• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. Facebook Page are even better. your Facebook Page? So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] The Rules of Engagement on Facebook
    Learn the 5 Facebook Principles
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] How the New Facebook News Feed Changes Your Content Strategy
    On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] 20 Marketing Trends & Predictions for 2013 & Beyond
    We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] How to Use Facebook for Mobile Marketing
    Over 500 million people use Facebook on a mobile device. See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] 3 Brand Publishers You Should Copy
    Eggnog shooters have nothing to do with what Urban Outfitters actually sells, but their 2 million Facebook followers seem to be just fine with pretty pictures of clothing interspersed with do-it-yourself crafts and tiny cocktails. 'Does your company create content that does not have a direct sales pitch? And that’s exactly the point.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] Facebook Introduces New Search Feature – Should Google Be Worried?
    'Facebook is making changes once again. But unlike other changes they’ve made recently , this one will be much more welcome by Facebook’s 1.3 Facebook introduced an improvement to their search functionality that will now allow customers to search their past posts. billion monthly active customers.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] Use Social Media to Recruit in a Traditional Recruitment Agency
    Twitter | Facebook | LinkedIn | Use Social Media to Recruit in a Traditional Recruitment Agency by Laurianne Laval - Maximize Social Business. 'As the race for talent gets tougher and tougher, traditional recruitment firms need to adapt if they don’t want to get dethroned by freelance headhunters or 2.0 company recruiters.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] Content Marketing Trend: “Micro-Content”
    Last year, VaynerMedia created “Save Your Token,” a voting system on Facebook where consumers could choose their favorite Monopoly pieces to save and vote on a new piece. 'By NewsCred contributor, Kylie Jane Wakefield. Gary Vaynerchuk is a digital marketing legend. VaynerMedia’s Foray Into Micro-Content. Vine and GrapeStory.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Facebook] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    3) In Your Facebook Posts. On Facebook, visual content equals more engagement. In fact, HubSpot data shows that photo posts on Facebook generate 55% more Likes than the average post. At HubSpot, we constantly try to accompany any links we share on Facebook with visuals, but as our social media manager can attest, it''s not easy.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [Facebook] 2015 : The Influencer Marketing in the Digital Age
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | 2015 : The Influencer Marketing in the Digital Age by Raymond Morin - Maximize Social Business. 'The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Social Media Influence
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] Five Signs of Hope in Marketing Land
    m sure sales and that helpful lady in accounting have been quietly sending you all sorts of great ideas, broken links and videos they found on Facebook. 'Some people think Spring is the season of hope. think it’s the season of mud and discovering, as the snow melts, that your neighbour’s large dog has added more fibre to its diet. Well done!
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    Are we really paying people to Tweet and play on Facebook?’. 'The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. What’s up with all this social media?
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] Why LinkedIn PPC should be your Online Marketing Rudolph in 2015
    However, unlike Facebook and Twitter, LinkedIn’s retargeting is only offered as a package for high traffic websites. 'It’s the most wonderful time of the year… Budget planning season! Each breath of cool air sparks nostalgia of times when December meant over eating, family, and holiday dishes instead of projections and budget meetings.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] 3 Online Marketing Trends To Take Advantage Of
    Facebook, Twitter , and Amazon provide so much more information about human behavior and psychology then we ever had access to before. 'Editor's Note: Today's post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. His passion is advertisement and social engineering. Active digital-fraud fighter. Marketing Efficiency
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] Amplify Your Business with Social Media Giveaways
    But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. 'By now, most companies are engaging their customers in some way through social media. Relevance is more than just contests.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] Three Ways to Optimize Social Media for Hotels in 2015
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'It’s difficult to believe another year has come and gone! Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Author information. Debbie Miller. Debbie Miller.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] The 15 Best Infographics of 2014
    8) Facebook & Twitter: The Future Through Acquisitions, by Marie Dollé, Roseanna Ellis, Gerwin Van Lenthe at Kantar Media. 'Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn''t escape conversation. These 15, however, managed to stand out. My criteria here were not scientific.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] 21 Questions To Help You Define Your Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. Which is totally fine because we’re here to help.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Facebook] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! You can also post updates to Facebook, Google+, Instagram—wherever you’re active. That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! Place your arm into a bucket of water.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Facebook] Another Big Reason B2B Marketing Fails: Failure to Engage
    You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. 'You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Facebook] How To Build Your Following On SlideShare
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'SlideShare is a valuable tool that is shockingly under utilized. It provides a platform for recycling content, providing quick fire information in a memorable way, creating useful presentations, and attracting a user base that is more visual in their learning style. Author information.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Facebook] 23 Outstanding Social Media Marketing Guides
    Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers. How are social media marketing best practices evolving?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Facebook] 6 Personal best practices for content creation success
    'Between my podcasting compadre Tom Webster and myself, we have written six books, more than 2,000 blog posts, recorded about 500 podcasts, posted more than 80,000 tweets, 4,000 Facebook posts, and 200 videos. Together, we give about 75 speeches a year and participate in dozens of webinars, panel discussions, classes and hangouts. Ready?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Facebook] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    If you are using an email marketing system, there should be an option to include share links for Facebook, Twitter, LinkedIn, Google+, and email within your blast. Facebook retargeting ads are a super effective new way to do this. Create a custom audience in Facebook Ads Manager based on “website visits.” Check it out!”
