• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. Facebook Page are even better. your Facebook Page? So, as social.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    On Facebook, only 16%. Creating Ideal. Customers Personalize Every Experience to Increase. Engagement, Advocacy, and Revenue Oracle Marketing Cloud CMOs face a major dilemma: While 75% of CEOs want marketing to become more. ROI-focused and attribute revenue to efforts, they’re also being tasked to innovate. As they embark on the journey to.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] Grande Guide to Social Advertising
    Tumblr, Twitter, and Facebook, it’s now even easier for. of the ads you see on the side of your Facebook profile, and you’d be right. both Facebook Ads and Google AdWords2. Facebook and LinkedIn Display Ads. GRANDE GUIDE SOCIAL ADVERTISING Facebook offers some high-end campaign consulting. Facebook will reach $5.89
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] Grande Guide to B2B Blogging
    can feed Twitter, LinkedIn, and Facebook updates. Grande Guide to. B2B Blogging What Is a Grande Guide? You know what the typical day is like for marketers. Between brainstorming and strategy sessions, last- minute requests and impromptu meetings, and trips to. That’s why Oracle Eloqua developed the Grande Guide. series. investment in time.
  • THIRD AND TWO B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    that hype matches reality when a Facebook. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Facebook] The Rules of Engagement on Facebook
    Learn the 5 Facebook Principles
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Facebook] How the New Facebook News Feed Changes Your Content Strategy
    On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Facebook] 20 Marketing Trends & Predictions for 2013 & Beyond
    We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] How to Use Facebook for Mobile Marketing
    Over 500 million people use Facebook on a mobile device. See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers
  • FATHOM  |  WEDNESDAY, FEBRUARY 10, 2016
    [Facebook] Using the New Lead Gen Feature in Facebook
    If you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. Facebook Lead Ads: How to Get Started. Learn more about Facebook Ads & how to improve relevance scores: [link] ​.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Facebook] Are marketers getting lost in the Dark Funnel?
    In other words, if you are asking influencers to share your content on Twitter, Facebook, LinkedIn and Google+, you will need to create 4 sets of smart URLs for each influencer. By Krista LaRiviere, {grow} Community Member. The behavior of customers has become an evolving maze and marketers are always trying to stay one step ahead.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Facebook] Leveraging Alumni to Help Drive Inquiries and Applications
    Or updates on your Facebook page when they're starting a new job, got promoted, or overseeing a juicy new project? Nearly 80% of alumni feel positively about their alma maters. Are you using this fully to your advantage? Why Alumni Content Works to Convince Prospective Parents and Students. Alumni may also participate in local career events.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 10, 2016
    [Facebook] #SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
    If you’ve new content to showcase (a white paper or webinar), offer up a corresponding graphic on Facebook, that offers the smallest of variations on the theme you’ve made available on Twitter. If you’re anything like the 111.9 million tweets in the hours after it was announced on television, for more than 1.5 Engage Followers in Real-Time.
  • VIDYARD  |  TUESDAY, FEBRUARY 9, 2016
    [Facebook] What B2B Marketers Can Learn from Super Bowl 50 Ads
    share this video because, unlike last year, this was one of the few videos that trickled into my Facebook feed before the big game, and earned itself a share from many folks in my network of dog-loving friends. The big lesson here comes from the opportunity for interaction with your customers. Need some tips for using UGC in your marketing?
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Facebook] What is Retention Marketing, and Why You Need to Start Today
    While Facebook says you can expect to reach around 16% of your audience with a post, AdAge says it is more like 6%. Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. What is Retention Marketing? Ecommerce
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Facebook] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Dopamine is released at the anticipation of getting that like; for example, your brain begins to release the chemical when it sees your phone screen light up after you just posted a picture on Facebook. Likes aren’t only for Facebook. You don’t have to be a neuroscientist to understand how the human brain reacts to stimuli.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Facebook] Why We’re Thinking About Messaging Apps All Wrong
    There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. The largest messaging apps in the world include WhatsApp, Facebook Messenger, WeChat, Viber, Line, and Snapchat. where chat apps took longer to catch on. Likely not.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Facebook] What to expect when you’re expecting #MarTech next month
    We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. Siri anyone?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Facebook] 45 Phenomenal Email and Mobile Marketing Stats
    Facebook and Twitter reported that mobile revenue in 2Q15 made up 76% and 88% of their total revenue, respectively. 189 million Facebook users are “mobile only.” Email remains the most effective digital marketing tool for both B2B and B2C marketers. Five more key takeaways from this research: Image credit: emailmonday.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Facebook] How to Use Instagram for Your Business [Free Ebook]
    While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram is a platform where you can show your company's human side. Instagram for business has become an essential element of social media marketing. That's why Hubspot and Iconosquare teamed up to bring you How to Use Instagram for Business.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Facebook] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    And our social media presence is consistent from Facebook to YouTube.”. But today your front-desk receptionist can have as many (or more) LinkedIn connections, Twitter followers, and Facebook friends than the CEO. And if you’re big enough, the saying goes, the paint is always on sale. That’s a great story. That works to a point.
