• MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Facebook] Mi6 Agency’s Top Charts for July 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. What’s the Best Chart to Use for my Strategy Presentation? Week of July 11th.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Facebook] Is Word-of-Mouth Marketing Still Worth Your Time?
    Facebook is the most comprehensive social network, in terms of word of mouth, because it even enables business reviews through its platform. Through conversations, such as those taking place on a Facebook thread, interested parties can be identified. The adage goes that word of mouth is the best form of advertising.
  • DIVVYHQ B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Facebook] Definitive Guide to Planning a New Content Initiative
    Sharing blog content daily on Facebook, Instagram and Twitter 3. THE DEFINITIVE GUIDE 1 THE DEFINITIVE GUIDE 2 Introduction For the last decade, DivvyHQ’s founders have been helping the world’s leading marketers. to plan and produce effective content for their respective companies. In that time, we’ve. high-quality, relevant content? target.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Facebook] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Facebook] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Facebook] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Facebook] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Facebook] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Facebook] Why Cisco Is Hiring Over 200 Content Marketers
    Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. “Facebook can always change the rules of the game.” “Her vision is to be a leader in real-time personal marketing communications.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Facebook] Why Cisco Hired Over 200 Content Marketers
    Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. “Facebook can always change the rules of the game.” “Her vision is to be a leader in real-time personal marketing communications.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Facebook] Fashion Influencer Marketing: What Good Looks Like
    social influencer is someone who uses a social network like Facebook, Twitter, Pinterest, Instagram, YouTube, or other sites to deliver opinion pieces or feedback about a particular product. How many Facebook posts, news articles or blogs have you seen that start with “This person is wearing a stunning X to the Met Gala?”
  • ION INTERACTIVE  |  FRIDAY, JULY 22, 2016
    [Facebook] Interactive Content Marketing Weekly Roundup: July 18-22
    Facebook. Did you miss what went on this week in interactive content? Don’t worry! Your friends at ion interactive have you covered with our weekly recaps every Friday.   7 Examples of Brilliant Interactive Assessments Content Marketing Institute reports that assessments are the most-used type of interactive content. It’s a win-win! Twitter.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Facebook] 5 Instagram Tips To Get The Most Out Of Visual Marketing – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Years back, Facebook was probably the first thing you look at when you wake up in the morning. Opentopic blog >> opentopic.com If your business is not using Instagram, you are definitely at a huge lost. Instagram is more than a sharing application or a social media platform. Marketing ROI Cmo marketing roi
  • WEBBIQUITY  |  THURSDAY, JULY 21, 2016
    [Facebook] How to Be Creative in B2B PR
    Don’t let that narrow your focus too much though, platforms like LinkedIn and Facebook have also been known to yield really excellent B2B results. Guest post by Heather Baker. Creativity isn’t the sole domain of consumer PR; if anything, it requires more creativity to craft the perfect angle for a complex B2B subject. Send journalists a gift.
  • CONTENT STANDARD  |  THURSDAY, JULY 21, 2016
    [Facebook] What Must Fall if Twitter Is to Succeed?
    Rather than continue to change in ways that require relearning and massive campaign revamps, Twitter has carefully added products to its portfolio without pushing over-the-top integration on its users (I’m looking at you, push notifications from Instagram telling me which dog accounts my random high school friends from Facebook run now).
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Facebook] The 9 Circles of B2B Marketing Hell
    The individual platforms don’t communicate with one another to reconcile data, meaning that a visitor could click on an Adwords campaign on Monday, LinkedIn campaign on Tuesday, a Facebook ad on Wednesday, and then convert on Thursday. B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2016
    [Facebook] The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels
    It doesn't take a brave soul to advertise on Facebook. Everyone is advertising on Facebook. Blab and Facebook Live Stream followed closely behind in mid 2015. Facebook Live is also an emerging live streaming technology that is getting pretty popular. 6 months ago, I didn't care a hoot about augmented reality games.
  • CONNECTING ELEMENT  |  WEDNESDAY, JULY 20, 2016
    [Facebook] Pokémon GO: How brands are getting involved
    Blog digital marketing agency facebook location-based marketing mobile app marketing Pokemon GO Real-time marketing social media social media marketing Twitter user-generated contentWhat’s it all about? Developed […]. The post Pokémon GO: How brands are getting involved appeared first on Connecting Element.