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Facebook] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. They hired me as their first VP of Marketing. My How you solved?
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Facebook] Three Ways to Rock Organic Search Results
    We did this with a post about how to compel, not repel customers on Facebook. 'Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. of overall search traffic in terms of clicks. of search traffic.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Facebook] The Do’s and Don’ts of Using Facebook for Business
    'The benefits of using Facebook for business are now well trod ground. There are a lot of ins and outs when it comes to running a Facebook page for business. Facebook is inherently fun and you don’t want to come across as stiff. Facebook is a great opportunity to answer any customer service queries that come up.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Facebook] What Facebook’s Next Round of Algorithm Changes Means for Pages
    'In case you missed it, Facebook recently announced another round of changes to the algorithm that determines what we see in our News Feeds. This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Facebook
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Facebook] The Life of a Content Asset: Tracking Real ROI
    Make sure you track your social sharing across all of the different social platforms—Facebook, Twitter, LinkedIn, and Google+–and others depending on your unique business case. looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 15, 2014
    [Facebook] The 10 Best B2B Instagram Profiles
    This makes the visual platform owned by Facebook, larger than Twitter. 'Last week was a big week for Instagram as they announced that they have 300 million monthly active users. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. But this post is different. Posts: 196.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Facebook] 55 Fresh Ideas for Your Christmas Newsletter
    Connecting a Christmas campaign to your Instagram, Facebook, and Twitter can boost your social. 'Image source. The winter holiday season means really, really big business. December consumer shopping will exceed  $469 billion dollars this year. In And one of the very best ways to accomplish that is through an amazing Christmas newsletter.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Facebook] Is Email Marketing Making a Comeback?
    Despite the promising numbers behind email marketing, many marketers made the switch to focusing more on social media strategy and spent more time developing campaigns for Twitter, Facebook, and other social marketing channels. 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. First thing’s first.
  • VOICE-BASED MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Facebook] 6 Steps to Improving Your Visual Marketing, with Guy Kawasaki
    Kawasaki was kind enough to provide the optimal size for images per platform, so we’ll share them here: Twitter: 1024 x 512 Facebook: 940 x 788 Instagram: 640 x 640 Pinterest: 735 x 1102 Google+: Any of the above! Kawasaki’s 1.4 Create or Curate Great Content It all starts with content. Yes, every time: on every post. Pick your poison.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 12, 2014
    [Facebook] New Year’s Resolutions For Your Social Customer Service
    Twitter | Facebook | LinkedIn | New Year’s Resolutions For Your Social Customer Service by Sofie De Beule - Maximize Social Business. 'As 2014 draws to a close, it’s the perfect time to look back at the past year to see how your brand and social customer care team can achieve more success in 2015. Sofie is Community Manager at Engagor.com.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, DECEMBER 11, 2014
    [Facebook] The Real Price We All Pay for “Brand Journalism”
    We live in a world where our knowledge, perceptions and culture are shaped by Google searches, Facebook posts and YouTube videos, and where technology and economic forces have created the perfect Petri dish for commercial agendas to overwhelm the volume and attention given to objective editorial interests. And Edward R. Murrow is not pleased.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Facebook] Facebook Launches Call-to-Action Buttons on Business Pages
    'Great news, marketers: Facebook just announced a feature that can help drive more traffic from your Facebook Page to your website: a call-to-action button. Here''s How a Facebook Page Call-to-Action Works. He told Facebook , "Over the course of a three-week test, the Sign Up call-to-action button delivered a 2.5x
  • FATHOM  |  THURSDAY, DECEMBER 11, 2014
    [Facebook] Consumer Brand Manufacturing Spotlight: Millennials, Holiday Shoppers & Amazon Rankings
    Specifically, why they choose to engage with your brand on Facebook, Twitter and Pinterest. The Center for Marketing Research  tells us (via MarketingProfs) millennials reportedly like companies on Facebook in order to indicate brand loyalty (84%), receive updates (83%) and get coupons/discounts (66%). Social media & millennials.
