• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Facebook] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Facebook] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. Facebook Page are even better. your Facebook Page? So, as social.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Facebook] The Rules of Engagement on Facebook
    Learn the 5 Facebook Principles
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Facebook] How the New Facebook News Feed Changes Your Content Strategy
    On March 7, 2013, Facebook announced the biggest change to News Feed in its seven-year history. Naturally, Facebook took this information and translated it into a new, visual-focused, News Feed design In his opening, CEO Mark Zuckerberg shared how almost 50% of News Feed content today is photos and visual content.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Facebook] 20 Marketing Trends & Predictions for 2013 & Beyond
    We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook's 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube In 2012, the world of marketing underwent major changes.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Facebook] How to Use Facebook for Mobile Marketing
    Over 500 million people use Facebook on a mobile device. See how you can combine you efforts on Facebook with mobile marketing to generate more leads and customers
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Facebook] The Best Marketing Conferences Of 2015
    Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. 'In the last two weeks I’ve had about 10 people ask me “ what are the best marketing conferences? ” It must be that time of year when we start to plan out which marketing events we want to attend. buying it!).
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 25, 2015
    [Facebook] What Marketers Need to Know About the Pinterest Update
    As one of the younger siblings in an elite social media family, Pinterest has the distinct advantage of learning from it’s older siblings like Facebook and Twitter what works and what doesn’t, what turns users on and more importantly, with pinners what turns then off. The 411 on Promoted Pins. So how exactly do Promoted Pins work?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Facebook] New Marketing Automation Options for Small Business in the VEST Report
    CRM includes opportunity tracking, unlimited user defined fields, and automatic search of Facebook and LinkedIn when new contacts are added; algorithms can automatically estimate the right number of points for different events to build a predictive lead score. ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr).
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Facebook] How to Differentiate Content Curation on Social Media
    Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. After all, professional services buyers are on the look out for information and answers to their questions. Articulate your point of view 2.
  • LEADERSHIP  |  FRIDAY, JANUARY 23, 2015
    [Facebook] Interesting Infographics: What Content Has the Most Clout?
    34% – social content on networks such as Facebook and LinkedIn. 'Which type of content drives the strongest ROI in your B2B lead generation playbook? Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic. Quality Not Quantity. 52% – email. White papers.
  • BIZNOLOGY  |  FRIDAY, JANUARY 23, 2015
    [Facebook] Mobile will disrupt your industry: 3 ways to protect your business
    Google, Apple, Facebook, and countless others represent gatekeepers between your customers and your business. 'How important is mobile for marketing your business in 2015? If you’ve read any of my past posts, you should know the answer is “extremely important.” Growth in mobile access is accelerating at a staggering pace.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Facebook] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    'Whether you’re a Facebook pro or just getting a Page up and running for your business or personal brand, Facebook offers marketing opportunities for users of all levels. In this post, I’m taking a look at eight tips and tricks that will help you harness (some) of the power of Facebook. Facebook
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Facebook] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). can’t, of course.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Facebook] Great webinar for Tampa area dentists and chropractors on 1/27 at 2:00pm ET
    All dentists are active on social media such as Twitter and Facebook, but most results are limited. 'Find New Customers , the most likeable company in marketing,  is doing a great webinar on 1/27/2015 at 2:00pm and this webinar is specifically for Tampa area dentists and chiropractors. Sign up here right now: [link]. What do you think?
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Facebook] 17 Stats You Should Know About Visual Content Marketing in 2015
    Over the last 12 months almost every major social network, including Facebook, Twitter, LinkedIn and Instagram have increased the prominence and importance of visual content. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. Source ).
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Facebook] What David Ogilvy's Facebook Profile Would Look Like [Infographic]
    'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. He''s called the Father of Advertising and the King of Madison Avenue. Fortune magazine once asked if he was a genius -- which prompted him to ask his attorney to bring a lawsuit against the publication for its use of the question mark.
