• CONTENTLY  |  THURSDAY, MARCH 23, 2017
    [Facebook] The Legally Hazy World of Cannabis Marketing
    This roadblock means social networks like Facebook and Instagram have emerged as primary channels for cannabis marketing. Facebook’s advertising policies state that it will deny paid posts that “constitute, facilitate, or promote illegal products, services or activities”—including marijuana. If you look at a map of the U.S.,
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Facebook] The 10 Digital Fundraising KPIs Your Non-Profit Must Track
    You can look at this by channel, such as how much you raise via Facebook less how much you spend to maintain that channel. Let's work this out with an example, say donors acquired through Facebook. Now if you know that your cost to acquire a new donor via Facebook is $100, that's $900 in mission money. Donor renewal rate.
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [Facebook] How social media is changing what brands stand for
    Facebook , Twitter , etc.). Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. elements in their mission and operations. Like this post?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Facebook] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. Author: Nate Dame Videos are becoming increasingly important for B2B marketing. To reap the benefits of video marketing, your videos must be optimized for search.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Facebook] The 15 Best Content Distribution and Amplification Tools
    It’s not a perfect analogy, but in sort of the same way that LinkedIn is the more grown up, buttoned down, B2B, professional version of Facebook, Vimeo is the more business-oriented version of YouTube. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds.” Content Publishing Tools.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Facebook] How to Nurture Leads with Email Marketing
    Facebook and Twitter are trailing email when it comes to acquiring new customers. In case you didn’t know, social media leader, Facebook, is making use of automated behavioral trigger emails to increase engagement. By simply telling users what they’re missing out on, Facebook can compel them to log in once again. Final Thoughts.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Facebook] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    Connect on Twitter , Facebook , Linkedin. Leading organizations are discovering how effective it is to run webinars as part of their marketing strategy for increased brand awareness and lead generation. Why are these other tactics used more frequently than webinars? How many webinar attendees do you need to generate the desired ROI?
  • CONTENTLY  |  WEDNESDAY, MARCH 22, 2017
    [Facebook] Ask a Content Strategist: How Many Stories Should I Publish Per Month?
    of distribution tactics—a direct line to your audience that requires few resources and can’t be sabotaged by Facebook’s or Google’s algorithm. How will content marketing change with Facebook’s removal of “fake news” and the emergence of “alternative facts”? Jamie, London. Milad, Tehran.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Facebook] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Raviv Turner of CaliberMind. Like it? The B2B buying process is broken.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Facebook] Why Plan a Social Media Takeover?
    Promote the event through Facebook, Instagram, Snapchat, and all other social media avenues in which your brand participates, to expand its reach. Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. The Benefits of a Social Media Takeover. Expanded brand reach.
  • HUBSPOT  |  WEDNESDAY, MARCH 22, 2017
    [Facebook] 4 Ways to Use Audio in B2B Marketing
    We curated a collection of these on our website , and posted some on Facebook, like this quote from Bertie Ocampo, Hubspot’s APAC event & field marketing manager. 3) Facebook Audio. Source: Facebook. In December 2016, Facebook announced its latest live content feature: Live Audio. The Listening Process. 1) Podcasts.
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Facebook] All social media sites should offer profit sharing and ad revenue
    There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. Like this post?
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Facebook] Key Trends in LinkedIn Publishing
    In 2016, LinkedIn surpassed Facebook and Twitter for social shares of B2B content in many areas, even when that content isn’t published at LinkedIn.com. As you know, at BuzzSumo we love to dig into content marketing data to discover what types of articles perform best. We shared the research with Content Marketing Institute. Personal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 21, 2017
    [Facebook] New research reveals Americans migrating to three social media platforms
    economics of social media facebook Internet marketing Marketing Strategy Mobile marketing Podcasts social media The Marketing Companion Twitter YouTube and video apple mark schaefer marketing companion podcasts research smart speakersBy Mark Schaefer. Is social media turning into a three-horse race? The rise of YouTube as a music channel.
