Writing on the Web

OCTOBER 28, 2015

Are you building a product funnel on your blog? In my recent blog posts, I’ve been talking about ways to earn money blogging using two different methods: Sell products directly through your blog (or website). Sell products or services because of your blog , or indirectly. Share with readers what outcomes your clients achieved.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

JUNE 26, 2015

Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JUNE 26, 2015

Here’s a great example: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Does social validation work for businesses selling services and experiences?

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

OCTOBER 30, 2013

Visual design is critical to every page you have, but never is it more important than helping your readers and customers understand your products and services. I researched this and found a new studio with very reasonable prices: wizMotions.com. I wrote about my first experience with this company when they were called Hypnovid.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

APRIL 6, 2016

Excellent products and services that deliver much more than expected, worth the price. They don’t care about the research literature as much as they care about stories from real people who experience coaching and companies who get bottom line profitable results. Busy executives want the bottom line.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

AUGUST 5, 2011

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Do these same persuasion tactics work for sites and businesses that aren’t selling physical products?

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

JULY 28, 2010

Here’s why: Customer ratings and reviews are one of the ways we decide and choose to buy products online. If there are two pairs of shoes I’ve selected for my size and price, I’ll go with the one that has 5 stars over 4. Does social validation work for businesses selling services and experiences?

Ning 100

Ning Trigger Marketing Digg Buzz 100