  • ION INTERACTIVE  |  WEDNESDAY, JULY 20, 2016
    [Facebook] Account-Based And Content Marketing Programs Are Not Campaigns
    Look to the targeting capabilities on LinkedIn sponsored updates, Facebook, or even Twitter profiles to serve personalized content experiences. Account-Based and Content Marketing Programs are similar in many ways. In our last article, we talked about how ABM needs content marketing to work. And this is equally true in B2B marketing.
  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Facebook] 4 Simple Secrets to Optimal Content Scheduling
    Other social media (which allow longer content, like Facebook, LinkedIn and G+) do not require such frequency. ” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. It’s all about how you prepare and how far ahead you plan.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Facebook] 5 Instagram Tips To Get The Most Out Of Visual Marketing – Opentopic
    Years back, Facebook was probably the first thing you look at when you wake up in the morning. Opentopic blog >> opentopic.com If your business is not using Instagram, you are definitely at a huge lost. Instagram is more than a sharing application or a social media platform. Marketing ROI Cmo marketing roi
  • READYPULSE  |  TUESDAY, JULY 19, 2016
    [Facebook] Selecting the Best Social Networks for Business
    Know that Facebook, Instagram , Twitter and Pinterest each have significantly different audiences. Even though marketers want to be everywhere, at all times, it may not be the best approach for your social media strategy. While integrating business and social media is important, brands shouldn’t feel pressured to be on every social platform.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Facebook] If you post it will they come?
    So, the moment I post this onto Biznology, I’ll do the following: I’ll run over to Facebook’s Sharing Debugger to make sure all my shares will look right. I work harder promoting my online content than I do writing the posts themselves. And so does everyone else, including mainstream media. Not even revolutions just happen.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2016
    [Facebook] 4 Scrappy Content Hacks for Your Marketing Toolbox
    Whether it’s #ThrowbackThursday on Instagram or populating Facebook’s timeline feature, these content classics can be a tremendous asset. Author: Nick Westergaard Content is king! Content rules! No one is going to tell you in this day and age that you need to create less content. Content creation can get real complex, real fast.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 19, 2016
    [Facebook] The 3 factors behind Snapchat consumer behavior
    You don’t need to be a Snapchat expert (or Facebook, or Twitter, or email…) you just have to be a people expert. Think about that: As of today, right now, more people will use Snapchat than the social network we so often cite in marketing right behind Facebook. By Jay Acunzo, {grow} Community member. Answer: Water. Let’s dive in.
  • WEBBIQUITY  |  TUESDAY, JULY 19, 2016
    [Facebook] The 17 Best Keyword Research Tools for SEO and SEM
    Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. And of course, keyword stuffing, as an SEO tactic, is long dead. and Amazon.com.
  • HUBSPOT  |  TUESDAY, JULY 19, 2016
    [Facebook] Are Ads Worth the Investment? [Free ROI Calculator]
    Facebook, Twitter, and LinkedIn all have good solutions for this. Marketers considering ads always ask me the same thing: “How much should I spend?”. It’s a good question -- an important question -- but it’s the wrong question. The right question is: “For every dollar I spend on ads, how much will I get back?”. Ready to give it a try? Bingo.
  • OPENTOPIC  |  MONDAY, JULY 18, 2016
    [Facebook] The One Big Secret of Social Media Success
    The post The One Big Secret of Social Media Success appeared first on Opentopic. Cognitive Technology
  • CONTENTLY  |  MONDAY, JULY 18, 2016
    [Facebook] 5 Content Marketing Trends Sweeping Europe
    With 1,000 images and 160 videos at its disposal, Adidas doubled its YouTube audience, attracted over a million new fans on Facebook, and generated 2.1 To promote its Hypnôse Volume-à-Porter mascara, Lancôme recently partnered with social media influencers and bloggers to create a series of Facebook and Instagram videos. Mobile video.
  • CONTENT STANDARD  |  MONDAY, JULY 18, 2016
    [Facebook] Why Silent Facebook Video Is So Popular
    Brands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless. Silent video isn’t unique to Facebook. But not all companies are keeping up with the trend.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Facebook] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business. To make people's lives even easier, they let you use your Facebook or Google Apps login, shortening the conversion path even further. But what about a website's 'Contact Us' page? Well done.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Facebook] From Scratch: Four (Free) List Building Strategies
    They look for local artists, musicians, and stylish influencers who embody the Adidas brand, have unique personalities and strong styles, who are creative on social media, and who have a substantial following on Twitter, Facebook, Instagram and other platforms. In this post, we’ll cover the first four. First things first: Nail the basics.