  • CHIEFMARTECH  |  TUESDAY, MARCH 21, 2017
    [Facebook] 32 questions you should ask when you interview a martech leader
    How would you go about establishing a 360-degree view of the customer across channels (online and offline) considering many of the walled gardens (Facebook, Google, Amazon, for instance) that exist and continue to pop up? This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Thanks, Bob, New York.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Facebook] The Six Best Accounting and Finance Tools for Small Business
    3: The Nine Best Facebook Marketing Tools. #4: The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. They were generally highly complex, loaded with unneeded features, and difficult to use, even for accountants.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 20, 2017
    [Facebook] This is the week that was in B2B: from purchase paralysis to creepy business attire
    goes to Facebook who's going all guns blazing for the B2B market. In a week where former chancellor George Osborne bagged yet another job , JPEGs got a whole lot smaller and a BBC World Service interviewee started to doubt the benefits of working from home, there was much to talk about in the world of B2B marketing…. Get the lowdown here.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 20, 2017
    [Facebook] Stop creating Random Acts of Content
    Facebook Live has largely become Internet litter. By Mark Schaefer. I was sitting in a workshop with my friends at a big multi-national company and, like many companies, they were struggling to come up with a comprehensive content marketing plan. ” She nailed it by pinpointing the company’s lack of cohesive direction and plan.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 20, 2017
    [Facebook] Are We There Yet? Launching Agile Marketing Cross The Chasm
    Then, in October, the Agile Marketing Facebook group opened […]. In April of 2016, Scott Brinker argued that Agile marketing is “crossing the chasm from early adopters to more mainstream organizations.” The post Are We There Yet? Launching Agile Marketing Cross The Chasm appeared first on The Agile Marketer.
  • PUREB2B  |  MONDAY, MARCH 20, 2017
    [Facebook] 7 Benefits of Closed-Loop Reporting
    Let’s say you allocated $1000 to Facebook advertising and $1000 to sending your sales team out to knock on doors. Your efforts on Facebook resulted in $500 (ROI=0.5) By eliminating Facebook Ads and focusing your $2000 budget purely on door knocking, you can increase your overall return from $3500 to $6000 without increasing your spend.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 17, 2017
    [Facebook] 10 Tips to Help Marketers Make Political Emails Great (Again)
    If you dare to take a few minutes to read through your Facebook feed you’ll be inundated with post after post arguing about immigration policy, healthcare reform, environmental regulations, and the merits of the Electoral College system. Focus On Deliverability First. Why start with deliverability? Segmentation. Use Infographics.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Facebook] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    From a non-publishing/media perspective, marketers are only focused on their digital advertising objectives which can include retargeting, Google AdWords, and Facebook. Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. So, don’t just take our word for it! Sessions.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Facebook] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    While there are hundreds of different technologies that fall in this category, the most common ones will include platforms like Google AdWords , Bing Ads , AdRoll and facebook Power Editor. . And, how do I set it up? What Is a Marketing Technology Stack? A social media scheduling tool like Buffer or Hootsuite. Scott Brinker. Conductor.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Facebook] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    Snapchat, Facebook and Instagram continue to grow in popularity as digital advertising channels, but which networks lead the pack? In contrast, 461 respondents said the same about Facebook, while 450 marketers stated that they will “significantly” or “modestly” boost their spending on Google. Marketing and Social Network Engagement.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Facebook] 50+ Video Marketing Stats that Prove You’re Doing it Right
    63% of marketers surveyed said that Facebook has the biggest impact for their social videos – Animoto ( Tweet This ). People spend 3x more time watching a Live video on Facebook than a video that is no longer live – Facebook ( Tweet This ). But it’s 2017, and the times, they are a’ changing! Engaging Viewers.
