The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. B2C can appeal to all at once. In B2B, we play the long game.

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Lead Scoring Lead Ranking SEO B2B 118

Marketing Insider Group

OCTOBER 11, 2023

It’s only one of the most effective ways to keep your content organized and ensure a positive content experience. Proper content organization, as seen in the hub and spoke model, can enhance user experience, boost SEO, and solidify a company’s online credibility. Content Creation With your research in hand, start writing.

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Lead Ranking Content Lead Scoring Keywords 266

Marketing Insider Group

APRIL 17, 2023

How To Write Like Robots Can’t By Ann Handley ChatGPT is all the rage these days, and with good reason – it’s like nothing we’ve ever seen before. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. What Is Brand Storytelling? How Often Should You Blog?

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Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

APRIL 25, 2023

Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly, really maximizing their ROI. Instead, it’s using these elements to weave expertise, experience, authority, and trust into your content. Good idea, right? Source: SEO Inc.

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Google Generation Guidelines High Quality Lead 229

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. Utilizing ChatGPT Plugins for Enhanced Writing ChatGPT plugins can get you better results.

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Marketing AI Ethics Content User-Generated Content 250

Marketing Insider Group

OCTOBER 16, 2023

But with Surfer’s content editor, you can get real-time suggestions as you write. It helps in making informed decisions to optimize the site and improve user experience. The Hemingway Editor Image Source: The Hemingway Editor Writing is an art, science, and skill. Ever wondered if your writing is easy to understand?

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Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

AUGUST 9, 2021

Anyone can write content, right? Highly technical or regulated industries may require a copywriter with more industry experience. B2B copywriters need to know their clients, but they also need to know the audience they’re writing for. Not all writing is created equal. What to Look For in Your B2B Copywriter.

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Copywriting Work Management Marketing Management Service 351

Marketing Insider Group

MAY 4, 2020

Tech companies can take advantage of a blog writing service to educate their customers, who will naturally be searching online for information about complex topics. Like all companies investing in content marketing, tech companies must make the decision whether to produce content in-house or outsource to a blog writing service.

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Enterprise Management Paid Search Agency Work Management Traffic 337

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. Readers want to hear about your own experiences or case studies in your blog posts.

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Marketing Insider Group

OCTOBER 18, 2023

Key Takeaways: Creating journalistic content means writing articles that adhere to high standards of integrity while telling a compelling story. Journalistic writing makes your content more credible and boosts your content creation productivity. You’ll attract better clients with journalistic content. Just What Is Journalistic Content?

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Top of Funnel Tips Content High Quality Lead 279

Marketing Insider Group

DECEMBER 4, 2023

It represents the traditional approach to content creation, relying solely on human creativity, expertise, and experience. Can All Content Writing Be Automated? As per Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) framework, the focus is on content that answers user queries effectively.

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Marketing AI Lead Ranking Research Guidelines 262

Marketing Insider Group

SEPTEMBER 12, 2023

When we read content, we look for a connection, a shared experience, or a fresh perspective. Now, let’s consider a key aspect of modern SEO : Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) requirements. For the foreseeable future, the answer is no. Read more about our work with Nutanix here.

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Marketing AI Distribution Content Marketing Content 274

Marketing Insider Group

NOVEMBER 20, 2023

Much like a chef carefully selects and combines ingredients for the best culinary experience, prompt engineers craft precise inputs, known as prompts , to optimize interactions within an AI tool. But as time went on, search engines like Google began to prioritize your experience through initiatives like E-E-A-T. The result?

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Marketing AI Lead Ranking User-Generated Content SEO 245

Webbiquity

NOVEMBER 15, 2022

And while anyone can use social media to post an Instagram reel or write a short Facebook photo caption, you’ll need to consistently demonstrate a special set of abilities before you can call yourself a social media expert. A social media manager must be able to write well. Image credit: Austin Distel on Unsplash.

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Social Media Work Management Marketing Management Media 308

Marketing Insider Group

JANUARY 2, 2024

You may even consider writing content for different types of stakeholders. Optimize for Mobile and User Experience Ensure seamless accessibility across devices and an intuitive user interface. Content Quality and Relevance Develop content that addresses pain points, offers solutions, and positions the business as an industry authority.

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SEO B2B Work Management Long Tail Marketing 243

Marketing Insider Group

JUNE 7, 2023

The top SEO strategies include measuring your results, optimizing for mobile, focusing on the user experience, and targeting the right keywords. Image Source: HubSpot Write Content for Humans by Humans We know that talk about artificial intelligence replacing humans is all the rage. The robots can’t do that (yet ).

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SEO Marketing & Strategy Long Tail Marketing Best Practices 267

Marketing Insider Group

JANUARY 29, 2024

Creating SEO-Optimized Product Descriptions Writing product descriptions that both captivate readers and satisfy search engines is an art. ChatGPT can assist you in creating a solid outline that serves as a blueprint for your writing. Analyze the relevance, search volume, and competition for these keywords.

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Copywriting Optimization Marketing AI FAQ 222

Marketing Insider Group

AUGUST 7, 2023

Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. Humanize The Buying Experience We’ve all had a couple B2B transactions that feel too robotic. Image Source: Marketing Charts 11 Tips For Writing Conversational Content 1.

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Conversion Top of Funnel Content Lead Nurturing 206

Contently

FEBRUARY 14, 2023

Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Don’t expect an immediate bump in search engine rankings when you write for intent. Writing for intent parallels writing for SEO.

