• WINDMILL NETWORKING  |  FRIDAY, JULY 25, 2014
    [Facebook] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    Is it Facebook likes? 'What is an Engaging Customer Experience? Engaging has a nice ring to it. Marketers love to use the term frequently, and why not? It’s a noble aspiration, but what does it really mean? Twitter followers? In my experience, we use the term carelessly. Customer Experience Marketing
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Facebook] The Do's and Don'ts of Using Facebook for Business [Infographic]
    'You’ve heard all about the importance of using Facebook to grow your business. But actually doing marketing on Facebook is a whole other story. Wouldn''t it be nice to have a little pocket guide to navigating Facebook? 82% of people think Facebook is a good place to interact with brands. Tweetable Takeaways.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Facebook] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). 'I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. I could use it to check-in to restaurants, work, the gym, bars, etc.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Facebook] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    Frankly, I didn’t care what my friends were doing or where they were, because I had Facebook and Twitter for that (especially considering Facebook’s new “Nearby Friends” feature). 'I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused. I could use it to check-in to restaurants, work, the gym, bars, etc.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 24, 2014
    [Facebook] Why Willy Wonka Should Not Be Your Business Model
    Some of these companies even engage in their version of Social Media: they have a Twitter or Facebook account, post semi-regularly, but don’t actually engage with any of the users. 'It’s important to get a few of the obvious things out of the way first: 1) Willy Wonka = the 70’s Gene Wilder version of the Roald Dahl book.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Facebook] Do B2B Companies Really Need to Be on Facebook?
    Step 2: Facebook. And marketers wonder if they should even be on all these platforms, especially Facebook, as organic reach has deteriorated. This approach ignores several important marketing questions that B2B marketers should be asking about Facebook. Are your customers on Facebook? Can a B2B company quit Facebook?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Facebook] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    Related Stories Executives long for “customer-activated company” but social media is a stumbling block If I were the King of Facebook … Would you conduct this experiment on your mother? 'By Rob Petersen, {grow} Community Member. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Facebook] How to Get More People to Register for Your Next Event
    The image below is an example of one we created to post on our Facebook page promoting INBOUND 14. 'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. Social. Email.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Facebook] How To Use Social Media for Recruiting Young Talent
    Facebook for Branding. Having a company Facebook page is a great way to build and cultivate relationships, not only with your current customers and employees, but also potential employees. Social Media content Facebook LinkedIn How do you attract qualified employees ? Do they exist? Where to begin? LinkedIn for Pursuing.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 23, 2014
    [Facebook] 12 Best Slideshares of 2014 (So Far)
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Late last year I shared the 25 best presentations  of the year on slideshare. Here are some of my top picks: 1.  Garyvee is Awesome!). ”).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Facebook] 5 Reasons LinkedIn Has Lost Its Luster
    notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn is going Facebook now! With large header images, the ability to tag users and even prompts to share your birthdate and marital status, there are more and more similarities between LinkedIn and Facebook. ” 4.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Facebook] Guide Campaigns in Assisted Living Marketing: A Case Study
    Many of those are via Facebook and other social media.). 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! Cut to the Chase: What Were the Results? So what’s the value in producing a Senior Living Guide? good investment of this client’s marketing dollars? think so.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Facebook] Facebook Introduces “Buy” Button – What It Means for Your Biz
    'Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. And without ever leaving Facebook. Want more marketing new, tips and advice?
  • VIRALLY BLOG  |  TUESDAY, JULY 22, 2014
    [Facebook] ROI for content marketing
    The visitor has the option to download via LinkedIn, Facebook or Twitter. 'That old debate of Return on investment (ROI) will get applied to everything and anything in business and rightly so. Business owners and investors alike are not in their fortunate positions without asking these kinds of questions daily. Events
  • BIZNOLOGY  |  TUESDAY, JULY 22, 2014
    [Facebook] Google+ is an antisocial network
    Even Facebook Has Humble (though Haughty) Beginnings. Even Facebook adapted its apps, algorithms, priorities, and attractions based on what it learned from its users as it quickly took over the entire world. ” The Light at the End of the Tunnel is … Facebook? Same thing with Facebook. Raymond. Hello World!
  • ANNUITAS  |  TUESDAY, JULY 22, 2014
    [Facebook] The Power of Unsubscribe
    Rather, it is an opportunity to offer additional methods for the subscriber to stay engaged with your brand, either through a preferences center with different subscription options, or by pointing to your presence on social networks such as Facebook and Twitter. Preference 'The unsubscribe link is a crucial tool for every email marketer.
