Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. 90% of U.S. Thought Leadership.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

KoMarketing Associates

SEPTEMBER 9, 2020

Gartner recently released “The Annual CMO Spend Survey Research: Part 1” report, and statistics showed that 73% of CMOs believe that COVID-19’s negative impacts will be “short-lived.” In addition, Gartner data suggests that almost 60% of CMOs are building scenario plans that include a second wave of disease outbreak.

Gartner 165

Gartner Fulfillment CMO Statistics 165

Engagio

NOVEMBER 14, 2023

This article will explore ABM’s historical development, look at its current state as highlighted by the October 30, 2023 release of the Gartner ® Magic Quadrant for Account-Based Marketing Platforms (in which Demandbase was once again named a Leader), and offer insights into the category’s future direction with artificial intelligence.

Marketing AI 62

Marketing AI Account Based Marketing Peer-to-peer Marketing Automation Services 62

Martech

APRIL 23, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. Learn why Gartner named Salesforce a Leader, placing highest in ability to execute and furthest in completeness in vision. Because of this, you’ll need to shift your strategies.

Top of Funnel 63

Top of Funnel Analytics De-duplication Work Management 63

Martech

FEBRUARY 23, 2022

A new study from Gartner found that consumer opinions about the metaverse are vague and largely uncertain. Only 6% of consumer respondents told Gartner that they were “very familiar” with the metaverse and that they “understand and can describe it to others.” Metaverses and other virtual experiences. Trusting the metaverse.

Gartner 137

Gartner Paid Search Agency Opinions Internet Marketing 137

Vision Edge Marketing

APRIL 20, 2021

Growth remains a major mandate for most every company we work with. Various firms such as Gartner, PwC and KPMG have surveyed CEOs and business executives to gain insight into top priorities. Many firms we work with struggle with successfully identifying, evaluating and selecting a new segment or segments to pursue.

Segmentation 234

Segmentation Gartner Work Management Domain 234

Webbiquity

APRIL 11, 2019

In fact, because this technology is making such a mark in the industry, many enterprises are acquiring AI startups to remain relevant, while delivering superior customer experiences. They can collect feedback in ways that don’t damage the customer experience. per Gartner. How does it work?

Marketing AI 259

Marketing AI Enterprise Management Conversion Ideal Customer Profiles 259

Zoominfo

OCTOBER 23, 2019

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. 72% of business decision-makers say AI can enable humans to concentrate on meaningful work ( source ). If you’re skeptical about AI, today’s blog post is for you. 46% of U.S.

Marketing AI 247

Marketing AI Statistics Enterprise Management Work Management 247

Smashmouth Marketing

AUGUST 6, 2021

Craig Rosenberg, Distinguished VP at Gartner : "If they charge less, be more skeptical – Believe it. What types of clients do you work with (Software/Tech, Financial, etc.)? What is your SDRs/BDRs' experience in general outbound sales? What is your SDRs/BDRs' experience in your industry ? Do you work from scripts?

Enterprise Management 232

Enterprise Management Work Management Marketing Management Lead Gen 232

Biznology

OCTOBER 11, 2021

In September 2019, “ A Brief History of Digital Transformation ” published by ContentStack looked forward to a near future (2020) where “50% of The Global 2000 will see most of their business depend on their ability to created digitally transformed products, services, and experiences.”. Working full-time at home.

Digital Transformation 194

Digital Transformation Work Management Marketing Management Gartner 194

Content4Demand

AUGUST 24, 2022

Gartner says that 80% of B2B sales interactions between buyers and suppliers will be in digital channels by 2025. In short, we’re seeing an increased need for marketing and sales alignment, working together to optimize the buyer’s journey for digital and remote sales experiences. Good, old-fashioned “thank yous” still work.

Gartner 87

Gartner Advertising Agencies Paid Search Agency B2B Sales 87

Martech

SEPTEMBER 21, 2023

Before we dive into the roundup, here’s a quick look at some recent research on AI in the workplace: 60% of seller work will be carried out by generative AI within the next five years, up from less than 5% in 2023, according to Gartner. 52% of business leaders say AI may replace jobs in their businesses, according to Multiverse.

