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  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 20, 2011
    [Facebook] How much is that Facebook Fan worth anyway?
    Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 of Fans ever return to a Fan page and in some cases it’s more like.02% (hat tip to BrandGlue ) So people on Facebook who “like” your Fan page basically never go back to it. So then the math goes $300,000 month, which is $3.6M
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 22, 2011
    [Facebook] Facebook may be worst option for consumer engagement
    When marketers think about social media, they tend to focus on Facebook and Twitter. In most cases, even if I recommend a Facebook page, Twitter account, or creating a LinkedIn group, I recommend engaging in other communities , as well. Research is suggesting that Facebook and Twitter are often NOT the best places to do that.
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 15, 2010
    [Facebook] LinkedIn as Facebook for the Business World
    (note, this post was cross-posted on It's All About Revenue last week) I've long been a bit skeptical about the use of Facebook for sharing business content. I'm currently running an experiment to see if B2B content is "likeable" on Facebook , and while I have not compiled the data yet, the answers are looking bleak.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 18, 2013
    [Facebook] Facebook, the “spiral of envy,” and our Botox Life
    Like most people ( 60 percent, in fact ) I often wake up with Facebook. My Facebook universe is not filled with cat pictures, endless self-help quotes, and photos so grossly over photo-shopped that they look like they came from a Tolkein fantasy. Facebook Envy Prevails. Facebook is our Botox Life. two-edged sword.
  • B2B MARKETING TRACTION  |  FRIDAY, MARCH 1, 2013
    [Facebook] Is Monetization Killing Facebook?
    Usage of Facebook on desktops has declined in recent months. think it’s due to Facebook’s heavy emphasis on monetizing the social platform for advertising. Add to that Facebook’s many changes to privacy settings so that we users have to learn and re-learn as they change. Did monetization kill Facebook?
  • E-STORM  |  TUESDAY, JULY 12, 2011
    [Facebook] 3 Tips for a Successful Facebook Advertising Campaign
    As Facebook has grown to permeate people’s everyday lives, advertisers have clambered to get in front of these users with memorable and effective Facebook advertising campaigns. Facebook Advertising
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [Facebook] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. in 1997.
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, MARCH 27, 2011
    [Facebook] Three Things Cap’n Crunch Taught Me About Facebook Engagement
    I’m still learning how to use Facebook Pages for B2B and still feel somewhat uncomfortable doing so. This doesn’t mean I’m not up for learning new things, especially since, as one of my clients pointed out, the Facebook “Like&# button has changed the world as we know it. Tweet I admit it. However! Have some fun!
  • MI6 MARKETING AGENCY  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Facebook] Facebook: Do Marketers “Get it”?
    Marketers Not in Sync with Facebook Consumers? This chart featured in an eMarketer article: Facebook Dominant Social Network for SMBs exposes a disconnect between Facebook users/consumers and marketers. Yet, only 16% of consumers say they’ve interacted with a brand on Facebook. If you “Like” brands on Facebook why?
  • CHRIS KOCH  |  FRIDAY, AUGUST 5, 2011
    [Facebook] 4 Reasons Why Facebook Stinks for B2B Marketing
    The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. m not saying that B2B companies shouldn’t be on Facebook.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 11, 2012
    [Facebook] Social Business: Facebook for the Enterprise?
    As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market , the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or is it going to keep growing? Internet Marketing Facebook Social networking service
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 30, 2011
    [Facebook] B2B Marketers: 10 Ways to Juice Your Facebook Fan Page
    For B2B marketing professionals, Facebook can be just as bleak. You don’t have to sell high-fructose foods or video games to amass a meaningful Facebook fandom. Even a marketing automation provider can inspire a vibrant Facebook community. 10 Ways to "Solve" Facebook for B2B. But it doesn’t have to be that way.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 15, 2013
    [Facebook] Your Facebook Company Page: How to Show Posts by Others
    'If you’re puzzling over why you no longer see posts by others directly on your Facebook company page, puzzle no more. Facebook simply made yet another change that affects the way we manage pages. Just remember, when it comes to Facebook, repeat after me, “ Change is good. Facebook b2b social media
  • SOCIAL MARKETING FORUM  |  WEDNESDAY, AUGUST 29, 2012
    [Facebook] Should businesses ignore Facebook for B2B marketing?
