Biznology

MARCH 1, 2021

Episode Summary: When we think about messaging, we typically think of what we say about our work to the outside world. Key Takeaways: Experience. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at organizations both great and small.

Organization 156

Organization Work Management Internet Marketing Marketing Management 156

Biznology

MAY 1, 2017

The calls are coming because: Google Site Search worked pretty well: There are lots of better search engines out there, but it worked well enough for most people. If you want better results for your business, do the work with a better search engine. At least that is what I used to say. But now, you have to change.

Google 146

Google Paid Search Agency Budget Programs Cost 146

Biznology

MARCH 10, 2021

During this Black History Month, a time where we recognize the resilience, ingenuity, and beauty of the Black experience, we mark one year since Ahmaud Arbery’s death and in the same month, it’s been concluded that Amy Cooper’s charges have been dropped. The post Keeping the Work Alive appeared first on Biznology.

Communities 104

Communities Storytelling Intent Social Media 104

Biznology

JANUARY 26, 2022

I was recently interviewed by Karen Mangia, VP at Salesforce, for Authority Magazine on the Great Resignation and the Future of Work. I shared with her top five trends we see in working with our clients: 1. Fair pay, time mastery, and the ability to work from anywhere are becoming must-haves to attract the best talent.

Trends 190

Trends Work Management Burn Rate Thought Leadership 190

Biznology

MARCH 31, 2022

Of course, creating video content was never the point; video can work its magic if and only if it’s shared. They’re too long, too sales-y, or too overview-y to enhance the user’s experience in a session that’s supposed to be interactive and comprehensive. Innovative video content sharing. Sharing content privately — and personally.

Video Marketing 196

Video Marketing Content Privacy Interactive Marketing 196

Biznology

DECEMBER 21, 2020

How’s that been working out for us? Over time, many nonprofit organizations can suffer from focus creep, where the message shifts to their work with little reference to how their supporters can feel connected to it. If experience has taught me anything, it’s that everyone and every situation has lessons to teach if you’re open to them.

Organization 186

Organization Paid Search Agency Planning Pricing 186

Biznology

JANUARY 19, 2021

Today, the focus is shifting to customer experiences, or what I call “usership,” versus ownership. What if your distributor could deliver the pumping function as a service, managed by an app that tracks the usage, predicts the need for repairs, educates the user, and offers a network of peer facilities managers to share ideas and experiences?

Distribution 196

Distribution Work Management Marketing Strategy Marketing & Strategy 196

Biznology

JANUARY 10, 2022

That trend will continue in 2022 as people strive for more meaningful work and the desire to continue to work outside of the traditional office environment to achieve better work-life balance, physical safety from COVID, and emotional safety at work (especially for women and people of color). . But that’s not all!

Privacy 193

Privacy Privacy Policies Consulting Amazon 193

Biznology

JULY 6, 2017

I will expound on the reversal and development of this digital experience using Plato’s Allegory of the Cave in my following article. So how does this awareness of the ubiquity of digitization tie in to a philosophical premise posed thousands of years ago?

Mobile Marketing 112

Mobile Marketing Network Marketing Paper Impressions 112

Biznology

JUNE 1, 2017

Ask some others for their experience. See how it seems to work. And maybe it isn’t the greatest search engine ever, but it is working good enough that you don’t get a lot of complaints. They need their algorithms tweaked, their defaults messed with—they don’t always work so well out of the box.

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

NOVEMBER 16, 2020

Quality customer service focuses on providing exceptional customer experiences. Without centralizing customer data and creating detailed customer profiles, you will only get a partial picture of their experiences with your brand and probably miss out on critical pieces of the customer service puzzle. Measure Customer Sentiment.

Work Management 197

Work Management Marketing Management Service Ideal Customer Profiles 197

Biznology

MARCH 21, 2018

It’s always possible to have a bad digital customer experience if you lack the skills or investment to create one. But it’s equally possible to create bad experiences even if you have good people and plenty of funding. I’ve had this experience despite working with talented experience designers, content people, and developers.

