ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! I know, I know.

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Convince & Convert

DECEMBER 13, 2023

You can even use content curation software to help you do just that by keeping track of your audience’s preferences and the top-performing content in your niche. As you might already be aware, the words you choose to describe your content will impact its performance in terms of views and user engagement — and it can go either way.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

FunnelEnvy

DECEMBER 26, 2023

It can lower customer acquisition costs by getting more ROI from existing visitors and users. It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Conversion Rate Optimization (CRO) is one of the top goals for B2B marketers.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Hubspot

APRIL 4, 2019

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. 5 Strategies for Growing Your YouTube Subscribers.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Marketing Insider Group

MARCH 10, 2021

Google calls attention to these features with larger font, eye-catching images, outlines, and more. Ads can push organic results way down on a user’s page—especially on mobile devices—which can significantly impact the click-through rate. Google Ads are ranked by relevancy and usability to a user’s search intent.

SERP 274

SERP Paid Search Agency Features Companies 274

Oktopost

NOVEMBER 22, 2023

And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI. As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms.

Social Media 117

Social Media Trends Media B2B 117

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. According to recent statistics, 85% of internet users in the United States watch online videos monthly, emphasizing the importance of having a video syndication strategy in place.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. A well-set-up social listening strategy will answer all of these questions and more.

Social Media 105

Social Media Advertisements Advertising Tools 105

Go Beyond SEO

MARCH 13, 2024

With millions of active users on various social media platforms, manufacturers have the opportunity to create compelling content that resonates with their target audience and increases their online presence. Engage with User-Generated Content: Encourage your customers to share their experiences with your products or services on social media.

Social Media 78

Social Media Media Branding Brand Identity 78

Marketri

NOVEMBER 8, 2023

AI and Search Generative Experience (SGE) SEO is undergoing a transformation, driven by AI and Search Generative Experience (SGE). Simply put, search engines are becoming smarter, tailoring search results to match the unique, detailed queries of users. Host the videos on your company or brand YouTube channel.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Optinmonster

MARCH 21, 2024

Google Ads retargeting, often interchangeably referred to as Google Ads remarketing, is a sophisticated tool designed to re-engage users who have previously interacted with your website or mobile app. The Role of Cookies and Tracking The technical backbone of retargeting is built on cookies and tracking codes.

Paid Search Agency 89

Paid Search Agency Ads Google Marketing Analytics Tools 89

The Lead Agency

APRIL 14, 2024

The challenge is that content creation is hard, and idea generation is a hellish idea for most B2B marketers. But podcasts are a great way to gather ideas and generate content at the same time. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

SmartBug Media

SEPTEMBER 8, 2021

Whether you’re just starting out with video marketing or you’re a seasoned video marketing pro, there are always ways you can improve your strategies for demand generation. Argiroff also brings the perspective of inclusivity when rewarding users. How do I optimize videos for search?

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation. Try Our EdTech Data Free.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

SocialPilot

FEBRUARY 11, 2024

Track influencers show a significant increase in followers over the past [specified time period] for trending popularity. Identify influencers with a track record of successful campaigns in [specific industry or product category]. What’s working wonders on Instagram, TikTok, or YouTube? User-generated content is gold.

Sales Management 90

Sales Management ROI Planning Work Management 90

SocialPilot

JANUARY 31, 2024

Imagine the profit you can generate by combining these two different segments of businesses. Result With their messaging style, HubSpot was able to generate yet another milestone with more than 12K attendees offline and 100K viewing online. Along with that , Shopify also takes steps to simplify offline store management for its users.

Case Study 90

Case Study Case Studies Work Management Studies 90

TrustRadius Marketing

MARCH 2, 2022

The $49/month tier allows one user to schedule posts and respond to messages across up to ten different social profiles. Hootsuite does make users pay well for its user-friendly interface though. Adding more than one user bumps the price to $129/month, and helpful features like social listening are additional add-ons.

Small Business Marketing 98

Small Business Marketing Social Media Social Marketing Tools 98

Scoop.it

NOVEMBER 1, 2022

The total number of social media users exceeds 4 billion, and the average consumer has access to 600+ contacts across their social media channels. Generate higher revenue. Similarly, employee advocacy content generates revenue by creating better content. User-generated content (UGC) is one of your most valuable content types.

Social Media 82

Social Media Top of Funnel Media Branding 82

Optinmonster

NOVEMBER 3, 2021

It’s also a fantastic way to generate sales when you use the right techniques. For the large majority of users, it’s in their free time. This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. More eyes and engagement=more sales. Share User-Generated Content.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Scoop.it

SEPTEMBER 21, 2023

Then, we will review key content metrics you should track through your website, email, and social media. Your website, emails, and social media will all generate more traffic and get more engagement when you mix curation into your usual content. That’s because blogging businesses get 524% more pages indexed by Google.

