• ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Facebook] Why Agencies Should be Using Custom Facebook Audiences
    Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. In the past marketers had two basic campaign choices –  targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like  Facebook Ads. ActiveDEMAND does more than just post to your Facebook account.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Facebook] Go Where Your Customers Are – Wise Words from Sweta Patel
    Sure having Facebook, Twitter, and all these social networks is great. Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Facebook] The crisis of message credibility and impact on brands
    recent BuzzFeed report found that the top 20 fake news stories on Facebook about the election were shared 1.4 Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and friends. Words do matter.
  • SPIRALYTICS   |  TUESDAY, FEBRUARY 21, 2017
    [Facebook] Here's Why Every B2B Company Should Invest in Facebook Advertising
    There’s a common misconception that Facebook advertising is only applicable to B2C companies. Facebook has made it possible by allowing marketing professionals to target people based on their professional attributes such as previous and present employers, titles, competencies, and so much more. Social Media Paid Advertising
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, FEBRUARY 21, 2017
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Facebook] Buy domain names for all your pages, products, and services
    Internet Marketing Social Media Marketing 20th Century Fox Anticybersquatting Consumer Protection Act Applications April Fools' Day Auction Brand Business Insider DNS Domain name Facebook Generic top-level domain Google Google Analytics Google Search internet Landing page linkedin SEO Uniform Resource Locator WebsiteNow they all do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Facebook] A strategy to stay relevant in a tumultuous marketing world
    Facebook, YouTube, Snapchat? By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2017
    [Facebook] Live Video Marketing: What You Need to Know About This Hot Trend in 2017
    Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Two years ago, famed marketer Gary Vaynerchuk said this: “The single most important strategy in content marketing today is video. Period.”
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Facebook] The 21 Best Content Curation Tools
    Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Use Nuzzel to search for top news stories by topic, and discover the best news stories shared by your friends on Facebook and Twitter without being overwhelmed or missing anything.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Facebook] Knowledge management in the age of social media
    This became further clear when networking platform Facebook was launched and became an instant hit. The displayed statistics  reveal that as of April 2016, Facebook stands as the number one social network with 1.6 In simple words, user engagement is crucial as an average Facebook user spends over 36 hours on a monthly basis.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Facebook] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    first posted this list on Facebook and it provoked some interesting comments. For the first time in history the number of people active on private networks (like Messenger, WhatsApp and Snapchat) exceeded those using public social media platforms (like Facebook, Twitter and LinkedIn). But that’s a story for another blog post!
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Facebook] The Bird's Eye View of Video: New Stats from Twitter [Infographic]
    Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. Video is crushing it on social media. So, how can brands take advantage of high levels of video engagement on Twitter? Social Media Video IGSS
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Facebook] Infographic: How Event Marketing Can Boost Your Content Strategy
    You might partner with online influencers, use Facebook ads to target local consumers, or showcase user-generated content on your social pages and website. Internet users are bombarded with ads on almost every app, website, and social platform. Say you want to establish your company’s expertise in B2B software.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Facebook] Social Media 101: Managing your social media presence
    No matter your industry, the top hitters that we recommend for any business are as follows: Facebook. With nearly two billion monthly users , Facebook boasts the biggest social media user base and incredible targeting capabilities. Social Media Facebook social Social Media MarketingLikes and snaps and tweets…oh my!
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Facebook] Why every business needs a social media business audit
    In that case, here’s a checklist to get started: Facebook (page and personal). Example: Facebook Company Page – because I have a good number of likes on each Page post. Rewrite your Facebook Page info. Not active on social media? You are losing ground to competitors. But you already know that. Step 1: Start the audit. Twitter.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Facebook] Not Your Dad’s Content Marketing Trends—But Maybe Your Great (x5000) Granddad’s
    And these days, you don’t need a hushed audience and a darkened auditorium to reach your clients with video—as Facebook Live has shown, the right movie messages on their phones can equally tingle their spines. Nailing down marketing trends is targeting something that’s ever-moving. You’re not alone. Email—it will not die!
