• CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Facebook] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    Critics have spent hours debating the effect these sites had on voters during the election, while Facebook scrambles to filter out these stories under pressure from its users. 2016 has been a crazy year for social media. If we’re able to peel back the layers of deceit, is there anything left for respectable marketers to take away?
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Facebook] B2B Marketing Trends for 2016
    little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. through their own research, without talking to sales—until late in the journey.
  • CONTENTLY  |  THURSDAY, DECEMBER 1, 2016
    [Facebook] A Night at the Facebook Hotel
    Welcome to the Facebook Hotel!” drove over to the Snapchat Inn, but couldn’t even figure out where the door was. “I AM LEAVING THE FACEBOOK HOTEL TO LEAD A MORE MEANINGFUL, MONASTIC LIFESTYLE,” I announced to no one in particular. If I was stuck at the Facebook Hotel, I might as well join the masses.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Facebook] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    The pertinent details are easily accessible right within the app—sort of like Facebook Instant Articles for products, as TechCrunch noted. The platform boasts an audience of 500 million monthly active users , and those users spend about 50 minutes on Instagram, Facebook, and Messenger combined, TechCrunch reported. Ads are a turn-off.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Facebook] Case Study: Using influencers to quickly build an audience for your content
    This worked so well I identified a few more influencers in the construction space and invited them to a private Facebook group. He scaled this by offering free services to the influencers in his Facebook group. Subscribe to their blog or video channel, follow them on Twitter, like them on Facebook. By Mark Schaefer. The results.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Facebook] 5 Disruptions to Marketing, Part 1: Digital Transformation
    The cartoon above is “Disruptive Innovation” by Tom Fishburne. This is not your typical “predictions for 2017” story. confess, those things aren’t my cup of tea. But it is a serious call to prepare yourself for a transformative year ahead. know, that sounds like hyperbole, but it’s not. give us digital everything.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Facebook] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    00pm: Take the downloaded Snap Story and share it on Facebook and Twitter through your company profiles. With Social Pro by Haley Marketing , one of our skilled Social Media Marketing Advisors will take responsibility for developing your organization’s voice on Facebook, Twitter, LinkedIn, and Google+. That much is certain.
  • FATHOM  |  WEDNESDAY, NOVEMBER 30, 2016
    [Facebook] How to Strengthen Your TV Ads with Paid Social
    According to Facebook, 60% of people use their mobile phone while watching TV and people will consume seven hours of content in five hours. Facebook delivers 100 million hours of video every single day. Every morning when I wake up, the first thing I do is check social media and I do the same every night right before I go to bed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Facebook] Three drastic marketing changes ahead for 2017
    Facebook, Twitter, Instagram, Snapchat and the likes have moved away from being pure social networks and morphed into content producing behemoths with massive built-in audiences. As someone who has worked hard on my personal website, I have to admit that my Twitter and Facebook connections are far more valuable. Goodbye website. Wooza!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Facebook] 10 Examples of Facebook Ads That Actually Work (And Why)
    One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 30, 2016
    [Facebook] Unlikely Lessons Email Marketers Can Learn From theSkimm
    Whether its a new platform, like Facebook, or a new feature, like Gmail’s tabs, marketers are constantly rushing to figure out the next “new” way to connect with consumers. Without fail, every few years something comes out that’s supposed to “kill” email. Content Marketing
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Facebook] Better Social Selling, an Interview with Jill Rowley
    Seeing a lot of Facebook-type content being shared on LinkedIn, and I don’t think we should go there. Have you ever wondered about how you can leverage social selling for better lead generation and business development? Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. Jill: Sure, Brian.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 29, 2016
    [Facebook] Over the Irish Moon: Meet the Winner of the Everything Holiday Sweepstakes
    To stay connected with customers, Irish Moon posts regularly on Facebook, and Marie includes a handwritten thank you note in every order she fulfills — a personal touch that only a small business can do, and one that has gone far in prompting customers to make referrals. Marie will receive a free year of Pro email marketing.
  • ACT-ON  |  TUESDAY, NOVEMBER 29, 2016
    [Facebook] 13 Customer Loyalty Best Practices for B2B Companies
    Heck, you might hear from them directly on Facebook. Marketers are often laser-focused on one thing: Get new customers. It ends up being such a focus that any other part of the customer lifecycle gets second-shrift. This can cause a bit of tension, as most of us know keeping customers is nearly as important as getting them in the first place.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Facebook] How to Become a Marketing Guru, in 8 Steps
    Well maybe not battle, but at least into a high stakes meeting with Facebook. I’m not sure where I’d follow AOL guru Shingy, but I’m sure things would get pretty weird. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. Side note: Thank you William Kulp for inspiring this idea. ”).