  • WEBBIQUITY  |  TUESDAY, JULY 22, 2014
    [Facebook] 23 Outstanding Social PR Guides
    'As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 22, 2014
    [Facebook] The ROI of Twitter, Explained
    If I were the King of Facebook … 25 ideas for your social media network strategy. 'Twitter is a mystery to many. It’s understandable. You see, to really understand your return on Twitter, you might have to put away your spreadsheet … and that freaks a lot of people out. Let me explain through an example. Hello Kitty.
  • MARKETING ACTION  |  TUESDAY, JULY 22, 2014
    [Facebook] ? 5 Tips for Marketing in a Highly Regulated Industry
    Channels like Google , Twitter , and Facebook also have their own sets of rules for financial organizations. Google and Microsoft have policies that restrict or outlaw the promotion of alcohol and tobacco products on their advertising networks, as does Facebook. In the new world of marketing, the rules are changing every day. Ed. ).
  • HUBSPOT  |  MONDAY, JULY 21, 2014
    [Facebook] A 3-Step Framework for Leading a World-Class Marketing Team
    According to a Wall Street Journal article by Suzanne Vranica : “Marketers are juggling an onslaught of new marketing channels from Facebook to Pinterest as well as dealing with the proliferation of new devices from tablets to smartphones. When it comes to building a world-class team, they need to get creative. Final Thoughts.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 21, 2014
    [Facebook] Content Marketing ROI – More Than A Trip Down The Rabbit Hole
    Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. If the rabbit hole is content marketing, then the rabbit is the search for ROI. But he doesn’t know why these things are important.
  • HINGE MARKETING  |  MONDAY, JULY 21, 2014
    [Facebook] What Every Managing Partner Needs to Know About Social Media
    It is a wide range of public platforms (think LinkedIn, Twitter, Facebook) that use vastly different formats (limited text characters to full motion video) for very difficult purposes. 'As managing partners of professional services firms, social media is typically not at the top of our priority list. Not so much. So what changed my mind?
  • VIRALLY BLOG  |  MONDAY, JULY 21, 2014
    [Facebook] New feature – Email Notifications
    Other features coming soon include: Facebook page creation – Create Facebook pages to host your content using Virally. 'Its exciting getting a lead right? Someone who maybe is interested in learning more about your product or service. You want to jump on it right away like a fish on a hook right! Email Notifications. Events
  • VERTICAL RESPONSE  |  MONDAY, JULY 21, 2014
    [Facebook] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
    Guests have included the likes of Amazon founder and CEO Jeff Bezos and Facebook COO Sheryl Sandberg. 'You face unique challenges and opportunities as a small business owner, so why not tune into a podcast to help you navigate the waters and learn from other people’s successes and challenges? Here are nine podcasts we think can help.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 18, 2014
    [Facebook] Advice from a Social Pro: Are Facebook Promoted Posts Valuable? [VIDEO]
    McDonald shares his perspective on Facebook promoted posts and the value they can bring to small businesses. The post Advice from a Social Pro: Are Facebook Promoted Posts Valuable? Social Media Facebook Huffington Post promoted posts Tim McDonald Get more fresh marketing tips and advice delivered daily with the VR Buzz.
  • HUBSPOT  |  FRIDAY, JULY 18, 2014
    [Facebook] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
    Facebook continues to modify its News Feed to include larger and more prominently displayed images and videos, Pinterest is now the fourth most popular social networking site , and Twitter now pulls pictures and videos right into its timeline -- and has used its recent profile pages update to allow for larger header photos and profile pictures.
  • MARKETING ACTION  |  FRIDAY, JULY 18, 2014
    [Facebook] 5 Social Media Mistakes You Don’t Want To Make
    That’s great, but your Facebook, LinkedIn, Twitter, and Google+ followers don’t want to hear about it ten times in an hour, especially if any of them follow you on more than one platform. If you post a Facebook status and someone comments with a question, there is no reason that you shouldn’t respond to it. Just published a blog post?
