• VERTICAL RESPONSE  |  WEDNESDAY, MARCH 4, 2015
    [Facebook] 13 Easy-to-Use Tools for Creating Killer Visual Content
    Photos account for 93% of the most engaging posts o n Facebook according to Socialbakers. Photos get 53% more Likes, 104% more comments, and 84% more click-throughs on Facebook according to KissMetrics. They have a variety of image sizes and types to choose from, including Facebook, Twitter, Instagram, and Pinterest posts or covers.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Facebook] Responsive vs. Mobile Website: Which Is Right for Your Professional Services Firm?
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. 'The number of people using mobile devices to access the web has skyrocketed over the past few years, making it increasingly important for professional services firms to make their websites mobile friendly. good solution? At first, yes. Websites
  • ENGAGE  |  WEDNESDAY, MARCH 4, 2015
    [Facebook] How Our AOA Team Found Success With #TheDress
    As one would expect in 2015, the vast majority of visitors came to the story from Facebook. All in all, 82 percent of the total sessions came from Facebook, and in an interesting sign of the times, mobile readers accounted for 79 percent of those Facebook sessions. Just then (almost 10 p.m.!), The Numbers Behind #TheDress.
  • HUBSPOT  |  WEDNESDAY, MARCH 4, 2015
    [Facebook] How Often Should You Post on Social Media? Benchmarks for 9 Different Industries
    If a real estate company is going to post anything to social media, they’re likely to do it on Facebook. If you’re in the real estate industry, consider putting your prime real estate (pun very much intended) on Facebook while giving some love to your other homes on faster moving networks like Twitter or Pinterest. Marketing Services.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 4, 2015
    [Facebook] Critical guidelines to help you determine your optimal online advertising partner
    The obvious, and largest, example is Facebook, where we have volunteered buckets of information about ourselves and our interests. The obvious, and largest, example is Facebook, where we have volunteered buckets of information about ourselves and our interests. So how do you find the right media partners?
  • ENGAGE  |  TUESDAY, MARCH 3, 2015
    [Facebook] Do Facebook Likes Matter?
    Today, I’ll discuss one of the two metrics I mentioned earlier: Facebook page “likes.”. The argument goes something like this: If Facebook won’t show my posts and status updates to the majority of my page followers, and will only display them to a small segment of the audience, why bother having a lot of page likes in the first place?
  • HINGE MARKETING  |  TUESDAY, MARCH 3, 2015
    [Facebook] How Your AEC Firm Can Go from the Shortlist to Winning New Business
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. 'What sets high-growth architecture, engineering, and construction firms apart from the competition? Winning new business in a competitive market isn’t easy, so how do the top AEC firms make it happen? How can these insights help you close more business?
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Facebook] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    Being able to see all this next to your Google Analytics, Adwords, Facebook, Twitter and other apps all in one place – for free. You can share your sign up form on Facebook, Twitter, or anywhere you can share a URL. But how can you take your emails from good to great? pop-up form! Colourlovers is a free service. List size.
  • HUBSPOT  |  TUESDAY, MARCH 3, 2015
    [Facebook] 38 Incredibly Amusing Twitter Bios
    And the fake Mark Zuckerberg is pretty funny as proven by his Twitter bio and tweets like this: Facebook beat Wall Street''s target again. 'Perhaps one of the most challenging parts of making an impact on social media is coming up with something profound in 140 characters. That’s right; I’m talking about the tweet. You bet. 2) @helper. Bacon.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Facebook] The Medium.com is the message
    Share your old content via Twitter, Facebook, Google+, and maybe Pinterest? When you join Medium, you have the opportunity to link up your Facebook and Twitter accounts. 'I write to share my ideas and to build brand recognition, I don’t write for SEO or SEM. and other network affiliates. The More the Merrier. The URL Importer.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 3, 2015
    [Facebook] Social Media + March = Madness in the Workplace
    James Wu | Facebook | Google+ | LinkedIn | Social Media + March = Madness in the Workplace by James Wu - Maximize Social Business. 'It’s that time of year again!  Sports fans of all ages, and particularly fans of college basketball, are gearing up for another round of March Madness, tipping off on March 17, 2015. 
