• MANHATTAN MARKETING MAVEN  |  WEDNESDAY, APRIL 23, 2014
    [Facebook] Tumblr's Timid Ad Play
    They’ve marshaled traffic, usage and psycho-demographic stats and are trying to simultaneously associate themselves with Facebook , Twitter and Pinterest , to gain consideration and access to social ad budgets, while differentiating themselves from the competition to attract specific brands and buys.    Play the Platform.  
  • MANHATTAN MARKETING MAVEN  |  WEDNESDAY, APRIL 23, 2014
    [Facebook] Tumblr's Timid Ad Play
    They’ve marshaled traffic, usage and psycho-demographic stats and are trying to simultaneously associate themselves with Facebook , Twitter and Pinterest , to gain consideration and access to social ad budgets, while differentiating themselves from the competition to attract specific brands and buys.    Play the Platform.  
  • ANNUITAS GROUP  |  WEDNESDAY, APRIL 23, 2014
    [Facebook] Enterprise Demand Generation: How Are You Doing?
    This year’s event features a keynote from Oscar-winner Kevin Spacey (House of Cards, American Beauty, The Usual Suspects) and speakers from SAP, Kraft Foods, Microsoft, GE, Progressive, EMC Corporation, Facebook, and more. ANNUITAS wants to change this. Author: Jason Stewart @jstewart_1 VP Demand Generation, ANNUITAS.
  • FATHOM  |  WEDNESDAY, APRIL 23, 2014
    [Facebook] Hospital Advertising Tips: Increase Patients with Ad Extensions
    'According to an article posting in July 2012 by Kaiser Health News , only 150 of 6,000 hospitals were actively using paid advertising (Google & Facebook) to promote their hospital and medical services. The more clicks you can get (compared to your competition), the more potential patients you can acquire. However; you can leverages U.S.
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Facebook] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    PT) -- executives from Facebook, LinkedIn, and Twitter will distill the good advice from the bad. Learn from experts at Twitter, Facebook, and LinkedIn in a free webinar today at 2 p.m. 'If you''re running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 23, 2014
    [Facebook] Social Media Marketing Automation Dos and Don’ts
    'If you’ve got your hands full managing the day-to-day operation of your business, sometimes posting on Twitter or Facebook is the last thing on your mind. Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. Do: Maintain a consistent voice.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 23, 2014
    [Facebook] Google Glass and I
    We love to grab other people’s attention but we don’t like our future employers looking at our Facebook pages or Twitter accounts. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg You and I thrash back and forth between these two worlds, trying desperately to integrate one into the other.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 23, 2014
    [Facebook] The Role of Content In The Future of Marketing [SLIDESHARE]
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. Tweet This ). Content marketing is more than a buzzword! 
  • HUBSPOT  |  WEDNESDAY, APRIL 23, 2014
    [Facebook] 7 Unglamorous, Unpopular Truths About Content Marketing
    Working with our agency customers and other partners like Facebook , Twitter , LinkedIn , SurveyMonkey , or GoToMeeting to co-create and co-promote a piece of thought leadership content. So, that''s what I did. For several years now I''ve been a creator/writer/designer. You learn what matters and what doesn''t. So, h ow do we do it? Now what?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 22, 2014
    [Facebook] The What, How, and WOW Factor of Effective Conversion
    Entice them in liking your Facebook page they are seeing for the first time. 'by contributor | Tweet this Today’s post comes courtesy of Arpine Babloyan , Sr. Manager of Online Demand Generation and Lead Management at Avid, where she manages a team of marketing automation and pipeline generation rock stars. The “What” of Conversion.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Facebook] The Day Your Refrigerator Asks You for a Donation
    Today, on Facebook alone, PoP has nearly 200,000 followers. 'In the first post of this series I explained what cause marketing is, why it’s so popular with companies, and how nonprofits can get started with businesses. In this third and final post, I’ll look at the future of cause marketing. The Talking Refrigerator. nonprofit
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Facebook] The Anatomy of an Inbound Ecommerce Website
    Facebook includes images contributed by users -- not just those posted by the company. 'This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. 1) Blog. 2) Filtering Options. 4) Secure Checkout.