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Facebook] Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
    And chances are that it played a big role in whether you read this article at all. I’m talking, of course, about the Facebook algorithm—the most mysterious part of Facebook’s all-powerful platform. that can provide instant data on what content gets shared and prioritized on Facebook. Treat it as its own beat.
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 28, 2016
    [Facebook] Paid advertising on Facebook: the boost your content needs?
    Is Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? Facebook realigned its algorithms so that individual newsfeeds focus more on friends and family of the individual, rather than businesses or publishing outlets. In short, yes.
  • CEROS  |  MONDAY, NOVEMBER 28, 2016
    [Facebook] Life (and Death) as a Funeral Home Marketing Agency
    That aging population is increasingly digital as well— 70% of Baby Boomers own a Facebook account. You’re planning the funeral of a parent, and now every time you open Facebook you see a crass ad for a local funeral home. Happy reading! It’s hard to build a brand when nobody wants to think about your services. It’s a people business.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Facebook] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    Mobile video is a big part of the shift—social sites like Facebook, Instagram, and Snapchat have made it easy to create and share videos. From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Expert Dr. James McQuivey estimated that one minute of video is equal to 1.8 million words.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Facebook] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    Facebook continues to have problems with fake news, and we explore the potential impact on brands. Facebook also comes under fire for some big measurement issues in our rants and raves, then we dig into a meaty example of the week from Butterball. Content Marketing Examples Facebook Industry News and Trends PNR Podcasts
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Facebook] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Test headline ideas using Facebook posts. Unicorns will perform just as well on Facebook as they do for regular search listings and you’re just as likely to identify your donkeys there too. None of that will happen if you can’t get any clicks. So how do you get more eyes on your amazing content? Those are your unicorns.
  • EARNEST ABOUT B2B  |  FRIDAY, NOVEMBER 25, 2016
    [Facebook] The new Superpowers: CCS Predicts
    In the last quarter alone, 30k new bots were launched on the Facebook Messenger platform. Job lot: Apple has suffered 4 consecutive quarters of revenue decline from hardware – all is not lost, its software and services business is now almost equal in size to Facebook. By all accounts big, big changes are afoot. Technology innovation
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Facebook] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    What’s your wake-up routine? Once upon a time (a long time ago), I would get up, retrieve the newspaper from the front porch (if, by some chance, it had landed there instead of on the roof or in the bushes) and flip through it while drinking my morning coffee. Is there anyone out there still doing that? What a difference a few years makes. AdWeek.
  • OPENTOPIC  |  THURSDAY, NOVEMBER 24, 2016
    [Facebook] Email newsletters have a measurement problem – Digiday
    Their ability to give a direct line to readers provides a handy bulwark against Facebook. Publishers are having a love affair with newsletters. Traditional publishers are pouring resources into them, like The New York Times, with its 12-person newsletter staff and others that have appointed newsletter “editors.”
