• CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Facebook] Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On
    Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power. The implications are huge for marketers, who are now tasked with navigating a relatively unfamiliar landscape on Facebook.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Facebook] 6 Easy Ways to Predict Content Marketing Trends
    So when Facebook’s sinking all its resources into its Profile Expression Kit , Instagram introduces a new feature that appears to directly mirror one of Snapchat’s , or Google steps up with a new app that’s positioned to be a force in the market, keep tabs. Ask the right questions. What is trending? People Watch.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 23, 2016
    [Facebook] Amazon’s Algorithm, and 4 Other Stories You Should Read
    While a 2012 campaign video was lucky to get 1 million views, in 2016 the expansion of social distribution mechanisms (like Facebook Live) has exponentially increased the potential for digital video success. Selected by Jordan Teicher, senior editor. Lyft co-founder John Zimmer wrote a pretty unusual article this week.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 23, 2016
    [Facebook] Personalization Without People?
    Nowadays, this doesn’t necessarily have to mean booking through a company website – in fact, 40% of people have said that they are comfortable booking travel through chat programs such as Facebook Messenger. This infographic illustrates the trickiness of balancing privacy concerns and effective personalization.
  • THE POINT  |  FRIDAY, SEPTEMBER 23, 2016
    [Facebook] Winning B2B Email Campaign Keeps it Simple
    billion active users, Facebook offers a unique and compelling platform for reaching the world’s consumers. But what’s the best way to get the most from your Facebook advertising investment?”. In fact, BounceX doesn’t even try to convince me that Facebook advertising is difficult, or complex, or tough to manage without their advice.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Facebook] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    How much traffic came from Facebook? If I come in here and I say we had a ton of LinkedIn traffic that’s awesome but Facebook is super low I know I have to go back to the drawing board and it gives me a challenge. You can’t just run a Facebook page if your audience is on Twitter. Was shared on Facebook 15.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Facebook] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    You can always set up a Facebook page or establish a company Twitter account, but these platforms may not be the best for every type of business. How many times per day do you double-tap an Instagram photo or “like” a Facebook post? Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 23, 2016
    [Facebook] Interactive Content Marketing Weekly Roundup: September 19-23
    Facebook. We wrapped up event season and jumped straight into webinar week! At least once a quarter, we have the pleasure of hosting our very own webinar to help content marketers just like you gain insight and ideas into how to better your engagement with your audience. Follow our Medium account here. Twitter. LinkedIn
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 23, 2016
    [Facebook] Socialize your videos for business development
    People spend more than 100,000,000 hours every day  watching video on Facebook , which will soon be 100% video, according to Mark Zuckerberg. Another aspect of branding worth noting is   that most B2B videos will viewed on the brand’s website, YouTube , Facebook , or somewhere else with brand identity to spare. Video blogs.
  • BULLDOG SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Facebook] What I Learned from Marketo’s Marketing Nation Online: Tomorrow’s Marketer
    Personally, I was glad to steal away from my desk for a few hours to draw from others in the industry, including a couple of sessions from Marketo and those from keynote speakers Lara Balazs of Visa and Martin Gilliard of Facebook. If you’re thinking that four hours is a lot of time to sacrifice from your long list of to-dos, you’re right.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Facebook] How Global Citizen Became the BuzzFeed of Social Activism
    ” A driving force behind these social voices is Global Citizen’s investment in video, like the one of Handler, shared on major social networks such as Facebook, Instagram, and YouTube. A few weeks ago, comedian Chelsea Handler stuck her face in a bowl of spaghetti bolognese. PastaPolitics.” Already popular in the U.S.,
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Facebook] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    distribution channel, while Facebook was the most. First, Facebook and email were clearly the. topped Facebook as the most effective organic. channel, and Facebook nudged email for the top. Facebook’s paid distribution dominance shouldn’t. effectiveness is a bit more interesting, since Facebook. Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Facebook] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Facebook] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Facebook] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Facebook] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Facebook] How To Increase Referral Traffic And Get More Leads
    Facebook, Twitter, LinkedIn, YouTube, Google+, Instagram, and Pinterest were the top 7 social media platforms used by marketers. After all, Pinterest is responsible for around 5% of all referral traffic to websites, second only to Facebook. Most marketers have one goal in common: increasing the amount of traffic to their website.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Facebook] 5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
    Periscope, Snapchat, Facebook Live.” Flying 2,500 feet over Lake Michigan in a two-seater airplane, GE Reports Editor-in-Chief Tomas Kellner had some tough choices to make. Should he keep his Periscope live stream going for his captivated audience, or use his phone to switch over to GE’s Snapchat? Would his signal hold? Not GE.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Facebook] 50 Facts about online consumer behavior not to ignore
    95% of Millennials expect brands to have a Facebook presence. 87% of Gen X-ers (30- to 44-year-olds) and 70% of those ages 45 to 60 think brands should, at the very least, have a Facebook page. 81% of consumers research online before buying. ( GE Capitol ). Here are 50 facts about online consumer behavior not to ignore. Conductor ).
