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B2B Customer Experience: Balancing the Human Factor with Technology

Vision Edge Marketing

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. Armed with this knowledge, the e-commerce platform can tailor its offerings, anticipate customer needs, and create personalized experiences.

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95% Say They Would Recommend Sana Commerce on Gartner® Peer Insights ™

Sana Commerce

Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Sana Commerce is one of eight digital commerce vendors who have met the criteria set forth in the Gartner ® Peer Insights Voice of the Customer report.

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How to Deliver a Great B2B Sales Experience

Webbiquity

Offering a stellar B2B sales experience comes with its own share of challenges in 2023. What is B2B Sales Experience? And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. To truly excel in B2B sales, understanding and mastering this experience is crucial.

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What does the future hold for genAI? The Gartner Hype Cycle

Martech

It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” Image courtesy of Gartner.

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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

According to Gartner , the global SaaS market is expected to reach $195,208 million by the end of 2023. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Leveraging data and analytics Data and analytics play a crucial role in ABM.

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Gartner: Give up on the complete view of the customer

Martech

Almost half of the most advanced CDP users have significant challenges with data integration, Gartner’s Matt Wakeman told an audience at Marketing Symposium. Blowing up conventional wisdom This was the week Gartner analysts set about exploding some very familiar ideas about customer data collection and management.

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Sana Commerce placed in the Aspiring quadrant in the Gartner Peer Insights Voice of the Customer for Digital Commerce 2024

Sana Commerce

NEW YORK, New York – February 29, 2024 – Sana Commerce , a ready-to-use commerce platform engineered for B2B, announced today that ninety-five percent of Sana customers on Gartner® Peer Insights would recommend Sana Commerce for digital commerce as of February 2024. 49 Ratings) out of 5 as of February 2024. and/or its affiliates in the U.S.

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