• WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook] New Strides Made in reddit Advertising Features
    Facebook advertising campaigns are the most popular, featuring a … Continue Reading. 'As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Author information. Jesse Aaron. Jesse Aaron. |. reddit LIVE! Reddit
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook] 4 Things We Learned from the Ice Bucket Challenge
    Some people prefer a whitepaper to an ebook, people would rather repost your latest infographic on Facebook than email a link to a friend. Most participants post their videos to Facebook, where they can leverage Facebook’s tagging feature in order to challenge the next person. Read on to find out. Personalize Participation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook] The Facebook Other Folder and the Strangers Who Love Me There
    In November of 2010, Facebook started sorting users’ messages for them , funneling communiqués from anyone who wasn’t a friend (or friend of a friend) into a message folder labeled “Other.” If anyone can explain what the “texture of my eyes” is, Facebook message me. The Bizarro World of the Facebook Other Folder.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Facebook] How To Chop Up Your Webinar Content
    Social networks with more volume, like Facebook and Twitter, are often the best way to attract the most traffic to your registration page. 'Editor’s Note: Today’s post comes courtesy of Liz O'Neill , a writer and content marketing manager at Kapost, a software that helps marketers develop, manage and analyze their content.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Facebook] Being Active on Social Media does NOT make you a Marketing Company!
    On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company. Love comments here.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Facebook] Best Practices and Tools for Retargeting Campaigns in the B2B Space
    We discuss below the pros and cons of a few different vendors including AdRoll, Google Remarketing, Facebook, and Twitter. They offer tools like Custom segments , Facebook Exchange, and Twitter retargeting. Facebook Retargeting. ad impressions occur on Facebook? Custom Segmentation. Third Party Retargeting Platforms.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Facebook] The ALS Ice Bucket Challenge is the perfect meme
    And remember, too, that the video was shared, too, on Vine, Instagram, YouTube, Facebook, Twitter, Google+, Pinterest, message board, forums, the news, TV, radio, late night talk shows, and probably even reddit. The challenge has less to do with raising money — which it has done in space to the tune of $79.7 Pride — Look at me!
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Facebook] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    You can’t make your target audience Like your Facebook page, share your posts, Follow you on Twitter and ReTweet your Tweets. '“Social marketing has changed everything”. states Judith Sim, CMO of Oracle Corp. in no uncertain terms. Commerce Anywhere” Approach  . On-the-go customers want on demand service. Optimize Customer Experience.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Facebook] Where do you begin in Content Marketing? Answer: Know your Buyers
    Many were on social media – Twitter, Facebook, LinkedIn, etc., 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! highly recommend you attend this event, by the way. Terrible.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Facebook] Do Content Marketers Need To Have Writing Skills?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. What about journalists? Absolutely.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Facebook] How to Promote Your Social Contests to Lure More Subscribers
    Zsuzsa is a co-founder of Antavo Viral Contests, a tool that helps to create sweepstakes, contests and giveaways to Facebook, mobile and web. 'Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy. Your prizes were a great fit for your ideal customer! … Continue Reading.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Facebook] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. Facebook has never been boring.
