• VIDYARD  |  FRIDAY, JULY 31, 2015
    [Facebook] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    Facebook, Twitter, LinkedIn? Like most modern marketing teams, you’re likely investing more resources in online video content than ever before. And why wouldn’t you? Video is the most influential medium for engaging online audiences and building an emotional connection with your buyers. But not all video platforms are created equal! Big data.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Facebook] How to Get a Bigger Bang from Your Press Releases
    Some examples: “Join the conversation on Twitter, circle us on Google+, friend us on Facebook and get to know the company on LinkedIn.” Once upon a time, press releases were events unto themselves, for the attention they commanded and masses they reached. Press releases drew eyes. They were go-tos for information. But there’s still hope!
  • HUBSPOT  |  FRIDAY, JULY 31, 2015
    [Facebook] The 20 Best Sites for Wasting Time on the Internet
    You could check Facebook or Twitter or Instagram, but there's something so mundane about haphazardly scrolling through your peripheral friends' photos. There's a lot of content out there about productivity -- everything from hacks to shortcuts to tips and tricks for how to get more done in less time. We have a few better ideas. Great times.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Facebook] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Facebook] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Facebook] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Facebook] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. Facebook Page are even better. your Facebook Page? So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Facebook] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    that hype matches reality when a Facebook. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Facebook] The Rules of Engagement on Facebook
    Learn the 5 Facebook Principles
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Facebook] How the New Facebook News Feed Changes Your Content Strategy
    On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Facebook] 20 Marketing Trends & Predictions for 2013 & Beyond
    We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Facebook] How to Use Facebook for Mobile Marketing
    Over 500 million people use Facebook on a mobile device. See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers
  • KEO MARKETING  |  THURSDAY, JULY 30, 2015
    [Facebook] Facebook Upgrades Ad Management Tools
    If you are of the same mindset and you handle Facebook ad campaigns, you will be happy to hear of some recent developments the social media platform has just announced. Facebook has said all of these upgrades are designed to help users better manage, monitor and optimize their campaigns while saving time and maximizing their budget.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Facebook] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Or perhaps a tweet that was cut off because it was autoposted from Facebook? Facebook – This is where you can show more personality than just about any other social media network. From a frame of mind, visitors to Facebook generally want to have fun and be entertained. These five things can help make that happen. Build Reach.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 30, 2015
    [Facebook] 5 Subject Line Tips You Haven’t Heard
    Do you use Facebook, Twitter or Pinterest? The line could appear as a Facebook or Twitter post. 3. Trying to pique readers’ curiosity to entice them to open an email is so 2009. The world of email subject lines is growing more sophisticated as emailers grow more spam and sales savvy. Try a pop culture reference. Hashtag it up.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 30, 2015
    [Facebook] What Instagram’s Updates Mean for Hospitality Marketing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Instagram has been a prime marketing app for the hospitality industry since it launched. Users could view […]. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the. Hospitality Industry. Debbie is the President of Social Hospitality.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 29, 2015
    [Facebook] 5 Tips for Marketing Podcasts with Social and SEO
    Twitter | Facebook | LinkedIn |. In my last post, I talked about how to share your podcast on social media. This is a critical step in getting your podcast out to the world, as well as another great item you know you can add to your social media scheduled posts if you have a weekly podcast. In this post, I’m […]. Author information.
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Facebook] 7 Ways to Inspire Trust from Ecommerce Customers
    If you haven’t tweeted or updated Facebook in several months, those customers might just assume (again!) Getting people to spend money online is easier than ever, but that doesn’t mean it’s easy for everyone. One small slip, and you could turn them off of shopping with you for good. Here are some tips to help. Updated Design. Social Proof.
