Sprout Social

JANUARY 31, 2024

You might be surprised at which social networks or marketing channels result in more eyes on your content. If you’re in a creative rut or realize that your current video formats aren’t working, try something new. That said, running YouTube ads can be an eye-opener for the sake of getting fast data about your audience.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Webbiquity

MAY 16, 2023

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. It’s tightly tied to Google Tag Manager (GTM), a system so convoluted and confusing that even Google’s own technical staff often struggle to make it work properly. What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Webbiquity

OCTOBER 17, 2023

Social media managers are actually (slightly) happier working in the office rather than hybrid or remote. An eye-opening 91.6% LinkedIn is, of course, the top social media platform for B2B marketers. 66% of social media managers say they have too many responsibilities, and two out of three work more than 40 hours per week.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

The Lead Agency

APRIL 14, 2024

Use listener data to inform your content Track your listener stats and learn what is engaging your audience. This also works for physical product demos, explainer videos, case study videos, team culture videos, about us videos and more. Use your data What’s most important is that you track your post performance.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why SaaS Brands Need to Be Using LinkedIn .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

Buffer

NOVEMBER 24, 2020

And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! The analytics in Buffer lets you track your performance, analyze your posts, and report your results. For this feature, we managed to work with the LinkedIn team as we built it. Ting Ba, Group Product Marketing Manager, LinkedIn Pages 1.

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

Linkedin 96

Linkedin Paid Search Agency Ads Cost Per Thousand 96

Oktopost

MARCH 21, 2019

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. Proper hashtag usage is essential for brands to track mentions and respond effectively. They’re also important to keep an eye on industry trends, and the competition. How to Use Hashtags on LinkedIn. Conclusion.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

Sprout Social

NOVEMBER 1, 2021

Chances are that your employees are already on social media and talking about their work. Employee advocacy is the promotion of a brand or company that an individual works at. Positively share about their experiences and work life, offering an “inside look”. What is employee advocacy? Types of employee advocacy. Organic reach.

Work Management 124

Work Management B2B Thought Leadership Thought Leadership Marketing Management 124

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Hubspot

JANUARY 23, 2018

LinkedIn Sales Navigator is a fantastic resource. Rather than spending hours manually tracking prospect activity on the platform, you can get instant insights. That means as you’re doing your day-to-day in the CRM, you won't have to open a new tab (or three) to track down the lead or account in Sales Navigator. Intermediate.

Linkedin 100

Linkedin Enterprise Management Work Management Ideal Customer Profiles 100

Hubspot

JULY 23, 2018

LinkedIn Prospecting Tips. For most salespeople, social selling on LinkedIn is a way of life. For most salespeople, social selling on LinkedIn is a way of life. In other words, they're experts in the basics of LinkedIn prospecting. And what if you're making LinkedIn mistakes -- without even knowing it ?

Linkedin 101

Linkedin Ideal Customer Profiles Profiling Opt-out 101

Heinz Marketing

AUGUST 20, 2019

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” Also, I’ll preface this by saying I am, by no means, an expert in digital marketing or LinkedIn campaigns, this is merely based on my experience and results/performance I’ve seen.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Most people still have to drive to work, so they have to drive past billboards where your company could be advertising. That said, it can also be helpful to re-use tactics that have worked well at engaging your target market. Keep an Eye on Trends.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

APRIL 18, 2024

B2B marketing automation doesn’t just do the heavy lifting, it also digs deep into data, giving you insights into what’s working and what’s not. Automation tools can schedule your LinkedIn posts , track engagement, and analyze performance across multiple platforms.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Engagio

NOVEMBER 30, 2023

Understanding these different approaches is key to getting both teams to work towards the same goal. We talked about how marketing, with its eye on long-term strategies, can work effectively with sales, which is more focused on immediate results. Should we track marketing and sales sourced pipeline?

Marketing Strategy 62

Marketing Strategy Marketing & Strategy Planning DemandBase 62

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation.

Social Media 117

Social Media Trends Media B2B 117

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. One of the most effective ways to do that? Unique site visitors.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

NOVEMBER 10, 2020

Many development opportunities assumed participants could travel (or at least that they would not be forced to work from home indefinitely). To do so, they need professional development avenues they can pursue at their own pace, not day-long webinar series that end with glassy eyes and notes that stopped shortly after lunch. .

