• CONTENTLY  |  FRIDAY, JANUARY 20, 2017
    [Facebook] Zuckerberg’s Facebook Page, and 3 Other Stories You Should Read
    Bloomberg: This Team Runs Mark Zuckerberg’s Facebook Page. Now, there’s even a team that meticulously oversees his Facebook page because, as a Cal professor told Businessweek, “his image in the digital domain needs to be controlled.” Selected by Dillon Baker, tech editor. Selected by Craig Davis, editorial intern.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JANUARY 20, 2017
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • LEADERSHIP  |  FRIDAY, JANUARY 20, 2017
    [Facebook] The Importance of Influencer Marketing
    Facebook is a particularly powerful tool for marketers – in 2015, the platform influenced 52% of online and offline purchasers, a big jump up from 36% in 2014. These days, it’s not enough to have a hot digital marketing campaign. 81% of people are influenced by their friends’ social media posts. What does this mean for your brand?
  • WEBBIQUITY  |  FRIDAY, JANUARY 20, 2017
    [Facebook] Who Had the Greatest Professional Impact on Me in 2016? Shelly Kramer!
    What’s not quite as obvious (though it does occasionally show through on her Facebook postings) is that she is incorrigibly irreverent and wickedly funny. Sales consultant and recruiter Jim Keenan wrote a blog post a few weeks ago about the individual who influenced him the most in 2016. need to pay it forward. Shelly is Inspiring.
  • KAPOST  |  FRIDAY, JANUARY 20, 2017
    [Facebook] What’s the Future of Content Marketing and Paid Advertising
    From launching Facebook ads that reach new audiences to retargeting your website visitors, micro-moments are what make content marketing successful. There’s no doubt about it: the content-meets-paid advertising ecosystem is more competitive than ever—and that competition is only going to increase. But Here’s the Challenge.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2017
    [Facebook] The Year of Customer Experience: How Ecommerce Brands Can Prepare
    For example: In 2014, Facebook bought virtual reality company Oculus for $2 billion in order to create new, more engaging experiences for its audience. This year will be an important one for ecommerce brands, hinging largely on one specific element -- customer experience (CX). The Growth of Experience. The Takeaway: Emphasize the Story.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 19, 2017
    [Facebook] The new standards for strategy and social media success
    Remarkably, the diagnosis begins well before content or a Facebook page. They can surround themselves with people who can set up a social media account or create Facebook ads, for example. Facebook ads, for example can deliver an extremely well targeted audience. With permission, I’m providing this content to you today. .
  • WEBBIQUITY  |  THURSDAY, JANUARY 19, 2017
    [Facebook] The 26 Best All-in-One SEO Tool Suites
    Provides organic, maps & mobile search rankings; citations, reviews, and backlinks; competitor benchmarking; and integration with Google Analytics, Facebook, and Twitter accounts. SEO has a lot of moving parts. Best all-in-one SEO tool suites. Which approach is best for your organization depends on a variety of factors. Robbie Richards.
  • KAPOST  |  WEDNESDAY, JANUARY 18, 2017
    [Facebook] How to Build the Perfect B2B Social Media Strategy
    studied how these brands fared on Facebook, Twitter, LinkedIn and Instagram during the six-month period between 1st May and 31st October. The chart below shows the engagement levels that these B2B brands get on Instagram, Facebook, Twitter, and LinkedIn. On Facebook, the average number of Fans is over 758,000. Timing. Takeaways.
  • CONTENTLY  |  WEDNESDAY, JANUARY 18, 2017
    [Facebook] Infographic: How Boomers and Millennials Use UGC Differently
    And when boomers share content online, they’re going to Facebook instead of Instagram. I’m technically a millennial, but I don’t always act like one. I was born in 1981, which puts me right at the edge of the millennial generation—and which also defines, whether I like it or not, the way I interact with digital content.
  • ONALYTICA B2B  |  WEDNESDAY, JANUARY 18, 2017
    [Facebook] MarTech: Top 100 Influencers and Brands
    Onalytica’s new Discovery platform mines over 200 billion posts a year into a curated database of over 150K global social media influencers, including data from Twitter, Blogs, Instagram, YouTube, Facebook, LinkedIn Profile Links + Demographic Data. WHAT ARE THE INFLUENCERS SAYING? You have to keep it interesting and unique!” Company.
