• OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Facebook] New Facebook Marketing Research Shows What Works : Social Media Examiner
    Are you wondering what works with Facebook and what’s a waste of time? There’s recently been ton of research to understand how Facebook marketing is helping (or hurting) businesses. Here are five noteworthy Facebook findings we uncovered from the latest published research. #1: 78% of U.S. Brands & Marketers
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Facebook] 6 Effective Facebook Marketing Strategies for Ecommerce Stores
    The post 6 Effective Facebook Marketing Strategies for Ecommerce Stores appeared first on Opentopic. – In today’s highly digital world, entrepreneurs are shying away from traditional brick and mortar stores and flocking toward the web. But with ample customers comes ample competition. Marketing - eCommerce
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Facebook] 5 Content Marketing Trends to Plan Your 2017 Budget
    YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat. also think the platforms are pushing it pretty hard, and Facebook, Twitter, et al. ” 2.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Facebook] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. I'll wait. 3m39s ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Facebook] 20 Ideas to super-charge your social media network
    Connect with contacts on Facebook, LinkedIn, and other social media platforms. On your Facebook page include a link to your Twitter profile in the Websites section. By Mark W. Schaefer. Behind every social media strategy you must have a content plan and a network plan. Most businesses are starting to understand the content part.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Facebook] How to Tie Your Content Marketing into Your Account-Based Marketing
    For social media advertising: You know Facebook advertising has killer targeting abilities. Account-based marketing is having quite the run lately. It’s not hard to see why. Who doesn’t want to improve their close rates by 300%? So ABM is thriving, being adopted by B2B companies left and right. ABM is a strategy for brand, demand, and expand.
  • HALEY MARKETING  |  SUNDAY, AUGUST 28, 2016
    [Facebook] Why I Don’t Believe My Clients Who Say They Don’t Care About Emotional Intelligence
    It seems that articles featuring this topic have popped up all over my Facebook and Twitter feeds, as well. Lately, I’ve noticed that my clients have been getting great website traffic around blog posts written about emotional intelligence. What is emotional intelligence and why do people want to know so much about it?
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Facebook] The Best Money You’ll Ever Spend on SEO, Social, and Content
    Are you promoting your posts to precision-targeted audiences on Facebook? Throw together a handful of tweets every day? A few Facebook posts? You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? Do you have a fantastic SEO platform?
  • CONTENT STANDARD  |  SATURDAY, AUGUST 27, 2016
    [Facebook] Lessons for Your Brand from Facebook Live Video—As Told by Hashtags
    It seems like every week something new happens on Facebook Live video. The post Lessons for Your Brand from Facebook Live Video—As Told by Hashtags appeared first on The Content Standard by Skyword. The power and intrigue of live video is well-understood, but exactly what enterprises should do with the live video trend is not.
  • JUNTA 42  |  SATURDAY, AUGUST 27, 2016
    [Facebook] This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 
    Rants and raves include a new view on how to construct the buyer persona, and Facebook’s exciting machine-learning innovation; finally, we wrap up with some well-aligned content efforts from Ernst & Young in our example of the week. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Facebook] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Facebook] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Facebook] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Facebook] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Facebook] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Facebook] Facebook’s Political Media Machine, and 5 Other Stories We’re Reading
    Before you scroll past this and read whatever Dillon chose (probably something about Facebook), give this story a chance. The New York Times Magazine: Inside Facebook’s (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine. Selected by Joe Lazauskas, editor-in-chief. Wired: Like. Flirt. Digiday: 2.2
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Facebook] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Paid social (LinkedIn, Facebook, Twitter, etc.). According to the State of Pipeline Marketing Report 2015 , less than half of CMOs believe that their team is using the correct attribution model. Usually, this is due to the fact that their marketing org continues to use single-touch attribution models. 15 Popular Marketing Channels: Email.
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Facebook] Crafting the Perfect Social Posts – Part 2
    This week, I’ll be finishing up by talking about Facebook, Twitter, Pinterest, tumblr, and Snapchat, and the techniques covered in this handy infographic from myclever Agency. Facebook. Here’s how to get the most out of Facebook. If you know what you’re doing, social media can be a great thing for your business. Twitter. tumblr.