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Facebook] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Facebook] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. Facebook Page are even better. your Facebook Page? So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Facebook] The Rules of Engagement on Facebook
    Learn the 5 Facebook Principles
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Facebook] How the New Facebook News Feed Changes Your Content Strategy
    On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Facebook] 20 Marketing Trends & Predictions for 2013 & Beyond
    We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Facebook] How to Use Facebook for Mobile Marketing
    Over 500 million people use Facebook on a mobile device. See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers
  • KEO MARKETING  |  MONDAY, MARCH 2, 2015
    [Facebook] How B2B Marketers Can Get the Most Out of LinkedIn
    HubSpot study found that LinkedIn is 277% more effective at lead generation than Facebook and Twitter. 'You might view LinkedIn as the quiet workhorse of the social media world. Yet most business-to-business (B2B) marketers still likely haven’t started using LinkedIn to its full potential. Be active in Groups. social media
  • ENGAGE  |  MONDAY, MARCH 2, 2015
    [Facebook] 7 Places to Find Interview Sources Online
    Facebook. Never underestimate the power of a targeted Facebook post. Just don''t bother sending a message to someone you aren''t already connected to on Facebook, since it will likely sit untouched in the recipient''s "Other" folder. . Interesting, knowledgeable people are out there, but where, exactly? HARO . ProfNet. Twitter.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 2, 2015
    [Facebook] Who Will Be the King of the Social Video Mountain?
    Twitter | Facebook | LinkedIn | Who Will Be the King of the Social Video Mountain? 'When I was a kid growing up on the East Coast, it wasn’t unusual for the snow banks on the school playground to be 8-12 feet high. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Video
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Facebook] It’s Never Too Early to Be a Marketing Genius
    Instead of spending time hand-crafting email newsletters, picking through recipient lists manually, and copying and pasting messages from email to Facebook to Twitter to Instagram to Pinterest, marketers can automate campaigns from within one platform. encourage startups to invest in marketing automation before they get big.
  • HUBSPOT  |  MONDAY, MARCH 2, 2015
    [Facebook] Battle of the Brands: Which Famous Rival Company Has Better Marketing?
    So perhaps it''s not surprising that McDonald''s is dominating on the social following front, boasting more than twice as many Twitter followers as Burger King and more than seven times as many Facebook Page Likes. Lots of food pics on both Facebook and Twitter. Their Facebook cover photos are a prime example of this. Great.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 2, 2015
    [Facebook] Stories (Not Ads) Help Brands Connect With Millennials
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'Intuitively it makes sense: the sooner a consumer is hooked on your brand — loyal to their core — the greater the lifetime value of that relationship. More years means more dollars, right? They’re listening and receptive.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Facebook] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    get caught up on the latest news as well as industry blogs as well as any activity on Twitter, Facebook, and LinkedIn. 'What’s your wake-up routine? hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about. Is there anyone out there still doing that? What a difference a few years makes.
  • HUBSPOT  |  SUNDAY, MARCH 1, 2015
    [Facebook] The Essential Guide to Using Mobile Messaging Apps in Your Marketing
    Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. Snapchat''s user base grew by 57% in the first three quarters of 2014, and Facebook Messenger grew by 50%. Millennials. Generation Z. 1) WhatsApp.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Facebook] Interesting Infographics: What the #### are those social media hashtags all about?
    That’s the story behind hashtags, those little # signs you see all over Twitter, Instagram, and more recently Facebook. Facebook operates similarly, in that one to two is still the optimal range. Infographics Social Media Facebook google plus hashtags home infographic instagram Lead Generation marketing Pinterest Twitter
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Facebook] How to Integrate Video into Your Facebook Marketing
    'Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. How to Integrate Video into Your Facebook Marketing by Debbie Miller - Maximize Social Business. Author information. events.