  • ENGAGE  |  MONDAY, AUGUST 25, 2014
    [Facebook] Forget the Ice Water; Conquer Your Real Fears Instead
    'While the #icebucketchallenge continues to dominate your Facebook newsfeed, there’s another challenge that could be trending soon. The Canadian Cancer Society has launched the Fearless Challenge, its effort to “reframe some of the conversation around cancer, and also raise a load of money in the process.”. Image: Flickr
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Facebook] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    'The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. As a result, Facebook will now be prioritizing showing links in link format over photo format.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Facebook] Laws of Marketing Power: Avoid the Unhappy and Unlucky
    In fact, active participation in Facebook has been demonstrated to bring happiness (thanks, Carnegie Melon). If people are happily participating on Facebook, and the content they’re sharing, for example, is a video produced by your company or taken by somebody in relation to your brand, then your brand reaps the corresponding benefits.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Facebook] 10 lessons on Walmart’s social media strategy
    Walmart has: 34,000,0000+ Facebook Likes (that’s just their national  Facebook  page). Walmart uses Facebook to communicate specific values that are occurring every day at both the national level and in each of its 3,500-plus stores. It is still a family-owned business. Walmart also has a big social media presence.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Facebook] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    In order, they were: Facebook. Retaining first place in both popularity and user shares was Facebook. Facebook’s users are both the most abundant and most engaged when it comes to sharing content, but no other network’s sharing percentage reflects its popularity with users. You can see the breakdown below: Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Facebook] Coming clean on Facebook reach
    'Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? recently had a little debate on this subject with a person who wrote a glowing article on the promise of Facebook reach — despite what appears to be pretty bad news in this corner of the web. The truth about Facebook reach.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Facebook] In content creation overload? Here’s what to do.
    You can post these “wow statements” as LinkedIn updates, tweets, Google+, and Facebook posts. 'Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Create an ebook. Right? Content Marketing
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Facebook] A Brief History of Marketing Technology (and Social Media Marketing)
    Then called “the facebook,” the behemoth we now know as Facebook was never meant to be a marketing tool. One of the biggest barriers to Facebook’s marketing potential was that it was a closed network. “the facebook,” circa 2005. Facebook circa 2012. Facebook on mobile … then. Hargreaves.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Facebook] How to Use SlideShare for B2B Lead Generation
    ComScore reports that SlideShare has five times more traffic from business owners than Twitter or Facebook. 'Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. Consider this. The answer should be a resounding “yes.”
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Facebook] Bigger Facebook Ad Images: How to Prepare Yourself
    'As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. Today, we will discuss the changes for Facebook ads and how you can best prepare to minimize negative impact. As mentioned above, the change impacts only the “Right Hand Side” ads for Facebook. What Is Changing?
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Facebook] Why Google+ Is Even More Relevant to Content Marketers
    Due to privacy restrictions and settings on Facebook, these posts often never get crawled, unlike Google+ where you will see your posts crawled and indexed in seconds. 'Google recently removed authorship photos from search engine results. They kept the author links, but took away the pictures. What does this mean?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Facebook] 7 Local Business Listing Sites You Should Claim Now
    Facebook for Business  - According to  Facebook , it “can help you reach all the people who matter most to your business.” 'Finding time to update or create your online business listings can sometimes be a challenge. What’s the difference between updating and claiming? Help them find your business – free!”
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Facebook] 10 Blogs to Bookmark: Social Marketing Edition
    You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. But the sad, sad truth is that there are a limited number of hours in the day (only 24, last time we checked). We Are Social.
  • ENGAGE  |  THURSDAY, AUGUST 21, 2014
    [Facebook] Marketers’ Challenge: How to Replicate the Ice Bucket Challenge
    So much so that if you clicked on Facebook right now, chances are pretty good that it would take less than a minute for a video to pop up in your feed of a neighbor, cousin, co-worker or other Facebook friend dousing his or her head with a bucket of ice water. If you don’t post it on Facebook, did it really happen? Be Original.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Facebook] How We Buy vs. How We Date: They're More Similar Than You Think
    Before you can make any changes to your relationship status on Facebook, you need to do some searching to find that special lady friend or man friend. All it takes is a little gossip and a few unsightly photos on Facebook to change the way you look at the situation. 'They say there’s such a thing as love at first sight. Awesome.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Facebook] 5 Small Businesses Excelling on Social
    Facebook. ” Davis uses her own personal Twitter account to draw people to her Facebook page. She has amassed 2,436 Facebook likes and more than 1,600 Twitter followers. Facebook. Facebook. Facebook. Social Media Facebook Instagram pinterest small businesses on social Social Media Marketing Twitter
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Facebook] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    As Linkedin and Facebook and Twitter emerged, brands started pushing out the same old ads they used on more traditional channels. 'In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it.
