• IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 29, 2015
    [Facebook] The Long Term Value of an Email Marketing Welcome Programme
    For example, if the customer signed up through Facebook, the welcome programme should acknowledge this and then the brand should look to serve social content. In order to ensure engagement amongst customers, brands need to analyse whether their welcome programme is effective. Creative and Design Email Marketing Marketing Cloud
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Facebook] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. FacebookAuthor information. Neal Schaffer. Neal Schaffer.
  • MI6 MARKETING AGENCY  |  MONDAY, JUNE 29, 2015
    [Facebook] My top 3 tweets #6
    Facebook, Twitter and LinkedIn must report how many of their member accounts are fake, dormant and active. Or create one of your own and encourage more people to voice this issue to Twitter, Facebook and LinkedIn. Welcome to my top three tweets for the week of June 22, 2015. All I ask is you consider hiring my agency one day!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Facebook] Facebook content strategy is a time bomb for inbound marketing
    The economics of the social media platforms like Facebook and LinkedIn are also driven by content, but their metrics are different. The economic driver for both of these priorities is time on site , also known as dwell time , which is becoming a factor in SEO, Facebook content visibility, and content marketing strategy. Really. Really.
  • HUBSPOT  |  SATURDAY, JUNE 27, 2015
    [Facebook] The Most Common Keywords Found in the Top-Shared Articles [New Data]
    We've highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category. Posts about Facebook do well on every social network, while Twitter-focused and Pinterest-focused titles only perform well on their respective platforms. Analytics. Baking. Beauty.
  • LEADERSHIP  |  FRIDAY, JUNE 26, 2015
    [Facebook] Interesting Infographics: The Power Of Brand Storytelling
    Meanwhile, 45% are likely to go on and “like” your Facebook page or share the story themselves, and 29% are likely to follow your brand on social media. That’s just as true with branding your company, as this report from Headstream demonstrates. So what makes a good story? business audience is like any other community.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Facebook] Summer Is Here—Bring on the Interns!
    Brainstorm projects related to these interests: Your intern may sit on your content marketing team, but perhaps you can connect with your social media manager to see if he can write a few Facebook posts. Author: Stacey Thornberry They’re eager to learn, they’re discovering their career path, and they’re ready to help YOU. Awesome! Now what?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Facebook] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. • New contact channels add complexity and dissonance. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. Market.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Facebook] Start engaging from the first click in the Customer Journey
    Guiding the Customer Journey Gain Brand Advantage from the Very First Click Hans Willems, GX Software © 2012 GX Software. All Rights Reserved. Reproduction and distribution of this publication in any form without prior written permission is forbidden. information contained herein has been obtained from sources believed to be reliable. general way.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Facebook] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. Facebook Page are even better. your Facebook Page? So, as social.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Facebook] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    that hype matches reality when a Facebook. Legendary Ad Executive David. Ogilvy: 'Costs tens of millions to. promote a brand' Smarter medium-sized advertisers concerned. with sales lead demand / revenue over brand. awareness IBM, Oracle, General Dynamics—they publish. white papers downloadable via high end web. acquisition. association.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Facebook] The Rules of Engagement on Facebook
    Learn the 5 Facebook Principles
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Facebook] How the New Facebook News Feed Changes Your Content Strategy
    On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Facebook] 20 Marketing Trends & Predictions for 2013 & Beyond
    We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Facebook] How to Use Facebook for Mobile Marketing
    Over 500 million people use Facebook on a mobile device. See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Facebook] Content Marketing That Converts
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. That’s the secret to creating content marketing converts! The World Has Changed.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Facebook] The Emotional Role of Social Media Sharing
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. You can make people click, but you can’t make them share. Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. If there is anyone that knows social, Mark does. Author information. Wade Harman.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Facebook] Choosing the Best Big Social Networks for Publishers