  • HUBSPOT  |  THURSDAY, DECEMBER 11, 2014
    [Facebook] Does Your College or University Have Too Many Social Media Accounts?
    There isn''t a one size fits all answer to this question - for your school it could be Facebook, Instagram, and LinkedIn accounts, with Twitter profiles for the admissions department, the school generally, and the athletics department. Everyone wants to have a voice and post content they think followers will find interesting and engaging.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 11, 2014
    [Facebook] Internal Social Business for Leaders series: 1. Your profile
    The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. The art here is to strike a balance and avoid being too formal or too Facebook-y. Social Media Marketing Facebook facebook profile social media marketing How can I get started?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 11, 2014
    [Facebook] Hard lessons agency customers need to learn about social media marketing
    At first these seasoned trucking executives did not understand why I was trying to get them to spend money on Facebook … and blogging? While it’s true that it may cost nothing to set up a Facebook page, Twitter account or YouTube channel, the real price of social media is often mis-judged. So I did that. But no one bought them.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [Facebook] How to Use Video Content to Drive and Support Other Content Marketing Activities
    It takes its information-rich research to social media, using platforms like Facebook, Twitter, and YouTube to further broadcast its ideas through video across channels. In the case of  Facebook , L2 included its own data in a pop culture montage that updates followers about three separate, but relevant, updates related to the report.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook] The 411 On Facebook Q&As For Marketers
    Does your brand have more than 10,000 Facebook fans? If so, you have access to a unique feature that marketers are just beginning to explore: Facebook Q&A. Although the feature isn’t yet available to pages or individuals with fewer than 10,000 fans, Facebook has indicated the cut-off will eventually be lowered.
  • BLOG MY CALLS  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook] 18 Unexpected Formulas to Increase Website Conversions
    However, if you''re paying for a click on Pay Per Click, driving it to a landing page and that landing page has Facebook, and Twitter and YouTube on it, and you''re asking someone to do something like fill out a form or even buy something, you''re going to have a moment of pause and you''ll say, "Should I do this?" Isn''t it my website?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    Find out whether LinkedIn, Facebook, Instagram, Slideshare, Twitter, etc. Twitter, Facebook, and LinkedIn allow you to sponsor updates. 'Think fast! 2014 is winding down, and you may have extra money left in your marketing budget. Don’t let it go to waste! Here are 30 ideas for spending leftover funds in your marketing budget.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook] Boost Holiday Sales with These Six Tips
    Change your cover art on Facebook to a festive image like Best Buy did. 'We’re in the thick of the holiday season. That means businesses are cranking out marketing efforts faster than toy-making elves. Conduct email housekeeping. Here’s a quick to-do list: Clean up your email list. Pick a different email template. Giveaways.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook] 4 Holiday Social Campaigns That Win & Why
    Interestingly enough, I heard about this campaign first through social media coverage of it (thank you, Facebook newsfeed), before I actually received the official promotion from Kate Spade via email. What impetus do I have to share a 50% off deal for Black Friday when it’s 1) impersonal and 2) can happen anytime during the year?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook] How Much Should Sponsored Articles Really Cost? [New Data]
    Within the guide is a research study conducted from March to June of 2014 that collected sponsored article prices from 550 blogs and publications and unveiled correlations with a variety of predictor variables, including Domain Authority (DA), Page Authority (PA), PageRank (PR), AlexaRank (AR), and Twitter, Facebook, and Pinterest followings.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook] The 19 Best Content Marketing Blogs From 2014
    In this first of 4 entries by the good folks at Buffer, the ideal length of a tweet is 100 characters, it’s 40 for Facebook. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Yep that’s right! It’s roundup time. Because.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook] Three Tips for Improving Twitter Ad Campaigns
    Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. You probably won’t hear these tips from someone at Twitter (I know I never did). Stick with me here.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Facebook] 10 Ways to Mix Up Your Visual Content on Social Media
    Click here to learn how to craft perfect posts for Twitter, Facebook, and LinkedIn , including image dimensions.). Facebook: Twice per day. Here are two examples from Dove''s Facebook Page : Fans love to share and tag their friends in these kinds of posts, so they can help boost user engagement. The best answer: a variety.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] Get a Jump on Your Competition with Pre-Launch Marketing
    If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. '“But wait a minute,” you say, “what do you mean, pre-launch marketing ? We don’t even have our product ready!”
