SmartBug Media

MAY 4, 2020

To start A/B testing in Marketo, it helps to understand the math, understand the tool, and understand what your tests can teach you. (If Once you wrap your head around the math behind A/B testing, it’s time to set up your test in Marketo. Understanding A/B Tests in Marketo. The Marketo Email Program is ideal for batch emails.

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Marketo Conversion Rate Landing Pages Sample 95

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

Marketo 87

Marketo Thought Leadership Paid Search Agency Advertising Agencies 87

Customer Experience Matrix

APRIL 10, 2014

Marketo wrapped up its three day Marketing Nation conference yesterday, having once more displayed its own marketing prowess by attracting national media attention (see here and here ) with an appearance by Hillary Clinton. But it''s Acxiom, not Marketo, doing the hard part of matching advertising audiences with identified individuals.

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Marketo Marketing Automation Services Conference Work Management 120

SmartBug Media

APRIL 17, 2020

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales Insights.

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Marketo SMB Lead Scoring Lead Ranking 66

Oktopost

SEPTEMBER 9, 2019

Here at Oktopost, we love Marketo. As always, getting to spend time with the Marketo team was awesome. As Marketo users ourselves, finding new b2b marketing tools to enhance our own experience is a win and we wanted to share that with our readers. Set it up, and let the platform do the work.

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Marketing Automation Services Marketo Enterprise Management Work Management 77

Adobe Experience Cloud Blog

DECEMBER 6, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is this week, on December 6th, 2019. How did you find out about the Marketo Champion program?

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Marketo Personalization Thought Leadership Class 89

ANNUITAS

MAY 9, 2016

Spring is my favorite season for many reasons, but one of the top reasons is the annual Marketo Marketing Nation Summit #MKTGNATION where like-minded marketers that are passionate about all things marketing and especially marketing automation, come together to share knowledge, experience and insights that are helpful for all marketers.

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Marketo Peer-to-peer Planning Marketing Automation Services 100

FunnelEnvy

MARCH 4, 2020

For many organizations, Marketo serves as the real-time customer database for marketing. While CDPs are becoming more popular in organizations of late, more often than not the latest and greatest profile and segmentation data still lives in marketo. 3 Ways to Use Marketo to Drive Site Personalization.

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Marketo Personalization Marketing Qualified Leads MQL 52

SmartBug Media

JANUARY 12, 2021

Salesforce and Marketo have a variety of standard reports that allow you to understand how many leads you are generating, the source of your leads, the number of leads in each lifecycle, and more. We will compare Marketo versus Salesforce data to help you understand how to successfully report on marketing's impact. Marketo Data.

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Lead Ranking Marketo Marketing Qualified Leads Sales Qualified Leads 59

Customer Experience Matrix

APRIL 15, 2015

Marketo held its annual Marketing Nation Summit this week, hosting 4,000+ clients and partners. The event seemed relatively subdued for Marketo – I didn’t spot one costumed character – but the over-all atmosphere was positive. Unfortunately, I wasn’t able to gather enough technical detail to understand how they work.

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Lead Ranking Marketing Automation Services Marketo Marketing Automation 120

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

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Marketo Lead Ranking Lead Scoring Analytics 65

Adobe Experience Cloud Blog

NOVEMBER 8, 2019

We have great news – it is possible to obtain this overwhelming number of achievements in just a year through the Marketo Champion Program. The deadline to apply for the Marketo Champion Program 2020 is in less than a month, on December 6th, 2019. How did the Marketo Champion Program help accelerate your career development?

Marketo 48

Marketo Thought Leadership Paid Search Agency Advertising Agencies 48

Heinz Marketing

MARCH 28, 2024

In the past, I’d assume the answer to that would always be limited to Marketo, Pardot, Hubspot or Eloqua. Not to date myself, but I’ve been using Marketo for close to 15 years. Ease of support and customer service: If you’ve never tried logging a support ticket with Salesforce/Pardot or Marketo – count yourself lucky.