    Or maybe Facebook? But there’s a handful that have become the “tried and true” for B2C and B2B alike: Facebook, LinkedIn and Twitter. Facebook. billion registered users, Facebook has become one of the go-to social media platforms for brands and publishers alike in the past few years, especially those who focus on B2C.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Facebook] Business Blogging as an Equalizer for Small and Medium Businesses
    Instead, they use a multi-channel distribution approach, including: Aligning strategies with their social media teams to ensure a smooth hand-off of content for promotion to Twitter, Facebook and LinkedIn. Being the small kid on the block is never easy. Especially when you have a much smaller marketing budget than larger companies.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 24, 2015
    [Facebook] 4 Non-measurable actions every business should take
    Simply signing up for accounts won’t get the job done; you need to cultivate engaged consumer followings on the large social networks like Facebook and Twitter and some of the smaller, niche ones that make sense for your industry. The basis of any business is making money. Earning money is not always linear, though. Yes, it can.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 24, 2015
    [Facebook] Search & Explore: What Instagram New Features Mean for Businesses
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. What are the Instagram new features in Search and Explore, why is Instagram releasing them, and what do these new features mean for businesses? It has remained a completely separately entity […]. Author information. Neal Schaffer. Neal Schaffer. Instagram
  • HUBSPOT  |  WEDNESDAY, JUNE 24, 2015
    [Facebook] How to Get Your First 1,000 Real Facebook Fans [Infographic]
    You've joined tens of millions of other businesses around the world by creating a Facebook Page for your business. At this point, perhaps you've familiarized yourself with the layout of a Facebook business Page. You might've even published your very first Facebook post. Want to see how HubSpot uses Facebook?
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Facebook] 8 Examples of Brilliant Healthcare Marketing
    June 7, 2015. 3) Anne Arundel’s Medical Center: Stachie Facebook Contest. Anne Arundel Medical Center Official Facebook Page on. Over four years ago, in order to raise awareness about breast cancer and the need for early detection, Carilion Clinic of Virginia’s Roanoke Valley started the “Yes, Mamm” campaign. Posted by.
  • SYNECORE  |  TUESDAY, JUNE 23, 2015
    [Facebook] 4 Tips to Create an About Us Page that Converts
    For example, you could organize your company’s history into a vertical Facebook-style timeline, pairing key moments with engaging images. According to Moz , the About Us page is one of the most frequented on any website. It gives your business a chance to break down the facade of anonymity of the Internet and show it’s human side.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Facebook] Google has carnal knowledge of social
    Google has deep access to a large handful of social networking and bookmarking platforms, including reddit, Facebook , and others. You’ll not only be able to start BS-checking but you’ll now know that, against your intuition, LinkedIn is not your top inbound channel, Facebook is. Twitter and Google have made amends.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Facebook] 5 Ways to Create More Touchpoints with Email
    Make sure you include the icons for Facebook, Twitter, Instagram or any other site that your brand uses. Above the buttons, you could say something like, “Like our Facebook page to receive exclusive fan surprises” or “Follow us on Twitter and be the first to learn about our upcoming promotions.”
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 23, 2015
    [Facebook] 5 Ways to Engage Employees To Build A Better Customer Experience
    Twitter | Facebook | Google+ | LinkedIn |. People say they will pay more for a better customer experience. More importantly, they will leave to go to a competitor after a bad experience. Author information. Joe Ruiz. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz. Social Sales
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Facebook] 21 Spectacular SEO and Search Marketing Stats and Facts
    digital ad spending last year, while Facebook’s share was about 8%; and Google’s advertising revenue is larger than that of the entire U.S. Facebook’s share was about 8%. Social may be sexy, but search still pays the bills. 89% of customers begin their buying process with a search engine. eMarketer ). MediaPost ). 5.
  • MARKETING ACTION  |  TUESDAY, JUNE 23, 2015
    [Facebook] Where Content Marketing Meets Customer Experience, Part 3: Emotions, and Mobile
    If you think about the content that people are experiencing on their smartphones, typically they’re flipping through Facebook and they’ll come across embedded content or native advertising. Speakers included Jamie Turner , the CEO of 60 Second Communications ; Joyce Sullivan , founder and CEO of SocMediaFin, Inc.; Why is that?