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] Can you repurpose content?
    Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them. Content Strategy
  • VISUALLY  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] 5 Things Spotify Can Teach You about Content Curation
    Spotify says that 55% of users connect to its platform through Facebook, allowing users to quickly connect with their Facebook friends through Spotify, and share what they’re listening to. With a business model that allows customers to start and stop service at their leisure, Spotify is doing an amazing job of keeping them around.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] The Fundamentals of Increasing Web Traffic from Social Media
    Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. But what do you do with these leads?
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] How to Use Hashtags on Twitter, Facebook & Instagram
    While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. How Hashtags Work On Twitter, Facebook & Instagram. What Does 'Hashtag' Mean?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Facebook] The uncomfortable state of content marketing metrics
    WHERE you are reading this post right now is anybody’s guess because the focus on content distribution has made the measurement issue profoundly worse … Since Facebook is rewarding “dwell time” instead of links that take people away from its site, I have been posting some entire articles into a Facebook Note.
  • B2B MARKETING INSIDER  |  SATURDAY, FEBRUARY 6, 2016
    [Facebook] Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer
    And this was accomplished without spending any money on advertising through efforts like Adwords, Facebook or LinkedIn. Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue. But before I get into that, let me give you a bit […]. Content Marketing
  • FATHOM  |  FRIDAY, FEBRUARY 5, 2016
    [Facebook] Fathom Social Media Update
    Update #1: Facebook Audience Optimization . If you’ve ever managed a Facebook Page for your business, you understand how challenging it can be to engage your audience through organic content. Update #2: Facebook Tracks Call-to-Action Clicks on Page. Update #3: Facebook Adds New Features to Leads Ads. Happy reading!
  • VIDYARD  |  FRIDAY, FEBRUARY 5, 2016
    [Facebook] Video Marketing How-To: How Long Should Your Videos Be?
    For social content, keep it short—Instagram will cap you at 15 seconds, and while you can post long content to Facebook, people’s attention spans are short. Hello, and welcome to another episode of Video Marketing How-To! If your content can’t capture your viewers interest in the right amount of time, they’ll bounce off to something else.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 5, 2016
    [Facebook] The most important questions to make your marketing work
    Social networks, such as Facebook and Twitter, use algorithms to filter and present the right information based on what they believe their users—your customers—really want to see. Succeeding at marketing these days really isn’t that hard. Oh, don’t get me wrong, it takes some effort, along with time, money, and resources. Good question.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Facebook] How Mobile App Marketers Can Attain a 360-Degree View of Their Audience
    For example, if a high number of users found out about your app via social media, you could allocate more funds to run paid campaigns on Facebook and Twitter, scaling back on other tactics that don’t quite work as well. Author: Koustubha Deshpande These are exciting times in the mobile app industry. What is a 360-degree view?
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Facebook] 14 Content Marketing Tools to Help Your Business Grow
    With this tool you can pre-schedule times for your posts on LinkedIn, Twitter and Facebook. Guest post by Joan Guilbert. Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. Buffer. Yoast. MailChimp. PRWeb. Tweriod. Bundlr. Trello. IFTTT. Pocket.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 4, 2016
    [Facebook] Content Technology: How the Medium Improves the Message
    Additionally, user-generated live streams are a recent phenomenon, as seen in the advent of live stream apps such as Periscope, Blab, or Facebook Live. Is content marketing a bubble on the verge of bursting? It’s been suggested that yes, it is. The Medium Is the Message. the medium. of the light bulb that illuminates it. Got that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 4, 2016
    [Facebook] Putting content marketing on time out for a moment
    Strategies to deal with the Facebook’s new publishing strategy. Are you in the content marketing business, or are you in the content creation business? Is there a difference? Let’s take a time out, breathe a deep breath, and consider a more holistic idea of content marketing in a digital world. ” Really cool, right?
