• TRADESMEN INSIGHTS  |  TUESDAY, MAY 5, 2015
    [Facebook] Did Your Website Survive Mobilegeddon?
    Facebook reports that 85% of daily access to its site is from mobile devices, and last holiday season, Amazon stated that 60% of all sales were from, you guessed it, mobile. And Did You Know It Happened? By Chris Ilcin, Account Superintendent at Sonnhalter. On April 21st, Google changed its search results algorithm. Sounds boring, right?
  • B2B LEAD BLOG  |  MONDAY, MAY 4, 2015
    [Facebook] Is Twitter the Next Big Player in Big Data Marketing?
    Basically, that’s what drove the worth of Facebook to $200 billion and Twitter’s estimated value to $17 billion. All the buzz around social media madness to this point has surrounded the immense revenue potential for advertising. But we forget that social media is still a toddler in terms of businesses.
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Facebook] SEO and Professional Services Marketing: What Every CEO Should Know
    As you create content, share it on social media platforms like LinkedIn, Twitter, Facebook, and Google+ and encourage conversation around your insights. When it comes to professional services marketing today, most CEOs understand that it is essential to demonstrate their teams’ expertise and increase the visibility of their firms.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 4, 2015
    [Facebook] How To Choose Amazing Images And Create Stunning Visual Content
    At Serious Eats, we pull images from our posts and use them with quotes or leads that will compel someone on Facebook or Twitter to click on the link. By NewsCred Brand Strategist Caitlin Domke. It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? Context.
  • WINDMILL NETWORKING  |  MONDAY, MAY 4, 2015
    [Facebook] Why Do All Company Videos Look Alike?
    Twitter | Facebook | LinkedIn |. When talking with a company about creating a video, we always do research to find out what their competitors are doing with online video. Author information. Jayson Duncan. This monthly Social Media and Video column is contributed by Jayson Duncan. He has created videos for Fortune 50 companies. Video
  • HUBSPOT  |  MONDAY, MAY 4, 2015
    [Facebook] 5 Cheap (or Free!) Digital Tools You Could Be Using for Your Ecommerce Site
    The campaigns run on any social media platform out there, from Facebook to Vine and everything in between. Marketing your ecommerce site takes money -- sometimes money you don’t have. Fortunately, there are plenty of free and cheap tools out there to help you get the job done. Let’s take a look. Offerpop. Canva. Camtasia. Overvideo. Perfect.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Facebook] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Facebook] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. Facebook Page are even better. your Facebook Page? So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Facebook] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    that hype matches reality when a Facebook. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 1, 2015
    [Facebook] The Rules of Engagement on Facebook
    Learn the 5 Facebook Principles
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Facebook] How the New Facebook News Feed Changes Your Content Strategy
    On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Facebook] 20 Marketing Trends & Predictions for 2013 & Beyond
    We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
  • REVRESPONSE B2B WHITE PAPERS  |  SUNDAY, MAY 3, 2015
    [Facebook] How to Use Facebook for Mobile Marketing
    Over 500 million people use Facebook on a mobile device. See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Facebook] Why You Should Create More "Boring" Content
    I started my content journey the same way many other marketers do: Trying to "go viral.". Some of the posts I created were “72 Content Ideas for Fill Your Pipeline” and “50% of Searches Have Never Been Made Before.” Then one day, out of sheer exasperation, I tried a different approach. The result? How to Create Better "Boring" Content. Listen.
  • FATHOM  |  THURSDAY, APRIL 30, 2015
    [Facebook] Affordable PPC Avenues for Marketing a Law Firm
    Use Facebook to Reach Your Targeted Audience. billion people use Facebook and 64% visit Facebook every day. With such a large net of Facebook users, you can capture more qualified traffic and leads by focusing on your specific target audience and their behaviors.  each year, don’t fret.  More than 1.3
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Facebook] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. We do this by presenting information gathered from social networks’ own reporting tools ( Twitter Analytics , Facebook Insights) as well as third-party platforms like RavenTools. Question #1: What are the goals of the strategy?  . of the content being created. Title.