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Intent Optimization Google SERP 194

Trade Press Services

MARCH 18, 2024

Millions of aspiring authors strive to write and publish a book at some point in their lives. Whether you have a compelling story to tell, a unique perspective to share, or a passion you want to explore, writing a book can be a transformative experience in self-expression, creativity, and personal and professional growth.

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Marketing Proposals Thought Leadership Distribution Eye-Tracking 102

Spiralytics

MARCH 27, 2024

But interestingly, content writing in the Philippines has boomed. Content Writing Profession in the Philippines Content writing is all about creating engaging, informative, and relevant written material for online platforms. Meanwhile, the average salary of Filipino content writers depends on experience and expertise.

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Advertising Agencies Work Management Paid Search Agency Content 62

Heinz Marketing

MARCH 1, 2024

Consider these ten practices to ensure you avoid common writing traps: Eliminate redundancies: Remove repetitive expressions or ideas to enhance brevity and clarity in your writing. Remove unnecessary words: Trim excess words that do not contribute meaning, ensuring a lean and impactful writing style.

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Opt-in Efficiency Consulting Practices 70

Contently

APRIL 13, 2023

Similar to many creative types, I have spent hours over the past few months experimenting with generative AI platforms like ChatGPT and Jasper.ai That hasn’t been my experience. A big one relates to the kind of content I write. (As You should, however, write a longer prompt with the specific details you need.

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Generation API Webinar Metrics FAQ 150

Oktopost

MARCH 19, 2024

Hot Topics: Best practices for using AI to its full potential His top AI tools for content creation The significance of personal brands to build relationships with your audience Meet Etien Etien Yanev is a Senior Social Media Manager with over 12 years of marketing experience.

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Social Media Media Startups Youtube 136

Salesforce Marketing Cloud

DECEMBER 6, 2023

When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. We also need to know what the experience looks like for users across devices or in different real-world environments. We included universal traits, like enthusiasm, that people prefer in service experiences.

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Conversion Ad Building Guidelines User-Generated Content 126

Martech

JANUARY 10, 2024

Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. Q: How is being a contributor to MarTech different from other kinds of writing you’ve done in the past? Presenting at conferences is very different from a writing forum. A: Retrospectively.

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Marketing AI eCommerce Peer-to-peer CMO 104

Animalz blog

JANUARY 23, 2023

Two years of experimenting with a host of generative writing tools — GPT-3, Copy.ai, Writer, Jasper, and ChatGPT. And because we think it’s an advantage, we’re incorporating it — in thoughtful, measured ways — into the work we do for ourselves and for customers also interested in experimenting. They can generate text faster.

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Tools Content Marketing Content Work Management 125

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. It’s difficult to argue otherwise. With GPT-4, that constraint may no longer exist.

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SEO Ad Frequency User-Generated Content Custom Publishing 145

Sprout Social

MAY 18, 2023

Whether you’re writing for a massive audience on an established platform or building a niche community on a vertical network , it’s important to refine your copywriting skills to reach your target audience. Write a one-sentence summary of the article, and share a link to it in your comment section or bio.

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Copywriting Social Media Practices Marketing AI 126

Martech

MARCH 14, 2024

Whether it’s their first interaction with you or the 500th, one bad experience is enough to sour months or years of relationship-building with a customer. Still, you’ll also want to make sure any conversation or content they engage with is a positive experience. Dig deeper: How to transform customer experience with AI 2. ‘Is

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Marketing AI Work Management Marketing Management B2B Thought Leadership 112

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

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Marketing AI CMS Development Lead Ranking Process 147

Trade Press Services

APRIL 1, 2024

Individuals transition from a fully assigned work environment to a more behaviorally focused and agile space,” writes Mick. “In These reasons might include fear of uncertainty, perceiving change as a threat to security, or previous negative experiences of changes that have been poorly implemented in the past.

Work Management 100

Work Management Business Marketing Management Thought Leadership 100

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

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Budget Programs Tools Best Practices Enterprise Management 99

Animalz blog

MAY 15, 2023

Why do you want to experiment with AI in the first place? AI can produce content en masse, while you can inject it with factual support and lived experiences. Experiment With Your Human-to-AI Ratio In the era of AI-generated content, there are human-writer purists, AI maximalists, and everything in between.

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Marketing AI Generation Content Marketing SERP 127

Martech

OCTOBER 30, 2023

Updates include improved report filtering, the ability to write Excel-style formulas in Adobe’s I/O Runtime and expanded features available with Marketo Engage’s Interactive Webinars. The updated UI experience simplifies the generation of complex reports. However, user feedback surfaced common complaints. Why we care.

Marketo 107

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 107

Brandpoint

FEBRUARY 13, 2023

It’s interesting, fun to experiment with and frankly, if you’ve read Asimov or watched any of the Terminator movies, it’s a little scary. The AI MarTech landscape At this writing, ChatGPT is three months old, and Google has just announced its own AI service called Bard. Maybe at least we’ll finally have self-driving cars by then.

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Marketing Automation Services Planning Copyright Paid Search Agency 126

Contently

JULY 21, 2021

As Kurt Vonnegut once said: “Please write for one person. When you write for everyone, you write for no one. Writing for one person can be absolutely inspiring. The reason that “writing for one person” works is because it’s an act of empathy. ” Is that a weird freaking quote? Entertain them?

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Buyer Personas Storytelling Creativity Conference 212