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Facebook] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    WhatsApp, Facebook Messenger, Kik, and others are critical to how the world—teens especially—communicates on the internet. No one has been more influential to Snapchat culture than DJ Khaled. An Adweek cover story on the famous rapper deemed him the “King of Snapchat” in February. His product of choice? Apple Ciroc vodka.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 26, 2016
    [Facebook] Interactive Content Marketing Weekly Roundup: August 22-26
    Facebook. Another busy marketing week, another exciting Friday! At the end of every week, we bring you more news, best practices, and exciting tips and tricks for you marketing mavens out there. If you didn’t get a chance to check it out, here’s what you missed this week:   Should Interactive Content Be Evergreen? Check it out! Twitter.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Facebook] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    Speaking of social… According to McKinsey and Company , email far surpasses the social media giants where generating customers is concerned—in fact, it’s 40 times more effective than Facebook and Twitter. When I think about digital storytelling, there are a few images that come to mind. ” Are you among them? ” 2.
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Facebook] 2016 Social Media Trends – Opentopic
    Oh, and Facebook sees an average of eight billion video views a day. opentopic.com – Here’s a quick recap of what some of the 2016 social media trends are all about. On average, videos get 62% more engagement than photos, and video shares increased 43% at the start of the year. Marketing - Publishers
  • LEAD LIAISON  |  THURSDAY, AUGUST 25, 2016
    [Facebook] Marketing Guru Covers: What to Post on Social Media
    Tie your YouTube channel into your social media profiles and use Facebook video. It doesn’t matter if you’re on Twitter, Facebook, Instagram, or one of the other networks. Revenue Generation Blog Social Media The Marketing Guru facebook Piktochart Twitter vine youtubeUse Images. Visual content is all the rage right now.
  • READYPULSE  |  THURSDAY, AUGUST 25, 2016
    [Facebook] Influencers’ Most-Loved Social Platform
    influencers who currently work with brands cite Facebook as being the best platform for influencer marketing. If you know that Facebook is currently the majority of influencers most loved social platform, then it makes sense to spend your time there if your audience is too. The Most Loved Platform Is…. The driving reason? Conclusion.
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Facebook] Three Tips for Boosting SEO with Social Media
    In addition, platforms such as Facebook, Twitter and YouTube are search engines themselves. There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). Here are three techniques for improving your SEO with social media.
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Facebook] How Carlsberg Produces Probably the Best Beer Content in the World
    ” The transition began with Facebook. It produced not just Facebook posts but also videos, a library of brand stories, and cross-channel experiential marketing campaigns. In 1973, ad agency Saatchi & Saatchi gave Carlsberg the tagline “Probably the best beer in the world.” ” The proof is in the content.
  • WRITING ON THE WEB  |  THURSDAY, AUGUST 25, 2016
    [Facebook] Your Business Newsletter: What’s Your Brand Personality?
    Did you know that the  Aflac duck  has had 13 times as many Facebook friends as the Geico gecko? When it comes to a business newsletter, your brand is perceived in a blink of an eye. As I shared in my last post, your newsletter should build trust and confidence with your readers. Your newsletter is a representation of you and your business.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Facebook] What Personality Assessments Reveal About Your Customers
    There’s a reason your Facebook News Feed is full of quiz-result posts from your friends and family. Personality assessments are fun. Which Harry Potter character are you? What will you look like when you’re 90 years old? Where should you live? What’s your crystal? Flower? Color? Perfect career? Most compatible dog breed? Image].
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Facebook] 10 Groups to Join on LinkedIn if You’re in Marketing
    While Twitter and Facebook often steal the show, LinkedIn is truly the unsung hero of social media for marketers. With over 450 million users in 200 countries, LinkedIn is the world’s largest professional network. Infographic ©2016, Statista. Without the noise of other platforms, LinkedIn strives to maintain a (mostly) professional standard.
