Webbiquity

OCTOBER 17, 2023

An eye-opening 91.6% And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%). Among those, almost half plan to add staff. Budgets are growing.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

ClickZ

MAY 9, 2020

More observations from the industry’s biggest acquisitions in the first quarter. We recently started tracking six core marketing trends to understand what’s brewing in the marketing technology industry and what exactly are marketing leaders thinking. . ClickZ and Search Engine Watch: Benchmark survey 2020.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

ClickZ

JULY 16, 2020

PureWeb’s Elly Uz details which industries are uniquely suited to having 3D configurators enhance the customer experience. Today’s users are accustomed to the typical eye-catching tactics of online marketing, and that means it’s more difficult to make a splash in the mainstream press or even on social media. 1) Automotive.

Enterprise Management 101

Enterprise Management Interactive Marketing Work Management Marketing Management 101

Webbiquity

JANUARY 18, 2024

For this purpose, gather data from various sources, such as: Website interactions: Page views, time spent on pages, general user behavior; Social media analytics: Shares, likes, comments; Existing customer data: Feedback, purchase history, response to campaigns; Industry trends: Technological advancements, regulatory changes.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

JULY 15, 2021

You can certainly read books and articles to get your innovative thinking back on track. However, you might also want to give your eyes a break. The difference may seem minute, but better innovators make marketing decisions that disrupt and transform whole industries. Recommended Podcasts for Marketers. There’s innovation.

Thought Leadership 363

Thought Leadership Eye-Tracking Advertising Agencies Creativity 363

Hubspot

APRIL 15, 2024

According to Denise Fowler , Founder of Career Happiness Coaching , "Highly successful prospectors continually ensure that both their feet are grounded and their eyes are scanning the skies. It's much easier to find leads if you're well-connected and active in your industry. They balance realism with aspirational goals.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Martech

MARCH 13, 2024

We leverage software to track our utilization, throughput and quality, evaluating timeliness and content quality compared to agencies our clients have traditionally engaged. The future of marketing: AI’s role and challenges Over the next five years, AI will revolutionize the marketing industry, redefining the roles of many professionals.

Marketing AI 108

Marketing AI Efficiency Creativity Copywriting 108

Scoop.it

FEBRUARY 1, 2024

Win: Builds Relationships With curated content, you can build relationships within your company’s industry. By sharing the content of professionals in the industry, you’re effectively networking with them. You know your audience best, so keep their preferences in mind and keep a watchful eye on their reactions.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Marketing Insider Group

NOVEMBER 6, 2023

What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. Success in performance marketing hinges on understanding your audience, setting clear objectives, embracing A/B testing, ensuring transparency, and staying updated with industry trends. What Is Performance Marketing?

Marketing Budget 182

Marketing Budget Marketing Analytics Tools Budget Programs Practices 182

Zoominfo

MARCH 1, 2021

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. In today’s post, we’re going over how to track KPIs and which ones to choose for your marketing team. How Do I Track Digital Marketing KPIs? Number of new leads,” is a nice KPI to track, but we can go deeper than that.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Sprout Social

MARCH 25, 2024

By tracking Instagram metrics like reach and engagement for Reels with specific hashtags, you can refine your strategy and better understand consumer preferences and behavior. Sprout Social’s Hashtag Tracking tools can help you pinpoint exactly which hashtags work best for your Instagram strategy. What hashtags are they using?

Branding 90

Branding Brand Identity Eye-Tracking Viral Marketing 90

Litmus

FEBRUARY 14, 2020

Welcome to Delivering, a podcast about email design, strategy, copywriting, development, and the email marketing industry. I think this is one of those recommendations that we’ll have to keep an eye on, as it’s not clear in this article what kinds of HTML and CSS techniques are OK and what kinds are deemed malicious by Google.

CAN-SPAM 77

CAN-SPAM Deliverability Guidelines Google 77

Marketing Insider Group

AUGUST 1, 2023

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience.

Social Media 219

Social Media Cost Per Click CPM Cost Per Thousand 219

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Marketing Insider Group

MAY 16, 2023

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry.

SEO 245

SEO Lead Ranking Content Thought Leadership 245

Sprout Social

OCTOBER 18, 2023

Start with a bird’s eye view—in Sprout, the Sentiment Summary presents a clear data visualization of your sentiment from conversational analytics for a chosen date range, including where dips or spikes occurred. Sprout’s Listening solution provided a way for them to sort and track stories and mentions across locations and fundraising groups.

Social Media 122

Social Media Examples Work Management Media 122

BOP Design

OCTOBER 26, 2023

We specialize in delivering design and content that not only catches the eye but also holds attention, turns prospects into clients, and boosts your bottom line. Square: Mastering the Art of Navigation Square’s web design is a paragon of simplicity. Contact us for tailored solutions that align with your specific needs.

Design 107

Design Marketing Websites B2B Ethics 107

Martech

FEBRUARY 13, 2024

Analyze sector-specific shifts Identify trends and customer behaviors specific to your sector to tailor this strategy to your industry’s unique challenges. For example, if you’re in the healthcare industry, focus on privacy and personalized patient engagement technologies. If it worked once, it can work again.