  • CONNECTING ELEMENT  |  WEDNESDAY, JANUARY 18, 2017
    [Facebook] Six ways to make your social content work harder
    Blog content marketing digital marketing Facebook social media social-media strategy Twitter video contentWith social media use rapidly growing year after year, it’s vital to have a firm grasp of who you’re talking to, what you say and how often. The post Six ways to make your social content work harder appeared first on Connecting Element.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 18, 2017
    [Facebook] The fake news lesson for marketers: You will be a victim
    In early 2010, P&G’s rollout of the most dramatic improvement to its Pampers diaper brand in a quarter century was sidetracked for months by a loosely organized Facebook campaign that claimed that the new product caused diaper rash. It also got involved too late in the Facebook discussion, by which time it was back on its heels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2017
    [Facebook] The Secret to Getting Exactly What You Want (In Business)
    Mark recently asked his Alpha Audience Facebook Group what processes they use to assess their career path. By Brooke B. Sellas, {grow} Contributing Columnist. Tenacity pays off and so does data. Patience is also something to note. Let me explain. The Secret To Getting Exactly What You Want (At Home). Patience. Tenacity . Patience. Brooke B.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Facebook] How to Detox From Social Media Without Deleting Your Account
    We schedule posts for the week ahead, film a Facebook Live interview, and report on our engagement analytics, all while keeping an eye on comments and direct messages coming in on Twitter and Facebook. If you’re a digital marketer, it’s hard to imagine a day spent without social media, even before you arrive at your desk for work.
  • ACT-ON  |  WEDNESDAY, JANUARY 18, 2017
    [Facebook] 5 Content Marketing Predictions for 2017
    General Motors recently became the first auto brand to use livestream via Facebook when the car manufacturer rolled out its new Chevy Volt EV. General Motors livestream via Facebook. The new year is here, and as marketers look back and reflect on the previous year — what worked, and what didn’t ‒ we also look ahead. Landing pages.
  • BIZIBLE  |  TUESDAY, JANUARY 17, 2017
    [Facebook] Bizible Introduces Facebook Ads Integration Making Media Optimization Easy for B2B Marketers
    Today I’m excited to announce Bizible now has a native integration with Facebook Ads. Bizible is the only B2B marketing attribution solution that can automatically add tracking links to your ads and report costs, making it easier to gain detailed insights into Facebook Ads contribution to leads, opportunities, revenue, and ultimately ROI.
  • BIZNOLOGY  |  TUESDAY, JANUARY 17, 2017
    [Facebook] Social media strategy leaders: Robert Bochnak
    We use Twitter, Facebook , LinkedIn and Instagram to connect with our alumni around the world. I’ve found that social listening is a great way to find out what our alumni are talking about. Hello, Bob ! Can you please describe your professional background? It was in the graduate school office at Tufts that I started working in social media.
  • LEAD LIAISON  |  TUESDAY, JANUARY 17, 2017
    [Facebook] Lead Liaison Opens It’s Doors to Partners
    Past partnerships include print and mail API creator, Lob; Pipedrive CRM, Citrix’ GoToWebinar, Google AdWords/Analytics, Wistia, Facebook, Twitter, LinkedIn, and more. Allen, TX – To kick off the new year, Lead Liaison has recently launched a Partner Program. They will be able to do this by first identifying clients’ pain points.
  • CONTENT STANDARD  |  TUESDAY, JANUARY 17, 2017
    [Facebook] Ad Blocking Is Not the Problem, It’s the Symptom
    Facebook’s latest attempt to offer a technological bypass to ad blockers shows that marketers are potentially focusing on the wrong aspect: the symptom, not the underlying cause. As Facebook is beginning to understand it cannot code its way to a solution , so must the rest of the advertising industry. It is a value exchange.
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2017
    [Facebook] What We Learned From Our First Year on Medium
    While a lot of content discovery still happens through search, more and more people are consuming articles directly from platforms like Medium, Facebook, and podcasts. Editor's Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. That planet is your website. Here we go.
