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LeadSloth

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Impressive Marketo User Summit

LeadSloth

MarketingSherpa’s B2B Marketing Summit was last week, Pardot’s user conference was 2 weeks ago, and the Eloqua Experience is coming up next week. Forrester Lead Management Overview. After that, Andre Pino, the new Forrester B2B Marketing principal analyst gave a nice overview of lead management.

Marketo 100
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Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

Forrester recently released a vendor evaluation for midmarket CRM vendors. However, Forrester states that Microsoft Dynamics CRM may actually be a better CRM product. In my experience, integration with CRM is extremely helpful in any Marketing Automation project. What if you’re choosing a CRM system today?

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Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. These are common job requirements: Experience with: Marketing Automation software. Challenge 3: Experience With 10+ Systems Required. Today, there are simply not enough people with the right skills and experience.

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Top-10 Marketing Automation Blogs

LeadSloth

Craig has lots of experience with sales operations and demand generation, and shares his and other people’s knowledge via his blog. Laura is the star analyst at Forrester covering B2B Marketing, and frequently has some very interesting perspectives, such as a discussion around obsolescence of B2B marketing.