Writing on the Web

DECEMBER 28, 2016

The great thing about advertising via social media is the personal interaction between the potential customer and service. It’s upgrading the user experience and quality of social assets that are using video. It’s good practice to update your page with regular posts. Paid Advertising. Video Content.

Paid Content 205

Paid Content Social Media Media Ideal Customer Profiles 205

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Does social validation work for businesses selling services and experiences? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

MAY 27, 2015

In fact, I’m proud to announce that my Australian client Di Worrall is gathering several book awards on the two books I helped her with last year: The e-lit awards: The Personal Accountability Code took out the gold medal for the best publication in the self-help category. What’s been your experience? Congratulations, Di!

Thought Leadership 100

Thought Leadership Amazon Act-On Consulting 100

Writing on the Web

JUNE 26, 2015

This week I got a call from a person who wanted to buy a subscription to executive coach articles to use for her new newsletter. Does social validation work for businesses selling services and experiences? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Trigger Marketing 100

Trigger Marketing Amazon Validation Click Rate 100

Writing on the Web

JUNE 4, 2015

List, define, and elucidate the key problem people experience with this topic. Use your own experiences as a professional and your own perspective. This can include your own personal story of a turning point in your life. You have some experience with both success and failure. What are your thoughts?

Barriers 100

Barriers Amazon Lead Scoring Lead Ranking 100

Writing on the Web

FEBRUARY 17, 2014

” Hall lists five elements that end up being neglected in ghostwritten leadership content: Their unique personal experiences. Their personality. If you lean toward the idea that it’s worth the time you save, then know that your content will lack these not-so-minor details.” Their credibility. Their passion.

Thought Leadership 100

Thought Leadership Content Loyalty Hubspot 100

Writing on the Web

FEBRUARY 13, 2013

Problem : Finding the line between personal and business. Sometimes it’s hard to decide where to include personal experiences and anecdotes into your blog posts. Do you keep it strictly business, or do you try to relate to your readers on a personal level? How much is too much?

Business Blogging 100

Business Blogging Custom Publishing Traffic Rules 100

Writing on the Web

MAY 9, 2011

Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? Let’s say you’re a professional coach with experience that matches Joe’s needs. One is personal: it talks about a real person and what he reports. He’s not a psychologist.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

DECEMBER 2, 2015

An emotional connection is forged when your reader experiences being on the same ‘wave length’ as you. You don’t have to hide yourself, but when you express your personal perspectives, be ready to admit that it’s your perspective and you know that there are many other people from different backgrounds and different perspectives.

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

Writing on the Web

JANUARY 3, 2014

List, define, and elucidate the key problem people experience with this topic. Use your own experiences as a professional and your own perspective. This can include your own personal story of a turning point in your life. You have some experience with both success and failure. Ask ‘ what if?’ Include a call to action.

Barriers 100

Barriers Amazon Sample Marketing Report 100

Writing on the Web

AUGUST 19, 2011

In other words, a ‘feeling’ person will pick up on emotions, personal sensations, memories, and imagine themselves experiencing something in the moment. A ‘thinking’ person will take new information and conceptualize how it fits into existing knowledge. Experimenting, building, creating usability. Making connections.

Education 100

Education Blogger Business Blogging Analytics 100

Writing on the Web

JANUARY 13, 2014

Write down 3 – 5 of your most compelling stories , ideas, nuggets, mistakes, or experiences you think interest your readers. By all means, put as much of your own personality, charm, wit, and intelligence into your book and tell your own stories. What’s your point? Keep the focus on your readers.

Act-On 100

Act-On Tagging Order Practices 100

Writing on the Web

JANUARY 10, 2014

An expert, more generally, is a person with extensive knowledge or ability based on research, experience, or occupation and in a particular area of study. Writing and publishing an ebook doesn’t make you an expert, but it certainly shows your knowledge, experience and value as such.

Peer-to-peer 100

Peer-to-peer Amazon Wikipedia Domain 100

Writing on the Web

AUGUST 5, 2011

This weekend I got a call from a person who wanted to buy a subscription to executive coach articles to use for his newsletter. Does social validation work for businesses selling services and experiences? One was a product, the other an experience, and they wanted to compare selling volume when recommendations were used.

Amazon 100

Amazon Validation Click Rate Tactics 100

Writing on the Web

MARCH 6, 2013

Originally coined by Michael Merzenich , cognitive fitness refers to the capacity of a person to meet the intellectual demands of life. Like personal trainers and nutritionists, you could aim to vastly improve the quality of your work and productivity through brain coaching. It is evident in an ability to: Assimilate information.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

FEBRUARY 14, 2011

In his best-selling book Story: Substance, Structure, Style, and the Principles of Screenwriting , published in 1997 by Harper-Collins, master screenwriter Robert McKee argues that stories “fulfill a profound human need to grasp the patterns of living—not merely as an intellectual exercise, but within a very personal, emotional experience.”.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

JUNE 16, 2015

Great blog post ideas may flow, but every great writer experiences a block at some time. You can also find him on Twitter , Google+ and his personal blog. Are they missing any opportunities to meet their readers’ needs? What keywords are they using? It might inspire you in creating your own original content.

