• HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Facebook] Do your clients and candidates really like you?
    That candidate you didn't place?  He just trashed you on Facebook.  What do people think about your business? People will do business with, and refer business to, those people they know, like and trust. - Bob Burg. Happy staffing clients are great for business. Opinions can have a big impact on your business.even when they are wrong! GE (20).
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Facebook] Conducting Brand Research: Whose Perspective Should You Get?
    Join us on LinkedIn , Facebook , and Twitter for more insights on how to conduct research that will help your firm grow. In today’s business world, everyone is connected. Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace. This is a proven formula for a successful rebrand. Clients.
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Facebook] Live Streaming Apps - the future of Content Marketing?
    Once downloaded you can sync with your twitter or Facebook and you’re off. Until the start of this year ‘live stream’ was a term that only existed in the lexicon of desperate football fans that couldn’t access Sky TV. It was this combination of events that really put ‘personal live streaming apps’ on the map. But what are they all about?
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Facebook] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    So check out the following banner ads, Facebook ads, Twitter ads, and LinkedIn ads, and learn why they're just so awesome. Dollar Shave Club continues to prove this time and time again with their simple, fun Facebook ads that combine a simple picture or graphic with brief copy. It's easy to hate on online ads. See some great examples.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Facebook] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Facebook] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Facebook] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Facebook] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. Facebook Page are even better. your Facebook Page? So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Facebook] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    that hype matches reality when a Facebook. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Facebook] The Rules of Engagement on Facebook
    Learn the 5 Facebook Principles
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Facebook] How the New Facebook News Feed Changes Your Content Strategy
    On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Facebook] 20 Marketing Trends & Predictions for 2013 & Beyond
    We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Facebook] How to Use Facebook for Mobile Marketing
    Over 500 million people use Facebook on a mobile device. See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers
  • HALEY MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Facebook] Shocking News: Staffing clients are people, too!
    This client had nothing to do with the staffing industry, but instead posed a fun challenge to Facebook followers and friends. The post was shared 17 times It had 54 likes It received 128 comments And a company that usually reaches around 100 people per post, reached 7,692 Facebook users with a single post. Need proof? The result?
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Facebook] Are Instant Messaging Apps the Future of the (Mobile) Internet?
    In a recent survey of over 1,900 US adults, more than one third (36%) of smartphone users reported using instant messaging apps like WhatsApp, Kik, or Facebook Messenger. Competition from Snapchat, Facebook, Google, and Others. With over 600 million monthly active users, something tells me Facebook Messenger is just getting started.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 27, 2015
    [Facebook] 4 of the Biggest Changes to Facebook Ads in 2015
    The world of Facebook Advertising is constantly changing. Whether it’s improved tools for advertisers or new ways to find and engage users, Facebook hasn’t stopped for a second in 2015. In this post, we’ll take a look back at the biggest changes for Facebook ads in 2015 and how they benefit advertisers. Ad Manager Improvements.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 27, 2015
    [Facebook] Closing the Customer Experience Gap: 10 Questions to Ask
    Twitter | Facebook | Google+ | LinkedIn |. I probably don’t have to spend much time trying to convince people that there is a gap between the experience customers expect and the one they actually receive. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Facebook] Your Trusty Guidebook to Marketing Nation Online 2015
    To whet your appetite, here’s a sneak peek into some of the sessions we are most excited about: 1) Personalized Marketing at Scale, featuring Facebook. Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Join us , why don’t you!?
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Facebook] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    How many times did they click through on your company's tweets and Facebook posts? When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. That's where lead scoring comes in. It helps sales and marketing teams prioritize leads and increase efficiency. Sounds easy, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 27, 2015
    [Facebook] What is the purpose of a blog post today?
