Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Hubspot

MARCH 22, 2023

If you’re a consultant looking for new opportunities, you should be actively networking. As in any other field, networking is mainly about meeting new people in your industry or industries adjacent to yours and forging lasting relationships with them. What makes networking different for consultants?

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

SmartBrief - Marketing

JANUARY 9, 2024

In recent years, brands have increasingly fueled their marketing initiatives with extravagant experiential pop-ups and digital immersive experiences. In recent years, brands have increasingly fueled their marketing initiatives with extravagant experiential pop-ups and digital immersive experiences.

Marketing AI 52

Marketing AI Communities Paid Search Agency Ad Building 52

Valasys

NOVEMBER 8, 2023

When you build strong relationships with your customers, you’re not only fostering brand loyalty but also gaining social credibility, which can make it easier to earn the trust of even more clients. Personalize Your Communication You wouldn’t speak to a long-time friend the same way you would to a stranger, right?

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Oktopost

MARCH 22, 2022

Recall the experiences you’ve had with these companies and why they motivated you to tell others about them. Using peer-to-peer referrals to promote a business’s products and services is an excellent way for individuals to market to the people in their professional and personal networks.

Peer-to-peer 88

Peer-to-peer Word of Mouth Advertising Agencies Paid Search Agency 88

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? Imagine you can shape the opinion of these companies, the buying committees within them, and the individual decision makers responsible for purchasing. That, in a nutshell, is Social Selling. In a nutshell, this is essentially what Social Selling is.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

SmartBrief - Marketing

SEPTEMBER 29, 2023

Claire discusses how women entrepreneurs can achieve success in an exclusive Q&A and advises them to know their value and leverage relationships to build a strong network of mentors and role models. Darley In your opinion, what are the key leadership qualities that all female small business owners should cultivate? Harness that!

Effectiveness 52

Effectiveness Lead Ranking Small Business Marketing Peer-to-peer 52

EveryoneSocial

JANUARY 7, 2020

In the B2C space, this tends to be celebrities, athletes, or social influencers with tons of followers and reach. 67% of consumers surveyed say they are likely to purchase an item or service they see on their social feeds ( B2C ). Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67

SpotMe Blog

NOVEMBER 15, 2023

But, executing flawless events as part of your pharma product launch strategy requires extensive planning, resources, and experience. By focusing on the details, staying on message, and leveraging the power of experience, you can create events that accelerate your pharma product’s path to success.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

EveryoneSocial

JANUARY 27, 2021

Advocacy Marketing Defined Advocacy Marketing vs. Advocacy marketing is the process and strategy that encourages and equips employees and customers to share their enthusiasm for your company’s brand, products, services, or experiences. This buzz is created through social media, online reviews, and word of mouth.

Peer-to-peer 98

Peer-to-peer Paid Search Agency WOM Marketing & Strategy 98

EveryoneSocial

JANUARY 18, 2021

A key driver for employee engagement is ensuring that all members of a team are able to share opinions and have their voices heard. Leaders shouldn’t be just taking the word from their direct reports and managers — everyone needs to feel able to share opinions. And can be an even bigger issue with remote and global teams.

Enterprise Management 106

Enterprise Management Peer-to-peer Work Management Customer Satisfaction 106

Navigate the Channel

NOVEMBER 28, 2023

When you consistently offer insights, solutions, or expert opinions in your niche, you establish trust and authority within your industry. In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence.

Lead Ranking 65

Lead Ranking Lead Scoring Thought Leadership Peer-to-peer 65

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. Getting on a new social media platform just to be on it is not ideal.

Social Media 80

Social Media Media Peer-to-peer Work Management 80

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. It is unsatisfying, I know — but there is certainly no shortage of opinions on the matter. And this is not a listicle.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Content Standard

DECEMBER 12, 2018

Western brands need to be careful about how they use Chinese social media marketing, as Dolce & Gabbana found out this month. There are 911 million active social media users in China, compared with 207 million in the US, each spending an average of six hours a day browsing the internet. Getting Started with Social Media in China.

Social Media 96

Social Media Social Marketing Media Peer-to-peer 96

SmartBug Media

JANUARY 30, 2019

As the reigning king of professional social media, LinkedIn is the premier platform for entrepreneurs, executives, and working professionals looking to build their network and increase their influence. If you don’t care about your career or personal success, then stop reading. Those days are over. This is your elevator pitch.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

EveryoneSocial

AUGUST 10, 2020

With the rise of social media and people who’ve built a following, many organizations (especially in B2C) look to activating these influential people to drive brand awareness and sales. It could be celebrities, musicians, athletes, or just social media personalities who built a decent following.

B2B Thought Leadership 69

B2B Thought Leadership Thought Leadership Peer-to-peer Network Marketing 69

EveryoneSocial

MAY 19, 2022

Want your people to tell their networks how much they enjoy working for you? Before you start encouraging employees to post about the company on social media, ensure they have good things to say. It’s called the mere exposure effect , and it explains why we’re more likely to buy products from companies we’re familiar with.

Brand Identity 52

Brand Identity Branding Peer-to-peer Content 52

Influitive

OCTOBER 28, 2015

They understand your unique sets of needs and challenges, and are most likely to provide sound advice based on their own experience. The need for social proof in the digital age. And both are easily nurtured and spread through social media channels. When you’re seeking a new solution, who do you turn to for advice?

