Do You Need a Long-Form or Short-Form Copywriter?
AUGUST 13, 2013
Indeed, some freelance writers promote themselves as the one person who can take care of all your copywriting needs. It''s easy to understand that writing white papers requires much more skill and experience than writing social media updates. The factors below will help you evaluate the skills and experience of job candidates and freelance writers. Sounds good, right?
When You Can't Find a Writer Who Knows Your Technology
NOVEMBER 6, 2013
You''ve asked every colleague, ad agency person, friend, relative, neighbor, and dog you know. You''ll likely need to consider working with a technical copywriter who has good skills and relevant experience, but who will need training in your particular subject matter. Look for the writer''s experience with other clients in your industry or, if helpful, in your customers'' industry.
Good Writers: You Can Never Know Too Many
MAY 4, 2011
You need a writer with experience in certain project types, vertical industries, or writing styles. The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. You may be perfectly happy with your current in-house and freelance resources for writing. If so, great! How can you find those writers?
Who Are Your Thought Leaders, Really?
SEPTEMBER 7, 2010
Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. Standard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." Reader reaction: "Oh yeah? Who is doing the thinking and what makes them so smart?"
Staffing and Launching Your Content Marketing Program
experiences as publishers and the work we’ve done. The funda- mentals of voice comes down to a personality—priori- tizing a set of traits that comprise an identity, and then. personality of, well, an actual person (the Supreme Court. The logical question now is, “So what personality traits. In different ways, they’re all a kind of person. media experiences.
Customer Experience, Transformation and Personalization at #MME16
MAY 3, 2016
Thinking about last week’s Oracle Modern Marketing Experience #MME16, there were three themes that stood out to me – Customer Experience, Digital Transformation and Personalization. He discussed disruption, entrepreneurship, advocacy, and custom experience. His experience boasted that customer experience is the key to maintaining any brand.
Connecting the customer experience
SEPTEMBER 16, 2014
Enabling great customer experiences and optimizing processes and interactions across all touchpoints in a consistent and human, customer-centric way leads to marketing and business success. And it increasingly revolves around personal, personalized and at the same time connected and integrated approaches. Integrated marketing customer experience single customer view
#Personalized Mona Lisa #Marketing #Humor #Fail
Customer Experience Matrix
MAY 27, 2016
Dear Internet, I was disappointed but not wholly surprised that you didn’t find Wednesday's post with Personalized Mona Lisa as self-evidently hilarious as I did. And, while I know that explaining something never convinces anyone that it’s really funny, I think Personalized Mona Lisa has enough serious content to justify further discussion. So here goes. Let’s start at the beginning.
[Infographic] Why Creating A Personal Online Experience Is Critical
Modern B2B Marketing
MAY 19, 2016
And these buyers not only expect your website to be a resource, but they expect it to be personal, especially if you already have a relationship with them. Web Personalization: A Critical Tool for Every Marketer. It all starts with web personalization. Effective web personalization makes real-time changes to your website based on the attributes of your visitors.
Content Marketing 2016: Staffing, Measurement, and Effectiveness
Companies interested in experimenting. of only hiring one person to run an entire operation. to be set up for success: one person focused on strategy, another to handle execution, and a third to deal with. still experimenting with different options. Copyright © 2015 Contently. All rights reserved. contently.comBy Jordan Teicher Content. Marketing. Introduction II. While.
Use Buyer Persona Research To Improve B2B Customer Experience
JUNE 5, 2016
Customer experience has been and will continue to be one of the major influences on how buyers make choices. Recent research by SiriusDecisions found that for 80% of B2B buyers surveyed, customer experience counted as the top significant reason why they chose to work with a specific provider over another. Experience, by nature, is highly personal and subjective.
The B2B Marketing Value of a Personalized Customer Experience [Interview]
MARCH 8, 2016
The “Making Personalization Possible” report from the CMO Council discovered that as more marketers shift their focus to personalization, they are hopeful that their efforts will pay off. About 68 percent of marketers said they planned to optimize the customer experience through better client data and analytics. Personalized experiences online and offline (44 percent).