  • WEBBIQUITY  |  TUESDAY, JANUARY 17, 2017
    [Facebook] The Four Best Online Survey Tools
    So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? What content will be most valuable and compelling to them? Why they choose a particular path through a website, or leave at a certain critical point? That’s what these tools are designed to do. visiting a certain page, exit intent). RazorSocial.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Facebook] 3 Ways To Research Companies For Personalized Video Sales Outreach
    Practice social listening on Twitter or Facebook. If you want to get noticed by your prospects today, your outreach must be highly personalized. There’s no two ways about it. Sure, there are tons of benefits to video outreach — it targets non-readers, it conveys human emotion and it tells a story, to name a few.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Facebook] How Publishers Develop and Monetize Audiences with Digital Marketing
    But what could you do–in terms of engagement–if you learn through her content consumption patterns that she’s interested in football, responds to sponsored content from travel brands, and mostly responds to content that’s shared on Facebook? Author: Hally Pinaud “Content is King.”. The short answer is yes. Trigger the Right Response.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Facebook] Content shock re-visited, the content marketing myths and realities
    In 2011, if you did a great job with your content, audience, and engagement, the average brand could expect 26 percent organic reach on content posted on Facebook. Facebook explains that an average person could be exposed to more than 1,500 stories a day on the platform. By Mark Schaefer. Maybe I’ll be able to compete, maybe not.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Facebook] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 16, 2017
    [Facebook] This is the week that was in B2B: from workplace intrusion to millennial meltdown
    It's not been too much to put the likes of BT, Google and Facebook off. Yes it's that time of year again when the global elite gather to show off their Rolexes and allegedly discuss 'entrepreneurship for social good'. According to the Guardian, an entry ticket costs a sweet £55k. Read more here. Four UK firms are already at it. Enough said.
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Facebook] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). Account-based marketing, also known as ABM, is a strategy to target the individuals who will buy your products. Using cookies. Buying power.
  • CONTENTLY  |  FRIDAY, JANUARY 13, 2017
    [Facebook] ‘The iPhone Turns Ten,’ and 4 Other Stories You Should Read
    The Ringer: The Facebook Live Map Is a Little Bit of Chaos in a Sea of Curation. But now, it seems Facebook has provided us with a classy alternative. Here’s what you missed while deciding to avoid billboards forever … Deadspin: Craven Reporters Scold BuzzFeed For Reporting News. Selected by Joe Lazauskas, editor-in-chief.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Facebook] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    Negative comments poured in on the organization’s Facebook page and went without response. Real talk: I love REI. It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. When customers feel respect from a brand, it drives sales.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Facebook] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    After all, nobody wants to become one of those brands whose Facebook Page hasn't been updated in months, so it’s important to plan and schedule your social media posts in advance. Productivity is one of those things that's too general to master quickly. All of those goals fall under the "productivity" umbrella. So how do you prioritize them?
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Facebook] 7 Trends That Will Change Social Media in 2017
    While there are a ton of streaming sites and platforms out there, both Periscope and Facebook Live are among the most popular -- and they have the numbers to prove it. And just this New Year’s Eve, live streaming on Facebook reached record-breaking numbers around the globe: Source: Facebook. Good question. Another idea? Recipes.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Facebook] 7 Companies That Should Buy Medium, Because Why Not?
    Medium’s superior technology could help LinkedIn finally catchup to Facebook and Twitter in the race for user attention. 4. Facebook. Facebook has tried to buy every other social network, so why not scoop up Medium for a price that wouldn’t even register on its quarterly report? So what happens now? Salesforce.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Facebook] How to Create a Content Promotion Plan in 3 Steps
    Facebook. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. It will help your target audience solve a real problem, and it will establish your company as a credible expert. What’s your plan to make sure that your audience sees the content? It’s like a car without an engine. Step 2.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Facebook] Facebook May Have Just Ushered in a New Era for Mobile Video
    For years, Facebook has denied that it’s a media company. Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. Now, it seems that Facebook has finally accepted the premise that it is, at the very least, inextricably linked with the media industry.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Facebook] Anatomy of an Infographic
    According to one statistic, more than ¾ of the content shared on Facebook is image-based , so by all means share the finished product there, too. “Infographic” was a hot marketing buzzword a few years ago. But, far from being a temporary trend, these handy communication aids have been around for ages. What is an infographic? Either way works.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Facebook] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    In its first week, prior to the Digg promotion, the video saw over 10,000 views and sparked over 5,000 interactions on Facebook, according to Miah. A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. Crop tops, platforms, and chokers. We’ve done Oscars content. ”).