  • RADIUS  |  WEDNESDAY, MARCH 15, 2017
    [Facebook] 3 Ways To Adopt A Multi-Channel Marketing Strategy
    Here’s an example – if you’re hosting a conference, try running a campaign to a Facebook custom audience promoting your brand a few weeks before the event. As a Customer Success Manager at Radius, I am lucky enough to work with some amazing clients day in and day out. Why is multi-channel marketing an effective strategy?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 15, 2017
    [Facebook] Is your brand making maximizing interest from potential customers?
    Perhaps they clicked a sponsored Facebook post of yours, or visited your website after a Google search. In a digitally-charged world, the sales and marketing funnel is more important than ever. Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue. Discovery. Now what?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 15, 2017
    [Facebook] Understanding Generational Social Media Preferences
    of Gen Xers use Facebook regularly. Juiciest report stats: For Gen X, Facebook is 54% more popular than YouTube. What this means for you: Even though each generation may opt-in to a brand’s Facebook Page or Instagram profile before making a purchase, it doesn’t mean they’re seeking out the same social content. By Brooke B.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Facebook] Are Notifications Driving Us Crazy?
    If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to see what your friends are up to. Source: Future Work Centre.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 14, 2017
    [Facebook] CrossEngage Orchestrates Customer Journeys Using Events
    The system has external integrations for email, direct mail, mobile push, text messages, and Facebook Customer Audiences, with more on the way. It feels like forever since I first wrote about Journey Orchestration Engines (JOEs) , although it is just one year. Subtle distinctions are needed because the systems are basically similar.
  • CONTENTLY  |  TUESDAY, MARCH 14, 2017
    [Facebook] Marketing’s Artificial Intelligence Revolution Is Here
    Facebook, Microsoft, Google, and Amazon all made significant investments in AI. B2B Tech Brands apple artificial intelligence customer experience facebook Google hiring MarTech MicrosoftChief marketing officers have one of the hardest jobs in the corporate world. Should marketing leaders panic or celebrate? It depends on who you ask.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Facebook] Let’s Celebrate the 2017 Markie Awards Finalists!
    Cheap Caribbean – Cheap Caribbean gained 15,691 Facebook followers and 8,454 Twitter followers during the social media campaign. TD Ameritrade - TD Ameritrade’s campaign resulted in 31% of total Tool completions referred from social media - 34% from Facebook; 66% from Twitter; 47% from sponsored post activity. Cisco. Eaton.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Facebook] 105 ways to build your email list | Tips, tactics, and best practices
    Stage sweepstakes and require entrants to provide addresses; Rafflecopter runs Facebook giveaways. Run paid Facebook ads touting you email newsletter. One of the first steps in any email marketing campaign is pulling together a list of addresses from people likely to be interested in what you have to say or promote. Fear not!
  • BIZNOLOGY  |  TUESDAY, MARCH 14, 2017
    [Facebook] The implications for PR if Twitter goes away
    Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. And Facebook is a walled garden, requiring extra effort to make each profile public, though it does have excellent brand pages. Like this post?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Facebook] Live Video in 5 Steps: From Creation to Measurement
    And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. Author: Cameron Jahn Live video has tremendous power to bring people together. Content Creation. Content Promotion. Engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Facebook] Mark Cuban, the first trillionaire and chatbots on the edge
    Panelists from Twitter, Facebook, and Viber explored the gap between the reality and expectations. The big brands may have to build an app in Twitter, Facebook, Google, etc. By Mark Schaefer. I did my best to pluck out a few meaningful sessions and here are some interesting highlights I picked up from my trip. Still early days.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Facebook] Mastering modern marketing technology leadership over 2 intense days
    They’ll reveal real use cases examples of how to marry your CRM data (first-party data) with targeted ads to connect with those same people on social platforms like Facebook, Twitter, and LinkedIn — delivering personalized individual-level advertising that can done with existing marketing automation campaigns. 1:30pm – IBM.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Facebook] The 17 Best Photo Editing Tools
    Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). 3: The Nine Best Facebook Marketing Tools. #4: Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Photos grab our attention. 6 ) GIMP.
