Buzz Marketing for Technology

MARCH 25, 2010

In my last post we discussed the 4 reasons why using Social Media pays to provide Support : Customers prefer a good customer experiences to low prices, helps aid in spreading WOM, makes customer less likely to defect and results in high profitability for the company. Related posts brought to you by Yet Another Related Posts Plugin.

Service 100

Service WOM RSS Digg 100

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Eat 10 sandwiches, get the 11th free. online average of $79,000.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry!

Social Media 100

Social Media Paid Search Agency WOM Media 100

Buzz Marketing for Technology

APRIL 15, 2010

It’s that WOW or should I say WOM that enhanced the value of their marketing and attracted a player like Amazon. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle).

WOM 100

WOM Service Word of Mouth Paid Search Agency 100

Buzz Marketing for Technology

DECEMBER 1, 2010

As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Moreover, great customer experiences drive positive word of mouth (WOM) which capitalizes on the viral nature of Social Media. Tweet This Post.

Social Media 100

Social Media ROI Social Marketing B2B Marketing 100

Martech Advisor

OCTOBER 18, 2019

It is an outcome of a brand’s public relations and branding, and customer experience efforts. ” So, what do word of mouth (WoM) and going viral mean in this context? This is the gist of earned media, or as Forrester puts it, “ When customers become the channel.” Deliver Amazing Customer Experiences.

Practices 43

Practices Examples WOM Media 43

Buzz Marketing for Technology

MAY 19, 2010

Spotting a customer issue, responding to them and solving their problem in minutes using social media provides what can only be called an exceptional customer experience. Related posts: It pays to provide Support with Social Media In a recent Forrester Report on “Customer Experience Pays Off. Stumble upon something good?

Paid Search Agency 100

Paid Search Agency ROI Peer-to-peer WOM 100