your Facebook followers for feedback, remember it’s a two-way street.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 26, 2012
    [Facebook] Social Media Writing: How to Write for Engagement on Facebook
    Now it’s Facebook’s turn to come under the microscope. With a longer character length, photo sharing capabilities and more, Facebook offers a lot of opportunities for brands to reach out and connect with their audience members. Since Facebook is a visual medium, large blocks of text just aren’t as appealing as short, snappy statements.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Facebook] Invisible Brand Marketing Is Not Just a Facebook Problem!
    Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Yes, Facebook is a public company and they need to increase revenue.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] 5 B2B Benefits of Facebook Page Changes
    Facebook has changed the look of their Business Pages, to make them more in line with the recent changes to personal profiles, but they have added functionality that will make Page admins for B2B companies cheer. The community manager has grown across social platforms, but in most cases, their identity has not been revealed on Facebook.
  • FATHOM  |  TUESDAY, FEBRUARY 19, 2013
    [Facebook] Why Facebook Ads Can Be a Great Alternative to Google AdWords
    With all this fuss these days around Google AdWords Enhanced Campaigns, advertisers might consider testing more of their digital advertising budget through other advertising channels, such as Facebook Ads. Facebook Paid Advertising/SEM/Display Facebook Ads facebook ads vs. google adwords Facebook Advertising
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 6, 2011
    [Facebook] The Limitations of Facebook Insights For Websites
    Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. Benefits of Facebook Insights For Websites. No, not at this point.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Facebook] Social Media Buttons For Facebook - Driving Social Engagement Series
    Today, we will focus on Facebook. First, let's quickly identify the differences between a sharing button/link and a follow button, and then view some Facebook facts. Tale of the Tape: Facebook. Interesting Fact: The average media site integrated with Facebook in 2011 received a 300% increase in referral traffic.
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [Facebook] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank. 
  • WEBBIQUITY  |  MONDAY, JANUARY 10, 2011
    [Facebook] 36 (of the) Best Facebook Guides, Stats and Rants of 2010
    It’s hard to overstate the impact of Facebook. Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Facebook Marketing Tips and Guides. The 12 Best Ways To Customize Your Facebook Pages by TechCrunch. Facebook Top 10 Lists.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Facebook] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. Facebook SEO.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, NOVEMBER 1, 2013
    [Facebook] Facebook is an Ad Platform, Not a Social Media Platform
    Earlier this week, Forrester issued an open letter to Facebook CEO Mark Zuckerberg that dissed the social network for “failing” marketers. According to its research, Facebook came in dead last in terms of how satisfied marketers are with it and other marketing channels. But, that’s not what Facebook is all about.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook] Your Life According to Facebook: Facebook Overhauls Personal Profiles
    by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Facebook.
  • EMAGINE B2B BLOG  |  THURSDAY, JULY 26, 2012
    [Facebook] 3 Key Metrics to Understanding Your Facebook Success (or Failure)
    While a good Social Media strategy allows for regular interaction on your Facebook page, a great strategy takes key metrics into consideration. FacebookIt isn’t enough to simply post, upload, and communicate.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 21, 2014
    [Facebook] 7 Key Steps to Facebook Growth
    If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. After all, your potential customers are likely already on Facebook, and those who ‘like’ your Facebook business page are more likely to see the content you post on there.
  • SAZBEAN  |  THURSDAY, JANUARY 30, 2014
    [Facebook] Does the Facebook News Feed Algorithm Leave Out Lurkers?
    FACEBOOK LIKE (Photo credit: owenwbrown) There’s been much news about the Facebook News Feed Algorithm which seems to remove posts from most of our friends and the pages we’ve liked — some might claim for reasons of wanting people to buy promoted posts. Will this make Facebook less useful in general?
  • SMALL MANUFACTURER BLOG  |  SUNDAY, DECEMBER 18, 2011
    [Facebook] Joe Chernov from Eloqua Dishes on New Facebook for B2B Report
    Tweet I’ve been paying more attention to Facebook with regard to B2B, especially with all of the changes going down (including Timeline , which deployed worldwide last week). I’m particularly intrigued with the competition between G+ and FB. And, if you haven’t already, come join me on Facebook. How can B2B use these?
  • TOMORROW PEOPLE  |  THURSDAY, JULY 12, 2012
    [Facebook] 20 Amazing Facebook Cover Photos
    I switched on the Television last night very briefly and I can now see why Facebook is so popular! The New Facebook Timeline for Pages. Add to this the ease of posting those photos to Facebook or Twitter with a few clicks and the web is awash with images from Bondi to Bulgaria. There was nothing to watch. Red Bull. 2. Intel. 9.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 23, 2015
    [Facebook] What Does Facebook’s News Feed Updates Mean for You?
    In an effort to the find the right mix of content for people’s News Feed, Facebook announced three updates. While many brands and marketers have become immune to Facebook’s frequent algorithm updates, it’s still a good idea to understand them. What do you think about this latest Facebook News Feed update?
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