B2B Marketing Traction

DECEMBER 16, 2014

Yes they may have experienced a conservative buying experience in their B2B career. Here’s how: By telling stories about how your product has not only helped your customer’s businesses but also their personal lives. Why isn’t your marketing working? It’s because you are failing to engage buyers who are human.

B2B Marketing 100

B2B Marketing Peer-to-peer Planning B2B 100

B2B Marketing Traction

JULY 2, 2014

Reading about the author’s experiences and how they led the author to his or her opinion on a topic is much more interesting that a dry dissertation on a subject. I know from personal experience if I land on a page and only see four paragraphs, I’m less than impressed. Use Sub-Headlines to Break Up Blog Text.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

SEPTEMBER 16, 2011

Website owners don’t always provide page content in a timely manner (in my experience, this is the number one reason website projects get delayed). So, someone has to fill the gap, and that person may not even understand the site owner’s business.

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

JUNE 27, 2014

” A person who says they are also a “B2B Marketing Consultant” wrote a comment that was dismissive of my entire post and, in my opinion, snarky in tone. I recently published one of my most popular blog posts on the Business 2 Community blog and was happy to see that it was widely shared and liked by readers.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

MARCH 28, 2014

I didn’t have a lot of experience in the space, but I did a ton of research as I worked with them. I thrive as a person who can explore new territories and learn new things, so this is ideal for me. And, it’s not like I’m a know-it-all by any means. Sometimes my knowledge is learned on the fly.

Consulting 100

Consulting Work Management Marketing Management Paid Search Agency 100

B2B Marketing Traction

OCTOBER 12, 2012

To be a successful marketer today, you need to be very fluid, learning new paradigms, tactics and technologies, and be open to trying new things and experimenting – at least a little. the customer’s experience using the product purchased. Marketing has changed light years in the last ten years. Disruptive Innovation.

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

NOVEMBER 12, 2010

Buyers deal with a great sales person, but delivery is slow, installation sloppy, customer service doesn’t solve problems and/or accounting doesn’t understand what the customer is trying to communicate. It’s an exercise that any company can and should do, with the goal of improving the customer experience.

Service 100

Service Analysis Class Education 100

B2B Marketing Traction

FEBRUARY 6, 2015

In my experience, LinkedIn has done a pretty good job of providing notice prior to making changes, but if you don’t use it often you may miss the notices and warnings. “You own all of the content, feedback, and personal information you provide to us, but you also grant us a non-exclusive license to it.”

Linkedin 100

Linkedin CRM Work Management Marketing Management 100

B2B Marketing Traction

MAY 24, 2012

This was interesting to me, because as an outsource marketing professional, I see many ads that call for a person with marketing experience in the industry of the hiring organization. Businesses should welcome diversity and hire outsiders. In fact, business may benefit from hiring people outside their industry to get new perspectives.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

OCTOBER 20, 2010

I never meant anyone should (for example) spam someone’s personal Facebook profile page with uninteresting, scheduled stream of links on your professional area of specialization. Note that Kneale’s tagline is “ Create Experiences Not Campaigns.” Have an online conversation? ” I love that!

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

JUNE 13, 2011

The consultants also took down the web pages containing my articles that they copied – one said they had hired a ghost writer and had no idea that person copied my work. I’m sure there is a lot more knowledge out there on this topic – please share your experience and information below. The other simply apologized.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

MARCH 13, 2012

A blog is defined as a web site that contains writings based on experiences, observations, and opinions. People buy from people they like, and blog posts that feature how you give back is a plus for your company personality. One of the top questions I get about starting a blog is, “What would I write about?”

Blogger 100

Blogger B2B Sales Case Study Case Studies 100

B2B Marketing Traction

OCTOBER 1, 2009

Have you done not only a demographic (age, income, sex, title) but a psychographic (wants and needs, fears, personality) profile of your prospective customers? What’s been your experience with delivering or receiving drip campaigns? your prospects. Know your prospects.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

JULY 20, 2016

I had a personal experience with this when one of my attorney clients told me about Copyscape.com. Frankly, I wonder who has time for this and perhaps even suggests that the person doesn’t have original thoughts and content to share with their audience.). It is not OK to copy other marketer’s stuff.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100