• WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] 2 Steps to Develop Your Social Recruitment Strategy
    Twitter | Facebook | LinkedIn | 2 Steps to Develop Your Social Recruitment Strategy by Laurianne Laval - Maximize Social Business. 'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Social Recruiting
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] How Should I Segment My Database?
    By cross-channel behaviors (such as “visiting a tradeshow booth” or “sharing content on Facebook”). 'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel. Company size. Industry.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] 65 Experts Chime In On How To Stay Motivated To Write
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because And then simply answer them ! So buy it. Content Marketin
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. Set yourself apart.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. Set yourself apart.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] 3 Tips to Reduce the Workload on Social Media
    Twitter | Facebook | LinkedIn | 3 Tips to Reduce the Workload on Social Media by Sofie De Beule - Maximize Social Business. 'Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] Does Content Marketing Really Have a Confidence Problem?
    Only 37% of marketers believe their Facebook advertising is effective. Only 37% of marketers believe their Facebook advertising is effective. 'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Source).
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] Top SEO Factors for Drupal in 2014
    This also encompasses Facebook Shares (Factor 5), Facebook Total (Factor 6), Facebook Comments (Factor 7), Pinterest (Factor 8) Facebook Likes (Factor 10), and Tweets (Factor 11). 'On Sept 15, 2014, Searchmetrics released their 2014 Ranking Factors Study. In other words, webites that rank high, do x. Um.NM. Pick one.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Facebook Post Engagement Stats. The study revealed that sharing is not new, it’s just evolved from face-to-face and verbal sharing, to information age sharing with more up-to-the-minute information via Twitter, Facebook, Instant Messenger, texts and email. Shocked? It’s more common than you might think. Why Do People Share?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] Are there naked photos of you online?
    Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube Lawyers have the unique ability to legally threaten with words and text. It’s certainly worth it. am happy to help you.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] Three Major Challenges of Influence Marketing for Businesses
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. '(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. m just sharing it for your information.)
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] 5 Ways You Can Add Social Proof to Your Landing Pages
    Examples of social sharing buttons are the Tweet/Share Button, Facebook Like Button, a Pin It Button, and a LinkedIn Share Button. Monitor your social media presence regularly to find tweets, Facebook posts, Instagram posts, and so on that positively reflect your brand. People look at my paintings and think they''re photographs.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] 5 Tips for Awesome Slideshare Content Inspiration
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 5 Tips for Awesome Slideshare Content Inspiration by Ann Smarty - Maximize Social Business. 'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. Yes, … Continue Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] 10 Free Blog Post Ideas
    So what would Einstein think about Facebook? What does it mean for leadership when you are managing a workforce accustomed to managing relationships and resolving conflict through Facebook and Snapchat? So what would Einstein think about Facebook? 'I have this creative system to develop blog post ideas. Up for it? deep question.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. Facebook Page are even better. your Facebook Page? So, as social.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] Creating Visual Content With Canva
    Depending on what you want to create Canva offers pre-sized templates for a variety of different content including covers for your social media pages, sizing for your Twitter, Facebook and Pinterest posts, flyers, and invitations. 'When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] The Content Marketing Mantra: “Create Once, Use Many”
    Twitter | Facebook | LinkedIn | YouTube | The Content Marketing Mantra: “Create Once, Use Many” by Justice Mitchell - Maximize Social Business. 'When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. Comments Great post. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] Is Content Marketing A Sustainable Marketing Strategy?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] 6 Essential Social Media Lessons From Top Executives
    Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. 'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Ready? And guess what?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    One day Facebook doesn''t have hashtags, and the next it does. On Facebook, try 5-10 times per week. 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. The next week, Twitter has a completely redesigned profile layout. After that, Pinterest unveils promoted pins. Social Media
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    'With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. This comes hot on the heels of Facebook’s acquisition of LiveRail , a video platform that supports the social site’s aggressive move towards video advertising.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 12, 2014
    [Facebook] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    checked out the Shop Arbor Hills Facebook page and also their Twitter feed. Facebook Marketing Twitter marketing 'Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. know I abhor them.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Facebook] Facebook Boosted Posts: 3 Ways to Target Your Audience