  • WINDMILL NETWORKING  |  MONDAY, JUNE 22, 2015
    [Facebook] Best Practices for Content Marketing through Social Media
    Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest |. To this date, there have been 50 blog posts published about content marketing here on Maximize Social Business (you can find the complete list here) primarily by both alumni content marketing contributor Bob Geller and our current content marketing contributor Justice Mitchell.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 22, 2015
    [Facebook] Content And The Future Of B2B Marketing
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. The commercial web is just 30 years old. Social just turned 12. And the mobile web is even younger. In a relatively short period of time, these technologies have drastically changed our world. ”   [Tweet This!]. Check out my presentation below.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 22, 2015
    [Facebook] An inside look at innovation hot spots and how to get your idea noticed
    Facebook was a company where you had a Harvard dropout, Mark Zuckerberg. A lot of it is spinoffs. The tech start-up world is Jim Lussier’s playground … and it is one cool place. Industry veteran  Jim Lussier  was tapped to lead this ambitious effort. What are the hot ideas? Where is the most innovation taking place in the world?
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Facebook] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Facebook link sharing image: 1200 x 637 pixels. Facebook cover image: 851 x 315 pixels. And then it only took about 30 seconds to resize that Twitter image into a (nearly identical) Facebook image. For example, you could make one tracking link to use on Facebook, another tracking link to use on Twitter, and so on. Right?
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Facebook] Want to Be More Creative? Try These 8 Tools
    Prompts makes it easy to write from anywhere by automatically backing up your writing to Dropbox, and you can export your work to Evernote, Day One, Facebook, Twitter, or your email. 3) Coffitivity. This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. Plus, it's free. 2) Prompts.
  • HUBSPOT  |  SATURDAY, JUNE 20, 2015
    [Facebook] New Data: Should You Include Social Media Icons on Your Homepage?
    The most popular platforms are Twitter and Facebook , representing 54% of homepage social media links. Twitter, at 27.1% is the most popular social media platform for homepage linking, which is interesting to note since Facebook has over one billion users compared to Twitter’s 300 million. Facebook. Facebook. Twitter.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Facebook] Mautic Offers Free, Open Source Marketing Automation
    It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. The only real question about free, open source marketing automation from Mautic is what took so long. Small businesses constantly cite cost as a major roadblock to adoption. So the opportunity seems obvious.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Facebook] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    Whether it is your cover photo on Facebook, your sponsored post on LinkedIn, or your latest Instagram post, you need to attract the attention of your audience in an immediate, engaging, and relevant way. Facebook. Facebook is an ideal place for fun, visual, and entertaining content that lends itself nicely to a user’s newsfeed.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Facebook] 11 Tips to Help Improve Your Brand's Communication Strategy
    The highest percent of Facebook users is between ages 34-54, and the majority of those users are women. Walt Disney World knows this, and that’s why they focus their efforts on Facebook. 4) Show Your Personality. As marketers, we strive to communicate with consumers in the ways that they prefer. Always speak like a human being.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Facebook] Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity
    Several of Marketo’s Ad Bridge partners, such as Facebook, Google, LinkedIn, MediaMath, Turn, and Rocket Fuel, will be joining us on the Croissette (what I understand is the festival’s main drag) and touting the benefits of engagement marketing , content personalization, and especially the intersection of data, creative, insight, and action.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Facebook] The Free Templates You Need for Visual Content Design
    This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. In fact, we frequently use PowerPoint to create HubSpot's own Facebook cover photos. Visual content is in high demand.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Facebook] The Top Business Podcasts You Need to Be Listening To
    Tune in to this educational postcast to learn lessons like how to manage, how to build products users love, and how to raise money from some leaders such as author Ben Horowitz, Facebook's VP of Growth Alex Schultz, and LinkedIn founder Reid Hoffman. 5) The Tim Ferriss Show. Business Podcasts Every Marketer Should Tune In To. 1) HBR Ideacast.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 18, 2015
    [Facebook] You Need To Dish Out Delicious Content!
