• WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Facebook] 8 Ways What You Write Will Affect Your Bottom Line
    When you want to increase the profitability of your business, you can’t just email out a newsletter or post funny memes to your Facebook. '99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. Pure site visits don’t always equal sales.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Facebook] 15 Steps to Building a Better Facebook Contest
    'Facebook contests are a proven way to drive engagement and boost visibility. On Facebook, you can run a basic Timeline contest, or use third-party campaign-building software to host a contest that requires a little more effort. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Facebook] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    ” But she said Facebook and other social media actually have led many marketers to de-value content by thinking of the distribution as free. 'Think TV ads are a good investment? Guess again. If Kraft gets 4 times better results from content marketing than advertising , then it’s time to rethink your spending.
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Facebook] Social Media Lessons for Associations and Nonprofits
    There was much discussion about Facebook’s recent algorithm change. Associations should set aside some of their marketing budget to experiment with paid social media, including promoted tweets and boosted Facebook posts. Plus, Facebook and Twitter’s very own dashboards allow you to keep an eye on what’s working and what’s not.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 20, 2014
    [Facebook] Where’s the Passion in B2B Marketing?
    Photo Attribution: Salesforce Facebook — Tony Robbins Day Dreamforce Day Three. 'Tweet I’m writing this post at Dreamforce 2014. It’s been an amazing experience, and I’ve loved meeting leaders in sales and marketing from all over the world and being part of this community. According to this study, the U.S., completely agree.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Facebook] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    With its falling organic reach, using Facebook for business might seem like a dying proposition. To learn more, we asked 10 founders from the Young Entrepreneur Council ( YEC ) why they weren’t yet ready to leave Facebook for business behind. We get to be more playful and relaxed on Facebook.". Here''s what they told us.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Facebook] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Facebook] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. Facebook Page are even better. your Facebook Page? So, as social.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Facebook] Social Media Tweetable Facts
    Social Media Facts: [FACT] Each day, Facebook devours 500x more data than the New York Stock Exchange. FACT] 70% of the Fortune 500 companies, have have a Facebook page. FACT] 47% of users indicate Facebook influences their purchase behavior. FACT] 33% of Facebook users use a mobile phone to primarily access Facebook.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Facebook] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Types of modern permission based marketing include signing up for an email newsletter, liking a Facebook page (effectively giving permission for their future posts to show up in your newsfeed), signing up for text message alerts, or following a brand on Twitter. The content of interruption marketing is focused on one thing: selling a product.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Facebook] Recruitment : The Success of a Social Referral Program
    Twitter | Facebook | LinkedIn | Recruitment : The Success of a Social Referral Program by Laurianne Laval - Maximize Social Business. 'More and more brands are creating their own serious games to recruit the talent of tomorrow ( L’Oreal, Orange, Danone … ). But does serious gaming belong in business? Social Recruiting
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Facebook] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Create Covers With Facebook Cropping in Mind. So if you haven''t optimized your cover properly, Facebook may crop your cover thumbnail is a weird, unreadable way. Facebook. We’ve already talked about Facebook a bit. 'If you''re reading this post, chances are you already have the SlideShare basics under your belt.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Facebook] The Social Media Manager's Guide to Staying Organized
    I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. What content are people posting on each other''s Facebook walls? Showers also uses Canva for Facebook and Pinterest images, but the "copy" feature is most useful on Twitter because of the higher post frequency. Social Media
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Facebook] 20 Tools for Creating and Delivering Amazing Presentations
    Because it already has a built-in audience, you can easily distribute your presentation out to lots of people -- and those people can embed your SlideShares on websites and blogs, or share them on LinkedIn, Twitter, Facebook, etc. 'If you''re in business, you need to know how to create captivating presentations. 1) Canva. 2) PowToon.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Facebook] Draw Me a POEM: Define Media Influence
    Twitter | Facebook | Google+ | LinkedIn |. 'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. Author information. Raymond Morin. Raymond has written for several French magazines over the past 15 years.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 16, 2014
    [Facebook] The 2 Main Reasons Why People Share Content Online – Guest Post
    The ONLY 2 Reasons Users Share: Social Currency – If somebody shares a funny cat video on Facebook, they’re not doing it because they love the video. 'Guest Post by Travis Steffen. Please note that this only works with WordPress.org blogs and not WordPress.com blogs like this one. Like this post? Share it with your friends! Exactly.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Facebook] My Top 25 Social Media for Business Quotes
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | My Top 25 Social Media for Business Quotes by Neal Schaffer - Maximize Social Business. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Social Media Quotes
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Facebook] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    few things of interest: I was quite surprised to learn that 56% of survey respondents don’t use social media and that Twitter and Facebook are blocked at 20% of companies. In fact, I agree with the survey findings, which is why I closed my Facebook page — AND deactivated my personal profile. Freedom!).