Oracle to Acquire BlueKai Data Management So Marketers Can Personalize Customer Experiences
It's All About Revenue
FEBRUARY 24, 2014
As part of our evolving commitment to helping modern marketers enhance all interactions, this acquisition is another step toward the improvement of personalized marketing programs and customer experience. Data can do a lot of helpful services to your business, and to the experience of your customers. Enhance your audience’s experiences. Manage evolving data sources.
The Humanization of User Experiences: the Emotional and Personal Must
JULY 26, 2011
Towards human user experiences and touch points. One of the areas is the user experience. While user-centred design, usability and user experiences have been always widely advocated, as Econsultancy states, the actual budgets to make the digital touch points ‘user experience centric’ just relatively recently started going up. How genuinely human can a business be?
Evangelizing a Content Marketing Program
person to tell the company’s story, even though he. short film series, “Year of Surprises”; a personalized. and more of an emphasis on user experience. have a personal plane or a flying car.” “ We are a science, tech, innovation. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III.
Overcoming The Content Personalization Challenge With Buyer Persona Research
APRIL 17, 2016
It is clear that one of the top challenges facing marketing, especially B2B marketing, is the ability to connect with potential buyers on a personal level. Recent surveys of marketing professionals by Rapt Media , Forrester , Seismic, SAP , IBM , and others all indicate that content personalization remains the biggest challenge for marketers this year and for the foreseeable future.
How to Make Audience Segmentation Truly Personal
OCTOBER 27, 2015
So the big question is: How do you get the right content to the right person? When this is done on an individual level it is called personalization. Defining “segmentation” and “personalization” Segmentation and personalization are two different aspects – and, some might say, different generations – of online marketing. How much is enough?
5 Ways to Win with Web Personalization
Modern B2B Marketing
JULY 13, 2016
Author: Jessica Minasian Here’s a public service announcement for all of my fellow marketers: you should crave web personalization. This not-so-secret weapon is essentially a web-based engagement application that empowers you to create real-time, personalized interactions with your audience. Web personalization is gaining a lot of traction among marketers and for good reason.
Your own personal Fappening
SEPTEMBER 9, 2014
While the storm surrounding the leak of the intimate and personal photos of 101 starlets, actresses, singers, and athletes seems to be abating, the Gigabytes of collected photos and videos, ranging from PG-13 to X, will never be erased off the Internet. The post Your own personal Fappening appeared first on Biznology. The Fappening is Not Unique to Celebrities. OK, back down to earth.
Definitive Guide to Planning a New Content Initiative
Our goal is to create a personalized, educational, and, most of. all, fun experience for all women who are looking to get their daily dose of beauty. personalized, educational, and, most of all, fun experience (content product) for all. term experiment, or a never-ending channel? Learn about their skepticisms and their resulting experience. the “what”.
A Special Message for You: The Power of Personalized Marketing
grow - Practical Marketing Solutions
FEBRUARY 11, 2016
The answer: relevance and personalization. There’s Power in Getting Personal. Personalized marketing involves targeting your messages, products or services to an individual customer based on data you’ve collected about them (or about a like-minded group of customers). And yet only 31 percent of marketers use data to enhance the customer experience. Great. Why his?
How to Blog for Your Business Using Personality
Writing on the Web
DECEMBER 16, 2015
Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters. If you’re writing for business, you want to connect with your readers by using personal stories. But how much is too much? Don’t go overboard.
Personalize the Online Experience for Prospective Students
JANUARY 7, 2016
We’ll bet you find the latter a more pleasing and powerful experience that you'll remember long after you left the site. What can an education marketer do to create a personal experience that keeps visitors glued to your school's website? A lot. Ways to Personalize Within Your Online Community. How to Personalize the Experience For Prospective Students.
Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
It's All About Revenue
MARCH 26, 2015
As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 In these sessions, these specialists (which include highly regarded luminaries such as Jay Baer, Doug Kessler, Noah Kagan and Rand Fishkin) tear apart websites and landing pages that were submitted by brave and thick-skinned marketers looking for suggestions to improve the user experience for visitors as well as to optimize for conversion. Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. Follow Tony on Twitter @tones810.
