Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Buffer

APRIL 13, 2023

Nothing says anyone can become a social media manager like Buffer’s resident music major turned SMM, Mitra Mehvar. However, the question is less can you become a social media manager and more should you pursue this career? Here’s everything you need to know about how to become a social media manager.

Social Media 96

Social Media Peer-to-peer Media Ad Building 96

The Marketing Blender

FEBRUARY 27, 2024

As in-person sales became less viable, the need to transition to a more robust, digital-centric approach became urgent. Rethinking Trade Shows for Your B2B Manufacturing Marketing Strategy Trade shows have been the cornerstone of a traditional B2B manufacturing marketing strategy, prized for their networking and deal-making potential.

Trade Show 52

Trade Show B2B Marketing Peer-to-peer Marketing Strategy 52

Litmus

JUNE 24, 2022

Email designers, developers, and marketers: Want to elevate your skill set (and add “Litmus Certified” to your credentials)? Now’s your chance! Back by popular demand, we’re kicking off Litmus Certified again: hands-on workshops to elevate your email skillset using Litmus. In this article, we’ll cover: What is Litmus Certified?

Peer-to-peer 101

Peer-to-peer Case Study Case Studies FAQ 101

EveryoneSocial

DECEMBER 8, 2020

So they would be wise to invest in their employees’ personal brands if they really want to see amplified results. Employee personal brands are becoming an essential part of a company’s reputation, and companies that invest in them reap huge benefits. Advantages of Employee Personal Branding. Personalized customer relationships.

Personalization 98

Personalization Brand Identity Branding Paid Search Agency 98

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). You may be wondering why financial institutions need to participate in employee advocacy to begin with.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Marketing Insider Group

MAY 26, 2020

This summit will be filled with panel discussions, conversations with the experts and interactive experiences. Along with the 5-day summit, registrants will also get post-event networking opportunities, peer groups, strategy sessions and a roadmap to help them execute on the ideas they liked from the summit.

Webinar Metrics 239

Webinar Metrics Peer-to-peer Co-Registration Paid Search Agency 239

Salesforce Marketing Cloud

NOVEMBER 29, 2023

Channel sales types Benefits of a channel sales model Drawbacks of a channel sales model — and how to counteract them How to develop and execute a channel sales strategy Empower your partners and grow From personalized portals to AI-powered lead routing, see how Partner Relationship Management can help you. Channel sales types Affiliates.

Enterprise Management 111

Enterprise Management Work Management Advertising Channels Marketing Management 111

Biznology

JULY 7, 2020

As an attendee, get active in the chat rooms and networking sessions found in many of these platforms. New “identity graph” technologies are now available to help you develop a consistent experience for your customers, online and off. Get to know the person behind your business customer. What’s to be done?

B2B Marketing 166

B2B Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 166

Oktopost

MARCH 26, 2024

Through direct engagement, your brand can quickly answer queries, tailor communications, and create personalized experiences that genuinely resonate with your audience. You can assign the conversations to relevant team members in your organization and engage with the personal profiles that sent you messages without leaving Oktopost.

Work Management 62

Work Management Peer-to-peer Marketing Management Top of Funnel 62

Buffer

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

Social Media 129

Social Media Peer-to-peer Media Ad Building 129

Contently

JANUARY 26, 2023

Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals. These include videos, webinars, podcasts, articles, and social media posts. Readers have high standards for thought leadership content.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

EveryoneSocial

OCTOBER 20, 2020

Before I learn about EveryoneSocial, do I even want any more social media in my life? Have you seen the new documentary Netflix series The Social Dilemma featuring ex-Googler tech whistleblower Tristan Harris ? ” Shouldn’t we be stuffing social media back into the early-aughts Pandora’s Box from which it sprung? .”

Peer-to-peer 104

Peer-to-peer Buy Word of Mouth CAN-SPAM 104

Martech Advisor

MARCH 20, 2020

In the age of pandemic and social distancing, when a handshake deal is simply not an option. We have to lean into social selling even more. For the past 30 years, content marketing has been the foundational marketing strategy: all you needed to succeed was to say the right words to the right person at the right time.

Marketing AI 121

Marketing AI Top of Funnel Peer-to-peer Digital Transformation 121

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

Hubspot

NOVEMBER 30, 2020

A professional bio can be shared with prospective employers, your colleagues, included in your social media profiles, used for speaking engagement announcements, or used as an author bio on a blog. A great way to share more about your background is to have a prepared document, like a professional bio. Let's dive in. Don't start from scratch.

Peer-to-peer 100

Peer-to-peer Template Impressions Thought Leadership 100

Oktopost

DECEMBER 4, 2023

As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizing this platform to find high-quality, likely-to-convert leads that are boosting their conversion rates. Jump ahead: What is LinkedIn Sales Navigator?

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Here are six additional benefits of networking.

Peer-to-peer 60

Peer-to-peer Work Management Sales Qualified Leads Paid Search Agency 60

Strategic-IC

APRIL 6, 2022

They don’t show you who is REALLY consuming your content - sharing it, commenting on it, talking about you as a person or your company, etc. This is the challenge of Dark Social and the Dark Funnel [more on which is which later]. But, just because Dark Social and the Dark Funnel exist in the shadows, you simply cannot ignore it.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Zoominfo

OCTOBER 16, 2018

Reddit —the self-proclaimed front page of the internet—is a social networking site with more than 330 million monthly active users. Reddit is more than just a social networking site. Although karma doesn’t have much impact on user experience, it can change how other users perceive you. Reddit 101: A Primer.