  • SAZBEAN  |  THURSDAY, JANUARY 22, 2015
    [Facebook] How Brands Use Social Media to Enhance the Customer Experience
    Twitter and Facebook provide customers a real-time way to complain about your product or service in front of a large audience. Facebook user and Lifelock customer Mindy Lacey allegedly had a payday loan approved in her name that she never applied for. JetBlue Rapid Response. The plane was in the air a few minutes later. LifeLock Cares.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Facebook] Using Facebook For Email Marketing
    Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. 'It’s imperative that one uses online marketing for their business. And specifically, email marketing is one of the more successful ways of marketing via online. Email Marketing
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Facebook] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    However, they should be familiar with the most critical channels for business: LinkedIn, Facebook, Twitter, Pinterest, Google Plus, and perhaps Instagram, depending on the industry you’re in. 'Have you ever received a resume from a marketer that you just knew, at a glance, would not proceed in the hiring process? Missing metrics.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Facebook] Blog Design Blink Test: Simple, Easy Navigation
    Your other accounts, Twitter, Facebook, LinkedIn, etc. 'In order to impress visitors and showcase your business expertise, your blog must pass the “blink” test. As I mentioned in my previous post , your blog design must incorporate three critical elements: Branding/Personality   (Banners, logo, photos). Navigation/Simplicity. Your picture.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 21, 2015
    [Facebook] 4 Ways Your Audience Can Provide Content Ideas
    To build on its successful adoption stories , the nonprofit encourages people to share their adoption stories and photos on its Facebook page and Tumblr. Once several submissions are shared, you can combine them all into a picture-friendly blog post, email, collage or photo album on Facebook, or share them one by one on Instagram.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Facebook] The Anatomy Of A Great SlideShare Deck
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Anatomy Of A Great SlideShare Deck by Ann Smarty - Maximize Social Business. 'Creating the perfect SlideShare slide is more than a skill, it is an art. Ann is the brand manager at Internet Marketing Ninjas, founder of MyBlogU and co-founder of Viral Content Buzz.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Facebook] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    And social media companies like Facebook, Google and Twitter garner a lot of media attention. 'To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. And with good reason. Like a shiny object.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 21, 2015
    [Facebook] Where Is Content Headed?
    TV, Search Engines, Facebook, Twitter, Instagram – none of these destinations are nearly as interesting as the content that flows across them. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Marketing (As We Know It) Is Doomed!
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 21, 2015
    [Facebook] How to Know Which Hashtags to Use in Your Social Media Posts
    It tracks hashtag use on Twitter, Instagram, and Facebook. 'So you’re all ready to launch a bunch of tweets to promote your newest piece of content. You’ve got a great headline, an awesome image, and a shortened URL. And now… the hashtags. But which hashtags? How many hashtags? Do you really even have to use hashtags? The lift is significant.
  • LEADERSHIP  |  TUESDAY, JANUARY 20, 2015
    [Facebook] Shedding Some Light On Dark Social… What Does It Mean for B2B Lead Generation?
    One research study by Stanford and Facebook shows a completely numbers-driven, fairly complex method of tracking this invisible data. Interesting findings, but how many of us have access to Facebook’s server log data? Only Facebook does. 'We fear what we don’t know. Can we even do that? What does it involve? No pressure!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Facebook] 12 Noteworthy Examples of B2B Companies on Instagram
    Twitter, Facebook and Pinterest) allow users to include detailed bio descriptions with multiple links in their profile and each update, Instagram does not. 'Instagram is a social media platform unlike any other. It embodies a unique element: storytelling. While other social media platforms (e.g.: So, what does this mean for B2B companies?
