• B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Facebook] Our 5 Favorite SFA Software User Interfaces (UIs)
    With its profile pictures and “Like” buttons, Chatter takes UI queues from Facebook to create a familiar, personable experience that encourages collaboration. 'Modern sales force automation (SFA) software offers a range of features and analytic capabilities to help you better evaluate your sales pipeline to prioritize and close leads.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Facebook] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Facebook Page – By incorporating a tab on your business Facebook profile with a subscribe CTA folks can sign up for your email list right from Facebook. This can be done in most ESPs by including social media icons that allow recipients to share your message on networks like Facebook and Twitter. There you have it.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Facebook] Remember LinkedIn for social media marketing
    In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Facebook] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    With over 50 initial public offerings and several billion-dollar companies in its investment history, including ExactTarget in email marketing, Facebook in social media infrastructure, and Splunk in big data management. 'I’m very pleased to announce today that Act-On has secured $42 million in new venture financing. The timing is excellent.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Facebook] How the Klout Acquisition Affects the Future of Influence Marketing
    Social Media Influence advertising beta Business content customers Facebook Foursquare Google LinkedIn marketing Mashable potential Privacy recommendations start the social Twitter video WordPress YouTube 'To Greater Personalization The last few months have been particularly fertile in social media industry. Fix it.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Facebook] Staying Relevant with Social and Content in the Battle over Breakfast
    quick glance at these competitors’ Facebook and Twitter pages reveals a few photos of their breakfast options, but no real push to wedge their way into the conversation. 'Unless you’ve been living under a rock, I’m sure you’ve seen or heard about the feud that fast food chains are having over the most important meal of the day.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Facebook] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a paparazzi photo of her on their Facebook and Twitter accounts. Here''s what they posted on Twitter (Facebook''s post was almost identical): The company''s tweet links to a entertainment blogger''s article on Heigl, not the Duane Reade website. Social Media
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Facebook] The Purpose of Repurposing Content
    'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Facebook] After an Event: How to Connect and Follow up on Email + Social
    If there’s a specific hashtag for your event on Twitter, or if people are sharing stories on a specific Facebook page, following up on social media can help you with your marketing efforts. 'In the world of digital marketing, it’s easy to forget that some email addresses are collected in person. Now what? The Welcome Message.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 14, 2014
    [Facebook] The Importance Of Storytelling In Social Recruitment
    Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome Positioning Executives as Industry Experts via Social Media. Social Recruiting brand Business company content customers department Facebook Game image influence media objectives potential primary start story strategy time tweet video Fix it.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Facebook] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    'Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. Using a pop culture icon and creating related copy often results in a ton of engagement on Facebook and Twitter. Going Guerrilla. Using Memes and Custom Images.
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Facebook] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    'We’ve all been pulling our hair out, revolutionizing our game plan and crossing our fingers because of the noticeable decline in reach to audiences within Facebook. Facebook (as of January 2014) also has grown to more than 1.23 Not every Facebook post is going to speak to every Facebook fan. driven there by Facebook.
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Facebook] Keyword Density: When Is It Enough?
    As I was browsing Facebook, I saw a friends shared article titled the worst cities in Michigan. Her Facebook friends commented that the article was poorly written and used the chosen phrase too many times. ” I told them what I tell all of my clients, that there is no magic number. So how do you do that? Know your audience.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Facebook] 83 Exceptional Social Media and Marketing Statistics for 2014
    The top three social networks used by B2B marketers are LinkedIn (91%); Twitter (85%); and Facebook (81%). However, just 62% of marketers say that LinkedIn is effective, while 50% say the same for Twitter and only 30% of B2B marketers view Facebook as effective. billion visits per month compared to Facebook’s 809 million.
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Facebook] The Social Spark: 3 Sources for Social Media Success
    'The world of social media is constantly evolving , and it''s important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such as The Facebook Organic Reach Crisis ). How are others are utilizing platform updates to their advantage? Jon Loomer. Jeff Bullas. Jay Baer.
