Crimson Marketing

MARCH 5, 2015

’ And as a result, they expect a seamless user experience from brands across every device and digital marketing channel. ” Marketing managers are working in a grey are when it comes to marketing technology because there is insufficient research available to show which tools pay off and, in turn, gain a vote of confidence. .

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

JULY 2, 2014

This allows specialty marketing technology makers to build plug-ins and allows users to pick and choose their own ‘Frankenstacks’ of marketing technology products that work together. Scott prescribes a philosophy for determining where to start.

Tools 100

Tools Top of Funnel Digital Marketing Funnels Sales Qualified Leads 100

Crimson Marketing

OCTOBER 5, 2015

Daina shares stories from her work at Performex and Elon Musk’s experience at SpaceX that suggest “four” may be the magic number for success with this kind of marketing system. Fail four-word: “In order to champion (the 5 ‘nurturist’ values), the company needs to adopt this whole ‘embrace risk and champion failures’ culture.”

Organization 100

Organization Budget Programs Barriers Twitter 100

Crimson Marketing

APRIL 16, 2015

Work with thought leaders to create and promote content. Working with influencers who have mutual goals to yours gives both of you the opportunity to reach a greater audience. Content must be engaging to be consumable and improve the customer experience, increase social sharing, and start conversations. Is it visual.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

JUNE 28, 2013

Kerry Langstaff has over 20 years of experience managing marketing for technology companies. Langstaff has received more than a dozen awards for her work in marketing and PR. Kerry Langstaff has over 20 years of experience managing marketing for technology companies. Feature image: Courtesy of Business2Community .

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

FEBRUARY 11, 2015

Steven shares his experiences contending with influence models in a constantly shifting product marketing landscape and highlights the importance of master data management to attribution. So how do you choose which providers to work with for your marketing technology needs?

Multi-Touch Attribution 100

Multi-Touch Attribution CMO Work Management Marketing Management 100

Crimson Marketing

FEBRUARY 9, 2015

This knowledge helps marketers “identify more effectively the functional benefits that customers need, the experiences they want, and the innovations they will value.” Marketers are now able to contribute in shaping business through customer experience and product/service development. The Science of Marketing.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

APRIL 25, 2013

Whether we’re utilizing in-house resources or have help from a marketing agency, many of us may agree product launches can be daunting and overwhelming experiences. There is a lot of work and planning that goes into creating a successful product launch.

Resources 100

Resources Planning Product Advertising Agencies 100

Crimson Marketing

NOVEMBER 18, 2013

Find “a managing editor with the skills and experience to develop your strategy and manage your content creation and delivery.” What works for one company, product offering, etc may not work for another. “The only way to understand what’s working and what isn’t is to track and analyze key metrics.”

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

SEPTEMBER 15, 2015

To explain how all of this works, Jennifer Davis, VP of Marketing and Product Strategy at display and digital signage leader Planar Systems, joins Moneyball for Marketing to share how Planar is using marketing technology (martech) and data analytics to engage with sales channel partners, buyers and end users.

Advertising Agencies 100

Advertising Agencies Display Analytics Advertisements 100

Crimson Marketing

JUNE 12, 2013

Learn from What’s Working. This allows you to discover what’s working for them, and learn from that. You can capitalize not only on what’s working for you, but also on what’s working for them. Not only can you learn as much as the competitor does, but you don’t have to experiment. You just do what works best.

Social Media 100

Social Media B2B Marketing Studies Social Marketing 100

Crimson Marketing

FEBRUARY 6, 2014

Filing the gap: 60% are seeking working with greater technical comfort and facility . Passionate about delivering great customer experiences. Works well in a team environment, highly adaptable . At the close of 2013, inbound teams planned to hire an average of 9.3 125% more growth than teams not executing inbound marketing.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

SEPTEMBER 24, 2014

67% of shopping experiences—both online and offline—involve at least one digital touch point, making a brand’s digital media strategy an essential part of the retail discovery process. He works with companies around the world to help them define and execute their strategies on Facebook.