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Facebook] Everything You Need to Know About User-Generated Content
    For local businesses, Yelp is the 800-pound gorilla of user-generated content (okay… maybe after Facebook). Spin it into tweets, Facebook updates, Pinterest boards, images for your newsletter or more. And then we would use it across Instagram, Pinterest, Facebook, Twitter. Want more content? Who doesn’t? That’s not all.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 3, 2016
    [Facebook] Meet Deadpool, The Best-in-Class Marketer of His Own Movie
    With a built in clickbait generator that shares directly to Facebook and Twitter, the page further markets the movie with what most consider bad marketing. Why should a sophisticated marketer like you be reading about a crass comic book and movie character like Deadpool? For one, he’s Canadian. It was bad. In short, they killed Deadpool.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 3, 2016
    [Facebook] What, How, and When to Measure 3 Key Areas of Your Snapchat Marketing
    The Content Standard’s Jonathan Crowl offers insight about this obstacle by looking at third-party tools used for platforms like Facebook and Twitter. Impressive numbers stand behind Snapchat: 100 million users, more than 5 billion video views per day, up to 8x higher viewership of Live Stories than similar TV events—the list goes on.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Facebook] How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections
    If you look at a scatter plot of your connections on Twitter, Instagram, Facebook, and LinkedIn, chances are your network lines up roughly to past jobs you have had, schools you have attended, and places you have lived. My second job out of college was with an incredible startup political agency called the Glover Park Group. and my life.
  • JUNTA 42  |  WEDNESDAY, FEBRUARY 3, 2016
    [Facebook] One Thing Is Killing Content Marketing and Everyone Is Ignoring It
    All of them had Facebook pages. Your Facebook post? A few weeks before the start of the New Year I led a workshop on content marketing for about 50 small-business CEOs and operations managers. They came from all different industries. Some were consultants. There was a plumber and a representative from an HVAC company present. Really!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Facebook] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems. Here’s a deeper look. It can connect with others through standard APIs.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Facebook] 8 Things to Do Before Interviewing Someone for Your Team
    Sure, recruiters may look for you on Facebook or Instagram, but those are not places I use for candidate research. Hiring the right talent for your organization has a direct impact on maintaining your competitive edge, so it is crucial that you don’t screw it up by short-changing the preparation required for the interview process. Refrain.
  • SALES ENGINE  |  TUESDAY, FEBRUARY 2, 2016
    [Facebook] Using Facebook for B2B Lead Generation
    Many B2B marketing leaders have resisted Facebook and other social media platforms, believing that they can’t be successful in getting leads there. He asked, “How many of you [CEOs in the audience] are on Facebook?” 75% of the room raised a hand. Facebook has become much more sophisticated in its targeting capabilities.
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Facebook] 3 Ways to Use Tableau to be a PPC Rockstar
    Working for Fathom, a digital marketing agency, I have access to thousands of data points across dozens of clients within multiple platforms such as Google AdWords, Bing Ads, Google Analytics, Yahoo Gemini and Facebook. So I need to start out with a confession. I’m a bit of a data nerd. Scratch that, I’m a huge data nerd. Reporting.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Facebook] Use Instagram as the starting point to promote your business online
    I recently ended my stint as Content and Social Media Chair of  MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting online via social media and also trying to get everyone else on the Board to Tweet, Tumbl, and Facebook as well. Why use Instagram as a starting point? Now it’s your turn!
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Facebook] 195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]
    Facebook, Twitter, and Pinterest templates. Facebook, LinkedIn, and Twitter cover photo templates. We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content.
  • HALEY MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Facebook] The Ultimate Content Marketer’s Social Sharing Checklist
    Content marketing doesn't have to end with Facebook or Twitter! Facebook. Personal Facebook Account. Company Facebook Page. Facebook Groups. I’ve heard it dozens of times. “I get it.Our company needs to be active on social media. But what should we be doing? Developing a Road Map. The same direction. Twitter.