  • CONTENTLY  |  MONDAY, MARCH 13, 2017
    [Facebook] Why Facebook Should Be Worried About Other Social Networks
    Then Facebook came along. According to data from a February 2017 Sprout Social report , Facebook has had no trouble maintaining its grasp on older generations, as an overwhelming majority of Gen X and baby boomers favor the platform. When you only look at people younger than 25, Facebook’s position appears even more precarious.
  • VIDYARD  |  MONDAY, MARCH 13, 2017
    [Facebook] Oh Hi! Say Hello to the New Vidyard Dashboard
    Your channels aren’t just a dumping ground on YouTube or an occasional post to Facebook. If social is your game, you’ll be able to configure your YouTube and Facebook channels. One of the things I love the most about the time I’ve spent at Vidyard is talking to people about how they live and breathe video. Content. Channels. Insights.
  • CHIEFMARTECH  |  MONDAY, MARCH 13, 2017
    [Facebook] THE HACKIES: DIY marketing data warehouse recipe
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Alex Sirota of NewPath Consulting. Like it? MySQL on Amazon RDS. Hackies
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Facebook] Drones, Bots and AI oh my. SXSW highlights
    Representatives from ICANN, Facebook, and others talking about could the Internet be shut down … it already is in certain countries, for instance. Brands don’t want Google or Facebook negotiating the relationship with their customers. The competition isn’t the other media, it’s Facebook and Snapchat.
  • ACT-ON  |  MONDAY, MARCH 13, 2017
    [Facebook] What Is Customer Marketing?
    And in this world of Tweets and Facebook livestreams, it’s critical to recognize the importance of your customers as ambassadors for your brand when they are talking with their peers, “Being able to get customers to validate a lot more of what you’re doing is very, very important,” Schleifer said.
  • JUNTA 42  |  SATURDAY, MARCH 11, 2017
    [Facebook] This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG
    Then, we discuss the MarTech industry and why its leaders need to unite to conquer Facebook, Amazon, and Google. Robert is cautiously optimistic, but says they will need to evolve the “camera company” idea into a viable business model fairly quickly, as they won’t be given the same leeway Facebook had during its IPO.
  • CONTENT STANDARD  |  FRIDAY, MARCH 10, 2017
    [Facebook] How Nonverbal Communication Shaped the Disappearing Media Revolution
    Early yesterday morning, I was catching up on marketing news—when I stumbled upon this update on USA Today : Yes, Facebook just rolled out another Snapchat imitation—right in line with Instagram copying the brand’s geofilter feature with “geostickers,” WhatsApp’s Status, and Instagram Stories. But what else?
  • CHIEFMARTECH  |  FRIDAY, MARCH 10, 2017
    [Facebook] THE HACKIES: The case for a cloud-enabled business advisor
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Alex Sirota of NewPath Consulting. Like it? Data Access is Sacrosanct. Hackie
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Facebook] Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day
    This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. Source: Facebook. Source: Facebook.
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Facebook] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    And unlike Facebook, Instagram, and Twitter, discoverability is a challenge on Snapchat. Most of us have learned by now that we should be using Snapchat. We know it’s popular among teens and millennials. We know visual, ephemeral content performs well. It’s a challenge to grow a new social media audience from scratch -- and to do it well.
  • BRAINSHARK  |  FRIDAY, MARCH 10, 2017
    [Facebook] Sales Coaching Lessons from Facebook and Snapchat
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Facebook] 3 Simple Ways to Validate Your Content Ideas
    One simple way to do this via Facebook or Twitter would be to come up with a few short messages or questions based on the different content ideas that you are considering, and then check to see which gets the most engagement. 15,000 Facebook shares. To a large extent, this is very beneficial for business. Speaking of questions.