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Facebook] Digital Debris: Why Data Needs an Expiration Date
    According to Domo , every minute of the day: Facebook users share 2,460,000 pieces of content. I recently received a letter from a large health insurance company. Not my current provider, mind you. One that covered my health care many years ago. However, I decided to open it on the off chance it was something important. Turns out it was.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Facebook] My online influencer research and engagement process
    Content Marketing Influencer Marketing Internet Marketing Social Media Marketing 37signals American Broadcasting Company Arthur Ashe Courage Award Author Autopilot basecamp British Summer Time Customer relationship management Facebook Facebook features Google Google Search Highrise linkedin Salesforce.com twitter YouTubeReally big.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Facebook] 7 Questions to Help Create Healthy Employee Engagement
    Twitter | Facebook | Google+ | LinkedIn |. In a recent post, I wrote about employee engagement and offered five ways to engage employees. Apparently I am not the only one thinking about this based on the shares the post enjoyed. There are any number of stats that reveal anemic levels of employee engagement, even among managers. Joe Ruiz.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Facebook] 10 Marketing Over Coffee Podcasts You Should Check Out
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. So I checked out some of their episodes and found some really great stuff I’d like to share. What is Marketing Over Coffee ? Seth Godin.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Facebook] How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
    More than that, the number of videos brands publish on Facebook has increased by 3.6x Social media posts that contain videos boost views by 48% , and visual content on Facebook specifically increases engagement by 65%. Did you know that the use of video content for B2B marketers jumped from 8% to 58% in 2014 alone? year over year.
  • WINDMILL NETWORKING  |  MONDAY, JULY 27, 2015
    [Facebook] Use Google Analytics to Discover the Quality of Your Social Media Traffic
    Twitter | Facebook | LinkedIn | Pinterest |. Google Analytics is a valuable tool for website owners that can give you so much useful insight into your visitors and how they are using your site. This information allows us to be constantly improving our marketing strategies and making them better. They […]. Author information. Leah Mazur.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Facebook] Why Candy Crush is Eating Your Brain
    So are Facebook, Instagram, Amazon and LinkedIn, and this, according to Nir Eyal, is why they succeed. When we like a friend’s Facebook page or receive money with PayPal, the easiest way to reciprocate or repeat the experience is to use the same platform. I am worried that Candy Crush is eating our brains. Trigger. Action.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Facebook] The Best Example You Will Find On The Value Of Storytelling
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here  for regular updates. I hear it all the time: “you can talk all you want about thought leadership and content marketing , but we’re here to sell stuff.” ” Have you ever heard that line? That is until I met Michele Miller. needed to know more.
  • JUNTA 42  |  SATURDAY, JULY 25, 2015
    [Facebook] This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
    Joe’s rave: As I’ve perused Facebook lately, one person keeps showing up in its list of recommended people I should follow: Mark Zuckerberg, CEO of the popular social media channel. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. advertisers. This week’s show. Be human and honest.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Facebook] Healthcare Digital Marketing Industry Update – July
    Update 3: New Facebook Metric – Time Spent on Post. What you should know: Facebook announced a new metric that will affect their algorithm in terms of how long people are looking at your post. Another update involves Video on Twitter – videos will now auto play like they do on Facebook, and they will also appear a bit bigger.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Facebook] Tango Strategy: Approaching Marketing Like a Ballroom Dancer
    Using the wrong language or presenting the wrong format can kill a great idea, e.g., your Facebook post is too formal or your desktop-oriented website breaks down on mobile. My instructor and I competing in a national-level chacha heat. First, a disclosure: I am an amateur competitive ballroom dancer. Who is leading, who is following?
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Facebook] Tango Strategy: Approaching Marketing Like a Ballroom Dancer
    Using the wrong language or presenting the wrong format can kill a great idea, e.g., your Facebook post is too formal or your desktop-oriented website breaks down on mobile. My instructor and I competing in a national-level chacha heat. First, a disclosure: I am an amateur competitive ballroom dancer. Who is leading, who is following?
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Facebook] 5 Ways to Modernize Your B2B Branding and Marketing Online
    LinkedIn is full of opportunities for b2b organizations, but Facebook and Twitter may also be a successful addition to what you’re already doing. Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Fresh Colors and a New Logo.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 24, 2015
    [Facebook] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
    Our Multi-Channel Marketing Workbook details the types of channels (for example, traditional, digital, and social) and the individual channels (for example, television, website, and Facebook), making it easy for you to evaluate which channels are right for your specific program or campaign. Set Yourself Up For Success.