  • ACTIVEDEMAND  |  THURSDAY, NOVEMBER 24, 2016
    [Facebook] Google Message Extensions Means Even More Ways to Track PPC Attribution
    Benefits of Google Message Extensions It seems like the ability to message a business directly has been a long overdue addition to Google AdWords, especially since 67-percent of consumers have been looking to Twitter and Facebook for direct customer service for years now. Sound too good to be true? Undeniably not.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 24, 2016
    [Facebook] 47 Things To Make You a Better Marketer Over the Holidays
    Make a list of everyone who used the phrase “content is king” during the past year and immediately unfriend them on Facebook. Make a list of everyone who used the phrase “this is the year of mobile” during the past year and immediately unfriend them on Facebook. Not us. Tell no one. And listen. Build a snowman.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Facebook] Menu-Planning Your Marketing Mix
    In this category of ingredients are Facebook, Twitter, LinkedIn, Snapchat, Instagram, and so many more new ingredients blooming as we speak. Thanksgiving in America is about giving thanks – for family, friends, jobs … all our blessings. And eating. Thanksgiving is about lots and lots of eating. Are you with me? Let’s break this down. Recipes.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Facebook] How to reach your customers at work or at home
    Most Twitter, Facebook and Google AdWords custom ad selection is based on the personal email address that was collected on sign up.  By adding consumer data to your audience build, you’ll improve your reach dramatically. Have you ever wished you knew more about the consumer side of your business customers? Access hard-to-reach segments.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Facebook] 3 Things Marketers Can Be Thankful For
    Take Marketo customer Panasonic, for example, which was able to show how brand awareness–merely seeing an ad on Google or Facebook–could be  tied back to revenue. Author: Marissa Lyman The moment November 1st rolled around, I immediately began thinking of turkey, cranberry relish, and food comas. Touché, my international marketers, touché.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Facebook] Adapting To The NEW Consumer With Better Analytics
    Of the number of people who liked my Facebook page, how many of them are really my customers? By Brooke B. Sellas, {grow} Contributing Columnist. While your customer may not have seemingly changed, a NEW consumer has been shaped and molded by online channels, marketing, and sales. At least, that’s what Hessie has to say. Now it is.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Facebook] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    If those new feature announcements look and feel a whole lot like the experiences you're used to on Snapchat and Facebook Live, your instincts aren't wrong. To answer the question that everyone is asking themselves right off the bat: Yes, the live content update does seem eerily similar to Facebook Live. just to name a few.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 22, 2016
    [Facebook] The more the messier for content marketing SEO success
    Blog content, not ephemeral tweets or facebooks. You need to spend only 20% of the time you do on your content marketing and marketing SEO than you’re doing — at least for now. Be quick, be messy, be pedestrian, maybe even turn off your Grammatik and your Autocorrect. Leave everything else as close to as-is as possible. Please.
  • CONNECTING ELEMENT  |  TUESDAY, NOVEMBER 22, 2016
    [Facebook] How to nail customer service on social media
    Blog customer feedback customer reviews customer service Facebook reputation management social listening social media Social media monitoring social-media strategy TwitterWith digital customer service fast overtaking call centres, here’s what you should be doing to make sure your customer care lives up to expectations across social platforms.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Facebook] A business case for diversity in digital transformation
    As the morning progressed and we were diving into advanced Facebook search (which includes a fair bit of URL hacking), I noticed with satisfaction that Mikkel breezed through the technical stuff as did most of the others. By  Kristian Strøbech , {grow} Community Member. Little did I imagine the janitor would steal the show. The janitor rules.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Facebook] 7 Promotion Tactics to Get Your Content Seen
    With two million blog posts published every day and over 200,000 photos shared on Facebook every minute (not to mention tweets, videos, books, and everything else), there’s no way our audiences can keep up. And they don’t: Witness the single-digit average organic reach for Facebook posts. It’s a downer, to be sure. Their trick?
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Facebook] A quick tour of measurement for video campaigns
    You not only have brands publishing videos on traditional platforms like YouTube but now they are posting videos natively on Facebook, Instagram, Snapchat, Twitter, and others. Facebook – “each time an ad can be viewed when it enters a person’s screen on the Facebook Audience Network.”. Why is that the case?
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Facebook] Contently Named to Deloitte’s Fast 500 List for Second Year Running
    We’re honored to share this accolade with other groundbreaking companies like Facebook, Twitter, Hubspot, and Marketo. In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. And at work, I run the financial operations of a company that seems to be growing just as fast.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Facebook] Creating Goals for Your Social Strategy
    If job seekers in your industry are active on Facebook, you should have a strong Facebook presence. Some social platforms also serve as a way to communicate directly with you – from direct messaging on Facebook to responding in real-time on Twitter. There are many reasons for a company to have a strong presence on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2016
    [Facebook] What is the role of content marketing in an ad-free world?
    probably see ads on Facebook but I’m “blind” to them. By Mark Schaefer. Here’s the current state of my advertising consumption. subscribe to digital versions of The New York Times ,  The Wall Street Journal and my local paper. have not seen a newspaper ad in five years. Maybe longer. never listen to commercial radio.
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Facebook] Google's AMP: A Marketer's Guide to Accelerated Mobile Pages
    And, in part, to compete with Apple News and Facebook Instant Articles.). Did you know that, on average, smartphone users touch their phones 2,617 times each day? According to the survey conducted by dscout in the spring of 2016, smartphone users also spend an average of 145 daily minutes on their mobile phones. We're glad you asked.