  • VIDYARD  |  THURSDAY, APRIL 30, 2015
    [Facebook] Facebook Video for Marketers: How to Make the Most of 4 Billion Daily Views
    Marketers have had a rocky relationship with Facebook over the last few years. News of updates to Facebook’s brand experience are always met with cautious optimism. Recent stats from Facebook indicate that Facebook sees over four billion daily views on their video assets, and the number continues to grow. Keep it short.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 30, 2015
    [Facebook] 10 Fantastic Instagram Posts and Why they Work
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Don’t let the simplicity of Instagram lull you into posting boring content. While it might appear that people are just randomly posting photos, and yes, some people are, many people have mastered the art of the Instagram post. Author information. Peg Fitzpatrick. And her job.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 30, 2015
    [Facebook] Sometimes you don’t need community. Sometimes you just need a hamburger
    would rather get a good deal than be part of the car wash Facebook community. In fact, I would probably NEVER join a car wash Facebook community. have never visited the company’s Facebook page. I don’t intend to friend the guy on Instagram. would rather get a good deal than be part of the car wash Facebook community.
  • MARKETING ACTION  |  THURSDAY, APRIL 30, 2015
    [Facebook] 9 Ways to Generate Leads with Mobile Marketing
    Run a Native Ad on Facebook. native ad is a promotional message that’s embedded in a Facebook feed. Since half of your prospects will probably be viewing your native Facebook ad through their mobile device, it’s a simple and easy way to get started in mobile. Learn about the rules of engagement on Facebook with this toolkit. 3.
  • SYNECORE  |  WEDNESDAY, APRIL 29, 2015
    [Facebook] Using Inbound Marketing to Promote Your Next Conference
    Your event page could be a dedicated website or microsite, Facebook event page, or an Eventbrite page. So, you’ve decided to host a conference , now what? Assuming the date is set and the venue is booked, all you have to do is get people to show up, which starts with having a great event page. If you build it, they will come. Event Image.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Facebook] Hashing Out Hashtags: What They Are & How to Use Them [Infographic]
    Not only have they laid out the basics for hashtagging on Twitter, Instagram, and Facebook, but they also dive into some tips to help you run a successful hashtag campaign. What do overalls, Mariah Carey's Christmas album, and hashtags all have in common? Believe it or not, they are all products of the 90s. You're not alone.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Facebook] 5 B2B Social Media Tips to Drive Prospect Engagement
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. Transparency and responsiveness have long been cornerstones of good business practice. Today, they are critical elements for success in a business environment where communication with one’s network of friends and followers is just a few clicks away.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 29, 2015
    [Facebook] Task management is time management: 3 tools that work
    Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. All-in-One Social Media Management.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Facebook] Why Is Social Media Important?
    Fun fact: The size of Facebook could now fill up the whole of Germany and with half a millions new users every day all connecting and joining together. Facebook and Twitter are perfect examples of the web 2.0 Facebook is a bit more personal than Twitter, as people often only have family and friends on there.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Facebook] What Is Dark Social Media?
    Dark social media has been around longer than Facebook and Twitter, but nobody has quite realised just how much power it has.  When There is a chance that Dark Social will also come up under Twitter, Facebook etc due to the UTM parameters I explained earlier. Dark social is a term coined by Alexis C. The post What Is Dark Social Media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 29, 2015
    [Facebook] Four steps to stay on top of social media trends
    While reports that teenagers still use Facebook might be comforting, that market share is rapidly dividing among smaller niche apps, even among some that have been available for a few weeks. by  Kiki Schirr , {grow} Contributing Columnist. It does mean committing to experimentation, however. Unplug! The Top 5 Apps You Need to Know Now.
  • HUBSPOT  |  WEDNESDAY, APRIL 29, 2015
    [Facebook] Which Live Streaming App Should You Use? Inside the Best Features of Periscope, Meerkat & More
    Click here to see a brief discussion about this on Facebook. Live streaming has come a long way in the last decade. Back in 2008, I covered the U.S. Presidential Primary in New Hampshire with a Nokia N95, and streamed in 3G, using Qik. Other options at the time were Flixwagon and Kyte. ever use one of those? Want to see what it looks like?