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Facebook] 12 About Us Page Examples That Are Probably Better Than Yours
    Not only do you get each person's name, position, and headshot, you also get their biographies, ethics statements, a list of recent articles they've written, and social buttons linking directly to their Twitter and Facebook pages and/or emails. So how do you balance your remarkable content creation with your web design needs? Yes, a wrestler.)
  • LEADERSHIP  |  FRIDAY, JULY 24, 2015
    [Facebook] Interesting Infographics: Social Media Marketing Mistakes (and How to Avoid Them)
    We all curate our Facebook and LinkedIn feeds to reflect the way that we’d like the world to see and understand us. Infographics Social Media Facebook home infographic social media marketing social media mistakes social media strategy TwitterIt would be silly to think that brand identity should work differently. Social Media Strategy.
  • MARKETING ACTION  |  FRIDAY, JULY 24, 2015
    [Facebook] Blue Mountains School Drives Enrollment and Revenue with Marketing Automation
    They use a mix of inbound and outbound marketing to reach new students and educational influencers, including print advertising, search engine marketing, and display ads on Google and Facebook. Many marketers are faced with the challenge of trying to address the unique needs of a wide variety of audiences. Back to School.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Facebook] How to Get a Personalized Assessment of Your Website [Free Tool]
    Just click on the relevant icon to share it via your Twitter, Facebook and LinkedIn accounts. Back in 2007, we launched a tool called Website Grader. Since then, it's evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. What is Website Grader? How'd you do?
  • ANNUITAS  |  THURSDAY, JULY 23, 2015
    [Facebook] Are All Benchmarks The Same?
    In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. Focus.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [Facebook] Will This Movement End Long Wait Times And Customer Service Nightmares?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Have you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. press 2 for billing. But they ain’t gonna give that up to easily. And hang up on you. Social Media
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Facebook] How to Speak at the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2015
    [Facebook] Social media challenges to parenting
    Immediately, my fatherly red flags went up and I went into investigator mode, paying even closer attention to what was happening in her world on social media. I was irritated by the situation, and I posted these frustrations on Facebook. By Dexter Patterson, {grow} Community Member. It’s not like my comment was negative. sociology
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Facebook] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    After all, you don’t want your customers to get used to a minimally updated Facebook page or sparsely posted tweets. This app syncs with several social media platforms including Facebook and Twitter. Implementing automated features make attracting and maintaining customers a snap. Save time. Reach customers in a timely manner.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 22, 2015
    [Facebook] Do You Know China’s Baidu Social Network?
    Twitter | Facebook | LinkedIn |.   Baidu is a community of communities It’s a fact, Baidu Search Engine is one of the most used Search Engines in the World, especially in China. With a whopping 55% market share, it monopolizes the local market. Author information. Olivier Verot. Do You Know China’s Baidu Social Network?
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Facebook] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Using pertinent hashtags on Twitter, Google+, and Facebook will help your content get found. 4. We’ve officially crossed this year’s halfway mark, and it’s time to check in on the marketing strategy you created at the beginning of 2015. Has web traffic increased? Are you seeing more conversions and leads? Social Media.
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Facebook] How to Use Twitter Audience Insights for Your Content Strategy
    What works on Twitter may not work on Facebook, since your audiences could be different. Digital content is becoming more and more audience-focused – finally. We’re learning that the best way to create effective, engaging content is to figure out what your target audience wants so you can provide it. Be creative! That’s easy.
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Facebook] How to Use Twitter Audience Insights for Your Content Strategy
    What works on Twitter may not work on Facebook, since your audiences could be different. Digital content is becoming more and more audience-focused – finally. We’re learning that the best way to create effective, engaging content is to figure out what your target audience wants so you can provide it. Be creative! That’s easy.