  • ACT-ON  |  MONDAY, NOVEMBER 21, 2016
    [Facebook] Herding cats? The Hidden Costs of Multiple Marketing Tools
    Does your brand look like one company on LinkedIn and quite another company on Facebook and yet something still different on your website? The number and variety of tools marketers can access to reach and work with potential prospects has grown exponentially, and many of them work exceedingly well. That’s the good news. The flip side?
  • HUBSPOT  |  MONDAY, NOVEMBER 21, 2016
    [Facebook] Why Data Is The Real MVP: 7 Examples of Data-Driven Storytelling by Leading Brands
    Recommended Content: One popular post -- “ Don’t Be Ugly By Accident ” -- talks about crafting great profile pictures for online dating, but the advice is applicable to virtually anyone who wants to put their best foot forward online, whether it is a dating site, Facebook, or LinkedIn. 2) GrubHub. Check them out below. The result? The lesson?
  • EARNEST ABOUT B2B  |  SUNDAY, NOVEMBER 20, 2016
    [Facebook] This is the week that was in B2B: from C-Suite Facebookers to CCS Predicts
    goes to Facebook. Last week we reported that B2Bers were citing Facebook as the most effective paid social channel (neck and neck with LinkedIn). Well this week, a new study revealed that senior executives use Facebook more than LinkedIn when seeking thought-leadership. Pat on the back Facebook. Yes, really agile. Not us.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 19, 2016
    [Facebook] What, How, and When to Measure Your Facebook Marketing
    Facebook will be a teenager in 2017; the big 1-3. In that time, you’ve become adept at Facebook marketing. Over the years, Facebook has navigated innovative technological advancements and experimented with various business models. What : Ad Campaigns are a basic feature of Facebook that brands can take advantage of.
  • JUNTA 42  |  SATURDAY, NOVEMBER 19, 2016
    [Facebook] This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media
    Why WordPress isn’t scared of Facebook, Snapchat, or the future of publishing (22:55): Despite the increasing dominance of mobile and social media (as evidenced in the research cited above), the content management tech company remains bullish on the role websites will play in the publishing game. This week’s show. election.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Facebook] ‘Your Life Will Be a Video Game,’ and 3 Other Stories You Should Read
    Here’s what you missed while spending all week on Facebook arguing with relatives and high school classmates you didn’t even know you were still friends with… The Atlantic: How Well Can Computers Read Fiction? But it’s also clear that Facebook has a responsibility to attempt to fix things.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Facebook] Women Are Angry About the Election. Here’s How They’re Taking Action Online
    In an era when fake news can run rampant through major networks like Facebook and Google, and hateful headlines can influence an election, it feels particularly important to call attention to the ways social participation can promote equality and morality. However, the event’s Facebook page is the main source for information.
  • OPENTOPIC  |  FRIDAY, NOVEMBER 18, 2016
    [Facebook] How chatbots help with your marketing efforts
    The early 2010s saw the rise of Facebook and social media marketing. Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). Most recently, we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps. Now, we are entering the era of messaging. Chatbots are computer.
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2016
    [Facebook] Why Bots Are the Next Big Frontier for Agencies
    and the ubiquity of messaging platforms -- including Facebook Messenger, WhatsApp, Telegram and Slack -- bots are back and have become one of today's most hyped marketing platforms. Thanks to Facebook, you can use their API without the need for your own high-test programmers. We had a great run. Marketing Agencies and Bots.
  • FATHOM  |  THURSDAY, NOVEMBER 17, 2016
    [Facebook] [SnapChat IPO Update] Increasing Audience Awareness With Snapchat Geofilters
    the parent company of Snapchat, has officially gone public and is looking to be worth over $30 billion. ( The New York Times )  That’s $27 billion more than the offer they rejected from Facebook.  Snap Inc., With 150 million daily users on Snapchat, advertisers shouldn’t miss their opportunity to use Snapchat to speak to their audience.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 17, 2016
    [Facebook] Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget
    Or run a countdown to a special event, using Facebook and Twitter to steadily beat the drum and whip up online excitement. 3. It’s the most wonderful time of the year. Hopefully! The National Retail Federation anticipates a 3.6 But breathe a sigh of relief; holiday marketing doesn’t have to be an expensive endeavor. Send emails!
