• KAPOST  |  WEDNESDAY, MAY 4, 2016
    [Facebook] 6 Steps to a Killer Brand Awareness Campaign
    Don’t advertise everywhere—Facebook, Pinterest, Snapchat, et al.—if Did the Facebook campaign flop while the blog you guest-wrote came out on top? Maybe you got more impressions from the Facebook campaign than views on the blog, but you spent more time on the Facebook campaign. The problem is that it’s not exactly true.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Facebook] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. topic.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Facebook] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    that hype matches reality when a Facebook. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Facebook] The Rules of Engagement on Facebook
    Learn the 5 Facebook Principles
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Facebook] How the New Facebook News Feed Changes Your Content Strategy
    On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 3, 2016
    [Facebook] 20 Marketing Trends & Predictions for 2013 & Beyond
    We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Facebook] How to Use Facebook for Mobile Marketing
    Over 500 million people use Facebook on a mobile device. See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Facebook] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Facebook] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Facebook] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. Facebook Page are even better. your Facebook Page? So, as social.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Facebook] Does Your Content Need a Permanent Home?
    Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. Facebook controls the Facebook universe. ROI facebook Featured LinkedIn MediumHere’s a checklist of 5 questions that will help you determine the answer. 1.
  • BIZNOLOGY  |  TUESDAY, MAY 3, 2016
    [Facebook] Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire
    I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai. While it’s important to have followers, it’s equally important to have room to breathe and room to follow.
  • BRANDPOINT  |  TUESDAY, MAY 3, 2016
    [Facebook] 3 Ways to Encourage Employees and Co-Workers to Share Your Content
    Organic reach on many social platforms has been on the decline for some time now, and   Facebook’s introduction of Instant Articles   (officially launched April 12 th ) seems to be the final nail in the virtual coffin. The end of organic reach. So how can you reasonably encourage them to engage with your brand’s content?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Facebook] 5 Steps to Amplify Your Paid Social Campaigns
    For example, ads about industry-focused events will probably do well on LinkedIn if they are targeted to a specific industry, but may not perform as well on Facebook. 4. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. billion worldwide. Define Your Goals. Identify Your Audience.
  • HUBSPOT  |  TUESDAY, MAY 3, 2016
    [Facebook] Digital Does Not Mean "Just Build a Website"
    Facebook and Google capitalize on user impatience with their Instant Articles and Accelerated Mobile Pages products. The problem is not that content creators cannot make money in digital. The problem is digital facsimiles of print products are not what the customer wants. Data support this. The mindset needs to shift. Time to Get Started.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 3, 2016
    [Facebook] Are you ready for the mega-shift from social media to private media?
    Snapchat is a juggernaut with the 18-24 age group, now earning more daily check-ins than Facebook. ” Facebook is the social network for most of the world, yet their major investment is in the development of private Facebook Messenger, including bots that would help companies scale “human” interaction through the service.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 3, 2016
    [Facebook] 4 Ways You Can Use Facebook Ads to Set Fire to Your Mobile Marketing
    The post 4 Ways You Can Use Facebook Ads to Set Fire to Your Mobile Marketing appeared first on Marketing Insider Group. Here’s something interesting: mobile advertising is expected to reach a downright staggering $46 billion by the year 2019. Why should you care? Mobile
  • IKO-SYSTEMS  |  MONDAY, MAY 2, 2016
    [Facebook] The Amazing Power Of Multi-touch Lead Engagement
    If your leads engage with your message in front of their laptop, on their phone, through a paid advertisement, an email, a Facebook ad, a phone call – all these channels prompt a different association with the viewer. A young man was walking with his boss on the way to talk business with a client. This is part of business.”. Emails.
  • CONTENTLY  |  MONDAY, MAY 2, 2016
    [Facebook] Best Branded Content of April: The VR Wave is Here
    In March, Google released a frills-free version of Facebook Instant Articles with  Google Posts. Just as Instant Articles publish directly to the Facebook feed, Google Posts publish directly to Google search results. The biggest highlight was HTC Vive. Right now, it has one big advantage: It lets you move around. Who am I to resist?