  • BIZNOLOGY  |  TUESDAY, JANUARY 20, 2015
    [Facebook] A reminder that you live in the future
    Even so, Facetime is free over Wi-Fi from anywhere in the world, so is Skype, Facebook Messenger, Viber, and a million others. 'Look around you. Very few of you are really living the dream that living in the future affords you. Do you spend your work week in an office at a desk, day-after-day? What I Have Learned and Use. My Box. My Phones.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 20, 2015
    [Facebook] How to Garner Sweet Success on Instagram
    'Facebook and Twitter are no longer the bread and butter of the social media world. Instagram is quickly climbing the food chain as a social media marketing tool. No one knows this better than Fernanda Capobianco, the owner of Manhattan-based bakery, Vegan Divas. Get a good picture. Instagram is all about eye candy. Pixlr Express. Address.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 20, 2015
    [Facebook] 6 Essential Customer Experience Questions You Must Answer
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 6 Essential Customer Experience Questions You Must Answer by Joe Ruiz - Maximize Social Business. 'Think about a recent mediocre customer experience, if you are struggling with this, think about a bad one. What made it less than ideal? Why do you love it? Customer Experience Marketing
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 20, 2015
    [Facebook] 5 B2B Social Media Lessons Cisco Learned in 2014
    Also, keep in mind other trends such as Facebook’s news feed algorithm update means brands need to get more creative with how they capture audience attention. 'With 2014 officially behind us, it’s a perfect opportunity to reflect on the past and speculate on the future. Social analytics are mission critical. Marketing
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Facebook] 28 (of the) Best LinkedIn Marketing Guides of 2014
    ”), the diminished value of connections, and “going Facebook” (with the addition of profile header images). 'As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. Image credit: Cox Business. Kevin J.
  • VIDYARD  |  MONDAY, JANUARY 19, 2015
    [Facebook] Do I Need A Video? 5 Questions To Ask For Your Next Campaign
    Facebook has expanded their video presence dramatically, and over 700 YouTube videos are shared on Twitter every minute. 'As you may have guessed, we’re big believers in the power of video. It’s compelling, sharable, and most importantly trackable. 82% of B2B marketers reported success with video marketing initiatives. Virality.
  • SAZBEAN  |  MONDAY, JANUARY 19, 2015
    [Facebook] Measurement Basics for Facebook Pages
    But the power of Facebook and its humungous audience is not to be ignored. Fortunately, there are ways you can track how effective your Facebook campaign actually is. But Facebook has a bevy of tools that allow its page administrators to get deep in analytics. Hey, we get it. There’s the immediate, of course. Bingo.
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 19, 2015
    [Facebook] This is the week that was: Changing face of social
    Ever wondered how to save links for later on Facebook? Well you are in luck, as this week HubSpot put together 20 of the best (and most secret) Facebook, Twitter, LinkedIn and Pinterest features you didn’t know existed - all of which could give a real boost to your social media presence. 'The Earnest weekly round up. Well worth a look.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Facebook] 5 Social Media Pitfalls Non-Profits Should Avoid
    National Mill Dog Rescue , for example, found that high quality memes get shared a lot on their Facebook  page. National Mill Dog Rescue posts on Facebook 8 to 10 times a day. We create a Facebook posting schedule that incorporates variety in the posts throughout the day. Pitfall #1: Soliciting money too frequently.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Facebook] The Pyramid of Relationships with Social Media Influencers
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | The Pyramid of Relationships with Social Media Influencers by Raymond Morin - Maximize Social Business. Raymond is a francophone author and speaker who has 20 years experience acting as a senior strategic consultant and coach for organizations, SMBs and independent professionals.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 19, 2015
    [Facebook] [Ebook] Speaking the Language of Business Metrics: The 3 Types of Marketing KPIs for Success
    They have been focused only on vanity metrics like Facebook Likes and Twitter Followers. 'Author: Dayna Rothman We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? Three Types of KPIs. Tactical KPIs are best for looking at how channels are performing.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Facebook] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    His most successful LinkedIn post was originally published on his own blog: " Why You Should Forget Facebook. ". 'Today, marketers are feeling the pressure to pump out more and more content to get noticed -- plus it''s got to be readable, engaging, and shareable. But maintaining a steady stream of quality blog posts can be time-consuming.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 19, 2015
    [Facebook] The 25 Best Slideshares, Videos, Vines (And More) Of The Past Year
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'As a student of marketing and social media, I am always looking for the best examples of content out there. Which are your favorite? And which ones did I miss? Best Slideshares. Top Videos.
