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How to Achieve Email Authenticity

eTrigue

Personalize Personalization starts with segmentation, but shouldn’t exclude the small details. In a study , personalized subject lines increased open rates as much as 41.8 Provide value Increasingly, email inboxes are becoming another to do list — pay this bill, RSVP to this event, answer this person, meet this deadline.

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Email Marketing vs. Marketing Automation

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Let’s Talk Automation Marketing automation builds on basic email marketing by providing a means to deliver mass customization of your messages to reach the right person, at the right time and to track the results. So while email marketing is powerful, it could use a boost of automation. In the end, the gains are worth it.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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Digital experiences are the same. Like a restaurant server visiting your dining table for the first time, it should present all the relevant information — gratitude for showing up, who you are, what they can expect from you (type of content, frequency of contact), as well as the showcase of a little personality. Keep it light.

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How to Use Short Captivating Videos to Boost Sales

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Short captivating videos are informative and entertaining — the exact experience that the majority of people love. Video testimonials are more captivating than written quotes in that you get to see the person giving the testimony. Are you using videos to attract customers and boost sales? Not all videos are created equal.