  • WEBBIQUITY  |  THURSDAY, MARCH 9, 2017
    [Facebook] The 12 Best Landing Page and Form Builders for Conversion Rate Optimization
    3: The Nine Best Facebook Marketing Tools. #4: Digital marketing success starts with building an effective website—one that is not only professionally and attractively designed, but also organized and written to serve the information needs of your target buyers. Conversion Rate Optimization. 1 ) Picreel. Google Review Count: 231. 3 ) Wufoo.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 8, 2017
    [Facebook] Does Native Advertising Work?
    Many firms will use social media, such as Facebook and Twitter feeds, to slip in their sponsored content. Going further, because mobile goes everywhere, Facebook provides guidelines and development tools for inserting native ads in mobile apps. “Look, you’re going to love this piece! Going Native. Nothing Up My Sleeve.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Facebook] How to Drive PPC Ads With Interactive Quizzes and Assessments
    You’ve seen a Pay Per Click (PPC) ad before: Maybe it was a sponsored post on Facebook or a promoted search result when you Googled something. TrendMicro , a cloud security company, promoted an interactive assessment within one of its Facebook ad campaigns. What’s more: They’re excellent at driving traffic and conversions.
  • HUBSPOT  |  TUESDAY, MARCH 7, 2017
    [Facebook] Micro-Influencer Marketing: A Comprehensive Guide
    It's also worth noting that Instagram recently changed its algorithm to mirror Facebook's. Because Instagram is so visual, it's easy for micro-influencers to post photos of products and brand experiences instead of writing a promotional tweet or Facebook post. Has a celebrity ever convinced you to buy something? like rate. of the time.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Facebook] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Create virtually any type of social media campaign: giveaways, coupons, photo/video/hashtag contests, polls, quizzes, games, landing pages for downloads, Facebook page apps, and more. Although Woobox is more of a social platform for contests and engagement, they do offer some Facebook analytics.” Social Media Campaign Builders.
  • CONTENTLY  |  MONDAY, MARCH 6, 2017
    [Facebook] Facebook’s Algorithm Is Watching You, and 5 Other Stories We Loved in February
    Here’s what you missed in marketing, media, and tech while you triple-checked every envelope you sent out this month… The Atlantic: The Facebook Algorithm Is Watching You. ” Facebook is quickly catching up to Google as the most powerful advertising ecosystem on Earth. Voices algorithm facebook Instagram Snapchat
  • LEANDATA  |  MONDAY, MARCH 6, 2017
    [Facebook] Sales and Marketing Align at Revenue Summit
    Sales doesn’t need to know how Facebook ads work, and marketing might not care about optimizing comp plans. This week’s Revenue Summit conference will feature 50 sponsors, 85-plus speakers, about 2,000 attendees and. some cats and dogs? Because cats and dogs traditionally don’t get along,” explained Nikki Nixon , one of the event organizers.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [Facebook] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    Voice-recognition, like Apple’s Siri or Amazon’s Alexa, and image recognition in our Facebook and Google accounts are just two mainstream applications that leverage artificial intelligence (AI)—one of the newest technologies gaining widespread momentum today. Author: Jacob Shama “Hey, Siri! Find the nearest sushi restaurant.”.
  • CHIEFMARTECH  |  MONDAY, MARCH 6, 2017
    [Facebook] THE HACKIES: 5 tips and tricks for securing your marketing technology
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Chris Spears of Arke Systems. Like it? Assessment of SaaS Platforms. Ownership.