  • LEADERSHIP  |  TUESDAY, APRIL 22, 2014
    [Facebook] Is it Time to Change the Universal Definition of a Lead?
    For example, imagine a customer posting on a company’s Facebook page to vent frustration with a product or service and within seconds, the company responds with an utterly banal comment, “Thank you for your comment. 'Change is good, change is healthy, change is refreshing; change is often, inevitable. Has this changed? Let’s discuss this….
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 22, 2014
    [Facebook] A Tour through the New Facebook Ads Manager
    'Recently, Facebook began rolling out its new and improved advertising dashboard. Today, we’ll walk you through a few of the improvements to the Facebook Ad dashboard and discuss how they can help marketers find data faster. This is, without question, the biggest change to the Facebook dashboard. Budgets Tied to Ad Sets.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 22, 2014
    [Facebook] 5 Ways To Be More Productive on Instagram
    Instagram Blog Business channels communication company customers Facebook for your marketing media movement News Photo Promotion recently start time tips Twitter video 'You’ve heard the news: people who are in the 18 to 24 age range spend more of their time engaging on Instagram. They think so. How can you … Continue Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 22, 2014
    [Facebook] Are the bad guys winning?
    by PeterJ42 Related Stories Understanding the moving target of Facebook reach Sponsored Content: Edge of integrity or the salvation of advertising? 'A few months ago, my blog was a target for a denial of service attack. That’s right. New attacks were occurring hundreds of times a day! Highlights from the new book Social Media Explained.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Facebook] The Critical Ingredients Of Effective Demand Generation
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Demand Generation is one of the most critical components of B2B Marketing. And yet, demand generation skills are rare in B2B Marketers. Marketing must drive sales for the business. Be patient !
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 21, 2014
    [Facebook] 6 Salesforce Apps Every Marketer Should Be Using
    Salesforce for Twitter and Facebook. If your business is heavily into social, then the Salesforce app for Twitter and Facebook is the tool for you. 'What is a marketer without her tools? These days, we rely heavily on technology and CRM systems to make our processes run smoothly, from lead acquisition to lead nurturing. DupeBlocker.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Facebook] 25 social media listening aids to increase your hearing
    It is oriented to Facebook and is a great way for a company to identify people by name that are most active is commenting, liking and sharing their content and in finding others like them. However, if you’re interested in 24 more, such as Facebook, Pinterest, Twitter, etc. Does your business listen? pro account is required.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 21, 2014
    [Facebook] The Needy Social Media User and How To Approach Them
    Social Media Psychology communication connections content Facebook followers internet marketing Photo potential primary reason RSS sales start strategy the social time United States update Website 'How many needs can you satisfy yourself; without the support and help of others?
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Facebook] 8 Types of Content to Help Engage Prospective Students
    Featuring videos on your website, sharing them on social media -- on Facebook, Twitter, and LinkedIn, in particular -- as well as via email are the best ways to get your content out there. 'You can''t ignore your prospective students. This is where your school''s content strategy comes into play. 1) Career Guides. 2) Student Stories.
  • MANHATTAN MARKETING MAVEN  |  FRIDAY, APRIL 18, 2014
    [Facebook] Frankly Facing Facebook
    Facebook has led marketers down the primrose path.   By steadily manipulating the Edgerank algorithm, Facebook has systematically reduced access to the fan bases we built. Today we have to pay to reach the audiences we attracted to the Facebook platform.   A second school is playing ball with Facebook.