    Your customers are posting their smartphone snapshots and comments on their Instagram, Twitter, Facebook and Yelp accounts while sitting at your restaurant’s table. However, they promote that their business is on Instagram and Facebook, but do not make it clear on where to follow them. But What About Facebook? Picture this.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Facebook] How To Get Publishers to Open Your Link Building Requests
    Fortunately, social networking tools like Twitter, LinkedIn, Facebook and blogs actually make this process easier. Last week I had the good fortune to participate in a content marketing meetup hosted by the team at Curata. But you still have to start conversations and ask for people to link to your material. What do you think?
  • BIZNOLOGY  |  THURSDAY, JUNE 18, 2015
    [Facebook] Periscope Up: Is Live Interactive TV (Finally) Here?
    We could certainly see a Facebook-like company execute on the concept better, turning these apps into modern-day MySpaces and Friendsters. Almost since the moment the Internet was commercialized, we’ve been talking about the promise of live interactive TV. The execution of interactivity on these services is a bit clunky. How It Works.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 18, 2015
    [Facebook] What You Absolutely Need to Include in Your Online Business Listing
    Bing, Facebook, Yelp and more. Grabbing the attention of local shoppers online is key to getting them through your shop doors. Having the right type of information in your online business listing is essential to that process. These online listings include sites such as Google, Yahoo!, Yelp, Bing, Foursquare and other online directories.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 18, 2015
    [Facebook] Get More Twitter Traffic With Your Evergreen Blog Posts
    For example, a blog post on Facebook’s latest newsfeed changes is not likely going to be relevant for long. Twitter | Facebook | LinkedIn | Pinterest |. One simple, almost effortless, way to drive more traffic to your website is to increase your tweeting frequency of your evergreen blog posts. post on how to […]. Leah Mazur.
  • SOCIAL MEDIA B2B  |  THURSDAY, JUNE 18, 2015
    [Facebook] 25 B2B Social Media Statistics About Platform Usage
    88% of B2B marketers use Facebook ( Tweet this stat ). 36% say their Facebook marketing is effective ( Tweet this stat ). 30% call Facebook their most important platform ( Tweet this stat ). 53% plan to increase their use of Facebook ( Tweet this stat ). 57% want to learn more about using Facebook ( Tweet this stat ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 18, 2015
    [Facebook] The new urgency to create sticky content for Facebook
    Just when you think you’ve figured out Facebook, it moves and morphs in interesting new ways. A few days ago, Facebook announced that the algorithm it uses to determine which content is prioritized in user News Feeds will now take into account how long users spend viewing posts. facebook Facebook marketingGo deep.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JUNE 17, 2015
    [Facebook] Interview with Dave Chaffey of Smart Insights
    Paid media, remarketing or retargeting through AdWords, LinkedIn or Facebook helps remind prospects about your services so it’s a mistake to miss this – it gives probably the best paid digital media ROI available. think content personalization is the biggest opportunity into 2016 for B2B Marketers.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Facebook] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 17, 2015
    [Facebook] Facebook’s Latest Update: Guidelines for Hospitality Marketers
    No surprise here – more updates from Facebook! Over the past week, Facebook has unveiled a variety of significant updates. Twitter | Facebook | Google+ | LinkedIn | Pinterest |. Facebook’s Latest Update: Guidelines for Hospitality Marketers by Debbie Miller - Maximize Social Business. Author information. services.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Facebook] UGG Boots, Mason Jars & Other Trends That Marketing Made You Like
    The company's Pinterest account turned into an inspiration station for DIYers looking for creative ways to repurpose the jars and its Facebook Page was used to invite canners both old and new to share their experiences. Have you ever stopped to think about why you make certain purchases? I'm a marketer, after all. And you can, too. The L.A.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 16, 2015
    [Facebook] Social updates businesses should know about
    From click-to-call on Facebook to advertising on Instagram, here’s our quick round-up of the latest social media updates brands need to know about to keep their social strategy fresh. Blog buyable pins Facebook click-to-call Facebook GIFs Instagram advertising Social updates
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Facebook] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    Please join the conversation online at LinkedIn: www.linkedin.com/company/keo-marketing , Facebook: www.facebook.com/KEOMarketing & Twitter: @KEOMarketing. Recognition for work completed on behalf of client Profiles International included prestigious “People’s Choice Award”. About KEO Marketing. Awards | KEO Marketing KEO News
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Facebook] Enterprise gamification is a spoon full of sugar
    Social media sharing:  while getting your employees to share all the cool stuff going on at your company may seem like a no-brainer, why is it so hard to get folks to post from their private Facebook, LinkedIn and Twitter when you go out of your way to make it super-easy, sending around an email every week with requests and suggestions.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 16, 2015
    [Facebook] Have You Gotten Your Facebook Privacy Checkup?
