• CONTENT STANDARD  |  FRIDAY, MAY 27, 2016
    [Facebook] Your Video Marketing Strategy Doesn’t Need a Big Budget—Here’s Why
    The whole ordeal took a weekend to shoot (not counting a couple of weeks for planning and preproduction), didn’t break the bank, and met most of our planned vision despite the lack of bells and whistles. A few weeks later, it also had around a quarter of a million views , coverage by the Huffington Post, and over a thousand shares on Facebook.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Facebook] Content Methodology: A Best Practices Report
    Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. content (Instagram, Facebook video, photos, etc.) • Optimized for impres- sions, clicks, shares, referral traffic, lead. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. distribution through channels like Outbrain or Facebook to ensure statistically.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Facebook] Staffing and Launching Your Content Marketing Program
    on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. All rights reserved. Introduction 3 II. 200,000 readers. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Facebook] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. All rights reserved. Introduction 3 II. Adopting a Winning Perspective 7 III. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Facebook] Evangelizing a Content Marketing Program
    than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 1: Evangelizing Content and Setting Yourself Up for Success Copyright © 2015 Contently. brands.
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Facebook] This Bro Loves Denny’s Marketing So Much That He Rallied Change.org to Get Him Hired
    EST. Let’s hope he live-streams it on Facebook. posted it in my college’s Facebook 2018 group and asked my classmates to sign. also got my friend Gates to post it on a Facebook aesthetic page (Do you know what those are? I can explain if you don’t) that has more than 40,000 people. Very cool. We’ll see.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Facebook] B2B Social Media: An Underutilized Method for Improving SEO Performance
    From Facebook to LinkedIn, every generation is socially active. Want to have your content shared more on Facebook? As a Millennial, or digital native as some will put it, I grew up immersed in social media. Today, pretty much everyone uses social media – not just Millennials. So, Why Does Social Matter to B2B Companies? Link Building.
  • ONALYTICA B2B  |  THURSDAY, MAY 26, 2016
    [Facebook] Edtech and Elearning 2016: Top 200 Influencers and Brands
    Platforms such as WordPress, Edublogs, and Google Sites are excellent places for students to build their brands while leveraging the power of personalized learning spaces such as Twitter, Facebook, Periscope, and Pinterest.” Funding for edtech companies is booming. billion  of private investment in edtech companies. ” Vicki A.
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Facebook] 9 Questions to Ask Before Creating Another Social Media Account
    For example, 72% of adult internet users are on Facebook, while only 25% are on LinkedIn, according to Pew Research Center. Facebook is also encouraging faster responses by giving brands who respond to 90% of messages within 5 minutes a “very responsive” icon on their pages. or even last month. Sound familiar? Don't have personas yet?
  • HUBSPOT  |  THURSDAY, MAY 26, 2016
    [Facebook] How to Stay Focused in the Age of Distractions [Infographic]
    Facebook messages. While most of those "survivalist" reality TV shows -- like Survivor and Naked and Afraid -- send contestants to exotic, tropical locations, the producers of those shows are really missing out on an exceptionally chaotic destination: the office. And one of the most intimidating? The dreaded distraction. Tweets. Texts.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Facebook] A Simple Guide to Mastering the Basics of Effective Social Media Advertising
    There are many social networks you can advertise on, but here are four of the most common: Facebook. billion users and over 900 million visits a day — Facebook has the largest audience available, which makes it a fit for businesses large and small. Advertisers must use their Facebook ad account to create Instagram ad campaigns.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Facebook] Why Now Is the Time for Women in Tech
    Netflix, Etsy, and Facebook are leading the charge with improved parental leave policies for their US employees. Facebook CEO Mark Zuckerberg and Etsy CEO Chad Dickerson are leading by example, taking extended paternity leave and openly encouraging their employees to do the same. But I don’t want to talk about any of that.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Facebook] 7 New Twitter Features You May Have Missed
    Facebook has bet big on live streaming video, giving it its own tab in the mobile app and prioritizing live streams within the newsfeed. As a result of this and the natural appeal of the feature, live streaming videos see 10x the engagement on Facebook as other posts. No small portion. Image Credit: HubSpot & MDM. We're listening!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 25, 2016
    [Facebook] Demystifying Deep Linking in Your App
    Recently both Facebook and Google have released SDKs (software development kits) allowing app developers to naturally integrate deep link sharing. Recently both Facebook and Google have released SDKs (software development kits) allowing app developers to naturally integrate deep link sharing.