  • CONTENTLY  |  WEDNESDAY, AUGUST 24, 2016
    [Facebook] 5 Lessons Brands Can Learn From Gawker
    That beautiful time in the early 2000s when the homepage still mattered and publishers weren’t at the mercy of Facebook’s algorithm to keep the lights on. As other publishers jumped to publish natively on Facebook and Google as soon as possible, Gawker was more hesitant to cede control of its audience. Nurture talent.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Facebook] 3 Essential Marketing Skills that Drive Growth in Professional Services
    You may be getting plenty of visitors from Facebook for example, but are they taking the actions that you want? Marketing teams in professional services firms perform a multitude of tasks, but they are ultimately responsible for one thing: generating leads. It’s not always obvious. At the highest level, digital marketing gets top priority.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Facebook] 5 Ways to Improve Your Reach on Facebook
    We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. Yes, organic reach on Facebook is abysmal and getting worse, thanks to the latest. The post 5 Ways to Improve Your Reach on Facebook appeared first on Opentopic. Brands & Marketers
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Facebook] 5 Ways to Improve Your Reach on Facebook
    We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. Yes, organic reach on Facebook is abysmal and getting worse, thanks to the latest. The post 5 Ways to Improve Your Reach on Facebook appeared first on Opentopic. Marketing - Publishers
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Facebook] 5 Ways to Improve Your Reach on Facebook
    We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. Yes, organic reach on Facebook is abysmal and getting worse, thanks to the latest. The post 5 Ways to Improve Your Reach on Facebook appeared first on Opentopic. Brands & Marketers
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Facebook] 5 Ways to Improve Your Reach on Facebook
    We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. Yes, organic reach on Facebook is abysmal and getting worse, thanks to the latest. The post 5 Ways to Improve Your Reach on Facebook appeared first on Opentopic. Marketing - Publishers
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Facebook] Tim Berners-Lee tells Facebook it’s wrong about Internaut Day
    Tim Berners-Lee – the person credited with being the father of the internet – has taken to Twitter to tell Facebook to ‘#getitright’ after it claims 23 August was the 25th birthday of the internet. Facebook users across the world were greeted upon the opening of their social media pages with news that on yesterday (23 August) was the 25th.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Facebook] 9 Different Types of Lead Magnets You Can Create Using Blogs You Already Have
    In his article " How to go from one Facebook ad to $197 in less than 60 seconds " blogger Bryan Harris took this one step further and combined a PDF version of the article along with 5 links that weren’t in the original post - people only got these bonuses when they subscribed. The ultimate guide to housetraining a puppy. Conclusion.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 24, 2016
    [Facebook] 5 Tips To Rock Your Snapchat Marketing
    With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether. And according to eMarketer, Snapchat is expected […].
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Facebook] Ghost Social: The Curious Case of the iPad Pro Ad
    Most major social networks—Facebook, Snapchat, Twitter, Instagram—feature these dark posts that slip across the web. Apple commercials are normally known for relentless optimism. They’re a sparkling mirror of us at our most creative—curing diseases, making music, laughing in a cashmere sweater. But then the camera zooms out.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Facebook] What Can Staffing Firms Learn from NBC and the 2016 Rio Olympics?
    Our reputation management service allows you to gain honest feedback and positive reviews in the most important places: Facebook, Yelp, Google, etc. Ratings for the 2016 RIO Olympics were much lower than anticipated for NBC. Viewership in the 18-to-49-year-old age group dropped a massive 25% compared to London. MILLENIALS. Plain and simple.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Facebook] 3 Billion Social Shares and What Brands Can Learn from Them – Hootsuite Social Media Management
    In the five or so minutes it’ll take to read this, nearly 16 million Facebook posts will be liked, 2.1 million Tweets will be posted, and 1.4 million Snaps will be chatted. Needless to say, there’s quite a bit of content out there. Cognitive Technology
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Facebook] 5 Ways to Improve Your Reach on Facebook
    We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. Yes, organic reach on Facebook is abysmal and getting worse, thanks to the latest announcement from. The post 5 Ways to Improve Your Reach on Facebook appeared first on Opentopic. Ladies and gentlemen.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Facebook] Introducing Contently Social
    Use freelance talent with specific social expertise (such as creating video optimized for Facebook). Publish directly to LinkedIn, Twitter, and Facebook with one click. In 2016, people don’t just visit their social channels for cheap thrills. Others focus on upping quality to increase engagement. Tell me more, please.