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 16, 2017
    [Facebook] Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns
    Users can export segments to other systems, including a two-way audience synchronization with Facebook and Google. It wasn’t until the end of a long demonstration that I finally understood what Zaius is. If anyone should recognize a CDP when they see one, it’s me. So what fooled me about Zaius? None of which really matters, I guess.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Facebook] Promoted Content: 5 Steps to Take Before Launch
    million pieces of content on Facebook every minute of every day. Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. Years ago, early adopters of these platforms reaped the benefits of what were relatively untapped markets. People share 1.3
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Facebook] Better built than bought – how to build your email marketing list
    McKinsey says that email is 40 times more effective for customer acquisition than Facebook.). Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why. But purchased lists typically lead to problems.
  • SNAPAPP  |  THURSDAY, FEBRUARY 16, 2017
    [Facebook] 75 Interactive Infographic Examples to Inspire 2017
    This interactive webpage compares the acquisition strategies of 5 different tech giants - Apple, Amazon, Google, Yahoo and Facebook - over the last 15 years. Between them, they have founded, funded and advised some of the world's largest tech firms, including Tesla, Facebook, Airbnb, Uber and more. And, for good reason. Enjoy!    . #1.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Facebook] The State of Video Marketing 2017 [New Data]
    Trends such as Facebook Live (used by 19% of marketers), Snapchat ( 8% ), Instagram video ( 26% ), 360 video ( 12% ), and virtual reality ( 7% ) are all available and within reach to marketers, but have all been slow to be adopted. Of course, it's no secret that video content has become staggeringly popular. Some of the highlights include.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Facebook] The 17 Best Project Management Tools
    Effective digital marketing is a team sport. It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. Such coordination can be challenging even when all team members work in the same office. Google Review Count:  317. Right now. Siasat.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 15, 2017
    [Facebook] 10 Amazing Interactive Videos
    Over 8 billion Facebook videos are played each day. Marketers continue to rank video as one of the most effective content types. Cisco predicts that 80% of all internet traffic will be streaming video content by 2019. Demand Metric reports that video now converts better than other content types. Oracle. Jeff Buckley. Vidyard. Brightcove.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Facebook] Apply Yourself: 28 Marketing Awards Worth Going For
    13) Facebook Awards. As of January 2017, Facebook continues to reign as the most-used social network worldwide. And in 2012, Facebook launched what were then called the Facebook Studio Awards, “ to recognize the agencies and brands that are pioneering this shift. ”. So go ahead -- apply yourself. This U.K.-based
  • CONTENTLY  |  TUESDAY, FEBRUARY 14, 2017
    [Facebook] Weekend Update: Should You Publish Every Day?
    ” According to Hootsuite , one of the best times to post to Facebook is between 12 and 1 p.m. In 2006, Time magazine realized its readers were too busy during the week to flip through each issue. When they finally could devote enough time to read the articles, the news was already old. ” Less crowded, more distribution. to 11 p.m
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Facebook] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Lauren Frye of Bizible. Like it? Technical: Planning. Technical: Field Mapping.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Facebook] The future of Twitter is as a protected essential public utility
    CA: Facebook, Insta, and Snapchat can’t do the same thing that Twitter can do, all these years later. CA: Facebook and Instagram — and maybe also Snapchat and Pinterest — are better investments for brands. CA: Yeah, the real time web just isn’t the same on Google or Facebook or anywhere else. followers.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 14, 2017
    [Facebook] Social Media Monitoring
    You can’t just check Facebook; you must keep tabs on every platform that you choose to participate in, and you must make those check-ins a regular business function. Today’s guest post comes from our friends over at the Salesforce Marketing Cloud. This article is for you! Want more insights into social media listening? 
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Facebook] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram. Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Meet the Instagram Experts.