    'You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. When Facebook made their latest algorithm change , they did so with the intention of encouraging businesses to boost or pay for posts to gain more visibility. People similar to people who like your Page.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Facebook] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    good place to start when defining your target audience is evaluating your current customers with things like your website''s analytics, Facebook insights, and Twitter Analytics. Send them an email with some of the blogs you’ve written on Facebook marketing tips or why people should invest in Twitter. End of story.” Surveys.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Facebook] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. 'Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Facebook] 6 Company Blogs We Actually Enjoy Reading
    Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. 'You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. Who can I tell?!" I sometimes find myself sending certain posts to a whole list of my marketing friends. That''s when I know I''ve hit gold. 1) EAT24. 3) LearnVest.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Facebook] VR Customer Spotlight: The Epicurean Connection
    The Epicurean Connection also maintains a very active social media presence, with daily updates on Facebook , Twitter and Instagram. newsletter, Facebook, Instagram and Twitter. no Facebook or email at home. 'The Epicurean Connection , located in the heart of Sonoma, Calif., has all the ingredients for a good time.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Facebook] Hiring a PR Firm? Read This First
    Avoid measuring the success of your PR campaigns entirely in terms of Facebook likes, advertising equivalency, media impressions or other “vanity” metrics. 'Author: Liz Smyth   You’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it. Well done – that’s definitely the hard part!
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Facebook] Obey Facebook’s Rules of Engagement (Or Else)
    'Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? Nothing like getting a call from a frantic client and then seeing the Facebook email of doom in your inbox: Your app has been disabled. The five Facebook principles. Give people control.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Facebook] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    'As consumers, we love media. And as engagement shifts and mobile usage grows, we as marketers need to embrace the new ways to connect with customers and the calls driven as a result. It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms. Call Tracking
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 9, 2014
    [Facebook] We’ve Always Done it That Way!
    Places like Facebook and Twitter, for the most part, are not ways to communicate with contractors and professional tradesman. 'I cringe when I hear someone say that phrase. Past actions will not ensure future success. Manufacturers who have this mindset are missing out on many opportunities. You literally need to think outside the box.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Facebook] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. And those benefits can be considerable. Employee participation must be voluntary. marketing and HR). But whatever you do, start.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Facebook] What are the boundaries of inbound marketing?
    The business case for content marketing consistency If I were the King of Facebook … Coming clean on Facebook reach The Time for Twitter is NOW. The dynamics of our age are unprecedented and exciting. For example, let’s say we were in the 1970s. On the surface, this would seem to break the inbound promise. Or does it?
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Think about posting on Google+ very similarly to posting on Facebook, with a couple of exceptions. 'Google+ is one of the most under utilized social media networks in the B2B space. What Makes It Extraordinary. Tactics.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] 5 Brilliant Marketing Campaigns for Boring Products
    430,000 Facebook shares. 'Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that m any companies make products that are just plain boring -- but just because a product may be dull doesn''t mean its marketing has to be. But how do dull companies create content that gets so much attention? 1) Tipp-Ex. Million.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] There’s a Growing Backlash Against Social Sales
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. 'Let''s discuss what social sales will and will not do - @craigmjamiesonClick To Tweet - Powered By CoSchedule I’ve read a number of articles as of late that have been coming out against social sales. Adjectives like … buzzword, overused, cliché, and broken promises. Jamieson.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] The Appalling State of Marketing in Florida
    You need to do marketing and that’s not just being on Twitter, Facebook and LinkedIn.  'Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? That’s why this letter was mailed out – with fi e direct questions to enable Tampa Bay area companies to rank themselves.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] What to Do When You Get Dinged by a Google Algorithm Update
    Facebook, Yellow Pages, etc.). 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. When you hear the name "Matt Cutts," the head of Google''s webspam team, do you break out in a nervous sweat? Google makes a number of regular updates that are shared with the public.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] The Twitter strategy shift and what it means to you and your business