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, OCTOBER 15, 2014
    [Facebook] Life Enrichment: Friends
    Now with our Facebook page we can stay in touch and continue the relationships we started to build– oh many years ago. 'Life Enrichment: Friends. Those of you who are frequent readers of this blog know that on occasion I write about Life Enrichment a subject that is important to me and a topic of my keynote programs.  The girls.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Facebook] 10 Reasons Social Logins Could Be a Game Changer
    They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. Facebook led the pack with about 55 percent of the social login share, with Google trailing behind at 27 percent. What are the benefits of using a social login? More revenue. Valid emails.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Facebook] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Influencer Marketing Social Media Marketing Webinars Biznology Webinar chris abraham digital influencers Digital marketing Facebook Google linkedin smm social media social media marketing social media strategy Training twitter Webinar All those potential Likes, Plusses, Stars, Followers, and Friends are more than num­bers. Yes you should.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Facebook] How to Create a Unique Social Hotel Experience
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry.
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 15, 2014
    [Facebook] How to Lure Readers to Your Blog from Social Media
    Here are a few ideas to get reader’s eyes off of their Facebook or Twitter page and onto your blog: As Usual, Content Comes First. 'from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts. 
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Facebook] How to Write About Things You Know Nothing About
    First, hit up Google and (hear me out) Facebook to perform some general research. This is where Facebook actually comes in handy with a new feature you may have noticed: Related Articles. Sure, there are some hits and misses in Facebook''s Related Articles, but I''ve been finding a lot of good sources from it recently.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Facebook] How Should B2B’s Spend PPC Dollars?
    Remarketing has recently become even more powerful as advertisers can now remarket to prospects while they visit social networks such as Facebook and Twitter. Also, Facebook has recently boosted their potential to be a good source for lead generation with the emergence of Atlas   and their audience network  . Remarketing. LinkedIn.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Facebook] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    With social platforms like Yelp, Facebook, and Twitter, consumers are relying on word-of-mouth to make purchasing decisions; they are looking for stories about businesses that will influence their buying journey. 'In this digital era, the buyer’s journey has changed. Mad Men Must Become Math Men This is not to say ditch creativity. Engaging.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Facebook] How to Build Your Influencers in Social Media
    Sharing your address book with Twitter, Facebook, etc., But this isn’t messing around on Facebook while you’re waiting in line at the DMV. Influencer Marketing Social Media Marketing Ello Facebook Google linkedin Mike Moran Search engine optimization social media twitter Here’s the secret: who the hell are you?
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Facebook] Making the Most of Your Organic Social Media Marketing
    they specifically targeted Facebook users that mentioned liking bands like Arcade Fire or Passion Pit with sponsored posts about their bikes. While paid posts on Facebook does not constitute as ‘organic social media,’ the same principle can be applied to the content your brand publishes on your own profiles. We’ve all been there.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 14, 2014
    [Facebook] Social Content Marketing Planning for a Live Event
    Twitter | Facebook | LinkedIn | YouTube |. 'I find it interesting, and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like “in real time” reporting of live events has become somewhat of a speciality, or subset, inside social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Facebook] The social media forecast: Cloudy!
    Facebook had just announced its virtual credit innovation and I thought this would finally be the micro-payments eCommerce solution everybody was waiting for. thought the Facebook credits could transform eCommece I was completely wrong. thought the Facebook credits could transform eCommece I was completely wrong.
