Tony Zambito

NOVEMBER 1, 2020

Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Today, a third to 40% of buyers want a seller-free buying experience. Sales leaders will need to expand the scope of sales to include focusing on the buying experience.

Buy 309

Buy B2B Buyer Personas Buyer's Journey 309

The Point

MARCH 8, 2018

However, in my experience, most tech companies don’t know how to market them. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Martech Advisor

DECEMBER 17, 2019

Tapping into omnichannel and digital customer experience (CX) trends will be the key to success for business leaders, marketers and CX planners in 2020. In this article we explain why mobile-first, customer data centralization, VR, chatbots and more, will be the key driving trends of great customer experiences in 2020.

Trends 102

Trends Gartner Paid Search Agency Marketing Management 102

Vision Edge Marketing

OCTOBER 10, 2023

Forrester research found that business process management (BPM) typically delivers 30-50% productivity gains. Gartner research stated that 80% of organizations conducting business process management (BPM) projects will experience an internal rate of return better than 15%. But here’s the rub.

Process 229

Process Optimization Work Management Marketing Management 229

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

DECEMBER 11, 2023

Seventy-one percent of CMOs said they lack the budget to fully execute their strategy in 2023,” reports Gartner in a survey of more than 400 CMOs and marketing leaders. GTM leaders are experimenting by chasing ‘low hanging fruit’ in their deployments, which is the approach largely being taken by technology vendors, as well.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Lead Forensics

APRIL 16, 2024

Studies by Gartner reveal that companies that leverage AI for customer sentiment analysis experience increased customer retention rates, as they can address issues before they escalate and foster loyalty through proactive communication. Example Tool: Lead Forensics: Lead Forensics can identify businesses that visit your website.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. We’re now processing all of that knowledge and creating digital experiences that have learnings and insight from those events built into the strategy.

Digital Transformation 357

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 357

Zoominfo

AUGUST 12, 2018

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester forecasts one million U.S. 46% of U.S.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Martech

AUGUST 30, 2022

CJO tools are designed to include touchpoints like interactions with customer success representatives, who often deliver the experience supporting those long-term relationships. Gartner’s depiction of the customer journey. So merely adequate experiences aren’t enough to differentiate one brand from another.

Touchpoints 102

Touchpoints Gartner Word of Mouth Loyalty 102

Only B2B

JUNE 30, 2023

Recent data highlights the importance of understanding B2B buying intent: According to a study by Forrester , 68% of B2B buyers prefer to research independently online before engaging with a sales representative. Research by Aberdeen Group shows that companies leveraging intent data analytics experience a 2.7

Purchase Intent 62

Purchase Intent Intent Data Intent Purchase 62

Martech Advisor

NOVEMBER 11, 2019

Michael Gerard, chief marketing officer at e-Spirit, outlines questions marketers need to ask when examining CMS technologies that will help establish a superior digital experience. In order to create a superior digital experience, marketers must find the right content management solution as part of a digital technology ecosystem.

CMS Development 57

CMS Development Marketing AI Enterprise Management Gartner 57

Only B2B

APRIL 3, 2024

According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. What’s the perpetual challenge in every sales funnel? You got it—Generating sales-qualified leads.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

MARCH 31, 2023

Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year. In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. But how do you learn more about ABM and how to implement it successfully in your business? Here, in alphabetical order, is MarTech’s list of ABM experts to follow.

Account Based Marketing 82

Account Based Marketing ABM DemandBase Marketing Analytics Tools 82

Top Rank Marketing

SEPTEMBER 4, 2023

1 — Budgets are tightening, but expectations are up According to over 400 North American and European CMOs surveyed in the latest marketing budget report from Gartner , marketing budgets have still yet to recover from the COVID pandemic. Gains reported by CMOs surveyed in the 2022 Gartner report have slipped from 9.5%

Enterprise Management 82

Enterprise Management Work Management Marketing Management B2B Marketing 82

Zoominfo

OCTOBER 23, 2019

Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. Forrester predicts cognitive technologies such as robots, AI, machine learning, and automation will replace 16% of U.S. Forrester forecasts one million U.S. 46% of U.S.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

The ROI Guy

MARCH 1, 2016

Gartner recently published their latest worldwide IT spending forecasts, and with a likely economic slowdown on the horizon, are projecting an anemic 0.6% And Gartner is predicting that by 2020, as much as 90% of IT spending could be driven by the business. Sources: Gartner Says Worldwide IT Spending is Forecast to Grow 0.6

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

The ROI Guy

APRIL 14, 2015

Gartner has revised worldwide IT spending down for 2015, predicting a 1.3% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% This latest estimate comes on the heels of Gartner RAISING forecasts to kickoff the New Year, expecting a 2.4% YoY decline from 2014.