  • HINGE MARKETING  |  FRIDAY, APRIL 18, 2014
    [Facebook] 3 Strategies to Take LinkedIn to the Next Level
    Similarly, this data also shows that professional services firms with the highest growth place the most focus on LinkedIn out of all the major social networks (LinkedIn, Twitter, Facebook, Google+). Many B2B marketers use LinkedIn on a fundamental level. Here are a few strategies to consider: Leverage LinkedIn as a Top Promotional Outlet.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 18, 2014
    [Facebook] Sharing Content from a Facebook Page to Profile [VIDEO]
    'In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at  VerticalResponse , shows you how to share content from your Facebook Page to your personal profile. Here’s how: Want more marketing tips and tactics? Sign up for the free  VR Buzz.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Facebook] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    Scientific Guide To Writing Popular—And Shareable—Headlines For Twitter, Facebook, And Your Blog | Fast Company. 'Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. Our List of 25+ Resources To Help You Learn How To Write Killer Headlines. Great tool.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Facebook] Content marketing metrics and analytics: it’s all about you
    For example,  Facebook may generate the most orders of any social media network, but if you’re say, a B2B professional services firm, whatever orders you do generate come at a huge opportunity cost: namely, the much higher return you’d likely realize if you devoted your resources to your LinkedIn presence. . Do your own analytics!
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 18, 2014
    [Facebook] 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut
    Social Media Contests advertising bloggers channels content Facebook fans iphone Lawyer management marketing media marketing Photo potential reason sales Social Media Marketing start the social video Website '“We should run a contest to get more likes! Launch is tomorrow!” ((Sigh.)) How can you explain that taking … Continue Reading.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Facebook] 13 Solutions to Your Most Common Landing Page Problems
    Check out our guides for growing your following from Facebook , Twitter , LinkedIn , and Pinterest. 'On the surface, landing pages seem simple, right? They''re one page with one form. They have a paragraph or two of copy, and an accompanying image. If you have all the elements of successful landing pages, you should be good to go. right?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Facebook] 5 Tips For Improving Your Social Media ROI
    Simply put, don’t create a Facebook page just to say you’re on Facebook, but go where your audience is. 'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. Define relevant metrics.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Facebook] 10 Education Blogs You Should Follow According to Teach.com
    Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. 'Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. 1) Inside Higher Ed. 2) The Learning Network.
  • SAZBEAN  |  THURSDAY, APRIL 17, 2014
    [Facebook] How to Get Your Company to Go Viral on Facebook
    'Facebook ads are the least expensive form of advertising , according to a study by the Content Marketing Institute. Stay afloat by using Facebook’s new content sharing algorithm to go viral. Sure, you can identify a successful post by its number of likes, shares and comments on Facebook, but it doesn’t have to stop there.
  • VOICE-BASED MARKETING  |  THURSDAY, APRIL 17, 2014
    [Facebook] Top 3 Tips for Optimizing Social Advertising on Facebook
    Social media users are being targeted now in more ways than ever: in Facebook news feeds, LinkedIn profiles, promoted tweets, and much more. But Facebook advertising has proven to be one of the trickier mediums to master. Below are some important tips marketers can implement as they set up Facebook advertising campaigns.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 17, 2014
    [Facebook] The True Secret to Generating Social Media Traffic
    Related Stories Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 9 Ways To Grow Your Sales With Pinterest How to Find Relevant Subreddits for Your Business. Of course, this doesn’t mean you should forget about some of the other social media traffic tips … Continue Reading.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Facebook] A Handy Guide to Optimizing Your Social Media Channels
    One of the major marketing channels we focus on in our new guide, How to Optimize Your Marketing Channels , is social: your company''s collective use of Facebook, Twitter, LinkedIn, Google+, and other social networks for driving traffic, generating leads, and -- more generally -- for engaging with your subscribers and followers. Facebook.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Facebook] Grow Your B2B Audience by Considering Size, Engagement and Value
    These are audiences that we can build through email, Facebook, Twitter, Instagram, YouTube, SMS and contests. But those personas may deal in some places where you might find that Facebook’s going to have some interests for you on maybe the HR employee development side of things. 'Jeffrey K. Every company is a broadcaster.
  • MARKETING ACTION  |  THURSDAY, APRIL 17, 2014
    [Facebook] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Share/link buttons:   Social media  share buttons to allow visitors to share your landing page or on Facebook, Twitter, or other social platforms. 'Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you? Be a red flag? And that’s a good thing.