    However, what about Facebook? Business buyers are people and they also use Facebook. Although Facebook is generally [.]. B2B marketing Infographics Social media marketing B2B Facebook LinkedInThe first social network that comes to mind when thinking about B2B marketing is obviously LinkedIn.
  • BIZNOLOGY  |  TUESDAY, MARCH 5, 2013
    [Facebook] Facebook paid sponsored content will meet you only halfway
    After reading Disruptions: As User Interaction on Facebook Drops, Sharing Comes at a Cost by Nick Bilton in the New York Times (and Facebook ‘s detailed fact check ), I thought I would spend $21 for your amusement. I would sponsor three Facebook posts. OK, Facebook Saturation (socialmediaexplorer.com).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 11, 2011
    [Facebook] Is it time for an anonymity movement to challenge Facebook?
    I’ve been blogging for six years and have been on Facebook since its beginning in France.  I’m very familiar with how Facebook has evolved. So, I guess you could say I “get it,” but to be honest, even to somebody like me, Facebook has become too complicated, and even frightening. Facebook uniquity.
  • PAUL GILLIN  |  WEDNESDAY, JANUARY 25, 2012
    [Facebook] Five Facebook Tips for Small Businesses
    But with Facebook becoming the place you just have to be for businesses of all sizes, a little marketing know-how comes in handy. When we look at what platforms our small business customers are using for social media marketing, 94% of them are on Facebook,” Schmulen said. That’s the herd mentality at work. Tip #3: Keep it simple.
  • WEBBIQUITY  |  TUESDAY, MARCH 9, 2010
    [Facebook] The One Effective Use of Facebook for B2B Marketing
    You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close. Digg this!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 23, 2012
    [Facebook] 7 Things Brands Need to Know About the Facebook Timeline
    by Lauren Harper | Tweet this On March 30, Facebook is transitioning all brand pages to the new and (debatably) improved Timeline. So here are my seven pieces of advice when transitioning your Facebook brand page to the new Timeline. Have you transitioned over to Facebook Timeline yet? Have you started working on yours?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 29, 2012
    [Facebook] How the Facebook Timeline Makes Branding Feel More Human
    Facebook rolled out the Timeline for pages. So what does it mean for your brand’s Facebook page? Additionally, Facebook now gives brands the ability to keep random people from posting your timeline and to hide or delete negative or trolling comments. by Jesse Noyes | Tweet this You knew it was coming and today it arrived.
  • NUSPARK  |  FRIDAY, SEPTEMBER 10, 2010
    [Facebook] Facebook Can Work for B2B
    How to Make Facebook Work for B-2-B. Some B-2-B companies wonder if Facebook is really a good vehicle for marketing to other businesses. However, there are several good examples of Facebook strategies employed by B-2-B companies to engage customers that are worth noting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 20, 2014
    [Facebook] The economics of social media and why the Facebook-WhatsApp deal makes sense
    'There is a lot of head-scratching going on today as people try to make sense of why Facebook would pay $16 billion for a company with 32 employees and little to no profitability. Christopher Penn wrote a smart piece about the Facebook’s need for user growth and I think he is correct but that is only part of the answer. The data.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 23, 2011
    [Facebook] Facebook gave us the last piece of the Earned Media puzzle
    A small relatively un-noticed posting on the Facebook blog gave marketers who use social media one of the greatest gifts I have seen in marketing in quite a while. Improving Facebook Page Insights. by Facebook Pages on Tuesday, November 23, 2010 at 7:48pm. Will Facebook replace your B2B Marketing email system?
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 14, 2013
    [Facebook] How to Build a Great B2B Community on Facebook
    Even though Facebook is the largest social network by far (and one of the most trafficked websites overall), B2B marketers remain skeptical of Facebook’s viability for marketing impact. 51% more likely to make a purchase after they “liked” a brand on Facebook. Keys to effective B2B Facebook page development: Paying Attention.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 6, 2010
    [Facebook] 5 Tips for Protecting Your Privacy on Facebook
    Everyone is on Facebook — so is everyone’s business (and mother and aunts, etc.) Connecting with your business network on Facebook is nice, but not everyone wants to mix personal and professional. Facebook Ads. Under Accounts in the upper right, click on Account Settings, then on the Facebook Ads tab.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Facebook] Social Media Buttons For Facebook - Driving Social Engagement Series
    Today, we will focus on Facebook. First, let's quickly identify the differences between a sharing button/link and a follow button, and then view some Facebook facts. Tale of the Tape: Facebook. Interesting Fact: The average media site integrated with Facebook in 2011 received a 300% increase in referral traffic.