Customer Satisfaction 174

Customer Satisfaction Landing Pages Deliverability Banners 174

Biznology

JULY 8, 2020

“The pandemic makes digital selling absolutely essential to hitting a goal,” says Glenn Eckard, head of client success and experience at Journey Sales (a long-time client of ours). A branded digital sales experience. This “asynchronous” side of digital selling is crucial for sales. When will things get back to “normal”?

Cross-Selling 151

Cross-Selling Bandwidth Work Management Digital Transformation 151

Biznology

JULY 5, 2017

Are you one of those businesses that focus only on the working hours in their own time zone? To make your sales grow, a business needs to ensure that the live chat is available 24/7 because your customers will be too busy during working hours. Believe me, it works.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Biznology

JUNE 15, 2017

Transforming business and the customer experience (and understanding customer drop-offs on well-designed, on-paper customer journeys) is a tango that takes two; both the brand and the customers. To achieve the agile way of working, an adaptive digital cell is necessary.

Digital Transformation 120

Digital Transformation Deliverability Paid Search Agency Paper 120

Biznology

SEPTEMBER 17, 2020

She has executive experience in marketing, advertising, sales and publishing. Many years ago, when I first learned how the brain really works (which isn’t really conventional wisdom), it inspired me to create powerful new business techniques, which I love to share with others. But they don’t come near the experience IRL.

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

Biznology

APRIL 10, 2020

Defer to expertise / those closest to the work (or activity). How will we emerge from this experience collectively stronger?” ” “5 ways to build trust when your teams are working from home indefinitely. How do remote managers know their people are working? It need not define you. Here’s how.”

Lead Scoring 197

Lead Scoring Lead Ranking Thought Leadership Leads 197

Biznology

APRIL 18, 2019

And, worse, the way they make it difficult for those teams to work together. Customer experience matters for B2B marketers. And who don’t have near enough time to work together. “Customer experience is queen” and all that. Isn’t that part of the customer experience? Start talking.

B2B Marketing 151

B2B Marketing Paid Search Agency B2B Top of Funnel 151

Biznology

MARCH 4, 2022

Developed by the lovely folks at Creating Futures That Work , “the ABEL System combines powerful arts-based experiences with unique instruments that quantify and track skill mastery. ” (No previous art skills or experience needed.). ” Fast Company: Jeff Daniels explains the ‘thrill of working without a net.’

Creativity 104

Creativity Thought Leadership Class Eye-Tracking 104

Biznology

JANUARY 28, 2021

Over the past few decades, employee experiences have been a differentiator for companies. Since the outbreak of the Coronavirus pandemic, safety in the workplace has become the backbone of positive employee experiences. Allow Long-Term Remote Work. Remote work positively impacts employee morale, a McKinsey research study found.

Peer-to-peer 118

Peer-to-peer Customer Surveys Amazon Differentiation 118

Biznology

APRIL 11, 2022

The significant rate of people exiting stage left from their work is one of many challenges we have faced during our Covid times. People had time alone to reflect on their lives, what is meaningful and how to discover hope with new choices and experiences. As a result, they don’t feel they are doing work that is important anymore.

Forecasting 104

Forecasting Training Opinions Social Networks 104

Biznology

MARCH 30, 2021

It’s important to work with a qualified IP attorney to make sure that you’re protecting your organization’s brand. Even if your work is localized to a certain geography. and abroad, having worked for some of the world’s most beloved brands in more than 150 countries for clients in diverse industries.

Organization 104

Organization Copyright Peer-to-peer Advertising Agencies 104

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Provide smart content for user experience. Take a look at these 6 tips that are key components to successful mobile marketing.

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

MARCH 9, 2020

By working together, holistically, the messages that are sent to key audiences are timely, helpful and most importantly, consistent. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis.

Work Management 190

Work Management Consulting Lead Ranking Marketing Management 190

Biznology

JULY 19, 2018

When I was working on my MBA years ago, I had in mind a career in strategic marketing, but with some sort of entrepreneurial slant. During my corporate career, I somehow found my way into a series of transformational challenges, like brand relaunches and new product work – which was really invigorating. Very cool stuff.