  • FATHOM  |  THURSDAY, JULY 17, 2014
    [Facebook] How Your Brand Can Avoid These 5 Social Media Mistakes
    Remember, you’re competing with the friends and family of your Facebook and Twitter followers for their attention, and you won’t capture it if you’re blending in. 'Oreo. Starbucks. Coca-Cola. Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. Mistake #1: Building on rented land.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Facebook] How to Build Your Email List [GUIDE]
    Add an opt-in/sign-up form to your Facebook page, or include a link to your hosted opt-in form and write a Facebook status to your fans every now and again, asking them to join your email list. Feel free to message your friends from your personal Facebook account as well to notify them of the email list. Voila! .
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Facebook] Are These the Smartest Marketing Campaigns of the Past Year?
    “Small Business Saturday” won a Blue award at the inaugural Facebook Studio Awards, and the New York Festivals International Awards deemed it the “World’s Best Idea.” 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. 1) Vodafone Fakka. 6) Daily Twist.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 17, 2014
    [Facebook] WTF Does Kevin Spacey Know About Content Marketing?
    Facebook. Let me know what you think n the comments below and please follow me on  Twitter ,  LinkedIn ,  Facebook  or  Google+  and Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Tweet.
  • HUBSPOT  |  THURSDAY, JULY 17, 2014
    [Facebook] 35 Tech Terms Translated Into Plain English
    'Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? In the movie, people kept saying "he''s wired in" or "they''re wired in" over and over again in reference to people coding intensely with their headphones on. or something weird that us non-programmers would never understand. 301 Redirect. Alt Text.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 16, 2014
    [Facebook] Facebook Mobile Ad Management – NEW User Friendly Tool
    'Today Facebook announced the launch of a mobile ads manager that allows for greater management of accounts on the go. The new Facebook Ads Manager will do all of that while allowing users to view insights and even respond to alerts. Need help getting started in using Facebook ads? Advertising Facebook Facebook advertising
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Facebook] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
    10) "Imagine seeing that people who were first touched by advertising on Facebook vs. an organic follow/click on Twitter had 10% less CLTV.". 'You likely know Rand Fishkin as the cofounder of Moz. Below are some of the highlights from the AMA, which will likely help answer many of your questions about inbound marketing, SEO, and analytics.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 16, 2014
    [Facebook] 4 Steps to Content Curation for Inside Sales Reps
    If your buyers aren’t on Facebook, then don’t bother sharing your content there. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Dave Howe , Principal at Sales for Life. As social sellers, it is imperative that we constantly share valuable information and insights with our networks. Step 1: Create a List.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 16, 2014
    [Facebook] How B2B Marketers Can Win with Facebook Contests and Sweepstakes
    'By its very nature, Facebook is a more natural channel for business-to-consumer communications than it is for business-to-business communications. And while data suggests that B2B marketers don’t use Facebook as much B2Cs do, I think B2Bs are missing out. Facebook
  • HUBSPOT  |  WEDNESDAY, JULY 16, 2014
    [Facebook] 8 Simple Hacks to "Undo" Those Embarrassing Tech Mistakes
    Edit a Facebook Post, Status, or Caption. If you write a post, status, or caption on Facebook that you want to change later, you can edit it via an internet browser. Unfortunately, you can''t yet change it via Facebook''s mobile app.) We''re all trying to maintain control of our online footprint as best we can. Click OK.
  • WRITTENT  |  TUESDAY, JULY 15, 2014
    [Facebook] 6 Principles of Persuasion for an Amazing Copy
    Consider creating an exclusive forum or secret Facebook group for your fans. 'What’s the best marketing you’ve ever encountered? Maybe it’s T-Mobile’s “can you hear me now?” campaign. Or the ever-so-catchy “Every Kiss Begins with Kay” that’s helped the jeweler sell loads of diamonds. It was probably really persuasive. Reciprocity. Likability.
  • WEBBIQUITY  |  TUESDAY, JULY 15, 2014
    [Facebook] The Future of Digital Marketing According to the Giants
    Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Facebook Marketing Strategy Social Media Marketing digital marketing Google Sony Yahoo 'Guest post by Clayton Wood. Google, Yahoo! Let’s have a look.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 15, 2014
    [Facebook] If I were the King of Facebook …
    'Complaining about Facebook has become one of the web’s favorite spectator sports. But if you were the king of Facebook, what would you do to fix it? We appointed ourselves the potentate and caliph of Facebook for a day and solved all of the company’s problems in 30 minutes. Is Facebook lacking data or insight?