  • HUBSPOT  |  THURSDAY, FEBRUARY 26, 2015
    [Facebook] 5 Pointless Marketing Metrics You Can Stop Tracking Today
    2) Facebook Likes. Like on Facebook can be exciting. But just because someone Likes your post doesn''t mean they''re actually clicking through to your website -- which, you know, is a top reason why you''re on Facebook in the first place. 'In life, many people believe that more = better. More traffic, visitors, and customers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Facebook] Can the Onion Theory bring social media lurkers into the light?
    saw the Special Olympics engage in this level on their Facebook page back in 2010/2011 when they asked their fans how they felt about the “r” word. 'By Brooke Ballard, {grow} Contributing Columnist. Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? BINGO. The Onion Theory. Cliché.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Facebook Launches Product Ads
    'Showcasing your products on Facebook just got easier. What makes these ads different than other Facebook ads? This new advertising option has been in the testing phases for months, but with solid feedback, Facebook has decided to roll out Product Ads for everyone. What do you think of the recent advertising changes on Facebook?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. 'We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. Author information. Neal Schaffer.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Behind-the-Scenes Content a Big Win for NYFW
    On Facebook and Twitter, Mercedes Benz Fashion Week has been encouraging their followers to join them on Snapchat with snippets like this one:  . willingness to experiment with social platforms other than the big three (Facebook, Twitter and LinkedIn) will help brands that are already naturally visual extend their reach even further.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. 'There is a major shift in workforce demographics as upwards of 80 million baby boomers retire over the next fifteen years. One in every three employees is a millennial – and by 2015 it’s expected they will make up 75% of the workforce. E/C Strateg
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Introducing The VerticalResponse Integrations Marketplace
    Justuno’s widget also enables you to grow your social following by offering visitors a coupon in exchange for a Facebook like, Twitter follow, Google+1, among other available options. 'Here at VerticalResponse, we’re always looking for more ways to expand product functionality and flexibility for our customers. The best part?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] 3 Reasons To Use The Psychology of Fellowship for Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Reasons To Use The Psychology of Fellowship for Social Media by Wade Harman - Maximize Social Business. 'We are naturally drawn to people. Like the wildlife around us we flock, gather, congregate, and engage in social surroundings because we are pulled like magnets to others.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    'When people arrive at your Facebook Page, where do you think they first look? That''s right -- it''s your Facebook cover photo. Since it''s one of the most noticeable parts of your page, it''s crucial that you follow Facebook cover photo best practices. Best Practices for Effective Facebook Cover Photos.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Facebook] Does Marketing Get No Respect?
    Please follow me on Twitter , LinkedIn ,  Facebook and Google+  or  Subscribe here for regular updates. 'How Marketing Can Drive More Customers, Better Experiences and Great Products. Marketing has a marketing problem. Not that there is anything wrong with advertising. Advertising is an effective technique for any business that can afford it.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Facebook] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    On Twitter or Facebook? Join us @hingemarketing and on Facebook. 'Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. CRM software is used to support these processes. Lead Generation
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Facebook] It’s not your house to pwn so remember your place
    On reddit, on Wikipedia, on message boards , in emails, on reviews, and even on Facebook, Twitter , and Google+ , to the best of your ability. The thing about being in PR or marketing online is that no matter how pure your intentions, you will be scrutinized with skepticism. It doesn’t matter. I really can’t help myself. you protest.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Facebook] How to Use Google Plus to Boost your Overall Social Platform
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Use Google Plus to Boost your Overall Social Platform by Peg Fitzpatrick - Maximize Social Business. 'The biggest benefit of Google Plus is that it’s part of Google and therefore everything that you do helps with your Google search rankings. Social media is her passion.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Facebook] 48 Phenomenal SEO Guides, Tips & Tactics
    Facebook’s VP of Growth Gives You Tips on Growing Your Product by KISSmetrics. Alex Schultz, the VP of Growth at Facebook (and formerly marketing manager at eBay) “has no educational background in marketing, instead opting to get his masters in physics at University of Cambridge.” But change is.” by Forbes.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Dave Kerpen of Likeable Local.