  • FATHOM  |  MONDAY, MAY 2, 2016
    [Facebook] Video is Killing the Written Content Star
    This applies doubly for live videos, such as those produced from Facebook Live. According to Cisco , global consumer internet video traffic will be 80% of all consumer Internet traffic in 2019. This number is substantially higher than the 64% of internet video traffic in 2014. As such, 2016 has been dubbed ‘The Year of Video’. million words”.
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Facebook] 11 Helpful Resources for Improving Your Business Skills
    Their whole mantra is that you can learn anything for free -- and, like Facebook , they claim their services will always be free. Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 2, 2016
    [Facebook] When all the hard work on social media … just doesn’t work
    Social Media, especially Facebook, has become another broadcast media.  I’ve known Ray Hiltz for nearly five years. We became close social media chums, and the friendship solidified when I spoke at his content marketing event in Montreal in 2013. ” First time I met Ray, with Nancy Locke. And, it didn’t work. What went wrong?
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Facebook] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    For example, recent research has shown that teens and millennials are moving away from Facebook and into other social networks like Instagram and Snapchat. It'll cover the key stats, pros, and cons for Facebook, Twitter, Instagram, LinkedIn, Pinterest, and Snapchat. It's not a one-size-fits-all solution. Social Media Daily IGSS
  • B2B MARKETING INSIDER  |  SATURDAY, APRIL 30, 2016
    [Facebook] How to Tastefully Use GIF Humor in Content Marketing
    Recently many other platforms started accepting the GIF format, including Twitter, Pinterest, Instagram, and Facebook who all allow the GIF auto-play to happen. GIFs have been the go-to format for many artists on Tumblr for years. The post How to Tastefully Use GIF Humor in Content Marketing appeared first on Marketing Insider Group.
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Facebook] This Week in Content Marketing: The Future of Television Advertising Is Native
    In this episode of This Old Marketing, Robert and I discuss Facebook’s dominance in digital advertising and predict how it will fill the biggest gap in its business model: Content. Facebook’s scary new world for media companies (6:23): Facebook has created a scary new world for media companies, according to Business Insider.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Facebook] A boxer, magician and writer walked into AdWeek: Lessons in marketing from other industries
    Throughout the 50 minute chat hosted by Facebook, Dynamo stayed on brand and on message. In fact I think he mentioned Facebook more than his interviewer – Facebook’s for EMEA, Nicola Mendelsohn. It was her openness to change and her view that the story is not something that she owned, or that was static that was interesting.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Facebook] Why Facebook’s Future Is Brighter Than All of Social Media’s
    When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. Why have these promising platforms failed, while competitors like Facebook, Instagram, and YouTube prevailed? At the core, social media has always been about connections made between individuals.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Facebook] Strategies to Drive Member Engagement
    These include groups on Facebook and LinkedIn and hashtag-based Twitter chats. Over time, you’ve collected a wealth of data on your members. That’s because your members are engaged with your organizations for reasons that are beyond materialistic. They care about your mission and work. They’re regularly reading your content. Final Thoughts.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Facebook] An A to Z of Content Marketing Best Practices
    Facebook. Recent research  showed Facebook drives more referral traffic than even Google for the top 400 digital publishers. There’s a lot to know about content marketing. You’ve got the content creation part, the social media part, the SEO. The audience growth, the influencers… Sometimes it seems like it just goes on and on. Audience.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Facebook] Thinx’s CEO Talks Feminism, Advertising, and Conscious Capitalism
    ” These are the questions that Thinx CEO Miki Agrawal has attempted to answer with content campaigns spewed across New York City’s public transportation system and embedded in our Facebook feeds. How does that work?” ” “Why would anyone want to bleed in their underwear?” It turns out that she had a lot to say.
  • OPENTOPIC  |  THURSDAY, APRIL 28, 2016
    [Facebook] Merkle’s 2016 Performance Marketing Executive Summit
    Opentopic blog >> merkleinc.com Since Facebook coined the term “people-based marketing” in 2014, it’s garnered massive attention, and for good reason. People-based marketing creates enormous potential to simultaneously increase. Marketing ROI undefined
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Facebook] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    It can be difficult to see that through all of the cluttered Facebook posts about babies, and Candy Crush invites, and updates from major sports teams that somewhere in that mix there is a human being that needs a new job.that you can provide them. Giving people a glimpse of something that they could truly otherwise only imagine.