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Facebook] Internet Marketing Strategy Articles for the Week of April 7, 2014
    Facebook Page Tools to Improve Your Page Management (Social Media Examiner). Research: Twitter ads provide better results than Facebook (SmartBrief). 'Here are the top Internet strategy, marketing and technology links for the week of April 7, 2014…. Commenting Platform Disqus Introduces Sponsored Comments (TechCrunch).
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Facebook] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    If you''re sharing your content on your Facebook Page, LinkedIn, Twitter, and even Instagram, you have a much bigger chance of getting those students to visit your website, download your content, and provide you with their contact information. But current high school students are more connected online than any other generation, ever.
  • VOICE-BASED MARKETING  |  FRIDAY, APRIL 11, 2014
    [Facebook] Google Switches to Protected (Not Provided) Paid Search Keyword Data
    Track calls from referring websites like Facebook, Twitter, partner sites, etc. Referrals from all other sources (Bing, Yahoo, Facebook, Twitter, etc.) 'On Wednesday Google announced that it has made a change to the keyword information it provides from paid search ads. Encrypted Google Paid Search Queries.
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Facebook] Uncovered: The Future of Mobile Marketing
    Facebook (74%). 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. For example, did you know that 1 out of 7 individuals across the globe use smartphones? In the U.S. Mobile Marketing Types You Need To Consider. billion.
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Facebook] Facebook Cracks Down on News Feed Spam From Brand Pages
    Well, Facebook couldn''t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed -- particularly those from brand pages that purposely try to game the News Feed to generate more exposure. What Spammy Content Is Facebook Cracking Down On? Facebook 'We all hate spam. and over.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Facebook] The Future of Social Customer Service: Seamless Customer Experience
    It’s subsequently extremely important to provide customer service at the right touch point, whether it be on Facebook or on your website. by Scott Ayres Related Stories Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 5 Design Principles That Drive Social Customer Experience Marketing The U.S. paragraph?
  • MARKETING ACTION  |  FRIDAY, APRIL 11, 2014
    [Facebook] Mind the Spam Trap: New On-Demand Webinar Helps You Avoid Being Blacklisted
    Even global players – Disney, Facebook, DMA, Citibank, and many others – have been sucker-punched by the blacklist, despite allocating staggering budgets to avoid such headaches. 'You just got blacklisted. Now what? It happens to the best of companies. Why should you care? Two reasons. Which squashes your conversion. What can you do about it?
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Facebook] What is the True Value of Social Engagement?
    Having an increase in Twitter followers or Facebook likes do not provide any real worth for a business. For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. 'Measuring social impact on a retail client is one of the hardest things to do.  appeared first on Fathom.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Facebook] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Just look at the 3,000+ shares the following Facebook post earned:  . Skip an extra blog article or Facebook post before you skip your weekly measurement session – this is how you improve! 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Are you with me? Image source. Fact Check.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Facebook] 5 Marketing skills that digital journalists will need
    Journalists will need to understand what the data from Google Analytics, Facebook Insights, and Twitter Analytics means and how it can be used to create content that people will read. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it.
  • VIEWPOINT  |  THURSDAY, APRIL 10, 2014
    [Facebook] Are Your Sales Suffering Because You've Picked The Worst Times To Contact Prospects?
    They can be found on Twitter and Facebook 'In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. Why Cold Calling Still Works. Cold Call Timing. and between 4:00 and 5:00 p.m.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Facebook] How to Achieve a Return on Conversation with Emotional Marketing
    m going to unveil the secret to breaking through the noise on Facebook right here in this post. My thesis posed this simple question: Can this type of deeper interaction and relationship building happen online (specifically on Facebook), between brands and consumers? Amy’s Facebook Page is littered with opinion-seeking posts.