  • HUBSPOT  |  WEDNESDAY, APRIL 16, 2014
    [Facebook] How to Take the Perfect Screenshot Using "Inspect Element"
    Let''s say you''re writing a blog post and want to show an example of how the new Facebook layout looks on your profile. You could use Inspect Element to change your name on Facebook, and screenshot it, so you don''t reveal your personal information. 'I work with an amazing product team. What Is Inspect Element? You''re a marketer.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 16, 2014
    [Facebook] 21 Vital Mobile Marketing Facts and Statistics for 2014
    189 million Facebook users (almost one out of five) are mobile-only, and mobile use accounts for 30% of Facebook ad revenue. And 751 million (nearly three-quarters of the total) Facebook users access the network from mobile devices at least some of the time. adults now own smartphones; that figure rises to 76% for millennials.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Facebook] Using Online Data to Predict Patient Behavior
    They talk on Facebook about living with diabetes. 'Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Social media. Big Data. Predictive Analytics. These are big buzzwords, to be certain, but also keys to helping your healthcare system or hospital to provide better and more efficient patient care.
  • B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Facebook] Our 5 Favorite SFA Software User Interfaces (UIs)
    With its profile pictures and “Like” buttons, Chatter takes UI queues from Facebook to create a familiar, personable experience that encourages collaboration. 'Modern sales force automation (SFA) software offers a range of features and analytic capabilities to help you better evaluate your sales pipeline to prioritize and close leads.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Facebook] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Facebook Page – By incorporating a tab on your business Facebook profile with a subscribe CTA folks can sign up for your email list right from Facebook. This can be done in most ESPs by including social media icons that allow recipients to share your message on networks like Facebook and Twitter. There you have it.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Facebook] Remember LinkedIn for social media marketing
    In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Facebook] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    With over 50 initial public offerings and several billion-dollar companies in its investment history, including ExactTarget in email marketing, Facebook in social media infrastructure, and Splunk in big data management. 'I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. The timing is excellent.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Facebook] How the Klout Acquisition Affects the Future of Influence Marketing
    Social Media Influence advertising beta Business content customers Facebook Foursquare Google LinkedIn marketing Mashable potential Privacy recommendations start the social Twitter video WordPress YouTube 'To Greater Personalization The last few months have been particularly fertile in social media industry. Fix it.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Facebook] Staying Relevant with Social and Content in the Battle over Breakfast
    quick glance at these competitors’ Facebook and Twitter pages reveals a few photos of their breakfast options, but no real push to wedge their way into the conversation. 'Unless you’ve been living under a rock, I’m sure you’ve seen or heard about the feud that fast food chains are having over the most important meal of the day.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Facebook] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a paparazzi photo of her on their Facebook and Twitter accounts. Here''s what they posted on Twitter (Facebook''s post was almost identical): The company''s tweet links to a entertainment blogger''s article on Heigl, not the Duane Reade website. Social Media
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Facebook] The Purpose of Repurposing Content
    'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Facebook] After an Event: How to Connect and Follow up on Email + Social
    If there’s a specific hashtag for your event on Twitter, or if people are sharing stories on a specific Facebook page, following up on social media can help you with your marketing efforts. 'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Now what? The Welcome Message.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 14, 2014
    [Facebook] The Importance Of Storytelling In Social Recruitment
    Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome Positioning Executives as Industry Experts via Social Media. Social Recruiting brand Business company content customers department Facebook Game image influence media objectives potential primary start story strategy time tweet video Fix it.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Facebook] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    'Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. Using a pop culture icon and creating related copy often results in a ton of engagement on Facebook and Twitter. Going Guerrilla. Using Memes and Custom Images.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Facebook] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    'We’ve all been pulling our hair out, revolutionizing our game plan and crossing our fingers because of the noticeable decline in reach to audiences within Facebook. Facebook (as of January 2014) also has grown to more than 1.23 Not every Facebook post is going to speak to every Facebook fan. driven there by Facebook.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Facebook] Keyword Density: When Is It Enough?