    t a recent financial conference, Twitter’s chief financial officer suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order “improve the relevance for users.” b) One of the most important advantages of Twitter over Facebook is that users love the fact that it is unfiltered.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Facebook] What to Do When Rebranding Is Your Only Option
    You’re almost required to have a Twitter and Facebook profile. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Brands that aren’t constantly evolving can become stale and irrelevant. Rebranding might be the way to breathe life back into a struggling company.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Facebook] Digital Marketing Strategy for Launching New Products & Services
    Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). 'Businesses launch exciting new products and services every day, but not all of them succeed. One of the many unfortunate facts of life is that some investments simply fail to generate a positive ROI despite the amount of effort put in. Defining the Diversification Strategy.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Facebook] The Art of Marketing: 6 DIY Design Projects to Try
    Your Facebook, Twitter, Google+, and YouTube cover photos could all benefit from a design makeover. 'I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before : Marketing isn’t arts and crafts. To be effective marketers, we need to put childish things aside. many sales-qualified leads. Not to worry.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Facebook] Interesting Infographics: Your Guide To Social Media Lead Generation
    'Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Consider numerous channels, such as Facebook, Twitter, Pinterest, Tumblr, etc. total of 23% of Facebook users refer to their profiles 5+ times everyday. Infographics Social Media Facebook home Twitter Take Note.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Facebook] Use Google Plus to Create Better Real Estate Connections
    Twitter | Facebook | Google+ | LinkedIn |. 'Are you a real estate professional eager to tap into the power of Google Plus? Would you like to expand your efforts, but don’t know how? As the connected world continues to evolve, knowing how to make the most of this social powerhouse is essential. Author information. Rebekah Radice.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Facebook] Employers Will Not “Like” This!
    'Is is not uncommon to read Facebook posts from “friends” complaining about their boss or work situation.  Facebook | Google+ | LinkedIn |. Are those comments simple “venting” among friends?  While the answers to these questions are … Continue Reading. Author information. James Wu. James Wu.
  • ENGAGE  |  THURSDAY, SEPTEMBER 4, 2014
    [Facebook] The Hottest Online Video Trends of 2014
    Over 1 billion people now use Facebook and one in four users have shared a video on a social network, blog or video site. 'According to a recent article in The Guardian , there are a number of online video trends to watch closely during the remainder of 2014. INTERACTIVITY is the rule of the day. Check out this case study from Ben Sherman.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. Bueller ?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] Three Tips for Making YouTube the Number 1 Social Media Site
    'As I mentioned last month, YouTube and Facebook are neck and neck for the top spot in social media in terms of unique traffic. The numbers from July are in, and Facebook is, again, the largest social media site. Twitter | Facebook | LinkedIn |. Author information. Jayson Duncan. He has created videos for Fortune 50 companies.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] 20 Amazing Examples Of Brand Content Marketing Hubs
    That post has 23,000 shares and more than 210,000 likes on Facebook! And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. think it often helps brands who might need that little push into content marketing, to see what others are doing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] I don’t mean to offend you, but…
    Related Stories How to Make Your Product Look Sexy on Facebook Social Media and the Stock Market: A Lesson in Global Manipulation Live first. 'By Amber Osborne, {grow} Contributing Columnist. am sure we’ve all had a friend, coworker, customer or even a stranger say a version of this phrase to us before. Offer help, not hurt. Ask questions.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Of course, you should also encourage coworkers to promote your event via other networks -- like LinkedIn, Facebook (if applicable), and email. 'Events are having a moment -- especially with our very own INBOUND conference right around the corner! Each aspect is an important element in what you hope will turn out to be a well-oiled machine.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [Facebook] How WebMD Has Changed B2B Marketing Forever
    Increasingly, B2B firms are learning that simply having all the online visibility tools – company blog, Twitter account, Facebook page, LinkedIn profile, etc. As depicted below, the survey revealed that the average customer had completed nearly 60% of the purchase decision-making process prior to engaging a supplier sales rep directly.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 2, 2014
    [Facebook] Announcing the Launch of the New Inbound Marketing Book [Free Preview]
    Five years ago, Digg was still a thing , Google still indexed tweets in search results , and Farmville was the most talked-about application on Facebook. 'A lot of things can change in five years. You could get a new haircut. You could move into a new house. You could start a new job. Inbound marketing is no different. Inbound Marketing
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Facebook] The Hidden Costs of Content Marketing
    Why, there’s LinkedIn, Facebook, Twitter, Pinterest, Tumblr, Google+ (yes, that’s still a thing), YouTube, SlideShare, blogs, online communities, websites and that guy you met on the plane who wants you to know his Candy Crush scores. 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? But wait, there’s more.