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Facebook] Tips for Using Video to Increase Social Media ROI
    such as unique videos for your Facebook followers only, a potentially powerful incentive for increasing social engagements) is a winner. You’ve heard it said many times that “a picture is worth a thousand words.” It might be an old cliché, but it’s a truth that’s brought to bear in B2B marketing. Customer case study. Promotional.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Facebook] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Google Review Count:  345.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 13, 2017
    [Facebook] This is the week that was in B2B: from surrogate meeting attendees to AI tools
    Bonus material: Back Zack and Crack: Dave Trott on why a good mnemonic always wins.That ‘failed’ Superbowl potato ad.Two-thirds of Facebook and Twitter users activity is on Sundays. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services. Check it out here.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 12, 2017
    [Facebook] THE HACKIES: How to use your unique dataset to create valuable content
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on sharing it on social media, especially LinkedIn, Facebook, and Twitter. This article is a guest post by Jordan Con of Bizible. Like it? Hackie
  • JUNTA 42  |  SATURDAY, FEBRUARY 11, 2017
    [Facebook] This Week in Content Marketing: Could Snapchat Be the Next Myspace?
    Meanwhile, Instagram Stories is experiencing rapidly growing view counts and “insanely high” engagement to follower rates. I see three options here: Snapchat should either pull back on its plans for an IPO and beg Facebook to acquire it, find a new point of differentiation , or just change its name to Myspace and call it a day.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Facebook] What’s Holding Your Organization Back, and 4 Other Stories You Should Read
    My selections for this series usually fall into three camps: ridiculous humor pieces, thinkpieces about Facebook, and sports essays that I try to relate back to marketing. Selected by Joe Lazauskas, editor-in-chief. But not today! The New York Times: The Media’s Risky Love Affair With Leaks. Selected by Jordan Teicher, managing editor.
  • ACTIVEDEMAND  |  FRIDAY, FEBRUARY 10, 2017
    [Facebook] Track and Use Data from SMS/Text for Your Marketing
    WhatsApp and Facebook Messenger combined are responsible for more than 60 billion messages being sent daily. The Power of Incorporating SMS/Text Into Your Marketing. Mobile Everything’ is one of the fastest-growing trends, with people on their phones for a plethora of reasons, day and night. Some 18.7 More than 4.2 Get Data from Texting.
  • CONTENTLY  |  FRIDAY, FEBRUARY 10, 2017
    [Facebook] People Trust Facebook Less Than Congress
    Facebook is a social network. Even worse, Facebook fanned the flames by allowing the spread of fake news. has a “great deal” or “quite a bit” of confidence in Facebook. Yet, Facebook and Twitter still lag behind. Yet less than 15 percent trust Facebook and Twitter. ” Sixty-two percent of U.S.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Facebook] Social media strategy leaders: Kerry Gallagher
    We got a great response from our audience on Facebook and Twitter. Please follow Kerry on Twitter and check out the Citizens social media channels too: Facebook , Twitter , Instagram , and YouTube. Introduction to the Interview. Welcome to the next post in a series celebrating leaders in social media strategy. Welcome Kerry! In the 2.5
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Facebook] A Brief History of Snapchat
    In fact, since Snapchat's arrival to the social media scene, Facebook and Instagram have launched their own versions of some of Snapchat's most popular features. Instagram unveiled its own version of Stories , and Facebook launched filters and stickers on its photo app. “Snapchat isn’t about capturing the traditional Kodak moment.
  • CONTENTLY  |  THURSDAY, FEBRUARY 9, 2017
    [Facebook] Why You Should Question Most Video Marketing Stats You See
    There’s no doubting its growth, engagement power, and rising popularity, particularly with Facebook moving toward a video-first future. Brands Voices data eMarketer facebook videoWe all know the value of a good stat. It can add weight to an argument or back up the proposed benefits of a business. million words.