  • CEEKUE  |  SUNDAY, AUGUST 15, 2010
    [Facebook] Sunday Cartoon – Facebook
    Share this on Facebook Share this on LinkedIn Digg this! Tags: Sunday Cartoon facebook sunday cartoon Stumble upon something good? Share it on StumbleUpon Promote this on Orkut Share this on Reddit Share this on [.].
  • BIZNOLOGY  |  WEDNESDAY, APRIL 30, 2014
    [Facebook] Facebook’s declining popularity – Does it matter?
    'A new report from Shareaholic shows that for the first time, Facebook is not the preferred network for U.S. Facebook-owned Instagram has taken over that top spot, with 30 percent of the teens surveyed saying they use it more than other social networks. Will there ever be a time that the Facebook bandwagon will need to be abandoned?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, FEBRUARY 12, 2011
    [Facebook] How will you be remembered on Facebook?
    Go look him up on Facebook.&#. Facebook is going to address a big inter-generational question that very few of us have ever been able to answer for our kids. Facebook is a new vehicle that will soon be able to answer a much more interesting question. You’re already recording family history on Facebook. Never.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 3, 2010
    [Facebook] Facebook’s fatal flaw
    recently wrote a post stating that Facebook is not likely to be open to strong competition any time soon because the emotional switching costs for consumers are so high. Unfortunately I witnessed this prediction come true when my Facebook account was hacked just hours after I ran this post.  Corruption on social web facebook futurist
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook] How to Compel & Not Repel Customers on Facebook [Infographic]
    'How do you get more Facebook Likes? What are major Facebook no-nos you should seriously avoid? Ask no longer because we’ve put together an infographic addressing what you should or shouldn’t do as a business on Facebook. How do you garner more engagement? © 2013, VR Marketing Blog. All rights reserved.
  • FATHOM  |  WEDNESDAY, JANUARY 23, 2013
    [Facebook] The 5 Best Things About Facebook Conversions (And How to Set Them Up)
    Make Facebook conversions work for you: 1. Conversion Tracking by Categories After years of fumbling for an answer to Google AdWords tracking, the new Facebook Conversion feature offers multiple conversion types to digital advertisers. Conversion Optimization Social Media Facebook Facebook Conversion
  • PAUL GILLIN  |  THURSDAY, AUGUST 4, 2011
    [Facebook] Facebook Can Work for B2B Marketers, But You Gotta Know the Rules
    In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 27, 2011
    [Facebook] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
    You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. Three-quarters How can I design my company’s Facebook page for maximum impact? Mark R.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 21, 2014
    [Facebook] 7 Key Steps to Facebook Growth
    'If your social media plan includes the goal of reaching more people with content marketing, maximizing your Facebook presence can be a good tactic. After all, your potential customers are likely already on Facebook, and those who ‘like’ your Facebook business page are more likely to see the content you post on there.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 27, 2013
    [Facebook] Is Facebook a human right or a weapon?
    Federal Appeals Court ruled that an Indiana state law that bans registered sex offenders from Facebook is unconstitutional. The ruling means thousands of Indiana’s registered sex offenders are now free to use Facebook and other social sites used by millions of children with computers and smartphones. Re-arming the criminals?
  • PR MEETS MARKETING  |  FRIDAY, JULY 9, 2010
    [Facebook] Email and Event Marketing on Facebook Doesn’t Work
    Recently, I’ve started receiving notifications about these events, not through my email, but through Facebook. Three Things to Consider Before Hitting Send on Facebook. If you’re seeking to migrate your email list to Facebook, then be transparent about what you’re doing. At least I thought I did. Conclusions.
  • BIZNOLOGY  |  FRIDAY, JANUARY 25, 2013
    [Facebook] Will Facebook users give Graph Search time to evolve?
