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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Facebook] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    She was in a Facebook rut. Many users like Debbie are experiencing Facebook fatigue. A Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. You don’t have to be a victim of Facebook boredom. She was in a Facebook rut.
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 16, 2011
    [Facebook] Say NO to Auto-Feeds: Your Blog & Facebook, Social Sites
    Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Many people who think they don’t have time for social media use applications that automatically feed their blogs into Facebook, Twitter and LinkedIn. Connect Your Blog to Facebook Automatically. Keep it fresh.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 11, 2014
    [Facebook] 3 Tips for Creating Great Posts on LinkedIn and Facebook
    It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. b2b content Facebook LinkedIn marketing social media Tips: 1.)
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Facebook] Invisible Brand Marketing Is Not Just a Facebook Problem!
    Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Yes, Facebook is a public company and they need to increase revenue.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Facebook] 3 Facebook Rollouts Every Marketer Should Know About
    by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Facebook] Do B2B Companies Really Need to Be on Facebook?
    Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. 1. Are your customers on Facebook? Can a B2B company quit Facebook?
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Don’t go overboard and pitch your Facebook profile or ditch your Twitter feed just yet. Follow @chrshorton.
  • JUNTA 42  |  SATURDAY, NOVEMBER 14, 2015
    [Facebook] This Week in Content Marketing: Content Creation Plummeting on Facebook
    In this week’s episode, Robert and I analyze several new digital marketing statistics, including the decline of user content creation on Facebook and consumer use of wearables, and discuss the opportunities and challenges each trend creates for marketers. This week’s show. Recorded live November 9, 2015; Length: 1:05:55). million U.S.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Facebook] The economics of social media and why the Facebook-WhatsApp deal makes sense
    There is a lot of head-scratching going on today as people try to make sense of why Facebook would pay $16 billion for a company with 32 employees and little to no profitability. Christopher Penn wrote a smart piece about the Facebook’s need for user growth and I think he is correct but that is only part of the answer. The data.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 8, 2015
    [Facebook] Facebook Integration a Win-Win for Consumers and Marketers
    We’re happy to announce we’re addressing that challenge through an integration between Facebook and the Oracle Marketing Cloud. Facebook announced its new lead ads product that makes it simple for users on Facebook to share their information with an advertiser in two clicks. Product News
  • WINDMILL NETWORKING  |  THURSDAY, JULY 9, 2015
    [Facebook] How to Optimize Facebook Video
    Facebook has made uploading video to their website easy, and it’s taken off as an “in-demand” method users on Facebook like for consuming information. Mike Gingerich contributes a monthly column on Facebook. Twitter | Facebook | LinkedIn | Pinterest |. FacebookUsing a carefully […].
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Facebook] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 3, 2013
    [Facebook] Risky Business: Can Liking a Facebook Page Cost You Your Job?
    Maybe it’s time to go back and examine which pages you’ve “liked” on Facebook. Four deputies and two civilian employees were fired after they “Liked” the Facebook page of the candidate opposing their boss in the campaign for sheriff. Liking a Facebook page is making a statement. The Appeal.
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 18, 2010
    [Facebook] How People Engage With Ads On Facebook
    Research eyetracking Facebook heatmapSeveral studies were recently unveiled about the ways people engage with advertising on the king of social networks, Facebookand. Here is an overview of one of them, heatmaps included.The study was conducted by the National College of Ireland on behalf of Mulley Communications.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 31, 2011
    [Facebook] Is it time to surrender to Facebook?
    One of the most frequent questions that comes up in my classes is “With Facebook, do we still need a website?&#. After all, in its quest for world domination, Facebook has effectively created an alternate universe, their own in-house Internet. As marketers, we need to be where our customers are and that means Facebook.