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Facebook] Marketing Guru Covers: Social Posting and Targeting
    Facebook. Facebook is mainly geared toward B2C marketing, although some B2B marketing does take place on the site. That makes Facebook an excellent place for businesses to connect with their consumers, especially since everyone uses the site. It’s time to think about social posting and targeting. Post once a week instead.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Facebook] What Fabric Might Mean for Digital Storytelling
    Two influential former Facebook employees are now deep into the development phase for Fabric , a digital social media integrator/journal that promises to let users compile their digital paper trails into comprehensive, online stories. You want to be able to search through your brain at some point—we think that will exist. Why Fabric? Why Now?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Facebook] The disconnect between social media popularity and business effectiveness
    Facebook friend recently posted about a secret group that was forming to call out social media guru “posers.” By Mark W. Schaefer. A few weeks ago, I had a conversation with a reader of the blog and he made an offhand comment that is still haunting me. You can automate just about everything.” What is true? It will sort out.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Facebook] How to Incorporate User Generated Content into Your Nonprofit Marketing
    You can embed a Twitter stream showing all your mentions, or a Facebook Comments box so you can distribute that content across both your website and Facebook. A central pillar for successful inbound marketing is the ability to forge a trusting relationship with your prospects and members. Time to get onboard the UGC train. Nonprofit
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Facebook] How to Engage Your Audience Using Digital Advertising
    Sponsored Facebook, LinkedIn and Twitter posts , however, do feel more like traditional online advertising in the sense that users don't opt-in to see them. On Facebook. This ad from Contently was targeted towards Facebook users that are interested in content marketing according to the data the platform has collected about those users.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Facebook] 5 Proven Tips to Keep Leads Engaged With Retargeting
    To get started we recommend creating segments from existing prospects and customers, defining where they are in the funnel, and then using retargeting software to reach those segments with web and Facebook ads. Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Facebook] Social media strategy leaders: Tory Starr
    At this point, American Experience was just starting to understand the power of social media, and I asked if I could use the series’ Twitter and Facebook channels as a way to document the ride. Recently it has been very focused on Facebook Live production techniques and tips; we’re working on a mobile production kit for teams to use.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Facebook] Why Targeted Audiences Are Important in Online Advertising Campaigns
    What if I told you that your Facebook online advertising could appear in front of “accountants in Houston, Texas” or “supply chain managers in Denver, Colorado?”. It’s one of the great features of the very affordable options that Facebook advertising offers. – gets collected by Facebook. Where Does the Data Come From?
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Facebook] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    The last time I went on vacation, Facebook and Instagram announced two big product changes that I was left scrambling to catch up on when I returned. Learn about your audience and where to reach them: For the aquarium, it's mothers on Facebook. Incorporate an offer into pre-outreach for your Facebook Live event. The solution?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Facebook] How to Host a Marketing Conference That Doesn’t Tank
    travel a lot, either to present at conferences or to facilitate workshops. I’m even in a Facebook group for frequent business travelers (great luggage tips)! By Kerry Gorgone, {grow} Contributing Columnist. Attending so many events has led me to appreciate the ones that are well organized. . Plan as much as you can, and then plan some more.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Facebook] 8 Stats You Need to Know From the 2016 State of Inbound Report [New Data]
    In our study, marketers are accounting for video’s global appeal, with 48% planning on using YouTube and 39% looking to add Facebook video. T he inbound movement has always been about one thing: being relevant and truly helpful to your audience. Check out the full report here or view some of the most interesting highlights below. Tweet this].