    Last week I posted a long-form piece of content on Facebook. Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” And ideas tossed around on Facebook, Twitter — even questions on a webinar — might end up as blog posts. Posts for LinkedIn.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook] Sharing Jobs on Twitter Has Never Looked Better
    our job board is now built to fully integrate with Twitter Cards and Facebook Open Graph protocol, and now, along with the 140 character tweet, the individual Job Title and a brief description are being pulled in with the tweet to help improve overall visibility in timeline, while also sharing more information about the job. With version 3.6.0
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook] Turn online prospects into customers in 5 steps
    Whether you are getting the thumbs up on Facebook or seeing a spike in your business page traffic , garnering attention online can definitely make you feel more confident in your products and services. Incentivize social media fans with discounts available through your Facebook and Twitter accounts. Provide a phone number.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook] Social Media Apps for Audio and Podcasts
    Twitter | Facebook | LinkedIn |. I have talked about the big channels for podcasts in past blog posts – specifically iTunes, Stitcher, SoundCloud, and Tunein. Author information. Jonah Geil-Neufeld. Jonah Geil-Neufeld contributes a monthly column on Podcasting. Jonah is a podcast producer and musician based in Portland, OR. Podcasting
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook] If You Blog And No One Reads It Does It Really Matter?
    When writing your LinkedIn, Twitter, SlideShare, YouTube or Facebook posts, make sure to use similar keywords and hashtags to map back to the story you tell in your blog. If you write a blog post and no one reads it, did you really write it? Now that’s a question for a content marketing guru, ninja or king to answer. Blog Copy. Graphics.
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    When setting up a paid Facebook ad, there are a lot of boxes to be checked. billion people using Facebook and over 900 million visits every day, Facebook offers up a unique opportunity for marketers to augment their organic efforts. The Ultimate Checklist for Creating & Optimizing Facebook Ads. Facebook's Ad Manager.
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook] Business Blogging Time-Saving Tips for You (and Your Cat)
    Plus I figure it will be good Kitty Karma – maybe it will even help keep the cats off Facebook. When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? It’s the dog days of summer but around our house that expression isn’t acceptable.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in. Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.” Test It!
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Facebook] 15 Ways to Synchronize Social Media and Email Marketing
    Add an email sign-up tab to your Facebook account. Facebook’s new Call to Action buttons offer seven types of calls to actions: Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up, and Watch Video. Use the Sign Up call to action so that  all your Facebook work will now contribute to growing your email list. Wrong?
  • BIZNOLOGY  |  TUESDAY, AUGUST 25, 2015
    [Facebook] ManageFlitter is my favorite follow/unfollow Twitter tool
    Social Media Marketing @hashtags Comma-separated values Current account Facebook manageflitter PayPal socialoomph Text file twitter Uniform Resource Locator User (computing ManageFlitter must have read my article from last week and they came back to me with a solution. I Follow by Username. And they call it  Follow by Username. It works!
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Facebook] Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
    While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. Thanks to the introduction of Facebook's "Donate Now" button, it's easier than ever for nonprofits to turn online engagement into meaningful monetary contributions. Need more inspiration?
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 25, 2015
    [Facebook] 9 Social Media Hacks Every Small Business Can Benefit From
    Turn to Facebook ads. Facebook has an easy-to-use advertising platform , which allows you to showcase your product to an audience of your choosing. See it in action : Here’s an example of a Facebook ad. 2. This handy resource creates ads for your Facebook page. Find enticing images to grow your brand awareness.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 25, 2015
    [Facebook] The Legal Risk and Reward of Using Social Media
    He authored three books including Fire over Facebook: A Primer on Protected Social Media Activity in the Workplace and Best Practice Guide for Managing Employee Social Media Use, and the Social Media Guide for Lawyers. Twitter | Facebook | Google+ | LinkedIn | YouTube |. That there are two sides to every coin. Author information.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Facebook] The Best Way To Convert New Buyers Is To Help Them First
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. I often participate in interviews with people all over the world who are looking to understand the shift happening in marketing today. This latest conversation reflects some of the biggest challenges in content marketing. At the highest level.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 25, 2015
    [Facebook] It’s time for you to start a podcast
    Related Stories The future of content marketing strategy Polish up your best content to drive content marketing value Facebook content strategy is a time bomb for inbound marketing. million people on average listened to each episode. It seems as though everyone in the marketing and social media space is doing it. Here’s why. Sound promising?