  • HUBSPOT  |  THURSDAY, OCTOBER 18, 2012
    [Facebook] Facebook Launches Global Pages to Simplify Brands' International Facebook Presence
    Well as it turns out, Facebook feels your pain. Yesterday, Facebook announced the launch of Global Pages , a new structure to business pages for global brands aimed to provide a better, localized experience for international brands' prospects and customers. How Facebook's New Global Structure Works. And that's not all.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Facebook] Facebook alternative network Ello turns nasty
    Ello, the warm and fuzzy Facebook alternative network turned nasty this week when co-founder Paul Budnitz  launched an attack on its rival  and its real-name policy. Tom Webster and I discuss: Is Facebook hurting fringe groups with its real-name policy? Is Facebook a right? ” Are you ready to do this thing? Let’s GO!
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 16, 2013
    [Facebook] Facebook Rolls Out Reviews for Places
    While we were all looking the other way, Facebook quietly introduced reviews to Facebook Pages for Places with very little fanfare. We saw the new review buttons on many Facebook Pages for Places recently and thought we’d give you a peek under the hood. It takes a while for a new feature to be rolled out to almost 1.5
  • BIZNOLOGY  |  FRIDAY, JANUARY 25, 2013
    [Facebook] Will Facebook users give Graph Search time to evolve?
    Facebook has recently announced its new Graph Search product. Middle America and the rest of the non-tech world will most certainly understand that one… geesh!) it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. Facebook is asking for a lot here. Really?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 25, 2012
    [Facebook] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
    Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Facebook Updates. Twitter Updates. LinkedIn.
  • PWB MARKETING BLOG  |  FRIDAY, NOVEMBER 14, 2014
    [Facebook] Facebook Scheduled Posts
    Today as I was looking to load several “scheduled posts” to share on Facebook I ran across a snag – WHERE did the little clock icon go? It feels like the change was made only to justify someone’s job at Facebook. I’m betting that at some point in the future the little icon will be back. Schedule a post.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 2, 2011
    [Facebook] Use Facebook Data to Unlock Consumer Affinity
    When I started this blog back in 2006 Facebook was just getting going but nobody  had a clue on when it came to the volumes of valuable data that they would ultimately produce. Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days.
  • SOCIAL MARKETING FORUM  |  SATURDAY, AUGUST 18, 2012
    [Facebook] Display Advertising on Facebook versus Google: Who Wins?
    Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook?
  • SOCIAL MEDIA B2B  |  TUESDAY, DECEMBER 1, 2015
    [Facebook] 5 Mistakes Every B2B Company Is Making On Facebook
    While LinkedIn is often the preferred platform for B2B social media , Facebook can be the difference in the success of your marketing, if done right. In the case of Facebook, there are a range of opportunities to flip the traditionally B2C platform in your favor. Keep reading to find out how to get B2B marketing right on Facebook. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 12, 2011
    [Facebook] Case study: Facebook ads create Hollywood buzz
    Added a splash graphic with the movie location and show times to the home tab of the Facebook page (using the Involver app ). Created a highly targeted Facebook campaign for people in and around LA that liked everything — and I mean everything — to do with all of the main actors. 766 clicks on Facebook ads.
  • HUBSPOT  |  WEDNESDAY, JUNE 12, 2013
    [Facebook] Facebook Launches Clickable Hashtags #Finally
    Today, in a post on its news blog , Facebook announced it would finally be rolling out functional, clickable hashtags. Facebook indicates the update is in response to the fact that until now, "there has not been a simple way to see the larger view of what''s happening or what people are talking about." We couldn''t agree more.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 23, 2011
    [Facebook] Facebook gave us the last piece of the Earned Media puzzle
    A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Will Facebook replace your B2B Marketing email system?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Facebook] The Anatomy of a Successful Facebook Post
    When it comes to using Facebook for business, many people wonder what the secret for success is. We’ve dissected the key elements of successful Facebook posts so you can properly optimize yours. And now, check out the top six things that make up a truly valuable Facebook post. 1) Has a Clear Goal. Drive traffic to your website?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 28, 2014
    [Facebook] How to Make Your Product Look Sexy on Facebook
    Do you want to learn how to spice up your product and make it sexy on Facebook? People have told me that their products are too boring or that they work in an industry that’s not interesting enough to be on Facebook. I, on the other hand, believe that any business can be on Facebook. By Aaron Lee, {grow} Community Member.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 24, 2014
    [Facebook] Secrets behind one of the world’s greatest Facebook marketing successes
    While many Facebook sites are suffering and trying to find a way maintain a little organic reach, Tourism Australia ‘s presence is soaring. The mastermind behind this Facebook marketing success is Jesse Desjardins , a Canadian pulling the strings behind the site’s content engine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Facebook] Is Facebook a human right or a weapon?
