Marketing Insider Group

APRIL 2, 2024

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. That’s a big deal, especially if you’re in the business of selling products or services online.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Martech

MAY 25, 2022

Here are four tactics to help your team adapt. It could be looking at some sort of bird’s eye view or dashboard, or things that are coming in, so you have the view of things that are coming and things that are already live,” said Schneider. Track results and optimize. Improve visibility and centralize.

Work Management 133

Work Management Marketing Strategy Marketing & Strategy Marketing Management 133

Zoominfo

APRIL 26, 2018

There’s a lot more to sales than meets the eye. The best sales reps have developed an arsenal of productivity hacks to balance the administrative work with the actual sales process. Today we share our own set of productivity tips, in the form of sales productivity statistics. . Technology and Process. Challenges.

Statistics 197

Statistics Product Peer-to-peer Work Management 197

Martech

AUGUST 9, 2021

In the tech world there are plenty of people devoted to product roles. This makes sense as this practice helps focus a significant number of employees on an organization’s products as well as its users and customers. Product Sponsor. Product Owner. Product Manager. Read Stacey Ackerman on agile marketing.

Acquisitions 117

Acquisitions Product Work Management Paid Search Agency 117

Buffer

JANUARY 20, 2023

A product launch can generate a lot of conversations with our customers. We want to be ready to handle that ticket volume, quickly answer any questions about any nuance of the new feature, and effectively channel feedback to the product teams that built it. We can offer valuable insights and suggestions to help shape the feature.

Paid Search Agency 100

Paid Search Agency Product Custom Publishing Work Management 100

Webbiquity

MAY 16, 2023

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

Marketing Analytics Tools 342

Marketing Analytics Tools Analytics Google Work Management 342

RebelMouse

AUGUST 25, 2022

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. What We Know so Far About Google’s Helpful Content Update.

CMS Development 95

CMS Development Content Classified Ads Eye-Tracking 95

Scoop.it

DECEMBER 30, 2021

Sales productivity is a critical element of your company’s performance. Sales team productivity can be defined as a measurement of how well a sales team meets the demands of their customers, achieves their goals, and satisfies their expected outcome from working with the company they have chosen. What is Sales Productivity?

Ideal Customer Profiles 92

Ideal Customer Profiles Top of Funnel Product Lead Ranking 92

NuSpark Consulting

FEBRUARY 3, 2023

It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns. Demographics Observation or recent census data can provide demographic information about a particular area, helping in measuring out-of-home advertising. This can help you narrow down the potential audience for future advertisements.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. It happens!

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

Mereo

JUNE 24, 2021

Product roadmaps define the execution plan. Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive.

ROI 93

ROI Product Marketing Management Allocation 93

ClickZ

MARCH 9, 2021

It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years. Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Five years ago, StarKist faced uncertainty in the market.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Sprout Social

JANUARY 24, 2024

In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. Hashtags help your content become part of a larger, dynamic conversation happening on LinkedIn. Adding hashtags to your page helps it pop up in relevant search results.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Martech

DECEMBER 14, 2023

The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. If Tracking Protection is being rolled out to you, you will receive notifications upon opening Chrome on desktop or Android in January. Why we care. Google is selecting the 1% of Chrome users at random. What are third-party cookies?

Features 126

Features Google Privacy Eye-Tracking 126

Martech

FEBRUARY 19, 2024

They give teams a shared workspace to collaborate, organize tasks, manage resources, track time and streamline communication. Resource management and time tracking: Efficient resource allocation is a must for successful project execution. Having clear and concise naming conventions for projects and tasks is key.

Work Management 119

Work Management Marketing Management Resource Management Allocation 119

Sprout Social

NOVEMBER 21, 2023

Competitive monitoring helps you stay on top of this data at all times. In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. It deals with collecting insights that help your business stay ahead, adapt and grow.

SWOT 96

SWOT Budget Programs Eye-Tracking Advertising Benchmark 96

Computer Market Research

JULY 5, 2016

3 Helpful Tips on How to Optimize Your Online Marketing Strategy for Your SaaS Business. Here are 3 helpful tips on how to optimize your online marketing strategy for your SaaS Business. Most viral videos never intended on going viral; in other words, leave your product open and free for the taking. LIKE THIS POST?

Marketing Management 60

Marketing Management Tips Product Viral Marketing 60

Computer Market Research

JULY 5, 2016

3 Helpful Tips on How to Optimize Your Online Marketing Strategy for Your SaaS Business. Here are 3 helpful tips on how to optimize your online marketing strategy for your SaaS Business. Most viral videos never intended on going viral; in other words, leave your product open and free for the taking. LIKE THIS POST?

Marketing Management 60

Marketing Management Product Tips Viral Marketing 60

Sprout Social

MARCH 25, 2024

It helps people interested in your topics or themes easily find your videos. Finally, by monitoring trending hashtags and incorporating them into your posts, you can help your content ride the wave of current events, conversations and Instagram trends. Hashtags are also excellent targeting and analytics tools.