  • ENGAGE  |  MONDAY, JULY 14, 2014
    [Facebook] This Week in Content: Turning Content Marketing On Its Head
    With so many people publishing so many opinions, it’s easier than ever to find great content (or at least, great starting points) by cruising your most vocal customers’ social media accounts (Facebook posts, Instagram photos, tweets) and blogs.  Why You Don’t Need a 24-Hour Newsroom to Be a Content Company. ZD Net. Harvard Business Review.
  • MODERN B2B MARKETING  |  MONDAY, JULY 14, 2014
    [Facebook] The 3-Step Guide to Better Blogging
    At Marketo, we look at “vanity metrics” like shares, Likes on Facebook, and tweets, but we also look at bigger sets of data. 'Author: Maggie Jones Having a blog for your business used to be a “nice to have”– great if you needed a project for your summer intern, or a centralized location for SEO-boosting content. Your audience expects more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Facebook] 25 ideas for your social media network strategy
    Connect with contacts on Facebook, LinkedIn, and other social media platforms. On your Facebook page include a link to your Twitter profile in the Websites section. 'Behind every social media strategy you have to have a content plan and a network plan. Most businesses are starting to understand the content part. But a network plan?
  • FIFTH GEAR ANALYTICS  |  FRIDAY, JULY 11, 2014
    [Facebook] SIGMA at the PiMA Mid-Year Meeting & Trade Show
    Keep a close eye on our LinkedIn , Twitter and Facebook profiles leading up to and during the event for chronicles of all we’re doing to provide an amazing marketing experience at the event. Look for photos and videos from the panel discussion, and the rest of the event on Facebook. How You Can Get Involved. Affinity Marketing
  • LEADERSHIP  |  FRIDAY, JULY 11, 2014
    [Facebook] Interesting Infographics: Why You Need to Embrace LinkedIn for Lead Generation – Right Now
    When you compare LinkedIn with other social platforms such as Facebook and Twitter, this is a massive percentage; Facebook and Twitter have been calculated at a little over 6% and 12.73% in conversions respectively. 'If you need to know the best lead generation tool for generating B2B leads, your answer is LinkedIn.
  • ENGAGE  |  FRIDAY, JULY 11, 2014
    [Facebook] The Death of the Social Media Guy
    This person would be on call to show people how use Twitter, set up a Facebook brand page, and ultimately, be responsible for single-handedly carrying out a “social media strategy” with elbow grease as the exclusive item in his budget. we have a Facebook page!,” Social media is easy. My niece started her own blog.”.
  • WRITTENT  |  FRIDAY, JULY 11, 2014
    [Facebook] 9 Content Metrics to Keep an Eye On
    high number of comments on a blog post (or any type of content that supports comments, e.g. a YouTube video or Facebook post) symbolizes a high level of user engagement on the post. 'Content marketing sometimes gets a bad rep because its benefits are not exactly the most measurable of any marketing activity around. Sales. Time on Page. Costs.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Facebook] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    At this stage, track your follower count and measure engagement (retweets and @replies on Twitter; Likes and comments on Facebook and LinkedIn). 'So, you''ve decided to become an inbound marketer. Woohoo! Okay, so where do you start? We''re here to make that transition easier for you. Ready to start this whole inbound thing? Let''s do it.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Facebook] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    Consistently every year we’ve seen LinkedIn, Twitter, Facebook. 'An Act-On Conversation. Editor’s Note: Ann Handley is the Chief Content Officer of MarketingProfs. Ann co-founded ClickZ.com , one of the first sources of interactive marketing news and commentary. Atri Chatterjee is Act-On’s Chief Marketing Officer. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 11, 2014
    [Facebook] Would you conduct this experiment on your mother?