    Federal Appeals Court ruled that an Indiana state law that bans registered sex offenders from Facebook is unconstitutional. The ruling means thousands of Indiana’s registered sex offenders are now free to use Facebook and other social sites used by millions of children with computers and smartphones. Re-arming the criminals?
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MARCH 23, 2009
    [Facebook] Facebook MythBusters
    Would you ever have imagined that your relationship status determines whether or not you're likely to use a Facebook app? And, the common belief is that the more wall activity a person has on Facebook, the more likely they are to send virtual gifts. Tags: Facebook Me neither! Not true.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 1, 2016
    [Facebook] Submitting to Facebook and other content adjustments you need to make today
    The genesis of the controversial post was a conference I attended of industry thought leaders from the BBC , Public Broadcasting System , Facebook and other well-known media companies. Submitting to Facebook . Submitting to Facebook . Something extraordinary happened the other day. He is bright, passionate, and inspirational.
  • FATHOM  |  TUESDAY, JANUARY 12, 2016
    [Facebook] How to Improve your Facebook Ad Relevance Scores
    One of the biggest changes to Facebook Advertising last year was the unveiling of Facebook’s ad relevance score. Relevance scores had always been a factor in the bidding process on Facebook, but last year was the first time they were visible to advertisers. So why should you care about your ad’s relevance score?
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Facebook] Using Facebook For Email Marketing
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. It’s imperative that one uses online marketing for their business. And specifically, email marketing is one of the more successful ways of marketing via online. Email Marketing
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 3, 2013
    [Facebook] Social Media: How Motorola Solutions uses Facebook to generate more engagement
    Tweet If you think Facebook is no place for B2B marketers, think again. Facebook was one of the first places we started engaging on social media,” Belinda Hudmon, Senior Director, Global Digital Strategy and Operations, Motorola Solutions, said. Firefighters, policeman and other public-safety personnel were engaging on Facebook.
  • B2B MARKETING UNPLUGGED  |  MONDAY, NOVEMBER 2, 2015
    [Facebook] Lend a Hand or Shut Your Facebook
    Since he joined two years ago, Darius has updated all the collateral, made some nifty sales tools, cleaned up the web site and put the company on the map with its own Facebook page and Twitter account. When Twitter didn’t elicit any help, he went to Facebook. Darius is shutting down Facebook next week.  . Darius has a cool job.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 9, 2013
    [Facebook] The Six Keys to Small Business Social Media Marketing Success on Facebook
    Have you generated 50% of your website traffic from Facebook? Many small businesses spend time on Facebook without realizing what they perceive to be a good return on their investment. After their Beta website launched on March of 2012, they turned their attention toward Facebook advertising. Adopt the Facebook Page Golden Rule.