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2016
    [Facebook] 20 Ideas from Power Users to Power Up Your B2B Marketing Automation
    Facebook). Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt. Let’s get started: Marketing Strategy. Data Quality.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Facebook] Facebook's Miscalculated Metrics: What Marketers Need to Know
    Over the past couple of months, you may have heard some things about Facebook's metrics. How was Facebook going to respond? The drama began in September 2016, when Facebook revealed that there was a problem with its video viewership metrics -- the average time that users spent watching videos was being largely overestimated.
  • OPENTOPIC  |  THURSDAY, NOVEMBER 17, 2016
    [Facebook] The Marketer’s Guide To AI In Marketing And Advertising
    Also, Google, Facebook, IBM, Microsoft and Amazon banded together to create best practices around AI technologies. by Ryan Joe, Modified by Opentopic Artificial intelligence (AI) is surging in ad/mar tech land. Or resurging, depending on how good your memory is. Marketing - Publishers
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Facebook] Last Minute #GivingTuesday Wins for Your Nonprofit
    Consider doing a Facebook Live video or Periscope session. Facebook's new Live Stream function also lets you use traditional video camera for your live stream if you prefer. You can read about how to set that up, along with other good Facebook Live Stream tips here. This year, it's on November 29. Email is awesome, no doubt.
  • CONTENTLY  |  WEDNESDAY, NOVEMBER 16, 2016
    [Facebook] Is Facebook in Danger of Becoming the Next Taboola?
    For months leading up to the election, a slow trickle of angst surrounded Facebook’s fake news problem. “ Facebook, in Cross Hairs After Election, Is Said to Question Its Influence ,” wrote the New York Times. “ Donald Trump Won Because of Facebook ,” preached Max Read in New York magazine.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Facebook] How the U.S. Presidential Election Influenced Changes at Facebook
    presidential election last week, odds are you saw at least one news article on Facebook that you clicked on during the campaign. No matter which action you took, or didn’t take, Facebook most likely played a role in how you perceived the election throughout the past year. In fact, Facebook’s founder says it’s “a pretty crazy idea”.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Facebook] How the U.S. Presidential Election Lead to Changes at Facebook
    presidential election last week, odds are you saw at least one news article on Facebook that you clicked on during the campaign. No matter which action you took, or didn’t take, Facebook most likely played a role in how you perceived the election throughout the past year. In fact, Facebook’s founder says it’s “a pretty crazy idea”.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 16, 2016
    [Facebook] Understand Customers and Their Lifecycle with Marketing Automation
    Perhaps your customer uses Twitter daily, but rarely uses Facebook. Marketing automation can power your email campaigns, but the more you understand you customers and their customer lifecycle, the harder marketing automation can work for you. This can actually provide a fresh perspective on a well-established campaign tool: email. 1.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Facebook] How Long Does it Take to Get Results from Content Marketing?
    Other popular channels are Twitter, Facebook and YouTube. “ Marketing is impatient. Everything we do feels like we need to do it faster.”. – Ann Handley. How the chef prepares, combines and cooks quality, fresh ingredients determines how delicious a seafood paella will be. Content marketing is like cooking. The amount of content you provide.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [Facebook] How to Fix a Broken Lead-Nurturing Strategy
    Consumers now have more control over advertising exposure, and that often means opting for a lot less of it: adblockers are increasing in popularity , Facebook users can customize their ad preferences , and people will just unsubscribe from a newsletter if a brand emails them too frequently. ” Ouch. But is that working? Lead scoring.
  • READYPULSE  |  TUESDAY, NOVEMBER 15, 2016
    [Facebook] In the Ad Blocking Economy, Influencer Marketing Wins
    For example, Instagram is useful for selling via powerful imagery and Facebook is useful for advanced targeting capabilities. Think about a time you were traveling for work or a friend came to visit and you needed a recommendation for a good restaurant. Did you ask friends or family for recommendations? State of Ad Blocking. Taking Action.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Facebook] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    At KoMarketing, we have seen the most success when using video on Facebook. 2. With the holiday season right around the corner, we all have family, friends, and good food on our minds. However, the forward thinking should not stop there. Video Is Leading to ROI. Video Is Being Thoroughly Consumed. Content Management Inefficiency Abounds.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 15, 2016
    [Facebook] Get Found on Small Business Saturday and Beyond
    Here’s how to remind them: Post Yelp, Facebook, Foursquare, and other listings sites’ stickers and signs at your place of business and near your registers where customers can see them. Add Yelp, Google+, Facebook and other sites’ badges to your website and your emails. Add “Look for us on Facebook!”