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Facebook] Reach Senior Executives through Social Media
    percent have a Facebook account. percent use Facebook. A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. How much do senior executives use social media? percent have a LinkedIn account. percent have a Twitter account. Social Media
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 23, 2016
    [Facebook] How to use moving GIFs on Facebook and Twitter
    The post How to use moving GIFs on Facebook and Twitter appeared first on Connecting Element. Blog animated GIFs digital marketing agency engagement tactics Facebook social media marketing social sharing social-media strategy TwitterSpend some time on the internet and you’ll soon learn that there’s an animated GIF for every occasion.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Facebook] The Five Best Pinterest and Instagram Marketing Tools
    On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Schedule unique content across Pinterest, Instagram, Facebook, Tumblr, Twitter, and LinkedIn. Pricing:  free.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Facebook] The Marketing Guru Covers: What are the benefits of social media marketing?
    Revenue Generation Blog The Marketing Guru facebook google plus linkedin Revenue Generation Social Media social media marketing TwitterSocial media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. But, how effective is it – really? Save money.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Facebook] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    This is an extremely cost-effective way to reactivate talent on the online outlets where they spend their time (such as Facebook and Google). Twenty percent of the time users spend online is spent on Facebook – which means it is an excellent outlet to engage and interact with your audience. Strengthen your talent pool?
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Facebook] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Contrasting these stats (not the suggestions), with Facebook’s recent quarterly report results driven by mobile ad revenue. In coverage on CNBC , they noted: “Facebook’s main money stream, ad revenue, hit $6.24 My two favorites are LinkedIn (for B2B content) and Facebook (for B2C and some B2B) leads. billion expected.”.
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Facebook] Options for Publishing on Social Media Keep Expanding
    Options for Publishing on Social Media Keep Expanding The latest news for digital magazines publishing on social media: Instagram, Line, Facebook, and more If you’re publishing on social media – and if you’re not, contact us immediately for a free 30-minute conversation, things just got real! Marketing Technology
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Facebook] The Importance of Adding Location Specific Pages for Local SEO
    From there, it’s simply a matter of building your citations across relevant directories such as Yelp, Glassdoor, Facebook, etc. If you’re a staffing or recruiting firm with more than one physical address, it’s considered a crime at Haley Marketing to not have pages on your site dedicated to those locations. On-Page SEO Items to Consider.
  • BIZIBLE  |  MONDAY, AUGUST 22, 2016
    [Facebook] How To Measure Paid Media ROI (ROAS)
    AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. For example, when reporting on front end, top-of-the-funnel metrics like leads, a Facebook campaign could be involved in the creation of 30 leads. Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan.
  • HALEY MARKETING  |  MONDAY, AUGUST 22, 2016
    [Facebook] 3 Tips for Mastering Inbound Marketing
    Share content like blog articles on social media platforms like Facebook, Twitter, LinkedIn, and Google+. So, you’re passionate about marketing, right? There are so many theories and strategies; it’s hard to stay focused, right?  Wrong!  Inbound marketing has just one focus, mastering your relationship with your clients.  00p.m. and 4:00a.m.-7:00p.m.
  • BIZNOLOGY  |  MONDAY, AUGUST 22, 2016
    [Facebook] Social media strategy leaders: an intro to the series
    Since even Facebook was in its infancy in 2006, the title probably did not even exist. Social Media Marketing Social Media/PR Digital marketing Facebook social media social media manager social media marketingHello Biznology Readers! I am so proud to join the digital marketing experts who contribute to this blog. Like this post?
  • HUBSPOT  |  MONDAY, AUGUST 22, 2016
    [Facebook] How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
    Advertising on social media platforms like Instagram and Facebook. Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you. Want to join us? ET // 11 a.m.