  • OPENTOPIC  |  THURSDAY, FEBRUARY 9, 2017
    [Facebook] The Buffer Guide to Video Metrics: Everything You Need to Know About Social Video Metrics
    Facebook believe that most of the content we consume online in the future will be video. In our State of Social Media report, eighty-three percent of marketers said they’d like to create more video content in 2017. And we can certainly see why marketers are so hot on social video. Brands & Marketers
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 9, 2017
    [Facebook] Interesting content marketing trends to watch for in 2017
    Additionally, images offer a huge impact on social sites like Twitter , Facebook , and Instagram. Social sites like Facebook, Instagram, and SnapChat are making it easier for brands to interact with their audience in real-time. Strategic content marketing is an integral part of successful businesses, both local and globally.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 9, 2017
    [Facebook] 5 Ways to Find Marketing Inspiration in Your Daily Life
    We check Facebook every five seconds. Author: Mike Madden You’ve been putting it off for long enough. That email won’t right itself. Nor will that landing page or banner ad. But someone just brought leftover birthday cake into the kitchen! Gosh, that cake looks good. Chocolate is your favorite. Decisions, decisions…. Subscribe to More Emails.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 9, 2017
    [Facebook] Why Your Twitter Marketing Strategy Is All Wrong
    Facebook is solid, and Instagram is going gangbusters. Twitter has evolved since its inception in 2006, and you can’t market on Twitter the same way you do on Facebook, Instagram, or any of the other social platforms. On the other hand, Facebook and Google generate about 40 percent each, according to Parse.ly.
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Facebook] How Experiential Marketing Works: 7 Enlightening Tips
    That’s what Facebook did with its IQ Live event, where the company used data on how businesses use the platform to create real-life experiences and settings that brought the numbers to life -- like the IQ Mart, which was a mock retail setting used to represent the online shopper’s conversion path when using social media for buying decisions.
  • CHIEFMARTECH  |  THURSDAY, FEBRUARY 9, 2017
    [Facebook] Blockchain-based digital tokens: the new brand logo?
    Facebook, Airbnb, Spotify) on top of it. So, for example, a protocol developer can write the same matching algorithms that Facebook, Airbnb, or Spotify uses and make it native to the protocol. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OpenBazaar. Maybe.”
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Facebook] Your 2017 Resource Guide to Digital Marketing Conferences
    Monitor any conference hashtags, Facebook groups, LinkedIn groups, and more. The smell of networking in the air. Booths freshly stocked with promotional items. Business cards at the ready. Anticipation mounting. You know what that means ‒ it’s almost conference season! What booths do I want to make sure I visit? So, where should you start?
  • HUBSPOT  |  THURSDAY, FEBRUARY 9, 2017
    [Facebook] 6 of the Best Messaging Apps for Different Scenarios
    Source: Apple. 6) Facebook Messenger. When to Use It: When You're Missing a Facebook Friend's Phone Number. But what happens when you need to reach someone who isn’t stored in your phone, but to whom you’re connected elsewhere, like Facebook? Enter Facebook Messenger. Source: Facebook. Those days are gone.
  • SPIRALYTICS   |  WEDNESDAY, FEBRUARY 8, 2017
    [Facebook] 5 Unforgivable B2B Facebook Advertising Mistakes
    Facebook is the leading social media platform used by marketers, according to a study by Social Media Examiner. While 66% of B2C companies choose Facebook as their top social media choice, only 37% of B2B marketers prefer it. However, the same study cites a huge difference between B2B and B2C companies. Paid Advertising
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Facebook] Essential 5 Step BuzzSumo Process For Social Media Agencies
    For example, if you were using BuzzSumo as one of your role model sites, you would quickly see that our audience likes to share content about Facebook and research or data, as well as headlines and what it takes to go viral. Use Content Analysis and Most Shared to identify the types of post your Facebook Audience prefers.
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 8, 2017
    [Facebook] Brand new MarTech agenda launched with 70+ talks and 100+ speakers
    Really over 70 sessions ?! Really over 100 speakers ?! Yes, and yes. Eyes bulging out of my head.). Logically, it shouldn’t be surprising. The field of marketing technology has grown tremendously over the past several years. But the gut-level impact, at least for me, transcends cerebral analysis. “Wow!” EXPERIENCE.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 8, 2017
    [Facebook] Diversity and Inclusion: The Surprising Marketing Trends from Super Bowl 2017
    But rather than mimicking the name-calling and hateful comments that have driven many Americans to take a Facebook break , these Super Bowl advertisers chose to focus on more positive (albeit still controversial) topics: diversity and inclusion. Remember when Super Bowl marketing trends were mostly focused on football, beer, and babes?