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Facebook] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. If our goal is creating customers, then we know that customers have become harder to reach. But that’s fine.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Facebook] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    According to Webdam , 43% of all marketers found a customer via LinkedIn and 52% of all marketers have found a customer via Facebook. Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Or, you can keep your existing site but add a blog. And so on.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Facebook] 12 Pinnable Pinterest Pins That Teach You How to Use Pinterest
    After some early failures, Pinterest caught on and quickly attracted a niche audience, and it didn’t take long for it to join other social networks like Facebook and Twitter at the top. You create marketing plans for your Facebook, Twitter, and other social media accounts, right? So, where do you begin? Well, Pinterest is no different.
  • LEADERSHIP  |  TUESDAY, APRIL 28, 2015
    [Facebook] Impact of Social Media and Blogging on B2B Vendor Selection
    It’s true that we can learn from B2C, but one has to keep in mind that in B2B, it is not the same as selling your widget direct to consumer from a Facebook update or a blog post. —Higher Quality will Create a Bigger Impact. Needless to say, these changes have brought a whole new dimension to the already complex B2B sales cycle.
  • VIEWPOINT  |  TUESDAY, APRIL 28, 2015
    [Facebook] 3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)
    visit to the prospects’ Facebook page will provide a glimpse into their personality. The term "Hail Mary" has become generalized to refer to any last-ditch effort with little chance of success. The origins of the phrase date back to October 28, 1922, during a game between Notre Dame and Georgia Tech. Exciting when it works. Period. Reheat.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Facebook] 10 DIY Ways to Get More Visits to Your Website
    Facebook ads. However, one of the easiest ways to bump your website visits is through Facebook ads. When you set up an ad, Facebook asks you to pick an advertising goal. Every business needs a website to survive, but is your website getting as many visitors as you’d like? It’s a rhetorical question, really. Yahoo!
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Facebook] The Top 10 WordPress Contact Forms
    Twitter | Facebook | Google+ | LinkedIn |. The contact or get in touch form on your website or blog is often the most important page on your website and yet is often overlooked. Creating the perfect form can be challenging but is an essential part of your business, get it right and you’ll receive more enquiries! Author information.
  • BIZNOLOGY  |  TUESDAY, APRIL 28, 2015
    [Facebook] How to use influencer marketing to promote your book
    Social media goes beyond blogs, Facebook, and Twitter – don’t ignore message boards and specialty sites. I will be presenting a short 15-minute live-streaming webinar today at 11:30AM Eastern Time over at GroupHigh as part of their outreach marketing virtual summit series. You can still register and it’s free. Paul M. Hugs not horns”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 28, 2015
    [Facebook] The fatal flaw for most start-ups is marketing
    She watches a lot of commercials, and she’s always posting on Facebook. She watches a lot of commercials, and she's always posting on Facebook. There’s much evidence suggesting that lack of marketing input is one of the main reasons startups fail. And yet … Why do startups overlook marketing? think we should listen to her.”
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Facebook] 14 Helpful Tips for Getting the Most Out of a Conference
    Most conferences will have a Facebook event page and/or a Twitter hashtag set up. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. So you’re going to a conference. What’s in store for you? But if not, never fear -- we’ve got your back with our best tips for how to do it right.
  • EARNEST ABOUT B2B  |  TUESDAY, APRIL 28, 2015
    [Facebook] For the love of your customers: How a free coffee can make all the difference
    Twitter and Facebook lit up with customers sharing photos of themselves adorned in their new hats. What does it take to make your customers feel appreciated? Last week, Clive Schlee, CEO at Pret a Manger dropped the f bomb in an interview. Having once been on the receiving end, I’ve got to say it’s a surprisingly effective tactic.
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Facebook] Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out
    Using Socialbakers’ industry reports , you can see if your industry is present on Facebook as well as who the top performers are in that industry. It's a great place to get some inspiration for your own Facebook posts, too. It’s very easy for social media marketers to get caught up in the latest "in" thing. Snapchat! Meerkat!