  • SOCIAL MEDIA B2B  |  FRIDAY, MARCH 30, 2012
    [Facebook] 10 of the Best B2B Facebook Timeline Cover Photos
    Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes , and you had the whole month to get your Page in line. Product Images. Volvo Trucks.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2011
    [Facebook] Facebook VP: 3 Steps to Building Brands on Facebook
    That’s what David Fischer, Facebook’s Vice President of Advertising and Global Operations, told the audience at ad:tech , the yearly conference for digital marketers. Personalization, Fischer noted, is the reason why Facebook is growing so rapidly – 800 million registered users and counting. David Fischer.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook] The 411 On Facebook Q&As For Marketers
    Does your brand have more than 10,000 Facebook fans? If so, you have access to a unique feature that marketers are just beginning to explore: Facebook Q&A. Although the feature isn’t yet available to pages or individuals with fewer than 10,000 fans, Facebook has indicated the cut-off will eventually be lowered.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 22, 2015
    [Facebook] 5 Essential Tips to Consider before Boosting a Facebook Post
    It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Understand all available options on Facebook.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Facebook] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    Your Facebook audience has a craving. According to recent statistics , the number of videos showing up in Facebook News Feeds has shot up by 360% this year compared to last. Facebook videos can provide a big boost to your brand. Pro: Boost your Facebook engagement. Create a photomontage of your Facebook memories.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 1, 2014
    [Facebook] How to Tell if Your Facebook Efforts are Paying Off
    Measuring the total return on investment of a business’s Facebook efforts with any sort of accuracy is tricky, if not nearly impossible. Here’s an example of what I mean: It’s around lunchtime and a guy sees a Facebook post featuring a … Continue Reading. Facebook
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 20, 2016
    [Facebook] How to Create Your Facebook Ads Strategy
    Facebook ads work. Just ask one of the many brands that have used Facebook to successfully connect with their target market. However, like any type of success, effective Facebook […]. Sarah Jane Burt contributes a monthly column on Facebook Ads. FacebookAuthor information. Sarah Jane Burt.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 16, 2014
    [Facebook] Facebook Mobile Ad Management – NEW User Friendly Tool
    Today Facebook announced the launch of a mobile ads manager that allows for greater management of accounts on the go. The new Facebook Ads Manager will do all of that while allowing users to view insights and even respond to alerts. Need help getting started in using Facebook ads? Advertising Facebook Facebook advertising
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MAY 15, 2011
    [Facebook] Facebook Enables Brands To Tag Photos. Proceed With Caution.
    Not sure if you heard, but last week Facebook made some changes to its photo tagging feature. Makes sense, especially since tagging a photo is innately more intimate than simply liking a page on Facebook. When a person posts a photo on Facebook, it can be tagged with a link to the profiles of everyone who appears in that photo.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 10, 2012
    [Facebook] Facebook Tests Pinterest-Style Feature Called 'Collections'
    Facebook may be dishing out a little bit of competition. According to TechCrunch , these posts save and share products to a “Wishlist” on Facebook users' profiles, and feature a “Buy” button that users can click on to make purchases offsite. What do you think of Facebook's new Collections? Watch out, Pinterest. Who knows.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The Ultimate Checklist for Creating & Optimizing Facebook Ads. Facebook's Ad Manager.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 14, 2015
    [Facebook] 3 Things You Can’t Do on Facebook Anymore
    Facebook is always making updates to its site. Since no one has time to read Facebook’s blog every day or scour through updates and guidelines, we’ve put together a list of three Facebook changes that every small business owner should know. Facebook bans like-gating. Now, that idea is a Facebook fairytale.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Facebook] 5 Ways B2B Companies Can Use Facebook Timeline
    Facebook rolled out its new timeline for B2B Business Pages, so these Pages now have a similar look to personal profiles where content is organized and viewable by date. B2B companies who want to succeed on Facebook must now develop and share content that doesn’t just provide value, but that catches peoples’ eyes. Sort of.
  • SYNECORE  |  FRIDAY, MAY 29, 2015
    [Facebook] Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
    A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. Ever one drawn to a dramatic and snappy headline, I titled the piece Facebook Uses Mobile Video to Take Over the World.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 31, 2013
    [Facebook] Facebook Introduces Embedded Posts
    Have you ever wanted to post a Facebook status update, picture, video or conversation in its entirety to a blog post or a website? Facebook, the social media giant, just announced they’re now rolling out embeddable posts. ” Facebook shared this example from the official British Monarchy Facebook page.
  • MARKETING ACTION  |  THURSDAY, JULY 9, 2015
    [Facebook] 6 Things You Could Do Right with Facebook Ads
    This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.” There’s a lot of uncertainty around Facebook ads. Since advertising on Facebook is a relatively new channel with a plethora of options available it can be a daunting task to get started. Relevant content. Great!
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Facebook] Your Facebook Company Page: How to Show Posts by Others
    If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. Just remember, when it comes to Facebook, repeat after me, “ Change is good. Facebook b2b social media
  • NUSPARK  |  SUNDAY, APRIL 21, 2013
    [Facebook] Facebook Business Pages; Measuring What Matters for Success
    How’s your Facebook business page doing? As stated, there are many fine Facebook analytics tools you can pay for, and they give many insights into your Facebook business page management.  The majority of the data you have; just export page and post data from your Facebook Insights dashboard. The result?  New Likes.
