So how do Universal Behaviors work? email marketing marketing automation integrated customer management enterprise marketing management customer management customer experience management universal behaviors silverpop engage 'At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month. While the timing is just coincidental, Silverpop’s Universal Behaviors provide more evidence that a new breed of system is emerging. MORE >>

Those are silos that keep marketers from designing fluid, integrated and interactive programs that create a productive buyer experience. In order to accomplish this, we need to focus on the entire process of how all the parts work together, not one silo at a time In reviewing an article in BtoB Magazine, Tech Marketing Budgets Lower Than Expected , I came across this statistic that made me stop and think: "This year, 52% of all marketing program spending will be focused on awareness-building activities, while 48% will be focused on demand generation, according to IDC." MORE >>

This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. It’s the result of 2 years of hard work, and it looks very good. The revamped user interface makes working with Eloqua a lot of fun. Eloqua clearly has a very active user base, and they’re willing to share their experiences. The big news of this event is the launch of Eloqua 10. Here is a preview: Eloqua 10 Campaign Builder (click to enlarge). attended the session with Siteworx, an early adopter of Eloqua 10. They are raving about Eloqua 10. Eloqua University. MORE >>

  Everyone working on their portion of the sales pitch to be sure they are in tune and in the right key – just like an American Idol contest.  As the new buyer experience economy evolves, these so called good old days are faced with extinction.    This rapid transformation into a buyer experience economy is causing many organizations to look at what really matters to buyers.    And what is becoming more evident is that buyers care more about the buying experience than ever before.  The New Buyer Experience Economy. MORE >>

We’re gearing up for Eloqua Experience 2013 , the Modern Marketing event that brings together marketers from different industries and business processes. Here are 5 reasons from former speakers why you should cultivate a role in the Modern Marketing discussion by submitting a speaking proposal for Eloqua Experience 2013!  . Kick the speaking nerves by working collaboratively on your presentation! Eloqua Experience is a hub for best practice exchange. Submit your speaking proposal for Eloqua Experience, Oct. 'by Amanda Batista | Tweet this Imagine it! See it! MORE >>