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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Eye-tracking studies of Bing’s and Google’s SERPs show a strong influence of visual results on click-through, as shown in the heat maps below. An older eye-tracking study also confirms the impact of images on click-through. So building semantically optimized copy will help Google pick and feature the right image.

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Seven Skills Every Social Media Manager Needs

Webbiquity

Hone your ability to track and analyze metrics. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Develop an eye for design. It’s now predicted to have 1.8 billion users by the end of 2022. Agility is vital.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. To be fair, GA4 covers the basics: traffic by source, top pages, comparisons by custom time periods, and conversion tracking (if you can get that to work). What to do?

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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity

An eye-opening 91.6% And finally, despite the emphasis on tying content marketing to sales and revenue, the top three content marketing metrics tracked are pageviews (65.8%), email engagement (opens and clicks; 55.2%) and social media engagement (54.9%). Among those, almost half plan to add staff. Budgets are growing.

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How to Build a Digital Product Brand That Lasts

Webbiquity

The look and feel of your website and other marketing materials help establish your brand identity in customers’ minds. Posting customer success stories on your website and other digital channels is one type of social proof that can help convince prospects to give your product a try. Improve Your SEO.

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Six Tactics to Take Your Marketing to the Next Level

Webbiquity

Every platform has tools to help marketers. For example, the “share” feature on most platforms is a huge help as it ensures people that like your business can share your posts with their connections and followers. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business.

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Five Ways to Use Colors to Create Effective Landing Pages

Webbiquity

Effective landing page design is in the eye of the beholder—or more precisely, your prospective customer. As a marketer, it’s helpful to get familiar with some of the ways in which our subconscious works. That knowledge can help you design pages that produce the results you’re after. Guest post by Natasha Lane.