  • DIRECT RESPONSE COACH  |  FRIDAY, JULY 3, 2015
    [Facebook] So you thought Facebook was free
    If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.].
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 21, 2014
    [Facebook] 7 Key Steps to Facebook Growth
    If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. After all, your potential customers are likely already on Facebook, and those who ‘like’ your Facebook business page are more likely to see the content you post on there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2011
    [Facebook] Research shows Facebook emotional boost is like marriage
    Among the many interesting findings, Pew reports that the social relationship “boost&# received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. On Facebook on an average day: 15% of Facebook users update their own status. Here is a summary:  .
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 6, 2013
    [Facebook] Employee Was Properly Facebook Fired
    Regular readers of my posts should remember a few of my articles that explain how even private non-unionized workplaces are subject … Continue Reading Employee Was Properly Facebook Fired by James Wu - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Facebook] Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]
    When it comes to growing your business on Facebook, getting people to Like your page is only the first step. The best-performing Facebook posts aren''t just shipped on a whim -- they''re deliberately and strategically crafted. To help you develop the right strategy for your Facebook Page, TrackMaven analyzed over 1.5 Facebook
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 12, 2012
    [Facebook] Facebook Pages for B2B Marketers: 10 Examples of B2B Facebook Page Covers
    At the end of March, Facebook will be launching their new design for fan pages. Over the course of the next few months, we plan on putting blog posts together emphasizing various aspects of the new Facebook fan page design, page recommendations and perspective, and examples of effective B2B organizations leveraging these changes.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 27, 2015
    [Facebook] How to Beat the Newest Facebook Algorithm Change
    On April 21, 2015, Facebook announced another update to their News Feed algorithm. For Facebook users and page admins, this change means two different things. With the new algorithm, Facebook will try even harder to show users a good mix of relevant and trending content from friends/family and the brand pages they follow.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Facebook] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. In a recent survey, Facebook users said they were fed up with the amount of ads clogging their News Feeds.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Facebook] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. Facebook SEO.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 8, 2011
    [Facebook] 75 of the Best B2B Facebook Marketing Tips
    Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. Facebook Content. Facebook Advertising.
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Facebook] Finally, Facebook Makes It Easy to Run Contests
    Anyone else feel like Facebook''s rolling out updates faster than the speed of light? It got to be so much I actually asked someone on our content team if we needed to update our Facebook for Business ebook -- and she responded with a resounding, "uhhh YEAH." So we did. Facebook Makes Page Promotions Easier to Administer.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 27, 2015
    [Facebook] How to Write Blog Posts that Get Shared on Facebook
    Mike Gingerich contributes a monthly column on Facebook. Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Twitter | Facebook | LinkedIn | Pinterest |. FacebookAnd depending on your comfort level […].
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Facebook] Is Facebook Still Relevant for B2B?
    One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Our position on Facebook depends on the client. I do believe Facebook still has a place for B2B when done the right way. Why Have a Facebook Page? Facebook works for many B2B businesses but it isn’t a requirement.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 29, 2015
    [Facebook] Optimizing Facebook Images for Branding
    Facebook posts with beautiful, quality images get more engagement. Did you know that by optimizing your blog post images for Facebook, you can maximize the number of eyeballs on your post and help to increase post shares and brand awareness? Mike Gingerich contributes a monthly column on Facebook. FacebookMike Gingerich.
  • SYNECORE  |  FRIDAY, MAY 15, 2015
    [Facebook] Facebook Uses Mobile Video to Take Over the World
    The world goes mobile; mobile is fast dominated by video; Facebook sees both trends coming and jumps in first; Facebook takes over the world. And With it Facebook. Significantly, neither Facebook nor its hoodie-wearing founder is reticent to point out this fact. Facebook Takes Back its News Feed. Here goes.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Facebook] 5 Ways B2B Companies Can Take Advantage of Facebook
    Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1. The first way to take advantage of Facebook is to create a content strategy.