  • ENGAGE  |  MONDAY, JANUARY 19, 2015
    [Facebook] What Content Marketing and Teaching Burpees Have in Common
    Every article, magazine issue, tweet and Facebook post is an opportunity to draw an audience closer. 'I recently became a certified group fitness instructor and began teaching classes at my gym. mentioned to a fitness trainer that an avid gym member I always see working out and taking part in classes had attended my first class. Hear me out.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Facebook] Six Ideas for Getting Your Social Media Off the Ground
    Of course they are using Facebook and Twitter and Tumbler and Pinterest. Indeed, the comment I hear most from reluctant corporate sharers is they don’t want anyone at work seeing their keg stand photos on Facebook. Same goes for Pinterest and Facebook. “Even the sales guys are only tweeting about basketball.”
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 19, 2015
    [Facebook] Where Should You Focus Your Social Media Efforts in 2015?
    Neal Schaffer | Twitter | Facebook | Google+ | LinkedIn | YouTube | Pinterest | Where Should You Focus Your Social Media Efforts in 2015? 'Welcome to 2015. began blogging on Maximize Social Business in 2014 with my 6 social media trends to watch evolve post. by Neal Schaffer - Maximize Social Business. Social Media Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Facebook] 12 Ideas to Ignite Your Content NOW
    Pew Research shows that 35 percent of men and 43 percent of women are on Facebook primarily to see  entertaining or funny posts. When using Facebook as your content distribution channel, for example, sharing of the content is doubled, on average, if you include a photo. The investment in our content is largely wasted. Here we go.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Facebook] Optimizing Your Workspace for Employee Productivity [Infographic]
    We have seen some of the most innovative companies, like Facebook, adopt an open design where employees sit in long rows of desks with no walls separating them. What works best for Facebook may not necessarily work for an accounting firm. There are a lot of factors that go into the ability to get things done amidst distractions galore.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 16, 2015
    [Facebook] How the Hospitality Industry Can Leverage LinkedIn in 2015
    Twitter | Facebook | Google+ | LinkedIn | Pinterest |. 'When it comes to LinkedIn, many don’t realize the various ways the professional social network can leverage your bottom line. This […]. Author information. Debbie Miller. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Debbie Miller.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Facebook] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    For instance, did you know you can reorder the sections on your Facebook business Page? Facebook. Facebook recently added a feature that allows users to save links to articles, events, TV shows, music, and more to read later. The search bar at the top of your Facebook Page isn''t just for searching for names. Twitter.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Facebook] What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy
    Did you know, for example, that there are more lines of code in Facebook than in the root software for CERN''s Large Hadron Collider ? Facebook, where the typical user has 190 friends, shows how three degrees of separation gets you to a network bigger than the population of Colorado. 'Perhaps today was a rough day. And this one?
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 15, 2015
    [Facebook] How To Plan And Build A Successful Content Marketing Strategy
    And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Did you know that every day on the internet: There are 4.75 Billion pieces of content shared. There are 1.8 Billion photos uploaded. There are 700 Million Snapchats. ” ~ IDC.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Facebook] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    Social media marketing is the umbrella term for using social networking sites – Twitter, Facebook, LinkedIn, Google+, Pinterest, Tumblr, Instagram, VK, Vine, etc. 'When it comes right down to it, marketing is simply about attraction – delivering your best come-hither stare and, fingers crossed, being taken up on the offer. Use trigger email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 15, 2015
    [Facebook] 6 Ways to Get Out of Your Rut and Get More Out of Facebook
    She was in a Facebook rut. Many users like Debbie are experiencing Facebook fatigue. Pew Internet Research study found that 61% of Facebook users have voluntarily taken a break from using the site for a period of several weeks or more. 20% of those who don’t use Facebook did at one time, but quit. Not sure where to start?
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Facebook] 15 Important Ways to Use Case Studies in Your Marketing
    Update your cover image on Twitter/Facebook showing a happy customer. Target your new case studies to relevant people on Facebook using dark posts. 'When you''re thinking about investing in a product or service, what''s the first thing you do? According to Content Marketing Institute , U.K. Okay, so you know case studies work.