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Facebook] How to Use Twitter Audience Insights for Your Content Strategy
    What works on Twitter may not work on Facebook, since your audiences could be different. Digital content is becoming more and more audience-focused – finally. We’re learning that the best way to create effective, engaging content is to figure out what your target audience wants so you can provide it. Be creative! That’s easy.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Facebook] Fathom Social Media Update
    Update #3: Facebook Testing “Watch Later” Feature for Videos. Facebook has confirmed that it is now testing a “Watch Later” button for videos on the desktop version to get users to save and consume more of the videos that appear in their feeds. Happy reading! Update #1: Snapchat puts News before Stories from your friends. Social Medi
  • BIZNOLOGY  |  TUESDAY, JULY 21, 2015
    [Facebook] GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
    Playing around on Facebook is much easier and nicer than slogging into Google+ and while YouTube might be easy to consume, becoming a YouTuber still isn’t as easy as it could be. If you can’t use a tool you won’t use a tool. DropBox is so easy, FTP is too hard. But  GetResponse is. once joined AWeber. And paid for it.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 21, 2015
    [Facebook] How to Make Blogging Pay Dividends for Your Business
    Twitter | Facebook |. I get it – you don’t have time to blog. With all of the other more important things on your plate, like customer service, product development, and marketing – who has time to invest hours into a strategy that might not pay off for months, if at all? Not me. struggle with this problem […]. Blogging
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Facebook] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    Past experience producing content for the web specifically, as well as channel-specific knowledge (blog, SlideShare, Facebook, Twitter, etc.). Consider the amplification of a piece of content shared on a Facebook page with 100,000 fans, versus 1,000 fans. I've written my share of blog posts about content marketing. where do I stop?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Facebook] Banners Have 99 Problems And A Click Ain’t One
    Please follow me on Twitter , LinkedIn ,  Facebook and Subscribe here for regular updates. A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. Tweet This ]. But clicks aren’t the only problem that banners face. The First Banner Ad.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Facebook] Growing Your Publication's Email List (The Right Way)
    2014 study found that, 31.2% of overall traffic to website was driven by the top eight social media networks , with Facebook and Pinterest leading this drive. One of the most important assets for any publisher is their email list. To help you start growing your database the right way, we've compiled a few tactics to consider. Media
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Facebook] 17 Excellent Email and Mobile Marketing Stats and Facts
    Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. •  Open your wallet. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. Almost 400 million Facebook users are mobile-only. ( Ber|Art ). Most CMOs view it as effective and volume continues to grow. AdWeek ).
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Facebook] How to Master Content Marketing on LinkedIn
    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? And what if you're not ready to invest in paid advertising? There has to be another option, right? The good news is that there is another option. Looking to send out short, digestible content? Engage with a status update. Publish an article.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 20, 2015
    [Facebook] WTF Does John Cleese Know About Content Marketing
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?” ” It turns out, he knew quite a bit. Tweet this ]. Tweet this! ].
  • HUBSPOT  |  SUNDAY, JULY 19, 2015
    [Facebook] Facebook, Apple, YouTube & More: What 9 Famous Sites Used to Look Like [Infographic]
    This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Between the bowl cuts and missing teeth, there's nothing quite worse than looking back on a pile of your old school photos. Did I honestly think that pink scrunchie was a good idea? Don't believe me? Design Daily
  • JUNTA 42  |  SATURDAY, JULY 18, 2015
    [Facebook] This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data
    Robert and I agree that a big driver behind Upworthy’s content pivot may be Facebook’s new algorithm, which rewards time on page. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s This Old Marketing example of the week: Kraft Music Hall. This week’s show. Image source.
  • VIDYARD  |  FRIDAY, JULY 17, 2015
    [Facebook] Use Video Marketing Analytics to Learn about Your Videos and Viewers
    Are they being watched on Facebook and not Twitter? Are you guilty of the fly-by-posting, A.K.A. the post-and-dash? Whatever you call it, it just isn’t effective marketing to create videos, post them, and then abandon them (and your viewers!). You get my point. So what analytics should you look for from your video marketing technology? It is.