  • HUBSPOT  |  MONDAY, FEBRUARY 1, 2016
    [Facebook] 11 Practical Tips for Finishing Your To-Do List Faster
    When you see a Facebook notification pop up telling you your friend just posted a new video to your Timeline, how are you not going to look? "Work smarter, not harder.". Chances are, you've heard this phrase before -- and probably more than once. Most of us use to-do lists to keep track of what we need to do and how much we've gotten done.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 1, 2016
    [Facebook] Submitting to Facebook and other content adjustments you need to make today
    The genesis of the controversial post was a conference I attended of industry thought leaders from the BBC , Public Broadcasting System , Facebook and other well-known media companies. Submitting to Facebook . Submitting to Facebook . Something extraordinary happened the other day. He is bright, passionate, and inspirational.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 30, 2016
    [Facebook] Is the tail wagging the dog?
    wonder if I looked over my entire life … What is the accumulated time I am on Facebook? . What is the accumulated time I am on Facebook? . Sum from Studiocanoe on Vimeo. would like you to press “play” and watch the video at the top of the post. As it did me. Thirty years of sleeping in one go. As it did me. Personal
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Facebook] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Rants and raves include Marcus Sheridan’s and Ryan Hanley’s new podcast, The Hot Seat; Kevin Spacey’s thoughts on technology firms acquiring media companies; and a video that does a spectacular job of revealing the immense power wielded by the “Gang of Four” (Facebook, Amazon, Google, and Apple). This week’s show. Sponsor (39:47).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 29, 2016
    [Facebook] What Lies Ahead for Social Media in 2016
    Using social platforms like Twitter, Instagram, and Facebook to promote philanthropic content is an effective way to engage consumers and humanize your brand. Asking questions, running contests, sharing pictures, promoting products and services; there are many ways for brands to attract attention on Twitter, Facebook, Instagram, and the like.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Facebook] 4 Marketing Lessons from YouTube Giants
    Take for example the Ask GaryVee show , a regular Q&A show on YouTube and Facebook where Gary answers questions about business (marketing/social/sales) from his audience. Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube?
  • VIDYARD  |  FRIDAY, JANUARY 29, 2016
    [Facebook] 8 Ways to Use Video for Customer Success, Education, and Advocacy
    And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text. Video is the modern web browser’s medium of choice. And that means you! And more importantly (no offence), your customers. So give the people what they want! Onboarding Videos.
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Facebook] The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)
    Block Facebook. Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline. Because it seems like you’re wasting time.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JANUARY 28, 2016
    [Facebook] Real Magnet Offers Complex Campaigns Withouth the Flow Charts
    It also stores social media handles for Facebook and Twitter, can send messages through those systems, and can create scores based on social media behaviors such as retweets and likes. Real Magnet , an email service provider turned marketing automation vendor with over 1,000 clients, doesn’t position itself as either.
  • BIZNOLOGY  |  THURSDAY, JANUARY 28, 2016
    [Facebook] Drone video, 4K TV and more: Video marketing trends for 2016
    Netflix has already hinted that it will start streaming live events with commercial appeal and others, like Facebook and Yahoo, are likely to take note and start doing the same. Video digital marketing has yet to hit its peak. Marketing through video channels has already become the norm, not the exception. Drone video. 4K TV. Live streaming.
  • HUBSPOT  |  THURSDAY, JANUARY 28, 2016
    [Facebook] 16 of the Best Brands on Instagram Right Now
    Near the end of each year, they actually choose the best photo submissions to the #DogsOfWeWork hashtag on Instagram and Facebook and put together a calendar for the following year. For a while now, it's been clear that Instagram isn't just a social network for foodies and teenagers. Ready to get inspired? letsbefrank." 11) New York Air Book.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 28, 2016
    [Facebook] The Internet of Things will be ruled by kids
    Mark Zuckerberg created his first version of Facebook at 20 and was the world’s youngest billionaire by the age of 23. The beginning of each year is filled with technology forecasts, and for the past several years we have been shoveled quite a lot of projections about the Internet of Things, or “IoT” for short. Nothing yet. Security. Skills.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Facebook] How to Make B2B Content Curation a Win-Win [Podcast]
    The B2B Marketing Zone now has more than 190 contributors, and is among the leading sources of traffic to many of its featured blogs (it’s the #5 source for this blog, as an example, over the past 30 days, trailing only direct visits and traffic from Google, Facebook and Twitter). And what exactly is web presence optimization ?
