Valasys

SEPTEMBER 20, 2023

Introduction Have you ever listened to a lecture, TED Talk, or presentation and noticed how the speaker uses real-life experiences and stories to convey the message? When it comes to content marketing, you want to ensure that your audience connects with your product or service, and storytelling may help you achieve that goal.

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Storytelling Content Marketing Branding Brand Identity 59

Content Marketing Institute

JUNE 1, 2018

in creating great customer experiences.”. Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. But that’s OK.

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Storytelling Advertising Mediums Advertising Agencies Paid Search Agency 111

Sword and the Script | B2B

JANUARY 25, 2020

Like many in PR, I’ve had debated many times over the years, and the reason is that storytelling works. As it is on the occasional Saturday, I present several links wrapped around a theme and worthy of your attention. 1) What is storytelling? 1) What is storytelling? 2) Why storytelling works: The Angel’s Cocktail.

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Storytelling Examples PR Trigger Marketing 79

Biznology

MAY 13, 2019

Honesty is even more important than customer experience with a brand, as fewer social media users (45%) complained about a bad product experience. Storytelling works because it engages, a real challenge in our saturated world of data obsession, extreme clutter, volatility, and the decline of trust and credibility.

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Storytelling Branding Brand Identity Ethics 123

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. It was by far the both exhilarating and nerve wracking experience of my professional life. Therein lies the importance of keynote presentations : to be effective, they should be educational and entertaining. Glad you asked.

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Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique. Here’s why.

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Seismic

MARCH 4, 2021

The best companies today are great storytellers. Among B2B marketers, storytelling is a buzzword that’s often assumed to be the narrative that brands tell their buyer. The first part of storytelling is connecting with the buyer. Storytelling is about putting your best foot forward in the medium where your buyer is.

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Digilant

JULY 7, 2022

While the subject matter may require a certain formality, a cautious tone, and unglamorous language, that doesn’t mean that storytelling in healthcare has to feel like a doctor’s waiting room. Advertisers often experience tunnel vision when handling healthcare topics. What Makes Storytelling Effective in a Healthcare Setting?

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Lattice

MAY 31, 2016

Multiple sessions touched on the need for companies to use advanced analytics to support the creation of engaging, personalized buyers journeys that will enhance the customer experience and ultimately lead to more purchases. I’ve talked before about how I think there needs to be a resurgence of storytelling in the B2B world.

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Webbiquity

JUNE 20, 2023

By weaving together compelling visuals and concise storytelling, explainer videos are the perfect medium to grab your audience’s attention and immerse them in the world of your solution. To create impactful testimonial videos, focus on authenticity and storytelling.

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Marketing Interactions

APRIL 26, 2022

What is it that puts the humanness in business experiences? The point is that to be more human—which results in building trust—requires that our audiences “feel” the experience is human—not that it actually is human-to-human. This is a huge opportunity for how we develop humanness in B2B content experiences.

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Biznology

JUNE 13, 2017

It’s About Narrative, It’s About Storytelling. It’s about the narrative, it’s about storytelling. In my experience, bloggers and influencers are extremely proud and protective of their own reputation. The post The art of narrative storytelling via social media marketing appeared first on Biznology.

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Social Media Storytelling Social Marketing Work Management 179

Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience? All these customer touchpoints contribute to shaping the overall brand experience and leaving a lasting impression.

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Work Management Marketing AI Branding Brand Identity 113

DivvyHQ

DECEMBER 6, 2022

From personal anecdotes to light banter, we'll show you what it takes to craft a winning presentation. Check out our latest blog post from guest contributor Jenna Bunnell, Senior Manager for Content Marketing at Dialpad, on how to write an engaging script!

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The Lead Agency

MAY 25, 2023

While any company can say they have a great offering, a well-written case study that showcases your past successes and clients’ real experiences in their own words shows that your claims aren’t just sales talk – they’re the reality. The goal is to present your case study in a way that’s accessible and reader-friendly for your target audience.

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Case Study Case Studies Storytelling Studies 62

Marketing Insider Group

APRIL 15, 2024

They’re not just creating content; they’re crafting experiences, sharing knowledge, and building communities that businesses want to be a part of. By combining industry expertise with a knack for storytelling , B2B creators are setting new standards for how businesses communicate and connect.

