Customer Experience Matrix

DECEMBER 8, 2006

Dale Wolf’s comment on my Wednesday post suggests hopefully “it could be that CEM recognition is about to get its due” based on the increasing frequency of “customer experience manager” as a job title. So far as I recollect, Customer Experience Management hasn't had its cover yet. But no Customer Experience Management for Dummies.

Work Management 120

Work Management Marketing Management Wikipedia Buzz 120

Biznology

JANUARY 23, 2013

Photo credit: Wikipedia. Traditionally, the first step in list development has been working with a list broker who has experience in your target audience category. LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com.

Acquisitions 80

Acquisitions B2B Marketing Salesforce.com Work Management 80

Outreach

MAY 4, 2018

Let’s dissect how these profound lyrics relate back to my experience using Outreach. The bastion of internet truth, Wikipedia, tells us that a baller is one who has swag and lives an extravagant lifestyle. Let that wash over you for a minute. Move over, Robert Frost; the true poet is here. I wish I was a little bit taller.

Outreach 58

Outreach Salesforce.com Wikipedia Fulfillment 58

Kapost

JANUARY 6, 2017

My friends at Kapost invited me to share my top marketing and sales technology steps to optimize customer experience in B2B SaaS. Customer Experience Operating (CX-OX): Each tool in the stack works together synergistically. Why is this essential for customer experience? Fill in whitespace at the Account, Contact, and Lead level.

Ideal Customer Profiles 95

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 95

Hubspot

AUGUST 31, 2011

Dreamforce is hosted by Salesforce.com, which is an unusually forward-thinking organization that was recently ranked by Forbes as the most innovative company on the planet. Experimenting. The most innovative companies are constantly experimenting with new concepts and new ideas.

Inbound Marketing 28

Inbound Marketing Salesforce.com Wikipedia Customer Satisfaction 28

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40

LeanData

APRIL 8, 2015

There’s a good background story about it on Wikipedia.). ABM applies to every step of the customer acquisition and experience lifecycle — the “full funnel”. Companies like BearingPoint, HP, and Xerox are noted as the early adopters. Others are talking about building the perfect target account list as ABM.

Account Based Marketing 40

Account Based Marketing Top of Funnel Work Management Sales Qualified Leads 40