  • BIZNOLOGY  |  MONDAY, APRIL 27, 2015
    [Facebook] Understanding consumers
    Based on this, old fashioned approaches to search or to how to use Facebook are no longer the best way to go. Over the last two years we observed a shift from a linear perspective about how consumers behave and interact to a fuzzier, holistic perspective, with many more parameters to describe it. Like this post? Sign up for our emails here.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 27, 2015
    [Facebook] The 4 Emails Retailers Should Send for Mother’s Day
    florist could have customers post photos of their mothers on the store’s Facebook page for a chance to win free flowers. This year, Mother’s Day is May 10 and if you don’t already have a plan in place to reach out to your customers by email, it’s not too late to get started. million moms in the U.S. Invitation email.
  • VIDYARD  |  MONDAY, APRIL 27, 2015
    [Facebook] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
    added a pop out form to collect some information from viewers and a final call to action directing to her Facebook page. As a marketer, I’ve always believed in the power of video. Video has the power to tell your story with the kind of passion and authenticity matched only by being there in person. Are your viewers actually engaged viewers?
  • WINDMILL NETWORKING  |  MONDAY, APRIL 27, 2015
    [Facebook] The Positive Psychological Employee Advocacy Program
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Are you part of a bigger social media program? More and more businesses are using social media for business and this also includes bringing in people to strategize this to help their business. Author information. Wade Harman. Wade is a full time blogger and social media psychology expert.
  • HUBSPOT  |  MONDAY, APRIL 27, 2015
    [Facebook] Not Getting What You Want From Blogging? Ask These 11 Questions
    The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. Here are a few distribution options you may want to explore: Social media platforms (Twitter, Facebook, LinkedIn, Google+, Pinterest, etc.). You did it. Cartoons.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Facebook] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. One of the content marketing questions I get asked most often is how a small business or even a large business can get started with content marketing with very little or no funding. And no matter what size budget you may have. SEO Assessment.
  • B2B MARKETING UNPLUGGED  |  MONDAY, APRIL 27, 2015
    [Facebook] Stop Letting Your Customers Talk to Strangers
    They can write, they can design, they can use Twitter and Facebook and Instagram. Are you a self-starter with an eye for detail, a passion for great customer service and unresolved hostility issues? Have I got a job for you. Others stick them inside of customer service because they are used to being yelled at. think it belongs on its own.
  • SYNECORE  |  FRIDAY, APRIL 24, 2015
    [Facebook] 4 Tips For Using Facebook to Market a Conference
    It’ best to leverage multiple social media channels to market your event, platforms like Twitter, Instagram, YouTube, Pinterest, and Facebook. Why Facebook? With over 500 million users, Facebook is the most popular social media site in the world, which is why you can’t afford to ignore it when marketing your conference.
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Facebook] Interesting Infographics: The Story Behind Influencer Marketing
    Bloggers, Facebook users, people on Twitter or Instagram can all be influencers if people look to them to help guide decision-making. This trails only retail sites (56%) and brand sites (34%) and comes in narrowly ahead of Facebook, YouTube, and other social networks. Let’s face it – people are savvy to advertising.
  • HINGE MARKETING  |  FRIDAY, APRIL 24, 2015
    [Facebook] 5 Things Your B2B Buyer Wants You To Stop Doing
    On Twitter or Facebook? Follow Hinge @hingemarketing and join us on Facebook. I’ve spent a lot of time in the buyer's seat as a former manager, executive, and corporate buyer. I’ve observed both others’ and my own reactions to sellers’ presentations. Some of it is great. Some of it is mediocre. “Stop.
