KoMarketing Associates

MARCH 19, 2019

Generating high quality leads through LinkedIn for a B2B company can be a daunting task. With 52% of companies planning on increasing LinkedIn ad spend in 2019, it is important to understand how to effectively use that additional budget to improve qualified lead totals. Thankfully, LinkedIn makes targeting these users easy.

Linkedin 137

Linkedin Sales Qualified Leads High Quality Lead Tactics 137

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Hone your ability to track and analyze metrics. Develop an eye for design. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

BenchmarkONE

APRIL 14, 2021

LinkedIn can be a risky place to test new ideas since it’s hyper-focused on your professional network, while other forms of social media are more blended. On LinkedIn, your business’s reputation is on the line, and mistakes can be a waste of time and money. . Pinning All Your Conversion Hopes on One Ad Type.

Linkedin 82

Linkedin Ads Eye-Tracking Funnel Advertising 82

BenchmarkONE

APRIL 14, 2021

LinkedIn can be a risky place to test new ideas since it’s hyper-focused on your professional network, while other forms of social media are more blended. On LinkedIn, your business’s reputation is on the line, and mistakes can be a waste of time and money. . Pinning All Your Conversion Hopes on One Ad Type.

Linkedin 78

Linkedin Ads Eye-Tracking Funnel Advertising 78

Directive Agency

APRIL 21, 2022

The Best B2B LinkedIn Strategy for SaaS Brands. Facebook Ads gets all the attention for B2C brands, but LinkedIn is the powerhouse platform for B2B brands when it comes to every kind of marketing. And while LinkedIn is great for all B2B brands, it’s invaluable for SaaS companies. . Why SaaS Brands Need to Be Using LinkedIn .

Paid Content 52

Paid Content Linkedin Brand Identity Branding 52

Sprout Social

OCTOBER 10, 2019

LinkedIn has proven itself to be a powerhouse for over 500 million professionals looking to network and uncover new career opportunities. For marketers looking to take full advantage of what LinkedIn has to offer, they should look at LinkedIn advertising not as a matter of “when” or “if,” but rather understand “how” to go about it.

Linkedin 96

Linkedin Paid Search Agency Ads Cost Per Thousand 96

Buffer

NOVEMBER 24, 2020

And today, I’m excited to announce our latest feature: Analytics for LinkedIn Pages! The analytics in Buffer lets you track your performance, analyze your posts, and report your results. For this feature, we managed to work with the LinkedIn team as we built it. Ting Ba, Group Product Marketing Manager, LinkedIn Pages 1. .

Linkedin 98

Linkedin Analytics Work Management Ad Frequency 98

Webbiquity

MAY 16, 2023

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Oktopost

MARCH 21, 2019

Besides Twitter, they’re essential on Instagram, and they’ve found their way on LinkedIn and Facebook too. Proper hashtag usage is essential for brands to track mentions and respond effectively. They’re also important to keep an eye on industry trends, and the competition. How to Use Hashtags on LinkedIn. Conclusion.

Twitter 134

Twitter Linkedin Facebook Ideal Customer Profiles 134

BenchmarkONE

APRIL 14, 2021

LinkedIn can be a risky place to test new ideas since it’s hyper-focused on your professional network, while other forms of social media are more blended. On LinkedIn, your business’s reputation is on the line, and mistakes can be a waste of time and money. . Pinning All Your Conversion Hopes on One Ad Type.

Linkedin 52

Linkedin Ads Eye-Tracking Funnel Advertising 52

Webbiquity

OCTOBER 17, 2023

An eye-opening 91.6% LinkedIn is, of course, the top social media platform for B2B marketers. And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%).

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Hubspot

JULY 23, 2018

LinkedIn Prospecting Tips. For most salespeople, social selling on LinkedIn is a way of life. For most salespeople, social selling on LinkedIn is a way of life. In other words, they're experts in the basics of LinkedIn prospecting. And what if you're making LinkedIn mistakes -- without even knowing it ?

Linkedin 101

Linkedin Ideal Customer Profiles Profiling Opt-out 101

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

JANUARY 23, 2018

LinkedIn Sales Navigator is a fantastic resource. Rather than spending hours manually tracking prospect activity on the platform, you can get instant insights. That means as you’re doing your day-to-day in the CRM, you won't have to open a new tab (or three) to track down the lead or account in Sales Navigator. Intermediate.

Linkedin 100

Linkedin Enterprise Management Work Management Ideal Customer Profiles 100

Heinz Marketing

AUGUST 20, 2019

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” Also, I’ll preface this by saying I am, by no means, an expert in digital marketing or LinkedIn campaigns, this is merely based on my experience and results/performance I’ve seen.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

Hubspot

DECEMBER 7, 2017

I don't know about you, but I have an odd fascination with LinkedIn's "Who's Viewed Your Profile" feature. Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. What Is LinkedIn's Website Demographics?

Demographics 77

Demographics Linkedin Marketing Websites Domain 77

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Integrated B2B

MAY 22, 2020

There is no doubt that LinkedIn is the most successful social media channel for B2B marketing. In this three-part blog series, I will cover how to make the most of your LinkedIn company page analytics, best practices for distributing content on LinkedIn and how to use LinkedIn when B2B events or shows are cancelled.

