• FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] 4 Paid Content Promotion Tactics for Manufacturers
    Many manufacturers using social media are aware that Facebook is a competitive pay-to-play platform. You can benefit from sponsored social posts on Facebook by playing around with advanced targeting criteria and advertising not only to those who’ve liked your page, but to their Facebook friends as well. Deep breath. It’s live.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] What You Need to Know About Hospital Retargeting
    to expand their reach since these third party vendors typically have access to more ad exchanges and also allow you to retarget to users on Facebook. 'Site retargeting is a very common and effective paid advertising strategy. How Does Retargeting Work? JavaScript code is installed on your web site. Why is Retargeting Effective?
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] Facebook, Atlas, and the Future of Personalization
    'On Monday Facebook made an announcement around the relaunch of  Atlas. Enter Atlas, which has an incredibly powerful asset in the Facebook network. The post Facebook, Atlas, and the Future of Personalization appeared first on Ifbyphone. The technology is getting better. It shows real promise. Call Routing Call Tracking
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    Prior to DocSend, Russ was a Product Manager at Facebook, where he arrived via the acquisition of his startup Pursuit.com. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Russ Heddleston , CEO of DocSend. Further, many email services aren’t built to handle the large PDFs necessitated by lengthier docs. Social Media.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] The 1 Key To Success In Content Marketing (And Life)
    LinkedIn is used by almost all (94%) of B2B Marketers, followed by Twitter (88%), Facebook (84%), YouTube (72%), Google+ (64%) and Slideshare at 41%. 'Recently Joe Pulizzi shared his secret to content marketing (and life) success: write down your goals. And And then review them every day. Let me save you 1,285 clicks. This is no surprise.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit?
    James Wu | Facebook | Google+ | LinkedIn | Cell Phone Expenses: Next Wave of Employee Class Action Lawsuit? 'A new breed of class action lawsuit involving employee use of personal cell phones for work is developing in California and may “go viral.”  Wu contributes a monthly column on Social Media and Employment Law.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Facebook] 10 Things B2B Marketers Should be Doing on LinkedIn
    In contrast, Facebook accounts for 17 percent of such visits, while Twitter is just 14 percent. 'It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Come on now, be honest.
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Facebook] Vidyard to offer non-profits access to video marketing platform
    Increase their reach by easily publishing videos to their own website as well as YouTube, Facebook, Twitter and other social media channels. We recognize the importance of non-profit organizations and the incredible impact they have on communities around the world,” said Michael Litt, CEO and Co-Founder of Vidyard. About Vidyard.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 30, 2014
    [Facebook] My Top-5 Most Compelling Apps
    It can embed itself into your browser and all your images to easily share content inline with Reddit, Twitter , Facebook, and just about everyplace else. So, when you subscribe to my Gaggle, you can easily retweet the tweets I place into my Gaggle queue and share any of the LinkedIn, Facebook, and Google+ content I place into the queue.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 30, 2014
    [Facebook] The Power of Emotion in Online Video
    Twitter | Facebook | LinkedIn | The Power of Emotion in Online Video by Jayson Duncan - Maximize Social Business. 'People make buying decisions based on emotion, not based on how rational it is. Jayson is an Orange County, California filmmaker and owner of the video production company Miller Farm Media. Video
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Facebook] Your social media strategy plan: Where do you START?
    If your strategy is to establish a voice of authority (you should) and have an opportunity for massive reach, Facebook posts or LinkedIn updates probably aren’t going to cut it. 'When I work with businesses, there is often an enthusiastic attitude about moving on to the social web but confusion about how to actually get started.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Facebook] 26 Awesome Search Engine Marketing Guides
    Bing Network to AdRoll , “a retargeting platform, which is one of the top third-party tools officially approved by Facebook.” 'Search engine marketing (SEM) accounts for roughly three out of every eight dollars spent on digital advertising , with Google alone commanding 31% of the market. Image credit: Placeit.net. by WordStream.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Facebook] Digital Marketing – What Are The Top Goals And Challenges?
    Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. Web analytics. Email marketing platforms.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Facebook] Take Facebook & Instagram to the Next Level: How to Make a Hyperlapse Video
    New features are constantly being added to Facebook, Twitter, LinkedIn, Instagram. From there, you can upload it straight to Instagram or Facebook (or upload it later by accessing it on your camera roll). 'Over the years, I''ve noticed that there are certain brands that have managed to stay on top of cool social media trends. Mazama.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 29, 2014
    [Facebook] Reaching China’s Wealthy Millennials on Social Media
    Twitter | Facebook | LinkedIn |. 'Over the last few years, there have been many articles about social media in China and the large active monthly users, but often times the media fails to capture the larger social problems facing China. Author information. Miguel Roberg. Chinese Social Media
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Facebook] 6 Ways to Pull Off Anonymous Personalization People Love
    After you select social media from the list, you will have the option to click into 2nd level sources including Facebook, Twitter, and LinkedIn. 'Marketers personalize emails to provide recipients more relevant content. Sales prepares demos specific to a prospect’s interests. 1) Show mobile viewers mobile-friendly content.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 29, 2014
    [Facebook] I’ll Always Have Paris: My Virtual Vacation with CobbleStay Vacation Rentals
    I’ll be out on their Facebook and Google+  pages for sure.) 'As a marketer, I appreciate every interaction I get to have with clients and customers. That’s because unlike my colleagues on the sales team, I don’t often get the opportunity to meet with them and hear what they have to say. Seriously, just look at this Mexico vacation rental.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Facebook] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. 'This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. Anyway, back to BlueConic. to a specified customer segment.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 27, 2014
    [Facebook] Fixing the Appalling State of Marketing in Florida
    You need to do marketing and that’s not just being on Twitter, Facebook and LinkedIn.  'Asking «COMPANY_NAME» 5 direct marketing questions. We’re fixing this problem, by bringing the Business Marketing Association to Tampa, headed by Jeff Ogden, President of Find New Customers. You can check it out here. link]. 20 points). 20 points).
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 26, 2014
    [Facebook] 4 Ways to Banish Writer’s Block
    But instead of logging onto Facebook or surfing the Web, step away from the screen; you want to clear your head instead of cluttering it with potentially distracting information. 'Microsoft Word is open on your computer. You’re staring at the blank white screen. You type one sentence. You hit “delete.” “Delete.”
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Facebook] Don’t chase the buzz: why clickbait titles hurt your business.
    Clickjacking is the technique that uses an unsuspecting Facebook user to trick others into “liking” a particular link (which may involve a malware download or theft of identifying information). 'We all can recognize a clickbait title. If you don’t, just go to Buzzfeed.com or other news aggregation sites’ front pages. Reputation. Expectations.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 25, 2014
    [Facebook] 5 Easy Ways to Ignite Your Customer Service
    Whether it’s messaging you on Facebook or Twitter, or sending you an email or chat, you should have options open for customer contact. 'What new things are you doing to make your customers happy? Take some time now to drive value for your customers, and benefit from it all year long. Know your customers. Surprise them.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 25, 2014
    [Facebook] The Psychological Significance of the First Impression in Social Media
    Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Psychological Significance of the First Impression in Social Media by Wade Harman - Maximize Social Business. 'You don’t get a second chance to make a first impression. Have you ever heard that old saying before? Well, it’s true. Social Media Psychology
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Facebook] Get Ready for Ad Week – 5 Things You Can’t Miss
    It doesn’t matter what kind of marketer you are — anyone can draw inspiration from innovative companies like Facebook, MyFitnessPal, Pandora, and way (way) more. Ad Week may not be your traditional marketing conference, but it’s no secret that the wall between marketing and ad tech is crumbling before our eyes. winning.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 25, 2014
    [Facebook] Why We Shouldn't Stop Innovating on Email
    Earlier this month, Twitter announced that it will start employing an algorithm similar to the one found on the Facebook News Feed to surface more relevant content for each user. 'This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. Tougher deliverability standards. well, everything.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Facebook] The 3 Factors That Drive Content Marketing Success
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this  older one. You Know I Love My Job! So this is nothing new.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Facebook] Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]
    Facebook owns 20% of that audience’s online time. In this episode of Moneyball for Marketing, Nicolas Franchet, Facebook’s Head of Retail and E-Commerce, Global Vertical Marketing, shares the nuances of the three online marketing components he says matter to digital media strategy for retailers. Digital Marketing Podcasts
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Facebook] A Simple Guide for an Effective Inbound Call Strategy
    Couple your CRM data with social information to personalize it so that, if you get a call from an existing lead or prospect, you can cater the way you engage callers based on contract values, close dates, or social media updates from Facebook and Twitter. But that being said, the two can easily go hand-in-hand. Learn more here.).
