The Marketing Blender

APRIL 17, 2024

The mind believes what the eyes see, so your brand identity should be striking. That means your CRM needs to be helping you track the real length of your sales cycle (hint: it’s probably longer than you think). Making everything in your marketing system work is doable, but it is complex. This is all about data.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

SmartBug Media

FEBRUARY 16, 2022

If you are anything like me, then you sometimes struggle to keep work and life separated while working remotely. Balancing between work and personal life is critical to maintaining a healthy remote work life and avoiding burnout. If you haven’t already, it’s time to embrace a new era of (remote) work. 11:00 a.m.-1:00

Work Management 98

Work Management Advertising Agencies Paid Search Agency Ad Agencies 98

Webbiquity

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. Hone your ability to track and analyze metrics. Develop an eye for design. Agility is vital.

Social Media 308

Social Media Work Management Marketing Management Media 308

Marketing Insider Group

APRIL 2, 2024

Now, what good is all that speed and style if the engine’s not working right or it’s missing a wheel? An SSL certificate encrypts data between your site and your users, keeping their information safe from prying eyes. By keeping a close eye on your SEO performance, you can see what’s working well and what’s not.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Unbounce

JULY 5, 2023

In fact, AI still works best when paired with a flesh-n’-blood analyst who can double-check the work. Additionally, AI helps track campaign performance in real time. (No Now you can quickly see what’s working and what’s not, then make adjustments to optimize for maximum impact. It’s personalization, and it works!)

Marketing AI 98

Marketing AI Analytics Marketing Analytics Tools Planning 98

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Use your data What’s most important is that you track your post performance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

OCTOBER 7, 2021

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Benefits and capabilities of marketing work management tools.

Planning 127

Planning Work Management Resource Management Digital Asset Management 127

Webbiquity

MAY 16, 2023

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. If you work with a team, Buffer’s got you covered. Semrush also offers tools to schedule, track, and analyze social media posts. Team collaboration.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

MARCH 25, 2024

It helps you track responses and tweak your game plan for next time. Regular Audits: Keep an eye on your database’s health with regular checks. Utilizing Your Marketing Database Effectively Now that you’ve built a rock-solid marketing database, it’s time to put that treasure trove of data to work.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. No problem.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketri

SEPTEMBER 22, 2023

Successful B2B marketing is rooted in data that allows you to determine what’s working well, what isn’t, and where you should fine-tune for better results. Tracking and measuring MQLs helps you focus finite resources on qualified prospects and avoiding wasting effort where it won’t likely bear fruit. That assurance comes from data.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

Sprout Social

NOVEMBER 1, 2021

Chances are that your employees are already on social media and talking about their work. Employee advocacy is the promotion of a brand or company that an individual works at. Positively share about their experiences and work life, offering an “inside look”. What is employee advocacy? Types of employee advocacy.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Marketing Insider Group

DECEMBER 18, 2023

It’s about strategically placing your message in front of the right eyes at the right time. You’re not just looking to catch someone’s eye. This isn’t just about throwing content into the digital universe and hoping for the best. You’re aiming to engage, inform, and ultimately, convert. Why Nativo?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. An eye-opening 91.6% 66% of social media managers say they have too many responsibilities, and two out of three work more than 40 hours per week. Among those, almost half plan to add staff. Budgets are growing.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Adobe Experience Cloud Blog

OCTOBER 12, 2017

In this blog, I’ll show you 5 ways to make cart abandonment emails work for you and your business. Personalization can be used in the headline as well to draw the eyes and the copy should lean towards minimal to bring the reader to the CTA as soon as possible. According to Ometria, around 44.1% Relevant, Engaging Subject Lines.

Cross-Selling 174

Cross-Selling Privacy Policies B2B Thought Leadership Open Rate 174

Contently

JANUARY 9, 2018

After spending years drawing blood in order to measure Oxytocin levels, Zak had developed the INBand as a way to track it without poking anyone. She rolls her eyes when he tries to connect with her. She rolls her eyes when he tries to connect with her. And at that point, I had tears in my eyes. And yet it still worked.

Brand Identity 157

Brand Identity Branding Storytelling Eye-Tracking 157

Sprout Social

JUNE 7, 2023

And, of course, keep an eye on how your competitors are playing the field and how audiences are responding to them. That is a lot of information to keep track of and social listening data is often a crucial partner in this endeavour. Pay special attention to your social media presence for stronger customer engagement and support.

Work Management 113

Work Management Marketing AI Brand Identity Branding 113

Sprout Social

JUNE 23, 2021

The same study also says that 55% of consumers claim they’ve returned a product because they didn’t fully understand how it works. This stat is striking for SaaS companies eager to reduce churn but is eye-opening for any business, really. Onboarding represents a make-or-break process.

Work Management 126

Work Management Webinar Metrics Effectiveness Marketing & Strategy 126

NuSpark Consulting

FEBRUARY 3, 2023

From going to work and the supermarket to taking a walk or just jogging, we’re naturally susceptible to outdoor advertising. It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns. If sales increase, the ad is likely working, and vice versa.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Clicking on a hashtag lets you see the number of followers, related content and the option to follow it to keep track of new posts and discussions surrounding the topic. Table of contents: What are LinkedIn hashtags?

