• IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 1, 2016
    [Facebook] 4 Simple Tips for Making the Most of Your Marketing Budget
    Often they engage with both simultaneously (ever browsed Facebook while watching TV?). As every senior marketer knows, it’s essential to squeeze every last drop of value from your marketing budget. With boardroom expectations high, you need to be able to not only get maximum results supported by data, but also by customer experiences.
  • ACT-ON  |  FRIDAY, JULY 1, 2016
    [Facebook] How to Focus Your Marketing Efforts Through ToFu, MoFu and BoFu Stages
    In fact, according to McKinsey & Company email is almost 40x better at acquiring new customers than Facebook and Twitter. As modern marketers, we’re all familiar with the lead generation funnel. Top of funnel is the beginning of the buyer’s journey. It’s critical to understand where your leads are in the process . Blogs.
  • CONTENTLY  |  THURSDAY, JUNE 30, 2016
    [Facebook] 5 Things Marketers Need to Know About Gen Z
    Facebook is their most important social network. You almost certainly wouldn’t guess Facebook, which has a reputation for attracting older folks more than teens. But while Snapchat is the most-used platform for 51 percent of Gen Z, all the talk about teens and tweens shunning Facebook is largely a myth. Be real.
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Facebook] June 2016 Top 10: Our Most Popular Posts
    While Facebook is not yet a full-fledged ecommerce platform, its ability to help businesses connect with fans is huge. For example, a mom’s Facebook Live video went. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 30, 2016
    [Facebook] Budapest Performance Marketing (email-seo-ppc-social) Meetup
    By clicking “Sign up” or “Sign up using Facebook”, you confirm that you accept our Terms of Service & Privacy Policy Step up your digital marketing with Opentopic powered by IBM Watson: the right content for the right persona at the right time. Opentopic blog >> meetup.com Your name will be public.
  • CONTENT STANDARD  |  THURSDAY, JUNE 30, 2016
    [Facebook] What Marketers Can Learn about Digital Storytelling from Humans of New York
    When I log in to Facebook or Instagram, there are always posts I scroll by without pause—the political rants, the posts about someone’s relationship, and the ones about what you had for dinner. million Facebook fans, or 5.4 HONY thrives on social media—Facebook Likes, comments and shares, and the same with Instagram and Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 30, 2016
    [Facebook] The 6 Scariest Words in Digital Marketing
    Here are the six scariest words in digital marketing: “Facebook is changing its newsfeed algorithm.” This is an epic flip-flop for Facebook and at this point I think it is fair to ask, does the company really know what it wants? They did what Facebook asked them to do, and guess what? The Facebook re-focus.
  • ACT-ON  |  THURSDAY, JUNE 30, 2016
    [Facebook] Why Video Is the Future of Content Marketing
    This is similar to Intel’s strategy in that Samsung subtly features its products through video, but the focus is on helping the viewer build new skills and the company posts on Facebook as well as YouTube. Facebook users tend to value shorter content, while YouTube viewers enjoy longer content. If so, you’ve got plenty of company.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Facebook] Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
    For example, if your customers enjoy commenting on LinkedIn posts and sharing articles on Facebook, you can retarget them in these places based on what they are already interested in. When content marketing first arrived on the marketing scene, it was novel, innovative and pushed the norms of traditional marketing. Control for Change.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Facebook] How Real Brands Are Retaining Customers: 8 Strategies From Starbucks, Amazon & More
    million Facebook impressions. What’s better than acquiring a new customer? If your first thought was “retaining a current customer” then your strategic thinking is in the right place. While there's a certain allure that comes with capturing new customers, keeping customers coming back will continually result in a greater ROI. The results?
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Facebook] Facebook Boosted Post vs Other Facebook Advertising Options – Do You Know the Difference?