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Facebook] 6 Handy Tools to Monitor Social Media Success
    'Every day, people are posting 500 million tweets, 55 million Facebook updates, 5 million pins on Pinterest, 60 million pictures on Instagram, and 114 million posts on Tumblr. Facebook Insights. Facebook Insights identifies page visits, likes, comments and shares. Image courtesy of Instagram. Twitter Analytics. Crowdbooster.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Facebook] Combine Pinterest and Email Marketing to Increase Sales
    Twitter | Facebook | LinkedIn | Pinterest |. 'If you are a business or service professional that targets women, you probably know that you need to get on Pinterest. With 70 million users (80% women), 23% of which use it once per day, Pinterest is fast-becoming a business must-have, especially for brands selling items online. Julia Campbell.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Facebook] Mizuno running long tail outreach marketing case study
    In addition, I shoe-horned a “Share This” button bar into the top of the SMNR so that anyone who comes and who isn’t prepared, ready, or interested in writing a whole post on their blog can just share it easily to their Twitter, Facebook, Pinterest, Google+, or Tumblr account. Long Tail Blogger Outreach. What is a runner?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 23, 2014
    [Facebook] Are You Wasting Your Social Media Traffic?
    Lilach Bullock | Twitter | Facebook | Google+ | LinkedIn | Are You Wasting Your Social Media Traffic? 'It’s all very well driving traffic to your website via social media but if the speed (or lack of!) is too slow it will drastically increase your bounce rate and can literally kill your traffic. by Lilach Bullock - Maximize Social Business.
  • VIRALLY BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Facebook] Are Marketing Budgets Keeping Up?
    still think they people are waiting for skip video button on YouTube and and have trained themselves to ignore the adverts in both Google and Facebook. 'Its quite clear that more and more money is being spent on marketing and in particular marketing technology. So where does all this extra money come from and are budgets keeping up? Events
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 23, 2014
    [Facebook] Social media, authenticity and the human brand
    His successful operation was finally trumpeted with a triumphant “thumbs up photo” on Facebook. Coming clean on Facebook reach Would you erase yourself from Google search results? If I were the King of Facebook … My friend Justin Levy just had brain surgery. 'My friend Justin Levy just had brain surgery.