  • ACT-ON  |  THURSDAY, APRIL 28, 2016
    [Facebook] Why Formulas Work Better than Templates for Email
    The EXACT Template that Pulled 308,074 Emails from Facebook!”. “Grab the 3 Follow-Up Email Templates that Got a 70% Response Rate – in Silicon Valley!”. The Sales Email that Won 16 New B2B Customers!”. You’ve seen these types of promises before. The templates come gift-wrapped in blog posts, PDFs, and eBooks. What gives? But it’s not likely.
  • CONTENTLY  |  WEDNESDAY, APRIL 27, 2016
    [Facebook] 10 LinkedIn Messages You Should Never Send to Freelancers
    “I just reached out to you over Twitter, email, and Facebook and you didn’t respond, so I thought I’d try you here.” This article originally appeared on The Freelancer. But that doesn’t mean everything in our inboxes is useful. Far from it. You’re welcome. 1. Could you write about it?” ” 2.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Facebook] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    Similar to Facebook, you can build groups in Chatter. These conversations don’t get drowned out by other voices like they might in a Facebook newsfeed. Does the thought of opening your email Monday morning stress you out? After an eight hour work day, do you feel like you spent 18 hours in meetings? Building Groups. volleyball).
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Facebook] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    Because they found it was an even better way to showcase their radical approach to transparency than other social networks like Facebook. Facebook is a spot for updating our community and having one on one conversations," read the post. It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Facebook] Ghostcodes makes Snapchat more marketer-friendly
    However, that might be because that the only way to encounter a brand on Snapchat is through an ad, whether a Snapcode (a branded QR code leading to your profile) found on Instagram, a Facebook post with the username, or sponsored content on Snapchat. By Kiki Schirr, {grow} Contributing Columnist. could not agree more. Best practices.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Facebook] Beyond the Blog
    As soon as Facebook opens up its Instant Articles technology to brands this spring, Coca-Cola will be on there as well. Facebook has pushed its organic and paid video options heavily, with its platform receiving over 100 million daily hours of video viewing time each day. “That’s the strength of Facebook.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Facebook] Launching your social campaign with guns blazing!
    Facebook : /chrisabraham 5k followers. Share on Facebook. Like Facebook Page. Review Facebook Page. Like Facebook Post. Influencer Marketing Internet Marketing Social Media Marketing Aaron Amazon American Bar Association Facebook Google instagram linkedin social media twitter YouTubefollowers. followers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Facebook] The 10 Don’ts of Twitter for B2B Marketing
    With limited character count and a constant stream of communication, it’s not meant to provide the same information as other social media channels like Facebook and LinkedIn. On the other hand, Facebook posts can be much more detailed and LinkedIn updates should be more insightful. Why is it so important to avoid Twitter bad practices?
  • BRANDPOINT  |  TUESDAY, APRIL 26, 2016
    [Facebook] The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
    Crafting the perfect Facebook post is like cooking the perfect over-medium fried egg — easy to get it close but difficult to master. It doesn’t require a great deal of skill to post something on Facebook or fry a perfect over-medium egg, but to do it well, there are some things you need to really pay attention to. The image. Its 1.4
  • ION INTERACTIVE  |  TUESDAY, APRIL 26, 2016
    [Facebook] Hot Off The Press: Interactive Content Trends
    This can mean content created for Facebook campaigns or even based on a specific audience. Each month at ion, we hold a staff webinar that focuses on the current trends in the interactive content space. We typically keep this meeting internal but there is a lot of valuable information that could be useful to other content marketers as well.
  • CONTENT STANDARD  |  TUESDAY, APRIL 26, 2016
    [Facebook] 5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
    Wishpond research shows that 43 percent of Pinterest users like to associate with brands (whereas only 24 percent of Facebook users do). Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. Today, it boasts over 100 million monthly active users, predominantly women. Starbucks.