    Facebook has recently announced its new Graph Search product. it raises many questions about just how patient Facebook and its account holders are going to be around this new idea. Now, and I need you to be really honest here, what percentage of the people who use Facebook have any idea how things on the Internet work? Really?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 4, 2012
    [Facebook] A cautionary tale: Putting your business in the hands of Facebook
    The other aspect of their success, and frankly the more interesting part for us, is their Facebook presence. Why waste time and money on building a website when you can do everything for free on Facebook ?”. few weeks later, Facebook introduced the “promote your posts” feature. cough* Facebook *cough). Mmmmmm. Wowzee.
  • WEBBIQUITY  |  WEDNESDAY, JULY 18, 2012
    [Facebook] What Could Kill Google and Facebook
    potential Google killer , Facebook killer or even Twitter killer may not do it with superior technology, but simply with a better user experience. Facebook. Granted, even with its never-ending UI changes, Facebook is easy enough to use even for technophobic grandmas. You can’t even find anyone working in the place. Twice.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, OCTOBER 27, 2011
    [Facebook] Facebook for B2B: Your Business Page has a News Feed, too
    Tweet With all of the changes going down on Facebook, it can be tough to keep up. Click on “Use Facebook as [your Page]” on the right. Facebook shows five at any given time; you can change this by editing your Page. B2B Social Media Facebook B2B Tips Facebook for B2B Facebook Pages Facebook Pages News Feed
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Facebook] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
    Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Facebook] Why 2,000 Facebook Likes Won’t Save Your Job!
    But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire. Does that sound like your job?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 17, 2010
    [Facebook] Snooping on Facebook: Not just for stalkers any more
    Let’s see what you think about using Facebook as an investigation tool after reading my daughter’s guest post … Since my last post on {grow} , I’m a year older, I’ve aced all my classes, started my own blog and developed a fondness for coconut ice cream.  His Facebook page is private. Facebook takes over.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 23, 2013
    [Facebook] Don’t Blame Facebook: 10 Reasons Low Conversion Rates Are YOUR Fault
    Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. Hint: zero of them are Facebook’s fault.).
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 24, 2013
    [Facebook] Convert Facebook Likes into Sales with These 4 Simple Steps
    'Small business blogs are filled with advice on how to get more “Likes” and engagement on your Facebook Page. Use your Facebook page to develop relationships with your customers and make it easy for them to find links back to the content you create on your blog and website. Create Facebook-exclusive offers. Success!
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 11, 2014
    [Facebook] What Facebook’s New Pages Layout Means for Your Business
    'Facebook is at it again. “People love word-of-mouth reviews, and if they see a friend of theirs raving about your place on Facebook, they may be more likely to give it a try.” Image courtesy of Facebook. Image courtesy of Facebook. Image courtesy of Facebook. ” Intrigued? We thought you might be.
  • WEBBIQUITY  |  THURSDAY, AUGUST 26, 2010
    [Facebook] 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
    Facebook is an extraordinary phenomenon. Also included are a few posts from Facebook proponents, and skeptics, to help you determine if you even really need to be concerned with any of this — or if your social media marketing efforts might be best directed elsewhere. Facebook Marketing Tips and Tactics. Facebook SEO.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 20, 2013
    [Facebook] 3 Facebook Rollouts Every Marketer Should Know About
    'by Amanda Batista | Tweet this Facebook has introduced a number of offerings geared toward helping marketers proactively engage and promote virality. In recent weeks Facebook has rolled out changes that reflect the marketer’s need for more results-driven metrics, according to the Facebook Studio blog.
  • HUBSPOT  |  WEDNESDAY, AUGUST 28, 2013
    [Facebook] Finally, Facebook Makes It Easy to Run Contests
    'Anyone else feel like Facebook''s rolling out updates faster than the speed of light? It got to be so much I actually asked someone on our content team if we needed to update our Facebook for Business ebook -- and she responded with a resounding, "uhhh YEAH." and then Facebook went ahead and rolled out another update yesterday.