  • VIDYARD  |  FRIDAY, APRIL 24, 2015
    [Facebook] Why Four Billion Video Views Means a lot, Even to B2B Marketers
    Here comes Facebook. During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Most notably, Facebook users now view more than four billion videos a day on the social network. Facebook gets this, and it’s why they’re investing so much to make video a success on their platform.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Facebook] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    You’re effectively using Facebook for your business and you can tweet with the best of them, so what social channel should you conquer next? SlideShare. This social media network, which helps you create and share presentations, is perfect for businesses. SlideShare averages 60 million unique visitors a month. Create a must-read title.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 24, 2015
    [Facebook] How to Use Slideshare for Influencer Marketing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Relationship building is the driving source of online marketing nowadays. Brands strive to become closer to their customers to encourage them to spread the word and positive feedback. Content marketing is a […]. Author information. Ann Smarty. Ann Smarty. Comments Great post Ann.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Facebook] The Ultimate Online Editing and Proofreading Checklist
    Can you put some paid promotion behind it using paid platforms like Outbrain, Keywee, or via advertising options available by social media sites like Facebook and Twitter? As we all know, content creation isn't as simple as just stringing together a few words and hitting "publish." At least all high-quality content creators know this.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Facebook] How Celebrities Market Themselves: Inside Jordin Sparks' Rebranding Campaign
    Featured Image Credit: Jordin Sparks' Facebook Page. Musical artists don't become famous just because their music is good. Just watch Katy Perry's lip-sync malfunction at the NRJ Music Awards and you'll see my point.) Believe it or not, pop stars have to market themselves just like we have to market our businesses. Remember her? Leakers blog.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Facebook] Humanizing Your Brand: 8 Tips for Making Your Voice Real (and Heard)
    If your company did a 5K, post a photo on Facebook of employees happily crossing the finish line. Put his or her face on your Facebook page with information about that position and personal interests. What’s the one thing business owners and their employees, partners and even customers all have in common? Then, post about it! often.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Facebook] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Get the ball rolling and schedule a few Tweets or Facebook posts to introduce the idea to your audience. Did you notice that your Facebook posts were more popular in the morning than in the afternoon? Social media never sleeps, find out how you can fit it all around your day. 8am: The morning commute. Time to sift through your emails.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 23, 2015
    [Facebook] What Does Facebook’s News Feed Updates Mean for You?
    In an effort to the find the right mix of content for people’s News Feed, Facebook announced three updates. While many brands and marketers have become immune to Facebook’s frequent algorithm updates, it’s still a good idea to understand them. What do you think about this latest Facebook News Feed update?
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 23, 2015
    [Facebook] Marketing Automation ~ What are You Automating?
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | Marketing Automation ~ What are You Automating? Neal Schaffer and Brian Mahony have created Social Tools Summit 2015, a different type of conference where panels of vendors and power users discuss important topics and issues. by Joe Ruiz - Maximize Social Business.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Facebook] 7 Brilliant Video Marketing Campaigns You'll Actually Enjoy Watching
    While you don't want to abuse this approach , emotion is an incredibly powerful driver that can influence the way people act and respond to your product or service. 4) Facebook's 'How-To' Tutorials. Riddle me this -- why do people buy quarter-inch drill bits? They don’t want quarter-inch bits. They want quarter-inch holes," he explains.