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Facebook] 5 Ways of Ensuring Real ROI in Social Media
    Take, for example, a Facebook “like.” 'Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. Similarly, a report by Social Media Examiner revealed that 64% of marketers saw improved lead generation and lower marketing expenses for using social as little as six hours a week.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Facebook] Twitter's New Profile Layout Is Here: What You Need to Know
    Here''s an example of what the new layout will look like -- you’ll quickly notice how dramatically the layout of the profile page has changed: Looks kind of like Facebook, right? 'Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Profile Picture. Best Tweets.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 9, 2014
    [Facebook] Why Marketers Should Go Rogue with Blogger Outreach
    Related Stories How to Find Relevant Subreddits for Your Business Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 7 Ways To Be More Productive On Social Media. 'One of the principals that I follow when it comes to marketing is to not follow any principals. When I coach … Continue Reading.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Facebook] 29 Signs Your Business Is Not Ready For Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'How do you know your business is ready for content marketing? You’re not alone. One question I get asked a lot is “how do we know our business is ready for content marketing?”
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Facebook] Tear Down This Wall Between Ad Tech and Marketing Automation
    Google and Facebook are the dominant suppliers of ad inventory, and ad tech has spawned recent IPOs such as Criteo, Rocketfuel, Tremor, and YuMe. 'Author: Robin Bordoli Twenty-seven years ago, President Ronald Reagan uttered the iconic phrase, “Tear down this wall.” The Ad Tech World. Broad reach.  Anonymous cookies.  Paid channels. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Facebook] 7 Essential Mobile Apps for Marketers
    Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Evernote Hello.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Facebook] Coin Canisters: The Low-Tech Fundraiser That Can Make You Rich
    While there is much talk -- particularly from me! -- about mobile donations , hashtag fundraisers , Facebook contests , and all sorts of new and interesting fundraisers, the vast majority of money raised from businesses occurs at the register with point-of-sale programs like coin canisters. What a waste!". Rule #1: The busier the better.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Facebook] Using Social Data to Improve Student Recruitment Online
    Without spending any money, you can set up an ad on Facebook, Twitter, YouTube or LinkedIn. You can do this on both Twitter ( Tailored Audiences ) and Facebook ( Custom and Lookalike Audiences ). But with all the options, which channels are best and how do you get students’ attention? Which Channels?
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Facebook] Content ROI Is a Myth
    Is your audience on Facebook growing and are they engaging with your content? You can get this straight from Facebook Insights. 'As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.”
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 8, 2014
    [Facebook] Positioning Executives as Industry Experts via Social Media
    Public Relations articles channels company content etiquette Expert Facebook Google LinkedIn Manage managing messages potential professional profiles Publishing start strategy time updates 'The days of PR carefully controlling the message and acting as the buffer between executives and the media are long gone. Fix it.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Facebook] 21 Fantastic Facebook Marketing Guides
    marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. 'Many (most?)
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Facebook] 70 New (Really) Marketing Automation Stats
    Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. Marketing Automation.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Facebook] 70 New (Really) Marketing Automation Stats
    Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. Top B2B platforms: LinkedIn (91%), Twitter (85%), Facebook (81%), YouTube (73%), Google+ (55%), and SlideShare (40%). 'They’re getting old. It’s also 3 years old. It’s from 2009. Not at all. Marketing Automation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Facebook] New insights into online radio, podcasting and Google +
    Where is Facebook in the mix … declining, growing in new ways? Facebook as the “plumbing” for teens. Related Stories Why research firms are screwing up content marketing Understanding the moving target of Facebook reach The future of podcasting — Will video kill the radio star? Ready for more?
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Facebook] How to engage bloggers down the long tail
    Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Facebook] How to Engage Bloggers Down the Long Tail
    Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube In a post-Internet world, this is best handled online, for efficiency’s sake. It’s free and online so register !
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Facebook] Trust Me, I'm a Marketer
    Whether you’re writing a blog post, responding in a forum thread, leaving a comment on a blog, interacting on Twitter (or Facebook, or Google+, or Reddit, or whatever) you’ll have the most success when you identify who you are and what brings you to the conversation. 'Think for a minute about who you might expect to meet in hell. Sign up now.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 7, 2014
    [Facebook] What If Your Prospects Are Not Using Social Media?