  • ACT-ON  |  MONDAY, AUGUST 22, 2016
    [Facebook] Social Media Audiences Are Great, But Email Audiences Are Better
    As you know, “Organic reach” on Facebook is in the low single digits. According to Smart Insight’s recent post about Facebook marketing, “ Across all ad formats and placements, Ad CTR is 0.17%.” And that assumes all those ads are sending people off Facebook (which they’re not). Choose carefully … it’s a trick question.
  • CONTENT STANDARD  |  SATURDAY, AUGUST 20, 2016
    [Facebook] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    Buy buttons are still relatively new: Twitter, Pinterest, Instagram, and Facebook all either launched or expanded their buy button programs in 2015. This appeal led major social media platforms, including Facebook, Instagram, Twitter, and Pinterest, to develop and implement their own versions of buy buttons—with some caveats.
  • JUNTA 42  |  SATURDAY, AUGUST 20, 2016
    [Facebook] This Week in Content Marketing: A Content Marketing Approach Is Strategic, Actually
    We also go inside Accenture’s efforts to become a worldwide leader in content marketing, and explore Facebook’s latest attempt to enhance the ad experience from both sides of the equation. Content Marketing Examples Content Marketing Strategy Facebook Industry News and Trends PNRThis week’s show. Image source. 2.
  • READYPULSE  |  FRIDAY, AUGUST 19, 2016
    [Facebook] Here are the 10 Most Influential U.S. Olympians on Instagram
    Instagram had recently been acquired by Facebook and boasted about 30 million users. Let’s travel back in time to the 2012 London Olympics. Now, four years later, Instagram has become a social powerhouse, with a most recent count of over 500 million users. Even Olympians themselves have been chronicling their #RoadToRio journey. Simone Biles.
  • OPENTOPIC  |  FRIDAY, AUGUST 19, 2016
    [Facebook] Blending Community Management and Advertising on Social Media
    Setting up a strong business page on Facebook is definitely a good first step (at least, for your Facebook social media presence), but publishing alone is an exercise in futility. You are shouting into the void unless you’re cultivating a community … Hello? … Hello? … Is this thing on? Cognitive Technology
  • CONTENTLY  |  FRIDAY, AUGUST 19, 2016
    [Facebook] Who Owns Your Audience?
    On the other front, you have an uneasy alliance with platforms—namely Facebook and Google—that drive most of your audience to your site but also have the power to take them away in an instance. According to SimilarWeb, nearly every major publisher saw their Facebook traffic drop precipitously from Q1 to Q2. There are no easy answers.
  • LEADERSHIP  |  FRIDAY, AUGUST 19, 2016
    [Facebook] How to Create the Perfect Social Media Posts – Part 1
    Do share your Vines on other platforms, like Twitter or Facebook, at optimal times for those platforms. Powerful social media marketing techniques. It can be challenging to scale up your company’s social media presence across a variety of networks since we know there isn’t one silver bullet. multi-channel approach is always best. LinkedIn.
  • HINGE MARKETING  |  FRIDAY, AUGUST 19, 2016
    [Facebook] 5 Recruiting Ideas to Attract Top Talent to Your Professional Services Firm
    That means you need a professional website, and you need to be active on social media platforms such as Linked In, Twitter or Facebook. Competition for professional services talent is hotter than it’s ever been. So what can your firm do to be sure it’s positioning itself to attract the best candidates? Recruiting Idea 2: Focus on Visibility.
  • ION INTERACTIVE  |  FRIDAY, AUGUST 19, 2016
    [Facebook] Interactive Content Marketing Weekly Roundup: August 15 – 19
    Facebook. What a week! In South Florida this week marked the end of summer as students start school for the year. It’s a new chapter with new adventures, experiences, and learnings. To get in gear with back-to-school we started a short interview series with a few thought leaders. Michael, is also a content marketer at heart. Twitter.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 19, 2016
    [Facebook] 2016 Content Marketing Trends Reveal How Story Can Save Your Brand
    Adblock and Facebook enter into an arms race over the filtering of native advertising content. The digital world is at war these days, and content marketing trends suggest marketers are caught in the middle. Instagram’s Moments feud with Snapchat over the implementation of what is, effectively, its Stories feature. The Dilemma.