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Facebook] The Most Popular Social Logins Globally [Infographic]
    Globally, and across all industries, Facebook is by far the most popular social login option on both desktop and mobile. More interestingly, Facebook’s share of social logins declined from Q1 2015 to Q2 2015 on ecommerce sites. And social logins do more than just reduce friction on forms. Social Media Ecommerce Daily
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 25, 2015
    [Facebook] Ten tips for a successful landing page
    Blog content optimisation digital content Facebook advertising Google Adwords landing pages mobile UX PPCLanding pages are a vital part of the customer journey – but their importance is often overlooked. Follow our tips to master the mechanics of the landing page and drive your customers towards conversion.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Facebook] Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. And with good reason. Like a shiny object.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 24, 2015
    [Facebook] Maximize Sharing on Facebook with Different Post Types
    That’s one thing that a Facebook page can do for you! But how do you maximize your reach and engagement and get more eyeballs on your actual Facebook posts? Mike Gingerich contributes a monthly column on Facebook. Twitter | Facebook | LinkedIn | Pinterest |. FacebookWant more traffic to your website?
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Facebook] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Here’s how to use LinkedIn effectively to help generate quality leads: Rather than littering your profile with casual Facebook-style updates, post resourceful content and publish thought leadership pieces. Author: Sesame Mish Customers are the lifeblood of any business. Strategy #1: Content Marketing. But, where do you start? Company Blog.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Facebook] Why Your Product Is Not What You Sell
    Think about some of the fastest growing companies today, such as Facebook, Uber, WhatsApp and Amazon. Facebook, the world’s most popular media owner, creates no content. Because of this, we are constantly doing research on what works and what doesn’t. . From this research, we’ve noticed something. Let’s take a look at an example. At
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Facebook] What Does A Content Marketing Plan Look Like?
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. Whether you are new to content marketing or not, developing a successful content marketing strategy can be very challenging and time-consuming. Where do you start? What Does An Effective Content Marketing Plan Look Like? Content Marketing
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Facebook] Digital Marketing: The 7 Essential Channels
    The most popular websites for both earned and paid marketing are Facebook, Twitter, LinkedIn, Instagram and Pinterest. When Henry Ford was selling automobiles in the early 20 th century, all he had to do was assemble the cars and get them into show rooms as quickly as possible. Wouldn’t it be great if business were like that today? Video.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Facebook] ReadyPulse to Sponsor Demandware XChange Conference
    Facebook: [link]. ReadyPulse to Sponsor Demandware XChange Conference. Join us at Demandware XChange 2015 to shape the future of retail together. The XChange Conference brings together the extended Demandware community for an exchange of information, ideas, and strategies for driving innovation and growth in the retail marketplace. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Facebook] ReadyPulse Becomes an Amazon Webstore Solution Provider
    Together we can help brands deliver contextualized and personalized buying experience influenced by social content from a variety of sources including Instagram, Facebook, Twitter, and ReadyPulse photo uploader.” ” ReadyPulse enables brands to find the best existing content from Instagram, Facebook, Twitter, and YouTube.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Facebook] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    ReadyPulse’s digital marketing platform, Pulse Marketing Suite, uses patented technology to find a company’s most effective brand ambassadors on social media sites such as Facebook, Twitter, Instagram, YouTube, by analyzing the digital content produced by those individuals. March 31, 2015 09:06 AM Eastern Daylight Time. SAN CARLOS, Calif.–(BUSINESS
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Facebook] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    Pulse Marketing Suite identifies the best 1% of photos and videos curated from hashtags, Facebook, Twitter, Instagram, YouTube, brand website, and Pulse Ambassador portal with patented technology. AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner. In 2013, ReadyPulse was named a Top Private Company to Watch by AlwaysOn.