  • OPENTOPIC  |  SUNDAY, JULY 17, 2016
    [Facebook] The 3 Pillars of Mobile Marketing
    In fact, according to a Facebook study, “73% of people always have their mobile device. Opentopic blog >> business2community.com Despite being only halfway through 2016, the stats about mobile usage are staggering. Increasingly, people are using mobile devices, such as smartphones and tablets, for more than checking email and texting.
  • JUNTA 42  |  SATURDAY, JULY 16, 2016
    [Facebook] This Week in Content Marketing: Most Brands Failing at Customer Experience
    Next, we marvel at global agency WPP’s gigantic investment in Facebook advertising over the last year, and discuss whether a new cooking magazine launched by a digital agency is news or a non-event. Robert and I agree this rate of growth is astounding, and we point to Facebook’s role as a powerhouse player in the world of online advertising.
  • CONTENTLY  |  FRIDAY, JULY 15, 2016
    [Facebook] ‘Facebook Live’s Identity Crisis,’ and 5 Other Stories You Should Read
    Yet the majority of cable news footage from events last week in Falcon Heights, Dallas, and Baton Rouge came from live streaming on Facebook Live and Periscope. ” If viewers can find the footage on Facebook, why tune in to CNN? The Ringer: Facebook Live’s Identity Crisis. Voices Facebook Live What We're Reading
  • BIZIBLE  |  FRIDAY, JULY 15, 2016
    [Facebook] All 11 Marketing Attribution Models, Explained
    Social marketers who want to show their value will use Facebook’s default Last Facebook Touch model or Twitter’s default Last Twitter Touch model. The upside is that these models usually come standard with their channel -- Facebook Insights uses a Last Facebook Touch model, AdWords Analytics uses a Last AdWords Touch Model and so on.
  • ION INTERACTIVE  |  FRIDAY, JULY 15, 2016
    [Facebook] Interactive Content Marketing Weekly Roundup: July 11-15
    So take a page from the hip hop chronicles and start hustling.   Be sure to check out the ion interactive Medium publication daily and follow us on Facebook , Twitter and LinkedIn ! We’re smack dab in the middle of the summer months. Yea, sure, we can track where the prospect originally came from but what about the exact piece of content?
  • MODERN B2B MARKETING  |  FRIDAY, JULY 15, 2016
    [Facebook] Your Buyers Are Basically Pokémon, So Level Up
    Pokémon GO–the new mobile app that lets you catch “pocket monsters” around you through GPS and augmented reality–has more daily engagement than Facebook Messenger and Instagram combined, according to data from SimilarWeb. Last night, I decided that cruising by PokéStops would be more fulfilling than a first-date conversation.
  • CONTENT STANDARD  |  FRIDAY, JULY 15, 2016
    [Facebook] How Snapchat Marketing Is Changing the Way Brands Interact with Consumers
    Just when brands were getting pretty good at the big social media platforms (Facebook, Twitter, Instagram, and Pinterest), Snapchat had to come along and turn everything upside down. This concept has particular resonance given the lack of intimacy on other social media networks, particularly Facebook. Why Users (and Celebs) Love It.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Facebook] 7 Ways to Attract B2B Buyers With Mobile Marketing
    Use popular apps, like Facebook and LinkedIn, to address an audience that loves to browse content. Follow Sophorn on Twitter   (@Trumpia) , LinkedIn , Facebook and Google+. This article was posted as a Guest Blog Post by our affiliates at  Trumpia. . Optimized pages load quickly and are set up differently to fit on smaller screens. 1.
  • HUBSPOT  |  FRIDAY, JULY 15, 2016
    [Facebook] How to Launch a Successful Online Community: A Step-by-Step Guide
    There are "free" platforms like Facebook and Google+ which offer community-like features, however using them has its pros and cons. It's no secret that the way people buy has f undamentally changed over the years. The best way to start off is to determine why you are building the community to begin with. Ease of use and good user interface.