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Facebook] What the Rise of Platishers Tells Us About Content Management Systems
    Popular platishers include Buzzfeed, Gawker, Medium, and, now, even Facebook and LinkedIn. Still, this new breed has arisen for many legitimate reasons, and so likely will not completely drop off the marketing scene, especially given the involvement of giants such as Facebook. What is this group called, you ask? Platishers. Conclusion.
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Facebook] [Videos] You Can’t Fake Influence – Authenticity is the Key to Influencer Marketing
    It’s easy to tell which posts on your Instagram, Facebook, Snapchat or Twitter feeds are actually paid ads. “Fake it ‘til you make it” is over. Kaput. And it’s true. With the pervasiveness of social media and technology today, it’s hard to pretend to be something you’re not. Everyone knows when you’re faking it. That’s not cool.
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Facebook] [Videos] You Can’t Fake Authentic Influence
    It’s easy to tell which posts on your Instagram, Facebook, Snapchat or Twitter feeds are actually paid ads. “Fake it ‘til you make it” is over. Kaput. And it’s true. With the pervasiveness of social media and technology today, it’s hard to pretend to be something you’re not. Everyone knows when you’re faking it. That’s not cool.
  • BIZNOLOGY  |  TUESDAY, MAY 24, 2016
    [Facebook] Mindfulness is close to godliness
    Digital Marketing 20th Century Fox 70th Golden Globe Awards App Store (iOS) Arizona Facebook Google The New York Times United States YouTubeBefore we start, I want to let you in on a little secret: every successful person you truly admire take naps. Her tagline says it all, with four kids and a full-time job, time is precious. Like this post?
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Facebook] Stepping Up Your Facebook Retargeting with Video
    That’s the beauty of retargeting with Facebook! Humans are already addicted to it: according to Facebook, there are over 1.65 billion active Facebook users, and 1.51 We use PerfectAudience to retarget our leads on Facebook, and we use their retargeting pixels to build our lists. Seems easy, right? Let’s Get Social.
  • INFER  |  TUESDAY, MAY 24, 2016
    [Facebook] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Additional Resources.       Read about Infer Glance on the Infer blog.       Follow Infer on Twitter @InferInc.       Become a Facebook fan of Infer.       Find Infer on LinkedIn. Press Release: New capability delivers at-a-glance sales intelligence to inform more personalized and effective prospect conversations. About Infer.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Facebook] Breaking Down Virality: An Analysis of 4 Posts That Went Viral
    More than 36,000 people shared it on Facebook. Well, it worked: The 1,200-word opinion piece was shared more than 36,000 times on Facebook. Trying to go viral? It seems like everyone is these days. affected BuzzFeed’s traffic. Here’s some of what we learned. Within a couple of months, the site’s global ranking had jumped by 43%.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Facebook] 4 Content Trends Every Marketer Should Be Following
    Second, my main job for the entire day is to sit back and think about our industry—something I often forget to do while writing Facebook fan fiction or forcing my team to recreate March Madness with branded social media accounts. I like Contently conferences for a few reasons. On May 19, we held our West Coast Summit in San Francisco.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Facebook] 10 Online Lead Generation Techniques for Professional Services
    While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. You can further promote your blog posts on Twittter, LinkedIn and Facebook. Professional services firms have been relatively slow to adopt online lead generation techniques.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Facebook] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users, 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want. Cognitive Technology Marketing ROI Cmo cognitive technology
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Facebook] Why Print Still Matters
    Facebook Live … LinkedIn Instant Articles … Google AMP … Chat bots ! A new “platform” for content gets dressed in hype every week. countdown-style Facebook video might make sense. Lately, it seems like I only talk about platforms. Hell, we could even make a SlideShare. Surprisingly not a stock photo!
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Facebook] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    We discussed how brands can be funny, why so much branded content sucks, and how the rise of platforms like Facebook Instant Articles is changing the native ad model as we know it. The realest joke in all of marketing came three years ago in the form of an Onion article. It’s like a treat.” Brought to you buy Four Loko.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Facebook] A course correction for influence marketing measurement
    With the advent of Facebook Instant Articles and live video, a new set of stars will probably emerge on Facebook content channels, too. With the advent of Facebook Instant Articles and live video, a new set of stars will probably emerge on Facebook content channels, too. That comment nails it. WHAAAAT? Very few. By name?