Generation 100

Generation Keywords Adwords SERP 100

Writing on the Web

JANUARY 14, 2011

They don’t think they have a personal story to tell that’s worthy of people’s attention. I tried to hide the fact that I was not long out of graduate school and was sole-proprietor of a writing service with only 6-month’s Internet experience. I avoided getting personal. I was embarrassed. Find a way.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. But there’s always more to the story than that: Why did he personally spend considerable time, energy and money creating what he did? People pay attention when you tell client stories or share your own personal experiences.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 11, 2014

Be sure to use personal pronouns in your story (“I” statements) and talk about experiences with clients. Consider writing one compelling story , about 1000 words, that will engage your readers. The topic or theme can be incorporated in the headline. Use images that evoke curiosity, humor or desire. Include a call to action.

Newsletter 100

Newsletter Tips Business Banners 100

Writing on the Web

JUNE 11, 2010

Fernandez is a blind person who’s trying to navigate the Web, read blogs and leave comments. I am a blind person trying to make it on the internet for over two years now, but its been a total nightmare for me due to the lack of accessibility [for blind people] on the ‘Net. I had been out of the office for several hours.

Internet Marketing 100

Internet Marketing Tagging Business Blogging Social Media 100

Writing on the Web

OCTOBER 10, 2012

Address things like foul language, shameless promotion, personal attacks and political commentary. If the person continues to ignore your requests, go ahead and block him or her. End posts with an open-ended question, asking readers to tell you about their own experiences with the issue. 5 Uses for Your Business Blog.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

DECEMBER 6, 2011

If they can make changes this profound, certainly you can rewire your writing process, even if it’s deeply entrenched from higher education, professional experience or other neural programming. This style of writing allows you to engage more personally. It encourages you to tap into the “what sounds right?”

Rules 100

Rules Education Interactive Marketing Conversion 100

Writing on the Web

JANUARY 11, 2011

On a blog, it’s easier to do since it’s a personal communication tool. It’s easy to share client experiences and stories about the work you do. A deeply personal story (a tragedy, a rags-to-riches example). Personalize it with names even if they need to be altered. History and mythology. Keep it simple.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

APRIL 18, 2011

You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context. This means you’ve either got to add your own stories, or introduce it with a personal note. (Or Tell a story about a real person that illustrates the concepts in the article. Draw a picture for them.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

NOVEMBER 8, 2010

I know this from personal experience. What has been your experience with appealing to the mature consumer? … I’m talking about mature in the sense of years, not personalities. Something’s wrong with the way marketers are trying to reach people over 65. Blog this on Blogger.

Peer-to-peer 100

Peer-to-peer Digg Urgency Marketing Buzz 100

Writing on the Web

SEPTEMBER 8, 2010

One Sunday afternoon, splayed on the couch watching a marathon run of America’s Next Top Model , I started thinking about what, exactly, is it that makes these shows so attention grabbing, and what can I take away from the experience to get more readers reading my own blogs? People love personal stories. Probably not.

Blogger 100

Blogger Digg Buzz Business Blogging 100

Writing on the Web

AUGUST 23, 2010

You need to be blogging 2-3 times a week, submitting articles to directories, participating on LinkedIn , Twitter , and Facebook … impossible for one person to manage and still have a life. Somethings like social media updating and article submissions can be handled by a V.A. Good help is hard to find , as they say.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

AUGUST 14, 2013

Charles Parker , for example, is an excellent psychiatrist and certainly not the only one with years of experience treating people with ADHD – attention deficit disorders. I know him personally because I helped him get started blogging. Dr. Parker’s blog is at CorePsych.

Training 100

Training Business Blogging Internet Marketing Work Management 100

Writing on the Web

JANUARY 23, 2013

Here’s my typical blog writing experience: Up early when brain is freshest, check ESPN for tennis matches. Second paragraph either expands on the problem, or diverges off into a small story or personal anecdote. It’s part of content marketing with blogs, but it can be easier and more fun if you make it so. Check email.

Content Marketing 100

Content Marketing Content Guidelines Keywords 100

Writing on the Web

JANUARY 12, 2011

Stories impose meaning on chaos and organize and give context to our sensory experiences. Most of us are intimidated when it comes to having to write something personal and public. It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? So we make things up.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

MAY 25, 2011

Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling. Get a picture of the person reading your blog, in your mind’s eye.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

MARCH 28, 2012

Your blog can be the voice of your company, allowing you to relay information in a more personal way. He specializes in B2B and B2C marketing, with experience in informational blog posts, press releases, and website content that emphasizes Search Engine Optimization. Blog Content: Are you personal… or all business?

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

FEBRUARY 19, 2014

The average person needs at least two hours to complete all the tasks necessary for one blog post, and should be publishing 2-3 times a week. I’d love to hear about your experiences with business blogging. Publishing a quality blog requires time and effort. What do you think? Does it still make sense for companies to blog?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

NOVEMBER 10, 2010

That’s 3 1/2 times as much talking… A woman has more active mirror neurons , and a greater capacity to experience empathy. Personal development (in this case self-esteem and daughters). Personal development for themselves and their families. A man says approximately 2,000 words a day, a woman 7,000. Core values.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

OCTOBER 11, 2010

Biases vary from person to person – for example as a function of the person’s group memberships, the dominance of a person’s membership group in society, consciously held attitudes, and the level of bias existing in the immediate environment.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

JANUARY 26, 2011

I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. Yet, life goes on, and for the most part our experience south of the border has been delightful for many reasons. Violence touches the lives of many everywhere.

Digg 100

Digg Wikipedia Buzz Blogger 100