    'I think the debate on the recent Facebook experiment on user emotions has been beaten into the ground but in a recent Harvard Business Review article titled Ethics for Technologists and Facebook , author Michael Schrage brings up an important and nuanced point worthy of discussion. Most of the times people won’t mind or won’t care….but
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Facebook] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    It’s a Good Cross Between Facebook and LinkedIn. Google+ isn’t as casual as Facebook because many of the users on it are using it for business or school (or because they feel like they should be on there). However, it’s not as professionally-slanted as LinkedIn. Authorship For Employees Has Far-Reaching Benefits.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 10, 2014
    [Facebook] Content Marketing? Just Deliver Content People Want
    It doesn’t mean people buy ball bearings on Facebook. But the people who do, use Facebook. If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. But creating and delivering that content isn’t enough.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 10, 2014
    [Facebook] 5 Ways to Increase Revenue and Engagement with Mobile Apps
    Include a link to a ‘Sign Up / In with Facebook’ page within your app. Let your friends know on Facebook and get 10% off your next purchase!” 'Author: Adam Marchick Convincing consumers to download your mobile app is difficult — but losing their engagement with that app is easy. Build Trust to Onboard Effectively. Key Takeaways.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Facebook] How to Please Google in a Post-Hummingbird World
    All of these are far more interactive and require more engagement from a user than merely reading a blog post, commenting in the forum section, and sharing content on Facebook and Twitter. The mystery is understandable, considering that the search landscape is in the midst of tremendous change and volatility. But that is no longer the case.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 10, 2014
    [Facebook] 9 B2B Marketing Lessons from Judging Online Campaigns
    Can you get more people to like your Facebook? Nobody cares how many people like your Facebook page. But if you are growing your audience on Facebook and other platforms as a means better serve your customers and drive prospect traffic to your website, that makes sense. Marketing Goals Must Align with Business Goals. Measurable.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2014
    [Facebook] Where does Google+ fit into your B2B Marketing plans? [infographic]
    Advertising Facebook Innovation Search SEO Social Media Social Networking Strategy Web Analytics Audience Authorship B2B Marketing Google Google Plus Marketing Strategy Social Networks 'Have you made Google Plus a part of your marketing strategy yet? If not, you could be missing out on a great opportunity to grow your audience.
  • SYNECORE  |  WEDNESDAY, JULY 9, 2014
    [Facebook] A Day In The Life: Contextualizing Multi-Screen Device Use
    Why do I need to check Instagram or Facebook while I’m in line at the bank? Then I check Facebook for my social life updates. Facebook isn’t loading. Check my email, Instagram, Facebook, Snapchat, AP News, etc. Mobile now accounts for 12% of all American’s media consumption time (Digiday, April 2013). Take your pick).
  • FATHOM  |  WEDNESDAY, JULY 9, 2014
    [Facebook] Why You Should Wait to Add Social Media Elements to Your Manufacturing Website
    'Digital marketers love telling businesses across a wide spectrum of verticals that they need to become engaged on social media channels like Facebook, Twitter and Pinterest. Having a polished, comprehensive digital presence that allows you to showcase products and services to potential customers is a good thing, obviously.
  • HUBSPOT  |  WEDNESDAY, JULY 9, 2014
    [Facebook] How My Blog Homepage Redesign Increased Email Signups by 300%
    Back in 2005, when I worked as employee #30 at Facebook , I would bring all kinds of new ideas and different product features to Mark Zuckerberg. ” He proclaimed to the entire team that we would not entertain ANY idea unless it helped Facebook grow by total number of “users.” Where to even begin? Via an email popup.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Facebook] No Photoshop? No Problem: 10 Visual Content Tools for Beginners
    Crop your images to dimensions for Twitter, Facebook, or really any size you want. 'Design isn''t something that every marketer feels comfortable doing, but the reality is every one of us will need to design something at some point in our careers. But here''s a little secret, marketers: You don''t need Photoshop to create great designs.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Facebook] Damage Control: 3 Steps to Handling a Company Mishap
    The continual updates were also posted on Facebook and Twitter, including both steps to take and updates on progress being made on the company’s end. 'In a world rife with technological glitches – and one in which simply clicking a button can have far-reaching impact – making mistakes is inevitable. There’s no excuse.
  • HUBSPOT  |  TUESDAY, JULY 8, 2014
    [Facebook] The History of Our Social Media Obsession [Infographic]
    Facebook, Twitter, and Google+ are the top three social media sites used by marketers. Facebook. billion Facebook users. 70% of marketers have used Facebook to successfully gain new customers. One million web pages are accessed using a Facebook login. 23% of Facebook users login at least five time a day.
  • LEADERSHIP  |  TUESDAY, JULY 8, 2014
    [Facebook] B2B Demand Generation Experts—A Call to Arms
    Pay to play models in social media channels such as Facebook. 'Time to Declare Independence and Take Control!  . When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or under-performance. Frequent changes in Google’s algorithms. And so on…. The social networks? Google?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Facebook] How to Grow Your List with Email Sign up Forms
    tab on your Facebook page (link and/or form). You should frequently share the link to your email sign up form on social networks like Twitter and LinkedIn and Facebook page. 'A sign up form is one of the single most powerful tools you can use to grow your email list. Need a refresher? So let’s get to it! Less is more.
