Marketing Insider Group

NOVEMBER 21, 2022

And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. 9 Biggest Event Trends Happening Now. Experience-First Events. Isn’t an event already an experience?

Trends 280

Trends Marketing AI Co-Registration Conference 280

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. As businesses embrace the dynamic nature of online platforms, staying ahead of the curve with the right social media experts, tech tools, and solutions becomes vital.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Whenever you mention that you work in social media, from the outside looking in, people think that you take a photo and/or video and just hit “post” to make the magic happen. Nevertheless, we know it takes much more work to manage a brand on social media.

Social Media 135

Social Media ROI Media Cross-Selling 135

Marketing Insider Group

MARCH 2, 2023

Design trend changes often feel like the heavy duty cycle on your washing machine. The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. The trend is and has been more, more, MORE and that’s not changing anytime soon. The question now is how.

Design 223

Design Trends Paid Search Agency Lead Scoring 223

Stevens & Tate

FEBRUARY 29, 2024

Welcome to our February 2024 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the start of the 2024 year. Read more about these trends here. Read more here.

Trends 90

Trends Marketing & Strategy Conference Lead Scoring 90

Webbiquity

APRIL 18, 2023

This list includes tactics from SEO optimization to social media accounts , and more, that can realistically produce a return on your budget and efforts. B2B e-commerce tactics are designed to make the digital purchasing experience as engaging and efficient as possible. What are B2B eCommerce Marketing Tactics?

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

SmartBug Media

MARCH 15, 2024

Here’s a look at some of the key trends driving franchise marketing in 2024. Chatbots for customer service: AI-powered chatbots on your website or social media channels can provide instant customer support. Content creation: Simple content such as social media updates and product descriptions can be generated by AI.

Marketing AI 59

Marketing AI Trends Advertising Agencies Work Management 59

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Top B2B Digital Marketing Trends for 2021. Customization produces brand loyalty.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Social media managers must also juggle multiple responsibilities.

Social Media 308

Social Media Work Management Marketing Management Media 308

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. They must work together.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Martech

FEBRUARY 2, 2022

Although brands have been leveraging social media to market their products and services for over two decades, there have been major shifts in marketing practices over the past few years. New trends — spurred on by the ongoing pandemic and emerging technologies — are forcing marketers to continuously update their strategies.

Social Media 102

Social Media Social Marketing Trends Media 102

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. In this article, we take a closer look at social ad trends.

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. Customer experience rules. We B2B marketers have been upping our customer experience (CX) game for a while now, but buyers are now expecting—no, demanding —more. Social media pulls ahead. Permanent COVID-19. A smart move.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. Micro-moments Micro-moments are a prevailing trend in digital marketing, redefining the way brands and consumers engage in a zipper-paced, mobile-centric world.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

FEBRUARY 6, 2024

. “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” ( registration required ) takes its time digging through the despondencies of 2023 but also anticipates macro-trends for 2024. Those trends have some common features and it’s worth looking at where they came from. Those other trends?

Trends 113

Trends Work Management Marketing Management Advertising Agencies 113

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. In the next two to three years, we’ll see more influencers venture into developing their product lines, promoting personal services and building their brands across various social media platforms.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

SmartBug Media

APRIL 23, 2024

We'll cover strategies that go beyond the tired prize wheel or fishbowl of business cards, exploring immersive experiences, data-driven design elements, and tactics to ensure your brand leaves a lasting impression. The essence of crafting these stand-out experiences lies in their ability to be engaging, shareable, and unforgettable.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Bannerflow

DECEMBER 7, 2020

While 2020 didn’t pan out the way most digital marketers envisioned, social media advertising has experienced an unprecedented increase. A Datareportal study , in association with We Are Social and Hootsuite, revealed that this traffic surge unsurprisingly also translates to social media growth. Indeed, users now total 3.96

Social Media 98

Social Media Advertisements Advertising Trends 98

B2BMarketing.net

MARCH 12, 2024

In response to this, we see marketing itself continue to evolve, with certain “trends” coming in or out of favor. Of course, with so much content on seemingly everything, it can be difficult to ascertain which of these trends are actually being taken seriously by marketers, and which ones are fads, niches, or intellectual exercises.