  • HUBSPOT  |  MONDAY, MARCH 6, 2017
    [Facebook] The Beginner's Guide to Small Business Marketing Online
    According to a study from Facebook , 77% of people are loyal to brands. If your business is foused on a local area, the most important accounts for you are Facebook, Yelp, and Google's business feature. On Facebook, you can create a Facebook business page so that people can find your location and hours. What is blogging?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, MARCH 3, 2017
    [Facebook] CaliberMind Offers B2B Orchestration with a Twist
    The system can accept feeds from major advertising systems ( GoogleAdwords , Bing , Facebook Ads ), from Web analytics ( Google Analytics , Mixpanel ), and various data stores ( MySQL , Amazon Redshift and S3 , MongoDB , Apache Hive , etc.). I spent quite a bit of time debating with myself how to classify CaliberMind. Unify B2B data.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 3, 2017
    [Facebook] How to Run an Effective Employee Advocacy Program on Social Media
    You can track everything from who converted, which channel the conversion came from (Facebook or Twitter), the type of content used (image or text), to the specific campaign that brought it (employee advocacy). Author: Lisa Marcyes You’ve probably heard it before: The best way to build a brand is to start within your own four walls.
  • HUBSPOT  |  FRIDAY, MARCH 3, 2017
    [Facebook] Dagnabbit: Why We Love Marketers Who Curse
    Researchers examined each state’s score next to how often their respective residents swear (based on data from a Facebook study ), and found that some states where people reported cursing the most -- like Connecticut -- actually scored higher on the integrity scale. We’ve been together for a while now, Marketing Blog readers. The History.
  • HUBSPOT  |  FRIDAY, MARCH 3, 2017
    [Facebook] SEO Cheat Sheet for Facebook, Yelp, Pinterest, Etsy, and Google [Infographics]
    The folks at HigherVisibility produced minigraphics with tips for how to optimize your business page on Facebook, Pinterest, Etsy, Yelp, and Google. Facebook. Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages , to be found and discovered by new customers.
  • OPENTOPIC  |  THURSDAY, MARCH 2, 2017
    [Facebook] The Top Social Media Trends for 2017 – The Influencers’ View
    The Top Social Media Trends for 2017 – The Influencers’ View From Facebook’s big push in live video, to Instagram muscling in on Snapchat’s stories format, the tussle between social networks has been fierce as each platform battles for a share of your attention. Brands & Marketers
  • CONTENT STANDARD  |  THURSDAY, MARCH 2, 2017
    [Facebook] Should You Hire a Ghostwriter?
    Your best in-house writer is worth very little on the social media front if they don’t know the nuances of creating Facebook content, for example, as opposed to Twitter, LinkedIn, or another social channel. This morning, your CMO approached you about creating new content to be published online. When Ghostwriting Works.
  • CHIEFMARTECH  |  THURSDAY, MARCH 2, 2017
    [Facebook] THE HACKIES: Conquering Middle Earth with marketing technology
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Anthony Lombardo of Commvault. Like it? Hackies
  • HUBSPOT  |  THURSDAY, MARCH 2, 2017
    [Facebook] Marketing Research to Bookmark for Your Next Blog Post
    Check out some of its latest studies here: The Motivation for Sharing on Facebook. B2B Paid Content Distribution: Facebook vs. LinkedIn. If you thought your research days were over when you graduated from high school or college, think again. Why is research so important? The thing is, finding the research to cite is tough sometimes.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Facebook] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Eric Ramos of BusinessOnline. Like it? are certain channels being undervalued)?
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 1, 2017
    [Facebook] The New LinkedIn Encourages B2B Marketing to Embrace Its Human Side
    Sure, your company might offer an innovative solution that helps streamline work for other businesses, but that doesn’t mean your target audience is interested in seeing those solutions sandwiched between photos from your brother’s trip to the Caribbean and your friend’s latest Facebook political treatise. to 5:00 p.m.
  • HUBSPOT  |  WEDNESDAY, MARCH 1, 2017
    [Facebook] 9 Client Reporting Tools That Will Save Your Agency Time
    Megalytic provides templates so that you can easily import your data from sources such as Google Analytics, AdWords, Facebook, a CSV file, and others. You love data. Nothing makes you -- and your client -- happier than a chart that shows just how great a campaign is performing. You'd save almost $5,000 per month if you automated this process.
