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Seven Ways to Amplify Your Thought Leadership with Professional Awards

Trade Press Services Newsletter

Awards can expand visibility for your personal or corporate brand while also opening doors for future opportunities. Share the Award News with Your Existing Network. As an existing or aspiring thought leader , you likely already have a robust LinkedIn network of connections. But don’t leave the trophy on a shelf to collect dust.

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Unlocking Trust and Authority: A Blueprint for Successful Employee Advocacy in Financial Services

Oktopost

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

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Five B2B Video Marketing Strategies to Drive Demand

Webbiquity

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

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Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

Rather than get caught up in what your competitors are doing or the latest social media tactic, focus on the core of what makes your brand unique. Many of us have seen the classic comedy film Groundhog Day in which Bill Murray stars as a TV weatherman trapped in a time loop, forcing him to relive February 2 over and over again. Seek feedback.

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How to Deliver a Great B2B Sales Experience

Webbiquity

Offering a stellar B2B sales experience comes with its own share of challenges in 2023. What is B2B Sales Experience? B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. Why does this matter so much?

B2B Sales 178
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5 Ways To Create Lasting Connections in Your Virtual Event

Marketing Insider Group

Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. This is why event organizers should make networking a top priority when planning virtual events. Facilitate Networking through Sponsorship and Exhibition.

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What Are The Biggest Challenges Marketers Face In 2023?

Marketing Insider Group

Staying up-to-date with marketing trends and developments is easy with digital newsletters and networking platforms. 36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. Quick Takeaways. Image Source: Precedence Research.