Anything Goes Marketing

APRIL 21, 2010

When another person (his forum handle is @TBR)chimed in to further criticize Wind he received the following rebuke from a Wind supporter: @TBR - Are you even a Wind customer? So I suggest you do not comment on this type of stuff until you experience Wind's service yourself. From other posts I have read, you are not.

Service 100

Service Best Practices Communities Twitter 100

Anything Goes Marketing

DECEMBER 21, 2008

A definite email best practice is personalization and I believe that Twitter is just an extension of this. Experiment with an optional field on a few key web registration forms and see how this affects your conversion rate. I recommend mentioning that you will follow the person if they provide their Twitter ID.

Twitter 100

Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

DECEMBER 13, 2007

when you can receive emails, what will be in them) and gives you a bit of the company's personality (which is boring by the way). You also want to extend the same courtesy that you gave them when they first opted in as it's part of the brand experience. It's brilliant as it sets expectations (i.e.

Tips 100

Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

JULY 4, 2010

Requesting web visitors for the time frame in which they are looking to buy your product can be problematic as the person completing the form may lie to avoid getting a call from a sales rep even if they are looking to purchase in the next 3 months. Last week I had a unique experience when I clicked on an article from an email they sent me.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

SEPTEMBER 20, 2006

You may have the skills but if you can't convey your vision to your client and make them "see the light" of blogging and how it helps their business you will never sell anything and the only person who will want your help is your mother who needs help setting up the VCR (don't even bother explaining to them what a DVD is).

Consulting 100

Consulting Blogger Tagging Advertising Mediums 100

Anything Goes Marketing

APRIL 17, 2006

I guess you could use email but RSS would be less personal and have more of a communal aspect. RSS may lead to less of a personalized experience and allow others around the world to better communicate to each other at the same time. More of a many to many relationship then the "ideal" 1:1 that we always hear about.

RSS 100

RSS Opt-out Opt-in Sales Qualified Leads 100

Anything Goes Marketing

SEPTEMBER 4, 2006

I must admit that I'm still tweaking my blog daily to improve my conversion rate but here is what I've found from my own experiences. Blogging is all about being personal. I personally love to blog as it allows me to organize all of the ideas that I'm generating regarding business blogging, search marketing, and e-mail marketing.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

MARCH 7, 2007

From my experience, lead nurturing needs to be easy to setup for it to work and you need to get buy in from all levels. Sending information that doesn't provide value to your prospect is a waste of time and can actually hurt you as the person may unsubscribe or look to your competitor.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

DECEMBER 3, 2006

Podcasts allow you to provide content that is easier to digest for a busy executive who doesn't have time to read a full case study, in a creative format that allows you to generate a more personal experience and all at a relatively low cost. Think of it as starting a conversation with your customers or prospects.

Web 2.0 100

Web 2.0 RSS Webcast Business 100

Anything Goes Marketing

JANUARY 25, 2007

person for help. If you're in B2B, you need to think about how you can differentiate yourself from what your competition is doing and make the web experience one that people will not forget. In this case, IT people refer to stupid questions that they may be asked as PEBCAK. The PEBCAK I.T.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

JANUARY 16, 2007

As you're about to drive by, the billboards detect that you are coming and deliver a personalized message based on the information you provided. You almost feel like a celebrity because your the only one of your friends or family that are getting personalized message on a humongous billboard. It made you stick out.

Loyalty 100

Loyalty Traffic Web 2.0 Blogger 100

Anything Goes Marketing

OCTOBER 12, 2006

One of the main advantages of microsites that I see (we call them hyperistes) is the ability to personalize the experience using dynamic content substitution. Therefore based on a person's behaviour and/or attributes (eg: industry or product interest) different content is served up.

Microsite 100

Microsite Web 2.0 Business Paid Search Agency 100

Anything Goes Marketing

OCTOBER 11, 2006

From my own experience I've seen a fantastic postcard email that just had two words as a call to action. It has email marketing benchmarks that include open and clickthrough rates across industries, advantages of personalization, HTML vs. Text emails and much more. Open and clickthroughs were some of the best I've ever seen.

Email Marketing 100

Email Marketing Practices Clickthrough Tips 100