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Webbiquity

OCTOBER 11, 2022

Alternatively, you can hire an SEO manager or SEO services consultant who can work on your site regularly, allowing you to update your website for greater visibility and attract more clients to purchase your product or service. Track and Analyze Your Metrics. Use Social Media Platforms to Your Advantage. Stay Competitive.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. Engagement metrics can tell you more about what’s working, what’s not working, and what information you need to test further. Yes, your LinkedIn audience is smaller. But, fear not dear marketer!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Optinmonster

MARCH 11, 2024

Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities. Does gamification work, though? Users can track their runs, set goals, and participate in challenges with runners worldwide. Let’s look at its benefits to find out. And guess what.

Examples 104

Examples Planning Paid Search Agency Interactive Marketing 104

Hubspot

APRIL 15, 2024

According to Denise Fowler , Founder of Career Happiness Coaching , "Highly successful prospectors continually ensure that both their feet are grounded and their eyes are scanning the skies. They balance realism with aspirational goals. They utilize sales triggers for timely outreach. They prioritize relationships over immediate sales.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. Choose a bunch of keywords to track and then wait for people to post them. Your social media platforms can be a gold mine for leads.

Lead Generation 98

Lead Generation Paid Content Social Media Generation 98

Brandwatch Marketing

JANUARY 29, 2024

Brandwatch uses our presence on sites like LinkedIn and Twitter to generate leads, so we’re going to preach what we practice. LinkedIn is obviously a prime place for this. Choose a bunch of keywords to track and then wait for people to post them. Your social media platforms can be a gold mine for leads.

Lead Generation 97

Lead Generation Paid Content Social Media Generation 97

EveryoneSocial

SEPTEMBER 12, 2023

When LinkedIn Elevate shut down in 2021, there’s a reason why LinkedIn redirected traffic from that page to EveryoneSocial — and it’s not just because we’re the best employee and brand advocacy solution on the market. I’ll ask them what’s been working for them and what they’re looking to change up,” Switzler says.

Eye-Tracking 76

Eye-Tracking RSS Advertising Benchmark Training 76

Zoominfo

JULY 18, 2022

In social selling, sales professionals are playing the long game instead of eyeing immediate returns. Salespeople who use social selling are 51% more likely to meet their quota, according to LinkedIn. It’s also an effective tool for social listening — keeping track of prospects’ online conversations about your industry and brand.

Tools 100

Tools Work Management Marketing Management Cross-Selling 100

Hubspot

SEPTEMBER 18, 2023

Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger event is an action or occurrence that creates a sales opportunity. Track sales trigger events with: Earnings Calls : Earnings calls are open to the public.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

SocialPilot

FEBRUARY 6, 2024

For example, our overarching marketing goals were: Increasing product awareness Lead generation Market penetration in a specific niche Strengthening brand positioning Driving conversions That led us to collaborate with Luke Shalom, a micro-influencer with over 49K followers on Linkedin. The goals you set need to be measurable.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Zoominfo

DECEMBER 4, 2019

Naturally, platforms like LinkedIn, Twitter, and Facebook have become essential tools in a recruiter’s strategy. We’ve all been there: you open up your LinkedIn messages and find a sloppily-written note from a recruiter that hasn’t done their homework. Have I determined which recruiting metrics I will use to track those goals?

High Quality Lead 221

High Quality Lead Outreach Zoominfo Social Media 221

Marketing Insider Group

MAY 16, 2023

The only way we can educate large language models about our work is by creating something called content mass with high quality content. Create Relevant Content While publishing more text can help, it can also hurt if it isn’t relevant to your work, your industry, and your audience. Be Everywhere Always Haha! We’re not joking.

SEO 243

SEO Lead Ranking Content PR 243

Vidyard

AUGUST 4, 2021

The computer also tracked eye movement. And eye-tracking heat maps of participants viewing lengthy text emails showed that people lost focus and attention since long lines are strenuous for the brain to process. But video, even in tandem with text in an email, elicited very different responses.

Studies 116

Studies Video Marketing Eye-Tracking Press 116