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KoMarketing Associates

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85% of B2B Marketers Struggle to Link Performance to Business Outcomes

KoMarketing Associates

B2B marketers have been focused on making customer experience (CX) improvements, but new research suggests that they are still having difficulty tying their performance to business outcomes. Furthermore, 41% of respondents cited improving the customer experience as their top challenge in 2023.

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Report: Marketers Feeling More Pressure to Improve the Customer Experience

KoMarketing Associates

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience.

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71% of Marketers are Using Less Than 50% of Martech Stack Capabilities

KoMarketing Associates

This is followed by not using the full capabilities of existing tools (40%), a lack of training/experience and support (37%), and an integration of tools (29%). However, the majority (44%) hope to improve the customer experience via martech next year. The Continued Growth of Marketing Technology.

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Report: B2B Marketers to Leverage Martech to Improve the Customer Experience

KoMarketing Associates

As B2B marketers continue to invest in new marketing technology (martech) , research indicates that they intend to use it to improve the customer experience in the coming months. Additionally, 37% of B2B chief marketing officers (CMOs) stated that they intend to focus on connecting martech to the customer experience over the next 18 months.

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Report: Marketers Still Not Fully Engaged in App Development and Enhancement

KoMarketing Associates

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience of their organization’s app.

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Report: Sales and Marketing Misalignment is Hurting the Customer Experience

KoMarketing Associates

Although both marketers and sales personnel strive to provide an optimal customer experience, new research shows that their misalignment may be holding them back. When asked to identify the factors contributing to a disjointed customer experience, most respondents (41%) cited differing/misaligned goals.

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Report: All Categories of Marketing Technology Continue to Experience Growth

KoMarketing Associates

This was followed by content and experience, commerce and sales, and social and relationships martech. The growth in management tools is likely a result of marketing teams operating their day-to-day work in an ever more digital fashion — including greater support for remote work,” wrote the researchers behind the report. “The