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Facebook] Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon
    Donnigan thinks traditional TV won’t lose its grip on live sports for a long time, despite the hype surrounding cord-cutting and moves made by platforms like Facebook and Twitter. “It all just comes down to dollars, cents, and lawyers,” he said. The ability to live stream sports has been around for years. Investing in technology.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Facebook] Mi6 Agency’s Top Charts for September 2016
    Though limited in their use of social channels (survey respondents indicated they utilize 2 or fewer platforms – namely Facebook and LinkedIn), SMB’s are struggling to craft content that they feel is relevant to their audience and effectively delivers their message. Week of September 5th. Structuring for Digital Marketing Evolution.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Facebook] The Truth About the ROI of Online Video Ads, in 5 Charts
    So while it might be nice to brag that your Facebook video got a million views, those views still don’t tell you how many people remembered the ad or decided they wanted to buy your product. Without knowing how to show business results, it’s difficult for marketers to optimize going forward. Here’s what Nielsen found. 1.
  • FATHOM  |  TUESDAY, SEPTEMBER 20, 2016
    [Facebook] Facebook’s New Advertising Objective Brings Business to Brick and Mortar Stores
    Having a difficult time getting Facebook viewers into your brick and mortar store?  Store Visits is the new Facebook objective that will have advertisers like you clicking “like”.  This objective serves ads to those viewers that Facebook believes are most likely to visit your store.  There’s a solution for you now.  Blog Feed
  • RADIUS  |  TUESDAY, SEPTEMBER 20, 2016
    [Facebook] How To Improve Campaign ROI With Predictive Lead Scoring
    In this scenario, you can see that a far higher proportion of the leads from direct mail and Facebook are likely to convert into opportunities. With predictive, however, you can identify and prioritize the channels that produced the best leads in Round 1 of your campaign — direct mail and Facebook. Campaign Round 2.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Facebook] Tips on how to use LinkedIn for Better Lead Generation
    By then I had my own marketing company and at first, I spent a lot of time explaining to my clients – who were all B2B companies – why they didn’t need to run out and get a Facebook page. I had studied it and couldn’t see a way that Facebook could contribute to a complex B2B buying decision. development? Do not auto-post.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Facebook] 4 Marketing Lessons for the Staffing Industry from Apple’s iPhone 7 Launch
    You couldn’t hide from the news – it was everywhere from Facebook to The New Yorker, big changes were coming to our beloved iPhones. Are you creating a Facebook event, sending an email reminder or publishing an article about this event on your company blog? You need to build up excitement before an event. Water resistance.
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Facebook] 3 Gaming Trends About to Take Over the Media World
    Products like Periscope and Facebook Live—both launched in 2015—made live streaming something that influencers and publishers outside of gaming could do as well. Facebook really wants people to watch Live. Some people tend to think of gaming as a niche hobby. But I always felt otherwise. Influencer marketing. Live streaming.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Facebook] MarTech Europe preview: here’s what to expect in 6 weeks
    Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The MarTech conference series is the largest independent series of international events focused exclusively on marketing technology. Come away with a clearer view of the marketplace and a more practical take on the opportunities in front of you.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 19, 2016
    [Facebook] What, How, and When to Measure Your LinkedIn Marketing
    quick click on the Analytics tab reveals various metrics to measure post performance, similar to the analytics you might find for a Facebook page. LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. Fortunately, as LinkedIn has matured, so have its marketing technology and analytics tools.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Facebook] 20 Examples of Social Proof in Action
    The image of the seal of approval also echoes the text in their Facebook post. 2) Workday. 18 ) Facebook. Facebook suggests Pages and articles for users based on how their friends are interacting with the social media platform. Score.). Needless to say, I'm now the proud owner of the human-version of said dog bed. 10) Yelp.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 17, 2016
    [Facebook] Should Your Content Marketing Strategy Still Include Guest Posting?