    Opentopic blog >> pammarketingnut.com Would you like to achieve more ROI from your Facebook advertising and Facebook boosted posts? Do you see that cute little Facebook “boost post” button but don’t really know how to optimize it? The truth is that although the Facebook boosted. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Facebook] Digital Advertising 2016: Facebook, Instagram, Twitter & LinkedIn
    Opentopic blog >> marketingcloud.com Salesforce just published a recap of major trends in advertising across Facebook, Instagram, Twitter, and LinkedIn for Q1 2016. Check out these highlights of our key findings. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Facebook] Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
    Opentopic blog >> opentopic.com Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results.
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Facebook] How to Use Facebook Audience Insights: What Marketers Need to Know : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Are you looking for a tool to help you target your Facebook ads more effectively? In this article you’ll discover how using Facebook’s. Do you want to learn more about the people your ad reaches before you spend money on it? Cognitive Technology Cmo cognitive technology
  • CONTENTLY  |  WEDNESDAY, JUNE 29, 2016
    [Facebook] 7 Ways Facebook’s Big Algorithm Change Will Affect Marketers and Publishers
    The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. Facebook doesn’t announce its algorithm changes unless they’re going to have a big impact, and this one will. spend my life obsessing over Facebook’s impact on marketing and media.
  • BIZIBLE  |  WEDNESDAY, JUNE 29, 2016
    [Facebook] Building Trust In Social Marketing Metrics With Attribution
    Double counting is a problem that hits Social particularly hard because social marketers like to use social-specific measurement systems, be it Facebook Insights, LinkedIn Analytics, or a third-party social measurement tool. Facebook Insights doesn’t check with AdWords Analytics before counting a conversion. What if you miss a turn?
  • READYPULSE  |  WEDNESDAY, JUNE 29, 2016
    [Facebook] ReadyPulse Named Winner of Red Herring’s Top 100 North America Award
    Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work. “In 2016, selecting the top achievers was extremely difficult,” said Alex Vieux, publisher and CEO of Red Herring. SAN CARLOS, Calif.–ReadyPulse,
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Facebook] 15 Hidden Snapchat Hacks & Features You'll Wish You Knew About Sooner
    In addition to the emojis you're probably familiar with, Snapchat added 200 new stickers in May 2016 that are similar to the stickers that are so popular in other messaging apps like Facebook Messenger. Users on Snapchat simply expect sound, whereas on Facebook, they don't.". Already have the basics down? Rabbit = fast-forward.
  • JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Facebook] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    The acquisition could also be seen as a defensive move by Microsoft to keep Google and Facebook out of the B2B workspace. overall spot, ahead of Google and Facebook? In December 2013, CMI released its annual content marketing predictions report (as we do every December). So, I was a mere 30 months early with that prediction. billion.
  • HUBSPOT  |  WEDNESDAY, JUNE 29, 2016
    [Facebook] How to Stay on Top of Industry News & Trends: 35 Simple IFTTT Hacks to Try
    These services are called Channels (think: Facebook, Evernote, Gmail, etc.) 31) Post your Pocket favorites to Facebook. As marketers, we all face the same challenge: how do we stay on top of the news and trends that matter to our industry? Our inboxes are overflowing. Our Twitter feeds never stop scrolling. The good news?
  • HUBSPOT  |  TUESDAY, JUNE 28, 2016
    [Facebook] Busted! 23 Marketing Myths Held By (Some) Industries
    The same report stated that 84% of all automotive shoppers are on Facebook – with 24% using the site as a resource for purchasing their last vehicle. In fact, we have identified 23 myths about inbound marketing that some people may think are true. Time to bust these myths! 1) “Content creation is inbound marketing.”. Don’t get us wrong.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Facebook] Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
    Opentopic blog >> pammarketingnut.com Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Facebook] Twitter, Facebook, LinkedIn, Pinterest – A Social Media Checklist For Businesses [INFOGRAPHIC]
    Opentopic blog >> adweek.com Social media has a pretty steep learning curve, and when you’re a brand using these tools for the first time the wealth of information in how to best leverage platforms such as Twitter, Facebook, LinkedIn, Google+ and Pinterest, as well as blogs and video, can be overwhelming. Where do you.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Facebook] Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
    Opentopic blog >> opentopic.com Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 28, 2016
    [Facebook] Six thought-provoking and profound marketing trends
    Some of the ideas we cover in our new podcast are: Why “viral” is more is more viral that ever and how Facebook Live will become the ultimate in reality TV and a revolution in journalism. Will Facebook need to get into the music business? The report goes on for 213 pages. And do you have time for that?