    What if he is not on LinkedIn, or Twitter, or Facebook, or … … Continue Reading. Social Sales articles Blog Business company connections Facebook Google google search LinkedIn networking News potential profiles reasons sales Social network Social Networking the social Twitter Website it’s not that simple).
  • WRITTENT  |  MONDAY, APRIL 7, 2014
    [Facebook] 5 Secrets of Blog Posts that Go Viral
    You have the power to earn thousands of Facebook shares, ReTweets, and +1s. 'Quality isn’t always a measure of whether content is going to go viral. Actually, neither is budget. Studies have found that 60% of viral advertising isn’t created by Fortune 500s. It’s crafted by smaller brands. It’s Taboo. The first is taboo topics. Image source.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Facebook] Content Marketing Must Focus On Customer Value
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014  report by Forrester Research, Inc., Content Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Facebook] Customer-Obsessed Marketing Is Your Next Competitive Edge
    The difference is that in today’s Twitter/Facebook/Instagram era, lots of people—hundreds of millions and perhaps even billions of them—now expect and in fact demand more personalized and authentic levels of connectedness and engagement. Those of us around during the PC revolution take it as a given that consumers are connected.
  • SAZBEAN  |  SATURDAY, APRIL 5, 2014
    [Facebook] Internet Marketing Strategy Articles for the Week of March 31, 2014
    Why Twitter’s Facebook Obsession Is Unhealthy (ReadWrite). 'Here are the top Internet strategy, marketing and technology links for the week of March 31, 2014…. The cost of bad data: stats (eConsultancy). THE NEW BUZZWORD THAT IS 100 PERCENT B T (Social Media Explorer). What is search jacking and how can it hurt your brand? grow}).
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Facebook] The U.S. EEOC Turns Its Attention To Social Media in the Workplace
    Related Stories 5 Design Principles That Drive Social Customer Experience Marketing Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome Your Real Estate Social Media Strategy is a #Fail. 'The law surrounding social media in the workplace still lags a long way behind the ubiquitous use of social media.  While the U.S.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 4, 2014
    [Facebook] Executive Personal Branding and Your Domain Name: dotCOM or dotCEO?
    Related Stories Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome The 5 Commandments To Becoming A Leader In Social Media Recruiting How to Find Relevant Subreddits for Your Business. 'What’s in a domain name for executive personal branding? lot more perception and power than you might think.
  • SYNECORE  |  THURSDAY, APRIL 3, 2014
    [Facebook] How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience
    Facebook’s recent two billion dollar acquisition of immersive virtual reality brand Oculus brings the innumerable applications of virtual reality back into the fore. Facebook isn’t alone in recognizing the promise of VR technology. eCommerce: Creating a More Convenient (Personalized) Shopping Experience. billion, an estimated 18.4
  • FATHOM  |  THURSDAY, APRIL 3, 2014
    [Facebook] Unlocking the True Lifetime Value of Your Customers
    Proper optimization of your brands social properties, including Facebook, YouTube, and Google+ can help take up more organic search listings for your branded searches.  'For an online retailer, things are becoming even more complicated in terms of defining a digital marketing strategy and understanding the benefits of those strategies.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Facebook] The Top 20 Places Your Business Needs to Be Listed Online
    Facebook sign-in option. Easily sign in with Windowslive, Google, Facebook, Yahoo or Twitter. 'Remember when you had to find a phone book and flip through hundreds of pages in order to find a local business? The use of Yellow Pages has declined over 50 percent in the last five years. Advantages. Business listings appear in Google Maps.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 3, 2014
    [Facebook] Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome
    'Are you using Facebook ads to drive traffic to your ecommerce site? If you’re not, you’re missing a beat, especially because Facebook recently introduced a concept called lookalike audiences for your website visitors. We’ll … Continue Reading.