  • B2B MARKETING INSIDER  |  MONDAY, MAY 23, 2016
    [Facebook] Making Money with Social Media – 6 Rules for Marketers
    On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. Social Media Ads Facebook Income Money SMM Twitter YouTubeEveryone loves cats. This is kind of the point of social media, except perhaps for LinkedIn.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Facebook] 7 Lead Management Tools That Will Save You Hours
    It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. It’s a great way to keep track of your list of Facebook friends and Twitter followers all in one place. Leads are great, but there’s a long road between a lead and a sale. Here are some of our favorites: Rapportive.
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Facebook] 10 (Almost) Effortless Ways to Boost Facebook Engagement
    Opentopic blog >> postplanner.com With all the talk about Facebook reach lately, I thought you’d appreciate a refresher on how to boost Facebook engagement. The infographic below (from Digital Information World and Social Clinch) offers some great advice. I’ll highlight the tips before showing you the infographic.
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Facebook] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users, 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want. Marketing Technology Cmo undefined
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Facebook] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    When it comes to social media website players, Facebook is too huge to be ignored. With over 1 billion daily users, 934 million mobile daily users as of April 2016, one thing is obvious: you simply must market on Facebook if you want. Marketing ROI Cmo undefined marketing roi
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Facebook] When You Stop Checking Facebook Constantly, These 10 Things Will Happen
    For many, checking Facebook has become almost like a job. Opentopic blog >> lifehack.org Social media can be a great tool for keeping in touch with people, making new friends, and socializing effectively. Unfortunately not everyone uses it that way. Marketing Technology Cmo Digital Marketing undefined
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Facebook] Are 2016 Messaging Apps Finally the Death Knell for Email?
    But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. My Facebook App can’t message your WeChat App, which can’t message your Kik. It’s Monday at 6:29 a.m. her alarm sounds. You bet.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Facebook] Are 2016 Messaging Apps Finally the Death Knell for Email?
    But a study by GfK MRI suggests otherwise , with 67 percent of US Smartphone users checking text first thing in the morning, 63 percent checking email, and 48 percent checking Facebook. My Facebook App can’t message your WeChat App, which can’t message your Kik. It’s Monday at 6:29 a.m. her alarm sounds. You bet.
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Facebook] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    Finally, we can’t figure out why people are upset that Facebook uses human oversight to tweak the content of its news feed – just like every other media company. The documents come amid growing concerns over how Facebook decides what is news for its users. We wrap up the show with a This Old Marketing example of the week from OBEY.
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Facebook] Inside the UK Government’s Controversial Content Campaign to Stay in the EU
    As of today, Vote Leave is closing in on 390,000 Facebook fans and 45,000 Twitter followers. Britain Stronger in Europe, by comparison, has about 410,000 Facebook fans and 29,000 Twitter followers. The cult of celebrity is certainly playing its part on Facebook. This spring, the UK government spent £9.3m ($13.5
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Facebook] ‘Zuckerberg’s GOP Meeting,’ and 4 Other Stories You Should Read
    Here’s what you missed while spending way too much time watching random people rant to their phones on the new Facebook Live Map … The New York Times: What Do Our Online Avatars Reveal About Us? However, the most interesting part of the story, to me, has to do with the public’s trust in Facebook. Probably not.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Facebook] What Facebook’s Live Video Map Could Mean for Global Marketers
    That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map , an app on the sidebar of its desktop version. Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Facebook] What Facebook’s Live Video Map Could Mean for Global Marketers
    That voyeuristic compulsion became a reality on Wednesday as Facebook rolled out its live video map , an app on the sidebar of its desktop version. Last month at F8, Facebook’s Developer Conference, Mark Zuckerberg announced plans to open up Live’s API to make building live streaming into any device possible.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2016
    [Facebook] Still Wondering How to Get Started in Social Media in 2016?
    The first thing to know is that it is very easy to get caught up in the vanity metrics of social media networks like how many people like your posts on Facebook or how many followers you have on Twitter. Perhaps you are not active on social media yourself. Therefore, it may be hard to wrap your arms around using it for business purposes.
  • FATHOM  |  THURSDAY, MAY 19, 2016
    [Facebook] This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live
    In this week’s episode of Publish or Perish , podcast host Jeff Leo Herrmann discusses the pros and cons of using YouTube vs. Facebook Live for your video marketing efforts. Listen to the podcast above for the full details—or find an overview of the top 4 elements to consider when deciding between YouTube and Facebook Live below.