    From the public outcry against Facebook and native content advertising to AdBlock’s research finding hidden native ads as the fifth most disruptive ad format , it’s becoming increasingly clear that audiences aren’t looking to be advertised to: they want value, they want story—they don’t want pitches. Worst case?
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [Facebook] ‘Patagonia’s Philosopher-King,’ and 3 Other Stories You Should Read
    It’s how content mills like LittleThings , which runs exclusively happy stories for “women in the heartland” on Facebook, can exist. Here’s what you missed this week while you were taking all your orange clothes to the cleaners… The New York Times: That Cute Whale You Clicked On? It’s Doomed.
  • RADIUS  |  FRIDAY, SEPTEMBER 16, 2016
    [Facebook] Look-Alike Targeting Can Be Deceiving
    The term “lookalike audience” became prominent when Facebook made it the cornerstone of its social advertising platform , but the concept is the same regardless of what platform is used to create the lookalike audience: A marketer produces a list of existing prospects or customers that represent a sample of their target audience.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 16, 2016
    [Facebook] Interactive Content Marketing Weekly Roundup: September 12-16
    Facebook. It’s event season at ion. These last two weeks have been a busy time for us. From Cleveland to LA, we went from CMWorld to CSIS, sharing all the content we could in between. But what truly makes for a great interactive content experience? And the force was strong with CMW this year! See a fresh take on an old favorite. Twitter.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 16, 2016
    [Facebook] The Future of SEO Strategy and Storytelling Is Fueled by These 3 Components
    Online endorsements can constitute a link to your story in a forum or community website from someone who thoroughly enjoyed it, a share on Facebook, or, the ultimate endorsement in the SEO world: a link from an influential publication to your story as the source of credibility. Two hundred factors. So what’s a content marketer to do?
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Facebook] 7 Ways to Create More Interesting Content for Your Blog
    For example, Post Planner published “ Here’s a Quick Way to Get More Likes on Your Facebook Page.”. They created an infographic that recaps the content and includes 14 ways to boost visibility and inspire viral sharing on Facebook. And one of the most reader-friendly, popular types of content is blog posts. Old topic … new spin.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 15, 2016
    [Facebook] Why Snapchat Is Already Giving Up on Not Being ‘Creepy’
    ” At the time, Snapchat repeatedly brought up this anti-targeting stance as a way to differentiate itself from competitors like Google and Facebook. facebook and @google offer similar #ad products. ” This is the same kind of audience categorization offered by Facebook and YouTube. And it’s really annoying.”
  • HALEY MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Facebook] ??Did You Know Your Facebook Posts Are Only Reaching 2% of Your Followers?
    Choose your study, but the conclusion is the same: Facebook’s Stock Price Increases as Organic Reach Decreases. The average organic reach for a Facebook post is 2%. Facebook Organic Reach Will Eventually Reach ZERO. But guess what, Facebook doesn’t care. That’s where paid Facebook promotion comes into play.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 15, 2016
    [Facebook] Autumn Emails: Harvesting the Best Themes for the Season
    Send an email encouraging them to like the Small Business Saturday Facebook page. You can do your own version of a fantasy football league by adorning emails, your Facebook page, or your blog with a link that takes users to a web page where they can enter their email addresses, pick their favorite teams, make score predictions, and more.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 15, 2016
    [Facebook] Achieve Real-Time, Real Engagement with Live Streaming Video [Infographic]
    In fact, Brandlive reports that 79% of businesses perceive live video as a more authentic way to connect with audiences, and users are 10x more likely to comment on video than other forms of media, according to Facebook. Some big players include the likes of Twitter via its Periscope app, Facebook, Snapchat, and more recently LinkedIn.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 15, 2016
    [Facebook] How Mobile, Voice & Social Are Changing SEO [Infographic]
    Or how about SEO for other platforms such as Facebook and Medium? "Getting found" isn't a new phenomenon for inbound marketers. In fact, being searchable is one of the founding principles of inbound marketing -- a principle that continues to evolve as consumers begin to change their habits and innovative new technologies start to emerge.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Facebook] Does Live Video Make Sense for Your Content Marketing Strategy?