  • JUNTA 42  |  SATURDAY, AUGUST 22, 2015
    [Facebook] This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands
    Facebook user named Mike Melgaard came to Target’s defense by creating an account named “Ask for Help” and took it upon himself to respond to customer complaints — generally in a highly sarcastic fashion. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Sponsor (37:13).
  • HUBSPOT  |  FRIDAY, AUGUST 21, 2015
    [Facebook] Revenue, Targeting & Distribution: Stats You Need to Know About Facebook Advertising in 2015 [Infographic]
    Facebook is always experimenting with new advertising platforms to engage its user base. billion current monthly Facebook users, 1.19 billion of them use Facebook on their mobile devices. Marketers are embracing these changes and continuing to include Facebook as a part of their marketing strategy.
  • HALEY MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Facebook] Why Should People “Like” or “Follow” You on Social Media?
    You want followers on your Facebook page. You want followers on your LinkedIn company page. You want these same people to connect with your personal profile on LinkedIn. While they’re at it, why don’t they follow you on Twitter? And Google+. And YouTube. But, why? Why should one person connect with you on so many platforms?
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 21, 2015
    [Facebook] Social Media & Your Business: Choosing the Best Platform
    Facebook, Twitter and Pinterest all trend highly with small and medium-sized business owners. You’ll find that Facebook, Twitter, and Pinterest are more than likely the places with the highest concentration of your key demographics. Facebook. Facebook : 1-2 times per day or 6 times a week. Getting Started. Twitter.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 21, 2015
    [Facebook] Volunteer Tourism Organizations are Leveraging Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Have you ever considered traveling abroad to volunteer? The term “voluntourism” refers to a form of tourism in which travelers participate in voluntary work, typically for a charity. There are a variety of businesses […]. Author information. Debbie Miller. Hospitality Industry.
  • MARKETING ACTION  |  FRIDAY, AUGUST 21, 2015
    [Facebook] 8 Steps to a Creating, Producing, and Promoting a Successful Webinar
    You can also use other promotional channels such as social media (blog posts, Twitter, Facebook, Google+, LinkedIn, etc.) Webinars can be a powerful way to reach new audiences, develop profitable business partnerships, and strengthen relationships with existing customers. The slides can be shared on SlideShare. Plan your webinar. Need help?
  • FATHOM  |  THURSDAY, AUGUST 20, 2015
    [Facebook] Moz’s 2015 Search Ranking Factors: The Surprising (and Not So Surprising) Results
    So don’t expect to climb up the Google search results if your page gets a bunch of Facebook likes. Every two years, Moz, a thought leader in the SEO industry, surveys expert SEO marketers about what they think is most critical to rank higher in search results. Earlier this week, the findings from this year’s survey were released.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 20, 2015
    [Facebook] How Marketing Can Contribute To Revenue Generation
    You probably visit that brand’s Facebook page, right? Do you look at marketing as a cost center or as a revenue center? If you answered “cost center,” you’re missing out on a big opportunity. However, don’t feel bad. For a long period of time, marketing has been seen as just that: a necessary but overall costly part of doing business.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 20, 2015
    [Facebook] How to Get Website Traffic from Periscope
    Twitter | Facebook | LinkedIn | Pinterest |. Periscope is the hot new social network on everyone’s lips right now. The app, which is owned by Twitter, allows users to stream and watch live video broadcasts. Author information. Leah Mazur. Leah Mazur contributes a monthly column on Social Media Traffic Generation.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Facebook] 7 Proven Ways Marketers Working From Home Can Stay Motivated
    No one sees how many times you check Facebook, watch a YouTube video, or chat on the phone with your significant other. As many marketing consultants and freelancers know, there’s nothing like working from home. The flexibility and autonomy can’t be beat (not to mention being the envy of all your friends). But, Network. Get Dressed.