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Facebook] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    Don’t laugh.  I have seen time and time again, for example, marketers who are targeting vice presidents of manufacturing, expend significant resources on Facebook to reach these leaders when the research indicates that this persona is not active on this channel. Sometimes this is the case, but not always. Take advantage by tapping in.
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Facebook] Benefits of HubSpot's Social Media Tool
    What if we were able to directly tie a Tweet or a Facebook post to a lead in our database who’s engaged with our content? To this day marketers are racking their brains on how to prove social media ROI to upper-management and get buy-in. Don’t get me wrong, they still prove to be valuable in the big picture. What Would That Look Like? Wrong!
  • HUBSPOT  |  FRIDAY, JULY 17, 2015
    [Facebook] Magazines and Social Media: From the News Stand to the News Feed
    Time and time again Facebook, Instagram , Twitter, and other social platforms have proven their worth for everything for content distribution, audience engagement, and more. For the most part, publishers no longer question the merit of dedicating time and effort to social media. Media
  • KEO MARKETING  |  THURSDAY, JULY 16, 2015
    [Facebook] Why You Must Know Your Social Media Followers
    Twitter and Facebook have both recently made changes to their algorithms that emphasize engagement. Social media can be a vital part of an effective B2B marketing strategy. This venue offers a number of valuable potential benefits, including lead generation, brand awareness and audience engagement. Otherwise, you are just wasting your time.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 16, 2015
    [Facebook] Companies are Embracing Influencer Marketing in 2015
    Twitter | Facebook | Google+ | LinkedIn |. State of Influencer Engagement – New Study by Augure For the second consecutive year, Augure has just published the results of its annual study on the state and the practices of influencers relations. This year, as an author and influence marketing […]. Author information. Raymond Morin.
  • FATHOM  |  THURSDAY, JULY 16, 2015
    [Facebook] Consumer Brand SEO Pulse: 7.16.15
    Why Twitter Followers Are Worth More than Facebook Fans”. One Twitter follower is 1.8X as engaged as a single Facebook fan, so it might be time to move some of your social energy. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! This week’s pulse has you covered. link].
  • ANNUITAS  |  THURSDAY, JULY 16, 2015
    [Facebook] Put The Phone Down – I’m Not Ready
    Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). No wonder we hate to pick up the phone these days. It’s always a sales call. Seriously. love technology, marketing automation, CRMs — I couldn’t do my job without them. Big mistake. Does that warrant a call? When to make that first sales call?
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Facebook] How you can grow your traffic and business–without Google
    For instance, Facebook has introduced call-to-action buttons you can place on your company’s Facebook page to drive customers to your shopping cart, contact page, app, and the like. Many businesses also see terrific results from paid advertising on Facebook, LinkedIn, and Twitter. Here are just a few to get you started.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 16, 2015
    [Facebook] [Video] The Social Media Lead Generation Trick You Need To Know
    Dark posts are ads that you can create and promote without having to publish them on your company’s Facebook timeline or LinkedIn page. Facebook and LinkedIn both offer this feature (although on LinkedIn it’s called “Direct Sponsored Content”). And I totally get it. So, what’s the answer? Dark posts. Enter, Dark Posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Facebook] Polish up your best content to drive content marketing value
    Related Stories Facebook content strategy is a time bomb for inbound marketing Do People Trump Content in Marketing? By Luke O’Kelly {grow} Community Member. First I have to tell you that I am upset with myself. Dangit! I was so close to being ahead of HubSpot’s blog writing army, only to again fall into their shadow. Links.