    We spend hours upon hours thumbing through Snapchat Stories every week, and Facebook Live is great at distracting hard-working, focused employees during business hours. Benefit, a cosmetics brand known for its quirky personality, launched a weekly livestream talk show, “Tipsy Tricks with Benefit” in early 2016 on Facebook Live.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Facebook] Contently Case Story: How Lifetime Daily Used Tech to Scale Its Content
    As it turns out, they’re also social media influencers, which came as a surprise to Bushnell: “When Monica Reinagel started pushing out her pieces, she’d send me messages saying, ‘Four hundred people just visited this piece I wrote because I posted it on Facebook!'” Slowly, he grew stronger.
  • HG DATA  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Facebook] 8 Data-Driven Podcasts You Need To Hear Right Now
    Launched last year, the series features in-depth interviews with industry leaders including Yann LeCun (Director of AI Research, Facebook), Andrew Ng (Chief Scientist, Baidu), and Adam Kalai (Principal Researcher, Microsoft). Time is limited today, and the thousands of podcasts make it hard to identify those truly worth listening to.
  • ACTIVEDEMAND  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Facebook] Getting the Most From Your Marketing Assets
    Twitter  users enjoy accompanying images,  Facebook  users get giddy over pictures (and often can’t stand asking for “likes”), and  Google+  followers tend to be passionate brand advocates. Getting the Most From Your Marketing Assets Have you noticed a seemingly endless amount of marketing blogs talk about “marketing assets”?
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Facebook] Adblock Plus Will Roll Out Another Counterattack to Facebook’s ‘Ad-Blocker Blocker’
    The ceasefire between Facebook and Adblock Plus is about to end. In an interview at the dmexco conference in Cologne this morning, Adblock Plus co-founder and chairman Tim Schumacher told me that his company would counter Facebook’s latest move to stop its popular ad blocker within the next couple of days.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Facebook] Multi-Touch Attribution, A Full User Debrief
    Ad platforms (such as AdWords, AdRoll, Bing Ads, Google Display Network, Facebook, Twitter, LinkedIn, etc.) Multi-touch attribution is a martech function of an advanced attribution solution. But multi-touch attribution is broad topic that spans a plethora of models, integrations, and strategies. What is multi-touch attribution? Time decay.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Facebook] How To Excel at Four Primary Types of Social Media Content
    million pieces of content shared on Facebook. Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about is video. And Facebook, the world’s biggest social network, has embraced it in a big way. Let’s kick off with some sobering statistics. Period.”
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Facebook] The Future of Chatbots in Marketing [YouTube Live Event]
    Picture yourself asking a chatbot on Facebook or Slack, "Remind me to schedule a tweet about our product launch" or "Tell me what keywords our #1 competitor is raking for.". In the world of tech, there has been a lot of news about the rise of chatbots and why people should care. So, what does this mean for your job? For marketing and sales?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Facebook] How to Market Your Ebook: Don't Let Content Offers Collect Dust
    If they get their information from a content community (like inbound.org ) or an online group (such as a Facebook group, Nextdoor Neighborhood, Reddit, etc.), Inbound marketing preaches content creation, but you shouldn’t create content without first figuring out who you’re marketing to and how you will market to them. Grow our web presence.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 13, 2016
    [Facebook] Events – Essential For Every Demand Generation Strategy
    What about experiencing how Lego and Facebook teamed up to launch the Krowiwongi campaign from the Lego guy himself, Lars Silberbauer? I had the opportunity to spend last week at the  Content Marketing World  (#CMWorld) event in Cleveland. It’s time for marketers to focus on quality over quantity. many are new to us.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2016
    [Facebook] Why You're Thinking About Digital Marketing Analytics All Wrong
    Via Facebook? Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations. According to HubSpot’s 2016 State of Inbound report , 46% of marketers cited "proving the ROI of our marketing activities" as one of the biggest challenge they face within their company. From Google? From direct traffic?