  • BIZNOLOGY  |  TUESDAY, JULY 8, 2014
    [Facebook] How to be a Google+ success
    It’s a bona fide online community along the lines of The Well, Slashdot, and Reddit more than it’s like LinkedIn , Pinterest, or Facebook. Leave Facebook (goodbye friends and family) and commit to Google Plus, your new online home. If you want to succeed, you need to forget about your friends and your family. Goodbye !
  • WINDMILL NETWORKING  |  TUESDAY, JULY 8, 2014
    [Facebook] US Supreme Court Case Impacts Social Media and Employment Law
    Related Stories Former Employee Sanctioned for Deleting Posts on Facebook The Biggest Social Media Risk for Employers. 'Back in February 2013, I wrote about an appellate court that ruled that President Obama’s appointments to the National Labor Relations Board (NLRB) were unconstitutional.  … Continue Reading.
  • HUBSPOT  |  MONDAY, JULY 7, 2014
    [Facebook] A Step-By-Step Guide to Creating Better Facebook Ads [Infographic]
    'Don''t think you have an audience on Facebook? Facebook has 1.3 Most brands can develop an audience on Facebook -- they just need to figure out who their audience is and how to reach them. And with the decline in organic reach , more and more companies are using Facebook advertising to do just that. PPC Social Media
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Facebook] Content Marketing Objectives And KPIs
    If you want more information on this topic, reach out to me via  Twitter ,  LinkedIn ,  Facebook  or  Google+  and   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. One of the biggest content marketing and content strategy questions I get is around objectives and KPIs (Key Performance Indicators). Share of Conversation.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Facebook] 7 Sales Stats That Will Change How You Sell
    LinkedIn really is Facebook for business professionals, so get on there, join some groups, and start some conversations. 'Every sales team has an arsenal of tried and true methods that they rely on to close the deal when it counts. But not every habit is a good one. 1) Bad Habit: Making Cold Calls Between 11am and 2pm. It’s true. But why?
  • VOICE-BASED MARKETING  |  MONDAY, JULY 7, 2014
    [Facebook] 7 Sales Stats That Will Change How You Sell
    LinkedIn really is Facebook for business professionals, so get on there, join some groups, and start some conversations. 'Every sales team has an arsenal of tried and true methods that they rely on to close the deal when it counts. But not every habit is a good one. 1) Bad Habit: Making Cold Calls Between 11am and 2pm. It’s true. But why?
  • MODERN B2B MARKETING  |  MONDAY, JULY 7, 2014
    [Facebook] Content Marketing Mysteries – How to Find Your ROI Yeti!
    Here is an example of a Facebook campaign in Marketo, which shows the components we designed the campaign to measure – new names, and form fill-outs. Marketers are dedicating more and more technology, headcount, and budget to content marketing. But as these investments grow, the question arises: What’s the best way to measure that investment?
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Facebook] 20 Expert LinkedIn Guides
    Among other changes, the addition of showcase pages for businesses, expanded content publishing and media sharing capabilities, and changes to group email updates are all designed to make LinkedIn into a business-oriented version of Facebook. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace.
  • HUBSPOT  |  SUNDAY, JULY 6, 2014
    [Facebook] Got a Few Minutes? Catch Up on the Posts You Missed This Week
    As we have been doing for the past few weeks, we''ve complied our top socially shared blog posts on Twitter, Facebook, and LinkedIn for this week''s roundup. 'For those of us in the U.S., this week has been a shorter week than normal thanks to the Fourth of July holiday on Friday. Tweet. Want to get noticed online? Tweet. Tweet. Infographic].