  • OPENTOPIC  |  MONDAY, JUNE 27, 2016
    [Facebook] Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
    Opentopic blog >> pammarketingnut.com Facebook advertising seems to be one of those things that every marketer is talking about it, but very few actually know how to drive real business results.
  • BIZIBLE  |  MONDAY, JUNE 27, 2016
    [Facebook] How to Generate Qualified Leads and Delight Your Sales Team
    Are Facebook, LinkedIn or Twitter ads driving clicks that turn into customers? We know the age-old process: the marketing team delivers a bunch of leads to sales team and pats themselves on the back for hitting their leads goals. The sales team follows up, but only closes a small percentage of the leads they received.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Facebook] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Facebook] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Facebook] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Facebook] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  MONDAY, JUNE 27, 2016
    [Facebook] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • CONTENTLY  |  MONDAY, JUNE 27, 2016
    [Facebook] Is Video the Future of Small Business Marketing?
    With almost 100 million views combined on Facebook and YouTube , “This Unicorn Changed the Way I Poop” helped put Squatty Potty—which makes a toilet stool to help you take care of business—on the map. The report also found that small business marketers are 64 percent more likely to post videos on Facebook than YouTube.
  • BIZNOLOGY  |  MONDAY, JUNE 27, 2016
    [Facebook] Make the most of your social media fans
    Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. According to Ajay Gupta, CEO, the best results can be produced for the “big three” networks, Twitter, Facebook, and LinkedIn. But here’s a new development. Market research. Like this post?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 27, 2016
    [Facebook] 3 Creative Highlights From Cannes Lions
    "finding your way doesn’t mean surviving, just as pleasing an audience doesn’t mean twisting your editorial around search engine optimization and Facebook algorithms. Based on feedback from two of the Oracle contingent who were attended the festival, one of the themes that emerged can be summed up in word: MadTech.
  • HUBSPOT  |  MONDAY, JUNE 27, 2016
    [Facebook] 7 of the Best Facebook Live Videos We've Ever Seen
    This week, Facebook announced grand plans to take their already successful live broadcasting platform to great heights. With these updates in mind, carving out a strategy for Facebook Live seems like a no-brainer. Oh, and did we mention the potential live video has for Facebook engagement? Getting Started With Facebook Live.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 27, 2016
    [Facebook] The start-up strategy for beating Facebook
    If we compare Snapchat and Blab we can tease out lessons for all of us when it comes to strategies for beating Facebook. By rejecting a $3 billion takeover bid by Facebook, it immediately became a Zuckerberg target. And it didn’t own any significant intellectual property that Facebook couldn’t easily copy.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Facebook] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • PUREB2B  |  SUNDAY, JUNE 26, 2016
    [Facebook] Generating Leads With Responsive Content
    For example, you hold a contest whereby users would post taglines on Facebook for a chance to win a free trip to the Maldives. Content marketing entails adopting various strategies that drive audiences to your product. Responsive content is done in so many ways, and all these share something in common—there is a need for multimedia (e.g.
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Facebook] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 26, 2016
    [Facebook] Where Instagram and Facebook advertising converge and where they differ
    Yes, mobile has grown to represent the lion s share of Facebook s ad revenue — but it s 100 percent of Instagram s. Opentopic blog >> opentopic.com It may require some adjustments for the form factor, but don t reinvent the wheel. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Facebook] Kantar Worldpanel partners with Facebook to expand ad measurement
    Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Facebook] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Facebook] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 25, 2016
    [Facebook] How Facebook Ads Boost Your PPC Advertising Results
    Facebook ads should become an attractive proposition for many businesses. The online social networking service, Facebook, has undeniably taken the world by storm. Opentopic blog >> opentopic.com Consider just how many and how often people use the website. Adverts. Marketing ROI Cmo marketing roi
  • CONTENT STANDARD  |  SATURDAY, JUNE 25, 2016
    [Facebook] Which Video Content Channels Should Your Brand Invest In?