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Enterprise Management B2B B2B Thought Leadership SMB 234

Martech Advisor

DECEMBER 3, 2019

Storytelling in marketing works because it engages your audience, evokes an emotional response, and guides them through their buyer’s journey. In this article, we share a few ideas to combine classic storytelling techniques with modern marketing to win over your audience in 2020. The Hero’s Journey.

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Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. In an era dominated by smartphones and constant connectivity, consumers expect instant access to information and seamless user experiences. What’s working?

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Webbiquity

OCTOBER 14, 2014

How can you get and keep a roomful of people engaged with your presentation? Jane Porter passes along five valuable tips from master storyteller Kevin Allison. The Science Behind Storytelling — and Why It Matters by The Official SlideShare Blog. 15 Presentation & Public Speaking Tips that Rock by Content Marketing Institute.

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Marketing Insider Group

NOVEMBER 28, 2022

This was the title of a presentation I was giving about 10 years ago. I probably delivered a version of this presentation 100 times, in 20 different places. This is the title of another presentation I delivered all over the world. Helpful content , Thought Leadership , and brand storytelling are the new game for marketers.

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Paid Search Agency Planning Demand Generation Agencies Advertising Agencies 322

Convince & Convert

APRIL 12, 2024

Gather results from said experiment to have proof of concept. Assess and optimize KPI’s to include learnings and insights Data Storytelling – Create a system and standard for pulling and measuring data for consistency purposes. Data Storytelling is Key How do you use data to educate, tell a story, and make an impact?

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Social Media ROI Media Cross-Selling 135

Content Marketing Institute

AUGUST 2, 2018

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If But at the end of the day, content marketing is storytelling ,” Heather says. “We Recall your original objective.

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PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

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Storytelling B2B Work Management Marketing Management 76

Kaon

DECEMBER 15, 2015

Those opening seconds are critical in holding the attention of your customers; therefore, your sales presentation needs to be compelling and relevant to each unique audience. it is critical to deliver compelling presentations that tell your product story right the first time. Uniform messaging and branding across the organisation.

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EveryoneSocial

MAY 4, 2020

Whether you work in the marketing department or not, you’ve probably heard more industry experts and brands focused on storytelling. Brand storytelling has been around for years and you probably have numerous companies in your mind right now that tell great stories that often reflect their mission or brand values. .

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Storytelling Paid Search Agency Mobile Advertising Marketing & Strategy 70

Digital Marketing World Forum

MAY 16, 2019

“It’s all about the storytelling – everything we do. Storytelling is at the centre.” It was the idea of storytelling that Nucco Brain was founded on almost six years ago – that brands could communicate better with people by finding their story and telling it well than with fancy taglines and flashy TVCs.

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Storytelling Media Television marketing Social Media 54

Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

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Storytelling Trends Planning Paid Search Agency 53

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

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Storytelling Branding Brand Identity Budget Programs 120

Marketing Insider Group

JULY 27, 2015

Well I know there is more value to effective storytelling over hard selling and cold calling. But I’ve never seen anything close to a scientific experiment that quantified the value of stories over cold, hard facts. I love making connections with anyone in the content game, but Michele started talking about storytelling.

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Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. 92% of consumers agree that every interaction with a brand matters and the entire customer experience should be excellent. Brand Storytelling. Personalized emails get much higher open rates.

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Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. And they knew it too. Back then, the stakes were relatively low.

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Tips Marketing Proposals Peer-to-peer Case Studies 97

Contently

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. All of this cements the fact that experience design will continue to shift, technologies will evolve, and audiences will have higher expectations for remote events. Storytelling that stands out.

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Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

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Storytelling B2B Work Management Marketing Management 62

Top Rank Marketing

OCTOBER 18, 2023

In an age where the allure of artificial intelligence (AI) has captured the attention of so many of us in the B2B marketing industry, the essence of authentic human connection in storytelling is more important than ever. That said, those that have skills at strategy, creativity and storytelling will come out on top.”

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Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

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Heinz Marketing

SEPTEMBER 26, 2023

” Whether it’s a reference to a recent industry trend, a problem-solving approach, or a shared experience, the more relevant your opening is to your audience, the more likely they are to engage with your content. Storytelling as a Cold Open Technique Storytelling is a tried-and-true method for engaging B2B audiences.

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Content Standard

DECEMBER 12, 2017

The way content marketers talked about social media storytelling made it sound whimsical and impassioned. And at the very top of it all, brand storytelling as an ultimate goal felt like the purest, most authentic marketing practice that anyone could pursue. Storytelling is a practice nearly as old as mankind itself.

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