  • OPENTOPIC  |  THURSDAY, JULY 14, 2016
    [Facebook] Facebook Blocks Ad for Hemp Reporting – MediaShift
    Because a recent experience with Facebook left the impression that reporting on the plant. The post Facebook Blocks Ad for Hemp Reporting – MediaShift appeared first on Opentopic. Opentopic blog >> mediashift.org Protein powder derived from hemp is a popular ingredient in many consumer products.
  • HALEY MARKETING  |  THURSDAY, JULY 14, 2016
    [Facebook] What Does Social Sharing Accomplish?
    Facebook. Does your company use social media? Are you performing any kind of social sharing? If not, start. If you are, are you using it correctly? Owning and operating a staffing or recruiting firm is very different from owning a bike shop or bakery. So why would you use social media the same way? LinkedIn (Part I). LinkedIn (Part II).
  • VIDYARD  |  THURSDAY, JULY 14, 2016
    [Facebook] The Brilliance Behind the Ford Barking Lot
    That said, seeing funny dog videos from major brands showing up on Facebook is eye catching, to say the least. A few weeks back, Ford’s Barking Lot video caught my eye: As I was scrolling through my feed, I saw this spinning little chihuahua without audio. With a little paid promotion behind it on Facebook, we’ve seen outstanding pickup.”
  • BIZNOLOGY  |  THURSDAY, JULY 14, 2016
    [Facebook] Social media, echo chambers, and the decline of discourse
    It’s easy to blast insults at people we disagree with on Facebook, where there is no expectation of a give-and-take. Social Media/PR Brexit Brookings Institution Chicago Tribune Dhruva Jaishankar donald trump echo chamber election 2016 Facebook Garrison Keiller misinformation politics Robert Gates social media Television twitter UK
  • HUBSPOT  |  THURSDAY, JULY 14, 2016
    [Facebook] What Does the Future of Facebook Advertising Look Like? [New Data]
    Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely. And that's where HubSpot and Social Bakers' new ebook The Future of Facebook Advertising comes in. million Facebook and Instagram ads to help you perfect your Facebook advertising tactics.
  • NUSPARK  |  WEDNESDAY, JULY 13, 2016
    [Facebook] Who Should Nurture B2B Leads with Social Media?
    Any touchpoint with a prospect on LinkedIn, Twitter, Facebook or another platform could be a nurturing opportunity for: Executives: The C-suite is in a unique position to not only be the governing heads of the organization, but also thought leaders in their industry. There is still some work to be done on that mind-set issue. Social Selling
  • CONTENTLY  |  WEDNESDAY, JULY 13, 2016
    [Facebook] Media 2020: The Marketer’s Guide to the Present and Future of the Internet
    Ads optimized for mobile and social media are growing increasingly popular as powerful ad networks like Facebook prove to be a much more effective, data-driven solution for digital advertising. The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. percent.
  • CONTENTLY  |  WEDNESDAY, JULY 13, 2016
    [Facebook] Media 2020: The Marketer’s Guide to the Present and Future of the Internet
    Ads optimized for mobile and social media are growing increasingly popular as powerful ad networks like Facebook prove to be a much more effective, data-driven solution for digital advertising. The commercial internet as we know it began 22 years ago when AT&T ran the first banner ad in Wired’s online presence HotWired. percent.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Facebook] Using Lookalike Audiences to Scale Facebook Advertising
    Opentopic blog >> growthpilots.com Facebook has become one of the most effective advertising channels thanks to the amount of data it has on its users. This data allows for a wide array of targeting methods for advertisers on Facebook. The post Using Lookalike Audiences to Scale Facebook Advertising appeared first on Opentopic.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 13, 2016
    [Facebook] Millennials Want to Identify with Brands and Their Content
    Think of the most popular apps that Millennials use on a daily basis, such as Facebook, Tinder, and Snapchat. Millennials are officially America’s largest generation. According to recently released population estimates from the U.S. Census Bureau , there are approximately 75.4 As a marketer, why should you care? Currently, U.S.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 13, 2016
    [Facebook] Why Your Brand’s Content Strategy Should Cover the News
    News discovery figures pretty heavily on multiple social networks, not just Facebook. Sixty-six percent of Facebook users get news on the social network, compared to 59 percent of Twitter users and 70 percent of Reddit users who get news on the respective platforms. Because Facebook is so huge, its reach is much larger.
