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Report: Marketers Feeling More Pressure to Improve the Customer Experience

KoMarketing Associates

As marketers look for new ways to make an impact on their target audience, new research suggests that they need to continue to focus on improving the customer experience (CX). Overall, 54% of customers said they stopped doing business with a company due to a poorly personalized experience.

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5 Key Takeaways from the 2021 Forrester B2B Summit

Influitive

Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide. The post 5 Key Takeaways from the 2021 Forrester B2B Summit appeared first on Influitive.

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Report: Marketers Still Challenged to Strategize Around Customer Experience

KoMarketing Associates

B2B marketers have primarily focused on improving the customer experience (CX) in the past. While they are not abandoning this as a priority, new research indicates that they are also looking to make improvements in other areas along the way. Nearly 66% claimed that they would also like to improve upon personalization capabilities.

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Top loyalty management software solutions: Forrester report by Comarch

Martech

The Forrester Wave Loyalty Technology Solutions, Q1 2023 report is here with an answer. What are the main criteria that Forrester evaluated its participants on? What is a Forrester Wave Loyalty Technology Solutions, Q1 2023 report? How do you measure the effectiveness of your loyalty management system? Let’s dive into it.

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Putting the Buyer Back Into Your B2B Marketing Strategy

Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions

According to Forrester, most personalization marketing efforts will fail in 2022 due to a lack of buyer insights. Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions. Research has shown that self-directed digital experiences are preferred by B2B buyers over vendor interactions.

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Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit

Influitive

With that, another Forrester SiriusDecisions Summit is in the books. Influitive was proud to sponsor this virtual summit and connect with marketing, customer success and customer experience professionals from around the world. The post Four Key Takeaways from the Forrester SiriusDecisions 2020 Summit appeared first on Influitive.

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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). HJS: Marketers scored a mere 2.26

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