  • VIEWPOINT  |  THURSDAY, APRIL 3, 2014
    [Facebook] Tweet Less and Talk More
    Follow Joanne on Google+ or Twitter @ReferralSales , or connect on LinkedIn and Facebook 'Toss the technology. Relationships rule in sales. The Internet is the most powerful, life- and business-changing tool created in generations. But while technology has forever altered our sales processes, it won’t save our sales careers. That’s our job.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Facebook] Social Media 101 for Technology Firms
    Facebook, a bit more casual than LinkedIn, is better geared towards showing off your culture or recruiting new talent. 'You get it. Tech firms totally get it. You’re early adopters, you’re on the cutting edge. The good news is that social media lets you reach your audience easily and cost-effectively. Here’s why: Visibility.
  • FATHOM  |  WEDNESDAY, APRIL 2, 2014
    [Facebook] Utilizing Paid to Boost Your Social B2B Marketing Strategy
    Remember that most individuals are on a social site for networking (ex: LinkedIn), staying connected (ex: Facebook) or being informed (ex: Twitter), so ad content should connect to your target audience goals. B2B / Technology Online Advertising / SEM / Display Facebook LinkedIn Paid Search ppc Social Media Twitter
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Facebook] Is Free CRM Software Right for Your Business?
    ZohoCRM ’s free edition features customer account and contact management, lead and sales opportunity tracking, email templates and integration with Facebook, LinkedIn and Twitter. Integration Gmail, Yahoo, LinkedIn Google Apps, Evernote, Outlook, Facebook, Twitter LinkedIn, Facebook, Twitter. What Free Solutions Are Available?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 2, 2014
    [Facebook] Marketing and Selling: Two Sides of the Same Coin
    They research a company’s website; they read product and service reviews, and they follow the companies they are considering on Facebook or other sites. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Jonathan Catley , Online Sales & Marketing Manager at MD Connect.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 2, 2014
    [Facebook] Short Form Video the New Way to be Social
    Video apps company content Facebook follow Instagram marketing media media strategy Photo posts Services story strategy technology tools Twitter video Vine WHO 'Last year, video sharing service, Vine, hit the mainstream. Shortly after that, Instagram launched a similar service. These two services are not the only … Continue Reading.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Facebook] How For-Profits Look to Non-Profits for Marketing Inspiration
    For-profit organizations now leverage the power of social proof though social media marketing , particularly through paid posts on Facebook, Twitter, and other social sites. 'Author: Teddy Hunt Historically, non-profit and for-profit organizations took advantage of tangibly different marketing strategies to reach their goals.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Facebook] The Top 8 Social Networks For Business
    The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. The content that performs well on Facebook can be very different from that which performs well on Twitter and LinkedIn.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Facebook] Social Media is Like Riding a Bike
    The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. get to a point on social media eventually, so hang in there. Oh, and purple. Both riding  motorcycles  and managing online communities are dangerous.
  • WRITTENT  |  TUESDAY, APRIL 1, 2014
    [Facebook] 7 Tips for a Rocking Social Media Strategy
    If you’re not on Twitter, Facebook, Google+, or other major platforms, you risk getting left behind. While your B2B buyers might view Facebook as a friends-and-family only platform, they might perform product research using LinkedIn company pages. 'An estimated 88% of brands today are using social media for marketing. Engagement.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Facebook] A Small Biz Guide to Digital Marketing Acronyms
    FB: Facebook — This is kind of self-explanatory. Use “FB” to refer to all things Facebook. There’s a wide variety of social media platforms like Facebook, Twitter, LinkedIn, YouTube, Pinterest, Google+ or writing your own blog. ” Say what? Also known as inbound link. Why isn’t it CPT then?
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Facebook] Social Media is Like Riding a Bike
    The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. get to a point on social media eventually, so hang in there. Oh, and purple. Both riding motorcycles and managing online communities are dangerous.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 1, 2014
    [Facebook] Your Real Estate Social Media Strategy is a #Fail. Fix it. Now.