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Facebook] Building A Successful On-Demand Webinar Strategy
    You can then market it on Facebook, Instagram, and via email, to name a few ways to market the preview. You should then post links to your on-demand webinars via Twitter, Facebook, LinkedIn, and any other social network you use for business. Webinars are considered one of the top content marketing tactics, second only to videos.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Facebook] Research shows content engagement is disconnected from brand goals. What’s next?
    Facebook research shows that 90 percent of people who saw an ad and bought a product never clicked on the ad at all. Facebook research shows that 90 percent of people who saw an ad and bought a product never clicked on the ad at all. “Engagement” is one of the most intoxicating of social media measurements. Reach. Reaction.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Facebook] How We Grew Inbound Traffic by 300% in 6 Months
    When we compared this to the ROI on what we spend on Google or Facebook Ads it outperformed them as a channel by 500%. During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. But how could we do this? But where do you start? Want ROI?
  • SNAPAPP  |  WEDNESDAY, MAY 18, 2016
    [Facebook] “Your Content Can Change People’s Lives” – Neil Patel on the Power of Interactive Content
    Think about Facebook. You go on Facebook, they’re only showing you what they think you’ll want to see. Successful content campaigns increasingly have a common element: engagement. The more engaging your content, the more stimulated your audience. Easy, right? And, also, where you been? What is the value of content? How do you know?
  • CONTENTLY  |  WEDNESDAY, MAY 18, 2016
    [Facebook] A Transcript from Mark Zuckerberg’s Meeting with GOP ‘Thought Leaders’
    Welcome to the Facebook GOP Summit! Sheryl Sandberg (Facebook COO): You do that every morning, Mark. Zuckerberg: Well hold on, Facebook reach is very complicated and it’s not just you all who have seen your reach go down… Carly Fiorina: You all?! Just come look at Donald’s Facebook page. Hi everyone.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Facebook] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    The videos BuzzFeed Tasty puts out on Instagram and Facebook are simply perfect for those two platforms: They're visual, helpful, shareable, light-hearted. The folks at BuzzFeed have published more than 500 "Tasty" videos since last July, and they've been viewed 14 billion times, mostly on Facebook. But what about videos? Speak ASL?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 18, 2016
    [Facebook] 11 Tactics To Create Highly Shareable Content
    million pieces of content are shared on Facebook. Content marketing is about getting a potential buyer’s attention and turning that engagement into quality leads, with the ultimate goal of converting them into customers. But getting people’s attention is becoming harder nowadays. Why is that? 204 million […]. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2016
    [Facebook] 4 Lessons learned from super niche marketing
    It’s just satisfying to tell yourself to promote your books on Twitter/Facebook/Snapchat/Pinterest etc., By Mars Dorian, {grow} Contributing Columnist. Disappointed but not defeated, I wrote my next book, created a kick-ass cover (or so I thought) and uploaded the new baby. It’s outperforming my previous ones by a loooong shot.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Facebook] Medium for Publishers: What Media Companies Should Know
    Send personalized email newsletters to your existing fans and followers by importing contacts from Facebook and Twitter. Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Missing Pieces. Media
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Facebook] Why Facebook’s Trending Topics Scandal Conceals a Bigger Problem
    Facebook has endured some of the most sustained criticism of its lifetime this past week after Gizmodo , the Guardian, and other publications leaked information on the internal process behind “Trending Topics,” the social network’s column of top news stories that were supposedly representative of the most popular stories of the day.
  • OPENTOPIC  |  TUESDAY, MAY 17, 2016
    [Facebook] How to Build Facebook Chatbots With IBM Watson – DZone Web Dev
    Opentopic blog >> opentopic.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 17, 2016
    [Facebook] Preview: 20 Social Media Marketing Statistics from Upcoming Industry Report
    Many Marketers are Unsure about Facebook 7. 40% of marketers do not know if Facebook traffic has declined in the last 12 months. 8. 23% of marketers say Facebook traffic has gone down. 9. 37% of marketers say Facebook traffic has gone up. Marketers Increasing Facebook 10. They may come around in time.
  • BIZNOLOGY  |  TUESDAY, MAY 17, 2016
    [Facebook] Your team is the best content source for search
    While you make not care about it now, produce your recordings as well as you can with the best equipment you can afford (to rent) if only to have a viable sample when and if you should decide to extend your corporate storytelling to Vine, Insta, Periscope, Facebook Live, or even video uploads to YouTube, Facebook, and Google+. Yikes !
