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WriteSpark
NOVEMBER 6, 2013
You''ve asked every colleague, ad agency person, friend, relative, neighbor, and dog you know. And still you haven''t been able to find a freelance copywriter who has that magic combination of good writing skills and strong knowledge of your technology. Here''s how to winnow that list to the writers who may be a good match.
WriteSpark
NOVEMBER 6, 2013
You've asked every colleague, ad agency person, friend, relative, neighbor, and dog you know. And still you haven't been able to find a freelance copywriter who has that magic combination of good writing skills and strong knowledge of your technology. Here's how to winnow that list to the writers who may be a good match.
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WriteSpark
MAY 4, 2011
You may be perfectly happy with your current in-house and freelance resources for writing. But not all writers can write everything well, in spite of their optimistic willingness to try. You need a writer with experience in certain project types, vertical industries, or writing styles. If so, great!
WriteSpark
MAY 4, 2011
You may be perfectly happy with your current in-house and freelance resources for writing. But not all writers can write everything well, in spite of their optimistic willingness to try. You need a writer with experience in certain project types, vertical industries, or writing styles. If so, great!
WriteSpark
AUGUST 19, 2008
Technical writer" is an easy-to-remember term that many people apply to anyone who writes about technology topics. Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications.
WriteSpark
SEPTEMBER 7, 2010
A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter. Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials.
WriteSpark
SEPTEMBER 7, 2010
A few techniques: Give a byline for key content to your technical experts, even if they receive writing help from a copywriter. Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials.
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