  • SNAPAPP  |  WEDNESDAY, JULY 13, 2016
    [Facebook] Hitting the Emotional Core: Talking Resonance With Jessica Mehring
    On Facebook’s Edict that Writing Is Dead. ” I loved it! Have you ever had a friend that just didn’t always get it? Despite being perfectly sound of mind and despite being aware of all of the details of a specific situation, they behave in ways that make you scratch your head. Check out our conversation below! Absolutely, all the time.
  • OPENTOPIC  |  WEDNESDAY, JULY 13, 2016
    [Facebook] What Everyone Gets Wrong About Facebook Ads – Shopify
    Opentopic blog >> opentopic.com Ecommerce has long had a love-hate relationship with Facebook ads. The most vivid illustration of this bipolar affair came back in 2012 — immediately before Facebook’s stock went public — when two mega-enterprise-level companies dropped two equally mega-enterprise-level bombs.
  • PUREB2B  |  TUESDAY, JULY 12, 2016
    [Facebook] 15 Effective Ways to Reduce Cost Per Acquisition
    The more contacts you have on your email list, the less you need to spend your marketing budget toward renting ad platforms like Google, Facebook, social media platforms, and the like. Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? Effective Strategies to Reduce CPA. Pause them.
  • WRITTENT  |  TUESDAY, JULY 12, 2016
    [Facebook] 640+ Power Words That Sell to Maximize Your Conversions
    Words to Increase Facebook Shares, Likes, and Comments. According to Neil Patel’s infographic The Surprising Words That Get Content Shared on Social Media , these words are the best ones to share on Facebook to get more shares, likes, and comments. Are you struggling to find the right words to sell your product or idea? Because. Hurry.
  • BIZNOLOGY  |  TUESDAY, JULY 12, 2016
    [Facebook] Kindness opens many doors online
    Facebook, right ? Content Marketing Influencer Marketing Internet Marketing Public Relations blogger outreach Facebook Influencer marketing instagram social media twitter YouTubeThere are a lot of a s online, though very few of them are dyed-in-the-wool. It’s a vicious cycle. Reddit, right ? Twitter? Lewis. and attention-seeking.
  • HALEY MARKETING  |  TUESDAY, JULY 12, 2016
    [Facebook] Here’s How Your Staffing Agency Can Jump on the Pokemon GO Craze
    That’s almost the same amount of time a user spends on Facebook and more than any other social app. . Striking when the iron is hot. . When a craze sweeps your city, state, region, country or even the world, we need to take a step back and quickly think about how we can relate our business. Yes, I said Pokemon. resume review? Salary guides? .
  • SNAPAPP  |  TUESDAY, JULY 12, 2016
    [Facebook] How to Optimize Your Promotion Channels & Increase Conversion Rates
    For example, your LinkedIn followers may be more mature and business-driven, whereas your Facebook audience might be one that prefers more lightweight, fun content. Written by Katherine Boyarksy , Lead Generation Specialist at HubSpot.  . Here are some quick wins to increase conversion rates on your promotion channels. 1. Social. Email.
  • CONTENTLY  |  TUESDAY, JULY 12, 2016
    [Facebook] Contently Case Story: These 4 Engagement Metrics Proved HouseLogic’s Content ROI
    The articles were shared on the same channels—Facebook and email—after the headlines were optimized through Outbrain. Contently Case Stories is a series highlighting some of Contently’s most successful clients. One might not think the National Association of Realtors would be on the cutting edge of the content marketing revolution.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 12, 2016
    [Facebook] The new psychology of content consumption
    Facebook’s random acts of strategy. Does Facebook need to be regulated by the Federal Communications Commission like other broadcasting channels in the U.S.?  Is the rapid development of technology exceeding a government’s ability to understand it and discern possible threats and opportunities? But then we get serious.
  • HUBSPOT  |  TUESDAY, JULY 12, 2016
    [Facebook] Are Display Ads Worth Your Time? [Flowchart]
    If you’re pressed for time, try-self service social ads like Sponsored Updates or Facebook Lead ads instead. 3) Is your company bought into ads? To ensure your ads drive relevant traffic, go with proven partners with great ad technology, such as Google, Yahoo, Facebook, or LinkedIn. 5) Are you in ecommerce or have a long sales cycle?
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Facebook] The 14 Best Marketing Automation Tools
    Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Marketing can’t be automated.) Recent research shows that 63% of B2B companies that are growing faster than their competitors use marketing automation. Pricing:  contact vendor.