  • CONTENTLY  |  MONDAY, SEPTEMBER 12, 2016
    [Facebook] Why Bad Jingles Make Good Marketing
    And we know that because they complain about it on Facebook every day. Which is why those Facebook users are crazy if they think we’re ever going to ditch our jingle. I work for a nonprofit car donation program called Kars4Kids , which funds educational initiatives for children. We have a jingle people love to hate. Please stop.”
  • CONTENTLY  |  MONDAY, SEPTEMBER 12, 2016
    [Facebook] 7 Social Media Stats All Marketers Should Know
    Also, when it comes to targeting your Facebook ads, make sure you prioritize mobile users. If you’re a brand, it’s easy to post on Facebook and create a story on Snapchat. Keeping track of all the most effective social media techniques can be dizzying. Even if there were, it would probably be outdated in a month.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 12, 2016
    [Facebook] The Basics of LinkedIn Marketing
    But by 2013, the company had reached 225 million members, thanks in part to adding some of the same social sharing features that made rivals like Facebook so popular. Like on Facebook, users can share personal or professional updates that are akin to status updates. Back when it started, LinkedIn was a simple digital Rolodex.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Facebook] The State of Inbound 2016 Is Here [New Report]
    Monday, September 12 | State of Marketing | Facebook Live at 1 p.m. Friday, September 16 | Future of Business | Facebook Live at 1 p.m. Over the past few years, we've observed innovations in technology that have drastically changed the digital experience for people all over the world. Larry Kim of WordStream.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 12, 2016
    [Facebook] 8 Strategies to stand out when you’re late to the content marketing game
    The biggest real estate firms are creating lots of online content, newsletters and Facebook posts. By Mark Schaefer. You’ve all seen the data and it’s not pretty — the amount of information on the web is certainly overwhelming. Content budgets are soaring, content output is exploding. Move to an unsatured social platform.
  • JUNTA 42  |  MONDAY, SEPTEMBER 12, 2016
    [Facebook] Prepare to Be Ignored if You Don’t Have Subscription Goals
    Your fans on Facebook or your followers on Twitter should be viewed as they are — temporary subscription opportunities with whom you can try to build relationships. Those connections are controlled by Facebook and Twitter, and the platforms can do whatever they want with them. And the research confirms my personal findings.
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Facebook] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. Now imagine the same educational article being posted by an employee representing Fujitsu on his personal Facebook profile saying “Here’s an interesting read.” But this race gets very tiring. What is Employee Advocacy?
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Facebook] 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More
    To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group. 11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More. Facebook Live. 7) Show off some skills.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2016
    [Facebook] A Brief History of Online Advertising
    After previously resisting ads on its site, Facebook started working with advertisers in 2006 as a way to increase the young company's profitability. Despite some controversies along the way, Facebook has proven itself to be a targeted ad pioneer, changing the way that companies reach their desired audiences online.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 11, 2016
    [Facebook] 21 Revealing Statistics About Content Marketing in Asia Pacific in 2016
    APAC marketers are finding success with blogging and paid promotion on Facebook. 37% of marketers in APAC find Facebook advertising to be the most effective form of paid promotion. Do you know how your content marketing efforts stack up compared to other companies in Asia, Australia and New Zealand? Tweet this stat. Tweet this stat.
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 10, 2016
    [Facebook] The Top 10 Stats from 2016 that Will Jumpstart Your Social Media Marketing Strategy
    In 2004, Facebook was launched as a simple site that allowed college students to share pictures, post statuses, and generally interact with their peers online. Facebook Reigns Supreme, But Instagram Outperforms. When Facebook first introduced native video to its platform, many users continued to opt for sharing video links.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 9, 2016
    [Facebook] ‘Beyond the iPhone,’ And 6 Other Stories You Should Read
    The Guardian:  Mark Zuckerberg accused of abusing power after Facebook deletes ‘napalm girl’ post. ” While it’s true that, from an algorithm’s perspective, this is indeed difficult, it also undermines Facebook’s longstanding attempt to convince us that algorithms are better than humans at content curation.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 9, 2016
    [Facebook] Interesting Infographics: The Potential of Social Media for B2B
    Facebook may lead the pack with 1.59 billion users per month, but the breakout star of last year was Instagram, which doubled its monthly active users to the tune of 400 million within 12 months– not even Facebook can make that boast. more Facebook shares and 20.36% more Twitter shares if you include a picture in your post.
  • VIDYARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Facebook] 10 Ways Small Businesses Should Be Using Video (with Examples!)
    In my last post, I dove into the 17 reasons why small businesses need video and promised that I would share the how , or the best ways small businesses could incorporate video into their marketing plan. Here it is! There isn’t much more preamble needed, really (if you’ve read the previous post, that is). So let’s dive in. 1. Introduce Yourself.
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 9, 2016
    [Facebook] Interactive Content Marketing Weekly Roundup: September 6-9
    Facebook. It’s Content Marketing World week and we couldn’t be more excited. Our very own ionians are finishing up their time at the conference and are ready to bring back some major keys (while channeling their inner DJ Khaled) on everything content marketing. This week was all about interactive infographics. Follow our Medium account here.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 9, 2016
    [Facebook] Skyword’s Top Takeaways from Content Marketing World 2016
    This experimentation has also taken shape in new content mediums for Monster, like Facebook Live, or spoof videos a la BuzzFeed’s Tasty. Co-written by Linsey Morse. Cleveland: These days known as Championship City…or, at least content capital of the world for one week every September. Wednesday. ” It felt like a dare.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 9, 2016
    [Facebook] 5 Ways to Make Your Social Media Marketing Rock
    billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. Understand Your Audience. Make Your Lyrics Memorable.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Facebook] See What Content Marketing Success Truly Looks Like
    As the magazine’s popularity grew, Tôhoku recognized an opportunity to take these burgeoning consumer relationships full circle by establishing a members-only Facebook page. Each day, CMI wants to help our fellow content marketers hone their skills and get more successful at the craft. Agency of the Year (fewer than 100 employees).
  • ACT-ON  |  FRIDAY, SEPTEMBER 9, 2016
    [Facebook] Why Snapchat Might Be Your Next B2B Marketing Tool
    General Electric is known for its involvement in social media and is active on a plethora of channels – from Twitter and Facebook to Instagram. When thinking of Snapchat, you might envision groups of teens exchanging selfies and videos. Not really a space where serious B2B marketers spend their time. That’s more than Twitter.
  • MI6 MARKETING AGENCY  |  FRIDAY, SEPTEMBER 9, 2016
    [Facebook] Head Scratcher and Belly Buster Post: Sep 2016
    The media depends on Facebook as a primary channel to share their stories and news. Watch this video where the editor challenges Zuckerberg on why a famous Vietnam War picture was taken down by Facebook. Blog Head Scratcher and Belly Busters Advertising Facebook LinkedIn TwitterAbout This Post. It’s Time to Reinvent Advertising.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 8, 2016
    [Facebook] Marketing 101: How to Pick the Right Social Media Platform
    – Is Facebook, Instagram, Pinterest, Snapchat, YouTube or Twitter the best place to put your marketing dollars? It all depends on your brand and what you’re trying to accomplish. Brands & Marketers
  • CONTENTLY  |  THURSDAY, SEPTEMBER 8, 2016
    [Facebook] Facebook Can’t Escape Bias, No Matter What It Says
    Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 8, 2016
    [Facebook] Web giants advocate for readers, and that’s a good thing
    The most recent evidence is Facebook ’s decision to tamp down headlines it classifies as “clickbait.” You know the kind: “You won’t believe what Facebook just did” and “After you read this, you’ll never eat another hot dog.” It turns out that Facebook is, or at least it’s trying to, and the company should be commended for that.
  • SNAPAPP  |  THURSDAY, SEPTEMBER 8, 2016
    [Facebook] The History of the PDF and Its Marketing Limitations
    Then, I’ll also create Facebook ads driving traffic to it. The PDF (Portable Document Format) was created by Adobe Systems in the early 90s as a way for companies and individuals to efficiently and reliably exchange electronic documents. Today there are millions (maybe billions?) of PDFs living on the Internet. The History of the PDF. eBooks.
