B2B Memes

SEPTEMBER 26, 2012

But to me, at least, one thing is certain: advertising will only work where it is based on transparent, equal, and positive relationships among publisher, advertiser, and consumer. As David Johnson wrote today on MediaShift , the “online advertising experience is awful. The answer, unfortunately, is not yet clear.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

FEBRUARY 3, 2011

Doctorow is just one of a relatively new breed of writers and reporters who, as digital natives working predominantly online, produce as much in one day as many print writers used to come up with in a month. Is it just our old print ways, our preconceptions and work habits, that make digital workloads look so extreme? And yet I wonder.

Product 100

Product Blogger Press Advertising Mediums 100

B2B Memes

JANUARY 24, 2012

They just want to tell a story, or convey information, or to create works of art out of their words.”. That’s one reason why I spent many hours this weekend formatting my e-book for print-on-demand via CreateSpace (more on that experience later). Since then, I’ve had cause to rethink my position. It can’t be done.

Demand 100

Demand Paper Customer Surveys Positioning 100

B2B Memes

DECEMBER 15, 2011

For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists? The reason I call myself a reporter is because what I bring to my employer are the skills I picked up from my years working for traditional journalistic enterprises.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

AUGUST 31, 2010

On his We Grow Media blog , Dan Blank puts it this way: I find that my best work comes from observing the world outside of the topic I write about. That is why so many of my posts use music as a metaphor, talk about history, or how personal experiences relate to the shifting role of publishing and media.

Blogger 100

Blogger Personalization B2B Comparison 100

B2B Memes

DECEMBER 6, 2011

Conley is best known, however, for his subsequent work, starting in 2004, as a consultant and blogger. ” By last year, he said , his working life was “consumed” by content marketing. .” ” By last year, he said , his working life was “consumed” by content marketing.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

JULY 6, 2010

Nerd-note : Safari’s Reader has its roots in a browser bookmarklet called Readability , which works in almost all browsers. Though it produces equally readable text, it doesn’t integrate into the browsing experience as smoothly as Reader. Your goal should be to design your site for real readers, not Safari’s.

Content 100

Content Banners Buzz Design 100

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. In a recent blog post , he noted a dramatic change in the source of his work. Be an entrepreneur.

Social Media 100

Social Media Media Lead Ranking Blogger 100

B2B Memes

MARCH 12, 2010

In an article on eMedia Vitals this week, Sean Blanda details his experiences on “ Demand Media’s Content Assembly Line.” The content Demand Media produces is indeed ordinary and uninspired, but for the most part it works. It draws away from their work on high-end content. That’s a misguided objection.

Demand 100

Demand Advertorials Media Content 100

B2B Memes

APRIL 14, 2010

For the last couple of weeks, I’ve been working on a project that involves reading a bunch of feature articles from a wide range of B2B publishers. It’s been, surprisingly, an inspiring experience. The grim outlook makes it easy to forget just how much superb work is still being done by B2B journalists.

Effectiveness 100

Effectiveness B2B Content Paid Search Agency 100

B2B Memes

SEPTEMBER 9, 2010

Both bring years of B2B publishing experience to the task, but without what Brown calls “the legacy issues that many traditional publishers face.” Similarly, I think they’re wise to match their curated third-party content with original work. This makes UK-based Briefing Media Ltd. , How are you financing this venture?

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

MARCH 8, 2010

The ASBPE/Medill study, announced February 26 , found that editors feel unprepared and undertrained for working in new media. Change the work your editors do accordingly. Though the other, from the Columbia Journalism Review (CJR) , looked exclusively at consumer magazines, its findings ring true for B2B. And don’t just say it.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

MAY 6, 2011

If you’ve worked much with journalists and editors, you understand. In my experience, the most annoying of all editorial specialists are proofreaders. But like all great ideas, it’s not as simple or as sunny as it first appears. The problem is this: To make great content, you sometimes have to be a wee bit obnoxious.

Ethics 100

Ethics Content B2B Sales User-Generated Content 100

B2B Memes

APRIL 1, 2010

Even though my employer in each case was on solid ground, the experience was pretty ugly, and wasted a lot of time. In 25 years of publishing, I’ve had to deal with claims of defamation five or six times. None of the instances went much beyond the accusation stage, and all were quickly resolved.

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

DECEMBER 8, 2011

His insights there are based on a combination of his ongoing and enthusiastic experimentation with new-media platforms and his practical experience as an editor and blog evangelist for the UK branch of Reed Business Information (RBI). And now anyone with access to the internet had more powerful publishing tools than I had in work.

CMS Development 100

CMS Development Peer-to-peer Lead Ranking Press 100

B2B Memes

NOVEMBER 30, 2011

What I feared might turn out to be a month of sub-par blog posts ended up at least as good as my average work, and possibly better. Can I, or you, for that matter, learn anything from the experience? But if I’ve gained nothing else from the experience, dear reader, I now have a new appreciation for the value of perseverance.

Blogger 100

Blogger Rules Twitter Work Management 100

B2B Memes

APRIL 10, 2012

Then figure out how much you’re spending to maintain comment communities that are civil, vibrant, and not an embarassment sitting just below your own work. But I’m willing to bet that for the vast majority of blogs, the problems Johnson and others experience at mainstream, consumer oriented blogs like Animal simply don’t exist.

Blogger 100

Blogger Bundling Communities Traffic 100

B2B Memes

OCTOBER 21, 2011

It’s no criticism of Kinsman, whose work I admire, that after reading this piece I could only ask in return, “who cares anymore?”. Their effort to use their consumer publication experience to add luster to business-to-business books like Adweek and The Hollywood Reporter failed, he writes, because “useful trumps sexy.”.

B to B 100

B to B Media B2B Ethics 100