  • SNAPAPP  |  TUESDAY, FEBRUARY 7, 2017
    [Facebook] Anatomy of a Valentine’s Day Marketing Campaign
    The Pilot Love Guru campaign asked Pilot’s social media followers to do only one simple thing in order to participate: Share your valentine’s name with Pilot using the hashtag #PilotLoveGuru on Instagram, Twitter, Facebook or Snapchat. There are many great Valentine’s Day marketing campaigns out there. Each February is a marketing love-fest.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 7, 2017
    [Facebook] How B2B Marketers Are Finding Value in Social Media [Interview]
    How can marketers better leverage platforms aside from Facebook? Why do you think Facebook leads the way in terms of customer influence? Among the social networks we looked at, Facebook is the most widely adopted to date. We spoke to Bart Mroz , co-founder and CEO of SUMO Heavy , for additional insight into the survey results.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 7, 2017
    [Facebook] There’s nothing in the middle of the road but yellow stripes and dead armadillos
    Business Development and Sales Reputation Management Activism brand advocacy brand image brand marketing brands corporate brands Facebook Mark Zuckerberg political campaign politicsWill taking a side and taking a stand benefit your business and brand or will it destroy you? Of course it depends on your client base. Become that person.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 7, 2017
    [Facebook] 5 Myths About Sales and Marketing Alignment Debunked
    Yes, the digital experience will get you far since prospects engage with your marketing content on the company website, through a Facebook ad , or in their inbox. Author: Stacey Thornberry When it comes to sales and marketing, there are plenty of misconceptions due to lack of understanding and collaboration. promise.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2017
    [Facebook] How to Create 360-Degree Video: The Ultimate Guide
    Meanwhile, different sites like YouTube and Facebook have their own recommendations for the best cameras to use -- reviewing those lists might be helpful if you plan to share on a specific platform. 4) Stitch the footage to create a single video. There's something to be said for a truly remarkable experience. We share these experiences.
  • JUNTA 42  |  TUESDAY, FEBRUARY 7, 2017
    [Facebook] One Thing is Killing Content Marketing and Everyone Is Ignoring It
    All of them had Facebook pages. Your Facebook post? Why should your customers care about your e-newsletter, Facebook post, blog or video, asks @JoePulizzi. Editor’s note: Most marketers are searching for the answers on how to make their content marketing more successful. They came from all different industries. Pest management?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Facebook] The 28 Best Web Design Tools
    The core of any organization’s online presence is its website. company’s website is its face to the world, first impression for many prospective customers, online storefront or office, key brand communication vehicle, and digital sales engineer—all rolled into one. Google Review Count:  354. Pricing:  free. Google Review Count:  344.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 7, 2017
    [Facebook] How to Build an ROI-Driven Content Marketing Strategy
    “How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” ” Does this sound like the kind of discussion your team is having about content marketing? It’s not rare.
  • CONTENTLY  |  MONDAY, FEBRUARY 6, 2017
    [Facebook] Why Do Insurance Companies Advertise So Much?
    ” The commercial generated over 20 million “organic impressions” from people sharing the content on Facebook and Twitter, multiples of what company ads typically saw. How many insurance ad campaigns can you name off the top of your head? Probably a lot. “—just to name a few. Now think about insurance companies.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 6, 2017
    [Facebook] How to Protect Your Company’s Reputation on Social Media
    For example, Facebook allows you to assign different roles to different employees including admin, editor, moderator, advertiser, and analyst. Simply go to your Facebook Business Manager page and follow the steps listed. Keep an eye out for blogs published by Twitter , LinkedIn , and Facebook to stay on top of their new updates.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Facebook] 18 Productivity-Boosting Bots for Marketers
    For the purposes of this post, we're covering the bots that work within platforms like Slack -- a real-time messaging platform that many companies use for internal communication -- and Facebook Messenger. As marketers, many of us do our work within Facebook, anyway, to update social media pages or work on campaigns. Slack. 10) Meekan.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 6, 2017
    [Facebook] How to Master Social Media Marketing in 2017
    From which sites are trending within your industry to the latest Facebook features and Instagram influencers – let alone the development of completely new social media platforms every time you turn on your laptop. Social media is a constantly evolving medium. How can modern marketers expect to keep up? The secret is to embrace the […].