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Facebook] Where Social Commerce Revenue Comes From [Infographic]
    But, 85% of orders from social media sites come from Facebook alone. At the very least, you should encourage shoppers on Facebook to ensure you’re not losing out on revenue from social commerce. 'In 2015, social commerce sales are forecasted to represent 5% of online retail revenue -- or $14 billion. Social Media Ecommerce
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Facebook] How I Easily Got 25% More Views on My LinkedIn Profile
    Note Facebook doesn''t include a field for LinkedIn profile URL. 'Just because HubSpot values humility doesn’t mean we’re not a competitive bunch. Three months ago, CEO Brian Halligan , Marketing VP Kipp Bodnar , and I bantered about our relative rank on LinkedIn’s “Most-Viewed Members at HubSpot” list. Zippo. Next up, I took action. Nobody.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 14, 2015
    [Facebook] 4 Tips to Refresh Your Email Marketing Strategy
    When compared to Facebook and Twitter marketing, it’s nearly 40 times more useful for acquiring customers. 'Email marketing continues to reign supreme when it comes to reaching consumers. To help refresh your email marketing strategy this year, we’ve outlined four tips to make sure you’re on the right track. percent.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 14, 2015
    [Facebook] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
    Twitter | Facebook | LinkedIn | YouTube | The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery by Justice Mitchell - Maximize Social Business. 'Your Audience & Imagery The old adage of “a picture is worth a thousand words” is more true than ever before. Content Marketing
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Facebook] Everybody Writes — My Interview With Ann Handley
    Also read it if you’re looking to improve what you say (and how you say it) across all your content assets – including emails, Twitter, Facebook, blogging, and so on. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Why did you write it?
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Facebook] 9 Essential Email Inbox Filters for Marketers
    Most folks get tons of notification emails from Twitter, Facebook, LinkedIn, YouTube, etc. 'Tragically, if you''re like me, we live in a world where your average daily email volume exceeds the grand total of all the handwritten letters you''ve ever received. What Is Proper Email Management? Not reading the vast number of unimportant messages.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Facebook] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    Think of how Facebook and Twitter and Google have changed our personal lives. So if consumers are using Twitter, if they’re on Facebook, then those are also important trends to incorporate into the organization as well. And I hope you’ve found these as insightful and helpful as I have. And to that I say amen. Share the truth.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Facebook] You’re doing a terrible job with search and social
    They may share with Facebook and have their posts on Facebook auto-post to Twitter and Google+. And, even if they’re posting in earnest on Vine, Facebook, Instagram, and Pinterest, they’re not spending the extra time doing real-time monitoring for engagement, questions, reviews, and — especially — complaints.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Facebook] 10 of the Most Successful B2B Blog Post Themes
    10 of the Best B2B Facebook Pages. 'Read, write, review. These three words are critical to the content marketing process from start to finish. To stay educated, you read. To convey your thoughts to the audience, you write. And to learn what’s really resonating with your audience, you review. Enjoy! Topical/Current Events. Industry Statistics.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 13, 2015
    [Facebook] 4 Ways to Add More Personality to Your PR & Social Media
    Twitter | Facebook | Google+ | LinkedIn |. 'The days of the stalwart and stoic press release are long gone for PR, and now, more than ever your brand needs to have a clear and distinct personality. When it comes to PR and social media if you find yourself using the same old tactics and your results keep decreasing, it’s a sign that […].
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Facebook] 19 More Outstanding Social Media Marketing Guides
    Facebook between midnight and 8:00 a.m.), Debra Eckerling outlines a collection of helpful resources for generating leads through Facebook (e.g., how to set up a Facebook page for lead generation  and methods for generating email leads through Facebook ), Twitter, LinkedIn, YouTube, Instagram, and Pinterest.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Facebook] Spur Your Social Results: Customize Images in Canva
    And it’s good for more than just creating images on Twitter… you can use it for Facebook, Pinterest, and much more. 'What does it take to get better results on Twitter? Improve your images! Twitter posts that include pictures are twice as likely to be shared. This can boost engagement for both organic and inorganic posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 13, 2015
    [Facebook] A story of Internet haters, trolls and malcontents
    Related Stories How Facebook changes our behavior Google Pants and 10 Hilarious Highlights from The Marketing Companion 6 Personal best practices for content creation success What’s next for digital marketing? Overall, the Internet is a good place. VERY good place, in fact. The fear of toxicity … real and imagined.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Facebook] Spur Your Social Results: Customize Images in Canva
    And it’s good for more than just creating images on Twitter… you can use it for Facebook, Pinterest, and much more. 'What does it take to get better results on Twitter? Improve your image! Twitter posts that include pictures are twice as likely to be shared. This can boost engagement for both organic and inorganic posts.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Facebook] What It Takes to Optimize Your Brand’s Organic Search Visibility
    This is how people express positive sentiment for a webpage now: by spending a half-second firing off a link to it in Twitter, or giving it a “Like” on Facebook, or (admittedly, more rarely) a +1 on Google+. 'When did SEO become so complicated? What big picture is drawn by the convergence of all these small changes? The On-Page Factors.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Facebook] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    While this won''t be true for every company, at least for us, LinkedIn -- especially LinkedIn groups -- generates more meaningful leads than the rest of the social networks like Facebook and Twitter. 'When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. Or is it?