  • CONTENTLY  |  MONDAY, JULY 11, 2016
    [Facebook] The FTC Cracks Down on Warner Bros. and PewDiePie’s Shady Influencer Marketing… Sort Of
    ” The press release also pointed out that including disclosures in the info box made it impossible for consumers to know about the paid sponsorship when they viewed the videos on external networks like Twitter or Facebook. 2. His channel is the largest on YouTube by a large margin: The closest, HolaSoyGerman, has 28 million subscribers.
  • HINGE MARKETING  |  MONDAY, JULY 11, 2016
    [Facebook] Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm
    Many firms use LinkedIn and Twitter for business development and Facebook to convey their culture. You often hear that professional services are “all about the people.” That’s true. And it’s why talent acquisition is so important to the success of a professional services firm. And that’s also true. The difference is significant. Research.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Facebook] 14 Hacks for Improving Your B2B Paid Social Campaigns
    Unlike Twitter and Facebook, LinkedIn doesn’t offer a conversion pixel for your site, making it more difficult to track conversions. Facebook. Like Twitter’s Lead Gen Cards, Facebook’s Lead Ads eliminate the extra steps involved when you send someone out to a landing page – and that’s not even the best news for B2B marketers.
  • OPENTOPIC  |  MONDAY, JULY 11, 2016
    [Facebook] 6 Ways to Improve Your Facebook Ads : Social Media Examiner
    Want to improve your Facebook ad performance? Using key insights from Facebook to see how users respond to and engage with your ads can help you optimize your campaigns. In this article, you’ll discover six ways Facebook ad metrics can help you improve your Facebook ads. Wondering which metrics to look at?
  • OPENTOPIC  |  MONDAY, JULY 11, 2016
    [Facebook] 6 Ways to Improve Your Facebook Ads : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Want to improve your Facebook ad performance? Using key insights from Facebook to see how users respond to and engage with your ads can help you optimize your campaigns. In this article, you’ll discover six ways Facebook ad metrics can help you improve your Facebook ads.
  • HALEY MARKETING  |  MONDAY, JULY 11, 2016
    [Facebook] What’s the Point of a Social Media Strategy?
    You have a Facebook page. 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online. And LinkedIn, Twitter and Google+ too. You have a few followers. So you have it all under control, right? Why should you bother with a strategy? Creating a Social Media Strategy. – Aabaco.
  • CONTENT STANDARD  |  MONDAY, JULY 11, 2016
    [Facebook] Embracing Dark Social in Your Mobile Content Strategy
    Facebook clickbacks pale in comparison. But what drives our impulse to share on dark channels, such as WhatsApp, versus light channels, such as Facebook? ” Because marketers intend for content to be shared on dark social, it can often be raunchier or edgier than the later Facebook iteration. The Dark Side. ” 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 11, 2016
    [Facebook] Five ideas: Constructive engagement in destructive times
    With the recent shootings going on in the United States, my Facebook timeline became flooded with comments and remarks. Being a Facebook friend or a Twitter follower doesn’t mean shaz if there isn’t an actual exchange happening. By Mars Dorian, {grow} Contributing Columnist. I’m not a kind man. So I didn’t.
  • OPENTOPIC  |  SUNDAY, JULY 10, 2016
    [Facebook] Practical Reasons to Fit Search Intent into Your Retargeting Strategy
    Opentopic blog >> business2community.com Facebook offers several great options for retargeting, allowing you to segment and remarket to people who’ve engaged with your product. Combining search intent with Facebook retargeting allows. What happens when search teams up with social? Marketing ROI Cmo marketing roi
  • JUNTA 42  |  SATURDAY, JULY 9, 2016
    [Facebook] This Week in Content Marketing: Agencies, Brands and Media Starting to Look the Same
    Next, we interpret Facebook’s explanation of its new algorithm, which favors users over advertisers: If you want to reach your audience on Facebook, you must pay to do it. point out that there’s only one group of people who will benefit from organic reach on Facebook — the people it’s paying to produce content. magazine. Pulse!