  • TRADESMEN INSIGHTS  |  THURSDAY, AUGUST 20, 2015
    [Facebook] 4 Tips for B2B Social Media Success
    It’s important to push your business across many channels; however if you are using Facebook because it’s popular—but your audience isn’t there—it’s a waste of time. Where Facebook has an unlimited amount of characters, it recommends a character count of around 100. Facebook is 2-5 hours, Twitter is about 45 seconds (yikes!),
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 20, 2015
    [Facebook] 5 Engagement Metrics To Calculate Brand Health
    We’ll use Facebook Ads as an example: Value Per Subscriber = (QOS * ASV * (1 – UR) – QOS * CPA) / QOS. Therefore, the value of each Facebook subscription is $67.70. David Beebe , Vice President of Global Creative and Content Marketing for Marriott International explains, “Content marketing is like a first date. Time on Site.
  • SYNECORE  |  THURSDAY, AUGUST 20, 2015
    [Facebook] 10 Excellent Landing Page Design Examples
    also enjoy the inclusion of a sign up option with either your Google Plus or Facebook account. So you want to generate some leads on your website, do you? Well, do you have any forms for people to fill out so you can convert them from visitors into leads? Example 1: Instapaper. This landing page is super simplistic! Example 2: Intercom.
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Facebook] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. Social media is a huge opportunity for businesses to spread their message to a large number of people in a relatively short amount of time. So first, how do you drive more traffic to your site through social channels? Webinars.
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Facebook] Recognition and Empathy – The Two Key Ingredients for Success in Social Marketing
    First thing that occurred to me was that though this particular event was not anyway related to what ReadyPulse focuses on, i.e., Social marketing on public social networks such as Facebook and Twitter, there is an underlying common thread between the two, which is the basic human needs of recognition and empathy. I attended the Enterprise 2.0
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Facebook] Visualizing Word of Mouth Marketing – A Picture Really is Worth a Thousand Words
    When we moved to status updates on Facebook, our posts became shorter. Social Tools like Instragram and Pinterest have re-defined social and commerce engagement, yet companies leveraging Facebook and Twitter have still seen pictures and visuals to drive engagement as seen below. What’s captured your attention lately using social media?
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Facebook] I’m a Teen, Look What I Bought
    Self expression, authentic, original, real self expression, which happens on Instagram, Twitter, and Facebook every second. Reasons given, “developing an individual style, and doing so for less.” ” Having 3 daughters, 2 sisters, and 1 wife, I can attest those reasons cross consumer demographics and geographies. Models.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Facebook] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Internally, we were sharing more content to Twitter, Facebook, LinkedIn Groups, and Google+.  At Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach.  Over the last several years, we have continually posted new blog content--and it's worked extremely well.  Even better!
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Facebook] Do You Know What Retargeting Is? I Bet You Do
    The second method involves using an e-mail list of contacts and then uploading that list to an outlet like Facebook. This method is more customizable but a downside is that the e-mail address you have for a contact could be different from the e-mail address they provided to Facebook. Hello retargeting! Why Retargeting?
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 19, 2015
    [Facebook] 9 Things Your Online Store Should Have To Keep Customers Happy
    Offering a social login option allows your customers to use existing login information from one of their social networks, like Facebook or Twitter. Is your online store as customer-friendly as it could be? If your website isn’t up to par , you could be losing customers. Social media icons. An About Us page. Your return policies.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 19, 2015
    [Facebook] Social Video: The Hottest Trend in Social Media Marketing in 2015? [Free Webinar]
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Social video is trending huge for 2015, with video sharing and video creation becoming more and more popular across all social channels. Today, we’ve got 10 stats that prove that social video is the hottest trend in social media marketing in 2015. Author information.
  • CONNECTING ELEMENT  |  WEDNESDAY, AUGUST 19, 2015
    [Facebook] Why online reviews are crucial to your search and social strategies
    Online reviews give your business powerful exposure – so you’re not only more likely to attract new customers via positive comments, but also increase your chances of being discovered via Google, Facebook and more. The post Why online reviews are crucial to your search and social strategies appeared first on Connecting Element.
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Facebook] How to Manage Your Content Marketing in 30 Minutes a Day
    Close out of your Facebook tab and turn your phone on silent. Your optimal frequency for posts totally depends on your industry and audience, but if you want a suggestion on where to start, we'd suggest publishing one post on Facebook and five on Twitter. Content marketing takes time, effort and dedication. So, you just give up. Right?