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] The Next Era of Marketing: Hear from Seth Godin
    Ten years ago Facebook had under a million users. 'Author: Sanjay Dholakia Welcome back… and for those that are new — welcome! As I discussed last week, this series of posts aims to chart a course for us marketers as we move into this new era of marketing: the era of engagement marketing. He was hired by Yahoo! And…here, here!
  • SYNECORE  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
    'For years now Facebook and Twitter have been the two reliable social standbys, an oft-used, go-to social media marketing pairing equivalent to wine and cheese or beer and pizza (or in my case, wine, cheese, beer, and pizza). Don’t go overboard and pitch your Facebook profile or ditch your Twitter feed just yet. Follow @chrshorton.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] The Content Creation Manual for Marketers (Part One): Video
    Twitter | Facebook | LinkedIn | YouTube |. 'When it comes to content marketing, nothing seems to confuse marketing departments more than how to maximize their efforts when constructing content. Video content being highest on the list. Therefore, we are going […]. Author information. Justice Mitchell. Content Marketing
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
    'Confession: Back when Facebook first rolled out Graph Search , I was a little disappointed. If I had optimized the About section on my Page with just the right details, and someone on a desktop computer actually used Facebook''s awkwardly worded search queries, maybe they would find my Page. How Facebook Search Now Works.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] Your competitors are doing SEO
    — when they could be spending that money with Google AdWords  (or Facebook, Bing, Twitter, Pinterest, YouTube , etc) on contextual online advertising? 'Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction. Their competitors. It’s Like this post?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] How to Use Reddit to Boost Your Marketing through the Roof
    Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Redditors often joke that what is popular on Reddit today will be trending on Facebook and Twitter tomorrow! 'Guest post by Scott Masson. Honest Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] How to make a living on Vine
    And of course I started making money, not only with Vine, but also Twitter, Instagram and Facebook, because as Vine grew, my other social networks grew too. 'One morning I woke up to more than 1,000 tweets demanding that I follow a guy named ElJuanPaZurita. Certainly an interesting way to start your day. The tsunami of tweets? know that.
  • HUBSPOT  |  TUESDAY, DECEMBER 9, 2014
    [Facebook] A Beginner's Guide to Creating Visual Content [Free Ebook]
    The rapidly growing user bases of photo-centric sites like Instagram and Pinterest and the photo-centricity of Facebook’s news feed are just two of many indicators that consumers are gravitating toward visual content that conveys an idea and sparks an emotional response fast. 'We live in an age of information overload. 1,000,000,000,000!
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Facebook] The Evolution of Social Media Since 2004 [Infographic]
    'Can you believe it''s only been 10 years since Facebook was founded? But because social media networks like Facebook have been a central fixture of most companies'' marketing strategies for so many years now, I don''t know. 10 years makes it seem so young. Social Media Daily
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Facebook] If Everyone Hates Selfies, Why Do They Get So Many Likes?