  • VIDYARD  |  WEDNESDAY, JULY 15, 2015
    [Facebook] Flash Disabled in Firefox and Chrome: What You Need to Know
    Google quickly followed suit by blocking Flash by default in Chrome and others, including Facebook, have joined the conversation to plea for the demise of Flash once and for all. While I’m tempted to poke fun at Flash with an image like this one…. Why the concern? Is Your Brand at Risk? Proceed to cheer, rejoice, and join the Flash bashing!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 15, 2015
    [Facebook] Marketers are Feeling the Social Relationship
    Both Facebook and Twitter have strived to enhance the analytics capabilities of their platforms, as a response to the many marketers using their platforms for business purposes. Particularly as more and more marketers are spending advertising dollars on these platforms, the demand for accurate analytics is increasing substantially.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 15, 2015
    [Facebook] A Content Marketing Warrior Leaves Behind Valuable Lessons
    Twitter | Facebook | LinkedIn | YouTube |. If the name Brian Clark doesn’t resonate with you when talking about content marketing, then you missed out on some good stuff. learned a lot from Brian over the years. Sadly, however, we lost him last week at the age of 46 after a brief battle with cancer. I was fortunate enough to be […].
  • CMO ESSENTIALS  |  TUESDAY, JULY 14, 2015
    [Facebook] Making Design More Accessible to Marketing
    Whether we’re talking about a homepage, blog, team page, Pinterest page or a Facebook ad, ALL marketers can benefit from having at least some level of refinement when it comes to design. Marketers often feel the need to increase their knowledge, understanding and comprehension when it comes to design. Brand & Content Trending
  • VIDYARD  |  TUESDAY, JULY 14, 2015
    [Facebook] Video Marketing How-To: Re-Using Content On Multiple Channels
    For your social channels, length plays a big role – the shorter the better, and Facebook has the added bonus of stripping out sound unless a user explicitly clicks play. Facebook and Twitter also strip out CTAs, so try and include a message at the end of your video to get them back to your landing page. Thanks again!
  • VERTICAL RESPONSE  |  TUESDAY, JULY 14, 2015
    [Facebook] 3 Things You Can’t Do on Facebook Anymore
    Facebook is always making updates to its site. Since no one has time to read Facebook’s blog every day or scour through updates and guidelines, we’ve put together a list of three Facebook changes that every small business owner should know. Facebook bans like-gating. Now, that idea is a Facebook fairytale.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 14, 2015
    [Facebook] Share Your Podcast on Social Media and Drive Engagement
    Twitter | Facebook | LinkedIn |. So you’ve created an amazing podcast (if you have questions on that, start here), or maybe you found one that impressed you so much you want to spread the word. It’s worth it to put some effort in: podcasts are a large and growing digital media. Author information. Jonah Geil-Neufeld. Podcasting
  • MODERN B2B MARKETING  |  TUESDAY, JULY 14, 2015
    [Facebook] Beacons and Chat: 2 Technologies Giving Marketers Fresh New Ways to Engage
    In fact, just last month, Facebook announced that it is offering free beacons to retailers and businesses that are using its service as part of the company’s Place Tips initiative. In my role as Director of Business Development at Marketo, I see a wide range of partners offering new and innovative ways that marketers can engage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 14, 2015
    [Facebook] The future of content marketing strategy
    In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. Mark’s post on Facebook and content distribution strategy. Mark's post on Facebook and content distribution strategy.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 14, 2015
    [Facebook] Is Customer Retention The Secret To Content Marketing ROI?
    Courtesy of bundesligalounge.com. I’d love to tell you it was all because of content marketing strategy, but honestly I don’t speak German so I have no idea what is going on, on their Twitter, Facebook or Instagram feeds, but what I can tell you is how we’re proving content marketing ROI with customer retention here at NewsCred.
  • CONNECTING ELEMENT  |  TUESDAY, JULY 14, 2015
    [Facebook] Increase your ROI with social advertising
    Blog Facebook advertising LinkedIn advertising mobile advertising mobile social promotions Social media advertising social media marketing Birmingham social paid advertising social PPC Twitter advertisingWant to promote an offer or event on social media? Then you may want to consider paid advertising.
  • WEBBIQUITY  |  TUESDAY, JULY 14, 2015
    [Facebook] 31 Sensational Social Media Marketing and PR Stats and Facts
    Twitter is the place to engage with companies: While just 20 of the of Fortune 500 companies actually engage with their customers on Facebook, 83% have a presence on Twitter—as do 76% of the NASDAQ 100, 100% of Dow Jones companies, and 92% of the S&P 500. Facebook users and 58% of those on Pinterest are age 35 and older. Cision ).