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Stevens & Tate

MAY 18, 2023

And with digital advertising trends coming up every now and then, it takes considerable effort, time, and resources to design an ideal marketing strategy that will work for your unique business. Here are some digital advertising trends you can implement in your business. Use first-person experience videos.

Trends 90

Trends Advertisements Advertising Mobile Advertising 90

Sprout Social

JANUARY 24, 2024

We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics.

Linkedin 114

Linkedin Trends Eye-Tracking Marketing Agencies 1 114

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands. 73% of customers want companies to recognize their unique needs and expectations.

Work Management 110

Work Management Marketing Management Customer Satisfaction Analysis 110

CMSWire

FEBRUARY 21, 2024

Explore how retailers are enhancing in-store experiences with phygital integration, retail media and innovative tech in 2024. Continue reading.

Trends 119

Trends Media Advertising Channels 119

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. This qualitative social data reveals customer sentiments, preferences and experiences. Social listening plays a vital role in this area. Here’s how.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. Find these articles interesting? Continue to read here.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

Spiralytics

FEBRUARY 7, 2024

However, there are several avenues where social media automation can be a game changer. This comprehensive guide will help you understand the power of social media automation for your business. What is Social Media Automation? How Does Social Media Automation Work? Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Convince & Convert

DECEMBER 13, 2023

As a social media brand or content creator, getting an audience hooked on your uploads is as fundamental as it is challenging. The good news is that if you’re having that issue and you seek to increase those engagement rates on social media, you’ve come to the right place.

Social Media 150

Social Media Video Marketing Media Eye-Tracking 150

Convince & Convert

DECEMBER 6, 2023

Did you know 61% of customers are ready to walk away after just one unpleasant customer service experience? And it’s exactly why you should focus on providing holistic customer service through social media. On social media, most customers just want to be heard and understood.

Work Management 143

Work Management Marketing Management Social Media Stats 143

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. Research industry trends and competitor content for hashtag inspiration.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

illumin

JANUARY 16, 2024

Understanding Meta advertising trends is essential for marketers. The rise of TikTok has caused many social media networks to question their strategy and product, and Meta is no exception. The quintessential social media platform now has over 3 billion users, with its daily active user rate climbing from 2.04 billion to 2.06

Advertising Agencies 104

Advertising Agencies Advertisements Advertising Trends 104

ClickDimensions

DECEMBER 19, 2022

2023 Marketing trends: Which strategies will come out on top and which ones will be forgotten? 2022 was a pivotal year for marketeers as digital marketing trends took over and B2B brands began to fully embrace the digital-first approach. 2023 Marketing Trends: Which B2B trends are here to stay next year? .

Trends 98

Trends Forecasting Buyer's Journey B2B Sales 98

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 102

Social Media Work Management Marketing Management Media 102

Stevens & Tate

SEPTEMBER 20, 2023

Digital or online advertising relies on various platforms such as social media, search engines, mobile apps, and websites to build brand awareness, engage audiences, and drive desired actions or conversions. Modern video ads across social media channels are highly engaging, personalized, and interactive.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. AI algorithms will play an increasingly crucial role for brands in analyzing extensive data sets, enabling them to craft ad experiences that are highly targeted and personalized. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Marketing AI 93

Marketing AI Advertisements Advertising Trends 93

Martech

DECEMBER 18, 2023

Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Expertise and experience: Advisory and consulting firms have specialized knowledge and experience in CX strategy, design, and implementation. Dig deeper: What is digital transformation?

eCommerce 102

eCommerce Marketing AI Best Practices Consulting 102

Launch Marketing

APRIL 13, 2022

Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. B2B content leaders applied social listening and feedback loops to inform actionable steps for improved experiences and buying processes. What’s Changed for B2B Content Marketing?

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126