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Facebook] 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More
    From usage numbers to engagement statistics, it was incredible to see just how impactful networks such as Facebook, Twitter, and Instagram have become. For example, not only is Facebook home to 1.23 34 Stats to Help You Plan Your Social Media Strategy on Facebook, Twitter, Instagram & More. Facebook. and Canada.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 6, 2017
    [Facebook] Can We Adapt Ourselves To Adaptive Content
    Every platform from Facebook, Twitter and LinkedIn has its size guidelines, and visuals need to be created according to […]. I know seeing the cover image might have given you the creeps. But let’s try and focus, shall we? For years we have been arguing with our design team about creating the perfect social media visuals.
  • JUNTA 42  |  SATURDAY, FEBRUARY 4, 2017
    [Facebook] This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook
    We also discuss potential revenue models Medium might pursue, and talk about why it seems like digital advertising is shrinking for all publishers… except for Google and Facebook. Our The post This Week in Content Marketing: Digital Advertising Shrinking, Except for Google and Facebook appeared first on Content Marketing Institute.
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Facebook] The Master AI Poker Player, and 3 Other Stories You Should Read
    Thompson uses Trump’s quick rise to power and Clinton’s ignominious defeat, as the purest example yet of how the internet’s gatekeepers (Facebook and Google) reward extremism, passion, and emotion. I’m not sure the marketing space has fully reckoned with the shift, but one thing is clear: The ones who do will win.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 3, 2017
    [Facebook] Increase LinkedIn Engagement by 386%
    While Facebook may have the highest profile of the current crop of social networking sites, smart marketers know that LinkedIn is an important part of their online marketing strategy. Did you know that LinkedIn’s visitor-to-lead conversion rate is actually 3 times higher than Facebook or Twitter? 184,000,000 unique visitors per month.
  • OPENTOPIC  |  FRIDAY, FEBRUARY 3, 2017
    [Facebook] After Spending Millions, Here are the Top 7 Lessons from a Facebook Ad Agency
    The web is overflowing with how-to guides on running a Facebook ad campaign. Re-marketing or re-targeting ads should be a top priority Most people think of running a Facebook ad. The post After Spending Millions, Here are the Top 7 Lessons from a Facebook Ad Agency appeared first on Opentopic. Brands & Marketers
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 3, 2017
    [Facebook] 10 most inspiring digital marketing stories of 2016
    By using Facebook ’s boosted posts , Dacia placed ads related to their Sandero, Logan, and Stepway models. Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Like this post?
  • HUBSPOT  |  FRIDAY, FEBRUARY 3, 2017
    [Facebook] How to Prep Your Agency for a Successful PR Launch
    Your Facebook page is your secret weapon. Take advantage of Facebook Live to host a live event to address issues that your prospects care about, or answer questions about things they’re interested in. Facebook Live is a great tool to address questions, while helping spread the word about what you do. more social shares.
  • CONTENTLY  |  THURSDAY, FEBRUARY 2, 2017
    [Facebook] Ask a Content Guy: How Do I Stand Out From My Competitors?
    Native video on Facebook, in particular, has changed the game. Most major publishers invested heavily in Facebook video in 2016 and saw a big jump in engagement, per NewsWhip. If you watch for just three seconds , Facebook counts that as a view. But Facebook is still the dominant media platform of our time. Ashleigh, DHi.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 2, 2017
    [Facebook] The 10 most fascinating people in B2B marketing in 2016
    Or send him your Twitter and Facebook follower lists. Given the enthusiastic reception given to my debut “most fascinating” list last year, let’s make a tradition of it. Here’s my fresh list of ten innovative thinkers and doers in the world—and I mean the wide world—of B2B marketing which, for most companies, involves a global scope. friends.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 2, 2017
    [Facebook] Chatbots: Marketing Tools You Can Fit into Your Content Strategy
    Now, thanks to Facebook launching chatbot support for its messenger service back in April 2016, more companies than ever are embracing the automated customer service platform to reduce some of the human burden on the more tedious elements of their content strategy. Sounds like a dream, right? Only catch: how do you feel about robots?