  • EMAGINE B2B BLOG  |  MONDAY, JULY 13, 2015
    [Facebook] Latest Facebook News: More Power For The User. What Does It Mean For Marketers?
    Facebook announced a new change to newsfeeds last week giving their users the ability to choose what updates they want to see first. Facebook organic reach has been in a nosedive for over a year, the ability to reach your entire audience with every post is over. Image Credit:   Facebook. Facebook Social MediaWhat to Know.
  • WINDMILL NETWORKING  |  MONDAY, JULY 13, 2015
    [Facebook] Six Innovative Ways This Resort Used Social Media to Increase Bookings 30%
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Located in the friendly and quiet community of Costa Teguise on the beautiful and environmentally aware Canary Island of Lanzarote, the Sands Beach Resort is situated on a sandy crescent of beachfront property that is wrapped around a picturesque seawater lagoon. Neal Schaffer.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 13, 2015
    [Facebook] 7 Common Content Marketing Mistakes And How to Avoid Them
    Social channels like LinkedIn, Twitter and Facebook all have paid distribution offerings. Very few content marketers hit a home run each time they step up to bat. We’ve all had our fair share of strikeouts. Failures, however, are also learning experiences, especially those made by others. NOT DOCUMENTING YOUR CONTENT MARKETING STRATEGY.
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Facebook] How to Create Facebook Video Ads
    During the last year, Facebook has emerged as a real contender for the online video platform throne. Facebook’s increased focus on video isn’t only because users like to watch it (although they clearly do) -- it's also because more marketers are shifting their budgets from TV to mobile video. Set Up Your Facebook Campaign.
  • B2B MARKETING INSIDER  |  SATURDAY, JULY 11, 2015
    [Facebook] Stop Blindly Spending On Digital (And Start Doing This)
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Digital. Native. Mobile. Social. We love to talk about, and focus on the channels. But too often we forget that as consumers we don’t care about the channels. We care about the content. We care about whether the content is funny, or helpful.
  • HUBSPOT  |  SATURDAY, JULY 11, 2015
    [Facebook] 8 LinkedIn Profile Photo Mistakes That Make You Look Unprofessional [Infographic]
    poorly angled selfie or two (or 100) might not be so bad on Facebook. This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. In the age of selfies, bad photography runs rampant. Duck lips, bathroom pictures, too close close ups -- the list of photography faux pas is seemingly endless.
  • JUNTA 42  |  SATURDAY, JULY 11, 2015
    [Facebook] This Week in Content Marketing: Inside The New York Times’ Subscription Funnel
    Finally, we take a closer look at the Facebook subscriber funnel The New York Times is using to grow its revenue and ponder the thinking behind Manifest, a new content marketing agency merger that combines content creation and experience design. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • CMO ESSENTIALS  |  FRIDAY, JULY 10, 2015
    [Facebook] Airlines Make Note: Customers are Doing Detours for Better Experiences
    With rising average ticket prices, consumer expectations for service are also increasing, yet hardly a day goes by where the twitter handles of airlines or Facebook pages are not populated with complaints. The airline industry is among those businesses. Latvian passenger was telling another passenger about how regularly she travels to the U.S
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Facebook] Tools that help monitor and measure social traffic
    Some tools specialize in monitoring and reporting on traffic from a specific channel like Twitter, Facebook, etc. Facebook Insights: This tool comes direct from Facebook and you have access to it for free if you have a Facebook page. As with any free tool, there are pros and cons to Facebook Insights.
  • MARKETING ACTION  |  FRIDAY, JULY 10, 2015
    [Facebook] Speed Matters: 5 Tips to Make Your Website Load Faster
    Notice how Facebook traffic is particularly sensitive to page load times in this next chart. Does website speed sound like a boring topic? Maybe something better suited to IT rather than marketing? Something you’ll get to “someday,” if ever? You might want to reconsider. Quickly. – A 16% decrease in customer satisfaction. Firefox did.