  • SYNECORE  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
    'If you’re looking for new ways to capitalize on the consumer shift to SoLoMo and draw in nearby mobile users to your place of business, Facebook has you covered. In late January, Facebook announced a feature called Place Tips to help users receive contextually relevant information about nearby businesses directly in their News Feed.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] 15 B2B case studies show how content marketing drives ROI
    Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts. 35% say they have a documented content strategy (source: Content Marketing Institute). million. million.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] The Customer Experience Trap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | The Customer Experience Trap by Joe Ruiz - Maximize Social Business. 'I really do believe there are six essential customer experience questions that must be answered, after all I wrote a post about it. Comments Great post to share with my health care marketing folk. In the.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] Personas Are Great (Except When They Suck)
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale.
  • EARNEST ABOUT B2B  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] This is the week that was: Apps, hacks and content marketing advice
    Here’s an overview of all things B2B Marketing that have made us sit up straight, c**k a Roger Moore-esque eyebrow and take note in the last 7 days: App of the week: Team communication platform, Slack , creates a Facebook -style forum tool for projects within companies. Watch the well-put-together overview video here: https://slack.com/.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] To Everything Spin, Spin, Spin
    You and I call it Facebook but for the campaign, it was the fast track for reaching undecided voters who were overwhelmed by information.  'I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It’s okay, it’s even healthy to p**s some people off.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] 7 Secret Truths About the Benefits of Podcasting
    Twitter | Facebook | LinkedIn | 7 Secret Truths About the Benefits of Podcasting by Jonah Geil-Neufeld - Maximize Social Business. 'Hosting Your Own Show is a Networking Gold Mine Think about the difference between these two offers which you’ll make to the rockstar in your space: I’d love to sit down and pick your brain for an hour or so.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Facebook] Get Started with Video Marketing: DIY
    For broader distribution, you’ve got Yahoo, Vimeo, SnapChat, Tumblr, Facebook, et al. 'Have you wanted to get started with video marketing, but lack the budget to hire a production company? You need a minimum level of quality, true, but good-enough, professional-looking video is not that hard to achieve. You can even do it yourself. link].
  • SYNECORE  |  FRIDAY, FEBRUARY 20, 2015
    [Facebook] Businesses Flock to Facebook Mobile Ads: Should Yours?
    'Facebook is on a roll. At first a few and then a lot of businesses followed suit and flocked to Facebook mobile ads. One thing is for certain: a lot of businesses are truly bullish about Facebook mobile ads. Facebook Mobile Ads are Hot. Facebook mobile ads are hot, I mean really hot. Photo Credit: Facebook.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Facebook] How I Work with Jeff Ogden of Find New Customers
    Updated) I use Twitter and LinkedIn a lot plus Facebook sometimes and I find if you just keep helping people, more and more people connect to you all the time – people connect with me on LinkedIn and Twitter all day and all night and (Updated)I now have over 2,800 LinkedIn connections and over 6,500 Twitter followers. Thank you, Matt. link].
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 20, 2015
    [Facebook] 5 Ways to Use Facebook Groups for Your Business
    'When you think of Facebook for your business, you probably think of Facebook Pages. But are you a member of any Facebook Groups? If not, consider this post a little push because Pages and Groups can go hand-in-hand to boost your Facebook marketing efforts. This monthly Facebook column is contributed by Jim Belosic.