B2B Marketing 100

B2B Marketing Paid Search Agency Peer-to-peer B2B 100

Content4Demand

MAY 12, 2021

Clubhouse is the latest social app to gain major traction and buzz in the tech and marketing worlds. As hordes of iPhone users flocked to the app and begged their peers for invites, the thought leadership flood gates opened and the opinion pieces came rolling. Let me explain: The core experience is built upon exclusivity.

Social Media 59

Social Media Media B2B Thought Leadership Peer-to-peer 59

Content Standard

JANUARY 3, 2019

And savvy content marketers see these new pathways for personal interactions as a rich opportunity to create content-driven connections in a digital world. The main benefit of a brand-hosted community is the participatory experience your audience enjoys. And boy, could they tell you stories about that. Communities as Content.

Communities 76

Communities Peer-to-peer Brand Identity Branding 76

Adobe Experience Cloud Blog

AUGUST 4, 2015

This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality.

Enterprise Management 48

Enterprise Management Peer-to-peer Work Management Marketing Management 48

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. It is unsatisfying, I know — but there is certainly no shortage of opinions on the matter. And this is not a listicle.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. But it’s 2018 and more likely than not, your audience is on social. Why Does Social Media Marketing Matter For Dentists? Let’s get started!

Social Media 111

Social Media Paid Content Social Marketing Media 111

Buzz Marketing for Technology

JUNE 27, 2008

Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys. MADE IN CANADA. trust your instincts. <

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Heinz Marketing

AUGUST 3, 2020

This week’s episode is entitled “ Learn How Personal Branding Can Have an Impact on Personal Selling ” and our guest is Mike Orr , Co-Founder of Grapevine6. Personal brand has been something we’ve heard about in selling for a while, especially in professional services. What should my brand be?

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

Attendify

MARCH 9, 2020

Social media. After all, sophisticated digital platforms are creating virtual environments that mimic the advantages of real events, and attendees are increasingly embracing access to online SMEs and industry networking concepts. Text communications. Video conferencing. Here are our top 10. Break down geographic barriers.

Tips 38

Tips Peer-to-peer Barriers Webcast 38

Marketing Insider Group

AUGUST 20, 2013

They lean on User-Generated Experiences for purchase decisions. They are three times as likely to follow brands over a family member on social networks. Gen Y-ers believe that other consumer care more about their shopping experiences than companies do – that’s why they share their opinions online.

Business 100

Business Peer-to-peer Mobile Advertising Internet Marketing 100

Industrial Marketing Today

APRIL 23, 2012

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will. And I agree that at the end of the day, marketing to engineers is still all about communicating with people.

Peer-to-peer 60

Peer-to-peer Work Management Content Marketing Marketing Management 60

Martech Advisor

JANUARY 16, 2020

Creating a user persona begins with understanding and reaching out to your customers and end-users. Here are some best practices for user persona creation that you could put to use this Get to Know Your Customers Day. At the start of every quarter, the third Thursday is Get to Know Your Customers Day. What Is User Persona and Why Is It Important?

Ideal Customer Profiles 69

Ideal Customer Profiles Practices Buyer Personas Best Practices 69

Sprout Social

MARCH 13, 2017

It has to do with a little psychological phenomenon called social proof. What is Social Proof? Social proof is the notion that people will follow the actions of the masses. That’s social proof in action. Social proof isn’t new. Each person had to state which line was most like the target line.

Paid Content 110

Paid Content Conversion Work Management Paid Search Agency 110

Attendify

AUGUST 28, 2019

Preserving the status quo may end up causing a type of long-term pain—the erosion of your attendee experience—that pales in comparison to the inconvenience of integrating a new system. In today’s digital world, a mobile event app is a crucial part of the attendee experience. Read on to find out. To change or not to change?

Work Management 38

Work Management Marketing Management Peer-to-peer Vendors 38

Hubspot

MARCH 12, 2018

After all, why should SDRs spend time crafting 100 personalized emails when sending the same generic email to 1,000 people results in the same number of responses? After all, why should SDRs spend time crafting 100 personalized emails when sending the same generic email to 1,000 people results in the same number of responses?

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Hinge Marketing

APRIL 26, 2016

Social media. Networking. Also, lists feel valuable and the person reading (and sharing) them feels they, too, are adding value by sharing. To make the kinds of strategic decisions that will grow their firms, professional services executives continually have to play budget tug-of-war: what stays? What are these strategies?

Marketing & Strategy 48

Marketing & Strategy B2B Marketing Marketing Strategy Webinar Metrics 48

Hinge Marketing

MARCH 26, 2020

Many traditional, “tried-and-true” marketing techniques (think sponsorships, face-to-face networking events, print advertising, trade shows) no longer generate sufficient results to sustain a growing practice. What’s the best way to market your firm? . So how should you market your firm? So how should you market your firm?

Marketing Budget 121

Marketing Budget Work Management Marketing Management Webinar Metrics 121

Buffer

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week. What’s their secret?

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Heinz Marketing

JULY 20, 2020

” The definition of value, and what constitutes value, has a lot of opinions and it can be very abstract. By Matt Heinz , President of Heinz Marketing. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , or Stitcher.

Sales Management 90

Sales Management Top of Funnel Work Management Peer-to-peer 90