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Facebook] How Major Brands Are Winning Through Episodic Content
    The show is split into six episodes, distributed across multiple channels – a microsite, Facebook, and a custom YouTube channel. For example, Toshiba and Intel invite viewers to share their favorite food pairings on Instagram and connect through social media channels, such as Twitter, Facebook and Pinterest. Why Episodic Content?
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Facebook] 7 Takeaways From Cision’s ‘State of the Media’ Report
    Even as Twitter has faded a bit compared to platforms like Facebook, Instagram, and Pinterest, it’ll be interesting to see if the media can keep Twitter competitive. 4. As soon as technology changes, it doesn’t take long for the media industry to start evolving with it. But how? Here are the most important findings. 1. ” 3.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Facebook] The Facebook Live Broadcast That Will Ruin Your Childhood
    It was Hasbro posting on Facebook. Yesterday, Hasbro jumped on the bandwagon of Facebook Live, the live-streaming feature rolled out to the masses in late January that quickly become popular—in part because Facebook has aggressively promoted live-streams to followers through push notifications. Social Facebook Live Featured
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Facebook] The Quest for the Perfect Headline
    In 2013, Upworthy surged to 90 million readers in November 2013 behind the appeal of conversational clickbait that took off thanks to Facebook’s algorithm. ” But the evolution of Facebook has complicated that playing field. Media buzzfeed clickbait facebook Featured headlines The New York Times Upworthy
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Facebook] 3 Key Takeaways from Social Media Marketing World
    Provide unique access to subject matter experts and open up the opportunity for people to ask questions and converse via live sharing platforms such as Periscope, Facebook Live, and Blab.im. While all the sessions were packed with knowledge, here are three insightful takeaways that were echoed throughout the conference: 1. Be accessible.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Facebook] Why Is Social Media Marketing So Popular?
    Then along comes Friendster, MySpace…and then Facebook. Facebook itself originally was only open to Ivy League schools and their students and, eventually, opened to college students everywhere. Sharing opinions (Facebook, Twitter). Facebook acquires Instagram. Let’s play a game. Think of your life now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2016
    [Facebook] I’ll be telling my stories on Sundays
    It’s a great new technology — I’m a big fan of Blab and have done a few Facebook live and Periscope events. Related Stories Four ways Facebook Instant Articles will dramatically impact marketing The business case for unbranded content Break the mold: Why content marketing needs to be like a chalupa. It's just not me.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Facebook] The Seductive Power of the Dark Side [Rented Land]
    John went on, “Trouble is, so much of the choice land – the land where all the ‘people’ are – is already owned by someone else: by Google, Facebook, Twitter, LinkedIn, Yahoo, and Apple (in apps, anyway). Brands of all sizes built their content houses on Facebook, amassing, in some cases, millions of followers. Rent is skyrocketing.
  • CONTENT STANDARD  |  SATURDAY, APRIL 23, 2016
    [Facebook] Cashing in on Messaging Apps: How the Marketer Can Help the World Move On
    With Facebook Messenger for Business rolling out at the beginning of this year, messaging apps have gone from a distant, foreign blip on marketers’ radar to a front-and-center focus. Venmo, Facebook, and Snapchat are three apps to have rolled out mobile payment options over the past few years as well. The Digital Wallet.
  • HUBSPOT  |  SATURDAY, APRIL 23, 2016
    [Facebook] The Ultimate Ad Dimension Cheat Sheet for Facebook, Twitter, LinkedIn & Other Social Networks [Infographic]
    To ensure you know the correct image dimensions for advertising on Facebook, Twitter, LinkedIn, and YouTube, the folks at Dot Com Infoway created the infographic below. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. People remember what they see more than what they read.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2016
    [Facebook] 4 Ways to Make Your Video Content More Measurable
    For example, this humorous explainer video by Poo Pourri has received more than 36 million views on YouTube alone, and helped grow their Facebook fan base by 70% and doubled their Twitter following, according to Social Media Today. That’s And yet, many marketers still struggle to quantify and measure its ROI. Attract . Engage . Convert.