Marketing AI 101

Marketing AI Digital Asset Management Enterprise Management Gartner 101

Martech

NOVEMBER 4, 2021

Consumers want engaging, personalized experiences when connecting with brands. As a result, customer experience with content is a top metric of success in many marketing organizations. She emphasized this point by citing a Gartner study , which found that 81% of organizations expect to compete based on customer experience.

ROI 143

ROI Content Marketing Planning Gartner 143

Vision Edge Marketing

OCTOBER 10, 2023

Gartner research stated that 80% of organizations conducting business process management (BPM) projects will experience an internal rate of return better than 15%. They believe they know how the processes work and that as long as it is working, why bother? But here’s the rub. Too time-consuming.

Process 229

Process Optimization Work Management Marketing Management 229

Content Standard

JULY 14, 2021

Collaboration with content marketing partners works best when it’s flexible enough to adjust to brand-specific marketing needs. Research tools such as Gartner’s Magic Quadrant can help you evaluate the features and functionality of some of the industry’s leading content marketing platforms.

Advertising Agencies 138

Advertising Agencies Enterprise Management Work Management Marketing Management 138

Biznology

DECEMBER 2, 2020

At the top of a recent article titled “ Attitudes Toward Information Signal Buying Effectiveness ,” Gartner analyst Hank Barnes billboards this alarming headline. The feeling captured in the headline emerged in Gartner’s studies of how organizations with different psychographic profiles think about enterprise technology adoption.

Psychographics 138

Psychographics Gartner Thought Leadership Budget Programs 138

Martech

JANUARY 10, 2022

Marketers need to take account of five key trends in current consumer behavior as they plan for 2022 says a new survey from the Gartner marketing practice. Ask yourself if any of the following trends resonates with your own experience and then think about what they mean when it comes to engaging with consumers. Why we care.

Gartner 93

Gartner Customer Surveys Planning Work Management 93

Martech

AUGUST 24, 2023

With generative AI hype overinflating expectations, 63% of marketing leaders say they plan to invest in the technology in the next 24 months, according to two reports from Gartner. Twilio’s CustomerAI1 powers predictive and generative AI tools, along with CDP innovations that underpin powerful AI use cases.

Marketing AI 87

Marketing AI Research Digital Asset Management Enterprise Management 87

Martech

DECEMBER 18, 2023

AI in marketing platforms and CRMs There’s been a threefold increase in organizations piloting generative AI in the past year, per a recent Gartner survey of over 1,400 executive leaders. Dig deeper: How generative AI is improving customer experience and service calls 3. Otherwise, this automation won’t work very well.

Marketing AI 117

Marketing AI Work Management Marketing Management Automation 117

Webbiquity

OCTOBER 21, 2020

Businesses would run TV commercials, advertise on billboards, play radio jingles, buy a big listing in the Yellow Pages , and create a pleasant shopping experience. They need to focus on the customer experience, monitor the web for brand mentions and respond promptly, and leverage digital channels deftly. Support small businesses.

Brand Identity 294

Brand Identity Branding Mobile Advertising Touchpoints 294

B2B Marketing Directions

AUGUST 15, 2021

Image Source: Gartner, Inc. Last month, Gartner released the findings of its CMO Spend Survey, 2021. The Gartner survey was conducted from March through May of this year. Therefore, this survey primarily captured the perspectives and experiences of marketers in large enterprises. in 2020 to 5.8% in 2021, a decline of 6.9

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Budget Programs Allocation 98

Martech

MAY 26, 2023

Kate Muhl, a consumer insights expert and VP, analyst at Gartner, shared this insight. The 2023 Gartner Cost-of-Living and Price Sentiment survey revealed the following: A third of households reported financial hardship due to price increases with the most impact felt by low and low-to-middle income households. “How does it feel?

Gartner 105

Gartner Digital Transformation Pricing Price 105

Content Standard

APRIL 23, 2024

.” While I agree with his argument for meaningful innovation, this shouldn’t overshadow the essential work CMOs do to ensure their brands and products hold a significant position in the hearts and minds of customers. A connected marketing engine and centralized view of customer data, led by the CMO, address this issue.