  • FATHOM  |  MONDAY, SEPTEMBER 22, 2014
    [Facebook] Laws of Marketing Power: Despise the Free Lunch
    And the same principle applies to entering a contest or using a Facebook app; you’re giving some brand a ‘like’ or sharing your data with marketers in exchange for a chance to win or the ability to play a game. '“There is no cutting corners with excellence.”. Robert Greene,  The 48 Laws of Power. Gated vs. un-gated content.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Facebook] Why I Bet My Career On Content Marketing
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week I was honored to kick off the NewsCred Content Marketing Summit. So I decided to change up my standard  Content Marketing Imperative  talk. We receive 5,000 marketing messages a day.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 22, 2014
    [Facebook] 9 Tools to Help Fix the Customer Experience Gap
    Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | 9 Tools to Help Fix the Customer Experience Gap by Joe Ruiz - Maximize Social Business. 'My wife and I decided it was time to replace our washer and dryer. We used technology and our networks to determine the brand that would best suit our needs. Customer Experience Marketing
  • HUBSPOT  |  MONDAY, SEPTEMBER 22, 2014
    [Facebook] The Difference Between Content Marketing and Inbound Marketing (and Why It Matters)
    So we promoted a one-question survey on Facebook, targeting North American adults with an interest in either digital marketing, inbound marketing, or content marketing. 'During a 1967 post-fight interview with Muhammad Ali, legendary sports broadcaster Howard Cosell said to the fiery champ, “You’re being extremely truculent.”
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Facebook] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. LinkedIn, Twitter, and Facebook to share. Entire content © 2012 Gleanster, LLC. All rights reserved. Unauthorized use or reproduction prohibited. Note: This document is intended for individual. Electronic distribution via email or by post- ing on a personal website is in violation of the. topic.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Facebook] Improving ROI with Marketing Optimization
    of user-generated content on platforms such as Facebook and YouTube. What if we contact these customers through our Facebook page rather than an email blast that drives them to our website? More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization in Action – A Simple Example. Optimization Workflow. Closing Thoughts.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Facebook] Closing the Loop on Social Leads
    With more than 750 million global users on Facebook and 460,000 new Twitter accounts added each day, your current and potential customers are very likely using social media. What’s more: Tweets and Facebook posts are indexed by search engines like Google. Facebook Page are even better. your Facebook Page? So, as social.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 19, 2014
    [Facebook] Unique Ways to Build Your Email List
    Facebook, LinkedIn and Twitter are good places to start with this kind of teaser. 'Many of you may already be growing your email lists through sign up forms on your website, or printed sign up sheets near your register. You may even ask folks if they want to be added to your email list when you meet them at a trade show or event.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 19, 2014
    [Facebook] These 5 Facebook Strategies Will Prepare Your Business for the Holidays
    Author information Jim Belosic This monthly Facebook column is contributed by Jim Belosic. Jim is co-founder of ShortStack, a software company that powers apps for Facebook, mobile and websites. Twitter | LinkedIn | These 5 Facebook Strategies Will Prepare Your Business for the Holidays by Jim Belosic - Maximize Social Business.
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 19, 2014
    [Facebook] An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Best Practices in Channel Marketing Communications (35 Types of Media Required)
    So email’s still important, but things like Twitter, or Facebook, or some of the other social networks where people are getting updates on the mobile device, are also important. Out of that blog post you can kick out one Twitter post per day, one Facebook post per day, schedule them, just bring pieces of it out. This is critical.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, SEPTEMBER 18, 2014
    [Facebook] How Technology Helps Marketers Maximize Stellar Customer Experiences (New Guide)
    Have you ever purchased a product via an e-Commerce site, only to be retargeted on Facebook, or emailed the next day with a similar offering? 'Knowledgeable; opinionated; peer empowered, and technologically fueled decision makers. Bummer! Customers make 500 billion impressions on each other about your products and services each year.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 18, 2014
    [Facebook] Outside-of-the-Box Ways to Use Facebook for Hospitality Marketing
    'As Facebook remains the “big kid on the block” in the world of social media marketing, there are a variety of functionalities that marketers can take advantage of above and beyond just adding posts. Author information Debbie Miller This monthly Social Media and the Hospitality Industry column is contributed by Debbie Miller.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 18, 2014
    [Facebook] Would you rather have a lot of stuff or a lot of time?