  • SALESFUSION  |  WEDNESDAY, JANUARY 27, 2016
    [Facebook] How to Approach Multi-Channel Marketing
    We’ve come a long way from the days when Facebook was just for college students. Multi-channel marketing is now a must. Which channels you use and how you use them can make all the difference. Take a minute to think about your typical day and how you interact with your devices. Your customers are no different. Marketing Insights.
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Facebook] 11 Top Tips For Developing YouTube Influencers
    Facebook can get more organic “day 1” views, while Instagram, Snapchat, Vine and the various new live streaming apps can each have more bite-sized immediacy and up-front influence in the short term. And you can tweet about those videos, too, or post on Facebook. Long-Tail Discoverability. The Real McCoy. You got it.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Facebook] 30 B2B Social Media Tips for 2016
    Then use audience targeting and Facebook ads to get people to see it and sign up.”. really love this piece of advice from Social Media Examiner; while they are being specific to Facebook, it can really apply across a variety of social channels. Telling a story in 140 characters or in a Facebook post that cuts off can be difficult.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Facebook] 35 Million Reasons To Say Thanks
    Cable-cutting, Facebook, Snapchat, and Youtube are leading the charge with consumer video and this, without a doubt, means that current and especially future demographics expect to sell and be sold to with video. feel excited. That said, rocket ships don’t have rear view mirrors. At the end of the day, I’m grateful and excited. Vidyardians.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 26, 2016
    [Facebook] Avoid Shooting Yourself in the Foot with a Social Media Risk Assessment
    He authored three books including Fire over Facebook: A Primer on Protected Social Media Activity in the Workplace and Best Practice Guide for Managing Employee Social Media Use, and the Social Media Guide for Lawyers. Twitter | Facebook | Google+ | LinkedIn | YouTube |. Shoot first, ask questions later. Good idea for Wyatt Earp.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 26, 2016
    [Facebook] Social Media As a Profit Center
    Commonly used platforms are Facebook, Twitter, YouTube and LinkedIn. At a bare minimum, your company should set up accounts on LinkedIn, Facebook and Twitter. Social Marketing facebook Jeff Guritza linkedin online prescence social marking social media social networks tips twitter youtubeYou should be asking yourself how.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Facebook] Vidyard Raises $35 Million to Expand Power of Video Analytics and Digital Body Language
    In April, Facebook shared that more than 4 billion videos were played each day on its platform alone, and by September that number had doubled to 8 billion. Series C financing led by Battery Ventures will help Vidyard further innovate in video analytics and customer insights across all facets of a business. About Vidyard. press@vidyard.com.
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Facebook] Once is Never Enough: How to Repurpose Content Like a Boss
    short video on Facebook. video on my Facebook page. You saw Jay Baer publish his videos on Facebook, YouTube and his own site. Producing engaging content is the #1 challenge for content marketers. None of that comes cheap. Creating engaging content is the biggest challenge for B2B and B2C content marketers. SlideShare deck.
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Facebook] Evaluating Marketing Agencies
    Using their clout to connect you to representatives at Google, Bing, Yahoo, Facebook, Twitter, LinkedIn and other large companies that get your advertising dollars. agency (n.): an establishment engaged in doing business for another. Source: Merriam-Webster. Does your in-house marketing work with an agency? Source: Merriam-Webster.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 25, 2016
    [Facebook] 5 SMART Blogging Goals To Set In 2016
    Twitter | Facebook |. The new year is a time for setting actionable goals, both personally and professionally. So let’s make some of those apply to your blog. What should your blogging goals be? Firstly, before we dive into the specific goals themselves, let’s talk about how they should be structured. recommend you create S.M.A.R.T. goals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 25, 2016
    [Facebook] Five simple ideas to cut your blogging time in half
    asked my friends on Facebook. then “copied” key ideas from a book on the subject (with attribution and a link to the author) but then added my own interpretation along with comments from friends who had experienced flow (I posed the question on Facebook and used their answers in the post). asked my friends on Facebook.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 25, 2016
    [Facebook] Influencers: Paid or Earned Media?
