How to Create a Conversion-Driven Image SEO Strategy
Webbiquity
FEBRUARY 6, 2024
Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through. So building semantically optimized copy will help Google pick and feature the right image.
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