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Facebook] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    Advise your future contestants of when your new label will be available and that you will be giving away free bottles on Facebook, Twitter and Pinterest and an entire case as the grand prize. Social media contests are nothing new, but for the B2B marketer, there are unique challenges that  B2B campaign will differ from its B2C counterpart.,
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Facebook] Q&A with Ann Handley: Because Every Marketer Writes!
    We create content on LinkedIn, or Twitter, or Facebook. 'In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. and author of the new book, “Everybody Writes.”
  • ENGAGE  |  FRIDAY, OCTOBER 10, 2014
    [Facebook] How Brands Are Leveraging Snapchat
    It has become my go-to form of communication, above and beyond texting, posting status updates, tweeting or ever touching the dreaded Facebook messenger. It’s a window into people’s lives — the lives they don’t put on their carefully manipulated crafted Facebook pages or Instagram feeds. Then it’s gone. GrubHub. Austin City Limits.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Facebook] How to avoid Google’s huge mistake
    Though the social site has evolved into a useful network for various communities — the site has proved popular for picture-hosting and information-sharing among avid photographers, to provide one example — its initial release offered little more than an under-used Facebook imitator. This is the single most important thing to do. So, yeah.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Facebook] 3 Social Media Functions SEO Tools Can Help With
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. 'This is a sponsored post written by me on behalf of UpCity. All opinions are 100% mine. While many marketers are […]. Author information. Neal Schaffer. Neal Schaffer. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Facebook] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Facebook (70.6%). 'How much ROI are you receiving from your LinkedIn profile? Perhaps it is time for a tune up. This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? have 500-999. have 301-499.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Facebook] The Ultimate Guide to Hiring Effective Marketers
    Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. 'Let’s play a game, you and I. You’ll be the CEO of your business, I’ll be a person with magical powers. I’ll use these powers to grant you a look at the life of one of your employees. But, wait!
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Facebook] Creative Student Recruitment: Getting Personal in EDU Marketing
    Maybe it’s a networking event for prospective students, an email that explains the roommate selection process, or a Facebook group for each dormitory. 'In higher education marketing , you probably try all the digital marketing tactics to achieve higher enrollment rates. Maybe that’s pay-per-click advertising or search engine optimization.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 9, 2014
    [Facebook] Why Facebook Isn’t Worried About Ello
    'I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. Ello has no better chance of challenging Facebook than MySpace or Friendster. They will be disappointed. No one knows.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Facebook] Infographic: The Secret Formula for the Perfect Viral Share
    Written posts with at least one picture are more than twice as likely to be seen on both Facebook and Twitter. million followers on Instagram, almost two million on Twitter and more than a dozen Facebook sites with millions more of his fans. Ironically, this one is from the Olympics instead. Thanks Mom! Going Social with Photos.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Facebook] A Look Inside Mashable’s Evolution [Interview]
    Riegelhaupt : Mashable was one of the first media companies on Twitter and what has followed is the early adoption of everything from Facebook to Snapchat to Google+. 'Change is always difficult. Even when you are confronted with an undeniable, hit-you-square-between-the-eyes reason to change, change is still daunting for most of us.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 9, 2014
    [Facebook] Using SlideShare to Boost Your PR Efforts
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Using SlideShare to Boost Your PR Efforts by Maggie Patterson - Maximize Social Business. 'SlideShare is a platform for sharing business documents, videos and presentations, but it typically is not considered as a traditional social media platform. Media Relations
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Facebook] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. Facebook. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. 'You can find Jeff Ogden, President of Find New Customers , nearly everywhere. YouTube.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Facebook] Web Design 101: How HTML, CSS, and JavaScript Work
    'Ever wondered how computer programming works, but haven''t done anything more complicated on the web than upload a photo to Facebook? Then you''re in the right place. To someone who''s never coded before, the concept of creating a website from scratch -- layout, design, and all -- can seem really intimidating. But you can! The TL:DR Version.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Facebook] How to Design Content Remarketing Campaigns That Actually Work
    Check it out: The GDN is one of the largest remarketing networks in the world and has over two million sites in the network, including pretty much every site in the world (with the notable exception of Facebook). And people come -- they find your content in search results and in their social media feeds. Getting Started With Remarketing.
