Cintell

DECEMBER 20, 2019

They provide a clear picture of who your ideal customers are, what challenges and pain points they experience along the buyer’s journey, and exactly what they need to be able to take the next step towards your solution. While they could create a longer explainer video about how their CRM works, they produced a 60-second version.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

JULY 3, 2018

Reviews allow buyers to see both pros and cons of the product, and to get an understanding of how the product works for people like them. And connect your buyers directly with customers, who experience your product daily and are a highly trusted by buyers. User reviews are a must – the product needs to have a good reputation.”.

Buy 172

Buy B2B Vendors Transparency 172

Cintell

JANUARY 27, 2016

Here are 29 fresh ideas for putting your personas to work. Measure the performance of marketing campaigns by persona to understand what’s working for a given segment – and what needs to be adjusted. For Customer Service / Customer Experience Teams. Surprisingly, only 8.2% For Demand Generation Marketers.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

APRIL 7, 2016

Our friends at NetProspex (a D&B company) have published the 2016 Marketing Data Benchmark Report, a tradition that lives on from when both Apparao and myself worked at the organization in the past. Today, many companies are using their existing contact database to formulate personas.

Buyer Personas 100

Buyer Personas Paid Search Agency Planning Eloqua 100

Cintell

DECEMBER 28, 2015

He and the Bright Orange Thread team apply their digital marketing, web usability and design expertise to deliver intelligently designed websites that create the best and most productive user experience possible. After winging it for many years, we find that personas stop us from trying tangential experiments that are doomed to fail.

Buyer Personas 100

Buyer Personas Paid Search Agency Marketing Prospects Landing Pages 100

Cintell

APRIL 30, 2019

Social networks work well in the first 70% of the journey we referred to earlier. Creating hypothesis based on initial data and assumptions, running experiments, learning from the results, refining the hypothesis and repeating. The right place is as much about being found as it is finding someone.

Ideal Customer Profiles 181

Ideal Customer Profiles Buyer Personas Social Networks Curation 181

Cintell

APRIL 21, 2015

In user experience design, made famous by Alan Cooper’s The Inmates Are Running the Asylum (1999), personas are fictitious characters based in research used to help solve design questions. User personas are designed to address the perspectives of those who work with your products, solutions or services on a daily basis.

Work Management 100

Work Management Buyer Personas Marketing Management Cross-Selling 100