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Industrial Marketing Today
JUNE 2, 2014
Those two statements are based on my personal experience of working with and marketing to engineers for the past 25+ years. It’s a myth that engineers hate marketing. What they definitely don’t want is more meaningless marketing fluff. I’m a Mechanical Engineer myself and passionate about marketing. This is only a content summary.
Industrial Marketing Today
MARCH 3, 2012
Invite customers to post their experiences using your products (Be prepared for the good, bad and the ugly). Ask your design engineers to talk about their experiences during product development. Report on your personal experiences and observations at a recent trade show. Post unbiased product reviews (Distributors).
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Industrial Marketing Today
APRIL 23, 2012
Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will. I’ll go out on a limb and state that content marketing for engineers is different.
Industrial Marketing Today
JULY 7, 2011
In my experience that does not happen often enough and the end result is usually the industrial distributor blaming his Website for not producing enough leads and sales. You can even save your personalized list for future reference. The C2A is typically a toll-free number pasted all over the site in a large font.
Industrial Marketing Today
AUGUST 26, 2011
They provide examples of how the target audience behaves in their personal lives where they TiVo through commercials, use caller ID to ignore telemarketing calls, direct mail pieces go straight to trash and of course, nobody ever reads a newspaper or a trade magazine anymore. That is not always the case in the industrial sector.
Industrial Marketing Today
SEPTEMBER 27, 2010
The first type uses a self-serve model and is typically completed in the very first sales interaction, be it in person or online. The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are).
Industrial Marketing Today
JUNE 22, 2012
I have had many conversations where I have heard the other person tell me that they’ve never had to actively market their products and services before. (See Manufacturers Need Lead Management to Close the RFQ Gap ). Industrial companies are having a difficult time adjusting their mindset to the new realities of buyer behavior.
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