Content Marketing Playbook: Strategy and Roadmap
person who is in no way connected to GE, interested in GE, or [who]. our experience, we’ve found that pursuing more than. they’ll get smaller, and everybody will have a person- al plane or a flying car. In his experience, this step is where the content. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. years prior.
Why Customer Experience is the Hot New Thing in Marketing
FEBRUARY 11, 2016
“The customer experience is the next competitive battleground.”. That sort of holistic view – of ensuring customers are always well treated no matter what stage of the buying cycle they’re in – is at the core of the customer experience ideal. And even recently we’ve seen several new-ish terms that describe what a great customer experience aims to achieve. Really, really good.
Why Personalization Is A Must For The Mobile Customer Experience
JULY 26, 2016
You may have heard this statistic about the importance of the customer experience, but it is certainly worth a reminder – “By 2020, the customer experience will overtake price and product as the key brand differentiator.” ” In fact, 86% of buyers are already willing to pay more for a better customer experience. It doesn’t matter what industry you are in, The post Why Personalization Is A Must For The Mobile Customer Experience appeared first on Opentopic. Cognitive Technology
What Does Personalization Mean in Marketing?
JANUARY 11, 2016
We’ve been hearing about marketing personalization for a while now and are even told that customers demand and expect a level of personalization that few retailers can deliver. But what exactly does “marketing personalization” mean? That is, unless a person visited within the past 30 days, you may not know that they were returning at all.
The Psychology of Personalization: Why We Crave Customized Experiences
NOVEMBER 10, 2014
During the Dark Ages, consumers didn’t get personalized recommendations based on their past purchases. Nor did they receive personalized recommendations for new music, movies, or TV shows based on what they’d already listened to and watched. But my underlying point here is that people prefer -- and often crave -- personalized experiences. The Dark Ages. No Netflix.
Content Methodology: A Best Practices Report
blanche to experiment with 20 to 30 percent of the content they produce. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. stories per person • Total attention time • Total people • Total social actions • Avg. Content. Methodology: A Best. Practices Report Copyright © 2016 Contently. All rights reserved. Definition II. In the.
Personalizing With Purpose
Buzz Marketing for Technology
DECEMBER 19, 2012
Posted in CRM eCommerce Personalization. Yet, while Internet businesses have made great progress in catching up with more traditional sales outlets in terms of the breadth and sophistication of their product offerings and how they are presented online, they have failed to integrate their CRM activities, which limits their impact as they try to personalize promotional offers. billion.
Pulling our pants down: Personal branding with Chris Brogan
grow - Practical Marketing Solutions
APRIL 28, 2016
How do you stand out in a world of overwhelming information density? I’m convinced that branding — and specifically personal branding — is more important than ever. There is no one on the web better prepared to talk about this fact than Chris Brogan. I had the pleasure of having an amazing conversation with Chris about the current state of personal branding on the web.
Introducing The Definitive Guide to Web Personalization
Modern B2B Marketing
MARCH 9, 2016
Marketers now know and understand that effective email marketing is targeted and personal. Every day, marketers are ignoring their own best practices and offering the exact same experience to every website visitor, every time they arrive—regardless of their behavior or attributes. And that’s where web personalization comes in. What Is Web Personalization?
Are Three Quarters of CMOs Wrong About Customer Experience?
It's All About Revenue
JULY 5, 2016
Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. Well, according to a recent article on Marketing Charts , when asked to name their top 5 attributes and elements of the customer experience over 170 senior marketing leaders chose these: The top five identified in order were: (in descending order). 5.
B2B Marketing Trends for 2016
And they expect an optimized customer experience from end to end. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. Better targeting, retargeting, and website personalization will replace the omnivore approach. So, how do you personalize marketing? employees build personal brands. experience the brand.
The overlooked role of emotion in brand experience
SEPTEMBER 14, 2015
While CRM systems have been around for many years, in my experience, among the companies who invest in them, only a few have grasped their true purpose. For a business or a brand to “wrap its head around” the idea of an ongoing conversation with the customer, we are best served by taking a closer look at the role of the brand in experience management and contact management.