  • ENGAGE  |  TUESDAY, SEPTEMBER 2, 2014
    [Facebook] Video Storytelling Made Fun—And Easy
    Once selected, you could share through Facebook, Twitter, email, an instant message or a URL link. 'I have great appreciation for the art of animated video storytelling. The combination of graphics, audio and movement is exciting and a nice departure from static design. It’s a free app that is currently available only for the iPad. Really!
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Facebook] Talking LinkedIn Strategy with Mark Amtower
    The particular importance of LinkedIn in the professional services community, and how it compares to other social media services like Twitter and Facebook. 'Sometimes a conversation really takes off. SEE ALSO: 3 Strategies to Take LinkedIn to the Next Level. On LinkedIn or Google+? Social Media Strategy
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Facebook] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    Twitter | Facebook | Google+ | LinkedIn |. 'The hashtag: from humble beginnings to becoming as important as an emoticon to add additional context, the hashtag is pretty omnipresent. You see the hashtag addict (usually on instagram: #selfie #yoga etc.), and you see people who are a little hashtag shy, maybe using it occasionally.
  • ENGAGE  |  FRIDAY, AUGUST 29, 2014
    [Facebook] Enough From the Naysayers: Sponsored Content Is Just Scratching the Surface
    A sponsored content program that Upworthy ran for Unilever reportedly generated 100,000 shares on Facebook, according to Digiday. 'A recent Contently study has some unkind results for digital content marketers. But is it time to sound the alarm, send out an SOS and abandon ship? Not so fast. But the study’s authors weren’t done done yet.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Facebook] Why marketing is more important than sales
    On twitter or facebook? 'Touchy subject this one, but one i feel compelled to address. firmly believe that marketing companies and agencies have an amazing opportunity to be had in the near future and this is because marketing is more important than sales. So where does this leave sales people and departments? Where is the hiring done?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Facebook] Are You Committing Content and Social Media Sabotage?
    Sure, I could copy and paste the URL of the post into my various social accounts, but I’d also have to log into Twitter, Facebook and my email individually to do so – which is also more difficult and time consuming to do on a mobile phone. “Maybe they’re at the top!” ” I thought. So guess what I did?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Facebook] 10 Expert Tips On How To Achieve Content Marketing ROI
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World  taking place in Cleveland in just 2 weeks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 28, 2014
    [Facebook] How to Make Your Product Look Sexy on Facebook
    Do you want to learn how to spice up your product and make it sexy on Facebook? People have told me that their products are too boring or that they work in an industry that’s not interesting enough to be on Facebook. I, on the other hand, believe that any business can be on Facebook. 'By Aaron Lee, {grow} Community Member.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook] New Strides Made in reddit Advertising Features
    Facebook advertising campaigns are the most popular, featuring a … Continue Reading. 'As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Author information. Jesse Aaron. Jesse Aaron. |. reddit LIVE! Reddit
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook] 4 Things We Learned from the Ice Bucket Challenge
    Some people prefer a whitepaper to an ebook, people would rather repost your latest infographic on Facebook than email a link to a friend. Most participants post their videos to Facebook, where they can leverage Facebook’s tagging feature in order to challenge the next person. Read on to find out. Personalize Participation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook] The Facebook Other Folder and the Strangers Who Love Me There
    In November of 2010, Facebook started sorting users’ messages for them , funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” If anyone can explain what the “texture of my eyes” is, Facebook message me. The Bizarro World of the Facebook Other Folder.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook] How To Chop Up Your Webinar Content
    Social networks with more volume, like Facebook and Twitter, are often the best way to attract the most traffic to your registration page. 'Editor’s Note: Today’s post comes courtesy of Liz O'Neill , a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Facebook] Being Active on Social Media does NOT make you a Marketing Company!