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Facebook] In a Data-Driven World, What Is Highly Effective in Social Media?
    'Tons of articles offer advice on what exactly is a highly effective post on Facebook, what’s the optimal tweet length, and what images create the highest number of likes or shares. Facebook says to use engaging images with less than 20 percent copy on them. For Twitter, some say use 100 characters of the 140 limit. Eastern time.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Facebook] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Klout is free for public use -- just make sure you sign in using your Twitter or Facebook account to connect your true social value! You also get influence points from your Facebook profile (if connected) calculated from interactions on your wall and those of others with a Kred account. Same goes for Facebook if you’re connected.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Facebook] 8 Reasons Your B2B Website Is Ready For A Redesign!
    LinkedIn, Facebook, Twitter, Google+, and YouTube are all important outlets for your B2B marketing efforts and should be easy to find and well integrated on your website. 'By Dawn Gadless  | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 19, 2014
    [Facebook] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
    Newsle is a media monitoring service that lets you know whenever you, your Facebook friends and/or LinkedIn connections are mentioned in the news or in press releases. 'If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. And guess what?
  • BIZNOLOGY  |  TUESDAY, AUGUST 19, 2014
    [Facebook] Write search optimized headlines but have a heart
    AOL, Facebook, whatever.  Your article will never go viral, it’ll never be shared on Facebook, Twitter, Pinterest, reddit, or even on Google+. 'When it comes to dominating search, especially when it comes to blogging and publishing, you need to always write your headlines and copy first for Google , then for people. It works !
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Facebook] 23 Terrific Email Marketing Guides
    91% of consumers use email at least once a day.  . •  When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. •  60% of marketers say that email marketing is producing an ROI for their organization. What worst practices or pitfalls should email marketers avoid?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Facebook] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    b) Facebook. c) Facebook. b) Facebook. b) Facebook. a) Facebook. We all know Facebook use is declining, right? What is the percentage of the high school class of 2014 (in the US) that “still” uses Facebook? Facebook – 2004; YouTube 2005; Twitter 2006. b) Facebook.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Facebook] Why You Need to Stop Neglecting Your Old Content
    For instance, over the years, we have published more than one blog post highlighting awesome Facebook business page examples. 'Raise your hand if this sounds familiar. As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. Crazy, right? right?
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Facebook] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter? Previously Google only tracked web form conversions and calls that came directly from mobile search ads. You simply cannot optimize conversions and ROI from Google paid search without it.
  • HUBSPOT  |  MONDAY, AUGUST 18, 2014
    [Facebook] 25 Job Titles That Describe What Your Co-Workers ACTUALLY Do
    It might be worth changing your Facebook relationship status to "It''s Complicated.". 'Most people''s job titles are an accurate description of their role. For example, if you manage your company''s email marketing campaigns, your title might be something like "Email Marketing Manager." We think you''ll get a kick out of them. Earth Day?
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Facebook] How to Streamline Your Video Content Marketing Operation
    Social promo images (for Twitter, Facebook, LinkedIn, and retargeting ads, etc.). 'Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. But how do you create great videos time and time again? Step 1: Plan Your Upcoming Topics and Scope. Your homepage?
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Facebook] Why Your Business Should Be Customer Obsessed
    I don’t just mean that they clicked “Like” on your company Facebook page: they need to like you , meaning that you need to make it so that when given the option to renew their service with you, they do. 'It’s a crazy time to be a marketer. Love the One You’re With. Yes, a huge part of marketing is the acquisition of new customers. But how?
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 18, 2014
    [Facebook] 7 Content Marketing Lessons From Red Bull Media House
    Follow me on  235179 ;">Twitter  (@ BrennerMichael ),  235179 ;">LinkedIn ,  235179 ;">Facebook  and  235179 ;">Google+  and  235179 ;">Subscribe to B2B Marketing Insider. 'One of the biggest content marketing questions I get on a regular basis is “ who are the leading content marketing brands? What makes Red Bull different?
