Writing on the Web

FEBRUARY 17, 2014

An interesting post from Hubspot author John Hall : “ Why Ghostwriting Thought Leadership Content Doesn’t Work.” ” Hall lists five elements that end up being neglected in ghostwritten leadership content: Their unique personal experiences. “Ghostwriting content is not inherently bad. Their personality.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

FEBRUARY 14, 2012

What can we understand about human motivations and values in order for content marketing to work? At the top of the ladder, people will pay the most to satisfy a desire to experience pleasure. Online, an offer must work properly for consumers to feel secure. What emotions are people seeking to satisfy online?

Lead Scoring 100

Lead Scoring Lead Ranking Trigger Marketing Differentiation 100

Writing on the Web

MARCH 24, 2014

Everyone encounters resistance when it comes to blogging, writing, and creative work. When it comes to doing work – putting words on the page… or electrons on a screen – you can’t escape getting stuck. Work requires you to actually do something. Work requires you to actually do something.

Creativity 100

Creativity Blogger Trigger Marketing Business Blogging 100

Writing on the Web

APRIL 8, 2015

Smith has 20 years experience in strategic planning and holds an MBA from Harvard, etc.”). Let them know what kinds of people you work with, and how long you’ve been helping them. The same is true for an email newsletter bio. Unfortunately, I see many coaches and consultants use their resumes for their sidebar bio. (“Dr.

Newsletter 100

Newsletter Best Practices Storytelling Guidelines 100

Writing on the Web

MAY 27, 2015

How much is it costing you (money, people, work, clients, reputation, etc.) Next, start writing content: Write down 3 – 5 of your most compelling stories, ideas, nuggets, experiences, messages you want to include. What’s been your experience? What will you gain by writing/publishing this book? to not do it?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

MARCH 30, 2016

You see, it doesn’t matter what industry you’re in, or what you’re selling, or whether it’s a product or an experience. Let me know how it works for you: connect with me on LinkedIn. You’ve got to connect with readers in emotional ways. . A good place to start is your story.

Content 100

Content Banners Newsletter Validation 100

Writing on the Web

AUGUST 5, 2011

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JANUARY 4, 2012

In my experience, they are extroverts. It works like a magnet for drawing people to you, creating credibility and potential working relationships. Instead of avoiding because of the work and stress involved, I’ve reached a point where I now seek out speaking opportunities. Example: public speaking. Please share.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

JANUARY 7, 2014

Of course they do, any professional who’s been gathering experience for 20, 30, even 40 years has a lot to say. What common solutions exist and why they don’t always work? In brief, it’s a process for creating products and services that work well for the end users. Experts know a lot.

Blast Campaigns 100

Blast Campaigns Design Course Buy 100

Writing on the Web

MARCH 26, 2015

However, when I work with clients to improve their blog, I don’t often see them telling their story well, if at all. As I mentioned in my last post , storytelling is persuasive because it’s an innate skill that has evolved over centuries — something we all know how to do.

Storytelling 100

Storytelling Barriers Blogger Planning 100

Writing on the Web

NOVEMBER 15, 2010

What can we understand about human motivations and values in order for content marketing to work? At the top of the ladder, people will pay the most to satisfy a desire to experience pleasure. Online, an offer must work properly for consumers to feel secure. What emotions are people seeking to satisfy online?

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JANUARY 14, 2011

Since stories are fundamental to the way our brains work, why don’t we tell more stories? When I was first working online, all my web copy was as official and business-like as I could make it. Never mind it was 1999 and many others had relatively little Internet experience as well. Let me tell you a story about that.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

JUNE 16, 2015

Great blog post ideas may flow, but every great writer experiences a block at some time. Instead of blogging every day, develop a scheme that’s reasonable and workable for you: e.g. twice weekly and then schedule different topics to work through in that time.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

AUGUST 26, 2014

This works, but it’s a lot of work. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. That’s a brand story.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

MARCH 6, 2013

I’m not sure there’s any one right answer, but my vote goes to working on your cognitive fitness. Like personal trainers and nutritionists, you could aim to vastly improve the quality of your work and productivity through brain coaching. I’d love to hear your experiences keeping your writer’s brain fit.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

AUGUST 19, 2011

It also helps when there are visuals so I can see how it works. They need to think about how something would work. Different readers transform the learning experience into four different types or styles: Imaginative Learning – Feeling and watching, seeking personal associations, meaning, involvement. Making connections.

Education 100

Education Blogger Business Blogging Analytics 100

Writing on the Web

DECEMBER 13, 2010

In my experience, they are extroverts. It works like a magnet for drawing people to you, creating credibility and potential working relationships. Instead of avoiding because of the work and stress involved, I’ve reached a point where I now seek out speaking opportunities. Example: public speaking. Please share.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

AUGUST 21, 2014

Other times a good hook works better. Read more about my painful experience with hooks, here.) Create shareable content – Don’t be a bore. A Great Headline. Sometimes saying what you mean is the best route to attracting readers. The trick is to say what you mean in a powerful way.