  • FATHOM  |  WEDNESDAY, OCTOBER 8, 2014
    [Facebook] Facebook Relaunches Atlas: What Does It Mean?
    'Last week, Facebook announced the re-launch  of its Atlas advertising platform. Facebook described it as a tool that delivers “people-based marketing.” The new situation is that Facebook knows who we are and has an absurdly vast amount of data on us. How Facebook did it: The not-so-innocent like. So, what’s the big deal?
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Facebook] 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
    Related Stories Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation 4 Reasons to Focus on Location-Based Marketing Facebook, Atlas, and the Future of Personalization. Really, we’re not. But how your business responds to inbound sales calls can be the difference between losing a sale and closing it.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Facebook] Trendspotting: Ello, are you there?
    It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” According to Ello’s “About” page , Ello won’t sell or use any user data without explicit permission, which has many people (especially those who are suspicious of Facebook’s data use) clamoring for invites. Ello, Nice to Meet You! Social Media
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 8, 2014
    [Facebook] 3 Ways Brands Can Succeed As Advertising And Technology Evolve
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Well AdWeek is over. We found out that Jerry Seinfeld loves advertising. Or at least getting paid by advertisers. Nothing really new there.
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [Facebook] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. However, it also drives much higher conversion rates (up to 7x, in our experience) compared to Twitter and Facebook. Facebook. Twitter.
  • VERTICAL RESPONSE  |  TUESDAY, OCTOBER 7, 2014
    [Facebook] Hello Ello: What You Need to Know About This New Social Networking Site
    'In Facebook’s decade-long quest for market saturation, the social networking behemoth has many users questioning the site’s validity. Facebook’s continuous algorithm updates and the necessity to pay for boosted posts and ads in order to garner page engagement also has many businesses groaning. All rights reserved.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 7, 2014
    [Facebook] 3 Top Social Automation Tools
    ” HootSuite is inexpensive or free to use at the basic level, has deep, high-level connections with all of the top social networks, including Google+ Pages; Facebook Pages and Groups; LinkedIn Groups and Companies; and even Foursquare and WordPress blogs. It might even be one of my most successful posts. HootSuite. SocialOomph.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 7, 2014
    [Facebook] Ello and the weird economics of social media
    Many bloggers are trumpeting this little start-up as the Facebook killer but is that realistic? If I were the King of Facebook … Social media, authenticity and the human brand Coming clean on Facebook reach Would you erase yourself from Google search results? Ad-free you say? Is it possible? Ready to roll? Ad-free you say?
  • SAZBEAN  |  MONDAY, OCTOBER 6, 2014
    [Facebook] Best Business Uses for Instagram
    While sponsored posts that appear in every user’s feed are available (and expensive), the average small business is going to gain Instagram followers the same way they would on Twitter or Facebook: Start your own profile and build from scratch. 'Short break for a small craft project… (Photo credit: sazbean). Show off your goods.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Facebook] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    Twitter, Facebook, and YouTube all scored favorably as well although popular consumer platforms rated poorly right now (Pinterest at 33% and Instagram at 24%). Report findings showed that that only 35% of survey respondents had a documented content marketing strategy, which in turn has led to more effective content marketing programs.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 6, 2014
    [Facebook] Essential Social Sales Habits + Tools = Success
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. 'When you come right down to it, there are only two simple, but critical, tasks in selling and those are to find and then to convert and your habits must support these activities. There is nothing beyond that we really need to focus on. Simple. […]. Author information. Craig Jamieson.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 6, 2014
    [Facebook] How To Break Through The Noise With The 3 Vs Of Content Marketing
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Today’s consumer is bombarded with thousands of marketing messages every single day. Volume. Variety. Value. Let’s start with value.