Linkedin 52

Linkedin Analytics Account Based Marketing Paid Search Agency 52

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Launch Marketing

JUNE 28, 2023

Platforms include, but are not limited to Google, Bing, Facebook, Instagram, Twitter and LinkedIn and can be served on desktop, tablet or mobile devices. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns.

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Webbiquity

APRIL 18, 2024

For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. Automation tools can schedule your LinkedIn posts , track engagement, and analyze performance across multiple platforms.

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

Oktopost

NOVEMBER 22, 2023

The first step to a successful social media strategy is finding the right platforms to reach your audience: LinkedIn: With over 64 million decision-makers and thought leaders on LinkedIn, this platform is prevalent for B2B marketing strategies and lead generation.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

JUNE 14, 2021

In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. To understand what kind of impact your video content is having, try tracking these metrics: Views: The number of times your video has been viewed (also called a reach).

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

NOVEMBER 28, 2023

For instance, some LinkedIn Premium plans provide valuable analytics that can be utilized to refine and optimize B2B sales strategies. Image credit: NetSuite For instance, a B2B buyer might start out as a lead from Facebook , move to LinkedIn, check out your webinar, and end up on a Zoom call. There might be a bottleneck.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Focus groups deliver insights to your business so you know where you can improve and where you are on the right track. Keep an Eye on Trends. Every business should have a profile on the main platforms to ensure their bases are covered. It doesn’t have to be hard.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Webbiquity

OCTOBER 11, 2022

Use social media platforms like Twitter and LinkedIn (B2B), and Facebook, Instagram, and Pinterest (B2C) to provide news about your company and products, engage with prospects and customers on these sites, and answer their questions. Track and Analyze Your Metrics. Stay Competitive. Incorporate Online Advertising.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

illumin

DECEMBER 1, 2023

Whether you conduct your p rogrammatic advertising in-house , or externally via an agency, it’s important to keep track of changing trends to optimize your campaigns. Keep informed on all the latest by following illumin on LinkedIn and Twitter and keep your eyes out for further programmatic predictions.

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

Convert

SEPTEMBER 16, 2022

But before we get into it, a few caveats: The folks covered in this round-up post regularly on LinkedIn. They don’t add links to gated courses or blogs on third-party platforms, they strive to provide value right on the LinkedIn feed. 14 + 4) People on LinkedIn Who “Get” Optimization and Help You Develop the Right Mindset.

Linkedin 52

Linkedin Optimization Demand Generation Agencies Copywriting 52

Engagio

NOVEMBER 30, 2023

We talked about how marketing, with its eye on long-term strategies, can work effectively with sales, which is more focused on immediate results. Should we track marketing and sales sourced pipeline? ” The panel included Manoj Ramnani, CEO of SalesIntel, Ting Ting Luo, VP of Marketing at Orum, and Paul Ross, CMO at Affinity.

Marketing Strategy 62

Marketing Strategy Marketing & Strategy Planning DemandBase 62

Zoominfo

JUNE 4, 2018

B2B marketers beware: Marketing vanity metrics are easy on the eyes but only skim the surface when it comes to actual value. On the other hand, you may have a small but dedicated following on LinkedIn– and your social posts often lead to big sales. Yes, your LinkedIn audience is smaller. But, fear not dear marketer!

Work Management 234

Work Management Marketing Management B2B Thought Leadership Eye-Tracking 234

Hubspot

APRIL 15, 2024

According to Denise Fowler , Founder of Career Happiness Coaching , "Highly successful prospectors continually ensure that both their feet are grounded and their eyes are scanning the skies. They balance realism with aspirational goals. They utilize sales triggers for timely outreach.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Marketing Insider Group

NOVEMBER 10, 2020

To do so, they need professional development avenues they can pursue at their own pace, not day-long webinar series that end with glassy eyes and notes that stopped shortly after lunch. . If not, look for a LinkedIn Group that focuses on your marketing niche. HubSpot Academy has tons of great resources for sales teams and marketers.

Conference 229

Conference Resources Peer-to-peer Paid Search Agency 229

Hubspot

SEPTEMBER 18, 2023

Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger event is an action or occurrence that creates a sales opportunity. Track sales trigger events with: Earnings Calls : Earnings calls are open to the public.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

Martech

FEBRUARY 8, 2024

Tracking prospect activity on our website. But grease corrodes Was it enough to build the pipes and turn a blind eye to what we put in them? Attribution (track everything). Google, LinkedIn and Facebook are driving CPC up. That kind of tracking is going away. (I Lead capture forms. Lead scoring. Lead ranking.

Marketing AI 112

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 112

Optinmonster

MARCH 11, 2024

Points can be used to track purchases, social media interactions, or any other form of engagement with a brand, rewarding users for their activities. Users can track their runs, set goals, and participate in challenges with runners worldwide. Google, Dropbox, and LinkedIn have all used completeness meters in their marketing campaign.

Examples 104

Examples Planning Paid Search Agency Interactive Marketing 104