    This week my young hip friend posted this thought on Facebook:  “For me, the new American dream isn’t about having a lot of stuff — it’s about having a lot of time.” 'I have this exceedingly cool friend. He’s young, bright, handsome and hip. In other words … everything I am not. This drove my boss crazy.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 18, 2014
    [Facebook] How to Actually Be Productive While Working From Home
    I also refuse to play into the trope of being some jerk sitting at Starbucks not doing any real work, so I feel motivated not to mess around on Facebook all day to show there are still people who actually get stuff done at a coffee shop!). 'Working from home is awesome. right up until the cat throws up on your computer. Get Started Early.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] 2 Steps to Develop Your Social Recruitment Strategy
    Twitter | Facebook | LinkedIn | 2 Steps to Develop Your Social Recruitment Strategy by Laurianne Laval - Maximize Social Business. 'You are already using social media to recruit new employees (if not yet follow these rules and start doing it right now) and must know the main benefits of social recruiting. Time Social Recruiting
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] How Should I Segment My Database?
    By cross-channel behaviors (such as “visiting a tradeshow booth” or “sharing content on Facebook”). 'Author: Maggie Jones As a marketer, you want to communicate with your audience in a personalized, highly relevant way. You want to target the right person, with the right message at the right time across every channel. Company size. Industry.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] 65 Experts Chime In On How To Stay Motivated To Write
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'One of the biggest questions I get is how do you find the time  to write? Which, of course, I already answered a while back. Because And then simply answer them ! So buy it. Content Marketin
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. Set yourself apart.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] Blogging Tips to Increase Marketing Efforts to the Professional Tradesmen
    Re-purpose content  - You can take a current post and use it on Facebook, Twitter and LinkedIn to gain additional exposure. 'For those who follow me on a regular basis, you know I’m a big supporter of blogs. It seems that most companies now are at least considering doing a blog. He knows who you are and what you do. Set yourself apart.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] 3 Tips to Reduce the Workload on Social Media
    Twitter | Facebook | LinkedIn | 3 Tips to Reduce the Workload on Social Media by Sofie De Beule - Maximize Social Business. 'Running your social media presence is often very hectic and take up a lot of time. Instead of getting lost in the stream of incoming social media mentions, you are desperately looking … Continue Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Facebook] Does Content Marketing Really Have a Confidence Problem?
    Only 37% of marketers believe their Facebook advertising is effective. Only 37% of marketers believe their Facebook advertising is effective. 'By Eric Wittlake, {grow} Contributing Columnist You’ve seen the CMI  content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Source).
  • VOLACCI  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] Top SEO Factors for Drupal in 2014
    This also encompasses Facebook Shares (Factor 5), Facebook Total (Factor 6), Facebook Comments (Factor 7), Pinterest (Factor 8) Facebook Likes (Factor 10), and Tweets (Factor 11). 'On Sept 15, 2014, Searchmetrics released their 2014 Ranking Factors Study. In other words, webites that rank high, do x. Um.NM. Pick one.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking
    'What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? The same theory that goes for Google also applies to Bing (millions of searches, less targeted audience) and Facebook (millions of users, more social/consumer focused than LinkedIn). How is this any different from Google?
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] Sharing Isn’t Always Caring – People Don’t Read What They Share Online
    Facebook Post Engagement Stats. The study revealed that sharing is not new, it’s just evolved from face-to-face and verbal sharing, to information age sharing with more up-to-the-minute information via Twitter, Facebook, Instant Messenger, texts and email. Shocked? It’s more common than you might think. Why Do People Share?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] Are there naked photos of you online?
    Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube Lawyers have the unique ability to legally threaten with words and text. It’s certainly worth it. am happy to help you.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] Three Major Challenges of Influence Marketing for Businesses
    Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | Three Major Challenges of Influence Marketing for Businesses by Raymond Morin - Maximize Social Business. '(Disclaimer: This blog post is not sponsored, and my participation to this study was not remunerated or compensated in any time. m just sharing it for your information.)