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Facebook] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    Take a look at this Facebook post from a Minnesota-based non-profit that offers several support-based programs. You could also create a Facebook event for an upcoming fundraiser and send an email with the invitation to the event. Showcase multiple pictures by using apps like Photo Frames for Facebook. Get to the point. Be funny.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Facebook] Should you make the leap into sponsored content?
    Last week I posed this question on Facebook and received some pretty interesting responses. Last week I posed this question on Facebook and received some pretty interesting responses. 'The sponsored content wasps are swarming! This is a trend I predicted in the 2012 book Return On Influence. As The case for sponsored content. Always.
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Facebook] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    Looking to craft the perfect Facebook post? Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]. When it comes to getting in Facebook''s News Feed, the competition is fierce. 'This week''s most popular content covered a wide range of subjects. About to launch a new website? We''ve got your checklist covered.
  • HUBSPOT  |  SATURDAY, AUGUST 16, 2014
    [Facebook] Why Bending the Truth to Make a Sale Isn't Worth It
    An angry phone call is bad, but an angry tweet or Facebook post is far, far worse. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Salespeople live and die by quota attainment. Make quota consistently, and you’re a superhero. But it’s just not worth it.
  • VIDYARD  |  FRIDAY, AUGUST 15, 2014
    [Facebook] 8 Ways to Use Video to Make the Most out of Event Marketing
    Go even further by running a pre-event contest on Facebook and Twitter that will generate engagement and shares for your brand well before the event. 'Imagine that in three months, you’re flying out to set up your booth at your industry’s biggest conference. But you’re also right in the middle of 350 other exhibitors with the exact same plan.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Facebook] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Facebook] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Facebook] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. Facebook Page are even better. your Facebook Page? So, as social.
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Facebook] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    10 years and billions of users later, many people have forgotten one of the core features that made Facebook incredibly popular: design. At a time when MySpace was a minefield of tacky tiled wallpapers, blinding fonts, and surprise musical attacks from heavy metal profiles, Facebook offered a clean refreshing alternative. Branch Out.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Facebook] How to Write Better Headlines [Infographic]
    You''ve got to make it work for Twitter and Facebook and LinkedIn and Pinterest and Google and Bing and any other network you hope to be found on. 'Truthfully, I think the hardest part of blogging is coming up with a great headline. In just a few characters, you''ve got to instill intrigue, yet answer questions. Blogging copywriting
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Facebook] 10 Questions to ask in a B2B Content Marketing Questionnaire
    LinkedIn Groups , Facebook or Google+ Communities, Twitter, and online forums or other discussion groups are an excellent way to interact with others in the space and learn what types of content they’re looking for and sharing. Can you please provide a succinct overview of your business? Identify the audience and write to their needs.
  • FATHOM  |  THURSDAY, AUGUST 14, 2014
    [Facebook] How to Benchmark Your Hospital on Social Media
    And while there have been many complaints about Facebook’s diminishing reach, it isn’t deterring health systems from focusing the majority of their social media resources there. 'Social media measurement is one of the universal struggles in social media marketing, and particularly in healthcare social media marketing.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Facebook] 4 Ways Your Marketing Fails
    If someone visits your website, or walks past your store, or sees your ad or your Facebook page, they should immediately be able to tell what it is you do. 'Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. That’s great.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Facebook] Social Media and the Stock Market: A Lesson in Global Manipulation
    company legally makes a material announcement on Facebook about an acquistion but the “reach” of the news on Facebook is so low only a few company insiders see it. We now need to take this ethical question beyond the 700,000 Facebook user-guinea pigs and ask: How is Facebook consciously influencing their 1.38
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Facebook] Questions from the 5 Futuristic Email Tactics Webinar
    How do you integrate direct email with Facebook? Sherry Lamoreaux, Senior Writer and Editor at Act-On: These tips from Marketing Sherpa’s Email Summit Top Takeaways webinar can help you use email and Facebook together: Make sure they’re aligned strategically, tactically, and operationally. Put key information at the top.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Facebook] How to Promote Your Content Using Paid, Earned & Owned Media
    Advertising helped both Facebook and LinkedIn experience stock price spikes when these programs were announced. to over $20 on networks like Facebook, Twitter, and LinkedIn. Unfortunately, Facebook is slowly, but surely, limiting the organic reach of brands -- and it''s possible that other social networks might follow suit.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Facebook] Google+ 301: How to Start and Grow a Community
    Communities are the Google+ version of Facebook “groups.” 'If you’re just now finding our Google+ series, make sure you go back and read Google+ 101 and 201 to learn why it’s valuable to professional services firms and how to get started. This can be especially helpful for connecting with your target audience.
