Sprout Social

SEPTEMBER 16, 2022

found that YouTube is the second-most popular social platform (behind Facebook). This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

Youtube 110

Youtube Video Marketing Mobile Marketing Social Media 110

Sprout Social

FEBRUARY 24, 2021

YouTube video covers and titles might be what grab your attention but descriptions are where the search engine shines. YouTube SEO is quite similar in concept to how you would write for a blog post or website page: titles are important but so are the details. The two different YouTube descriptions. Repeat video keywords.

Youtube 131

Youtube Tips Keywords Copywriting 131

Sprout Social

JANUARY 27, 2021

Building a must-see YouTube channel starts with understanding your audience. And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Engagement Reports.

Youtube 142

Youtube Analytics Video Marketing Optimization 142

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! The only problem?

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. Hone your ability to track and analyze metrics. Develop an eye for design. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Webbiquity

MAY 16, 2023

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

Hubspot

APRIL 4, 2019

On YouTube, you retain attention by attracting subscribers to your channel. In regard to benefiting your YouTube channel, subscribers are crucial because YouTube will send them notifications about your new videos and feature your videos on their homepage. 5 Strategies for Growing Your YouTube Subscribers.

Youtube 78

Youtube Marketing & Strategy Word of Mouth Click Rate 78

Marketing Insider Group

MAY 16, 2023

Existential Crisis Pending We couldn’t help but chuckle when we saw one influencer report that “AI will create an existential crisis in marketing!” Create Relevant Content While publishing more text can help, it can also hurt if it isn’t relevant to your work, your industry, and your audience. Be Everywhere Always Haha!

SEO 245

SEO Lead Ranking Content PR 245

Marketing Insider Group

JUNE 14, 2021

Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos are easy to digest, can help people understand your business better, and will bring life and motion to your content and messaging. 93% say it’s an integral part of their strategy. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. With mouse clicks, animated expressions and NPC-like talk tracks, she feels like she’s a video game character.

Advertising Agencies 96

Advertising Agencies Lead Ranking Youtube Blogger 96

Marketing Insider Group

OCTOBER 17, 2023

Quick Takeaways Major search engines dominate web traffic, with Google, YouTube, and Bing accounting for 70.6% Understanding the Basics of SEO Competitor Analysis Major search engines, like Google, YouTube, and Bing, account for 70.6% This helps ensure that what we’re aiming to achieve is within reach. of all website traffic.

Analysis 257

Analysis SEO Lead Scoring Lead Ranking 257

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. Say Cheese! So, you’ll often need an extra nudge to get them clicking on your content.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

ClearVoice

JUNE 24, 2021

Here are the current data points that help you make the most of your content marketing strategy. Each day, almost 5 billion videos are viewed on YouTube alone. Video’s popularity isn’t restricted to YouTube, either. Video marketing is still surging with audiences. 4x the shares and promotion by readers.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Webbiquity

FEBRUARY 17, 2022

If you’re producing any kind of video content, you’ll need a YouTube channel. Every platform has tools to help marketers. For example, the “share” feature on most platforms is a huge help as it ensures people that like your business can share your posts with their connections and followers. Hire an Agency To Help.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Marketing Insider Group

DECEMBER 8, 2021

While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. Quick Takeaways: AI-powered chatbots help improve customer service, qualify sales leads, and define the customer journey. It’s time to up your game.

Practices 294

Practices Tips Business Emarketing 294

KoMarketing Associates

MAY 25, 2022

Here’s the process I use to help B2B clients drive leads using Google Ads. . Tools like SEMRush’s Keyword Magic Tool or Google’s Keyword Planner can help inform your keyword strategy with monthly search volume, trends, intent, and more. Reach YouTube viewers . They tend to be cheaper and lack eye-catching images.

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Scoop.it

FEBRUARY 1, 2024

The right content curation strategies can increase website traffic and help boost rankings quite effectively. Look at this example, where Starbucks shares a Vogue article with followers to help promote the 2023 Met Gala, of which the company was the exclusive coffee sponsor.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Plus, it helps to know how these communities work before you draw conclusions about whether they could be the right fit. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 127

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 127

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Helping simplify the overwhelm is where Funnel Envy can help. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Contently

MAY 2, 2018

For each audience, I have a primary business objective: Leaders: Buy books to help/develop their organization. With those specific objectives, it behooves me to keep track of the following metrics: Reach. But first, let’s pause for a picture of a dog eyeing a slice of pizza. Key Metrics. Okay, back to the plan.