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Facebook] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    When you pay to get content placed on a website or in a publication, or when you pay for more exposure on platforms like LinkedIn or Facebook, that’s paid media. Your brand voice is more than just a press release. Sure, plenty of corporate communications and PR professionals understand that brand voice matters.
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Facebook] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Another great way to test out your marketing campaigns early on, and have them be as effective as possible, is to make use of social media sites like Twitter, Facebook, LinkedIn, and the like. Read on for some ways you can go about testing and measuring your marketing spend in 2017. Split Test Your Content Marketing.
  • VIDYARD  |  TUESDAY, JANUARY 10, 2017
    [Facebook] Introducing ViewedIt: Supercharge email conversions with the power of personal video
    There’s a reason why Facebook has predicted that our newsfeeds may soon be entirely video-based : video is increasingly how people “talk.” It’s quicker, more efficient and more personal than any communication tool out there … and now there’s a one-click way for businesses to get on board. Click. Trash. Click. Trash. Enter ViewedIt.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Facebook] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    Certain marketing automation and CRM systems will sync this offline back-end data into your Google or Facebook campaigns, making your life as a B2B marketer a lot easier. Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. Don’t Focus Solely on Conversions.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Facebook] 4 Education Marketing Trends to Keep an Eye on in 2017
    Facebook Live (Facebook's live streaming app) is now available to all. Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Video Goes Big and Goes Live. On which visit?
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Facebook] 9 Essential Tips for Researching Your Next Content Campaign
    See What’s Working on Facebook. Use Facebook Graph Search to find out what your target audience is excited about and what’s working for your competitors on Facebook. This is as simple as using Facebook’s search bar on Facebook. Need more details about how to use Facebook Graph Search?
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Facebook] The 15 Best Special-Purpose SEO Tools
    LinkResearchTools collects links from 24 different link data sources including MajesticSEO, Ahrefs, SEMrush , Moz,  Google Analytics, Google Search Console, Facebook, and Twitter, and reports a wide range of metrics for each link (e.g., Google Review Count:  600. Pricing:  free. Google Review Count:  290. Pricing:  free. Pricing:  $97.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JANUARY 9, 2017
    [Facebook] Artificial Intelligence, Virtual Reality, and Government Control: Perfect World or Perfect Storm?
    One point that I think does need more discussion is how companies like Facebook , Google , Apple , and Amazon have a natural tendency to take over more and more of each consumer’s experience. It’s pitifully easy to imagine a world where people live Apple or Facebook branded lives that are totally controlled by those organizations.
  • OPENTOPIC  |  MONDAY, JANUARY 9, 2017
    [Facebook] CMO’s Guide to Chatbots
    Of course, chatbots aren’t a new phenomenon, but they generated buzz this year when Facebook opened its Messenger platform to third-party developers. Facebook went from having zero bots. Chatbots are the next phase in the migration from a desktop-dominant world to a mobile one. Brands & Marketers
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 9, 2017
    [Facebook] This is the week that was in B2B: from broken funnels to abject failure
    Ever wondered whether subtitles on Facebook B2B video ads make a difference? As we said goodbye and good riddance to 2016 and welcomed the New Year with open arms, the B2B world was alight with predictions and opinions on what 2017 has in store. Here's the lowdown on the week in B2B marketing: 'Waste of time, energy and budget' of the week.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Facebook] Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch
    The offbeat premise generated a ton of interest in Squatty Potty , and in the first four months alone, the ad was watched 66 million times and shared one million times on Facebook. Or a hapless man engaged in a heated but ultimately ill-fated wrestling match with his garden hose. Not to mention hundreds of millions of views on social media.
  • CONTENT STANDARD  |  SATURDAY, JANUARY 7, 2017
    [Facebook] Live Video Marketing: Yes, There’s a Right Way To Do It
    After Twitter blazed trails with Periscope, Facebook built its own live-video experience into its News Feed, while Snapchat and Instagram have also invested heavily into storytelling experiences build around streaming video. This feedback can continue to be gathered after the video has played, if it is saved to a platform like Facebook.
  • JUNTA 42  |  SATURDAY, JANUARY 7, 2017
    [Facebook] This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought
    In Digiday ’s anonymous confession series, a publisher for a pure-play digital media company shares her (or his) seething negativity about how the duopoly of Facebook and Google is killing publishing. I don’t see it as killing publishing at all, it’s killing the business model behind publishing. This week’s show. Their target? agree.