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Facebook] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. The differences between the two are largely visual -- Giovanni Perri of Rebel Hack likens them to the visuals that might appear in your Facebook News Feed.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Facebook] The 24 Best Email Marketing Tools
    While email is the most mature (that sounds better than “old,” right?) form of digital marketing, there’s no shortage of marketing technology innovation in this area. According to recent research from Radicati Group , worldwide email volume will reach 207 billion messages this year—more than half of those for business. 10) Rebump.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Facebook] The One 2017 New Year’s Marketing Resolution You Must Keep
    Expand and deepen relationships across the top social platforms (Facebook, LinkedIn, Twitter) with integrated campaign scheduling and detailed tracking reports. It’s a month into the New Year already! Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time?
  • VIDYARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Facebook] 6 Video Tips for Small Businesses on a Budget
    That means you should be using your video on your website, your blog, Facebook, Twitter, YouTube, and more. Everything we do, it seems like we’re looking for the most efficient way to do it. That’s the name of the game in 2017. As a small business, the way you do business probably follows the same line of thinking. videos. 1. Use Technology.
  • CONNECTING ELEMENT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Facebook] Facebook’s star continues to rise in 2017
    CE account director, Emmaline McAndrew, explains how omnichannel marketing helps your customers and why Facebook Live is kind of a big deal. The post Facebook’s star continues to rise in 2017 appeared first on Connecting Element.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 1, 2017
    [Facebook] Why does Facebook want to build a phone?
    Recently, CNET reported that Facebook might be working on a phone of its own. Facebook is the only one of the big players that doesn’t have a phone or a tablet—Apple and Google obviously have both. What would be in a Facebook phone? But beyond features, why does Facebook want a phone? All the cool kids are doing it.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 1, 2017
    [Facebook] Fake News Might Kill the Future of Native Advertising
    Facebook and Instagram sponsored posts are perhaps the most recognizable examples of the native ad format. When you look at some of the most widely shared fake election stories on Facebook, as analyzed by Buzzfeed , you immediately notice the clickbait headlines that tempt you to click and share, even if the content smells a little funny.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Facebook] Blast From the Past: 7 Websites That Were One Thing, But Now They're Another
    Employees: 3,700. 3) Facebook. There have been many pop cultural references to Facebook since its 2004 launch. Once upon a time, back in 2005, there lived on the internet a website called YouTube. It's a name that, today, many people recognize as a video-sharing website -- and much more -- that's owned by Google. What were they then?
  • CONTENTLY  |  TUESDAY, JANUARY 31, 2017
    [Facebook] How to Build a Better Lead Form
    Perhaps you can offer an external log-in option, which lets your audience fill forms with social profiles on networks like Facebook and Twitter. Say you’re walking on the sidewalk, minding your own business on the way back from lunch, when you lock eyes with a street canvasser. Lead forms are the canvassers of the marketing world.
  • BIZNOLOGY  |  TUESDAY, JANUARY 31, 2017
    [Facebook] PSA: your virtual online friends are part of your family
    So, no social media check ins, no Facebook Live , no Twitter , and no YouTube vlogging. Mostly Facebook, to be honest. The same goes for my clients, past and present, my friends, both real virtual online and IRL, and even, possibly, my 49,400 lurkers on Twitter and 4,900 lurkers on Facebook. Amazing docs, nurses and techs.
  • VIDYARD  |  TUESDAY, JANUARY 31, 2017
    [Facebook] A Story of How Baseball and Video Helped Create a Winning Sales Development Team
    Marketers are a tough crowd and your Facebook feed is changing. He saw that Facebook was massively upping their investment in and commitment to video. What makes a good salesperson? No, forget that. What makes a great salesperson? Despite tasting the same, the experience of the pina colada is a hell of a lot different. It’s fun.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Facebook] The Essential Artificial Intelligence Glossary for Marketers
    But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? Generally, they “live” inside of another messaging application, such as Slack, Facebook Messenger , WhatsApp, or Line. Algorithm.