  • HALEY MARKETING  |  TUESDAY, MAY 17, 2016
    [Facebook] Lunch with Haley Webinar: Online Advertising for Staffing Companies
    Do you want to recruit more candidates from Facebook? Target specific prospects with Facebook campaigns based on demographics, geography, and more. Want to get to the top of Google results…instantly? Use remarketing to deliver targeted ads to those most likely to take action, previous visitors to your website. Time: 2 PM EDT.
  • CONTENT STANDARD  |  TUESDAY, MAY 17, 2016
    [Facebook] Will Digital Content Overload Kill Our Love for Nostalgia?
    Through social media, we can catalog nearly every aspect of our lives; tools like Timehop or Facebook’s “On this day” feature make it easy to peek into the past, for better or worse. billion internet users send nearly 350,000 tweets, share over 280,000 snaps, and Like over 4 million Facebook posts. Americans spend 5.6
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 17, 2016
    [Facebook] Brand bullying and other things that need to change
    Apparently this is the way to go now, according to Facebook. Facebook and Snapchat at war, and four other groovy media trends. Apparently this is the way to go now, according to Facebook. In the future, chatbots will be at the center of customer service and every shoe department will have a ladder. Ready for some fun?
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Facebook] The 14 Best Content Planning and Research Tools
    On top of providing easy-to-use editorial calendar management, CoSchedule also provides a feature to promote our content on our social channels (Facebook, LinkedIn, Twitter and G+). I can even connect it to my Buffer account. There are also a number of tools that can be helpful with both content ideation and research. Pricing: free. HubSpot.
  • OPENTOPIC  |  MONDAY, MAY 16, 2016
    [Facebook] How to Build Facebook Chatbots With IBM Watson – DZone Web Dev
    Opentopic blog >> dzone.com I’ve open sourced a simple sample of a chatbot for Facebook that leverages IBM Watson Dialog and IBM Watson Natural Language Classifier for conversations with users. The GitHub project contains a sample of a Facebook bot built on the Facebook Messenger Platform which is currently available as beta.
  • ION INTERACTIVE  |  MONDAY, MAY 16, 2016
    [Facebook] What’s Trending in Interactive Content Marketing - Q&A Edition
    Follow us on Twitter , Facebook , and LinkedIn for the most current insights and best practices What a webinar! We had a lot of great questions from the audience and we wanted to make sure we got to them all, so we thought we’d do a quick round up here on our interactive content marketing blog. This branching can be multi-step.
  • OPENTOPIC  |  SATURDAY, MAY 14, 2016
    [Facebook] Computer science class fails to notice their TA was actually an AI chatbot
    Opentopic blog >> thenextweb.com With all this talk about chatbots from Facebook and Microsoft, teaching artificial intelligence to be smarter has become a central topic of the tech world. But what about what AI can teach us? Cognitive Technology undefined
  • CONTENTLY  |  FRIDAY, MAY 13, 2016
    [Facebook] The Self-Disruption of Zenefits, and 4 Other Stories You Should Read
    Here’s what you missed while wondering how much news Facebook has hidden from the public… The New Yorker:  How Air Jordan Became Crying Jordan. Selected by Ann Fabens-Lassen, communications manager. Ian Crouch looks at the decline in coolness of one of the most influential athletes of all time: Michael Jordan.
  • LEADERSHIP  |  FRIDAY, MAY 13, 2016
    [Facebook] Interesting Infographics: When and How to Update Your Social Media
    Each platform has its own best practices: Facebook: Studies have shown that 86% of Facebook posts are published on a weekday, and that engagement tends to peak from Thursday to mid-Friday. Google+: Like Facebook, 3 is the ideal number of updates per day. Try not to post after 8pm. Try not to post after 8pm. 1-2 is optimal.
  • FATHOM  |  FRIDAY, MAY 13, 2016
    [Facebook] 5 Ways To Kill It In Your First Job – Advice For College Graduates
    Allowing distractions like Facebook or Snapchat lure you from what’s important. This is one of the most exciting times of the year for me because in the spring we welcome our newest class into our Associate Development Program.  It is all about Attitude. Always be positive. Be hungry to learn new things. Be a Sponge. Take in all you can.