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 19, 2015
    [Facebook] Do Hackers Have Your Stolen Data? Find Out
    Most banking sites and ones like Google, Apple, Twitter and Facebook offer two-factor authentication. THIS LAST JUNE 10, 2015 in the wake of 4 million people having their data stolen, we did a blog post that addressed a crisis of data and identity thef t. so far!) to 472 breaches and 139,278,685 people’s records. Are you one of them?
  • HUBSPOT  |  WEDNESDAY, AUGUST 19, 2015
    [Facebook] Want to Boost Office Productivity? Start With These Break Room Hacks [Infographic]
    There's more to productivity at work than blocking Facebook or only checking your email at certain intervals. It turns out that taking breaks -- and I don't just mean for lunch -- can do wonders for your long-term focus. That's where your office's break room comes in. Productivity Office Life Daily IGSS
  • BIZNOLOGY  |  TUESDAY, AUGUST 18, 2015
    [Facebook] The best automagical Twitter following tools for your business
    Over the last few weeks, I have been sharing my tools and processes with you.  If you haven’t read them yet, be sure to check out  Social media content discovery and curation for the win ,  Your social media marketing automation solution ,  My online influencer research and engagement process , and  Tools I use to amplify social campaigns.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 18, 2015
    [Facebook] Emails That Encourage Customer Engagement
    Try creating a Facebook Event. Once you create the event on Facebook, include the link in an invitation email. When a customer clicks on the link, they’re taken right to Facebook to RSVP. When you’re ready to create a Facebook event , check out these step-by-step instructions. We’re glad you asked.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 18, 2015
    [Facebook] 12 Relationship Building Tactics That Get Influencers Attention
    Twitter | Facebook |. We’ve all heard about how necessary it is to engage with influencers to take our blog to the next level. But what does it mean to “engage”? Usually, we think to do the obvious – comment on their blog posts or link to them in a post (and then tell them about it, asking for […]. Author information. Blogging
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Facebook] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    Facebook and Digital Ads. Facebook changed its video ad pricing after many complaints. If you can design an ad with a strong CTA right off the bat, then you won’t need those 10 seconds that Facebook now offers. Author: Aseem Badshah We’re more than halfway through 2015. (It snuck up on us, too!) Right now, many marketers (you?) may
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 18, 2015
    [Facebook] Why use Video as Part of your Marketing Mix to Reach the Professional Tradesman
    Consumers view more than 8 billion videos a day on YouTube and Facebook. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Video is a powerful tool. That alone should tell you something – that people like videos. Why should you use short videos to attract the professional tradesman? Here are 12 tips for effective tradesman videos.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Facebook] Why Your Memory Sucks: The Science of Remembering in the Internet Age
    Each time we check email or Facebook or the news, we prepare ourselves for skimming, not for learning. Take a second and think about the three most important people in your life. Got 'em? Okay, now here's a quiz: Do you know all three of their phone numbers off the top of your head? Now, we outsource memory to technology and the internet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 18, 2015
    [Facebook] Big data for marketing? You ain’t seen nothing yet.
    Note beacon technology from firms like Facebook, if adopted, could accomplish something similar). 3. ” Oh, did I mention, they also connect to your Facebook account, so you can compare your energy usage with friends? Note beacon technology from firms like Facebook, if adopted, could accomplish something similar). 3.
  • HUBSPOT  |  TUESDAY, AUGUST 18, 2015
    [Facebook] 45 Business Traveling Hacks That'll Save You Time, Stress & Money
    Knowing what kinds of things you can expense and how the whole process works will help you make smart purchasing decisions on the road. 2) Let Twitter and Facebook know you'll be in town to get recommendations from locals. 3) Are all the hotel rooms booked or too expensive? In theory, traveling for a conference seems glamorous. Ask for it.