    Facebook, Twitter, and YouTube are beefing up their video features. In addition to streaming services like Netflix and Hulu, users are racking up video views on social media apps like Facebook and Snapchat. Social media icons Facebook and YouTube are also under pressure to keep up with the video Joneses. Live or prerecorded?
  • JUNTA 42  |  SATURDAY, JUNE 25, 2016
    [Facebook] This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles
    In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We also take a closer look at Facebook’s new Creative Hub. This, in turn, will lead Facebook to subsidize some brands to keep them using it. This week’s show. Sponsor (37:52).
  • CONTENTLY  |  FRIDAY, JUNE 24, 2016
    [Facebook] ‘The Mystifying Triumph of Hope Hicks,’ and 4 Other Stories You Should Read
    The day after the game, my Facebook, Instagram, and Twitter feeds were bombarded with hagiographies of LeBron and the Cavs. Here’s what you missed while figuring out that the U.S. and the UK aren’t so different after all… The New York Times: Should Your Driverless Car Hit a Pedestrian to Save Your Life?
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Facebook] Where Instagram and Facebook advertising converge and where they differ
    Yes, mobile has grown to represent the lion s share of Facebook s ad revenue — but it s 100 percent of Instagram s. Opentopic blog >> techsite.io It may require some adjustments for the form factor, but don t reinvent the wheel. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Facebook] Facebook vs AdWords: What’s Right for Your Business?
    Opentopic blog >> disruptiveadvertising.com If you’ve been in PPC advertising for a while, you probably remember the good old days when you could get AdWords clicks for pennies. The traffic was good, the cost was good. For early adopters, AdWords changed the way they did business. Unfortunately, all good things must come to an end.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Facebook] How Social Media Can Impact Corporate Culture
    Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant? People wrote status updates based on very specific prompts on Facebook. Friday Five time. Five curated articles from around the web on one topic. This go round it's Social Media. Read the full story on CIO.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Facebook] 5 Ways to Amp Up Your Mobile Marketing Strategy
    These include social networking apps, like Facebook, Instagram, and Twitter, and news apps like The New York Times or ESPN, which people engage with on a daily basis. Author: Jamie Lewis Is it time for your brand to get mobile? So, take advantage of their interest to the fullest by implementing the right tactics. Mobile Messaging. QR Codes.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Facebook] How to Write a Great Email Signature: 9 Tips With Real Examples
    These are great for tapping with your finger on a mobile screen so that users don't accidentally tap on the Facebook icon when they meant to go to Twitter. The average office worker sends 40 emails per day. Although you don't want to go overboard, either. So, what does a great email signature look like? Even better? That's super fast.
  • KAPOST  |  FRIDAY, JUNE 24, 2016
    [Facebook] Why Video Should Play a Vital Role in Your Content Marketing Strategy
    The company produces and posts stop-motion videos and webisodes across its YouTube, Facebook, Vine, and Instagram accounts, and users can sort them based on LEGO themes. If long-form articles are the elder statesmen of content marketing, consider videos to be the up-and-coming whiz kids. Now it’s time for more companies to follow suit.
  • OPENTOPIC  |  FRIDAY, JUNE 24, 2016
    [Facebook] Kantar Worldpanel partners with Facebook to expand ad measurement
    Marketing ROI Cmo marketing roi
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Facebook] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    Her Facebook page and reviews sections were being bombarded by people she didn’t know and had never done business with. For my Realtor friend, we were able to follow the advice Chris Silver Smith shared in his “10 tactics for handling haters on Facebook” post for Marketing Land. Let’s get this out of the way first. She was frantic.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Facebook] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Facebook] How Facebook Ads Boost Your PPC Advertising Results
    Facebook ads should become an attractive proposition for many businesses. The online social networking service, Facebook, has undeniably taken the world by storm. Opentopic blog >> business2community.com Consider just how many and how often people use the website. Adverts. Marketing ROI Cmo marketing roi
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Facebook] Will Facebook’s $50 Million Gamble Pay Off?