  • DIGITAL BODY LANGUAGE  |  FRIDAY, JULY 30, 2010
    [Facebook] The Results: Is B2B Content "Likeable"
    A few months back, with Facebook’s announcement of a “Like” button for the web, I decided to run a quick, highly unscientific experiment to see if B2B content was “likeable”. Facebook, however, is lucky to get one or two likes or shares per post. Tags: Facebook Twitter B2B Marketing
  • PAUL GILLIN  |  WEDNESDAY, OCTOBER 19, 2011
    [Facebook] Facebook Tips for Midsize Businesses
    With Facebook presenting a tempting target of 800 million potential customers, small businesses are flocking to social network as a fast and easy way to generate business. talked to Brody about tips for SMBs that want to optimize their Facebook presence. Facebook pages and apps offer easy ways to collect e-mail addresses.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 20, 2014
    [Facebook] A Definitive Guide to Using Facebook Insights for Your Business
    'Facebook has multiple metrics and analytics to help you with your marketing efforts. For example, Facebook Page Insights provides information about the content you share on your Facebook Page. Now, Facebook is rolling out its Audience Insights tool. Facebook Audience Insights. Facebook Page Insights.
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 17, 2013
    [Facebook] Invisible Brand Marketing Is Not Just a Facebook Problem!
    'Stop grumbling about Facebook’s latest blow to marketers. Others have finally jumped on the social media bandwagon, adding their own voice to the marketing cacophony of Facebook. Of course your posts aren’t reaching as many people on Facebook! Yes, Facebook is a public company and they need to increase revenue.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 6, 2011
    [Facebook] The Limitations of Facebook Insights For Websites
    Facebook Insights for Websites provides Facebook Page owners data around who is sharing their website content on Facebook. If someone links to your website in their Facebook status message or shares your content, you can get data on this. Benefits of Facebook Insights For Websites. No, not at this point.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 31, 2012
    [Facebook] How Can Facebook Get its Mojo Back?
    Can Facebook get it’s mojo back? Unless you’ve been hiding under a rock for the last few months, you’re probably well aware of the collapse of Facebook’s stock price since its May IPO.  Facebook was supposed to be this cycle’s fairy tale.  Facebook would go on to redefine what it means to be a Netizen. Let’s see it.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 6, 2014
    [Facebook] Facebook or Twitter – Which is Better for Your Small Business?
    So what about the top social media networks, Facebook and Twitter? In the Facebook camp, take a look at businesses such as Talking Finger , Earthegy and Chocolate for Breakfast  for inspiration. For our purposes, let’s start by looking at a head-to-head comparison of these two social media network powerhouses: Facebook. Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook] The Facebook Other Folder and the Strangers Who Love Me There
    In November of 2010, Facebook started sorting users’ messages for them , funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” If anyone can explain what the “texture of my eyes” is, Facebook message me. The Bizarro World of the Facebook Other Folder.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 22, 2011
    [Facebook] Your Life According to Facebook: Facebook Overhauls Personal Profiles
    by Jesse Noyes | Tweet this Suddenly the bevy of changes Facebook has been rolling out the past few days (subscriptions, the social ticker on the Newsfeed) makes sense. Today, during the social networking behemoth’s f8 developer conference, Facebook CEO Mark Zuckerberg unveiled a slew of new design layouts and updates. Facebook.
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 20, 2010
    [Facebook] If Facebook was a country.
    I'm sure everyone now knows that if Facebook was a country, it'd be the third largest in the world. If Facebook was a country it'd have a GDP ranked 173 out of the 193 countries listed by the IMF the world (between Gambia and Grenada). If Facebook was a country everyone would have dozen of friends they don't know.
  • CEEKUE  |  WEDNESDAY, JULY 21, 2010
    [Facebook] Outlook Facebook Integration
    Microsoft has integrated Facebook into Outlook using the Outlook Social Connector plugin that was introduced last year. Making it possible to connect Facebook accounts to contactpersons in Outlook and providing Facebook updates. Tags: Email facebook Microsoft outlook Integrating Outlook with social media.
  • DIGITAL VOICES  |  MONDAY, APRIL 30, 2012
    [Facebook] Driving Social Engagement (Part 1) - Facebook's "like" and"share" buttons and how they can work for your social media marketing
    Today, we will focus on Facebook. First, let's quickly identify the differences between a sharing button/link and a follow button, and then view some Facebook facts. Tale of the Tape: Facebook. Interesting Fact: The average media site integrated with Facebook in 2011 received a 300% increase in referral traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 10, 2012
    [Facebook] Facebook: The Happiest Place on Earth?