  • VERTICAL RESPONSE  |  FRIDAY, JULY 4, 2014
    [Facebook] Advice from a Social Pro: The Best Content to Share on Social [VIDEO]
    Social Media Dunkin'' Brands Facebook Jessica Gioglio pictures pinterest The Power of Visual Storytelling Twitter 'In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Jessica Gioglio, Social Media Manager at Dunkin’ Brands.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 4, 2014
    [Facebook] The Panini Sticker: Probably the best content marketing in the World
    You turn to Facebook Swap Groups. 'A look at the sticker phenomenon that''s taken the world by storm. You may not have noticed but an epidemic has been sweeping the globe these last few weeks. It’s afflicted children and adults alike – in fact a surprising number of grown men. And it will all pass in no less than a month. With 2.87
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Facebook] 9 Brands That Totally Nailed Their Fourth of July Marketing
    Zappos did a great job with this picture on Facebook, also including a simple "Happy 4th of July" message as opposed to linking to a specific sale or promotion. 'Fourth of July is finally here -- happy long weekend, everyone! What does excellent Fourth of July marketing look like? Lowes. Happy 4th of July! Vine #loop https://t.co/1UllbqpjVk.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Facebook] How to Create a Link to Jump to a Specific Part of a Page [Quick Tip]
    Let''s say we wanted to link to an example of a company using Facebook ads in a post. Here''s what I''d use as my object''s name: facebook_ads_example. <a id="facebook_ads_example"> This is the Facebook ad example I want to link to. But that''s not all hyperlinks can do. Want to see what I mean? Just click here.
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Facebook] Our 5 Favorite Marketing Automation UIs
    Eloqua also features integration with popular enterprise social networks (including those operated by vendors other than Oracle), such as Chatter, the Facebook-like UI of which encourages communication and collaboration on campaigns. And marketing automation software offers them plenty to tinker with. HubSpot. Adobe Marketing Cloud. Eloqua.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Facebook] Everything You Need to Know to Successfully Live-Tweet Your Event
    You can even use it in your brand''s Twitter and Facebook cover photos, or put it into your email signature. 'Live-tweeting is kind of like note-taking, only it''s online, collective, and interactive. Your followers will see the tweet, and so will everyone following the event hashtag -- and people can retweet, favorite, or reply to you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Facebook] Five companies with a human social media presence
    Follow her on her blog , Twitter and Facebook. 'By Mandy Edwards, {grow} Community Member. Right now “being human” is an important theme for businesses. But how do you achieve this across an enterprise? thought it would be interesting to look at five organizations who seem to be connecting in a particulaly effective way. He (she?)
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 2, 2014
    [Facebook] 8 Elements of the Perfect Blog Post
    Including a key image at the top makes the blog post more attractive and ensures that when you share the post on social media such as LinkedIn and Facebook, there is a great thumbnail image that makes the link to your post stand out. 'What does a perfect blog post look like? and I highlight those in this post. This surprised me! wanting more.
  • SYNECORE  |  WEDNESDAY, JULY 2, 2014
    [Facebook] Why You Need Good People Supporting Your Digital Marketing Strategy
    All platforms, from your Facebook page to your Instagram feed to your sales associate in Roseville, MN, must build these meaningful relationships through authentic communication of brand values and concern for the consumer. 'Last Sunday, I dragged my boyfriend shopping with me, trading off a ride to the mall for Auntie Anne’s pretzels.
  • HINGE MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Facebook] The 3 D’s of Brand Building In A/E/C
    On Twitter or Facebook? Follow us @hingemarketing and join us on Facebook. 'Here’s something to think about for all the A/E/C firms who think brand building isn’t important: if your firm had no branding, how would you differentiate yourself from other A/E/C firms? Differentiate Your Brand. B, right? ” Wrong.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Facebook] How to Measure Success in Inbound Marketing
    So rather than focus exclusively on how many Facebook fans and Twitter followers you have, look at the engagement of those audiences. Social media should be interactive, so look at things like Facebook “Likes” and comments, retweets and @replies on Twitter, YouTube video views, shared links, etc. Start with these questions. Your Blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Facebook] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. It’s a good thing when someone likes you on Facebook or follows you on Twitter, but when your prospects start to share and re-tweet posts for you, you’ll start to really see momentum. Campaign Visits. Interactions. Shares.
  • MARKETING ACTION  |  WEDNESDAY, JULY 2, 2014
    [Facebook] Drip Marketing 101: Benefits and Best Practices
    pet supply company can get away with sending a kitten a day via Facebook, but a mortgage bank might raise a few eyebrows for doing the same thing. 'There’s a reason drip campaigns are so popular: In marketing, like so many things, timing is key. Send a message too early? Your prospect isn’t ready to convert. Too late? Renovating your website?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 2, 2014
    [Facebook] Creeping Me Out — 7 Steps to Handle Social Media Stalkers
    442 Facebook shares. Another acquaintance from high school messaged me from Facebook every two to four minutes for a half-hour, while I was trying to conduct an interview. then posted a screen capture of his persistent, passive aggressive messaging publicly on Facebook (with his name obscured), just to make sure he got the message.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Facebook] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    Cutts indicates that activity on Twitter, Facebook, and potentially other social sources have impact in the current (at that time) search ranking landscape but primarily in certain aspects like blog search and real-time search. You can use the links below and also after each video to navigate through the videos and sections. Is There a Limit?