  • HUBSPOT  |  THURSDAY, APRIL 23, 2015
    [Facebook] SEO for Images: Why We’re Trying to Rank for the Term 'CEO'
    Share this post on Twitter, Facebook, and Pinterest. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Image-based search is becoming more and more common. The article included telling images of when the author searched for "CEO.". Competition for the Term 'CEO'. Photographer.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, APRIL 22, 2015
    [Facebook] 5 Essential Tips to Consider before Boosting a Facebook Post
    It should come as no surprise to marketers that organic reach for Facebook posts has been taking a hit over the past few years. Even as recent as this year, with Facebook limiting the reach of “promotional posts ,” the percentage of fans a company reaches organically continues to decrease. Understand all available options on Facebook.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 22, 2015
    [Facebook] 7 Tips to Creating a Memorable Slogan
    Use Facebook’s poll feature to get opinions from your followers. What makes a slogan memorable? If you’re creating a new slogan for your business or product, you want something that represents your brand and is easy to remember. According to The Washington Post , the top four most recalled slogans are: Just do it! Be consistent.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Facebook] Survey says: ANZ Companies use social media for business
    LinkedIn and Facebook Usage Across Australia. Facebook is most popular in Australia with 13, 400,000 Australian profiles currently active. That means 58% of Australia’s population is on Facebook. Facebook wins the social channel popularity battle with brands in Australia, with LinkedIn coming in quite a distant second.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Facebook] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | The Tool That Will Replace Your Social Media Agency: Likeable Hub by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Facebook] An Event, A Nation, A Movement: The Marketing Nation Summit from 30,000ft
    Innovations like Marketo Ad Bridge , with LinkedIn and Facebook joining us on stage, and Marketo Mobile Engagement truly inspire a vision of a world without boundaries—where the Era of Mass Advertising dies away and gives way to the Era of Engagement Marketing. If you haven’t already heard—though how could you not?—#MKTGNation
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Facebook] Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
    They also include some offbeat links in the footer of the email -- in addition to the standard links to Twitter and Facebook, there are also links to their blog, Flickr, and Vimeo for an inside look into the company and its culture. What is a transactional email ? Learn more about it here. 15 Examples of Awesome Transactional Email Campaigns.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Facebook] Why the economics of blogging are diminishing
    Back in the day, Twitter and Facebook were solely networks to share your blog posts, while the interaction happened on your blog, in the form of (many) comments. often catch myself clicking on Twitter and Facebook vids, even if I’m not interested in the headline. Make each post solve a specific problem and go deeeep.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Facebook] How to Analyze Your Blog Posts: A Beginner's Guide
    While Twitter may be a good channel in theory, LinkedIn has the higher conversion rate in this case -- so it'd make sense to consider whether or not your core audience is on LinkedIn rather than Twitter or Facebook. How do you decide which topics to write about on your blog to attract the most traffic and leads? How many to publish in a week?
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Facebook] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    While these questions might not be the material to stoke a Facebook phenomenon, they can achieve a certain celebrity quiz status within the addressable market – which is the goal in B2B marketing, after all. In 2014, digital marketers started hearing a lot about quizzes. Did you take BuzzFeed’s “What City Should You Actually Live In?”
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Facebook] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. With the increasing realization that marketing is now B2P (business to person) rather than B2B or B2C, there is much discussion about how to craft the perfect, blended strategy. Incentivize Social Sharing.
  • HUBSPOT  |  TUESDAY, APRIL 21, 2015
    [Facebook] Facebook Updates News Feed Algorithm to Balance Content From Friends Vs. Pages
    Today, Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. Every time Facebook updates its algorithm, brands and marketers freak out. Before this update, Facebook prevented users from seeing multiple posts from the same source in a row.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 21, 2015
    [Facebook] Facebook Ads: 4 Tips for Creating Complementary Landing Pages
    When a person clicks on your Facebook ad, you have 8 seconds to grab your visitor’s attention and get them to convert, i.e., purchase your product/service, download your resource, register for your webinar, make an appointment, etc. This monthly Facebook column is contributed by Jim Belosic. Author information. Jim Belosic.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Facebook] How To Make Your Marketing Meme-tastic!
    Other social platforms like Pinterest, Facebook, and Instagram are also relevant, as they provide users with the opportunity to share and like pictures. The Shelf Help Guru, a personal assistant-type figure, offers advice to individuals through memes on Ikea Singapore’s Facebook page. and Left Shark. Meme Evolution.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Facebook] Happy B2B Customers Can Get You More New Customers
    Take the time to create suggested LinkedIn posts, Facebook posts, or Tweets for them. As we all know, word-of-mouth is the best marketing channel there is. Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. Top B2B companies are already taking advantage of this. Just ask.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Facebook] Marijuana Marketing: Can the Blossoming Cannabis Industry Overcome 'Stoner' Stereotypes?