    On June 21, The Wall Street Journal revealed that Facebook, which for the past two years has been waging war to break into digital video, paid more than $50 million to about 140 media companies and celebrities in exchange for them to create content on Facebook Live, the social network’s livestreaming platform. Sound familiar?
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Facebook] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook and Twitter. LinkedIn has become one of the most effective B2B marketing channels. Bottom-of-the-funnel ads. linkedin
  • VIDYARD  |  THURSDAY, JUNE 23, 2016
    [Facebook] The Attention Economy: Why Marketers Are Killing, Not Capturing, Attention
    There are a wealth of attention demands that didn’t previously exist: advertisers want your attention before you watch the next video on YouTube ; your friends want your attention on SnapChat, Facebook, and text; and your colleagues and every marketer out there want your attention in your inbox. Scarcity is everywhere. So what do we do?
  • BIZNOLOGY  |  THURSDAY, JUNE 23, 2016
    [Facebook] Your big marketing budget is not as big an advantage anymore
    But it just isn’t true that cost-effective techniques such as SEO and email marketing are somehow less valuable than pricey paid search and Facebook ads. I am not saying to stop doing Facebook ads. It used to be that marketing was about money. And in general, he was right. But not in digital marketing. Like this post?
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Facebook] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Facebook Instant Articles — IBM Security wants to be one of the first brands accepted into the program. At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. However, the content space is noisy. Surgery became messy.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Facebook] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    Facebook’s blue color scheme, for example, helps convey to users that it’s a secure, strong social network. When it comes down to it, design is all about making choices. However, I argue that learning to design well has as much to do with psychology and user behavior as it does creativity. That's just not the way it works. Want to learn more?
  • WEBBIQUITY  |  THURSDAY, JUNE 23, 2016
    [Facebook] The Four Best Online Education Tools For Business Pros
    Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today. Fortunately, the range and speed of continuing education tools and resources is greater than ever as well. Google Review Count: 287,000. Pricing: free.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Facebook] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> adseedata.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Facebook] Messaging apps: The new battlefield for Google, Facebook
    Opentopic blog >> newshitechdigital.com Messaging apps are the brand new battlefield and over the past couple of months Google, Fb and Microsoft have proven severe intent at grabbing a share of the pie. Fb has a head begin right here – the social networking large has over 1.9 Marketing ROI Cmo marketing roi
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Facebook] What the Avengers Can Teach Us About Divisible Content
    In December of 2015, we published “ The Marketer’s Guide to Facebook ,” a long e-book that broke down the evolution of Facebook and explained how companies can effectively use the platform. One key section that explained Facebook targeting worked so well that we repurposed it as a separate blog post , for no cost.
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Facebook] ‘If Mark Zuckerberg Wanted to Tilt This Election, He Could’: Peter Rojas on the Future of Media
    would be building stuff native to all the different platforms, whether that’s Facebook Instant Articles, Twitter Cards, Snapchat, Tumblr—just anywhere that you have people that are interested in reading, listening, or viewing what you create. Maybe they’re really a Facebook user and not your user. Absolutely.
  • VIDYARD  |  WEDNESDAY, JUNE 22, 2016
    [Facebook] Old Irish Blurs the Lines of Virtual Reality in This Incredible Video
    Facebook allows for 360 videos that integrate into the mobile motion sensor on your phone, meaning you can move your phone around to take in all of the 360 action. Take any major technological advancement of the past hundred years, and chances are you’ll find that there are three stages to success. Step three? The marketers arrive!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Facebook] OfferUp offers an addictive new app for eCommerce
    Facebook Messenger? Recent Forrester findings show that 88% of the average user’s time is spent in just five apps: Facebook, YouTube, Instagram, Gmail, and Facebook Messenger. Where do your customers hang out online or on mobile? Snapchat? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp?