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Facebook] 5 Ways You Can Use Visual Content to Increase Conversion Rates
    Here’s a fun Instagram fact for you: Engagement rates for brands on Instagram are more than 10X higher than those on Facebook. Instagram produces much higher user engagement than Facebook, so make sure you’re investing the right amount of resources in each social network. I was ready to buy. But I still wasn’t sure. Picture This.
  • HUBSPOT  |  TUESDAY, NOVEMBER 15, 2016
    [Facebook] How Can Schools Incorporate Video into Their Admissions Marketing
    From Facebook's Live Stream feature to Snapchat's Story Playlists, you have a ton of social media video options. Parents with young kids are on Facebook. Everyone loves online videos. People in every age group are shifting their viewing habits to online video and away from television. Frankly, YouTube is only the jumping-off point.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 15, 2016
    [Facebook] 115 Facts You Never Knew About Social Media [Infographic]
    Facebook is only second place in this category, which is different because they lead in most other aspects. 68% of millennials reported that they get most of their news from Facebook, and 24% of high school students reported that Instagram is the place to be for news these days. million “likes” on Facebook every minute, and 2.4
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, NOVEMBER 14, 2016
    [Facebook] HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference
    Facebook purchase seems unlikely but, as we also learned last week, unlikely things do sometimes happen. crm facebook freemium hubspot inbound marketing linkedin marketing automationHubSpot held its annual INBOUND conference in Boston last week. My own attention was more focused on the product announcements. We'll see.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 14, 2016
    [Facebook] This is the week that was in B2B: IBM Outthinks & Slideshare plays a shocker
    The headline findings – B2C marketers spend more than 75% of their time checking Facebook – sorry, I mean working on social. goes to both LinkedIn and Facebook. After a somewhat lengthy hiatus, we felt it was high time to bring back TITWTW. Superior knowledge ’ of the week…. goes to B2C marketers according to the DMA. goes to IBM.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Facebook] 5 Ways to Scale Your ABM Strategy
    An advanced marketing automation tool, like Marketo, allows you to reach leads in your target accounts on Facebook and other channels. Author: Vyoma Kapur So you’ve been tasked with running an account-based marketing (ABM) strategy that will target bigger deals that potentially close at a faster rate. Sound familiar? The top tier, (e.g.
  • VIDYARD  |  MONDAY, NOVEMBER 14, 2016
    [Facebook] Thoughts from Viewtopia 2016: Video Has Evolved
    More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. They should be telling stories. Elaine Ip (@_elaineip) November 9, 2016. Let that soak in.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2016
    [Facebook] I love big blogs and I cannot lie.
    The average Facebook Live post is now over 10 minutes long and some of the most popular posts are over an hour long. have seen it reported that Facebook is giving newsfeed preference to longer Live videos, but I have been unable to find anything official on that (makes sense though). By Mark Schaefer. Millennials love books.
  • JUNTA 42  |  SATURDAY, NOVEMBER 12, 2016
    [Facebook] This Week in Content Marketing: Deep Content Insights after Three Years of Podcasting
    Curalate’s guide, Winning Strategies for Facebook and Instagram Ads, shows you how simple changes can lower your cost per click by 40%, while delivering a 31% lift in return on ad spend.  PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Click To Tweet.
  • CONTENTLY  |  FRIDAY, NOVEMBER 11, 2016
    [Facebook] Clinton’s Algorithm, and 4 Other Stories You Should Read
    Here’s what you missed while you were sifting through your pre-Tuesday, post-Tuesday Facebook feeds … The Ringer: We Knew Nothing. thought of picking a number of different stories: One on how Facebook created an echo chamber that isolated our country in two. Selected by Craig Davis, editorial intern. need a break.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Facebook] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    Results: Bisk’s video series with Florida State University, “ Study Snacks ” drove the most Facebook shares of any of its social efforts to date with more than 2,000 views. Lenovo, Reltio, MongoDB, SolarWinds and others recognized for innovative use of video to drive business results. Winner: Lenovo with agency partner Traction.
  • CONTENTLY  |  FRIDAY, NOVEMBER 11, 2016
    [Facebook] How Brands Can Build Online Communities That Aren’t Lame
    Or on Facebook, where people were sharing what’s going on in their lives.” “We just really need to build a community around _.” ” This is the fill-in-the-blank cliché that marketers and entrepreneurs bandy around at every tech and marketing conference. Find your hero. ’ That almost never works.”