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Facebook] Top B2B Website Metrics to Monitor Using Google Analytics
    Other popular networks for B2B firms include Facebook, Google+, and YouTube. When it comes to evaluating the performance of a professional services firm’s website, most people tend to focus the majority of their attention towards one metric: overall traffic, or the number of visits to a website. Why is this metric important? Anything over 2.00
  • HALEY MARKETING  |  FRIDAY, MAY 13, 2016
    [Facebook] Haley Marketing to Present at CSP
    Facebook, Twitter, LinkedIn and other social sites let you directly access staffing decision makers and reach a massive talent pool…IF you know what to do! On Thursday May 19, David Searns, CEO of Haley Marketing, and Brad Smith, Haley Marketing’s Director of SEO & Social Media, will be presenting “Social is a Science!”
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Facebook] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    Take Facebook for example, who recently changed their algorithms once again, making it harder for brands to get their posts seen (without putting paid promotion behind it, of course). Let’s take a look at four sessions that had an impact on us and our audience: ABM, Is it “And” or “Or”. Build Your Most Valuable Asset—Your Audience.
  • BIZNOLOGY  |  THURSDAY, MAY 12, 2016
    [Facebook] Digital futurism, UX, and streams: tomorrow will look like yesterday
    Our LinkedIn, Facebook, Twitter, Instagram, SnapChat, and WhatsApp streams are glimpses into what that “everything-is-a-stream” future look like. Instead Clarke Facebook futurism instagram linkedin netflix Quora snapchat Technology twitter User experience UX WhatsAppWhat will technology look like many years from now?”
  • BRANDPOINT  |  THURSDAY, MAY 12, 2016
    [Facebook] Understanding the Bernie Sanders Brand
    million followers, or Facebook  where Sanders recently posted that “Separating hundreds of thousands of immigrant families is not an American value.” If you needed a reason to believe in the power of personal branding, just look to the 2016 presidential election to understand its influence. So what’s his secret? ” Be unique.
  • WRITING ON THE WEB  |  THURSDAY, MAY 12, 2016
    [Facebook] How to Start a Blog: 7 Steps BEFORE You Blog
    They ask me “Can’t I just use Facebook, LinkedIn or Twitter?”. How do I start a blog ? . hear it all the time:  smart professionals, who are great at what they do, don’t know how to start a business blog , and probably wouldn’t have time to blog even if they did start one. Last fall Kris and I spent some time interviewing clients.
  • CONTENT STANDARD  |  THURSDAY, MAY 12, 2016
    [Facebook] The Psychology Behind Why We Love Live Video
    In case you doubt the power of live to transform communication, consider Facebook’s recent focus on the format. The company revealed that it considers live videos as a separate content type, and Facebook live videos are more likely to appear higher on users’ News Feeds. So why is Facebook betting so heavily on live videos?
  • KAPOST  |  THURSDAY, MAY 12, 2016
    [Facebook] Marketing and Customer Experience: An Interview with Robert Rose
    Why I use Facebook is entirely different than why I use Twitter, which is entirely different than why I use LinkedIn or Pinterest, or Snapchat etc…. Customer experience.   It’s the new focus of modern marketers —and the latest in the hot-to-trot topics that everyone’s talking about, but few know how to execute. This is a mistake.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Facebook] The Most Effective Inbound and Outbound Marketing Tactics
    From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. There are many options when it comes to inbound and outbound lead generation tactics. Naturally, weighing the value of each approach can be difficult. But what tactics are best? And why? – Webinars.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Facebook] The Most Effective Inbound and Outbound Marketing Tactics
    From LinkedIn, Twitter, Facebook and Google +, social allows you to nurture trust with your audience while staying fresh in their minds. There are many options when it comes to inbound and outbound lead generation tactics. Naturally, weighing the value of each approach can be difficult. But what tactics are best? And why? – Webinars.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Facebook] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. billion people on Facebook each month. This afternoon’s keynote brought great insights, celebrations, and inspiration.  Getting Students Engaged. Step Up Your Game .
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Facebook] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    Then, we jumped into a series of Nation Talks with changemakers from Facebook, Wunderman and PR Newswire. The talks kicked off with Gary Briggs, CMO of Facebook. billion people on Facebook each month. This afternoon’s keynote brought great insights, celebrations, and inspiration.  Getting Students Engaged. Step Up Your Game .