    As I was browsing Facebook, I saw a friends shared article titled the worst cities in Michigan. Her Facebook friends commented that the article was poorly written and used the chosen phrase too many times. ” I told them what I tell all of my clients, that there is no magic number. So how do you do that? Know your audience.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Facebook] 83 Exceptional Social Media and Marketing Statistics for 2014
    The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. billion visits per month compared to Facebook’s 809 million.
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Facebook] The Social Spark: 3 Sources for Social Media Success
    'The world of social media is constantly evolving , and it''s important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such as The Facebook Organic Reach Crisis ). How are others are utilizing platform updates to their advantage? Jon Loomer. Jeff Bullas. Jay Baer.
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Facebook] Internet Marketing Strategy Articles for the Week of April 7, 2014
    Facebook Page Tools to Improve Your Page Management (Social Media Examiner). Research: Twitter ads provide better results than Facebook (SmartBrief). 'Here are the top Internet strategy, marketing and technology links for the week of April 7, 2014…. Commenting Platform Disqus Introduces Sponsored Comments (TechCrunch).
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Facebook] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    If you''re sharing your content on your Facebook Page, LinkedIn, Twitter, and even Instagram, you have a much bigger chance of getting those students to visit your website, download your content, and provide you with their contact information. But current high school students are more connected online than any other generation, ever.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Facebook] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    Track calls from referring websites like Facebook, Twitter, partner sites, etc. Referrals from all other sources (Bing, Yahoo, Facebook, Twitter, etc.) 'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. Encrypted Google Paid Search Queries.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Facebook] Uncovered: The Future of Mobile Marketing
    Facebook (74%). 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? In the U.S. Mobile Marketing Types You Need To Consider. billion.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Facebook] Facebook Cracks Down on News Feed Spam From Brand Pages
    Well, Facebook couldn''t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. What Spammy Content Is Facebook Cracking Down On? Facebook 'We all hate spam. and over.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Facebook] The Future of Social Customer Service: Seamless Customer Experience
    It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website. by Scott Ayres Related Stories Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 5 Design Principles That Drive Social Customer Experience Marketing The U.S. paragraph?
  • MARKETING ACTION  |  FRIDAY, APRIL 11, 2014
    [Facebook] Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted
    Even global players – Disney, Facebook, DMA, Citibank, and many others – have been sucker-punched by the blacklist, despite allocating staggering budgets to avoid such headaches. 'You just got blacklisted. Now what? It happens to the best of companies. Why should you care? Two reasons. Which squashes your conversion. What can you do about it?
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Facebook] What is the True Value of Social Engagement?
    Having an increase in Twitter followers or Facebook likes do not provide any real worth for a business. For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. 'Measuring social impact on a retail client is one of the hardest things to do.  appeared first on Fathom.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Facebook] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Just look at the 3,000+ shares the following Facebook post earned:  . Skip an extra blog article or Facebook post before you skip your weekly measurement session – this is how you improve! 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Are you with me? Image source. Fact Check.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Facebook] 5 Marketing skills that digital journalists will need
    Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it.
  • VIEWPOINT  |  THURSDAY, APRIL 10, 2014
    [Facebook] Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?
    They can be found on Twitter and Facebook 'In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. Why Cold Calling Still Works. Cold Call Timing. and between 4:00 and 5:00 p.m.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Facebook] How to Achieve a Return on Conversation with Emotional Marketing
    m going to unveil the secret to breaking through the noise on Facebook right here in this post. My thesis posed this simple question: Can this type of deeper interaction and relationship building happen online (specifically on Facebook), between brands and consumers? Amy’s Facebook Page is littered with opinion-seeking posts.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Facebook] 5 Ways of Ensuring Real ROI in Social Media
    Take, for example, a Facebook “like.” 'Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. Similarly, a report by Social Media Examiner revealed that 64% of marketers saw improved lead generation and lower marketing expenses for using social as little as six hours a week.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Facebook] Twitter's New Profile Layout Is Here: What You Need to Know
    Here''s an example of what the new layout will look like -- you’ll quickly notice how dramatically the layout of the profile page has changed: Looks kind of like Facebook, right? 'Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Profile Picture. Best Tweets.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 9, 2014
    [Facebook] Why Marketers Should Go Rogue with Blogger Outreach
    Related Stories How to Find Relevant Subreddits for Your Business Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 7 Ways To Be More Productive On Social Media. 'One of the principals that I follow when it comes to marketing is to not follow any principals. When I coach … Continue Reading.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Facebook] 29 Signs Your Business Is Not Ready For Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'How do you know your business is ready for content marketing? You’re not alone. One question I get asked a lot is “how do we know our business is ready for content marketing?”