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 12, 2015
    [Facebook] How To Build A Culture of Content
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'One of the biggest issues we see in the brands who are struggling with content marketing, no – in the brands who are struggling with marketing overall – is culture. Content Marketing
  • BIZNOLOGY  |  MONDAY, JANUARY 12, 2015
    [Facebook] 10 Reasons why you should have an active business blog
    To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. 'Blogs have been around for quite some time now. Blogging is free or very low cost. Conclusion.
  • SAZBEAN  |  MONDAY, JANUARY 12, 2015
    [Facebook] How to Know if Social Media Efforts are Paying Off
    Some social media websites, like Facebook, include analytics functions built into the user experience. Both Facebook and Twitter allow you to purchase ads that will make your posts more visible, the impact of which are also easily trackable. Still, tracking Facebook and Twitters just don’t mean that much to some.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 12, 2015
    [Facebook] Marketing Lessons from one of the Greatest Stories in Human History – Apollo 13
    Follow me personally, the Fearless Competitor on Twitter at @fearlesscomp  or follow Find New Customers on  Facebook or Google Plus too. routine flight to the moon turned into a worldwide emergency. With the command module dying fast, the three astronauts survived in the Lunar Excursion Module (LEM), which became their lifeboat.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 12, 2015
    [Facebook] How Content Curation Can Drive Traffic
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | How Content Curation Can Drive Traffic by Lilach Bullock - Maximize Social Business. Lilach is highly regarded on the world speaker circuit and has graced Forbes and Number 10 Downing Street with her presence. Social Media Traffic Generation
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Facebook] Hedge Fund Marketing: From Oxymoron to Best Practices
    Facebook is not an appropriate channel for hedge funds, and posting comments on independent blogs or online publications will not yield meaningful results. 'Published in January 2015 Edition. Peppercom’s research paper begins with the statement that, “The private world of hedge funds is looking more like Madison Avenue.”
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 9, 2015
    [Facebook] Pinterest Releases Promoted Pins to All
    Promoted Pins are similar to promoted posts on Facebook, or promoted tweets on Twitter. 'Small businesses now have new social media advertising opportunities to try out in the New Year. Pinterest recently announced that they’ve released their successful Promoted Pin functionality to every U.S.-business business as of January 1, 2015.
  • BIZNOLOGY  |  FRIDAY, JANUARY 9, 2015
    [Facebook] From “digital first” to “digital everyone”
    At the same time, people with decision making authority in brands make huge statements on how important Facebook or Google is for their brands. 'Consumers, citizens, and users now expect brands and business to offer their products, services and their information as “digital first” available. They will remember.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 9, 2015
    [Facebook] Top Tools to Create Stunning Social Media Graphics
    Rebekah Radice | Twitter | Facebook | Google+ | LinkedIn | Top Tools to Create Stunning Social Media Graphics by Rebekah Radice - Maximize Social Business. 'Are you using graphics in your social media posts? Would you like to connect consumers to your business through visual marketing? Visual Social Media Marketing
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Facebook] 17 Smart Ways B2B Marketers Can Use Pinterest
    The header image in the example above could be used in a tweet, shared on Google plus, or posted on Facebook. 'Pinterest is far more than a digital scrapbooking site. It’s visual content marketing made easy – and it’s big business for a lot of different types of companies. Create a board of company infographics. In other words: Be flexible.