  • FATHOM  |  TUESDAY, AUGUST 12, 2014
    [Facebook] Higher Ed Marketers: Stop Thinking about Leads and Start Thinking about Students
    Stop thinking about Facebooks Edge Rank. 'Higher education marketers, I have some tough love for you. Stop thinking about Googles algorithm. Stop thinking about lead aggregators. Start thinking about your students first. Optimizing the Student Journey. that align with the degrees you offer students. You Dont Truly Nurture Leads.
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [Facebook] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
    Did you spend a ton of money on ads to buy Facebook Likes? 'Last week I talked about quick wins. Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Yes, there are many reasons your marketing and sales activities can fail and they occasionally will.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Facebook] Top 6 Essential SEO Elements for Marketers New to SEO
    Building a social presence and sharing this content on Twitter, Facebook, LinkedIn, and Google+ will help build quality links back to your content. 'Whether youre a new business or just new to SEO, theres a formula to making a successful SEO strategy. Targeted, Relevant, and Rich Content That Is Updated Frequently. The first is obvious.
  • BIZNOLOGY  |  TUESDAY, AUGUST 12, 2014
    [Facebook] Are anonymous communities most authentic?
    Reddit , Twitter, most message boards, and even Facebook (if you’re smart) allow anonymity. Facebook, Twitter, Reddit, Google+, Tumblr, and an infinity of forums and apps churned in response toRobin Williams’ suicide. '“A s long as the roots of relationship are not severed, all is well. Maybe. Goaded? Bullied.
  • HINGE MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Facebook] Video Marketing Tips for A/E/C Firms: 7 Best Practices
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. 'All A/E/C firms have stories to tell. From pulling clients out of technological tailspins, to helping them salvage the design of a complex structure within restrictive land-use regulations. Lead with the story. It’s about educating and telling stories.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 12, 2014
    [Facebook] The Time for Twitter is NOW
    Why analysts should not keep lumping Twitter in with Facebook and LinkedIn. 'Are you using Twitter for your business? Maybe the time for Twitter is now if you consider some of the trends on this popular social media platform: Twitter has momentum. It appears that Twitter is preparing a “buy now” button. Christel Quek of Twitter.
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Facebook] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • FATHOM  |  MONDAY, AUGUST 11, 2014
    [Facebook] Laws of Marketing Power: Court Attention at All Costs
    From 19th-century carnival barkers and newsboys to email subject lines and Facebook ads, the centralityof attention to marketing is timeless. '“Do anything to make yourself seem larger than life and shine more brightly than those around you.” ” Robert Greene, The 48 Laws of Power. Attention is a scarce resource.
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Facebook] Data-Backed Tips for Crafting the Perfect Facebook Post [Infographic]
    'When it comes to growing your business on Facebook, getting people to Like your page is only the first step. The best-performing Facebook posts aren''t just shipped on a whim -- they''re deliberately and strategically crafted. To help you develop the right strategy for your Facebook Page, TrackMaven analyzed over 1.5 Facebook
  • HUBSPOT  |  MONDAY, AUGUST 11, 2014
    [Facebook] How to Create Secure Passwords You Can Actually Remember
    for Facebook, 1l1k3 T045T 1nth3m0rn1ng! 'How many total passwords do you think you have? Thirty? Now think: How many of the same passwords do you use for entirely different accounts? That number might be equally as scary. You''re not alone. And if that one password is too simple, it''s even easier for other people to access your accounts.