    OK, OK, so I read this report this week that a guy up the road from me killed his neighbor because his daughter was un-friended on Facebook. recently had a post that showed the emotional boost from Facebook was similar to something you would get by being married! Do you “get your happy on” when you go to Facebook?
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, NOVEMBER 1, 2013
    [Facebook] Facebook is an Ad Platform, Not a Social Media Platform
    'Earlier this week, Forrester issued an open letter to Facebook CEO Mark Zuckerberg that dissed the social network for “failing” marketers. According to its research, Facebook came in dead last in terms of how satisfied marketers are with it and other marketing channels. It’s why Facebook is so addictive.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 16, 2011
    [Facebook] Research shows Facebook emotional boost is like marriage
    Among the many interesting findings, Pew reports that the social relationship “boost&# received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. N early 60% of Twitter users, 39% of Facebook users, and 36% of LinkedIn users joined within the past year.
  • FATHOM  |  WEDNESDAY, FEBRUARY 20, 2013
    [Facebook] Deciphering Facebook’s EdgeRank
    You can’t engage with your Facebook fans if they can’t see your posts. In a webinar yesterday, Fathom’s Bill Balderaz outlined the recent changes to Facebook’s EdgeRank and presented some strategies for staying in front of your fans’ news feeds.
  • INBLURBS  |  THURSDAY, JUNE 14, 2012
    [Facebook] 5 Ways How To Gain A Huge Profit From Facebook Sponsored Stories
    We all heard about facebook ads. Rumors out there stated that paid ads in facebook do not work. And also there have been rumors that Facebook ad revenue decreases. Marin Software an advertising management company proved that Facebook ads work. They go to Facebook to discover new things (research).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 4, 2011
    [Facebook] What Your Last Facebook Post Says About Your Brand
    by Egan Cheung | Tweet this My last post to Facebook was seeking a recommendation for kiteboarding near Cozumel.  What Your Last Facebook Post Says About Your Brand is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Social Media b2b marketing Facebook Facebook marketing social media marketing
  • DIANNA HUFF - B2B MARCOM  |  SUNDAY, DECEMBER 18, 2011
    [Facebook] Joe Chernov from Eloqua Dishes on New Facebook for B2B Report
    Tweet I’ve been paying more attention to Facebook with regard to B2B, especially with all of the changes going down (including Timeline , which deployed worldwide last week). With all of this in mind, I was particularly interested in the new report from Eloqua — 10 Ways to “Solve” Facebook for B2B.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Facebook] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    As noted in 21 (of the) Best Facebook Guides, Tools and Rants of 2012 So Far a few months back, Facebook remains the 800-pound gorilla of the social networking world. It’s now exceeded one billion users, and as noted below, 80% of all businesses maintain an active Facebook presence. Will Facebook lose ground to Google+?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 8, 2011
    [Facebook] 75 of the Best B2B Facebook Marketing Tips
    Many B2B marketers approach Facebook with the knowledge of how to maintain a personal profile, but still shake their heads at how to get results from a business Page for their B2B company. There are two basic things you need to know about managing a Facebook Page for a B2B company. Facebook Content. Facebook Advertising.
  • TOMORROW PEOPLE  |  THURSDAY, JULY 12, 2012
    [Facebook] 20 Amazing Facebook Cover Photos
    I switched on the Television last night very briefly and I can now see why Facebook is so popular! The New Facebook Timeline for Pages. Add to this the ease of posting those photos to Facebook or Twitter with a few clicks and the web is awash with images from Bondi to Bulgaria. There was nothing to watch. Red Bull. Skittles.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 31, 2013
    [Facebook] Understanding the moving target of Facebook reach
    'In our latest Marketing Companion Podcas t, Tom Webster and I examine three ripped-from-the-headlines topics critical to digital marketing: A decline in Facebook reach? — New research from several sources indicates that Facebook algorithmic tweaks could be dramatically depressing the visibility of brand posts to their audiences.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 25, 2012
    [Facebook] Tying Facebook Leads Directly to Revenue: A Marketo Example
    With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. by Jason Miller Want to know the ROI of social media? So do we. How did we do it?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 28, 2011
    [Facebook] [Interview] Klout & Involver On Influence And Facebook Marketing
    by Jesse Noyes | Tweet this If you follow social media, online influence or Facebook marketing, chances are you heard the news last week between Klout and Involver. Klout measures influence on social media platforms like Facebook, Twitter and, most recently , LinkedIn. Facebook does not give you any of those options. Facebook.