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Facebook] How 3 Insurance Companies Took Content Marketing by Storm
    Hanley polled everyone he could via Facebook, email, and in the office to ask: “If you could have one insurance question answered, what would it be?” “Let’s face it,” said Matt Johnson, State Farm’s former head of digital marketing. “Insurance is not a high-interest category for someone aged 18 to 35. Oscar.
  • HUBSPOT  |  WEDNESDAY, MAY 11, 2016
    [Facebook] The Power of Visual Storytelling: 15 Stunning Examples to Inspire You
    They spread the word on Instagram, Facebook, Tumblr, and Twitter -- all highly visual mediums -- for brand followers to meet up and mend their garments. 3) Slack. Before the days of neon lights and marquee signs, business owners had to get creative when it came to advertising their establishments. But others didn’t even have that. even NASA.
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Facebook] The Death of Desktop, in 5 Charts
    Facebook, Snapchat, and Apple are all pushing people to spend more time on mobile, and it makes sense that a computer you can take anywhere will dominate the future of digital. It was nothing short of  cringe-worthy. The tagline “PC Does What?” It didn’t look good for PCs (a.k.a: desktop and laptops).
  • CONTENTLY  |  TUESDAY, MAY 10, 2016
    [Facebook] The One Thing That Could Ruin Content Marketing
    Post on Twitter and Facebook, and wait for your 50,000 followers to become devoted readers. A lot of content programs develop like this: Step 1: Realize that your competitors have content programs. Decide to start one too. Step 2: Hastily develop a content strategy. Put mid-level marketing manager in charge. Step 3: Create 10 blog posts.
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Facebook] GaggleAMP AMPlify employee and partner engagement conference
    ” “GaggleAMP leverages employee advocacy — actually, any group of supporters or evangelists — by tapping into the online reach of their personal social accounts on Twitter , LinkedIn , Facebook etc., You should go, there’s still time. It’s on May 11 & 12 at Bentley University — there are still tickets !
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Facebook] How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy
    In fact, one of our highest performing stories was just a quick video of me sitting in a chair reacting to a Facebook platform announcement in real time. I saw the press release, ran to an empty room, and fired off a few quick snaps explaining the change. Back in 2011, Snapchat was synonymous with risqué teen behavior. Point and shoot! Story.
  • CEROS  |  TUESDAY, MAY 10, 2016
    [Facebook] Understanding the Psychology Behind Online Quizzes
    According to Kissmetrics , quizzes are the “most engaging type of content on Facebook.” Kissmetrics looked at the top million shared posts on Facebook over a 6-month time frame and organized these posts by type (quizzes, lists, videos, infographics, etc.). Happy reading! Our collective fascination with online quizzes hasn’t waned.
  • HUBSPOT  |  TUESDAY, MAY 10, 2016
    [Facebook] 7 Ways to Get More Value From Your PR Campaigns
    It’s a technique well utilised by some already, as the headlines below prove. 5) Experiment with Facebook Ads. Let’s face it: The Facebook Ads platform has become a vital addition to any marketer’s arsenal, which includes people working in PR. The simplest way of doing this is using the “boost” function on a regular Facebook update.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2016
    [Facebook] The Nine Best Facebook Marketing Tools
    Along with Google, Facebook is one of the giants of the Internet. According to recent research , 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Here are nine of the most popular tools for enhancing Facebook marketing efforts. ” — Rebekah Radice.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Facebook] 3 Award-Nominated Campaigns That Show How Content Is Growing Up
    While it may not be as ubiquitous as major social networks like Facebook and LinkedIn, Wattpad—a publishing platform for original stories and fan fiction—has quickly become a huge space for brands, helping them reach millions of readers. Our first thought was: W ow, there are a lot of content marketing awards. Army for Cryptaris Mission.
  • BULLDOG SOLUTIONS  |  MONDAY, MAY 9, 2016
    [Facebook] Kendra Brown: Unleashed
    This was in 2009, so our main focus was creating a Facebook "fan page" and encouraging people to follow the museum. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! Kendra is a native Texan and a graduate of the University of Texas at Austin (hook ‘em!). The Olympics.
  • BIZIBLE  |  MONDAY, MAY 9, 2016
    [Facebook] Core Competencies of the Marketing Operations Leader: Setting Up The Marketing & Sales Technology Core [PART 1 of 4]
    These include social channels like LinkedIn, Facebook, and Twitter; search channels (paid and organic) like Google and Bing; email; PPC/display networks like the Google Display Network; influencers; and more. But today, marketers are being tasked with and being held accountable to more than just attracting visitors and nurturing leads.