  • HUBSPOT  |  FRIDAY, FEBRUARY 20, 2015
    [Facebook] Gluten-Free, Juicing & Veganism: Marketing Strategies Behind 3 Major Diets
    Facebook, Twitter, and Pinterest are great places for marketers of vegan products to publish content. 'Vegan. Gluten-free. Paleo. Juicing. Mediterranean. Whether you abide by them or not, there''s no arguing that many diets have grown immensely popular in ways that aren''t so different from widely worn shoe brands or your favorite wearables.
  • WRITING ON THE WEB  |  FRIDAY, FEBRUARY 20, 2015
    [Facebook] 4 Reasons to Publish on a LinkedIn Blog
    You can also connect with her on Facebook , Twitter and of course, LinkedIn. 'Do you know about LinkedIn blogs? And are you blogging yet on LinkedIn ? I’m not yet, but I will be right after I write this blog post! Since early 2014, LinkedIn opened its publishing platform to its 300+ million users. Black text on a white background.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Facebook] Copywriting Lessons From Companies Doing It Right
    Squatty Potty has over 21,000 likes on Facebook and 4.5 Eat24 came across my radar after reading their post about breaking up with Facebook. For a company blog that gets admirable, but by no means voluminous, shares and interaction, the Facebook post went Wonka-elevator-through-the-glass-ceiling viral. m not the audience here.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Facebook] How to Avoid Turning Off Traditional Stakeholders in Higher Education Marketing
    You may be running a university-wide website, Facebook, and email marketing campaign with a two-person content management team. Your Facebook page has been a great way to drive quality prospects to your blog and eventually to your inquiry page, keep it. Questions First. Strategy Second. 1) So You Want to Change Things Up a Bit.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Facebook] 5 Customer Retention Tools for Long Term Ecommerce Success
    For example: you may be willing to pay 3 cents for a share on Facebook, but 30 points is a stronger motivator for your customer than 3 cents. 'A study in the Harvard Business Review showed that increasing customer retention by 5% can lead to a 25% - 95% increase in profit. But what is customer retention, and how do you increase it by 5%?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Facebook] Social Selling 101 – 3 Social Technologies To Get You Started
    Just focus on figuring out how to participate in a social conversation and getting connections through LinkedIn, Twitter, and Facebook. Buffer  can connect you to LinkedIn, Google+, Facebook, & Twitter. Be careful not to post too much on Facebook, Google+, and LinkedIn as it can hurt your engagement. Begin at the beginning.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 18, 2015
    [Facebook] What is Right with HR Recruitment Technology
    Twitter | Facebook | LinkedIn | What is Right with HR Recruitment Technology by Laurianne Laval - Maximize Social Business. 'Before explaining what is right in HR Tech, let’s first define what HR Technology is. Keywords surrounding the HR world started to flood the web. Laurianne is Public Relations Manager at myjobcompany.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Facebook] Lessons on responding to negative online comments
    Maybe it’s a bad Yelp review, a negative comment on your Facebook page or an irate customer on Twitter. Maybe it''s a bad Yelp review, a negative comment on your Facebook page or an irate customer on Twitter. 'By Amber Osbourne, {grow} Contributing Columnist Recently, I saw the movie Chef. Don’t. Recently, I saw the movie Chef.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Facebook] How to Set Up Multi-Product Ads on Facebook [Quick Tip]
    'In June of last year, Facebook announced a new ad format called "multi-product ads" that caught the attention of many Facebook advertisers. Quick movers were able to make the most of the new ad format using the Facebook Ads API , but others had to wait for Facebook to fully incorporate the format into its advertising product.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Facebook] Marketo and Facebook—Delivering The Right Message at The Right Time
    But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Taken together, Facebook and Marketo have made this a lot easier. But how?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Facebook] Pinterest Adds App Pins and Possibly a ‘Buy’ Button
    The site might not get as much attention as its social siblings, Facebook and Twitter, but it’s on its way. Facebook is experimenting with a similar feature. 'Need help with a remodeling project? Tapped out of dinner ideas? Looking for an awesome wedding gift? Pinterest is cozying up with Apple to offer an app pin.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Facebook] Facebook Launches ‘Relevance Score’ for Ads
    'Like your high school English teacher, Facebook is breaking out the red pen. You won’t receive a letter grade, but Facebook will be grading ads on a score of 1 to 10. According to Facebook , “the score is based on the positive and negative feedback we expect an ad to receive from its target audience.”