  • TOMORROW PEOPLE  |  THURSDAY, JULY 12, 2012
    [Facebook] 20 Amazing Facebook Cover Photos
    I switched on the Television last night very briefly and I can now see why Facebook is so popular! The New Facebook Timeline for Pages. Add to this the ease of posting those photos to Facebook or Twitter with a few clicks and the web is awash with images from Bondi to Bulgaria. There was nothing to watch. Red Bull. 2. Intel. 9.
  • BIZNOLOGY  |  FRIDAY, JUNE 8, 2012
    [Facebook] Facebook Offers Friendlier Business Page Tools for Marketers
    It certainly feels like Facebook has been paying closer attention to the user experience needs of digital media marketers recently, with a steady stream of tools that make it easier for them to manage their business pages. Earlier this spring, Facebook rolled out the Admin Panel for Facebook pages. Image via CrunchBase.
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Facebook] How to Create Facebook Video Ads
    During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. Set Up Your Facebook Campaign.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 21, 2012
    [Facebook] Facebook is Now a Local Search Tool for Those On-the-Go
    On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in. What Now?
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Facebook] Facebook Boosted Posts: 3 Ways to Target Your Audience
    You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. When Facebook made their latest algorithm change , they did so with the intention of encouraging businesses to boost or pay for posts to gain more visibility. People similar to people who like your Page.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Facebook] Why People Like, Share, and Comment on Facebook [Infographic]
    Of Facebook's 1.25 So what motivates people to Like Facebook posts -- and share them, and comment on them? Research has found several psychological reasons behind why users enjoy using Facebook so much. For example, s tudies observing people browsing on Facebook found psychological indications of happiness, like pupil dilation.
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] How to Use Hashtags on Twitter, Facebook & Instagram
    While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. What Does 'Hashtag' Mean?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 1, 2013
    [Facebook] An Editorial Calendar for Facebook? Absolutely.
    My job was to optimize and grow that presence with an emphasis on Facebook. thought to myself, well we have an editorial calendar for our blog which plans out topics and an overarching theme throughout each quarter, why not apply that same philosophy to our Facebook? The One stat, one point, one amazingly optimized piece for Facebook.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 18, 2014
    [Facebook] 3 Questions to Ask Before You Create a Facebook Ad
    And Facebook is no different. Facebook started supporting advertising soon after it launched in February, 2004. No matter what size your company is, some questions need to be asked regardless of whether you’re running a multi-million dollar campaign or creating your first self-serve ad on Facebook. So there you have it.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Facebook] A Quick Rundown of Facebook Targeting Options [Infographic]
    Used properly, Facebook can be a great resource for marketers due to its highly active user base and the amount of information it has about individual users. But just because there is an opportunity for success on Facebook doesn''t mean everyone''s using the advertising options right. Facebook
  • B2B MEMES  |  THURSDAY, SEPTEMBER 15, 2011
    [Facebook] Facebook Subscriptions: Overdrive for Journalists?
    Though I understand its appeal, I’ve never found Facebook compelling. With Facebook’s introduction yesterday of Twitter-like subscriptions , though, that could change. Until yesterday, Facebook’s solution to this problem was Fan Pages, now called simply Pages. Facebook’s subscriptions is a far more elegant and flexible option.
  • JUNTA 42  |  SATURDAY, NOVEMBER 28, 2015
    [Facebook] This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising
    Next, we’re not surprised that 20 big publishers are having trouble generating revenue from Facebook Instant Articles. Syndicate their content to Facebook. Robert and I are shocked that publishers didn’t anticipate this problem, considering Facebook’s strict ad guidelines. Our solution? Military Hospitals. Sponsor (37:38).