  • WRITTENT  |  FRIDAY, JANUARY 9, 2015
    [Facebook] 11 Tweet Writing Tips for a Quick Start [+Examples]
    Do you us on Facebook? In fact, Tweets that contain the words “Facebook” or “Twitter” have been shown to  perform 300% better than their counterparts. Is your business using both Facebook and Twitter for marketing? 'Image source. You’re definitely not alone. See the example below: Image credit.
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Facebook] Social Media For B2B Explained
    Facebook. With the constant algorithm updates and changes for business pages, Facebook has started to lose its popularity. Think of your Facebook Fan Page as your second website. Another great branding tool, but like Facebook, won’t bring in many new clients or customers. The Right Way to Use Social Media. The reality?
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 8, 2015
    [Facebook] 4 Social Posts That Can Captivate Any Audience
    Facebook photos generate 53% more likes than the average post, so keep a camera handy to snap a quick photo of the day’s events. 'Social media posts might be short and sweet, but you need to go beyond the basic promotional message to standout in the jungle of posts, tweets and pins. Behind-the-scenes pictures. Knowledge. Real moments.
  • BIZNOLOGY  |  THURSDAY, JANUARY 8, 2015
    [Facebook] Internal Social Business for Leaders series: 2. Get settled
    Search: one thing in which enterprise social networking platforms are much better than Facebook is searching. While searching for content in Facebook is almost useless, they tend to be quite effective in the mainstream products used by most corporations. 'This is the second post on the Internal Social Business for Leaders series.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 8, 2015
    [Facebook] Employees’ Tweets Lead to FTC Enforcement
    James Wu | Facebook | Google+ | LinkedIn | Employees’ Tweets Lead to FTC Enforcement by James Wu - Maximize Social Business. 'On November 25, 2014, the United States Federal Trade Commission (“FTC”) proposed consent orders regarding two companies who allegedly mislead consumers. Social Media and Employment Law
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 8, 2015
    [Facebook] Quiz Mania: Why We Love Taking and Sharing Quizzes
    PlayBuzz, another site with a heavy quiz focus, was the second-most shared publisher on Facebook in October. And the most shared piece of content on Facebook last quarter was a Bitecharge quiz titled “How old do you act?”. And so when you get a chance to find out whether you’re the pop or country version of Taylor Swift, you take it.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Facebook] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    Almost all of the major social networks -- Facebook, Pinterest, Twitter, Google+, LinkedIn, and Instagram -- adopted the infinite scrolling feature. 'If you''ve ever used Twitter, Pinterest, or searched for images in Google, you''ve probably seen infinite scrolling in action. One of these trends is infinite scrolling. The Pros. The Cons.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Facebook] How to Monitor Social Media in Only 10 Minutes a Day [Free Ebook]
    What you should be monitoring on Facebook, Twitter, LinkedIn, Google+, and Quora … and how often. 'If you’re a social media manager, salesperson, customer support rep, or executive, you’ve likely experienced social media overload or exhaustion. But there’s one big problem here … social media never sleeps! Unbelievable, I know.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Facebook] 11 Underdog Brands That Differentiated Themselves From the Competition
    When Snapchat was first introduced in 2011 it sparked some interest, but didn’t have the 500+ million users that Facebook had at the time. 'In 1938, a seemingly unimportant (and often overlooked) horse triumphed over the crowd favorite and expected winner, becoming a symbol of overcoming unbeatable odds. Goodbye Walkmans, hello iPod. Ta-da!
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Facebook] Paid Advertising for Professional Services: How to Track Results and Measure ROI
    YouTube, Facebook, and Twitter each contain opportunities for targeting prospects as well. 'We often associate paid advertising with slick visuals and catchy copy, but even the most memorable ads aren’t worth the expenditure without a solid return on investment (ROI). Advertising Options Include Traditional and Online Channels.