  • HUBSPOT  |  FRIDAY, AUGUST 19, 2016
    [Facebook] 7 of the Coolest Experiential Marketing Campaigns We've Ever Seen
    But make sure you keep it respectful -- don’t make people so uncomfortable that they have nothing good to say about your brand. 6) Facebook: Facebook IQ Live. Facebook -- who also owns Instagram -- has always understood how much data it has on how people use these platforms. Work events are really hit or miss. Keep it local!
  • ACT-ON  |  FRIDAY, AUGUST 19, 2016
    [Facebook] Back to School – Let’s Keep Our Kids Safe Online
    What is posted on Facebook will be assessed when you apply to college, and perhaps when you apply for a job. I love this time of year. We’re into the fourth quarter of summer, and if you’re a sports fan we’ve got a bit more of the 2016 Summer Olympics to go. Time to upgrade your TV size? Well, it should have. Big Data and YOU. link].
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Facebook] How to Crush Your First Webinar
    This can be something like a commercial, a major billboard, or an advertisement that pops up on your Facebook News Feed. Presenting that first webinar can seem very daunting for content marketers who are used to writing and editing. My nerves often got the best of me, and I was easily intimidated in front of an audience. GoToWebinar.
  • CONTENTLY  |  THURSDAY, AUGUST 18, 2016
    [Facebook] Infographic: The Inevitable Shift of Snapchat Demographics
    Facebook first emerged as a platform exclusively for college students, and eventually expanded to include everyone 13 and up. Don’t be surprised if you see your mom on Snapchat using that (somewhat terrifying) bumblebee filter. In fact, 50 percent of new users are 25 or older. According to Pew Research Center , 72 percent of adult U.S.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 18, 2016
    [Facebook] Marketing Redefined: 3 Ways Technology Is Transforming Marketing
    Facebook mobile ads did not exist 24 months ago and it’s now a leading advertising platform. In the last two years, content providers like Facebook have intertwined data and marketing to create people-based marketing. Author: Ashika Balani The days of telemarketers are long gone. Technology is Empowering Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 18, 2016
    [Facebook] Are you unknowingly supporting hate speech?
    Here’s the Twitter post that made me wonder about this  … I posted this to Facebook suggesting that this commentary crossed a line. ” Billy’s comment was one of many I received on my Facebook post, and several others defended Maher and his right to be vile. By Mark W. Schaefer. It’s not much of a jest.
  • HUBSPOT  |  THURSDAY, AUGUST 18, 2016
    [Facebook] How to Write Better Headlines for Your Facebook Ads
    billion daily active users engaging on the platform, Facebook has become an obvious option for marketers looking to explore the benefits of targeted ad creation. And while Facebook's targeting options make it easier for you to get your ads in front of the people you really care about, it's ultimately up to you to do the convincing.
  • ACT-ON  |  THURSDAY, AUGUST 18, 2016
    [Facebook] How To Make the Most of the YouTube Content Marketing Customer Journey
    When we watch YouTube videos for fun, we might have a personality we like to follow, or might see an intriguing video embedded in a news article, tweet or Facebook post. This is a key way in which YouTube video is different than Facebook video. We snack on funny videos, curious or intriguing tidbits that get us through a busy day.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 17, 2016
    [Facebook] Stephen Varga: Unleashed
    Facebook, Twitter and other social media outlets lit up with people voicing their disgust and discussing why books and libraries are important. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! We call on Stephen to fulfill a variety of tasks around the office.
  • CONTENTLY  |  WEDNESDAY, AUGUST 17, 2016
    [Facebook] Why Top Publishers and Brands Are Creating Dozens of New Facebook Pages
    As Facebook has evolved, so have the publishers that rely on it for traffic. Instead of building one company page and amassing millions of likes, views, and shares, major publishers have increasingly sliced their audience into separate Facebook pages to boost engagement. BuzzFeed runs 90 different Facebook pages.