  • MARKETING ACTION  |  TUESDAY, AUGUST 18, 2015
    [Facebook] 5 Social Selling Best Practices that Deliver Dramatic Results
    On Facebook, twice. It’s got everything you ever wanted to know about Pinterest, LinkedIn, Google+, Twitter, and Facebook – and a whole lot more. Still trying to figure out social media? You’re not alone. Many of us furrow our brows over it several times a day. It’s a particularly thorny subject for B2B marketers and sales people.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 17, 2015
    [Facebook] Social Media Influencer Marketing: More Than Just Popularity
    Twitter | Facebook | Google+ | LinkedIn |. The concept of the social media influencer marketing has never been really popular with agencies and businesses. Studies come one after another, and reveal a continuously rising adoption rate. Suddenly, bloggers are writing about marketing influence. Author information. Raymond Morin. Raymond Morin.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 17, 2015
    [Facebook] Publish Or Perish – The Future Of Storytelling [Video]
    If you like what you read here and see in this video, let me know in the comments. I’m writing a book called “Publish Or Perish” and would love your feedback: Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. The world has changed. He used images we all recognize. That’s our job.
  • HINGE MARKETING  |  MONDAY, AUGUST 17, 2015
    [Facebook] The Importance of Business Research for Your Firm: Top 10 Questions to Drive Growth & Profitability
    Join us on LinkedIn , Facebook , and Twitter for more insights on how to conduct research that will help your firm grow. In researching high growth professional services firms we made an eye-opening discovery. Those firms that did systematic business research on their target client group grew faster and were more profitable. Market research.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Facebook] 63 Digital Advertising Terms Every Marketer Should Know
    You can use Lookalike Audiences when you’re running online display, Facebook, mobile display or just about any other kind of digital marketing campaign. Examples of native advertising include sponsored content on news websites and Facebook timeline ads. Old Spice’s Choose Your Own Adventure Game ad on Instagram. CarMax banner ad.
  • WEBBIQUITY  |  MONDAY, AUGUST 17, 2015
    [Facebook] How to Use Social Media for Event Marketing [Infographic]
    Among the key points: • Social media marketing budgets are projected to double over the next five years. • Yet—less than half of businesses use social media for event marketing, and just 11% use blogging to market events. • A Facebook event listing can serve as an information hub for attendees.
  • JUNTA 42  |  SATURDAY, AUGUST 15, 2015
    [Facebook] This Week in Content Marketing: The Sad Future Reality of Brands Battling for Advertising
    We agree with Facebook’s decision to roll out its new Live video program only to celebrities and ponder an Uber-like model that agencies of the near future may adopt to meet the evolving needs of their clients. Introducing Facebook Live (16:28): Facebook announced its own live video streaming service this week, The Next Web reports.
  • FATHOM  |  FRIDAY, AUGUST 14, 2015
    [Facebook] Healthcare Digital Marketing Industry Update – August
    Update 1: Facebook Newsfeed Redesign. What you should know: Facebook has redesigned newsfeed preferences so users have more control over which pages and/or people they see first in their news feed. Update 3: Social Customer Care Study Findings Align with New Facebook Update. Why should you care? Further reading: [link]. link].
  • KEO MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Facebook] Facebook Offers Useful New Video Options
    Facebook is stepping up its efforts to position itself as a go-to venue for sharing videos, including those created by businesses and other content publishers. Marketing Strategy Video Marketing facebook marketing strategySome of the new features are aimed at giving the users more control over who sees their videos, and when.
  • HUBSPOT  |  FRIDAY, AUGUST 14, 2015
    [Facebook] 7 Signs Your Content Marketing Is Stuck in a Bizarro World
    If you don’t think you have time to participate in industry-specific groups, read relevant blogs, or keep up with your customers on Facebook or Twitter, you’re missing the point. 5) You're trying to do it all yourself. Needless to say, I started to feel like I was in a Bizarro World. Yeah, that Bizarro World. Is it content marketing? agree.