  • SOCIAL MEDIA B2B  |  MONDAY, OCTOBER 6, 2014
    [Facebook] 20 Most Important Stats from the 2015 B2B Content Marketing Report
    84% of B2B Marketers use Facebook to distribute their content. 'The Content Marketing Institute and MarketingProfs released their annual benchmark report on B2B content marketing. It is based on surveys of 1820 North American B2B Marketers across all industries and company sizes. The entire report is embedded at the end of this post.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 6, 2014
    [Facebook] This is the week that was: Churnalism
    This time from DDB Singapore who re-created social media icons for Breast Cancer Awareness Month – encouraging people to check themselves as much as they check their tweets and Facebook updates. 'A round up of the best content around this week. Here’s what we found. Celebrity endorsement of the week. What the hell am I doing here?”)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 6, 2014
    [Facebook] 7 Ways social media has changed leadership
    He bought Twitter followers and Facebook Likes to appear to be powerful. 'When I was in graduate school, I took what I thought was going to be a “filler” type of class in Business Leadership. The shrill, noisy, and extemporaneous nature of the social web is not exactly an ideal environment for the traditional notion of leadership.
  • HUBSPOT  |  SUNDAY, OCTOBER 5, 2014
    [Facebook] 5 Industry Changes Keeping CMOs Up at Night
    Buyers are doing more research online before they purchase: They are reading product reviews, asking for feedback on Facebook, and perusing competing brands’ sites. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Change. Should they zero in on customer experience?
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 3, 2014
    [Facebook] Making the Perfect VBMA Sandwich: 4 Essential Ingredients for Call Analytics and Automation
    Related Stories Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI 4 Reasons to Focus on Location-Based Marketing Facebook, Atlas, and the Future of Personalization. 'There are a lot of things that you can eat for lunch these days. With so many options, deciding what to eat for lunch has turned into a midday crisis.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 3, 2014
    [Facebook] A Handy Holiday Marketing Calendar
    Connect with African-American customers during this time with Kwanzaa-themed promotions and celebratory emails, tweets, pins, and Facebook posts. 'Once again, it’s time to plan your holiday marketing campaigns. Then, decide how and where you’d like to promote your products, services and sales: Email, social media, postcards, etc.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 3, 2014
    [Facebook] How to Get Your Real Estate Business Started on Instagram
    Although Facebook is still the most popular social network, […] Author information Rebekah Radice This monthly Social Media for Real Estate column is contributed by Rebekah Radice. 'With over two hundred million active monthly users, Instagram has claimed its spot at the top of the social media pile. Social Media for Real Estate
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Facebook] 7 Company Blogs We're Seriously Crushin' On
    That time you opened up a random link from Facebook, only to discover a smile creeping across your face because the link is from a blog you just can''t get enough of? Example: Breakup Letter With Facebook. 'We''ve all had professional crushes before. Remember the last time you walked out from a meeting with someone you really admired?
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Facebook] 10 Fresh Ways to Get Better Results From Your Blog Posts
    When posting, keep these two best practices in mind, too: Use images to promote your post , as this has been proven to significantly increase engagement on both Twitter and Facebook. These opportunities include Twitter Ad campaigns , Facebook campaigns , and LinkedIn''s Sponsored Updates feature. 'Congratulations! Right? Blogging
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 2, 2014
    [Facebook] 4 Reasons to Focus on Location-Based Marketing
    Related Stories Facebook, Atlas, and the Future of Personalization Four Ways Marketers and Agencies Score Phone Leads to Prove (and Improve) ROI Feature Friday: Store Locator Look-Up Methods. 'Ever had a hard time getting connected to the correct location of a business or the one closest to you? BIA/Kelsey reports that: In 2014, $4.5
  • MARKETING ACTION  |  THURSDAY, OCTOBER 2, 2014
    [Facebook] 3 Steps to Help You Find the Best Time to Send Email Messages
    You can also note online trends and see if sending emails when people are most active on your website or your Facebook page affects results. 'When it comes to email marketing, timing really is everything. You might have a compelling message that’s completely personalized and right on target. How do you find the best time to send email?