  • WEBBIQUITY  |  TUESDAY, MARCH 6, 2012
    [Facebook] Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
    As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. So, as Facebook continues its never-ending stream of changes, what are the current and emerging best practices for marketing on Facebook? running Facebook ads).
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, JANUARY 11, 2013
    [Facebook] Two Tricks for Facebook Page Admins
    If you manage Facebook Pages for clients, friends, or others, you’ll definitely want to have these Ninja tricks in your bag. Here’s how you do that: Log in to Facebook and click over to the Page you manage. Do you have a Facebook Page Admin tip? B2B Social Media Facebook Page Admin Tips Facebook Tricks
  • CEEKUE  |  WEDNESDAY, MARCH 9, 2011
    [Facebook] Will Facebook Replace Your Website?
    According to Stephen Haines, commercial director of Facebook UK, your page on Facebook may well take over the role of your website in future. Many millions of people spend an increasing amount of time on Facebook and for a number of well known companies the number Facebook likes is already far more than the number [.].
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 9, 2010
    [Facebook] 5 Ways for B2B Companies to Engage on Facebook
    If the micro-blogging tool is often cited as a social media marketer’s golden child, Facebook may just as often be considered the red-headed stepchild. Here’s a starter kit for B2B companies to better engage on Facebook: 1. If you’re asking your Facebook followers for feedback, remember it’s a two-way street.
  • CEEKUE  |  MONDAY, JULY 19, 2010
    [Facebook] Facebook For CRM
    If you think Facebook, MySpace and alike are the best way to be informed about what your children are up to, I think you need to do something about you communication at home. Tags: Social Media facebook linkedin But on the other hand, [.].
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, JULY 8, 2013
    [Facebook] The Facebook Hashtag
    'This past month Facebook launched new updates yet again. The biggest change though was something many social media gurus have been waiting on: the Facebook hashtag! This post explains what the Facebook hashtag is and how to use it… The post The Facebook Hashtag appeared first on Gossamar. practice. No related posts.
  • ENGAGE  |  THURSDAY, APRIL 14, 2011
    [Facebook] 3 Tips for Better Engagement on Facebook
    I t’s hard enough getting someone to flirt with you on Facebook. Almost out of the question, especially if you step out of this corny metaphor and into the real-world challenge faced by most organizations: getting more engagement out of people on Facebook. Maybe you even came here through a link on Facebook. But getting engaged?
  • SOCIAL MARKETING FORUM  |  SATURDAY, AUGUST 18, 2012
    [Facebook] Display Advertising on Facebook versus Google: Who Wins?
    Although Facebook and Google are very different platforms, they have common revenue streams: Pay-Per-Click (PPC) advertising whereby contextual relevance, targeting and sharing are essential. With Google AdWords display advertising and text ads, you can achieve a good ROI but what about Facebook?
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Facebook] How to Effectively Use Facebook Ads + Email
    'On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach , continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. But we need a mindset shift.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 27, 2011
    [Facebook] 7 Steps For Awesome B2B Facebook Marketing
    With more than 800 million users Facebook is the major player in the social networking industry. However, many B2B marketers have dismissed Facebook as a B2C channel with no application to B2B. Facebook can be a strong driver of B2B traffic and leads. The people that buy your products spend a lot of time on Facebook.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 25, 2012
    [Facebook] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
    Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Facebook Updates. Twitter Updates. LinkedIn.