Marketing Automation Services 91

Marketing Automation Services Work Management Lead Scoring Lead Ranking 91

Sprout Social

OCTOBER 15, 2020

Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. You can also keep an eye on potential crises and respond to questions or criticism before they get out of control.

Branding 141

Branding Brand Identity Eye-Tracking Social Media 141

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness.

Branding 131

Branding Brand Identity Marketing & Strategy Eye-Tracking 131

Hubspot

SEPTEMBER 18, 2023

Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger event is an action or occurrence that creates a sales opportunity. These could be industry changes, a new funding round announcement, a merger, or a prospect getting a new role.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

SmartBug Media

JUNE 24, 2019

Seasonal sales in senior care make it difficult for marketers to track performance goals. How do you know if you’re on track? Having a bird’s-eye view of your historical web traffic and move-in data all in one place helps show you when and how to divvy up your marketing dollars in order to reach your goals. With it, you can: 1.

Allocation 81

Allocation Eye-Tracking Marketing Budget Creation Marketing Budget 81

Top Rank Marketing

JANUARY 15, 2024

Expert influencers are the industry leaders and thought leaders who shape opinions and trends within your field. When assessing potential influencers, examine their track record, the quality and consistency of their content, any notable professional credentials, and their reputation within the industry.

B2B Thought Leadership 116

B2B Thought Leadership B2B Thought Leadership B2B Marketing 116

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. 1/ Less Data, More Value Unless you’re in an industry that has a high consumer crossover, you can expect the volume of online conversation about your brand to be much lower.

Branding 59

Branding Brand Identity B2B Eye-Tracking 59

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. Imagine stepping into a trade show, your eyes scanning the sea of booths. What makes one stand out?

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Heinz Marketing

DECEMBER 26, 2023

Understanding the nuances of industry trends, consumer behaviors, and competitor strategies is paramount for devising successful strategies that align with market demands. Discover Current Industry Trends and Consumer Behaviors Staying attuned to industry trends provides a window into the evolving landscape in which a business operates.

Business 104

Business Analysis Work Management Forecasting 104

Brandwatch Marketing

OCTOBER 25, 2023

The direct channel in Google Analytics tracks the number of people who typed your URL into their address bar, used a browser bookmark, or clicked a link in an untracked email or offline document. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website.

Branding 96

Branding Brand Identity Advertising Benchmark Eye-Tracking 96

Oktopost

SEPTEMBER 21, 2023

Instead, position yourself as an industry thought leader and strengthen your digital brand strategy by offering a range of industry-related trends, personal content, company-related updates, and relevant articles and resources while inserting your unique insights and expertise.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Brandwatch Marketing

FEBRUARY 23, 2024

They have high volumes of online conversation about them, a dedicated social media team to keep an eye on it, and lots of data to find insights. 1/ Less Data, More Value Unless you’re in an industry that has a high consumer crossover, you can expect the volume of online conversation about your brand to be much lower.

Branding 52

Branding Brand Identity B2B Eye-Tracking 52

GreenRope

MARCH 23, 2020

Why Marketing Automation Works Across All Products, Services and Industries. The truth is that marketing automation is a valuable tool for businesses of every size and in every industry. Automation provides additional insights about your customers and their behavior through extensive tracking and analytics.

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Automation Service 40

Top Rank Marketing

NOVEMBER 7, 2023

The answers were eye-opening. Among other best practices, these high performers are more likely to: Use professional influencers Use industry and niche experts Use technology, including AI Measure and track performance And many more (get the full report for the rest) These habits of highly successful programs lead to impressive results.

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

ClearVoice

APRIL 17, 2024

But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

Sprout Social

NOVEMBER 30, 2023

Top posts: Track competitor posts performing the best. FYI: Sprout Social’s Listening and Competitive Analysis features make tracking these data points a breeze. Keep an eye on their online presence Conduct keyword research to see what keywords your competitors use and rank highly for, and find new opportunities for your content.

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

Digilant

JANUARY 30, 2024

As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy. Consider the ongoing emphasis on sustainability, a trend that cuts across all industries.

Branding 52

Branding Brand Identity SWOT Eye-Tracking 52

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. Examining your industry peers will help you better understand your customers’ needs and brand perception. It’s like preparing for a championship game. Competitor mapping is the cornerstone of competitive analysis.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Salesforce Marketing Cloud

AUGUST 24, 2023

Cross eyes. In most cases, sales dashboards are created by sales managers, sales leaders, and sales operations teams, though reps can create dashboards to track their own accounts. Identify sales goals you want to track. Fill in cell. Update column. Rinse, repeat — 10 times a day. Sound familiar?

Examples 98

Examples Enterprise Management Work Management Eye-Tracking 98

The Marketing Blender

NOVEMBER 30, 2023

To achieve growth, you should aim for 10-12% of your total revenue, with potentially higher investments in competitive industries like tech. You need to track and analyze the right data to identify what’s working and what’s not. Lead Conversion Rates: Keep an eye on how leads move through your marketing and sales funnels.

Allocation 98

Allocation Marketing Budget B2B Churn Rate 98