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Mobile Myth Busting: How to Write Great Content for Mobile

ScribbleLive

It means thinking about how the vertical screen changes the way we write and structure content. The Golden Triangle – During eye-tracking studies researchers learned that users focus primarily on the upper left corner of a website or search engine page results.

8 Key Changes In Google Search B2B Marketers Should Know

KoMarketing Associates

As detailed in an article on Search Engine Land this past month, a new Google eye tracking study outlines the evolution of Google search results from 2005 to today. Most importantly, mobile device adoption has habitually conditioned searchers to scan vertically more than horizontally.

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How to Make Your Job Descriptions More SEO-Friendly

Haley Marketing

A 2014 eye tracking study conducted by Mediative revealed that the way people view search results differs from the way we read other kinds of text. Keep an eye on character count. [The following is a guest post provided by Glassdoor.].

Is Blogging Right for my Business? The Benefits of a Business Blog

NuSpark

Video results often come up higher in Google search, and recent eye tracking studies show that search results with video gain much more attention. While their SEO would improve, they were trying to reach too many different vertical markets with one medium. The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. What are your goals? Thought leadership, SEO, lead generation? How do I get people to read it? How to I build subscribers?

Google’s Knowledge Graph and Other New Features Spark Major Changes in SERPs

Content Standard

According to a recent report from digital marketing company Mediative , based on data from a eye-tracking study of 53 participants who were asked to complete 43 common search tasks, people have significantly changed the way they engage with SERPs over the last decade.

An Indispensible Guide for Email Marketing

Savvy B2B Marketing

Therefore, I loved this tip: "Eye tracking studies show the upper left quadrant of the preview pane is the first place we look. Depending on email clients and user preferences, the preview pane may be horizontally oriented (less height) or vertically oriented (less width).

An Indispensible Guide for Email Marketing

Savvy B2B Marketing

Therefore, I loved this tip: "Eye tracking studies show the upper left quadrant of the preview pane is the first place we look. Depending on email clients and user preferences, the preview pane may be horizontally oriented (less height) or vertically oriented (less width).