  • ACT-ON  |  THURSDAY, SEPTEMBER 8, 2016
    [Facebook] How to Create an Engaging and Effective Presentation
    There are staggering stats, like the fact that businesses can see 500 percent more traffic on SlideShare than the big guns (Facebook, Twitter, YouTube, LinkedIn). I used to think presentation decks were an afterthought. They’re meant to be an accompaniment to a speaker, I thought. How wrong I have been. These things are hard to write. SINGLE.
  • SCRIBBLELIVE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Facebook] Your 6 Step Guide to Creating a Holiday Marketing Campaign
    Changing up messaging for each Tweet and Facebook post, etc. It’s starting to look a lot like Christmas… okay, not really — or, rather, not yet. For example, offering special incentives to make a purchase or providing helpful, timely content to your audience are both effective options. Step 1: Determine Your Campaign Goals and Audience.
  • READYPULSE  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Facebook] 5 Ways to Leverage Social Media this Holiday Season
    Facebook recently launched Facebook Live , a broadcast feature on their platform that anyone can use. Yes, it’s that time of the year again when marketers everywhere are starting to plan their social media marketing strategy for the holidays. Turn Engagement into Purchases. Incorporate User-Generated Content. Conclusion.
  • OPENTOPIC  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Facebook] Key Advertising Trends about Social Media from Q2 2016 – Marketing Automations
    This post was originally published on this site Salesforce just published a recap of major trends in advertising across Facebook, Instagram, Twitter, and LinkedIn for Q2 2016. Facebook continues to deliver value to advertisers everywhere, and its latest earnings report proves it. Facebook ad revenue reached $6.2
  • INFER  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Facebook] Infer Infuses Microsoft Power BI with Predictive Intelligence to Deliver Next-Generation Sales Analytics
    Become a Facebook fan of Infer. Press Release:  New Analytics Bring Unprecedented Pipeline Transparency to Best-in-Class Business Intelligence. Infer Inc. , a leading provider of predictive technologies that help companies win more customers, today launched a new sales analytics package for Microsoft Power BI. About Infer.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Facebook] Top 5 Sessions to Watch at Marketing Nation Online
    Martin Gilliard, Global Head of MarTech and Data Partnerships at Facebook, will reveal what’s been missing. Author: Mary Kate Francis The  Marketing Nation Online: Tomorrow’s Marketer  is right around the corner! Hopefully by now, you already know why you shouldn’t miss our one of a kind virtual event. The options are endless!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Facebook] Social media giants tighten their grip on small content producers
    Popular social media platforms have tightened their grip on user generated content. A few years ago, Facebook limited your business/fan page reach in exchange for payment. year ago, I visited a blogger conference in Berlin where a marketing expert had warned solo-preneurs to stop using Facebook and YouTube exclusively for their online biz.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 6, 2016
    [Facebook] Study: Only 3 Percent of Freelance Creatives Use Co-Working Spaces
    Of all the social networks, LinkedIn was most important, followed closely by Twitter and Facebook. If you’re looking for freelancers, LinkedIn, Twitter, and Facebook are the places you’ll most likely find them. 8. couple of months ago, we released our second annual study of freelance creatives on The Freelancer. averages.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 6, 2016
    [Facebook] How This Agency Built a Viral YouTube Channel From Rejected Ideas
    At some agencies, rejected ideas get scrapped and disappear for good. At Denizen , they’re used to make viral videos. Founded in 2008, Denizen had seen its share of success with high-profile campaigns for Pepsi , HTC , and Disney (Johnny Depp even joined in on that last one). We want to create an ad that earns an audience.’
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 6, 2016
    [Facebook] Remember to market to your own influencer network
    B2B Marketing Business Development and Sales Email Marketing Marketing Automation Web Applications Coconut oil Facebook Influencer marketing instagram linkedin snapchat social media twitter YouTubeI really love influencer marketing. Too much. An army runs on its stomach and a company runs on its revenue. What Is Contactually? Cheers, Chris.
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