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] 5 Ways You Can Add Social Proof to Your Landing Pages
    Examples of social sharing buttons are the Tweet/Share Button, Facebook Like Button, a Pin It Button, and a LinkedIn Share Button. Monitor your social media presence regularly to find tweets, Facebook posts, Instagram posts, and so on that positively reflect your brand. People look at my paintings and think they''re photographs.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] 5 Tips for Awesome Slideshare Content Inspiration
    Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 5 Tips for Awesome Slideshare Content Inspiration by Ann Smarty - Maximize Social Business. 'Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. Yes, … Continue Reading.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Facebook] 10 Free Blog Post Ideas
    So what would Einstein think about Facebook? What does it mean for leadership when you are managing a workforce accustomed to managing relationships and resolving conflict through Facebook and Snapchat? So what would Einstein think about Facebook? 'I have this creative system to develop blog post ideas. Up for it? deep question.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] Creating Visual Content With Canva
    Depending on what you want to create Canva offers pre-sized templates for a variety of different content including covers for your social media pages, sizing for your Twitter, Facebook and Pinterest posts, flyers, and invitations. 'When it comes to content marketing, having a strong visual toolbox can be extremely helpful to a marketer.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] The Content Marketing Mantra: “Create Once, Use Many”
    Twitter | Facebook | LinkedIn | YouTube | The Content Marketing Mantra: “Create Once, Use Many” by Justice Mitchell - Maximize Social Business. 'When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. This is not an unfounded best practice. Comments Great post. Content Marketing
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] Is Content Marketing A Sustainable Marketing Strategy?
    And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. 'Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus Sheridan.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] 6 Essential Social Media Lessons From Top Executives
    Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. 'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. What can they teach us? Ready? And guess what?
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    One day Facebook doesn''t have hashtags, and the next it does. On Facebook, try 5-10 times per week. 'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. The next week, Twitter has a completely redesigned profile layout. After that, Pinterest unveils promoted pins. Social Media
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Facebook] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    'With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. This comes hot on the heels of Facebook’s acquisition of LiveRail , a video platform that supports the social site’s aggressive move towards video advertising.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 12, 2014
    [Facebook] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    checked out the Shop Arbor Hills Facebook page and also their Twitter feed. Facebook Marketing Twitter marketing 'Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. know I abhor them.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Facebook] Facebook Boosted Posts: 3 Ways to Target Your Audience
    'You may have noticed that getting organic engagement (unpaid) via your Facebook page isn’t as easy as it used to be. When Facebook made their latest algorithm change , they did so with the intention of encouraging businesses to boost or pay for posts to gain more visibility. People similar to people who like your Page.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Facebook] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    good place to start when defining your target audience is evaluating your current customers with things like your website''s analytics, Facebook insights, and Twitter Analytics. Send them an email with some of the blogs you’ve written on Facebook marketing tips or why people should invest in Twitter. End of story.” Surveys.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Facebook] Being of Service Matters More than Being Social for Media Relations
    Maggie Patterson | Twitter | Facebook | Google+ | LinkedIn | Being of Service Matters More than Being Social for Media Relations by Maggie Patterson - Maximize Social Business. 'Have you ever wondered why some companies get so much media attention, while other, more established or credible companies don’t fare as well? Media Relations
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Facebook] 6 Company Blogs We Actually Enjoy Reading
    Some great posts from the EAT24 blog: A Breakup Letter to Facebook from EAT24. 'You know that feeling when you read a brand''s blog post and think to yourself, "This is awesome. Who can I tell?!" I sometimes find myself sending certain posts to a whole list of my marketing friends. That''s when I know I''ve hit gold. 1) EAT24. 3) LearnVest.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Facebook] VR Customer Spotlight: The Epicurean Connection
    The Epicurean Connection also maintains a very active social media presence, with daily updates on Facebook , Twitter and Instagram. newsletter, Facebook, Instagram and Twitter. no Facebook or email at home. 'The Epicurean Connection , located in the heart of Sonoma, Calif., has all the ingredients for a good time.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Facebook] Hiring a PR Firm? Read This First
    Avoid measuring the success of your PR campaigns entirely in terms of Facebook likes, advertising equivalency, media impressions or other “vanity” metrics. 'Author: Liz Smyth   You’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it. Well done – that’s definitely the hard part!