    Social Media for Real Estate Blog Blogging Business company Facebook Google happening marketing media marketing objectives potential real estate Social Media Marketing start strategy time tips tools Twitter video 'Social media has increased consumer expectation. What does your social media marketing say about you? … Continue Reading.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Facebook] 6 Trends Highlighted at Social Media Marketing World
    Images on Facebook on average get 2X more “likes” than regular status updates , according to Klout. The other advantage of Google+ is, unlike Facebook, you’re able to see every post from every person or brand that you follow. Facebook dominates the social ad world.  The following are 6 key trends derived from the report.
  • BIZNOLOGY  |  MONDAY, MARCH 31, 2014
    [Facebook] Is marketing trying to annex the organization?!
    LinkedIn and Facebook can be used for purposes of both employment and product branding.). Slider Social Business Social Media Marketing Business collaboration content marketing strategy cross-functional integration Facebook HR linkedin marketing Social business social media social media marketing social media strategy
  • MANHATTAN MARKETING MAVEN  |  MONDAY, MARCH 31, 2014
    [Facebook] Instagram Insurgent
    'Instagram , the photo and video-sharing app owned by Facebook, is the fastest growing social network with 35 million monthly smartphone users spending 257 minutes per month. Instagram, according to research by L2 Think Tank , registers 15 times the engagement and double the engaged user base of its parent, Facebook
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Facebook] Why Brands Need To Act Like Publishers
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? This is a huge question on the minds of many marketing leaders and practitioners alike. Why Content Marketing?
  • WRITTENT  |  MONDAY, MARCH 31, 2014
    [Facebook] The 15 Best Facebook Posts Ever Written
    Without further introduction, here are some of the most brilliant Facebook posts ever written for business: 1. The results were positively remarkable: over 214,000 Facebook likes! The single most-liked Facebook post published in March 2013, Disney’s mini-album of photos of their Epcot resort was a pure visual feast. Starbucks.
  • BIZNOLOGY  |  MONDAY, MARCH 31, 2014
    [Facebook] Is marketing trying to annex the organization?!
    LinkedIn and Facebook can be used for purposes of both employment and product branding.). Slider Social Business Social Media Marketing Business collaboration content marketing strategy cross-functional integration Facebook HR linkedin marketing Social business social media social media marketing social media strategy
  • MARKETING ACTION  |  MONDAY, MARCH 31, 2014
    [Facebook] How to Build Marketing Accountability From the Lead Up
    Facebook – Paid. 'In a previous blog post (On the Road to Marketing Accountability: Five KPIs You Should Start Tracking Today), we discussed how to evaluate marketing performance from a macro perspective. In this post we will look at evaluating marketing performance from a micro perspective – specifically, at the lead level. Partners.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 31, 2014
    [Facebook] What is search jacking and how can it hurt your brand?
    To execute this well, I would have to maintain at least eight sites, blogs, Facebook/Twitter accounts, etc. To execute this well, I would have to maintain at least eight sites, blogs, Facebook/Twitter accounts, etc. 'Boy was I in for a surprise when I typed “ content shock ” into the search engine. It’s work. Mark W.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Facebook] Book Review: Social PR Secrets
    few examples include: • ”Leverage the power of Facebook Ads to promote posts to the newsfeed and generate publicity using a blend of organic and paid social PR.” Coming in at under 100 pages, this slim volume stands apart from most other business books simply by virtue of its slender profile. Lisa Buyer. times more visibility.”
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Facebook] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    Facebook Marketing “Tips” and “Tricks” That Don’t Actually Work. Marketers often want to see immediate results on Facebook, so it''s easy to be tempted to try hacks and tricks that claim they can attract thousands of followers in a single day. Educational Content. Studies and Statistics. Should You Care?