  • HUBSPOT  |  THURSDAY, JULY 9, 2015
    [Facebook] Facebook Changes the News Feed Again: Users Can Now Get Updates From Certain Friends & Brands First
    This morning, Facebook announced three updates to users' News Feed preferences that give users more control over the content they see in their News Feeds. This is part of their continued effort to show Facebook users the stories that matter most to them. Image Credit: Facebook. 2) Select Which Friends and Pages to Follow or Unfollow.
  • FATHOM  |  THURSDAY, JULY 9, 2015
    [Facebook] Consumer Brand SEO Pulse: 7.9.15
    Yahoo is using Google search results, Google is penalizing spammy schema markup and Facebook is allowing native publishing. Facebook Invites Publishers for Instant Articles Consideration”. You are now able to “publish native, interactive articles directly to Facebook from a publisher’s domain” through Instant Articles. link].
  • FATHOM  |  THURSDAY, JULY 9, 2015
    [Facebook] Consumer Brand SEO Pulse: 7.9.15
    Yahoo is using Google search results, Google is penalizing spammy schema markup and Facebook is allowing native publishing. Facebook Invites Publishers for Instant Articles Consideration”. You are now able to “publish native, interactive articles directly to Facebook from a publisher’s domain” through Instant Articles. link].
  • FATHOM  |  THURSDAY, JULY 9, 2015
    [Facebook] Consumer Brand SEO Pulse: 7.9.15
    Yahoo is using Google search results, Google is penalizing spammy schema markup and Facebook is allowing native publishing. Facebook Invites Publishers for Instant Articles Consideration”. You are now able to “publish native, interactive articles directly to Facebook from a publisher’s domain” through Instant Articles. link].
  • FATHOM  |  THURSDAY, JULY 9, 2015
    [Facebook] Consumer Brand SEO Pulse: 7.9.15
    Yahoo is using Google search results, Google is penalizing spammy schema markup and Facebook is allowing native publishing. Facebook Invites Publishers for Instant Articles Consideration”. You are now able to “publish native, interactive articles directly to Facebook from a publisher’s domain” through Instant Articles. link].
  • WINDMILL NETWORKING  |  THURSDAY, JULY 9, 2015
    [Facebook] How to Optimize Facebook Video
    Facebook has made uploading video to their website easy, and it’s taken off as an “in-demand” method users on Facebook like for consuming information. Mike Gingerich contributes a monthly column on Facebook. Twitter | Facebook | LinkedIn | Pinterest |. FacebookUsing a carefully […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 9, 2015
    [Facebook] Maneuverability. Your Marketing Strategy Won’t Win Without It.
    Related Stories The new “liquid” model for content marketing strategy Facebook content strategy is a time bomb for inbound marketing 5 Reasons companies are dumping agencies and bringing marketing in house. know Mark and he’s one of the most respected marketing minds on the planet. Mark Schaefer. The post Maneuverability.
  • MARKETING ACTION  |  THURSDAY, JULY 9, 2015
    [Facebook] 6 Things You Could Do Right with Facebook Ads
    This blog post was originally posted on GoChime as “6 Things You’re Doing Wrong with Facebook Ads.” There’s a lot of uncertainty around Facebook ads. Since advertising on Facebook is a relatively new channel with a plethora of options available it can be a daunting task to get started. Relevant content. Great!
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 8, 2015
    [Facebook] How to Get Marketing Results from LinkedIn Group Discussions
    The same thing happened in the early days of Facebook Pages for business – some built a huge following and lost the ability to easily reach followers when Facebook made changes. There is an art to getting followers and engagement on social media platforms like LinkedIn. The social media platform in question is LinkedIn. Thanks.”
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 8, 2015
    [Facebook] How Social Media Affects the Law
    He authored three books including Fire over Facebook: A Primer on Protected Social Media Activity in the Workplace and Best Practice Guide for Managing Employee Social Media Use, and the Social Media Guide for Lawyers. Twitter | Facebook | Google+ | LinkedIn | YouTube |. Social media is destroying the legal system. Author information.
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