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Facebook] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    While every other publisher just sees shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.), Pound can see how a piece of content starts the night on Twitter, then gets picked up by a cluster of sharers and goes viral on Facebook, and even spreads to “dark social” platforms like Gmail and chat apps. Buzzkill?
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Facebook] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    Become a Facebook fan of Infer. Press Release: Deep Integration Between Marketing Automation and Predictive Solutions Helps Growing Companies Optimize Marketing and Sales. three weeks). With visibility into separate behavior and fit scores, marketing and sales gain a new lens into their prospects across multiple important dimensions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Facebook] Highlights from my #SMMW keynote speech
    In fact over the last three years , 98 percent of all marketing dollars have gone to just seven platforms — Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn and Pinterest. This week I had the honor of giving the closing keynote address at Social Media Marketing World , the biggest social media marketing gathering in the world.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Facebook] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    Google search ads are the granddaddy of digital native advertising, and in-feed Facebook ads are the most lucrative type of native advertising today. As Contently’s editor-in-chief, my job is to immerse myself in every intricacy of the content marketing industry. Keith, Palatine Bridge, New York. Pretty simple. José, Madrid, Spain.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Facebook] Under the Influence
    Social facebook Featured Influencer marketing Instagram YouTubeIt was January 27, 1987, and the New York Giants were a minute away from winning the Super Bowl. Phil Simms, the team’s quarterback and soon-to-be Super Bowl MVP, got a tap on his shoulder. Simms was instructed to repeat “I’m going to Disney World!”
  • HUBSPOT  |  WEDNESDAY, APRIL 20, 2016
    [Facebook] Snapchat is Growing Up
    There’s no editing, like on Facebook. Life on Instagram, Twitter and Facebook, for example, tends to be more about the rush of scoring likes and comments. Many Instagram and Facebook users even view these things as a barometer of popularity and self-worth. Whether or not you use it, we’ve all heard of Snapchat. Period. Period.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Facebook] How Account Based Advertising Really Works
    How do companies like LinkedIn and Facebook know where we work? Building account lists on Facebook is still a manual and tedious process, because media costs on Facebook are so much lower than most traditional B2B outlets it can be a very cost-effective component to add to an account based advertising program. IP Targeting.
  • ION INTERACTIVE  |  WEDNESDAY, APRIL 20, 2016
    [Facebook] How Interactive Marketing Can Increase Website Conversions
    Even Facebook has realized it can increase audience engagement through interactive ads. Anna Talerico, ion interactive's EVP and co-founder. Consumers are inundated with options, and studies show that marketers usually have less than ten seconds to grab attention. So what’s a web marketer to do? The result?
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Facebook] Digital Marketing 2016: Top 100 Influencers and Brands
    Facebook , SEO and Twitter all received an 8% share of voice, followed by Strategy , Advertising and Analytics. The internet has drastically changed how consumers behave and how businesses market their products and services. WHAT ARE THE EXPERTS SAYING? Jeff Bullas  – CEO at  Jeffbullas.com Pty Ltd. My advice for this year onward?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 20, 2016
    [Facebook] Are you ready for the true digital natives?
    Instead, this group is turning to video on YouTube as well as on Facebook. By Rachel Kerstetter, PR Architect, Sonnhalter. The Millennial generation has been a hot topic for managers and marketers for many years now; in fact you used to call us Generation Y. But the generation after is what I would consider truly digital natives. Video.
  • KAPOST  |  WEDNESDAY, APRIL 20, 2016
    [Facebook] Want to Generate More Leads? Try These 6 Tips
    Both Twitter and Facebook now have  ad campaigns specifically designed  to help you acquire leads. As we continue to see improvements in marketing automation, demand generation, and analytics, marketers are being held more and more accountable for generating leads. No—that’s the job of the business development team. Develop Gated Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2016
    [Facebook] 3 Social media lessons I learned from my painful hospital stay
    This was Mad Mars from the very recent past: 1-Scan Facebook and Twitter feeds. 3-Engage in threaded debates. I don’t know about you, but I have never changed my opinion because of a Facebook or Twitter debate, and I doubt I have changed anyone’s mind, either. By Mars Dorian, {grow} Contributing Columnist. Who knows?