  • READYPULSE  |  WEDNESDAY, AUGUST 17, 2016
    [Facebook] The Science Behind Our Social Media Obsession
    According to Psychology Today , the majority of Millennials, Generation Z and Generation Y are Facebook users, but almost 40 percent of Baby Boomers have a Facebook account; proving that just about everyone is on social media. Particularly, Facebook. Everyone is obsessed with social media and the fixation is only growing.
  • WRITTENT  |  WEDNESDAY, AUGUST 17, 2016
    [Facebook] 114+ Copywriting Formulas to Get Traffic & Leads
    Example: How John Smith got 1722 Facebook shares in 5 days. This chapter includes formulas for search ads, general ads, and Facebook ads. 4-Step Formula for Facebook Ads. This simple formula from SEMrush will have you writing great copy for Facebook Ads in no time. Know Facebook’s rules. Check out the guide below!
  • OPENTOPIC  |  WEDNESDAY, AUGUST 17, 2016
    [Facebook] Facebook Messenger Now Features An Artificially Intelligent e-Doctor – PSFK – New Ideas and Trends
    by Ido Lechner 15 august 2016 Your.MD is a chatbot capable of diagnosing common ailments on messaging platforms such as Facebook Messenger, Telegram, Slack and Kik, as well as its own dedicated iOS and Android app. Marketing Technology
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 17, 2016
    [Facebook] How to Make Your Content More Sharable from Mobile Devices
    Facebook reports the platform sees 1.39 Social media usage is huge on mobile. billion monthly active users coming from mobile devices. Twitter says 86 percent of their revenue is coming from mobile phones. Shopify merchants have seen orders from Pinterest on mobile devices increase by 140% in the last two years.
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Facebook] How the 5G Revolution Will Transform Marketing
    And considering how much giants like Facebook, Twitter, and traditional TV networks are investing in the format, it’s safe to say that live streaming—with the help of 5G—will be a major content format of the future. There’s a reason why smartphones didn’t take off in the late 2000s like they have in the past few years.
  • CONTENTLY  |  TUESDAY, AUGUST 16, 2016
    [Facebook] Why Ad Blockers Make Facebook Even More Powerful
    Facebook is a mobile company. And on Facebook’s app, ad blocking is impossible. But that doesn’t mean that Facebook is content to allow ad blocking on its desktop site. Facebook is one of those free services, and ads support our mission of giving people the power to share and making the world more open and connected.
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Facebook] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Social media is much bigger than Facebook. While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. Waiting for class. Campaign Questions.
  • VIDYARD  |  TUESDAY, AUGUST 16, 2016
    [Facebook] Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel
    They’re infinitely shareable: Content like this is a goldmine for Facebook and Twitter shares because it’s easy to watch, doesn’t require audio to be funny (even the barking dog video makes sense without the sound on) and is short enough that people will engage when YouTube autoplays it. And the results are hilarious. Submitted by Damien G.,
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Facebook] A Blueprint for Creating Share-Friendly B2B Blog Posts
    10 of the Best B2B Facebook Pages. Facebook and Twitter are also effective social media channels for B2B content promotion. While Twitter follows behind LinkedIn in the chart above, 37 percent of B2B marketers put Facebook on the top of their list when it comes to importance. Let’s get to it! Format. Length. Networks.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [Facebook] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Become a Facebook fan of Infer. Press Release:  Innovative Companies like AppDynamics, Druva and PayScale Use Infer’s Game-Changing Account Engagement Insights to Bolster ABM Programs. the next three weeks). The platform’s leads-to-account engine then accurately maps those individuals’ activity data to the appropriate accounts in Salesforce.