Gartner 40

Gartner Forecasting Planning Marketing Proposals 40

The ROI Guy

NOVEMBER 10, 2014

According to Gartner, worldwide IT spending growth has been revised upwards to 2.6% This is good news, and is the first time in three years that Gartner is revising its growth predictions up versus down mid-year. According to Forrester, prospects indicate that less than 12% of sales engagements are focused on customer value.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences. This leads to improved buyer and customer experiences.

Analytics 52

Analytics Personalization Automation Case Studies 52

Valasys

FEBRUARY 10, 2020

Customer Experience Management (CXM) is a new visionary approach to marketing & it’s about architecting a favorable environment for enhanced customer experience (CX). Customer Experience Management is all set to become smarter in the year 2020. According to Gartner. Why Customer Experience Management is Important.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

The ROI Guy

JULY 15, 2015

Gartner recently published their latest worldwide IT spending forecasts with a sharp downward revision, now projecting a 5.5% This latest estimate from Gartner is a further downward revision of the overly optimistic forecast published to kickoff the New Year, where Gartner was anticipating a 2.4% YoY decline from 2014 levels.

Gartner 40

Gartner Spending Effectiveness Marketing Proposals 40

6sense

JANUARY 31, 2022

Creating An Experience Customers Crave . New research from TrustRadius, Gartner, Forrester, and others adds a new, critical layer of understanding to the buying committee mix: generational differences. . And what do millennial and Gen Z professionals crave in the new buying experience? . Self-service research .

CMO 62

CMO Peer-to-peer Buy Gartner 62

ClickDimensions

JULY 26, 2023

Our unified Sales and Marketing Solution is designed to simplify complex processes and systems associated with account-based strategies to make them attainable for businesses of all sizes.

SMB 52

SMB Gartner Forrester Buyer's Journey 52

Heinz Marketing

MAY 17, 2023

Today’s buyers expect personalized experiences, and B2B revenue teams must deliver relevant content that addresses their specific needs and interests. Why Do We Need Content Intelligence? Simply put, because content drives digital experiences. This leads to improved buyer and customer experiences.

Analytics 52

Analytics Automation Personalization Optimization 52

ClickDimensions

JULY 26, 2023

Simple Account-Based Sales and Marketing is designed to simplify complex processes and systems associated with account-based strategies to make them attainable for businesses of all sizes.

SMB 52

SMB Gartner Forrester Buyer's Journey 52

Drew Neisser

DECEMBER 3, 2021

In this episode, CMOs Isabelle Papoulias of Mediafly , Carlos Carvajal of Q2 , and Narine Galstian of SADA share their experiences navigating the world of analyst relations and the lessons they’ve learned along the way.

B2B 52

B2B Gartner Forrester CMO 52

The ROI Guy

JANUARY 16, 2014

According to Gartner, the annual release of their New Year’s spending forecast predicts global IT spending growth of 3.1% Examining their 2013 predictions, Gartner indicated IT spending would rise 4.2% We don’t buy it, and believe that Gartner has missed a major sea change in IT spending and decision-making in their forecasts.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

SugarCRM

DECEMBER 10, 2013

one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. [one_half valign="middle"] Partner Portal. Why Partner With SalesFUSION.

Advertising Agencies 50

Advertising Agencies Gartner Forrester Paid Search Agency 50

InsightSquared

AUGUST 14, 2019

In fact, Gartner reported by the year 2020, AI will become a more integral part of the sales process for up to 30% of companies around the world. For sales professionals, AI is not only impacting your personal life, but it will soon influence your professional work too if it hasn’t already done so.

Sales Management 228

Sales Management Marketing AI Process Top of Funnel 228

The Customer

JULY 15, 2021

CSG ® (NASDAQ: CSGS), the leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary, today announced the acquisition of Kitewheel , the leading provider for customer journey orchestration and analytics.

Marketing Management 52

Marketing Management Gartner Forrester Verticals 52

Only B2B

SEPTEMBER 18, 2023

Must Read : 5 Surefire Ways To Increase The Lead Quality Benefits and Outcomes The benefits and outcomes of automated lead qualification are substantial: Higher Conversion Rates : Companies using automated lead qualification achieve a 10% or greater increase in revenue in 6-9 months, according to Gartner.

Lead Qualification 62

Lead Qualification Lead Ranking Marketing Qualified Leads Lead Scoring 62

Martech

JANUARY 14, 2022

Forrester and Gartner lauded the firm for more than a decade, even as licensees labored under mountains of technical debt. This business model has also attracted the likes of Verint and Upland in the marketing tech/customer experience space. What’s been your experience? ” OpenText is not alone. Other models.

Enterprise Management 113

Enterprise Management Marketing Management Vendors Burn Rate 113

The ROI Guy

APRIL 8, 2014

According to Gartner, worldwide IT spending is on pace to reach $3.8 Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. Examining their 2013 predictions, Gartner indicated IT spending would grow 4.2% trillion in 2014, a 3.2% for the year.

Gartner 40

Gartner Forecasting Spending Marketing Proposals 40

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect. Some other benefits include: Boost your website’s conversion rates.

Marketing Analytics Tools 128

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 128