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Facebook] Obey Facebook’s Rules of Engagement (Or Else)
    'Do you know what it’s like to have a major Facebook campaign for a major client go completely dark a mere three hours after a giant PR push? Nothing like getting a call from a frantic client and then seeing the Facebook email of doom in your inbox: Your app has been disabled. The five Facebook principles. Give people control.
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Facebook] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    'As consumers, we love media. And as engagement shifts and mobile usage grows, we as marketers need to embrace the new ways to connect with customers and the calls driven as a result. It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms. Call Tracking
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 9, 2014
    [Facebook] We’ve Always Done it That Way!
    Places like Facebook and Twitter, for the most part, are not ways to communicate with contractors and professional tradesman. 'I cringe when I hear someone say that phrase. Past actions will not ensure future success. Manufacturers who have this mindset are missing out on many opportunities. You literally need to think outside the box.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Facebook] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. But it’s jarring to still come across such reports today. And those benefits can be considerable. Employee participation must be voluntary. marketing and HR). But whatever you do, start.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Facebook] What are the boundaries of inbound marketing?
    The business case for content marketing consistency If I were the King of Facebook … Coming clean on Facebook reach The Time for Twitter is NOW. The dynamics of our age are unprecedented and exciting. For example, let’s say we were in the 1970s. On the surface, this would seem to break the inbound promise. Or does it?
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] Why Your B2B Can’t Ignore Google+ Any Longer
    The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Think about posting on Google+ very similarly to posting on Facebook, with a couple of exceptions. 'Google+ is one of the most under utilized social media networks in the B2B space. What Makes It Extraordinary. Tactics.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] 5 Brilliant Marketing Campaigns for Boring Products
    430,000 Facebook shares. 'Not every brand is as exciting and sexy as Apple, BMW, or Red Bull. The reality is that m any companies make products that are just plain boring -- but just because a product may be dull doesn''t mean its marketing has to be. But how do dull companies create content that gets so much attention? 1) Tipp-Ex. Million.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] There’s a Growing Backlash Against Social Sales
    Twitter | Facebook | Google+ | LinkedIn | YouTube |. 'Let''s discuss what social sales will and will not do - @craigmjamiesonClick To Tweet - Powered By CoSchedule I’ve read a number of articles as of late that have been coming out against social sales. Adjectives like … buzzword, overused, cliché, and broken promises. Jamieson.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] The Appalling State of Marketing in Florida
    You need to do marketing and that’s not just being on Twitter, Facebook and LinkedIn.  'Asking «COMPANY_NAME» 5 direct marketing questions. This blog has a new and beautiful template. What do you think of it? That’s why this letter was mailed out – with fi e direct questions to enable Tampa Bay area companies to rank themselves.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] What to Do When You Get Dinged by a Google Algorithm Update
    Facebook, Yellow Pages, etc.). 'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. When you hear the name "Matt Cutts," the head of Google''s webspam team, do you break out in a nervous sweat? Google makes a number of regular updates that are shared with the public.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Facebook] The Twitter strategy shift and what it means to you and your business
    t a recent financial conference, Twitter’s chief financial officer suggested that the service will offer algorithm-driven curation of feeds much like Facebook does, in order “improve the relevance for users.” b) One of the most important advantages of Twitter over Facebook is that users love the fact that it is unfiltered.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Facebook] What to Do When Rebranding Is Your Only Option
    You’re almost required to have a Twitter and Facebook profile. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Brands that aren’t constantly evolving can become stale and irrelevant. Rebranding might be the way to breathe life back into a struggling company.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Facebook] Digital Marketing Strategy for Launching New Products & Services
    Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). 'Businesses launch exciting new products and services every day, but not all of them succeed. One of the many unfortunate facts of life is that some investments simply fail to generate a positive ROI despite the amount of effort put in. Defining the Diversification Strategy.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Facebook] The Art of Marketing: 6 DIY Design Projects to Try
    Your Facebook, Twitter, Google+, and YouTube cover photos could all benefit from a design makeover. 'I’ve heard it before. You’ve heard it before. Heck, I’ve even said it before : Marketing isn’t arts and crafts. To be effective marketers, we need to put childish things aside. many sales-qualified leads. Not to worry.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Facebook] Interesting Infographics: Your Guide To Social Media Lead Generation
    'Did you know that over 40% of marketers believe their Facebook usage is a vital part of running a business? Consider numerous channels, such as Facebook, Twitter, Pinterest, Tumblr, etc. total of 23% of Facebook users refer to their profiles 5+ times everyday. Infographics Social Media Facebook home Twitter Take Note.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Facebook] Use Google Plus to Create Better Real Estate Connections
    Twitter | Facebook | Google+ | LinkedIn |. 'Are you a real estate professional eager to tap into the power of Google Plus? Would you like to expand your efforts, but don’t know how? As the connected world continues to evolve, knowing how to make the most of this social powerhouse is essential. Author information. Rebekah Radice.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 4, 2014
    [Facebook] Employers Will Not “Like” This!
    'Is is not uncommon to read Facebook posts from “friends” complaining about their boss or work situation.  Facebook | Google+ | LinkedIn |. Are those comments simple “venting” among friends?  While the answers to these questions are … Continue Reading. Author information. James Wu. James Wu.
  • ENGAGE  |  THURSDAY, SEPTEMBER 4, 2014
    [Facebook] The Hottest Online Video Trends of 2014
    Over 1 billion people now use Facebook and one in four users have shared a video on a social network, blog or video site. 'According to a recent article in The Guardian , there are a number of online video trends to watch closely during the remainder of 2014. INTERACTIVITY is the rule of the day. Check out this case study from Ben Sherman.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore
    Make it easy for your readers to share your content through social media by adding share buttons to your blog ( LinkedIN , Facebook , Twitter , Google+ , YouTube , Pinterest , etc.) know we’ve all seen bad content marketing – blogs that are irrelevant, outdated, full of incorrect information, typos, rambling rants and silly drivel. Bueller ?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] Three Tips for Making YouTube the Number 1 Social Media Site
    'As I mentioned last month, YouTube and Facebook are neck and neck for the top spot in social media in terms of unique traffic. The numbers from July are in, and Facebook is, again, the largest social media site. Twitter | Facebook | LinkedIn |. Author information. Jayson Duncan. He has created videos for Fortune 50 companies.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] 20 Amazing Examples Of Brand Content Marketing Hubs
    That post has 23,000 shares and more than 210,000 likes on Facebook! And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. think it often helps brands who might need that little push into content marketing, to see what others are doing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] I don’t mean to offend you, but…
    Related Stories How to Make Your Product Look Sexy on Facebook Social Media and the Stock Market: A Lesson in Global Manipulation Live first. 'By Amber Osborne, {grow} Contributing Columnist. am sure we’ve all had a friend, coworker, customer or even a stranger say a version of this phrase to us before. Offer help, not hurt. Ask questions.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook] 6 Ways Your Coworkers Can Help Make Your Next Event a Success
    Of course, you should also encourage coworkers to promote your event via other networks -- like LinkedIn, Facebook (if applicable), and email. 'Events are having a moment -- especially with our very own INBOUND conference right around the corner! Each aspect is an important element in what you hope will turn out to be a well-oiled machine.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, SEPTEMBER 2, 2014
    [Facebook] How WebMD Has Changed B2B Marketing Forever
    Increasingly, B2B firms are learning that simply having all the online visibility tools – company blog, Twitter account, Facebook page, LinkedIn profile, etc. As depicted below, the survey revealed that the average customer had completed nearly 60% of the purchase decision-making process prior to engaging a supplier sales rep directly.
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