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Product demos, video libraries, and customer experience

Biznology

It’s clear that B2B buyers want a B2C-like experience. B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. Configuring a video library for a better customer experience.

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4 Effective Marketing Strategies for Complex Products

Marketing Insider Group

Effective marketing strategies for complex products are essential to driving business growth. The strategies help build awareness, boost engagement, provide comprehensive customer experiences, and increase brand loyalty. Every product is different. Traditional marketing starts with the product.

Insiders

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Why Your Product Is Not What You Sell

Marketing Insider Group

Nintendo and Amazon understood the ageless principle that your product is not what you sell. Find out why your product is not what you sell. The Reasoning Behind Why Your Product Is Not What You Sell A lot of marketing is practical psychology. Kodak lost sight of the fact that your product is not what you sell.

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How Personalized Brand Experiences Help Drive Customer Loyalty

Webbiquity

Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A new consumer may try out your product at first on an impulse buy. While product quality remains the primary driver, many other factors influence customer loyalty. Guest post by Mehdi Hussen. Modern consumers are demanding.

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How Product Managers Can Shape Inclusive Futures with UX

Speaker: Bronwen Rees, Author and Lead Product Designer at Xero

We all want a world where everyone has equal access to digital information, just as we want all online experiences to be equitable. Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX. What biases are and how to avoid them.

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How to Deliver a Great B2B Sales Experience

Webbiquity

Offering a stellar B2B sales experience comes with its own share of challenges in 2023. What is B2B Sales Experience? B2B sales is, of course, the process of selling your products/services to other businesses. B2B sales is, of course, the process of selling your products/services to other businesses.

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The Benefits of Using AI Technology in Advertising Production

NuSpark Consulting

AI in TV/Video Design Revolutionizing Production Real-Time Editing and Optimization : AI can perform real-time editing, making it easier to adapt content according to audience reactions. Enhanced Visual Effects : AI-assisted graphics and special effects can achieve a level of sophistication that rivals big-budget productions.

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B2B Distribution Roundtable: The Challenges & Solutions of Buying and Selling

Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski

Based on their combined years of experience in the electrical distribution industry, they will work to showcase the specific obstacles for B2B buyers and sellers and the methods to build a better experience, such as: The Ins and Outs of a project manager’s buying process. Carving out a sales path for a product.

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Learn Today, Sell Tomorrow: Increasing ROI & Conversions Through Search Metrics

Tracking this trend data can demonstrate what content or products offer the most value to your visitors, making it easier to improve upon the user experience as a whole. The right site search solution will help drive traffic by providing relevant results to visitors' search queries.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer relationship. The question is - how do you capture all this?

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Product Managers & UX Research: How Bridging the Experience Gap Can Propel Teams Forward

Speaker: Shakima Jackson-Martinez, Director of Diversity, Equity, and Inclusion, and Kristin Zibell, Director of Research Products and Services

If anyone were to pick up your product and use it, would they feel safe during their experience, or is there a chance they'd be unintentionally harmed by it? If a product is only as good as the team that makes it, then a product will only be as inclusive as the perspectives represented during product development.

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How to Match Online Customers with the Products They Are Searching For

Understanding search intent and getting the right customers in front of the right products is the best way to boost both conversion and the average order value of first-time and return buyers. Working to match site visitors with the relevant content they need improves and personalizes the user experience.

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Why Genentech Is Transforming the Employee Experience for Mental Health Leave

Speaker: Deborah Olson, Lead Strategist, Genentech, a member of the Roche Group & Smita Das, MD, PhD, MPH, Medical Director, Lyra Health

The majority of these employees have difficulty quickly accessing a leave evaluation, further delaying their recovery time and contributing to meaningful loss of productivity for the company. Employees with a severe mental health diagnosis are five times more likely to go on disability leave than their peers.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

This is because most marketing efforts continue to be focused on product solutions and selling the product rather than the needs of their buyers. Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions. What it takes to create winning buyer-driven experiences.

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Best Practices to Boost Marketing Efficiency while Decreasing Cost Per Sale

Speaker: Kristin Hess - Senior Product Marketing Manager, Drift; Will Lyon - Head of Vertical Marketing, 6sense

Now that we know digital selling is the new norm, how can we ensure our website is doing as much of the leg work as possible for us - even in the midst of economic challenges?