  • HALEY MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Facebook] What Facebook’s News Feed Update Means to Your Staffing Firm
    Facebook is continually looking for new ways to improve their user experience. If Facebook shows everything to everyone, that’s not a great user experience. Our news feed would be filled with things we simply don’t care about, we would spend less time on Facebook and revenues would fall. Engage people in discussion.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Facebook] A High-Level B2B Marketing Budget Breakdown
    Facebook, LinkedIn, Target) offer excellent targeting options. Author: Daniel Kushner We’re in the age where marketing is recognized as the foundation for business growth. Therefore, marketers have to devote time to determining  exactly how each marketing dollar will be spent so they can optimize the ROI. Paid Advertising: 20-30%.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 16, 2016
    [Facebook] 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition
    The engagement ratio for businesses is 10 times higher on Instagram than it is on Facebook. Today, plenty of large companies have entire departments dedicated to the success of their brands’ social images, while others pay thousands each year to have their social strategies developed and implemented by agencies. Patagonia. Birchbox.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 16, 2016
    [Facebook] 5 Ways to distinguish your content and brand by using research
    Anyone with some web analytics smarts can tell you that a link or impression led to an online purchase, but the research question was this: how much does what your friends say on Facebook or show on Instagram affect your decisions when you buy something offline? (We love researching the things you can’t click.). Good question, eh? 2.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Facebook] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Usually I’ll publish once on Facebook , LinkedIn and Google+. Give yourself an extra couple of seconds to go into Buffer (or whatever you’re using) and brush up the LinkedIn, Facebook, and Google+ posts so they are suited to those platforms. really wish it worked for Facebook. That’s according to a study by Moz and BuzzSumo.
  • CONTENTLY  |  MONDAY, AUGUST 15, 2016
    [Facebook] Making Sense of Facebook’s Two Latest Algorithm Changes
    Back in 2014, Facebook decided enough was enough: It was time to crack down on the clickbait plaguing users’ News Feeds. People may click on articles with baiting headlines (think of stories like “You’ll never what guess Facebook did to its News Feed. But seriously, Facebook really, really wants you to inform people.
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 15, 2016
    [Facebook] @#%& Email!
    There are a lot of places you can learn stuff about me: our website , LinkedIn, Facebook, and websites for boards I sit on or organizations I’m a member of.   . How many emails do you get in a day? On average, I receive almost 200 and that doesn’t include the 50 or 60 that Microsoft Outlook, in its infinite wisdom, determines are really junk.
  • BIZNOLOGY  |  MONDAY, AUGUST 15, 2016
    [Facebook] Inequality of pay undermining trust in CEOs and corporate brands
    Just 7% of the 4,500 board members of S&P 500 companies turn over every year, and only Facebook and TripAdvisor have boards with a median age below 50. Inequality of pay in business has become a crisis, fueled mainly by the excessive pay of CEOs. In 1965, the average ratio comparing CEO pay to the median worker’s was 20:1. Like this post?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Facebook] What’s New in Social? Video Takes Center Stage
    According to TechCruch, Facebook now sees 8 billion average daily video views from 500 million users and Snapchat users watch 6 billion videos every day. Author: Lisa Marcyes Marketers, take note. In fact, visual content is more than 40X more likely to get shared on social media than other types of content, according to Buffer. and Japan.
  • CONTENT STANDARD  |  MONDAY, AUGUST 15, 2016
    [Facebook] Will Twitter’s Live Video Content Become the New TV?
    Facebook, for example, is also working hard to expand its role as a live video destination, and Snapchat has its own Live Stories deal with the NFL, as Fortune reported. What’s more, Facebook and Snapchat both have much more positive momentum at the moment than Twitter. Building a Brand Around Live Events.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 15, 2016
    [Facebook] Social Media Is Not Your Content Marketing Hub
    96% of the medium and large enterprises surveyed by Clutch ranked Facebook as the most popular social media channel they use, followed by Twitter (71%) […]. The post Social Media Is Not Your Content Marketing Hub appeared first on Marketing Insider Group. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 15, 2016
    [Facebook] Do targeted Facebook ads work as well as we think?
    think the best thing to do is let you read this for yourself: Procter & Gamble Co. , the biggest advertising spender in the world, will move away from ads on Facebook that target specific consumers, concluding that the practice has limited effectiveness. Facebook Inc. The post Do targeted Facebook ads work as well as we think?
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