  • CONTENTLY  |  FRIDAY, JANUARY 6, 2017
    [Facebook] ‘The Bot Politic,’ and 4 Other Stories You Should Read
    Here’s what you missed while deciding never to wear a backpack skiing again … Recode: Mark Zuckerberg shares Facebook’s secrets with all his employees, and almost none of it leaks. Every week, Mark Zuckerberg hosts a Q&A for the 16,000 Facebook employees around the globe. Selected by Dillon Baker, tech editor.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Facebook] The Anatomy of Shareable Facebook Video
    Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Your Facebook audience’s enthusiasm seems to be waning without promotional spend. Maybe it’s time to try out some Facebook video. Most Facebook users today access the platform via a mobile device.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Facebook] 31 Influencers to Follow in 2017
    Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. Mari Smith is a social media thought leader, Facebook marketing expert, globe-trotting speaker, and an author. Facebook Extends Auto-Captioning to Videos From Pages https://t.co/DcHbbT0BwV Missed the countdown? Ann Handley. Brian Fanzo.
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Facebook] How to Grow Your Social Media Following for B2B
    While scheduling blogs, Tweets, Facebook posts, or LinkedIn posts, an image goes a long way. While scheduling blogs, Tweets, Facebook posts, or LinkedIn posts, an image goes a long way. It’s pretty simple. Your photos, tweets, statuses, and updates won’t be shared with anyone if you don’t have followers. Display brand personality.
  • CONTENTLY  |  THURSDAY, JANUARY 5, 2017
    [Facebook] What We Read in 2016
    From the press’ failure to responsibly police the candidates, to Facebook’s “massive reality-distortion field,” to a political system that still suppresses voter turnout, author Alex Pareene pulls no punches in placing the blame on all deserving parties. Selected by Joe Lazauskas, editor-in-chief. Which to choose?!
  • HALEY MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Facebook] Do You Need a Like Campaign on Facebook? The Data Says You Do
    Facebook is the king of social media. Stories occasionally surface about people leaving Facebook, but let’s put that to bed right now: There are more than 1.79 billion Facebook users in the world – an increase of 16 percent over last year. per day on Facebook. Are You Taking Advantage of Your Facebook Audience?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Facebook] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Facebook] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Facebook] Amazing Account Based Marketing Tactics for Your Entire Funnel
    “We are very personalized in our digital advertising and ABM programs on Twitter, Facebook, and LinkedIn. Account based marketing is everyone’s favorite buzzword, but let’s be honest – do you really know any companies doing it well? And that’s what made Charm Bianchini’s talk at Viewtopia so impactful. “Start with a goal.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Facebook] 7 Ways to Generate Leads on Social Media
    You want to ensure those seeing your ad have something to click on, similar to what we’ve done with our recent Facebook ad promoting our new Definitive Guide to Social Media Marketing. Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Facebook] 7 Resolutions Your School's Marketing Department Should Make
    That means knowing what questions they have, whether they prefer Instagram to Twitter, or even Facebook, and send them videos, not reports. People are also watching more digital video, especially video messaging apps like Facebook Messenger and Snapchat. Your prospects want to know you see them. This is a symbiotic relationship. It is.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Facebook] Why You Need to Focus on Video Marketing in 2017 [Infographic]
    From 360-degree videos to Facebook Live , marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and it's paying off. 2016 saw a surge in the popularity of video as a content marketing format. Video Content Marketing Daily IGSS
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 4, 2017
    [Facebook] 2 Out of Every 3 Digital Media Minutes Now Spent on Mobile
    They're watching videos, playing games, posting to Facebook and on and on and on. Right off the bat the fact that 2 out of every 3 digital media minutes is spent on mobile should surprise absolutely no one, least of any marketer reading this. Elevated Expectations. Small Window of Opportunity. Testing 1, 2, 3. Mobile Marketing
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Facebook] ‘Fans and Brands Want to See the Real People’: How Athletes Handle Social Media
    Having an adviser on the dos and don’ts of Twitter or Facebook is essential, especially when any misstep can instantly go viral. When I was an intern at Sports Illustrated, the magazine ran an op-ed by a professional basketball player on my hometown team. ” I learned a lesson that afternoon about how the world works. Smith.).