    On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company. Love comments here.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Facebook] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    We discuss below the pros and cons of a few different vendors including AdRoll, Google Remarketing, Facebook, and Twitter. They offer tools like Custom segments , Facebook Exchange, and Twitter retargeting. Facebook Retargeting. ad impressions occur on Facebook? Custom Segmentation. Third Party Retargeting Platforms.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Facebook] The ALS Ice Bucket Challenge is the perfect meme
    And remember, too, that the video was shared, too, on Vine, Instagram, YouTube, Facebook, Twitter, Google+, Pinterest, message board, forums, the news, TV, radio, late night talk shows, and probably even reddit. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 Pride — Look at me!
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Facebook] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    You can’t make your target audience Like your Facebook page, share your posts, Follow you on Twitter and ReTweet your Tweets. '“Social marketing has changed everything”. states Judith Sim, CMO of Oracle Corp. in no uncertain terms. Commerce Anywhere” Approach  . On-the-go customers want on demand service. Optimize Customer Experience.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Facebook] Where do you begin in Content Marketing? Answer: Know your Buyers
    Many were on social media – Twitter, Facebook, LinkedIn, etc., 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! highly recommend you attend this event, by the way. Terrible.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Facebook] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Facebook] How to Promote Your Social Contests to Lure More Subscribers
    Zsuzsa is a co-founder of Antavo Viral Contests, a tool that helps to create sweepstakes, contests and giveaways to Facebook, mobile and web. 'Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! … Continue Reading.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Facebook] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. Facebook has never been boring.
  • ENGAGE  |  MONDAY, AUGUST 25, 2014
    [Facebook] Forget the Ice Water; Conquer Your Real Fears Instead
    'While the #icebucketchallenge continues to dominate your Facebook newsfeed, there’s another challenge that could be trending soon. The Canadian Cancer Society has launched the Fearless Challenge, its effort to “reframe some of the conversation around cancer, and also raise a load of money in the process.”. Image: Flickr
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Facebook] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    'The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. As a result, Facebook will now be prioritizing showing links in link format over photo format.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Facebook] Laws of Marketing Power: Avoid the Unhappy and Unlucky
    In fact, active participation in Facebook has been demonstrated to bring happiness (thanks, Carnegie Melon). If people are happily participating on Facebook, and the content they’re sharing, for example, is a video produced by your company or taken by somebody in relation to your brand, then your brand reaps the corresponding benefits.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Facebook] 10 lessons on Walmart’s social media strategy
    Walmart has: 34,000,0000+ Facebook Likes (that’s just their national  Facebook  page). Walmart uses Facebook to communicate specific values that are occurring every day at both the national level and in each of its 3,500-plus stores. It is still a family-owned business. Walmart also has a big social media presence.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Facebook] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    In order, they were: Facebook. Retaining first place in both popularity and user shares was Facebook. Facebook’s users are both the most abundant and most engaged when it comes to sharing content, but no other network’s sharing percentage reflects its popularity with users. You can see the breakdown below: Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Facebook] Coming clean on Facebook reach
    'Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. The truth about Facebook reach.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Facebook] In content creation overload? Here’s what to do.