  • CONTENTLY  |  TUESDAY, APRIL 19, 2016
    [Facebook] The Customer Service Arms Race
    At the same time, the meteoric rise of Facebook Messenger, WhatsApp, and other instant messaging services promises a whole new environment and approach to customer service. Zuckerberg recently used the example of 1-800-Flowers at his keynote to F8 , Facebook’s annual developer conference. Chat with us. have a few questions.”
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Facebook] Measuring Your Marketing ROI and Effectiveness
    And most metrics, like Facebook Likes and Twitter Follows, are of limited value because they don’t tell the entire story. Marketing ROI is an enigma for many professional services firms thanks. Most executives find it easier to locate a unicorn than determine their firm’s marketing ROI. Don’t get me wrong. High-Growth and Marketing ROI.
  • BIZNOLOGY  |  TUESDAY, APRIL 19, 2016
    [Facebook] SOCi allows me to load up on topical social content and then let go
    That wasn’t OK with me so I created a Facebook Page , a Twitter Profile , and a Google+ Page for the 9Round gym I attend at Penrose Square. He, his partners, and trainers are not prioritizing social media marketing and currently are maintaining a single Facebook Page and Twitter Profile for all of their Northern Virginia locations.
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Facebook] The Top 3 Ways to Use User-Generated Content in Ecommerce
    Yotpo data shows user-generated content increases click-through rates for Facebook ads by 300% and leads to a 50% drop in both cost-per-click and cost-per-acquisition. 3) Boost Visibility in Search Engine Marketing. Social proof is essential to any marketing strategy. This is where UGC comes in. Takeaways. Ecommerce Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 19, 2016
    [Facebook] Facebook and Snapchat at war, and four other groovy media trends
    Facebook and Snapchat and content wars. Listen in for some TREMENDIFIED new insights on: Snapchat rejected Facebook’s takeover bid last year. Watch out for this ZUCKERFICATION of Facebook Messenger. Facebook and Snapchat … AT WAR? Facebook and Snapchat and content wars. So much going on today! OH MY!
  • OPENTOPIC  |  MONDAY, APRIL 18, 2016
    [Facebook] Artificial Intelligence: The Promise of Limitless Possibilities
    Opentopic blog >> business2community.com Artificial intelligence (AI), one of 20 core technologies I identified back in 1983 as the drivers of exponential economic value creation, is rapidly working its way into our lives from Amazon’s Alexa and Facebook’s M, to Google’s Now and Apple’s Siri. Cognitive Technology undefined
  • HALEY MARKETING  |  MONDAY, APRIL 18, 2016
    [Facebook] Is Your Blog Content Missing a Visual Element?
    Engagement rate on Facebook for photos averages 0.37% where text only is 0.27% (this translates to a 37% higher level of engagement for photos over text.) So you’re blogging – that’s great! Blogging is the basis of a great content marketing strategy and opens the doors to many other opportunities. Jeff Bullas. Jeff Bullas. HubSpot. HubSpot.
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Facebook] How to Use Facebook for Business: 13 Essential Tips [Infographic]
    Facebook is constantly making changes to the design of the profiles -- for businesses and individuals alike. There are a lot of ways Facebook is helping brands build a follower base, increase visibility, improve branding, communicate with and engage fans, and even drive traffic and leads. Social Media Daily IGSS
  • HUBSPOT  |  MONDAY, APRIL 18, 2016
    [Facebook] How to Use Twitter Retargeting Ads to Generate More Customers
    GoChime automatically syncs HubSpot lists to Twitter and Facebook to make retargeting your database simple. Instead, this experiment is meant to help you take a step back and make an educated assumption of whether or not Twitter Ads (or any other social ad platform, like Facebook) can be used to influence your overall lead-to-customer rate.