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Facebook] Tear Down This Wall Between Ad Tech and Marketing Automation
    Google and Facebook are the dominant suppliers of ad inventory, and ad tech has spawned recent IPOs such as Criteo, Rocketfuel, Tremor, and YuMe. 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” The Ad Tech World. Broad reach.  Anonymous cookies.  Paid channels. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Facebook] 7 Essential Mobile Apps for Marketers
    Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Evernote Hello.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Facebook] Coin Canisters: The Low-Tech Fundraiser That Can Make You Rich
    While there is much talk -- particularly from me! -- about mobile donations , hashtag fundraisers , Facebook contests , and all sorts of new and interesting fundraisers, the vast majority of money raised from businesses occurs at the register with point-of-sale programs like coin canisters. What a waste!". Rule #1: The busier the better.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Facebook] Using Social Data to Improve Student Recruitment Online
    Without spending any money, you can set up an ad on Facebook, Twitter, YouTube or LinkedIn. You can do this on both Twitter ( Tailored Audiences ) and Facebook ( Custom and Lookalike Audiences ). But with all the options, which channels are best and how do you get students’ attention? Which Channels?
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Facebook] Content ROI Is a Myth
    Is your audience on Facebook growing and are they engaging with your content? You can get this straight from Facebook Insights. 'As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.”
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 8, 2014
    [Facebook] Positioning Executives as Industry Experts via Social Media
    Public Relations articles channels company content etiquette Expert Facebook Google LinkedIn Manage managing messages potential professional profiles Publishing start strategy time updates 'The days of PR carefully controlling the message and acting as the buffer between executives and the media are long gone. Fix it.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Facebook] 21 Fantastic Facebook Marketing Guides
    marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. 'Many (most?)
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Facebook] 70 New (Really) Marketing Automation Stats
    Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. Marketing Automation.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Facebook] 70 New (Really) Marketing Automation Stats
    Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. Marketing Automation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Facebook] New insights into online radio, podcasting and Google +
    Where is Facebook in the mix … declining, growing in new ways? Facebook as the “plumbing” for teens. Related Stories Why research firms are screwing up content marketing Understanding the moving target of Facebook reach The future of podcasting — Will video kill the radio star? Ready for more?
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Facebook] How to engage bloggers down the long tail
    Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Facebook] How to Engage Bloggers Down the Long Tail
    Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Facebook] Trust Me, I'm a Marketer
    Whether you’re writing a blog post, responding in a forum thread, leaving a comment on a blog, interacting on Twitter (or Facebook, or Google+, or Reddit, or whatever) you’ll have the most success when you identify who you are and what brings you to the conversation. 'Think for a minute about who you might expect to meet in hell. Sign up now.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 7, 2014
    [Facebook] What If Your Prospects Are Not Using Social Media?
    What if he is not on LinkedIn, or Twitter, or Facebook, or … … Continue Reading. Social Sales articles Blog Business company connections Facebook Google google search LinkedIn networking News potential profiles reasons sales Social network Social Networking the social Twitter Website it’s not that simple).