  • FATHOM  |  MONDAY, AUGUST 11, 2014
    [Facebook] Increase Brand Awareness with Social Media Marketing
    Facebook: 76%. Content Marketing Creative Digital Marketing Manufacturing Social Media content content strategy Facebook internet marketing manufacturing industry Online Marketing 'Why Social Media Matters & How Manufacturing Marketers are Lagging. An engaging social media strategy is the answer to those pain points. Vine: 5%.
  • HINGE MARKETING  |  MONDAY, AUGUST 11, 2014
    [Facebook] How Visible Experts Get on the Fast Track
    ” On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. 'In our Visible Expert research report series, we’ve investigated the impact that high visibility experts have on their own firms and their clients, as well as the tools that experts use to build their profile. The Rise of the Fast Trackers.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 11, 2014
    [Facebook] 4 Steps to Creating Advantageous Advertorials
    'If you’ve ever found your Internet browsing disturbed by a pop-up or flashing display ad, you already know that engaging content is much more likely to pique your interest than something that’s interruptive. Advertorials, also known as native ads, are viewed more than four times as often as banner ads, according to IPG Media Lab.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Facebook] How Big Data is Driving Business Growth
    Pulling the data from not just Facebook and Twitter, but LinkedIn, YouTube, Google+ and more to give access to keyword data and trend analysis to brands looking to understand what creates customers and makes them into brand evangelists? In the technology community, data has become likened to oil as the next great natural resource.
  • SYNECORE  |  SATURDAY, AUGUST 9, 2014
    [Facebook] Digital is Complicating Marketer���s Lives, but Simplifying Marketing
    Recent improvements in natural language processing, machine learning, and semantic recognition have allowed companies like Google, Microsoft, and Facebook to develop highly sophisticated search engines that recognize conversational language and understand basic context. Heres how the argument goes: 1. Heres why. How, you might ask?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 8, 2014
    [Facebook] Facebook Mistakes Your Real Estate Brokerage is Making
    'Facebook mistakes. Facebook Mistakes Your Real Estate Brokerage is Making by Rebekah Radice - Maximize Social Business. Your real estate brokerage has made them. Whether its an unintentional post or an inappropriate comment, mistakes will happen, especially in an environment where content is being shared at lightning speed.
  • HUBSPOT  |  FRIDAY, AUGUST 8, 2014
    [Facebook] You���re Taking These Marketing Maxims Way Too Literally
    ” Or … you have to make videos … or SlideShares … or infographics … or have a Facebook page … or you name it. 'I’m guessing I read 500 headlines each day. might skim 50 or so articles. And I go top to bottom on 5 or more. Maybe we’re in the same boat. “Visuals are more important than copy.”
  • FATHOM  |  FRIDAY, AUGUST 8, 2014
    [Facebook] How Facebook Found My Dog: Lexie���s Tale
    Turning to social media, I posted a plea for help on Facebook, as did a couple of friends who live near the area in which she was last seen. It was a woman calling to inform me that her daughter had spotted Lexie in their backyard and recognized her from a post shed seen on Facebook. Once again, shed been recognized on Facebook.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 8, 2014
    [Facebook] 5 Employment Law Considerations for Employee Advocacy
    Related Stories US Supreme Court Case Impacts Social Media and Employment Law Former Employee Sanctioned for Deleting Posts on Facebook The Biggest Social Media Risk for Employers. Neal Schaffer has written about, and provided excellent insight into, developing employee advocacy strategies. Social Media and Employment Law
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 8, 2014
    [Facebook] Monetizing blog comments: Why your blog is economic gold
    If you want to know what people are saying about your posts, you have to scan Facebook and Twitter and Google+ and everywhere else a conversation can be had. People complain to me all the time that folks will chat up the link in Facebook but leave no comments on the blog, as if the comments on the blog are the gold. Thank you. Love,.