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 17, 2015
    [Facebook] Content Marketing Personalization: Build Relationships At Scale
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'I know you’re wondering “what the heck is content marketing personalization?” ” I promise I will get to that. But first, I want to tell you a brief story I am pretty certain you can relate to. laughed a little.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 17, 2015
    [Facebook] Introducing: Jelly, the Social App Non-Profits Should Jump On
    'Sure, a non-profit page on Facebook or Twitter can keep current supporters up-to-date, but what about reaching new people? While your followers on Twitter and Facebook already know about your non-profit, those posting inquiries on Jelly may not. It’s similar to other Q&A platforms like Quora and Ask.com. How does Jelly work?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Facebook] How To Use SlideShare For Content Repackaging
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How To Use SlideShare For Content Repackaging by Ann Smarty - Maximize Social Business. 'Content repackaging is the number one content strategy that not enough people are using. She has 7 years of experience in search and social media marketing. SlideShare
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Facebook] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    But it''s likely they found your content after seeing it on Facebook or their favorite blog. 'One of our main jobs as marketers is to acquire new customers. To start acquiring them, we need to get our company name out there. Or as marketers would say, "build brand awareness.". but it''s actually a crucial component of the buyer''s journey.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Facebook] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI).  Your Facebook page, Twitter account, and any other social media presence can never be effective on its own. But what about B2B marketers? Look at it this way.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 16, 2015
    [Facebook] When Social Media Influence Marketing Becomes the Brand
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | When Social Media Influence Marketing Becomes the Brand by Raymond Morin - Maximize Social Business. 'Last fall, a young graduate of ISCOM in Paris asked me to help for writing her thesis on the phenomenon of influence in social media. Social Media Influence
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Facebook] 7 Ways to Speed Up Your Content Creation
    Great CTAs include phrases such as “Please share your thoughts on our Facebook page!” or “Help us spread the word about this by sharing with your friends on Twitter and Facebook.”. 'These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. Me, personally?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 16, 2015
    [Facebook] 10 soul-grabbing brands that prove you don’t need SEO to succeed
    million Facebook Likes. 'It’s not often that I disagree with the super-smart author and entrepreneur Seth Godin but today is one of those days. He recently wrote a wonderful and provocative post called “ Is Google making the web stupid ?” the subscribers to this blog are its backbone). Godin sort of contradicts himself.
  • HUBSPOT  |  SATURDAY, FEBRUARY 14, 2015
    [Facebook] 14 Mesmerizing Cinemagraphs That Show Off Facebook's New Ad Format
    Facebook and Instagram are are reportedly discussing discussing a new advertising format that they hope will lure brands: the cinemagraph. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. What''s a cinemagraph, you ask? Consider what you can do by mixing video and still images.
  • FATHOM  |  FRIDAY, FEBRUARY 13, 2015
    [Facebook] Use Social Media to Show Your Customers Some Love This Valentine’s Day
    Generate more followers on Twitter or likes to your Facebook page by simply putting out engaging content that sparks the interests to your customers on a regular basis. Check your comments on Facebook and your Twitter mentions. You can learn a lot about your business through the eyes of your customers. Listen to your customers.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Facebook] Interesting Infographics: 5 Steps to Getting More Engagement with your Visual Content
    Infographics Social Media content marketing Facebook home hubspot infographic instagram social media sizes Twitter 'Have you noticed a significant increase in visual content across social networks and blogs? Even Twitter is no longer simply 140 characters. We need to add images, animated GIFs and video. Identify an awesome topic.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Facebook] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    Facebook is simply not an appropriate channel for hedge funds, and posting comments on independent blogs or online publications will not yield meaningful results. Ideally, those plans will also avoid many of the non-productive tactics that marketers are known to promote. No plan = lots of wheel-spinning + no tangible business outcomes.