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Facebook] ‘Twitter Needs an Edit Button,’ and 4 Other Stories You Should Read
    And is every social network destined to become Facebook? Here’s what you missed while you were throwing your copy of The New York Post in the trash… The New York Times: Meet YesJulz, Snapchat Royalty. Selected by Dillon Baker, associate editor. Reality TV became so fake that people wanted real reality,” Ms.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Facebook] 4 Big Implications of Snapchat’s New ‘Memories’ Feature
    With Memories, Snapchat has suddenly become less transient and spontaneous, two key differentiators in a market dominated by social networks that trade more in permanence and production (see: Facebook). ” Since then Facebook’s revenue has grown massively. Snapchat is the complete opposite.” That's a big bet.
  • BIZIBLE  |  FRIDAY, JULY 8, 2016
    [Facebook] Paid Media “Molecule” Shows How To Accurately Track Performance With Attribution [Infographic]
    Facebook. Based on the Periodic Table of Marketing Attribution , this paid media molecule assembles elements from the attribution table into a molecular structure to visually demonstrates how attribution can build an effective revenue reporting system for paid media campaigns. click to view larger). Attribution Data. Attribution Program.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Facebook] The Impact of Facebook’s Algorithm Change, in 5 Charts
    Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. Let’s break it down. 1.
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Facebook] The Impact of Facebook’s Algorithm Change, in 5 Charts
    Last week, Facebook dropped a stink bomb in the media locker room when it announced that its algorithm would start prioritizing the posts of friends and family in the News Feed over those of publishers. Folks started to panic, with good reason— over 40 percent of publisher traffic comes from Facebook. Let’s break it down. 1.
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Facebook] 5 Data-driven Reasons to Embrace Online Video Marketing
    On June 14th at a conference in London, top Facebook executive Nicola Mendelsohn predicted that in five years, Facebook “will be definitely mobile, [and] it will probably be all video.” Cognitive Technology Cmo cognitive technology
  • CONTENTLY  |  FRIDAY, JULY 8, 2016
    [Facebook] Parse.ly Released a Dashboard That Lets You Stress Over Facebook Changes in Real Time
    Fellow neurotic media nerds, rejoice: You can now stress out about Facebook’s algorithm changes on a minute-by-minute basis. Or maybe Facebook just decided to temporarily boost publisher traffic and quell the media’s collective freakout. Same with Facebook.” Social data facebookIs this overkill? Maybe!
  • OPENTOPIC  |  FRIDAY, JULY 8, 2016
    [Facebook] B2B Marketing & Social Media Whitepaper
    In this whitepaper, familiar channels such as Facebook and Twitter are examined. Social media is emerging as a powerful and effective marketing platform for B2B marketers. Social Media and B2B marketing: new channels, Cognitive Technology Cmo cognitive technology
  • ION INTERACTIVE  |  FRIDAY, JULY 8, 2016
    [Facebook] Interactive Content Marketing Weekly Roundup: July 5-8
    Our very own co-founder and EVP Anna Talerico is featured on Marketing Insider Group this week telling you how to hyper-personalize your content.   Be sure to check out the ion interactive Medium publication daily and follow us on Facebook , Twitter and LinkedIn ! We started this week off with a bang. Literally. And we’re so excited about it.
  • CONTENT STANDARD  |  FRIDAY, JULY 8, 2016
    [Facebook] What Is the Future of Ads on Instagram Marketing?
    The tools announced are reminiscent of parent company Facebook’s tools for brands. Businesses must already have a business page on Facebook in order to get the new tools, a further sign of integration between the two platforms. For brands, however, the challenge is determining if their Instagram marketing efforts are effective.
  • HUBSPOT  |  FRIDAY, JULY 8, 2016
    [Facebook] Will 'Memories' Change Snapchat as We Know It?
    TBT fans will love “Flashbacks” -- a feature similar to Timehop or Facebook’s “On This Day” -- which surfaces Snaps taken on this date in the past. Unlike Instagram or Facebook, there’s no emphasis on perfection. This week, Snapchat took a giant leap away from its initial premise by introducing Memories. As part of the Chat 2.0
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Facebook] 5 New Features Across Twitter, Facebook and Instagram That You Need to Know About
    Opentopic blog >> socialmediatoday.com One of the best things about covering social media and digital marketing is that there’s always something new happening, some new update or feature being rolled-out to cover. Cognitive Technology Cmo cognitive technology
  • CONTENTLY  |  THURSDAY, JULY 7, 2016
    [Facebook] Voyeurism: The Surprising Key to Great Internal Content Marketing
    Maybe it’s in a private Google Group or Facebook group. At this point, most folks have realized something pretty obvious: Content is about more than educating the outside world. Making your employees as knowledgeable as possible is just as important. It came from pure voyeurism. People complimented our articles, sure. Voices Slack
  • OPENTOPIC  |  THURSDAY, JULY 7, 2016
    [Facebook] Twitter, Linkedin and Facebook for Business @
    We’ll deep dive into each of the main platforms – Facebook, Twitter and LinkedIn – and offer you tips and tactics for growing your audience, building your profile and getting better results for your business. Opentopic blog >> getvamos.com This practical workshop is designed to help you and your business get social!