Research 159

Research Peer-to-peer Marketing Automation Services Zoominfo 159

Martech

NOVEMBER 11, 2022

B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. Understanding how consumers interact with sponsored posts on social media and which links they follow. Get MarTech!

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Thinkers360

APRIL 7, 2024

He is a leading information technology and data center enthusiast who consistently delivers the latest and most credible solutions to the industry, globally and in vast geographical and vertical coverage terrains. My primary focus is cultivating the next generation of visionary leaders through personalized coaching and mentorship.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Work Management Advertising Agencies 52

Strategic-IC

JANUARY 13, 2021

What is Social Selling and why should it form part of your ABM strategy? That, in a nutshell, is Social Selling. So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Because 97% of buyers are turning to social media to research brands before buying.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Exo B2B

APRIL 10, 2024

Among the social networking platforms dedicated to the world of work, LinkedIn stands out as a must for individuals and companies looking to expand their network. It’s a dynamic ecosystem designed for professional development, networking, and visibility in each user’s industry.

Linkedin 52

Linkedin Paid Search Agency Advertising Agencies B2B Thought Leadership 52

SalesIntel

AUGUST 21, 2023

That’s where personalization for B2B marketing campaigns comes in handy. Research indicates that 97% of marketers see better results when they implement personalization in their marketing efforts. In this article, we’ll look at the benefits of personalization, some best practices, and more. What is Marketing Personalization?

Enterprise Management 40

Enterprise Management Marketing Budget Work Management Marketing Management 40

Hubspot

MARCH 22, 2023

If you’re a consultant looking for new opportunities, you should be actively networking. As in any other field, networking is mainly about meeting new people in your industry or industries adjacent to yours and forging lasting relationships with them. What makes networking different for consultants?

Consulting 61

Consulting Tips Peer-to-peer Advertising Agencies 61

ClickZ

JULY 7, 2022

Since joining the platform in October 2019, Penguin Teen has mastered this social network and the role influencers can play. When Penguin Teen first joined the social platform in October 2019, it built its social media on meeting their readers wherever they were and communicating with them. Building an Audience on TikTok.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Sprout Social

JANUARY 26, 2023

Chances are at least one person you know shares your enthusiasm for that place. By tapping into your customers’ networks, you can quickly reach potential prospects who are eager to learn about your business. Think about your favorite store or business. How did you find it? Through Google search? While walking by?

Paid Content 126

Paid Content Advertising Agencies Planning Word of Mouth 126

Hubspot

JANUARY 30, 2023

Learning how to network effectively is one of the most important professional skills you need to master, regardless of your industry or expertise. In this post, you’ll learn why networking is important and how to network effectively based on your unique needs. Here are six additional benefits of networking.

Peer-to-peer 44

Peer-to-peer Work Management Sales Qualified Leads Paid Search Agency 44

EveryoneSocial

APRIL 14, 2020

Think about where content is adding value to your organization currently: marketing, social media, sales, employer branding, recruiting, and internal communications. Some of our top-performing content on social media has been off the cuff posts from sales, engineering, and client success managers! What Are Employee Content Creators?

Activities 98

Activities Peer-to-peer Marketing & Strategy Content 98

Hubspot

JUNE 29, 2023

This helps you achieve increased productivity, makes you less stressed, and gives you enough time for your personal or family life. Paul Moss, Founder of HeyDriver and a 14+ years insurance veteran, says, “There is a lot of cheddar to feed the mouths of insurance professionals.” He adds that the industry is easily accessible to anyone.

Peer-to-peer 66

Peer-to-peer Ad brokers Burn Rate Budget Programs 66

Pam Didner

JANUARY 5, 2020

One of the primary reasons people attend conferences is to meet like-minded people and industry peers. Oracle Modern Business Experience. Learn how to embrace data and emerging technologies to better understand and engage customers across the new buying journey at Oracle Modern Business Experience. Engage Marketing Conference.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Valasys

APRIL 10, 2020

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. How do you get the word out that, this year, your conference is going virtual? The Rise of Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

EveryoneSocial

MARCH 1, 2022

Answering this question requires looking at numerous factors, but one that may go overlooked is this: Those with a formal employee influencer program are more likely to experience rapid growth. What is it about an employee social-sharing solution that’s so valuable for the manufacturing industry in particular? It aids in recruitment.

Budget Programs 97

Budget Programs Work Management Peer-to-peer Social Media 97

Martech

AUGUST 31, 2021

Online networks are actually valuable. She continues to work as a documentary filmmaker and cinematographer, she has master’s and post-master’s degrees in the visual arts and a bachelor’s degree in social anthropology. I was inspired by those experiences and the quality of the connections I made around the world.”

Communities 114

Communities Work Management Marketing Management Paid Search Agency 114

EveryoneSocial

JANUARY 7, 2020

In the B2C space, this tends to be celebrities, athletes, or social influencers with tons of followers and reach. 67% of consumers surveyed say they are likely to purchase an item or service they see on their social feeds ( B2C ). Peer-to-peer marketing is the leading driver behind 20-50% of all purchasing decisions.

Peer-to-peer 67

Peer-to-peer Paid Search Agency B2B Marketing Word of Mouth 67