Sprout Social

JULY 11, 2022

Part search engine, part streaming service and part social network, YouTube has a little bit of everything. A healthy channel can have major implications for your video discoverability—on YouTube and beyond. That’s why it pays to conduct a thorough YouTube audit. YouTube isn’t just surviving—it’s thriving.

Youtube 94

Youtube Banners Ideal Customer Profiles Keywords 94

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. Why YouTube Ads? This isn’t just about throwing content into the digital universe and hoping for the best. Multiple targeting options (e.g. Why Nativo? Why Outbrain?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! I know, I know.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Hone your ability to track and analyze metrics. Develop an eye for design. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Webbiquity

MAY 16, 2023

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Hubspot

APRIL 4, 2019

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. 5 Strategies for Growing Your YouTube Subscribers.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. With mouse clicks, animated expressions and NPC-like talk tracks, she feels like she’s a video game character.

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Marketing Insider Group

MAY 16, 2023

Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Optimize landing pages for SEO, include CTAs, and track analytics to identify areas of improvement. Get Your Name Out There Lastly, you need all eyes on PR and content promotion. Be Everywhere Always Haha! We’re not joking.

SEO 243

SEO Lead Ranking Content Thought Leadership 243

Marketing Insider Group

JUNE 14, 2021

In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. To understand what kind of impact your video content is having, try tracking these metrics: Views: The number of times your video has been viewed (also called a reach).

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding the Basics of SEO Competitor Analysis Major search engines, like Google, YouTube, and Bing, account for 70.6% They help you track your progress and pave the way for bigger achievements.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. YouTube’s peak right now is around five minutes, and Facebook remains a middle ground, promoting social media videos of up to one minute.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Marketing Insider Group

DECEMBER 8, 2021

While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week. Over to You.

Practices 293

Practices Tips Business Emarketing 293

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. Focus groups deliver insights to your business so you know where you can improve and where you are on the right track. Keep an Eye on Trends. Every business should have a profile on the main platforms to ensure their bases are covered.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

KoMarketing Associates

MAY 25, 2022

After a few weeks, check out the data, make sure your conversion tracking is working, and ensure you are getting the results you want. Reach YouTube viewers . They tend to be cheaper and lack eye-catching images. Track Your Results! . Don’t set and forget your keyword research. The most common campaign goals are: .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 125

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 125

Scoop.it

FEBRUARY 1, 2024

Creating original content can take many forms, like making helpful YouTube guides, writing thought-provoking articles, or or conducting thorough product assessments. Win: Google Loves Original Content Google is a huge fan of unique content , especially if you’ve created your content with an eye on SEO.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Oktopost

APRIL 24, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary It’s not easy managing a global social media presence of over 7 million followers, but our next guest, Sam Samayoa , makes it looks easy. Or subscribe on Spotify , Apple Podcasts , or YouTube Love going Behind the Post?

Paid Social Agency 62

Paid Social Agency Eye-Tracking Youtube Social Media 62

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. The more pages, the more complex tracking and reporting will be.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. Tracking engagement metrics like comments, likes, clicks, and shares can help you measure the interactions between your audience and your content.

Social Media 117

Social Media Trends Media B2B 117

Convince & Convert

NOVEMBER 30, 2023

Apart from using social media listening as part of your customer support and relationship management strategy, make sure to set up a few more alerts to keep an eye on: Your competitors’ unhappy customers: Are they complaining about missing or limited features? Create new tracking, every time you have a new ad.

Social Media 105

Social Media Advertisements Advertising Tools 105

Contently

OCTOBER 14, 2020

The series—an early example of branded content — was a hit, extended for three seasons and, according to tracking studies, contributed to negative perceptions of drug use among teens. There they could take a poll, click around, or get a coupon for a free trial to take with them to the eye doctor.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Translation? Granted you’re monitoring them.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Marketing Insider Group

MARCH 10, 2021

Google calls attention to these features with larger font, eye-catching images, outlines, and more. If a SERP contains related questions, track the question as a keyword. For most videos, especially YouTube, Google will display a thumbnail. Let’s introduce you to the most common SERP features. Experiment With Formatting.

SERP 273

SERP Paid Search Agency Features Companies 273

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Track audience reactions to marketing campaigns. Stay on top of trends. Make data-driven decisions. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Heinz Marketing

MAY 26, 2022

At this stage, you want one thing, eyes on the video. Eyes on the video even if it’s only 3 seconds will help your brand awareness. PAID: CPM – Cost per mille, also known as cost per thousand impressions (it’s complicated), is how platforms such as YouTube charge your video ad campaigns. CPV – Cost per video view.

Cost Per Thousand 99

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 99

Scoop.it

OCTOBER 12, 2021

More specifically it helps you: Track progress. When you have a documented strategy, it allows you to track your progress toward your goals so that you know when you’re tracking and when you’re not. If you don’t stay organized, even the best-laid plans will disintegrate before your eyes. Identify new opportunities.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Vidyard

JULY 7, 2014

Wishpond caught my eye for their great video practices that you can use in your own video strategy. In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!)

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Marketri

NOVEMBER 8, 2023

Host the videos on your company or brand YouTube channel. This platform functions quite differently from YouTube, and while it’s not yet a go-to for B2B marketing, it’s worth keeping an eye on. GA4 can even track things like outbound clicks, internal site searches, and eCommerce transactions.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. This helps catch the viewer’s eye quickly.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Stevens & Tate

SEPTEMBER 20, 2023

Here are the other digital advertising trends to keep an eye on: Interactive ad formats: This is a technique where you involve users or viewers in the ad experience. Video ads : include video commercials, TV ads, and Facebook and YouTube ads. Mobile dominance: The number of mobile users in 2023 is estimated at 6.8

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

SocialPilot

FEBRUARY 11, 2024

Track influencers show a significant increase in followers over the past [specified time period] for trending popularity. Identify influencers with a track record of successful campaigns in [specific industry or product category]. What’s working wonders on Instagram, TikTok, or YouTube? Need to mix things up a bit.

Sales Management 90

Sales Management ROI Planning Work Management 90

The Marketing Blender

APRIL 17, 2024

The mind believes what the eyes see, so your brand identity should be striking. That means your CRM needs to be helping you track the real length of your sales cycle (hint: it’s probably longer than you think). Watch our recent podcast episode about “5 Tips for B2B Industrial Marketing” on YouTube. This is all about data.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Valasys

JULY 24, 2023

With YouTube, Facebook, and other video platforms, the opportunities for video marketing are vast. High-quality footage and eye-catching graphics help to draw in viewers, while adding subtitles can provide accessibility and further engage those viewing on mute. Finally, ensure the visuals are captivating.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

Sprout Social

MARCH 8, 2019

Because we’re capable of learning more than ever by tracking our customers’ social behavior. Consider the sheer popularity of sites such as YouTube, Reddit and Quora. Keep a closer eye on your industry (and competition). Online social listening on YouTube starts with your brand name. What products are people digging?

Youtube 99

Youtube Eye-Tracking Ideal Customer Profiles Curation 99