    Facebook and privacy are two entities that don’t always play nice. More recently , a user accused Facebook of purposely making the privacy settings hard to understand and change. The Privacy Checkup feature is Facebook’s attempt to right that ship. The post Have You Gotten Your Facebook Privacy Checkup?
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 16, 2015
    [Facebook] Content Marketing Is the Core of Thought Leadership
    Twitter | Facebook | LinkedIn | YouTube |. I spent last weekend at a college reunion with an endless array of incredibly talented people. common theme in many of the wide-ranging conversations was, “What are you doing now?” Author information. Justice Mitchell. Content Marketing
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Facebook] Content Marketing Manager Job Description
    Please follow me on Twitter , LinkedIn , and Facebook and Subscribe here for regular updates. I’ve been asked a few times for a Content Marketing Manager Job Description. Apparently, this is a pretty hot category as LinkedIn reports more than 15,000 results for “ content marketing manager job description.” Requirements.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Facebook] Facebook alternative network Ello turns nasty
    Ello, the warm and fuzzy Facebook alternative network turned nasty this week when co-founder Paul Budnitz  launched an attack on its rival  and its real-name policy. Tom Webster and I discuss: Is Facebook hurting fringe groups with its real-name policy? Is Facebook a right? ” Are you ready to do this thing? Let’s GO!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2015
    [Facebook] Facebook alternative network Ello turns nasty
    Ello, the warm and fuzzy Facebook alternative network turned nasty this week when co-founder Paul Budnitz  launched an attack on its rival  and its real-name policy. Tom Webster and I discuss: Is Facebook hurting fringe groups with its real-name policy? Is Facebook a right? ” Are you ready to do this thing? Let’s GO!
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Facebook] 34 Compelling Content Marketing Stats and Facts
    More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). Want to know more? TopRank ). 2. TopRank ). 3.
  • MARKETING ACTION  |  TUESDAY, JUNE 16, 2015
    [Facebook] Where Content Marketing Meets Customer Experience, Part 2: Relevancy
    We all have that friend who posts those kind of snooty statuses on Facebook. So image posts are definitely something that are more attractive and more appealing, especially in the Facebook realm. Speakers included Jamie Turner , the CEO of 60 Second Communications ; Joyce Sullivan , founder and CEO of SocMediaFin, Inc.;
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Facebook] What's It Like to Go on NPR? Inside One HubSpotter's Experience
    Either people are apologizing when they are using them around me, or people are defiant about it and defend themselves.". "I honestly don't care if people use them on Facebook or on Twitter or in personal notes," she said. Some people don't need the spotlight to shine. Turns out we weren't the only ones who loved it. And who could blame her?
  • INTEGRATED B2B  |  MONDAY, JUNE 15, 2015
    [Facebook] Get in the Habit of Consistently Creating Content With These 7 Steps
    We use CoSchedule so our content gets promoted on Twitter, Facebook, LinkedIn, and other sites multiple times. You need to promote your content if you want people to read it, so   tweet it to your followers; share it on Facebook, Google+, and LinkedIn; submit it to other outlets; and consider how to repurpose the post to extend its life.
  • BIZNOLOGY  |  MONDAY, JUNE 15, 2015
    [Facebook] What Google Really Doesn’t Want You To Know About Search
    ” In Google’s place, your customers regularly choose “vertical search engines” like Yelp for local businesses, Kayak and TripAdvisor for travel, Indeed for job searches, Amazon and eBay for e-commerce, and Facebook for insights from their friends to discover the products and services they need. Read on and see.
  • VIRALLY BLOG  |  MONDAY, JUNE 15, 2015
    [Facebook] Where Is Your Audience?