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [Facebook] The Best of the Best: 2016 Video Marketing Awards
    Social video projects are driving the most Facebook shares of any of their social efforts to date, with over 2,000 views on their Study Snacks series from organic and shared posts. Marketing can be a bit of a thankless job. It’s not every day someone emails you to say ‘thank you’ for the campaign you’ve run, or the video you’ve made.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 10, 2016
    [Facebook] 30+ Statistics Designed To Guide B2B Social Media Marketing Strategy in the New Year
    Facebook (95%), Twitter (74%), and LinkedIn (66%) are the most commonly used social media platforms for B2B enterprises. Two-thirds of marketers turn to Facebook first for paid social media, and about one-third are leveraging YouTube and Twitter to advertise. About 86% have active Twitter accounts, and 84% have active Facebook pages.
  • BULLDOG SOLUTIONS  |  THURSDAY, NOVEMBER 10, 2016
    [Facebook] Taking a Goals-Based Approach to Social Media
    You built your company profiles on Twitter, Facebook, LinkedIn and a few other social networks you think make sense for your business. Social media is just like any other marketing channel. But in B2B, it’s hard to know if you’re using it effectively, especially with the evolving platforms and speed of adoption. Brand Awareness. Reputation.
  • CONTENTLY  |  THURSDAY, NOVEMBER 10, 2016
    [Facebook] How Content Made Peloton the Fastest-Growing Company in New York
    On Instagram and Facebook , Peloton uploads one to three posts per day. They also have their own Facebook fan pages , which Peloton’s marketing team oversees. In October, the company dipped its toes into Facebook Live for the first time with “ Beyond the Ride: Yoga.” According to Inc. LoveSquad). ridepeloton.
  • OPENTOPIC  |  THURSDAY, NOVEMBER 10, 2016
    [Facebook] The future of AI in customer experience: iteration vs. innovation
    You can thank Facebook for all the buzz about chatbots and the gold rush of developers and venture capital creating an onslaught of bot companies. You can credit IBM’s Watson for creating a platform for artificial intelligence integration into a multitude of business and customer-facing applications. Marketing - Publishers
  • SNAPAPP  |  THURSDAY, NOVEMBER 10, 2016
    [Facebook] 9 Top Holiday Marketing Campaigns (For Every Season)
    Take a look at their Facebook page around any holiday and you’ll find related posts with engaging images and genuinely helpful content. Of course, they shared posts with related company promotions as well – but these posts felt so organic among the other content they shared on their Facebook page. Why is that? The result?
  • CONTENT STANDARD  |  THURSDAY, NOVEMBER 10, 2016
    [Facebook] Your Digital Marketing Strategy Depends on Online Reviews
    One task was to leave a review on Facebook. Research shows that the vast majority of shoppers look at reviews before they make their purchase or visit a business. On the other hand, however, while most people rely on reviews to make their purchases, not all users are as willing to write their own. And that was working well—until now.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2016
    [Facebook] The Free Growth Tools I Recommend For Modern Businesses to Grow & Scale
    It connects your business' Twitter, Facebook, LinkedIn, Instagram, and Google+ accounts in a single platform and lets you share text, links, photos, and videos, either immediately or to schedule for later. If you're growing a company, chances are you're challenged with choosing the right tools to help you grow. Free CRM. 1) HubSpot CRM.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 9, 2016
    [Facebook] How to Reach More People on Facebook without Spending Any Money
    spend a ton of time on Facebook analyzing what’s working and, more importantly, what’s not. And while certain reports are saying organic reach is down , by following this simple strategy, you can reach a sizable portion of your Facebook audience without spending additional money on boosting posts. Great Content. Terrible Reach. YIKES!
