Digital B2B Marketing

SEPTEMBER 13, 2012

Having spent more than a decade in digital media, I have seen this story repeat more often than I care to remember. Eye-tracking studies have confirmed people are focused on the content of the page , not your advertising. They will not invest the time to probe the depths of its meaning.

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Digital B2B Marketing

APRIL 11, 2012

The image at the right shows the results of an eye tracking study and how the focus is on the content. They are simply one more quality indicator and data point that may help explain results or behavior of media partners. Every channel has similar issues. It does not guarantee it was seen.

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Digital B2B Marketing

OCTOBER 15, 2013

With that, here are 22 opportunities to incorporate content distribution into your paid media or advertising programs. GaggleAMP and Addvocate are examples of platforms that make it easier to include your partners and employees in your content distribution and for you to monitor and track results. Social Advertising. Retargeting.

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Digital B2B Marketing

MARCH 17, 2011

Whether it is in the form of the FTC regulating based on existing laws (see the case of Chikita as an egregious example) or establishment of new legislation like the Do Not Track proposals in Congress, additional scrutiny and restrictions on online advertising practices are around the corner. Likewise, networks come and go like flies.

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