CMO 52

CMO Enterprise Management Planning Work Management 52

Marketing Insider Group

OCTOBER 15, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

Webbiquity

NOVEMBER 10, 2020

Here are seven of the key findings, supplemented by additional observations born of experience. When possible, the best approach is to give buyers control of how they experience the demo. Self-guided demos and explainer videos work well for almost any type of software. Mismatched Content Type Priorities. as opposed to products.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Top Rank Marketing

FEBRUARY 26, 2024

Big Tech continues to experience painful job cuts and layoffs , while players throughout the space are struggling against tight budgets, stagnant growth and thickening competition. But through our experience, we also know what goes into creating an effective brand-agency partnership. It’s a tough time for the tech industry.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Allocation 98

Webbiquity

JUNE 25, 2019

It’s the customer experience (CX) people have when doing business with you. According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. More than 80% of brands surveyed…said their success is mostly or entirely dependent on CX.”

Rules 229

Rules Optimization Cable Gartner 229

Top Rank Marketing

SEPTEMBER 4, 2023

We’re facing a recession, budgets are down, customer expectations are up, and, on top of it all, radical new AI applications are changing the way marketing works forever. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5% 2023 has created something of a perfect storm for B2B marketing.

Enterprise Management 83

Enterprise Management Work Management Marketing Management B2B Marketing 83

ClickZ

NOVEMBER 9, 2020

The Gartner survey revealed that two-thirds of Martech Leaders refresh their roadmap at least four times a year, with 14% indicating they refresh it monthly. Source: Gartner 2019 Martech Survey. Source: Gartner 2019 Martech Survey. Gartner reported that marketing leaders in North America and the U.K.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Marketing Automation Services 144

Contently

AUGUST 11, 2022

Ads tend to be annoying disruptions that don’t work well but are very easy to track for ROI. This strange dynamic is one reason why professionals fall back on paid budgets despite the crappy user experience. According to Gartner , marketing budgets as a percentage of revenue are actually up overall this year compared to 2021.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

ClickDimensions

NOVEMBER 28, 2023

This can lead to a frustrating experience, potentially damaging customer satisfaction and loyalty. Did you know that 61% of customers report switching to a competitor after a bad experience – Source 4. Training programs focused on data handling and integration can empower employees to break down silos and work collaboratively.

SMB 98

SMB Work Management Marketing Management Customer Satisfaction 98

Biznology

AUGUST 30, 2018

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Buyer Enablement Video. Take video, for example. Like this post?

Video Marketing 120

Video Marketing Gartner Case Study Case Studies 120

Martech

MARCH 14, 2023

As basic creative tasks become operationalized, marketing teams can shift resources to more strategic work. Gartner expects 70% of enterprise CMOs will identify accountability for the ethical use of AI among their top concerns by 2025. Ideation ChatGPT and its visual counterparts are powerful tools for creative brainstorming.

Marketing AI 125

Marketing AI Enterprise Management Paid Search Agency Work Management 125

Martech

SEPTEMBER 28, 2023

The study surveyed over 300 global marketing leaders working in firms with 10,000+ staff about the current use of AI and automation in their marketing operations. Insider ’s Sirius AI is a generative AI solution for customer experience. This compares to 54.5% of those based in Australia and 45.3% in the U.K.

Paid Search Agency 113

Paid Search Agency Domain Gartner Barriers 113

Contently

NOVEMBER 12, 2020

I worked for years as a content strategist. While I’ve been truly inspired by many of the content-savvy marketers I’ve gotten to work with at brands like Dell, Marriott, Saatva, Chase, and Cardinal Health, the truth is that when you take a macro view, most companies are putting out content that’s middling.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. It’s all about knowing what’s working, and focusing in on activities and core channels that are delivering. Then, leaders can decide if it’s worth pursuing or to stick with what they know works.

Marketing Budget 131

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 131

Top Rank Marketing

FEBRUARY 12, 2024

Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. This is clearly a format that buyers turn to when researching; a Gartner study found that 65% used YouTube to inform recent purchase decisions, more than any other platform listed.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113