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Marketing Automation Services Enterprise Management Marketing Automation Work Management 68

chiefmartech

SEPTEMBER 21, 2018

The deal was announced yesterday afternoon: Adobe is acquiring Marketo for $4.75 As TechCrunch noted in their coverage of the news, “[This acquisition] was a pretty nice return for Vista Equity partners, which purchased Marketo in May 2016 for $1.8 It’s just that your Marketo choice will now have an Adobe logo.

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Enterprise Management Marketo Work Management Marketing Automation Services 82

Vidyard

SEPTEMBER 18, 2019

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. This means working with one trusted advisor to build a holistic marketing solution that includes video.

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Marketo Lead Ranking Lead Scoring Analytics 50

Martech

APRIL 12, 2023

Dynamic Chat is at the forefront of Marketo’s March 2023 releases. There were quite a few enhancements to the landing page UX — with the biggest callout being the removal of the toggle switch (in other words, the Classic Experience will no longer be available). View the complete set of March 2023 Marketo Release Notes here.

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Marketo Landing Pages Paid Search Agency Template 80

Adobe Experience Cloud Blog

FEBRUARY 3, 2020

Ask questions, share your best practices and lessons learned, and together, help each other get the most out of Marketo. Marketing Nation Community gives you an opportunity to connect with other Marketo users, open support tickets, exchange ideas and best practices, as well as grow your brand and career.

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Communities Marketo Paid Search Agency Thought Leadership 145

The Point

JANUARY 21, 2020

A client asks: “Should we be hosting our campaign landing pages in Marketo? We’ve always hosted them on our main site and simply embedded Marketo forms. This question comes up all the time in client work, and not just with Marketo customers. Is there a big advantage to hosting them separately?”. Effectiveness.

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Landing Pages Industry CMS Marketing Automation Services Marketo 147

ANNUITAS

NOVEMBER 16, 2020

Experience: Jennifer has been with ANNUITAS for more than 12 years with a combined total of 28 years in the business. Experience: Scott has been with ANNUITAS for almost six years. With previous experience working in the food, finance, and non-profit industries, Scott has gained even more exposure through his work at ANNUITAS.

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Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

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Work Management Marketing Management Marketing Automation Services B2B Marketing 248

InsightSquared

OCTOBER 11, 2019

September is surely a busy month with the end of quarter drawing near and everyone working extra hard for a strong Q3 finish. When talking about Zane, people have only two words: Marketo “wiz.” Zane describes working at InsightSquared as extremely empowering. “My My time so far at IS2 has been amazing.

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Work Management Marketo Marketing Management Communities 176

PathFactory

SEPTEMBER 21, 2018

By now, you’ve probably heard about the Adobe Marketo acquisition news. Marketo is arguably the leading independent marketing automation platform. We admire their obsession with creating responsive, on-demand experiences with their marketing and appreciate their expert use of content to create a frictionless, buyer-led journey.

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Marketo Marketing Automation Services Advertising Agencies API 40

The Mx Group

MAY 5, 2017

At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. The Experience Is Everything. And your buyers demand an engaging experience. Were you at the Marketo Summit? Where was I, you ask?

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Marketo Marketing Automation Services Lead Scoring Marketing Automation 63

SnapApp

MAY 4, 2017

You might remember it as the week that both Marketo and Oracle/Eloqua hosted their massive marketing conferences, one in San Francisco and one in Las Vegas. . Interactive experiences have come of age. We gave away 300 Mimosas in about 90 minutes at Marketo. But this year, the week of April 24th held a special distinction.

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Marketo Eloqua Marketing Automation Services Account Based Marketing 67

Leadspace

APRIL 21, 2017

With Marketo’s Marketing Nation Summit, SiriusDecisions 2017 Summit, Oracle MME and the MarTech series packed into just two months, it’s fair to say our events team — like many others — have their hands full right now! The post Microsoft and DXC Win Big at Marketo and SiriusDecisions — What’s Their Secret?

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Marketo Account Based Marketing Enterprise Management ABM 54

Martech

MARCH 16, 2022

It’s not often companies provide added value like this Marketo chat functionality without charging for the feature as an add-on or upsell. This seems to be the exception versus the norm so I’m feeling obligated to give Marketo a pat on the back. In our recent 2022 study of Marketo users, 49.2% Source: 2022 Marketo User Study.