    Twitter | Facebook | Google+ | LinkedIn |. Influencer marketing has never been more popular with businesses and organizations. Consumers no longer trust the brand or media and corporations. Marketers and public relations people have understood the importance of going through the influencers to reach their customers again. The […].
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [Facebook] Three Things Smart B2B Marketers Will be Doing in 2016
    How about a Facebook post that attracts “Likes” and comments but again, doesn’t directly generate leads or sales? What will successful B2B marketers to be doing more of, or differently, in 2016? Download the eBook to read all of the thoughts from these experts regarding the keys to B2B marketing success in the coming year.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 25, 2016
    [Facebook] What’s the Ideal Length for Social Media and Web Content?
    What’s the optimal length for your tweet, Facebook post, or your blog headline? What will actually get people to click through and engage with your content? while ago two of my favorite social media tools SumAll and Buffer partnered together and looked into this, and this is what they found about the ideal lengths […].
  • FATHOM  |  SUNDAY, JANUARY 24, 2016
    [Facebook] A Quick Guide to Live Streaming on Social Media
    Then, in December 2015, Facebook opened up Facebook Live to all verified pages. Lady Antebellum used Facebook Live before going on stage. Livestreaming is a huge trend in the social media world. If you are considering live streaming, you’ll first want to consider the several live broadcasting options out there. Announcement.
  • HALEY MARKETING  |  SATURDAY, JANUARY 23, 2016
    [Facebook] 4 Ways to Reach Active and Passive Job Seekers and Gather More Applications
    Go to one of your current job listings, copy the URL and share it on Facebook. With as unbiased of an opinion as possible, if you were an active job seeker scrolling through Facebook would that post be enticing enough for you to click? economy picks up.". So what can staffing firms do to get on the other side of this challenge?
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 22, 2016
    [Facebook] 5 Innovative Social Media Strategies in China for 2016
    Twitter | Facebook | LinkedIn |. Social media is one of the most powerful tools for brands to connect with the public and target customers. Due to the increasing competition and the fact that people are getting more accustomed and less impressed with traditional social media marketing strategies, innovativeness has become crucial.
  • HUBSPOT  |  FRIDAY, JANUARY 22, 2016
    [Facebook] Why You Won't Recognize SEO in Five Years
    Over the last year Facebook, Twitter, and Snapchat have each released a collection of new features, which on their own would be mildly remarkable, but collectively signify a massive shift in the priorities of social channels. Did you know Facebook can now search for content as easily as people? Not anymore. That's still to come.
  • WEBBIQUITY  |  FRIDAY, JANUARY 22, 2016
    [Facebook] Going Old School: Five Tried and True Sales Methods You Should Still Be Using in the 21st Century
    Whether you are in front of a huge client, at the grocery store, or posting your favorite beach photo on Facebook, you are always selling. Guest post by Tim Brown and Dan Streeter. Make no mistake; the world of sales is changing. Trust is a sales professional’s most valuable currency. Remember, you are ALWAYS selling. Always Be Serving.
  • HALEY MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Facebook] When Social Media Hurts
    For more information on how to use social media, check out this series on how to use Facebook, Twitter, Google+, YouTube and LinkedIn for staffing, or download our eBook: Social Media - A Game Plan for Staffing and Recruiting Firms. As a team of social media gurus, our team consistently preaches the value of social media to our clients.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Facebook] 5 Marketing Predictions & How To Prepare For Them
    Stick with doing great marketing, on the platforms that make sense for your audience—whether that’s on Twitter, Facebook, LinkedIn, SnapChat, or Instagram, etc. But what if you could have a better idea of the changes 2016 has in store for marketers? Social Media Marketing: Google is going to feel the pressure from social media advertising.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 21, 2016
    [Facebook] Live Content Marketing Best Practices
    You know live content has begun to take full steam when it appears in your Facebook mobile application. Twitter | Facebook | LinkedIn | YouTube |. It’s funny to think that we can now look at UI/UX implementation with industry-leading applications as a precursor to content deployment, but such is the case with this phenomenon.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Facebook] 8 Ways to Improve Your Online Content Marketing
    From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Check out this article for ideas on how your business can leverage Facebook’s latest tool. Good question. Isn’t it your lucky day. Go figure.
