Webbiquity

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

end of Google’s Universal Analytics (UGA) rapidly approaching, digital marketing professionals are frantically seeking alternatives. Image credit: Myriam Jessier on Unsplash UGA’s official replacement, GA4, is in the eyes of many a watered down, confusing, pale shadow of UGA. With the long-awaited (dreaded?) What to do?

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How to Create a Conversion-Driven Image SEO Strategy

Webbiquity

Both Google and Bing search engine result pages (SERPs) are becoming more visual. For a few years now, Google has shown image thumbnails in mobile search results. Beyond that, there is often an image inside Google’s featured snippet, which appears on top of Google’s organic search results in the most prominent place.

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Seven Skills Every Social Media Manager Needs

Webbiquity

Hone your ability to track and analyze metrics. A major component of a social media manager’s job is being attentive to numbers, tracking metrics like reach, engagement, click-through rates, and conversions. Develop an eye for design. But users may figure out at any time that it’s Chinese spyware and drop it. Agility is vital.

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How to Build a Digital Product Brand That Lasts

Webbiquity

Although your business strategy should always be market driven, it’s also critical to keep an eye on your competitors. Track and Analyze Your Metrics. After launching a new product, service, or marketing campaign and evaluating its performance, track the results to determine what to do more of, less of, or differently.

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Why Google Glass Will Fail

Webbiquity

Google Glass, the search giant’s foray into wearable augmented reality technology, has generated considerable interest within and beyond the tech community, and generally positive press. Second, the appearance issue is easily fixable: make Google Glass look like aviator shades. Gaming: get off your couch!

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How to Dramatically Improve Organic Search Traffic

Webbiquity

If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. Use Google Webmaster Tools. By using Google Webmaster Tools you know when your website has coding- and search-related issues. Understand user behavior. Bounce rate. Page view per visit.

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How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. Which sources of traffic should you work to increase? All of them!