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Vidyard

DECEMBER 13, 2019

Have you ever heard of being too close to your own work? Harness that newness and work together to make sure it’s accurate. They were able to harness that fresh perspective and work together with Uberflip to make an entertaining and relatable series, that was still in line with the vision of the brand. Watch and Learn.

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Marketing Insider Group

JULY 15, 2021

You can certainly read books and articles to get your innovative thinking back on track. However, you might also want to give your eyes a break. Not sure which podcasts to choose when your imagination fuel tank hits empty and you feel like you’re going through the motions at work? Recommended Podcasts for Marketers.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Hubspot

JUNE 1, 2020

At lunchtime, I would enjoy a meal at my desk or in the lobby and work from a different area in the office until it was time to leave. Then, suddenly, I had to begin working remotely full-time. I'd worked from home a couple of times before, and I'm an introvert. Gather all of the materials you need to complete your work.

Eye-Tracking 88

Eye-Tracking Paid Search Agency Order Resources 88

SmartBug Media

JULY 16, 2021

And now you want to learn how to leverage all that hard work to take your video SEO (VSEO) to the next level. It’s still important to have target keywords and track their rankings, but first you need to understand the intent of the search queries to determine which keywords are the right to use. Keep Your Eye on the VSEO Prize.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

Martech

MARCH 13, 2024

AI will profoundly impact the workplace and the roles of people working on creative. Consider this: practically no creatives working today do so in pencil; they utilize technology to elevate their work. Not only is this technology new, but it promises to do work for which we are being paid and consider ourselves skilled.

Marketing AI 107

Marketing AI Efficiency Creativity Copywriting 107

Buffer

FEBRUARY 18, 2021

In March and April of 2020, work and life as we knew it was changing. I especially wanted to hear from parents about what could help them as many schools were shutting down and partners or spouses were also required to work from home. Now, we’re continuing four-day work weeks for the foreseeable future. The results?

Work Management 97

Work Management Lead Ranking Customer Surveys Guidelines 97

MLT Creative

APRIL 3, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. So do your own research to supplement it, and see what works best for you r B2B target audience. A dding or removing pictures?

Eye-Tracking 40

Eye-Tracking Research B2B Marketing Advertising Agencies 40

Sprout Social

MARCH 25, 2024

By tracking Instagram metrics like reach and engagement for Reels with specific hashtags, you can refine your strategy and better understand consumer preferences and behavior. Sprout Social’s Hashtag Tracking tools can help you pinpoint exactly which hashtags work best for your Instagram strategy.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

Scoop.it

FEBRUARY 1, 2024

In this article, we’ll discuss these two important digital marketing elements for a better understanding of how they work and why every business needs them. You also risk confusing your audience with different kinds of content, unless you can find a way to always work in your company’s personality and aesthetic.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Optinmonster

AUGUST 17, 2021

How does it work? OptinMonster allows ANYONE to create engaging lead generation forms and eye-catching optin campaigns that deliver the highest conversion rates. These track the actual number of people who opted into your CTA. Understanding what’s working and what’s not is crucial to the success of any marketing campaign.

Lead Scoring 92

Lead Scoring Lead Ranking Generation Webinar Metrics 92

Sprout Social

JANUARY 16, 2020

How does viral marketing work, though? That’s how viral marketing works. Trying to catch the eyes of customers? From there, you can start to build future campaigns based on what’s working and gotten shared in the past. This post What is viral marketing (and does it actually work in 2020)? Brand awareness?

Viral Marketing 107

Viral Marketing Work Management Planning Paid Search Agency 107

MLT Creative

FEBRUARY 15, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. But don’t stop there — it’s a great foundation for forming your hypotheses, but be sure and test them to see what works with your specific target audience.

Eye-Tracking 40

Eye-Tracking B2B Marketing Advertising Agencies Banners 40

flux.la

AUGUST 7, 2020

With the work-from-home setup becoming the new norm for industries nowadays, it’s no surprise why cybercriminals are eager to find new loopholes to take advantage of. So, obviously, remote work presents a huge challenge for business owners because remote work setups don’t often have the same security measures set up as in the office.

Work Management 52

Work Management Eye-Tracking Lock-In User-Generated Content 52

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. By using these tips to take your content to the next level, I’m sure your followers will hit a growth spur in the blink of an eye.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Hubspot

JUNE 25, 2020

With recent changes to how our team normally works, we decided to adapt our project planning process and shift to a modified sprint process. Our Global Campaigns team works with a creative team of developers and designers. The creative team is able to produce impressive work because of its efficiency in execution. Image Source.

Planning 96

Planning Work Management Marketing Management Hubspot 96

BOP Design

FEBRUARY 11, 2022

However, neuromarketing uses brain scanning to measure neural activity and physiological tracking to discover more about people’s motivations, preferences, and decision-making. Common tools used in neuromarketing are eye-tracking and facial coding. Examples of Neuromarketing. Effective Packaging.

Eye-Tracking 117

Eye-Tracking Leads Lead Marketing Qualified Leads 117