    In any case, pictures of your face allow all people to connect or reconnect with you as a person instead of as a tweet or Facebook post. 'Almost immediately after “selfies” became a thing, people started bashing them. And sure, that kind of makes sense – there’s something mockery-worthy about taking lots of photos of yourself. Ah, humans.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Facebook] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Just when you thought your social media strategy was set, Facebook goes and makes changes. At the beginning of the year, Facebook will crackdown on any brand that posts “overly promotional” Page posts. In a recent survey, Facebook users said they were fed up with the amount of ads clogging their News Feeds.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 8, 2014
    [Facebook] Setting Goals for PR and Social Media in 2015
    Twitter | Facebook | Google+ | LinkedIn |. 'Another year has come and gone, and you’re very likely in the middle of finalizing plans, budgets and all kinds of things for 2015. Is this the year you’re going to keep going your media relations and social media the same way you’ve always done it? Author information. Maggie Patterson.
  • THE ROI GUY  |  MONDAY, DECEMBER 8, 2014
    [Facebook] Why Engaging Buying Committees is Your Key to 2015 Sales Success
    You can also follow the company on Twitter and Facebook to get a sense of the company''s social personality and the issues that it chooses to focus upon. 'By Dan Sixsmith and Tom Pisello Did you know that. Only 59% of sales reps will achieve their quota this year, down sharply from 67% last year ? Again, LinkedIn is a great tool for this.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 8, 2014
    [Facebook] Fixing my 2 biggest business problems – Locally unknown and a great product to offer
    My friends at Likeable Local are working hard for me, with access to Find New Customers logo and Facebook page too. 'Jeff Ogden , President of Find New Customers and winner of many marketing awards is very well known nationally, but unknown locally. What can I offer to help local businesses? My current community of Tampa/St. problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 8, 2014
    [Facebook] 7 Ideas to keep pace with the furious pace of social media change
    Jon Loomer focuses on Facebook advertising. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. Jon Loomer focuses on Facebook advertising. Here are the big ones: Facebook, LinkedIn, Twitter, Pinterest and YouTube. '“I give up,” she said. I’m leaving the business.” Now what?
  • HUBSPOT  |  SATURDAY, DECEMBER 6, 2014
    [Facebook] UX vs. Marketing: Can These Opposites Attract?
    One major cause of the app’s failure was it required a connection to Facebook, an attempt to create social value. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The first volume of The SoDA Report revealed a disturbing survey result earlier this year. Marketing is Selling. ?Marketing
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 5, 2014
    [Facebook] The Best Paragraph On Content Marketing I’ve Read All Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'This morning I woke up to this wonderful little article from the editors over at Digiday. It’s short and sweet. So go ahead and read it, then come on back. It’s ok. Not advertising.
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Facebook] The Stories You Meant to Read This Week, Summarized
    Then I get home and I find even more links on Facebook, Twitter, LinkedIn, etc. 'If you''re anything like me, you wake up in the morning and immediately start reading your email and social feeds. I know it''s not good for me, but whatever -- it''s just what I do in the morning.). A lot of those pervade the workday, too.). My point? So $30.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 5, 2014
    [Facebook] Visual Marketing Strategies for Today’s Top Social Networks
    Twitter | Facebook | Google+ | LinkedIn |. 'As a business or organization with a social media presence, creating consistent content is a must. But text alone won’t grab the attention of our audience, especially given the visual nature of many social networks. Author information. Rebekah Radice. Rebekah Radice. Visual Social Media Marketing
  • HUBSPOT  |  FRIDAY, DECEMBER 5, 2014
    [Facebook] 12 Clever Ways to Use More Visuals on Social Media
    Going beyond a single graphic or up to four on Twitter, you can create albums on Facebook and Google+ that can contain hundreds of photos. One solution to this problem is Flipagram -- it''s a fun app that you can use to create videos from still photos and share on Facebook, Google+, Twitter, and Instagram. Facebook! Post by.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 4, 2014
    [Facebook] 10 Things I’ve Learned About SEO in 2014
    Facebook Wants Your Money. Every Facebook update this year revolved around reducing non-sponsored posts from businesses. Because if you’re a business, Facebook wants you to pay to be there. Facebook tells us they are concerned about users, but I can tell you that if that were true, my feed would not be filled with ads.
  • HUBSPOT  |  THURSDAY, DECEMBER 4, 2014
    [Facebook] How to Write Ridiculously Persuasive Landing Page Content
    Noah Kagan, founder of OkDork and Facebook employee number 30, utilizes scarcity with the right balance that gets people (myself included) to sign up for whatever he is promoting. 'I used to think persuasion was a dirty word. For me, and there’s really no viable explanation for it, it was synonymous with deceit. Therefore we need to persuade.