    When people think of Social Media, they think of Facebook , Youtube , Linkedin , Twitter etc, but there is so much more than that! Digital marketing has a variety of platforms on which to advertise, but it’s often hard to find the ones where your audience hangs out. I am going to tell you how to find your relevant audience.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Facebook] 12 Things You Learned in College That Prepared You for the Real World
    When I was a freshman in college, one of my very first professors gave our class a piece of advice that I'll never forget: "Begin emails with 'Hi,' not 'Hey.'". If you were expecting some awe-inspiring, TED-talk-worthy words of wisdom, it might've surprised you that this is what's stuck with me over the years. That was all it took. Google it.
  • VERTICAL RESPONSE  |  FRIDAY, JUNE 12, 2015
    [Facebook] What Jurassic World Teaches About Marketing
    You know those Facebook friends who constantly share updates about their kid’s potty training efforts, or the old college roommate who loves to share super-specific details about his love life? Summer always brings big blockbuster hits to the movie theaters, and this year is no different. This park takes dinosaurs to a whole new level.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 12, 2015
    [Facebook] 3 Ways To Overcome One Of The Biggest Marketing Challenges
    What’s more, an outsourced CMO is current on all forms of marketing – from influencer marketing, content marketing, social media marketing, Facebook ads, search engine optimization (SEO), retargeting, gathering data and analytics, affiliate marketing, media buying, and more. Outsourcing your marketing strategy entirely has some big benefits.
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [Facebook] Consumer Brand SEO Pulse: SMX Edition
    Think linking to a page in the Pinterest app, rather than Safari, from Facebook. Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [Facebook] Consumer Brand SEO Pulse: SMX Edition
    Think linking to a page in the Pinterest app, rather than Safari, from Facebook.   Welcome to the weekly Consumer Brand pulse, where we keep you updated on what’s going on in the world of SEO! Our goal is to stay on top of any new strategies and changes to make sure we are constantly using the best on-site and off-site SEO methods.
  • VIRALLY BLOG  |  THURSDAY, JUNE 11, 2015
    [Facebook] A Quick Guide To… Video Marketing
    Facebook,Twitter and Instagram. Research has shown Facebook and Twitter hosted videos get a lot more views than Youtube hosted videos, so make sure you upload your videos direct. Using video in your content marketing strategy is not only effective but it can also be low cost. Video is by far the simplest way to do this. Vlogs. Youtube.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 11, 2015
    [Facebook] How to Use Slideshare for Personal Branding
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How to Use Slideshare for Personal Branding by Ann Smarty - Maximize Social Business. Of all the underrated tools on the web, Slideshare is one of the biggest examples. For many who are hoping to promote, it is last on the list of helpful social dashboards. SlideShare
  • CMO ESSENTIALS  |  THURSDAY, JUNE 11, 2015
    [Facebook] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
    LinkedIn members may respond differently than Facebook followers.  Effective demand generation is like creating a garden that blooms all year long (or as close as your growing season allows). Not unlike combing through your customer data to determine what your next best customer might look like.  And remember, it’s all connected….
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 11, 2015
    [Facebook] 3 Tips to Extend Your Email Reach with Social Sharing
    Also, you can boost your search rank by having profiles on Facebook and Twitter. 3. Whether you want them to like your Facebook page or follow you on Twitter, give them incentives to connect with you. Tracking how many readers share your emails on social media is easier than ever. Add social share buttons to make sharing easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 11, 2015
    [Facebook] Can traditional TV succeed as mainstream video?
    Think Facebook circa 2008, when you were nearly poked to death. Think Facebook circa 2008, when you were nearly poked to death. By Merav Chen, {grow} Community Member In 2005 I left a job at a traditional TV production company and took a marketing position at an internet company. It felt like TV’s days were numbered. Some examples?