  • JUNTA 42  |  SATURDAY, APRIL 16, 2016
    [Facebook] This Week in Content Marketing: The Seduction of Rented Land
    In this episode of This Old Marketing, Robert and I ponder the pros and cons of Facebook’s decision to enable third-party branded content for verified publishers and influencers. This article is paired with one from Digiday , which reports that Facebook page traffic declined 20% from January to March. We aren’t quite sure.
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Facebook] 4 Virtual Reality Rules for Brands
    The target audience won’t be the billions of people who visit Facebook or Youtube—at least,  not yet. 3. Will virtual reality  replace TV  in 10 years? Will headsets  make iPhones obsolete ? Will all brands have to make all their content VR to stay relevant? But here’s the reality: It’s too early to tell.
  • HALEY MARKETING  |  FRIDAY, APRIL 15, 2016
    [Facebook] How Too Much Promotion Can Hurt Your Staffing Firm
    staffing firm may get three times as many comments on Facebook as they do on Twitter, for example, but they would rather tweet than reply on Facebook. You have a great job you think will be an awesome opportunity and you want to promote it all over your social channels. You post … and you wait … and nothing happens. How can this be?
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Facebook] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    Facebook, meanwhile is great for small business owners with its localized user base of 1.55 Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true. Target Subscribers by Intent. Too expensive? Offer free shipping. Out of date?
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Facebook] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Become a Facebook fan of Infer. Press release: New Strategic Partnership Brings Profile Management and Predictive Scoring to Account-Based Marketing. Infer goes beyond just adding predictive scores into the mix of bidding signals for ad targeting. Infer Profile Management and Terminus ABM Deliver Predictive Ad Targeting. About Infer.
  • OPENTOPIC  |  FRIDAY, APRIL 15, 2016
    [Facebook] CMO’s top 10 martech stories for the week – 14 April
    Zendesk Message is integrated with Facebook’s Messenger Platform and. Opentopic blog >> cmo.com.au All the latest martech and ad news this week from Zendesk, Teradata, Shopify, Intercom, Twiggle, Livefyre, OpenText, Qualtrics, Localytics, 90 Seconds and Switch Media. Marketing Technology Cmo Digital Marketing undefined
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Facebook] 4 Ways to Use Student Advocacy to Increase Applications for Your School
    They could, for instance, run a Q&A on Twitter or Facebook. They can create Snapchat stories, Facebook albums, or completely take over your school's Instagram account for a day. Your students can help your inbound strategy meet both challenges. They have a first-hand perspective. They're social and they love to share. Create some.
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Facebook] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    The company used social platforms, such as Facebook, to spread the word and share the design ideas. Are they on Twitter, LinkedIn, and/or Facebook, or other social platforms? Warren Buffet famously said, “It takes 20 years to build a reputation and five minutes to ruin it.” Marketers know that word of mouth is incredibly powerful.
  • OPENTOPIC  |  THURSDAY, APRIL 14, 2016
    [Facebook] Shopify acquires Kit, the artificially intelligent marketing bot
    And following its announcement at Facebook’s F8 developer conference yesterday — where it became the first commerce platform to announce an integration with Facebook. Only this time, the apps talk back. Marketing Technology Cmo Digital Marketing undefined
  • SALES ENGINE  |  THURSDAY, APRIL 14, 2016
    [Facebook] How to think differently about B2B Content: Interview with Florence Quinn
    She uses an example of a sweepstakes offer on Facebook that many brands offer as lacking interest and engagement with prospective buyers. “I believe that the true engagement that you want is at the cash register,” she says, “If the brand isn’t strong, and they lose their mojo, they won’t get me there even if I’ve clicked on the sweepstakes entry.”
  • HINGE MARKETING  |  THURSDAY, APRIL 14, 2016
    [Facebook] Developing Your B2B Social Media Strategy: Where to Start
    LinkedIn, Twitter and Facebook tend to be the most popular B2B platforms, but plenty of B2B companies are also experiencing success with image-driven sites, like Instagram and Pinterest. 2 – Check out your competitors. Who knew status updates and “likes” would lead to better branding and customer service? Additional Resources.