Top of Funnel 144

Top of Funnel Campaigns Optimization Planning 144

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

Social Media 117

Social Media Trends Media B2B 117

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and pique their interest. Who are they listening to?

Social Media 105

Social Media Advertisements Advertising Tools 105

Contently

OCTOBER 14, 2020

” Recruiters gave this content campaign high marks, which helped me land a job. To help you get to know the characters, we invented elaborate backstories and extra-curricular activities (basketball, music, school paper, horoscopes, skateboarding) for each one. They liked how I translated research into persuasive communications.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Sprout Social

AUGUST 10, 2022

Today, there are now several influencer marketing tools out there to help speed up every step of the process. An influencer marketing tool is software that helps marketers find, engage with and make deals with influencers in their niche. This data can be helpful when making important decisions for future campaigns. Key features.

Marketing Budget 113

Marketing Budget Budget Programs Enterprise Management Work Management 113

Marketing Insider Group

MARCH 10, 2021

Google calls attention to these features with larger font, eye-catching images, outlines, and more. If a SERP contains related questions, track the question as a keyword. For most videos, especially YouTube, Google will display a thumbnail. Let Us Help You Get Listed on Google SERP Features. Use Question Keywords.

SERP 274

SERP Paid Search Agency Features Companies 274

Only B2B

OCTOBER 18, 2023

With the rise of platforms like YouTube, Vimeo, and social media giants, videos have become a pivotal tool for communication, engagement, and marketing. This can include popular video hosting platforms like YouTube, Vimeo, or Dailymotion, as well as social media channels and content aggregators.

Video Marketing 62

Video Marketing Content Click Rate Lead Ranking 62

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? Translation? Granted you’re monitoring them.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Heinz Marketing

MAY 26, 2022

At this stage, you want one thing, eyes on the video. Eyes on the video even if it’s only 3 seconds will help your brand awareness. PAID: CPM – Cost per mille, also known as cost per thousand impressions (it’s complicated), is how platforms such as YouTube charge your video ad campaigns. CPV – Cost per video view.

Cost Per Thousand 87

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 87

The Marketing Blender

APRIL 17, 2024

As a bonus, branding and marketing actually helps accelerate the sales pipeline and close deals faster! The mind believes what the eyes see, so your brand identity should be striking. This helps attract your customers and also your future employees. You are literally keeping the wheels of industry turning.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Marketri

NOVEMBER 8, 2023

We help B2B companies achieve predictable, profitable growth through the execution of data-driven marketing strategies. Host the videos on your company or brand YouTube channel. This platform functions quite differently from YouTube, and while it’s not yet a go-to for B2B marketing, it’s worth keeping an eye on.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

SocialPilot

FEBRUARY 11, 2024

The right AI prompts can analyze vast amounts of data to help identify popular and relevant influencers to your specific brand and campaign goals. Track influencers show a significant increase in followers over the past [specified time period] for trending popularity. What’s working wonders on Instagram, TikTok, or YouTube?

Sales Management 90

Sales Management ROI Planning Work Management 90

Scoop.it

OCTOBER 12, 2021

More specifically it helps you: Track progress. When you have a documented strategy, it allows you to track your progress toward your goals so that you know when you’re tracking and when you’re not. If you don’t stay organized, even the best-laid plans will disintegrate before your eyes. Identify new opportunities.

Organization 99

Organization Marketing & Strategy Marketing Strategy Webinar Metrics 99

Valasys

JULY 24, 2023

From creating educational tutorials to profiling your company’s success stories, videos can help you capture attention while conveying brand values on any platform – social media, email campaigns, or even streaming live events. With YouTube, Facebook, and other video platforms, the opportunities for video marketing are vast.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

Go Beyond SEO

MARCH 13, 2024

In this section, we will explore the social media strategies and techniques that can help you effectively utilize social media to enhance your brand as a manufacturer. Effective engagement strategies can help manufacturers increase their brand visibility and create a strong online presence.

Social Media 78

Social Media Media Brand Identity Branding 78

Vidyard

JULY 7, 2014

Wishpond caught my eye for their great video practices that you can use in your own video strategy. In particular, today we’ll explore how they’re using targeted pre-roll to make the most of their YouTube presence. leaving YouTube to cruise around their branded content instead!)

Youtube 50

Youtube Paid Search Agency Ads Practices 50

Stevens & Tate

SEPTEMBER 20, 2023

Here are the other digital advertising trends to keep an eye on: Interactive ad formats: This is a technique where you involve users or viewers in the ad experience. Video ads : include video commercials, TV ads, and Facebook and YouTube ads. Mobile dominance: The number of mobile users in 2023 is estimated at 6.8

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98