  • CONTENTLY  |  MONDAY, MAY 9, 2016
    [Facebook] LinkedIn ‘Instant Articles’: Good News or Time for Platform Panic?
    It’s a no-brainer for LinkedIn, just as autoplay videos and Instant Articles were for Facebook, Discover was for Snapchat, and Google AMP and the recently launched Google Posts were for Google. Still, he admitted: “Media companies cannot completely go against Facebook. Social facebook Featured Instant Articles LinkedIn
  • SNAPAPP  |  MONDAY, MAY 9, 2016
    [Facebook] Big Spring for SnapApp: A New Home and a New Platform Release
    Catch all the action you missed on our facebook  page. SnapApp’s got some new digs! With one week in the books, our #Countdown2Copley has officially ended. Over the past 10 days, Snapsters have packed up our old headquarters in Newton, MA and settled into our new home at 222 Berkeley street in Boston’s Copley Square. What does it look like?
  • HUBSPOT  |  MONDAY, MAY 9, 2016
    [Facebook] How to Use Facebook Live: A Complete Guide
    In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? Voilà!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 9, 2016
    [Facebook] Research proves there is still a place for long form content
    Facebook and Twitter readers are different. While Facebook drives more traffic, Twitter tends to bring in people who spend more time with content. For longer content, users that arrive from Facebook spend an average of 107 seconds, compared with 133 seconds when they come from Twitter. Facebook and Twitter readers are different.
  • B2B MARKETING INSIDER  |  SUNDAY, MAY 8, 2016
    [Facebook] How 10 Innovative Companies are Using Periscope to Drive Engagement
    Periscope is up against competition from similar applications like Meerkat and more recently, Facebook Live. Live streaming app Periscope is one of the latest social platforms to enter the scene. It’s also (if you ask me) one of the most exciting. The concept of live streaming isn’t exactly unique. However, what I – and I […].
  • CONTENTLY  |  FRIDAY, MAY 6, 2016
    [Facebook] ‘Man, Jared Goff Loves Brands,’ and 4 Other Stories You Should Read
    This article sums up a lot of reasons why YouTube is, in my opinion, going to win the battle for TV ad money: It has sophisticated algorithms; high-quality standards (a view is only counted after 30 seconds, versus three on Facebook); unique content that can only be found on YouTube; and a young, passionate audience. Become a football star!
  • CONTENT STANDARD  |  FRIDAY, MAY 6, 2016
    [Facebook] 10 Brands That Have Perfected Their Social Media Marketing Voice
    After purchasing the item, he or she goes home and looks you up on Twitter, Facebook, or Instagram—except your profile is filled with bland, soulless, overly promotional content. It’s hard to be “good” at social media, especially as a brand. Does it really matter? After all, the customer still bought your product, right?
  • CONTENTLY  |  THURSDAY, MAY 5, 2016
    [Facebook] Study: No One Uses Facebook Reactions
    If any emoji could represent Facebook right now, it would be. According to a new study by quintly, a social analytics platform, Facebook’s hullabalooed Reactions buttons account for only three percent of all interactions on the social network. When Facebook officially launched six Reactions in February, it was a big deal.
  • SNAPAPP  |  THURSDAY, MAY 5, 2016
    [Facebook] What’s Hot in Content Marketing: May 2016
    In this post: Facebook Video Ads. Facebook Video Is Exploding – Here’s How to Leverage Facebook Video Ads Today. Video on Facebook continues to explode. During Facebook’s Q3 2015 earnings call, Mark Zuckerberg announced that Facebook  now sees an average of 8 billion daily video views. Content loading
  • KEO MARKETING  |  THURSDAY, MAY 5, 2016
    [Facebook] Essential Mobile Marketing for your 2016 Plan
    Nationwide mobile device usage: 73% of people always have their mobile device with them (Facebook research). When you create your 2016 marketing plan, make sure all of your marketing efforts are mobile optimized because mobile is an omnipresent channel now. More people spend time online through their mobile devices than spend time on desktop.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Facebook] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Additional Resources.       Read about Profile Management on the Infer blog.       Learn more about the Social Tables case study.       Download Infer’s Guide to Getting Started with Profile Management.       Follow Infer on Twitter @InferInc.       Become a Facebook fan of Infer.       Find Infer on LinkedIn. About Infer.
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