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Facebook] The Psychology of Color in Marketing
    Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Facebook is “giving people the power to share and make the world more open and connected.” Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ). Yellow.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Facebook] 5 Best Practices for Using Facebook Live
    Opentopic blog >> opentopic.com It’s no secret that video is where the action is on Facebook. Brand publishers are discovering that they can push their ROI even further by taking advantage of Facebook Live, a real-time, in-the-moment product that allows users (and select brands) to stream live video content in front of their audience.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Facebook] Why Marketing Agencies Need Enhanced Dashboard Reporting
    Enhanced dashboards, integrate with such platforms as  LinkedIn, Twitter, Facebook, Google AdWords, Google Analytics  and more to bring all their data to one interface. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. The result was data gaps and an incomplete picture.
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Facebook] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    The images come from Tumblr, Pinterest, Instagram, Twitter, and Facebook, creating a united social experience. Instagram and Facebook, in particular, have been important channels for Land Rover to showcase its creativity and inspire engagement while promoting excerpts of its longer YouTube videos. Video: The key to social engagement.
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Facebook] Did Facebook Just Deliver a Crushing Blow to Native Advertising?
    Everyone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. In reality, the news opened up the potential for disaster, due to a new tool Facebook just put in place. The tag.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Facebook] 5 Best Practices for Using Facebook Live
    Opentopic blog >> opentopic.com It’s no secret that video is where the action is on Facebook. Brand publishers are discovering that they can push their ROI even further by taking advantage of Facebook Live, a real-time, in-the-moment product that allows users (and select brands) to stream live video content in front of their audience.
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Facebook] B2B Content Marketing and the End of the Company Blog
    Fueled by changing content discovery habits (namely, social media and mobile devices), some B2B companies are closing up shop on their natively hosted blogs and migrating content to sites like LinkedIn, Facebook, or Medium. Like with Facebook Instant Articles, users get a consistent content experience when they interact with the platform.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Facebook] Visual Storytelling UX: Why Stories Need Design
    Consider Facebook’s Instant Articles: a major trade-off for publishers. Facebook notes that Instant Articles load 10x faster than standard mobile web stories and readers are 70 percent less likely to abandon the article — proving how vital clean design is to the user experience. Happy reading! Appearance Matters. Find the Right Format.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Facebook] 5 User-Generated Content Mistakes to Avoid
    Additionally, you can use the same contributions to increase click-through rates for social ads on Facebook and Instagram. 3) Misrepresenting Your Community. When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. There are some great examples of user-generated content that impressed us all. Takeaways.
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Facebook] The Six Best Google+ Marketing Tools
    For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. But it can still be interesting place to hang out, and it may help with SEO. Google Review Count: 70,400.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Facebook] 5 Best Practices for Using Facebook Live
    Opentopic blog >> opentopic.com It’s no secret that video is where the action is on Facebook. Brand publishers are discovering that they can push their ROI even further by taking advantage of Facebook Live, a real-time, in-the-moment product that allows users (and select brands) to stream live video content in front of their audience.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Facebook] 5 Best Practices for Using Facebook Live
    Opentopic blog >> business2community.com It’s no secret that video is where the action is on Facebook. Early adopters are discovering that Facebook. Marketing ROI Cmo marketing roi undefined
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Facebook] The Danger Of Outsourcing Your Whole Content Marketing Program
    But with declining returns on traditional types of advertising—like those TV spots—today’s brands are increasingly publishing tons of content on Facebook, blogs, and any other digital platform they can find. Have you ever gotten ripped off by a cab driver in Cancun? The driver sitting outside the airport claimed to have the best price.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Facebook] Why Agencies Aren’t the Answer for Content Marketing
    But with declining returns on traditional types of advertising—like those TV spots—today’s brands are increasingly publishing tons of content on Facebook, blogs, and any other digital platform they can find. Have you ever gotten ripped off by a cab driver in Cancun? The driver sitting outside the airport claimed to have the best price.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Facebook] Microsoft buys LinkedIn: the largest martech acquisition in history?