Automation 144

Automation B2B Marketing Advertising Agencies Cost per Acquisition 144

Biznology

APRIL 17, 2020

Visit Dana’s website to access her podcast, new quiz and work-life integration @ home program to help you claim work-life integration victory! It costs way less and allows us to share our outside of work lives readily. Developing new, long-term strategies, plans and policies for remote work and distributed workforce s.

Webinar Metrics 145

Webinar Metrics Work Management Consulting Lead Ranking 145

Biznology

DECEMBER 20, 2018

Unreasonable expectations Concerns about data Skills and Experience. There are no magical powers, there’s only hard work. Identify a handful of experiments that you can run. This reduces the risk of failure — the likelihood that all the experiments fail is low — and set out goals that aren’t purely business value.

Work Management 144

Work Management Budget Programs Barriers Domain 144

Biznology

SEPTEMBER 17, 2018

I am buying a new monitor stand for my desk, because I want to be able to move the monitors into different positions to help me avoid back and neck strain while I work. It was a positive customer experience, but no conversion. When I searched for “specs,” I didn’t find anything useful–a bad customer experience.

Conversion 138

Conversion ROI Press Marketing Websites 138

Biznology

MAY 25, 2017

Knowledge management is what your company, or what your superiors want you to know, based on what they deem is crucial for your work. Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

Biznology

JANUARY 13, 2020

Remember that while your prospects may work in the B2B world, they live in the B2C world. On the content front, review the content on your site and work to amplify content and topics that work and remove material in which your audience has shown no interest. Clients are simply expressing their experiences.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

MARCH 30, 2020

Employees are anxious, fearful and seeking answers from their leadership in times of crisis – during a merger, layoff or other major business development like working from home until further notice. If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us.

Effectiveness 190

Effectiveness Consulting Work Management Buzz 190

Biznology

MARCH 8, 2020

We don’t know all the details but work with what you know and share updates as you learn more. Consider temporarily modifying your work from home policy during this time. Give your team permission to work from home if they are not feeling well. Share your experiences. What approaches have worked well?

Consulting 151

Consulting Work Management Transparency Lead Ranking 151

Biznology

SEPTEMBER 2, 2021

The Wall Street Journal article Some People Worked From Home During Covid. And Bermuda says roughly 1,000 people have applied for its Work From Bermuda Certificate since last August.” ” Not surprisingly, the people interviewed were all very positive about their experiences living in tropical paradises.

Positioning 104

Positioning Spending Companies 104

Biznology

DECEMBER 23, 2021

I happened upon the piece that I wrote after that conference in 2013 and decided to ask the women I interviewed back then if they have more recent experiences that they would like to share with my readers. Sarah Dutkiewicz is the owner of her one-woman Cleveland Tech Consulting, working as a contract programmer mainly in Azure.

Conference 104

Conference Validation Consulting Positioning 104

Biznology

AUGUST 23, 2019

In fact, many CS teams are working proactively to create such an amazing experience for customers they may never again have to reach out to customer support with requests or concerns. Organizations that encourage proactive customer support understand the value of building amazing customer experiences.

Marketing AI 136

Marketing AI Paid Search Agency Lead Scoring Lead Ranking 136

Biznology

MARCH 12, 2021

In particular, I would like to call out the first article Research: Men Get More Actionable Feedback Than Women as a must read for both women and men, especially men looking to be a more effective ally to women at work. ” PwC’s Women in Work Index 2021: The impact of COVID-19 on women in work. ” Blog Post.

Startups 193

Startups Communities Transparency Research 193

Biznology

JULY 7, 2021

As work-from-home has grown, B2B marketers understand that they need to be wherever their prospects and customers are. Initial experiments suggest that CTV is especially good for connecting with younger audiences, the millennials and gen-Xers who are rapidly entering the buying group at your target accounts. CTV is perfect for ABM.).

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171