  • MARKETING ACTION  |  THURSDAY, JUNE 11, 2015
    [Facebook] Where Content Marketing Meets Customer Experience, Part 1: Regulated Industries
    Should I be on Facebook, should I be on LinkedIn, should I have a Pinterest board?” I think that that’s a very important question, but until you’re clear about your brand, your message, and your audience, you want to go where your audience is. Facebook, Twitter, Pinterest, there are so many of them. JOYCE SULLIVAN : Yes.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 10, 2015
    [Facebook] 7 Must Read Blogging Articles
    Twitter | Facebook |. The number of blogging resources on the web is astounding. quick search for blogging returns 120 million results in Google. So where do you begin? It’s a tough question, and one I get all the time. You want to start a blog, but you don’t know where and how to begin. And even if […]. Author information. Blogging
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Facebook] Which Social Network Should You Advertise On?
    Like Facebook, you can also target to niche groups in categories like demographics, employee title and location. On Facebook, you may get as many as 1 in 200 impressions; on LinkedIn, it’s common to receive 1 in 500. People using Google+ are usually more tech-driven than those on Facebook or Twitter. Success! The Bottom Line.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 10, 2015
    [Facebook] The Best Ways To Promote New Products on Instagram
    Here are some quick tips: Link your Instagram account to your Facebook account. When it comes to spotlighting a new product, few social media platforms are more visually stimulating than Instagram , making it an ideal place to showcase your latest arrivals. Image quality and design. There are also countless apps that can enhance your image.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 10, 2015
    [Facebook] A View To A Thrill: Why Marketers Need To Get Visual, Fast
    The most useful visual medium for marketing ourselves has been Facebook. A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and  I have never forgotten it. Should surprise no one. Video   is all about storytelling.
  • ENGAGE  |  TUESDAY, JUNE 9, 2015
    [Facebook] 5 Best Practices for Engaging Online Shoppers
    And the company has gone on to build strong partnerships with other platforms, such as Facebook, through which the company identified a gift opportunity through its Cheryl’s Cookies and Brownies brand. Here are five takeaways from the two-day event. 1. Platforms don’t exist in a bubble. That's a win for both brands. 2. Authenticity is key.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 9, 2015
    [Facebook] You’re Doing It Wrong – Stop Making These B2B Social Media Mistakes
    Did you hear that Instagram now has edged out Twitter in active users or that Facebook and Pinterest can send more referral traffic to your website than any other network? What works on Twitter doesn’t work on Linkedin or Facebook. Please stop using more than three hashtags per tweet or one per Facebook/Google+ post.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Facebook] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    In today’s digital world, there’s a lot of talk around diversifying content via multiple social platforms (Facebook, Twitter, Instagram, LinkedIn, Google+) and other digital media (blogs, video, ebooks, etc.). Most people look forward to summer because of the opportunity it brings to get outside. some people really do find that thrilling!).
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Facebook] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    And yes, I highly recommend getting a Twitter , Google+ and Facebook account in your name as well. On Twitter or Facebook? Follow us @HingeMarketing and join us on Facebook. Back in 2009, I ran an experiment. For six months, I dedicated myself to making a number of cold calls – every single day. hated every minute of it.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 9, 2015
    [Facebook] The 9 Internet Trend Charts From Mary Meeker That You Need To See
    For a generation who grew up with leaked photo scandals and their entire family (not to mention their baby pictures) already on Facebook, these choices for interaction and sharing offer a welcome reprieve. For example, people watch 4B Facebook user-generated videos a day, up 4x from the last 6 months. ” She is a serious boss.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 9, 2015
    [Facebook] What Sales Managers Should Know About Social Sales
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | What Sales Managers Should Know About Social Sales by Craig Jamieson - Maximize Social Business. In past lives, I have both been a sales manager, and I have also worked for a number of sales managers. Jamieson contributes a monthly column on Social Selling. Social Sales
  • WEBBIQUITY  |  TUESDAY, JUNE 9, 2015
    [Facebook] Five Steps to Implement a Championship Link Building Strategy
    This tennis site has over 695,000 Facebook fans and includes a readership base of avid tennis fans from all over the world. Guest post by Jason Parks. The Stanley Cup is the most coveted trophy in all of professional sports. There is a reason why television ratings for professional sports’ playoffs skyrocket, compared to the regular season.