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Facebook] 3 Ways Brands Can Make Native Advertising More Effective in 2017
    Today, much of the traffic to native advertising comes through sponsored Facebook posts. This appears to be a fine model since respondents in our study were better able to identify native content as advertising when they first encountered it on Facebook. The Daily Beast now gets 90 percent of its ad revenue from native ads.
  • VIDYARD  |  WEDNESDAY, JANUARY 4, 2017
    [Facebook] John Deere Gets Down to Dirt in Their New Video Campaign
    It is outperforming industry and John Deere benchmarks for Facebook CPMs and cost per engagement.”. Every company has a target market, right? Whether it’s selling leather jackets to motorcycle riders, or flippers to scuba divers, knowing your audience is the first key to success. The Backstory. So how do you target this new breed of farmer?
  • SNAPAPP  |  WEDNESDAY, JANUARY 4, 2017
    [Facebook] 9 Essential Tips for Researching Your Next Content Campaign
    See What’s Working on Facebook. Use Facebook Graph Search to find out what your target audience is excited about and what’s working for your competitors on Facebook. This is as simple as using Facebook’s search bar on Facebook. Need more details about how to use Facebook Graph Search? Come up With a Theme.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 4, 2017
    [Facebook] Three New Year Business Resolutions You Should Steal
    Failing is dirt cheap in web, and will be even cheaper in the new year. 3) Dominate your diversification. I’ve written a post about three drastic marketing changes , arguing that a portfolio on a popular platform like Facebook or Instagram brings you more customers than a portfolio on your very own page. But there’s one problemo. overthought.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 4, 2017
    [Facebook] Which Content Marketing Metrics Matter?
    ’ The update on metrics by Facebook showed erroneous measurements of how people interacted with content on the platform. statistical error undermined the trust of advertisers and publishers on Facebook, and the social media giant agreed to provide a third party […]. ‘We uncovered a bug in page insights.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Facebook] The Talent War, and Other Big Content Marketing Trends for 2017
    Short video optimized for Facebook. The majority of branded video consists of 30-second spots repurposed on Facebook or YouTube. Six years ago, I started working in content marketing. In exchange, we promised that our small squad of editors and freelancers would serve as the company’s on-call editorial team. It’s expected.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [Facebook] 23 Content Marketing Predictions for 2017
    And since it’s perfect for bite-size storytelling, it will dominate Facebook before we know it. Last month, before people went away on vacation and struggled to explain their jobs to their extended families, the editorial team asked everyone at Contently to think about the future of content marketing. Will video rule 2017? Tweet this!).
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 3, 2017
    [Facebook] 2017: The Year of the Data Driven CMO
    million Facebook posts are Liked. Happy New Year everyone! hope everyone had a great holiday season and I wish nothing but the best for everyone in 2017 and beyond. Survey Says: Wrong. Picture a group of marketers on the TV show Family Feud. The question posed is "What is your primary source for customer data?" Surveys? Seriously?
  • I-SCOOP  |  TUESDAY, JANUARY 3, 2017
    [Facebook] Marketers increase spending in paid social in 2017 – is it smart?
    Social media and social networks have come a long way since the early days of Facebook and Twitter. Due […].
  • WEBBIQUITY  |  TUESDAY, JANUARY 3, 2017
    [Facebook] The Six Best Screen Capture Tools
    Screen capture apps can be a simple yet valuable addition to any content marketer’s toolbox. They let you capture your computer screen or any portion of it and add annotation, as well as capture short animated sequences (e.g., to show mouse-click or mouse-over actions) as GIFs. Content is the basis of a web presence optimization strategy.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 2, 2017
    [Facebook] Why 2017 Can Be Your Best Year Ever!
    Life Enrichment: Why 2017 Can Be Your Best Year Ever! Vow to help someone else have a better life. Simply this means by taking positives actions a person can more fully enjoy both their Personal Lives as well as their Professional Lives. Second, make new friends, expand your network of business/friends and enhance your contact with old friends. 
  • BIZNOLOGY  |  MONDAY, JANUARY 2, 2017
    [Facebook] Don’t admit that you are old in digital marketing
    And if youngsters can outdo me on Facebook , that’s cool. I can learn from them. With a new year dawning and 2016 in the rear view mirror, I am recalling a recent article that explained that “ no one in tech will admit they are old.” And I left that job in 2008, so I am even older now. ” I don’t care.