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] 4 Paid Content Promotion Tactics for Manufacturers
    Many manufacturers using social media are aware that Facebook is a competitive pay-to-play platform. You can benefit from sponsored social posts on Facebook by playing around with advanced targeting criteria and advertising not only to those who’ve liked your page, but to their Facebook friends as well. Deep breath. It’s live.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] What You Need to Know About Hospital Retargeting
    to expand their reach since these third party vendors typically have access to more ad exchanges and also allow you to retarget to users on Facebook. 'Site retargeting is a very common and effective paid advertising strategy. How Does Retargeting Work? JavaScript code is installed on your web site. Why is Retargeting Effective?
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] Facebook, Atlas, and the Future of Personalization
    'On Monday Facebook made an announcement around the relaunch of  Atlas. Enter Atlas, which has an incredibly powerful asset in the Facebook network. The post Facebook, Atlas, and the Future of Personalization appeared first on Ifbyphone. The technology is getting better. It shows real promise. Call Routing Call Tracking
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Prior to DocSend, Russ was a Product Manager at Facebook, where he arrived via the acquisition of his startup Pursuit.com. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend. Further, many email services aren’t built to handle the large PDFs necessitated by lengthier docs. Social Media.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    James Wu | Facebook | Google+ | LinkedIn | Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit? 'A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.”  Wu contributes a monthly column on Social Media and Employment Law.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] 10 Things B2B Marketers Should be Doing on LinkedIn
    In contrast, Facebook accounts for 17 percent of such visits, while Twitter is just 14 percent. 'It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Come on now, be honest.
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Facebook] Vidyard to offer non-profits access to video marketing platform
    Increase their reach by easily publishing videos to their own website as well as YouTube, Facebook, Twitter and other social media channels. We recognize the importance of non-profit organizations and the incredible impact they have on communities around the world,” said Michael Litt, CEO and Co-Founder of Vidyard. About Vidyard.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Facebook] My Top-5 Most Compelling Apps
    It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. So, when you subscribe to my Gaggle, you can easily retweet the tweets I place into my Gaggle queue and share any of the LinkedIn, Facebook, and Google+ content I place into the queue.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Facebook] The Power of Emotion in Online Video
    Twitter | Facebook | LinkedIn | The Power of Emotion in Online Video by Jayson Duncan - Maximize Social Business. 'People make buying decisions based on emotion, not based on how rational it is. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Facebook] Your social media strategy plan: Where do you START?
    If your strategy is to establish a voice of authority (you should) and have an opportunity for massive reach, Facebook posts or LinkedIn updates probably aren’t going to cut it. 'When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Facebook] 26 Awesome Search Engine Marketing Guides
    Bing Network to AdRoll , “a retargeting platform, which is one of the top third-party tools officially approved by Facebook.” 'Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. Image credit: Placeit.net. by WordStream.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Facebook] Digital Marketing – What Are The Top Goals And Challenges?
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Web analytics. Email marketing platforms.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Facebook] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
    New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram. From there, you can upload it straight to Instagram or Facebook (or upload it later by accessing it on your camera roll). 'Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. Mazama.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 29, 2014
    [Facebook] Reaching China’s Wealthy Millennials on Social Media
    Twitter | Facebook | LinkedIn |. 'Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. Author information. Miguel Roberg. Chinese Social Media
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Facebook] 6 Ways to Pull Off Anonymous Personalization People Love
    After you select social media from the list, you will have the option to click into 2nd level sources including Facebook, Twitter, and LinkedIn. 'Marketers personalize emails to provide recipients more relevant content. Sales prepares demos specific to a prospect’s interests. 1) Show mobile viewers mobile-friendly content.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Facebook] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    I’ll be out on their Facebook and Google+  pages for sure.) 'As a marketer, I appreciate every interaction I get to have with clients and customers. That’s because unlike my colleagues on the sales team, I don’t often get the opportunity to meet with them and hear what they have to say. Seriously, just look at this Mexico vacation rental.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Facebook] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. 'This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. Anyway, back to BlueConic. to a specified customer segment.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 27, 2014
    [Facebook] Fixing the Appalling State of Marketing in Florida
    You need to do marketing and that’s not just being on Twitter, Facebook and LinkedIn.  'Asking «COMPANY_NAME» 5 direct marketing questions. We’re fixing this problem, by bringing the Business Marketing Association to Tampa, headed by Jeff Ogden, President of Find New Customers. You can check it out here. link]. 20 points). 20 points).