  • WRITTENT  |  TUESDAY, JULY 1, 2014
    [Facebook] 15 Battle Test Content Marketing Tricks to Maximize Traffic
    Be an Early Adopter of Facebook Insights. When it comes to social media networks as data repositories, Facebook is filled with everyone’s interests, product habits, education, work history, friendships, and more. 'Are you sick and tired of the same old content marketing tricks that just don’t seem to increase your traffic? Think Small.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Facebook] Google+ on its Third Birthday
    The mazes serve a purpose in the research of rodents, but the purpose transcends the maze; the purpose of G+ has nothing to do with creating a lovely virtual commons where cool post-Twitter and post-Facebook techies and hipsters can hang out, it’s a mad olly olly oxen free. To leave Facebook behind and make G+ my number one social media wife.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 1, 2014
    [Facebook] Facebook Helps Brands Succeed With Video
    a result, it’s easy to overlook Facebook as a video platform. Nevertheless, Facebook is rolling out new updates to help marketers with video and is working to help brands measure and test the success of video. Facebook is a great … Continue Reading. Video
  • MODERN B2B MARKETING  |  TUESDAY, JULY 1, 2014
    [Facebook] The 4 Things Digital Marketers are Missing
    Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. 'Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 1, 2014
    [Facebook] Manufacturers: Help Your Contractors Have Online Success
    With over 56,000 likes on Facebook and more than 14,200 followers on Twitter, HomeAdvisor is one of the most popular websites for home service professionals. 'Many contractors have trouble navigating the digital scene. Here are some tips that can be forwarded on to them to help them get noticed and sell more of your stuff! HomeAdvisor.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Facebook] 5 Little Ways to Get More Facebook Likes
    'Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. If you recently set up your Facebook page or could simply use a few pointers on how to get more Facebook Likes, this post is for you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 30, 2014
    [Facebook] Five reasons to be freaked out by the Facebook experiment
    'Like most of the online world, I’m stunned by the Facebook experiment designed to surreptitiously toy with the emotions of its customers. The news emerged that in 2012, Facebook conducted a study to determine whether it could alter the emotional state of its users. Facebook is hiding behind legalese. But it gets worse.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 30, 2014
    [Facebook] 8 Components of an Effective Email [GUIDE]
    Notice the Facebook, Twitter and YouTube options near the bottom. 'Every email your business sends has the potential to build relationships and boost sales. VerticalResponse is here to help ensure each email you send is effective. So, we’ve created a guide that breaks down eight components of an email. From label. Subject line. Content.
  • HUBSPOT  |  MONDAY, JUNE 30, 2014
    [Facebook] This Is Your Brain on Viral Content: What Psychology Says You'll Click On
    billion pieces of content on Facebook. 'In a given day, we send 400 million tweets , upload 144,000 hours of YouTube video, and publish 4.75 In a medium inundated with digital noise, creating a few blasé content marketing campaigns just isn’t going to cut it. Psychological Theories That Can Help Improve Your Marketing. But why?
  • THE NEW STRATEGIST  |  SATURDAY, JUNE 28, 2014
    [Facebook] Onward, to Total Immersion!
    Your blog, YouTube channel, LinkedIn presence, Facebook page, Twitter feed, etc, are all now weighed and measured against everyone else’s, and your relevance is calculated by factors out of your control. 'My next challenge has arrived, and oh what a challenge it will be. Lines have blurred, and in my opinion, it’s better for everyone.
  • SYNECORE  |  FRIDAY, JUNE 27, 2014
    [Facebook] What is Integrated Digital Marketing (IDM)?
    TRANSCRIPT: Many businesses understand the need of having some sort of digital presence, whether it be a Facebook page or a Website. 'Digital Marketing is an ever-changing field with many moving parts; new trends come and go each day, but is it enough for your brand to just have a website ? Or to have just a strong social media strategy?
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Facebook] Future Trends in Content Marketing
    The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. 'Looking ahead, content marketers are probably wondering what changes they will need to make to ensure their assets remain effective in engaging leads, nurturing relationships, and converting sales. So in the future, what trends are emerging?
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