    You can post these “wow statements” as LinkedIn updates, tweets, Google+, and Facebook posts. 'Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Create an ebook. Right? Content Marketing
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Facebook] A Brief History of Marketing Technology (and Social Media Marketing)
    Then called “the facebook,” the behemoth we now know as Facebook was never meant to be a marketing tool. One of the biggest barriers to Facebook’s marketing potential was that it was a closed network. “the facebook,” circa 2005. Facebook circa 2012. Facebook on mobile … then. Hargreaves.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Facebook] How to Use SlideShare for B2B Lead Generation
    ComScore reports that SlideShare has five times more traffic from business owners than Twitter or Facebook. 'Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. Consider this. The answer should be a resounding “yes.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Facebook] Bigger Facebook Ad Images: How to Prepare Yourself
    'As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. As mentioned above, the change impacts only the “Right Hand Side” ads for Facebook. What Is Changing?
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Facebook] Why Google+ Is Even More Relevant to Content Marketers
    Due to privacy restrictions and settings on Facebook, these posts often never get crawled, unlike Google+ where you will see your posts crawled and indexed in seconds. 'Google recently removed authorship photos from search engine results. They kept the author links, but took away the pictures. What does this mean?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Facebook] 7 Local Business Listing Sites You Should Claim Now
    Facebook for Business  - According to  Facebook , it “can help you reach all the people who matter most to your business.” 'Finding time to update or create your online business listings can sometimes be a challenge. What’s the difference between updating and claiming? Help them find your business – free!”
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Facebook] 10 Blogs to Bookmark: Social Marketing Edition
    You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). We Are Social.
  • ENGAGE  |  THURSDAY, AUGUST 21, 2014
    [Facebook] Marketers’ Challenge: How to Replicate the Ice Bucket Challenge
    So much so that if you clicked on Facebook right now, chances are pretty good that it would take less than a minute for a video to pop up in your feed of a neighbor, cousin, co-worker or other Facebook friend dousing his or her head with a bucket of ice water. If you don’t post it on Facebook, did it really happen? Be Original.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Facebook] How We Buy vs. How We Date: They're More Similar Than You Think
    Before you can make any changes to your relationship status on Facebook, you need to do some searching to find that special lady friend or man friend. All it takes is a little gossip and a few unsightly photos on Facebook to change the way you look at the situation. 'They say there’s such a thing as love at first sight. Awesome.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Facebook] 5 Small Businesses Excelling on Social
    Facebook. ” Davis uses her own personal Twitter account to draw people to her Facebook page. She has amassed 2,436 Facebook likes and more than 1,600 Twitter followers. Facebook. Facebook. Facebook. Social Media Facebook Instagram pinterest small businesses on social Social Media Marketing Twitter
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Facebook] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Facebook] In a Data-Driven World, What Is Highly Effective in Social Media?
    'Tons of articles offer advice on what exactly is a highly effective post on Facebook, what’s the optimal tweet length, and what images create the highest number of likes or shares. Facebook says to use engaging images with less than 20 percent copy on them. For Twitter, some say use 100 characters of the 140 limit. Eastern time.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Facebook] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Klout is free for public use -- just make sure you sign in using your Twitter or Facebook account to connect your true social value! You also get influence points from your Facebook profile (if connected) calculated from interactions on your wall and those of others with a Kred account. Same goes for Facebook if you’re connected.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Facebook] 8 Reasons Your B2B Website Is Ready For A Redesign!
    LinkedIn, Facebook, Twitter, Google+, and YouTube are all important outlets for your B2B marketing efforts and should be easy to find and well integrated on your website. 'By Dawn Gadless  | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Facebook] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    Newsle is a media monitoring service that lets you know whenever you, your Facebook friends and/or LinkedIn connections are mentioned in the news or in press releases. 'If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. And guess what?
  • BIZNOLOGY  |  TUESDAY, AUGUST 19, 2014
    [Facebook] Write search optimized headlines but have a heart
    AOL, Facebook, whatever.  Your article will never go viral, it’ll never be shared on Facebook, Twitter, Pinterest, reddit, or even on Google+. 'When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. It works !
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Facebook] 23 Terrific Email Marketing Guides
    91% of consumers use email at least once a day.  . •  When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. •  60% of marketers say that email marketing is producing an ROI for their organization. What worst practices or pitfalls should email marketers avoid?
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