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 14, 2011
    [Facebook] 5 B2B Benefits of Facebook Page Changes
    Facebook has changed the look of their Business Pages, to make them more in line with the recent changes to personal profiles, but they have added functionality that will make Page admins for B2B companies cheer. The community manager has grown across social platforms, but in most cases, their identity has not been revealed on Facebook.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 11, 2014
    [Facebook] 3 Tips for Creating Great Posts on LinkedIn and Facebook
    'It’s easy to add an update on LinkedIn and Facebook, right? Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. b2b content Facebook LinkedIn marketing social media Tips: 1.)
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 29, 2013
    [Facebook] 5 Facebook No-Nos That Turn off Your Customers
    Businesses need to go where their customers are, and the majority of customers are on Facebook,” says Hancock, who manages social media for companies all over California. ?. As more small businesses join the Facebook bandwagon, Hancock has noticed some companies are repelling customers rather than attracting them. All rights reserved.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Facebook] My Top-5 Most Compelling Apps
    It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. So, when you subscribe to my Gaggle, you can easily retweet the tweets I place into my Gaggle queue and share any of the LinkedIn, Facebook, and Google+ content I place into the queue.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 21, 2010
    [Facebook] Facebook vs Twitter Infographic
    Bottom line – Facebook is bigger but Twitter users are more loyal. Very cool info graphic. If you are into b2b lead generation, you should use both. Focus Roundtable on B2B Lead Generation Jeff Ogden (@fearlesscomp on Twitter) is President … Continue reading → Marketing Social Media Social Networks
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Facebook] How to Change the Thumbnail Images for Your Facebook Page Tabs [Quick Tip]
    'Remember back when Facebook introduced the new Timeline design for Facebook Pages in February 2012, and we all scrambled to modify our business pages to mesh with the new design? Those Apps were the successor of what you might remember as tabs on your Facebook Page -- although many of us still fondly refer to them that way.
  • FATHOM  |  TUESDAY, FEBRUARY 19, 2013
    [Facebook] Why Facebook Ads Can Be a Great Alternative to Google AdWords
    With all this fuss these days around Google AdWords Enhanced Campaigns, advertisers might consider testing more of their digital advertising budget through other advertising channels, such as Facebook Ads. Facebook Paid Advertising/SEM/Display Facebook Ads facebook ads vs. google adwords Facebook Advertising
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Facebook] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. Facebook. Twitter.
  • TOMORROW PEOPLE  |  MONDAY, MAY 21, 2012
    [Facebook] Facebook: Dissecting The IPO [INFOGRAPHIC]
    Source: Facebook: Dissecting The IPO (Infographic). View an enlarged version of this Infographic » Click here to download a.pdf version of this infographic
  • HUBSPOT  |  FRIDAY, MAY 24, 2013
    [Facebook] How to Host a Facebook Chat
    'When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was. But then I changed my tune when I saw the potential for a fun marketing activity -- Facebook Chats! With the introduction of the new Facebook reply feature, users could actually have conversations in the comments of a post.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 7, 2014
    [Facebook] How to Set up a Facebook Page for Your Business
    It doesn’t have to be an intimidating process to set up Facebook Business Page. In this short video, we walk you through the basic Facebook Page set up so you’ll be up and running in minutes. For more tips about getting started using Facebook for your business, grab our free guide. © 2014, VerticalResponse Blog.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 21, 2012
    [Facebook] Facebook is Now a Local Search Tool for Those On-the-Go
    On Monday, Facebook announced that they updated the “Nearby” feature in Android and iOS apps, making social powerhouse a potentially harmful threat to location-based social apps such as Foursquare and Yelp. “Nearby” on Facebook prior to this update was only a way to view where you friends had checked in. What Now?
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 29, 2011
    [Facebook] Are You Promoting Your Facebook Fan Page?
    I must confess that when it comes to promoting our Facebook page, we don’t do a good job. But for those of you who are focusing on building your fan page, I came across a great article by Justin Wise in a recent post on Social Media Examiner that highlighted 20 ways to spread the word on your Facebook fan page by educating your readers.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 2, 2012
    [Facebook] Facebook: Are the Good Times Really Over for Good?
    Last week, we perhaps had a watershed moment in the ongoing maturation of Facebook as a business. Mark Cuban, owner of the Dallas Mavericks, posited that Facebook was “blowing it” by offering the Mavs an “opportunity” to make posts visible to its fans for $3,000. People can’t get away from Facebook.
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