  • SAZBEAN  |  SATURDAY, MARCH 29, 2014
    [Facebook] Internet Marketing Strategy Articles for the Week of March 24, 2014
    Marketing Strategy digital strategy internet marketing strategy social media marketing web strategy
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 28, 2014
    [Facebook] How to Effectively Use Facebook Ads + Email
    'On the last day of Social Media Marketing World , Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach , continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. But we need a mindset shift.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 28, 2014
    [Facebook] 9 Ways To Grow Your Sales With Pinterest
    'Facebook and Twitter may have more users and get more press, but Pinterest is the social network of choice for businesses who want to increase their sales. Pinterest Blog Blogging Business captions content Facebook follow networking Photo potential sales Social network Social Networking start strategy tag the social time Twitter Website
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [Facebook] Klout Founder says Lithium deal will propel new development
    My jaw was wired shut for two months so to communicate, I either had to write stuff down or go on Twitter or Facebook because nobody could understand my mumbling. With Facebook, people started using their real names and as you start to use your own name online, your personal brand starts to matter. 'The genesis of Klout circa 2008.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Facebook] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    ET to get the down-low on social media from LinkedIn, Facebook, and Twitter. 'If you''re doing inbound marketing, you''re probably maniacal about measuring your success. You''ve got to grow a business after all. and you can''t just hit "publish" on a social media update and hope that it somehow brings you traffic. Here''s what we found.
  • VOICE-BASED MARKETING  |  THURSDAY, MARCH 27, 2014
    [Facebook] Built In Chicago March Launch Shows That Windy City Startup Love is Real
    In the age of Facebook and Twitter, SayHey! Notably relies on the collective Facebook users’ annoyance with unnewsworthy news on the newsfeed. Last night, 100+ Chicago startup enthusiasts poured into Rockit Bar on West Hubbard street, where hands were shaken and drinks were consumed. Who here wants to work at a startup? SayHey! SayHey!
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 27, 2014
    [Facebook] LinkedIn Just Created A Better Opportunity for B2B Marketers to Target Audiences
    Additional social media platforms – Twitter, Google+, Facebook, etc. 'Just in time for tax filing deadlines, LinkedIn has announced that they will remove the Products and Services tabs found within LinkedIn Company Pages. What B2B Marketers Need to Know Right Now. What about product / service-specific recommendations? Industry Focus.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Facebook] Twitter Launches Photo Tagging (Get Ready)
    Where this goes from good to horrifying is when you think about the feature being used like photo tagging on Facebook. 'Good/horrifying news: Soon, you''ll be able to tag photos of people on Twitter. Talk about efficiency. The tagged photos will even display in embedded tweets. And they''re right. But that''s obviously not the only use case.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 27, 2014
    [Facebook] 5 Design Principles That Drive Social Customer Experience Marketing
    Customer Experience Marketing accounting Blog Business company content customers executive Facebook LinkedIn management marketing messages neal reasons sales start strategy technology the social Twitter 'Traditional marketing used to be known for its inside out approach. … Continue Reading.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Facebook] 11 Things You Didn't Know You Were Doing Wrong on Twitter
    Much like the "Like" button on Facebook, favoriting is an easy way to show appreciation for shared content on Twitter. 'Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website? Collective gasp of horror.*. Maybe it is. link].
  • MARKETING ACTION  |  THURSDAY, MARCH 27, 2014
    [Facebook] How (and Why) to Use Social Media Meta Tags (Part 2 of 2)
    In Part 1 we looked at tags that work with Facebook and Twitter (OpenGraph and Twitter Cards); in this post, we’ll examine the tags for Pinterest and Google+. 'This post is the second in a series that looks at social media meta tags and the ways they can power up your social content. Rich Pins on Pinterest. Image from Moz.com ).
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Facebook] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    'A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now. With the advent of platforms like social media and sales and marketing automation, we often see a blurred line where marketing stops and sales begins. It’s wider at the top.