  • LEADERSHIP  |  THURSDAY, AUGUST 7, 2014
    [Facebook] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
    All the major social and digital collaboration channels from Facebook to LinkedIn, Twitter, YouTube, Pinterest, Instagram, Skype, SlideShare, and more are offering targeted advertising as well as retargeting as a means to boost lead generation. problem I have frequently pointed out in my writing. Optimize Your Landing Page. Try it!
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 7, 2014
    [Facebook] 5 Tips to Get Social with Your Customer Service
    List your support Twitter handle on your “contact us” or support page on your website, blog and/or Facebook, link to it from your main Twitter business handle, and link up both sites so you can monitor them equally. Check your Facebook Messages and Posts to Page. Answer customer questions and concerns in a timely manner.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Facebook] 5 Ways to Redefine and Retell your Brand’s Story
    boutique might target Pinterest, Instagram and Facebook users while a computer repair service might target Facebook, Twitter and LinkedIn users. For a while, business is thriving. Sales are up, and new leads are coming through your website regularly. It’s time to redefine and retell your brand’s story. Here’s how: 1.
  • HINGE MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Facebook] What Does Your A/E/C RFP Response Really Look Like?
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. 'In professional services firms and beyond, any point of contact between your firm and your audience represents your brand : a magnet, a website, a proposal, anything. The sum of these experiences will define your identity in the eyes of prospects and clients.
  • HUBSPOT  |  THURSDAY, AUGUST 7, 2014
    [Facebook] Which Channels Drive the Best Landing Page Conversion Rates? [New Data]
    Perhaps the biggest surprise of these findings is that Facebook Boosted Posts strongly outperform Facebook organic shares. At 46.7%, Facebook Boosted Posts have been an effective source of high quality traffic to a landing page. Facebook shares, on the other hand, have enjoyed a conversion rate of roughly 11.6%.
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Facebook] 4 Simple Ways To Get Started on Your Branding Strategy
    Facebook and Twitter, although similar in terms of purpose, certainly differ in terms of approaching content. For Facebook, you should attempt to publish content that will stand out in the newsfeed. 'Good branding is essential for every business, no matter how big or small. Decide On Your Brand Image. Create the Best Branded Content.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 6, 2014
    [Facebook] Changing perspectives in a world without barriers
    Companies who are doing this well aren’t limited to the tech social media giants such as Facebook and Google, but also include companies such as Lowes, GM (through OnStar), Apple through its iPhone, Bloomingdale’s and Brookstone. But, for the most part, we’re still guessing. Are you a Loyal Brand?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 6, 2014
    [Facebook] The always-on world has checked us into iHotel California
    ” I still have to deal with a stack of unread emails, Facebook messages and Linkedin requests, but what I have realized is that I DON’T always have to be there for everyone online, I need to be there for myself, my company and my loved ones first. 'By Amber Osborne, {grow} Contributing Columnist. don’t have a 9-5 job.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Facebook] A Quick Rundown of Facebook Targeting Options [Infographic]
    'Used properly, Facebook can be a great resource for marketers due to its highly active user base and the amount of information it has about individual users. But just because there is an opportunity for success on Facebook doesn''t mean everyone''s using the advertising options right. Facebook
  • WRITING ON THE WEB  |  TUESDAY, AUGUST 5, 2014
    [Facebook] How to Become a Pinterest Warrior
    After all, we’re talking about a network which offers traffic that is more likely to drive sales than either Facebook or Twitter. 'Are you using Pinterest effectively? In fact, one of the most important aspects of social networking is much more visual and not as textual as you might think. Where should you start?