Curation 81

Curation Click Rate Content Open Rate 81

Unbounce

MAY 27, 2021

Today, the company has shifted to digital distribution, joining the likes of Apple Music, Youtube, and Spotify. Artists upload their music, send all the metadata required for proper tracking and payment, and the rest happens on the CD Baby portal. .” Eye-catching CTA? The Call to Adventure: Rise of the Strategic Marketer.

Conversion Rate 139

Conversion Rate Marketing AI Lead Ranking Lead Scoring 139

SmartBug Media

JULY 16, 2021

It’s still important to have target keywords and track their rankings, but first you need to understand the intent of the search queries to determine which keywords are the right to use. There are two ways to create a video sitemap: manually or through a sitemap generator (or a video sitemap plugin if you use WordPress).

Video Marketing 105

Video Marketing SEO Marketing & Strategy Marketing Strategy 105

Metadata

JULY 21, 2022

In short, paid social lets you deliver your ads to users who are most likely to click on them. Factor in that 26% of social media users say they’re inclined to buy brands they see advertised , and the value of making sure they’re seeing your brand (instead of your competitor) cannot be overstated. billion monthly active users and 1.93

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

SocialPilot

DECEMBER 6, 2023

This can serve as a ready-reckoner so you can tick off every task and remain on track to execute your marketing initiatives. Analyze your existing customer base and create customer personas that depict your target user. Monitor and adjust your campaign: Keep an eye on how your ad is performing and make adjustments as needed.

Paid Content 62

Paid Content Social Media Social Marketing Marketing & Strategy 62

Sprout Social

JUNE 7, 2023

Here are the key elements of a good brand experience: Consistency across touchpoints Giving your audience a consistent experience requires cohesive brand messaging, visual elements, online user experience and customer service. And, of course, keep an eye on how your competitors are playing the field and how audiences are responding to them.

Work Management 113

Work Management Marketing AI Branding Brand Identity 113

Sprout Social

SEPTEMBER 7, 2022

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. Though you may end up repurposing your TikTok videos for Instagram Reels and YouTube Shorts to reach even more viewers.). Growth rate.

Branding 89

Branding Brand Identity Advertising Agencies Paid Search Agency 89

seo.co

MAY 10, 2021

On the other hand, white hat SEO tactics will generate results over a long period of time and produce high-quality content and strong links in the process. Outsourced content marketing gives you the ability to generate however much content you want, provided you have the budget to pay for the services. This brings up the next point.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

SmartBug Media

MARCH 19, 2020

In either case, here are best practices, resources, and lead generation tips to ensure your company benefits from video marketing. Use a High-Quality, Eye-Catching Thumbnail. More than 50 percent of videos on YouTube include comments from the community; make sure yours is one that people are talking about. Determine Your Goal.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Hubspot

JANUARY 22, 2020

These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook). The Lawless and Factual study even revealed a few platforms that participants were already using, including YouTube, Instagram, and Twitter. 5 Alternatives to Facebook, Google, and Amazon Ads.

Paid Content 94

Paid Content Amazon Paid Search Agency Facebook 94

ClearVoice

JUNE 24, 2021

Each day, almost 5 billion videos are viewed on YouTube alone. Testing various AI tools such as Contentyze and Anyword, both of which can generate captions, headlines, and even full bodies of text-based content (such as blog posts). Video’s popularity isn’t restricted to YouTube, either.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Sprout Social

JULY 28, 2022

There’s more to social media video production than meets the eye. Today, 66% of social media users say short-form video is the most engaging type of social content. Here are the methods I use to generate fresh content ideas that support Sprout’s social media video strategy and company-wide goals. Staying up-to-date on trends.

Social Media 97

Social Media Template Video Marketing Media 97

Metadata

SEPTEMBER 28, 2023

I was the Director of Revenue Operations & Demand Generation Strategy. So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. If you’re tracking metrics closer to pipeline and revenue, that’s great. Facebook: $102.02 and $4,950.64, respectively.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

seo.co

JANUARY 10, 2022

Ultimately, the primary purpose of conversational marketing is to improve and enhance the overall user experience with a feedback-driven approach that fosters greater loyalty and higher engagement. This, in turn, enables buyers to make faster and informed decisions and ensures that users feel heard and are treated as individuals.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Hubspot

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. Facebook is the second-most used social platform globally , followed by YouTube. billion daily active users and has been around since the early 2000s.

Paid Content 94

Paid Content Research Product Youtube 94

Conductor

APRIL 26, 2021

Now, as the trend towards Organic Marketing continues to accelerate, we’re doubling down on helping SEO, Content and Web teams improve the way they track, define and increase business impact. Your content lives everywhere, from blogs and ecommerce pages, to social posts, press releases, and even YouTube videos.

Features 52

Features Organization Enterprise Management Work Management 52