  • OPENTOPIC  |  WEDNESDAY, NOVEMBER 9, 2016
    [Facebook] The Marketer’s Guide To AI In Marketing And Advertising
    Also, Google, Facebook, IBM, Microsoft and Amazon banded together to create best practices around AI technologies. Artificial intelligence (AI) is surging in ad/mar tech land. Or resurging, depending on how good your memory is. Brands & Marketers
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, NOVEMBER 9, 2016
    [Facebook] ActionIQ Merges Customer Data Without Reformatting
    The leaders of ActionIQ , for example, are big data experts: Tasso Argyros founded Aster Data , which was later purchased by Teradata , and Nitay Joffe was a core contributor to HBase and the data infrastructure at Facebook. In their previous lives, both saw marketers struggling to assemble and activate useful customer data.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 9, 2016
    [Facebook] How I Learned to Stop Worrying and Start Loving Third-Party Data
    Facebook recently admitted that it had “overestimated key video metrics for two years” ( WSJ ). Marketers love to get data about their customers, which helps them gauge patterns, predict behavior, build profiles, and serve up great content at the right time through the right channels. What causes this difference? This is natural.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Facebook] Should You Optimize Content for Google AMP?
    Another concern is that while Google is pushing AMP, and Microsoft’s Bing search engine recently adopted it, other platforms are using their own protocols (Facebook’s Instant Articles and Apple’s News Format ) for delivering faster mobile user experiences. Then everything comes to a screeching, sale-ending, halt. What is Google AMP?
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Facebook] Why WordPress Isn’t Scared of Facebook, Snapchat, or the Future of Publishing
    I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. At this point, Facebook, Twitter, and Snapchat are practically publishing platforms, even if they may not define themselves that way. Media Social blogs facebook platforms Snapchat social WordPressFrustrating.
  • CONTENTLY  |  TUESDAY, NOVEMBER 8, 2016
    [Facebook] Hike Founder: ‘Apps Will Be Dead in 5 Years’
    This forecast jives with Facebook’s plans for Messenger , which could transform e-commerce through “social commerce” that lets consumers make purchases with a more natural approach (think: “Send me three more shirts like the one I just bought”) rather than laboring through an arduous online checkout.
  • BIZIBLE  |  TUESDAY, NOVEMBER 8, 2016
    [Facebook] Content On Steroids - Maximize the Value of Your B2B Content (Without Actually Writing More Content)
    In some cases, it would be helpful to subscribe to paid services such as those dealing with bulk emails, Google ads, and Facebook ads, among others. With around 27 million pieces of content being published online each day, there is no doubt that pushing your content to your target audience has become an uphill task. Rework and Repost.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2016
    [Facebook] Steps to Building an Amazing Student-Nurturing Workflow
    Delay 5 days: send email with link to your Facebook post of a video message from current dental assistant students. You have traffic and lead generation campaigns that are filling up your database. Your cup runneth over. It's time to make sure that your best prospects aren't the ones falling by the wayside. That's worse than wasted effort!
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Facebook] Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report
    Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Perhaps because of these trends, Facebook, Instagram, and Snapchat have all released new advertising tools— better targeting , more sophisticated formats ,  easy-to-use APIs —that make their ad efforts more efficient and effective. 3. ” 4.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Facebook] Top Personal Branding Tips for Thought Leaders
    In higher education, Facebook is very popular. Personal branding is commanding a lot of attention these days, especially from job seekers and people trying to get ahead in the workplace. Google the topic and you’ll be greeted with a cacophony of advice to take your career to the next level or turn you into the next Richard Branson. doubt it.
  • CONTENTLY  |  MONDAY, NOVEMBER 7, 2016
    [Facebook] Alexis Ohanian Reveals How Brands and Publishers Can Thrive on Reddit
    It seems like there’s a huge financial gap developing between feed-based platforms (Facebook, Instagram) and communities built on one-to-one interaction (Reddit, Twitter). Reddit can be a dangerous place for brands. Everyone from Nissan to Google to REI has seen attempts to engage users on the platform go horribly wrong.
  • OPENTOPIC  |  MONDAY, NOVEMBER 7, 2016
    [Facebook] 4 Uncommon Ways to Nurture Leads With Personalization
    But what about that funny piece you wrote on BuzzFeed, or that awesome Facebook post that came from a spontaneous idea? When someone lands on your blog and signs up for your email list, they’re said to have converted from your owned media. How will you nurture leads from discovery to conversion when the content lies beyond the realm of.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 7, 2016
    [Facebook] The Top Email Marketing ROI Trends to Watch in 2017
    If you’ve got a great campaign happening on social channels like Facebook or Instagram, email can further describe the campaign with supplemental, relevant details. Email marketing may not have the sex appeal of Instagram or Snapchat, but research continues to show its ROI prowess—even among smartphone-tethered Millennials. Integration.
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