  • TRADESMEN INSIGHTS  |  THURSDAY, DECEMBER 4, 2014
    [Facebook] Jerks are going to be jerks: Do’s and Don’ts for dealing with jerks online
    Social Marketing detractors facebook jerks Rachel Kerstetter social customer service social media social tips 'Rachel Kerstetter, PR Engineer, Sonnhalter. Sometimes in life you encounter people who are jerks. Via Mike Licht. As children, we were often told to ignore the jerks. Don’t fire back at them. Do fix legitimate problems.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 4, 2014
    [Facebook] You’ve Connected on LinkedIn Now What?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | You’ve Connected on LinkedIn Now What? 'How many of us can honestly say that we even know, let alone have a relationship with, any more than a small fraction of our connections on LinkedIn? I’m ashamed to admit that I do not. We’re connected. What a waste.
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 4, 2014
    [Facebook] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
    Nothing is more creepy than browsing for a specific product on a website via your laptop and then seeing that same product advertised on your Facebook news feed when using a mobile device. There are challenging things about collecting customer data – privacy concerns, data usage restrictions, maintenance and security demands.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Facebook] Top 5 Tools for Enterprise Marketing Teams
    Integrations with AdWords, Google Analytics, Facebook, Twitter, LinkedIn, and other platforms help you aggregate marketing metrics from all channels in one platform, with recommendations on where to make improvements (gaps in content, missing anchor text, missing page titles, best time of day to post blogs/social updates.). General
  • MARKETING ACTION  |  THURSDAY, DECEMBER 4, 2014
    [Facebook] 20 Social Media Terms for Non-Digital Natives
    In prehistoric times (before Twitter and Facebook), you could complain about, or praise (mention) a product to your friends and that’s as far as it would go. 'Do you sometimes feel completely out of the loop when you’re in a meeting at work and your social media millennials start throwing out terms like “mentions” and “brandjacking?” Handle.
  • EMAGINE B2B BLOG  |  WEDNESDAY, DECEMBER 3, 2014
    [Facebook] 7 Factors That Could Be Skewing Direct Traffic In Google Analytics
    Mobile social media apps like Facebook and Twitter do not pass the referrer information to Analytics, so these visits will be counted as direct traffic. 'The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. So what? We want to know!
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 3, 2014
    [Facebook] Nonprofit Social Media Without a Content Marketing Strategy Sucks
    Facebook post here. 'I still see too many nonprofits muddling through social media without any real sense of direction. random tweet there. And not a whole lot else. And if they do use other than the most “normal” sites, their purpose appears decidedly unclear. Very few have given much thought to, let alone […]. Author information.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Facebook] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    The answer lies with something called the Open Graph Protocol , which Facebook created in 2010. Pro tip : Try uploading your featured images to the COS as at least 610 pixels wide, which ends up looking better on Facebook, Twitter, and LinkedIn. Facebook. Here''s what a Facebook link post looks like: Post by. HubSpot.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] The Economist & Marketo: Figuring Out The Next Era of Marketing
    Facebook had only just left the college campus and was still being thought of as a place to tell people what you were having for lunch. 'Author: Sanjay Dholakia “What a long, strange trip it has been…”. For those of you that are as old as me, you’ll instantly know that quote is from the Grateful Dead’s famous song “Truckin”.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] Clickbait Can Hook Readers … But Is It Worth It?
    Facebook digs deeper Despite the negativity associated with clickbait in the marketing world, the tough reality is that it works. That’s why Facebook has decided to reduce the amount of attention that clickbait receives in users’ feeds. But do these headlines fall into Facebook’s definition of clickbait?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] What is Social Media Marketing?
