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Biznology

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10 B2B Marketing Strategies for a World Without Face-to-Face Events

Biznology

As an attendee, get active in the chat rooms and networking sessions found in many of these platforms. New “identity graph” technologies are now available to help you develop a consistent experience for your customers, online and off. Get to know the person behind your business customer. What’s to be done?

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Top 3 LinkedIn profile mistakes that professionals make

Biznology

To more than a few pundits and prognosticators, a “social network for professionals” sounded as viable as a sack of magic beans (and we all know how that story turned out). When LinkedIn launched in 2002, it was met with a fair amount of scorn, derision, and outright mockery. Here are the 3 biggest errors and omissions: 1.

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How to Keep Employees Engaged During COVID-19

Biznology

Over the past few decades, employee experiences have been a differentiator for companies. Since the outbreak of the Coronavirus pandemic, safety in the workplace has become the backbone of positive employee experiences. According to Gallup, companies with highly engaged workforces outperform rivals by 147% in earnings per share.

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Increasing Career Opportunities in the Time of the Great Reset

Biznology

This can start with leaders committing to personal up-skilling. From a personal perspective, this can be a route to improve job opportunities. From a personal perspective, this can be a route to improve job opportunities. Engaging in formal business education presents opportunities for professional networking.

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Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. Social sellers started using LinkedIn groups as a way to spam group members with unsolicited sales pitches. What happened to LinkedIn groups?

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Now is the time to fix your LinkedIn profile—here’s why

Biznology

Although she works at a firm with a stellar reputation, he finds other attorneys with Rebecca’s experience who share their backgrounds. Although she works at a firm with a stellar reputation, he finds other attorneys with Rebecca’s experience who share their backgrounds. An inaccurate profile. He’s been there nearly two years.

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Wednesday Wisdom: From the Classroom to the Conference Room, Teams of Marketers Build Better Campaigns

Biznology

That podcast was an assignment for the students in my social media marketing course. Teamwork is one of the most challenging aspects of being a professional these days and I wanted to give my students the chance to experience it. I am an adjunct lecturer at a small liberal arts college in Massachusetts. I let them figure that out.