  • ACT-ON  |  TUESDAY, JANUARY 31, 2017
    [Facebook] 10 Content Creation Mistakes That Make Me Crazy
    So long as the salmon stay off Facebook. ;). What are most content marketers doing for 2017? Creating more content. So if you’re going make more, I recommend you do it right. Here are ten of the most common content marketing mistakes I see: 1. You botched the headline. Headlines matter. A lot. So how long do you spend on your headlines?
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Facebook] The 29 Best Web Analytics Tools
    Connect data from Google Analytics, AdWords, Search Console, Facebook Insights, and other sources then create reports from scratch or using pre-built templates. Simple Facebook reports for business for spotting trends and opportunities, with industry comparisons for performance benchmarking. Google Review Count:  600. Pricing:  free.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2017
    [Facebook] How Your Agency Can Use Social Media to Attract New Talent
    Encourage employees to share their own insights about working for your agency on LinkedIn, Facebook, Twitter, Instagram, and other relevant social media platforms. Like them on Facebook, interact with their tweets, and follow the trends that research shows are proving the most successful. 4) Network freely. Marketing Agency
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [Facebook] B2B Paid Content Distribution: Facebook vs. LinkedIn
    At one point, I explained that experimenting with paid Facebook distribution could be a cost-efficient way to grow its target audience. “We don’t think anyone’s looking for our content on Facebook. They also believe users won’t be interested in work-related content on other social networks—particularly Facebook.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 30, 2017
    [Facebook] This is the week that was in B2B: from MailShrimps to Robot media buyers
    goes to Google, Facebook and Twitter who according to Fast Company are actively trying to tackle the bad habits of their employees. goes to Marketing Land as it looked to set the record straight on how much B2B companies should be investing in digital marketing. Complex sales cycle? The recommendation is to direct 25-50% of budget on digital.
  • CONTENTLY  |  FRIDAY, JANUARY 27, 2017
    [Facebook] What Would Steve Jobs Do? and 4 Other Stories You Should Read
    Last year, Mark Zuckerberg drew parallels to a savvy, pandering politician after meeting with leaders of the GOP to discuss political neutrality on Facebook. While lack of experience can apparently be overlooked, it’s ironic that such talk has heated up despite a decline of trust in Facebook post-election. It is a gilded despair.”
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Facebook] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    For example, you can publish live video on Facebook , ephemeral messages on Snapchat , photos on Instagram , and blog posts on LinkedIn. The creation of mobile devices has made multitasking close to ubiquitous in the modern world. The Current State of Content Marketing. What's a marketer to do? How to Create Content That Gets Consumed. Video.
  • BULLDOG SOLUTIONS  |  THURSDAY, JANUARY 26, 2017
    [Facebook] 2016’s Must-Read List for B2B Marketers
    From Snapchat to Facebook Live, video is taking over. Successful marketers are well-rounded. But staying informed about so many digital disciplines is challenging. Understanding new technologies and how to operationalize them requires a certain level of executional investment. And then, to do it better than the other guys? The good news?
  • CONTENTLY  |  THURSDAY, JANUARY 26, 2017
    [Facebook] 3 Ways Google Can Have More Credible Search Rankings
    After the 2016 presidential election, Facebook took heat for being another platform propagating bad information. Facebook is also trying to penalize misleading sites by preventing them from benefiting from ad revenue. Media ads adwords facebook Google Search seo the guardian“Did the Holocaust happen?” ” 2.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 26, 2017
    [Facebook] Businesses Investing More in UX to Enhance Customer Experience in 2017
    For example, two-thirds of customers said they find Facebook “easy to use” and use it most frequently (75 percent) when compared to other sites like Instagram (12 percent) and Twitter (9 percent). Product teams, in particular, are finding that receiving continuous feedback from customers during prototyping helps refine concepts.
  • INFER  |  THURSDAY, JANUARY 26, 2017
    [Facebook] Why Atlassian will be a $50+ billion company in 10 years
    It’s currently at an impressive 29 years, which makes Atlassian’s development team more sustainable than those at buzzier companies like LinkedIn, Facebook, Twilio, and Dropbox. This article was originally published on VentureBeat  by Vik Singh , Co-Founder and CEO at Infer. Recently, Atlassian made a very smart move by acquiring Trello.
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