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Facebook] February Social Media News: Weather on Facebook, SNL on Snapchat & More
    YouTube hopes to beat out the competition -- Facebook, Twitter, Periscope, and Instagram have similar live streaming features -- by providing higher quality to the thousands of creators already publishing frequently on the platform. 6) Facebook adds a weather tool to desktop and mobile apps. Source: Facebook. 3) Snap Inc.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 28, 2017
    [Facebook] The 14 Best Personal Productivity Tools
    Cold Turkey lets you temporarily block distractions (like Facebook) so you can focus on finishing your work sooner. 3: The Nine Best Facebook Marketing Tools. #4: So how can you get at least some of that time back? How can you get more done without simply working even longer and harder? The personal productivity apps here can help.
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Facebook] The Silent Marketing Roadblock – Choice
    For example, the Forbes article below, “Marketers Have It Wrong: Forget Engagement, Consumers Want Simplicity,” says they could scale back social sharing from the current five options to only three, such as Twitter, Facebook, and LinkedIn. By sampling flavors, you hope to gain clarity about your decision. But why? Sure, tweet that photo!
  • HUBSPOT  |  TUESDAY, FEBRUARY 28, 2017
    [Facebook] 5 Services Your Agency Shouldn't Offer in 2017
    1) Facebook Killed the Video Ad. Late last year, Facebook drew ire when it revealed it had been artificially inflating video viewership statistics since 2014. Keep on like this, and when you find the idea that does put you over the top, Facebook-like success may not be out of reach. But how high is that reward, exactly?
  • BIZNOLOGY  |  MONDAY, FEBRUARY 27, 2017
    [Facebook] Organic vs paid social media: 12 myths vs realities
    Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments. MYTHS.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 27, 2017
    [Facebook] An introduction to ecommerce APIs for non-developers
    The concept of dark launches (or soft launches) became popular thanks to Facebook and Google and defines the process of releasing software to users under controlled conditions. The following is a guest article by Mike Sedzielewski , co-founder and CMO of Voucherify , a coupon and referral infastructure through API. What makes this possible?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 27, 2017
    [Facebook] How Digital Connectivity Impacts Marketing Teams
    Connect with us on Facebook.”. “It’s Author: Nina Brakel-Schutt In a 21st-century buzzword tournament, “connect” would make the finals. It’s the de-facto relationship verb of digital life, and it seems to take on new meanings every year: “We connected yesterday.”. “I’m I’m losing connectivity.”. Can we connect these software platforms?”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2017
    [Facebook] Marketing’s answer to winning in an ad-free world
    The only places I regularly consume ads are podcasts (can’t block the ads) and Facebook (which explains Facebook’s impressive profitability). American baseball star Babe Ruth was among the first celebrity influencers. He made more money from his sponsorships than his sports career. By Mark Schaefer. I never see ads. Whoops.
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [Facebook] What is Brand Marketing?
    Act-On’s social and advanced social publishing tools integrate with Facebook, Twitter, and LinkedIn so you can post, listen, and measure social engagement from a single interface. There is a lot of confusion around brand. It’s one of those words widely used but unevenly understood. Just what is brand marketing? And can it be measured?
  • JUNTA 42  |  SATURDAY, FEBRUARY 25, 2017
    [Facebook] This Week in Content Marketing: Apple and Amazon Race to Content Dominance
    This year, I decided to commemorate the 20 th anniversary of my proposal with a Facebook post, in which I included a photo from our wedding. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week, Robert and I discuss Apple’s launch into the content creation business. Image source.
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Facebook] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    In ad tech, there’s Facebook and Google, and then there’s everyone else. In the first quarter of 2016, revenue rose 21 percent year over year, according to the Interactive Advertising Bureau—but 90 percent of that growth went to Facebook and Google. Or Facebook’s Messenger bot.” Via Stratechery.