Brand Identity 90

Brand Identity Branding Eye-Tracking Viral Marketing 90

ClearVoice

JUNE 24, 2021

Here are the current data points that help you make the most of your content marketing strategy. Not necessarily, but you should probably at least start to implement a strategy for video marketing , including explainer and demo videos that help tell your brand story and prove your product/service value proposition.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

EveryoneSocial

OCTOBER 13, 2020

Below I’ll explore more about: Virtual Selling Statistics Challenges of Virtual Selling Virtual Selling Tips To Help You Succeed. It helps me understand the common challenges out there and how others might feel when surveyed. Virtual Selling Tips To Help You Succeed. Virtual Selling Statistics. Have the Right Sales Tools.

Tips 105

Tips Marketing & Strategy Work Management Statistics 105

Scoop.it

FEBRUARY 1, 2024

The right content curation strategies can increase website traffic and help boost rankings quite effectively. It’s also a good way to show your audience that you’re more than a company trying to get people to buy your product or use your service. This Mattress guide from Eachnight is a prime example for content creation.

Curation 88

Curation Marketing Analytics Tools Eye-Tracking Content 88

Anyword

NOVEMBER 15, 2021

A great product helps, as does a functional, good-looking website (perhaps designed using one of Shopify’s templates). But an absolutely essential part of optimizing your sales on the platform is the creation of Shopify product descriptions that do all the right things. Who cares about Shopify product descriptions?

Lead Ranking 52

Lead Ranking Product Lead Scoring eCommerce 52

Anyword

MARCH 2, 2022

Everyone knows that advertising texts must be catchy and, at the same time, explain why the product is relevant to the reader. On the other hand, you don’t want the copy to be a bunch of boring lines about product specs. For a product description, this usually means conversion, in the form of clicking a CTA.

Product 52

Product Urgency Marketing Copywriting Funnel Advertising 52

Hubspot

NOVEMBER 8, 2021

How to Help Your Team Hit Quotas During the Holiday Season. Reciprocity is a staple of productive, mutually beneficial sales efforts. The more personalized and thoughtful, the better the chances for the outcome your reps want — whether that be a generated lead, a closed deal, or any other productive endgame they might be eyeing.

Work Management 89

Work Management Eye-Tracking Pricing Price 89

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 94

Digital Asset Management Enterprise Management Work Management Marketing AI 94

Hubspot

APRIL 15, 2024

According to Denise Fowler , Founder of Career Happiness Coaching , "Highly successful prospectors continually ensure that both their feet are grounded and their eyes are scanning the skies. Highly successful prospectors don't just understand their product — they deeply understand their prospect's challenges and goals.

Allocation 78

Allocation Work Management Trigger Marketing Marketing Management 78

Valasys

JULY 2, 2021

Composing a productive description resembles trouble if you don’t possess the conventional knowledge for drafting it. Merely labeling your products is not adequate. One eCommerce research shows that around 20% of acquisition failures are a consequence of lacking product knowledge. Keep Readers in Mind.

Merchandising 52

Merchandising Lead Ranking Product Lead Scoring 52

Liveintent

APRIL 26, 2022

Not only is the web increasingly saturated with attention-grabbing content, but the pandemic caused consumers to have wandering eyes: 75% of consumers switched to a new store or shopping method over the last couple of years and more than 80% of them plan to continue with these new behaviors. Businesses that personalize see increased revenue.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1.

Social Media 105

Social Media Advertisements Advertising Tools 105

ClearVoice

APRIL 17, 2024

But, the real value of collaboration hinges on the tangible results it produces, so having a firm grasp on tracking and monitoring your achievements is crucial. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success. Not all leads are created equal.

Top of Funnel 52

Top of Funnel Lead Ranking Marketing Qualified Leads Sales Qualified Leads 52

BOP Design

FEBRUARY 11, 2022

When we break it down further, it is the “measurement of physiological and neural signals which can help marketers gain insight into customers’ motivations, preferences and decisions.” These insights can then be used by companies to influence their advertising strategies, product development plans, pricing scales, and more.

Eye-Tracking 117

Eye-Tracking Leads Lead Marketing Qualified Leads 117

Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. See it in Action.

Paid Search Agency 65

Paid Search Agency Work Management Video Marketing Product 65

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Indirect competitors are those in the same category as you but sell different products or services and target a different market.

Planning 105

Planning Paid Search Agency Advertising Benchmark Analysis 105

SmartBug Media

APRIL 23, 2024

In this article, we will highlight creative trade show booth ideas designed to stop attendees in their tracks and turn fleeting interactions into meaningful connections. Imagine stepping into a trade show, your eyes scanning the sea of booths. What makes one stand out? The simplest activities can generate the most buzz.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. It’s like preparing for a championship game. What is competitor mapping?

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. Helping simplify the overwhelm is where Funnel Envy can help. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123