  • CONTENT STANDARD  |  MONDAY, JANUARY 2, 2017
    [Facebook] For Better Push Notifications, Take a Cue from Publishers
    Not to mention the three texts you received from team members after you headed out for the evening, and all those Facebook messages you got overnight. “Most emails are boring, most texts mundane, most Facebook updates trivial,” wrote Dr. Andrew Weil , founder and director of the Arizona Center for Integrative Medicine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 2, 2017
    [Facebook] Entering Protopia and a world of continuous marketing disruption
    While we may have had time to digest and master incremental changes to a Facebook algorithm or a new opportunity for native advertising, the new pace of change will certainly dispel the notion that anybody can be an expert in anything. By Mark Schaefer. Largely, we have lived in a business world of peaceful evolution. The Protopian Era.
  • HUBSPOT  |  MONDAY, JANUARY 2, 2017
    [Facebook] 2016 End-of-Year Recap [Video]
    From Peach ’s rise and fall, to the launch of Facebook Live , to Google's latest algorithm update , there’s a lot to cover. 2016 brought change the marketing industry in many ways -- from powerful innovations to continuously evolving mediums. That's why we made a short video -- sound not required , of course -- to review it all.
  • JUNTA 42  |  SATURDAY, DECEMBER 31, 2016
    [Facebook] This Week in Content Marketing: Google, Facebook to Purchase Content in 2017
    This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be looking to make; brands betting big on buying media companies; and greater business model diversity from publishers and marketers alike.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Facebook] In case you missed it, the best marketing posts of 2016
    Do you see my writing on Facebook or LinkedIn? Four ways Facebook Instant Articles will dramatically impact marketing. By Mark Schaefer. How many people read an individual blog post? really have no idea. Are you a subscriber? Maybe you connect with me on Medium , or The Harvard Business Review ? This is a huge trend. This Literally.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Facebook] The Science Behind the Most Popular Infographics of 2016
    Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. We found that informational and single charts, for example, performed best across Facebook, LinkedIn, and Twitter.
  • ACT-ON  |  THURSDAY, DECEMBER 29, 2016
    [Facebook] Rethink Podcast #9 – 6 Entrepreneurship Lessons from a Portland Realtor
    Customers get a suggestion to take a picture with their ordered products and then share it on Instagram, Facebook, and other social media with the #AllThingsRealEstate hashtag. Instagram and Facebook does that,” she said. Hicks is hard to label. Sure, she’s a Realtor. OK, maybe she’s easy to label. She’s an entrepreneur. Foreclosures.
  • CONTENTLY  |  WEDNESDAY, DECEMBER 28, 2016
    [Facebook] 5 Factors That Could Impact Your Content Strategy in 2017
    piece on Facebook Live is very different from a story about headlines. Nobody wishes you luck unless you’re an underdog. In Hollywood, our favorite protagonists like Rocky, Luke Skywalker, and Elle Woods all hear the words of encouragement from friends and mentors before they take on a crucial challenge.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 28, 2016
    [Facebook] How to Harness the Power of Social Media
    Posting a tweet or a Facebook update now and then isn’t going to cut it! Facebook Pages. No matter what type of business you run, you can create a Facebook presence. Advertising on channels such as Facebook allows you to generate custom audiences, which can become huge assets. Paid Advertising. Video Content.
  • CONTENTLY  |  TUESDAY, DECEMBER 27, 2016
    [Facebook] The 10 Best Brand Tweets of 2016
    It hosted a Facebook Live Q&A in August, played rim protector in March, and satisfied hungry patrons nationwide every day in between. Dave Chappelle has this great stand-up bit explaining the absurdity of a culture that worships celebrities. Without further ado, here are the best tweets of 2016: 10. KissAGingerDay. Ufe80wvrr8. Not quite.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Facebook] Using Content Marketing in the Professional Services Industry
    To speak directly to your clients, sharing your advice articles will be great on Facebook or Twitter, but that’s the same old stuff you already know. This is because you’re largely capitalizing on expertise to serve your clients, not just pushing product benefits. First Up: Who Are You Attracting? Clients” is the obvious answer here.