    Google and Facebook, for example, forbid the advertising of marijuana (and related products) on their platforms. So even if you were a licensed, Colorado-based marijuana dispensary and you wanted to create a targeted Facebook ad for people over the age of 21 living in Colorado … Facebook wouldn’t let you. Facebook ads = banned.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 20, 2015
    [Facebook] Why Social Recruiting is Like Catching Pokemon
    Twitter | Facebook | LinkedIn |. Tell me who you need to hire, and I will tell you how to find them. When catching Pokemon (please tell me you know what I’m talking about, if not check it out here) or hunting, you don’t use the same approach to catch a deer (or a Pikachu) and a pheasant. This is the same for […]. Laurianne Laval.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 20, 2015
    [Facebook] Hey Marketing: An Inquiry Is Not A Lead
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. I had lunch with two leaders in the marketing technology and software startup space last week. We were discussing some of the biggest challenges marketers are facing today. Research shows that as much as 71% of inquiries are completely wasted.
  • HUBSPOT  |  MONDAY, APRIL 20, 2015
    [Facebook] How Often Should You Post on Facebook? [New Benchmark Data]
    How often should you post to your business' Facebook Page? "It depends." It does depend -- on your followers' age range, interests, Facebook habits, and so on. When your followers log in to Facebook, they're getting hit with a ton of content. Have you experimented with the impact of Facebook posting frequency on engagement rate?
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Facebook] The Importance of Brand Integrity in the Digital Age
    Finally, you want to identify the most relevant social channels for your organization (which will likely include members of the “Big Seven” social channels: Facebook, Twitter, Google Plus, LinkedIn, Instagram, Pinterest, YouTube), and set up profiles on them. A few weeks back, I was involved in a minor dust up at a local bar. Keepin’ It Real.
  • HUBSPOT  |  SATURDAY, APRIL 18, 2015
    [Facebook] The Story of a Rookie Mistake, a Redesign, and an Accidental Middle Finger to Google
    Facebook's algorithm has made "organic" traffic sourced from the site less of a guarantee. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. made a big mistake. broke up with Google. And it was much harsher than a "let's just be friends" moment. told Google to basically "F off.".
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Facebook] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Similarly, the advertising features make it simpler to export audiences to receive ads in Facebook , LinkedIn , and Google and to find similar audiences in ad platforms Turn , MediaMath , and Rocketfuel. My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?”
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 17, 2015
    [Facebook] How to Create a Call-to-Action on Your Facebook Page [VIDEO]
    Facebook has launched a new way to engage with your page community. Shop Now – If you want to get people from your Facebook page to your e-commerce website then this button fits the bill. Take a look and see how quickly you can get your Facebook call-to-action button up and running on your Facebook Page.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Facebook] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Facebook] 5 Signs Your Company’s Blog Is Failing
    Twitter | Facebook |. You’ve probably heard about this new thing called content marketing. It seems to be all the rage as of late, given that 89% of companies using content marketing say it works. So chances are you’ve started a blog. Author information. Dave Schneider. Dave Schneider contributes a monthly column on Blogging. Blogging
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Facebook] 6 Vital Features to Look for in Marketing Automation Software this Year
    The value of a software platform that enhances a business’s capabilities to target users through networks like Facebook and Twitter cannot be understated. Author: Dayna Rothman In 2015, consumers are more empowered than ever before—and they know it. Marketers have to adapt to these changes. Lead Scoring Capabilities. Progressive Profiling.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Facebook] 45+ Reasons to Attend the Social Tools Summit
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Author information. Neal Schaffer. The Founder and Editor-In-Chief of Maximize Social Business, Neal Schaffer is a leader in helping businesses and professionals strategically maximize their use of social media. Neal Schaffer. Social Media Conferences Social Media Tools
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 16, 2015
    [Facebook] 5 Top Social Media Sites Used by Chinese Girls
    Twitter | Facebook | LinkedIn |. 5 Top Social Media Sites Used by Chinese Girls by Olivier Verot - Maximize Social Business. China has undergone drastic changes in its spending habits these past 10 years. It used to be that men held the wallets and gave their credit card to their wife/girlfriend/mistress(es). Now, things have […].