    'For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications. have been putting together my company’s capabilities deck and have really had to think about this very carefully. development (is anyone listening?),
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] Allegations of LinkedIn Violating the Fair Credit Reporting Act
    James Wu | Facebook | Google+ | LinkedIn | Allegations of LinkedIn Violating the Fair Credit Reporting Act by James Wu - Maximize Social Business. 'LinkedIn may not enjoy this holiday season due to recent legal allegations it has grappled, and will continue to grapple, with. Wu contributes a monthly column on Social Media and Employment Law.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] Content Marketing Is A Strategic Solution To A Strategic Problem
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Or worse, they are campaigns. An e-book is not content marketing.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    As one would suspect, Facebook is the most popular method for sharing interesting content. Pinterest grabs 41% of the ecommerce traffic compared to Facebook’s 37%. Facebook Marketing stats. Facebook accounts for 15.8% 71% of online adults use Facebook. Of these, 83% use Facebook. General Marketing Stats.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] What’s next for digital marketing?
    The missing link to integrated marketing Malignant complexity and its challenge to every marketer Facebook — are businesses going to be in or out? flight away from Facebook and how it might play out. flight away from Facebook and how it might play out. 'New from The Marketing Companion! Just $12.99. Ready to rock?
  • MARKETING ACTION  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] How to Create an Editorial Calendar
    It also gives you built-in social media updates for Twitter and Facebook, unlimited users, and has task management and security features appropriate for a larger company. 'Last week we talked about why you might want to use an editorial calendar. As simple as possible. As easy to use as possible. Affordable. Shareable. no-tech calendar.
  • VIDYARD  |  TUESDAY, DECEMBER 2, 2014
    [Facebook] How to Use Video to Drive, Engage, and Qualify Leads
    500 years of YouTube video are watched every day on Facebook – think of where your prospects are spending their time! 'Video is much more than just a content medium for delivering your message. As marketing technology begins to catch up with marketing creativity, video is quickly rising to the top of many marketers’ toolkits.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Facebook] Radius Provides High Quality Data on Small Businesses
    Available data includes basics (address, phone, industry, company size, revenue, contact name), Web activity (presence of a Web site, Facebook and Twitter accounts, use of daily deals and check ins, and average review ratings), and technologies used. This latest vision was appealing enough to attract $54.7 businesses and their attributes.
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Facebook] The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1)
    With over 332K followers, 175K Facebook fans, and (predictably) incredible search authority, the Moz.com blog has long been heralded as an industry guidepost for how business blogging (and SEO) is done. 'If you''re anything like me (and my apologies if you are), you like lists. As the folks from Monty Python would say. DOUBLE-DOG DARE YOU!
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 1, 2014
    [Facebook] Goodbye Promotional Posts – Preparing for Facebook’s News Feed Update
    'Facebook recently announced that they plan on making significant changes to their News Feed that could have a big impact on the number of users exposed to a company’s post. Based on the feedback received by users, Facebook has concluded that they will now limit the organic reach of posts they deem too promotional. Getting new fans.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 1, 2014
    [Facebook] What Makes Video More Social Than Other Content?
    Twitter | Facebook | LinkedIn | What Makes Video More Social Than Other Content? 'With so many voices fighting for our attention, content has become common.  One of the reasons it has become so common is the attitude that prevailed a few years ago and still today that says that creating something was better than doing nothing.  Video
  • HUBSPOT  |  MONDAY, DECEMBER 1, 2014
    [Facebook] A Beginner's Guide to Choosing the Right Colors for Marketing Designs
    has used its iconic turquoise color on its Facebook page. 'Applying color is one of the most enjoyable parts of graphic design, but it can also be incredibly difficult to get right. Which colors look good together? How many should I use? How do I create a color palette? Get familiar with the color wheel. Explore color relationships. Design
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Facebook] 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | 10 Best Practices in Content Marketing Strategy Learned from #TsunaguJapan by Neal Schaffer - Maximize Social Business. 'This is a sponsored post written by me on behalf of Tsunagu Japan. All opinions are 100% mine. Content Marketing
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 28, 2014
    [Facebook] Analytics and Sleuthing Tools for reddit
    Between Google Analytics, Moz tools, Ahrefs, Facebook, StumbleUpon, reddit, and Twitter advertisement tracking, I get my fill. 'A lot of my friends in the marketing world are, like me, pretty big data nerds. mean, we have to be! Jesse is a professional blogger with a passion for homebrewing. Reddit
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 27, 2014
    [Facebook] 10 Great Things for 2014: My Business Blog Gratitude List
    LinkedIN , Twitter  and  Facebook  that make it easy AND fun to build communities! 'My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving.  It’ a fairly big holiday in the U.S., The 2.8
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