Business 100

Business Sample Business Blogging Budget Programs 100

Writing on the Web

DECEMBER 6, 2011

Works Better for Your Brain" alt=" Why Writing Like You Talk Works Better for Your Brain" />. If they can make changes this profound, certainly you can rewire your writing process, even if it’s deeply entrenched from higher education, professional experience or other neural programming. The good news is that they can evolve.

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

AUGUST 14, 2013

Dr. Charles Parker , for example, is an excellent psychiatrist and certainly not the only one with years of experience treating people with ADHD – attention deficit disorders. They hire an expert, they ask questions, they do the work… then they find a system that works for them.

Training 100

Training Business Blogging Internet Marketing Work Management 100

Writing on the Web

FEBRUARY 5, 2014

Don’t skip researching your readers simply because you already have 20-30 years of working with people like them. Do you think Daniel Kahnemann rests on his ground-breaking work in Behavioral Economics ? You still need to research beyond what you already know or assume. No, he does not. People complain more than they praise.

Research 100

Research Aggregators Press Social Networks 100

Writing on the Web

MARCH 13, 2013

Freelance writers are professional writers who work on a contract basis. Either way, by working with a professional freelance writer , you’ll ensure that your site will be filled with well written, relevant and SEO optimized content that will help maximize the impact of your online presence. One more tip?

Small Business Marketing 100

Small Business Marketing Content Marketing Business Content 100

Writing on the Web

JANUARY 13, 2014

Write down 3 – 5 of your most compelling stories , ideas, nuggets, mistakes, or experiences you think interest your readers. Write out a working title and a tag line that clearly states what the book is about and what it is designed to solve for readers. What’s your point?

Act-On 100

Act-On Tagging Order Practices 100

Writing on the Web

JANUARY 2, 2014

How much is it costing you (money, people, work, clients, reputation, etc.) Next, start writing content: Write down 3 – 5 of your most compelling stories, ideas, nuggets, experiences, messages you want to include. What will you gain by writing/publishing this book? What will happen if you don’t do it? to not do it? What’s your point?

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

FEBRUARY 29, 2012

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. One of the features that keeps these working people connected on LinkedIn is the Groups feature.

Linkedin 100

Linkedin Peer-to-peer Business Tips 100

Writing on the Web

JULY 28, 2010

Do these same persuasion tactics work for sites and businesses that aren’t selling physical products? Does social validation work for businesses selling services and experiences? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

FEBRUARY 14, 2014

Like you, I’ve had some bad conference experiences. They must have a demonstrated track record of working successfully with people. I’ve spent a lot of money to travel and sit in a freezing cold room for days to listen to experts with big egos.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

AUGUST 26, 2011

How do you keep the YOU in Business Blogging and still make it work for business? Bring your readers into the story by asking them what they would do, or if they’ve had similar experiences. You can write about your experiences at a trade conference for that matter. How personal should you be? Au contraire.

Personalization 100

Personalization Tips Lock-In Business Blogging 100

Writing on the Web

SEPTEMBER 30, 2011

Why is it that traditional solutions aren’t working? ” What’s your experience? Inspired by Maria Velosa’s Web Copy that Sells , a blueprint for creating simple copy that works to market your products and services. How is it they haven’t solved their problem? Why are they still stuck?

Content Marketing 100

Content Marketing Content Marketing Email Marketing 100

Writing on the Web

AUGUST 23, 2011

You’ll need to mention you work with clients on such matters and have experience, maybe include some data that shows this. How would they apply your solution to their work or to their lives? It is also where you would say why they should believe you. Get them to do it for themselves.

Education 100

Education Business Blogging Analytics Studies 100

Writing on the Web

JUNE 11, 2010

This is the only blogging platform that works with my screen reader, but I am noticing that they are adding new features [graphics] and that means that I have to pack up my bags full of my content and find another Blogging site. “For all those taking this poll try this little experiment. . “Are you ready?

Internet Marketing 100

Internet Marketing Tagging Business Blogging Social Media 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

OCTOBER 30, 2014

However, it ended up working in my favor. People pay attention when you tell client stories or share your own personal experiences. Both professions allowed me to spend time doing what I love: research and write. We talked about ways to spend time between flights, and ended up talking content marketing. So what is your passion?

Personalization 100

Personalization Storytelling Thought Leadership Newsletter 100

Writing on the Web

MARCH 28, 2012

Your blog works as an extension of your website, so provide more information than customers would receive from the product page. Find qualified people to work for your business by recruiting applicants via your blog. Use relevant keywords in blog posts, and track whether it’s working by using website analytic applications.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

APRIL 18, 2011

How do you master the art of writing content for the Web so that you provide quality information on your web pages, blog, and newsletters that works to convert readers to clients? You have to find what works for you in your business, with your target audience. How does this content apply to the work you do with your clients?

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

JANUARY 23, 2013

Here’s my typical blog writing experience: Up early when brain is freshest, check ESPN for tennis matches. Call me (858-224-5886) and let’s talk about how to make your blog work for your business. It’s part of content marketing with blogs, but it can be easier and more fun if you make it so. Check email.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

JULY 12, 2011

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Use a handy tool like Google AdWords to work out which keywords are going to be best for you. Note : Not sure how keywords work? Try a subscription service to ScribeSEO Tool.

SEO 100

SEO Tips Content Marketing Digg 100