  • VERTICAL RESPONSE  |  WEDNESDAY, JANUARY 7, 2015
    [Facebook] Survey Reveals The Best Tone of Voice to Take with Customers
    'Have you ever read an email, Facebook message or a tweet and had a hard time interpreting the tone? It can be tricky to figure out the attitude behind a digital message. Tone is especially important for businesses that use email or social media to offer customer support. Customer support emails and messages come in many forms.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 7, 2015
    [Facebook] 5 Ways to Turn 2014 Marketing Challenges Into 2015 Success
    They skim what’s going on every second on Facebook, Twitter, WordPress, etc. 'Author: Yoav Vilner All of this talk of New Years Resolutions, and what I’m going to do differently for 2015 has got me thinking about improvement. How can I work toward overcoming the biggest online marketing challenges? Using Rich Media To Convert Random Readers.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Facebook] What to Cut From Your Marketing in 2015
    Do they spend more time on Facebook and some obscure industry forums, but not so much Twitter? This year, think about dropping your Twitter account and investing the time you would have spent on Twitter on Facebook, that obscure industry forum, or a new platform instead. 'Pretty much all marketers are pressured to do more. Power out?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 7, 2015
    [Facebook] Will Content Finally Become A Marketing Department? (And 16 More 2015 Predictions)
    Right now everyone knows there’s Instagram, Facebook, etc., 'By NewsCred Contributors, Kylie Jane Wakefield and Lauren Mangiaforte. There were a lot of digital marketing changes in 2014. More than ever, marketers focused on providing valuable content to their consumers, and making it accessible on every platform, including mobile. With
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Facebook] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    Embed your Pinterest account into your Facebook account. You can add a Pinterest tab or app to your Facebook account. It will basically be an embedded version of your Pinterest account, but on Facebook. Connect your Pinterest account to your Facebook, Twitter and Google+ accounts. Do you want traffic to your site?
  • FATHOM  |  TUESDAY, JANUARY 6, 2015
    [Facebook] Using Social Media Analysis for a Competitive Advantage
    It could be because they have amazing content, or it could be they are spending thousands each month in Facebook advertising or contests. Measure engagement rates for all your social networks, or at least Facebook or Twitter. Start by adding competitors’ Facebook pages to your “Pages to Watch” list on Facebook.
  • HINGE MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Facebook] 4 New Year’s Resolutions for Your A/E/C Marketing Plan
    Research shows LinkedIn is the number one social media platform for professional services firms, making it even more important to maintain than your Facebook or Twitter profiles. '2014 has come and gone, and with it, another year in professional services marketing. Create showcase pages to highlight your firm’s services.
  • GREAT B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Facebook] B2B Sales and Marketing Trends for 2015
    The social sites that used to be mostly promotion-free (LinkedIn, Facebook, Twitter) are now inundated with paid promotion. 'At the beginning of each year, my team and I publish a report on significant trends in B2B sales and marketing. This report is based on our experience with our B2B clients as well as relevant industry research.
  • BIZNOLOGY  |  TUESDAY, JANUARY 6, 2015
    [Facebook] 2015 is the Year of Message Boards and Forums
    Over the past decade, these safe and private communities have been consumed and subsumed by Facebook, Google, Twitter, Reddit, and others. Who trusts Facebook? We live in a world where we’re being lead down the garden path by Facebook, Twitter, Pinterest, Instagram, and Snapchat. Take We live in a post-Snowden world.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 6, 2015
    [Facebook] Social Sales – Who or What is Managing Who?
    Craig Jamieson | Twitter | Facebook | Google+ | LinkedIn | YouTube | Social Sales – Who or What is Managing Who? 'A while back I wrote an article about some of the changes that we are presently seeing in buyer behavior … “Salespeople! Your Customer is Now Driving the Bus!” Jamieson contributes a monthly column on Social Selling.
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Facebook] Color Theory 101: Deconstructing 7 Famous Brands' Color Palettes
    If you had trouble figuring out that the above palette was from Facebook, don''t feel bad: I deliberately made it a little tricky by including the red and the yellow. Truth be told, if you scroll around Facebook, you''ll see that they employ a variety of colors, especially when it comes to sidebar icons. Can one really explain this?
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