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 26, 2014
    [Facebook] 4 Ways to Banish Writer’s Block
    But instead of logging onto Facebook or surfing the Web, step away from the screen; you want to clear your head instead of cluttering it with potentially distracting information. 'Microsoft Word is open on your computer. You’re staring at the blank white screen. You type one sentence. You hit “delete.” “Delete.”
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Facebook] Don’t chase the buzz: why clickbait titles hurt your business.
    Clickjacking is the technique that uses an unsuspecting Facebook user to trick others into “liking” a particular link (which may involve a malware download or theft of identifying information). 'We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. Reputation. Expectations.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Facebook] 5 Easy Ways to Ignite Your Customer Service
    Whether it’s messaging you on Facebook or Twitter, or sending you an email or chat, you should have options open for customer contact. 'What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Surprise them.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Facebook] The Psychological Significance of the First Impression in Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Significance of the First Impression in Social Media by Wade Harman - Maximize Social Business. 'You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. Social Media Psychology
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Facebook] Get Ready for Ad Week – 5 Things You Can’t Miss
    It doesn’t matter what kind of marketer you are — anyone can draw inspiration from innovative companies like Facebook, MyFitnessPal, Pandora, and way (way) more. Ad Week may not be your traditional marketing conference, but it’s no secret that the wall between marketing and ad tech is crumbling before our eyes. winning.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Facebook] Why We Shouldn't Stop Innovating on Email
    Earlier this month, Twitter announced that it will start employing an algorithm similar to the one found on the Facebook News Feed to surface more relevant content for each user. 'This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. Tougher deliverability standards. well, everything.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Facebook] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Facebook] Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]
    Facebook owns 20% of that audience’s online time. In this episode of Moneyball for Marketing, Nicolas Franchet, Facebook’s Head of Retail and E-Commerce, Global Vertical Marketing, shares the nuances of the three online marketing components he says matter to digital media strategy for retailers. Digital Marketing Podcasts
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Facebook] A Simple Guide for an Effective Inbound Call Strategy
    Couple your CRM data with social information to personalize it so that, if you get a call from an existing lead or prospect, you can cater the way you engage callers based on contract values, close dates, or social media updates from Facebook and Twitter. But that being said, the two can easily go hand-in-hand. Learn more here.).
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Facebook] 6 Handy Tools to Monitor Social Media Success
    'Every day, people are posting 500 million tweets, 55 million Facebook updates, 5 million pins on Pinterest, 60 million pictures on Instagram, and 114 million posts on Tumblr. Facebook Insights. Facebook Insights identifies page visits, likes, comments and shares. Image courtesy of Instagram. Twitter Analytics. Crowdbooster.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Facebook] Combine Pinterest and Email Marketing to Increase Sales
    Twitter | Facebook | LinkedIn | Pinterest |. 'If you are a business or service professional that targets women, you probably know that you need to get on Pinterest. With 70 million users (80% women), 23% of which use it once per day, Pinterest is fast-becoming a business must-have, especially for brands selling items online. Julia Campbell.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Facebook] Mizuno running long tail outreach marketing case study
    In addition, I shoe-horned a “Share This” button bar into the top of the SMNR so that anyone who comes and who isn’t prepared, ready, or interested in writing a whole post on their blog can just share it easily to their Twitter, Facebook, Pinterest, Google+, or Tumblr account. Long Tail Blogger Outreach. What is a runner?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 23, 2014
    [Facebook] Are You Wasting Your Social Media Traffic?
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Are You Wasting Your Social Media Traffic? 'It’s all very well driving traffic to your website via social media but if the speed (or lack of!) is too slow it will drastically increase your bounce rate and can literally kill your traffic. by Lilach Bullock - Maximize Social Business.
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