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 13, 2015
    [Facebook] How Brand Builders Can Prep For Content Creators
    Twitter | Facebook | LinkedIn | YouTube |. 'One of the many things I do for my clientele is to construct a totality of vision. This is especially important with people who develop brands. When one begins to look at the process, pieces and taxonomy that go into constructing a brand, they often forget about smaller and more ancillary pieces.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Facebook] How to Hire The Perfect Person To Run Your Social Media
    Example 1: You’ve built a decent following on Twitter, Facebook , and Instagram. The rock-bottom minimum results required to keep the project going (say, 1,000 new Facebook likes per month). To have a PR agency manage your Facebook page, expect to spend $2,500 to $5,000 per month. If so, you’re not alone. Social media marketing.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Facebook] Top 5 Marketing Initiatives for Accounting & Financial Services Firms
    Social media : Share your content, network with industry influencers, and lead ongoing industry conversations on platforms like LinkedIn, Twitter, and Facebook. 'It’s no surprise that marketing is top-of-mind for many firms in the accounting and financial services industry. On Twitter+ or LinkedIn?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 12, 2015
    [Facebook] 6 Great B2B Business, Marketing, and Strategy Books
    B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. 'It’s been proven that high income earners read more books than other demographics. Good to Great by Jim Collins. Current Cost: $15.99 on Kindle. Current Cost: $8.35 on Kindle.
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Facebook] Ready to Promote Your Video? Sharing May Not Be Enough
    Facebook Ads. Facebook is a great way to reach customers when they’re socially connecting to what matters to them. Finally, Facebook ads can even be used to target audiences based on what they do on other websites outside of Facebook. Facebook and Twitter are great for getting noticed when people are engaging socially.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Facebook] Why You Need To Be On Pinterest
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Why You Need To Be On Pinterest by Jeff Sieh - Maximize Social Business. 'Well, the holidays are over, taxes are rapidly approaching their due date, and all those January 1st social media prediction posts should have run their course.  by Sue Anne Dunlevie. Pinterest
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Facebook] 4 Steps to Running a Successful Twitter Chat
    Your Facebook fans might not also be your fans on Twitter, so promote your chat to the right audiences on the right platform. 'Author: Shanna Cook So you want to run a Twitter Chat—awesome! Before you jump in and get started, let’s dig into this question: what is a twitter chat, really? What are the do’s and don’ts of running a twitter chat?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Facebook] The line between Media and Brands is blurring fast
    There’s a reason BuzzFeed and its many clones are wildly popular and fill our Facebook feeds. Let’s add to that the ratcheting down of organic brand visibility on Facebook and Twitter. There’s a reason BuzzFeed and its many clones are wildly popular and fill our Facebook feeds. 'by Chad Pollitt, {grow} Community Member.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Facebook] Overlooking These 4 Things with Your Social Media and PR?
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Overlooking These 4 Things with Your Social Media and PR? 'As a PR pro, you’ve gone from press releases to a whole new world of inbound marketing where you’re expected to create compelling content for use across multiple channels. by Maggie Patterson - Maximize Social Business.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Facebook] How to Prepare for Your Next Job Interview
    Discover if you have connections with other employees using LinkedIn or Facebook Graph Search. Using LinkedIn or Facebook can help you search for friends you have in common with the person who is interviewing you. 'Applying for jobs isn''t easy. To start, your resume should be immaculate. And then one day you do! Let’s be honest.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Facebook] 3 Surprising Ways to Succeed in Social Media
    can’t jump into Twitter and Facebook and LinkedIn and say, Want to buy a watch ? Facebook Reachageddon. Over the last several years Facebook has decreased the amount of organic reach that businesses get with every quarter that goes by. How to Advertise on Facebook Effectively. 1,402 Facebook members are fans.