  • WRITTENT  |  WEDNESDAY, MARCH 26, 2014
    [Facebook] 30 Resources to Learn the Art of Writing Google+ Posts
    While its engagement rates are arguably much lower than Facebook or Pinterest, you can’t ignore the large percentage of its members who use the platform on a regular basis. The context and users of Google+ aren’t the same as the people on Twitter or Facebook. 'Are you pretty clueless when it comes to Google+? billion people as members.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 26, 2014
    [Facebook] 6 Tips to Grow Your Instagram Audience Quickly
    Related Stories 5 Tips To Avoid Cheating And Riot At Your Facebook Contest 10 Tools to Help Get More Social Media Traffic Boost Credibility on Social Media with Customer Stories. Instagram Business content customers Email etiquette Events Facebook fans follow followers for your Google media Photo profile profiles reason start tips Twitter
  • INTEGRATED B2B  |  WEDNESDAY, MARCH 26, 2014
    [Facebook] Marketing technology and the challenges it brings for B2B
    Facebook, Twitter and mobile channels are taking more and more prominence in the marketing efforts of companies everywhere, and for good reason…they’re the perfect way to target your customers and get your message to them. So, for the small- to medium-size business with limited marketing resources, what are some concerns to focus on?
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Facebook] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    Open Graph for Facebook. Open Graph tags can be identified by the prefix “og:” and can help to bring detail and depth to content you share on Facebook. Neil Patel of QuickSprout, for example, contends that he experienced a 174% increase in Facebook visitors simply by using an Open Graph image tag (“og:image”). Corporate
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Facebook] 6 Ways Social Data Can Inform Your Marketing Strategy
    You can export that data into an excel spreadsheet and sort by the different networks to see what content resonated best on Facebook, Twitter, and LinkedIn. 'Social media has historically been a great conversational tool for businesses. Digital marketing is, afterall, about not having to guess any more as the data informs the strategy.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, MARCH 25, 2014
    [Facebook] 10% Increase in Women at InsideView: How We’re Changing Stereotypes, Building Networks, and Encouraging Growth
    Sheryl Sandberg | COO, Facebook. During a managerial review at Facebook in which a woman had been called too aggressive, Sandberg initiated an important conversation about gender roles in the workplace: “If a man had done exactly those same things, would you have thought he was too aggressive? Goal #2: Promote Relationships.
  • HUBSPOT  |  TUESDAY, MARCH 25, 2014
    [Facebook] Pinterest-Like Layouts Could Take Over Your Gmail Soon
    I''m sure you could apply some learnings from Facebook Cover Photo best practices.). 'Heads up marketers: There''s a Gmail field trial you want to sign up for right this instant. Well today, there will be a huge test rolling out that could change the way you do email marketing (again). Why You Should Sign Up for Gmail''s Field Test.
  • LEADERSHIP  |  TUESDAY, MARCH 25, 2014
    [Facebook] Leadership Secrets of the CMOs: Get Uncomfortable and Start Connecting the Dots
    GE, for example, effectively uses channels such as Twitter, Facebook, Pinterest, Google+ and YouTube to engage with audiences interested in scientific and technological innovation. 'Beth Comstock, CMO GE. few weeks ago, I shared some valuable lessons B2B marketers can learn from SAS CMO, Jim Davis. We must. What is Ms. Read on…. As Ms. As Ms.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 25, 2014
    [Facebook] Get the Most Bang for Your Buck: Google Adwords vs. Facebook Ads
    Or would placing a Facebook ad get you closer to your goals? Dan Golden, chief search artist and president of Chicago-based digital marketing firm Be Found Online , believes it’s important for all businesses to have a presence on both Facebook and Google. Facebook also allows you to set a specific advertising goal.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 25, 2014
    [Facebook] 3 Pieces of Social Media Real Estate You Shouldn’t Overlook
    This applies to cover photos across Facebook, LinkedIn, Google Plus, and any other channels your company has a presence on. Another set of under-utilized visual spaces are Facebook’s Pinned Posts and Twitter’s Pinned Tweets. 'Author: Carra Manahan Have a big event promotion or new asset launch planned in the near future? Social Media
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