  • HALEY MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Facebook] Don’t Be Antisocial: How to Breathe Life Into Your Business with Social Media
    Here are a few benefits that a successful social media campaign can provide: Reviews – Social media sites like Facebook allow users to leave reviews for other visitors to see. Feedback – Social media sites such as Twitter and Facebook allow users start a conversation with businesses. Identity is much more than a name and a function.
  • LEADERSHIP  |  FRIDAY, AUGUST 14, 2015
    [Facebook] Interesting Infographics: Visual Content Drives Social Media Growth
    Makes it very easy for users to share videos on other sites, including Facebook and LinkedIn. Facebook. Infographics Social Media content marketing Facebook google google plus home infographic instagram Pinterest SlideShare Twitter visual contentThe science backs it up. It seems like a no-brainer, doesn’t it? YouTube. Pinterest.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 14, 2015
    [Facebook] Use Voice and Emotion for Positional Content
    Twitter | Facebook | LinkedIn | YouTube |. When developing content for your social media channels, it’s easy to go “off brand.” And that’s okay. In fact, using emotion to drive your content is often essential to delivering an effective viewpoint or voice to your consumer. Author information. Justice Mitchell. Content Marketing
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 14, 2015
    [Facebook] Anatomy of a Marketing Gaffe: What We Can Learn from BIC’s Failed “Look Like a Girl” Ad
    When it appeared on the company’s Facebook page, the graphic was meant to show support for South Africa’s National Women’s Day. This was a Facebook post instead of a full-blown campaign, so chances are the decision to create the image came down to one or two members of the company’s social media team. Act like a lady. Think like a man.
  • B2B IDEAS @ WORK  |  THURSDAY, AUGUST 13, 2015
    [Facebook] Everything You Need To Know About Publishing on Linkedin
    Facebook is 17% and Twitter 14%. On July 9th, Linkedin posted on their blog that there are now 1 million users publishing on Linkedin. That's a lot of people. These people have good reason to post to Linkedin, In a study by Econsultancy, Linkedin is responsible for 64% of referrals to corporate homepages.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 13, 2015
    [Facebook] 21 Ways To Market Your Business Online On A Shoestring Budget
    Join industry Facebook and LinkedIn groups: Become a valued member of two or three groups in your business’ industry, offering advice and support. Create your own Facebook group: Create a free Facebook group for customers or prospects to get help or support with a problem related to your niche. Online Review Sites. real estate.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 13, 2015
    [Facebook] What are the 10 Types of Must-Have Social Media Tools for Business?
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. Have you adopted all of the necessary social media tools your business needs to scale your social media program? Author information. Neal Schaffer. He has presented worldwide on social media at more than 150 events and also teaches social media marketing at Rutgers University.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 13, 2015
    [Facebook] How 3 Core Shifts in Marketing Automation Can Transform Your Business
    Tests have shown that when you target a customer both in their inbox with an email and on Facebook with a matching ad, the customer is 22% more likely to purchase, as opposed to if you had only sent the email. According to Marketing Automation Insider, in the past five years alone, we’ve seen over $5.5B Let’s get started… 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 13, 2015
    [Facebook] Why this is the most difficult (and fun!) time to be in marketing
    Compare that to the Hurricane we fondly call Facebook. A few years ago, if you did a great job with content and engagement you could count on predictable reach for your marketing efforts. Today, without boosting or other Facebook financial alchemy, the organic reach for most companies is near zero. Did you get a degree in marketing?
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Facebook] 4 of The Hottest Trends in Publishing Right Now
    As targeting capabilities become more sophisticated, and user numbers continue to rise across social media , publishers are continuing to embrace Facebook, LinkedIn, Twitter and even Snapchat as huge traffic drivers. The publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Mobile Madness. Media
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Facebook] Protecting Your Employment Brand – Lessons From the Oracle of Omaha
    Visit platforms like LinkedIn, Facebook and Glassdoor to find out what applicants are saying about you. Warren Buffett is a pretty smart guy. This quote crystallizes how important it is for your staffing firm to protect its employment brand. Here are a few reasons why: The ASA Skills Gap Index currently lists 172 positions – 172! Be clear.
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