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Facebook] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Facebook] 4 Rules to Build a Lasting Relationship with an Influencer
    Twitter | Facebook | Google+ | LinkedIn |. Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. As with any human-to-human […]. Author information. Raymond Morin. Raymond Morin contributes a monthly column on Social Media Influence. Raymond Morin.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Facebook] Wasting your ad money? All Facebook fans are unequal
    By Brooke Ballard, {grow} Contributing Columnist What if you were given $20,000 to acquire new fans on Facebook? But is there strategy in trying to acquire new fans on Facebook? Just a few months ago I was begging for more Facebook ad dollars for my client accounts and our own unique page simply because Facebook said so.
  • MARKETING ACTION  |  TUESDAY, APRIL 14, 2015
    [Facebook] Why Blogging Is More Important Than Ever
    Just over the past year, the marketing landscape has changed dramatically.  As Google changes their algorithm ,  then Facebook ,  and eventually Twitter , it’s making it hard for even the experts to keep up. And a Facebook page was the golden egg. Facebook and the Decline of Its Organic Reach. Here’s a hint. Blogs.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 14, 2015
    [Facebook] Engagement is Everywhere: Marketo’s Spring 2015 Product Release
    They have created a strategy and then built campaigns spread across all the various channels in an effort to reach their customers and prospects on Facebook, Twitter, digital advertising , mobile, email , and more. Author: Steve Sloan Today, I’m excited to announce a few new innovations that we know the Marketing Nation™ is going to love.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 14, 2015
    [Facebook] Digital Awesomeness Series: A Day In The The Life
    Check Facebook, Twitter, Instagram, LinkedIn, and email for anything I missed while I was sleeping. So, I know you’re all wondering what I do all day. Just kidding, you’re busy enough with your own stuff. But here it comes anyway. In all honesty, this post is really important. think so, and you should too. Not one day is like the other.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 14, 2015
    [Facebook] How Businesses Can Get Started Using Pinterest
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | How Businesses Can Get Started Using Pinterest by Jeff Sieh - Maximize Social Business. Many business owners know that it’s important to have a presence on Pinterest but are unsure on how to get started.  This article will change that!  Pinterest
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 14, 2015
    [Facebook] The first step in social media marketing is not social media
    HIM: Well I am trying to set up a Facebook page and a blog. The job certainly doesn’t start with a Facebook page. In your B2B business, the first priority probably isn’t Facebook. HIM: Well I am trying to set up a Facebook page and a blog. The job certainly doesn''t start with a Facebook page.
  • WEBBIQUITY  |  TUESDAY, APRIL 14, 2015
    [Facebook] 10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO
    As noted here last week , ranking highly in search requires writing great content, making smart use  of Google Webmaster Tools, and building or earning high-authority backlinks. Image credit: Small Business Ideas Blog. But there’s more involved in generating high, and highly relevant, organic search traffic. SEO Keyword Guides and Tools.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 13, 2015
    [Facebook] “Plinko” Content: Zig and Zag Your Way to Brand Awareness
    Twitter | Facebook | LinkedIn | YouTube | “Plinko” Content: Zig and Zag Your Way to Brand Awareness by Justice Mitchell - Maximize Social Business. Storytelling is the most powerful messaging tool available to us. It doesn’t matter if that story comes from blog articles, video, podcasting, or other channels. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Facebook] 5 Storytelling Lessons From Game of Thrones
    Facebook. The below Facebook post is a great example of content that informs as well as engages. Did you watch the Season 5 opener? Well I am totally obsessed about HBO’s The  Game of Thrones. Not only is it just great programming. Just in time for the season 5 opener,  Lauren B. What can we take away from their work? Twitter.
  • HUBSPOT  |  SUNDAY, APRIL 12, 2015
    [Facebook] Why the Agency World Loved 'Mad Men'
    found this out on a visit to Facebook headquarters in Palo Alto. A too-youthful executive shared that McLuhan is required reading at the social network. This post originally appeared on HubSpot''s Agency Post. To read more content like this, subscribe to Agency Post. And Now, a Word From Our Sponsors. Make it memorable. Make it fun to read."
<< 1 2 3 ... 115 116 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...