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 11, 2015
    [Facebook] 29 Amazing Content Marketing Quotes To Inspire You
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'In our Strategy work, we help brands build and hone their content strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. Here are some of our favorites content marketing quotes.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Facebook] Internal Social Business for Leaders series: 3. Be yourself
    You may not be Twitter or Facebook type, and you may have no interest in sharing with all employees in your organization what you had for breakfast this morning, but status updates in internal social platforms are probably the best bang for your online participation buck. ” Don’t worry, here’s where the fun begins. Video.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Facebook] 7 Ways to Spot Amazing Freelance Writers
    If the stuff your potential freelancer writes tends to get shared a lot on Facebook, Twitter, and other popular social media sites, it indicates that he or she knows  how to engage readers. 'Image source. Freelance writers aren’t very hard to spot, but finding amazing freelancers can be something else entirely. They have an awesome website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Facebook] But Everyone Else is Doing It: Why There are So Many Illegal Social Media Contests
    It could mean the time you take to comment on a blog post, complete a questionnaire, or Like someone’s Facebook page. Create lasting relationships with your audience by inviting them to participate in a meaningful way (rather than just “Liking” your Facebook page or Instagram post). 'By Kerry Gorgone, {grow} Contributing Columnist.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 11, 2015
    [Facebook] Secrets of Busy Bloggers: 4 Social Media Time Savers
    must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. 'Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. Use a VA.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Facebook] 7 Ways to Increase Email Engagement
    If the goal is to get more Facebook fans, the copy of the email needs to be written around the objective, and that call to action should be obvious and easy to follow. 'Email marketing is one of the most effective ways for Asia Pacific businesses to reach customers and prospects directly. Start With the Subject Line. Need more guidelines?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 10, 2015
    [Facebook] Wikipedia Management for Dummies
    ” you ask, “I can do everything my client wants with my own sites, through social media like Facebook and Twitter , and through SEO.” “Why should I?,” ” No you can’t. While I am still scared of my own reddit shadow, I have embraced Wikipedia in a big way. My best advice is: don’t be shady.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 10, 2015
    [Facebook] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
    We’ve moved from a time of mass communications to one of masses of communicators; your customers are sharing their experiences through Twitter, Facebook, YouTube and other platforms at a rate that will continue to accelerate. As '7 Frequently Overlooked, Back-to-Basics Tips for  B2B Marketers. So it’s time for a strong reminder and refresher!
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Facebook] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    What type of posts generate the most engagement on Facebook? Among “prestige” consumer brands, over the past four years, less than 0.25% of new customers were acquired through Facebook and less than.01% from Twitter; this compares to almost 10% for paid search and 7% for email marketing. Facebook Statistics. CMO ).
  • HUBSPOT  |  TUESDAY, FEBRUARY 10, 2015
    [Facebook] The Growth Show: Guy Kawasaki on Unconventional Social Media Strategies
    Why Guy publishes on LinkedIn over Facebook. 'This is the first episode of The Growth Show , a new podcast from HubSpot for leaders consumed with driving growth -- growing a business, growing a movement, growing an idea, growing a team. Each week, we''ll sit down with someone who has achieved remarkable growth and unpack how he or she did it.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Facebook] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 2
    However, a good rule of thumb to follow for Google+ is to post one time per day, similar to posting on Facebook. 'We were thrilled with the turnout for our most recent webinar, B2B SEO: 10 Mistakes You Don’t Know You’re Making. Alicia Hale has already answered 5 questions in part 1 of this series , and the remaining 5 will be answered here!
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 9, 2015
    [Facebook] Are Salespeople Overlooking Video?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Are Salespeople Overlooking Video? 'Everything that we read today about social sales points to three consistent facts … We have moved away from the pitch and instead toward the conversation. Jamieson contributes a monthly column on Social Selling. Social Sales
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