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Facebook] How to Effectively Use Facebook Ads + Email
    On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach , continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. But we need a mindset shift.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Facebook] What Your Last Facebook Post Says About Your Brand
    by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  I posted it 17 days ago, and I’ve had more person-to-person conversations about Kite-surfing in the last 2 weeks than I have had …. Social Media b2b marketing Facebook Facebook marketing social media marketing
  • PWB MARKETING BLOG  |  TUESDAY, OCTOBER 18, 2011
    [Facebook] 10 Facebook Tips Every B2B Marketer Should Know
    Are you one of the 41% of B2B companies acquiring customers through Facebook? Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization. Pay attention to Facebook Insights.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 16, 2013
    [Facebook] Facebook Rolls out Ad Format Improvements
    In an effort to make Facebook ads more engaging and appealing, the company announced early last week they’ve rolled out a larger ad format. Image courtesy of Facebook. Facebook recommends that you use images that are at least 1,200 pixels wide so the image shows appropriately on all ad placements. All rights reserved.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Facebook] 9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
    When people come to your Facebook Page, where do you think they first look? I''ll give you a few hints. it''s your Facebook Cover Photo ! And since it''s so noticeable, you want to make sure you''re following the best practices for creating and optimizing your Facebook Cover Photo. introductory Facebook Seriously.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 26, 2013
    [Facebook] How to Edit a Post on Facebook [New Feature]
    You know when you''re really busy and you haven''t had a chance to update Facebook for a while, so you hammer out a post real fast? Facebook Starts Rolling Out the Ability to Edit Posts. Facebook rolled out the ability to edit comments on posts a while back, which was a great feature. Facebook Ah, crap. Even worse?
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 6, 2013
    [Facebook] 4 Ways to Attract Holiday Shoppers on Facebook
    To capitalize on the holiday shopping season, start by sprucing up your Facebook page, says social media strategist Joan Barrett. “A well-crafted holiday promotion on Facebook has a lot of potential,” she says. “I’ve seen small businesses sell out of certain inventory because of a Facebook promotion.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Facebook] Facebook Releases Smart Content Tools & Improves Analytics
    Facebook just introduced a new set of “publisher” tools that could help get your content in front of the right people. Facebook is making that easier by allowing Facebook page owners to share a post with targeted group of followers within their fan base. Facebook has also beefed up its analytics page, Insights.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Facebook] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. FacebookAuthor information. Neal Schaffer. Neal Schaffer.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 30, 2010
    [Facebook] Generating a Buyer Persona with Facebook Advertising
    How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Not any more …. Tweet This!
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Facebook] Facebook vs Twitter Infographic
    Bottom line – Facebook is bigger but Twitter users are more loyal. Very cool info graphic. If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social Networks
  • KOMARKETING ASSOCIATES  |  SUNDAY, NOVEMBER 10, 2013
    [Facebook] 5 Fascinating Facebook Stats & What They Mean for B2B Marketers
    During our last training, we discussed Facebook and what recent updates and statistics mean for our clients, and B2B marketers in general. Several of the statistics were eye opening; for anyone who thinks that Facebook isn’t for B2B marketers, it’s time to think again. B2B marketers have to start paying attention to Facebook.
  • SAZBEAN  |  THURSDAY, JANUARY 20, 2011
    [Facebook] Should You Use Facebook for Your Business?
    You might think it strange that I’m asking a question about whether your business should be on Facebook. Many businesses just assume that they should be on Facebook because everyone else is there. As popular as it is, Facebook may not make sense for every business. Are There Other Ways to Use Facebook? Thoughts?
  • PWB MARKETING BLOG  |  MONDAY, JULY 9, 2012
    [Facebook] Quick Tip: Change Your “Voice” When Posting on Facebook
    How many Facebook Pages do you manage? Even if you own just one Facebook page besides your personal account, you have possibly run into this situation: You have wanted to comment on something not as the site manager but as yourself! B2B Marketing B2B Social Media Facebook Media“Voice.” Easy Peasy.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 23, 2015
    [Facebook] What Does Facebook’s News Feed Updates Mean for You?
    In an effort to the find the right mix of content for people’s News Feed, Facebook announced three updates. While many brands and marketers have become immune to Facebook’s frequent algorithm updates, it’s still a good idea to understand them. What do you think about this latest Facebook News Feed update?
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Facebook] Facebook Cracks Down on News Feed Spam From Brand Pages
    Well, Facebook couldn''t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. What Spammy Content Is Facebook Cracking Down On? Facebook We all hate spam. and over.
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