  • MARKETING ACTION  |  TUESDAY, JUNE 9, 2015
    [Facebook] How to Use Surveys to Create Better Content
    Run a Facebook contest that gets people to give you their most pressing question about your topic. That means you’ll get a drastically higher response than if, say, you sent a survey to your Facebook. Engagement is the secret sauce of digital marketing; every marketer wants more of it. Outrageous images can work. It is also risky.
  • CONNECTING ELEMENT  |  TUESDAY, JUNE 9, 2015
    [Facebook] Five tips for smarter social integration
    Blog facebook Instagram social media social sharing social-media integration TwitterSocial media doesn’t switch off, which is why it’s a vital part of your integrated marketing campaigns. Follow our five tips for better social integration to see improved results across all channels.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 8, 2015
    [Facebook] Social Media Influence Marketing: CEO Involvement
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Social Media Influence Marketing: CEO Involvement by Raymond Morin - Maximize Social Business. In recent years, senior executives and business leaders are more involved  in the social transformation of organizations. Social Media Influence
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Facebook] Top 20 Content Marketing Blogs You Should Read Every Day
    20 Facebook, Linkedin, Twitter and Pinterest Features You Didn’t Know Existed (But Totally Should)  by Lindsay Kolowich has more than 16,000 shares (holy cow!) His top blog,  Inside the Facebook News Feed: A List of Algorithm Factors  has more than 12,000 shares. What are the top content marketing blogs you read every day?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 8, 2015
    [Facebook] There is no community on social media
    Speaking at the  Lithium Technologies  LiNC conference in San Francisco, Forrester Research vice president and principal analyst  Nate Elliott  dropped a bomb on brand managers: you don’t build a community on social or have any meaningful customer relationships on Facebook: There’s no community there. might follow them on Facebook, however.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Facebook] 7 Inspiring Examples of Omni-Channel User Experiences
    They have a website, blog, Facebook, and Twitter. The more technology advances, the more it's integrated into our daily lives. Even as you read this article, I’d venture a guess that you have several internet-connected devices within arm’s reach. The lines between what we do online and in real life will begin to blur. Remember that.
  • MARKETING ACTION  |  MONDAY, JUNE 8, 2015
    [Facebook] SEO for Alternative Content Types, Part 2: Optimizing Video for SEO
    Some of them are not as appropriate from an SEO perspective because they tend to be closed systems, like the social platforms such as Facebook and Vine. That includes video, infographics, images, PDFs, and more. Part one sets up the context and key points of alternative SEO. It’s the second largest search engine in the world. Prospects.
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Facebook] How to Identify and Fix Friction on Your Landing Pages
    Targeted Facebook ads deliberately exclude certain demographics to avoid wasting money on those who would never be interested in actually buying. You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Unfortunately, those visitors aren't doing what you want them to do when they get there. But why? Social proof.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 5, 2015
    [Facebook] How Businesses Can Maximize WeChat
    Twitter | Facebook | LinkedIn | How Businesses Can Maximize WeChat by Olivier Verot - Maximize Social Business. WeChat has been the trendy network in China for quite a few years, slowly taking over the market that was previously dominated by its big brother QQ. WeChat is closed to advertisements so its usefulness may not seem obvious.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 4, 2015
    [Facebook] The Synergy of Social Media Marketing and Email Marketing
    Twitter | Facebook | Google+ | LinkedIn |. Many business owners treat email marketing and social media marketing as completely separate entities. In truth, they complement each another perfectly. When you use one to support the other, you’ll get synergy. Find Your Audience To grow […]. Author information. Amy Hall. Amy Hall.
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Facebook] How to Build an Email Newsletter that Wins Business
    With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. But according to a study by McKinsey & Company , email was nearly 40 times more effective at acquiring customers than Facebook and Twitter combined. Email is dead, right?
  • BIZNOLOGY  |  THURSDAY, JUNE 4, 2015
    [Facebook] Tackling social media: don’t do it all!
    Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Here is a brief breakdown of how businesses use five popular social media platforms: Facebook : Businesses use Facebook to build a loyal community around their brands. The bad news? The good news? You don’t need to!
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