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Lead Scoring Enterprise Management Work Management Peer-to-peer 107

Televerde

APRIL 11, 2023

So, trying to create a strategy might feel like you’re a mechanic for the original Model T trying to work on an electric sportscar. Televerde’s team of demand generation marketers have experience with the latest demand gen trends. This was exactly where our client, Marketo, saw themselves. Image Source: Zippia 3.

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Demand Generation Agencies Demand Marketing AI Advertising Agencies 98

SnapApp

MAY 16, 2018

While marketing automation is the glue behind successful marketing and sales organizations, the Marketing Ops person, responsible for keeping the engine running, is often working in an MA silo all day. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

SmartBug Media

FEBRUARY 17, 2021

You know your marketing content needs to grab a lead’s attention, but do you have the right tools to craft an ultra-personalized experience? With Velocity scripting, you can create dynamic content within your Marketo assets that reaches beyond simple segmentation and drives those one-on-one experiences that inspire action.

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Marketo Planning Paid Search Agency Conversion Rate 95

SnapApp

MAY 16, 2018

While marketing automation is the glue behind successful marketing and sales organizations, the Marketing Ops person, responsible for keeping the engine running, is often working in an MA silo all day. Using static lists in Marketo is invaluable on weeks where we have a lot of different email promotions occuring.

Marketo 48

Marketo Top of Funnel Planning Marketing Automation Services 48

Televerde

SEPTEMBER 25, 2018

As a platinum sponsor, we are presenting with Marketo (oh, to be a fly on the wall at Marketo during these exciting times !) about How Marketo and Televerde Created a Global, Scalable Demand Generation Engine. I’ve had the pleasure of working with Peter Bell , Marketo’s head of marketing for EMEA, to develop the presentation.

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Case Study Case Studies Marketo Studies 40

Martech

NOVEMBER 4, 2022

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. It’s also a time saver for Marketo admins and sales reps. Previous chatbot enhancements are here.

Lead Scoring 112

Lead Scoring Lead Ranking Marketo Paid Search Agency 112

ANNUITAS

MAY 24, 2011

We recently had the opportunity to connect with Jon Miller, Vice President of Marketing and Co-Founder of Marketo. Jon leads strategy and execution for all aspects of Marketo’s hyper-efficient demand center (powered by Marketo’s solution, of course). Marketo continues to experience tremendous growth.

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Marketo Marketing Automation Services Work Management Marketing Management 100

Adobe Experience Cloud Blog

APRIL 6, 2020

They share our goal of enabling brands to create powerful, personal experiences with their customers, and work tirelessly to make this a reality. As we unified the Marketo and Magento partner programs with the Adobe Solution Partner Program and Adobe Exchange Partner Program, we brought our respective partner awards together as well.

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Advertising Agencies Work Management Marketing Management B2B Thought Leadership 132

Martech

DECEMBER 7, 2023

“If you got a gift card from a traditional gift card company, you would never say ‘Hey, that’s a great experience, let me give it to my niece as well.’ Today it’s just an email, digital, flat, static gift card — there’s no experience there to share.” It is indeed a true augmented reality experience.

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Marketo Customer Surveys Trigger Marketing Amazon 103

Engagio

SEPTEMBER 29, 2023

In my experience, only 2% of the people who register for an event or download an ebook are ready at that moment to talk to a sales rep. Ultimately, as you’ll see, I think a hybrid approach works best. These SDRs focus on creating positive experiences rather than always pushing for a meeting. It just makes sense.

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Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

SnapApp

MARCH 16, 2015

The team here at SnapApp is thrilled to announce we’ve been named a finalist for the Marketo Revvies Awards in the LaunchPoint Innovator category. The LaunchPoint Innovator award recognizes the Marketo LaunchPoint partner who invested deeply in building an innovative solution on Marketo’s open platform. .

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Marketo Top of Funnel Landing Pages Ideal Customer Profiles 48