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Facebook] Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)
    For instance, if you plan to post interactive storytelling on Facebook, you should create content that works with Facebook. One of the keys to content marketing success is differentiation. How can you provide unique value nobody else is offering? For a long time, “content marketing” was seen as a daily 500 word blog post. That's it.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 24, 2017
    [Facebook] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    Facebook is the mack daddy of social ad spending and for good reason: those gazillions of eyeballs like to share what they’re eyeballing. I won’t do it. I won’t watch that cat-riding-a-tricycle video. Nope, not gonna. As marketing trends go, video is huge. And in 2017, it’s about to get a whole lot bigger. Video.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 24, 2017
    [Facebook] Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses
    Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI). Concentrating their campaign efforts on SEO (or SEM) and Facebook (or LinkedIn) ads may deliver better returns than working on every channel. Lack of Focus.
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Facebook] Top Webinars You Should Watch For Marketing Success in 2017
    By reading this post and watching the webinars, you’ll learn how to: Reach key decision makers through Facebook ads. 1) How to reach key decision makers through Facebook ads. Webinar – Facebook B2B Advertising: How to Reach Your Target Audience on the #1 Social Channel. Find out if direct mail is right for you.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Facebook] The 26 Best WordPress Plugins
    21) NextGEN Facebook. Use this plugin to make sure your posts look great when shared on Facebook, Twitter, Google+, Pinterest, LinkedIn, and others. Allows you to customize your Open Graph data for Facebook. 3: The Nine Best Facebook Marketing Tools. #4: There are many reasons for this dominance. 1) Publicize. 2) SumoMe.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Facebook] The Stories Behind 5 Social Networks That Never Caught On
    While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. Friendster wasn’t widely adopted by users’ friends and families, so their time was better spent on other networks where more of their real-world network was online -- namely, on Facebook and Myspace.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Facebook] Why Agencies Should be Using Custom Facebook Audiences
    Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. In the past marketers had two basic campaign choices – targeted email campaigns with a specific list or broader audience efforts with ad campaigns – like Facebook Ads. ActiveDEMAND does more than just post to your Facebook account.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Facebook] Go Where Your Customers Are – Wise Words from Sweta Patel
    Sure having Facebook, Twitter, and all these social networks is great. Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads. Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Facebook] The crisis of message credibility and impact on brands
    A recent BuzzFeed report found that the top 20 fake news stories on Facebook about the election were shared 1.4 Our world is more passionately polarized than ever. Current politics have over sensitized even the most rational, knowledgeable people, creating a new level of acrimony and distrust among family and friends. Words do matter.
  • SPIRALYTICS   |  TUESDAY, FEBRUARY 21, 2017
    [Facebook] Here's Why Every B2B Company Should Invest in Facebook Advertising
    There’s a common misconception that Facebook advertising is only applicable to B2C companies. Facebook has made it possible by allowing marketing professionals to target people based on their professional attributes such as previous and present employers, titles, competencies, and so much more. Social Media Paid Advertising
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Facebook] Buy domain names for all your pages, products, and services
    Internet Marketing Social Media Marketing 20th Century Fox Anticybersquatting Consumer Protection Act Applications April Fools' Day Auction Brand Business Insider DNS Domain name Facebook Generic top-level domain Google Google Analytics Google Search internet Landing page linkedin SEO Uniform Resource Locator WebsiteNow they all do.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Facebook] A strategy to stay relevant in a tumultuous marketing world
    Facebook, YouTube, Snapchat? By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2017
    [Facebook] Live Video Marketing: What You Need to Know About This Hot Trend in 2017
    Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Two years ago, famed marketer Gary Vaynerchuk said this: “The single most important strategy in content marketing today is video. Period.”
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Facebook] The 21 Best Content Curation Tools
    Sample review: “I have connected my Twitter, Facebook and LinkedIn feeds to Flipboard, enabling me to scan each post in the feed as if they were articles in an electronic magazine. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Facebook] Knowledge management in the age of social media
    This became further clear when networking platform Facebook was launched and became an instant hit. The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6 In simple words, user engagement is crucial as an average Facebook user spends over 36 hours on a monthly basis.
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