  • ACT-ON  |  MONDAY, DECEMBER 26, 2016
    [Facebook] Measuring Year-End Marketing KPIs – Where’s the Data?
    Facebook Insights. Analytics for Facebook has been around for quite a few years so it should come as no surprise that it’s got a lot of bells and whistles under the hood. As an example, for brands with KPIs that involve the # of female potential customers, Facebook Insights will help benchmark and review your progress overtime.  .
  • HUBSPOT  |  MONDAY, DECEMBER 26, 2016
    [Facebook] 5 Little-Known Tips for Improving the Performance of Your Campaigns [Infographic]
    Let’s say that you’re running some new Facebook campaigns but for some reason, no one is converting. If you knew, however, that visitors spend an average of four seconds on your site/landing page, then you know that your Facebook ad targeting may be off. Let's say you’re climbing the performance chart that reflects your ad campaigns.
  • JUNTA 42  |  SATURDAY, DECEMBER 24, 2016
    [Facebook] This Week in Content Marketing: Fake News and Why It Spells Opportunity for Brands
    In this holiday edition, Robert and I explore Facebook’s new process for dealing with fake news – and the opportunities it may present for content-driven brands. Content Marketing Examples Facebook Industry News and Trends Paid Advertising PNRThis week’s show. Recorded live on December 19, 2016; Length: 1:06:04).
  • LEADERSHIP  |  FRIDAY, DECEMBER 23, 2016
    [Facebook] Interesting Infographics: How the Brain Processes Content
    Quizzes and quiz results are the most shared type of media on Facebook! Facebook Live. Content marketing is an art, but I’m here to tell you that it is also a science! This week, I want to take a bit of a psychological perspective and look at the way that our brains react to content. Let’s check it out. Written Content.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 23, 2016
    [Facebook] A Guide to Advertising on Facebook
    When it comes to social media, small businesses lean heavily on Facebook. More than a billion people worldwide log into Facebook every day; 20 percent of all U.S. One way companies can break through that noise and reach more customers is to invest in Facebook Ads. Setting up Facebook ad campaigns couldn’t be simpler.
  • KAPOST  |  THURSDAY, DECEMBER 22, 2016
    [Facebook] 4 Examples of the Best B2B Influencer Content Marketing
    They collaborated with more than 40 influencers from major brands including LinkedIn, MarketingProfs, Kapost, Facebook, and Copyblogger. They engaged virtual audiences with live video content on their Facebook page. Are you struggling to create engaging content for your B2B audience? What is Influencer Content Marketing? The result?
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 22, 2016
    [Facebook] What can B2B Marketers Adopt from Growth Hacking?
    Now I’m converting whether it’s AdWords, or Facebook ads or even SEO. When Facebook does a lot of changes, it’s not a big team. The opportunity lies in what people aren’t tapping into already. I don’t believe that channels like Google, Facebook, or SEO, video, etc. What does this mean? Heck no.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 22, 2016
    [Facebook] 10 Marketing trends to watch for 2017
    Earlier this year, Mark Zuckerberg announced that third parties would be able to access the Facebook  Messenger platform. Now that Facebook and Instagram do not post content chronologically, most users will only see the most popular posts. In 2016, Facebook Live introduced a whole new novice audience to live-streaming video.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 22, 2016
    [Facebook] 5 Overlooked Features of Your Facebook Marketing Strategy
    For months, your Facebook marketing strategy has been lagging—ignored and set aside—other marketing initiatives taking priority, your current strategy half-baked. These five overlooked features will breathe life into your 2017 Facebook marketing. 1. Facebook Live. Facebook Pixel. certainly overlooked it as an end-user.
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [Facebook] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. If you want to crush it with facebook, read this blog.  When it comes to facebook advertising, Jon Loomer is a trailblazer. Over 2.5 Engagement (Do people share and comment?).
  • HUBSPOT  |  THURSDAY, DECEMBER 22, 2016
    [Facebook] How HubSpot Customers Grow: The Key Technologies Used by 19,000 Marketers
    For those efforts, 71% of customers use Facebook, with Google Remarketing and Dynamic Remarketing rounding out the top three tools. 5) Support and Chat Technologies. Here at HubSpot, we've been giving a lot of thought to the concept of a growth stack -- the set of tools that marketers and sales teams use to drive growth. Do you agree?
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