  • CONTENT STANDARD  |  THURSDAY, JULY 7, 2016
    [Facebook] Will Social Media Apps Become Irrelevant to Marketers?
    report from SimilarWeb found that people worldwide are spending less time using social apps like Facebook, Instagram, Snapchat and Twitter. percent, and Facebook use declined 6.7 In Q1 2015, Android users spent 49 minutes per day on Facebook; in Q1 2016, usage dropped to 45-and-a-half minutes. Snapchat use dropped 19.21 percent.
  • HALEY MARKETING  |  THURSDAY, JULY 7, 2016
    [Facebook] Getting “Down and Dirty”?
    Two days later, the woman who paid the bill with her credit card received a private message from the restaurant owner’s private Facebook account. ” A few days after that, another woman in their dining group posted on Facebook about their experience, sharing select portions of the private Facebook conversation mentioned above.
  • ACT-ON  |  THURSDAY, JULY 7, 2016
    [Facebook] Inside the Mysterious World of Dark Social
    Compare it to if that person publicly shared this post on Facebook or Twitter. Instant messages (like Facebook messenger or WhatsApp). But I’m still blown away that there’s three times as much sharing going on via dark social than is going on via all of Facebook. Content sharing via social media is really important, right?
  • CONTENTLY  |  WEDNESDAY, JULY 6, 2016
    [Facebook] What CJR’s Study on Trust Tells Us About Content in 2016
    According to a 2015 AP study , only 12 percent of Facebook news consumers have “a lot of trust” for “the news they see there.” population is on Facebook, and Pew’s 2016 “ State of the Media ” report showed that 66 percent of American Facebook users get some amount of news on the social platform.
  • WRITTENT  |  WEDNESDAY, JULY 6, 2016
    [Facebook] 77 Blogging Stats to Improve Your Blogging Strategy
    86% of social marketers use Facebook ads, whereas no more than 18% use Twitter ads. 41% of consumers press the ‘Like’ button on Facebook for discounts and promotions. 82% still prefer accessing Facebook from their PCs, and only 15% opt for a mobile device. Still not sure whether your business should be out there blogging?
  • OPENTOPIC  |  WEDNESDAY, JULY 6, 2016
    [Facebook] 9 Tips to Write the Best Facebook Ads Ever (with Examples)
    Opentopic blog >> business2community.com I’m constantly on Facebook, scrolling through my feed reading the news and looking at pics of cute Pomeranians. I’m not alone—the social media platform averages 1.09 log into Facebook. billion daily active users. Cognitive Technology Cmo cognitive technology
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 6, 2016
    [Facebook] 6 Social Media Publishing Best Practices
    You know those studies out there that proclaim to tell you what is the best day and time to post to Facebook or Twitter to achieve maximum engagement? There is a veritable plethora of social media platforms to use, including the big boys: Facebook, Twitter, and LinkedIn. Or as my colleague Jeff Cohen put it a few months ago. Period. 4.
  • VIDYARD  |  WEDNESDAY, JULY 6, 2016
    [Facebook] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion. We get it. It’s getting harder and harder to avoid video online. If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 6, 2016
    [Facebook] What’s New in Social? Platforms Are Raising the Bar on Personalization
    Facebook: Canvas and Slideshow. Recently at Cannes, Facebook announced updates to their storytelling tool Canvas that incorporates a tilt and pan feature on photos and videos, providing a holistic, interactive experience to users. This seems like Facebook’s answer to the ever-looming threat Snapchat is presenting. With 2.3
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 6, 2016
    [Facebook] Deleting Your Social Media Business Page? Read This First.
    Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether. Is deleting it the way to go? Let’s discuss. Yikes!
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