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WRITESPARK SEPTEMBER 7, 2010 Who Are Your Thought Leaders, Really? Include an author's profile, with information about the person's job role, industry experience, education, awards, and other credentials. Standard corporate line: "We are the thought leaders in (fill in topic/technology/industry)." Reader reaction: "Oh yeah? Who is doing the thinking and what makes them so smart?" MORE >>	WRITESPARK MAY 4, 2011 Good Writers: You Can Never Know Too Many You need a writer with experience in certain project types, vertical industries, or writing styles. The person's contact information is usually displayed as part of the mini profile in this view, or click on the name to look at the complete profile. You may be perfectly happy with your current in-house and freelance resources for writing. If so, great! How can you find those writers? MORE >>	RECENT POSTS MAY 4, 2011 \| WRITESPARK Good Writers: You Can Never Know Too Many SEPTEMBER 7, 2010 \| WRITESPARK Who Are Your Thought Leaders, Really? JULY 20, 2010 \| WRITESPARK How to Tell When You Have a Good Freelance Copywriter AUGUST 19, 2008 \| WRITESPARK Technical Writer or Technical Copywriter? What's the Difference?
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WRITESPARK JULY 20, 2010 How to Tell When You Have a Good Freelance Copywriter Given the ever-changing economy, outsourcing of marketing functions, and personal desires for a flexible lifestyle, more people are promoting themselves as freelance copywriters. One benefit of working with freelance copywriters is the fresh perspective and broad experience they can bring to your projects. Consider the factors below. Quality of the work. The "gets it" factor. MORE >>	WRITESPARK AUGUST 19, 2008 Technical Writer or Technical Copywriter? What's the Difference? Among writers however, "technical writer" has a specific definition, with experience and skills that typically aren't suited to sales materials, PR projects, and other marketing communications. Writing styles are standardized and allow little opportunity for variety or creative messaging Communications Experience. By using the factors above to review the person's project experience and skills list, you can easily verify whether that candidate is the best match to your needs. WriteSpark Tech Marcom Insights. Case Studies. TrackBack. MORE >>
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