    Now, you might argue that this doesn’t make LinkedIn significantly different than Facebook or Google, who also offer their own variations of the above to marketers too (although LinkedIn unquestionably dominates in the context of professional social media). Since Facebook, LinkedIn, Google Search, YouTube, etc. billion.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 20, 2016
    [Facebook] 5 Strategic Business Lessons From Game Of Thrones
    Martin’s A Song Of Ice and Fire book series, it’s common to have your Facebook feed flooded with articles on the show. Chances are that this isn’t the first Game of Thrones post that you’ve read. For die-hard fans of the popular HBO television series based on George R.R. I’ve decided to take a different approach.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Facebook] Using Facebook’s New Dynamic Product Ads
    Opentopic blog >> practicalecommerce.com As ecommerce has become mainstream, the number of products available to buy online has increased. For goods like shoes, which typically are tried on for size, sites like Zappos came along with generous return policies.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 20, 2016
    [Facebook] Get Your Blog On: 4 Steps to Blogging Success
    Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. Author: Elaine Ip To blog or not to blog, there is no question. remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. Darn it, Google  you win again. Fueling demand generation. B2B or consumer?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 20, 2016
    [Facebook] The overwhelming implications for driverless cars and marketing
    VR will usher in a new way to have meetings, connect on Facebook, discover, relax, and entertain ourselves. Most analysts believe that by 2020 there could be millions of self-driving cars on the highways. The implications are vast … for safety, for energy savings, for the creation of entirely new industries and business models.
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Facebook] How to Monetize Your Facebook Advertising
    Opentopic blog >> opentopic.com When a Facebook advertising campaign isn’t going so well, it’s easy to put the emphasis on the Facebook ads themselves instead of addressing issues that aren’t even on Facebook. The business. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SUNDAY, JUNE 19, 2016
    [Facebook] How do the new Facebook Reactions impact your Digital Marketing Campaign?
    Opentopic blog >> digitaldefynd.com Seen a new cat video on Facebook lately? Well, leave it up to good ol’ Facebook. If you have, chances are that you probably LOL’d for a moment there. Now, how about conveying that on the post? Would you just hit the like button, leave a laughing emoji, or a plain old LOL in the comments?
  • CONTENTLY  |  SUNDAY, JUNE 19, 2016
    [Facebook] ‘London’s Lonely Unicorn,’ and 4 Other Stories You Should Read
    The New York Times: Hillary Supporters Can Now ‘Go Public’ on Facebook. When I was a senior in high school, you still needed a college email address to get a Facebook account. It was a digital orgy, and the “Sarah Lawrence Class of 2010″ Facebook group was our Roman bathhouse. With a price-tag of $5.5
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Facebook] Inbound Marketing Vs. Outbound – Why Inbound Has The Advantage
    Facebook was just over one year old. Opentopic blog >> opentopic.com What is Inbound marketing, and why does it have the advantage over outbound or traditional marketing approaches? Imagine the marketing world a decade or so ago. Twitter wouldn’t exist until 2006. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Facebook] A/B Testing Facebook Ads for Authors
    Opentopic blog >> kindlepreneur.com GUEST POST by the uber talented, Eric Z of Zbooks.co Did you know that Facebook ads are the most effective way to test, improve, and market your book? Even if your Facebook ads aren’t that good, you will still have subscribers from the “bad” ads (when you use. Marketing ROI Cmo marketing ro
  • OPENTOPIC  |  SATURDAY, JUNE 18, 2016
    [Facebook] How to Monetize Your Facebook Advertising
    Opentopic blog >> opentopic.com When a Facebook advertising campaign isn’t going so well, it’s easy to put the emphasis on the Facebook ads themselves instead of addressing issues that aren’t even on Facebook. The business. Marketing ROI Cmo marketing roi
  • JUNTA 42  |  SATURDAY, JUNE 18, 2016
    [Facebook] This Week in Content Marketing: Will Microsoft & LinkedIn Spur a Content Buying Spree?
    Finally, Facebook reach continues to plummet, according to a new study. Publisher reach on Facebook is down 42% (32:12): According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the past few months, reports AdWeek. We offer advice on how to reverse this trend. Ready?
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