  • FATHOM  |  WEDNESDAY, JANUARY 20, 2016
    [Facebook] How to Prepare For & Deal With a Crisis on Social Media
    The policy can be posted in the About Us section on Facebook or include a link to a policy page on the company website. What if someone is posting hundreds of bad reviews, threatening someone within the organization, or posting inappropriate photos in your Facebook page? Setup alerts on social network to send alerts. Thank you.”
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 20, 2016
    [Facebook] How to Create Your Facebook Ads Strategy
    Facebook ads work. Just ask one of the many brands that have used Facebook to successfully connect with their target market. However, like any type of success, effective Facebook […]. Sarah Jane Burt contributes a monthly column on Facebook Ads. FacebookAuthor information. Sarah Jane Burt.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Facebook] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal Meta Description Length: 155 characters or fewer. 2) Facebook. Facebook. Image Credit: Journalists on Facebook. Face Boo K.
  • HUBSPOT  |  WEDNESDAY, JANUARY 20, 2016
    [Facebook] The Handy Character Count Guide for Blog Posts, Facebook Pages & More
    Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. Ideal Meta Description Length: 155 characters or fewer. 2) Facebook. Facebook. Image Credit: Journalists on Facebook. Face Boo K.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 20, 2016
    [Facebook] Teaching is the New Marketing
    They not only help you teach with a simple to use platform, but they bring customers to you through their own highly targeted Facebook advertising and discount coupon system. Counter Culture Coffee. by Jeffrey Slater, {grow} Community Member. Educational marketing isn’t well-understood, but it is actually quite simple. Three Examples. 1.
  • FATHOM  |  TUESDAY, JANUARY 19, 2016
    [Facebook] How to Set Up Instagram Ads
    All you need to run Instagram ads is a Facebook page and an Ads account. If you don’t have an Instagram account you won’t be able to respond to comments on your ad, and while your Facebook page name will display in the ad, it will be grayed out and not clickable. Facebook. Literally. Are they clickable?
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 19, 2016
    [Facebook] Make Your Marketing Great Again: 5 Marketing Strategies We Can Learn from Donald Trump
    Trump has over 5M Twitter followers, 5M likes on his Facebook page, and has passed the 750K mark on Instagram. Author: Kristi Eide Donald Trump has taken the world by storm with his crazy tactics and outrageous charades as he makes his bid for Republican presidential candidate. And make no mistake about it, everyone is watching. So do it!
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 19, 2016
    [Facebook] 7 Steps To Creating A Stunning Visual Voice On Instagram
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. As a social media keynote speaker I do a lot of public speaking on social media, and one of the most common messages that I give is that every company needs a visual voice. This is especially true on purely visual social networks such as Instagram. When your mom calls […].
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 19, 2016
    [Facebook] Mobile Marketing Continues to Grow in Workplace
    Similar estimates for mobile use: Facebook (58%) and Twitter (90%) are forecasted by the end of 2016. By John Sonnhalter, Rainmaker Journeyman, Sonnhalter. According to a recent post in eMarketer.com , mobile is continuing to grow in the workplace. In 2014, the average non voice time U.S. This should come as no surprise to us.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Facebook] 15 Hidden Instagram Hacks & Features Everyone Should Know About
    Stephanie's found that this doesn't work sometimes, but the app with the best outcomes has been the Facebook app. She suggests opening up the Facebook app and creating a new status by clicking "Update Status." Write your caption in the text box as if you were going to publish it on Facebook, line breaks included. Alright. Yikes.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 19, 2016
    [Facebook] The Ever Changing Landscape of B2B Social Media
    percent — that’s 277 percent better than Twitter or Facebook. One thing we can all count on in this crazy world of ours is change. When it comes to B2B and social media plans, this can be a particularly challenging concept. Ideas for Generating More Qualified B2B Leads on LinkedIn. From Whittington Consulting. Read More. Read More. Read More.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Facebook] 47 Superb Social Media Marketing Stats and Facts
    The “most important” social networks to teens and young adults (aged 12-24) are now Instagram (32%), Twitter (24%), Facebook (14%), Snapchat (13%) and Tumblr (4%). The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.)
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