Webbiquity

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Salesforce Marketing Cloud

DECEMBER 11, 2023

Peer-to-peer learning is a powerful tool for problem-solving and skill-building. As artificial intelligence (AI) reshapes the future of work, it’s never been more important to foster peer connections to ask questions, share knowledge, and glean best practices. At Salesforce, we understand the unique value of community.

Communities 59

Communities Peer-to-peer Marketing AI Lead Scoring 59

Sana Commerce

FEBRUARY 21, 2023

Personalized marketing in B2B e-commerce is a great way to maintain these business relationships by treating your buyers as individuals online — just as you would offline. Personalization is great for the buyer because it improves the buying experience and overall convenience for your client.

Personalization 98

Personalization B2B Sales Qualified Leads Business 98

Marketing Insider Group

JANUARY 16, 2023

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. 36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Quick Takeaways. Image Source: Precedence Research.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Marketing Insider Group

MARCH 18, 2020

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. This is how you get something much more powerful than advocacy.Just as with the evolution of marketing to customer-centricity , employee activation needs to be more about the employee experience.

Effectiveness 232

Effectiveness Peer-to-peer Guidelines Thought Leadership 232

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Hinge Marketing

FEBRUARY 16, 2022

Furthermore, AEC firms are becoming increasingly more interested in popular topics such as workflow/process automation, customer experience and digital transformation. infrastructure legislation. Amid the turbulence, one thing has become clear: Change happens quickly and those AEC firms that are slow to adapt will be left behind. Technology.

Studies 162

Studies Peer-to-peer Marketing AI Digital Transformation 162

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

The Marketing Blender

FEBRUARY 27, 2024

As in-person sales became less viable, the need to transition to a more robust, digital-centric approach became urgent. Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

EveryoneSocial

DECEMBER 8, 2020

So they would be wise to invest in their employees’ personal brands if they really want to see amplified results. Employee personal brands are becoming an essential part of a company’s reputation, and companies that invest in them reap huge benefits. Advantages of Employee Personal Branding. Personalized customer relationships.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Optinmonster

FEBRUARY 15, 2024

Do you want to use social proof to increase your conversion rate and win more sales? By including social proof in your digital marketing, you can convince more of your leads to make a purchase. By showing them how much their peers love your products. What Is Social Proof? Show Real-Time Purchases With TrustPulse 2.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Content Standard

NOVEMBER 2, 2020

The annual event was supposed to bring together leading brands, innovative content creators, and marketing experts for a week of learning and networking in Cleveland, Ohio—like it has for the past nine years. We seek it out, and the channels available to us are exploding faster than social networks did in the early 2000s.

Peer-to-peer 141

Peer-to-peer Marketing & Strategy Marketing Strategy Content Marketing 141

Marketing Insider Group

MAY 26, 2020

This summit will be filled with panel discussions, conversations with the experts and interactive experiences. Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you. Channel sales types Affiliates.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

seo.co

OCTOBER 13, 2023

From Brighton SEO and Content Marketing World to smaller meetings pertinent to individual subjects, participants will have unique opportunities for learning about cutting-edge strategies, gaining new skills or expanding upon existing ones, and networking with like-minded individuals.

Paid Content 52

Paid Content Conference SEO Peer-to-peer 52

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). The only difference is experience level (most people working in social aren’t entry-level or freelancers).

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Biznology

JULY 7, 2020

As an attendee, get active in the chat rooms and networking sessions found in many of these platforms. New “identity graph” technologies are now available to help you develop a consistent experience for your customers, online and off. Get to know the person behind your business customer. What’s to be done?

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Oktopost

MARCH 26, 2024

Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. You can assign the conversations to relevant team members in your organization and engage with the personal profiles that sent you messages without leaving Oktopost.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Contently

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Her posts on LinkedIn showcase her concern (and Cigna’s concern) about the personal well-being of her audience.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Strategic-IC

JANUARY 11, 2023

Fast forward twenty years, and now that ABM has become ‘mainstream’, there is much talk of ‘scaling ABM’, ‘activating ABM’ or ‘personalizing ABM at scale’. Fast forward twenty years, and now that ABM has become ‘mainstream’, there is much talk of ‘scaling ABM’, ‘activating ABM’ or ‘personalizing ABM at scale’.

Account Based Marketing 62

Account Based Marketing ABM Communities Peer-to-peer 62

EveryoneSocial

OCTOBER 20, 2020

Before I learn about EveryoneSocial, do I even want any more social media in my life? Have you seen the new documentary Netflix series The Social Dilemma featuring ex-Googler tech whistleblower Tristan Harris ? ” Shouldn’t we be stuffing social media back into the early-aughts Pandora’s Box from which it sprung? .”

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Martech Advisor

MARCH 20, 2020

In the age of pandemic and social distancing, when a handshake deal is simply not an option. We have to lean into social selling even more. For the past 30 years, content marketing has been the foundational marketing strategy: all you needed to succeed was to say the right words to the right person at the right time.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

Hubspot

NOVEMBER 30, 2020

A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. A great way to share more about your background is to have a prepared document, like a professional bio. Let's dive in. Don't start from scratch.

Peer-to-peer 100

Peer-to-peer Template Impressions Thought Leadership 100

Adobe Experience Cloud Blog

JUNE 11, 2021

At Adobe, we are always inspired by the ways our customers are transforming their businesses through groundbreaking digital experiences. Each year we shine a light on the amazing ways our customers use Adobe Experience Cloud solutions to better serve their customers, partners, and communities. Palo Alto Networks. Center Parcs.

Peer-to-peer 146

Peer-to-peer Digital Transformation B2B Thought Leadership Advertising Agencies 146

Valasys

NOVEMBER 29, 2022

Social media has brought forth a new meaning to building community relationships, fostering social ties, sharing ideas, and connecting to like-minded people across the globe. It is fair to say that social media platforms have become a way of life. Such threats are inevitable with traditional social media platforms. .

Social Media 72

Social Media Media Peer-to-peer Social Networks 72

ClickDimensions

MARCH 2, 2022

When it comes to social media, your employees are your hidden superpower. Collectively they can average 10 times more followers than a typical corporate profile, so enlisting them as social “advocates” gives any of your company-initiated social efforts an exponentially wider reach. Driving Brand Awareness.

Sales Management 105

Sales Management Small Business Marketing Top of Funnel Peer-to-peer 105

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Here are six additional benefits of networking.

Peer-to-peer 60

Peer-to-peer Work Management Sales Qualified Leads Paid Search Agency 60

ClearVoice

JULY 17, 2023

Complex concepts such as mobile payments, blockchain networks, and peer-to-peer payment services. Not to mention, cryptocurrency trading and automated portfolio management. That’s the kind of information businesses in the fintech industry must convey to their target audiences. And let’s face it. This builds trust.

Work Management 94

Work Management Marketing Management Content Marketing Peer-to-peer 94

Sharpspring

SEPTEMBER 21, 2021

You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. You need more traffic sources, and one of the most obvious of those is social media and making a habit of sharing to every social network. I thought you might!

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Oktopost

DECEMBER 4, 2023

As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizing this platform to find high-quality, likely-to-convert leads that are boosting their conversion rates. Jump ahead: What is LinkedIn Sales Navigator?

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Strategic-IC

APRIL 6, 2022

They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Seismic

OCTOBER 18, 2023

Or, did you do some additional digging to hear from your peers, influencers, or reviews about the product or service you were interested in? Even as social media and social selling have evolved over the years, one thing remains the same: people buy from people. When you think about your last big purchase, what comes to mind?

Marketing AI 59

Marketing AI Work Management Tips Marketing Management 59