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Facebook] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    then got the free PPC credits you get when you sign up for Facebook, Google, and LinkedIn ads and targeted all employees working at HubSpot. 'Not everyone who works in marketing imagined they''d end up here. Recently, there was a discussion on inbound.org about those interesting, winding career paths. Below are some of our favorite stories.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 5, 2014
    [Facebook] How to Make Your Online Videos Stand Out from the Crowd
    Related Stories Facebook Helps Brands Succeed With Video Using Customers’ Pain to Create Ideas for Video Content How To Use Instagram to Improve Your Marketing. 'Since Google purchased YouTube, those willing to take a risk of creating a video have been rewarded in different ways. Video
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Facebook] The Lowdown on Native Advertising
    From suggested posts on Facebook to paid promotions on Pinterest , it’s how brands are using relevant, contextual content to build trust and engagement with consumers. 'Author: Stephanie Barnes Native advertising, or ads that mimic the visual format/content of its environment, has lately been the marketing term du jour. Deep Personalization.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, AUGUST 5, 2014
    [Facebook] Smart Salespeople: Power Network Map
    2) Bing/Google/LinkedIn/Jigsaw/Facebook search that person’s business relationships, personal involvements, and identify as much information as you can find. 'Smarter Salespeople: Power Network Map. This blog is dedicated to salespeople that never want to “dial for dollars” or who never want to make a cold call again! Smooth move. Are you?
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Facebook] Social Media Referral Traffic Tactics
    In fact, images make up 93% of the most engaging posts on Facebook. Now you are probably asking yourself, where is Facebook? You can’t deny that when talking about social media, Facebook inevitably comes up, however Facebook is not one of the leaders in referral traffic. 'By Hannah Beacham. Multi- Network Effort.
  • HUBSPOT  |  MONDAY, AUGUST 4, 2014
    [Facebook] How to Avoid Becoming a Marketing Fossil
    Now, consumers are talking about your brand on social media in real time, whether you’re participating or not, and every customer service interaction on Facebook or Twitter comes with an audience of potential buyers. 1) Always Be Measuring. Just 36% (!!) Not sure what to measure or where to start? 2) Make Real-Time Marketing the Norm.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 4, 2014
    [Facebook] Recycling: Good for the Environment and Your Marketing
    The channels that most marketers use to share their content consist of: Major social media outlets (Facebook, Twitter, LinkedIn, and Google+). The question you need to ask yourself is, do you see every Facebook post, Tweet, or LinkedIn status update that is posted throughout the day? 'If you have great content, why not reuse it?
  • BIZNOLOGY  |  MONDAY, AUGUST 4, 2014
    [Facebook] Maximize your social media marketing with Twitter’s new analytics
    And unlike Facebook where you often have to wait hours or days to get post metrics, Twitter’s are available in real time! 'For years, Twitter has been a very tricky platform to measure marketing ROI on. No more! Earlier this summer, Twitter quietly rolled out a powerful analytics suite to complement their Twitter Ads dashboard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 4, 2014
    [Facebook] Resistance to Change and Surviving Content Shock
    Organic Facebook reach has dropped from 26% to 6% (or less) in two years. According to Facebook, “Too much content.” ” The average Facebook user now has the possibility of more than 1,500 stories in their daily stream … and increasing. According to Facebook, “Too much content.” Hang with me?
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [Facebook] Lead Generation: It’s all about building relationships
    So that’s changed as well as social media like LinkedIn, Facebook, Twitter; [back then] those things really hadn’t taken off to the degree they [now] have so that’s changed a lot as well, just in terms of always on, connected. Here’s a transcript of that discussion: Steve Girshik : My guest today is Brian Carroll. Steve: That’s crazy!
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 3, 2014
    [Facebook] 5 Social Media Tips to Enhance Engagement
    For example, weekends are the worst time to post on Facebook, while Twitter engagement actually increases on weekends. Facebook recently made it easy by posting trending topics alongside newsfeed. She loves everything about blogging, writing and content marketing. Follow Helen on Twitter @HNesterenko. Congrats! Then what? Social Medi
<< 1 2 3 ... 106 107 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...