Advertising Channels 100

Advertising Channels Facebook Merchandising Verticals 100

Crimson Marketing

JUNE 17, 2013

The problem is what works today isn’t necessarily going to be what works tomorrow. What you must understand is: “ Cleaning up and communicating the brand promise is an important job, but taking true ownership of the brand promise is about bridging the gap between customer expectations and the actual customer experience.”

Loyalty 100

Loyalty Barriers Advertising Agencies Demand 100

Crimson Marketing

SEPTEMBER 10, 2014

In his role as General Manager of Oracle Marketing Cloud, Kevin Akeroyd works with CMOs of leading companies on enterprise level, cross-channel data management and marketing. One plus one equals….Ten?

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

MARCH 12, 2015

Impinj’s mission is to deliver the world’s Item Intelligence–by wirelessly connecting everyday items, they capture in real-time each item’s identity, location and authenticity and provide organizations around the globe with actionable information so they can make better business decisions and enhance consumer experiences.

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

AUGUST 21, 2013

How do they work on a technological and organizational level? There are many vendors out there with years of experience, who understand how to “provide stability and confidence to their partners.” Make sure your partner cares about your relationship and responds to you in a timely fashion. Is your cloud partner experienced?

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Marketing Mix 100

Crimson Marketing

JULY 30, 2013

A true connection between the customer and company can be easily lost if your customers have a bad experience, you launch the wrong product, or you misdirect an ad placement, among other things. Poor communication can easily break the trust you worked so hard to gain. You must next gain the trust of your customers.

Work Management 100

Work Management Verticals Marketing Management Social Media 100

Crimson Marketing

JUNE 7, 2013

By working closely with the sales team, you can help them determine which of these is the best solution. To perform high-level product marketing, you need to work on demand generation; you need to reach people with the greatest need for your product. What has your experience been, in focusing just on leads?

Sales Qualified Leads 100

Sales Qualified Leads Leads Lead Marketing Qualified Leads 100

Crimson Marketing

OCTOBER 1, 2013

You’ll not only increase the likelihood of a sale but help improve the customer experience overall. The only way this can work, however, is if you start sharing data with sales. Work together and both of you will see benefits. Big Data Can Help Position Sales Reps as Trusted Advisors. Use Your Big Data Wisely.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

You’ll not only increase the likelihood of a sale but help improve the customer experience overall. The only way this can work, however, is if you start sharing data with sales. Work together and both of you will see benefits. Big Data Can Help Position Sales Reps as Trusted Advisors. Use Your Big Data Wisely.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 27, 2014

Besides enhancing market leadership and credibility, Visible Experts boost firms’ overall recognition; many firms experience increased brand awareness just by being associated with the name of the expert. Prospective Visible Experts should focus on identifying their target audience before working to boost their visibility within that market.

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

DECEMBER 12, 2014

Usually this is in the middle of the week during work hours. There is nothing wrong with marketers experimenting with the latest marketing technology and platforms, but it’s important that proven platforms like email marketing are not discarded. Send emails at the right time.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

OCTOBER 27, 2015

Oh this is not going so well, people are getting bounced out of the landing page, and I can tell the user experience has suffered.’” You have the three key parties coming together and working off…the same sheet.”. “It’s very difficult to make a call and go ‘Oh this is going really well, let’s spend more money on that.

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JANUARY 7, 2015

The CMO of 2015 must own the customer experience and represent the customer in corporate marketing strategy. . Forrester predicts that 60% of companies will experience a data breach in 2015, “with the worst and most-publicized examples destroying years of brand value.”

CMO 100

CMO Forrester Business Touchpoints 100

Crimson Marketing

JULY 16, 2014

Do it in real time: Matt predicts that marketers will increasingly become marketing strategists, while algorithms will do the work of watching trends, understanding search intent and optimizing marketing in real time. .

Doubleclick 100

Doubleclick Google SEM Ad Building 100