  • WRITTENT  |  MONDAY, APRIL 7, 2014
    [Facebook] 5 Secrets of Blog Posts that Go Viral
    You have the power to earn thousands of Facebook shares, ReTweets, and +1s. 'Quality isn’t always a measure of whether content is going to go viral. Actually, neither is budget. Studies have found that 60% of viral advertising isn’t created by Fortune 500s. It’s crafted by smaller brands. It’s Taboo. The first is taboo topics. Image source.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Facebook] Content Marketing Must Focus On Customer Value
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014  report by Forrester Research, Inc., Content Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Facebook] Customer-Obsessed Marketing Is Your Next Competitive Edge
    The difference is that in today’s Twitter/Facebook/Instagram era, lots of people—hundreds of millions and perhaps even billions of them—now expect and in fact demand more personalized and authentic levels of connectedness and engagement. Those of us around during the PC revolution take it as a given that consumers are connected.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Facebook] Internet Marketing Strategy Articles for the Week of March 31, 2014
    Why Twitter’s Facebook Obsession Is Unhealthy (ReadWrite). 'Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). What is search jacking and how can it hurt your brand? grow}).
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Facebook] The U.S. EEOC Turns Its Attention To Social Media in the Workplace
    Related Stories 5 Design Principles That Drive Social Customer Experience Marketing Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome Your Real Estate Social Media Strategy is a #Fail. 'The law surrounding social media in the workplace still lags a long way behind the ubiquitous use of social media.  While the U.S.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Facebook] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    Related Stories Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Find Relevant Subreddits for Your Business. 'What’s in a domain name for executive personal branding? lot more perception and power than you might think.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Facebook] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    Facebook’s recent two billion dollar acquisition of immersive virtual reality brand Oculus brings the innumerable applications of virtual reality back into the fore. Facebook isn’t alone in recognizing the promise of VR technology. eCommerce: Creating a More Convenient (Personalized) Shopping Experience. billion, an estimated 18.4
  • FATHOM  |  THURSDAY, APRIL 3, 2014
    [Facebook] Unlocking the True Lifetime Value of Your Customers
    Proper optimization of your brands social properties, including Facebook, YouTube, and Google+ can help take up more organic search listings for your branded searches.  'For an online retailer, things are becoming even more complicated in terms of defining a digital marketing strategy and understanding the benefits of those strategies.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Facebook] The Top 20 Places Your Business Needs to Be Listed Online
    Facebook sign-in option. Easily sign in with Windowslive, Google, Facebook, Yahoo or Twitter. 'Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? The use of Yellow Pages has declined over 50 percent in the last five years. Advantages. Business listings appear in Google Maps.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 3, 2014
    [Facebook] Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome
    'Are you using Facebook ads to drive traffic to your ecommerce site? If you’re not, you’re missing a beat, especially because Facebook recently introduced a concept called lookalike audiences for your website visitors. We’ll … Continue Reading.
  • VIEWPOINT  |  THURSDAY, APRIL 3, 2014
    [Facebook] Tweet Less and Talk More
    Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook 'Toss the technology. Relationships rule in sales. The Internet is the most powerful, life- and business-changing tool created in generations. But while technology has forever altered our sales processes, it won’t save our sales careers. That’s our job.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Facebook] Social Media 101 for Technology Firms
    Facebook, a bit more casual than LinkedIn, is better geared towards showing off your culture or recruiting new talent. 'You get it. Tech firms totally get it. You’re early adopters, you’re on the cutting edge. The good news is that social media lets you reach your audience easily and cost-effectively. Here’s why: Visibility.
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Facebook] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Facebook] Is Free CRM Software Right for Your Business?
    ZohoCRM ’s free edition features customer account and contact management, lead and sales opportunity tracking, email templates and integration with Facebook, LinkedIn and Twitter. Integration Gmail, Yahoo, LinkedIn Google Apps, Evernote, Outlook, Facebook, Twitter LinkedIn, Facebook, Twitter. What Free Solutions Are Available?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 2, 2014
    [Facebook] Marketing and Selling: Two Sides of the Same Coin
    They research a company’s website; they read product and service reviews, and they follow the companies they are considering on Facebook or other sites. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Jonathan Catley , Online Sales & Marketing Manager at MD Connect.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 2, 2014
    [Facebook] Short Form Video the New Way to be Social
    Video apps company content Facebook follow Instagram marketing media media strategy Photo posts Services story strategy technology tools Twitter video Vine WHO 'Last year, video sharing service, Vine, hit the mainstream. Shortly after that, Instagram launched a similar service. These two services are not the only … Continue Reading.
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