  • KAPOST  |  THURSDAY, APRIL 14, 2016
    [Facebook] B2B Product Marketing Tips in the Age of the Customer
    twitter, Facebook) to reach consumers,” said Mike McNamara, Senior Manager of Product Marketing at NetApp. Sixty-nine percent of senior marketers cite understanding buyer needs as the most important go-to-market strategy, and 80% of these same marketers view creating collateral as their top priority. Here’s what the had to say. How so?
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Facebook] How the News Feed Algorithms Work on Facebook, Twitter & Instagram
    You're connected with hundreds of people -- maybe even thousands -- on Facebook, Twitter, and Instagram. It started with Facebook in 2006 , and then Twitter nine years later in 2015. Facebook's News Feed Algorithm. That's what Facebook's News Feed has been about since the very beginning. Let's dive in. How It Works.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Facebook] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    But it's important to understand that this isn't just another Twitter, or Facebook. From there you'll have four different sign-up options to choose from: Twitter, Facebook, Google, and email. My recommendation: Sign up for Medium using Twitter or Facebook. They all publish content on Medium. My cousin Jimmy? You can't.
  • ACT-ON  |  THURSDAY, APRIL 14, 2016
    [Facebook] How to Write Headlines That Get Shared And Drive Traffic
    might have a solution. I’ve been playing around with pre-testing headlines in Facebook. This will be the link you’ll use in your Facebook ad. You want something close enough that the Facebook ad reviewers won’t disapprove your ad because you’re sending traffic to an unrelated page. Headlines make the blog post. And we share.
  • OPENTOPIC  |  WEDNESDAY, APRIL 13, 2016
    [Facebook] Facebook Messenger: inside Mark Zuckerberg’s app for everything (Wired UK)
    Opentopic blog >> wired.co.uk This article was first published in the November 2015 issue of WIRED magazine. Be the first to read WIRED’s articles in print before they’re posted online, and get your hands on loads of additional content by subscribing online. Marketing Technology Cmo Digital Marketing undefined
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 13, 2016
    [Facebook] Demanding Clients: How Far Should You Let Them Go?
    client we recently fired — we’ll call her “Lady Important Pants” — would constantly ask for us to do projects clearly outside of our scope, which was just managing her Facebook page. We wish Dad would let us be the parent and manage Facebook content and ads, but Dad doesn’t want to give up control.
  • JUNTA 42  |  WEDNESDAY, APRIL 13, 2016
    [Facebook] Why Inbound Marketing Should Take a Back Seat to Current Customers
    As  David Meerman Scott writes in the foreword for Inbound Marketing (by HubSpot founders Brian Halligan and Dharmesh Shah) , “Inbound marketing is about getting found online, through search engines and on sites like Facebook and YouTube and Twitter …. Click to enlarge. Let’s discuss. What is inbound marketing? Click To Tweet.
  • BIZIBLE  |  TUESDAY, APRIL 12, 2016
    [Facebook] Why You Need A Single Source Of Truth For Marketing Data
    B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. When it comes to taking action, should you maintain the same budget allocation to Facebook and AdWords? Data overload is a real problem. attribution
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Facebook] Should You Pay for Content Distribution?
    But along came the Facebook “reachpocalypse” algorithm updates and, by 2014, brands enjoyed an organic reach hovering somewhere around zero. So millions of companies gave up and deleted their Facebook accounts. Actually, businesses begrudgingly began adding Facebook advertising and post promotion into their marketing budgets.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 12, 2016
    [Facebook] B2B Marketing Integration: 5 Ways to Work Better With Sales Departments
    For instance, if the sales team regularly promises a two-week turnaround on a Facebook ad campaign, but with your current workload, it’s more like four to six weeks, walk the salespeople through the process. Studies have found that sales and marketing teams often use different communication channels as well, only leading to more confusion.
  • ION INTERACTIVE  |  TUESDAY, APRIL 12, 2016
    [Facebook] 10 Ideas for Personalizing Your Content
    Optimize Content Based on Referral If your user is coming from a social network such as Facebook, consider providing a different experience than users visiting from paid search or blog site. For example, a user that found your experience from a paid search campaign was closer to converting than one who found you on a paid ad on Facebook.
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